As filed with the Securities and Exchange Commission on April 27, 2012.16, 2014.

 

 

 

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 20-F

ANNUAL REPORT PURSUANT TO SECTION 13

OF THE SECURITIES EXCHANGE ACT OF 1934

 

For the fiscal year ended December 31, 20112013

 

Commission file number 333-08752001-35934

 

 

Fomento Económico Mexicano, S.A.B. de C.V.

(Exact name of registrant as specified in its charter)

 

Mexican Economic Development, Inc.

(Translation of registrant’s name into English)

 

United Mexican States

(Jurisdiction of incorporation or organization)

 

General Anaya No. 601 Pte.

Colonia Bella Vista

Monterrey, NL 64410 Mexico

(Address of principal executive offices)

 

 

Juan F. Fonseca

General Anaya No. 601 Pte.

Colonia Bella Vista

Monterrey, NL 64410 Mexico

(52-818) 328-6167

investor@femsa.com.mx

(Name, telephone, e-mail and/or facsimile number and

address of company contact person)

 

 

Securities registered or to be registered pursuant to Section 12(b) of the Act:

 

Title of each class:

    

Name of each exchange on which registered:

American Depositary Shares, each representing 10 BD Units, and each BD Unit consisting of one Series B Share, two Series D-B Shares and two Series D-L Shares, without par valueNew York Stock Exchange
2.875% Senior Notes due 2023New York Stock Exchange
4.375% Senior Notes due 2043   New York Stock Exchange

Securities registered or to be registered pursuant to Section 12(g) of the Act:

None

Securities for which there is a reporting obligation pursuant to Section 15(d) of the Act:

None

Indicate the number of outstanding shares of each of the issuer’s classes of capital or common stock as of the close of the period covered by the annual report:

 

2,161,177,770

  BD Units, each consisting of one Series B Share, two Series D-B Shares and two Series D-L Shares, without par value. The BD Units represent a total of 2,161,177,770 Series B Shares, 4,322,355,540 Series D-B Shares and 4,322,355,540 Series D-L Shares.

1,417,048,500

  B Units, each consisting of five Series B Shares without par value. The B Units represent a total of 7,085,242,500 Series B Shares.

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.

 

x  Yes

  ¨  No

If this report is an annual or transition report, indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934.

 

¨  Yes

  x  No

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). N/A

 

¨  Yes

  ¨  No

Indicate by check mark whether the registrant: (1) has filed all reports required to be file by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports) and (2) has been subject to such filing requirements for the past 90 days.

 

x  Yes

  ¨  No

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer or a non-accelerated filer. See definition of “accelerated filer and large accelerated filer” in Rule 12b-2 of the Exchange Act. (Check one):

 

Large Accelerated filer  x

  Accelerated filer  ¨  Non-accelerated filer  ¨

Indicate by check mark which basis of accounting the registrant has used to prepare the financial statements included in this filing:

 

U.S. GAAP  ¨

  IFRS  ¨x  Other  x¨

If “Other” has been checked in response to the previous question, indicate by check mark which financial statement item the registrant has elected to follow.

 

¨  Item 17

  x¨  Item 18

If this is an annual report, indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).

 

¨  Yes

  x  No

 

 

 


TABLE OF CONTENTS

 

      Page 
INTRODUCTION   1  
  References   1  
  Currency Translations and Estimates   1  
  Forward-Looking Information   1  

ITEMS 1-2.1.- 2.

  NOT APPLICABLE   2  

ITEM 3.

  KEY INFORMATION   2  
  Selected Consolidated Financial Data   2  
  Dividends   54  
  Exchange Rate Information   75  
  Risk Factors   87  

ITEM 4.

  INFORMATION ON THE COMPANY   1918  
  The Company   1918  
  Overview   1918  
  Corporate Background   19  
  Ownership Structure   2522  
  Significant Subsidiaries   2723  
  Business Strategy   2724  
  Coca-Cola FEMSA   2824  
  FEMSA Comercio   4641  
  FEMSA Cerveza and Equity Method Investment in the Heineken Group   5046  
  Other Business   5146  
  Description of Property, Plant and Equipment   5147  
  Insurance   5348  
  Capital Expenditures and Divestitures   5349  
  Regulatory Matters   5349  

ITEM 4A.

  UNRESOLVED STAFF COMMENTS   5957  

ITEM 5.

  OPERATING AND FINANCIAL REVIEW AND PROSPECTS   6058  
  Overview of Events, Trends and Uncertainties   6058  
  Recent Developments   6058  
  Operating Leverage   62
New Accounting Pronouncements6559  
  Operating Results   7066  
  Liquidity and Capital Resources   7872  

-i-


TABLE OF CONTENTS

(continued)

U.S. GAAP Reconciliation
   85Page 

ITEM 6.

  DIRECTORS, SENIOR MANAGEMENT AND EMPLOYEES   8678  
  Directors   8678  
  Senior Management   9185  
  Compensation of Directors and Senior Management   9487  
  EVA Stock Incentive Plan   9488  
  Insurance Policies   9588  
  Ownership by Management   9589  
  Board Practices   9689  

i


  Employees   9790  

ITEM 7.

  MAJOR SHAREHOLDERS AND RELATED PARTY TRANSACTIONS   9892  
  Major Shareholders   9892  
  Related-Party Transactions   9992  
  Voting Trust   9992  
  Interest of Management in Certain Transactions   9993  
  Business Transactions between FEMSA, Coca-Cola FEMSA and The Coca-Cola Company   10094  

ITEM 8.

  FINANCIAL INFORMATION   10296  
  Consolidated Financial Statements   10296  
  Dividend Policy   10296  
  Legal Proceedings   10296  
  Significant Changes   10497  

ITEM 9.

  THE OFFER AND LISTING   10498  
  Description of Securities   10498  
  Trading Markets   10599  
  Trading on the Mexican Stock Exchange   10599  
  Price History   106100  

ITEM 10.

  ADDITIONAL INFORMATION   109102  
  Bylaws   109102  
  Taxation   115109  
  Material Contracts   118111  
  Documents on Display   124118  

ITEM 11.

  QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK   125118  
  Interest Rate Risk   125118  
  Foreign Currency Exchange Rate Risk   129121  
  Equity Risk   132124  
  Commodity Price Risk   132124  

ITEM 12.

  DESCRIPTION OF SECURITIES OTHER THAN EQUITY SECURITIES   132124  

ITEM 12A.

  DEBT SECURITIES   132124

-ii-


TABLE OF CONTENTS

(continued)

Page 

ITEM 12B.

  WARRANTS AND RIGHTS   132124  

ITEM 12C.

  OTHER SECURITIES   132124  

ITEM 12D.

  AMERICAN DEPOSITARY SHARES   132124  
ITEMS 13-14.

ITEM 13.- 14.

  NOT APPLICABLE   133125  

ITEM 15.

  CONTROLS AND PROCEDURES   133125  

ITEM 16A.

  AUDIT COMMITTEE FINANCIAL EXPERT   135127  

ITEM 16B.

  CODE OF ETHICS   135127  

ITEM 16C.

  PRINCIPAL ACCOUNTANT FEES AND SERVICES   136128  

ii


ITEM 16D.

  NOT APPLICABLE   137129  

ITEM 16E.

  PURCHASES OF EQUITY SECURITIES BY THE ISSUER AND AFFILIATED PURCHASERS   137129  

ITEM 16F.

  NOT APPLICABLE   138129  

ITEM 16G.

  CORPORATE GOVERNANCE   138129  

ITEM 16H.

  NOT APPLICABLE   140131  

ITEM 17.

  NOT APPLICABLE   140131  

ITEM 18.

  FINANCIAL STATEMENTS   140131  

ITEM 19.

  EXHIBITS   141132  

 

iii-iii-


INTRODUCTION

This annual report contains information materially consistent with the information presented in the audited financial statements and is free of material misstatements of fact that are not material inconsistencies with the information in the audited financial statements.

References

The terms “FEMSA,” “our company,” “we,” “us” and “our,” are used in this annual report to refer to Fomento Económico Mexicano, S.A.B. de C.V. and, except where the context otherwise requires, its subsidiaries on a consolidated basis. We refer to our subsidiary Coca-Cola FEMSA, S.A.B. de C.V., as “Coca-Cola FEMSA,” and our subsidiary FEMSA Comercio, S.A. de C.V., as “FEMSA Comercio.Comercio,” and our subsidiary CB Equity LLP, as “CB Equity.

The term “S.A.B.” stands forsociedad anónima bursátil, which is the term used in the United Mexican States, or Mexico, to denominate a publicly traded company under the Mexican Securities Market Law (Ley del Mercado de Valores), which we refer to as the Mexican Securities Law.

References to “U.S. dollars,” “US$,” “dollars” or “$” are to the lawful currency of the United States of America (which we refer to as the United States). References to “Mexican pesos,” “pesos” or “Ps.” are to the lawful currency of Mexico. References to “euros” or “€” are to the lawful currency of the European Economic and Monetary Union (which we refer to as the Euro Zone).

Currency Translations and Estimates

This annual report contains translations of certain Mexican peso amounts into U.S. dollars at specified rates solely for the convenience of the reader. These translations should not be construed as representations that the Mexican peso amounts actually represent such U.S. dollar amounts or could be converted into U.S. dollars at the rate indicated. Unless otherwise indicated, such U.S. dollar amounts have been translated from Mexican pesos at an exchange rate of Ps. 13.951013.0980 to US$ 1.00, the noon buying rate for Mexican pesos on December 30, 2011,31, 2013, as published by the U.S. Federal Reserve BankBoard in its H.10 Weekly Release of New York.Foreign Exchange Rates. On March 30, 2012,April 4, 2014, this exchange rate was Ps. 12.811513.0265 to US$ 1.00.See “Item 3. Key Information—Exchange Rate Information”for information regarding exchange rates since 2007.2009.

To the extent estimates are contained in this annual report, we believe that such estimates, which are based on internal data, are reliable. Amounts in this annual report are rounded, and the totals may therefore not precisely equal the sum of the numbers presented.

Per capita growth rates and population data have been computed based upon statistics prepared by theInstituto Nacional de Estadística, Geografía e Informáticaof Mexico (National Institute of Statistics, Geography and Information, which we refer to as INEGI), the Federal Reserve Bank of New York, the U.S. Federal Reserve Board andBanco de México (Bank of Mexico), local entities in each country and upon our estimates.

Forward-Looking Information

This annual report contains words, such as “believe,” “expect” and “anticipate” and similar expressions that identify forward-looking statements. Use of these words reflects our views about future events and financial performance. Actual results could differ materially from those projected in these forward-looking statements as a result of various factors that may be beyond our control, including but not limited to effects on our company from changes in our relationship with or among our affiliated companies, movements in the prices of raw materials, competition, significant developments in Mexico orand the other countries in which we operate, our ability to successfully integrate mergers and acquisitions we have completed in recent years, international economic or political conditions or changes in our regulatory environment. Accordingly, we caution readers not to place undue reliance on these forward-looking statements. In any event, these statements speak only as of their respective dates, and we undertake no obligation to update or revise any of them, whether as a result of new information, future events or otherwise.

ITEMS 1-2.NOT APPLICABLE

ITEMS 1-2. NOT APPLICABLE

ITEM 3.KEY INFORMATION

ITEM 3.       KEY INFORMATION

Selected Consolidated Financial Data

This annual report includes under(under Item 18,18) our audited consolidated balance sheetsstatements of financial position as of December 31, 20112013 and 2010,2012, and the related consolidated income statements, consolidated statements of comprehensive income, changes in equity and cash flows and changes in stockholders’ equity for the years ended December 31, 2011, 20102013, 2012 and 2009.2011. Our audited consolidated financial statements are prepared in accordance with MexicanInternational Financial Reporting Standards (Normas de Información Financiera Mexicanas, which we refer to as Mexican FRS or NIF), which differ in certain significant respects from accounting principles generally accepted in the United States, or U.S. GAAP.

Notes 26 and 27 to our audited consolidated financial statements provide a description of the principal differences between Mexican FRS and U.S. GAAP as they relate to our company, together with a reconciliation to U.S. GAAP of net income, comprehensive income and stockholders’ equity as well as U.S. GAAP consolidated balance sheets, statements of income and comprehensive income and cash flows for the same periods presented for Mexican FRS purposes and for the consolidated statement of changes in stockholders’ equity for the years ended December 31, 2011 and 2010.

In the reconciliation to U.S. GAAP for the year ended December 31, 2009, we present our subsidiary Coca-Cola FEMSA, which is a consolidated subsidiary for purposes of Mexican FRS, under the equity method for U.S. GAAP purposes, due to the substantive participating rights of The Coca-Cola Company as a minority shareholder in Coca-Cola FEMSA during that year. On February 1, 2010, FEMSA and The Coca-Cola Company signed an amendment to their Shareholders’ Agreement. As a result of this amendment, FEMSA began to consolidate Cola-Cola FEMSA for U.S. GAAP purposes on this date. See Note 26A to our audited consolidated financial statements.

Beginning in 2012, Mexican issuers with securities registered in the National Securities Registry (Registro Nacional de Valores) of the Comisión Nacional Bancaria y de Valores (Mexican National Banking and Securities Commission, or the CNBV) are required to prepare financial statements in accordance with International Financial Reporting Standards(“IFRS”) as issued by the International Accounting Standards Board which we refer(“IASB”). Our date of transition to as IFRS. Accordingly, as ofIFRS was January 1, 2012, we are preparing our financial2011.

Pursuant to IFRS, the information presented in accordance with IFRS and will presentthis annual report presents financial information for 2013, 2012 and 2011 on a comparable basis. See Note 28 to our audited consolidated financial statements.

Beginning on January 1, 2008, in accordance with changes to NIF B-10 under Mexican FRS, we discontinued the use of inflation accounting for our subsidiaries that operate in “non-inflationary” countries where cumulative inflation for the three preceding years was less than 26%. Our subsidiaries in Mexico, Guatemala, Panama, Colombia and Brazil operate in non-inflationary economic environments, and therefore 2011, 2010 and 2009 figures reflect inflation effects only through 2007. Our subsidiaries in Nicaragua, Costa Rica, Venezuela and Argentina operate in economic environments in which cumulative inflation during the same three-year periods was greater than 26%, and we therefore continue recognizing inflationary accounting for 2011, 2010 and 2009. For comparison purposes, the figures prior to 2008 have been restatednominal terms in Mexican pesos, with purchasing power as of December 31, 2007, taking into account local inflation for each country with referenceof any hyperinflationary economic environment and converting from local currency to the consumer price index. Local currencies have been converted into Mexican pesos using the official exchange ratesrate at the end of the period published by the local central bank of each country. Our subsidiary in the Euro Zone, CB Equity LLP (which we refer tocountry categorized as CB Equity), operated in a non-inflationaryhyperinflationary economic environment in 2011 and 2010.(for this annual report, only Venezuela). See Note 43.4 to our audited consolidated financial statements. For each non-hyperinflationary economic environment, local currency is converted to Mexican pesos using the year-end exchange rate for assets and liabilities, the historical exchange rate for equity and the average exchange rate for the income statement.

As a result of discontinuing inflationaryOur non-Mexican subsidiaries maintain their accounting for subsidiaries that operaterecords in non-inflationary economic environments, the currency and in accordance with accounting principles generally accepted in the country where they are located. For presentation in our consolidated financial statements, are no longer considered to bewe adjust these accounting records into IFRS and reported in Mexican pesos under these standards.

Except when specifically indicated, information in this annual report on Form 20-F is presented in a reporting currency that comprehensively includes the effectsas of price level changes. Therefore, the inflationary effects of inflationary economic environments arising in 2009, 2010 and 2011 result in a difference that must be reconciled for U.S. GAAP purposes, except for Venezuela, which is considered to be a hyperinflationary environment since January 2010 and for which inflationary effects have not been reversed under U.S. GAAP. See Notes 26 and 27 to our audited consolidated financial statements.

On April 30, 2010, FEMSA announced the closing of the transaction pursuant to which FEMSA agreed to exchange 100% of its beer operations for a 20% economic interest in Heineken Holding N.V. and Heineken N.V., which, together with their respective subsidiaries, we refer to as Heineken or the Heineken Group. See “Item 4. Information on the Company—FEMSA Cerveza and Equity Method Investment in the Heineken Group.” Under Mexican FRS, we have reclassified our consolidated statements of income and cash flows for the year ended December 31, 20092013 and does not give effect to reflect Cuauhtémoc Moctezuma Holding, S.A. de C.V. (formerly FEMSA Cerveza, S.A. de C.V.), which we referany transaction, financial or otherwise, subsequent to as Cuauhtémoc Moctezuma or FEMSA Cerveza, as a discontinued operation. However, FEMSA Cerveza is not presented as a discontinued operation under U.S. GAAP. See “Item 5. Operating and Financial Review and Prospects—U.S. GAAP Reconciliation” and Notes 26 and 27 to our audited consolidated financial statements.that date.

The following table presents selected financial information of our company. This information should be read in conjunction with, and is qualified in its entirety by reference to, our audited consolidated financial statements, andincluding the notes to those statements. See “Item 18. Financial Statements.”thereto. The selected financial information contained herein is presented on a consolidated basis, and is not necessarily indicative of our financial position or results from operations at or for any future date or period. Under Mexican FRS, FEMSA Cerveza figures for years prior to 2010 have been reclassified and presented as discontinued operations for comparison purposes to 2011 and 2010 figures. Seeperiod; see Note 5B3 to our audited consolidated financial statements. Under U.S. GAAP, FEMSA Cerveza figures are presented as a continuing operation.statements for our significant accounting policies.

 

   Selected Consolidated Financial Information
Year Ended December 31,
 
   2011(2)  2011  2010  2009  2008  2007 
   (in millions of U.S. dollars and millions of Mexican pesos, except for percentages, per
share data and weighted average number of shares outstanding)
 

Income Statement Data:

       

Mexican FRS:(1)

       

Total revenues

  $14,554    Ps.203,044    Ps.169,702    Ps.160,251    Ps.133,808    Ps.114,459  

Income from operations(3)

   1,928    26,904    22,529    21,130    17,349    14,300  

Income taxes(4)

   550    7,687    5,671    4,959    3,108    3,931  

Consolidated net income before discontinued operations

   1,483    20,684    17,961    11,799    7,630    8,438  

Income from the exchange of shares with Heineken, net of taxes

   —      —      26,623    —      —      —    

Net income from discontinued operations

   —      —      706    3,283    1,648    3,498  

Consolidated net income

   1,483    20,684    45,290    15,082    9,278    11,936  

Net controlling interest income

   1,085    15,133    40,251    9,908    6,708    8,511  

Net non-controlling interest income

   398    5,551    5,039    5,174    2,570    3,425  

Net controlling interest income before discontinued operations:

       

Per Series B Share

   0.05    0.75    0.64    0.33    0.25    0.25  

Per Series D Share

   0.07    0.94    0.81    0.42    0.32    0.32  

Net controlling income from discontinued operations:

       

Per Series B Share

   —      —      1.37    0.16    0.08    0.17  

Per Series D Share

   —      —      1.70    0.20    0.10    0.21  

Net controlling interest income:

       

Per Series B Share

   0.05    0.75    2.01    0.49    0.33    0.42  

Per Series D Share

   0.07    0.94    2.51    0.62    0.42    0.53  

Weighted average number of shares outstanding (in millions):

       

Series B Shares

   9,246.4    9,246.4    9,246.4    9,246.4    9,246.4    9,246.4  

Series D Shares

   8,644.7    8,644.7    8,644.7    8,644.7    8,644.7    8,644.7  

Allocation of earnings:

       

Series B Shares

   46.11  46.11  46.11  46.11  46.11  46.11

Series D Shares

   53.89  53.89  53.89  53.89  53.89  53.89

   Selected Consolidated Financial Information
Year Ended December 31,
 
   2011(2)  2011  2010  2009  2008  2007 
   (in millions of U.S. dollars and millions of Mexican pesos, except for percentages, per
share data and weighted average number of shares outstanding)
 

U.S. GAAP:(4)

       

Total revenues

  $14,640    Ps.204,242    Ps.177,053    Ps.102,902    Ps.91,650    Ps.83,362  

Income from operations

   1,810    25,252    21,235    8,661    7,881    7,667  

Participation in Coca-Cola FEMSA’s earnings(4)

   —      —      183    4,516    2,994    3,635  

Consolidated net income

   1,279    17,851    72,204(10)   10,685    6,599    8,589  

Less: Net income attributable to the non-controlling interest income

   (387  (5,402  (4,759  (783  253    (32

Net income attributable to controlling interest income

   892    12,449    67,445    9,902    6,852    8,557  

Net controlling interest income:

       

Per Series B Share

   0.04    0.62    3.36    0.49    0.34    0.43  

Per Series D Share

   0.06    0.78    4.20    0.62    0.43    0.53  

Weighted average number of shares outstanding (in millions):

       

Series B Shares

   9,246.4    9,246.4    9,246.4    9,246.4    9,246.4    9,246.4  

Series D Shares

   8,644.7    8,644.7    8,644.7    8,644.7    8,644.7    8,644.7  

Balance Sheet Data:

       

Mexican FRS:(1)

       

Total assets of continuing operations

  $19,691    Ps.274,704    Ps.223,578    Ps.153,638    Ps.126,833    Ps.114,537  

Total assets of discontinued operations

   —      —      —      72,268    71,201    68,881  

Current liabilities of continuing operations

   2,769    38,630    30,516    37,218    35,351    28,783  

Current liabilities of discontinued operations

   —      —      —      10,883    12,912    13,581  

Long-term debt of continuing operations(5)

   1,723    24,031    22,203    21,260    21,853    23,066  

Other long-term liabilities of continuing operations

   1,500    20,929    17,846    8,500    8,285    9,882  

Non-current liabilities of discontinued operations

   —      —      —      32,216    22,738    18,453  

Capital stock

   383    5,348    5,348    5,348    5,348    5,348  

Total stockholders’ equity

   13,699    191,114    153,013    115,829    96,895    89,653  

Controlling interest

   9,575    133,580    117,348    81,637    68,821    64,578  

Non-controlling interest

   4,124    57,534    35,665    34,192    28,074    25,075  

U.S. GAAP:(4)

       

Total assets

  $27,956    Ps.390,016    Ps.334,517    Ps.158,000    Ps.139,219    Ps.127,167  

Current liabilities

   2,772    38,676    30,629    23,539    23,654    18,579  

Long-term debt(5)

   1,722    24,031    21,927    24,119    19,557    16,569  

Other long-term liabilities

   3,164    44,148    39,825    10,900    9,966    8,715  

Non-controlling interest

   7,205    100,517    78,495    1,274    505    698  

Controlling interest

   13,092    182,644    163,641    98,168    85,537    82,606  

Capital stock

   383    5,348    5,348    5,348    5,348    5,348  

Stockholders’ equity(6)

   20,297    283,161    242,136    99,442    86,042    83,304  

Other information:

       

Mexican FRS:(1)

       

Depreciation(7)

  $394    Ps.5,498    Ps.4,527    Ps.4,391    Ps.3,762    Ps.4,930  

Capital expenditures(8)

   897    12,515    11,171    9,067    7,816    5,939  

Operating margin(9)

   13.2  13.2  13.3  13.2  13.0  12.5

U.S. GAAP:

       

Depreciation(7)

  $412    Ps.5,743    Ps.4,884    Ps.2,786    Ps.2,439    Ps.2,114  

Operating margin(9)

   12.4  12.4  11.9  8.4  8.6  9.2
   Year Ended December 31, 
   2013(1) (2)  2013(2)  2012(3)  2011(4) 
   (in millions of Mexican pesos or millions
of U.S. dollars, except share and per share data)
 

Income Statement Data:

     

IFRS

     

Total revenues

  US$19,705    Ps. 258,097    Ps. 238,309    Ps. 201,540  

Gross Profit

   8,372    109,654    101,300    84,296  

Income before Income Taxes and Share of the Profit of Associates and Joint Ventures Accounted for Using the Equity Method

   1,915    25,080    27,530    23,552  

Income taxes

   592    7,756    7,949    7,618  

Consolidated net income

   1,692    22,155    28,051    20,901  

Controlling interest net income

   1,216    15,922    20,707    15,332  

Non-controlling interest net income

   476    6,233    7,344    5,569  

Basic controlling interest net income:

     

Per Series B Share

   0.06    0.79    1.03    0.77  

Per Series D Share

   0.08    1.00    1.30    0.96  

Diluted controlling interest net income:

     

Per Series B Share

   0.06    0.79    1.03    0.76  

Per Series D Share

   0.08    0.99    1.29    0.96  

Weighted average number of shares outstanding (in millions):

  

   

Series B Shares

   9,246.4    9,246.4    9,246.4    9,246.4  

Series D Shares

   8,644.7    8,644.7    8,644.7    8,644.7  

Allocation of earnings:

     

Series B Shares

   46.11  46.11  46.11  46.11

Series D Shares

   53.89  53.89  53.89  53.89

Financial Position Data:

     

IFRS

     

Total assets

  US$27,423    Ps. 359,192    Ps. 295,942    Ps. 263,362  

Current liabilities

   3,731    48,869    48,516    39,325  

Long-term debt(5)

   5,567    72,921    28,640    23,819  

Other long-term liabilities

   1,134    14,852    8,625    8,047  

Capital stock

   255    3,346    3,346    3,345  

Total equity

   16,991    222,550    210,161    192,171  

Controlling interest

   12,169    159,392    155,259    144,222  

Non-controlling interest

   4,822    63,158    54,902    47,949  

Other Information

     

IFRS

     

Depreciation

  US$672    Ps. 8,805    Ps. 7,175    Ps. 5,694  

Capital expenditures(6)

   1,365    17,882    15,560    12,666  

Gross margin(7)

   42  42  43  42

 

(1)(*)AsWe have not included selected consolidated financial data as of and for the years ended December 31, 2009 and 2010, as we began presenting our financial statements in accordance with IFRS for the fiscal year ending December 31, 2012, with an official IFRS “adoption date” of January 1, 2012 and a result“transition date” to IFRS of January 1, 2011. Based on such adoption and transition dates, we were not required to prepare financial statements in accordance with IFRS as of and for the FEMSA Cerveza share exchangeyears ended December 31, 2009 and 2010 and therefore are unable to present selected financial data in accordance with the Heineken Group on April 30, 2010, related figures are presented as discontinued operationsIFRS for Mexican FRS purposes. As a result, prior year financial information has been modified in order to conform to 2010 financial information.these dates and periods without unreasonable effort and expense.

(2)(1)Translation to U.S. dollar amounts at an exchange rate of Ps. 13.951013.0980 to US$ 1.00 solely for the convenience of the reader.

(2)Includes results of Grupo Yoli, S.A. de C.V. from June 2013, of Companhia Fluminense de Refrigerantes from September 2013, Spaipa S.A. Industria Brasileira de Bebidas from November 2013 and other business acquisitions. See“Item 4—Information on the Company—The Company—Corporate Background,” and Note 4 to our audited consolidated financial statements.

(3)Beginning in 2008, NIF D-3, “Employee Benefits,” permittedIncludes results of Grupo Fomento Queretano from May 2012. See“Item 4—Information on the presentation ofCompany—The Company—Corporate Background,” and Note 4 to our audited consolidated financial expenses related to labor liabilities as part of the comprehensive financing result, which was previously recorded within operating income. Accordingly, information for 2007 has been reclassified for comparability purposes.statements.

 

(4)AsIncludes results of February 1, 2010, Coca-Cola FEMSA has been consolidated for U.S. GAAP purposes. Prior to that date, Coca-Cola FEMSA was recorded underGrupo Tampico from October 2011 and from Grupo CIMSA from December 2011.See Item 4—Information on the equity method, as discussed inCompany—The Company—Corporate Background,” and Note 26A4 to our audited consolidated financial statements.

 

(5)Includes long-term debt minus the current portion of long-term debt.

 

(6)As of January 1, 2009, U.S. GAAP requires that non-controlling interest be included as part of the total stockholders’ equity. This standard was applied retrospectively for comparative purposes.

(7)Includes bottle breakage.

(8)Includes investments in property, plant and equipment, intangible and other assets.assets, net of cost of long lived assets sold.

 

(9)(7)OperatingGross margin is calculated by dividing income from operationsgross profit by total revenues.

(10)Includes gain recognized in other income due to control acquisition of Coca-Cola FEMSA. See Note 26A to our audited consolidated financial statements.

Dividends

We have historically paid dividends per BD Unit (including in the form of American Depositary Shares, or ADSs) approximately equal to or greater than 1% of the market price on the date of declaration, subject to changes in our results from operations and financial position, including due to extraordinary economic events and to the factors described in “Item 3. Key Information—Risk Factors” that affect our financial condition and liquidity. These factors may affect whether or not dividends are declared and the amount of such dividends. We do not expect to be subject to any contractual restrictions on our ability to pay dividends, although our subsidiaries may be subject to such restrictions. Because we are a holding company with no significant operations of our own, we will have distributable profits and cash to pay dividends only to the extent that we receive dividends from our subsidiaries. Accordingly, we cannot assure you that we will pay dividends or as to the amount of any dividends.

The following table sets forth for each year the nominal amount of dividends per share that we declared in Mexican peso and U.S. dollar amounts and their respective payment dates for the 20072009 to 20112013 fiscal years:

 

Date Dividend Paid

  Fiscal Year
with Respect to  which

Dividend
was Declared
  Aggregate
Amount
of Dividend
Declared
   Per Series B
Share Dividend
   Per Series B
Share  Dividend
  Per Series D
Share Dividend
   Per Series D
Share Dividend
 

May 15, 2007

  2006(1)   Ps.1,485,000,000     Ps.0.0741    $0.0069    Ps.0.0926    $0.0086  

May 8, 2008

  2007(1)   Ps.1,620,000,000     Ps.0.0807    $0.0076    Ps.0.1009    $0.0095  

May 4, 2009 and November 3, 2009(2)

  2008      Ps.1,620,000,000     Ps.0.0807    $0.0061    Ps.0.1009    $0.0076  

May 4, 2009

       Ps.0.0404    $0.0030    Ps.0.0505    $0.0038  

November 3, 2009

       Ps.0.0404    $0.0030    Ps.0.0505    $0.0038  

May 4, 2010 and November 3, 2010(3)

  2009      Ps.2,600,000,000     Ps.0.1296    $0.0105    Ps.0.1621    $0.0132  

May 4, 2010

       Ps.0.0648    $0.0053    Ps.0.0810    $0.0066  

November 3, 2010

       Ps.0.0648    $0.0053    Ps.0.0810    $0.0066  

May 3, 2011 and November 2, 2011(4)

  2010      Ps.4,600,000,000     Ps.0.2294    $0.0199    Ps.0.28675    $0.0249  

May 3, 2011

       Ps.0.1147    $0.0099    Ps.0.14338    $0.0124  

November 2, 2011

       Ps.0.1147    $0.0100    Ps.0.14338    $0.0125  

May 3, 2012 and November 6, 2012(5)

  2011      Ps.6,200,000,000     Ps.0.3092     N/a(6)   Ps.0.3865     N/a  

May 3, 2012

       Ps.0.1546     N/a    Ps.0.1932     N/a  

November 2, 2012

       Ps.0.1546     N/a    Ps.0.1932     N/a  

Date Dividend Paid

  Fiscal Year
with Respect to  which
Dividend
was Declared
  Aggregate Amount
of Dividend
Declared
   Per Series B
Share  Dividend
   Per Series B
Share  Dividend(7)
   Per Series D
Share  Dividend
   Per Series D
Share  Dividend(7)
 

May 4, 2009 and November 3, 2009(1)

  2008   Ps.1,620,000,000     Ps.0.0807    $0.0061     Ps.0.1009    $0.0076  

May 4, 2009

       Ps.0.0404    $0.0030     Ps.0.0505    $0.0038  

November 3, 2009

       Ps.0.0404    $0.0030     Ps.0.0505    $0.0038  

May 4, 2010 and November 3, 2010(2)

  2009   Ps.2,600,000,000     Ps.0.1296    $0.0105     Ps.0.1621    $0.0132  

May 4, 2010

       Ps.0.0648    $0.0053     Ps.0.0810    $0.0066  

November 3, 2010

       Ps.0.0648    $0.0053     Ps.0.0810    $0.0066  

May 4, 2011 and November 2, 2011(3)

  2010   Ps.4,600,000,000     Ps.0.2294    $0.0199     Ps.0.28675    $0.0249  

May 4, 2011

       Ps.0.1147    $0.0099     Ps.0.14338    $0.0124  

November 2, 2011

       Ps.0.1147    $0.0085     Ps.0.14338    $0.0106  

May 3, 2012 and November 6, 2012(4)

  2011   Ps.6,200,000,000     Ps.0.3092    $0.0231     Ps.0.3865    $0.0288  

May 3, 2012

       Ps.0.1546    $0.0119     Ps.0.1932    $0.0149  

November 6, 2012

       Ps.0.1546    $0.0119     Ps.0.1932    $0.0149  

May 7, 2013 and November 7, 2013(5)

  2012   Ps.6,684,103,000     Ps.0.3333    $0.0264     Ps.0.4166    $0.0330  

May 7, 2013

       Ps.0.1666    $0.0138     Ps.0.2083    $0.0173  

November 7, 2013

       Ps.0.1666    $0.0126     Ps.0.2083    $0.0158  

December 18, 2013(6)

  2012   Ps.6,684,103,000     Ps.0.3333    $0.0257     Ps.0.4166    $0.0321  

 

(1)The per series dividend amount has been adjusted for comparability purposes to reflect the 3:1 stock split effective May 25, 2007.

(2)The dividend payment for 2008 was divided into two equal payments.payments in Mexican pesos. The first payment was payable on May 4, 2009, with a record date of April 30, 2009, and the second payment was payable on November 3, 2009, with a record date of October 30, 2009.

 

(3)(2)The dividend payment for 2009 was divided into two equal payments.payments in Mexican pesos. The first payment was payable on May 4, 2010, with a record date of May 3, 2010, and the second payment was payable on November 3, 2010, with a record date of November 2, 2010.

(4)(3)The dividend payment for 2010 was divided into two equal payments.payments in Mexican pesos. The first payment was payable on May 3,4, 2011, with a record date of May 2,3, 2011, and the second payment was payable on November 2, 2011, with a record date of November 1, 2011.

 

(5)(4)The dividend payment for 2011 was divided into two equal payments.payments in Mexican pesos. The first payment will becomewas payable on May 3, 2012 with a record date of May 2, 2012, and the second payment will becomewas payable on November 6, 2012 with a record date of November 5, 2012.

 

(5)The dividend payment for 2012 was divided into two equal payments in Mexican pesos. The first payment was payable on May 7, 2013 with a record date of May 6, 2013, and the second payment was payable on November 7, 2013 with a record date of November 6, 2013.

(6)The dividend payment declared in December 2013 was payable on December 18, 2013 with a record date of December 17, 2013.

(7)Translations to U.S. dollar amount of the 2011 dividend payments will bedollars are based on the exchange rate atrates on the time suchdates the payments arewere made.

At the annual ordinary general shareholders meeting, or AGM, the board of directors submits the financial statements of our company for the previous fiscal year, together with a report thereon by the board of directors. Once the holders of Series B Shares have approved the financial statements, they determine the allocation of our net profits for the preceding year. Mexican law requires the allocation of at least 5% of net profits to a legal reserve, which is not subsequently available for distribution, until the amount of the legal reserve equals 20% of our paid in capital stock. As of the date of this report, the legal reserve of our company is fully constituted. Thereafter, the holders of Series B Shares may determine and allocate a certain percentage of net profits to any general or special reserve, including a reserve for open-market purchases of our shares. The remainder of net profits is available for distribution in the form of dividends to our shareholders. Dividends may only be paid if net profits are sufficient to offset losses from prior fiscal years.

Our bylaws provide that dividends will be allocated among the shares outstanding and fully paid shares at the time a dividend is declared in such manner that each Series D-B Share and Series D-L Share receives 125% of the dividend distributed in respect of each Series B Share. Holders of Series D-B Shares and Series D-L Shares are entitled to this dividend premium in connection with all dividends paid by us other than payments in connection with the liquidation of our company.

Subject to certain exceptions contained in the deposit agreement dated May 11, 2007, among FEMSA, The Bank of New York, as ADS depositary, and holders and beneficial owners from time to time of our ADSs, evidenced by American Depositary Receipts, or ADRs, any dividends distributed to holders of our ADSs will be paid to the ADS depositary in Mexican pesos and will be converted by the ADS depositary into U.S. dollars. As a result, restrictions on conversion of Mexican pesos into foreign currencies and exchange rate fluctuations may affect the ability of holders of our ADSs to receive U.S. dollars and the U.S. dollar amount actually received by holders of our ADSs.

Exchange Rate Information

The following table sets forth, for the periods indicated, the high, low, average and year-end noon buying exchange rate, published by the Federal Reserve Bank of New York for cable transfers ofexpressed in Mexican pesos per U.S. dollar. The Federal Reserve Bank of New York discontinued the publication of foreign exchange rates on December 31, 2008, and therefore, the data provided for the periods beginning January 1, 2009 are based on the ratesdollar, as published by the U.S. Federal Reserve Board in its H.10 Weekly Release of Foreign Exchange Rates. The rates have not been restated in constant currency units and therefore represent nominal historical figures.

 

Year ended December 31,

  Exchange Rate   Exchange Rate
  High   Low   Average(1)   Year End   High   Low   Average(1)  Year End

2007

   11.27     10.67     10.93     10.92  

2008

   13.94     9.92     11.21     13.83  

2009

   15.41     12.63     13.50     13.06     15.41     12.63    13.58  13.06

2010

   13.19     12.16     12.64     12.38     13.19     12.16    12.64  12.38

2011

   14.25     11.51     12.46     13.95     14.25     11.51    12.46  13.95

2012

   14.37     12.63    13.14  12.96

2013

   13.43     11.98    12.76  13.10

 

(1)Average month-end rates.

  Exchange Rate   Exchange Rate 
  High   Low   Period End   High   Low   Period End 

2010:

      

2012:

      

First Quarter

   Ps.13.19     Ps.12.30     Ps.12.30     Ps.13.75     Ps.12.63     Ps.12.81  

Second Quarter

   13.14     12.16     12.83     14.37     12.73     13.41  

Third Quarter

   13.17     12.49     12.63     13.72     12.74     12.86  

Fourth Quarter

   12.61     12.21     12.38     13.25     12.71     12.96  

2011:

      

2013:

      

First Quarter

   12.25     11.92     11.92     Ps.12.88     Ps.12.32     Ps.12.32  

Second Quarter

   11.97     11.51     11.72     13.41     11.98     12.99  

Third Quarter

   13.87     11.57     13.77     13.43     12.50     13.16  

Fourth Quarter

   14.25     13.10     13.95     13.25     12.77     13.10  

2012:

      

October

   13.25     12.77     13.00  

November

   13.24     12.87     13.11  

December

   13.22     12.85     13.10  

2014:

      

January

   13.75     12.93     13.04     Ps.13.46     Ps.13.00     Ps.13.36  

February

   12.95     12.63     12.79     13.51     13.20     13.23  

March

   12.99     12.63     12.81     13.33     13.06     13.06  

First Quarter

   13.75     12.63     12.81     13.51     13.00     13.06  

RISK FACTORS

Risks Related to Our Company

Coca-Cola FEMSA

Coca-Cola FEMSA’s business depends on its relationship with The Coca-Cola Company, and changes in this relationship may adversely affect its results from operations and financial condition.

Substantially all of Coca-Cola FEMSA’s sales are derived from sales ofCoca-Colatrademark beverages. Coca-Cola FEMSA produces, markets, sells and distributesCoca-Colatrademark beverages through standard bottler agreements in certain territories in Mexico and Latin America,the countries in which we refer to Coca-Cola FEMSA’s “territories.”it operates. See “Item 4. Information on the Company—Coca-Cola FEMSA—Coca-Cola FEMSA’s Territories.” Through its rights under Coca-Cola FEMSA’s bottler agreements and as a large shareholder, The Coca-Cola Company has the right to participate in the process for making importantcertain decisions related to Coca-Cola FEMSA’s business.

The Coca-Cola Company may unilaterally set the price for its concentrate. In addition, under Coca-Cola FEMSA’s bottler agreements, it is prohibited from bottling or distributing any other beverages without The Coca-Cola Company’s authorization or consent, and it may not transfer control of the bottler rights of any of its territories without prior consent offrom The Coca-Cola Company.

The Coca-Cola Company also makes significant contributions to Coca-Cola FEMSA’s marketing expenses, although it is not required to contribute a particular amount. Accordingly, The Coca-Cola Company may discontinue or reduce such contributions at any time.

Coca-Cola FEMSA depends on The Coca-Cola Company to renewcontinue with its bottler agreements. As of December 31, 2011,2013, Coca-Cola FEMSA had sevennine bottler agreements in Mexico, with each one corresponding to a different territory as follows:Mexico: (i) the agreements for Mexico’s Valley territory, which expire in April 2016 and June 2013 and April 2016;2023, (ii) the agreements for the Central territory, which expire in August 2014 (two agreements) May 2015 and July 2016;2016, (iii) the agreement for the Northeast territory, which expires in September 2014;2014, (iv) the agreement for the Bajio territory, which expires in May 2015;2015, and (v) the agreement for the Southeast territory, which expires in June 2013.2023. As of December 31, 2013, we had four bottler agreements in Brazil, two expiring in October 2017 and the other two expiring in April 2024. Coca-Cola FEMSA’s bottler agreements with The Coca-Cola Company will expire for Coca-Cola FEMSA’sits territories in other countries as follows: Argentina in September 2014; Brazil in April 2014; Colombia in June 2014; Venezuela in August 2016; Guatemala in March 2015; Costa Rica in September 2017; Nicaragua in May 2016;2016 and Panama in November 2014. All of Coca-Cola FEMSA’s bottler agreements are automatically renewable for ten-year terms, subject to the right of either party thereto to give prior notice that it does not wish to renew the relevantapplicable agreement. In addition, these agreements generally may be terminated in the case of material breach.See “Item 10. Additional Information—Material Contracts—Material Contracts Relating to Coca-Cola FEMSA—Bottler Agreements.” Termination would prevent Coca-Cola FEMSA from sellingCoca-Cola trademark beverages in the affected territory and would have an adverse effect on Coca-Cola FEMSA’sits business, financial condition, results from operations and prospects.

The Coca-Cola Company has substantial influence on the conduct of Coca-Cola FEMSA’s business, which may result in Coca-Cola FEMSA taking actions contrary to the interests of its remaining shareholders.

The Coca-Cola Company has substantial influence on the conduct of Coca-Cola FEMSA’s business. As of April 20, 2012,4, 2014, The Coca-Cola Company indirectly owned 29.4%28.1% of Coca-Cola FEMSA’s outstanding capital stock, representing 37.0% of its capital stockCoca-Cola FEMSA’s shares with full voting rights. The Coca-Cola Company is entitled to appoint five of Coca-Cola FEMSA’s maximum of 21 directors and the vote of at least two of them is required to approve certain actions by Coca-Cola FEMSA’s board of directors. As of April 4, 2014, we indirectly owned 47.9% of Coca-Cola FEMSA’s outstanding capital stock, representing 63.0% of Coca-Cola FEMSA’s shares with full voting rights. We are entitled to appoint 13 of Coca-Cola FEMSA’s maximum of 21 directors and all of its executive officers. On February 1, 2010, weWe and The Coca-Cola Company signed a second amendment to the shareholders agreement that confirms our power to govern Coca-Cola FEMSA’s operating and financial policiestogether, or only we in order to exercise control over its operations in the ordinary course of business. The Coca-Cola Company hascertain circumstances, have the power to determine the outcome of certain protective rights, such as mergers, acquisitions orall actions requiring the saleapproval of any line of business, requiring approval by itsCoca-Cola FEMSA’s board of directors, and maywe and The Coca-Cola Company together, or only we in certain circumstances, have the power

to determine the outcome of certainall actions requiring the approval of Coca-Cola FEMSA’s shareholders.See “Item 10. Additional Information—Material Contracts—Material Contracts Relating to Coca-Cola FEMSA.FEMSA—Shareholders Agreement. The interests of The Coca-Cola Company may be different from the interests of Coca-Cola FEMSA’s remaining shareholders, which may result in Coca-Cola FEMSA taking actions contrary to the interests of its remaining shareholders.

Changes in consumer preference and public concern about health related issues could reduce demand for some of Coca-Cola FEMSA has significant transactions with affiliates, particularly The Coca-Cola Company, which may create the potential for conflicts of interest and could result in less favorable terms to Coca-Cola FEMSA.FEMSA’s products.

The non-alcoholic beverage industry is evolving as a result of, among other things, changes in consumer preferences and regulatory actions. There have been different plans and actions adopted in recent years by governmental authorities in some of the countries where Coca-Cola FEMSA engagesoperates that have resulted in several transactionsincreased taxes or the imposition of new taxes on the sale of beverages containing certain sweeteners, and other regulatory measures, such as restrictions on advertising for some of Coca-Cola FEMSA’s products. Moreover, researchers, health advocates and dietary guidelines are encouraging consumers to reduce their consumption of certain types of beverages sweetened with subsidiaries of The Coca-Cola Company.sugar and High Fructose Corn Syrup, or HFCS. In addition, concerns over the environmental impact of plastic may reduce the consumption of Coca-Cola FEMSA has entered into cooperative marketing arrangements with TheFEMSA’s products sold in plastic bottles or result in additional taxes that would adversely affect consumer demand. Increasing public concern about these issues, possible new or increased taxes, regulatory measures and governmental regulations could reduce demand for some of Coca-Cola Company and is a party to a number of bottler agreements with The Coca-Cola Company. Coca-Cola FEMSA also has agreed to develop still beverages and waters inFEMSA’s products which would adversely affect its territories with The Coca-Cola Company and has entered into agreements to acquire companies with The Coca-Cola Company. See “Item 7. Major Shareholders and Related Party Transactions—Related Party Transactions—Business Transactions between Coca-Cola FEMSA and The Coca-Cola Company.”

Coca-Cola FEMSA could engage in transactions on less favorable terms with related parties, due to potential conflicts of interest, compared to terms that could be obtained with an unaffiliated third party.results.

Competition could adversely affect Coca-Cola FEMSA’s financial performance.

The beverage industry in the territories in which Coca-Cola FEMSA operates is highly competitive. Coca-Cola FEMSA faces competition from other bottlers of sparkling beverages, such asPepsi products, and from producers of low cost beverages or “B brands.” Coca-Cola FEMSA also competes in different beverage categories other than sparkling beverages, such as water, juice-based beverages, teas, sport drinks and value-added dairy products. Although competitive conditions are different in each of its territories, Coca-Cola FEMSA’s territories, itFEMSA competes principally in terms of price, packaging, consumer sales promotions, customer service and product innovation.See “Item 4. Information on the Company—Coca-Cola FEMSA—Competition.” There can be no assurances that Coca-Cola FEMSA will be able to avoid lower pricing as a result of competitive pressure. Lower pricing, changes made in response to competition and changes in consumer preferences may have an adverse effect on Coca-Cola FEMSA’s financial performance.

Changes in consumer preference could reduce demand for some of Coca-Cola FEMSA’s products.

The non-alcoholic beverage industry is rapidly evolving as a result of, among other things, changes in consumer preferences. Specifically, consumers are becoming increasingly aware of and concerned about environmental and health issues. Concerns over the environmental impact of plastic may reduce the consumption of Coca-Cola FEMSA’s products sold in plastic bottles or result in additional taxes that would adversely affect consumer demand. In addition, researchers, health advocates and dietary guidelines are encouraging consumers to reduce their consumption of certain types of beverages sweetened with sugar and high fructose corn syrup (or HFCS), which could reduce demand for certain of Coca-Cola FEMSA’s products. A reduction in consumer demand would adversely affect Coca-Cola FEMSA’s results from operations.

Water shortages or any failure to maintain existing concessions could adversely affect Coca-Cola FEMSA’s business.

Water is an essential component of all of Coca-Cola FEMSA’s products. Coca-Cola FEMSA obtains water from various sources in its territories, including springs, wells, rivers and municipal and state water companies pursuant to either contracts to obtain water or pursuant to concessions granted by governments in its various territories.territories or pursuant to contracts.

Coca-Cola FEMSA obtains the vast majority of the water used in its production from municipal utility companies and pursuant to concessions to exploituse wells, which are generally granted based on studies of the existing and projected groundwater supply. Coca-Cola FEMSA’s existing water concessions or contracts to obtain water may be terminated by governmental

authorities under certain circumstances and their renewal depends on receiving necessary authorizations from local and/or federal water authorities.See “Item 4. Information on the Company—Regulatory Matters—Water Supply Law.Supply. In some of Coca-Cola FEMSA’sits other territories, theCoca-Cola FEMSA’s existing water supply may not be sufficient to meet Coca-Cola FEMSA’sits future production needs, and the available water supply may be adversely affected by shortages or changes in governmental regulations and environmental changes.

We cannot assure you that water will be available in sufficient quantities to meet Coca-Cola FEMSA’s future production needs or will prove sufficient to meet Coca-Cola FEMSA’sits water supply needs.

Increases in the prices of raw materials would increase Coca-Cola FEMSA’s cost of goods sold and may adversely affect Coca-Cola FEMSA’s results from operations.its results.

In addition to water, Coca-Cola FEMSA’s most significant raw materials are (1) concentrate, which it acquires from affiliates of The Coca-Cola Company, (2) packaging materialssweeteners and (3) sweeteners.packaging materials. Prices for sparkling beverages concentrate are determined by The Coca-Cola Company as a percentage of the weighted average retail price in local currency, net of applicable taxes. In 2005, The Coca-Cola Company decided to gradually increasehas unilaterally increased concentrate prices in the past and may do so again in the future. We cannot assure you that The Coca-Cola Company will not

increase the price of the concentrate for sparkling beverages or change the manner in Brazil and Mexico. These increases were fully implementedwhich such price will be calculated in Brazil in 2008 and in Mexico in 2009. However,the future. Coca-Cola FEMSA may experience further increasesnot be successful in its territoriesnegotiating or implementing measures to mitigate the negative effect this may have in the future.pricing of its products or its results. The prices for Coca-Cola FEMSA’s remaining raw materials are driven by market prices and local availability, as well as the imposition of import duties and import restrictions and fluctuations in exchange rates. Coca-Cola FEMSA is also required to meet all of its supply needs from suppliers approved by The Coca-Cola Company, which may limit the number of suppliers available to it. Coca-Cola FEMSA’s sales prices are denominated in the local currency in each country in which it operates, while the prices of certain materials, including those used in the bottling of its products, mainly resin, ingotspreforms to make plastic bottles, finished plastic bottles, aluminum cans and HFCS, are paid in or determined with reference to the U.S. dollar, and therefore may increase if the U.S. dollar appreciates against the currenciescurrency of the countries in which Coca-Cola FEMSA operates, as was the case in 2008 and 2009. Whileoperates. We cannot anticipate whether the U.S. dollar did notwill appreciate against the currency of any of the countries in which Coca-Cola FEMSA operates in 2010 or most of 2011, we cannot assure you that an appreciation of the U.S. dollardepreciate with respect to such currencies will not occur in the future.Seefuture.See “Item 4. Information on the Company—Coca-Cola FEMSA—Raw Materials.”

Coca-Cola FEMSA’s most significant packaging raw material costs arise from the purchase of resin and plastic ingotspreforms to make plastic bottles and from the purchase of finished plastic bottles, the prices of which are tiedrelated to crude oil prices and global resin supply. The average prices that Coca-Cola FEMSA paid for resin and plastic ingotspreforms in U.S. dollars increased significantly in 2011,2013, as compared to 2010.2012 were lower in Central America, Brazil, Venezuela and Argentina, remained flat in Mexico and were higher in Colombia. We cannot provide any assurance that prices will not increase further in future periods. AverageDuring 2013, average sweetener prices, includingin almost all of sugarCoca-Cola FEMSA’s territories except Costa Rica, Nicaragua and HFCS, paid by Coca-Cola FEMSA during 2011Panama, were higherlower as compared to 20102012 in all of the countries in which itCoca-Cola FEMSA operates. During the 2009-2011 period,From 2010 through 2013, international sugar prices were volatile due to various factors, including shifting demands, availability and climate issues affecting production and distribution. In all of the countries in which Coca-Cola FEMSA operates, other than Brazil, sugar prices are subject to local regulations and other barriers to market entry that cause Coca-Cola FEMSA to pay in excess of international market prices.See “Item 4. Information on the Company—Coca-Cola FEMSA—Raw Materials.” We cannot assure you that Coca-Cola FEMSA’s raw material prices will not further increase in the future. Increases in the prices of raw materials would increase Coca-Cola FEMSA’s cost of goods sold and adversely affect Coca-Cola FEMSA’s financial performance.

Taxes could adversely affect Coca-Cola FEMSA’s business.

The countries in which Coca-Cola FEMSA operates may adopt new tax laws or modify existing laws to increase taxes applicable to Coca-Cola FEMSA’s business.

On January 1, 2014, a general tax reform became effective in Mexico. This reform included the imposition of a new special tax on the production, sale and importation of beverages with added sugar, at the rate of Ps.1.00 per liter. This special tax could have a material adverse effect on Coca-Cola FEMSA’s business, financial condition and results; however, Coca-Cola FEMSA is currently working on taking the necessary measures with respect to its operating structure and portfolio in order to mitigate this negative effect. Moreover, similar to other affected entities in the industry, Coca-Cola FEMSA has filed constitutional challenges (juicios de amparo) against this special tax. We cannot assure you that these measures will have the desired effect or that Coca-Cola FEMSA will prevail in its constitutional challenge. In addition, the tax reform in Mexico, as applicable to Coca-Cola FEMSA, confirmed the income tax rate of 30%, eliminated the corporate flat tax, or IETU, imposed withholding taxes at a rate of 10% on the payment of dividends and capital gains from the sale of shares, limited the total amount of income tax paid or retained on dividends paid outside of Mexico and limited the total amount that can be deducted from exempt payments to employees.See “Item 4. Information on the Company—Regulatory Matters—Mexican Tax Reform.”

In Brazil, the federal taxes applied on the production and sale of beverages are based on the national average retail price, calculated based on a yearly survey of each Brazilian beverage brand, combined with a fixed tax rate and a multiplier specific for each different presentation (glass, plastic or can). Commencing on October 1, 2014 through October 1, 2018, the multiplier used to calculate taxes on soft drinks presented in cans and glasses will gradually increase per year from 31.9% and 37.2% to 38.0% and 44.4%, respectively, and the multiplier used to calculate taxes on energy and isotonic drinks presented in cans and glasses will gradually increase per year from 31.9% to 37.5%. The multipliers for other presentations of carbonated soft drinks, energy and isotonic drinks, such as plastic, cups and fountain, will not change.

In 2013, the government of Argentina imposed a withholding tax at a rate of 10% on dividends paid by Argentine companies to non-Argentine stakeholders. Similarly, in 2013, the government of Costa Rica repealed a tax exemption on dividends paid to Mexican residents. Future dividends paid to Mexican residents will be subject to withholding tax at a rate of 15% in Costa Rica.

Coca-Cola FEMSA’s products are also subject to other taxes in many of the countries in which it operates. Certain countries in Central America, Mexico, Brazil, Venezuela and Argentina, also impose taxes on sparkling beverages.See “Item 4. Information on the Company—Regulatory Matters—Taxation of Beverages.” We cannot assure you that any governmental authority in any country where Coca-Cola FEMSA operates will not impose new taxes or increase taxes on Coca-Cola FEMSA’s products in the future. The imposition of new taxes or increases in taxes on Coca-Cola FEMSA’s products may have a material adverse effect on its business, financial condition, prospects and results.

Regulatory developments may adversely affect Coca-Cola FEMSA’s business.

Coca-Cola FEMSA is subject to regulation in each of the territories in which it operates. The principal areas in which Coca-Cola FEMSA is subject to regulation are water, environment, labor, taxation, health and antitrust. Regulation can also affect Coca-Cola FEMSA’s ability to set prices for its products.See “Item 4. Information on the Company—Regulatory Matters.” The adoption of new laws or regulations or a stricter interpretation or enforcement thereof in the countries in which Coca-Cola FEMSA operates may increase its operating costs or impose restrictions on its operations which, in turn, may adversely affect Coca-Cola FEMSA’s financial condition, business and results. In particular, environmental standards are becoming more stringent in several of the countries in which Coca-Cola FEMSA operates, and Coca-Cola FEMSA is in the process of complying with these standards, although we cannot assure you that in any event Coca-Cola FEMSA will be able to meet any timelines for compliance established by the relevant regulatory authorities.See “Item 4. Information on the Company—Regulatory Matters—Environmental Matters.” Further changes in current regulations may result in an increase in compliance costs, which may have an adverse effect on Coca-Cola FEMSA’s future results or financial condition.

Voluntary price restraints or statutory price controls have been imposed historically in several of the countries in which Coca-Cola FEMSA operates. Currently, there are no price controls on Coca-Cola FEMSA’s products in any of the territories in which it has operations, except for those in Argentina, where authorities directly supervise two of Coca-Cola FEMSA’s products sold through supermarkets as a measure to control inflation, and Venezuela, where the government has imposed price controls on certain of Coca-Cola FEMSA’s products, including bottled water, and has recently imposed a limit on profits earned on the sale of goods, including Coca-Cola FEMSA’s products, seeking to maintain price stability of, and equal access to, goods and services. If Coca-Cola FEMSA exceeds such limit on profits, it may be forced to reduce the prices of its products in Venezuela, which would in turn adversely affect its business and results of operations. In addition, consumer protection laws in Venezuela are subject to continuing review and changes, and any such changes may have an adverse impact on Coca-Cola FEMSA. We cannot assure you that existing or future regulations in Venezuela relating to goods and services will not result in increased limits on profits or a forced reduction of prices affecting Coca-Cola FEMSA’s products, which could have a negative effect on its results of operations. The imposition of these restrictions or voluntary price restraints in other territories may have an adverse effect on Coca-Cola FEMSA’s results and financial position.See “Item 4. Information on the Company—Regulatory Matters—Price Controls.” We cannot assure you that governmental authorities in any country where Coca-Cola FEMSA operates will not impose statutory price controls or that Coca-Cola FEMSA will not need to implement voluntary price restraints in the future.

In May 2012, the Venezuelan government adopted significant changes to labor regulations, which had a negative impact on Coca-Cola FEMSA’s business and operations. The principal changes that impacted Coca-Cola FEMSA’s operations are: (i) the requirement that employee terminations are now subject to governmental authorization; (ii) retroactive assessments for any modifications to Coca-Cola FEMSA’s severance payment system; (iii) a reduction in the maximum daily and weekly working hours (from 44 to 40 weekly); (iv) an increase in mandatory weekly breaks, prohibiting a reduction in salaries as a result of such increase; and (v) the requirement that all third party contractors participating in the manufacturing and sales processes of its products be included in Coca-Cola FEMSA’s payroll by no later than May 2015. Coca-Cola FEMSA is currently in compliance with these labor regulations and expects to include all third party contractors to its payroll by the imposed deadline.

In January 2012, the Costa Rican government approved a decree, which regulates the sale of food and beverages in schools. The decree came into effect in 2012. Enforcement of this law has been gradual since it started in 2012 and until 2014, depending on the specific characteristics of the food and beverage in question. According to the decree, the sale of specific sparkling beverages and still beverages that contain sugar, syrup or HFCS in any type of presentation in schools is prohibited. Coca-Cola FEMSA is still allowed to sell water and certain still beverages in schools. We cannot assure you that the Costa Rican government will not further restrict sales of other of Coca-Cola FEMSA’s products in schools in the future; any such further restrictions could lead to an adverse impact on Coca-Cola FEMSA’s results of operations.

Unfavorable results of legal proceedings could have an adverse effect on Coca-Cola FEMSA’s results or financial condition.

Coca-Cola FEMSA’s operations have from time to time been and may continue to be subject to investigations and proceedings by antitrust authorities, and litigation relating to alleged anticompetitive practices. Coca-Cola FEMSA has also been subject to investigations and proceedings on environmental and labor matters. We cannot assure you that these investigations and proceedings will not have an adverse effect on Coca-Cola FEMSA’s results or financial condition.See “Item 8. Financial Information—Legal Proceedings.”

Weather conditions may adversely affect Coca-Cola FEMSA’s results.

Lower temperatures and higher rainfall may negatively impact consumer patterns, which may result in lower per capita consumption of Coca-Cola FEMSA’s beverage offerings. Additionally, adverse weather conditions may affect road infrastructure and points of sale in the territories in which Coca-Cola FEMSA operates and limit Coca-Cola FEMSA’s ability to sell and distribute its products, thus affecting its results.

Coca-Cola FEMSA conducts business in countries in which it had not previously operated and that present different or greater risks than certain countries in Latin America.

As a result of the acquisition of 51% of the outstanding shares of the Coca-Cola Bottlers Philippines, Inc., or CCBPI, Coca-Cola FEMSA has expanded its geographic reach from Latin America to include the Philippines. The Philippines presents different risks and different competitive pressures than those it faces in Latin America. In the Philippines, Coca-Cola FEMSA is the only beverage company competing across categories, and faces competition in each category. In addition, the per capita income of the population in Philippines is lower than the average per capita income in the countries in which Coca-Cola FEMSA currently operates, and the distribution and marketing practices in the Philippines differ from Coca-Cola FEMSA’s historical practices. Coca-Cola FEMSA may have to adapt its marketing and distribution strategies to compete effectively. Coca-Cola FEMSA’s inability to compete effectively may have an adverse effect on its future results.

Coca-Cola FEMSA may not be able to successfully integrate its recent acquisitions and achieve the operational efficiencies and/or expected synergies.

Coca-Cola FEMSA has and may continue to acquire bottling operations and other businesses. A key element to achieve the benefits and expected synergies of Coca-Cola FEMSA’s recent and future acquisitions and/or mergers is to integrate the operation of acquired or merged businesses into Coca-Cola FEMSA’s operations in a timely and effective manner. Coca-Cola FEMSA may incur unforeseen liabilities in connection with acquiring, taking control of or managing bottling operations and other businesses and may encounter difficulties and unforeseen or additional costs in restructuring and integrating them into its operating structure. We cannot assure you that these efforts will be successful or completed as expected by Coca-Cola FEMSA, and Coca-Cola FEMSA’s business, results and financial condition could be adversely affected if it is unable to do so.

Political and social events in the countries in which Coca-Cola FEMSA operates may significantly affect its operations.

In April 2013, the presidential election in Venezuela led to the election of a new president, Nicolás Maduro Moros. In April 2014, the presidential election in Costa Rica led to the election of a new president, Luis Guillermo Solís. Also in 2014, Panama, Colombia and Brazil will hold presidential elections that will lead to the election of new presidents. The new administrations elected or to be elected in the countries in which we operate may implement significant changes in laws, public policy and/or regulations that could affect the political and economic conditions in these countries. Any such changes may have an adverse effect on Coca-Cola FEMSA’s business, financial condition or results.

We cannot assure you that political or social developments in any of the countries in which Coca-Cola FEMSA has operations, such as the recent civil disturbances in Venezuela, over which we have no control, will not have a corresponding adverse effect on the global market or on Coca-Cola FEMSA’s business, financial condition or results.

FEMSA Comercio

Competition from other retailers in Mexico could adversely affect FEMSA Comercio’s business.

The Mexican retail sector is highly competitive. FEMSA participates in the retail sector primarily through FEMSA Comercio. FEMSA Comercio’s OXXO stores face competition from small-format stores like 7-Eleven, Extra, Super City, Círculo K stores and other numerous chains of retailers across Mexico, from other regional small-format retailers to small informal neighborhood stores. In particular, small informal neighborhood stores can sometimes avoid regulatory oversight and taxation, enabling them to sell certain products at below market prices. In addition, these small informal neighborhood stores could improve their technological capabilities so as to enable credit card transactions and electronic payment of utility bills, which would diminish FEMSA Comercio’s competitive advantage. FEMSA Comercio may face additional competition from new market entrants. Increased competition may limit the number of new locations available to FEMSA Comercio and require FEMSA Comercio to modify its product offering or pricing. In addition, consumers may prefer alternative products or store formats offered by competitors. As a result, FEMSA Comercio’s results and financial position may be adversely affected by competition in the future.

Sales of OXXO small-format stores may be adversely affected by changes in economic conditions in Mexico.

Small-format stores often sell certain products at a premium. The small-format store market is thus highly sensitive to economic conditions, since an economic slowdown is often accompanied by a decline in consumer purchasing power, which in turn results in a decline in the overall consumption of FEMSA Comercio’s main product categories. During periods of economic slowdown, OXXO stores may experience a decline in traffic per store and purchases per customer, and this may result in a decline in FEMSA Comercio’s results.

Taxes could adversely affect FEMSA Comercio’s business.

Mexico may adopt new tax laws or modify existing laws to increase taxes applicable to FEMSA Comercio’s business. For example, a new decree amending and supplementing certain tax provisions, which became effective on January 1, 2014, provided that the income tax rate as applicable to FEMSA Comercio will remain at 30% for 2014 and subsequent years, instead of decreasing to 29% and 28% for 2014 and 2015 onwards as provided by the law before this reform. The 2014 amendments also increased the VAT rate applicable in the border regions of Mexico from 11% to 16% to match the general VAT rate applicable in the rest of Mexico, which could cause lower traffic or ticket figures for FEMSA Comercio. Furthermore, the 2014 amendments introduced two new excise taxes, the first one related to beverages containing sugar and the second one related to certain food products with high caloric content, including some that are sold at FEMSA Comercio stores, which could also cause lower traffic or ticket figures.See “Item 4. Information on the Company—Regulatory Matters—Mexican Tax Reform.”

FEMSA Comercio may not be able to maintain its historic growth rate.

FEMSA Comercio increased the number of OXXO stores at a compound annual growth rate of 12.4% from 2009 to 2013. The growth in the number of OXXO stores has driven growth in total revenue and results at FEMSA Comercio over the same period. As the overall number of stores increases, percentage growth in the number of OXXO stores is likely to decrease. In addition, as small-format store penetration in Mexico grows, the number of viable new store locations may decrease, and new store locations may be less favorable in terms of same store sales, average ticket and store traffic. As a result, FEMSA Comercio’s future results and financial condition may not be consistent with prior periods and may be characterized by lower growth rates in terms of total revenue and results. In Colombia, FEMSA Comercio may not be able to maintain similar historic growth rates to those in Mexico.

FEMSA Comercio’s business may be adversely affected by changes in information technology.

FEMSA Comercio invests aggressively in information technology (which we refer to as IT) in order to maximize its value generation potential. Given the rapid speed at which FEMSA Comercio adds new services and products to its commercial offerings, the development of IT systems, hardware and software needs to keep pace with the growth of the business. If these systems became unstable or if planning for future IT investments were inadequate, it could affect FEMSA Comercio’s business by reducing the flexibility of its value proposition to consumers or by increasing its operating complexity, either of which could adversely affect FEMSA Comercio’s revenue-per-store trends.

FEMSA Comercio’s business could be adversely affected by a failure, interruption, or breach of our IT system.

FEMSA Comercio’s business relies heavily on its advanced IT system to effectively manage its data, communications, connectivity, and other business processes. Although we constantly improve our IT system and protect it with advanced security measures, it may still be subject to defects, interruptions, or security breaches such as viruses or data theft. Such a defect, interruption, or breach could adversely affect FEMSA Comercio’s results or financial position.

FEMSA Comercio’s business may be adversely affected by an increase in the price of electricity.

The performance of FEMSA Comercio’s stores would be adversely affected by increases in the price of utilities on which the stores depend, such as electricity. Although the price of electricity in Mexico has remained stable recently, it could potentially increase as a result of inflation, shortages, interruptions in supply, or other reasons, and such an increase could adversely affect our results or financial position.

FEMSA Comercio’s business acquisitions may lead to decreased profit margins.

During 2013, FEMSA Comercio entered into two new markets through the acquisition of two drugstore businesses and one quick service restaurant chain. Each of these businesses is currently less profitable than OXXO, and the acquisitions might therefore marginally dilute FEMSA Comercio’s margins in the short to medium term.

Risks Related to Our Holding of Heineken N.V. and Heineken Holding N.V. Shares

FEMSA does not control Heineken N.V.’s and Heineken Holding N.V.’s decisions.

On April 30, 2010, FEMSA announced the closing of the transaction pursuant to which FEMSA agreed to exchange 100% of its beer operations for a 20% economic interest in Heineken N.V. and Heineken Holding N.V. (which, together with their respective subsidiaries, we refer to as Heineken or the Heineken Group). As a consequence of this transaction, which we refer to as the Heineken transaction, FEMSA now participates in the Heineken Holding N.V. Board of Directors, which we refer to as the Heineken Holding Board, and in the Heineken N.V. Supervisory Board, which we refer to as the Heineken Supervisory Board. However, FEMSA is not a majority or controlling shareholder of Heineken N.V. or Heineken Holding N.V., nor does it control the decisions of the Heineken Holding Board or the Heineken Supervisory Board. Therefore, the decisions made by the majority or controlling shareholders of Heineken N.V. or Heineken Holding N.V. or the Heineken Holding Board or the Heineken Supervisory Board may not be consistent with or may not consider the interests of FEMSA’s shareholders or may be adverse to the interests of FEMSA’s shareholders. Additionally, FEMSA has agreed not to disclose non-public information and decisions taken by Heineken.

Heineken is present in a large number of countries.

Heineken is a global brewer and distributor of beer in a large number of countries. As a consequence of the Heineken transaction, FEMSA shareholders are indirectly exposed to the political, economic and social circumstances affecting the markets in which Heineken is present, which may have an adverse effect on the value of FEMSA’s interest in Heineken, and, consequently, the value of FEMSA shares.

Strengthening of the Mexican peso compared to the Euro.

In the event of a depreciation of the euro against the Mexican peso, the fair value of FEMSA’s investment in Heineken’s shares will be adversely affected.

Furthermore, the cash flow that is expected to be received in the form of dividends from Heineken will be in euros, and therefore, in the event of a depreciation of the euro against the Mexican peso, the amount of expected cash flow will be adversely affected.

Heineken N.V. and Heineken Holding N.V. are publicly listed companies.

Heineken N.V. and Heineken Holding N.V. are listed companies whose stock trades publicly and is subject to market fluctuation. A reduction in the price of Heineken N.V. or Heineken Holding N.V. shares would result in a reduction in the economic value of FEMSA’s participation in Heineken.

Risks Related to Our Principal Shareholders and Capital Structure

A majority of our voting shares are held by a voting trust, which effectively controls the management of our company, and the interests of which may differ from those of other shareholders.

As of March 14, 2014, a voting trust, of which the participants are members of seven families, owned 38.69% of our capital stock and 74.86% of our capital stock with full voting rights, consisting of the Series B Shares. Consequently, the voting trust has the power to elect a majority of the members of our board of directors and to play a significant or controlling role in the outcome of substantially all matters to be decided by our board of directors or our shareholders. The interests of the voting trust may differ from those of our other shareholders.See “Item 7. Major Shareholders and Related Party Transactions” and “Item 10. Additional Information—Bylaws—Voting Rights and Certain Minority Rights.”

Holders of Series D-B and D-L Shares have limited voting rights.

Holders of Series D-B and D-L Shares have limited voting rights and are only entitled to vote on specific matters, such as certain changes in the form of our corporate organization, dissolution, or liquidation, a merger with a company with a distinct corporate purpose, a merger in which we are not the surviving entity, a change of our jurisdiction of incorporation, the cancellation of the registration of the Series D-B and D-L Shares and any other matters that expressly require approval from such holders under the Mexican Securities Law. As a result of these limited voting rights, Series D-B and D-L holders will not be able to influence our business or operations.See “Item 7. Major Shareholders and Related Party Transactions—Major Shareholders” and “Item 10. Additional Information—Bylaws—Voting Rights and Certain Minority Rights.”

Holders of ADSs may not be able to vote at our shareholder meetings.

Our shares are traded on the New York Stock Exchange, or NYSE, in the form of ADSs. We cannot assure you that holders of our shares in the form of ADSs will receive notice of shareholders’ meetings from our ADS depositary in sufficient time to enable such holders to return voting instructions to the ADS depositary in a timely manner. In the event that instructions are not received with respect to any shares underlying ADSs, the ADS depositary will, subject to certain limitations, grant a proxy to a person designated by us in respect of these shares. In the event that this proxy is not granted, the ADS depositary will vote these shares in the same manner as the majority of the shares of each class for which voting instructions are received.

Holders of BD Units in the United States and holders of ADSs may not be able to participate in any future preemptive rights offering and as a result may be subject to dilution of their equity interests.

Under applicable Mexican law, if we issue new shares for cash as a part of a capital increase, other than in connection with a public offering of newly issued shares or treasury stock, we are generally required to grant our shareholders the right to purchase a sufficient number of shares to maintain their existing ownership percentage. Rights to purchase shares in these circumstances are known as preemptive rights. By law, we may not allow holders of our shares or ADSs who are located in the United States to exercise any preemptive rights in any future capital increases unless (1) we file a registration statement with the U.S. Securities and Exchange Commission, which we refer to as the SEC, with respect to that future issuance of shares or (2) the offering qualifies for an exemption from the registration requirements of the U.S. Securities Act of 1933. At the time of any future capital increase, we will evaluate the costs and potential liabilities associated with filing a registration statement with the SEC, as well as the benefits of preemptive rights to holders of our shares in the form of ADSs in the United States and any other factors that we consider important in determining whether to file a registration statement.

We may decide not to file a registration statement with the SEC to allow holders of our shares or ADSs who are located in the United States to participate in a preemptive rights offering. In addition, under current Mexican law, the sale by the ADS depositary of preemptive rights and the distribution of the proceeds from such sales to the holders of our shares in the form of ADSs is not possible. As a result, the equity interest of holders of our shares in the form of ADSs would be diluted proportionately.See “Item 10. Additional Information—Bylaws—Preemptive Rights.”

The protections afforded to minority shareholders in Mexico are different from those afforded to minority shareholders in the United States.

Under Mexican law, the protections afforded to minority shareholders are different from, and may be less than, those afforded to minority shareholders in the United States. Mexican laws do not provide a remedy to shareholders relating to violations of fiduciary duties. There is no procedure for class actions as such actions are conducted in the United States and there are different procedural requirements for bringing shareholder lawsuits against directors for the benefit of companies. Therefore, it may be more difficult for minority shareholders to enforce their rights against us, our directors or our controlling shareholders than it would be for minority shareholders of a United States company.

Investors may experience difficulties in enforcing civil liabilities against us or our directors, officers and controlling persons.

FEMSA is organized under the laws of Mexico, and most of our directors, officers and controlling persons reside outside the United States. In addition, nearly all or a substantial portion of our assets and the assets of our subsidiaries are located outside the United States. As a result, it may be difficult for investors to effect service of process within the United States on such persons or to enforce judgments against them, including any action based on civil liabilities under the U.S. federal securities laws. There is doubt as to the enforceability against such persons in Mexico, whether in original actions or in actions to enforce judgments of U.S. courts, of liabilities based solely on the U.S. federal securities laws.

Developments in other countries may adversely affect the market for our securities.

The market value of securities of Mexican companies is, to varying degrees, influenced by economic and securities market conditions in other emerging market countries. Although economic conditions are different in each country, investors’ reaction to developments in one country can have effects on the securities of issuers in other countries, including Mexico. We cannot assure you that events elsewhere, especially in emerging markets, will not adversely affect the market value of our securities.

The failure or inability of our subsidiaries to pay dividends or other distributions to us may adversely affect us and our ability to pay dividends to holders of ADSs.

We are a holding company. Accordingly, our cash flows are principally derived from dividends, interest and other distributions made to us by our subsidiaries. Currently, our subsidiaries do not have contractual obligations that require them to pay dividends to us. In addition, debt and other contractual obligations of our subsidiaries may in the future impose restrictions on our subsidiaries’ ability to make dividend or other payments to us, which in turn may adversely affect our ability to pay dividends to shareholders and meet its debt and other obligations. As of March 31, 2014, we had no restrictions on our ability to pay dividends. Given the 2010 exchange of 100% of our ownership of the business of Cuauhtémoc Moctezuma Holding, S.A. de C.V. (formerly FEMSA Cerveza, S.A. de C.V.) (which we refer to as Cuauhtémoc Moctezuma or FEMSA Cerveza) for a 20% economic interest in Heineken, our non-controlling shareholder position in Heineken means that we will be unable to require payment of dividends with respect to the Heineken shares.

Risks Related to Mexico and the Other Countries in Which We Operate

Adverse economic conditions in Mexico may adversely affect our financial position and results.

We are a Mexican corporation, and our Mexican operations are our single most important geographic territory. Given the 2010 exchange of 100% of our FEMSA Cerveza business for a 20% economic interest in the Heineken Group, FEMSA shareholders may face a lesser degree of exposure with respect to economic conditions in Mexico and a greater degree of indirect exposure to the political, economic and social circumstances affecting the markets in which Heineken is present. For the year ended December 31, 2013, 63% of our consolidated total revenues were attributable to Mexico and at the net income level the percentage attributable to our Mexican operations is further reduced. During 2010, 2011 and 2012 the Mexican gross domestic product, or GDP, increased by approximately 5.1%, 4.0% and 3.9%, respectively, and in 2013 it only increased by approximately 1.1% on an annualized basis compared to 2012, due to lower government spending, lower remittances and a tough consumer environment. We cannot assure you that such conditions will not have a material adverse effect on our results and financial position going forward. The Mexican economy continues to be heavily influenced by the U.S. economy, and therefore, further deterioration in economic conditions in, or delays in recovery of, the U.S. economy may hinder any recovery in Mexico. In the past, Mexico has experienced both prolonged periods of weak economic conditions and deteriorations in economic conditions that have had a negative impact on our results.

Our business may be significantly affected by the general condition of the Mexican economy, or by the rate of inflation in Mexico, interest rates in Mexico and exchange rates for, or exchange controls affecting, the Mexican peso. Decreases in the growth rate of the Mexican economy, periods of negative growth and/or increases in inflation or interest rates may result in lower demand for our products, lower real pricing of our products or a shift to lower margin products. Because a large percentage of our costs and expenses are fixed, we may not be able to reduce costs and expenses upon the occurrence of any of these events, and our profit margins may suffer as a result.

In addition, an increase in interest rates in Mexico would increase the cost to us of variable rate debt, Mexican peso-denominated funding, which constituted 23% of our total debt as of December 31, 2013 (the total amount of the debt and the variable rate debt used in the calculation of this percentage considers converting only the units of investments debt for the related cross currency swap, and it also includes the effect of related interest rate swaps), and have an adverse effect on our financial position and results.

Depreciation of the Mexican peso relative to the U.S. dollar could adversely affect our financial position and results.

Depreciation of the Mexican peso relative to the U.S. dollar increases the cost to us of a portion of the raw materials we acquire, the price of which is paid in or determined with reference to U.S. dollars, and of our debt obligations denominated in U.S. dollars, and thereby negatively affects our financial position and results. A severe devaluation or depreciation of the Mexican peso may result in disruption of the international foreign exchange markets and may limit our ability to transfer or to convert Mexican pesos into U.S. dollars and other currencies for the purpose of making timely payments of interest and principal on our U.S. dollar-denominated debt or obligations in other currencies. The Mexican peso is a free-floating currency and as such, it experiences exchange rate

fluctuations relative to the U.S. dollar over time. During 2010 and 2011, the Mexican peso experienced different fluctuations relative to the U.S. dollar of approximately 5.6% of recovery and 12.7% of depreciation compared to the years of 2009 and 2010 respectively. During 2012, the Mexican peso experienced an appreciation relative to the U.S. dollar of approximately 7.1% compared to 2011. During 2013, the Mexican peso experienced a depreciation relative to the U.S. dollar of approximately 1.0% compared to 2012. In the first quarter of 2014, the Mexican peso appreciated approximately 0.32% relative to the U.S. dollar compared to the fourth quarter of 2013.

While the Mexican government does not currently restrict, and since 1982 has not restricted, the right or ability of Mexican or foreign persons or entities to convert Mexican pesos into U.S. dollars or to transfer other currencies out of Mexico, the Mexican government could institute restrictive exchange rate policies in the future, as it has done in the past. Currency fluctuations may have an adverse effect on our financial position, results and cash flows in future periods.

When the financial markets are volatile, as they have been in recent periods, our results may be substantially affected by variations in exchange rates and commodity prices, and to a lesser degree, interest rates. These effects include foreign exchange gain and loss on assets and liabilities denominated in U.S. dollars, fair value gain and loss on derivative financial instruments, commodities prices and changes in interest income and interest expense. These effects can be much more volatile than our operating performance and our operating cash flows.

Political events in Mexico could adversely affect our operations.

Mexican political events may significantly affect our operations. Presidential elections in Mexico occur every six years, with the most recent one occurring in July 2012. Enrique Peña Nieto, a member of thePartido Revolucionario Institucional, was elected as the new president of Mexico and took office on December 1, 2012. As with any governmental change, the new government may lead to significant changes in governmental policies, may contribute to economic uncertainty and to heightened volatility of the Mexican capital markets and securities issued by Mexican companies. Currently, no single party has a majority in the Senate or theCámara de Diputados (House of Representatives), and the absence of a clear majority by a single party could result in government gridlock and political uncertainty. While the Mexican Congress has recently approved a number of structural reforms intended to modernize certain sectors of and foster growth in the Mexican economy, we cannot provide any assurances that political developments in Mexico, over which we have no control, will not have an adverse effect on our business, financial condition, results and prospects.

Security risks in Mexico could increase, and this could adversely affect our results.

The presence of violence among drug cartels, and between these and the Mexican law enforcement and armed forces, pose a risk to our business. Organized criminal activity and related violent incidents have decreased relative to 2011 and 2012, but remain prevalent. These incidents are relatively concentrated along the northern Mexican border, as well as in certain other Mexican states such as Sinaloa, Michoacán and Guerrero. The north of Mexico is an important region for our retail operations, and an increase in crime rates could negatively affect our sales and customer traffic, increase our security expenses, and result in higher turnover of personnel or damage to the perception of our brands. The principal driver of organized criminal activity is the drug trade that aims to supply and profit from the uninterrupted demand for drugs and the supply of weapons from the United States. This situation could worsen and adversely impact our business and financial results because consumer habits and patterns adjust to the increased perceived and real security risks, as people refrain from going out as much and gradually shift some on-premise consumption to off-premise consumption of food and beverages on certain social occasions.

Depreciation of local currencies in other Latin American countries in which we operate may adversely affect our financial position.

The devaluation of the local currencies against the U.S. dollar in our non-Mexican territories can increase our operating costs in these countries, and depreciation of the local currencies against the Mexican peso can negatively affect our results for these countries. In recent years, the value of the currency in the countries in which we operate had been relatively stable except in Venezuela. During 2013, in addition to Venezuela, the currencies of Brazil and Argentina also depreciated against the Mexican peso. Future currency devaluation or the imposition of exchange controls in any of these countries, or in Mexico, would have an adverse effect on our financial position and results.

At the end of January 2014, the exchange rate of the Argentine peso registered a devaluation of approximately 20% with respect to the U.S. dollar. As a result of this devaluation, the balance sheet of our subsidiary could reflect a reduction in shareholders’ equity during 2014. As of December 31, 2013 our foreign direct investment in Argentina, using the exchange rate of 6.38 Argentine pesos per U.S. dollar, was Ps. 945 million.

Depreciation of other local currencies of the countries in which we operate relative to the U.S. dollar may also potentially increase our operating costs. We have operated under exchange controls in Venezuela since 2003, which limit our ability to remit dividends abroad or make payments other than in local currency and that may increase the real price paid for raw materials and services purchased in local currency. We have historically used the official exchange rate (currently 6.30 bolivars to US$1.00) in our Venezuelan operations; however, in January 2014, the Venezuelan government announced that certain transactions, such as payment of services and payments related to foreign investments in Venezuela, must be settled at an alternative exchange rate determined by the state-run system known as theSistema Complementario de Administración de Divisas, or SICAD. The SICAD determines this alternative exchange rate based on limited periodic sales of U.S. dollars through auctions. The exchange rate based on the most recent SICAD auction, held on April 4, 2014 and in effect as of April 7, 2014, was 10.00 bolivars to U.S.$ 1.00. Imports of our raw materials into Venezuela qualify as transactions that may be settled using the official exchange rate of 6.30 bolivars to U.S.$ 1.00, thus, we will continue to account for these transactions using such official exchange rate. Coca-Cola FEMSA will recognize in the cumulative translation account in its consolidated financial statements as of March 31, 2014 a reduction in equity as a result of the valuation of its net investment in Venezuela at the SICAD exchange rate (10.70 bolivars to U.S.$ 1.00 as of March 31, 2014). As of December 31, 2013, Coca-Cola FEMSA’s foreign direct investment in Venezuela was Ps. 13,788 million (at the official exchange rate of 6.30 bolivars per U.S.$ 1.00). In addition, in March 2014, the Venezuelan government enacted a new law that authorizes an additional method (known as SICAD II) of exchanging Venezuelan bolivars to U.S. dollars at rates other than the current official exchange and the existing SICAD rates for any other type of transaction different than those described above. As of April 4, 2014, the SICAD II exchange rate was 49.04 bolivars to U.S.$ 1.00. Future changes in the Venezuelan exchange control regime, and future currency devaluations or the imposition of exchange controls in any of the countries in which we operate could have an adverse effect on our financial position and results.

ITEM 4.INFORMATION ON THE COMPANY

The Company

Overview

We are a Mexican company headquartered in Monterrey, Mexico, and our origin dates back to 1890. Our company was incorporated on May 30, 1936 and has a duration of 99 years. The duration can be extended indefinitely by resolution of our shareholders. Our legal name is Fomento Económico Mexicano, S.A.B. de C.V., and in commercial contexts we frequently refer to ourselves as FEMSA. Our principal executive offices are located at General Anaya No. 601 Pte., Colonia Bella Vista, Monterrey, Nuevo León 64410, Mexico. Our telephone number at this location is (52-81) 8328-6000. Our website is www.femsa.com. We are organized as asociedad anónima bursátil de capital variable under the laws of Mexico.

We conduct our operations through the following principal holding companies, each of which we refer to as a principal sub-holding company:

Coca-Cola FEMSA, which engages in the production, distribution and marketing of beverages;

FEMSA Comercio, which operates small-format stores; and

CB Equity, which holds our investment in Heineken.

Corporate Background

FEMSA traces its origins to the establishment of Mexico’s first brewery, Cervecería Cuauhtémoc, S.A., which we refer to as Cuauhtémoc, which was founded in 1890 by four Monterrey businessmen: Francisco G. Sada, José A. Muguerza, Isaac Garza and José M. Schneider. Descendants of certain of the founders of Cuauhtémoc are participants of the voting trust that controls the management of our company.

The strategic integration of our company dates back to 1936 when our packaging operations were established to supply crown caps to the brewery. During this period, these operations were part of what was known as the Monterrey Group, which also included interests in banking, steel and other packaging operations.

In 1974, the Monterrey Group was split between two branches of the descendants of the founding families of Cuauhtémoc. The steel and other packaging operations formed the basis for the creation of Corporación Siderúrgica, S.A. (now Alfa, S.A.B. de C.V.), controlled by the Garza Sada family, and the beverage and banking operations were consolidated under the Valores Industriales, S.A. de C.V. (the corporate predecessor of FEMSA) corporate umbrella controlled by the Garza Lagüera family. FEMSA’s shares were first listed on what is now the Bolsa Mexicana de Valores, S.A.B. de C.V. (which we refer to as the Mexican Stock Exchange) on September 19, 1978. Between 1977 and 1981, FEMSA diversified its operations through acquisitions in the soft drinks and mineral water industries, the establishment of the first stores under the trade name OXXO and other investments in the hotel, construction, auto parts, food and fishing industries, which were considered non-core businesses and were subsequently divested.

In the 1990s, we began a series of strategic transactions to strengthen the competitive positions of our operating subsidiaries. These transactions included the sale of a 30% strategic interest in Coca-Cola FEMSA to a wholly-owned subsidiary of The Coca-Cola Company and a subsequent public offering of Coca-Cola FEMSA shares, both of which occurred in 1993. Coca-Cola FEMSA listed its L shares on the Mexican Stock Exchange, and, in the form of ADS, on the New York Stock Exchange.

In 1998, we completed a reorganization that changed our capital structure by converting our outstanding capital stock at the time of the reorganization into BD Units and B Units, and united the shareholders of FEMSA and the former shareholders of Grupo Industrial Emprex, S.A. de C.V. (which we refer to as Emprex) at the same corporate level through an exchange offer that was consummated on May 11, 1998. As part of the reorganization, FEMSA listed ADSs on the NYSE representing BD Units, and listed the BD Units and its B Units on the Mexican Stock Exchange.

In May 2003, our subsidiary Coca-Cola FEMSA expanded its operations throughout Latin America by acquiring 100% of Panamerican Beverages, Inc., which we refer to as Panamco, then the largest soft drink bottler in Latin America in terms of sales volume in 2002. Through its acquisition of Panamco, Coca-Cola FEMSA began producing and distributingCoca-Cola trademark beverages in additional territories in Mexico, Central America, Colombia, Venezuela and Brazil, along with bottled water, beer and other beverages in some of these territories. The Coca-Cola Company and its subsidiaries received Series D Shares in exchange for their equity interest in Panamco of approximately 25%.

In April 2008, FEMSA shareholders approved a proposal to amend our bylaws in order to preserve the unit structure for our shares that has been in place since May 1998, and to maintain our existing share structure beyond May 11, 2008. Our bylaws previously provided that on May 11, 2008 our Series D-B Shares would convert into Series B Shares and our Series D-L Shares would convert into Series L Shares with limited voting rights. In addition, our bylaws provided that, on May 11, 2008, our current unit structure would cease to exist and each of our B Units would be unbundled into five Series B Shares, while each BD Unit would unbundle into three Series B Shares and two newly issued Series L Shares. Following the April 22, 2008 shareholder approvals, the automatic conversion of our share and unit structures no longer exist, and, absent shareholder action, our share structure will continue to be comprised of Series B Shares, which must represent not less than 51% of our outstanding capital stock, and Series D-B and Series D-L Shares, which together may represent up to 49% of our outstanding capital stock. Our Unit structure, absent shareholder action, will continue to consist of B Units, which bundle five Series B Shares, and BD Units, which bundle one Series B Share, two Series D-B Shares and two Series D-L Shares. See “Item 9. The Offer and Listing—Description of Securities.”

In January 2010, FEMSA announced that its Board of Directors unanimously approved a definitive agreement under which FEMSA would exchange its FEMSA Cerveza business for a 20% economic interest in Heineken, one of the world’s leading brewers. In April 2010, FEMSA announced the closing of the transaction, after Heineken N.V., Heineken Holding N.V. and FEMSA held their corresponding AGMs and approved the transaction. Under the terms of the agreement, FEMSA received 43,018,320 shares of Heineken Holding N.V. and 43,009,699 shares of Heineken N.V., with an additional 29,172,504 shares of Heineken N.V. (which shares we refer to as the Allotted Shares) delivered pursuant to an allotted share delivery instrument, or the ASDI. Heineken also assumed US$ 2.1 billion of indebtedness, including FEMSA Cerveza’s unfunded pension obligations. The Allotted Shares were delivered to FEMSA in several installments during 2010 and 2011, with the final installment delivered on October 5, 2011. As of December 31, 2013, FEMSA’s interest in Heineken N.V. represented 12.53% of Heineken N.V.’s outstanding capital and 14.94% of Heineken Holding N.V.’s outstanding capital, resulting in our 20% economic interest in the Heineken Group. The principal terms of the Heineken transaction documents are summarized below in “Item 10. Additional Information—Material Contracts.”

In March 2011, a consortium of investors formed by FEMSA, the Macquarie Mexican Infrastructure Fund and other investors, acquired Energía Alterna Istmeña, S. de R.L. de C.V., which we refer to as EAI, and Energía Eólica Mareña, S.A. de C.V., which we refer to as EEM, from subsidiaries of Preneal, S.A., which we refer to as Preneal. EAI and EEM together constitute the Mareña Renovables Wind Farm, a 396 megawatt late-stage wind energy project in the southeastern region of the State of Oaxaca. The Mareña Renovables Wind Farm is expected to be the largest wind power farm in Latin America. On February 23, 2012, a wholly-owned subsidiary of Mitsubishi Corporation, and Stichting Depositary PGGM Infrastructure Funds, a pension fund managed by PGGM, acquired the 45% interest held by FEMSA in the parent companies of the Mareña Renovables Wind Farm. The sale of FEMSA’s participation as an investor resulted in a gain of Ps. 933 million. Certain subsidiaries of FEMSA, FEMSA Comercio and Coca-Cola FEMSA have entered into 20-year wind power supply agreements with the Mareña Renovables Wind Farm to purchase energy output produced by it. These agreements remain in full force and effect.

In March 2011, Coca-Cola FEMSA, with The Coca-Cola Company and through Compañía Panameña de Bebidas, S.A.P.I. de C.V., acquired Grupo Industrias Lacteas, S.A. (which we refer to as Estrella Azul), a Panamanian company engaged for more than 50 years in the dairy and juice-based beverage categories. Coca-Cola FEMSA acquired a 50% interest and continues to develop this business with The Coca-Cola Company. Beginning in April 2011, both The Coca-Cola Company and Coca-Cola FEMSA commenced the gradual integration of Estrella Azul into the existing beverage platform they share for the development of non-carbonated products in Panama.

In October 2011, Coca-Cola FEMSA merged with Administradora de Acciones del Noreste, S.A.P.I. de C.V., which constituted the beverage division of Grupo Tampico, S.A. de C.V. (which we refer to as Grupo Tampico). This franchise territory operates in the states of Tamaulipas, San Luis Potosí and Veracruz, as well as in certain parts of the states of Hidalgo, Puebla and Querétaro.

In December 2011, Coca-Cola FEMSA merged with Corporación de los Ángeles, S.A. de C.V. (which we refer to as Grupo CIMSA), a Mexican family-owned bottler ofCoca-Cola trademark products. This franchise territory operates mainly in the states of Morelos and Mexico, as well as in certain parts of the states of Guerrero and Michoacán.

In 2012, Coca-Cola FEMSA began the construction of a production plant in Minas Gerais, Brazil, which has required an investment of 520 million Brazilian reais (equivalent to approximately US$ 260 million). It is anticipated that the new plant will be completed in July 2014 and will begin operations during the third quarter of 2014. It is expected that by 2015 the annual production capacity will be approximately 1.2 billion liters of sparkling beverages, representing an increase of approximately 62% as compared to the current installed capacity of Coca-Cola FEMSA’s plant in Belo Horizonte, Brazil.

In May 2012, Coca-Cola FEMSA closed its merger with Grupo Fomento Queretano, S.A.P.I. de C.V. (which we refer to as Grupo Fomento Queretano), with operations mainly in the state of Querétaro, as well as in parts of the states of Mexico, Hidalgo, and Guanajuato.

On September 24, 2012, FEMSA signed definitive agreements to sell its wholly owned subsidiary Industria Mexicana de Quimicos, S.A. de C.V. (which we refer to as Quimiproductos) to a Mexican subsidiary of Ecolab Inc. (NYSE: ECL). Quimiproductos manufactures and provides cleaning and sanitizing products and services related to food and beverage industrial processes, as well as water treatment. The transaction is consistent with FEMSA’s long-standing strategy to divest non-core businesses. Quimiproductos was sold on December 31, 2012, resulting in a gain of Ps. 871 million.

On January 25, 2013, Coca-Cola FEMSA closed the transaction with The Coca-Cola Company to acquire a 51% non-controlling majority stake in CCBPI for US$ 688.5 million (Ps. 8,904 million) in an all-cash transaction. Coca-Cola FEMSA has an option to acquire the remaining 49% stake in CCBPI at any time during the seven years following the closing date. Coca-Cola FEMSA also has a put option to sell its ownership in CCBPI to The Coca-Cola Company commencing on the fifth anniversary of the closing date and ending on the sixth anniversary of the closing date. Coca-Cola FEMSA currently manages the day-to-day operations of the business; however, during a four-year period ending January 25, 2017 the business plan and other operational decisions must be taken jointly with The Coca-Cola Company. Coca-Cola FEMSA currently recognizes the results of CCBPI using the equity method.

In May 2013, Coca-Cola FEMSA closed its merger with Grupo Yoli, one of the oldest family-owned Coca-Cola bottlers in Mexico, operating mainly in the state of Guerrero as well as in parts of the state of Oaxaca.

On May 2, 2013, FEMSA Comercio through one of its subsidiaries, Cadena Comercial de Farmacias, S.A.P.I. de C.V. ( which we refer to as CCF), closed the acquisition of Farmacias YZA, a leading drugstore operator in Southeast Mexico, headquartered in Merida, Yucatan. The founding shareholders of Farmacias YZA hold a 25% stake in CCF. In a separate transaction, on May 13, 2013, CCF acquired Farmacias FM Moderna, a leading drugstore operator in the western state of Sinaloa.

In August 2013, Coca-Cola FEMSA closed its acquisition of Companhia Fluminense de Refrigerantes (which we refer to as Companhia Fluminense), a family owned franchise that operates in parts of the states of São Paulo, Minas Gerais and Rio de Janeiro in Brazil. Companhia Fluminense sold approximately 56.6 million unit cases (including beer) in the twelve months ended March 31, 2013.

In October 2013, the Board of Directors agreed to separate the roles of Chairman of the Board and Chief Executive Officer, ratifying José Antonio Fernández Carbajal as Executive Chairman of the Board and naming Carlos Salazar Lomelín as the new Chief Executive Officer of FEMSA.

In October 2013, Coca-Cola FEMSA closed its acquisition of Spaipa, the second largest family owned franchise in Brazil, with operations in the state of Paraná and in parts of the state of São Paulo. Spaipa sold approximately 233.3 million unit cases (including beer) in the twelve months ended June 30, 2013.

In December 2013, FEMSA Comercio, through one of its subsidiaries, purchased the operating assets and trademarks of Doña Tota, a leading quick-service restaurant operator in Mexico. The founding shareholders of Doña Tota hold a 20% stake in the FEMSA Comercio subsidiary that now operates the Doña Tota business.

For more information on Coca-Cola FEMSA’s recent transactions, see “Item 4. Information on the Company—Coca-Cola FEMSA.”

Ownership Structure

We conduct our business through our principal sub-holding companies as shown in the following diagram and table:

Principal Sub-holding Companies—Ownership Structure

As of March 31, 2014

LOGO

(1)Compañía Internacional de Bebidas, S.A. de C.V., which we refer to as CIBSA.

(2)Percentage of issued and outstanding capital stock owned by CIBSA (63.0% of shares with full voting rights).

(3)Ownership in CB Equity held through various FEMSA subsidiaries.

(4)Combined economic interest in Heineken N.V. and Heineken Holding N.V.

The following table presents an overview of our operations by reportable segment and by geographic area:

Operations by Segment—Overview

Year Ended December 31, 2013 and % of growth (decrease) vs. last year(1)

   Coca-Cola FEMSA  FEMSA Comercio   CB Equity(2) 
   (in millions of Mexican pesos,
except for employees and percentages)
         

Total revenues

   Ps.156,011     6  Ps. 97,572     13%     —       —    

Gross Profit

   72,935     6  34,586     14%     —       —    

Share of the profit of associates and joint ventures accounted for using the equity method, net of taxes

   289     61  11     148%     4,587     (45%)  

Total assets

   216,665     30  39,617     27%     82,576     4%   

Employees

   84,922     16  102,989     12%     —       —    

(1)The sum of the financial data for each of our segments and percentages with respect thereto differ from our consolidated financial information due to intercompany transactions, which are eliminated in consolidation, and certain assets and activities of FEMSA.

(2)CB Equity holds our Heineken N.V. and Heineken Holding N.V. shares.

Total Revenues Summary by Segment(1)

   Year Ended December 31, 
   2013   2012   2011 

Coca-Cola FEMSA

   Ps.156,011     Ps.147,739     Ps.123,224  

FEMSA Comercio

   97,572     86,433     74,112  

Other

   17,254     15,899     13,360  

Consolidated total revenues

   Ps.258,097     Ps.238,309     Ps.201,540  

(1)The sum of the financial data for each of our segments and percentages with respect thereto differ from our consolidated financial information due to intercompany transactions, which are eliminated in consolidation, and certain assets and activities of FEMSA.

Total Revenues Summary by Geographic Area(1)

   Year Ended December 31, 
   2013   2012   2011 

Mexico and Central America(2)

   Ps.171,726     Ps.155,576     Ps.129,716  

South America(3)

   55,157     56,444     52,149  

Venezuela

   31,601     26,800     20,173  

Consolidated total revenues

   258,097     238,309     201,540  

(1)The sum of the financial data for each geographic area differs from our consolidated financial information due to intercompany transactions, which are eliminated in consolidation.

(2)Central America includes Guatemala, Nicaragua, Costa Rica and Panama. Domestic (Mexico-only) revenues were Ps. 163,351 million, Ps. 148,098 million and Ps. 122,690 million for the years ended December 31, 2013, 2012 and 2011, respectively.

(3)South America includes Brazil, Colombia and Argentina. South America revenues include Brazilian revenues of Ps. 31,138 million, Ps. 30,930 million and Ps. 31,405 million; Colombian revenues of Ps. 13,354 million, Ps. 14,597 million and Ps. 12,320 million; and Argentine revenues of Ps. 10,729 million, Ps. 10,270 million and Ps. 8,399 million, for the years ended December 31, 2013, 2012 and 2011, respectively.

Significant Subsidiaries

The following table sets forth our significant subsidiaries as of December 31, 2013:

Name of Company                  

Jurisdiction of
Establishment
Percentage
Owned

CIBSA:

Mexico100.0%

Coca-Cola FEMSA

Mexico47.9%(1)

Emprex:

Mexico100.0%

FEMSA Comercio

Mexico100.0%

CB Equity(2)

United Kingdom100.0%

(1)Percentage of capital stock. FEMSA, through CIBSA, owns 63.0% of the shares of Coca-Cola FEMSA with full voting rights.

(2)Ownership in CB Equity held through various FEMSA subsidiaries. CB Equity holds our Heineken N.V and Heineken Holding N.V. shares.

Business Strategy

FEMSA is a leading company that participates in the beverage industry through Coca-Cola FEMSA, the largest franchise bottler of Coca-Cola products in the world, and in the beer industry, through its ownership of the second largest equity stake in Heineken, one of the world’s leading brewers with operations in over 70 countries. In the retail industry FEMSA participates through FEMSA Comercio, operating various small-format chain stores, including OXXO, the largest and fastest-growing chain of stores in Latin America. Each of these businesses is supported by our strategic business unit.

We understand the importance of connecting with our end consumers by interpreting their needs, and ultimately delivering the right products to them for the right occasions and the optimal value proposition. We strive to achieve this by developing brand value, expanding our significant distribution capabilities, and improving the efficiency of our operations while aiming to reach our full potential. We continue to improve our information gathering and processing systems in order to better know and understand what our consumers want and need, and we are improving our production and distribution by more efficiently leveraging our asset base.

We believe that the competencies that our businesses have developed can be replicated in other geographic regions. This underlying principle guided our consolidation efforts, which led to our current continental footprint. We have presence in Mexico, Central and South America and the Philippines including some of the most populous metropolitan areas in Latin America—which has provided us with opportunities to create value through both an improved ability to execute our strategies and the use of superior marketing tools. We have also increased our capabilities to operate and succeed in other geographic regions, by developing management to gain an understanding of local consumer needs. Going forward, we intend to use those capabilities to continue our international expansion of both Coca-Cola FEMSA and FEMSA Comercio, expanding both our geographic footprint and our presence in the non-alcoholic beverage industry and small box retail formats, as well as taking advantage of potential opportunities to leverage our skill set and key competencies.

Our objective is to create economic, social and environmental value for our stakeholders—including our employees, our consumers, our shareholders and the enterprises and institutions within our society—now and into the future.

Coca-Cola FEMSA

Overview

Coca-Cola FEMSA is the largest franchise bottler ofCoca-Colatrademark beverages in the world. Coca-Cola FEMSA operates in territories in the following countries:

Mexico – a substantial portion of central Mexico, the southeast and northeast of Mexico (including the Gulf region).

Central America – Guatemala (Guatemala City and surrounding areas), Nicaragua (nationwide), Costa Rica (nationwide) and Panama (nationwide).

Colombia – most of the country.

Venezuela – nationwide.

Brazil – a major part of the states of São Paulo and Minas Gerais, the states of Paraná and Mato Grosso do Sul and part of the states of Rio de Janeiro and Goiás.

Argentina – Buenos Aires and surrounding areas.

Philippines – nationwide (through a joint venture with The Coca-Cola Company).

Coca-Cola FEMSA’s company was organized on October 30, 1991 as asociedad anónima de capital variable (a variable capital stock corporation) under the laws of Mexico with a duration of 99 years. On December 5, 2006, as required by amendments to the Mexican Securities Market Law, Coca-Cola FEMSA became asociedad anónima bursátil de capital variable (a listed variable capital stock corporation). Coca-Cola FEMSA’s legal name is Coca-Cola FEMSA, S.A.B. de C.V. Coca-Cola FEMSA’s principal executive offices are located at Calle Mario Pani No. 100, Colonia Santa Fe Cuajimalpa, Delegación Cuajimalpa de Morelos, 05348, México, D.F., México. Coca-Cola FEMSA’s telephone number at this location is (52-55) 1519-5000. Coca-Cola FEMSA’s website iswww.coca-colafemsa.com.

The following is an overview of Coca-Cola FEMSA’s operations by consolidated reporting segment in 2013.

Operations by Consolidated Reporting Segment—Overview

Year Ended December 31, 2013

   Total Revenues
(millions of
Mexican pesos)
   Percentage of
Total Revenues
   Gross Profit
(millions of
Mexican
pesos)
   Percentage of
Gross Profit
 

Mexico and Central America(1)

   70,679     45.3%     34,941     47.9%  

South America(2) (excluding Venezuela)

   53,774     34.5%     22,374     30.7%  

Venezuela

   31,558     20.2%     15,620     21.4%  
  

 

 

   

 

 

   

 

 

   

 

 

 

Consolidated

   156,011     100.0%     72,935     100.0%  

(1)Includes Mexico, Guatemala, Nicaragua, Costa Rica and Panama. Includes results of Grupo Yoli from June 2013.

(2)Includes Colombia, Brazil and Argentina. Includes results of Companhia Fluminense from September 2013 and Spaipa from November 2013.

Corporate History

In 1979, one of our subsidiaries acquired certain sparkling beverage bottlers that are now a part of Coca-Cola FEMSA’s company. At that time, the acquired bottlers had 13 Mexican distribution centers operating 701 distribution routes, and their production capacity was 83 million cases. In 1991, we transferred our ownership in the bottlers to FEMSA Refrescos, S.A. de C.V., the corporate predecessor to Coca-Cola FEMSA, S.A.B. de C.V.

In June 1993, a subsidiary of The Coca-Cola Company subscribed for 30% of Coca-Cola FEMSA’s capital stock in the form of Series D shares for US$ 195 million. In September 1993, we sold Series L shares that represented 19% of Coca-Cola FEMSA’s capital stock to the public, and Coca-Cola FEMSA listed these shares on the Mexican Stock Exchange and, in the form of ADSs, on the New York Stock Exchange. In a series of transactions between 1994 and 1997, Coca-Cola FEMSA acquired territories in Argentina and additional territories in southern Mexico.

In May 2003, Coca-Cola FEMSA acquired Panamco and began producing and distributingCoca-Colatrademark beverages in additional territories in the central and gulf regions of Mexico and in Central America (Guatemala, Nicaragua, Costa Rica and Panama), Colombia, Venezuela and Brazil, along with bottled water, beer and other beverages in some of these territories. As a result of the acquisition, the interest of The Coca-Cola Company in the capital stock of Coca-Cola FEMSA’s company increased from 30.0% to 39.6%.

During August 2004, Coca-Cola FEMSA conducted a rights offering to allow existing holders of Coca-Cola FEMSA’s Series L shares and ADSs to acquire newly issued Series L shares in the form of Series L shares and ADSs, respectively, at the same price per share at which we and The Coca-Cola Company subscribed in connection with the Panamco acquisition.

In November 2006, we acquired, through a subsidiary, 148,000,000 of Coca-Cola FEMSA’s Series D shares from certain subsidiaries of The Coca-Cola Company representing 9.4% of the total outstanding voting shares and 8.0% of the total outstanding equity of Coca-Cola FEMSA, at a price of US$ 2.888 per share for an aggregate amount of US$ 427.4 million. With this purchase, we increased our ownership to 53.7% of Coca-Cola FEMSA’s capital stock. Pursuant to Coca-Cola FEMSA’s bylaws, the acquired shares were converted from Series D shares to Series A shares.

In November 2007, Administración, S.A.P.I. de C.V., or Administración, a Mexican company owned directly and indirectly by Coca-Cola FEMSA and The Coca-Cola Company, acquired 100% of the shares of capital stock of Jugos del Valle, S.A.P.I. de C.V., or Jugos del Valle. Jugos del Valle sells fruit juice-based beverages and fruit derivatives. The business of Jugos del Valle in the United States was acquired and sold by The Coca-Cola Company. In 2008, Coca-Cola FEMSA, The Coca-Cola Company and all Mexican and Brazilian Coca-Cola bottlers entered into a joint business for the Mexican and Brazilian operations, respectively, of Jugos del Valle. Taking into account the participation held by Grupo Yoli, as of April 4, 2014, Coca-Cola FEMSA held an interest of 26.2% in the Mexican joint business. In August 2010, Coca-Cola FEMSA acquired from The Coca-Cola Company along with other Brazilian Coca-Cola bottlers, Leão Alimentos e Bebidas, Ltda. or Leão Alimentos,, manufacturer and distributor of theMatte Leão tea brand. In January 2013, Coca-Cola FEMSA’s Brazilian joint business of Jugos del Valle merged with Leão Alimentos. Taking into account Coca-Cola FEMSA’s participation and the participations held by Companhia Fluminense and Spaipa, as of April 4, 2014, Coca-Cola FEMSA had a 26.1% indirect interest in Leão Alimentos in Brazil.

In December 2007 and May 2008, Coca-Cola FEMSA sold most of its proprietary brands to The Coca-Cola Company. The proprietary brands are now being licensed back to Coca-Cola FEMSA by The Coca-Cola Company pursuant to Coca-Cola FEMSA’s bottler agreements. The December 2007 transaction was valued at US$ 48 million and the May 2008 transaction was valued at US$ 16 million. Revenues from the sale of proprietary brands in which Coca-Cola FEMSA has a significant continuing involvement are deferred and amortized against the related costs of future sales over the estimated sales period.

In May 2008, Coca-Cola FEMSA entered into a transaction with The Coca-Cola Company to acquire its wholly owned bottling franchise Refrigerantes Minas Gerais, Ltda., or REMIL, located in the State of Minas Gerais in Brazil, for a purchase price of US$ 364.1 million. Coca-Cola FEMSA began to consolidate REMIL in its financial statements in June 2008.

In July 2008, Coca-Cola FEMSA acquired the Agua De Los Angeles bulk water business in the Valley of Mexico (Mexico City and surrounding areas) from Grupo Embotellador CIMSA, S.A. de C.V., at the time one of the Coca-Cola bottling franchises in Mexico, for a purchase price of US$ 18.3 million. The trademarks remain with The Coca-Cola Company. Coca-Cola FEMSA subsequently merged Agua De Los Angeles into its bulk water business under theCiel brand.

In February 2009, Coca-Cola FEMSA acquired with The Coca-Cola Company the Brisa bottled water business in Colombia from Bavaria, S.A., a subsidiary of SABMiller plc. Coca-Cola FEMSA acquired the production assets and the distribution territory, and The Coca-Cola Company acquired theBrisa brand. Coca-Cola FEMSA and The Coca-Cola Company equally shared in paying the purchase price of US$ 92 million. Following a transition period, in June 2009, Coca-Cola FEMSA started to sell and distribute theBrisa portfolio of products in Colombia.

In May 2009, Coca-Cola FEMSA entered into an agreement to manufacture, distribute and sell theCrystal trademark water products in Brazil jointly with The Coca-Cola Company.

In March 2011, Coca-Cola FEMSA together with The Coca-Cola Company, through Compañía Panameña de Bebidas, S.A.P.I. de C.V., acquired Estrella Azul, a Panamanian conglomerate that participates in the dairy and juice-based beverage categories in Panama. Coca-Cola FEMSA continues to develop this business with The Coca-Cola Company.

In October 2011, Coca-Cola FEMSA closed its merger with Grupo Tampico, one of the largest family-ownedCoca-Cola bottlers calculated by sales volume in Mexico. This franchise territory operates in the states of Tamaulipas, San Luis Potosí, and Veracruz, as well as in parts of the states of Hidalgo, Puebla and Queretaro. The aggregate enterprise value of this transaction was Ps. 9,300 million and Coca-Cola FEMSA issued a total of 63.5 million new Series L shares in connection with this transaction. Coca-Cola FEMSA began to consolidate Grupo Tampico in its financial statements in October 2011.

In December 2011, Coca-Cola FEMSA closed its merger with Grupo CIMSA, and its shareholders, a Mexican family-ownedCoca-Cola bottler with operations mainly in the states of Morelos and Mexico, as well as in parts of the states of Guerrero and Michoacán. The aggregate enterprise value of this transaction was Ps. 11,000 million and Coca-Cola FEMSA issued a total of 75.4 million new Series L shares in connection with this transaction. Coca-Cola FEMSA began to consolidate Grupo CIMSA in its financial statements in December 2011. As part of its merger with Grupo CIMSA, Coca-Cola FEMSA also acquired a 13.2% equity interest in Promotora Industrial Azucarera, S.A de C.V., or Piasa.

In May 2012, Coca-Cola FEMSA closed its merger with Grupo Fomento Queretano, one of the oldest family-owned beverage players in theCoca-Cola system in Mexico, with operations mainly in the state of Querétaro, as well as in parts of the states of Mexico, Hidalgo and Guanajuato. The aggregate enterprise value of this transaction was Ps. 6,600 million and Coca-Cola FEMSA issued a total of 45.1 million new Series L shares in connection with this transaction. Coca-Cola FEMSA began to consolidate Grupo Fomento Queretano in its financial statements in May 2012. As part of its merger with Grupo Fomento Queretano Coca-Cola FEMSA also acquired an additional 12.9% equity interest in Piasa.

On January 25, 2013, Coca-Cola FEMSA closed the transaction with The Coca-Cola Company to acquire a 51% non-controlling majority stake in CCBPI for US$ 688.5 million (Ps. 8,904 million) in an all-cash transaction. Coca-Cola FEMSA has an option to acquire the remaining 49% stake in CCBPI at any time during the seven years following the closing date. Coca-Cola FEMSA also has a put option to sell its ownership in CCBPI to The Coca-Cola Company commencing on the fifth anniversary of the closing date and ending on the sixth anniversary of the closing date. Coca-Cola FEMSA currently manages the day-to-day operations of the business; however, during a four-year period ending January 25, 2017 the business plan and other operational decisions must be taken jointly with The Coca-Cola Company. Coca-Cola FEMSA currently recognizes the results of CCBPI using the equity method.

In May 2013, Coca-Cola FEMSA closed its merger with Grupo Yoli, one of the oldest family-owned Coca-Cola bottlers in Mexico, operating mainly in the state of Guerrero as well as in parts of the state of Oaxaca. Grupo Yoli sold approximately 99 million unit cases in 2012. The aggregate enterprise value of this transaction was Ps. 8,806 million and Coca-Cola FEMSA issued a total of 42.4 million new Series L shares in connection with this transaction. As part of Coca-Cola FEMSA’s merger with Grupo Yoli, it also acquired an additional 10.1% equity interest in Piasa for a total ownership above 36.3%. Coca-Cola FEMSA began consolidating the results of Grupo Yoli in its financial statements in June 2013.

In August 2013, Coca-Cola FEMSA closed its acquisition of Companhia Fluminense, a family owned franchise that operates in parts of the states of São Paulo, Minas Gerais and Rio de Janeiro in Brazil. Companhia Fluminense sold approximately 56.6 million unit cases (including beer) in the twelve months ended March 31, 2013. The aggregate enterprise value of this transaction was US$ 448 million and was an all-cash transaction. As part of its acquisition of Companhia Fluminense, Coca-Cola FEMSA also acquired an additional 1.20% equity interest in Leão Alimentos. Coca-Cola FEMSA began consolidating the results of Companhia Fluminense in its financial statements in September 2013.

In October 2013, Coca-Cola FEMSA closed its acquisition of Spaipa, the second largest family owned franchise in Brazil, with operations in the state of Paraná and in parts of the state of São Paulo. Spaipa sold approximately 233.3 million unit cases (including beer) in the twelve months ended June 30, 2013. The aggregate enterprise value of this transaction was US$ 1,855 million and was an all-cash transaction. As part of Coca-Cola FEMSA’s acquisition of Spaipa, it also acquired an additional 5.82% equity interest in Leão Alimentos, for a total ownership of 26.1%, and a 50% stake in Fountain Água Mineral Ltda., a joint venture to develop the water category together with The Coca-Cola Company. Coca-Cola FEMSA began consolidating the results of Spaipa in its financial statements in November 2013.

Capital Stock

As of April 4, 2014, we indirectly owned Series A shares equal to 47.9% of Coca-Cola FEMSA’s capital stock (63.0% of the capital stock with full voting rights). As of April 4, 2014, The Coca-Cola Company indirectly owned Series D shares equal to 28.1% of the capital stock of Coca-Cola FEMSA (37.0% of the capital stock with full voting rights). Series L shares with limited voting rights, which trade on the Mexican Stock Exchange and in the form of ADSs on the New York Stock Exchange, constitute the remaining 24.0% of Coca-Cola FEMSA’s capital stock.

LOGO

Business Strategy

Coca-Cola FEMSA operates with a large geographic footprint in Latin America. In January 2014, Coca-Cola FEMSA restructured its operations under four new divisions: (1) Mexico and Central America (covering certain territories in Mexico and Guatemala, and all of Nicaragua, Costa Rica and Panama), (2) South America (covering certain territories in Argentina, most of Colombia and all of Venezuela), (3) Brazil (covering a major part of the states of São Paulo and Minas Gerais, the states of Paraná and Mato Grosso do Sul and part of the states of Rio de Janeiro and Goiás), and (4) Asia (covering all of the Philippines through a joint venture with The Coca Cola Company). Through these divisions, Coca-Cola FEMSA expects to create a more flexible structure to execute its strategies and extend its track record of growth. Through December 31, 2013, Coca-Cola FEMSA managed its business under two divisions—Mexico and Central America and South America. With this new business structure, Coca-Cola FEMSA aligned its business strategies more efficiently, ensuring a faster introduction of new products and categories, and a more rapid and effective design and deployment of commercial models.

One of Coca-Cola FEMSA’s goals is to maximize growth and profitability to create value for its shareholders. Coca-Cola FEMSA’s efforts to achieve this goal are based on: (1) transforming its commercial models to focus on its customers’ value potential and using a value-based segmentation approach to capture the industry’s value potential; (2) implementing multi-segmentation strategies in its major markets to target distinct market clusters divided by consumption occasion, competitive intensity and socioeconomic levels; (3) implementing well-planned product, packaging and pricing strategies through different distribution channels; (4) driving product innovation along its different product categories; (5) developing new businesses and distribution channels; and (6) achieving the full operating potential of its commercial models and processes to drive operational efficiencies throughout its company. In furtherance of these efforts, Coca-Cola FEMSA intends to continue to focus on, among other initiatives, the following:

working with The Coca-Cola Company to develop a business model to continue exploring and participating in new lines of beverages, extending existing product lines and effectively advertising and marketing its products;

developing and expanding its still beverage portfolio through innovation, strategic acquisitions and by entering into agreements to acquire companies with The Coca-Cola Company;

expanding its bottled water strategy with The Coca-Cola Company through innovation and selective acquisitions to maximize profitability across its market territories;

strengthening its selling capabilities and go-to-market strategies, including pre-sale, conventional selling and hybrid routes, in order to get closer to its clients and help them satisfy the beverage needs of consumers;

implementing selective packaging strategies designed to increase consumer demand for its products and to build a strong returnable base for the Coca-Cola brand;

replicating its best practices throughout the value chain;

rationalizing and adapting its organizational and asset structure in order to be in a better position to respond to a changing competitive environment;

committing to building a multi-cultural collaborative team, from top to bottom; and

broadening its geographic footprint through organic growth and strategic joint ventures, mergers and acquisitions.

Coca-Cola FEMSA seeks to increase per capita consumption of its products in the territories in which it operates. To that end, Coca-Cola FEMSA’s marketing teams continuously develop sales strategies tailored to the different characteristics of its various territories and distribution channels. Coca-Cola FEMSA continues to develop its product portfolio to better meet market demand and maintain its overall profitability. To stimulate and respond to consumer demand, Coca-Cola FEMSA continues to introduce new categories, products and presentations.See “—Product and Packaging Mix.” In addition, because Coca-Cola FEMSA views its relationship with The Coca-Cola Company as integral to its business, Coca-Cola FEMSA uses market information systems and strategies developed with The Coca-Cola Company to improve its business and marketing strategies.See “—Marketing.”

Coca-Cola FEMSA also continuously seeks to increase productivity in its facilities through infrastructure and process reengineering for improved asset utilization. Coca-Cola FEMSA’s capital expenditure program includes investments in production and distribution facilities, bottles, cases, coolers and information systems. Coca-Cola FEMSA believes that this program will allow it to maintain its capacity and flexibility to innovate and to respond to consumer demand for its products.

Coca-Cola FEMSA focuses on management quality as a key element of its growth strategy and remains committed to fostering the development of quality management at all levels. Coca-Cola FEMSA’s Strategic Talent Management Model is designed to enable it to reach its full potential by developing the capabilities of its employees and executives. This holistic model works to build the skills necessary for Coca-Cola FEMSA’s employees and executives to reach their maximum potential, while contributing to the achievement of its short- and long-term objectives. To support this capability development model, Coca-Cola FEMSA’s board of directors has allocated a portion of its yearly operating budget to fund these management training programs.

Sustainable development is a comprehensive part of Coca-Cola FEMSA’s strategic framework for business operation and growth. Coca-Cola FEMSA bases its efforts in its Corporate Values and Ethics. Coca-Cola FEMSA focuses on three core areas, (i) its people, by encouraging the development of its employees and their families; (ii) its communities, by promoting development in the communities it serves, an attitude of health, self-care, adequate nutrition and physical activity, and evaluating the impact of its value chain; and (iii) the planet, by establishing guidelines that it believe will result in efficient use of natural resources to minimize the impact that its operations might have on the environment and create a broader awareness of caring for the environment.

Equity Method Investment in CCBPI

On January 25, 2013, as part of Coca-Cola FEMSA’s efforts to expand its geographic reach, it acquired a 51% non-controlling majority stake in CCBPI. Coca-Cola FEMSA currently manages the day-to-day operations of the business; however, The Coca-Cola Company has certain rights with respect to the operational business plan. As of December 31, 2013, Coca-Cola FEMSA’s investment under the equity method in CCBPI was Ps. 9,398 million. See Notes 10 and 26 to our consolidated financial statements. Coca-Cola FEMSA’s product portfolio in the Philippines consists ofCoca-Cola trademark beverages and Coca-Cola FEMSA’s total sales volume in 2013 reached 515 million unit cases. The operations of CCBPI are comprised of 20 production plants and serve close to 925,000 customers.

The Philippines has one of the highest per capita consumption rates of Coca-Cola products in the region and presents significant opportunities for further growth. Coca-Cola has been present in the Philippines since the start of the 20th century and since 1912 it has been locally producingCoca-Colaproducts. The Philippines received the first Coca-Cola bottling and distribution franchise in Asia. Our strategic framework for growth in the Philippines is based on three pillars: portfolio, route to market and supply chain.

Coca-Cola FEMSA’s Territories

The following map shows Coca-Cola FEMSA’s territories, giving estimates in each case of the population to which it offer products, the number of retailers of its beverages and the per capita consumption of its beverages as of December 31, 2013:

LOGO

Per capita consumption data for a territory is determined by dividing total beverage sales volume within the territory (in bottles, cans, and fountain containers) by the estimated population within such territory, and is expressed on the basis of the number of eight-ounce servings of Coca-Cola FEMSA’s products consumed annually per capita. In evaluating the development of local volume sales in Coca-Cola FEMSA’s territories and to determine product potential, Coca-Cola FEMSA and The Coca-Cola Company measure, among other factors, the per capita consumption of all their beverages.

Coca-Cola FEMSA’s Products

Coca-Cola FEMSA produces, markets, sells and distributesCoca-Cola trademark beverages. TheCoca-Cola trademark beverages include: sparkling beverages (colas and flavored sparkling beverages), waters and still beverages (including juice drinks, coffee, teas, milk, value-added dairy and isotonic drinks). The following table sets forth Coca-Cola FEMSA’s main brands as of December 31, 2013:

Colas:                         

Mexico  and
Central
America(1)
South
America(2)
Venezuela

Coca-Cola

üüü

Coca-Cola Light

üüü

Coca-Cola Zero

üü

Coca-Cola Life

ü

Flavored sparkling beverages:

Mexico  and
Central
America(1)
South
America(2)
Venezuela

Ameyal

ü

Canada Dry

ü

Chinotto

ü

Crush

ü

Escuis

ü

Fanta

üü

Fresca

ü

Frescolita

üü

Hit

ü

Kist

ü

Kuat

ü

Lift

ü

Mundet

ü

Quatro

ü

Schweppes

üüü

Simba

ü

Sprite

üü

Victoria

ü

Yoli

ü

Water:            

Mexico  and
Central
America(1)
South
America(2)
Venezuela

Alpina

ü

Aquarius(3)

ü

Bonaqua

ü

Brisa

ü

Ciel

ü

Crystal

ü

Dasani

ü

Manantial

ü

Nevada

ü

Other Categories:            

Mexico  and
Central
America(1)
South
America(2)
Venezuela

Cepita(4)

ü

Del Prado(5)

ü

Estrella Azul(6)

ü

FUZE Tea

üü

Hi-C(7)

üü

Leche Santa Clara(8)

ü

Jugos del Valle(4)

üüü

Matte Leao(9)

ü

Powerade(10)

üüü

Valle Frut(11)

üüü

(1)Includes Mexico, Guatemala, Nicaragua, Costa Rica and Panama.

(2)Includes Colombia, Brazil and Argentina.

(3)Flavored water. In Brazil, also a flavored sparkling beverage.

(4)Juice-based beverage.

(5)Juice-based beverage in Central America.

(6)Milk and value-added dairy and juices.

(7)Juice-based beverage. IncludesHi-C Orangeade in Argentina.

(8)Milk and value-added dairy.

(9)Ready to drink tea.

(10)Isotonic drinks.

(11)Orangeade. IncludesDel Valle Freshin Costa Rica, Nicaragua, Panama, Colombia and Venezuela.

Sales Overview

Coca-Cola FEMSA measures total sales volume in terms of unit cases. “Unit case” refers to 192 ounces of finished beverage product (24 eight-ounce servings) and, when applied to soda fountains, refers to the volume of syrup, powders and concentrate that is required to produce 192 ounces of finished beverage product. The following table illustrates Coca-Cola FEMSA’s historical sales volume for each of its consolidated territories.

   Sales Volume
Year Ended December 31,
 
   2013(1)   2012(2)   2011(3) 
   (millions of unit cases) 

Mexico and Central America

      

Mexico

   1,798.0     1,720.3     1,366.5  

Central America(4)

   155.6     151.2     144.3  

South America (excluding Venezuela)

      

Colombia

   275.7     255.8     252.1  

Brazil(5)

   525.2     494.2     485.3  

Argentina

   227.1     217.0     210.7  

Venezuela

   222.9     207.7     189.8  
  

 

 

   

 

 

   

 

 

 

Consolidated Volume

   3,204.6     3,046.2     2,648.7  

(1)Includes volume from the operations of Grupo Yoli from June 2013, Companhia Fluminense from September 2013 and Spaipa from November 2013.

(2)Includes volume from the operations of Grupo Fomento Queretano from May 2012.

(3)Includes volume from the operations of Grupo Tampico from October 2011 and Grupo CIMSA from December 2011.

(4)Includes Guatemala, Nicaragua, Costa Rica and Panama.

(5)Excludes beer sales volume.

Product and Packaging Mix

Out of the more than116 brands and line extensions of beverages that Coca-Cola FEMSA sells and distributes, Coca-Cola FEMSA’s most important brand, Coca-Cola, together with its line extensions,Coca-Cola Light,Coca-Cola ZeroandCoca-Cola Life, accounted for 60.2% of total sales volume in 2013. Coca-Cola FEMSA’s next largest brands,Ciel(a water brand from Mexico and its line extensions),Fanta (and its line extensions),ValleFrut

(and its line extensions), andSprite (and its line extensions) accounted for 12.6%, 4.7%, 2.8% and 2.6%, respectively, of total sales volume in 2013. Coca-Cola FEMSA uses the term line extensions to refer to the different flavors in which it offers its brands. Coca-Cola FEMSA produces, markets, sells and distributesCoca-Cola trademark beverages in each of its territories in containers authorized by The Coca-Cola Company, which consist of a variety of returnable and non-returnable presentations in the form of glass bottles, cans and plastic bottles mainly made of polyethylene terephthalate, which we refer to as PET.

Coca-Cola FEMSA uses the term presentation to refer to the packaging unit in which it sells its products. Presentation sizes for Coca-Cola FEMSA’sCoca-Cola trademark beverages range from a 6.5-ounce personal size to a 3-liter multiple serving size. For all of Coca-Cola FEMSA’s products excluding water, Coca-Cola FEMSA considers a multiple serving size as equal to, or larger than, 1.0 liter. In general, personal sizes have a higher price per unit case as compared to multiple serving sizes. Coca-Cola FEMSA offers both returnable and non-returnable presentations, which allow it to offer portfolio alternatives based on convenience and affordability to implement revenue management strategies and to target specific distribution channels and population segments in its territories. In addition, Coca-Cola FEMSA sells someCoca-Cola trademark beverage syrups in containers designed for soda fountain use, which we refer to as fountain. Coca-Cola FEMSA also sells bottled water products in bulk sizes, which refer to presentations equal to or larger than 5.0 liters, which have a much lower average price per unit case than its other beverage products.

The characteristics of Coca-Cola FEMSA’s territories are very diverse. Central Mexico and Coca-Cola FEMSA’s territories in Argentina are densely populated and have a large number of competing beverage brands as compared to the rest of its territories. Coca-Cola FEMSA’s territories in Brazil are densely populated but have lower per capita consumption of beverage products as compared to Mexico. Portions of southern Mexico, Central America and Colombia are large and mountainous areas with lower population density, lower per capita income and lower per capita consumption of beverages. In Venezuela, Coca-Cola FEMSA faces operational disruptions from time to time, which may have an effect on its volumes sold, and consequently, may result in lower per capita consumption.

The following discussion analyzes Coca-Cola FEMSA’s product and packaging mix by consolidated reporting segment. The volume data presented is for the years 2013, 2012 and 2011.

Mexico and Central America. Coca-Cola FEMSA’s product portfolio consists ofCoca-Cola trademark beverages, including theJugos del Valle line of juice-based beverages.In 2012, Coca-Cola FEMSA launchedFUZEtea in the division. Per capita consumption of Coca-Cola FEMSA’s beverage products in Mexico and Central America was 654.0 and 180.6 eight-ounce servings, respectively, in 2013.

The following table highlights historical sales volume and mix in Mexico and Central America for Coca-Cola FEMSA’s products:

   Year Ended December 31, 
   2013(1)   2012(2)   2011(3) 

Total Sales Volume

  

Total (millions of unit cases)

   1,953.6     1,871.5     1,510.8  

Growth (%)

   4.4     23.9     9.5  
   (in percentages) 

Unit Case Volume Mix by Category

  

Sparkling beverages

   73.1     73.0     74.9  

Water(4)

   21.2     21.4     19.7  

Still beverages

   5.7     5.6     5.4  
  

 

 

   

 

 

   

 

 

 

Total

   100.0     100.0     100.0  
  

 

 

   

 

 

   

 

 

 

(1)Includes volume from the operations of Grupo Yoli from June 2013.

(2)Includes volume from the operations of Grupo Fomento Queretano from May 2012.

(3)Includes volume from the operations of Grupo Tampico from October 2011 and Grupo CIMSA from December 2011.

(4)Includes bulk water volumes.

In 2013, multiple serving presentations represented 66.2% of total sparkling beverages sales volume in Mexico (including Grupo Fomento Queretano and Grupo Yoli), a 10 basis points decrease compared to 2012; and 56.3% of total sparkling beverages sales volume in Central America, a 50 basis points increase compared to 2012. Coca-Cola FEMSA’s strategy is to foster consumption of single serve presentations while maintaining multiple serving volumes. In 2013, returnable packaging, as a percentage of total sparkling beverage sales volume, accounted for 35.0% in Mexico (including Grupo Fomento Queretano and Grupo Yoli), a 160 basis points increase compared to 2012; and 23.2% in Central America, a 160 basis points decrease compared to 2012.

In 2013, Coca-Cola FEMSA’s sparkling beverages volume as a percentage of its total sales volume in its Mexico and Central America division (including Grupo Fomento Queretano and Grupo Yoli) increased marginally to 73.1% as compared to 2012.

Total sales volume in Coca-Cola FEMSA’s Mexico and Central America division (including Grupo Fomento Queretano and Grupo Yoli) reached 1,953.6 million unit cases in 2013, an increase of 4.4% compared to 1,871.5 million unit cases in 2012. The non-comparable effect of the integration of Grupo Fomento Queretano and Grupo Yoli in Mexico contributed 89.3 million unit cases in 2013 of which 72.2% were sparkling beverages, 9.9% was water, 13.4% were bulk water and 4.5% were still beverages. Excluding the integration of these territories, volume decreased 0.4% to 1,864.2 million unit cases. Organically, Coca-Cola FEMSA’s bottled water portfolio grew 5.1%, mainly driven by the performance of theCiel brand in Mexico. Coca-Cola FEMSA’s still beverage category grew 3.7% mainly due to the performance of the Jugos del Valle portfolio in the division. These increases partially compensated for the flat volumes in sparkling beverages and a 3.5% decline in the bulk water business.

In 2012, multiple serving presentations represented 66.2% of total sparkling beverages sales volume in Mexico (including Grupo Tampico, Grupo CIMSA and Grupo Fomento Queretano), a 140 basis points decrease compared to 2011; and 56.1% of total sparkling beverages sales volume in Central America, a 30 basis points increase compared to 2011. In 2012, returnable packaging, as a percentage of total sparkling beverage sales volume, accounted for 33.7% in Mexico (including Grupo Tampico, Grupo CIMSA and Grupo Fomento Queretano), a 200 basis points increase compared to 2011; and 33.6% in Central America, a 190 basis points increase compared to 2011.

In 2012, Coca-Cola FEMSA’s sparkling beverages volume as a percentage of total sales volume in its Mexico and Central America division (including Grupo Tampico, Grupo CIMSA and Grupo Fomento Queretano) decreased from 74.9% in 2011 to 73.0% in 2012, mainly due to the integration, in 2011, of Grupo Tampico and Grupo CIMSA in Mexico, which have a higher mix of bulk water in their portfolios.

Total sales volume in Coca-Cola FEMSA’s Mexico and Central America division (including Grupo Tampico, Grupo CIMSA and Grupo Fomento Queretano) reached 1,871.5 million unit cases in 2012, an increase of 23.9% compared to 1,510.8 million unit cases in 2011. The non-comparable effect of the integration of Grupo Fomento Queretano, Grupo Tampico and Grupo CIMSA in Mexico contributed 322.7 million unit cases in 2012 of which 62.5% were sparkling beverages, 5.1% bottled water, 27.9% bulk water and 4.5% still beverages. Excluding the integration of these territories, volume grew 1.9% to 1,538.8 million unit cases. Organically sparkling beverages sales volume increased 2.5% as compared to 2011. The bottled water category, including bulk water, decreased 2.6%. The still beverage category increased 8.9%.

South America (Excluding Venezuela). Coca-Cola FEMSA’s product portfolio in South America consists mainly ofCoca-Cola trademark beverages, including theJugos del Valle line of juice-based beverages in Colombia and Brazil and theKaiser beer brands in Brazil, which we sell and distribute.

In 2010, Coca-Cola FEMSA incorporated ready to drink beverages under theMatte Leao brand in Brazil. During 2011, as part of Coca-Cola FEMSA’s continuous effort to develop non-carbonated beverages, it launchedCepita in non-returnable PET bottles andHi-C, an orangeade, both in Argentina. During 2013, as part of Coca-Cola FEMSA’s efforts to foster sparkling beverage per capita consumption in Brazil, it reinforced the 2.0-liter returnable plastic bottle for theCoca-Cola brand and introduced two single-serve 0.2 and 0.3 liter presentations. Per capita consumption of Coca-Cola FEMSA’s beverages in Colombia, Brazil and Argentina was 150.7, 253.0 and 457.3 eight-ounce servings, respectively, in 2013.

The following table highlights historical total sales volume and sales volume mix in South America (excluding Venezuela), not including beer:

   Year Ended December 31, 
   2013(1)   2012   2011 

Total Sales Volume

  

Total (millions of unit cases)

   1,028.1     967.0     948.1  

Growth (%)

   6.3     2.0     4.3  
   (in percentages) 

Unit Case Volume Mix by Category

  

Sparkling beverages

   84.1     84.9     85.9  

Water(2)

   10.1     10.0     9.2  

Still beverages

   5.8     5.1     4.9  
  

 

 

   

 

 

   

 

 

 

Total

   100.0     100.0     100.0  
  

 

 

   

 

 

   

 

 

 

(1)Includes volume from the operations of Companhia Fluminense from September 2013 and Spaipa from November 2013.

(2)Includes bulk water volume.

Total sales volume in Coca-Cola FEMSA’s South America division, excluding Venezuela, increased 6.3% to 1,028.1 million unit cases in 2013 as compared to 2012, as a result of growth in Colombia and Argentina and the integration of Companhia Fluminense and Spaipa in its Brazilian territories. These effects compensated for an organic volume decline in Brazil. Excluding the non-comparable effect of Companhia Fluminense and Spaipa, volumes remained flat as compared with the previous year. On the same basis, the still beverage category grew 14.3%, mainly driven by the Jugos del Valle line of business in Colombia and Brazil and the performance ofFUZE tea in the division. Coca-Cola FEMSA’s bottled water portfolio, including bulk water, increased 3.8% mainly driven by theBonaqua brand in Argentina and theBrisa brand in Colombia. These increases compensated for a 1.2% decline in the sparkling beverage portfolio.

In 2013, returnable packaging, as a percentage of total sparkling beverage sales volume, accounted for 37.2% in Colombia, a decrease of 250 basis points as compared to 2012; 22.0% in Argentina, a decrease of 690 basis points and 16.0% in Brazil, excluding the non-comparable effect of Companhia Fluminense and Spaipa, a 170 basis points increase compared to 2012. In 2013, multiple serving presentations represented 66.7%, 85.2% and 72.9% of total sparkling beverages sales volume in Colombia, Argentina and Brazil on an organic basis, respectively.

Total sales volume in Coca-Cola FEMSA’s South America division, excluding Venezuela, was 967.0 million unit cases in 2012, an increase of 2.0% compared to 948.1 million unit cases in 2011. Growth in sparkling beverages, mainly driven by sales of theCoca-Cola brand in Argentina and theFanta brand in Brazil and Colombia, accounted for the majority of the growth during the year. Coca-Cola FEMSA’s growth in still beverages was primarily driven by the Jugos del Valle line of products in Brazil and theCepita juice brand in Argentina. The growth in sales volume of Coca-Cola FEMSA’s water portfolio, including bulk water, was driven mainly by theCrystal brand in Brazil and theBrisa brand in Colombia.

In 2012, returnable packaging, as a percentage of total sparkling beverage sales volume, accounted for 40.4% in Colombia, remaining flat as compared to 2011; 28.9% in Argentina, an increase of 110 basis points and 14.4% in Brazil, a 150 basis points decrease compared to 2011. In 2012, multiple serving presentations represented 62.9%, 85.2% and 72.5% of total sparkling beverages sales volume in Colombia, Argentina and Brazil, respectively.

Coca-Cola FEMSA continues to distribute and sell theKaiser beer portfolio in its Brazilian territories through the 20-year term, consistent with the arrangements in place with Cervejarias Kaiser, a subsidiary of the Heineken Group, since 2006, prior to the acquisition of Cervejarias Kaiser by Cuauhtémoc Moctezuma Holding, S.A. de C.V., formerly known as FEMSA Cerveza. Beginning in the second quarter of 2005, Coca-Cola FEMSA ceased including beer that it distributes in Brazil in its reported sales volumes.

Venezuela. Coca-Cola FEMSA’s product portfolio in Venezuela consists ofCoca-Cola trademark beverages. Per capita consumption of Coca-Cola FEMSA’s beverages in Venezuela during 2013 was 184.8 eight-ounce servings. At the end of 2011, Coca-Cola FEMSA launchedDel Valle Fresh, an orangeade, in Venezuela, which contributed significantly to incremental volume growth in this country during 2012. During 2012, Coca-Cola FEMSA launched two new presentations for its sparkling beverage portfolio: a 0.355-liter non-returnable PET presentation and a 1-liter non-returnable PET presentation.

The following table highlights historical total sales volume and sales volume mix in Venezuela:

   Year Ended December 31, 
   2013   2012   2011 

Total Sales Volume

  

Total (millions of unit cases)

   222.9     207.7     189.8  

Growth (%)

   7.3     9.4     (10.0
   (in percentages) 

Unit Case Volume Mix by Category

  

Sparkling beverages

   85.6     87.9     91.7  

Water(1)

   6.9     5.6     5.4  

Still beverages

   7.5     6.5     2.9  
  

 

 

   

 

 

   

 

 

 

Total

   100.0     100.0     100.0  
  

 

 

   

 

 

   

 

 

 

(1)Includes bulk water volume.

Coca-Cola FEMSA has implemented a product portfolio rationalization strategy that allows it to minimize the impact of certain operating disruptions that have been recurrent in Venezuela over the last several years related to difficulties in accessing raw materials due to the delay in obtaining the corresponding import authorizations. In addition, from time to time, Coca-Cola FEMSA experiences operating disruptions due to prolonged negotiations of collective bargaining agreements. Despite these difficulties, Coca-Cola FEMSA’s beverage volume increased 7.3% in 2013 as compared to 2012.

Total sales volume increased 7.3% to 222.9 million unit cases in 2013, as compared to 207.7 million unit cases in 2012. The sales volume in the sparkling beverage category grew 4.5%, driven by the strong performance of theCoca-Cola brand, which grew 10.0%. The bottled water business, including bulk water, grew 33.2% mainly driven by theNevada brand. The still beverage category increased 23.5%, due to the performance of theDel Valle Fresh orangeade andKapo.

In 2013, multiple serving presentations represented 80.9% of total sparkling beverages sales volume in Venezuela, a 100 basis points increase compared to 2012. In 2013, returnable presentations represented 6.8% of total sparkling beverages sales volume in Venezuela, a an 80 basis points decrease compared to 2012.

In 2012, multiple serving presentations represented 79.9% of total sparkling beverages sales volume in Venezuela, a 140 basis points increase compared to 2011. In 2012, returnable presentations represented 7.5% of total sparkling beverages sales volume in Venezuela, a 50 basis points decrease compared to 2011. Total sales volume was 207.7 million unit cases in 2012, an increase of 9.4% compared to 189.8 million unit cases in 2011.

Seasonality

Sales of Coca-Cola FEMSA’s products are seasonal, as its sales levels generally increase during the summer months of each country and during the Christmas holiday season. In Mexico, Central America, Colombia and Venezuela, Coca-Cola FEMSA typically achieves its highest sales during the summer months of April through September as well as during the Christmas holidays in December. In Brazil and Argentina, Coca-Cola FEMSA’s highest sales levels occur during the summer months of October through March and the Christmas holidays in December.

Marketing

Coca-Cola FEMSA, in conjunction with The Coca-Cola Company, has developed a marketing strategy to promote the sale and consumption of its products. Coca-Cola FEMSA relies extensively on advertising, sales promotions and retailer support programs to target the particular preferences of its consumers. Coca-Cola FEMSA’s consolidated marketing expenses in 2013, net of contributions by The Coca-Cola Company, were Ps. 5,391 million. The Coca-Cola Company contributed an additional Ps.4,206 million in 2013, which mainly includes contributions for coolers, bottles and cases. Through the use of advanced information technology, Coca-Cola FEMSA has collected customer and consumer information that allow it to tailor its marketing strategies to target different types of customers located in each of its territories and to meet the specific needs of the various markets it serves.

Retailer Support Programs. Support programs include providing retailers with point-of-sale display materials and consumer sales promotions, such as contests, sweepstakes and the giveaway of product samples.

Coolers. Coolers play an integral role in Coca-Cola FEMSA’s clients’ plans for success. Increasing both cooler coverage and the number of cooler doors among its retailers is important to ensure that Coca-Cola FEMSA’s wide variety of products are properly displayed, while strengthening its merchandising capacity in the traditional sales channel to significantly improve its point-of-sale execution.

Advertising. Coca-Cola FEMSA advertises in all major communications media. Coca-Cola FEMSA focuses its advertising efforts on increasing brand recognition by consumers and improving its customer relations. National advertising campaigns are designed and proposed by The Coca-Cola Company’s local affiliates in the countries in which Coca-Cola FEMSA operates, with Coca-Cola FEMSA’s input at the local or regional level. Point-of-sale merchandising and advertising efforts are proposed and implemented by Coca-Cola FEMSA, with a focus on increasing its connection with customers and consumers.

Channel Marketing. In order to provide more dynamic and specialized marketing of its products, Coca-Cola FEMSA’s strategy is to classify its markets and develop targeted efforts for each consumer segment or distribution channel. Coca-Cola FEMSA’s principal channels are small retailers, “on-premise” consumption such as restaurants and bars, supermarkets and third party distributors. Presence in these channels entails a comprehensive and detailed analysis of the purchasing patterns and preferences of various groups of beverage consumers in each of the different types of locations or distribution channels. In response to this analysis, Coca-Cola FEMSA tailors its product, price, packaging and distribution strategies to meet the particular needs of and exploit the potential of each channel.

Multi-Segmentation. Coca-Cola FEMSA has implemented a multi-segmentation strategy in all of its markets. These strategies consist of the implementation of different product/price/package portfolios by market cluster or group. These clusters are defined based on consumption occasion, competitive intensity and socio-economic levels, rather than solely on the types of distribution channels.

Client Value Management. Coca-Cola FEMSA has been transforming its commercial models to focus on its customers’ value potential using a value-based segmentation approach to capture the industry’s potential. Coca-Cola FEMSA started the rollout of this new model in its Mexico, Central America, Colombia and Brazil operations in 2009. As of the end of 2013, Coca-Cola FEMSA has covered the totality of the volumes in every operation except for Venezuela and the recently integrated franchises of Grupo Yoli in Mexico and Companhia Fluminense and Spaipa in Brazil.

Coca-Cola FEMSA believes that the implementation of these strategies described above also enables it to respond to competitive initiatives with channel-specific responses as opposed to market-wide responses. In addition, it allows Coca-Cola FEMSA to be more efficient in the way it goes to market and invests its marketing resources in those segments that could provide a higher return. Coca-Cola FEMSA’s marketing, segmentation and distribution activities are facilitated by its management information systems. Coca-Cola FEMSA has invested significantly in creating these systems, including in hand-held computers to support the gathering of product, consumer and delivery information for most of the sales routes throughout its territories.

Product Sales and Distribution

The following table provides an overview of Coca-Cola FEMSA’s distribution centers and the retailers to which it sell its products:

Product Distribution Summary

as of December 31, 2013

   Mexico and Central America(1)   South  America(2)   Venezuela 

Distribution centers

   176     70     34  

Retailers(3)

   993,522     769,955     183,879  

(1)Includes Mexico, Guatemala, Nicaragua, Costa Rica and Panama.

(2)Includes Colombia, Brazil and Argentina.

(3)Estimated.

Coca-Cola FEMSA continuously evaluates its distribution model in order to fit with the local dynamics of the marketplace and analyze the way it goes to market, recognizing different service needs from its customers, while looking for a more efficient distribution model. As part of this strategy, Coca-Cola FEMSA is rolling out a variety of new distribution models throughout its territories looking for improvements in its distribution network.

Coca-Cola FEMSA uses several sales and distribution models depending on market, geographic conditions and the customer’s profile: (1) the pre-sale system, which separates the sales and delivery functions, permitting trucks to be loaded with the mix of products that retailers have previously ordered, thereby increasing both sales and distribution efficiency, (2) the conventional truck route system, in which the person in charge of the delivery makes immediate sales from inventory available on the truck, (3) a hybrid distribution system, where the same truck carries product available for immediate sale and product previously ordered through the pre-sale system, (4) the telemarketing system, which could be combined with pre-sales visits and (5) sales through third-party wholesalers of Coca-Cola FEMSA’s products.

As part of the pre-sale system, sales personnel also provide merchandising services during retailer visits, which Coca-Cola FEMSA believes enhance the shopper experience at the point of sale. Coca-Cola FEMSA believes that an adequate number of service visits to retailers and frequency of deliveries are essential elements in an effective selling and distribution system for its products.

Coca-Cola FEMSA’s distribution centers range from large warehousing facilities and re-loading centers to small deposit centers. In addition to Coca-Cola FEMSA’s fleet of trucks, Coca-Cola FEMSA distributes its products in certain locations through electric carts and hand-trucks in order to comply with local environmental and traffic regulations. In some of Coca-Cola FEMSA’s territories, it retains third parties to transport its finished products from the bottling plants to the distribution centers.

Mexico. Coca-Cola FEMSA contracts with one of our subsidiaries for the transportation of finished products to its distribution centers from its production facilities. From the distribution centers, Coca-Cola FEMSA then distributes its finished products to retailers through its own fleet of trucks.

In Mexico, Coca-Cola FEMSA sells a majority of its beverages at small retail stores to consumers who may take the beverages for consumption at home or elsewhere. Coca-Cola FEMSA also sells products through the “on-premise” consumption segment, supermarkets and other locations. The “on-premise” consumption segment consists of sales through sidewalk stands, restaurants, bars and various types of dispensing machines as well as sales through point-of-sale programs in stadiums, concert halls, auditoriums and theaters.

Brazil. In Brazil, Coca-Cola FEMSA sold 31.9% of its total sales volume through supermarkets in 2013. Also in Brazil, Coca-Cola FEMSA distributes its finished products to retailers through a combination of its own fleet of trucks and third party distributors, while Coca-Cola FEMSA maintains control over the selling function. In designated zones in Brazil, third-party distributors purchase Coca-Cola FEMSA’s products at a discount from the wholesale price and resell the products to retailers.

Territories other than Mexico and Brazil. Coca-Cola FEMSA distributes its finished products to retailers through a combination of its own fleet of trucks and third party distributors. In most of Coca-Cola FEMSA’s territories, an important part of its total sales volume is sold through small retailers, with low supermarket penetration.

Competition

Although Coca-Cola FEMSA believes that its products enjoy wider recognition and greater consumer loyalty than those of its principal competitors, the markets in the territories in which Coca-Cola FEMSA operates are highly competitive. Coca-Cola FEMSA’s principal competitors are localPepsi bottlers and other bottlers and distributors of national and regional beverage brands. Coca-Cola FEMSA faces increased competition in many of its territories from B brands. A number of Coca-Cola FEMSA’s competitors in Central America, Venezuela, Brazil and Argentina offer beer in addition to sparkling beverages, still beverages, and water, which may enable them to achieve distribution efficiencies.

Price discounting and packaging have joined consumer sales promotions, customer service and non-price retailer incentives as the primary means of competition among bottlers. Coca-Cola FEMSA competes by seeking to offer products at an attractive price in the different segments in its markets and by building on the value of its brands. Coca-Cola FEMSA believes that the introduction of new products and new presentations has been a significant competitive technique that allows it to increase demand for its products, provide different options to consumers and increase new consumption opportunities.See “—Sales Overview.”

Mexico and Central America. Coca-Cola FEMSA’s principal competitors in Mexico are bottlers ofPepsi products, whose territories overlap but are not co-extensive with its own. Coca-Cola FEMSA competes with Organización Cultiba, S.A.B. de C.V., a joint venture formed by Grupo Embotelladoras Unidas, S.A.B. de C.V., the formerPepsi bottler in central and southeast Mexico, a subsidiary of PepsiCo, and Empresas Polar, S.A., the leading beer distributor andPepsi bottler in Venezuela. Coca-Cola FEMSA’s main competition in the juice category in Mexico is Grupo Jumex. In the water category,Bonafont, a water brand owned by Grupo Danone, is Coca-Cola FEMSA’s main competition. In addition, Coca-Cola FEMSA competes with Cadbury Schweppes in sparkling beverages and with other national and regional brands in its Mexican territories, as well as “B brand” producers, such as Ajemex, S.A. de C.V. and Consorcio AGA, S.A. de C.V., that offer various presentations of sparkling and still beverages.

In the countries that comprise Coca-Cola FEMSA’s Central America region, its main competitors arePepsi andBig Cola bottlers. In Guatemala and Nicaragua, Coca-Cola FEMSA competes with a joint venture between AmBev and The Central American Bottler Corporation. In Costa Rica, Coca-Cola FEMSA’s principal competitor is Florida Bebidas S.A., subsidiary of Florida Ice and Farm Co. In Panama, Coca-Cola FEMSA’s main competitor is Cervecería Nacional, S.A. Coca-Cola FEMSA also faces competition from “B brands” offering multiple serving size presentations in some Central American countries.

South America (excluding Venezuela). Coca-Cola FEMSA’s principal competitor in Colombia is Postobón, a well-established local bottler that sells flavored sparkling beverages (under the brandsPostobón andColombiana), some of which have a wide consumption preference, such asmanzana Postobón (apple Postobón), which is the second most popular flavor in the Colombian sparkling beverage industry in terms of total sales volume. Postobón also sellsPepsi products. Postobón is a vertically integrated producer, the owners of which hold other significant commercial interests in Colombia. Coca-Cola FEMSA also competes with low-price producers, such as the producers ofBig Cola, which principally offer multiple serving size presentations in the sparkling and still beverage industry.

In Brazil, Coca-Cola FEMSA competes against AmBev, a Brazilian company with a portfolio of brands that includesPepsi, local brands with flavors such as guaraná, and proprietary beer brands. Coca-Cola FEMSA also competes against “B brands” or “Tubainas,” which are small, local producers of low-cost flavored sparkling beverages in multiple serving presentations that represent a significant portion of the sparkling beverage market.

In Argentina, Coca-Cola FEMSA’s main competitor is Buenos Aires Embotellador S.A., or BAESA, aPepsi bottler, which is owned by Argentina’s principal brewery, Quilmes Industrial S.A., and indirectly controlled by AmBev. In addition, Coca-Cola FEMSA competes with a number of competitors offering generic, low-priced sparkling beverages as well as many other generic products and private label proprietary supermarket brands.

Venezuela. In Venezuela, Coca-Cola FEMSA’s main competitor is Pepsi-Cola Venezuela, C.A., a joint venture formed between PepsiCo and Empresas Polar, S.A., the leading beer distributor in the country. Coca-Cola FEMSA also competes with the producers ofBig Cola in part of this country.

Raw Materials

Pursuant to its bottler agreements, Coca-Cola FEMSA is authorized to manufacture, sell and distributeCoca-Cola trademark beverages within specific geographic areas, and Coca-Cola FEMSA is required to purchase in all of its territories for allCoca-Cola trademark beverages concentrate from companies designated by The Coca-Cola Company and sweeteners from companies authorized by The Coca-Cola Company. Concentrate prices for sparkling beverages are determined as a percentage of the weighted average retail price in local currency net of applicable taxes. Although The Coca-Cola Company has the right to unilaterally set the price of concentrates, in practice this percentage has historically been set pursuant to periodic negotiations with The Coca-Cola Company.

In the past, The Coca-Cola Company has increased concentrate prices for sparkling beverages in some of the countries in which Coca-Cola FEMSA operates. Most recently, The Coca-Cola Company informed Coca-Cola FEMSA that it will gradually increase concentrate prices for sparkling beverages over a five-year period in Panama and Costa Rica beginning in 2014. Based on Coca-Cola FEMSA’s estimates, it does not expect this increase to have a material effect on its results. The Coca-Cola Company may unilaterally increase concentrate prices again in the future and Coca-Cola FEMSA may not be successful in negotiating or implementing measures to mitigate the negative effect this may have in the prices of its products or its results. See “Item 10. Additional Information—Material Contracts—Material Contracts Relating to Coca-Cola FEMSA—Cooperation Framework with The Coca-Cola Company.”

In addition to concentrate, Coca-Cola FEMSA purchases sweeteners, carbon dioxide, resin and preforms to make plastic bottles, finished plastic and glass bottles, cans, caps and fountain containers, as well as other packaging materials and raw materials. Sweeteners are combined with water to produce basic syrup, which is added to the concentrate as the sweetener for most of Coca-Cola FEMSA’s beverages. Coca-Cola FEMSA’s bottler agreements provide that, with respect toCoca-Colatrademark beverages, these materials may be purchased only from suppliers approved by The Coca-Cola Company, including certain of our affiliates. Prices for packaging materials and HFCS historically have been determined with reference to the U.S. dollar, although the local currency equivalent in a particular country is subject to price volatility in accordance with changes in exchange rates. Coca-Cola FEMSA’s most significant packaging raw material costs arise from the purchase of resin, plastic preforms to make plastic bottles and finished plastic bottles, which Coca-Cola FEMSA obtains from international and local producers. The prices of these materials are related to crude oil prices and global resin supply. In recent years Coca-Cola FEMSA has experienced volatility in the prices we pay for these materials. Across its territories, Coca-Cola FEMSA’s average price for resin in U.S. dollars remained flat in 2013 as compared to 2012.

Under Coca-Cola FEMSA’s agreements with The Coca-Cola Company, it may use raw or refined sugar or HFCS as sweeteners in its products. Sugar prices in all of the countries in which Coca-Cola FEMSA operates, other than Brazil, are subject to local regulations and other barriers to market entry that cause Coca-Cola FEMSA to pay in excess of international market prices for sugar. See “Item 4. Information on the Company—Coca-Cola FEMSA—Raw Materials.” We cannot assure you thatsugar in certain countries. In recent years, international sugar prices experienced significant volatility. Across Coca-Cola FEMSA’s territories, its average price for sugar in U.S. dollars decreased approximately 15% in 2013 as compared to 2012.

Coca-Cola FEMSA categorizes water as a raw material prices will not further increase in the future. Increases in the prices of raw materials would increase Coca-Cola FEMSA’s cost of goods sold and adversely affect its financial performance.

Taxes could adversely affect Coca-Cola FEMSA’s business.

The countries in which Coca-Cola FEMSA operates may adopt new tax laws or modify existing law to increase taxes applicable to its business. For example, in Mexico, a general tax reform became effective on January 1, 2010, pursuant to which, as applicable to Coca-Cola FEMSA, there is a temporary increase in the income tax rate from 28% to 30% from 2010 through 2012. This increase will be followed by a reduction to 29% for the year 2013 and a further reduction in 2014 to return to the previous rate of 28%. In addition, the value added tax (VAT) rate increased in 2010 from 15% to 16%. This increase had an impact on Coca-Cola FEMSA’s results from operations due to the reduction in disposable income of consumers.

In Panama, there was an increase in a certain consumer tax, effective as of April 1, 2010, affecting syrups, powders and concentrate. Some of these materials are usedobtains water for the production of Coca-Cola FEMSA’s sparkling beverages. These taxes increasedsome of its natural spring water products, such asManantialandCrystal, from 6%spring water pursuant to 10%.

Coca-Cola FEMSA’s products are also subject to certain taxes in many of the countries in which it operates. Certain countries in Central America, as well as Brazil and Argentina also impose taxes on sparkling beverages. concessions granted.See “Item 4. Information on the Company—Regulatory Matters—TaxationWater Supply.”

None of Sparkling Beverages.” We cannot assure youthe materials or supplies that any governmental authority in any country where Coca-Cola FEMSA operates will not impose new taxesuses is presently in short supply, although the supply of specific materials could be adversely affected by strikes, weather conditions, governmental controls, national emergency situations, water shortages or increase taxes onthe failure to maintain its products in the future. The imposition of new taxes or increases in taxes on Coca-Cola FEMSA’s products may have a material adverse effect on Coca-Cola FEMSA’s business, financial condition, prospects and results from operations.existing water concessions.

Regulatory developments may adversely affectMexico and Central America. In Mexico, Coca-Cola FEMSA’s business.FEMSA purchases its returnable plastic bottles from Graham Packaging México, S.A. de C.V., known as Graham, which is the exclusive supplier of returnable plastic bottles to The Coca-Cola Company and its bottlers in Mexico. Coca-Cola FEMSA mainly purchases resin from Indorama Ventures Polymers México, S. de R.L. de C.V. (formerly Arteva Specialties, S. de R.L. de C.V.), M. & G. Polímeros México, S.A. de C.V. and DAK Resinas Americas Mexico, S.A. de C.V., which ALPLA México, S.A. de C.V., known as ALPLA, and Envases Universales de México, S.A.P.I. de C.V. manufacture into non-returnable plastic bottles for Coca-Cola FEMSA.

Coca-Cola FEMSA purchases all of its cans from Fábricas de Monterrey, S.A. de C.V., known as FAMOSA, and Envases Universales de México, S.A.P.I. de C.V., through Promotora Mexicana de Embotelladoras, S.A. de C.V., known as PROMESA, a company owned by variousCoca-Cola bottlers, in which, as of April 4, 2014, Coca-Cola FEMSA held a 35.0% equity interest. Coca-Cola FEMSA mainly purchases its glass bottles from EXCO Integral Services, S.A. de C.V. (formerly Compañía Vidriera, S.A. de C.V., or VITRO), FEVISA Industrial, S.A. de C.V., known as FEVISA, and Glass & Silice, S.A. de C.V.

Coca-Cola FEMSA ispurchases sugar from, among other suppliers, Piasa and Beta San Miguel, S.A. de C.V., both sugar cane producers in which, as of April 4, 2014, Coca-Cola FEMSA held a 36.3% and 2.7% equity interest, respectively. Coca-Cola FEMSA purchases HFCS from CP Ingredientes, S.A. de C.V. and Almidones Mexicanos, S.A. de C.V., known as Almex.

Sugar prices in Mexico are subject to regulationlocal regulations and other barriers to market entry that cause Coca-Cola FEMSA to pay higher prices than those paid in eachthe international market for sugar. As a result, sugar prices in Mexico have no correlation to international market prices for sugar. In 2013, sugar prices in Mexico decreased approximately 17% as compared to 2012.

In Central America, the majority of Coca-Cola FEMSA’s raw materials such as glass and plastic bottles are purchased from several local suppliers. Coca-Cola FEMSA purchases all of its cans from PROMESA. Sugar is available from suppliers that represent several local producers. Local sugar prices, in the territoriescountries that comprise the region, have increased mainly due to volatility in international prices. In Costa Rica, Coca-Cola FEMSA acquires plastic non-returnable bottles from ALPLA C.R. S.A., and in Nicaragua Coca-Cola FEMSA acquires such plastic bottles from ALPLA Nicaragua, S.A.

South America (excluding Venezuela). In Colombia, Coca-Cola FEMSA uses sugar as a sweetener in most of its products, which it buy from several domestic sources. Coca-Cola FEMSA purchases plastic bottles from Amcor and Tapón Corona de Colombia S.A. Coca-Cola FEMSA purchases all its glass bottles from Peldar O-I and cans from Crown, both suppliers in which it operates. The principal areas in whichGrupo Ardila Lulle, owners of Coca-Cola FEMSA’s competitor Postobón, own a minority equity interest. Glass bottles and cans are available only from these local sources; however, Coca-Cola FEMSA is subjectcurrently exploring alternative sources.

Sugar is available in Brazil at local market prices, which historically have been similar to regulation are environment, labor, taxation, healthinternational prices. Sugar prices in Brazil in recent periods have been volatile, mainly due to the increased demand for sugar cane for production of alternative fuels, and antitrust. Regulation can also affect Coca-Cola FEMSA’s abilityaverage acquisition cost for sugar in 2013 decreased approximately 5.0% as compared to set prices for2012.See “Item 11. Quantitative and Qualitative Disclosures about Market Risk—Commodity Price Risk.” Coca-Cola FEMSA purchases glass bottles, plastic bottles and cans from several domestic and international suppliers.

In Argentina, Coca-Cola FEMSA mainly uses HFCS that it purchase from several different local suppliers as a sweetener in its products. See “Item 4. InformationCoca-Cola FEMSA purchases glass bottles, plastic cases and other raw materials from several domestic sources. Coca-Cola FEMSA purchases plastic preforms, as well as returnable plastic bottles, at competitive prices from Embotelladora del Atlántico S.A., a local subsidiary of Embotelladora Andina S.A., aCoca-Cola bottler with operations in Argentina, Chile and Brazil, and other local suppliers. Coca-Cola FEMSA also acquires plastic preforms from ALPLA Avellaneda S.A. and other suppliers.

Venezuela. In Venezuela, Coca-Cola FEMSA uses sugar as a sweetener in most of its products, which it purchase mainly from the local market. Since 2003, from time to time, Coca-Cola FEMSA has experienced a sugar shortage due to lower domestic production and the inability of the Company—Regulatory Matters.” The adoption of new laws or regulations orpredominant sugar importers to obtain permission to import in a stricter interpretation or enforcement thereof intimely manner. While sugar distribution to the countries in whichfood and beverages industry and to retailers is controlled by the government, Coca-Cola FEMSA operates may increase its operating costs or impose restrictions on its operations, which, in turn, may adversely affect its financial condition, business and results from operations. In particular, environmental standards are continually becoming more stringent in several of the countries in which Coca-Cola FEMSA operates, and Coca-Cola FEMSA is also continually in the process of keeping up and complyingdid not experience any disruptions during 2013 with these standards, althoughrespect to access to sufficient sugar supply. However, we cannot assure you that Coca-Cola FEMSA will not experience disruptions in its ability to meet its sugar requirements in the future should the Venezuelan government impose restrictive measures. Coca-Cola FEMSA buys glass bottles from one local supplier, Productos de Vidrio, S.A., but there are alternative suppliers authorized by The Coca-Cola Company. Coca-Cola FEMSA acquires most of its plastic non-returnable bottles from ALPLA de Venezuela, S.A. and most of its aluminum cans from a local producer, Dominguez Continental, C.A.

Under current regulations promulgated by the Venezuelan authorities, Coca-Cola FEMSA’s ability and that of its suppliers to import some of the raw materials and other supplies used in its production could be limited, and access to the official exchange rate for these items, including, among others, concentrate, resin, aluminum, plastic caps, distribution trucks and vehicles is only achieved by obtaining proper approvals from the relevant authorities.

FEMSA Comercio

Overview and Background

FEMSA Comercio operates the largest chain of small-format stores in Mexico, measured in terms of number of stores as of December 31, 2013, mainly under the trade name OXXO. As of December 31, 2013, FEMSA Comercio operated 11,721 OXXO stores, of which 11,683 are located throughout the country, with a particularly strong presence in the northern part of Mexico, and the remaining 38 stores are located in Bogotá, Colombia.

FEMSA Comercio was established by FEMSA in 1978 when two OXXO stores were opened in Monterrey, one store in Mexico City and another store in Guadalajara. The motivating factor behind FEMSA’s entrance into the retail industry was to enhance beer sales through company-owned retail outlets as well as to gather information on customer preferences. In 2013, a typical OXXO store carried 3,091 different store keeping units (SKUs) in 31 main product categories.

In recent years, FEMSA Comercio has represented an effective distribution channel for our beverage products, as well as a rapidly growing point of contact with our consumers. Based on the belief that location plays a major role in the long-term success of a retail operation such as a small-format store, as well as a role in our continually improving ability to accelerate and streamline the new-store development process, FEMSA Comercio has focused on a strategy of rapid, profitable growth. FEMSA Comercio opened 1,135, 1,040 and 1,120 net new OXXO stores in 2011, 2012 and 2013, respectively. The accelerated expansion in the number of OXXO stores yielded total revenue growth of 12.9% to reach Ps. 97,572 million in 2013. OXXO same store sales increased an average of 2.4%, driven by an increased average customer ticket net of a decrease in store traffic. FEMSA Comercio performed approximately 3.2 billion transactions in 2013 compared to 3.0 billion transactions in 2012.

Business Strategy

A fundamental element of FEMSA Comercio’s business strategy is to utilize its position in the small-format store market to grow in a cost-effective and profitable manner. As a market leader in small-format store retailing, based on internal company surveys, management believes that FEMSA Comercio has an in-depth understanding of its markets and significant expertise in operating a national store chain. FEMSA Comercio intends to continue increasing its store base while capitalizing on the market knowledge gained at existing stores.

FEMSA Comercio has developed proprietary models to assist in identifying appropriate store locations, store formats and product categories. Its model utilizes location-specific demographic data and FEMSA Comercio’s experience in similar locations to fine tune the store format and product offerings to the target market. Market segmentation is becoming an important strategic tool, and it should increasingly allow FEMSA Comercio to improve the operating efficiency of each location and the overall profitability of the chain.

FEMSA Comercio has made and will continue to make significant investments in IT to improve its ability to capture customer information from its existing OXXO stores and to improve its overall operating performance. The majority of products carried through OXXO stores are bar-coded, and all OXXO stores are equipped with point-of-sale systems that are integrated into a company-wide computer network. To implement revenue management strategies, FEMSA Comercio created a division in charge of product category management for products, such as beverages, fast food and perishables, to enhance and better utilize its consumer information base and market intelligence capabilities. FEMSA Comercio utilizes a technology platform supported by an enterprise resource planning (ERP) system, as well as other technological solutions such as merchandising and point-of-sale systems, which will allow FEMSA Comercio to continue redesigning its key operating processes and enhance the usefulness of its market information going forward. In addition, FEMSA Comercio has expanded its operations by opening 4 new OXXO stores in Bogotá, Colombia in 2013.

FEMSA Comercio has adopted innovative promotional strategies in order to increase store traffic and sales. In particular, FEMSA Comercio sells high-frequency items such as beverages, snacks and cigarettes at competitive prices. FEMSA Comercio’s ability to implement this strategy profitably is partly attributable to the size of the OXXO chain, as FEMSA Comercio is able to meetwork together with its suppliers to implement their revenue-management strategies through differentiated promotions. OXXO’s national and local marketing and promotional strategies are an effective revenue driver and a means of reaching new segments of the timelines for compliancepopulation while strengthening the OXXO brand. For example, the organization has refined its expertise in executing cross promotions (discounts on multi-packs or sales of complementary products at a special price) and targeted promotions to attract new customer segments, such as housewives, by expanding the offerings in the grocery product category in certain stores. FEMSA Comercio is also strengthening its capabilities to increasingly provide consumers with services such as utility bill payment and other basic transactions.

Store Locations

With 11,683 OXXO stores in Mexico and 38 OXXO stores in Colombia as of December 31, 2013, FEMSA Comercio operates the largest small-format store chain in Latin America measured by number of stores. OXXO stores are concentrated in the northern part of Mexico, but also have a growing presence in the rest of the country.

FEMSA Comercio

Regional Allocation of OXXO Stores in Mexico and Latin America(*)

as of December 31, 2013

LOGO

FEMSA Comercio has aggressively expanded its number of OXXO stores over the past several years. The average investment required to open a new OXXO store varies, depending on location and format and whether the store is opened in an existing retail location or requires construction of a new store. FEMSA Comercio is generally able to use supplier credit to fund the initial inventory of new OXXO stores.

Growth in Total OXXO Stores

   Year Ended December 31,
   2013 2012 2011 2010 2009

Total OXXO stores

    11,721    10,601    9,561    8,426    7,334 

Store growth (% change over previous year)

    10.6%   10.9%   13.5%   14.9%   15.1%

FEMSA Comercio currently expects to continue the growth trend established over the past several years by emphasizing growth in areas of high economic potential in existing markets and by expanding in underserved and unexploited markets. Management believes that the southeast part of Mexico is particularly underserved by the relevant regulatory authorities. See “Item 4. Informationsmall-format store industry.

The identification of locations and pre-opening planning in order to optimize the results of new stores are important elements in FEMSA Comercio’s growth plan. FEMSA Comercio continuously reviews store performance against certain operating and financial benchmarks to optimize the overall performance of the chain. Stores unable to maintain benchmark standards are generally closed. Between December 31, 2009 and 2013, the total number of OXXO stores increased by 4,387, which resulted from the opening of 4,507 new stores and the closing of 120 existing stores.

Competition

FEMSA Comercio, mainly through OXXO, competes in the overall retail market, which we believe is highly competitive. OXXO stores face competition from small-format stores like 7-Eleven, Super Extra, Super City, Círculo K stores and other numerous chains of retailers across Mexico, from other regional small-format retailers to small informal neighborhood stores. OXXO competes both for consumers and for new locations for stores and the managers to operate those stores. FEMSA Comercio operates in the 32 Mexican states and has much broader geographical coverage than any of its competitors in Mexico.

Market and Store Characteristics

Market Characteristics

FEMSA Comercio is placing increased emphasis on market segmentation and differentiation of store formats to more appropriately serve the needs of customers on a location-by-location basis. The principal segments include residential neighborhoods, commercial and office locations and stores near schools and universities, along with other types of specialized locations.

Approximately 66% of OXXO’s customers are between the ages of 15 and 35. FEMSA Comercio also segments the market according to demographic criteria, including income level.

OXXO Store Characteristics

The average size of an OXXO store is approximately 104 square meters of selling space, excluding space dedicated to refrigeration, storage or parking. The average constructed area of a store is approximately 187 square meters and, when parking areas are included, the average store size is approximately 424 square meters.

FEMSA Comercio—Operating Indicators

   Year Ended December 31,
   2013 2012 2011 2010 2009
   

(percentage increase compared to

previous year)

Total FEMSA Comercio revenues

    12.9%   16.6%   19.0%   16.3%   13.6%

OXXO same-store sales(1)

    2.4%   7.7%   9.2%   5.2%   1.3%

(1)Same-store sales growth is calculated by comparing the sales of stores for each year that have been in operation for more than 12 months with the sales of those same stores during the previous year.

Beer, cigarettes, soft drinks and other beverages and snacks represent the main product categories for OXXO stores. FEMSA Comercio has a distribution agreement with Cuauhtémoc Moctezuma (which is now part of the Heineken Group). As a result of this agreement, OXXO stores only carry beer brands produced and distributed by Cuauhtémoc Moctezuma. OXXO stores will continue to benefit from the existing relationship under which Cuauhtémoc Moctezuma will continue to be the exclusive supplier of beer to OXXO until June 2020.

Approximately 61% of OXXO stores are operated by independent managers responsible for all aspects of store operations. The managers are commission agents and are not employees of FEMSA Comercio. Each store manager is the legal employer of the store’s staff, which typically numbers six people per store. FEMSA Comercio continually invests in on-site operating personnel, with the objective of promoting loyalty, customer service and low personnel turnover in the stores.

Advertising and Promotion

FEMSA Comercio’s marketing efforts include both specific product promotions and image advertising campaigns. These strategies seek to increase store traffic and sales, and to reinforce the OXXO name and market position.

FEMSA Comercio manages its advertising on three levels depending on the Company—nature and scope of the specific campaign: local or store-specific, regional and national. Store-specific and regional campaigns are closely monitored to ensure consistency with the overall corporate image of OXXO stores and to avoid conflicts with national campaigns. FEMSA Comercio primarily uses point of purchase materials, flyers, handbills and print and radio media for promotional campaigns, although television is used occasionally for the introduction of new products and services. The OXXO chain’s image and brand name are presented consistently across all stores, irrespective of location.

Inventory and Purchasing

FEMSA Comercio has placed considerable emphasis on improving operating performance. As part of these efforts, FEMSA Comercio continues to invest in extensive information management systems to improve inventory management. Electronic data collection has enabled FEMSA Comercio to reduce average inventory levels. Inventory replenishment decisions are carried out on a store-by-store basis.

Management believes that the OXXO chain’s scale of operations provides FEMSA Comercio with a competitive advantage in its ability to realize strategic alliances with suppliers. General category offerings are determined on a national level, although purchasing decisions are implemented on a local, regional or national level, depending on the nature of the product category. Given the fragmented nature of the retail industry in Mexico in general, Mexican producers of beer, soft drinks, bread, dairy products, snacks, cigarettes and other high-frequency products have established proprietary distribution systems with extensive direct distribution routes. As a result, approximately 58% of the OXXO chain’s total sales consist of products that are delivered directly to the stores by suppliers. Other products with longer shelf lives are distributed to stores by FEMSA Comercio’s distribution system, which includes 16 regional warehouses located in Monterrey, Guadalajara, Mexicali, Mérida, León, Obregón, Puebla, Queretaro, Chihuahua, Reynosa, Saltillo, Tijuana, Toluca, Villahermosa and two in Mexico City. The distribution centers operate a fleet of approximately 783 trucks that make deliveries to each store approximately twice per week.

Seasonality

OXXO stores experience periods of high demand in December, as a result of the holidays, and in July and August, as a result of increased consumption of beer and soft drinks during the hot summer months. The months of November and February are generally the weakest sales months for OXXO stores. In general, colder weather during these months reduces store traffic and consumption of cold beverages.

Entry into Drugstore Market

During 2013, FEMSA Comercio entered the drugstore market in Mexico through two transactions. FEMSA Comercio through CCF, closed the acquisition of Farmacias YZA, a leading drugstore operator in Southeast Mexico, headquartered in Merida, Yucatan. The founding shareholders of Farmacias YZA hold a 25% stake in CCF. Following this transaction, on May 13, 2013, CCF acquired Farmacias Moderna, a leading drugstore operator in the western state of Sinaloa.

The rationale for entering this new market is anchored on our belief that FEMSA Comercio has developed certain capabilities and skills that should be applicable and useful in the operation of other small retail formats. These capabilities include site selection, logistics, business processes, human resources, inventory and supplier management. The drugstore market in Mexico is very fragmented and FEMSA Comercio believes it is well equipped to create value by entering this market and pursuing a growth strategy that maximizes the opportunity.

Entry into Quick Service Restaurant Market

Following the same rationale that its capabilities and skills are well suited to different types of small-format retail, during 2013 FEMSA Comercio also entered the quick service restaurant market in Mexico through the 80% acquisition of Doña Tota. This is a leading regional chain specializing in Mexican food with a particularly strong presence in the northeast of the country. This acquisition presents FEMSA Comercio with the opportunity to grow Doña Tota’s stand-alone store base across the country, while also offering the benefit of advancing FEMSA Comercio’s prepared food capabilities and expertise.

Other Stores

FEMSA Comercio also operates other small-format stores, which include soft discount stores with a focus on perishables and liquor stores.

Equity Method Investment in the Heineken Group

As of December 31, 2013, FEMSA owned a non-controlling interest in the Heineken Group, one of the world’s leading brewers. As of December 31, 2013, our 20% economic interest in the Heineken Group was comprised of 43,018,320 shares of Heineken Holding N.V. and 72,182,203 shares of Heineken N.V. For 2013, FEMSA recognized equity income of Ps. 4,587 million regarding its 20% economic interest in the Heineken Group; see note 10 to our audited consolidated financial statements.

As described above, FEMSA Comercio has a distribution agreement with Cuauhtémoc Moctezuma (which is now a part of the Heineken Group) pursuant to which OXXO stores only carry beer brands produced and distributed by Cuauhtémoc Moctezuma. OXXO stores will continue to benefit from the existing relationship under which Cuauhtémoc Moctezuma will continue to be the exclusive supplier of beer to OXXO until June 2020. As of April 30, 2010, Coca-Cola FEMSA has agreed with Cervejarias Kaiser (also now part of the Heineken Group) to continue to distribute and sell theKaiser beer portfolio in Coca-Cola FEMSA’s Brazilian territories for a 20-year term beginning in 2003, consistent with the arrangement already in place. In addition, our logistic services, corporate and shared services subsidiary continues to provide certain services to Cuauhtémoc Moctezuma and its subsidiaries.

Other Business

Our other business consists of the following smaller operations that support our core operations:

Our logistics services subsidiary provides a broad range of logistics and vehicle maintenance services to Coca-Cola FEMSA, FEMSA Comercio and third-party clients in the beverages, consumer products and retail industries. It has operations in Mexico, Brazil, Colombia, Panama, Costa Rica and Nicaragua.

Our refrigeration business produces vertical and horizontal commercial refrigerators for the soft drink, beer and food industries, with an annual capacity of 510,840 units at December 31, 2013. In 2013, this business sold 412,202 refrigeration units, 35.4% of which were sold to Coca-Cola FEMSA, and the remainder of which were sold to third parties.

Our corporate services subsidiary employs all of our corporate staff, including the personnel managing the areas of finance, corporate accounting, taxation, legal, financial and strategic planning, human resources, corporate affairs and internal audit. Through this subsidiary, we direct, control, supervise and review the operations of our sub-holding companies. As of December 31, 2013, FEMSA Comercio and our other business subsidiaries pay management fees for the services provided to them. In addition, Coca-Cola FEMSA has entered into a services agreement pursuant to which it pays for specific services. As part of the Heineken transaction, the corporate and shared services subsidiaries continue to provide some limited corporate services and shared services to subsidiaries of Cuauhtémoc Moctezuma (now part of the Heineken Group), for which such companies continue to pay.

Description of Property, Plant and Equipment

As of December 31, 2013, we owned all of our manufacturing facilities and substantially all of our warehouses and distribution centers. Our properties primarily consisted of production and distribution facilities for our soft drink operations and office space. In addition, FEMSA Comercio owns approximately 11.8% of the OXXO store locations, while the other stores are located in properties that are rented under long-term lease arrangements with third parties.

The table below summarizes by country the installed capacity and percentage utilization of Coca-Cola FEMSA’s production facilities:

Bottling Facility Summary

As of December 31, 2013

Country        

  Installed  Capacity
(thousands of unit cases)
   Utilization(1)
(%)
 

Mexico

   2,857,805     61%  

Guatemala

   36,770     77%  

Nicaragua

   68,961     59%  

Costa Rica

   78,740     57%  

Panama

   54,755     57%  

Colombia

   542,058     50%  

Venezuela

   249,373     88%  

Brazil

   794,214     61%  

Argentina

   364,612     61%  

(1)Annualized rate.

The table below summarizes by country the location and facility area of each of Coca-Cola FEMSA’s production facilities.

Bottling Facilities by Location as of December 31, 2013

Country        

Location

Production Area

(thousands

of sq. meters)

Mexico

San Cristóbal de las Casas, Chiapas45
Cuautitlán, Estado de México35
Los Reyes la Paz, Estado de México50
Toluca, Estado de México242
León, Guanajuato124
Morelia, Michoacán50
Ixtacomitán, Tabasco117
Apizaco, Tlaxcala80
Coatepec, Veracruz142
La Pureza Altamira, Tamaulipas300
Poza Rica, Veracruz42
Pacífico, Estado de México89
Cuernavaca, Morelos37
Toluca, Estado de México (Ojuelos)41
San Juan del Río, Querétaro84
Querétaro, Querétaro80
Iguala, Guerrero8
Cayaco, Acapulco104

Country        

Location

Production Area

(thousands

of sq. meters)

Guatemala

Guatemala City46

Nicaragua

Managua54

Costa Rica

Calle Blancos, San José52
Coronado, San José14

Panama

Panama City29

Colombia

Barranquilla37
Bogotá, DC105
Bucaramanga26
Cali76
Manantial, Cundenamarca67
Medellín47

Venezuela

Antímano15
Barcelona141
Maracaibo68
Valencia100

Brazil

Campo Grande36
Jundiaí191
Mogi das Cruzes119
Belo Horizonte73
Porto Real108
Maringá160
Marilia159
Curitiba65
Baurú111

Argentina

Alcorta, Buenos Aires73
Monte Grande, Buenos Aires32

Insurance

We maintain an “all risk” insurance policy covering our properties (owned and leased), machinery and equipment and inventories as well as losses due to business interruptions. The policy covers damages caused by natural disaster, including hurricane, hail, earthquake and damages caused by human acts, including explosion, fire, vandalism and riot. We also maintain a freight transport insurance policy that covers damages to goods in transit. In addition, we maintain a liability insurance policy that covers product liability. We purchase our insurance coverage through an insurance broker. In 2013, the policies for “all risk” property insurance and freight transport insurance were issued by ACE Seguros, S.A. and the policy for liability insurance was issued by XL Insurance Mexico, S.A. de C.V. Our “all risk” coverage was partially reinsured in the international reinsurance market. We believe that our coverage is consistent with the coverage maintained by similar companies.

Capital Expenditures and Divestitures

Our consolidated capital expenditures, net of disposals, for the years ended December 31, 2013, 2012 and 2011 were Ps. 17,882 million, Ps. 15,560 million and Ps. 12,666 million respectively, and were for the most part financed from cash from operations generated by our subsidiaries. These amounts were invested in the following manner:

   Year Ended December 31, 
   2013   2012   2011 
   (In millions of Mexican pesos) 

Coca-Cola FEMSA

  Ps.11,703    Ps. 10,259    Ps.7,862  

FEMSA Comercio

   5,683     4,707     4,186  

Other

   496     594     618  
  

 

 

   

 

 

   

 

 

 

Total

  Ps. 17,882    Ps.15,560    Ps. 12,666  

Coca-Cola FEMSA

In 2013, Coca-Cola FEMSA focused its capital expenditures on investments in (1) increasing production capacity, (2) placing coolers with retailers, (3) returnable bottles and cases, (4) improving the efficiency of its distribution infrastructure and (5) information technology. Through these measures, Coca-Cola FEMSA strives to improve its profit margins and overall profitability.

FEMSA Comercio

FEMSA Comercio’s principal investment activity is the construction and opening of new stores. During 2013, FEMSA Comercio opened 1,120 net new OXXO stores. FEMSA Comercio invested Ps. 5,651 million in 2013 in the addition of new stores, warehouses and improvements to leased properties.

Regulatory Matters—Environmental Matters.” Further changes in current regulations may result in an increaseMatters

Competition Legislation

TheLey Federal de Competencia Económica (Federal Economic Competition Law or Mexican Competition Law) became effective on June 22, 1993. The Mexican Competition Law and theReglamento de la Ley Federal de Competencia Económica (Regulations under the Mexican Competition Law), effective as of October 13, 2007, regulate monopolistic practices and require Mexican government approval of certain mergers and acquisitions. The Mexican Competition Law subjects the activities of certain Mexican companies, including us, to regulatory scrutiny. In addition, the Regulations under the Mexican Competition Law prohibit members of any trade association from reaching any agreement relating to the price of their products. Management believes that we are currently in compliance costs,in all material respects with Mexican competition legislation.

In Mexico and in some of the other countries in which maywe operate, we are involved in different ongoing competition related proceedings. We believe that the outcome of these proceedings will not have ana material adverse effect on our financial position or results. See “Item 8. Financial Information—Legal Proceedings—Coca-Cola FEMSA’s future results from operations or financial condition.FEMSA.”

Price Controls

Voluntary price restraints or statutory price controls have been imposed historically in several of the countries in which Coca-Cola FEMSA operates. Coca-Cola FEMSA is currently subject toCurrently, there are no price controls in Argentina and Venezuela. The imposition of these restrictions or voluntary price restraints in other territories may have an adverse effect on Coca-Cola FEMSA’s results from operations and financial position. See “Item 4. Information of the Company—Regulatory Matters—Price Controls.” We cannot assure you that governmental authoritiesproducts in any countryof its territories, except for Argentina, where Coca-Cola FEMSA operates will not impose statutoryauthorities directly supervise two products sold through supermarkets as a measure to control inflation, and Venezuela, where the government has recently imposed price controls or that Coca-Cola FEMSA will not need to implement voluntary price restraintson certain products including bottled water. In addition, in the future.

In January 2010,2014, the Venezuelan government amended

passed theLey Orgánica de Precios Justos (Fair Prices Law). This law substitutes both theLey para la Defensa y Acceso a las Personas a los Bienes y Servicios (Defense of and Access(Access to Goods and Services Defense Law). Any violation by a company that produces, distributes and sells goods and services could lead to fines, penalties or the confiscation of the assets used to produce, distribute and sell these goods without compensation. Although we believe that Coca-Cola FEMSA is in compliance with this law, consumer protection laws in Venezuela are subject to continuing review and changes, and any such changes could lead to an adverse impact on Coca-Cola FEMSA.

In July 2011, the Venezuelan government passed theLey de Costos y Precios Justos (Fair Costs and Prices Law). The purpose of this law is to establish the regulations and administrative processes necessary to maintain the price stability of, and equal access to, goods and services. The law also creates the National Ministry of Costs and Prices, whose main role is to oversee price controls and set maximum retail prices on certain consumer goods and services. Of Coca-Cola FEMSA’s products, only certain of its still water beverages were affected by these regulations, which mandated Coca-Cola FEMSA to lower its sale prices as

Capital Stock

As of April 2012. Any failure4, 2014, we indirectly owned Series A shares equal to comply with this law would result in fines, temporary suspension or the closure of operations. While Coca-Cola FEMSA is currently in compliance with this law, we cannot assure you that the Venezuelan government’s future regulation of goods and services will not result in a forced reduction of prices in other47.9% of Coca-Cola FEMSA’s products, which could have a negative effect on its results of operations.

In January 2012, the Costa Rican government approved a decree that regulates the sale of food and beverages in schools. The decree came into effect in 2012. Enforcement of this law will be gradual, from applicability in 2012 to 2014, depending on the specific characteristics of the food or beverage in question. In accordance with the decree, the sale of specific sparkling beverages and still beverages that contain sugar, syrup or HFCS in any type of presentation in schools is prohibited. Coca-Cola FEMSA will still be allowed to sell water and certain still beverages in schools. We cannot assure you that the Costa Rican government will not further restrict sales of other of Coca-Cola FEMSA’s products in schools in the future; any such further restrictions could lead to an adverse impact on Coca-Cola FEMSA’s results of operations.

Coca-Cola FEMSA’s operations have from time to time been subject to investigations and proceedings by antitrust authorities and litigation relating to alleged anticompetitive practices. Coca-Cola FEMSA has also been subject to investigations and proceedings on environmental and labor matters. We cannot assure you that these investigations and proceedings could not have an adverse effect on Coca-Cola FEMSA’s results from operations or financial condition. See “Item 8. Financial Information—Legal Proceedings.”

Economic and political conditions in the countries other than Mexico in which Coca-Cola FEMSA operates may increasingly adversely affect its business.

In addition to operating in Mexico, our subsidiary Coca-Cola FEMSA conducts operations in Guatemala, Nicaragua, Costa Rica, Panama, Colombia, Venezuela, Brazil and Argentina. Total revenues and income from Coca-Cola FEMSA’s combined non-Mexican operations increased as a percentage of its consolidated total revenues and income from operations from 47.4% and 32.4%, respectively, in 2006, to 64.3% and 62.0%, respectively, in 2011.As a consequence, Coca-Cola FEMSA’s results have been increasingly affected by the economic and political conditions in the countries, other than Mexico, where it conducts operations.

Consumer demand, preferences, real prices and the costs of raw materials are heavily influenced by macroeconomic and political conditions in the other countries in which Coca-Cola FEMSA operates. These conditions vary by country and may not be correlated to conditions in Coca-Cola FEMSA’s Mexican operations. Deterioration in economic and political conditions in any of these countries would have an adverse effect on Coca-Cola FEMSA’s financial position and results from operations. In Venezuela, Coca-Cola FEMSA continues to face exchange rate risk as well as scarcity of raw materials and restrictions with respect to the importation of such materials. Venezuelan political events may also affect Coca-Cola FEMSA’s operations. The political uncertainty involving Venezuela’s October 2012 elections or otherwise could have a negative effect on the Venezuelan economy, which in turn could result in an adverse effect on Coca-Cola FEMSA’s business. We cannot provide any assurances that political developments in Venezuela, over which we have no control, will not have an adverse effect on Coca-Cola FEMSA’s business, financial condition or results from operations.

In addition, presidential elections were held in November 2011 in each of Guatemala and Nicaragua. The elections in Guatemala led to the election of a new president and political party (thePartido Patriota(Patriotic Party)). The elections in Nicaragua led to the reelection of José Daniel Ortega Saavedra, a member of thePartido Frente Sandinista de Liberación Nacional(Sandinista National Liberation Front), as president. We cannot assure you that the elected presidents in these countries will continue to apply the same policies that have been applied to Coca-Cola FEMSA in the past.

Depreciation of the local currencies of the countries in which Coca-Cola FEMSA operates against the U.S. dollar may increase its operating costs. Coca-Cola FEMSA has also operated under exchange controls in Venezuela since 2003 that limit its ability to remit dividends abroad or make payments other than in local currencies and that may increase the real price paid for raw materials and services purchased in local currency. In January 2010, the Venezuelan government announced a devaluation of its official exchange rate and the establishment of a multiple exchange rate system, which was set at 2.60 bolivars to US$ 1.00 for high priority categories and 4.30 bolivars to US$ 1.00 for non-priority categories, and which recognized the existence of other exchange rates in which the Venezuelan government will intervene. In December 2010, the Venezuelan government announced its decision to implement a new singular fixed exchange rate of 4.30 bolivars to US$ 1.00, which resulted in a devaluation of the bolivar against the U.S. dollar. Future changes in the Venezuelan exchange control regime, and future currency devaluations or the imposition of exchange controls in any of the countries in which Coca-Cola FEMSA has operations could have an adverse effect on its financial position and results from operations.

We cannot assure you those political or social developments in any of the countries in which Coca-Cola FEMSA has operations, over which it has no control, will not have a corresponding adverse effect on the economic situation and on its business, financial condition or results from operations.

Weather conditions may adversely affect Coca-Cola FEMSA’s results from operations.

Lower temperatures and higher rainfall may negatively impact consumer patterns, which may result in lower per capita consumption of Coca-Cola FEMSA’s beverage offerings. Additionally, adverse weather conditions may affect road infrastructure in the territories in which Coca-Cola FEMSA operates and limit its ability to sell and distribute its products, thus affecting Coca-Cola FEMSA’s results from operations. As was the case in most of Coca-Cola FEMSA’s territories in 2011, adverse weather conditions affected Coca-Cola FEMSA’s sales in certain regions of these territories.

FEMSA Comercio

Competition from other retailers in Mexico could adversely affect FEMSA Comercio’s business.

The Mexican retail sector is highly competitive. FEMSA participates in the retail sector primarily through FEMSA Comercio. FEMSA Comercio’s OXXO convenience stores face competition on a regional basis from 7-Eleven, Super Extra, Super City and Círculo K stores. OXXO convenience stores also face competition from numerous small chains of retailers across Mexico and from retailers that participate with store formats other than convenience stores. FEMSA Comercio may face additional competition from new market entrants. Increased competition may limit the number of new locations available to FEMSA Comercio and require FEMSA Comercio to modify its product offering or pricing. In addition, consumers may prefer alternative products or store formats offered by competitors. As a result, FEMSA Comercio’s results from operations and financial position may be adversely affected by competition in the future.

Sales of OXXO convenience stores may be adversely affected by changes in economic conditions in Mexico.

Convenience stores often sell certain products at a premium. The convenience store market is thus highly sensitive to economic conditions, since an economic slowdown is often accompanied by a decline in consumer purchasing power, which in turn results in a decline in the overall consumption of FEMSA Comercio’s main product categories. During periods of economic slowdown, OXXO stores may experience a decline in traffic per store and purchases per customer, and this may result in a decline in FEMSA Comercio’s results from operations.

FEMSA Comercio may not be able to maintain its historic growth rate.

FEMSA Comercio increased the number of OXXO stores at a compound annual growth rate of 14.5% from 2007 to 2011. The growth in the number of OXXO stores has driven growth in total revenue and operating income at FEMSA Comercio over the same period. As the overall number of stores increases, percentage growth in the number of OXXO stores is likely to decrease. In addition, as convenience store penetration in Mexico grows, the number of viable new store locations may decrease, and new store locations may be less favorable in terms of same store sales, average ticket and store traffic. As a result, FEMSA Comercio’s future results from operations and financial condition may not be consistent with prior periods and may be characterized by lower growth rates in terms of total revenue and operating income. In Colombia, FEMSA Comercio may not be able to maintain similar historic growth rates to those in Mexico.

FEMSA Comercio’s business may be adversely affected by an increase in the crime rate in Mexico.

In recent years, crime rates have increased, particularly in the north of Mexico, and there has been a particular increase in drug-related crime and other organized crime. Although FEMSA Comercio has stores across the majority of the Mexican territory, the north of Mexico represents an important region in FEMSA Comercio’s operations. An increase in crime rates could negatively affect sales and customer traffic, increase security expenses incurred in each store, result in higher turnover of personnel or damage to the perception of the OXXO brand, each of which could have an adverse effect on FEMSA Comercio’s business.

FEMSA Comercio’s business may be adversely affected by changes in information technology.

FEMSA Comercio invests aggressively in information technology (which we refer to as IT) in order to maximize its value generation potential. Given the rapid speed at which FEMSA Comercio adds new services and products to its commercial offerings, the development of IT systems, hardware and software needs to keep pace with the growth of the business. If these systems became unstable or if planning for future IT investments were inadequate, it could affect FEMSA Comercio’s business by reducing the flexibility of its value proposition to consumers or by increasing its operating complexity, either of which could adversely affect FEMSA Comercio’s revenue-per-store trends.

Risks Related to Our Holding of Heineken N.V. and Heineken Holding N.V. Shares

FEMSA will not control Heineken N.V.’s and Heineken Holding N.V.’s decisions.

On April 30, 2010, FEMSA announced the closing of the transaction pursuant to which FEMSA agreed to exchange 100% of its beer operations for a 20% economic interest in the Heineken Group, which we refer to as the Heineken transaction. As a consequence of the Heineken transaction, FEMSA now participates in the Heineken Holding N.V. Board of Directors, which we refer to as the Heineken Holding Board, and in the Heineken N.V. Supervisory Board, which we refer to as the Heineken Supervisory Board. However, FEMSA is not a majority or controlling shareholder of Heineken N.V. or Heineken Holding N.V., nor does it control the decisions of the Heineken Holding Board or the Heineken Supervisory Board. Therefore, the decisions made by the majority or controlling shareholders of Heineken N.V. or Heineken Holding N.V. or the Heineken Holding Board or the Heineken Supervisory Board may not be consistent with or may not consider the interests of FEMSA’s shareholders or may be adverse to the interests of FEMSA’s shareholders. Additionally, FEMSA has agreed not to disclose non-public information and decisions taken by Heineken.

Heineken is present in a large number of countries.

Heineken is a global distributor and brewer of beer in a large number of countries. As a consequence of the Heineken transaction, FEMSA shareholders are indirectly exposed to the political, economic and social circumstances affecting the markets in which Heineken is present, which may have an adverse effect on the value of FEMSA’s interest in Heineken, and, consequently, the value of FEMSA shares.

Strengthening of the Mexican peso.

In the event of a depreciation of the euro against the Mexican peso, the fair value of FEMSA’s investment in shares will be adversely affected.

Furthermore, the cash flow that is expected to be received in the form of dividends from Heineken will be in euros, and therefore, in the event of a depreciation of the euro against the Mexican peso, the amount of expected cash flow will be adversely affected.

Heineken N.V. and Heineken Holding N.V. are publicly listed companies.

Heineken N.V. and Heineken Holding N.V. are listed companies whose stock trades publicly and is subject to market fluctuation. A reduction in the price of Heineken N.V. or Heineken Holding N.V. shares would result in a reduction in the economic value of FEMSA’s participation in Heineken.

Risks Related to Our Principal Shareholders and Capital Structure

A majority of our voting shares are held by a voting trust, which effectively controls the management of our company, and whose interests may differ from those of other shareholders.

As of March 23, 2012, a voting trust, of which the participants are members of seven families, owned 38.69% of our capital stock and 74.86%(63.0% of ourthe capital stock with full voting rights, consisting of the Series B Shares. Consequently, the voting trust has the power to elect a majority of the members of our board of directors and to play a significant or controlling role in the outcome of substantially all matters to be decided by our board of directors or our shareholders. The interests of the voting trust may differ from those of our other shareholders. See “Item 7. Major Shareholders and Related Party Transactions” and “Item 10. Additional Information—Bylaws—Voting Rights and Certain Minority Rights.”

Holders of Series D-B and D-L Shares have limited voting rights.

Holders of Series D-B and D-L Shares have limited voting rights and are only entitled to vote on specific matters, such as certain changes in the form of our corporate organization, dissolution, or liquidation, a merger with a company with a distinct corporate purpose, a merger in which we are not the surviving entity, a change of our jurisdiction of incorporation, the cancellation of the registration of the Series D-B and D-L Shares and any other matters that expressly require approval from such holders under the Mexican Securities Law. As a result of these limited voting rights, Series D-B and D-L holders will not be able to influence our business or operations. See “Item 7. Major Shareholders and Related Party Transactions—Major Shareholders” and “Item 10. Additional Information—Bylaws—Voting Rights and Certain Minority Rights.”

Holders of ADSs may not be able to vote at our shareholder meetings.

Our shares are traded on the New York Stock Exchange, or NYSE, in the form of ADSs. We cannot assure you that holders of our shares in the form of ADSs will receive notice of shareholders’ meetings from our ADS depositary in sufficient time to enable such holders to return voting instructions to the ADS depositary in a timely manner. In the event that instructions are not received with respect to any shares underlying ADSs, the ADS depositary will, subject to certain limitations, grant a proxy to a person designated by us in respect of these shares. In the event that this proxy is not granted, the ADS depositary will vote these shares in the same manner as the majority of the shares of each class for which voting instructions are received.

Holders of BD Units in the United States and holders of ADSs may not be able to participate in any future preemptive rights offering and as a result may be subject to dilution of their equity interests.

Under applicable Mexican law, if we issue new shares for cash as a part of a capital increase, other than in connection with a public offering of newly issued shares or treasury stock, we are generally required to grant our shareholders the right to purchase a sufficient number of shares to maintain their existing ownership percentage. Rights to purchase shares in these circumstances are known as preemptive rights. By law, we may not allow holders of our shares or ADSs who are located in the United States to exercise any preemptive rights in any future capital increases unless (1) we file a registration statement with the U.S. Securities and Exchange Commission, which we refer to as the SEC, with respect to that future issuance of shares or (2) the offering qualifies for an exemption from the registration requirements of the U.S. Securities Act of 1933. At the time of any future capital increase, we will evaluate the costs and potential liabilities associated with filing a registration statement with the SEC, as well as the benefits of preemptive rights to holders of our shares in the form of ADSs in the United States and any other factors that we consider important in determining whether to file a registration statement.

We may decide not to file a registration statement with the SEC to allow holders of our shares or ADSs who are located in the United States to participate in a preemptive rights offering. In addition, under current Mexican law, the sale by the ADS depositary of preemptive rights and the distribution of the proceeds from such sales to the holders of our shares in the form of ADSs is not possible. As a result, the equity interest of holders of our shares in the form of ADSs would be diluted proportionately. See “Item 10. Additional Information—Bylaws—Preemptive Rights.”

The protections afforded to minority shareholders in Mexico are different from those afforded to minority shareholders in the United States.

Under Mexican law, the protections afforded to minority shareholders are different from, and may be less than, those afforded to minority shareholders in the United States. Mexican laws do not provide a remedy to shareholders relating to violations of fiduciary duties. There is no procedure for class actions as such actions are conducted in the United States and there are different procedural requirements for bringing shareholder lawsuits against directors for the benefit of companies. Therefore, it may be more difficult for minority shareholders to enforce their rights against us, our directors or our controlling shareholders than it would be for minority shareholders of a United States company.

Investors may experience difficulties in enforcing civil liabilities against us or our directors, officers and controlling persons.

FEMSA is organized under the laws of Mexico, and most of our directors, officers and controlling persons reside outside the United States. In addition, all or a substantial portion of our assets and their respective assets are located outside the United States. As a result, it may be difficult for investors to effect service of process within the United States on such persons or to enforce judgments against them, including any action based on civil liabilities under the U.S. federal securities laws. There is doubt as to the enforceability against such persons in Mexico, whether in original actions or in actions to enforce judgments of U.S. courts, of liabilities based solely on the U.S. federal securities laws.

Developments in other countries may adversely affect the market for our securities.

The market value of securities of Mexican companies is, to varying degrees, influenced by economic and securities market conditions in other emerging market countries. Although economic conditions are different in each country, investors’ reaction to developments in one country can have effects on the securities of issuers in other countries, including Mexico. We cannot assure you that events elsewhere, especially in emerging markets, will not adversely affect the market value of our securities.

The failure or inability of our subsidiaries to pay dividends or other distributions to us may adversely affect us and our ability to pay dividends to holders of ADSs.

FEMSA is a holding company. Accordingly, FEMSA’s cash flows are principally derived from dividends, interest and other distributions made to FEMSA by its subsidiaries. Currently, FEMSA’s subsidiaries do not have contractual obligations that require them to pay dividends to FEMSA. In addition, debt and other contractual obligations of our subsidiaries may in the future impose restrictions on our subsidiaries’ ability to make dividend or other payments to FEMSA, which in turn may adversely affect FEMSA’s ability to pay dividends to shareholders and meet its debt and other obligations. As of December 31, 2011, FEMSA had no restrictions on its ability to pay dividends. Given the exchange of 100% of our FEMSA Cerveza business for a 20% economic interest in the Heineken Group, FEMSA’s non-controlling shareholder position in Heineken N.V. and Heineken Holding N.V. means that it will be unable to require payment of dividends with respect to the Heineken N.V. or Heineken Holding N.V. shares.

Risks Related to Mexico and the Other Countries in Which We Operate

Adverse economic conditions in Mexico may adversely affect our financial position and results from operations.

We are a Mexican corporation, and our Mexican operations are our single most important geographic territory. Given the exchange of 100% of our FEMSA Cerveza business for a 20% economic interest in the Heineken Group, FEMSA shareholders may face a lesser degree of exposure with respect to economic conditions in Mexico and a greater degree of indirect exposure to the political, economic and social circumstances affecting the markets in which Heineken is present. For the year ended December 31, 2011, 60% of our consolidated total revenues were attributable to Mexico and at the net income level the percentage attributable to our Mexican

operations is further reduced. The Mexican economy experienced a downturn as a result of the impact of the global financial crisis on many emerging economies that began in the second half of 2008 and continued through 2010. In the fourth quarter of 2011, Mexican gross domestic product, or GDP, increased by approximately 3.7% on an annualized basis compared to the same period in 2010, due to an improvement in the manufacturing and services sectors of the economy. The Mexican economy continues to be heavily influenced by the U.S. economy, and therefore, further deterioration in economic conditions in, or delays in recovery of, the U.S. economy may hinder any recovery in Mexico. In the past, Mexico has experienced both prolonged periods of weak economic conditions and deteriorations in economic conditions that have had a negative impact on our results from operations. Given the continuing global macroeconomic downturn in 2009 and 2010, and the slow and uncertain recovery in 2011, which also affected the Mexican economy, we cannot assure you that such conditions will not have a material adverse effect on our results from operations and financial position going forward.

Our business may be significantly affected by the general condition of the Mexican economy, or by the rate of inflation in Mexico, interest rates in Mexico and exchange rates for, or exchange controls affecting, the Mexican peso. Decreases in the growth rate of the Mexican economy, periods of negative growth and/or increases in inflation or interest rates may result in lower demand for our products, lower real pricing of our products or a shift to lower margin products. Because a large percentage of our costs and expenses are fixed, we may not be able to reduce costs and expenses upon the occurrence of any of these events, and our profit margins may suffer as a result.

In addition, an increase in interest rates in Mexico would increase the cost to us of variable rate debt, which constituted 41% of our total debt as of December 31, 2011 (including the effect of interest rate swaps), and have an adverse effect on our financial position and results from operations.

Depreciation of the Mexican peso relative to the U.S. dollar could adversely affect our financial position and results from operations.

Depreciation of the Mexican peso relative to the U.S. dollar increases the cost to us of a portion of the raw materials we acquire, the price of which is paid in or determined with reference to U.S. dollars, and of our debt obligations denominated in U.S. dollars and thereby negatively affects our financial position and results from operations. A severe devaluation or depreciation of the Mexican peso may result in disruption of the international foreign exchange markets and may limit our ability to transfer or to convert Mexican pesos into U.S. dollars and other currencies for the purpose of making timely payments of interest and principal on our U.S. dollar-denominated debt or obligations in other currencies. Although the value of the Mexican peso against the U.S. dollar had been fairly stable until mid-2008, in the fourth quarter of 2008, the Mexican peso depreciated approximately 27% compared to the fourth quarter of 2007. Since 2008, the Mexican peso has continued to experience exchange rate fluctuations relative to the U.S. dollar, as follows. During 2009 and 2010, the Mexican peso experienced a recovery relative to the U.S. dollar of approximately 5.2% and 5.6% compared to the year of 2008 and 2009, respectively. During 2011, the Mexican peso experienced a devaluation relative to the U.S. dollar of approximately 12.7% compared to 2010. In the first quarter of 2012, the Mexican peso appreciated approximately 8.2% relative to the U.S. dollar compared to the fourth quarter of 2011.

While the Mexican government does not currently restrict, and since 1982 has not restricted, the right or ability of Mexican or foreign persons or entities to convert Mexican pesos into U.S. dollars or to transfer other currencies out of Mexico, the Mexican government could institute restrictive exchange rate policies in the future, as it has done in the past. Currency fluctuations may have an adverse effect on our financial position, results from operations and cash flows in future periods.

When the financial markets are volatile, as they have been in recent periods, our results from operations may be substantially affected by variations in exchange rates and commodity prices, and to a lesser degree, interest rates. These effects include foreign exchange gain and loss on assets and liabilities denominated in U.S. dollars, fair value gain and loss on derivative financial instruments, commodities prices and changes in interest income and interest expense. These effects can be much more volatile than our operating performance and our operating cash flows.

Political events in Mexico could adversely affect our operations.

Mexican political events may significantly affect our operations. Presidential elections in Mexico occur every six years, and the most recent election occurred in July 2006. Elections of the senate also occurred in July 2006, and although thePartido Acción Nacional(or the PAN) won a plurality of the seats in the Mexican congress in the election, no party succeeded in securing a majority. Elections of theCámara de Diputados(House of Representatives) occurred in 2009, and although thePartido Revolucionario Institucional(or the PRI) won a plurality of seats in the House of Representatives, no party succeeded in securing a majority. The legislative gridlock resulting from the absence of a clear majority by any single party, which is expected to continue until the Mexican presidential and federal congressional elections to be held in July 2012, has impeded the progress of structural reforms in Mexico, which may adversely affect economic conditions in Mexico, and consequently, our results of operations.

The Mexican presidential election in July 2012 will result in a change in administration, as Mexican law does not allow a sitting president to run for a second consecutive term. The presidential race is expected to be highly contested among a number of different parties, including the PRI, the PAN and thePartido de la Revolución Democrática (the Party of the Democratic Revolution, or PRD), each with its own political platform. As a result, we cannot predict which party will win the presidential election or whether changes in Mexican governmental policy will result from a change in administration. Such changes, should they occur, may adversely affect economic conditions and/or the industries in which we operate in Mexico, and therefore our results of operations and financial position.

Insecurity in Mexico could increase, and this could adversely affect our results.

The presence and increasing levels of violence among drug cartels, and between these and the Mexican law enforcement and armed forces, pose a risk to our business. Organized criminal activity and related violent incidents remained high during 2011 and the first quarter of 2012 and are relatively concentrated along the northern Mexican border, as well as in certain other Mexican states such as Sinaloa, Michoacán and Guerrero. Mexican President Felipe Calderón has acted to fight the drug cartels and has disrupted the balance of power among them. The principal driver of organized criminal activity is the drug trade that aims to supply and profit from the uninterrupted demand for drugs and the supply of weapons from the United States. This situation could impact our business because consumer habits and patterns adjust to the increased perceived and real insecurity as people refrain from going out as much and gradually shift some on-premise consumption to off-premise consumption of food and beverages on certain social occasions. Insecurity could increase, and this could therefore adversely affect our operational and financial results.

Depreciation of local currencies in other Latin American countries in which we operate may adversely affect our financial position.

Total revenues increased in certain of our non-Mexican beverage operations at a higher rate relative to their respective Mexican operations in 2010. Although this was not the case in 2011, the recurrence of such a higher rate of total revenue growth could result in a greater contribution to the respective results from operations for these territories, but may also expose us to greater risk in these territories as a result. The devaluation of the local currencies against the U.S. dollar in our non-Mexican territories can increase our operating costs in these countries, and depreciation of the local currencies against the Mexican peso can negatively affect our results from operations for these countries. In recent years, the value of the currency in the countries in which we operate had been relatively stable except in Venezuela. Future currency devaluation or the imposition of exchange controls in any of these countries, including Mexico, would have an adverse effect on our financial position and results from operations.

ITEM 4.INFORMATION ON THE COMPANY

The Company

Overview

We are a Mexican company headquartered in Monterrey, Mexico, and our origin dates back to 1890. Our company was incorporated on May 30, 1936 and has a duration of 99 years. The duration can be extended indefinitely by resolution of our shareholders. Our legal name is Fomento Económico Mexicano, S.A.B. de C.V., and in commercial contexts we frequently refer to ourselves as FEMSA. Our principal executive offices are located at General Anaya No. 601 Pte., Colonia Bella Vista, Monterrey, Nuevo León 64410, Mexico. Our telephone number at this location is (52-81) 8328-6000. Our website is www.femsa.com. We are organized as asociedad anónima bursátil de capital variable under the laws of Mexico.

We conduct our operations through the following principal holding companies, each of which we refer to as a principal sub-holding company:

Coca-Cola FEMSA, which engages in the production, distribution and marketing of soft drinks;

FEMSA Comercio, which operates convenience stores; and

CB Equity, which holds our investment in Heineken.

On April 30, 2010, FEMSA announced the closing of the transaction pursuant to which FEMSA agreed to exchange 100% of its beer operations for a 20% economic interest in the Heineken Group. Under Mexican FRS, we have reclassified our consolidated statements of income and cash flows for the year ended December 31, 2009 to reflect FEMSA Cerveza as a discontinued operation. However, FEMSA Cerveza is not a discontinued operation under U.S. GAAP. See “Item 5. Operating and Financial Review and Prospects—U.S. GAAP Reconciliation” and Notes 26 and 27 to our audited consolidated financial statements.

Corporate Background

FEMSA traces its origins to the establishment of Mexico’s first brewery, Cervecería Cuauhtémoc, S.A., which we refer to as Cuauhtémoc, which was founded in 1890 by four Monterrey businessmen: Francisco G. Sada, José A. Muguerza, Isaac Garza and José M. Schneider. Descendants of certain of the founders of Cuauhtémoc are participants of the voting trust that controls the management of our company.

The strategic integration of our company dates back to 1936 when our packaging operations were established to supply crown caps to the brewery. During this period, these operations were part of what was known as the Monterrey Group, which also included interests in banking, steel and other packaging operations.

In 1974, the Monterrey Group was split between two branches of the descendants of the founding families of Cuauhtémoc. The steel and other packaging operations formed the basis for the creation of Corporación Siderúrgica, S.A. (now Alfa, S.A.B. de C.V.), controlled by the Garza Sada family, and the beverage and banking operations were consolidated under the Valores Industriales, S.A. de C.V. (the corporate predecessor of FEMSA) corporate umbrella controlled by the Garza Lagüera family. FEMSA’s shares were first listed on what is now the Bolsa Mexicana de Valores, S.A.B. de C.V. (which we refer to as the Mexican Stock Exchange) on September 19, 1978. Between 1977 and 1981, FEMSA diversified its operations through acquisitions in the soft drinks and mineral water industries, the establishment of the first convenience stores under the trade name OXXO and other investments in the hotel, construction, auto parts, food and fishing industries, which were considered non-core businesses and were subsequently divested.

In August 1982, the Mexican government suspended payment on its international debt obligations and nationalized the Mexican banking system. In 1985, certain controlling shareholders of FEMSA acquired a

controlling interest in Cervecería Moctezuma, S.A., which was then Mexico’s third-largest brewery and which we refer to as Moctezuma, and related companies in the packaging industry. FEMSA subsequently undertook an extensive corporate and financial restructuring that was completed in December 1988, and pursuant to which FEMSA’s assets were combined under a single corporate entity, which became Grupo Industrial Emprex, S.A. de C.V., which we refer to as Emprex.

In October 1991, certain majority shareholders of FEMSA acquired a controlling interest in Bancomer, S.A., which we refer to as Bancomer. The investment in Bancomer was undertaken as part of the Mexican government’s reprivatization of the banking system, which had been nationalized in 1982. The Bancomer acquisition was financed in part by a subscription by Emprex’s shareholders, including FEMSA, of shares in Grupo Financiero Bancomer, S.A. de C.V. (currently Grupo Financiero BBVA Bancomer, S.A. de C.V.), which we refer to as BBVA Bancomer, the Mexican financial services holding company that was formed to hold a controlling interest in Bancomer. In February 1992, FEMSA offered Emprex’s shareholders the opportunity to exchange the BBVA Bancomer shares to which they were entitled for Emprex shares owned by FEMSA. In August 1996, the shares of BBVA Bancomer that were received by FEMSA in the exchange with Emprex’s shareholders were distributed as a dividend to FEMSA’s shareholders.

Upon the completion of these transactions, we began a series of strategic transactions to strengthen the competitive positions of our operating subsidiaries. These transactions included the sale of a 30% strategic interest in Coca-Cola FEMSA to a wholly-owned subsidiary of The Coca-Cola Company and a subsequent public offering of Coca-Cola FEMSA shares, both of which occurred in 1993, and the sale of a 22% strategic interest in FEMSA Cerveza to Labatt Brewing Company Limited, which we refer to as Labatt, in 1994. Labatt, which was later acquired by InBev S.A., or InBev (known at the time of the acquisition of Labatt as Interbrew and currently referred to as A-B InBev), subsequently increased its interest in FEMSA Cerveza to 30%rights).

In 1998, we completed a reorganization that:

changed our capital structure by converting our outstanding capital stock at the time of the reorganization into BD Units and B Units, and

united the shareholders of FEMSA and the former shareholders of Emprex at the same corporate level through an exchange offer that was consummated on May 11, 1998.

As part of the reorganization, FEMSA listed ADSs on the NYSE representing BD Units, and listed the BD Units and its B Units on the Mexican Stock Exchange.

In May 2003, our subsidiary Coca-Cola FEMSA expanded its operations throughout Latin America by acquiring 100% of Panamerican Beverages, Inc., which we refer to as Panamco, then the largest soft drink bottler in Latin America in terms of sales volume in 2002. Through its acquisition of Panamco, Coca-Cola FEMSA began producing and distributingCoca-Cola trademark beverages in additional territories in Mexico, Central America, Colombia, Venezuela and Brazil, along with bottled water, beer and other beverages in some of these territories. The Coca-Cola Company and its subsidiaries received Series D Shares in exchange for their equity interest in Panamco of approximately 25%.

In August 2004, we consummated a series of transactions with InBev, Labatt and certain of their affiliates to terminate the existing arrangements between FEMSA Cerveza and Labatt. As a result of these transactions, FEMSA acquired 100% ownership of FEMSA Cerveza and previously existing arrangements among affiliates of FEMSA and InBev relating to governance, transfer of ownership and other matters with respect to FEMSA Cerveza were terminated.

In June 2005, we consummated an equity offering of 80.5 million BD Units (including BD Units in the form of ADSs) and 52.78 million B units that resulted in net proceeds to us of US$ 700 million after underwriting spreads and commissions. We used the proceeds of the equity offering to refinance indebtedness incurred in connection with the transactions with InBev, Labatt and certain of their affiliates.

In January 2006, FEMSA Cerveza, through one of its subsidiaries, acquired 68% of the equity of the Brazilian brewer Cervejarias Kaiser, which we refer to as Kaiser, from the Molson Coors Brewing Company, or Molson Coors, for US$ 68 million. Molson Coors retained a 15% ownership stake in Kaiser, while Heineken N.V.’s ownership of 17% remained unchanged. In December 2006, Molson Coors completed its exit from Kaiser by exercising its option to sell its 15% holding to FEMSA Cerveza. On December 22, 2006, FEMSA Cerveza made a capital increase of US$ 200 million in Kaiser. At the time, Heineken N.V. elected not to participate in the increase, thereby diluting its 17% interest in Kaiser to 0.17%, and FEMSA Cerveza thereby increased its stake to 99.83% of the equity of Kaiser. However, in August 2007, FEMSA Cerveza and Heineken N.V. closed a stock purchase agreement whereby Heineken N.V. purchased the shares necessary to regain its 17% interest in Kaiser. As a result of this transaction, FEMSA Cerveza obtained ownership of 83% of Kaiser and Heineken N.V. obtained ownership of 17%.

In November 2006, we acquired from certain subsidiaries of The Coca-Cola Company 148,000,000 Series D shares of Coca-Cola FEMSA, representing 8.02% of the total outstanding stock of Coca-Cola FEMSA. We acquired these shares at a price of US$ 427.4 million in the aggregate, pursuant to a Memorandum of Understanding with The Coca-Cola Company. As of April 20, 2012, we indirectly owned Series A Shares of Coca-Cola FEMSA equal to 50.0% of its capital stock (63.0% of its capital stock with full voting rights) and4, 2014, The Coca-Cola Company indirectly owned Series D Sharesshares equal to 28.1% of the capital stock of Coca-Cola FEMSA equal to 29.4% of its capital stock (37.0% of itsthe capital stock with full voting rights). The remaining 20.6% of Coca-Cola FEMSA’s capital stock consisted of Series L Sharesshares with limited voting rights, which trade on the Mexican Stock Exchange and/or on the NYSE in the form of ADSs under the trading symbol KOF.

In March 2007, at our company’s AGM, our shareholders approved a three-for-one stock split of FEMSA’s outstanding stock and our ADSs traded on the NYSE. The pro rata stock split had no effect on the ownership structure of FEMSA. The new units issued in the stock split were distributed by the Mexican Stock Exchange on May 28, 2007, to holders of record as of May 25, 2007, and ADSs traded on the NYSE were distributed on May 30, 2007, to holders of record as of May 25, 2007.

In November 2007, Administración, S.A.P.I. de C.V., or Administración, a Mexican company owned directly or indirectly by Coca-Cola FEMSA and by The Coca-Cola Company, acquired 58,350,908 shares representing 100% of the shares of the capital stock of Jugos del Valle, for US$ 370 million in cash, with assumed liabilities of US$ 86 million. On June 30, 2008, Administración and Jugos del Valle merged, and Jugos del Valle became the surviving entity. Subsequent to the initial acquisition of Jugos del Valle, Coca-Cola FEMSA offered to sell 30% of its interest in Administración to other Coca-Cola bottlers in Mexico. In December 2008, the surviving Jugos del Valle entity sold its operations to The Coca-Cola Company, Coca-Cola FEMSA and other bottlers ofCoca-Cola trademark brands in Brazil. These still beverage operations were integrated into a joint business with The Coca-Cola Company in Brazil. Through Coca-Cola FEMSA’s joint ventures with The Coca-Cola Company, we distribute the Jugos del Valle line of juice-based beverages and have begun to develop and distribute new products. As of December 31, 2011, 2010, 2009 and 2008, Coca-Cola FEMSA has a recorded investment of 19.8% of the capital stock of Jugos del Valle.

In April 2008, FEMSA shareholders approved a proposal to amend our bylaws in order to preserve the unit structure for our shares that has been in place since May 1998, and to maintain our existing share structure beyond May 11, 2008. Our bylaws previously provided that on May 11, 2008 our Series D-B Shares would convert into Series B Shares and our Series D-L Shares would convert into Series L Shares with limited voting rights. In addition, our bylaws provided that, on May 11, 2008, our current unit structure would cease to exist and each of our B Units would be unbundled into five Series B Shares, while each BD Unit would unbundle into three Series B Shares and two newly issued Series L Shares. Following the April 22, 2008 shareholder approvals, the automatic conversion of our share and unit structures no longer exist, and, absent shareholder action, our share structure will continue to be comprised of Series B Shares, which must represent not less than 51% of our outstanding capital stock, and Series D-B and Series D-L Shares, which together may represent up to 49% of our outstanding capital stock. Our Unit structure, absent shareholder action, will continue to consist of B Units, which bundle five Series B Shares, and BD Units, which bundle one Series B Share, two Series D-B Shares and two Series D-L Shares. See “Item 9. The Offer and Listing—Description of Securities.”

In May 2008, Coca-Cola FEMSA completed its acquisition of Refrigerantes Minas Gerais, Ltda., or REMIL, in Brazil for US$ 364.1 million, net of cash received, and assumed liabilities of US$ 196.9 million.

In January 2010, FEMSA announced that its Board of Directors unanimously approved a definitive agreement under which FEMSA would exchange its FEMSA Cerveza business for a 20% economic interest in Heineken, one of the world’s leading brewers. Under the terms of the agreement, FEMSA received 43,018,320 shares of Heineken Holding N.V. and 43,009,699 shares of Heineken N.V., with an additional 29,172,504 shares of Heineken N.V. (which shares we refer to as the Allotted Shares) to be delivered pursuant to an allotted share delivery instrument, or the ASDI. Heineken also assumed US$ 2.1 billion of indebtedness, including FEMSA Cerveza’s unfunded pension obligations. The Allotted Shares were delivered to FEMSA in several installments during 2010 and 2011, with the final installment delivered on October 5, 2011. As of December 31, 2011, FEMSA’s interest in Heineken N.V. represented 12.53% of Heineken N.V.’s outstanding capital and 14.94% of Heineken Holding N.V.’s outstanding capital. The principal terms of the Heineken transaction documents are summarized below in “Item 10. Additional Information—Material Contracts.”

In February 2010, FEMSA signed an agreement with subsidiaries of The Coca-Cola Company to amend the shareholders agreement for Coca-Cola FEMSA. The purpose of the amendment is to set forth that the appointment and compensation of the chief executive officer and all officers reporting to the chief executive officer, as well as the adoption of decisions related to the ordinary operations of Coca-Cola FEMSA, shall only require a simple majority vote of the board of directors. Decisions related to extraordinary matters (such as business acquisitions or combinations in an amount exceeding US$ 100 million, among others) shall continue to require the vote of the majority of the board of directors, including the affirmative vote of two of the board members appointed by The Coca-Cola Company. The amendment was approved at Coca-Cola FEMSA’s extraordinary shareholders meeting on April 14, 2010, and is reflected in the bylaws of Coca-Cola FEMSA. This amendment was signed without transfer of any consideration. The percentage of our voting interest in our subsidiary Coca-Cola FEMSA remains the same after the signing of this amendment.

In April 2010, Heineken N.V. and Heineken Holding N.V. held their AGM, and approved the acquisition of 100% of the shares of the beer operations owned by FEMSA, under the terms announced in January 2010. The AGM of Heineken appointed, subject to the completion of the acquisition of FEMSA’s beer operations, Mr. Jose Antonio Fernández Carbajal as member of the Board of Directors of Heineken Holding N.V. and the Heineken Supervisory Board, and Mr. Javier Astaburuaga Sanjines as second representative in the Heineken Supervisory Board. Their appointments became effective on April 30, 2010.

In April 2010, FEMSA held its AGM, during which shareholders approved the transaction with Heineken. Shareholders approved the exchange of 100% of FEMSA’s beer operations in Mexico and Brazil for a 20% economic interest in the Heineken Group, and the assumption by Heineken of debt in the amount of US$2.1 billion, under the transaction terms described in January 2010.

In April 2010, FEMSA announced the closing of the transaction pursuant to which FEMSA agreed to exchange 100% of its beer operations for a 20% economic interest in the Heineken Group. The principal terms of the Heineken transaction documents are summarized below in “Item 10. Additional Information—Material Contracts.”

In September 2010, FEMSA sold Promotora de Marcas Nacionales, S. de R.L. de C.V., which we refer to as Promotora, to The Coca-Cola Company. Promotora was the owner of theMundet brands of soft drinks in Mexico.

In September 2010, FEMSA signed definitive agreements with GPC III, B.V. to sell its flexible packaging and label operations, Grafo Regia, S.A. de C.V. This transaction was part of FEMSA’s strategy to divest non-core assets. The transaction was closed on December 31, 2010.

During the third quarter of 2010, Coca-Cola FEMSA completed a transaction with a Brazilian subsidiary of The Coca-Cola Company to produce, sell and distributeMatte Leão branded products. This transaction reinforced Coca-Cola FEMSA’s non-carbonated product offering through the platform that is operated by The Coca-Cola Company and its bottling partners in Brazil. As a part of the agreement, Coca-Cola FEMSA has been selling and distributing certainMatte Leão branded ready-to-drink products since the first quarter of 2010. As of April 20, 2012, Coca-Cola FEMSA had a 19.4% indirect interest in theMatte Leãobusiness in Brazil.

In March 2011, a consortium of investors formed by FEMSA, the Macquarie Mexican Infrastructure Fund and other investors, acquired Energía Alterna Istmeña, S. de R.L. de C.V., which we refer to as EAI, and Energía Eólica Mareña, S.A. de C.V., which we refer to as EEM, from subsidiaries of Preneal, S.A., which we refer to as Preneal. EAI and EEM together constitute the Mareña Renovables Wind Power Farm, a 396 megawatt late-stage wind energy project in the southeastern region of the State of Oaxaca. The Mareña Renovables Wind Power Farm is expected to be the largest wind power farm in Latin America.

In March 2011, Coca-Cola FEMSA, with The Coca-Cola Company and through Compañía Panameña de Bebidas S.A.P.I. de C.V., acquired Grupo Industrias Lácteas, which we refer to as Estrella Azul, a Panamanian company engaged for more than 50 years in the dairy and juice-based beverage categories. Coca-Cola FEMSA acquired a 50% interest and will continue to develop this business with The Coca-Cola Company. Beginning in April 2011, both The Coca-Cola Company and Coca-Cola FEMSA commenced the gradual integration of Estrella Azul into the existing beverage platform they share for the development of non-carbonated products in Panama.

In October 2011, Coca-Cola FEMSA merged with Administradora de Acciones del Noreste, S.A. de C.V., which constituted the beverage division of Grupo Tampico, S.A. de C.V. (which we refer to as Grupo Tampico) and was one of the largest family-ownedCoca-Cola product bottlers in Mexico, as calculated by sales volume. This franchise territory operates in the states of Tamaulipas, San Luis Potosí and Veracruz, as well as in certain parts of the states of Hidalgo, Puebla and Querétaro, and sold 155.7 million unit cases of beverages in 2011. The aggregate enterprise value at the announcement date of this transaction was Ps. 9,300 million. Grupo Tampico’s principal shareholders received 63.5 million newly issued Coca-Cola FEMSA Series L Shares. Coca-Cola FEMSA began to consolidate the beverage division of Grupo Tampico in its financial statements as of October 2011.

In December 2011, Coca-Cola FEMSA began the construction of a production plant in Minas Gerais, Brazil, which will require an investment of 250 million Brazilian reais (equivalent to approximately US$ 140 million). We expect that the construction will generate 800 direct and indirect jobs. As of December 31, 2011, it was anticipated that the new plant would be completed within 18 months and begin operations in June 2013. The plant will be located on a parcel of land 300,000 square meters in size, and it is expected that by 2015 the annual production capacity will be approximately 2.1 billion liters of sparkling beverages, representing an increase of approximately 47% as compared to the current installed capacity of Coca-Cola FEMSA’s plant in Belo Horizonte, Brazil. The new plant will produce all of Coca-Cola FEMSA’s existing brands and presentations ofCoca-Cola products.

In December 2011, Coca-Cola FEMSA merged with the beverage division of Corporación de los Ángeles, S.A. de C.V. (which we refer to as Grupo CIMSA), which division was a Mexican family-owned bottler ofCoca-Cola trademark products. This franchise territory operates mainly in the states of Morelos and Mexico, as well as in certain parts of the states of Guerrero and Michoacán, and sold 154.8 million unit cases of beverages in 2011. The aggregate enterprise value at the announcement date of this transaction was Ps. 11,000 million. A total of 75.4 million new Coca-Cola FEMSA Series L Shares were issued in connection with the transaction, and Coca-Cola FEMSA began to consolidate the beverage division of Grupo CIMSA in its financial statements as of December 2011. As part of its merger with the beverage division of Grupo CIMSA, Coca-Cola FEMSA acquired a 13.2% equity interest in Promotora Industrial Azucarera, S.A. de C.V., which we refer to as Piasa.

On December 15, 2011, Coca-Cola FEMSA entered into an agreement to merge the beverage division of Grupo Fomento Queretano, S.A.P.I. de C.V. (which we refer to Grupo Fomento Queretano) into Coca-Cola FEMSA. Grupo Fomento Queretano’s beverage division operates mainly in the Mexican state of Querétaro, as well as in parts of the states of Mexico, Hidalgo and Guanajuato. The merger agreement was approved by both Coca-Cola FEMSA’s and Grupo Fomento Queretano’s boards of directors, and is subject to the approval of theComisión Federal de Competencia (the Mexican Antitrust Commission, or the CFC) and of the shareholders meetings of both companies. The transaction will involve the issuance of approximately 45.1 million new Coca-Cola FEMSA Series L Shares, and in addition Coca-Cola FEMSA will assume Ps. 1,221 million in net debt. This transaction is expected to be completed in the second quarter of 2012.

In February 2012, Coca-Cola FEMSA announced that it had entered into a 12-month exclusivity agreement with The Coca-Cola Company to evaluate the potential acquisition by Coca-Cola FEMSA of a controlling ownership stake in the bottling operations owned by The Coca-Cola Company in the Philippines. Both parties believe that Coca-Cola FEMSA’s expertise and successful track record operating in fragmented markets and emerging economies could be effectively deployed in such territory, and contribute significantly toward expanding the penetration of, and consumer preference for, The Coca-Cola Company’s brands in that market. This exclusivity agreement does not require either party to enter into any transaction, and there can be no assurances that a definitive agreement will be executed.

On February 23, 2012, a wholly-owned subsidiary of Mitsubishi Corporation, and Stichting Depositary PGGM Infrastructure Funds, a pension fund managed by PGGM, acquired the 45% interest held by FEMSA in the parent companies of the Mareña Renovables Wind Power Farm. Certain subsidiaries of FEMSA, FEMSA Comercio and Coca-Cola FEMSA have entered into 20-year wind power supply agreements with the Mareña Renovables Wind Power Farm to purchase energy output produced by it. These agreements will remain in full force and effect. The sale of FEMSA’s participation as an investor will result in a gain.

Ownership Structure

We conduct our business through our principal sub-holding companies as shown in the following diagram and table:

Principal Sub-holding Companies—Ownership Structure

As of March 31, 2012

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(1)Compañía Internacional de Bebidas, S.A. de C.V., which we refer to as CIBSA.

(2)Percentage of capital stock, equal to 63.0% of capital stock with full voting rights.

(3)Ownership in CB Equity held through various FEMSA subsidiaries.

(4)Combined economic interest in Heineken N.V. and Heineken Holding N.V.

The following table presents an overview of our operations by reportable segment and by geographic region:

Operations by Segment—Overview

Year Ended December 31, 2011 and % of growth vs. last year(1)

   Coca-Cola FEMSA  FEMSA Comercio  CB Equity(2) 
   (in millions of Mexican pesos,
except for employees and percentages)
    

Total revenues

   Ps.124,715     20.5  Ps.74,112     19.0  Ps. —       —  %  

Income from operations

   20,152     18.0  6,276     20.7  (7)     (133)%  

Total assets

   151,608     32.9  26,998     14.0  76,791     14.6%  

Employees

   78,979     15.4  83,820     14.7  —       N/a  

Total Revenues Summary by Segment(1)

   Year Ended December 31, 
   2011   2010   2009 
   (in millions of Mexican pesos) 

Coca-Cola FEMSA

   Ps.124,715     Ps.103,456     Ps.102,767  

FEMSA Comercio

   74,112     62,259     53,549  

CB Equity(2)

   —       —       N/a  

Other

   13,373     12,010     10,991  

Consolidated total revenues(3)

   Ps.203,044     Ps.169,702     Ps.160,251  

Total Revenues Summary by Geographic Region(4)(5)

   Year Ended December 31, 
    2011   2010   2009 

Mexico and Central America(3)(6)

   Ps.130,256     Ps.111,769     Ps.101,023  

South America(3)(7)

   53,113     44,468     37,507  

Venezuela

   20,173     14,048     22,448  

Consolidated total revenues(3)

   Ps.203,044     Ps.169,702     Ps.160,251  

(1)The sum of the financial data for each of our segments and percentages with respect thereto differ from our consolidated financial information due to intercompany transactions, which are eliminated in consolidation, and certain assets and activities of FEMSA.

(2)CB Equity holds Heineken N.V. and Heineken Holding N.V. shares.

(3)For 2009, consolidated total revenues have been modified to exclude FEMSA Cerveza financial information due to its presentation as a discontinued operation.

(4)In 2011, Coca-Cola FEMSA changed its business structure and organization. As a result, revenues by geographic region have been regrouped into the following two regions: Mexico and Central America; and South America. See Note 25 to our audited consolidated financial statements.

(5)The sum of the financial data for each geographic region differs from our consolidated financial information due to intercompany transactions, which are eliminated in consolidation.

(6)Central America includes Guatemala, Nicaragua, Costa Rica and Panama. Domestic (Mexico-only) revenues were Ps. 122,690 million, Ps. 105,448 million and Ps. 94,819 million for the years ended December 31, 2011, 2010 and 2009, respectively.

(7)Includes Colombia, Brazil and Argentina. South America revenues include Brazilian revenues of Ps. 31,405 million, Ps. 27,070 million and Ps. 21,465 million, and Colombian revenues of Ps. 12,320 million, Ps. 11,057 million and Ps. 9,904 million, each for the years ended December 31, 2011, 2010 and 2009, respectively.

Significant Subsidiaries

The following table sets forth our significant subsidiaries as of February 29, 2012:

Name of Company

Jurisdiction of
Establishment
Percentage
Owned

CIBSA

Mexico100.0

Coca-Cola FEMSA(1)

Mexico  50.0

Propimex, S. de R.L. de C.V. (a limited liability company; formerly Propimex, S.A. de C.V.)

Mexico  50.0

Controladora Interamericana de Bebidas, S.A. de C.V.

Mexico  50.0

Coca-Cola FEMSA de Venezuela, S.A. (formerly Panamco Venezuela, S.A. de C.V.)

Venezuela  50.0

Spal Industria Brasileira de Bebidas, S.A.

Brazil  48.9

FEMSA Comercio

Mexico100.0

CB Equity

United Kingdom100.0

(1)Percentage of capital stock. FEMSA owns 63.0% of the capital stock with full voting rights.

Business Strategy

FEMSA is a leading company that participates in the non-alcoholic beverage industry through Coca-Cola FEMSA, the largest independent bottler ofCoca-Cola products in the world in terms of sales volume; in the retail industry through FEMSA Comercio, operating the largest and fastest-growing chain of convenience stores in Latin America; and in the beer industry, through its ownership of the second-largest equity stake in Heineken, one of the world’s leading brewers, with operations in over 70 countries.

We understand the importance of connecting with our end consumers by interpreting their needs, and ultimately delivering the right products to them for the right occasions and the optimal value proposition. We strive to achieve this by developing brand value, expanding our significant distribution capabilities, and improving the efficiency of our operations while aiming to reach our full potential. We continue to improve our information gathering and processing systems in order to better know and understand what our consumers want and need, and we are improving our production and distribution by more efficiently leveraging our asset base.

We believe that the competencies that our businesses have developed can be replicated in other geographic regions. This underlying principle guided our consolidation efforts, which culminated in Coca-Cola FEMSA’s acquisition of Panamco in May 2003. The continental platform that this combination produced—encompassing a significant territorial expanse in Mexico and Central America, including some of the most populous metropolitan areas in Latin America—has provided us with opportunities to create value through both an improved ability to execute our strategies and the use of superior marketing tools. We have also increased our capabilities to operate and succeed in other geographic regions, by developing significant management and marketing tools to gain an understanding of local consumer needs and trends, as is the case with OXXO’s new Colombian operations. Going forward, we intend to use those capabilities to continue our international expansion of both Coca-Cola FEMSA and OXXO.

Our ultimate objectives are achieving sustainable revenue growth, improving profitability and increasing the return on invested capital in each of our operations. We believe that by achieving these goals we will create sustainable value for our shareholders.

Coca-Cola FEMSA

Overview

Coca-Cola FEMSA is the largest franchise bottler ofCoca-Colatrademark beverages in the world. Coca-Cola FEMSA operates in the following territories:

Mexico – a substantial portion of central Mexico (including Mexico City and the states of Michoacán and Guanajuato) and the southeast and northeast of Mexico (including the Gulf region).

Central America – Guatemala (Guatemala City and surrounding areas), Nicaragua (nationwide), Costa Rica (nationwide) and Panama (nationwide).

Colombia – most of the country.

Venezuela – nationwide.

Brazil – the area of greater São Paulo, Campinas, Santos, the state of Mato Grosso do Sul, part of the state of Minas Gerais and part of the state of Goiás.

Argentina – Buenos Aires and surrounding areas.

Coca-Cola FEMSA was organized on October 30, 1991 as asociedad anónima de capital variable (a variable capital stock corporation) under the laws of Mexico with a duration of 99 years. On December 5, 2006, as required by amendments to the Mexican Securities Law, Coca-Cola FEMSA became asociedad anónima bursátil de capital variable (a listed variable capital stock corporation). Coca-Cola FEMSA’s legal name is Coca-Cola FEMSA, S.A.B. de C.V. Coca-Cola FEMSA’s principal executive offices are located at Guillermo González Camarena No. 600, Col. Centro de Ciudad Santa Fe, Delegación Álvaro Obregón, México, D.F., 01210, México. Coca-Cola FEMSA’s telephone number at this location is (52-55) 5081-5100. Coca-Cola FEMSA’s website is www.coca-colafemsa.com.

The following is an overview of Coca-Cola FEMSA’s operations by reporting segment in 2011.

Operations by Reporting Segment—Overview

Year Ended December 31, 2011(1)

   Total
Revenues
   Percentage of
Total Revenues
  Income from
Operations
   Percentage of
Income from
Operations
 

Mexico and Central America(2)

   52,196     41.9  8,906     44.2

South America (excluding Venezuela)(3)

   52,408     42.0  7,943     39.4

Venezuela

   20,111     16.1  3,303     16.4

Consolidated

   124,715     100.0  20,152     100.0

(1)Expressed in millions of Mexican pesos, except for percentages.

(2)Includes Mexico, Guatemala, Nicaragua, Costa Rica and Panama. Includes results of the beverage division of Grupo Tampico from October 2011 and of the beverage division of Grupo CIMSA from December 2011.

(3)Includes Colombia, Brazil and Argentina.

Corporate History

In 1979, one of our subsidiaries acquired certain sparkling beverage bottlers that are now a part of Coca-Cola FEMSA. At that time, the acquired bottlers had 13 Mexican distribution centers operating 701 distribution routes, and their production capacity was 83 million physical cases. In 1991, FEMSA transferred its ownership in the bottlers to FEMSA Refrescos, S.A. de C.V., the corporate predecessor of Coca-Cola FEMSA, S.A.B. de C.V.

In June 1993, a subsidiary of The Coca-Cola Company subscribed for 30% of Coca-Cola FEMSA’s capital stock in the form of Series D Shares for US$ 195 million. In September 1993, FEMSA sold Series L Shares that

represented 19% of Coca-Cola FEMSA’s capital stock to the public, and Coca-Cola FEMSA listed these shares on the Mexican Stock Exchange and in the form of ADSs on the NYSE. In a seriesNew York Stock Exchange, constitute the remaining 24.0% of transactions between 1994 and 1997, Coca-Cola FEMSA’s capital stock.

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Business Strategy

Coca-Cola FEMSA acquiredoperates with a large geographic footprint in Latin America. In January 2014, Coca-Cola FEMSA restructured its operations under four new divisions: (1) Mexico and Central America (covering certain territories in Argentina and additional territories in southern Mexico.

In May 2003, Coca-Cola FEMSA acquired Panamco and began producing and distributingCoca-Colatrademark beverages in additional territories in the central and the gulf regions of Mexico and in Central America (Guatemala,Guatemala, and all of Nicaragua, Costa Rica and Panama), (2) South America (covering certain territories in Argentina, most of Colombia Venezuela and all of Venezuela), (3) Brazil (covering a major part of the states of São Paulo and Minas Gerais, the states of Paraná and Mato Grosso do Sul and part of the states of Rio de Janeiro and Goiás), and (4) Asia (covering all of the Philippines through a joint venture with The Coca Cola Company). Through these divisions, Coca-Cola FEMSA expects to create a more flexible structure to execute its strategies and extend its track record of growth. Through December 31, 2013, Coca-Cola FEMSA managed its business under two divisions—Mexico and Central America and South America. With this new business structure, Coca-Cola FEMSA aligned its business strategies more efficiently, ensuring a faster introduction of new products and categories, and a more rapid and effective design and deployment of commercial models.

One of Coca-Cola FEMSA’s goals is to maximize growth and profitability to create value for its shareholders. Coca-Cola FEMSA’s efforts to achieve this goal are based on: (1) transforming its commercial models to focus on its customers’ value potential and using a value-based segmentation approach to capture the industry’s value potential; (2) implementing multi-segmentation strategies in its major markets to target distinct market clusters divided by consumption occasion, competitive intensity and socioeconomic levels; (3) implementing well-planned product, packaging and pricing strategies through different distribution channels; (4) driving product innovation along with bottled water, beerits different product categories; (5) developing new businesses and other beverages in somedistribution channels; and (6) achieving the full operating potential of its commercial models and processes to drive operational efficiencies throughout its company. In furtherance of these territories. As a result ofefforts, Coca-Cola FEMSA intends to continue to focus on, among other initiatives, the acquisition, the interest offollowing:

working with The Coca-Cola Company to develop a business model to continue exploring and participating in the capital stocknew lines of Coca-Cola FEMSA increased from 30.0% to 39.6%.

During August 2004, Coca-Cola FEMSA conducted a rights offering to allowbeverages, extending existing holders ofproduct lines and effectively advertising and marketing its Series L Sharesproducts;

developing and ADSsexpanding its still beverage portfolio through innovation, strategic acquisitions and by entering into agreements to acquire newly-issued Series L Shares in the form of Series L Shares and ADSs, respectively, at the same price per share at which we andcompanies with The Coca-Cola Company;

expanding its bottled water strategy with The Coca-Cola Company subscribedthrough innovation and selective acquisitions to maximize profitability across its market territories;

strengthening its selling capabilities and go-to-market strategies, including pre-sale, conventional selling and hybrid routes, in connection withorder to get closer to its clients and help them satisfy the Panamco acquisition. In March 2006,beverage needs of consumers;

implementing selective packaging strategies designed to increase consumer demand for its shareholders approvedproducts and to build a strong returnable base for the non-cancellationCoca-Cola brand;

replicating its best practices throughout the value chain;

rationalizing and adapting its organizational and asset structure in order to be in a better position to respond to a changing competitive environment;

committing to building a multi-cultural collaborative team, from top to bottom; and

broadening its geographic footprint through organic growth and strategic joint ventures, mergers and acquisitions.

Coca-Cola FEMSA seeks to increase per capita consumption of the 98,684,857 Series L Shares (equivalent to approximately 9.87 million ADSs, or over one-third of the issued Series L Shares at the time) that were not subscribed forits products in the rights offeringterritories in which were available for subscription at a priceit operates. To that end, Coca-Cola FEMSA’s marketing teams continuously develop sales strategies tailored to the different characteristics of no less than US$ 2.216 per share or its equivalent in Mexican currency.

In November 2006, we acquired, through a subsidiary, 148,000,000various territories and distribution channels. Coca-Cola FEMSA Series D Shares from certain subsidiaries ofcontinues to develop its product portfolio to better meet market demand and maintain its overall profitability. To stimulate and respond to consumer demand, Coca-Cola FEMSA continues to introduce new categories, products and presentations.See “—Product and Packaging Mix.” In addition, because Coca-Cola FEMSA views its relationship with The Coca-Cola Company representing 9.4% of the total outstanding voting shares and 8.0% of the total outstanding equity ofas integral to its business, Coca-Cola FEMSA uses market information systems and strategies developed with The Coca-Cola Company to improve its business and marketing strategies.See “—Marketing.”

Coca-Cola FEMSA also continuously seeks to increase productivity in its facilities through infrastructure and process reengineering for improved asset utilization. Coca-Cola FEMSA’s capital expenditure program includes investments in production and distribution facilities, bottles, cases, coolers and information systems. Coca-Cola FEMSA believes that this program will allow it to maintain its capacity and flexibility to innovate and to respond to consumer demand for its products.

Coca-Cola FEMSA focuses on management quality as a key element of its growth strategy and remains committed to fostering the development of quality management at all levels. Coca-Cola FEMSA’s Strategic Talent Management Model is designed to enable it to reach its full potential by developing the capabilities of its employees and executives. This holistic model works to build the skills necessary for Coca-Cola FEMSA’s employees and executives to reach their maximum potential, while contributing to the achievement of its short- and long-term objectives. To support this capability development model, Coca-Cola FEMSA’s board of directors has allocated a priceportion of US$ 2.888 per share for an aggregate amount of US$ 427.4 million. With this purchase, we increased our ownershipits yearly operating budget to 53.7%fund these management training programs.

Sustainable development is a comprehensive part of Coca-Cola FEMSA’s capital stock. Pursuantstrategic framework for business operation and growth. Coca-Cola FEMSA bases its efforts in its Corporate Values and Ethics. Coca-Cola FEMSA focuses on three core areas, (i) its people, by encouraging the development of its employees and their families; (ii) its communities, by promoting development in the communities it serves, an attitude of health, self-care, adequate nutrition and physical activity, and evaluating the impact of its value chain; and (iii) the planet, by establishing guidelines that it believe will result in efficient use of natural resources to minimize the impact that its operations might have on the environment and create a broader awareness of caring for the environment.

Equity Method Investment in CCBPI

On January 25, 2013, as part of Coca-Cola FEMSA’s bylaws,efforts to expand its geographic reach, it acquired a 51% non-controlling majority stake in CCBPI. Coca-Cola FEMSA currently manages the acquired shares were converted from Series D Sharesday-to-day operations of the business; however, The Coca-Cola Company has certain rights with respect to Series A Shares.the operational business plan. As of December 31, 2013, Coca-Cola FEMSA’s investment under the equity method in CCBPI was Ps. 9,398 million. See Notes 10 and 26 to our consolidated financial statements. Coca-Cola FEMSA’s product portfolio in the Philippines consists ofCoca-Cola trademark beverages and Coca-Cola FEMSA’s total sales volume in 2013 reached 515 million unit cases. The operations of CCBPI are comprised of 20 production plants and serve close to 925,000 customers.

The Philippines has one of the highest per capita consumption rates of Coca-Cola products in the region and presents significant opportunities for further growth. Coca-Cola has been present in the Philippines since the start of the 20th century and since 1912 it has been locally producingCoca-Colaproducts. The Philippines received the first Coca-Cola bottling and distribution franchise in Asia. Our strategic framework for growth in the Philippines is based on three pillars: portfolio, route to market and supply chain.

Coca-Cola FEMSA’s Territories

The following map shows Coca-Cola FEMSA’s territories, giving estimates in each case of the population to which it offer products, the number of retailers of its beverages and the per capita consumption of its beverages as of December 31, 2013:

LOGO

Per capita consumption data for a territory is determined by dividing total beverage sales volume within the territory (in bottles, cans, and fountain containers) by the estimated population within such territory, and is expressed on the basis of the number of eight-ounce servings of Coca-Cola FEMSA’s products consumed annually per capita. In November 2007, Administración, S.A.P.I., a Mexican company owned directly or indirectly byevaluating the development of local volume sales in Coca-Cola FEMSA’s territories and to determine product potential, Coca-Cola FEMSA and The Coca-Cola Company acquired 100%measure, among other factors, the per capita consumption of all their beverages.

Coca-Cola FEMSA’s Products

Coca-Cola FEMSA produces, markets, sells and distributesCoca-Cola trademark beverages. TheCoca-Cola trademark beverages include: sparkling beverages (colas and flavored sparkling beverages), waters and still beverages (including juice drinks, coffee, teas, milk, value-added dairy and isotonic drinks). The following table sets forth Coca-Cola FEMSA’s main brands as of December 31, 2013:

Colas:                         

Mexico  and
Central
America(1)
South
America(2)
Venezuela

Coca-Cola

üüü

Coca-Cola Light

üüü

Coca-Cola Zero

üü

Coca-Cola Life

ü

Flavored sparkling beverages:

Mexico  and
Central
America(1)
South
America(2)
Venezuela

Ameyal

ü

Canada Dry

ü

Chinotto

ü

Crush

ü

Escuis

ü

Fanta

üü

Fresca

ü

Frescolita

üü

Hit

ü

Kist

ü

Kuat

ü

Lift

ü

Mundet

ü

Quatro

ü

Schweppes

üüü

Simba

ü

Sprite

üü

Victoria

ü

Yoli

ü

Water:            

Mexico  and
Central
America(1)
South
America(2)
Venezuela

Alpina

ü

Aquarius(3)

ü

Bonaqua

ü

Brisa

ü

Ciel

ü

Crystal

ü

Dasani

ü

Manantial

ü

Nevada

ü

Other Categories:            

Mexico  and
Central
America(1)
South
America(2)
Venezuela

Cepita(4)

ü

Del Prado(5)

ü

Estrella Azul(6)

ü

FUZE Tea

üü

Hi-C(7)

üü

Leche Santa Clara(8)

ü

Jugos del Valle(4)

üüü

Matte Leao(9)

ü

Powerade(10)

üüü

Valle Frut(11)

üüü

(1)Includes Mexico, Guatemala, Nicaragua, Costa Rica and Panama.

(2)Includes Colombia, Brazil and Argentina.

(3)Flavored water. In Brazil, also a flavored sparkling beverage.

(4)Juice-based beverage.

(5)Juice-based beverage in Central America.

(6)Milk and value-added dairy and juices.

(7)Juice-based beverage. IncludesHi-C Orangeade in Argentina.

(8)Milk and value-added dairy.

(9)Ready to drink tea.

(10)Isotonic drinks.

(11)Orangeade. IncludesDel Valle Freshin Costa Rica, Nicaragua, Panama, Colombia and Venezuela.

Sales Overview

Coca-Cola FEMSA measures total sales volume in terms of unit cases. “Unit case” refers to 192 ounces of finished beverage product (24 eight-ounce servings) and, when applied to soda fountains, refers to the volume of syrup, powders and concentrate that is required to produce 192 ounces of finished beverage product. The following table illustrates Coca-Cola FEMSA’s historical sales volume for each of its consolidated territories.

   Sales Volume
Year Ended December 31,
 
   2013(1)   2012(2)   2011(3) 
   (millions of unit cases) 

Mexico and Central America

      

Mexico

   1,798.0     1,720.3     1,366.5  

Central America(4)

   155.6     151.2     144.3  

South America (excluding Venezuela)

      

Colombia

   275.7     255.8     252.1  

Brazil(5)

   525.2     494.2     485.3  

Argentina

   227.1     217.0     210.7  

Venezuela

   222.9     207.7     189.8  
  

 

 

   

 

 

   

 

 

 

Consolidated Volume

   3,204.6     3,046.2     2,648.7  

(1)Includes volume from the operations of Grupo Yoli from June 2013, Companhia Fluminense from September 2013 and Spaipa from November 2013.

(2)Includes volume from the operations of Grupo Fomento Queretano from May 2012.

(3)Includes volume from the operations of Grupo Tampico from October 2011 and Grupo CIMSA from December 2011.

(4)Includes Guatemala, Nicaragua, Costa Rica and Panama.

(5)Excludes beer sales volume.

Product and Packaging Mix

Out of the sharesmore than116 brands and line extensions of capital stockbeverages that Coca-Cola FEMSA sells and distributes, Coca-Cola FEMSA’s most important brand, Coca-Cola, together with its line extensions,Coca-Cola Light,Coca-Cola ZeroandCoca-Cola Life, accounted for 60.2% of total sales volume in 2013. Coca-Cola FEMSA’s next largest brands,Ciel(a water brand from Mexico and its line extensions),Fanta (and its line extensions),ValleFrut

(and its line extensions), andSprite (and its line extensions) accounted for 12.6%, 4.7%, 2.8% and 2.6%, respectively, of total sales volume in 2013. Coca-Cola FEMSA uses the term line extensions to refer to the different flavors in which it offers its brands. Coca-Cola FEMSA produces, markets, sells and distributesCoca-Cola trademark beverages in each of its territories in containers authorized by The Coca-Cola Company, which consist of a variety of returnable and non-returnable presentations in the form of glass bottles, cans and plastic bottles mainly made of polyethylene terephthalate, which we refer to as PET.

Coca-Cola FEMSA uses the term presentation to refer to the packaging unit in which it sells its products. Presentation sizes for Coca-Cola FEMSA’sCoca-Cola trademark beverages range from a 6.5-ounce personal size to a 3-liter multiple serving size. For all of Coca-Cola FEMSA’s products excluding water, Coca-Cola FEMSA considers a multiple serving size as equal to, or larger than, 1.0 liter. In general, personal sizes have a higher price per unit case as compared to multiple serving sizes. Coca-Cola FEMSA offers both returnable and non-returnable presentations, which allow it to offer portfolio alternatives based on convenience and affordability to implement revenue management strategies and to target specific distribution channels and population segments in its territories. In addition, Coca-Cola FEMSA sells someCoca-Cola trademark beverage syrups in containers designed for soda fountain use, which we refer to as fountain. Coca-Cola FEMSA also sells bottled water products in bulk sizes, which refer to presentations equal to or larger than 5.0 liters, which have a much lower average price per unit case than its other beverage products.

The characteristics of Coca-Cola FEMSA’s territories are very diverse. Central Mexico and Coca-Cola FEMSA’s territories in Argentina are densely populated and have a large number of competing beverage brands as compared to the rest of its territories. Coca-Cola FEMSA’s territories in Brazil are densely populated but have lower per capita consumption of beverage products as compared to Mexico. Portions of southern Mexico, Central America and Colombia are large and mountainous areas with lower population density, lower per capita income and lower per capita consumption of beverages. In Venezuela, Coca-Cola FEMSA faces operational disruptions from time to time, which may have an effect on its volumes sold, and consequently, may result in lower per capita consumption.

The following discussion analyzes Coca-Cola FEMSA’s product and packaging mix by consolidated reporting segment. The volume data presented is for the years 2013, 2012 and 2011.

Mexico and Central America. Coca-Cola FEMSA’s product portfolio consists ofCoca-Cola trademark beverages, including theJugos del Valle. See “—Valle line of juice-based beverages.In 2012, Coca-Cola FEMSA launchedFUZEtea in the division. Per capita consumption of Coca-Cola FEMSA’s beverage products in Mexico and Central America was 654.0 and 180.6 eight-ounce servings, respectively, in 2013.

The Company—Background.”following table highlights historical sales volume and mix in Mexico and Central America for Coca-Cola FEMSA’s products:

   Year Ended December 31, 
   2013(1)   2012(2)   2011(3) 

Total Sales Volume

  

Total (millions of unit cases)

   1,953.6     1,871.5     1,510.8  

Growth (%)

   4.4     23.9     9.5  
   (in percentages) 

Unit Case Volume Mix by Category

  

Sparkling beverages

   73.1     73.0     74.9  

Water(4)

   21.2     21.4     19.7  

Still beverages

   5.7     5.6     5.4  
  

 

 

   

 

 

   

 

 

 

Total

   100.0     100.0     100.0  
  

 

 

   

 

 

   

 

 

 

(1)Includes volume from the operations of Grupo Yoli from June 2013.

(2)Includes volume from the operations of Grupo Fomento Queretano from May 2012.

(3)Includes volume from the operations of Grupo Tampico from October 2011 and Grupo CIMSA from December 2011.

(4)Includes bulk water volumes.

In 2013, multiple serving presentations represented 66.2% of total sparkling beverages sales volume in Mexico (including Grupo Fomento Queretano and Grupo Yoli), a 10 basis points decrease compared to 2012; and 56.3% of total sparkling beverages sales volume in Central America, a 50 basis points increase compared to 2012. Coca-Cola FEMSA’s strategy is to foster consumption of single serve presentations while maintaining multiple serving volumes. In 2013, returnable packaging, as a percentage of total sparkling beverage sales volume, accounted for 35.0% in Mexico (including Grupo Fomento Queretano and Grupo Yoli), a 160 basis points increase compared to 2012; and 23.2% in Central America, a 160 basis points decrease compared to 2012.

In 2013, Coca-Cola FEMSA’s sparkling beverages volume as a percentage of its total sales volume in its Mexico and Central America division (including Grupo Fomento Queretano and Grupo Yoli) increased marginally to 73.1% as compared to 2012.

Total sales volume in Coca-Cola FEMSA’s Mexico and Central America division (including Grupo Fomento Queretano and Grupo Yoli) reached 1,953.6 million unit cases in 2013, an increase of 4.4% compared to 1,871.5 million unit cases in 2012. The businessnon-comparable effect of the integration of Grupo Fomento Queretano and Grupo Yoli in Mexico contributed 89.3 million unit cases in 2013 of which 72.2% were sparkling beverages, 9.9% was water, 13.4% were bulk water and 4.5% were still beverages. Excluding the integration of these territories, volume decreased 0.4% to 1,864.2 million unit cases. Organically, Coca-Cola FEMSA’s bottled water portfolio grew 5.1%, mainly driven by the performance of theCiel brand in Mexico. Coca-Cola FEMSA’s still beverage category grew 3.7% mainly due to the performance of the Jugos del Valle portfolio in the United States was acquired and sold by The Coca-Cola Company. Subsequently, Coca-Cola FEMSA and The Coca-Cola Company and all Mexican and BrazilianCoca-Cola bottlers entered into a joint businessdivision. These increases partially compensated for the Mexicanflat volumes in sparkling beverages and a 3.5% decline in the Brazilian operations, respectively,bulk water business.

In 2012, multiple serving presentations represented 66.2% of Jugos del Valle, through transactions completed during 2008. Taking into accounttotal sparkling beverages sales volume in Mexico (including Grupo Tampico, Grupo CIMSA and Grupo Fomento Queretano), a 140 basis points decrease compared to 2011; and 56.1% of total sparkling beverages sales volume in Central America, a 30 basis points increase compared to 2011. In 2012, returnable packaging, as a percentage of total sparkling beverage sales volume, accounted for 33.7% in Mexico (including Grupo Tampico, Grupo CIMSA and Grupo Fomento Queretano), a 200 basis points increase compared to 2011; and 33.6% in Central America, a 190 basis points increase compared to 2011.

In 2012, Coca-Cola FEMSA’s sparkling beverages volume as a percentage of total sales volume in its Mexico and Central America division (including Grupo Tampico, Grupo CIMSA and Grupo Fomento Queretano) decreased from 74.9% in 2011 to 73.0% in 2012, mainly due to the participations held by the beverage divisionsintegration, in 2011, of Grupo Tampico and Grupo CIMSA in Mexico, which have a higher mix of bulk water in their portfolios.

Total sales volume in Coca-Cola FEMSA’s Mexico and Central America division (including Grupo Tampico, Grupo CIMSA and Grupo Fomento Queretano) reached 1,871.5 million unit cases in 2012, an increase of 23.9% compared to 1,510.8 million unit cases in 2011. The non-comparable effect of the integration of Grupo Fomento Queretano, Grupo Tampico and Grupo CIMSA in Mexico contributed 322.7 million unit cases in 2012 of which 62.5% were sparkling beverages, 5.1% bottled water, 27.9% bulk water and 4.5% still beverages. Excluding the integration of these territories, volume grew 1.9% to 1,538.8 million unit cases. Organically sparkling beverages sales volume increased 2.5% as compared to 2011. The bottled water category, including bulk water, decreased 2.6%. The still beverage category increased 8.9%.

South America (Excluding Venezuela). Coca-Cola FEMSA’s product portfolio in South America consists mainly ofCoca-Cola trademark beverages, including theJugos del Valle line of juice-based beverages in Colombia and Brazil and theKaiser beer brands in Brazil, which we sell and distribute.

In 2010, Coca-Cola FEMSA currently holdsincorporated ready to drink beverages under theMatte Leao brand in Brazil. During 2011, as part of Coca-Cola FEMSA’s continuous effort to develop non-carbonated beverages, it launchedCepita in non-returnable PET bottles andHi-C, an interestorangeade, both in Argentina. During 2013, as part of 24.0%Coca-Cola FEMSA’s efforts to foster sparkling beverage per capita consumption in Brazil, it reinforced the Mexican joint business2.0-liter returnable plastic bottle for theCoca-Cola brand and approximately 19.7%introduced two single-serve 0.2 and 0.3 liter presentations. Per capita consumption of Coca-Cola FEMSA’s beverages in Colombia, Brazil and Argentina was 150.7, 253.0 and 457.3 eight-ounce servings, respectively, in 2013.

The following table highlights historical total sales volume and sales volume mix in South America (excluding Venezuela), not including beer:

   Year Ended December 31, 
   2013(1)   2012   2011 

Total Sales Volume

  

Total (millions of unit cases)

   1,028.1     967.0     948.1  

Growth (%)

   6.3     2.0     4.3  
   (in percentages) 

Unit Case Volume Mix by Category

  

Sparkling beverages

   84.1     84.9     85.9  

Water(2)

   10.1     10.0     9.2  

Still beverages

   5.8     5.1     4.9  
  

 

 

   

 

 

   

 

 

 

Total

   100.0     100.0     100.0  
  

 

 

   

 

 

   

 

 

 

(1)Includes volume from the operations of Companhia Fluminense from September 2013 and Spaipa from November 2013.

(2)Includes bulk water volume.

Total sales volume in Coca-Cola FEMSA’s South America division, excluding Venezuela, increased 6.3% to 1,028.1 million unit cases in 2013 as compared to 2012, as a result of growth in Colombia and Argentina and the integration of Companhia Fluminense and Spaipa in its Brazilian joint businessesterritories. These effects compensated for an organic volume decline in Brazil. Excluding the non-comparable effect of Jugos del Valle.Companhia Fluminense and Spaipa, volumes remained flat as compared with the previous year. On the same basis, the still beverage category grew 14.3%, mainly driven by the Jugos del Valle sells fruit juice-based beveragesline of business in Colombia and fruit derivatives.Brazil and the performance ofFUZE tea in the division. Coca-Cola FEMSA’s bottled water portfolio, including bulk water, increased 3.8% mainly driven by theBonaqua brand in Argentina and theBrisa brand in Colombia. These increases compensated for a 1.2% decline in the sparkling beverage portfolio.

In May 2008, 2013, returnable packaging, as a percentage of total sparkling beverage sales volume, accounted for 37.2% in Colombia, a decrease of 250 basis points as compared to 2012; 22.0% in Argentina, a decrease of 690 basis points and 16.0% in Brazil, excluding the non-comparable effect of Companhia Fluminense and Spaipa, a 170 basis points increase compared to 2012. In 2013, multiple serving presentations represented 66.7%, 85.2% and 72.9% of total sparkling beverages sales volume in Colombia, Argentina and Brazil on an organic basis, respectively.

Total sales volume in Coca-Cola FEMSA’s South America division, excluding Venezuela, was 967.0 million unit cases in 2012, an increase of 2.0% compared to 948.1 million unit cases in 2011. Growth in sparkling beverages, mainly driven by sales of theCoca-Cola brand in Argentina and theFanta brand in Brazil and Colombia, accounted for the majority of the growth during the year. Coca-Cola FEMSA’s growth in still beverages was primarily driven by the Jugos del Valle line of products in Brazil and theCepita juice brand in Argentina. The growth in sales volume of Coca-Cola FEMSA’s water portfolio, including bulk water, was driven mainly by theCrystal brand in Brazil and theBrisa brand in Colombia.

In 2012, returnable packaging, as a percentage of total sparkling beverage sales volume, accounted for 40.4% in Colombia, remaining flat as compared to 2011; 28.9% in Argentina, an increase of 110 basis points and 14.4% in Brazil, a 150 basis points decrease compared to 2011. In 2012, multiple serving presentations represented 62.9%, 85.2% and 72.5% of total sparkling beverages sales volume in Colombia, Argentina and Brazil, respectively.

Coca-Cola FEMSA entered intocontinues to distribute and sell theKaiser beer portfolio in its Brazilian territories through the 20-year term, consistent with the arrangements in place with Cervejarias Kaiser, a transactionsubsidiary of the Heineken Group, since 2006, prior to the acquisition of Cervejarias Kaiser by Cuauhtémoc Moctezuma Holding, S.A. de C.V., formerly known as FEMSA Cerveza. Beginning in the second quarter of 2005, Coca-Cola FEMSA ceased including beer that it distributes in Brazil in its reported sales volumes.

Venezuela. Coca-Cola FEMSA’s product portfolio in Venezuela consists ofCoca-Cola trademark beverages. Per capita consumption of Coca-Cola FEMSA’s beverages in Venezuela during 2013 was 184.8 eight-ounce servings. At the end of 2011, Coca-Cola FEMSA launchedDel Valle Fresh, an orangeade, in Venezuela, which contributed significantly to incremental volume growth in this country during 2012. During 2012, Coca-Cola FEMSA launched two new presentations for its sparkling beverage portfolio: a 0.355-liter non-returnable PET presentation and a 1-liter non-returnable PET presentation.

The following table highlights historical total sales volume and sales volume mix in Venezuela:

   Year Ended December 31, 
   2013   2012   2011 

Total Sales Volume

  

Total (millions of unit cases)

   222.9     207.7     189.8  

Growth (%)

   7.3     9.4     (10.0
   (in percentages) 

Unit Case Volume Mix by Category

  

Sparkling beverages

   85.6     87.9     91.7  

Water(1)

   6.9     5.6     5.4  

Still beverages

   7.5     6.5     2.9  
  

 

 

   

 

 

   

 

 

 

Total

   100.0     100.0     100.0  
  

 

 

   

 

 

   

 

 

 

(1)Includes bulk water volume.

Coca-Cola FEMSA has implemented a product portfolio rationalization strategy that allows it to minimize the impact of certain operating disruptions that have been recurrent in Venezuela over the last several years related to difficulties in accessing raw materials due to the delay in obtaining the corresponding import authorizations. In addition, from time to time, Coca-Cola FEMSA experiences operating disruptions due to prolonged negotiations of collective bargaining agreements. Despite these difficulties, Coca-Cola FEMSA’s beverage volume increased 7.3% in 2013 as compared to 2012.

Total sales volume increased 7.3% to 222.9 million unit cases in 2013, as compared to 207.7 million unit cases in 2012. The sales volume in the sparkling beverage category grew 4.5%, driven by the strong performance of theCoca-Cola brand, which grew 10.0%. The bottled water business, including bulk water, grew 33.2% mainly driven by theNevada brand. The still beverage category increased 23.5%, due to the performance of theDel Valle Fresh orangeade andKapo.

In 2013, multiple serving presentations represented 80.9% of total sparkling beverages sales volume in Venezuela, a 100 basis points increase compared to 2012. In 2013, returnable presentations represented 6.8% of total sparkling beverages sales volume in Venezuela, a an 80 basis points decrease compared to 2012.

In 2012, multiple serving presentations represented 79.9% of total sparkling beverages sales volume in Venezuela, a 140 basis points increase compared to 2011. In 2012, returnable presentations represented 7.5% of total sparkling beverages sales volume in Venezuela, a 50 basis points decrease compared to 2011. Total sales volume was 207.7 million unit cases in 2012, an increase of 9.4% compared to 189.8 million unit cases in 2011.

Seasonality

Sales of Coca-Cola FEMSA’s products are seasonal, as its sales levels generally increase during the summer months of each country and during the Christmas holiday season. In Mexico, Central America, Colombia and Venezuela, Coca-Cola FEMSA typically achieves its highest sales during the summer months of April through September as well as during the Christmas holidays in December. In Brazil and Argentina, Coca-Cola FEMSA’s highest sales levels occur during the summer months of October through March and the Christmas holidays in December.

Marketing

Coca-Cola FEMSA, in conjunction with The Coca-Cola Company, has developed a marketing strategy to acquirepromote the sale and consumption of its wholly-owned bottling franchise REMIL, located in the State of Minas Gerais in Brazil, andproducts. Coca-Cola FEMSA paid a purchase price of US$ 364.1 million in June 2008. Coca-Cola FEMSA beganrelies extensively on advertising, sales promotions and retailer support programs to consolidate REMIL in its financial statements as of June 1, 2008.

In December 2007 and May 2008, Coca-Cola FEMSA sold mosttarget the particular preferences of its proprietary brands to Theconsumers. Coca-Cola Company. The proprietary brands are now being licensed back to Coca-Cola FEMSAFEMSA’s consolidated marketing expenses in 2013, net of contributions by The Coca-Cola Company, pursuantwere Ps. 5,391 million. The Coca-Cola Company contributed an additional Ps.4,206 million in 2013, which mainly includes contributions for coolers, bottles and cases. Through the use of advanced information technology, Coca-Cola FEMSA has collected customer and consumer information that allow it to tailor its marketing strategies to target different types of customers located in each of its territories and to meet the specific needs of the various markets it serves.

Retailer Support Programs. Support programs include providing retailers with point-of-sale display materials and consumer sales promotions, such as contests, sweepstakes and the giveaway of product samples.

Coolers. Coolers play an integral role in Coca-Cola FEMSA’s bottler agreements. The December 2007 transaction was valued at US$ 48 millionclients’ plans for success. Increasing both cooler coverage and the May 2008 transaction was valuednumber of cooler doors among its retailers is important to ensure that Coca-Cola FEMSA’s wide variety of products are properly displayed, while strengthening its merchandising capacity in the traditional sales channel to significantly improve its point-of-sale execution.

Advertising. Coca-Cola FEMSA advertises in all major communications media. Coca-Cola FEMSA focuses its advertising efforts on increasing brand recognition by consumers and improving its customer relations. National advertising campaigns are designed and proposed by The Coca-Cola Company’s local affiliates in the countries in which Coca-Cola FEMSA operates, with Coca-Cola FEMSA’s input at US$ 16 million. the local or regional level. Point-of-sale merchandising and advertising efforts are proposed and implemented by Coca-Cola FEMSA, with a focus on increasing its connection with customers and consumers.

Channel Marketing. In order to provide more dynamic and specialized marketing of its products, Coca-Cola FEMSA’s strategy is to classify its markets and develop targeted efforts for each consumer segment or distribution channel. Coca-Cola FEMSA’s principal channels are small retailers, “on-premise” consumption such as restaurants and bars, supermarkets and third party distributors. Presence in these channels entails a comprehensive and detailed analysis of the purchasing patterns and preferences of various groups of beverage consumers in each of the different types of locations or distribution channels. In response to this analysis, Coca-Cola FEMSA tailors its product, price, packaging and distribution strategies to meet the particular needs of and exploit the potential of each channel.

Multi-Segmentation. Coca-Cola FEMSA has implemented a multi-segmentation strategy in all of its markets. These strategies consist of the implementation of different product/price/package portfolios by market cluster or group. These clusters are defined based on consumption occasion, competitive intensity and socio-economic levels, rather than solely on the types of distribution channels.

Client Value Management. Coca-Cola FEMSA has been transforming its commercial models to focus on its customers’ value potential using a value-based segmentation approach to capture the industry’s potential. Coca-Cola FEMSA started the rollout of this new model in its Mexico, Central America, Colombia and Brazil operations in 2009. As of the end of 2013, Coca-Cola FEMSA has covered the totality of the volumes in every operation except for Venezuela and the recently integrated franchises of Grupo Yoli in Mexico and Companhia Fluminense and Spaipa in Brazil.

Coca-Cola FEMSA believes that boththe implementation of these transactions were conductedstrategies described above also enables it to respond to competitive initiatives with channel-specific responses as opposed to market-wide responses. In addition, it allows Coca-Cola FEMSA to be more efficient in the way it goes to market and invests its marketing resources in those segments that could provide a higher return. Coca-Cola FEMSA’s marketing, segmentation and distribution activities are facilitated by its management information systems. Coca-Cola FEMSA has invested significantly in creating these systems, including in hand-held computers to support the gathering of product, consumer and delivery information for most of the sales routes throughout its territories.

Product Sales and Distribution

The following table provides an overview of Coca-Cola FEMSA’s distribution centers and the retailers to which it sell its products:

Product Distribution Summary

as of December 31, 2013

   Mexico and Central America(1)   South  America(2)   Venezuela 

Distribution centers

   176     70     34  

Retailers(3)

   993,522     769,955     183,879  

(1)Includes Mexico, Guatemala, Nicaragua, Costa Rica and Panama.

(2)Includes Colombia, Brazil and Argentina.

(3)Estimated.

Coca-Cola FEMSA continuously evaluates its distribution model in order to fit with the local dynamics of the marketplace and analyze the way it goes to market, recognizing different service needs from its customers, while looking for a more efficient distribution model. As part of this strategy, Coca-Cola FEMSA is rolling out a variety of new distribution models throughout its territories looking for improvements in its distribution network.

Coca-Cola FEMSA uses several sales and distribution models depending on market, geographic conditions and the customer’s profile: (1) the pre-sale system, which separates the sales and delivery functions, permitting trucks to be loaded with the mix of products that retailers have previously ordered, thereby increasing both sales and distribution efficiency, (2) the conventional truck route system, in which the person in charge of the delivery makes immediate sales from inventory available on the truck, (3) a hybrid distribution system, where the same truck carries product available for immediate sale and product previously ordered through the pre-sale system, (4) the telemarketing system, which could be combined with pre-sales visits and (5) sales through third-party wholesalers of Coca-Cola FEMSA’s products.

As part of the pre-sale system, sales personnel also provide merchandising services during retailer visits, which Coca-Cola FEMSA believes enhance the shopper experience at the point of sale. Coca-Cola FEMSA believes that an arm’s length basis. Revenuesadequate number of service visits to retailers and frequency of deliveries are essential elements in an effective selling and distribution system for its products.

Coca-Cola FEMSA’s distribution centers range from large warehousing facilities and re-loading centers to small deposit centers. In addition to Coca-Cola FEMSA’s fleet of trucks, Coca-Cola FEMSA distributes its products in certain locations through electric carts and hand-trucks in order to comply with local environmental and traffic regulations. In some of Coca-Cola FEMSA’s territories, it retains third parties to transport its finished products from the salebottling plants to the distribution centers.

Mexico. Coca-Cola FEMSA contracts with one of proprietary brandsour subsidiaries for the transportation of finished products to its distribution centers from its production facilities. From the distribution centers, Coca-Cola FEMSA then distributes its finished products to retailers through its own fleet of trucks.

In Mexico, Coca-Cola FEMSA sells a majority of its beverages at small retail stores to consumers who may take the beverages for consumption at home or elsewhere. Coca-Cola FEMSA also sells products through the “on-premise” consumption segment, supermarkets and other locations. The “on-premise” consumption segment consists of sales through sidewalk stands, restaurants, bars and various types of dispensing machines as well as sales through point-of-sale programs in stadiums, concert halls, auditoriums and theaters.

Brazil. In Brazil, Coca-Cola FEMSA sold 31.9% of its total sales volume through supermarkets in 2013. Also in Brazil, Coca-Cola FEMSA distributes its finished products to retailers through a combination of its own fleet of trucks and third party distributors, while Coca-Cola FEMSA maintains control over the selling function. In designated zones in Brazil, third-party distributors purchase Coca-Cola FEMSA’s products at a discount from the wholesale price and resell the products to retailers.

Territories other than Mexico and Brazil. Coca-Cola FEMSA distributes its finished products to retailers through a combination of its own fleet of trucks and third party distributors. In most of Coca-Cola FEMSA’s territories, an important part of its total sales volume is sold through small retailers, with low supermarket penetration.

Competition

Although Coca-Cola FEMSA believes that its products enjoy wider recognition and greater consumer loyalty than those of its principal competitors, the markets in the territories in which Coca-Cola FEMSA operates are highly competitive. Coca-Cola FEMSA’s principal competitors are localPepsi bottlers and other bottlers and distributors of national and regional beverage brands. Coca-Cola FEMSA faces increased competition in many of its territories from B brands. A number of Coca-Cola FEMSA’s competitors in Central America, Venezuela, Brazil and Argentina offer beer in addition to sparkling beverages, still beverages, and water, which may enable them to achieve distribution efficiencies.

Price discounting and packaging have joined consumer sales promotions, customer service and non-price retailer incentives as the primary means of competition among bottlers. Coca-Cola FEMSA competes by seeking to offer products at an attractive price in the different segments in its markets and by building on the value of its brands. Coca-Cola FEMSA believes that the introduction of new products and new presentations has been a significant continuing involvementcompetitive technique that allows it to increase demand for its products, provide different options to consumers and increase new consumption opportunities.See “—Sales Overview.”

Mexico and Central America. Coca-Cola FEMSA’s principal competitors in Mexico are deferredbottlers ofPepsi products, whose territories overlap but are not co-extensive with its own. Coca-Cola FEMSA competes with Organización Cultiba, S.A.B. de C.V., a joint venture formed by Grupo Embotelladoras Unidas, S.A.B. de C.V., the formerPepsi bottler in central and amortized againstsoutheast Mexico, a subsidiary of PepsiCo, and Empresas Polar, S.A., the related costsleading beer distributor andPepsi bottler in Venezuela. Coca-Cola FEMSA’s main competition in the juice category in Mexico is Grupo Jumex. In the water category,Bonafont, a water brand owned by Grupo Danone, is Coca-Cola FEMSA’s main competition. In addition, Coca-Cola FEMSA competes with Cadbury Schweppes in sparkling beverages and with other national and regional brands in its Mexican territories, as well as “B brand” producers, such as Ajemex, S.A. de C.V. and Consorcio AGA, S.A. de C.V., that offer various presentations of future sales over the estimated sales period.sparkling and still beverages.

In July 2008,the countries that comprise Coca-Cola FEMSA’s Central America region, its main competitors arePepsi andBig Cola bottlers. In Guatemala and Nicaragua, Coca-Cola FEMSA acquiredcompetes with a joint venture between AmBev and The Central American Bottler Corporation. In Costa Rica, Coca-Cola FEMSA’s principal competitor is Florida Bebidas S.A., subsidiary of Florida Ice and Farm Co. In Panama, Coca-Cola FEMSA’s main competitor is Cervecería Nacional, S.A. Coca-Cola FEMSA also faces competition from “B brands” offering multiple serving size presentations in some Central American countries.

South America (excluding Venezuela). Coca-Cola FEMSA’s principal competitor in Colombia is Postobón, a well-established local bottler that sells flavored sparkling beverages (under the jugbrandsPostobón andColombiana), some of which have a wide consumption preference, such asmanzana Postobón (apple Postobón), which is the second most popular flavor in the Colombian sparkling beverage industry in terms of total sales volume. Postobón also sellsPepsi products. Postobón is a vertically integrated producer, the owners of which hold other significant commercial interests in Colombia. Coca-Cola FEMSA also competes with low-price producers, such as the producers ofBig Cola, which principally offer multiple serving size presentations in the sparkling and still beverage industry.

In Brazil, Coca-Cola FEMSA competes against AmBev, a Brazilian company with a portfolio of brands that includesPepsi, local brands with flavors such as guaraná, and proprietary beer brands. Coca-Cola FEMSA also competes against “B brands” or “Tubainas,” which are small, local producers of low-cost flavored sparkling beverages in multiple serving presentations that represent a significant portion of the sparkling beverage market.

In Argentina, Coca-Cola FEMSA’s main competitor is Buenos Aires Embotellador S.A., or BAESA, aPepsi bottler, which is owned by Argentina’s principal brewery, Quilmes Industrial S.A., and indirectly controlled by AmBev. In addition, Coca-Cola FEMSA competes with a number of competitors offering generic, low-priced sparkling beverages as well as many other generic products and private label proprietary supermarket brands.

Venezuela. In Venezuela, Coca-Cola FEMSA’s main competitor is Pepsi-Cola Venezuela, C.A., a joint venture formed between PepsiCo and Empresas Polar, S.A., the leading beer distributor in the country. Coca-Cola FEMSA also competes with the producers ofBig Cola in part of this country.

Raw Materials

Pursuant to its bottler agreements, Coca-Cola FEMSA is authorized to manufacture, sell and distributeCoca-Cola trademark beverages within specific geographic areas, and Coca-Cola FEMSA is required to purchase in all of its territories for allCoca-Cola trademark beverages concentrate from companies designated by The Coca-Cola Company and sweeteners from companies authorized by The Coca-Cola Company. Concentrate prices for sparkling beverages are determined as a percentage of the weighted average retail price in local currency net of applicable taxes. Although The Coca-Cola Company has the right to unilaterally set the price of concentrates, in practice this percentage has historically been set pursuant to periodic negotiations with The Coca-Cola Company.

In the past, The Coca-Cola Company has increased concentrate prices for sparkling beverages in some of the countries in which Coca-Cola FEMSA operates. Most recently, The Coca-Cola Company informed Coca-Cola FEMSA that it will gradually increase concentrate prices for sparkling beverages over a five-year period in Panama and Costa Rica beginning in 2014. Based on Coca-Cola FEMSA’s estimates, it does not expect this increase to have a material effect on its results. The Coca-Cola Company may unilaterally increase concentrate prices again in the future and Coca-Cola FEMSA may not be successful in negotiating or implementing measures to mitigate the negative effect this may have in the prices of its products or its results. See “Item 10. Additional Information—Material Contracts—Material Contracts Relating to Coca-Cola FEMSA—Cooperation Framework with The Coca-Cola Company.”

In addition to concentrate, Coca-Cola FEMSA purchases sweeteners, carbon dioxide, resin and preforms to make plastic bottles, finished plastic and glass bottles, cans, caps and fountain containers, as well as other packaging materials and raw materials. Sweeteners are combined with water businessto produce basic syrup, which is added to the concentrate as the sweetener for most of AguaCoca-Cola FEMSA’s beverages. Coca-Cola FEMSA’s bottler agreements provide that, with respect toCoca-Colatrademark beverages, these materials may be purchased only from suppliers approved by The Coca-Cola Company, including certain of our affiliates. Prices for packaging materials and HFCS historically have been determined with reference to the U.S. dollar, although the local currency equivalent in a particular country is subject to price volatility in accordance with changes in exchange rates. Coca-Cola FEMSA’s most significant packaging raw material costs arise from the purchase of resin, plastic preforms to make plastic bottles and finished plastic bottles, which Coca-Cola FEMSA obtains from international and local producers. The prices of these materials are related to crude oil prices and global resin supply. In recent years Coca-Cola FEMSA has experienced volatility in the prices we pay for these materials. Across its territories, Coca-Cola FEMSA’s average price for resin in U.S. dollars remained flat in 2013 as compared to 2012.

Under Coca-Cola FEMSA’s agreements with The Coca-Cola Company, it may use raw or refined sugar or HFCS as sweeteners in its products. Sugar prices in all of the countries in which Coca-Cola FEMSA operates, other than Brazil, are subject to local regulations and other barriers to market entry that cause Coca-Cola FEMSA to pay in excess of international market prices for sugar in certain countries. In recent years, international sugar prices experienced significant volatility. Across Coca-Cola FEMSA’s territories, its average price for sugar in U.S. dollars decreased approximately 15% in 2013 as compared to 2012.

Coca-Cola FEMSA categorizes water as a raw material in its business. Coca-Cola FEMSA obtains water for the production of some of its natural spring water products, such asManantialandCrystal, from spring water pursuant to concessions granted.See “Item 4. Information on the Company—Regulatory Matters—Water Supply.”

None of the materials or supplies that Coca-Cola FEMSA uses is presently in short supply, although the supply of specific materials could be adversely affected by strikes, weather conditions, governmental controls, national emergency situations, water shortages or the failure to maintain its existing water concessions.

Mexico and Central America. In Mexico, Coca-Cola FEMSA purchases its returnable plastic bottles from Graham Packaging México, S.A. de los Ángeles,C.V., known as Graham, which is the exclusive supplier of returnable plastic bottles to The Coca-Cola Company and its bottlers in Mexico. Coca-Cola FEMSA mainly purchases resin from Indorama Ventures Polymers México, S. de R.L. de C.V. (formerly Arteva Specialties, S. de R.L. de C.V.), M. & G. Polímeros México, S.A. de C.V. and DAK Resinas Americas Mexico, S.A. de C.V., which ALPLA México, S.A. de C.V., known as ALPLA, and Envases Universales de México, S.A.P.I. de C.V. manufacture into non-returnable plastic bottles for Coca-Cola FEMSA.

Coca-Cola FEMSA purchases all of its cans from Fábricas de Monterrey, S.A. de C.V., known as FAMOSA, and Envases Universales de México, S.A.P.I. de C.V., through Promotora Mexicana de Embotelladoras, S.A. de C.V., known as PROMESA, a company owned by variousCoca-Cola bottlers, in which, as of April 4, 2014, Coca-Cola FEMSA held a 35.0% equity interest. Coca-Cola FEMSA mainly purchases its glass bottles from EXCO Integral Services, S.A. de C.V. (formerly Compañía Vidriera, S.A. de C.V., or Agua de los Ángeles, in the Valley of Mexico (Mexico City and surrounding areas) from Grupo Embotellador CIMSA,VITRO), FEVISA Industrial, S.A. de C.V., known as FEVISA, and Glass & Silice, S.A. de C.V.

Coca-Cola FEMSA purchases sugar from, among other suppliers, Piasa and Beta San Miguel, S.A. de C.V., both sugar cane producers in which, as of April 4, 2014, Coca-Cola FEMSA held a 36.3% and 2.7% equity interest, respectively. Coca-Cola FEMSA purchases HFCS from CP Ingredientes, S.A. de C.V. and Almidones Mexicanos, S.A. de C.V., known as Almex.

Sugar prices in Mexico are subject to local regulations and other barriers to market entry that cause Coca-Cola FEMSA to pay higher prices than those paid in the international market for sugar. As a result, sugar prices in Mexico have no correlation to international market prices for sugar. In 2013, sugar prices in Mexico decreased approximately 17% as compared to 2012.

In Central America, the majority of Coca-Cola FEMSA’s raw materials such as glass and plastic bottles are purchased from several local suppliers. Coca-Cola FEMSA purchases all of its cans from PROMESA. Sugar is available from suppliers that represent several local producers. Local sugar prices, in the countries that comprise the region, have increased mainly due to volatility in international prices. In Costa Rica, Coca-Cola FEMSA acquires plastic non-returnable bottles from ALPLA C.R. S.A., and in Nicaragua Coca-Cola FEMSA acquires such plastic bottles from ALPLA Nicaragua, S.A.

South America (excluding Venezuela). In Colombia, Coca-Cola FEMSA uses sugar as a sweetener in most of its products, which it buy from several domestic sources. Coca-Cola FEMSA purchases plastic bottles from Amcor and Tapón Corona de Colombia S.A. Coca-Cola FEMSA purchases all its glass bottles from Peldar O-I and cans from Crown, both suppliers in which Grupo Ardila Lulle, owners of Coca-Cola FEMSA’s competitor Postobón, own a minority equity interest. Glass bottles and cans are available only from these local sources; however, Coca-Cola FEMSA is currently exploring alternative sources.

Sugar is available in Brazil at local market prices, which historically have been similar to international prices. Sugar prices in Brazil in recent periods have been volatile, mainly due to the increased demand for sugar cane for production of alternative fuels, and Coca-Cola FEMSA’s average acquisition cost for sugar in 2013 decreased approximately 5.0% as compared to 2012.See “Item 11. Quantitative and Qualitative Disclosures about Market Risk—Commodity Price Risk.” Coca-Cola FEMSA purchases glass bottles, plastic bottles and cans from several domestic and international suppliers.

In Argentina, Coca-Cola FEMSA mainly uses HFCS that it purchase from several different local suppliers as a sweetener in its products. Coca-Cola FEMSA purchases glass bottles, plastic cases and other raw materials from several domestic sources. Coca-Cola FEMSA purchases plastic preforms, as well as returnable plastic bottles, at competitive prices from Embotelladora del Atlántico S.A., a local subsidiary of Embotelladora Andina S.A., aCoca-Cola bottler with operations in Argentina, Chile and Brazil, and other local suppliers. Coca-Cola FEMSA also acquires plastic preforms from ALPLA Avellaneda S.A. and other suppliers.

Venezuela. In Venezuela, Coca-Cola FEMSA uses sugar as a sweetener in most of its products, which it purchase mainly from the local market. Since 2003, from time oneto time, Coca-Cola FEMSA has experienced a sugar shortage due to lower domestic production and the inability of theCoca-Cola bottling franchises predominant sugar importers to obtain permission to import in Mexico, for a purchase price of US$ 18.3 million. The trademarks remaintimely manner. While sugar distribution to the food and beverages industry and to retailers is controlled by the government, Coca-Cola FEMSA did not experience any disruptions during 2013 with respect to access to sufficient sugar supply. However, we cannot assure you that Coca-Cola FEMSA will not experience disruptions in its ability to meet its sugar requirements in the future should the Venezuelan government impose restrictive measures. Coca-Cola FEMSA buys glass bottles from one local supplier, Productos de Vidrio, S.A., but there are alternative suppliers authorized by The Coca-Cola Company. Coca-Cola FEMSA subsequently merged Aguaacquires most of its plastic non-returnable bottles from ALPLA de los ÁngelesVenezuela, S.A. and most of its aluminum cans from a local producer, Dominguez Continental, C.A.

Under current regulations promulgated by the Venezuelan authorities, Coca-Cola FEMSA’s ability and that of its suppliers to import some of the raw materials and other supplies used in its production could be limited, and access to the official exchange rate for these items, including, among others, concentrate, resin, aluminum, plastic caps, distribution trucks and vehicles is only achieved by obtaining proper approvals from the relevant authorities.

FEMSA Comercio

Overview and Background

FEMSA Comercio operates the largest chain of small-format stores in Mexico, measured in terms of number of stores as of December 31, 2013, mainly under the trade name OXXO. As of December 31, 2013, FEMSA Comercio operated 11,721 OXXO stores, of which 11,683 are located throughout the country, with a particularly strong presence in the northern part of Mexico, and the remaining 38 stores are located in Bogotá, Colombia.

FEMSA Comercio was established by FEMSA in 1978 when two OXXO stores were opened in Monterrey, one store in Mexico City and another store in Guadalajara. The motivating factor behind FEMSA’s entrance into its jug water business under theCiel brand. retail industry was to enhance beer sales through company-owned retail outlets as well as to gather information on customer preferences. In 2013, a typical OXXO store carried 3,091 different store keeping units (SKUs) in 31 main product categories.

In February 2009, Coca-Colarecent years, FEMSA Comercio has represented an effective distribution channel for our beverage products, as well as a rapidly growing point of contact with our consumers. Based on the belief that location plays a major role in the long-term success of a retail operation such as a small-format store, as well as a role in our continually improving ability to accelerate and streamline the new-store development process, FEMSA Comercio has focused on a strategy of rapid, profitable growth. FEMSA Comercio opened 1,135, 1,040 and 1,120 net new OXXO stores in 2011, 2012 and 2013, respectively. The accelerated expansion in the number of OXXO stores yielded total revenue growth of 12.9% to reach Ps. 97,572 million in 2013. OXXO same store sales increased an average of 2.4%, driven by an increased average customer ticket net of a decrease in store traffic. FEMSA Comercio performed approximately 3.2 billion transactions in 2013 compared to 3.0 billion transactions in 2012.

Business Strategy

A fundamental element of FEMSA Comercio’s business strategy is to utilize its position in the small-format store market to grow in a cost-effective and profitable manner. As a market leader in small-format store retailing, based on internal company surveys, management believes that FEMSA Comercio has an in-depth understanding of its markets and significant expertise in operating a national store chain. FEMSA Comercio intends to continue increasing its store base while capitalizing on the market knowledge gained at existing stores.

FEMSA Comercio has developed proprietary models to assist in identifying appropriate store locations, store formats and product categories. Its model utilizes location-specific demographic data and FEMSA Comercio’s experience in similar locations to fine tune the store format and product offerings to the target market. Market segmentation is becoming an important strategic tool, and it should increasingly allow FEMSA Comercio to improve the operating efficiency of each location and the overall profitability of the chain.

FEMSA Comercio has made and will continue to make significant investments in IT to improve its ability to capture customer information from its existing OXXO stores and to improve its overall operating performance. The majority of products carried through OXXO stores are bar-coded, and all OXXO stores are equipped with point-of-sale systems that are integrated into a company-wide computer network. To implement revenue management strategies, FEMSA Comercio created a division in charge of product category management for products, such as beverages, fast food and perishables, to enhance and better utilize its consumer information base and market intelligence capabilities. FEMSA Comercio utilizes a technology platform supported by an enterprise resource planning (ERP) system, as well as other technological solutions such as merchandising and point-of-sale systems, which will allow FEMSA Comercio to continue redesigning its key operating processes and enhance the usefulness of its market information going forward. In addition, FEMSA Comercio has expanded its operations by opening 4 new OXXO stores in Bogotá, Colombia in 2013.

FEMSA Comercio has adopted innovative promotional strategies in order to increase store traffic and sales. In particular, FEMSA Comercio sells high-frequency items such as beverages, snacks and cigarettes at competitive prices. FEMSA Comercio’s ability to implement this strategy profitably is partly attributable to the size of the OXXO chain, as FEMSA Comercio is able to work together with The Coca-Cola Company, acquiredits suppliers to implement their revenue-management strategies through differentiated promotions. OXXO’s national and local marketing and promotional strategies are an effective revenue driver and a means of reaching new segments of the Brisa bottled water businesspopulation while strengthening the OXXO brand. For example, the organization has refined its expertise in Colombia from Bavaria,executing cross promotions (discounts on multi-packs or sales of complementary products at a subsidiary of SABMiller. Coca-Colaspecial price) and targeted promotions to attract new customer segments, such as housewives, by expanding the offerings in the grocery product category in certain stores. FEMSA acquired the productionComercio is also strengthening its capabilities to increasingly provide consumers with services such as utility bill payment and other basic transactions.

assetsStore Locations

With 11,683 OXXO stores in Mexico and 38 OXXO stores in Colombia as of December 31, 2013, FEMSA Comercio operates the largest small-format store chain in Latin America measured by number of stores. OXXO stores are concentrated in the northern part of Mexico, but also have a growing presence in the rest of the country.

FEMSA Comercio

Regional Allocation of OXXO Stores in Mexico and Latin America(*)

as of December 31, 2013

LOGO

FEMSA Comercio has aggressively expanded its number of OXXO stores over the past several years. The average investment required to open a new OXXO store varies, depending on location and format and whether the store is opened in an existing retail location or requires construction of a new store. FEMSA Comercio is generally able to use supplier credit to fund the initial inventory of new OXXO stores.

Growth in Total OXXO Stores

   Year Ended December 31,
   2013 2012 2011 2010 2009

Total OXXO stores

    11,721    10,601    9,561    8,426    7,334 

Store growth (% change over previous year)

    10.6%   10.9%   13.5%   14.9%   15.1%

FEMSA Comercio currently expects to continue the growth trend established over the past several years by emphasizing growth in areas of high economic potential in existing markets and by expanding in underserved and unexploited markets. Management believes that the southeast part of Mexico is particularly underserved by the small-format store industry.

The identification of locations and pre-opening planning in order to optimize the results of new stores are important elements in FEMSA Comercio’s growth plan. FEMSA Comercio continuously reviews store performance against certain operating and financial benchmarks to optimize the overall performance of the chain. Stores unable to maintain benchmark standards are generally closed. Between December 31, 2009 and 2013, the total number of OXXO stores increased by 4,387, which resulted from the opening of 4,507 new stores and the closing of 120 existing stores.

Competition

FEMSA Comercio, mainly through OXXO, competes in the overall retail market, which we believe is highly competitive. OXXO stores face competition from small-format stores like 7-Eleven, Super Extra, Super City, Círculo K stores and other numerous chains of retailers across Mexico, from other regional small-format retailers to small informal neighborhood stores. OXXO competes both for consumers and for new locations for stores and the managers to operate those stores. FEMSA Comercio operates in the 32 Mexican states and has much broader geographical coverage than any of its competitors in Mexico.

Market and Store Characteristics

Market Characteristics

FEMSA Comercio is placing increased emphasis on market segmentation and differentiation of store formats to more appropriately serve the needs of customers on a location-by-location basis. The principal segments include residential neighborhoods, commercial and office locations and stores near schools and universities, along with other types of specialized locations.

Approximately 66% of OXXO’s customers are between the ages of 15 and 35. FEMSA Comercio also segments the market according to demographic criteria, including income level.

OXXO Store Characteristics

The average size of an OXXO store is approximately 104 square meters of selling space, excluding space dedicated to refrigeration, storage or parking. The average constructed area of a store is approximately 187 square meters and, when parking areas are included, the average store size is approximately 424 square meters.

FEMSA Comercio—Operating Indicators

   Year Ended December 31,
   2013 2012 2011 2010 2009
   

(percentage increase compared to

previous year)

Total FEMSA Comercio revenues

    12.9%   16.6%   19.0%   16.3%   13.6%

OXXO same-store sales(1)

    2.4%   7.7%   9.2%   5.2%   1.3%

(1)Same-store sales growth is calculated by comparing the sales of stores for each year that have been in operation for more than 12 months with the sales of those same stores during the previous year.

Beer, cigarettes, soft drinks and other beverages and snacks represent the main product categories for OXXO stores. FEMSA Comercio has a distribution territory,agreement with Cuauhtémoc Moctezuma (which is now part of the Heineken Group). As a result of this agreement, OXXO stores only carry beer brands produced and distributed by Cuauhtémoc Moctezuma. OXXO stores will continue to benefit from the existing relationship under which Cuauhtémoc Moctezuma will continue to be the exclusive supplier of beer to OXXO until June 2020.

Approximately 61% of OXXO stores are operated by independent managers responsible for all aspects of store operations. The managers are commission agents and are not employees of FEMSA Comercio. Each store manager is the legal employer of the store’s staff, which typically numbers six people per store. FEMSA Comercio continually invests in on-site operating personnel, with the objective of promoting loyalty, customer service and low personnel turnover in the stores.

Advertising and Promotion

FEMSA Comercio’s marketing efforts include both specific product promotions and image advertising campaigns. These strategies seek to increase store traffic and sales, and to reinforce the OXXO name and market position.

FEMSA Comercio manages its advertising on three levels depending on the nature and scope of the specific campaign: local or store-specific, regional and national. Store-specific and regional campaigns are closely monitored to ensure consistency with the overall corporate image of OXXO stores and to avoid conflicts with national campaigns. FEMSA Comercio primarily uses point of purchase materials, flyers, handbills and print and radio media for promotional campaigns, although television is used occasionally for the introduction of new products and services. The OXXO chain’s image and brand name are presented consistently across all stores, irrespective of location.

Inventory and Purchasing

FEMSA Comercio has placed considerable emphasis on improving operating performance. As part of these efforts, FEMSA Comercio continues to invest in extensive information management systems to improve inventory management. Electronic data collection has enabled FEMSA Comercio to reduce average inventory levels. Inventory replenishment decisions are carried out on a store-by-store basis.

Management believes that the OXXO chain’s scale of operations provides FEMSA Comercio with a competitive advantage in its ability to realize strategic alliances with suppliers. General category offerings are determined on a national level, although purchasing decisions are implemented on a local, regional or national level, depending on the nature of the product category. Given the fragmented nature of the retail industry in Mexico in general, Mexican producers of beer, soft drinks, bread, dairy products, snacks, cigarettes and other high-frequency products have established proprietary distribution systems with extensive direct distribution routes. As a result, approximately 58% of the OXXO chain’s total sales consist of products that are delivered directly to the stores by suppliers. Other products with longer shelf lives are distributed to stores by FEMSA Comercio’s distribution system, which includes 16 regional warehouses located in Monterrey, Guadalajara, Mexicali, Mérida, León, Obregón, Puebla, Queretaro, Chihuahua, Reynosa, Saltillo, Tijuana, Toluca, Villahermosa and two in Mexico City. The distribution centers operate a fleet of approximately 783 trucks that make deliveries to each store approximately twice per week.

Seasonality

OXXO stores experience periods of high demand in December, as a result of the holidays, and in July and August, as a result of increased consumption of beer and soft drinks during the hot summer months. The months of November and February are generally the weakest sales months for OXXO stores. In general, colder weather during these months reduces store traffic and consumption of cold beverages.

Entry into Drugstore Market

During 2013, FEMSA Comercio entered the drugstore market in Mexico through two transactions. FEMSA Comercio through CCF, closed the acquisition of Farmacias YZA, a leading drugstore operator in Southeast Mexico, headquartered in Merida, Yucatan. The founding shareholders of Farmacias YZA hold a 25% stake in CCF. Following this transaction, on May 13, 2013, CCF acquired Farmacias Moderna, a leading drugstore operator in the western state of Sinaloa.

The rationale for entering this new market is anchored on our belief that FEMSA Comercio has developed certain capabilities and skills that should be applicable and useful in the operation of other small retail formats. These capabilities include site selection, logistics, business processes, human resources, inventory and supplier management. The drugstore market in Mexico is very fragmented and FEMSA Comercio believes it is well equipped to create value by entering this market and pursuing a growth strategy that maximizes the opportunity.

Entry into Quick Service Restaurant Market

Following the same rationale that its capabilities and skills are well suited to different types of small-format retail, during 2013 FEMSA Comercio also entered the quick service restaurant market in Mexico through the 80% acquisition of Doña Tota. This is a leading regional chain specializing in Mexican food with a particularly strong presence in the northeast of the country. This acquisition presents FEMSA Comercio with the opportunity to grow Doña Tota’s stand-alone store base across the country, while also offering the benefit of advancing FEMSA Comercio’s prepared food capabilities and expertise.

Other Stores

FEMSA Comercio also operates other small-format stores, which include soft discount stores with a focus on perishables and liquor stores.

Equity Method Investment in the Heineken Group

As of December 31, 2013, FEMSA owned a non-controlling interest in the Heineken Group, one of the world’s leading brewers. As of December 31, 2013, our 20% economic interest in the Heineken Group was comprised of 43,018,320 shares of Heineken Holding N.V. and 72,182,203 shares of Heineken N.V. For 2013, FEMSA recognized equity income of Ps. 4,587 million regarding its 20% economic interest in the Heineken Group; see note 10 to our audited consolidated financial statements.

As described above, FEMSA Comercio has a distribution agreement with Cuauhtémoc Moctezuma (which is now a part of the Heineken Group) pursuant to which OXXO stores only carry beer brands produced and distributed by Cuauhtémoc Moctezuma. OXXO stores will continue to benefit from the existing relationship under which Cuauhtémoc Moctezuma will continue to be the exclusive supplier of beer to OXXO until June 2020. As of April 30, 2010, Coca-Cola Company acquiredFEMSA has agreed with Cervejarias Kaiser (also now part of the Heineken Group) to continue to distribute and sell theBrisaKaiser brand.beer portfolio in Coca-Cola FEMSA’s Brazilian territories for a 20-year term beginning in 2003, consistent with the arrangement already in place. In addition, our logistic services, corporate and shared services subsidiary continues to provide certain services to Cuauhtémoc Moctezuma and its subsidiaries.

Other Business

Our other business consists of the following smaller operations that support our core operations:

Our logistics services subsidiary provides a broad range of logistics and vehicle maintenance services to Coca-Cola FEMSA, FEMSA Comercio and third-party clients in the beverages, consumer products and retail industries. It has operations in Mexico, Brazil, Colombia, Panama, Costa Rica and Nicaragua.

Our refrigeration business produces vertical and horizontal commercial refrigerators for the soft drink, beer and food industries, with an annual capacity of 510,840 units at December 31, 2013. In 2013, this business sold 412,202 refrigeration units, 35.4% of which were sold to Coca-Cola FEMSA, and the remainder of which were sold to third parties.

Our corporate services subsidiary employs all of our corporate staff, including the personnel managing the areas of finance, corporate accounting, taxation, legal, financial and strategic planning, human resources, corporate affairs and internal audit. Through this subsidiary, we direct, control, supervise and review the operations of our sub-holding companies. As of December 31, 2013, FEMSA Comercio and our other business subsidiaries pay management fees for the services provided to them. In addition, Coca-Cola FEMSA has entered into a services agreement pursuant to which it pays for specific services. As part of the Heineken transaction, the corporate and shared services subsidiaries continue to provide some limited corporate services and shared services to subsidiaries of Cuauhtémoc Moctezuma (now part of the Heineken Group), for which such companies continue to pay.

Description of Property, Plant and Equipment

As of December 31, 2013, we owned all of our manufacturing facilities and substantially all of our warehouses and distribution centers. Our properties primarily consisted of production and distribution facilities for our soft drink operations and office space. In addition, FEMSA Comercio owns approximately 11.8% of the OXXO store locations, while the other stores are located in properties that are rented under long-term lease arrangements with third parties.

The table below summarizes by country the installed capacity and percentage utilization of Coca-Cola Company equally sharedFEMSA’s production facilities:

Bottling Facility Summary

As of December 31, 2013

Country        

  Installed  Capacity
(thousands of unit cases)
   Utilization(1)
(%)
 

Mexico

   2,857,805     61%  

Guatemala

   36,770     77%  

Nicaragua

   68,961     59%  

Costa Rica

   78,740     57%  

Panama

   54,755     57%  

Colombia

   542,058     50%  

Venezuela

   249,373     88%  

Brazil

   794,214     61%  

Argentina

   364,612     61%  

(1)Annualized rate.

The table below summarizes by country the location and facility area of each of Coca-Cola FEMSA’s production facilities.

Bottling Facilities by Location as of December 31, 2013

Country        

Location

Production Area

(thousands

of sq. meters)

Mexico

San Cristóbal de las Casas, Chiapas45
Cuautitlán, Estado de México35
Los Reyes la Paz, Estado de México50
Toluca, Estado de México242
León, Guanajuato124
Morelia, Michoacán50
Ixtacomitán, Tabasco117
Apizaco, Tlaxcala80
Coatepec, Veracruz142
La Pureza Altamira, Tamaulipas300
Poza Rica, Veracruz42
Pacífico, Estado de México89
Cuernavaca, Morelos37
Toluca, Estado de México (Ojuelos)41
San Juan del Río, Querétaro84
Querétaro, Querétaro80
Iguala, Guerrero8
Cayaco, Acapulco104

Country        

Location

Production Area

(thousands

of sq. meters)

Guatemala

Guatemala City46

Nicaragua

Managua54

Costa Rica

Calle Blancos, San José52
Coronado, San José14

Panama

Panama City29

Colombia

Barranquilla37
Bogotá, DC105
Bucaramanga26
Cali76
Manantial, Cundenamarca67
Medellín47

Venezuela

Antímano15
Barcelona141
Maracaibo68
Valencia100

Brazil

Campo Grande36
Jundiaí191
Mogi das Cruzes119
Belo Horizonte73
Porto Real108
Maringá160
Marilia159
Curitiba65
Baurú111

Argentina

Alcorta, Buenos Aires73
Monte Grande, Buenos Aires32

Insurance

We maintain an “all risk” insurance policy covering our properties (owned and leased), machinery and equipment and inventories as well as losses due to business interruptions. The policy covers damages caused by natural disaster, including hurricane, hail, earthquake and damages caused by human acts, including explosion, fire, vandalism and riot. We also maintain a freight transport insurance policy that covers damages to goods in payingtransit. In addition, we maintain a liability insurance policy that covers product liability. We purchase our insurance coverage through an insurance broker. In 2013, the purchasepolicies for “all risk” property insurance and freight transport insurance were issued by ACE Seguros, S.A. and the policy for liability insurance was issued by XL Insurance Mexico, S.A. de C.V. Our “all risk” coverage was partially reinsured in the international reinsurance market. We believe that our coverage is consistent with the coverage maintained by similar companies.

Capital Expenditures and Divestitures

Our consolidated capital expenditures, net of disposals, for the years ended December 31, 2013, 2012 and 2011 were Ps. 17,882 million, Ps. 15,560 million and Ps. 12,666 million respectively, and were for the most part financed from cash from operations generated by our subsidiaries. These amounts were invested in the following manner:

   Year Ended December 31, 
   2013   2012   2011 
   (In millions of Mexican pesos) 

Coca-Cola FEMSA

  Ps.11,703    Ps. 10,259    Ps.7,862  

FEMSA Comercio

   5,683     4,707     4,186  

Other

   496     594     618  
  

 

 

   

 

 

   

 

 

 

Total

  Ps. 17,882    Ps.15,560    Ps. 12,666  

Coca-Cola FEMSA

In 2013, Coca-Cola FEMSA focused its capital expenditures on investments in (1) increasing production capacity, (2) placing coolers with retailers, (3) returnable bottles and cases, (4) improving the efficiency of its distribution infrastructure and (5) information technology. Through these measures, Coca-Cola FEMSA strives to improve its profit margins and overall profitability.

FEMSA Comercio

FEMSA Comercio’s principal investment activity is the construction and opening of new stores. During 2013, FEMSA Comercio opened 1,120 net new OXXO stores. FEMSA Comercio invested Ps. 5,651 million in 2013 in the addition of new stores, warehouses and improvements to leased properties.

Regulatory Matters

Competition Legislation

TheLey Federal de Competencia Económica (Federal Economic Competition Law or Mexican Competition Law) became effective on June 22, 1993. The Mexican Competition Law and theReglamento de la Ley Federal de Competencia Económica (Regulations under the Mexican Competition Law), effective as of October 13, 2007, regulate monopolistic practices and require Mexican government approval of certain mergers and acquisitions. The Mexican Competition Law subjects the activities of certain Mexican companies, including us, to regulatory scrutiny. In addition, the Regulations under the Mexican Competition Law prohibit members of any trade association from reaching any agreement relating to the price of US$ 92 million. Following a transition period,their products. Management believes that we are currently in June 2009, Coca-Cola FEMSA started to sell and distribute theBrisa portfolio of productscompliance in Colombia.all material respects with Mexican competition legislation.

In May 2009,Mexico and in some of the other countries in which we operate, we are involved in different ongoing competition related proceedings. We believe that the outcome of these proceedings will not have a material adverse effect on our financial position or results. See “Item 8. Financial Information—Legal Proceedings—Coca-Cola FEMSA.”

Price Controls

Voluntary price restraints or statutory price controls have been imposed historically in several of the countries in which Coca-Cola FEMSA entered into an agreement to develop theCrystal trademark wateroperates. Currently, there are no price controls on Coca-Cola FEMSA’s products in Brazil jointly with The Coca-Cola Company.

any of its territories, except for Argentina, where authorities directly supervise two products sold through supermarkets as a measure to control inflation, and Venezuela, where the government has recently imposed price controls on certain products including bottled water. In August 2010, Coca-Cola FEMSA acquired from The Coca-Cola Company, along with other BrazilianCoca-Cola bottlers,addition, in January 2014, the business operations of theMatte Leãotea brand. As of April 20, 2012, Coca-Cola FEMSA had a 19.4% indirect interest in theMatte Leão business in Brazil.

In March 2011, Coca-Cola FEMSA, with The Coca-Cola Company and through Compañía Panameña de Bebidas S.A.P.I. de C.V., acquired Estrella Azul, a Panamanian conglomerate that participates in the dairy and juice-based beverage categories in Panama. Coca-Cola FEMSA will continue to develop this business with The Coca-Cola Company.

In October 2011, Coca-Cola FEMSA merged with the beverage division of Administradora de Acciones del Noreste, S.A. de C.V., which constituted Grupo Tampico’s beverage division and was one of the largest family-owned bottlers ofCoca-Cola trademark products in Mexico, as calculated by sales volume. This franchise territory operates in the states of Tamaulipas, San Luis Potosí and Veracruz, as well as in certain parts of the states of Hidalgo, Puebla and Querétaro, and sold 155.7 million unit cases of beverages in 2011. The aggregate enterprise value at the announcement date of this transaction was Ps. 9,300 million, and a total of 63.5 million new Coca-Cola FEMSA Series L Shares were issued in connection with the transaction. Coca-Cola FEMSA began to consolidate the beverage division of Grupo Tampico in its financial statements as of October 2011.

In December 2011, Coca-Cola FEMSA merged with the beverage division of Grupo CIMSA, a Mexican family-owned bottler ofCoca-Cola trademark products with operations mainly in the states of Morelos and México, as well as in certain parts of the states of Guerrero and Michoacán. This franchise territory sold 154.8 million unit cases of beverages in 2011. The aggregate enterprise value of this transaction was Ps. 11,000 million, and a total of 75.4 million new Coca-Cola FEMSA Series L Shares were issued in connection with this transaction. Coca-Cola FEMSA began to consolidate the beverage division of Grupo CIMSA in its financial statements as of December 2011. As part of Coca-Cola FEMSA’s merger with the beverage division of Grupo CIMSA, it also acquired a 13.2% equity interest in Piasa.

Recent Mergers and Acquisitions

On December 15, 2011, Coca-Cola FEMSA entered into an agreement to merge the beverage division of Grupo Fomento Queretano into Coca-Cola FEMSA. Grupo Fomento Queretano’s beverage division operates mainly in the Mexican state of Querétaro, as well as in parts of the states of Mexico, Hidalgo and Guanajuato. The merger agreement was approved by both Coca-Cola FEMSA’s and Grupo Fomento Queretano’s boards of directors, and is subject to the approval of the CFC and of the shareholders meetings of both companies. The transaction will involve the issuance of approximately 45.1 million new Coca-Cola FEMSA Series L Shares, and in addition Coca-Cola FEMSA will assume Ps. 1,221 million in net debt. This transaction is expected to be completed in the second quarter of 2012.Venezuelan government

In February 2012, Coca-Cola FEMSA entered intopassed theLey Orgánica de Precios Justos (Fair Prices Law). This law substitutes both theLey para la Defensa y Acceso a 12-month exclusivity agreement with The Coca-Cola Companylas Personas a los Bienes y Servicios (Access to evaluateGoods and Services Defense Law) and the potential acquisition by Coca-Cola FEMSA of a controlling ownership stake in the bottling operations owned by The Coca-Cola Company in the Philippines. Coca-Cola FEMSA remains in the process of evaluating this potential acquisition.

Capital Stock

As of April 20, 2012,4, 2014, we indirectly owned Series A Sharesshares equal to 47.9% of Coca-Cola FEMSA equal to 50.0% of itsFEMSA’s capital stock (63.0% of itsthe capital stock with full voting rights). As of April 20, 2012,4, 2014, The Coca-Cola Company indirectly owned Series D Sharesshares equal to 28.1% of the capital stock of Coca-Cola FEMSA equal to 29.4% of its capital stock (37.0% of itsthe capital stock with full voting rights). Series L Sharesshares with limited voting rights, which trade on the Mexican Stock Exchange and/orand in the form of ADSs on the NYSE, constitutedNew York Stock Exchange, constitute the remaining 20.6%24.0% of Coca-Cola FEMSA’s capital stock.

 

LOGOLOGO

Business Strategy

Coca-Cola FEMSA operates with a large geographic footprint in Latin America. In August 2011,January 2014, Coca-Cola FEMSA restructured its businessoperations under twofour new divisions: (1) Mexico and Central America;America (covering certain territories in Mexico and Guatemala, and all of Nicaragua, Costa Rica and Panama), (2) South America creating(covering certain territories in Argentina, most of Colombia and all of Venezuela), (3) Brazil (covering a major part of the states of São Paulo and Minas Gerais, the states of Paraná and Mato Grosso do Sul and part of the states of Rio de Janeiro and Goiás), and (4) Asia (covering all of the Philippines through a joint venture with The Coca Cola Company). Through these divisions, Coca-Cola FEMSA expects to create a more flexible structure to execute its strategies and extend Coca-Cola FEMSA’sits track record of growth. Previously,Through December 31, 2013, Coca-Cola FEMSA managed its business under three divisions: Mexico; Latincentro;two divisions—Mexico and Mercosur.Central America and South America. With this new business structure, Coca-Cola FEMSA aligned its business strategies more efficiently, ensuring a faster introduction of new products and categories, and a more rapid and effective design and deployment of commercial models.

Coca-Cola FEMSA operates with a large geographic footprint in Latin America in two divisions:

Mexico and Central America (covering certain territories in Mexico, Guatemala, Nicaragua, Costa Rica and Panama); and

South America (covering certain territories in Colombia, Brazil, Venezuela and Argentina).

One of Coca-Cola FEMSA’s goals is to maximize growth and profitability to create value for its shareholders. ItsCoca-Cola FEMSA’s efforts to achieve this goal are based on: (1) transforming Coca-Cola FEMSA’sits commercial models to focus on its customers’ value potential and using a value-based segmentation approach to capture the industry’s value potential; (2) implementing multi-segmentation strategies in its major markets to target distinct market clusters divided by consumption occasion, competitive intensity and socioeconomic levels; (3) implementing well-planned product, packaging and pricing strategies through different distribution channels; (4) driving product innovation along its different product categories; (5) developing new businesses and distribution channels; and (6) achieving the full operating potential of its commercial models and processes to drive operational efficiencies throughout its company. To achieveIn furtherance of these goals,efforts, Coca-Cola FEMSA intends to continue to focus its efforts on, among other initiatives, the following:

 

working with The Coca-Cola Company to develop a business model to continue exploring and participating in new lines of beverages, extending existing product lines and effectively advertising and marketing its products;

 

developing and expanding its still beverage portfolio through innovation, strategic acquisitions and by entering into agreements to acquire companies with The Coca-Cola Company;

 

expanding its bottled water strategy with The Coca-Cola Company through innovation and selective acquisitions to maximize profitability across its market territories;

 

strengthening its selling capabilities and go-to-market strategies, including pre-sale, conventional selling and hybrid routes, in order to get closer to its clients and help them satisfy the beverage needs of consumers;

 

implementing selective packaging strategies designed to increase consumer demand for its products and to build a strong returnable base for theCoca-Cola brand;

implementing selective packaging strategies designed to increase consumer demand for its products and to build a strong returnable base for the Coca-Cola brand;

 

replicating its best practices throughout the value chain;

 

rationalizing and adapting its organizational and asset structure in order to be in a better position to respond to a changing competitive environment;

 

committing to building a multi-cultural collaborative team, from top to bottom; and

 

broadening its geographic footprint through organic growth and strategic joint ventures, mergers and acquisitions.

Coca-Cola FEMSA seeks to increase per capita consumption of its products in the territories in which it operates. To that end, itsCoca-Cola FEMSA’s marketing teams continuously develop sales strategies tailored to the different characteristics of its various territories and distribution channels. Coca-Cola FEMSA continues to develop its product portfolio to better meet market demand and maintain its overall profitability. To stimulate and respond to consumer demand, Coca-Cola FEMSA continues to introduce new categories, products and presentations.See “—Product and Packaging Mix.” In addition, because Coca-Cola FEMSA views its relationship with The Coca-Cola Company as integral to its business, Coca-Cola FEMSA uses market information systems and strategies developed with The Coca-Cola Company to improve its business and marketing strategies.See “—Marketing.”

Coca-Cola FEMSA also continuously seeks to increase productivity in its facilities through infrastructure and process reengineering for improved asset utilization. ItsCoca-Cola FEMSA’s capital expenditure program includes investments in production and distribution facilities, bottles, cases, coolers and information systems. Coca-Cola FEMSA believes that this program will allow it to maintain its capacity and flexibility to innovate and to respond to consumer demand for its products.

Coca-Cola FEMSA focuses on management quality as a key element of its growth strategy and remains committed to fostering the development of quality management at all levels. Both weCoca-Cola FEMSA’s Strategic Talent Management Model is designed to enable it to reach its full potential by developing the capabilities of its employees and Theexecutives. This holistic model works to build the skills necessary for Coca-Cola Company provideFEMSA’s employees and executives to reach their maximum potential, while contributing to the achievement of its short- and long-term objectives. To support this capability development model, Coca-Cola FEMSA with managerial experience. To build uponFEMSA’s board of directors has allocated a portion of its yearly operating budget to fund these skills, Coca-Cola FEMSA also offers management training programs designed to enhance its executives’ abilities and to provide a forum for exchanging experiences, know-how and talent among an increasing number of multinational executives from its new and existing territories.programs.

Sustainable development is an integrala comprehensive part of Coca-Cola FEMSA’s strategic framework for business operation and growth. Coca-Cola FEMSA bases its efforts on five core areas: (i) Ethics andin its Corporate Values which definesand Ethics. Coca-Cola FEMSA focuses on three core areas, (i) its commitment to acting, defining and organizing itself based on its corporate values and culture; (ii) Quality of Life inpeople, by encouraging the Company, which encourages the integral development of its employees and their families; (iii) Health and Wellness, to promote(ii) its communities, by promoting development in the communities it serves, an attitude of health, self-care, adequate nutrition and physical activity, both within and outsideevaluating the company; (iv) Community Engagement, to develop educationimpact of its value chain; and learning projects that improve(iii) the quality of life

in the communities where Coca-Cola FEMSA operates; and (v) Environmental Care, to establishplanet, by establishing guidelines that it believe will result in actionsefficient use of natural resources to minimize the impact that Coca-Cola FEMSA’sits operations might have on the environment and create a broader awareness of caring for the environment.

Equity Method Investment in CCBPI

On January 25, 2013, as part of Coca-Cola FEMSA’s efforts to expand its geographic reach, it acquired a 51% non-controlling majority stake in CCBPI. Coca-Cola FEMSA currently manages the day-to-day operations of the business; however, The Coca-Cola Company has certain rights with respect to the operational business plan. As of December 31, 2013, Coca-Cola FEMSA’s investment under the equity method in CCBPI was Ps. 9,398 million. See Notes 10 and 26 to our consolidated financial statements. Coca-Cola FEMSA’s product portfolio in the Philippines consists ofCoca-Cola trademark beverages and Coca-Cola FEMSA’s total sales volume in 2013 reached 515 million unit cases. The operations of CCBPI are comprised of 20 production plants and serve close to 925,000 customers.

The Philippines has one of the highest per capita consumption rates of Coca-Cola products in the region and presents significant opportunities for further growth. Coca-Cola has been present in the Philippines since the start of the 20th century and since 1912 it has been locally producingCoca-Colaproducts. The Philippines received the first Coca-Cola bottling and distribution franchise in Asia. Our strategic framework for growth in the Philippines is based on three pillars: portfolio, route to market and supply chain.

Coca-Cola FEMSA’s Territories

The following map shows Coca-Cola FEMSA’s territories, giving estimates in each case of the population to which it offersoffer products, the number of retailers of its beverages and the per capita consumption of its beverages as of December 31, 2011:2013:

 

LOGOLOGO

Per capita consumption data for a territory areis determined by dividing total beverage sales volume within the territory (in bottles, cans, and fountain containers) by the estimated population within such territory, and areis expressed on the basis of the number of eight-ounce servings of Coca-Cola FEMSAFEMSA’s products consumed annually per capita. In evaluating the development of local volume sales in itsCoca-Cola FEMSA’s territories and to determine product potential, Coca-Cola FEMSA and The Coca-Cola Company measure, among other factors, the per capita consumption of all of Coca-Cola FEMSA’stheir beverages.

Coca-Cola FEMSA’s Products

Coca-Cola FEMSA produces, markets, sells and distributesCoca-Cola trademark beverages. TheseTheCoca-Cola trademark beverages include: sparkling beverages (colas and flavored sparkling beverages), waters and still beverages (including juice drinks, coffee, teas, milk, value-added dairy and isotonics)isotonic drinks). The following table sets forth Coca-Cola FEMSA’s main brands as of December 31, 2011:2013:

 

Colas:

  Mexico
and
Central
America(1)
  South
America(2)
  Venezuela

Coca-Cola

  ü  ü  ü

Coca-Cola Light

  ü  ü  ü

Coca-Cola Zero

  ü  ü  

Coca-Cola Life

ü

Flavored sparkling beverages:

  Mexico
and
Central
America(1)
  South
America(2)
  Venezuela

Ameyal

ü

Canada Dry

ü

Chinotto

      ü

Crush

    ü

Escuis

ü  

Fanta

  ü  ü  

Fresca

  ü    

Frescolita

  ü    ü

Hit

      ü

Kist

  ü    

Kuat

    ü  

Lift

  ü    

Mundet

  ü    

Quatro

    ü  

Schweppes

üüü

Simba

    ü  

Sprite

  ü  ü  

SchweppesVictoria

  ü  

Yoli

ü  ü

Water:

  Mexico
and
Central
America(1)
  South
America(2)
  Venezuela

Alpina

  ü    

Aquarius(3)

ü

Bonaqua

    ü  

Brisa

    ü  

Ciel

  ü    

Crystal

    ü  

Dasani

ü

Manantial

    ü  

Nevada

      ü

Other Categories:

  Mexico
and
Central
America(1)
  South
America(2)
  Venezuela

Cepita(4)

    ü  

Del Prado(5)

ü

Estrella Azul(6)

ü

FUZE Tea

üü

Hi-C(4)(7)

  ü  ü  

Jugos del ValleLeche Santa Clara(5)

üüü

Nestea(6)(8)

  ü    ü

PoweradeJugos del Valle(7)(4)

  ü  ü  ü

Matte Leao(8)(9)

    ü  

Valle FrutPowerade(9)(10)

  ü  ü  ü

Estrella AzulValle Frut(10)(11)

  ü  

Hugo(11)

ü  ü

Del Prado(12)

ü

 

(1)Includes Mexico, Guatemala, Nicaragua, Costa Rica and Panama.

 

(2)Includes Colombia, Brazil and Argentina.

 

(3)Flavored water. In Brazil, also a flavored sparkling beverage.

 

(4)Juice-based beverage. Includes Hi-C Orangeade in Argentina.

 

(5)Juice based beverage.Juice-based beverage in Central America.

 

(6)Nestea will no longer be a product licensed by The Coca-Cola Company in Coca-Cola FEMSA’s territories as of May 2012 and will be replaced with Fuze Tea.

(7)Isotonic.

(8)Ready to drink tea.

(9)Orangeade. IncludesFreshin Costa Rica, Nicaragua, Panama, Colombia and Venezuela.

(10)Milk and value-added dairy and juices.

 

(11)(7)Milk and juice blend.Juice-based beverage. IncludesHi-C Orangeade in Argentina.

 

(12)(8)Juice-based beverages.Milk and value-added dairy.

(9)Ready to drink tea.

(10)Isotonic drinks.

(11)Orangeade. IncludesDel Valle Freshin Costa Rica, Nicaragua, Panama, Colombia and Venezuela.

Sales Overview

Coca-Cola FEMSA measures total sales volume in terms of unit cases. One unit case“Unit case” refers to 192 ounces of finished beverage product (24 eight-ounce servings) and, when applied to soda fountains, refers to the volume of syrup, powders and concentrate that is required to produce 192 ounces of finished beverage product. The following table illustrates Coca-Cola FEMSA’s historical sales volume for each of its consolidated territories.

 

  Sales Volume
Year Ended December 31,
   Sales Volume
Year Ended December 31,
 
  2011   2010   2009   2013(1)   2012(2)   2011(3) 
  (millions of unit cases)   (millions of unit cases) 

Mexico and Central America

            

Mexico(1)

   1,366.5     1,242.3     1,227.2     1,798.0     1,720.3     1,366.5  

Central America(2)

   144.3     137.0     135.8  

Central America(4)

   155.6     151.2     144.3  

South America (excluding Venezuela)

            

Colombia(3)

   252.1     244.3     232.2     275.7     255.8     252.1  

Brazil(4)

   485.3     475.6     424.1  

Brazil(5)

   525.2     494.2     485.3  

Argentina

   210.7     189.3     184.1     227.1     217.0     210.7  

Venezuela

   189.8     211.0     225.2     222.9     207.7     189.8  
  

 

   

 

   

 

   

 

   

 

   

 

 

Combined Volume

   2,648.7     2,499.5     2,428.6  

Consolidated Volume

   3,204.6     3,046.2     2,648.7  

 

(1)Includes resultsvolume from the operations of Grupo Yoli from June 2013, Companhia Fluminense from September 2013 and Spaipa from November 2013.

(2)Includes volume from the beverage divisionoperations of Grupo Fomento Queretano from May 2012.

(3)Includes volume from the operations of Grupo Tampico from October 2011 and of the beverage division of Grupo CIMSA from December 2011.

 

(2)(4)Includes Guatemala, Nicaragua, Costa Rica and Panama.

 

(3)(5)As of June 2009, includes sales from the Brisa bottled water business.

(4)Excludes beer sales volume. As of the first quarter of 2010, Coca-Cola FEMSA began to distribute certain ready-to-drink products under theMatte Leãobrand.

Product and Packaging Mix

Out of the more than 120than116 brands and line extensions of beverages that Coca-Cola FEMSA sells and distributes, itsCoca-Cola FEMSA’s most important brand, Coca-Cola, together with theits line extensions, thereof,Coca-Cola Light,Coca-Cola ZeroandCoca-Cola ZeroLife, accounted for 61.6%60.2% of total sales volume in 2011.2013. Coca-Cola FEMSA’s next largest brands,Ciel(a water brand from Mexico)Mexico and its line extensions),Fanta (and its line extensions),Sprite (and its line extensions) andValleFrut

(and its line extensions), andSprite (and its line extensions), accounted for 10.4%12.6%, 5.1%4.7%, 2.7%2.8% and 2.2%2.6%, respectively, of total sales volume in 2011.2013. Coca-Cola FEMSA uses the term line extensions to refer to the different flavors in which Coca-Cola FEMSAit offers its brands. Coca-Cola FEMSA produces, markets, sells and distributesCoca-Cola trademark beverages in each of its territories in containers authorized by The Coca-Cola Company, which consist of a variety of returnable and non-returnable presentations in the form of glass bottles, cans and plastic bottles mainly made of polyethylene terephthalate, which we refer to as PET.

Coca-Cola FEMSA uses the term presentation to refer to the packaging unit in which it sells its products. Presentation sizes for Coca-Cola FEMSA’sCoca-Cola trademark beverages range from a 6.5-ounce personal size to a 3-liter multiple serving size. For all of Coca-Cola FEMSA’s products excluding water, itCoca-Cola FEMSA considers a multiple serving size to beas equal to, or larger than, 1.0 liters.liter. In general, personal sizes have a higher price per unit case as compared to multiple serving sizes. Coca-Cola FEMSA offers both returnable and non-returnable presentations, which allow it to offer portfolio alternatives based on convenience and affordability to implement revenue management strategies and to target specific distribution channels and population segments in its territories. In addition, Coca-Cola FEMSA sells someCoca-Cola trademark beverage syrups in containers designed for soda fountain use, which it referswe refer to as fountain. Coca-Cola FEMSA also sells bottled water products in bulk sizes, which term refersrefer to presentations equal to or larger than 55.0 liters, which have a much lower average price per unit case than Coca-Cola FEMSA’sits other beverage products.

The characteristics of Coca-Cola FEMSA’s territories are very diverse. Central Mexico and Coca-Cola FEMSA’s territories in Argentina are densely populated and have a large number of competing beverage brands as compared to the rest of its territories. Coca-Cola FEMSA’s territories in Brazil are densely populated but have lower per capita consumption of beverage products as compared to Mexico. Portions of southern Mexico, Central America and Colombia are large and mountainous areas with lower population density, lower per capita income and lower per capita consumption of beverages. In Venezuela, Coca-Cola FEMSA faces operational disruptions from time to time, which may have an effect on its volumes sold, and consequently, may result in lower per capita consumption.

The following discussion analyzes Coca-Cola FEMSA’s product and packaging mix by consolidated reporting segment. The volume data presented areis for the years 2011, 2010,2013, 2012 and 2009.2011.

Mexico and Central America.Coca-Cola FEMSA’s product portfolio consists ofCoca-Cola trademark beverages. In 2008, as part of its efforts to strengthen its multi-category beverage portfolio, Coca-Cola FEMSA incorporatedbeverages, including theJugos del Valle line of juice-based beverages.In 2012, Coca-Cola FEMSA launchedFUZEtea in Mexico, and subsequently in Central America.the division. Per capita consumption of Coca-Cola FEMSA’s beverage products in Mexico and Central America was 632654.0 and 179180.6 eight-ounce servings, respectively, in 2011.2013.

The following table highlights historical sales volume and mix in Mexico and Central America for Coca-Cola FEMSA’s products:

 

   Year Ended December 31, 
   2011  2010  2009 
   (millions of unit cases) 

Total Sales Volume(1)

    

Total

   1,510.8    1,379.3    1,363.0  

% Growth

   9.5  1.2  6.3

   (in percentages) 

Unit Case Volume Mix by Category(1)

  

Sparkling beverages

   74.9  75.2  74.7

Water(2)

   19.7    19.4    20.2  

Still beverages

   5.4    5.4    5.1  
  

 

 

  

 

 

  

 

 

 

Total

   100.0  100.0  100.0
  

 

 

  

 

 

  

 

 

 

   Year Ended December 31, 
   2013(1)   2012(2)   2011(3) 

Total Sales Volume

  

Total (millions of unit cases)

   1,953.6     1,871.5     1,510.8  

Growth (%)

   4.4     23.9     9.5  
   (in percentages) 

Unit Case Volume Mix by Category

  

Sparkling beverages

   73.1     73.0     74.9  

Water(4)

   21.2     21.4     19.7  

Still beverages

   5.7     5.6     5.4  
  

 

 

   

 

 

   

 

 

 

Total

   100.0     100.0     100.0  
  

 

 

   

 

 

   

 

 

 

 

(1)Includes resultsvolume from the operations of Grupo Yoli from June 2013.

(2)Includes volume from the beverage divisionoperations of Grupo Fomento Queretano from May 2012.

(3)Includes volume from the operations of Grupo Tampico from October 2011 and from the beverage division of Grupo CIMSA from December 2011.

 

(2)(4)Includes bulk water volumes.

In 2011,2013, multiple serving presentations represented 67.6%66.2% of total sparkling beverages sales volume in Mexico remaining flat as(including Grupo Fomento Queretano and Grupo Yoli), a 10 basis points decrease compared to 2010,2012; and 55.7%56.3% of total sparkling beverages sales volume in Central America, a 6050 basis points decrease asincrease compared to 2010.2012. Coca-Cola FEMSA’s strategy is to foster consumption inof single servingserve presentations while maintaining multiple serving volumes. In 2011,2013, returnable packaging, as a percentage of total sparkling beverage sales volume, accounted for 31.7%35.0% in Mexico (including Grupo Fomento Queretano and Grupo Yoli), a 130160 basis points increase as compared to 2010,2012; and 31.7%23.2% in Central America, a 150160 basis points decrease as compared to 2010.2012.

In 2011,2013, Coca-Cola FEMSA’s sparkling beverages decreasedvolume as a percentage of its total sales volume from 75.2% in 2010its Mexico and Central America division (including Grupo Fomento Queretano and Grupo Yoli) increased marginally to 73.1% as compared to 2012.

Total sales volume in Coca-Cola FEMSA’s Mexico and Central America division (including Grupo Fomento Queretano and Grupo Yoli) reached 1,953.6 million unit cases in 2013, an increase of 4.4% compared to 1,871.5 million unit cases in 2012. The non-comparable effect of the integration of Grupo Fomento Queretano and Grupo Yoli in Mexico contributed 89.3 million unit cases in 2013 of which 72.2% were sparkling beverages, 9.9% was water, 13.4% were bulk water and 4.5% were still beverages. Excluding the integration of these territories, volume decreased 0.4% to 1,864.2 million unit cases. Organically, Coca-Cola FEMSA’s bottled water portfolio grew 5.1%, mainly driven by the performance of theCiel brand in Mexico. Coca-Cola FEMSA’s still beverage category grew 3.7% mainly due to the performance of the Jugos del Valle portfolio in the division. These increases partially compensated for the flat volumes in sparkling beverages and a 3.5% decline in the bulk water business.

In 2012, multiple serving presentations represented 66.2% of total sparkling beverages sales volume in Mexico (including Grupo Tampico, Grupo CIMSA and Grupo Fomento Queretano), a 140 basis points decrease compared to 2011; and 56.1% of total sparkling beverages sales volume in Central America, a 30 basis points increase compared to 2011. In 2012, returnable packaging, as a percentage of total sparkling beverage sales volume, accounted for 33.7% in Mexico (including Grupo Tampico, Grupo CIMSA and Grupo Fomento Queretano), a 200 basis points increase compared to 2011; and 33.6% in Central America, a 190 basis points increase compared to 2011.

In 2012, Coca-Cola FEMSA’s sparkling beverages volume as a percentage of total sales volume in its Mexico and Central America division (including Grupo Tampico, Grupo CIMSA and Grupo Fomento Queretano) decreased from 74.9% in 2011 to 73.0% in 2012, mainly due to the integration, of the beverage divisionsin 2011, of Grupo Tampico and Grupo CIMSA in Mexico, which have a higher mix of bulk water in their portfolios.

In 2011, Coca-Cola FEMSA’s most popular sparkling beverage presentations in Mexico were the 2.5-liter returnable plastic bottle, the 3.0-liter non-returnable plastic bottle and the 0.6-liter non-returnable plastic bottle (the 20-ounce bottle that is also popular in the United States), which together accounted for 56.8% of total sparkling beverageTotal sales volume in Mexico.

Total sales volumeCoca-Cola FEMSA’s Mexico and Central America division (including Grupo Tampico, Grupo CIMSA and Grupo Fomento Queretano) reached 1,871.5 million unit cases in 2012, an increase of 23.9% compared to 1,510.8 million unit cases in 2011, an increase2011. The non-comparable effect of 9.5% as compared to 1,379.3 million unit cases in 2010. Thethe integration of the beverage divisions ofGrupo Fomento Queretano, Grupo Tampico and Grupo CIMSA in Mexico contributed 48.9322.7 million unit cases in 2011,2012 of which 63.0%62.5% were sparkling beverages, 5.2%5.1% bottled water, 27.4%27.9% bulk water and 4.4%4.5% still beverages. Excluding the integration of these territories, volume grew 6.0% in 2011,1.9% to 1,461.81,538.8 million unit cases. Organically sparkling beverages sales volume increased 6.0%2.5% as compared to 2010, contributing more than 70% of incremental volumes.2011. The bottled water category, including bulk water, grew 5.6%, accounting for more than 15% of incremental volumes.decreased 2.6%. The still beverage category increased 7.5%, representing the remainder of incremental volumes.8.9%.

South America (Excluding Venezuela). Coca-Cola FEMSA’s product portfolio in South America consists mainly ofCoca-Cola trademark beverages, and theKaiser beer brands in Brazil, which Coca-Cola FEMSA sells and distributes. In 2008, as part of its efforts to strengthen its multi-category beverage portfolio, Coca-Cola FEMSA incorporatedincluding theJugos del Valle line of juice-based beverages in Colombia. In 2009, this line of beverages was re-launchedColombia and Brazil and theKaiser beer brands in Brazil, as well. The acquisition of Brisa in 2009 helped Coca-Cola FEMSA to become the leader, as calculated by sales volume, in the water market in Colombia. which we sell and distribute.

In 2010, Coca-Cola FEMSA incorporated ready-to-drinkready to drink beverages under theMatte LeãoLeao brand in Brazil. During 2011, as part of itsCoca-Cola FEMSA’s continuous effort to develop non-carbonated beverages, Coca-Cola FEMSAit launchedCepita in non-returnable PET bottles andHi-C, an orangeade, both in Argentina. Beginning in 2009,During 2013, as part of itsCoca-Cola FEMSA’s efforts to foster sparkling beverage per capita consumption in Brazil, Coca-Cola FEMSA re-launched ait reinforced the 2.0-liter returnable plastic bottle for theCoca-Cola brand and introduced two single-serving 0.25-litersingle-serve 0.2 and 0.3 liter presentations. During 2011, these presentations contributed significantly to incremental volumes in Brazil. Per capita consumption of Coca-Cola FEMSA’s beverages in Colombia, Brazil and Argentina was 129, 261150.7, 253.0 and 395457.3 eight-ounce servings, respectively, in 2011. 2013.

The following table highlights historical total sales volume and sales volume mix in South America (excluding Venezuela), not including beer:

 

   Year Ended December 31, 
   2011  2010  2009 
   (millions of unit cases) 

Total Sales Volume

    

Total

   948.1    909.2    840.4  

% Growth

   4.3  11.2  8.4
   (in percentages) 

Unit Case Volume Mix by Category

    

Sparkling beverages

   85.9  85.5  87.2

Water(1)

   9.2    10.1    8.8  

Still beverages

   4.9    4.4    4.0  
  

 

 

  

 

 

  

 

 

 

Total

   100.0  100.0  100.0
  

 

 

  

 

 

  

 

 

 

   Year Ended December 31, 
   2013(1)   2012   2011 

Total Sales Volume

  

Total (millions of unit cases)

   1,028.1     967.0     948.1  

Growth (%)

   6.3     2.0     4.3  
   (in percentages) 

Unit Case Volume Mix by Category

  

Sparkling beverages

   84.1     84.9     85.9  

Water(2)

   10.1     10.0     9.2  

Still beverages

   5.8     5.1     4.9  
  

 

 

   

 

 

   

 

 

 

Total

   100.0     100.0     100.0  
  

 

 

   

 

 

   

 

 

 

 

(1)Includes volume from the operations of Companhia Fluminense from September 2013 and Spaipa from November 2013.

(2)Includes bulk water volume.

Total sales volume in Coca-Cola FEMSA’s South America division, excluding Venezuela, increased 6.3% to 1,028.1 million unit cases in 2013 as compared to 2012, as a result of growth in Colombia and Argentina and the integration of Companhia Fluminense and Spaipa in its Brazilian territories. These effects compensated for an organic volume decline in Brazil. Excluding the non-comparable effect of Companhia Fluminense and Spaipa, volumes remained flat as compared with the previous year. On the same basis, the still beverage category grew 14.3%, mainly driven by the Jugos del Valle line of business in Colombia and Brazil and the performance ofFUZE tea in the division. Coca-Cola FEMSA’s bottled water portfolio, including bulk water, increased 3.8% mainly driven by theBonaqua brand in Argentina and theBrisa brand in Colombia. These increases compensated for a 1.2% decline in the sparkling beverage portfolio.

In 2013, returnable packaging, as a percentage of total sparkling beverage sales volume, accounted for 37.2% in Colombia, a decrease of 250 basis points as compared to 2012; 22.0% in Argentina, a decrease of 690 basis points and 16.0% in Brazil, excluding the non-comparable effect of Companhia Fluminense and Spaipa, a 170 basis points increase compared to 2012. In 2013, multiple serving presentations represented 66.7%, 85.2% and 72.9% of total sparkling beverages sales volume in Colombia, Argentina and Brazil on an organic basis, respectively.

Total sales volume in Coca-Cola FEMSA’s South America division, excluding Venezuela, was 967.0 million unit cases in 2012, an increase of 2.0% compared to 948.1 million unit cases in 2011, an increase of 4.3% as compared to 909.2 million unit cases in 2010.2011. Growth in sparkling beverages, mainly driven by sales of theCoca-Cola brand in both Argentina and Colombia, and theFanta andSchweppes brandsbrand in Brazil and Colombia, accounted for the majority of the growth during the year. GrowthCoca-Cola FEMSA’s growth in still beverages mainlywas primarily driven by theJugos del Valle line of products in Brazil and theCepita juice brand andHi-C orangeade in Argentina, represented the balanceArgentina. The growth in sales volume of incremental volumes. These increases compensated for a decrease in volume in Coca-Cola FEMSA’s water portfolio, including bulk water, was driven mainly driven by the reductionCrystal brand in volume ofBrazil and theBrisa brand in Colombia.

In 2011,2012, returnable packaging, as a percentage of total sparkling beverage sales volume, accounted for: 39.6%for 40.4% in Colombia, remaining flat as compared to 2011; 28.9% in Argentina, an increase of 110 basis points and 14.4% in Brazil, a 240150 basis points decrease as compared to 2010; 27.8% in Argentina, a decrease of 70 basis points as compared to 2010; and 15.8% in Brazil, a 100 basis points increase as compared to 2010.2011. In 2011,2012, multiple serving presentations represented 62.1%62.9%, 71.3%85.2% and 85.0%72.5% of total sparkling beverages sales volume in Colombia, BrazilArgentina and Argentina,Brazil, respectively.

Coca-Cola FEMSA continues to distribute and sell theKaiserbeer portfolio in its Brazilian territories through the 20-year term, consistent with the arrangements in place with Cervejarias Kaiser, a subsidiary of the Heineken Group, since 2006, prior to the acquisition of Cervejarias Kaiser by Cuauhtémoc Moctezuma Holding, S.A. de C.V., formerly known as FEMSA Cerveza. Beginning in the second quarter of 2005, Coca-Cola FEMSA ceased including beer that it distributes in Brazil in its reported sales volumes. On April 30, 2010, the transaction pursuant to which we exchanged 100% of our beer operations for a 20% economic interest in the Heineken Group closed.

Venezuela. Coca-Cola FEMSA’s product portfolio in Venezuela consists ofCoca-Cola trademark beverages. Per capita consumption of Coca-Cola FEMSA’s beverages in Venezuela during 20112013 was 150184.8 eight-ounce servings. At the end of 2011, Coca-Cola FEMSA launchedDel Valle Fresh, an orangeade, in Venezuela, which contributed significantly to incremental volume growth in this country during 2012. During 2012, Coca-Cola FEMSA launched two new presentations for its sparkling beverage portfolio: a 0.355-liter non-returnable PET presentation and a 1-liter non-returnable PET presentation.

The following table highlights historical total sales volume and sales volume mix in Venezuela:

 

  Year Ended December 31, 
  2011 2010 2009   Year Ended December 31, 
  (millions of unit cases)   2013   2012   2011 

Total Sales Volume

      

Total

   189.8    211.0    225.2  

% Growth

   (10.0%)   (6.3%)   9.0

Total (millions of unit cases)

   222.9     207.7     189.8  

Growth (%)

   7.3     9.4     (10.0
  (in percentages)   (in percentages) 

Unit Case Volume Mix by Category

      

Sparkling beverages

   91.7  91.3  91.7   85.6     87.9     91.7  

Water(1)

   5.4    6.5    5.7     6.9     5.6     5.4  

Still beverages

   2.9    2.2    2.6     7.5     6.5     2.9  
  

 

  

 

  

 

   

 

   

 

   

 

 

Total

   100.0  100.0  100.0   100.0     100.0     100.0  
  

 

  

 

  

 

   

 

   

 

   

 

 

 

(1)Includes bulk water volume.

Coca-Cola FEMSA has implemented a product portfolio rationalization strategy that allows it to minimize the impact of certain operating disruptions that have been recurrent in Venezuela over the last several years. During 2011,years related to difficulties in accessing raw materials due to the delay in obtaining the corresponding import authorizations. In addition, from time to time, Coca-Cola FEMSA faced a 26-day strike at oneexperiences operating disruptions due to prolonged negotiations of its Venezuelan production and distribution facilities and a difficult economic environment that prevented it from growingcollective bargaining agreements. Despite these difficulties, Coca-Cola FEMSA’s beverage volume increased 7.3% in 2013 as compared to 2012.

Total sales volume of its products. As a result, Coca-Cola FEMSA’sincreased 7.3% to 222.9 million unit cases in 2013, as compared to 207.7 million unit cases in 2012. The sales volume in the sparkling beverage volume decreasedcategory grew 4.5%, driven by 9.6%the strong performance of theCoca-Cola brand, which grew 10.0%. The bottled water business, including bulk water, grew 33.2% mainly driven by theNevada brand. The still beverage category increased 23.5%, due to the performance of theDel Valle Fresh orangeade andKapo.

In 2011,2013, multiple serving presentations represented 78.4% of total sparkling beverages sales volume in Venezuela, an 80 basis points increase as compared to 2010. In 2011, returnable presentations represented 8.0%80.9% of total sparkling beverages sales volume in Venezuela, a 40100 basis points increase as compared to 2010.2012. In 2013, returnable presentations represented 6.8% of total sparkling beverages sales volume in Venezuela, a an 80 basis points decrease compared to 2012.

In 2012, multiple serving presentations represented 79.9% of total sparkling beverages sales volume in Venezuela, a 140 basis points increase compared to 2011. In 2012, returnable presentations represented 7.5% of total sparkling beverages sales volume in Venezuela, a 50 basis points decrease compared to 2011. Total sales volume was 207.7 million unit cases in 2012, an increase of 9.4% compared to 189.8 million unit cases in 2011, a decrease of 10.0% as compared to 211.0 million unit cases in 2010.2011.

Seasonality

Sales of Coca-Cola FEMSA’s products are seasonal, as its sales levels generally increase during the summer months of each country and during the Christmas holiday season. In Mexico, Central America, Colombia and Venezuela, Coca-Cola FEMSA typically achieves its highest sales during the summer months of April through September as well as during the Christmas holidays in December. In Brazil and Argentina, Coca-Cola FEMSA’s highest sales levels occur during the summer months of October through March and the Christmas holidays in December.

Marketing

Coca-Cola FEMSA, in conjunction with The Coca-Cola Company, has developed a marketing strategy to promote the sale and consumption of Coca-Cola FEMSA’sits products. Coca-Cola FEMSA relies extensively on advertising, sales promotions and retailer support programs to target the particular preferences of its consumers. Coca-Cola FEMSA’s consolidated marketing expenses in 2011,2013, net of contributions by The Coca-Cola Company, were Ps. 4,5085,391 million. The Coca-Cola Company contributed an additional Ps. 2,561Ps.4,206 million in 2011,2013, which mainly includes contributions for coolers, bottles and cases. Through the use of advanced IT,information technology, Coca-Cola FEMSA has collected customer and consumer information that allowsallow it to tailor its marketing strategies to target different types of customers located in each of its territories and to meet the specific needs of the various markets it serves.

Retailer Support Programs. Support programs include providing retailers with point-of-sale display materials and consumer sales promotions, such as contests, sweepstakes and the giveaway of product samples.

Coolers. Cooler distributionCoolers play an integral role in Coca-Cola FEMSA’s clients’ plans for success. Increasing both cooler coverage and the number of cooler doors among its retailers is important for the visibility and consumption of Coca-Cola FEMSA’s products and to ensure that theyCoca-Cola FEMSA’s wide variety of products are sold atproperly displayed, while strengthening its merchandising capacity in the proper temperature.traditional sales channel to significantly improve its point-of-sale execution.

Advertising. Coca-Cola FEMSA advertises in all major communications media. ItCoca-Cola FEMSA focuses its advertising efforts on increasing brand recognition by consumers and improving its customer relations. National advertising campaigns are designed and proposed by The Coca-Cola Company’s local affiliates in the countries in which Coca-Cola FEMSA operates, with Coca-Cola FEMSA’s input at the local or regional level. Point-of-sale merchandising and advertising efforts are proposed and implemented by Coca-Cola FEMSA, with a focus on increasing its connection with customers and consumers.

Channel Marketing. In order to provide more dynamic and specialized marketing of its products, Coca-Cola FEMSA’s strategy is to classify its markets and develop targeted efforts for each consumer segment or distribution channel. Coca-Cola FEMSA’s principal channels are small retailers, “on-premise” consumption such as restaurants and bars, supermarkets and third-partythird party distributors. Presence in these channels entails a comprehensive and detailed analysis of the purchasing patterns and preferences of various groups of beverage consumers in each of the different types of locations or distribution channels. In response to this analysis, Coca-Cola FEMSA tailors its product, price, packaging and distribution strategies to meet the particular needs of and exploit the potential of each channel.

Multi-Segmentation. Coca-Cola FEMSA has been implementingimplemented a multi-segmentation strategy in the majorityall of its markets. This strategy consistsThese strategies consist of the implementation of different product/price/package portfolios by market cluster or group. These clusters are defined based on consumption occasion, competitive intensity and socio-economic levels, rather than solely on the types of distribution channels.

Client Value Management. Coca-Cola FEMSA has been transforming its commercial models to focus on its customers’ value potential using a value-based segmentation approach to capture the industry’s potential. Coca-Cola FEMSA started the rollout of this new model in its Mexico, Central America, Colombia and Brazil operations in 2009 and had covered close to 90% of its total volumes as2009. As of the end of 2011.2013, Coca-Cola FEMSA has covered the totality of the volumes in every operation except for Venezuela and the recently integrated franchises of Grupo Yoli in Mexico and Companhia Fluminense and Spaipa in Brazil.

Coca-Cola FEMSA believes that the implementation of these strategies described above also enables it to respond to competitive initiatives with channel-specific responses as opposed to market-wide responses. In addition, it allows Coca-Cola FEMSA to be more efficient in the way it goes to market and invests its marketing resources in those segments that could provide a higher return. Coca-Cola FEMSA’s marketing, segmentation and distribution activities are facilitated by its management information systems. Coca-Cola FEMSA has invested significantly in creating these systems, including in hand-held computers to support the gathering of product, consumer and delivery information for most of itsthe sales routes throughout its territories.

Product Sales and Distribution

The following table provides an overview of Coca-Cola FEMSA’s distribution centers and the retailers to which it sell its products:

Product Distribution Summary

as of December 31, 20112013

 

  Mexico and Central America(1)   South  America(2)   Venezuela   Mexico and Central America(1)   South  America(2)   Venezuela 

Distribution centers

   152     65     32     176     70     34  

Retailers(3)

   863,409     663,678     209,597     993,522     769,955     183,879  

 

(1)Includes Mexico, Guatemala, Nicaragua, Costa Rica and Panama.

 

(2)Includes Colombia, Brazil and Argentina.

 

(3)Estimated.

Coca-Cola FEMSA continuously evaluates its distribution model in order to fit with the local dynamics of the marketplace and analyze the way it goes to market, recognizing different service needs from its customers, while looking for a more efficient distribution model. As part of this strategy, Coca-Cola FEMSA is rolling out a variety of new distribution models throughout its territories seekinglooking for improvements in its distribution network.

Coca-Cola FEMSA uses several sales and distribution models depending on market, geographic conditions and the customer’s profile: (1) the pre-sale system, which separates the sales and delivery functions, permitting trucks to be loaded with the mix of products that retailers have previously ordered, thereby increasing both sales and distribution efficiency;efficiency, (2) the conventional truck route system, in which the person in charge of the delivery makes immediate sales from inventory available on the truck;truck, (3) a hybrid distribution system, where the same truck carries product available for immediate sale and product previously ordered through the pre-sale system;system, (4) the telemarketing system, which could be combined with pre-sales visits;visits and (5) sales through third-party wholesalers of Coca-Cola FEMSA’s products.

As part of the pre-sale system, sales personnel also provide merchandising services during retailer visits, which Coca-Cola FEMSA believes enhance the shopper experience at the point of sale. Coca-Cola FEMSA believes that an adequate number of service visits to retailers and frequency of deliveries are essential elements in an effective selling and distribution system for its products.

Coca-Cola FEMSA’s distribution centers range from large warehousing facilities and re-loading centers to small deposit centers. In addition to itsCoca-Cola FEMSA’s fleet of trucks, Coca-Cola FEMSA distributes its products in certain

locations through electric carts and hand-trucks in order to comply with local environmental and traffic regulations. In some of itsCoca-Cola FEMSA’s territories, Coca-Cola FEMSAit retains third parties to transport its finished products from the bottling plants to the distribution centers.

Mexico. Coca-Cola FEMSA contracts with one of our subsidiaries for the transportation of finished products to its distribution centers from its Mexican production facilities. From the distribution centers, Coca-Cola FEMSA then distributes its finished products to retailers through its own fleet of trucks.

In Mexico, Coca-Cola FEMSA sells a majority of its beverages at small retail stores to consumers who may take the beverages for consumption at home or elsewhere. ItCoca-Cola FEMSA also sells products through the “on-premise” consumption segment, supermarkets and other locations. The “on-premise” consumption segment consists of sales through sidewalk stands, restaurants, bars and various types of dispensing machines as well as sales through point-of-sale programs in stadiums, concert halls, auditoriums and theaters.

Brazil.Brazil.In Brazil, Coca-Cola FEMSA sold 21.1%31.9% of its total sales volume through supermarkets in 2011.2013. Also in Brazil, the delivery ofCoca-Cola FEMSA distributes its finished products to customers is completed byretailers through a combination of its own fleet of trucks and third party distributors, while itCoca-Cola FEMSA maintains control over the selling function. In designated zones in Brazil, third-party distributors purchase Coca-Cola FEMSAFEMSA’s products at a discount from the wholesale price and resell the products to retailers.

Territories other than Mexico and Brazil. Coca-Cola FEMSA distributes its finished products to retailers through a combination of its own fleet of trucks and third-partythird party distributors. In most of itsCoca-Cola FEMSA’s territories, an important part of Coca-Cola FEMSA’sits total sales volume is sold through small retailers, with low supermarket penetration.

Competition

Although Coca-Cola FEMSA believes that its products enjoy wider recognition and greater consumer loyalty than those of its principal competitors, the markets in the territories in which itCoca-Cola FEMSA operates are highly competitive. Coca-Cola FEMSA’s principal competitors are localPepsi bottlers and other bottlers and distributors of national and regional beverage brands. Coca-Cola FEMSA faces increased competition in many of its territories from producers of low-price beverages, commonly referred to as “BB brands. A number of Coca-Cola FEMSA’s competitors in Central America, Venezuela, Brazil and Argentina offer beer in addition to sparkling beverages, still beverages, and water, which may enable them to achieve distribution efficiencies.

Price discounting and packaging have joined consumer sales promotions, customer service and non-price retailer incentives as the primary means of competition among bottlers. Coca-Cola FEMSA competes by seeking to offer products at an attractive price in the different segments in its markets and by building on the value of its brands. Coca-Cola FEMSA believes that the introduction of new products and new presentations has been a significant competitive technique that allows it to increase demand for its products, provide different options to consumers and increase new consumption opportunities.See “—Sales Overview.”

Mexico and Central America. Coca-Cola FEMSA’s principal competitors in Mexico are bottlers ofPepsi products, whose territories overlap but are not co-extensive with Coca-Cola FEMSA’s.its own. Coca-Cola FEMSA competes with Organización Cultiba, S.A.B. de C.V., a joint venture recently formed by Grupo Embotelladores Unidos,Embotelladoras Unidas, S.A.B. de C.V., the formerPepsi bottler in central and southeast Mexico, a subsidiary of PepsiCo, and Empresas Polar, S.A., the leading beer distributor andPepsi bottler in Venezuela. Coca-Cola FEMSA’s main competition in the juice category in Mexico is Grupo Jumex. In the water category,Bonafont, a water brand owned by GroupGrupo Danone, is itsCoca-Cola FEMSA’s main competition. In addition, Coca-Cola FEMSA competes with Cadbury Schweppes in sparkling beverages and with other national and regional brands in its Mexican territories, as well as low-price“B brand” producers, such asBig Cola Ajemex, S.A. de C.V. and Consorcio AGA, S.A. de C.V., whichthat offer various presentations of sparkling and still beverages.

In the countries that comprise Coca-Cola FEMSA’s Central America region, its main competitors arePepsi andBig Cola bottlers. In Guatemala and Nicaragua, itCoca-Cola FEMSA competes with a joint venture between AmBev and The Central American Bottler Corporation. In Costa Rica, Coca-Cola FEMSA’s principal competitor is Florida Bebidas S.A., a subsidiary of Florida Ice and Farm Co. In Panama, itsCoca-Cola FEMSA’s main competitor is Cervecería Nacional, S.A. Coca-Cola FEMSA also faces competition from “B brands” offering multiple-servingmultiple serving size presentations in some Central American countries.

South America (excluding Venezuela). Coca-Cola FEMSA’s principal competitor in Colombia is Postobón, a well-established local bottler that sells flavored sparkling beverages (under the brandsPostobón andColombiana), some of which have a wide consumption preference, such asmanzana Postobón (apple Postobón), which is the second most popular flavor in the Colombian sparkling beverage industry in terms of total sales volume. Postobón also sellsPepsi products. Postobón is a vertically integrated producer, the owners of which hold other significant commercial interests in Colombia. Coca-Cola FEMSA also competes with low-price producers, such as the producers ofBig Cola, which principally offer multiple-servingmultiple serving size presentations in the sparkling and still beverage industry.

In Brazil, Coca-Cola FEMSA competes against AmBev, a Brazilian company with a portfolio of brands that includesPepsi, local brands with flavors such as guaraná, and proprietary beer brands. Coca-Cola FEMSA also competes against “B brands” or “Tubainas,” which are small, local producers of low-cost flavored sparkling beverages in multiple-servingmultiple serving presentations that represent a significant portion of the sparkling beverage market.

In Argentina, Coca-Cola FEMSA’s main competitor is Buenos Aires Embotellador S.A. (BAESA), or BAESA, aPepsi bottler, which is owned by Argentina’s principal brewery, Quilmes Industrial S.A., and is indirectly controlled by AmBev. In addition, Coca-Cola FEMSA competes with a number of competitors offering generic, low-priced sparkling beverages as well as many other generic products and private label proprietary supermarket brands.

Venezuela.Venezuela. In Venezuela, Coca-Cola FEMSA’s main competitor is Pepsi-Cola Venezuela, C.A., a joint venture formed between PepsiCo and Empresas Polar, S.A., the leading beer distributor in the country. Coca-Cola FEMSA also competes with the producers ofBig Cola in part of thethis country.

Raw Materials

Pursuant to Coca-Cola FEMSA’sits bottler agreements, itCoca-Cola FEMSA is authorized to manufacture, sell and distributeCoca-Cola trademark beverages within specific geographic areas, and Coca-Cola FEMSA is required to purchase in someall of its territories for allCoca-Cola trademark beverages concentrate from companies designated by The Coca-Cola Company and artificial sweeteners from companies authorized by The Coca-Cola Company. Concentrate prices for sparkling beverages are determined as a percentage of the weighted average retail price in local currency net of applicable taxes. Although The Coca-Cola Company has the right to unilaterally set the price of concentrates, in practice this percentage has historically been set pursuant to periodic negotiations with The Coca-Cola Company.

In 2005,the past, The Coca-Cola Company decided tohas increased concentrate prices for sparkling beverages in some of the countries in which Coca-Cola FEMSA operates. Most recently, The Coca-Cola Company informed Coca-Cola FEMSA that it will gradually increase concentrate prices for sparkling beverages over a five-year period in BrazilPanama and Mexico. These increases were fully implementedCosta Rica beginning in Brazil2014. Based on Coca-Cola FEMSA’s estimates, it does not expect this increase to have a material effect on its results. The Coca-Cola Company may unilaterally increase concentrate prices again in 2008the future and in Mexico in 2009. As part of the cooperation framework that Coca-Cola FEMSA reachedmay not be successful in negotiating or implementing measures to mitigate the negative effect this may have in the prices of its products or its results. See “Item 10. Additional Information—Material Contracts—Material Contracts Relating to Coca-Cola FEMSA—Cooperation Framework with The Coca-Cola Company at the end of 2006, The Coca-Cola Company will provide a relevant portion of the funds derived from the concentrate increase for marketing support of Coca-Cola FEMSA’s sparkling and still beverages portfolio. See “Item 7. Major Shareholders and Related Party Transactions—Related Party Transactions—Business Transactions between Coca-Cola FEMSA and The Coca-Cola Company.”

In addition to concentrate, Coca-Cola FEMSA purchases sweeteners, carbon dioxide, (CO2), resin and ingotspreforms to make plastic bottles, finished plastic and glass bottles, cans, caps and fountain containers, as well as other packaging materials and raw materials. Sweeteners are combined with water to produce basic syrup, which is added to the concentrate as the sweetener for most of Coca-Cola FEMSA’s beverages. Coca-Cola FEMSA’s bottler agreements provide that, with respect toCoca-Colatrademark beverages, these materials may be purchased only from suppliers approved by The Coca-Cola Company, including affiliatescertain of ours.our affiliates. Prices for packaging materials and HFCS historically have been determined with reference to the U.S. dollar, although the local currency equivalent in a particular country is subject to price volatility in accordance with changes in exchange rates. Coca-Cola FEMSA’s most significant packaging raw material costs arise from the purchase of resin, plastic ingotspreforms to make plastic bottles and finished plastic bottles, which Coca-Cola FEMSA obtains from international and local producers. The prices of these materials are tiedrelated to crude oil prices and global resin supply. In recent years Coca-Cola FEMSA has experienced volatility in the prices it payswe pay for these materials. Across its territories, Coca-Cola FEMSA’s average price for resin in U.S. dollars increased approximately 30%remained flat in 20112013 as compared to 2010.2012.

Under Coca-Cola FEMSA’s agreements with The Coca-Cola Company, it may use raw or refined sugar or HFCS as sweeteners in its products. Sugar prices in all of the countries in which Coca-Cola FEMSA operates, other than Brazil, are subject to local regulations and other barriers to market entry that cause Coca-Cola FEMSA to pay in excess of international market prices for sugar in certain countries. In recent years, international sugar prices have experienced significant volatility. Across Coca-Cola FEMSA’s territories, its average price for sugar in U.S. dollars decreased approximately 15% in 2013 as compared to 2012.

Coca-Cola FEMSA categorizes water as a raw material in its business. Coca-Cola FEMSA obtains water for the production of some of its natural spring water products, such asManantialandCrystal, from spring water pursuant to concessions granted.See “Item 4. Information on the Company—Regulatory Matters—Water Supply.”

None of the materials or supplies that Coca-Cola FEMSA uses areis presently in short supply, although the supply of specific materials could be adversely affected by strikes, weather conditions, governmental controls, or national emergency situations.situations, water shortages or the failure to maintain its existing water concessions.

Mexico and Central America. In Mexico, Coca-Cola FEMSA purchases its returnable plastic bottles from Graham Packaging México, S.A. de C.V., known as Graham, which is the exclusive supplier of returnable plastic bottles to The Coca-Cola Company and its bottlers in Mexico. Coca-Cola FEMSA mainly purchases resin from Indorama Ventures Polymers México, S. de R.L. de C.V. (formerly Arteva Specialties, S. de R.L. de C.V.), M. & G. Polímeros México, S.A. de C.V. and DAK Resinas Americas Mexico, S.A. de C.V., which ALPLA México, S.A. de C.V., known as ALPLA, and Envases InnovativosUniversales de México, S.A.S.A.P.I. de C.V. manufacture into non-returnable plastic bottles for Coca-Cola FEMSA.

Coca-Cola FEMSA purchases all of its cans from Fábricas de Monterrey, S.A. de C.V., known as FAMOSA, and Envases Universales de México, S.A.P.I. de C.V., through Promotora Mexicana de Embotelladoras, S.A. de C.V., known as PROMESA, a cooperative ofcompany owned by variousCoca-Cola bottlers, in which, as of April 20, 2012,4, 2014, Coca-Cola FEMSA held a 25.0%35.0% equity interest. Coca-Cola FEMSA mainly purchases its glass bottles from EXCO Integral Services, S.A. de C.V. (formerly Compañía Vidriera, S.A. de C.V., or VITRO), FEVISA Industrial, S.A. de C.V., known as VITRO,FEVISA, and Glass & Silice, S.A. de C.V. (formerly Vidriera de Chihuahua, S.A. de C.V., or VICHISA), a wholly-owned subsidiary of Cuauhtémoc Moctezuma (formerly FEMSA Cerveza), which currently is a wholly-owned subsidiary of the Heineken Group.

Coca-Cola FEMSA purchases sugar from, among other suppliers, Piasa and Beta San Miguel, S.A. de C.V., both sugar cane producers in which, as of April 20, 2012,4, 2014, Coca-Cola FEMSA held approximately 13.2%a 36.3% and 2.5%2.7% equity interests,interest, respectively. Coca-Cola FEMSA purchases HFCS from CP Ingredientes, S.A. de C.V. and Almidones Mexicanos, S.A. de C.V., known as Almex.

Imported sugar is

Sugar prices in Mexico are subject to import duties,local regulations and other barriers to market entry that cause Coca-Cola FEMSA to pay higher prices than those paid in the amount of which is set by the Mexican government.international market for sugar. As a result, sugar prices in Mexico are in excess ofhave no correlation to international market prices for sugar, and in 2011, were 47% higher on average in Mexico.sugar. In 2011,2013, sugar prices increasedin Mexico decreased approximately 29%17% as compared to 2010.2012.

In Central America, the majority of Coca-Cola FEMSA’s raw materials such as glass and plastic bottles are purchased from several local suppliers. Coca-Cola FEMSA purchases all of its cans from PROMESA. Sugar is available from suppliers that represent several local producers. Local sugar prices, in the countries that comprise the region, have increased mainly due to volatility in international prices. In Costa Rica, Coca-Cola FEMSA acquires plastic non-returnable bottles from ALPLA C.R. S.A., and in Nicaragua itCoca-Cola FEMSA acquires such plastic bottles from ALPLA Nicaragua, S.A.

South America (excluding Venezuela). In Colombia, Coca-Cola FEMSA uses sugar as a sweetener in most of its products, and buys such sugarwhich it buy from several domestic sources. During 2011, Coca-Cola FEMSA started to use HFCS as an alternative sweetener for its products. Coca-Cola FEMSA purchases HFCS from Archer Daniels Midland Company. It purchases plastic bottles from Amcor and Tapón Corona de Colombia S.A. ItCoca-Cola FEMSA purchases all of its glass bottles from Peldar O-I and cans from Crown, both suppliers in which Grupo Ardila Lulle, owners of Coca-Cola FEMSA’s competitor Postobón, ownsown a minority equity interest. Glass bottles and cans are available only from these local sources; however, Coca-Cola FEMSA is currently exploring alternative sources.

Sugar is available in Brazil at local market prices, which historically have been similar to international prices. Sugar prices in Brazil in recent periods have been volatile, mainly due to the increased demand for sugar cane for production of alternative fuels, and Coca-Cola FEMSA’s average acquisition cost for sugar in 2011 increased2013 decreased approximately 30%5.0% as compared to 2010.2012.See “Item 11. Quantitative and Qualitative Disclosures about Market Risk—Commodity Price Risk.” Coca-Cola FEMSA purchases glass bottles, plastic bottles and cans from several domestic and international suppliers.

In Argentina, Coca-Cola FEMSA mainly uses HFCS that it purchasespurchase from several different local suppliers as a sweetener in its products, instead of sugar.products. Coca-Cola FEMSA purchases glass bottles, plastic cases and other raw materials from several domestic sources. ItCoca-Cola FEMSA purchases pre-formed plastic ingots,preforms, as well as returnable plastic bottles, at competitive prices from Embotelladora del Atlántico S.A., a local subsidiary of Embotelladora Andina S.A., aCoca-Cola bottler with operations in Argentina, Chile and Brazil, and other local suppliers. Coca-Cola FEMSA also acquires pre-formed plastic ingotspreforms from ALPLA Avellaneda S.A. and other suppliers. Coca-Cola FEMSA produces its own can presentations, aseptic packaging and hot filled products for distribution of its products to its customers in Buenos Aires.

Venezuela. In Venezuela, Coca-Cola FEMSA uses sugar as a sweetener in allmost of its products, and purchases such sugarwhich it purchase mainly from the local market. Since 2003, from time to time, Coca-Cola FEMSA has experienced a sugar shortage due to lower domestic production and the inability of the predominant sugar importers to obtain permission to import in a timely manner. While sugar distribution to the food and beverages industry and to retailers is controlled by the government, Coca-Cola FEMSA did not experience any disruptions during 20112013 with respect to access to sufficient sugar supply. However, we cannot assure you that Coca-Cola FEMSA will not experience disruptions in its ability to meet its sugar requirements in the future should the Venezuelan government impose restrictive measures in the future.measures. Coca-Cola FEMSA buys glass bottles from one local supplier, Productos de Vidrio, S.A., but there are alternative suppliers authorized by The Coca-Cola Company. Coca-Cola FEMSA acquires most of its plastic non-returnable bottles from ALPLA de Venezuela, S.A. and allmost of its aluminum cans from a local producer, Dominguez Continental, C.A.

Under current regulations promulgated by the Venezuelan authorities, Coca-Cola FEMSA’s ability and that of its suppliers to import some of itsthe raw materials and other supplies used in its production could be limited, and access to the official exchange rate for these items, for Coca-Cola FEMSA and its suppliers, including, among other items,others, concentrate, resin, aluminum, plastic caps, distribution trucks and vehicles is only achieved by obtaining proper approvals from the relevant authorities.

PlantsFEMSA Comercio

Overview and FacilitiesBackground

OverFEMSA Comercio operates the largest chain of small-format stores in Mexico, measured in terms of number of stores as of December 31, 2013, mainly under the trade name OXXO. As of December 31, 2013, FEMSA Comercio operated 11,721 OXXO stores, of which 11,683 are located throughout the country, with a particularly strong presence in the northern part of Mexico, and the remaining 38 stores are located in Bogotá, Colombia.

FEMSA Comercio was established by FEMSA in 1978 when two OXXO stores were opened in Monterrey, one store in Mexico City and another store in Guadalajara. The motivating factor behind FEMSA’s entrance into the retail industry was to enhance beer sales through company-owned retail outlets as well as to gather information on customer preferences. In 2013, a typical OXXO store carried 3,091 different store keeping units (SKUs) in 31 main product categories.

In recent years, FEMSA Comercio has represented an effective distribution channel for our beverage products, as well as a rapidly growing point of contact with our consumers. Based on the belief that location plays a major role in the long-term success of a retail operation such as a small-format store, as well as a role in our continually improving ability to accelerate and streamline the new-store development process, FEMSA Comercio has focused on a strategy of rapid, profitable growth. FEMSA Comercio opened 1,135, 1,040 and 1,120 net new OXXO stores in 2011, 2012 and 2013, respectively. The accelerated expansion in the number of OXXO stores yielded total revenue growth of 12.9% to reach Ps. 97,572 million in 2013. OXXO same store sales increased an average of 2.4%, driven by an increased average customer ticket net of a decrease in store traffic. FEMSA Comercio performed approximately 3.2 billion transactions in 2013 compared to 3.0 billion transactions in 2012.

Business Strategy

A fundamental element of FEMSA Comercio’s business strategy is to utilize its position in the small-format store market to grow in a cost-effective and profitable manner. As a market leader in small-format store retailing, based on internal company surveys, management believes that FEMSA Comercio has an in-depth understanding of its markets and significant expertise in operating a national store chain. FEMSA Comercio intends to continue increasing its store base while capitalizing on the market knowledge gained at existing stores.

FEMSA Comercio has developed proprietary models to assist in identifying appropriate store locations, store formats and product categories. Its model utilizes location-specific demographic data and FEMSA Comercio’s experience in similar locations to fine tune the store format and product offerings to the target market. Market segmentation is becoming an important strategic tool, and it should increasingly allow FEMSA Comercio to improve the operating efficiency of each location and the overall profitability of the chain.

FEMSA Comercio has made and will continue to make significant investments in IT to improve its ability to capture customer information from its existing OXXO stores and to improve its overall operating performance. The majority of products carried through OXXO stores are bar-coded, and all OXXO stores are equipped with point-of-sale systems that are integrated into a company-wide computer network. To implement revenue management strategies, FEMSA Comercio created a division in charge of product category management for products, such as beverages, fast food and perishables, to enhance and better utilize its consumer information base and market intelligence capabilities. FEMSA Comercio utilizes a technology platform supported by an enterprise resource planning (ERP) system, as well as other technological solutions such as merchandising and point-of-sale systems, which will allow FEMSA Comercio to continue redesigning its key operating processes and enhance the usefulness of its market information going forward. In addition, FEMSA Comercio has expanded its operations by opening 4 new OXXO stores in Bogotá, Colombia in 2013.

FEMSA Comercio has adopted innovative promotional strategies in order to increase store traffic and sales. In particular, FEMSA Comercio sells high-frequency items such as beverages, snacks and cigarettes at competitive prices. FEMSA Comercio’s ability to implement this strategy profitably is partly attributable to the size of the OXXO chain, as FEMSA Comercio is able to work together with its suppliers to implement their revenue-management strategies through differentiated promotions. OXXO’s national and local marketing and promotional strategies are an effective revenue driver and a means of reaching new segments of the population while strengthening the OXXO brand. For example, the organization has refined its expertise in executing cross promotions (discounts on multi-packs or sales of complementary products at a special price) and targeted promotions to attract new customer segments, such as housewives, by expanding the offerings in the grocery product category in certain stores. FEMSA Comercio is also strengthening its capabilities to increasingly provide consumers with services such as utility bill payment and other basic transactions.

Store Locations

With 11,683 OXXO stores in Mexico and 38 OXXO stores in Colombia as of December 31, 2013, FEMSA Comercio operates the largest small-format store chain in Latin America measured by number of stores. OXXO stores are concentrated in the northern part of Mexico, but also have a growing presence in the rest of the country.

FEMSA Comercio

Regional Allocation of OXXO Stores in Mexico and Latin America(*)

as of December 31, 2013

LOGO

FEMSA Comercio has aggressively expanded its number of OXXO stores over the past several years. The average investment required to open a new OXXO store varies, depending on location and format and whether the store is opened in an existing retail location or requires construction of a new store. FEMSA Comercio is generally able to use supplier credit to fund the initial inventory of new OXXO stores.

Growth in Total OXXO Stores

   Year Ended December 31,
   2013 2012 2011 2010 2009

Total OXXO stores

    11,721    10,601    9,561    8,426    7,334 

Store growth (% change over previous year)

    10.6%   10.9%   13.5%   14.9%   15.1%

FEMSA Comercio currently expects to continue the growth trend established over the past several years Coca-Colaby emphasizing growth in areas of high economic potential in existing markets and by expanding in underserved and unexploited markets. Management believes that the southeast part of Mexico is particularly underserved by the small-format store industry.

The identification of locations and pre-opening planning in order to optimize the results of new stores are important elements in FEMSA made significant capital investmentsComercio’s growth plan. FEMSA Comercio continuously reviews store performance against certain operating and financial benchmarks to modernizeoptimize the overall performance of the chain. Stores unable to maintain benchmark standards are generally closed. Between December 31, 2009 and 2013, the total number of OXXO stores increased by 4,387, which resulted from the opening of 4,507 new stores and the closing of 120 existing stores.

Competition

FEMSA Comercio, mainly through OXXO, competes in the overall retail market, which we believe is highly competitive. OXXO stores face competition from small-format stores like 7-Eleven, Super Extra, Super City, Círculo K stores and other numerous chains of retailers across Mexico, from other regional small-format retailers to small informal neighborhood stores. OXXO competes both for consumers and for new locations for stores and the managers to operate those stores. FEMSA Comercio operates in the 32 Mexican states and has much broader geographical coverage than any of its facilitiescompetitors in Mexico.

Market and improve operating efficiencyStore Characteristics

Market Characteristics

FEMSA Comercio is placing increased emphasis on market segmentation and productivity, including:differentiation of store formats to more appropriately serve the needs of customers on a location-by-location basis. The principal segments include residential neighborhoods, commercial and office locations and stores near schools and universities, along with other types of specialized locations.

Approximately 66% of OXXO’s customers are between the ages of 15 and 35. FEMSA Comercio also segments the market according to demographic criteria, including income level.

OXXO Store Characteristics

The average size of an OXXO store is approximately 104 square meters of selling space, excluding space dedicated to refrigeration, storage or parking. The average constructed area of a store is approximately 187 square meters and, when parking areas are included, the average store size is approximately 424 square meters.

FEMSA Comercio—Operating Indicators

 

   Year Ended December 31,
   2013 2012 2011 2010 2009
   

(percentage increase compared to

previous year)

Total FEMSA Comercio revenues

    12.9%   16.6%   19.0%   16.3%   13.6%

OXXO same-store sales(1)

    2.4%   7.7%   9.2%   5.2%   1.3%

increasing

(1)Same-store sales growth is calculated by comparing the sales of stores for each year that have been in operation for more than 12 months with the sales of those same stores during the previous year.

Beer, cigarettes, soft drinks and other beverages and snacks represent the annual capacitymain product categories for OXXO stores. FEMSA Comercio has a distribution agreement with Cuauhtémoc Moctezuma (which is now part of the Heineken Group). As a result of this agreement, OXXO stores only carry beer brands produced and distributed by Cuauhtémoc Moctezuma. OXXO stores will continue to benefit from the existing relationship under which Cuauhtémoc Moctezuma will continue to be the exclusive supplier of beer to OXXO until June 2020.

Approximately 61% of OXXO stores are operated by independent managers responsible for all aspects of store operations. The managers are commission agents and are not employees of FEMSA Comercio. Each store manager is the legal employer of the store’s staff, which typically numbers six people per store. FEMSA Comercio continually invests in on-site operating personnel, with the objective of promoting loyalty, customer service and low personnel turnover in the stores.

Advertising and Promotion

FEMSA Comercio’s marketing efforts include both specific product promotions and image advertising campaigns. These strategies seek to increase store traffic and sales, and to reinforce the OXXO name and market position.

FEMSA Comercio manages its bottling plantsadvertising on three levels depending on the nature and scope of the specific campaign: local or store-specific, regional and national. Store-specific and regional campaigns are closely monitored to ensure consistency with the overall corporate image of OXXO stores and to avoid conflicts with national campaigns. FEMSA Comercio primarily uses point of purchase materials, flyers, handbills and print and radio media for promotional campaigns, although television is used occasionally for the introduction of new products and services. The OXXO chain’s image and brand name are presented consistently across all stores, irrespective of location.

Inventory and Purchasing

FEMSA Comercio has placed considerable emphasis on improving operating performance. As part of these efforts, FEMSA Comercio continues to invest in extensive information management systems to improve inventory management. Electronic data collection has enabled FEMSA Comercio to reduce average inventory levels. Inventory replenishment decisions are carried out on a store-by-store basis.

Management believes that the OXXO chain’s scale of operations provides FEMSA Comercio with a competitive advantage in its ability to realize strategic alliances with suppliers. General category offerings are determined on a national level, although purchasing decisions are implemented on a local, regional or national level, depending on the nature of the product category. Given the fragmented nature of the retail industry in Mexico in general, Mexican producers of beer, soft drinks, bread, dairy products, snacks, cigarettes and other high-frequency products have established proprietary distribution systems with extensive direct distribution routes. As a result, approximately 58% of the OXXO chain’s total sales consist of products that are delivered directly to the stores by installingsuppliers. Other products with longer shelf lives are distributed to stores by FEMSA Comercio’s distribution system, which includes 16 regional warehouses located in Monterrey, Guadalajara, Mexicali, Mérida, León, Obregón, Puebla, Queretaro, Chihuahua, Reynosa, Saltillo, Tijuana, Toluca, Villahermosa and two in Mexico City. The distribution centers operate a fleet of approximately 783 trucks that make deliveries to each store approximately twice per week.

Seasonality

OXXO stores experience periods of high demand in December, as a result of the holidays, and in July and August, as a result of increased consumption of beer and soft drinks during the hot summer months. The months of November and February are generally the weakest sales months for OXXO stores. In general, colder weather during these months reduces store traffic and consumption of cold beverages.

Entry into Drugstore Market

During 2013, FEMSA Comercio entered the drugstore market in Mexico through two transactions. FEMSA Comercio through CCF, closed the acquisition of Farmacias YZA, a leading drugstore operator in Southeast Mexico, headquartered in Merida, Yucatan. The founding shareholders of Farmacias YZA hold a 25% stake in CCF. Following this transaction, on May 13, 2013, CCF acquired Farmacias Moderna, a leading drugstore operator in the western state of Sinaloa.

The rationale for entering this new production lines;

installing clarification facilitiesmarket is anchored on our belief that FEMSA Comercio has developed certain capabilities and skills that should be applicable and useful in the operation of other small retail formats. These capabilities include site selection, logistics, business processes, human resources, inventory and supplier management. The drugstore market in Mexico is very fragmented and FEMSA Comercio believes it is well equipped to processcreate value by entering this market and pursuing a growth strategy that maximizes the opportunity.

Entry into Quick Service Restaurant Market

Following the same rationale that its capabilities and skills are well suited to different types of sweeteners;

installing plastic bottle-blowing equipment;

modifying equipment to increase flexibility to produce different presentations, including faster sanitation and changeover times on production lines; and

closing obsolete production facilities.

As of December 31, 2011, Coca-Colasmall-format retail, during 2013 FEMSA owned 35 bottling plants company-wide. By country, it has fourteen bottling facilitiesComercio also entered the quick service restaurant market in Mexico fivethrough the 80% acquisition of Doña Tota. This is a leading regional chain specializing in Central America, sixMexican food with a particularly strong presence in Colombia, fourthe northeast of the country. This acquisition presents FEMSA Comercio with the opportunity to grow Doña Tota’s stand-alone store base across the country, while also offering the benefit of advancing FEMSA Comercio’s prepared food capabilities and expertise.

Other Stores

FEMSA Comercio also operates other small-format stores, which include soft discount stores with a focus on perishables and liquor stores.

Equity Method Investment in Venezuela, four in Brazil and two in Argentina.the Heineken Group

As of December 31, 2011,2013, FEMSA owned a non-controlling interest in the Heineken Group, one of the world’s leading brewers. As of December 31, 2013, our 20% economic interest in the Heineken Group was comprised of 43,018,320 shares of Heineken Holding N.V. and 72,182,203 shares of Heineken N.V. For 2013, FEMSA recognized equity income of Ps. 4,587 million regarding its 20% economic interest in the Heineken Group; see note 10 to our audited consolidated financial statements.

As described above, FEMSA Comercio has a distribution agreement with Cuauhtémoc Moctezuma (which is now a part of the Heineken Group) pursuant to which OXXO stores only carry beer brands produced and distributed by Cuauhtémoc Moctezuma. OXXO stores will continue to benefit from the existing relationship under which Cuauhtémoc Moctezuma will continue to be the exclusive supplier of beer to OXXO until June 2020. As of April 30, 2010, Coca-Cola FEMSA operated 249 distribution centers, approximately 51%has agreed with Cervejarias Kaiser (also now part of the Heineken Group) to continue to distribute and sell theKaiser beer portfolio in Coca-Cola FEMSA’s Brazilian territories for a 20-year term beginning in 2003, consistent with the arrangement already in place. In addition, our logistic services, corporate and shared services subsidiary continues to provide certain services to Cuauhtémoc Moctezuma and its subsidiaries.

Other Business

Our other business consists of the following smaller operations that support our core operations:

Our logistics services subsidiary provides a broad range of logistics and vehicle maintenance services to Coca-Cola FEMSA, FEMSA Comercio and third-party clients in the beverages, consumer products and retail industries. It has operations in Mexico, Brazil, Colombia, Panama, Costa Rica and Nicaragua.

Our refrigeration business produces vertical and horizontal commercial refrigerators for the soft drink, beer and food industries, with an annual capacity of 510,840 units at December 31, 2013. In 2013, this business sold 412,202 refrigeration units, 35.4% of which were in its Mexican territories.sold to Coca-Cola FEMSA, and the remainder of which were sold to third parties.

Our corporate services subsidiary employs all of our corporate staff, including the personnel managing the areas of finance, corporate accounting, taxation, legal, financial and strategic planning, human resources, corporate affairs and internal audit. Through this subsidiary, we direct, control, supervise and review the operations of our sub-holding companies. As of December 31, 2013, FEMSA Comercio and our other business subsidiaries pay management fees for the services provided to them. In addition, Coca-Cola FEMSA has entered into a services agreement pursuant to which it pays for specific services. As part of the Heineken transaction, the corporate and shared services subsidiaries continue to provide some limited corporate services and shared services to subsidiaries of Cuauhtémoc Moctezuma (now part of the Heineken Group), for which such companies continue to pay.

Description of Property, Plant and Equipment

As of December 31, 2013, we owned all of our manufacturing facilities and substantially all of our warehouses and distribution centers. Our properties primarily consisted of production and distribution facilities for our soft drink operations and office space. In addition, FEMSA Comercio owns more than 86%approximately 11.8% of these distribution centers and leases the remainder. See “Item 4. Information onOXXO store locations, while the Company—Coca-Cola FEMSA—Product Sales and Distribution.”other stores are located in properties that are rented under long-term lease arrangements with third parties.

The table below summarizes by country the installed capacity and percentage utilization of Coca-Cola FEMSA’s production facilities:

Bottling Facility Summary

As of December 31, 2011Growth in Total OXXO Stores

 

Country

  Installed Capacity
(thousands of unit cases)
   %
Utilization(1)
 

Mexico

   1,897,760     70

Guatemala

   34,544     80

Nicaragua

   65,475     58

Costa Rica

   84,238     54

Panama

   40,754     64

Colombia

   531,046     47

Venezuela

   296,052     63

Brazil

   650,356     68

Argentina

   316,040     66
   Year Ended December 31,
   2013 2012 2011 2010 2009

Total OXXO stores

    11,721    10,601    9,561    8,426    7,334 

Store growth (% change over previous year)

    10.6%   10.9%   13.5%   14.9%   15.1%

FEMSA Comercio currently expects to continue the growth trend established over the past several years by emphasizing growth in areas of high economic potential in existing markets and by expanding in underserved and unexploited markets. Management believes that the southeast part of Mexico is particularly underserved by the small-format store industry.

The identification of locations and pre-opening planning in order to optimize the results of new stores are important elements in FEMSA Comercio’s growth plan. FEMSA Comercio continuously reviews store performance against certain operating and financial benchmarks to optimize the overall performance of the chain. Stores unable to maintain benchmark standards are generally closed. Between December 31, 2009 and 2013, the total number of OXXO stores increased by 4,387, which resulted from the opening of 4,507 new stores and the closing of 120 existing stores.

Competition

FEMSA Comercio, mainly through OXXO, competes in the overall retail market, which we believe is highly competitive. OXXO stores face competition from small-format stores like 7-Eleven, Super Extra, Super City, Círculo K stores and other numerous chains of retailers across Mexico, from other regional small-format retailers to small informal neighborhood stores. OXXO competes both for consumers and for new locations for stores and the managers to operate those stores. FEMSA Comercio operates in the 32 Mexican states and has much broader geographical coverage than any of its competitors in Mexico.

Market and Store Characteristics

Market Characteristics

FEMSA Comercio is placing increased emphasis on market segmentation and differentiation of store formats to more appropriately serve the needs of customers on a location-by-location basis. The principal segments include residential neighborhoods, commercial and office locations and stores near schools and universities, along with other types of specialized locations.

Approximately 66% of OXXO’s customers are between the ages of 15 and 35. FEMSA Comercio also segments the market according to demographic criteria, including income level.

OXXO Store Characteristics

The average size of an OXXO store is approximately 104 square meters of selling space, excluding space dedicated to refrigeration, storage or parking. The average constructed area of a store is approximately 187 square meters and, when parking areas are included, the average store size is approximately 424 square meters.

FEMSA Comercio—Operating Indicators

   Year Ended December 31,
   2013 2012 2011 2010 2009
   

(percentage increase compared to

previous year)

Total FEMSA Comercio revenues

    12.9%   16.6%   19.0%   16.3%   13.6%

OXXO same-store sales(1)

    2.4%   7.7%   9.2%   5.2%   1.3%

 

(1)Annualized rate.Same-store sales growth is calculated by comparing the sales of stores for each year that have been in operation for more than 12 months with the sales of those same stores during the previous year.

Beer, cigarettes, soft drinks and other beverages and snacks represent the main product categories for OXXO stores. FEMSA Comercio has a distribution agreement with Cuauhtémoc Moctezuma (which is now part of the Heineken Group). As a result of this agreement, OXXO stores only carry beer brands produced and distributed by Cuauhtémoc Moctezuma. OXXO stores will continue to benefit from the existing relationship under which Cuauhtémoc Moctezuma will continue to be the exclusive supplier of beer to OXXO until June 2020.

Approximately 61% of OXXO stores are operated by independent managers responsible for all aspects of store operations. The managers are commission agents and are not employees of FEMSA Comercio. Each store manager is the legal employer of the store’s staff, which typically numbers six people per store. FEMSA Comercio continually invests in on-site operating personnel, with the objective of promoting loyalty, customer service and low personnel turnover in the stores.

Advertising and Promotion

FEMSA Comercio’s marketing efforts include both specific product promotions and image advertising campaigns. These strategies seek to increase store traffic and sales, and to reinforce the OXXO name and market position.

FEMSA Comercio manages its advertising on three levels depending on the nature and scope of the specific campaign: local or store-specific, regional and national. Store-specific and regional campaigns are closely monitored to ensure consistency with the overall corporate image of OXXO stores and to avoid conflicts with national campaigns. FEMSA Comercio primarily uses point of purchase materials, flyers, handbills and print and radio media for promotional campaigns, although television is used occasionally for the introduction of new products and services. The OXXO chain’s image and brand name are presented consistently across all stores, irrespective of location.

OverviewInventory and BackgroundPurchasing

FEMSA Comercio operateshas placed considerable emphasis on improving operating performance. As part of these efforts, FEMSA Comercio continues to invest in extensive information management systems to improve inventory management. Electronic data collection has enabled FEMSA Comercio to reduce average inventory levels. Inventory replenishment decisions are carried out on a store-by-store basis.

Management believes that the largest chainOXXO chain’s scale of convenience storesoperations provides FEMSA Comercio with a competitive advantage in its ability to realize strategic alliances with suppliers. General category offerings are determined on a national level, although purchasing decisions are implemented on a local, regional or national level, depending on the nature of the product category. Given the fragmented nature of the retail industry in Mexico measured in termsgeneral, Mexican producers of numberbeer, soft drinks, bread, dairy products, snacks, cigarettes and other high-frequency products have established proprietary distribution systems with extensive direct distribution routes. As a result, approximately 58% of the OXXO chain’s total sales consist of products that are delivered directly to the stores by suppliers. Other products with longer shelf lives are distributed to stores by FEMSA Comercio’s distribution system, which includes 16 regional warehouses located in Monterrey, Guadalajara, Mexicali, Mérida, León, Obregón, Puebla, Queretaro, Chihuahua, Reynosa, Saltillo, Tijuana, Toluca, Villahermosa and two in Mexico City. The distribution centers operate a fleet of approximately 783 trucks that make deliveries to each store approximately twice per week.

Seasonality

OXXO stores experience periods of high demand in December, as a result of December 31, 2011, under the trade name OXXO. Asholidays, and in July and August, as a result of December 31, 2011,increased consumption of beer and soft drinks during the hot summer months. The months of November and February are generally the weakest sales months for OXXO stores. In general, colder weather during these months reduces store traffic and consumption of cold beverages.

Entry into Drugstore Market

During 2013, FEMSA Comercio operated 9,561 OXXO stores,entered the drugstore market in Mexico through two transactions. FEMSA Comercio through CCF, closed the acquisition of which 9,538Farmacias YZA, a leading drugstore operator in Southeast Mexico, headquartered in Merida, Yucatan. The founding shareholders of Farmacias YZA hold a 25% stake in CCF. Following this transaction, on May 13, 2013, CCF acquired Farmacias Moderna, a leading drugstore operator in the western state of Sinaloa.

The rationale for entering this new market is anchored on our belief that FEMSA Comercio has developed certain capabilities and skills that should be applicable and useful in the operation of other small retail formats. These capabilities include site selection, logistics, business processes, human resources, inventory and supplier management. The drugstore market in Mexico is very fragmented and FEMSA Comercio believes it is well equipped to create value by entering this market and pursuing a growth strategy that maximizes the opportunity.

Entry into Quick Service Restaurant Market

Following the same rationale that its capabilities and skills are located throughoutwell suited to different types of small-format retail, during 2013 FEMSA Comercio also entered the country,quick service restaurant market in Mexico through the 80% acquisition of Doña Tota. This is a leading regional chain specializing in Mexican food with a particularly strong presence in the northernnortheast of the country. This acquisition presents FEMSA Comercio with the opportunity to grow Doña Tota’s stand-alone store base across the country, while also offering the benefit of advancing FEMSA Comercio’s prepared food capabilities and expertise.

Other Stores

FEMSA Comercio also operates other small-format stores, which include soft discount stores with a focus on perishables and liquor stores.

Equity Method Investment in the Heineken Group

As of December 31, 2013, FEMSA owned a non-controlling interest in the Heineken Group, one of the world’s leading brewers. As of December 31, 2013, our 20% economic interest in the Heineken Group was comprised of 43,018,320 shares of Heineken Holding N.V. and 72,182,203 shares of Heineken N.V. For 2013, FEMSA recognized equity income of Ps. 4,587 million regarding its 20% economic interest in the Heineken Group; see note 10 to our audited consolidated financial statements.

As described above, FEMSA Comercio has a distribution agreement with Cuauhtémoc Moctezuma (which is now a part of the Heineken Group) pursuant to which OXXO stores only carry beer brands produced and distributed by Cuauhtémoc Moctezuma. OXXO stores will continue to benefit from the existing relationship under which Cuauhtémoc Moctezuma will continue to be the exclusive supplier of beer to OXXO until June 2020. As of April 30, 2010, Coca-Cola FEMSA has agreed with Cervejarias Kaiser (also now part of the Heineken Group) to continue to distribute and sell theKaiser beer portfolio in Coca-Cola FEMSA’s Brazilian territories for a 20-year term beginning in 2003, consistent with the arrangement already in place. In addition, our logistic services, corporate and shared services subsidiary continues to provide certain services to Cuauhtémoc Moctezuma and its subsidiaries.

Other Business

Our other business consists of the following smaller operations that support our core operations:

Our logistics services subsidiary provides a broad range of logistics and vehicle maintenance services to Coca-Cola FEMSA, FEMSA Comercio and third-party clients in the beverages, consumer products and retail industries. It has operations in Mexico, Brazil, Colombia, Panama, Costa Rica and Nicaragua.

Our refrigeration business produces vertical and horizontal commercial refrigerators for the soft drink, beer and food industries, with an annual capacity of 510,840 units at December 31, 2013. In 2013, this business sold 412,202 refrigeration units, 35.4% of which were sold to Coca-Cola FEMSA, and the remaining 23remainder of which were sold to third parties.

Our corporate services subsidiary employs all of our corporate staff, including the personnel managing the areas of finance, corporate accounting, taxation, legal, financial and strategic planning, human resources, corporate affairs and internal audit. Through this subsidiary, we direct, control, supervise and review the operations of our sub-holding companies. As of December 31, 2013, FEMSA Comercio and our other business subsidiaries pay management fees for the services provided to them. In addition, Coca-Cola FEMSA has entered into a services agreement pursuant to which it pays for specific services. As part of the Heineken transaction, the corporate and shared services subsidiaries continue to provide some limited corporate services and shared services to subsidiaries of Cuauhtémoc Moctezuma (now part of the Heineken Group), for which such companies continue to pay.

Description of Property, Plant and Equipment

As of December 31, 2013, we owned all of our manufacturing facilities and substantially all of our warehouses and distribution centers. Our properties primarily consisted of production and distribution facilities for our soft drink operations and office space. In addition, FEMSA Comercio owns approximately 11.8% of the OXXO store locations, while the other stores are located in Bogotá, Colombia.

FEMSA Comercio, the largest single customer of Cuauhtémoc Moctezuma and of the Coca-Cola system in Mexico, was established by FEMSA in 1978 when two OXXO stores were opened in Monterrey, one store in Mexico City and another store in Guadalajara. The motivating factor behind FEMSA’s entrance into the retail industry was to enhance beer sales through company-owned retail outlets as well as to gather information on customer preferences. In 2011, a typical OXXO store carried 2,324 different store keeping units (SKUs) in 31 main product categories.

In recent years, FEMSA Comercio has represented an effective distribution channel for our beverage products, as well as a rapidly growing point of contact with our consumers. Based on the belief that location plays a major role in the long-term success of a retail operation such as a convenience store, as well as a role in our continually improving ability to accelerate and streamline the new-store development process, FEMSA Comercio has focused on a strategy of rapid, profitable growth. FEMSA Comercio opened 960, 1,092 and 1,135 net new OXXO stores in 2009, 2010 and 2011, respectively. The accelerated expansion in the number of stores yielded total revenue growth of 19.0% to reach Ps. 74,112 million in 2011. Same store sales increased an average of 9.2%, driven by increases in store traffic and average customer ticket. Starting in 2008, FEMSA Comercio revenues reflect an accounting effect of the mix shift from physical prepaid wireless air-time cards to the sale of electronic air-time for which only the margin is recorded, not the full revenue amount of the electronic recharge. FEMSA Comercio performed approximately 2.7 billion transactions in 2011 compared to 2.3 billion transactions in 2010.

Business Strategy

A fundamental element of FEMSA Comercio’s business strategy is to utilize its position in the convenience store market to grow in a cost-effective and profitable manner. As a market leader in convenience store retailing, based on internal company surveys, management believes that FEMSA Comercio has an in-depth understanding of its markets and significant expertise in operating a national store chain. FEMSA Comercio intends to continue increasing its store base while capitalizing on the market knowledge gained at existing stores.

FEMSA Comercio has developed proprietary models to assist in identifying appropriate store locations, store formats and product categories. Its model utilizes location-specific demographic data and FEMSA Comercio’s experience in similar locations to fine tune the store format and product offerings to the target market. Market segmentation is becoming an important strategic tool, and it should increasingly allow FEMSA Comercio to improve the operating efficiency of each location and the overall profitability of the chain.

FEMSA Comercio has made and will continue to make significant investments in IT to improve its ability to capture customer information from its existing stores and to improve its overall operating performance. The majority of products carried through OXXO stores are bar-coded, and all OXXO stores are equipped with point-of-sale systemsproperties that are integrated into a company-wide computer network. To implement revenue management strategies, FEMSA Comercio created a division in chargerented under long-term lease arrangements with third parties.

The table below summarizes by country the installed capacity and percentage utilization of product category management for products, such as beverages, fast food and perishables, to enhance and better utilize its consumer information base and market intelligence capabilities. FEMSA Comercio utilizes a technology platform supported by an enterprise resource planning (ERP) system, as well as other technological solutions such as merchandising and point-of-sale systems, which will allow FEMSA Comercio to continue redesigning its key operating processes and enhance the usefulness of its market information going forward. In addition, FEMSA Comercio has expanded its operations by opening six new stores in Bogotá, Colombia in 2011.Coca-Cola FEMSA’s production facilities:

FEMSA Comercio has adopted innovative promotional strategies in order to increase store traffic and sales. In particular, FEMSA Comercio sells high-frequency items such as beverages, snacks and cigarettes at competitive prices. FEMSA Comercio’s ability to implement this strategy profitably is partly attributable to the size of the OXXO chain, as FEMSA Comercio is able to work together with its suppliers to implement their revenue-management strategies through differentiated promotions. OXXO’s national and local marketing and promotional strategies are an effective revenue driver and a means of reaching new segments of the population while strengthening the OXXO brand. For example, the organization has refined its expertise in executing cross promotions (discounts on multi-packs or sales of complementary products at a special price) and targeted promotions to attract new customer segments, such as housewives, by expanding the offerings in the grocery product category in certain stores. FEMSA Comercio is also strengthening its capabilities to increasingly provide consumers with services such as utility bill payment and other basic transactions.

Store Locations

With 9,538 OXXO stores in Mexico and 23 stores in Colombia as of December 31, 2011, FEMSA Comercio operates the largest convenience store chain in Latin America measured by number of stores. OXXO stores are concentrated in the northern part of Mexico, but also have a growing presence in the rest of the country.

FEMSA Comercio

Regional Allocation of OXXO Stores in Mexico and Latin America(*)

as of December 31, 2011

LOGO

FEMSA Comercio has aggressively expanded its number of stores over the past several years. The average investment required to open a new store varies, depending on location and format and whether the store is opened in an existing retail location or requires construction of a new store. FEMSA Comercio is generally able to use supplier credit to fund the initial inventory of new stores.

Growth in Total OXXO Stores

 

  Year Ended December 31,   Year Ended December 31,
  2011 2010 2009 2008 2007   2013 2012 2011 2010 2009

Total OXXO stores

   9,561    8,426    7,334    6,374    5,563      11,721   10,601   9,561   8,426   7,334 

Store growth (% change over previous year)

   13.5  14.9  15.1  14.6  14.8    10.6%  10.9%  13.5%  14.9%  15.1%

FEMSA Comercio currently expects to continue the growth trend established over the past several years by emphasizing growth in areas of high economic potential in existing markets and by expanding in underserved and unexploited markets. Management believes that the southeast part of Mexico is particularly underserved by the conveniencesmall-format store industry.

The identification of locations and pre-opening planning in order to optimize the results of new stores are important elements in FEMSA Comercio’s growth plan. FEMSA Comercio continuously reviews store performance against certain operating and financial benchmarks to optimize the overall performance of the chain. Stores unable to maintain benchmark standards are generally closed. Between December 31, 20072009 and 2011,2013, the total number of OXXO stores increased by 3,998,4,387, which resulted from the opening of 4,0914,507 new stores and the closing of 93120 existing stores.

Competition

FEMSA Comercio, mainly through OXXO, competes in the overall retail market, which we believe is highly competitive. OXXO convenience stores face direct competition from small-format stores like 7-Eleven, Super Extra, Super City, and Círculo K stores and other local convenience stores as well asnumerous chains of retailers across Mexico, from a number of other modern and traditional retail formats.regional small-format retailers to small informal neighborhood stores. OXXO competes both for consumers and for new locations for stores and the managers to operate those stores. Based on an internal market survey conducted by FEMSA Comercio, management believes that FEMSA Comercio operates approximately 66% of the stores in Mexico that could be considered part of the convenience store segment of the retail market as of the end of December 31, 2011. OXXO convenience stores also face competition from numerous small chains of retailers across Mexico and from retailers that participate with store formats other than convenience stores. Furthermore, FEMSA Comercio operates in the 32 Mexican states and has much broader geographical coverage than any of its competitors in Mexico.

Market and Store Characteristics

Market Characteristics

FEMSA Comercio is placing increased emphasis on market segmentation and differentiation of store formats to more appropriately serve the needs of customers on a location-by-location basis. The principal segments include residential neighborhoods, commercial and office locations and stores near schools and universities, along with other types of specialized locations.

Approximately 62%66% of OXXO’s customers are between the ages of 15 and 35. FEMSA Comercio also segments the market according to demographic criteria, including income level.

OXXO Store Characteristics

The average size of an OXXO store is approximately 106104 square meters of selling space, excluding space dedicated to refrigeration, storage or parking. The average constructed area of a store is approximately 186187 square meters and, when parking areas are included, the average store size is approximately 432424 square meters.

FEMSA Comercio—Operating Indicators

 

  Year Ended December 31,   Year Ended December 31,
  2011 2010 2009 2008 2007   2013 2012 2011 2010 2009
  (percentage increase compared to
previous year)
   

(percentage increase compared to

previous year)

Total FEMSA Comercio revenues

   19.0  16.3  13.6  12.0  14.3    12.9%  16.6%  19.0%  16.3%  13.6%

OXXO same-store sales(1)

   9.2  5.2  1.3  0.4  3.3    2.4%  7.7%  9.2%  5.2%  1.3%

 

(1)Same-store sales growth is calculated by comparing the sales of stores for each year that have been in operation for more than 12 months with the sales of those same stores during the previous year.

Beer, cigarettes, soft drinks snacks and cellular telephone air-timeother beverages and snacks represent the main product categories for OXXO stores. FEMSA Comercio has a distribution agreement with Cuauhtémoc Moctezuma (which is now part of the Heineken Group). As a result of this agreement, OXXO stores only carry beer brands produced and distributed by Cuauhtémoc Moctezuma. OXXO stores will continue to benefit from the existing relationship under which Cuauhtémoc Moctezuma will continue to be the exclusive supplier of beer to OXXO until June 2020. Prior to 2001, OXXO stores had informal agreements with Coca-Cola bottlers, including Coca-Cola FEMSA’s territories in central Mexico, to sell only their products. Beginning in 2001, certain OXXO stores began selling other brands of sparkling beverages in some cities in Mexico.

Approximately 67%61% of OXXO stores are operated by independent managers responsible for all aspects of store operations. The managers are commission agents and are not employees of FEMSA Comercio. Each store manager is the legal employer of the store’s staff, which typically numbers six people per store. FEMSA Comercio continually invests in on-site operating personnel, with the objective of promoting loyalty, customer service and low personnel turnover in the stores.

Advertising and Promotion

FEMSA Comercio’s marketing efforts include both specific product promotions and image advertising campaigns. These strategies seek to increase store traffic and sales, and to reinforce the OXXO name and market position.

FEMSA Comercio manages its advertising on three levels depending on the nature and scope of the specific campaign: local or store-specific, regional and national. Store-specific and regional campaigns are closely monitored to ensure consistency with the overall corporate image of OXXO stores and to avoid conflicts with national campaigns. FEMSA Comercio primarily uses point of purchase materials, flyers, handbills and print and radio media for promotional campaigns, although television is used occasionally for the introduction of new products and services. The OXXO chain’s image and brand name are presented consistently across all stores, irrespective of location.

Inventory and Purchasing

FEMSA Comercio has placed considerable emphasis on improving operating performance. As part of these efforts, FEMSA Comercio continues to invest in extensive information management systems to improve inventory management. Electronic data collection has enabled FEMSA Comercio to reduce average inventory levels. Inventory replenishment decisions are carried out on a store-by-store basis.

Management believes that the OXXO chain’s scale of operations provides FEMSA Comercio with a competitive advantage in its ability to realize strategic alliances with suppliers. General category offerings are determined on a national level, although purchasing decisions are implemented on a local, regional or national level, depending on the nature of the product category. Given the fragmented nature of the retail industry in Mexico in general, Mexican producers of beer, soft drinks, bread, dairy products, snacks, cigarettes and other high-frequency products have established proprietary distribution systems with extensive direct distribution routes. As a result, approximately 52%58% of the OXXO chain’s total sales consist of products that are delivered directly to the stores by suppliers. Other products with longer shelf lives are distributed to stores by FEMSA Comercio’s distribution

system, which includes 1316 regional warehouses located in Monterrey, Guadalajara, Mexicali, Mérida, León, Obregón, Puebla, Queretaro, Chihuahua, Reynosa, Saltillo, Tijuana, Toluca, Villahermosa and two in Mexico City. The distribution centers operate a fleet of approximately 627783 trucks that make deliveries to each store approximately twice per week.

Seasonality

OXXO stores experience periods of high demand in December, as a result of the holidays, and in July and August, as a result of increased consumption of beer and soft drinks during the hot summer months. The months of November and February are generally the weakest sales months for OXXO stores. In general, colder weather during these months reduces store traffic and consumption of cold beverages.

Entry into Drugstore Market

During 2013, FEMSA Comercio entered the drugstore market in Mexico through two transactions. FEMSA Comercio through CCF, closed the acquisition of Farmacias YZA, a leading drugstore operator in Southeast Mexico, headquartered in Merida, Yucatan. The founding shareholders of Farmacias YZA hold a 25% stake in CCF. Following this transaction, on May 13, 2013, CCF acquired Farmacias Moderna, a leading drugstore operator in the western state of Sinaloa.

The rationale for entering this new market is anchored on our belief that FEMSA Comercio has developed certain capabilities and skills that should be applicable and useful in the operation of other small retail formats. These capabilities include site selection, logistics, business processes, human resources, inventory and supplier management. The drugstore market in Mexico is very fragmented and FEMSA Comercio believes it is well equipped to create value by entering this market and pursuing a growth strategy that maximizes the opportunity.

Entry into Quick Service Restaurant Market

Following the same rationale that its capabilities and skills are well suited to different types of small-format retail, during 2013 FEMSA Comercio also entered the quick service restaurant market in Mexico through the 80% acquisition of Doña Tota. This is a leading regional chain specializing in Mexican food with a particularly strong presence in the northeast of the country. This acquisition presents FEMSA Comercio with the opportunity to grow Doña Tota’s stand-alone store base across the country, while also offering the benefit of advancing FEMSA Comercio’s prepared food capabilities and expertise.

Other Stores

FEMSA Comercio also operates other small formatsmall-format stores, which include soft discount stores with a focus on perishables liquor stores and smaller convenienceliquor stores.

FEMSA Cerveza and Equity Method Investment in the Heineken Group

Until April 30, 2010, FEMSA Cerveza was our wholly-owned subsidiary, producing beer in Mexico and Brazil and exporting its products to more than 50 countries worldwide, with North America being its most important export market, followed by certain markets in Europe, Latin America and Asia. As of December 31, 2009,2013, FEMSA Cerveza was ranked the tenth-largest brewer in the world in terms of sales volume, and in Mexico, its main market, FEMSA Cerveza was ranked the second-largest beer producer in terms of sales volume. In 2009, approximately 66.4% of FEMSA Cerveza’s sales volume came from Mexico, with the remaining 24.8% from Brazil and 8.8% from exports. As of December 31, 2009, FEMSA Cerveza sold 40.548 million hectoliters of beer and produced and/or distributed 21 brands of beer in 14 different presentations resulting in a portfolio of 111 different product offerings in Mexico.

As of December 31, 2009, FEMSA Cerveza represented 23.5% of our total revenues and 34.1% of our total assets. For the period from January 1, 2010 to April 30, 2010, FEMSA Cerveza contributed net income of Ps. 706 million to our net income. On April 30, 2010, FEMSA announced the closing of the transaction pursuant to which FEMSA agreed to exchange 100% of its beer operations for a 20% economic interest in the Heineken Group. The principal terms of the Heineken transaction documents are summarized below in “Item 10. Additional Information—Material Contracts.”

As of April 30, 2010, FEMSA ownsowned a non-controlling interest in the Heineken Group, one of the world’s leading brewers. OurAs of December 31, 2013, our 20% economic interest in the Heineken Group was initially comprised of 43,018,320 shares of Heineken Holding N.V. and 43,009,69972,182,203 shares of Heineken N.V., with an additional 29,172,504 Allotted Shares to be delivered pursuant to the ASDI. As of December 31, 2011, the delivery of the Allotted Shares had been completed. See Note 9 to our audited consolidated financial statements. For 2011,2013, FEMSA recognized equity income of Ps. 5,0804,587 million regarding its 20% economic interest in the Heineken Group.Group; see note 10 to our audited consolidated financial statements.

As described above, FEMSA Comercio has a distribution agreement with Cuauhtémoc Moctezuma (which is now a part of the Heineken Group) pursuant to which OXXO stores only carry beer brands produced and distributed by Cuauhtémoc Moctezuma. OXXO stores will continue to benefit from the existing relationship under which Cuauhtémoc Moctezuma will continue to be the exclusive supplier of beer to OXXO until June 2020. As of April 30, 2010, Coca-Cola FEMSA has agreed with Cervejarias Kaiser (also now part of the Heineken Group) to continue to distribute and sell theKaiser beer portfolio in Coca-Cola FEMSA’s Brazilian territories for a 20-year term beginning in 2003, consistent with the arrangement already in place. In addition, our logistic services, corporate and shared services subsidiary will continuecontinues to provide certain services to Cuauhtémoc Moctezuma and its subsidiaries.

Other Business

Our other business consists of the following smaller operations that support our core operations:

 

Our refrigeration business produces vertical and horizontal commercial refrigerators for the soft drink, beer and food industries, with an annual capacity of 404,000 units at December 31, 2011. In 2011, this business sold 350,040 refrigeration units, 30% of which were sold to Coca-Cola FEMSA, and the remainder of which were sold to third parties. Until December 31, 2010, our labeling and flexible packaging business was our wholly-owned subsidiary. In 2010, this business sold 14% of its label sales volume to Cuauhtémoc Moctezuma, 20% to Coca-Cola FEMSA and 66% to third parties. Our labeling and flexible packaging business was sold on December 31, 2010.

Our logistics services subsidiary provides a broad range of logistics and vehicle maintenance services to Coca-Cola FEMSA, FEMSA Comercio Cuauhtémoc Moctezuma and third-party clients in the beverages, consumer products and retail industries. It has operations in Mexico, Brazil, Colombia, Panama, Costa Rica and Nicaragua.

 

Until September 23, 2010 we owned theMundet brands in Mexico, which were disposed of through the sale to The Coca-Cola Company of Promotora de Marcas Nacionales, S.A. de C.V., which was a wholly-owned subsidiary of FEMSA.

Our refrigeration business produces vertical and horizontal commercial refrigerators for the soft drink, beer and food industries, with an annual capacity of 510,840 units at December 31, 2013. In 2013, this business sold 412,202 refrigeration units, 35.4% of which were sold to Coca-Cola FEMSA, and the remainder of which were sold to third parties.

 

Our corporate services subsidiary employs all of our corporate staff, including the personnel managing the areas of finance, corporate accounting, taxation, legal, financial and strategic planning, human resources, corporate affairs and internal audit. Through this subsidiary, we direct, control, supervise and review the operations of our sub-holding companies. As of December 31, 2011,2013, FEMSA Comercio FEMSA Logística and our packagingother business subsidiaries pay management fees for the services provided to them. In addition, Coca-Cola FEMSA has entered into a services agreement pursuant to which it pays for specific services. As part of the Heineken transaction, the corporate and shared services subsidiaries continue to provide some limited corporate services and shared services to subsidiaries of Cuauhtémoc Moctezuma (now part of the Heineken Group), for which such companies continue to pay.

Description of Property, Plant and Equipment

As of December 31, 2011,2013, we owned all of our manufacturing facilities and substantially all of our warehouses and distribution centers. Our properties primarily consisted of production and distribution facilities for our soft drink operations and office space. In addition, FEMSA Comercio owns approximately 10.9%11.8% of the OXXO store locations, while the other stores are located in properties that are rented under long-term lease arrangements with third parties.

The table below sets forthsummarizes by country the location, principal useinstalled capacity and percentage utilization of Coca-Cola FEMSA’s production area of our production facilities, each of which is owned by Coca-Cola FEMSA.

facilities:

Bottling Facility Summary

Production Facilities As of December 31, 20112013

Country        

  Installed  Capacity
(thousands of unit cases)
   Utilization(1)
(%)
 

Mexico

   2,857,805     61%  

Guatemala

   36,770     77%  

Nicaragua

   68,961     59%  

Costa Rica

   78,740     57%  

Panama

   54,755     57%  

Colombia

   542,058     50%  

Venezuela

   249,373     88%  

Brazil

   794,214     61%  

Argentina

   364,612     61%  

(1)Annualized rate.

The table below summarizes by country the location and facility area of each of Coca-Cola FEMSA’s production facilities.

Bottling Facilities by Location as of December 31, 2013

 

Country

  

Location

Principal Use

  Production Area
      

(in thousands

of sq. meters)

Mexico

  San Cristóbal de las Casas, Chiapas  Soft Drink Bottling Plant45
  Cuautitlán, Estado de MéxicoSoft Drink Bottling Plant  35
  Los Reyes la Paz, Estado de México  Soft Drink Bottling Plant50
  Toluca, Estado de MéxicoSoft Drink Bottling Plant  242
  León, Guanajuato  Soft Drink Bottling Plant124
  Morelia, MichoacánSoft Drink Bottling Plant  50
  Ixtacomitán, Tabasco  Soft Drink Bottling Plant117
  Apizaco, Tlaxcala  Soft Drink Bottling Plant80
  Coatepec, VeracruzSoft Drink Bottling Plant  142
  La Pureza Altamira, Tamaulipas  Soft Drink Bottling Plant300
  Poza Rica, VeracruzSoft Drink Bottling Plant  42
  Pacífico, Estado de México  Soft Drink Bottling Plant89
  Cuernavaca, MorelosSoft Drink Bottling Plant  37
  Toluca, Estado de MéxicoSoft Drink Bottling Plant (Ojuelos)  41
San Juan del Río, Querétaro84
Querétaro, Querétaro80
Iguala, Guerrero8
Cayaco, Acapulco104

Country        

Location

Production Area

(thousands

of sq. meters)

Guatemala

  Guatemala City  Soft Drink Bottling Plant4746

Nicaragua

  Managua  Soft Drink Bottling Plant54

Costa Rica

  Calle Blancos, San José  Soft Drink Bottling Plant52
  Coronado, San José  Soft Drink Bottling Plant14

Panama

  Panama City  Soft Drink Bottling Plant29

Colombia

  Barranquilla  Soft Drink Bottling Plant37
  BogotáSoft Drink Bottling Plant, DC  105
  Bucaramanga  Soft Drink Bottling Plant26
  Cali  Soft Drink Bottling Plant76
  Manantial,Soft Drink Bottling Plant Cundenamarca  67
  Medellín  Soft Drink Bottling Plant47

Venezuela

  AntimanoSoft Drink Bottling PlantAntímano  15
  Barcelona  Soft Drink Bottling Plant141
  MaracaiboSoft Drink Bottling Plant  68
  Valencia  Soft Drink Bottling Plant100

Brazil

  Campo Grande  Soft Drink Bottling Plant36
  JundiaíSoft Drink Bottling Plant  191
  Mogi das Cruzes  Soft Drink Bottling Plant119
  Belo Horizonte  Soft Drink Bottling Plant73
Porto Real108
Maringá160
Marilia159
Curitiba65
Baurú111

Argentina

  Alcorta,Soft Drink Bottling Plant Buenos Aires  73
  Monte Grande, Buenos Aires  Soft Drink Bottling Plant32

Insurance

We maintain an “all risk” insurance policy covering our properties (owned and leased), machinery and equipment and inventories as well as losses due to business interruptions. The policy covers damages caused by natural disaster, including hurricane, hail, earthquake and damages caused by human acts, including explosion, fire, vandalism riot and losses incurred in connection withriot. We also maintain a freight transport insurance policy that covers damages to goods in transit. In addition, we maintain an “all risk”a liability insurance policy that covers product liability. We purchase our insurance coverage through an insurance broker. TheIn 2013, the policies for “all risk” property insurance and “all risk” liabilityfreight transport insurance arewere issued by ACE Seguros, S.A., and the policy for liability insurance was issued by XL Insurance Mexico, S.A. de C.V. Our “all risk” coverage iswas partially reinsured in the international reinsurance market. We believe that our coverage is consistent with the coverage maintained by similar companies operating in Mexico.companies.

Capital Expenditures and Divestitures

Our consolidated capital expenditures, net of disposals, for the years ended December 31, 2011, 2010,2013, 2012 and 20092011 were Ps. 12,51517,882 million, Ps. 11,17115,560 million and Ps. 9,10312,666 million respectively, and were for the most part financed from cash from operations generated by our subsidiaries. These amounts were invested in the following manner:

 

   Year Ended December 31, 
   2011   2010   2009 
   (in millions of Mexican pesos) 

Coca-Cola FEMSA

  Ps.7,826    Ps.7,478    Ps.6,282  

FEMSA Comercio

   4,096     3,324     2,668  

Other

   593     369     153  
  

 

 

   

 

 

   

 

 

 

Total(1)

  Ps.12,515    Ps.11,171    Ps.9,103  

(1)Capital expenditures and divestitures in 2009 have been modified in order to conform to presentation of 2011 and 2010 figures due to the discontinued operations of FEMSA Cerveza.
   Year Ended December 31, 
   2013   2012   2011 
   (In millions of Mexican pesos) 

Coca-Cola FEMSA

  Ps.11,703    Ps. 10,259    Ps.7,862  

FEMSA Comercio

   5,683     4,707     4,186  

Other

   496     594     618  
  

 

 

   

 

 

   

 

 

 

Total

  Ps. 17,882    Ps.15,560    Ps. 12,666  

Coca-Cola FEMSA

During 2011,In 2013, Coca-Cola FEMSA’sFEMSA focused its capital expenditures focused on investments in (1) increasing plant production capacity, (2) placing coolers with retailers, (3) returnable bottles and cases, (4) improving the efficiency of its distribution infrastructure and IT. Capital expenditures in Mexico(5) information technology. Through these measures, Coca-Cola FEMSA strives to improve its profit margins and Central America were approximately Ps. 4,117 million and accounted for approximately 53% of Coca-Cola FEMSA’s capital expenditures, with South America representing the balance.overall profitability.

FEMSA Comercio

FEMSA Comercio’s principal investment activity is the construction and opening of new stores. During 2011,2013, FEMSA Comercio opened 1,1351,120 net new OXXO stores. FEMSA Comercio invested Ps. 4,0965,651 million in 20112013 in the addition of new stores, warehouses and improvements to leased properties.

Regulatory Matters

Competition Legislation

TheLey Federal de Competencia Económica (Federal Economic Competition Law or Mexican Competition Law) became effective on June 22, 1993. The Mexican Competition Law and theReglamento de la Ley Federal de Competencia Económica (Regulations under the Mexican Competition Law), effective as of October 13, 2007, regulate monopolies and monopolistic practices and require Mexican government approval of certain mergers and acquisitions. The Mexican Competition Law subjects the activities of certain Mexican companies, including us, to regulatory scrutiny. In addition, the Regulations under the Mexican Competition Law prohibit members of any trade association from reaching any agreement relating to the price of their products. Management believes that we are currently in compliance in all material respects with Mexican competition legislation.

In Mexico and in some of the other countries in which we operate, we are involved in different ongoing competition related proceedings. We believe that the outcome of these proceedings will not have a material adverse effect on our financial position or results from operations.results. See “Item 8. Financial Information—Legal Proceedings—Coca-Cola FEMSA—Antitrust Matters.FEMSA.

Price Controls

Voluntary price restraints or statutory price controls have been imposed historically in several of the countries in which Coca-Cola FEMSA operates. Currently, there are no price controls on Coca-Cola FEMSA’s products in any of its territories, except for (i) Argentina, where authorities directly supervise certaintwo products sold through supermarkets as a measure to control inflation, and (ii) Venezuela, where the government has recently imposed price controls on certain products including still bottled water. In addition, in January 2014, the Venezuelan government

passed theLey Orgánica de Precios Justos (Fair Prices Law). This law substitutes both theLey para la Defensa y Acceso a las Personas a los Bienes y Servicios (Access to Goods and Services Defense Law) and theLey de Costos y Precios Justos (Fair Costs and Prices Law), which have both been repealed. The purpose of this new law is to establish regulations and administrative processes to impose a limit on profits earned on the sale of goods, including Coca-Cola FEMSA’s products, seeking to maintain price stability of, and equal access to, goods and services. The law also creates the National Office of Costs and Prices which main role is to oversee price controls and set maximum retail prices on certain consumer goods and services. Although Coca-Cola FEMSA believes it is in compliance with this law, consumer protection and price control laws in Venezuela are subject to continuing review and changes, and any such changes may have an adverse impact on Coca-Cola FEMSA.See “Item 3. Key Information—Risk Factors—Regulatory developments may adversely affect Coca-Cola FEMSA’s business.”

Mexican Tax Reform

In December of 2013, the Mexican government enacted a package of tax reforms (the “2014 Tax Reform”) which includes several significant changes to tax laws, discussed in further detail below, that entered into effect on January 1, 2014. The most significant changes are as follows:

The introduction of a new withholding tax at the rate of 10% for dividends and/or distributions of earnings generated in 2014 and beyond;

The elimination of the exemption on gains from the sale of shares through a stock exchange recognized under applicable Mexican tax law. The gain will be taxable at the rate of 10% and will be withheld by the financial intermediary. Transferors that are residents of a country with which Mexico has entered into a tax treaty for the avoidance of double taxation will be exempt.See “Item 10. Additional Information—Taxation—Mexican Taxation.”

A fee of one Mexican peso per liter on the sale and import of flavored beverages with added sugar, and an excise tax of 8% on food with caloric content equal to, or greater than 275 kilocalories per 100 grams of product;

The prior 11% value added tax (VAT) rate that applied to transaction in the border region was raised to 16%, matching the general VAT rate applicable in the rest of Mexico;

The elimination of the tax on cash deposits (IDE) and the business flat tax (IETU);

Deductions on exempt payroll items for workers are limited to 53%;

The income tax rate in 2013 and 2012 was 30%. Scheduled decreases to the income tax rate that would have reduced the rate to 29% in 2014 and 28% in 2015 and thereafter, were canceled in connection with the 2014 Tax Reform;

The repeal of the existing tax consolidation regime, which is effective as of January 1, 2014, modified the payment term of a tax on assets payable of Ps. 180, which will be paid over the following 5 years instead of an indefinite term. Additionally, deferred tax assets and liabilities associated with our subsidiaries in Mexico are no longer offset as of December 31, 2013, as the future income tax balances are expected to reverse in periods where we are no longer consolidating these entities for tax purposes and the right of offset does not exist; and

The introduction of an new optional tax integration regime (a modified form of tax consolidation), which replaces the previous tax consolidation regime. The new optional tax integration regime requires an equity ownership of at least 80% for qualifying subsidiaries and would allow us to defer the annual tax payment of our profitable participating subsidiaries for a period equivalent to 3 years to the extent their individual tax expense exceeds the integrated tax expense of the Company.

Taxation of Sparkling Beverages

AllBeverages are subject to a value added tax in all the countries in which Coca-Cola FEMSA operates except for Panama, impose a value-added tax on the sale of sparkling beverages, with a rate of 16% in Mexico, beginning in January 2011, 12% in Guatemala, 15% in Nicaragua, 13% in Costa Rica, 16% in Colombia (applied only to the first sale in the supply chain), 12% in Venezuela, (beginning21% in April 2009),Argentina, and in Brazil 17% (Matoin the states of Mato Grosso do Sul)Sul and Goiás and 18% (Sãin the states of São Paulo, Minas Gerais, Paraná and Minas Gerais)Rio de Janeiro. In Brazil the value-added tax is grossed-up and added, along with federal sales tax, at the taxable basis. Also, in Brazil Coca-Cola FEMSA is responsible for charging and 21%collecting the value-added tax from each of its retailers, based on average retail prices for each state where Coca-Cola FEMSA operates, defined primarily through a survey conducted by the government of each state and generally updated every six months, which in Argentina. 2013 represented an average taxation of approximately 15.3% over net sales.

In addition, several of the countries in which Coca-Cola FEMSA operates impose the following excise or other taxes:

 

The state of Rio de Janeiro charges an additional 1% as a contribution to a poverty eradication fund.

Mexico imposes an excise tax of Ps. 1.00 per liter on the production, sale and importation of beverages with added sugar as of January 1, 2014. This tax is applied only to the first sale and Coca-Cola FEMSA is responsible for charging and collecting this excise tax.

Guatemala imposes an excise tax of 0.18 cents in local currency (Ps. 0.32210.3002 as of December 31, 2011)2013) per liter of sparkling beverage.

 

Costa Rica imposes a specific tax on non-alcoholic bottled beverages based on the combination of packaging and flavor, currently assessed at 15.5017.32 colones (Ps. 0.41800.4460 as of December 31, 2011)2013) per 250 ml, and an excise tax on local brandscurrently assessed at 6.02 colones (approximately Ps. 0.1553 as of 5%, foreign brands of 10% and mixers of 14%.December 31, 2013) per 250 ml.

 

Nicaragua imposes a 9%9.0% tax on consumption, and municipalities impose a 1% tax on Coca-Cola FEMSA’s Nicaraguan gross income.

 

Panama imposes a 5%5.0% tax based on the cost of goods produced. Panama also imposesproduced and a 10% selective consumption tax on syrups, powders and concentrate.

 

Brazil imposes an average production tax of approximately 4.9% and an average sales tax of approximately 9.6%, both assessed by the federal government. Most of these taxes are fixed, based on average retail prices in each state where the company operates (VAT) or fixed by the federal government (excise and sales tax).

Argentina imposes an excise tax of 8.7% on sparkling beverages containing less than 5%5.0% lemon juice or less than 10%10.0% fruit juice, of 8.7%, and an excise tax of 4.2% on sparkling water and flavored sparkling beverages with 10%10.0% or more fruit juice, and on sparkling water of 4.2%, although this excise tax is not applicable to certainsome of Coca-Cola FEMSA’s products.

Brazil assesses an average production tax of approximately 9.1% and an average sales tax of approximately 13.5% over net sales. These taxes are fixed by the federal government based on national average retail prices obtained through surveys conducted on a yearly basis. The national average retail price of each product and presentation is multiplied by a fixed rate combined with specific multipliers for each presentation, to obtain a fixed tax per liter, per product and presentation. These taxes are applied only to the first sale and Coca-Cola FEMSA is responsible for charging and collecting these taxes from each of its retailers.

Colombia’s municipalities impose a sales tax that varies between 0.35% and 1.2% of net sales.

Venezuela’s municipalities impose a variable excise tax applied only to the first sale that varies between 0.6% and 2.5% of net sales.

Environmental Matters

In all of our territories, our operations are subject to federal and state laws and regulations relating to the protection of the environment.

Mexico

The Mexican federal authority in charge of overseeing compliance with the federal environmental laws is theSecretaria del Medio Ambiente y Recursos Naturales or Secretary of Environment and Natural Resources, which we refer to as “SEMARNAT”. An agency of SEMARNAT, theProcuraduría Federal de Protección al Ambiente or Federal Environmental Protection Agency, which we refer to as “PROFEPA”, has the authority to enforce the Mexican federal environmental laws. As part of its enforcement powers, PROFEPA can bring administrative, civil and criminal proceedings against companies and individuals that violate environmental laws, regulations and Mexican Official Standards and has the authority to impose a variety of sanctions. These sanctions may include, among other things, monetary fines, revocation of authorizations, concessions, licenses, permits or registrations, administrative arrests, seizure of contaminating equipment, and in certain cases, temporary or permanent closure of facilities. Additionally, as part of its inspection authority, PROFEPA is entitled to periodically inspect the facilities of companies whose activities are regulated by the Mexican environmental legislation and verify compliance therewith. Furthermore, in special situations or certain areas where federal jurisdiction is not applicable or appropriate, the state and municipal authorities can administer and enforce certain environmental regulations of their respective jurisdictions.

In Mexico, the principal legislation relating to environmental matters is theLey General delde Equilibrio Ecológico y la Protección al Ambiente (Federal General Law for Ecological Equilibrium and Environmental Protection, or the Mexican Environmental Law) and theLey General para la Prevención y Gestión Integral de los Residuos(General Law for the Prevention and Integral Management of Waste), which are enforced by theSecretaría de Medio Ambiente y Recursos Naturales(Ministry of the Environment and Natural Resources, or SEMARNAT). SEMARNAT can bring administrative and criminal proceedings against companies that violate environmental laws, and it also has the power to close non-complying facilities. Under the Mexican Environmental Law, rules have been promulgated concerning water, air and noise pollution and hazardous substances. In particular, Mexican environmental laws and regulations require that we file periodic reports with respect to air and water emissions and hazardous wastes and set forth standards for waste water discharge that apply to our operations. We are also subject to certain minimal restrictions on the operation of delivery trucks in Mexico City. We have implemented several programs designed to facilitate compliance with air, waste, noise and energy standards established by current Mexican federal and state environmental laws, including a program that installs catalytic converters and liquid petroleum gas in delivery trucks for our operations in Mexico City. See “Item 4. Information on the Company—Coca-Cola FEMSA—Total Sales and Distribution.”

In addition, we are subject to theLey de Aguas Nacionales de 1992(as amended, (the Nationalthe 1992 Water Law), enforced by theComisión Nacional del Agua(the National Water Commission). Adopted in December 1992, and amended in 2004, the National1992 Water Law provides that plants located in Mexico that use deep water wells to supply their water requirements must pay a fee to the local governments for the discharge of residual waste water to drainage. Pursuant to this law, certain local authorities test the quality of the waste water discharge and charge plants an additional fee for measurements that exceed certain standards published by the National Water Commission. In the case of non-compliance with the law, penalties, including closures, may be imposed. All of Coca-Cola FEMSA’s bottler plants located in Mexico have met these standards. In addition, Coca-Cola FEMSA’s plants in Apizaco and San Cristóbal are certified with ISO 14001.

In Coca-Cola FEMSA’s Mexican operations, it established a partnership with The Coca-Cola Company and ALPLA, a supplier of plastic bottles to Coca-Cola FEMSA in Mexico, to createIndustria Mexicana de Reciclaje (IMER), a PET recycling facility located in Toluca, Mexico. This facility started operations in 2005 and has a recycling capacity of approximately 25,000 metric tons per year from which 15,000 metric tons can be re-used in PET bottles for food packaging purposes. Coca-Cola FEMSA has also continued contributing funds to a nationwide recycling company,Ecología y Compromiso Empresarial(Environmentally Committed Companies). In addition, Coca-Cola FEMSA’s plants located in Toluca, Reyes, Cuautitlán, Apizaco, San Cristóbal, Morelia, Ixtacomitan, Coatepec, Poza Rica, Ojuelos, Pacífico and Cuernavaca have received or are in the process of receiving aCertificado de Industria Limpia (Certificate of Clean Industry).

As part of our environmental protection and sustainability strategies, several of our subsidiaries have entered into 20-year wind power supply agreements with the Mareña Renovables Wind Power Farm to receive electrical energy for use at production and distribution facilities of FEMSA and Coca-Cola FEMSA throughout Mexico, as well as for a significant number of OXXO convenience stores. The Mareña Renovables Wind Power Farm will be located in the state of Oaxaca and is expected to have a capacity of 396 megawatts. We anticipate the Mareña Renovables Wind Power Farm will begin operations in 2013.

Also as part of Coca-Cola FEMSA’s environmental protection and sustainability strategies, in December 2009, Coca-Cola FEMSA, jointly with strategic partners, entered into a wind energy supply agreement with a Mexican subsidiary of the Spanish wind farm developer, GAMESA Energía, S.A., or GAMESA, to supply greenclean energy to Coca-Cola FEMSA’s bottling facility in Toluca, Mexico, owned by its subsidiary, Propimex, S. de R.L. de C.V. (formerly Propimex, S.A. de C.V.), or Propimex, and to some of its suppliers of PET bottles. In 2010, GAMESA sold its interest in the Mexican subsidiary that owned the wind farm to Iberdrola Renovables México, S.A. de C.V. The wind farm generating such energy, which is located in La Ventosa, Oaxaca, is expected to generate approximately 100 thousand megawatt hours of energy annually. The energy supply services began in April 20102010. During 2012 and during 2010,2013, this wind farm provided Coca-Cola FEMSA with approximately 4588 thousand and 81 thousand megawatt hours, respectively.

Additionally, several of energy. In 2010, GAMESA sold its interestour subsidiaries have entered into 20-year wind power purchase agreements with the Mareña Renovables Wind Farm to receive electrical energy for use at production and distribution facilities of FEMSA and Coca-Cola FEMSA throughout Mexico, as well as for a significant number of OXXO stores. The Mareña Renovables Wind Farm will be located in the Mexican subsidiary that ownedstate of Oaxaca and is expected to have a capacity of 396 megawatts. We anticipate the wind farm to IberdrolaMareña Renovables México, S.A. de C.V.

Wind Farm will begin operations in 2015.

Central America

Coca-Cola FEMSA’s Central American operations are subject to several federal and state laws and regulations relating to the protection of the environment, which have been enacted in the last ten years, as awareness has increased in this region about the protection of the environment and the disposal of hazardous and toxic materials as well as water usage. In some countries in Central America, Coca-Cola FEMSA is in the process of bringing its operations into compliance with new environmental laws on the timeline established by the relevant regulatory authorities. Coca-Cola FEMSA’s Costa Rica and Panama operations have participated in a joint effort along with the local division of The Coca-Cola Company calledMisión Planeta (Mission Planet) for the collection and recycling of non-returnable plastic bottles.

Colombia

Coca-Cola FEMSA’s Colombian operations are subject to several Colombian federal, state and municipal laws and regulations related to the protection of the environment and the disposal of treated water and toxic and hazardous materials. These laws include the control of atmospheric emissions, noise emissions, disposal of treated water and strict limitations on the use of chlorofluorocarbons. For Coca-Cola FEMSA’s plants in Colombia, it has obtained theCertificación Ambiental Fase IV (Phase IV Environmental Certificate) demonstrating its compliance at the highest level with relevant Colombian regulations. Coca-Cola FEMSA is also engaged in nationwide reforestation programs, and national campaigns for the collection and recycling of glass and plastic bottles as well as reforestation programs.bottles. In 2011, jointly with the FEMSA Foundation, Coca-Cola FEMSA was awardedcommended with the “Western Hemisphere Corporate Citizenship Award” for the social responsibility programs it carried out to respond to the extreme weather experienced in Colombia in 2010 and 2011, known locally as the “winter emergency.” In addition, Coca-Cola FEMSA also obtained the ISO 9001, ISO-22000ISO 22000, ISO 14001 and PAS 220 certifications for its plants located in Medellín, Cali, Bogotá, Barranquilla, Bucaramanga and La Calera, as recognition for the highest quality and food harmlessness in its production processes. These six plants joined a small group of companies that have obtained these certifications.

Venezuela

Coca-Cola FEMSA’s Venezuelan operations are subject to several Venezuelan federal, state and municipal laws and regulations related to the protection of the environment. The most relevant of these laws are theLey Orgánica del Ambiente (Organic Environmental Law), theLey Sobre Sustancias, Materiales y Desechos Peligrosos(Substance, Material and Dangerous Waste Law), theLey Penal del Ambiente (Criminal Environmental Law) and theLey de Aguas(Water Law). Since the enactment of the Organic Environmental Law in 1995, Coca-Cola FEMSA’s Venezuelan subsidiary has presented the proper authorities with plans to bring their production facilities and distribution centers into compliance with applicable laws, which mainly consist of building or expanding the capacity of water treatment plants in Coca-Cola FEMSA’s bottling facilities. Even though Coca-Cola FEMSA has had to adjust some of the originally proposed timelines due to construction delays, in 2009, Coca-Cola FEMSA completed the construction and received all the required permits to operate a new water treatment plant in its bottling facility located in the city of Barcelona. At the end of 2011, Coca-Cola FEMSA constructedconcluded the construction of a new water treatment plant in its bottling plant in the city of Valencia, which began operations in February 2012. During 2011, Coca-Cola FEMSA also commenced construction of a new water treatment plant in its Antimano bottling plant in Caracas, which construction is expected to concludewas concluded during the second quarter of 2012. Coca-Cola FEMSA is also concluding the process of obtaining the necessary authorizations and licenses before it can begin the construction and expansion of its current water treatment plant in its bottling facility in Maracaibo.Maracaibo, which it expects will commence operations during the first half of 2014. In December 2011, Coca-Cola FEMSA also obtained the ISO 14000 certification for all of its plants in Venezuela.

In addition, in December 2010, the Venezuelan government approved theLey Integral de Gestión de la Basura (Comprehensive Waste Management Law), which will regulateregulates solid waste management and which may be applicable to manufacturers of products for mass consumption. The full scope of this law has not yet been established.

Brazil

Coca-Cola FEMSA’s Brazilian operations are subject to several federal, state and municipal laws and regulations related to the protection of the environment. Among the most relevant laws and regulations are those dealing with the emission of toxic and hazardous gases, disposal of wastewater and solid waste, and soil contamination by hazardous chemicals, which impose penalties, such as fines, facility closures or criminal charges depending upon the level of non-compliance.

Coca-Cola FEMSA’s production plant located in Jundiaí has been recognized by the Brazilian authorities for its compliance with environmental regulations and for having standards well above those imposed by the law. The plant has been certified for: (i) ISO 9001 since 1993; (ii) ISO 14001 since March 1997; (iii) norm OHSAS 18001 since 2005; (iv) ISO 22000 since 2007; and (v) PAS: 96220 since 2010.

In Brazil it is also necessary to obtain concessions from the government to cast drainage.2012, Coca-Cola FEMSA’s production plants in Brazil have been granted this concession, exceptJundiaí, Campo Grande, Bauru, Marília, Curitiba, Maringá, Porto Real and Mogi das Cruzes where it has timely begun the process of obtaining one. In December, 2010, Coca-Cola FEMSA increased the capacity of the water treatment plantwere certified in its Jundiaí facility.standard FSSC22000.

In Brazil, a municipal regulation of the City of São Paulo, implemented pursuant to Law 13.316/2002, came into effect in May 2008. This regulation requires Coca-Cola FEMSA to collect for recycling a specified annual percentage of plastic bottles made from PET sold in the City of São Paulo; such percentage increases each year. As ofBeginning in May 2009,2011, Coca-Cola FEMSA was required to collect for recycling 50%90% of the PET bottles it sold in the Citycity of São Paulo. As of May 2010, it was required to collect 75%, and as of May 2011, it was required to collect 90%.Paulo for recycling. Currently, Coca-Cola FEMSA is not able to collect the entire required volume of PET bottles it has sold in the City of São Paulo for recycling. IfSince Coca-Cola FEMSA does not meet the requirements of this regulation, which we believe to be more onerous than those imposed by the countries with the highest recycling standards, it could be fined and be subject to other sanctions, such as the suspension of operations in any of its plants and/or distribution centers located in the City of São Paulo. In May 2008, Coca-Cola FEMSA, together with other bottlers in the city of São Paulo, through theAssociação Brasileira das Indústrias de Refrigerantes e de Bebidas Não-alcoólicas (Brazilian Soft Drink and Non-Alcoholic Beverage Association, or ABIR), filed a motion requesting a court to overturn this regulation ondue to the basis of impossibility of compliance. In addition, in November 2009, in response to a requirement of the municipal authority request for Coca-Cola FEMSA to demonstrate the destination of the PET bottles sold by it in the City of São Paulo, Coca-Cola FEMSA filed a motion showing all of its recycling programs and requesting a more practical timeline to comply with the requirements of the law. In October 2010, the municipal authority of the City of São Paulo levied a fine on Coca-Cola FEMSA’s Brazilian operating subsidiary of 250,000 Brazilian reais (approximately Ps. 1,750,0001.3 million as of December 31, 2010)2013) on the grounds that the report submitted by Coca-Cola FEMSA’s Brazilian operating subsidiary did not comply with the 75% proper disposal requirement for the period from May 2008 to May 2010. Coca-Cola FEMSA filed an appeal against this fine.fine, which was denied by the municipal authority in May 2013, and the administrative stage is therefore closed. Coca-Cola FEMSA is currently evaluating next steps. In July 2012, the State Appellate Court of São Paulo rendered a decision admitting the interlocutory appeal filed on behalf of ABIR in order to suspend the fines and other sanctions to ABIR’s associated companies, including Coca-Cola FEMSA’s Brazilian subsidiary, for alleged noncompliance with the municipal regulation pending the final resolution of the lawsuit. Coca-Cola FEMSA is currently awaiting final resolution of both matters.the lawsuit filed on behalf of ABIR.

In August 2010, Law No. 12.305/2010 established the Brazilian National Solid Waste Policy. This policy is based on the principle of shared responsibility between the government, companies and the public, and provides for the post-consumption return of products to companies and requires public authorities to implement waste management programs. This law is regulated by Federal Decree No. 7.404/2010, and was published in December 2010. Coca-Cola FEMSA is currently discussing with the relevant authorities the impact this law may have on Brazilian companies in complying with the regulation in effect in the City of São Paulo. In response to the Brazilian National Solid Waste Policy, in December 2012, a proposal was provided to the Ministry of the Environment by

almost 30 associations involved in the packaging sector, including ABIR in its capacity as representative for The Coca-Cola Company, Coca-Cola FEMSA’s Brazilian subsidiary, and other bottlers. The proposal involved creating a “coalition” to implement systems for reverse logistics packaging non-dangerous waste that makes up the dry portion of municipal solid waste or its equivalent. The goal of the proposal is to create methodologies for sustainable development, and protect the environment, society, and the economy. Coca-Cola FEMSA is currently awaiting a final resolution from the Ministry of Environment, which it expects to receive during 2014.

Argentina

Coca-Cola FEMSA’s Argentine operations are subject to federal and municipal laws and regulations relating to the protection of the environment. The most significant of these are regulations concerning waste water discharge, which are enforced by theSecretaría de Ambiente y Desarrollo Sustentable(Ministry of Natural Resources and Sustainable Development) and theOrganismo Provincial para el Desarrollo Sostenible(Provincial Organization for Sustainable Development) for the province of Buenos Aires. Coca-Cola FEMSA’s Alcorta plant is in compliance with environmental standards and Coca-Cola FEMSA has been certified for ISO 14001:2004 for its plants and operative units in Buenos Aires.

For all of Coca-Cola FEMSA’s plant operations, it employs an environmental management system:Sistema de Administración Ambiental (Environmental Administration System, or EKOSYSTEM) that is contained withinSistema Integral de Calidad (Integral Quality System, or SICKOF).

Coca-Cola FEMSA has expended, and may be required to expend in the future, funds for compliance with and remediation under local environmental laws and regulations. Currently, we do not believe that such costs will have a material adverse effect on Coca-Cola FEMSA’s results from operations, or financial condition. However, since environmental laws and regulations and their enforcement are becoming increasingly more stringent in Coca-Cola FEMSA’s territories, and there is increased recognition by local authorities of the need for higher environmental standards in the countries where it operates, changes in current regulations may result in an increase in costs, which may have an adverse effect on Coca-Cola FEMSA’s future results from operations or financial condition. Coca-Cola FEMSA’s management is not aware of any significant pending regulatory changes that would require a significant amount of additional remedial capital expenditures.

We do not believe that Coca-Cola FEMSA’s business activities pose a material risk to the environment, and we believe that Coca-Cola FEMSA is in material compliance with all applicable environmental laws and regulations.

Other regulations

In December 2009, the Venezuelan government issued a decree requiring a reduction in energy consumption by at least 20% for industrial companies whose consumption is greater than two megawatts per hour and to submit an energy-usage reduction plan. Some of Coca-Cola FEMSA’s bottling operations in Venezuela outside of Caracas met this threshold and it submitted a plan, which included the purchase of generators for its plants. In January 2010, the Venezuelan government subsequently implemented power cuts and other measures for all industries in Caracas whose consumption was above 35 kilowatts per hour.

In January 2010,2011, Coca-Cola FEMSA installed electrical generators in its Antimano, Valencia and Maracaibo bottling facilities to mitigate any such risks and filed the Venezuelan government amendedrespective energy usage reduction plans with the Defense of and Access to Goods and Services Law. Any violation by a company that produces, distributes and sells goods and services could lead to fines, penalties or the confiscation of the assets used to produce, distribute and sell these goods without compensation. Although we believeauthorities. Coca-Cola FEMSA is also currently installing electrical generators in compliance with this law, consumer protection laws in Venezuela are subject to continuing review and changes.

In July 2011, the Venezuelan government passed the Fair Costs and Prices Law. The purpose of this law is to establish the regulations and administrative processes necessary to maintain the price stability of, and equal access to, goods and services. The law also creates the National Ministry of Costs and Prices, whose main role is to oversee price controls and set maximum retail prices on certain consumer goods and services. Of Coca-Cola FEMSA’s products, only certain of its still water beverages were affected by these regulations, which mandated a lowering of its sale prices as of April 2012. Any failure to comply with this law would result in fines, temporary suspension or the closure of operations. While Coca-Cola FEMSA is presently in compliance with this law, we cannot assure you that the Venezuelan government’s future regulation of goods and services will not result in a forced reduction of prices in respect of certain of Coca-Cola FEMSA’s other products, which could have a negative effect on its results of operations.Barcelona plant.

In January 2012, the Costa Rican government approved a decree that regulates the sale of food and beverages in schools. The decree came into effect in 2012. Enforcement of this law will behas been gradual from applicabilitysince it started in 2012 toand until 2014, depending on the specific characteristics of the food or beverage in question. In accordance withAccording to the decree, the sale of specific sparkling beverages and still beverages that contain sugar, syrup or HFCS in any type of presentation in schools is prohibited. Coca-Cola FEMSA will still be allowed to sell water and certain still beverages in schools. We cannot assure you that the Costa Rican government will not further restrict sales of other of Coca-Cola FEMSA’s products in schools in the future; any such further restrictions could lead to an adverse impact on Coca-Cola FEMSA’s resultsresults.

In May 2012, the Venezuelan government adopted significant changes to labor regulations. This amendment to Venezuela’s labor regulations had a negative impact on Coca-Cola FEMSA’s business and operations. The principal changes that impacted Coca-Cola FEMSA’s operations are: (i) the requirement that employee terminations are now subject to governmental authorization; (ii) retroactive assessments for any modifications to Coca-Cola FEMSA’s severance payment system; (iii) a reduction in the maximum daily and weekly working hours (from 44 to 40 weekly); (iv) an increase in mandatory weekly breaks, prohibiting a reduction in salaries as a result of operations.such increase; and (v) the requirement that all third party contractors participating in the manufacturing and sales processes of Coca-Cola FEMSA’s products be included in its payroll by no later than May 2015. Coca-Cola FEMSA is currently in compliance with these labor regulations and expects to include all third party contractors to its payroll by the imposed deadline.

In September 2012, the Brazilian government issued Law No. 12,619 (Law of Professional Drivers), which regulates the working hours of professional drivers who distribute Coca-Cola FEMSA’s products from its plants to the distribution centers and to retailers and points of sale. Pursuant to this law, employers must keep a record of working hours, including overtime hours, of professional drivers in a reliable manner, such as electronic logbooks or worksheets. This law may result in increased labor costs.

In June 2013, following a comprehensive amendment to the Mexican Constitution, a new antitrust authority with autonomy was created: theComisión Federal de Competencia Económica (Federal Antitrust Commission, or CFCE). It is expected that Congress will enact legislation to adjust current legislation based on the amended constitutional provisions. As a result of these amendments, new antitrust and telecommunications specialized courts were created and commenced hearing cases in August 2013. We cannot assure you that these new amendments and the creation of new governmental bodies and courts will not have an adverse effect on our business.

In 2013, the government of Argentina imposed a withholding tax at a rate of 10% on dividends paid by Argentine companies to non-Argentine holders. Similarly, in 2013, the government of Costa Rica repealed a tax exemption on dividends paid to Mexican residents. Future dividends will be subject to withholding tax at a rate of 15%.

In January 2014, the new Anti-Corruption Law in Brazil came into effect, which regulates bribery, corruption practices and fraud in connection with agreements entered into with governmental agencies. The main purpose of this law is to impose liability on companies carrying out such practices, establishing fines that can reach up to 20% of a company’s sales volume in the previous fiscal year. Although Coca-Cola FEMSA believes it is in compliance with this law, if it was found liable for any of these practices, this law would have an adverse effect on its business.

In Brazil, the federal taxes applied on the production and sale of beverages are based on the national average retail price, calculated based on a yearly survey of each Brazilian beverage brand, combined with a fixed tax rate and a multiplier specific for each different presentation (glass, plastic or can). Commencing on October 1, 2014 through October 1, 2018, the multiplier used to calculate taxes on soft drinks presented in cans and glasses will gradually increase from 31.9% and 37.2% to 38.0% and 44.4%, respectively, and the multiplier used to calculate taxes on energy and isotonic drinks presented in cans and glasses will gradually increase from 31.9% to 37.5%. The multipliers for other presentations of carbonated soft drinks, energy and isotonic drinks, such as plastic, cups and post mix, will not change.

Water Supply Law

In Mexico, Coca-Cola FEMSA obtains water directly from municipal utility companies and pumps water from its own wells and rivers pursuant to concessions obtained from the Mexican government on a plant-by-plant basis. Water use in Mexico is regulated primarily by the National1992 Water Law, and regulations issued thereunder, which created the National Water Commission. The National Water Commission is in charge of overseeing the national system of water use. Under the National1992 Water Law, concessions for the use of a specific volume of

ground or surface water generally run from five- to fifty-year terms, depending on the supply of groundwater in each region as projected by the National Water Commission. Concessionaires may request that concession terms be extended before expiration.they expire. The Mexican government is authorized to reduce the volume of ground or surface water granted for use by a concession by whatever volume of water is not used by the concessionaire for two consecutive years. However, because the current concessions for each of Coca-Cola FEMSA’s plants in Mexico do not match each plant’s projected needs for water in future years, we successfully negotiated with the Mexican government the right to transfer the unused volume under concessions from certain plants to other plants anticipating greater water usage in the future. These concessions may be terminated if, among other things, we use more water than permitted or we fail to pay required concession-related fees and do not cure such situations in a timely manner.

Although we have not undertaken independent studies to confirm the sufficiency of the existing or future groundwater supply, we believe that our existing concessions satisfy our current water requirements in Mexico.

In Argentina, a state water company provides water to Coca-Cola FEMSA’s Alcorta plant on a limited basis; however, we believe the authorized amount meets Coca-Cola FEMSA’s requirements for this plant. In Coca-Cola FEMSA’s Monte Grande plant in Argentina, it pumps water from its own wells, in accordance with Law 25.688.

In Brazil, we buyCoca-Cola FEMSA buys water directly from municipal utility companies and we also capture water from underground sources, wells or surface sources (i.e.(i.e., rivers), pursuant to concessions granted by the Brazilian government for each plant. According to the Brazilian Constitution, water is considered an asset of common use and can only be exploited for the national interest by Brazilians or companies formed under Brazilian law. Concessionaires and users have the responsibility for any damage to the environment. The exploitation and use of water is regulated by theCódigo de Mineração (Code of Mining, Decree Law No. 227/67), theCódigo de Águas Minerais (Mineral Water Code, Decree Law No. 7841/45), the National Water Resources Policy (Law No. 9433/97) and by regulations issued thereunder. The companies that exploit water are supervised by theDepartamento Nacional de Produção Mineiral—DNPM (National Department of Mineral Production) and the National Water Agency in connection with federal health agencies, as well as state and municipal authorities. In Coca-Cola FEMSA’s Jundiaí, Marília, Curitiba, Maringá, Porto Real and Belo Horizonte plants, we doit does not exploit mineralspring water. In theits Mogi das Cruzes, Bauru and Campo Grande plants, we haveit has all the necessary permits related for the exploitation of mineralspring water.

In Argentina, a state water company provides water to Coca-Cola FEMSA’s Alcorta plant on a limited basis; however, we believe the authorized amount meets Coca-Cola FEMSA’s requirements for this plant. In Coca-Cola FEMSA’s Monte Grande plant in Argentina, it pumps water from its own wells, in accordance with Law 25.688.

In Colombia, in addition to natural spring water, Coca-Cola FEMSA obtains water directly from its own wells and from utility companies. Coca-Cola FEMSA is required to have a specific concession to exploit water from natural sources. Water use in Colombia is regulated by lawLaw No. 9 of 1979 and decrees no.Decrees No. 1594 of 1984 and no.No. 2811 of 1974. In addition, on February 6, 2012, Colombia promulgated Decree No. 303, which requires Coca-Cola FEMSA to apply for water concessions and for authorization to discharge its water into public waterways. The National Institute of National Resources supervises companies that exploit water.use water as a raw material for their business.

In Nicaragua, the use of water is regulated by theLey General de Aguas Nacionales (National Water Law), and inCoca-Cola FEMSA obtains water directly from its own wells. In Costa Rica, the use of water is regulated by theLey de Aguas (Water Law). In both of these countries, Coca-Cola FEMSA owns and exploits its own water wells granted to it through governmental concessions. In Guatemala, no license or permits are required to exploit water from the private wells in Coca-Cola FEMSA’s own plants. In Panama, Coca-Cola FEMSA acquires water from a state water company, and the use of water is regulated by theReglamento de Uso de Aguas de Panamá(Panama Use of Water Regulation). In Venezuela, Coca-Cola FEMSA uses private wells in addition to water provided by the municipalities, and it has taken the appropriate actions, including actions to comply with water regulations, to have water supply available from these sources, regulated by theLey de Aguas (Water Law).

In addition, Coca-Cola FEMSA obtains water for the production of some of its natural spring water products, such asManantialand Crystal, from spring water pursuant to concessions granted.

We cannot assure you that water will be available in sufficient quantities to meet our future production needs, that we will be able to maintain our current concessions or that additional regulations relating to water use will not be adopted in the future in our territories. We believe that we are in material compliance with the terms of our existing water concessions and that we are in compliance with all relevant water regulations.

 

ITEM 4A.UNRESOLVED STAFF COMMENTS

NoneNone.

ITEM 5.OPERATING AND FINANCIAL REVIEW AND PROSPECTS

The following discussion should be read in conjunction with, and is entirely qualified by reference to, our audited consolidated financial statements and the notes to those financial statements. Our audited consolidated financial statements were prepared in accordance with Mexican FRS, which differ in certain significant respects from U.S. GAAP. Notes 26 and 27 to our audited consolidated financial statements provide a description ofIFRS as issued by the principal differences between Mexican FRS and U.S. GAAP as they relate to us, as well as U.S. GAAP consolidated balance sheets, statements of income and comprehensive income, and cash flows for the same periods presented for Mexican FRS purposes and for the consolidated statement of changes in stockholders’ equity for the years ended December 31, 2010 and 2011, and reconciliation to U.S. GAAP of net income, comprehensive income and stockholders’ equity. See “—U.S. GAAP Reconciliation.”IASB.

Overview of Events, Trends and Uncertainties

Management currently considers the following events, trends and uncertainties to be important to understanding its results from operations and financial position during the periods discussed in this section:

 

  

Coca-Cola FEMSA’s Mexico and Central America region continues growingFEMSA has continued to grow organic volumes at a steady but moderate pace, as doesand is in the process of integrating Grupo Yoli in its Mexican operations and Companhia Fluminense and Spaipa in its Brazilian operations. However, in the short term there is some pressure from macroeconomic uncertainty in certain South America region. TheAmerican markets, including currency volatility. In Mexico, starting in 2014, Coca-Cola FEMSA faces incremental increases in taxation and is adjusting its price and package architecture to address the new tax environment. Volume growth is mainly driven by theCoca-Colabrand across markets, together with the recently added still-beverage operation, delivered the majoritysolid performance of volume growth.Coca-Cola FEMSA’s still beverage portfolio.

 

FEMSA Comercio accelerated its ratehas maintained high rates of OXXO store openings and continues to grow in terms of total revenues and as a percentage of our consolidated total revenues. FEMSA Comercio has lower operating margins than our beverage business. Given that FEMSA Comercio has lower operating margins and given its fixed costs,cost structure, it is more sensitive to changes in sales which could negatively affect operating margins.

Our results from operations and financial position are affected by the economic and market conditions in the countries where our subsidiaries conduct their operations, particularly in Mexico. Changes in these conditions are influenced by a number of factors, including those discussed in “Item“Item 3. Key Information—Risk Factors.”

Recent Developments

On December 15, 2011,In October 2013, the Board of Directors agreed to separate the roles of Chairman of the Board and CEO, ratifying José Antonio Fernández Carbajal as Executive Chairman of the Board and naming Carlos Salazar Lomelín as the new Chief Executive Officer of FEMSA. In addition, John Anthony Santa Maria Otazua was named Chief Executive Officer of Coca-Cola FEMSA.

In October 2013, Coca-Cola FEMSA entered into an agreement to mergeclosed its acquisition of Spaipa, the beverage division of Grupo Fomento Queretano into Coca-Cola FEMSA. Grupo Fomento Queretano’s beverage division operates mainlysecond largest family owned franchise in Brazil, with operations in the Mexican state of Querétaro, as well asParaná and in parts of the statesstate of Mexico, HidalgoSão Paulo. Spaipa sold approximately 233.3 million unit cases (including beer) in the twelve months ended June 30, 2013. The aggregate enterprise value of this transaction was US$ 1,855 (Ps. 26,856) million and Guanajuato. The merger agreementit was approved by bothan all-cash transaction. As part of Coca-Cola FEMSA’s acquisition of Spaipa, it also acquired an additional 5.82% equity interest in Leão Alimentos, for a total ownership of 26.1%, and Grupo Fomento Queretano’s boards of directors, and is subjecta 50% stake in Fountain Água Mineral Ltda., a joint venture to develop the approval of the CFC and of the shareholders meetings of both companies. The transaction will involve the issuance of approximately 45.1 million new Coca-Cola FEMSA Series L Shares, and in addition Coca-Cola FEMSA will assume Ps. 1,221 million in net debt. This transaction is expected to be completed in the second quarter of 2012.

In February 2012, Coca-Cola FEMSA announced that it had entered into a 12-month exclusivity agreementwater category together with The Coca-Cola Company to evaluate the potential acquisition byCompany. Coca-Cola FEMSA began consolidating the results of Spaipa in its financial statements in November 2013.

In December 2013, FEMSA Comercio, through one of its subsidiaries, purchased the operating assets and trademarks of Doña controlling ownershipTota, a leading quick-service restaurant operator in Mexico. The founding shareholders of Doña Tota hold a 20% stake in the bottling operations owned by The Coca-Cola Company in the Philippines. Both parties believe that Coca-Cola FEMSA’s expertise and successful track record operating in fragmented markets and emerging economies could be effectively deployed in such territory, and contribute significantly toward expanding the penetration of, and consumer preference for, The Coca-Cola Company’s brands in that market. This exclusivity agreement does not require either party to enter into any transaction, and there can be no assurances that a definitive agreement will be executed.

On February 23, 2012, a wholly-owned subsidiary of Mitsubishi Corporation, and Stichting Depositary PGGM Infrastructure Funds, a pension fund managed by PGGM, acquired the 45% interest held by FEMSA in the parent companies of the Mareña Renovables Wind Power Farm, a 396 megawatt late-stage wind energy project in

the southeastern region of the State of Oaxaca. Certain subsidiaries of FEMSA, FEMSA Comercio and Coca-Cola FEMSA have entered into 20-year wind power supply agreements withsubsidiary that now operates the MareñDoña Renovables Wind Power Farm to purchase energy output produced by it. These agreements will remain in full force and effect. The sale of FEMSA’s participation as an investor will result in a gain.Tota business.

ChangesIn January 2014, a decree amending and supplementing certain tax provisions became effective in Mexico. See Note 24 to our audited consolidated financial statements, and“Item 4. Information on the Company—Regulatory Matters—Mexican Financial Reporting Standards

Adoption of International Financial Reporting Standards for public companiesTax Reform.”

The CNBV has announced that, commencing in 2012, all Mexican public companies must report their financial information in accordance with IFRS. Since 2006, theConsejo Mexicano para la Investigación y Desarrollo de Normas de Información Financiera (Mexican Board of Research and Development of Financial Reporting Standards) has been modifying Mexican FRS in order to ensure their convergence with IFRS. Starting on January 1, 2012, we are reporting our financial information in accordance with IFRS and will present financial information for 2011 on a comparable basis.

Effects of Changes in Economic Conditions

Our results from operations are affected by changes in economic conditions in Mexico, Brazil and in the other countries in which we operate. For the years ended December 31, 2013, 2012, and 2011, 2010, and 2009, 60%63%, 62%, and 59%61%, respectively, of our total sales were attributable to Mexico. As a result, we have significant exposure to the economic conditions of certain countries, particularly those in Central America, Colombia, Venezuela, Brazil and Brazil,Argentina, although we continue to generate a substantial portion of our total sales from Mexico. The participation of these other countries as a percentage of our total sales has not changed significantly during the last five years and isyears. Total sales in countries other than Mexico are expected to increase in future periods due to acquisitions.

The Mexican economy is gradually recovering from a downturn as a result of the impact of the global financial crisis on many emerging economies in 2009. In 2011,According to INEGI, Mexican GDP expanded by 1.1% in 2013 and by approximately 3.9% compared to an expansion of 5.4% for the full year of 2010, according to INEGI.and 4.0% in 2012 and 2011, respectively. According to the Banco Nacional de México survey regarding the economic expectations of specialists, Mexican GDP is expected to increase by 3.43%3.09% in 2012,2014, as of the latest estimate, published on April 2, 2012.3, 2014. The Mexican economy continues to be heavily influenced by the U.S. economy, and therefore, further deterioration in economic conditions in, or delays in the recovery of, the U.S. economy may hinder any recovery in Mexico.

Our future results may be significantlyare affected by the general economic and financial conditions in the countries where we operate, including by levelsconduct operations. Most of economic growth,these economies continue to be heavily influenced by the devaluationU.S. economy, and therefore, deterioration in economic conditions in the U.S. economy may affect these economies. Deterioration or prolonged periods of weak economic conditions in the countries where we conduct operations may have, and in the past have had, a negative effect on our company and a material adverse effect on our results and financial condition. Our business may also be significantly affected by the interest rates, inflation rates and exchange rates of the local currency, bycurrencies of the countries in which we operate. Decreases in growth rates, periods of negative growth and/or increases in inflation and highor interest rates or by political developments, and may result in lower demand for our products, lower real pricing of our products or a shift to lower margin products. Because a large percentage of our costs are fixed costs, we may not be able to reduce such costs and expenses, and our profit margins may suffer as a result of downturns in the economy of each country.

The decreaseIn addition, an increase in interest rates in Mexico in 2011 decreases ourwould increase the cost to us of Mexican peso-denominated variable interest rate indebtedness and couldfunding, which would have a favorablean adverse effect on our financial position and results of operations during 2012.position.

Beginning in the fourth quarter of 20092011 and through 2011,2013, the exchange rate between the Mexican peso and the U.S. dollar fluctuated from a low of Ps. 11.5111.98 per U.S. dollar, to a high of Ps. 14.2514.37 per U.S. dollar. At December 30, 2011,31, 2013, the exchange rate (noon buying rate) was Ps. 13.951013.0980 to US$ 1.00. On March 30, 2012,April 4, 2014, the exchange rate was Ps. 12.811513.0265 to US$ 1.00.See “Item 3. Key Information—Exchange Rate Information.” A depreciation of the Mexican peso or local currencies in the countries in which we operate relative to the U.S. dollar increases our cost of raw materials priced in U.S. dollars, including raw materials whose prices are set with reference to the U.S. dollar. In addition, a depreciation of the Mexican peso or local currencies in the countries in which we operate relative to the U.S. dollar will increase our U.S. dollar-denominated debt obligations, which could negatively affect our financial position and results from operations.results. However, this effect could be offset by a corresponding appreciation of our U.S. dollar denominated cash position.

Operating Leverage

Companies with structural characteristics that result in margin expansion in excess of sales growth are referred to as having high “operating leverage.”

The operating subsidiaries of Coca-Cola FEMSA are engaged, to varying degrees, in capital-intensive activities. The high utilization of the installed capacity of the production facilities results in better fixed cost absorption, as increased output results in higher revenues without additional fixed costs. Absent significant increases in variable costs, gross profit margins will expand when production facilities are operated at higher utilization rates. Alternatively, higher fixed costs will result in lower gross profit margins in periods of lower output.

In addition, the commercial operations of Coca-Cola FEMSA are carried out through extensive distribution networks, the principal fixed assets of which are warehouses and trucks and are designed to handle large volumes of beverages. Fixed costs represent an important proportion of the total distribution expense of Coca-Cola FEMSA. Generally, the higher the volume that passes through the distribution system, the lower the fixed distribution cost as a percentage of the corresponding revenues. As a result, operating margins improve when the distribution capacity is operated at higher utilization rates. Alternatively, periods of decreased utilization because of lower volumes will negatively affect our operating margins.

FEMSA Comercio operations result in a low margin business with relatively fixed costs. These two characteristics make FEMSA Comercio a business with an operating margin that might be affected more easily by a change in sales levels.

Critical Accounting Judgments and Estimates

The preparationIn the application of our accounting policies, which are described in Note 3 to our audited consolidated financial statements, requires that wemanagement is required to make judgments, estimates and assumptions that affect (1)about the reportedcarrying amounts of our assets and liabilities (2) the disclosure of our contingent liabilities at the date of the financial statements and (3) the reported amounts of revenues and expenses during the reporting period. We base ourthat are not readily apparent from other sources. The estimates and judgmentsassociated assumptions are based on our historical experience and on various other reasonable factors that together form the basis for making judgments about the carrying values of our assets and liabilities. Our actualare considered to be relevant. Actual results may differ from these estimates under different assumptions or conditions. We evaluate ourestimates. The estimates and judgmentsunderlying assumptions are reviewed on an on-goingongoing basis. Our significantRevisions to accounting policiesestimates are describedrecognized in Note 4 to our audited consolidated financial statements. We believe our most critical accounting policiesthe period in which the estimate is revised if the revision affects only that implyperiod or in the applicationperiod of estimates and/or judgmentsthe revision and future periods if the revision affects both current and future periods.

The following are the following:key assumptions concerning the future and other key sources of estimation uncertainty at the end of the reporting period that have a significant risk of causing a material adjustment to the carrying amounts of assets and liabilities within the next financial year. Existing circumstances and assumptions about future developments, however, may change due to market changes or circumstances arising beyond our control. Such changes are reflected in the assumptions when they occur.

Property, plantImpairment of indefinite lived intangible assets, goodwill and equipment

Property, plant and equipment are depreciated over their estimated useful lives. The estimated useful lives are reviewed annually and represent the period we expect the assets to remain in service and to generate revenues. We base our estimates on the experience of our technical personnel. Depreciation is computed using the straight line method of accounting.

Where an item of property, plant and equipment is comprised of major components having different useful lives, these components are accounted for and depreciated as separate items (major components) of property, plant and equipment.

Imported assets are recorded using the exchange rate as of the acquisition date and are restated using the inflation factor of the country where the asset is acquired for inflationary economic environments.

We testother depreciable long-lived assets for

Intangible assets with indefinite lives including goodwill are subject to annual impairment attests. An impairment exists when the carrying value of an asset or cash generating unit (“CGU”) exceeds its recoverable amount, which is the higher of its fair value when there are indicatorsless costs to sell and its value in use. The fair value less costs to sell calculation is based on available data from binding sales transactions in arm’s length transactions of impairment and determine whether impairment exists, by first comparing the book valuesimilar assets or observable market prices less incremental costs for disposing of the assets with their recoverable value based on undiscounted cash flows, and ifasset. In order to determine whether such assets are not recoverable, then with their fairimpaired, we initially calculate an estimation of the value in use of the cash-generating units to which is calculated considering their operating conditions andsuch assets have been allocated. The value in use calculation requires management to estimate the future cash flows expected to be generated based on their estimated remaining useful life as determined by management.

Returnable and non-returnable bottles are aggregated as part of property, plant and equipment. Returnable bottles are depreciated based on the straight-line method over acquisition cost. Coca-Cola FEMSA estimates depreciation rates considering returnable bottles useful lives.

We recorded returnable bottles and cases at acquisition cost and restated them applying inflation factors only when they form part of our operations in countries with an inflationary economic environment. For Coca-Cola FEMSA, breakage is expensed as it is incurred as part of depreciation. The annual calculated depreciation expense has been similar to the annual bottle breakage expense. Whenever we decide to discontinue a particular returnable presentation and retire itarise from the market, we write off the discontinued presentation through an increasecash-generating unit and a suitable discount rate in breakage expense presented as part of depreciation.

Valuation and impairment of intangible assets and goodwill

We identify all intangible assets associated with business acquisitions and investments in shares. We separate intangible assets between those with a finite useful life and those with an indefinite useful life, in accordance with the period over which we expectorder to receive the benefits. Intangible assets and goodwill identified in investments in shares are presented within the total investment in shares.

The intangible assets of indefinite life associated with business acquisitions are subject to annual impairment tests. As of December 31, 2011, we have recorded intangible assets with indefinite lives, which consist of:

Coca-Cola FEMSA’s rights to produce and distributeCoca-Cola trademark products for Ps. 62,822 million primarily as a result of the Panamco acquisition;

Goodwill relating to Coca-Cola FEMSA acquisitions during 2011 that amounted to Ps. 5,214; and

Other intangible assets with indefinite lives that amounted to Ps. 343 million.

calculate present value. We review annually the carrying value of our intangible assets with indefinite lives and goodwill for impairment based on recognized valuation techniques. While we believe that our estimates are reasonable, different assumptions regarding such estimates could materially affect our evaluations. Impairment losses are recognized in current earnings in the period the related impairment is determined.

Investments in shares, including related goodwill, are subject to impairmentsWe assess at each reporting date whether there is an indication that a depreciable long lived asset may be impaired. If any indication exists, or when annual impairment testing whenever certain events or changes in circumstances occur that indicate thatfor an asset is required, we estimate the asset’s recoverable amount. When the carrying amount may exceed fair value. We recognizeof an impairment loss when itasset or CGU exceeds its recoverable amount, the asset is considered impaired and is written down to be other thanits recoverable amount. In assessing value in use, the estimated future cash flows are discounted to their present value using a temporary loss. Aspre-tax discount rate that reflects current market assessments of December 31, 2011, identified intangible assetsthe time value of money and goodwill relating to our 20% economic interest in the Heineken Group amounted to €3,055 million (approximately US$ 3,940 million) and €1,200 million (approximately US$ 1,548 million), respectively.

Following our evaluations during 2011 and uprisks specific to the date of this annual report, we do not have information which leadsasset. In determining fair value less costs to a significant impairment of intangible assets with indefinite livessell, recent market transactions are taken into account, if available. If no such transactions can be identified, an appropriate valuation model is used. These calculations are corroborated by valuation multiples, quoted share prices for publicly traded subsidiaries or of our investments in shares of affiliated companies. We can give no assurance that our expectations will not change as a result of new information or developments. Future changes in economic or political conditions in any country in which we operate or in the industries in which we participate may cause us to change our current assessment.

Employee benefits

Our employee benefits are comprised of obligations for pension plan, seniority premium, post-retirement medical services and severance indemnities.other available fair value indicators. The determination of our obligations and expenses for pension and other post-retirement benefits are determined by actuarial calculations and are dependent on our determination of certainkey assumptions used to estimate such amounts. We evaluatedetermine the recoverable amount for our assumptions at least annually.

While we believe that our assumptionsCGUs, including a sensitivity analysis, are appropriate, significant differencesfurther explained in our actual experience or significant changes in our assumptions may materially affect our pensionNotes 3.16 and other post-retirement obligations and our future expense. The following table is a summary of the three key assumptions to be used in determining 2011 annual labor liability expense, along with the impact on this expense of a 1% change in each assumed rate.

   Nominal Rates(3)  Real Rates(4)  Impact of Rate
Changes(2)
 

Assumptions 2011(1)

  2011  2010  2009  2011  2010  2009  +1%  -1% 
                     (in millions of Mexican pesos) 

Mexican and Foreign Subsidiaries:

         

Discount rate

   7.6  7.6  8.2  4.0  4.0  4.5  Ps. (386  Ps.567  

Salary increase

   4.8  4.8  5.1  1.2  1.2  1.5  419   (275

Long-term asset return

   9.0  8.2  8.2  5.0  3.6  4.5  (16  17 

(1)Calculated using a measurement date as of December 2011.

(2)The impact is not the same for an increase of 1% as for a decrease of 1% because the rates are not linear.

(3)For countries considered non-inflationary economic environments according to Mexican FRS.

(4)For countries considered inflationary economic environments according to Mexican FRS.

Income taxes

As we describe in Note 23 to our audited consolidated financial statements, the Mexican tax reform as effective in 2011 did not impact our tax result. However, the following are the most important changes pursuant to the Mexican tax reform as effective in 2010 that are applicable to recent and upcoming years: an increase in the VAT rate from 15% in 2009 to 16% in 2010 and future years; an increase in the special tax on production and services from 25% in 2009 to 26.5% in 2010 and future years; and an increase in the statutory income tax rate from 28% in 2009 to 30% for 2010, 2011 and 2012, with a reduction from 30% to 29% and 28% for 2013 and 2014, respectively. In addition, the Mexican tax reform as effective in 2010 requires that income tax payments related to consolidated tax benefits obtained since 1999 be paid during the succeeding five years beginning in the sixth year when tax benefits were used. See Note 23 C and D12 to our audited consolidated financial statements.

TheImpuesto Empresarial de Tasa UnicaUseful lives of property, plant and equipment and intangible assets with defined useful lives

Property, plant and equipment, including returnable bottles as they are expected to provide benefits over a period of more than one year, as well as intangible assets with defined useful lives, are depreciated/amortized over their estimated useful lives. We base our estimates on the experience of our technical personnel as well as on our experience in the industry for similar assets; see Notes 3.12, 3.14, 11 and 12 to our audited consolidated financial statements.

Post-employment and other long-term employee (IETU) functions similarly to an alternative minimum corporate income tax, except that any amounts paid are not creditable against future income tax payments. Mexican taxpayers are now subject tobenefits

We regularly evaluate the higherreasonableness of the IETU or the income tax liability computed under Mexican Income Tax Law. The IETUassumptions used in our post-employment and other long-term employee benefit computations. Information about such assumptions is calculated on a cash-flow basis, the rate for 2009 was 17.0% and the rate for both 2010 and 2011 was 17.5%.

We have paid corporate income tax since IETU came into effect and, based ondescribed in Note 16 to our financial projections estimated for our Mexican tax returns, we expect to continue paying corporate income tax in the future and do not expect to pay IETU, therefore we did not record deferred IETU. As such, the enactment of IETU did not impact ouraudited consolidated financial position or results from operations, as it only recognizes deferredstatements.

Income taxes

Deferred income tax.

We recognize deferred tax assets and liabilities are determined based on the differences between the financial statement carrying amounts and the tax basis of assets and liabilities. We regularly review our deferred tax assets for recoverability, and/or payment, and establishrecord a valuation allowancedeferred tax asset based on our judgment regarding the probability of historical taxable income continuing in the future, projected future taxable income and the expected timing of the reversals of existing temporary differences. If these estimates and related assumptions change in the future, we may be requireddifferences; see Note 24 to record additional valuation allowances against our deferred tax assets, resulting in an impact in net income.audited consolidated financial statements.

The statutory income tax rate in Mexico was 30% for each of 2011 and 2010, and 28% for 2009. The statutory income tax rate in Panama was 25%, 27.5% and 30%, respectively, for 2011, 2010 and 2009. The statutory income tax rates for 2011 in other countries in which we do business were: 31% in Guatemala; 30% in Nicaragua; 30% in Costa Rica; 33% in Colombia; 34% in Venezuela; 34% in Brazil; and 35% in Argentina. Tax loss carry-forwards may be applied to income tax over certain periods of time, varying by country as follows: in Mexico, 10 years; in Nicaragua, Costa Rica and Venezuela, 3 years; in Panama and Argentina, 5 years; in Colombia, tax losses may be carried forward for an indefinite period of time but are limited to 25% of taxable income for the relevant year; and in Brazil, tax losses may be carried forward for an indefinite period of time but cannot be restated and are limited to 30% of taxable income for the relevant year. We make judgments about the recoverability of tax loss carry-forward assets as described above.

Indirect taxTax, labor and legal contingencies and provisions

We are subject to various claims and contingencies, related to indirect tax, labor and legal proceedings as described in Note 2425 to our audited consolidated financial statements. Due to their nature, such legal proceedings involve inherent uncertainties including, but not limited to, court rulings, negotiations between affected parties and governmental actions. Management periodically assesses the probability of loss for such contingencies and accrues a liabilityprovision and/or discloses the relevant circumstances, as appropriate. If the potential loss fromof any claim or legal proceeding is considered probable and the amount can be reasonably estimated, we accrue a liabilityprovision for the estimated loss. Management’s judgment must be exercised to determine the likelihood of such a loss and an estimate of the amount, due to the subjective nature of the loss.

DerivativeValuation of financial instruments

We are required to measure all derivative financial instruments at fair value and recognize them in the balance sheet as an asset or liability. Changes in the fair value of derivative financial instruments are recorded each year in net income or as a component of cumulative other comprehensive income, based on whether the instrument provides a hedge and is designated as such, and the ineffectiveness of the hedge.value. The fair values of derivative financial instruments are determined considering quoted prices in recognized markets. If such instruments are not traded, fair value is determined by applying techniques based upon technical models supported by sufficient reliable and verifiable data, recognized in the financial sector. We base our forward price curves upon market price quotations.

New Accounting Pronouncements

As described Management believes that the chosen valuation techniques and assumptions used are appropriate in determining the fair value of financial instruments; see Note 2820 to our audited consolidated financial statements, westatements.

Business combinations

Acquisitions of businesses are adopting IFRSaccounted for using the preparation of our financial information beginningacquisition method. The consideration transferred in 2012. Pursuant to current SEC reporting requirements, foreign private issuers may provide in their SEC filings financial statements prepared in accordance with IFRS, without a reconciliation to U.S. GAAP.

The consolidated financial statements to be issued by us for the year ending December 31, 2012 will be our first annual financial statements that comply with IFRS. Our IFRS transition datebusiness combination is January 1, 2011, and therefore, the year ended December 31, 2011 will be the comparative period to be covered. IFRS 1, “First-Time Adoption of International Financial Reporting Standards” (which we refer to as IFRS 1), sets forth mandatory exceptions and allows certain optional exemptions to the complete retrospective application of IFRS.

Mandatory Exceptions

We have applied the following mandatory exceptions to retrospective application of IFRS, effective as of our IFRS transition date:

Accounting Estimates

Estimates prepared under IFRS as of January 1, 2011 are consistent with the estimates recognized under Mexican FRS as of the same date, unless we are required to adjust such estimates to agree with IFRS.

Derecognition of Financial Assets and Liabilities

We applied the derecognition rules of IAS 39, “Financial Instruments: Recognition and Measurement” (which we refer to as IAS 39) prospectively for transactions occurring on or after our IFRS transition date.

Hedge Accounting

As of our IFRS transition date, we have measured at fair value, all derivative financial instruments and hedging relationships designated and documented effectively as accounting hedges, as required by IAS 39, which is consistent withcalculated as the treatment under Mexican FRS. As a result, there was no impact in our consolidated financial statements duesum of the acquisition-date fair values of the assets transferred by us, liabilities assumed by us to the applicationformer owners of this exception.

Non-controlling Interest

We have applied the requirements of IAS 27, “Consolidatedacquiree and Separate Financial Statements” (which we refer to as IAS 27) related to non-controlling interests prospectively beginning on our IFRS transition date.

Optional Exemptions

We have elected the following optional exemptions to retrospective application of IFRS, effective as of our IFRS transition date:

Business Combinations and Acquisitions of Associates and Joint Ventures

According to IFRS 1, an entity may elect not to apply IFRS 3, “Business Combinations” retrospectively to acquisitions made prior to the transition date to IFRS.

The exemption for past business combinations also applies to past acquisitions of investments in associates and of interests in joint ventures.

We have adopted this exemption and did not amend our business acquisitions or investments in associates and joint ventures prior to our IFRS transition date and we did not remeasure the values determined at the acquisition dates, including the amount of previously recognized goodwill in past acquisitions.

Share-based Payments

We have share-based plans, which we pay to our qualifying employees based on our own shares and those of our subsidiary, Coca-Cola FEMSA. Management decided to apply the optional exemptions established in IFRS 1, whereas we did not apply IFRS 2, “Share-based Payment” (which we refer to as IFRS 2): (i) to the equity instruments granted before November 7, 2002, (ii) to equity instruments granted after November 7, 2002 and that were earned before the latter of (a) our IFRS transition date and (b) January 1, 2005 and (iii) liabilities related to share-based payment transactions that were settled before our IFRS transition date.

Deemed Cost

An entity may individually elect to measure an item of its property, plant and equipment at the transition date to IFRS at its fair value and use that fair value as its deemed cost at that date. In addition, a first-time adopter may elect to use a previous generally accepted accounting principles revaluation of an item of property, plant and equipment at, or before, the transition date to IFRS as deemed cost at the dateinterests issued by us in exchange for control of the revaluation, if the revaluation was, at such date of the revaluation, broadly comparable to either (i) fair value, or (ii) cost or depreciated cost in accordance with IFRS and adjusted to reflect changes in a general or specific price index.acquiree.

We have presented both our property, plant and equipment and our intangible assets at IFRS historical cost in all countries. In Venezuela, this IFRS historical cost represents actual historical cost in the year of acquisition, indexed for inflation in a hyperinflationary economy based on the provisions of IAS 29, “Hyperinflationary Economies” (which we refer to as IAS 29).

Cumulative Translation Effect

A first-time adopter is neither required to recognize translation differences and accumulate these in a separate component of equity, nor on a subsequent disposal of a foreign operation, to reclassify the cumulative translation difference for that foreign operation from equity to profit or loss as part of the gain or loss on disposal that would have existed at the IFRS transition date.

We applied this exemption and consequently we reclassified the accumulated translation effect recorded under Mexican FRS to retained earnings and, beginning January 1, 2011, we calculate the translation effect of our foreign operations prospectively according to IAS 21, “The Effects of Changes in Foreign Exchange Rates.”

Borrowing Costs

We applied the IFRS 1 exemption related to borrowing costs incurred for qualifying assets existing at the IFRS transition date, based on our similar Mexican FRS accounting policy, and beginning January 1, 2011 we capitalize eligible borrowing costs in accordance with IAS 23, “Borrowing Costs” (which we refer to as IAS 23).

Recording Effects of the Transition from Mexican FRS to IFRS

The following disclosures provide a qualitative description of the most significant preliminary effects from the transition to IFRS determined as of the date of the issuance of our consolidated financial statements.

Inflation Effects

According to Mexican FRS, the Mexican peso ceased to be the currency of an inflationary economy on December 31, 2007, as the three years’ cumulative inflation as of such date did not exceed 26%.

According to IAS 29, the last hyperinflationary period for the Mexican peso was in 1998. As a result, we have eliminated the cumulative inflation recognized within long-lived assets and contributed capital for our Mexican operations, based on Mexican FRS during the years 1999 through 2007, which were not deemed hyperinflationary for IFRS purposes.

For our foreign operations, the cumulative inflation fromAt the acquisition date, was eliminated (except in the case of Venezuela, which was deemed to be a hyperinflationary economy) fromidentifiable assets acquired and the date on which we began to consolidate them.liabilities assumed are recognized at their fair value, except that:

Deferred tax assets or liabilities, and assets or liabilities related to employee benefit arrangements are recognized and measured in accordance with IAS 12, “Income Taxes” (which we refer to as IAS 12) and IAS 19, “Employee Benefits

Coca-Cola FEMSA

AccordingCoca-Cola FEMSA’s business depends on its relationship with The Coca-Cola Company, and changes in this relationship may adversely affect its results and financial condition.

Substantially all of Coca-Cola FEMSA’s sales are derived from sales ofCoca-Cola trademark beverages. Coca-Cola FEMSA produces, markets, sells and distributesCoca-Cola trademark beverages through standard bottler agreements in certain territories in the countries in which it operates. See “Item 4. Information on the Company—Coca-Cola FEMSA—Coca-Cola FEMSA’s Territories.” Through its rights under Coca-Cola FEMSA’s bottler agreements and as a large shareholder, The Coca-Cola Company has the right to NIF D-3,participate in the process for making certain decisions related to Coca-Cola FEMSA’s business.

The Coca-Cola Company may unilaterally set the price for its concentrate. In addition, under Coca-Cola FEMSA’s bottler agreements, it is prohibited from bottling or distributing any other beverages without The Coca-Cola Company’s authorization or consent, and may not transfer control of the bottler rights of any of its territories without prior consent from The Coca-Cola Company.

The Coca-Cola Company also makes significant contributions to Coca-Cola FEMSA’s marketing expenses, although it is not required to contribute a severance provisionparticular amount. Accordingly, The Coca-Cola Company may discontinue or reduce such contributions at any time.

Coca-Cola FEMSA depends on The Coca-Cola Company to continue with its bottler agreements. As of December 31, 2013, Coca-Cola FEMSA had nine bottler agreements in Mexico: (i) the agreements for Mexico’s Valley territory, which expire in April 2016 and June 2023, (ii) the agreements for the Central territory, which expire in August 2014 (two agreements) May 2015 and July 2016, (iii) the agreement for the Northeast territory, which expires in September 2014, (iv) the agreement for the Bajio territory, which expires in May 2015, and (v) the agreement for the Southeast territory, which expires in June 2023. As of December 31, 2013, we had four bottler agreements in Brazil, two expiring in October 2017 and the corresponding expenditure mustother two expiring in April 2024. Coca-Cola FEMSA’s bottler agreements with The Coca-Cola Company will expire for its territories in other countries as follows: Argentina in September 2014; Colombia in June 2014; Venezuela in August 2016; Guatemala in March 2015; Costa Rica in September 2017; Nicaragua in May 2016 and Panama in November 2014. All of Coca-Cola FEMSA’s bottler agreements are automatically renewable for ten-year terms, subject to the right of either party to give prior notice that it does not wish to renew the applicable agreement. In addition, these agreements generally may be recognized basedterminated in the case of material breach.See “Item 10. Additional Information—Material Contracts—Material Contracts Relating to Coca-Cola FEMSA—Bottler Agreements.” Termination would prevent Coca-Cola FEMSA from sellingCoca-Cola trademark beverages in the affected territory and would have an adverse effect on its business, financial condition, results and prospects.

The Coca-Cola Company has substantial influence on the experienceconduct of an entityCoca-Cola FEMSA’s business, which may result in terminatingCoca-Cola FEMSA taking actions contrary to the employment relationship beforeinterests of its remaining shareholders.

The Coca-Cola Company has substantial influence on the retirement date,conduct of Coca-Cola FEMSA’s business. As of April 4, 2014, The Coca-Cola Company indirectly owned 28.1% of Coca-Cola FEMSA’s outstanding capital stock, representing 37.0% of Coca-Cola FEMSA’s shares with full voting rights. The Coca-Cola Company is entitled to appoint five of Coca-Cola FEMSA’s maximum of 21 directors and the vote of at least two of them is required to approve certain actions by Coca-Cola FEMSA’s board of directors. As of April 4, 2014, we indirectly owned 47.9% of Coca-Cola FEMSA’s outstanding capital stock, representing 63.0% of Coca-Cola FEMSA’s shares with full voting rights. We are entitled to appoint 13 of Coca-Cola FEMSA’s maximum of 21 directors and all of its executive officers. We and The Coca-Cola Company together, or ifonly we in certain circumstances, have the entity deemspower to pay benefitsdetermine the outcome of all actions requiring the approval of Coca-Cola FEMSA’s board of directors, and we and The Coca-Cola Company together, or only we in certain circumstances, have the power to determine the outcome of all actions requiring the approval of Coca-Cola FEMSA’s shareholders.See “Item 10. Additional Information—Material Contracts—Material Contracts Relating to Coca-Cola FEMSA—Shareholders Agreement.” The interests of The Coca-Cola Company may be different from the interests of Coca-Cola FEMSA’s remaining shareholders, which may result in Coca-Cola FEMSA taking actions contrary to the interests of its remaining shareholders.

Changes in consumer preference and public concern about health related issues could reduce demand for some of Coca-Cola FEMSA’s products.

The non-alcoholic beverage industry is evolving as a result of, among other things, changes in consumer preferences and regulatory actions. There have been different plans and actions adopted in recent years by governmental authorities in some of the countries where Coca-Cola FEMSA operates that have resulted in increased taxes or the imposition of new taxes on the sale of beverages containing certain sweeteners, and other regulatory measures, such as restrictions on advertising for some of Coca-Cola FEMSA’s products. Moreover, researchers, health advocates and dietary guidelines are encouraging consumers to reduce their consumption of certain types of beverages sweetened with sugar and High Fructose Corn Syrup, or HFCS. In addition, concerns over the environmental impact of plastic may reduce the consumption of Coca-Cola FEMSA’s products sold in plastic bottles or result in additional taxes that would adversely affect consumer demand. Increasing public concern about these issues, possible new or increased taxes, regulatory measures and governmental regulations could reduce demand for some of Coca-Cola FEMSA’s products which would adversely affect its results.

Competition could adversely affect Coca-Cola FEMSA’s financial performance.

The beverage industry in the territories in which Coca-Cola FEMSA operates is highly competitive. Coca-Cola FEMSA faces competition from other bottlers of sparkling beverages, such asPepsi products, and from producers of low cost beverages or “B brands.” Coca-Cola FEMSA also competes in beverage categories other than sparkling beverages, such as water, juice-based beverages, teas, sport drinks and value-added dairy products. Although competitive conditions are different in each of its territories, Coca-Cola FEMSA competes principally in terms of price, packaging, consumer sales promotions, customer service and product innovation.See “Item 4. Information on the Company—Coca-Cola FEMSA—Competition.” There can be no assurances that Coca-Cola FEMSA will be able to avoid lower pricing as a result of competitive pressure. Lower pricing, changes made in response to competition and changes in consumer preferences may have an offer madeadverse effect on Coca-Cola FEMSA’s financial performance.

Water shortages or any failure to employees to encourage a voluntary termination. For IFRS purposes, this provisionmaintain existing concessions could adversely affect Coca-Cola FEMSA’s business.

Water is only recordedan essential component of all of Coca-Cola FEMSA’s products. Coca-Cola FEMSA obtains water from various sources in its territories, including springs, wells, rivers and municipal and state water companies pursuant to IAS 19 (Revised 2011)either concessions granted by governments in its various territories or pursuant to contracts.

Coca-Cola FEMSA obtains the vast majority of the water used in its production from municipal utility companies and pursuant to concessions to use wells, which are generally granted based on studies of the existing and projected groundwater supply. Coca-Cola FEMSA’s existing water concessions or contracts to obtain water may be terminated by governmental authorities under certain circumstances and their renewal depends on receiving necessary authorizations from local and/or federal water authorities.See “Item 4. Information on the Company—Regulatory Matters—Water Supply.” In some of its other territories, Coca-Cola FEMSA’s existing water supply may not be sufficient to meet its future production needs, and the available water supply may be adversely affected by shortages or changes in governmental regulations and environmental changes.

We cannot assure you that water will be available in sufficient quantities to meet Coca-Cola FEMSA’s future production needs or will prove sufficient to meet its water supply needs.

Increases in the prices of raw materials would increase Coca-Cola FEMSA’s cost of goods sold and may adversely affect its results.

In addition to water, Coca-Cola FEMSA’s most significant raw materials are (1) concentrate, which it acquires from affiliates of The Coca-Cola Company, (2) sweeteners and (3) packaging materials. Prices for sparkling beverages concentrate are determined by The Coca-Cola Company as a percentage of the weighted average retail price in local currency, net of applicable taxes. The Coca-Cola Company has unilaterally increased concentrate prices in the past and may do so again in the future. We cannot assure you that The Coca-Cola Company will not

increase the price of the concentrate for sparkling beverages or change the manner in which such price will be calculated in the future. Coca-Cola FEMSA may not be successful in negotiating or implementing measures to mitigate the negative effect this may have in the pricing of its products or its results. The prices for Coca-Cola FEMSA’s remaining raw materials are driven by market prices and local availability, the imposition of import duties and restrictions and fluctuations in exchange rates. Coca-Cola FEMSA is also required to meet all of its supply needs from suppliers approved by The Coca-Cola Company, which may limit the number of suppliers available to it. Coca-Cola FEMSA’s sales prices are denominated in the local currency in each country in which it operates, while the prices of certain materials, including those used in the bottling of its products, mainly resin, preforms to make plastic bottles, finished plastic bottles, aluminum cans and HFCS, are paid in or determined with reference to the U.S. dollar, and therefore may increase if the U.S. dollar appreciates against the currency of the countries in which Coca-Cola FEMSA operates. We cannot anticipate whether the U.S. dollar will appreciate or depreciate with respect to such currencies in the future.See “Item 4. Information on the Company—Coca-Cola FEMSA—Raw Materials.”

Coca-Cola FEMSA’s most significant packaging raw material costs arise from the purchase of resin and plastic preforms to make plastic bottles and from the purchase of finished plastic bottles, the prices of which are related to crude oil prices and global resin supply. The average prices that Coca-Cola FEMSA paid for resin and plastic preforms in U.S. dollars in 2013, as compared to 2012 were lower in Central America, Brazil, Venezuela and Argentina, remained flat in Mexico and were higher in Colombia. We cannot provide any assurance that prices will not increase in future periods. During 2013, average sweetener prices, in almost all of Coca-Cola FEMSA’s territories except Costa Rica, Nicaragua and Panama, were lower as compared to 2012 in all of the countries in which Coca-Cola FEMSA operates. From 2010 through 2013, international sugar prices were volatile due to various factors, including shifting demands, availability and climate issues affecting production and distribution. In all of the countries in which Coca-Cola FEMSA operates, other than Brazil, sugar prices are subject to local regulations and other barriers to market entry that cause Coca-Cola FEMSA to pay in excess of international market prices.See “Item 4. Information on the Company—Coca-Cola FEMSA—Raw Materials.” We cannot assure you that Coca-Cola FEMSA’s raw material prices will not further increase in the future. Increases in the prices of raw materials would increase Coca-Cola FEMSA’s cost of goods sold and adversely affect Coca-Cola FEMSA’s financial performance.

Taxes could adversely affect Coca-Cola FEMSA’s business.

The countries in which Coca-Cola FEMSA operates may adopt new tax laws or modify existing laws to increase taxes applicable to Coca-Cola FEMSA’s business.

On January 1, 2014, a general tax reform became effective in Mexico. This reform included the imposition of a new special tax on the production, sale and importation of beverages with added sugar, at the rate of Ps.1.00 per liter. This special tax could have a material adverse effect on Coca-Cola FEMSA’s business, financial condition and results; however, Coca-Cola FEMSA is currently working on taking the necessary measures with respect to its operating structure and portfolio in order to mitigate this negative effect. Moreover, similar to other affected entities in the industry, Coca-Cola FEMSA has filed constitutional challenges (juicios de amparo) against this special tax. We cannot assure you that these measures will have the desired effect or that Coca-Cola FEMSA will prevail in its constitutional challenge. In addition, the tax reform in Mexico, as applicable to Coca-Cola FEMSA, confirmed the income tax rate of 30%, “Employee Benefits”eliminated the corporate flat tax, or IETU, imposed withholding taxes at a rate of 10% on the payment of dividends and capital gains from the sale of shares, limited the total amount of income tax paid or retained on dividends paid outside of Mexico and limited the total amount that can be deducted from exempt payments to employees.See “Item 4. Information on the Company—Regulatory Matters—Mexican Tax Reform.”

In Brazil, the federal taxes applied on the production and sale of beverages are based on the national average retail price, calculated based on a yearly survey of each Brazilian beverage brand, combined with a fixed tax rate and a multiplier specific for each different presentation (glass, plastic or can). Commencing on October 1, 2014 through October 1, 2018, the multiplier used to calculate taxes on soft drinks presented in cans and glasses will gradually increase per year from 31.9% and 37.2% to 38.0% and 44.4%, respectively, and the multiplier used to calculate taxes on energy and isotonic drinks presented in cans and glasses will gradually increase per year from 31.9% to 37.5%. The multipliers for other presentations of carbonated soft drinks, energy and isotonic drinks, such as plastic, cups and fountain, will not change.

In 2013, the government of Argentina imposed a withholding tax at a rate of 10% on dividends paid by Argentine companies to non-Argentine stakeholders. Similarly, in 2013, the government of Costa Rica repealed a tax exemption on dividends paid to Mexican residents. Future dividends paid to Mexican residents will be subject to withholding tax at a rate of 15% in Costa Rica.

Coca-Cola FEMSA’s products are also subject to other taxes in many of the countries in which it operates. Certain countries in Central America, Mexico, Brazil, Venezuela and Argentina, also impose taxes on sparkling beverages.See “Item 4. Information on the Company—Regulatory Matters—Taxation of Beverages.” We cannot assure you that any governmental authority in any country where Coca-Cola FEMSA operates will not impose new taxes or increase taxes on Coca-Cola FEMSA’s products in the future. The imposition of new taxes or increases in taxes on Coca-Cola FEMSA’s products may have a material adverse effect on its business, financial condition, prospects and results.

Regulatory developments may adversely affect Coca-Cola FEMSA’s business.

Coca-Cola FEMSA is subject to regulation in each of the territories in which it operates. The principal areas in which Coca-Cola FEMSA is subject to regulation are water, environment, labor, taxation, health and antitrust. Regulation can also affect Coca-Cola FEMSA’s ability to set prices for its products.See “Item 4. Information on the Company—Regulatory Matters.” The adoption of new laws or regulations or a stricter interpretation or enforcement thereof in the countries in which Coca-Cola FEMSA operates may increase its operating costs or impose restrictions on its operations which, in turn, may adversely affect Coca-Cola FEMSA’s financial condition, business and results. In particular, environmental standards are becoming more stringent in several of the countries in which Coca-Cola FEMSA operates, and Coca-Cola FEMSA is in the process of complying with these standards, although we cannot assure you that in any event Coca-Cola FEMSA will be able to meet any timelines for compliance established by the relevant regulatory authorities.See “Item 4. Information on the Company—Regulatory Matters—Environmental Matters.” Further changes in current regulations may result in an increase in compliance costs, which may have an adverse effect on Coca-Cola FEMSA’s future results or financial condition.

Voluntary price restraints or statutory price controls have been imposed historically in several of the countries in which Coca-Cola FEMSA operates. Currently, there are no price controls on Coca-Cola FEMSA’s products in any of the territories in which it has operations, except for those in Argentina, where authorities directly supervise two of Coca-Cola FEMSA’s products sold through supermarkets as a measure to control inflation, and Venezuela, where the government has imposed price controls on certain of Coca-Cola FEMSA’s products, including bottled water, and has recently imposed a limit on profits earned on the sale of goods, including Coca-Cola FEMSA’s products, seeking to maintain price stability of, and equal access to, goods and services. If Coca-Cola FEMSA exceeds such limit on profits, it may be forced to reduce the prices of its products in Venezuela, which would in turn adversely affect its business and results of operations. In addition, consumer protection laws in Venezuela are subject to continuing review and changes, and any such changes may have an adverse impact on Coca-Cola FEMSA. We cannot assure you that existing or future regulations in Venezuela relating to goods and services will not result in increased limits on profits or a forced reduction of prices affecting Coca-Cola FEMSA’s products, which could have a negative effect on its results of operations. The imposition of these restrictions or voluntary price restraints in other territories may have an adverse effect on Coca-Cola FEMSA’s results and financial position.See “Item 4. Information on the Company—Regulatory Matters—Price Controls.” We cannot assure you that governmental authorities in any country where Coca-Cola FEMSA operates will not impose statutory price controls or that Coca-Cola FEMSA will not need to implement voluntary price restraints in the future.

In May 2012, the Venezuelan government adopted significant changes to labor regulations, which had a negative impact on Coca-Cola FEMSA’s business and operations. The principal changes that impacted Coca-Cola FEMSA’s operations are: (i) the requirement that employee terminations are now subject to governmental authorization; (ii) retroactive assessments for any modifications to Coca-Cola FEMSA’s severance payment system; (iii) a reduction in the maximum daily and weekly working hours (from 44 to 40 weekly); (iv) an increase in mandatory weekly breaks, prohibiting a reduction in salaries as a result of such increase; and (v) the requirement that all third party contractors participating in the manufacturing and sales processes of its products be included in Coca-Cola FEMSA’s payroll by no later than May 2015. Coca-Cola FEMSA is currently in compliance with these labor regulations and expects to include all third party contractors to its payroll by the imposed deadline.

In January 2012, the Costa Rican government approved a decree, which regulates the sale of food and beverages in schools. The decree came into effect in 2012. Enforcement of this law has been gradual since it started in 2012 and until 2014, depending on the specific characteristics of the food and beverage in question. According to the decree, the sale of specific sparkling beverages and still beverages that contain sugar, syrup or HFCS in any type of presentation in schools is prohibited. Coca-Cola FEMSA is still allowed to sell water and certain still beverages in schools. We cannot assure you that the Costa Rican government will not further restrict sales of other of Coca-Cola FEMSA’s products in schools in the future; any such further restrictions could lead to an adverse impact on Coca-Cola FEMSA’s results of operations.

Unfavorable results of legal proceedings could have an adverse effect on Coca-Cola FEMSA’s results or financial condition.

Coca-Cola FEMSA’s operations have from time to time been and may continue to be subject to investigations and proceedings by antitrust authorities, and litigation relating to alleged anticompetitive practices. Coca-Cola FEMSA has also been subject to investigations and proceedings on environmental and labor matters. We cannot assure you that these investigations and proceedings will not have an adverse effect on Coca-Cola FEMSA’s results or financial condition.See “Item 8. Financial Information—Legal Proceedings.”

Weather conditions may adversely affect Coca-Cola FEMSA’s results.

Lower temperatures and higher rainfall may negatively impact consumer patterns, which may result in lower per capita consumption of Coca-Cola FEMSA’s beverage offerings. Additionally, adverse weather conditions may affect road infrastructure and points of sale in the territories in which Coca-Cola FEMSA operates and limit Coca-Cola FEMSA’s ability to sell and distribute its products, thus affecting its results.

Coca-Cola FEMSA conducts business in countries in which it had not previously operated and that present different or greater risks than certain countries in Latin America.

As a result of the acquisition of 51% of the outstanding shares of the Coca-Cola Bottlers Philippines, Inc., or CCBPI, Coca-Cola FEMSA has expanded its geographic reach from Latin America to include the Philippines. The Philippines presents different risks and different competitive pressures than those it faces in Latin America. In the Philippines, Coca-Cola FEMSA is the only beverage company competing across categories, and faces competition in each category. In addition, the per capita income of the population in Philippines is lower than the average per capita income in the countries in which Coca-Cola FEMSA currently operates, and the distribution and marketing practices in the Philippines differ from Coca-Cola FEMSA’s historical practices. Coca-Cola FEMSA may have to adapt its marketing and distribution strategies to compete effectively. Coca-Cola FEMSA’s inability to compete effectively may have an adverse effect on its future results.

Coca-Cola FEMSA may not be able to successfully integrate its recent acquisitions and achieve the operational efficiencies and/or expected synergies.

Coca-Cola FEMSA has and may continue to acquire bottling operations and other businesses. A key element to achieve the benefits and expected synergies of Coca-Cola FEMSA’s recent and future acquisitions and/or mergers is to integrate the operation of acquired or merged businesses into Coca-Cola FEMSA’s operations in a timely and effective manner. Coca-Cola FEMSA may incur unforeseen liabilities in connection with acquiring, taking control of or managing bottling operations and other businesses and may encounter difficulties and unforeseen or additional costs in restructuring and integrating them into its operating structure. We cannot assure you that these efforts will be successful or completed as expected by Coca-Cola FEMSA, and Coca-Cola FEMSA’s business, results and financial condition could be adversely affected if it is unable to do so.

Political and social events in the countries in which Coca-Cola FEMSA operates may significantly affect its operations.

In April 2013, the presidential election in Venezuela led to the election of a new president, Nicolás Maduro Moros. In April 2014, the presidential election in Costa Rica led to the election of a new president, Luis Guillermo Solís. Also in 2014, Panama, Colombia and Brazil will hold presidential elections that will lead to the election of new presidents. The new administrations elected or to be elected in the countries in which we operate may implement significant changes in laws, public policy and/or regulations that could affect the political and economic conditions in these countries. Any such changes may have an adverse effect on Coca-Cola FEMSA’s business, financial condition or results.

We cannot assure you that political or social developments in any of the countries in which Coca-Cola FEMSA has operations, such as the recent civil disturbances in Venezuela, over which we have no control, will not have a corresponding adverse effect on the global market or on Coca-Cola FEMSA’s business, financial condition or results.

FEMSA Comercio

Competition from other retailers in Mexico could adversely affect FEMSA Comercio’s business.

The Mexican retail sector is highly competitive. FEMSA participates in the retail sector primarily through FEMSA Comercio. FEMSA Comercio’s OXXO stores face competition from small-format stores like 7-Eleven, Extra, Super City, Círculo K stores and other numerous chains of retailers across Mexico, from other regional small-format retailers to small informal neighborhood stores. In particular, small informal neighborhood stores can sometimes avoid regulatory oversight and taxation, enabling them to sell certain products at below market prices. In addition, these small informal neighborhood stores could improve their technological capabilities so as to enable credit card transactions and electronic payment of utility bills, which would diminish FEMSA Comercio’s competitive advantage. FEMSA Comercio may face additional competition from new market entrants. Increased competition may limit the number of new locations available to FEMSA Comercio and require FEMSA Comercio to modify its product offering or pricing. In addition, consumers may prefer alternative products or store formats offered by competitors. As a result, FEMSA Comercio’s results and financial position may be adversely affected by competition in the future.

Sales of OXXO small-format stores may be adversely affected by changes in economic conditions in Mexico.

Small-format stores often sell certain products at a premium. The small-format store market is thus highly sensitive to economic conditions, since an economic slowdown is often accompanied by a decline in consumer purchasing power, which in turn results in a decline in the overall consumption of FEMSA Comercio’s main product categories. During periods of economic slowdown, OXXO stores may experience a decline in traffic per store and purchases per customer, and this may result in a decline in FEMSA Comercio’s results.

Taxes could adversely affect FEMSA Comercio’s business.

Mexico may adopt new tax laws or modify existing laws to increase taxes applicable to FEMSA Comercio’s business. For example, a new decree amending and supplementing certain tax provisions, which became effective on January 1, 2014, provided that the income tax rate as applicable to FEMSA Comercio will remain at 30% for 2014 and subsequent years, instead of decreasing to 29% and 28% for 2014 and 2015 onwards as provided by the law before this reform. The 2014 amendments also increased the VAT rate applicable in the border regions of Mexico from 11% to 16% to match the general VAT rate applicable in the rest of Mexico, which could cause lower traffic or ticket figures for FEMSA Comercio. Furthermore, the 2014 amendments introduced two new excise taxes, the first one related to beverages containing sugar and the second one related to certain food products with high caloric content, including some that are sold at FEMSA Comercio stores, which could also cause lower traffic or ticket figures.See “Item 4. Information on the Company—Regulatory Matters—Mexican Tax Reform.”

FEMSA Comercio may not be able to maintain its historic growth rate.

FEMSA Comercio increased the number of OXXO stores at a compound annual growth rate of 12.4% from 2009 to 2013. The growth in the number of OXXO stores has driven growth in total revenue and results at FEMSA Comercio over the same period. As the overall number of stores increases, percentage growth in the number of OXXO stores is likely to decrease. In addition, as small-format store penetration in Mexico grows, the number of viable new store locations may decrease, and new store locations may be less favorable in terms of same store sales, average ticket and store traffic. As a result, FEMSA Comercio’s future results and financial condition may not be consistent with prior periods and may be characterized by lower growth rates in terms of total revenue and results. In Colombia, FEMSA Comercio may not be able to maintain similar historic growth rates to those in Mexico.

FEMSA Comercio’s business may be adversely affected by changes in information technology.

FEMSA Comercio invests aggressively in information technology (which we refer to as IAS 19 (Revised 2011)),IT) in order to maximize its value generation potential. Given the rapid speed at which FEMSA Comercio adds new services and products to its commercial offerings, the moment the entity has a demonstrable commitmentdevelopment of IT systems, hardware and software needs to end the relationshipkeep pace with the employeegrowth of the business. If these systems became unstable or if planning for future IT investments were inadequate, it could affect FEMSA Comercio’s business by reducing the flexibility of its value proposition to make a bid to encourage voluntary retirement. This is evidencedconsumers or by increasing its operating complexity, either of which could adversely affect FEMSA Comercio’s revenue-per-store trends.

FEMSA Comercio’s business could be adversely affected by a formal plan that describesfailure, interruption, or breach of our IT system.

FEMSA Comercio’s business relies heavily on its advanced IT system to effectively manage its data, communications, connectivity, and other business processes. Although we constantly improve our IT system and protect it with advanced security measures, it may still be subject to defects, interruptions, or security breaches such as viruses or data theft. Such a defect, interruption, or breach could adversely affect FEMSA Comercio’s results or financial position.

FEMSA Comercio’s business may be adversely affected by an increase in the characteristicsprice of electricity.

The performance of FEMSA Comercio’s stores would be adversely affected by increases in the price of utilities on which the stores depend, such as electricity. Although the price of electricity in Mexico has remained stable recently, it could potentially increase as a result of inflation, shortages, interruptions in supply, or other reasons, and such an increase could adversely affect our results or financial position.

FEMSA Comercio’s business acquisitions may lead to decreased profit margins.

During 2013, FEMSA Comercio entered into two new markets through the acquisition of two drugstore businesses and one quick service restaurant chain. Each of these businesses is currently less profitable than OXXO, and the acquisitions might therefore marginally dilute FEMSA Comercio’s margins in the short to medium term.

Risks Related to Our Holding of Heineken N.V. and Heineken Holding N.V. Shares

FEMSA does not control Heineken N.V.’s and Heineken Holding N.V.’s decisions.

On April 30, 2010, FEMSA announced the closing of the terminationtransaction pursuant to which FEMSA agreed to exchange 100% of employment. Accordingly, at our IFRS transition date,its beer operations for a 20% economic interest in Heineken N.V. and Heineken Holding N.V. (which, together with their respective subsidiaries, we derecognized our severance indemnity recorded under Mexican FRS against retained earnings given that no such formal plan exists. A formal plan wasrefer to as Heineken or the Heineken Group). As a consequence of this transaction, which we refer to as the Heineken transaction, FEMSA now participates in the Heineken Holding N.V. Board of Directors, which we refer to as the Heineken Holding Board, and in the Heineken N.V. Supervisory Board, which we refer to as the Heineken Supervisory Board. However, FEMSA is not required for recording under Mexican FRS.

IAS 19 (Revised 2011)a majority or controlling shareholder of Heineken N.V. or Heineken Holding N.V., early adopted by us, eliminatesnor does it control the usedecisions of the “corridor” method,Heineken Holding Board or the Heineken Supervisory Board. Therefore, the decisions made by the majority or controlling shareholders of Heineken N.V. or Heineken Holding N.V. or the Heineken Holding Board or the Heineken Supervisory Board may not be consistent with or may not consider the interests of FEMSA’s shareholders or may be adverse to the interests of FEMSA’s shareholders. Additionally, FEMSA has agreed not to disclose non-public information and decisions taken by Heineken.

Heineken is present in a large number of countries.

Heineken is a global brewer and distributor of beer in a large number of countries. As a consequence of the Heineken transaction, FEMSA shareholders are indirectly exposed to the political, economic and social circumstances affecting the markets in which defersHeineken is present, which may have an adverse effect on the actuarial gains/lossesvalue of FEMSA’s interest in Heineken, and, requiresconsequently, the value of FEMSA shares.

Strengthening of the Mexican peso compared to the Euro.

In the event of a depreciation of the euro against the Mexican peso, the fair value of FEMSA’s investment in Heineken’s shares will be adversely affected.

Furthermore, the cash flow that such gains/lossesis expected to be recorded directly within other comprehensive incomereceived in each reporting period. The standard also eliminates deferralthe form of past service costsdividends from Heineken will be in euros, and requires entitiestherefore, in the event of a depreciation of the euro against the Mexican peso, the amount of expected cash flow will be adversely affected.

Heineken N.V. and Heineken Holding N.V. are publicly listed companies.

Heineken N.V. and Heineken Holding N.V. are listed companies whose stock trades publicly and is subject to record them in comprehensive income in each reporting period. These requirements increased our liability for employee benefits with a correspondingmarket fluctuation. A reduction in retained earnings at our IFRS transition date.

Embedded Derivatives

For Mexican FRS purposes, we recorded embedded derivatives for agreements denominatedthe price of Heineken N.V. or Heineken Holding N.V. shares would result in foreign currency. Pursuant to the principles set forth in IAS 39, there is an exception for embedded derivatives on those contracts that are denominated in certain foreign currencies if, for example, the foreign currency is commonly useda reduction in the economic environmentvalue of FEMSA’s participation in Heineken.

Risks Related to Our Principal Shareholders and Capital Structure

A majority of our voting shares are held by a voting trust, which effectively controls the management of our company, and the interests of which may differ from those of other shareholders.

As of March 14, 2014, a voting trust, of which the participants are members of seven families, owned 38.69% of our capital stock and 74.86% of our capital stock with full voting rights, consisting of the Series B Shares. Consequently, the voting trust has the power to elect a majority of the members of our board of directors and to play a significant or controlling role in the outcome of substantially all matters to be decided by our board of directors or our shareholders. The interests of the voting trust may differ from those of our other shareholders.See “Item 7. Major Shareholders and Related Party Transactions” and “Item 10. Additional Information—Bylaws—Voting Rights and Certain Minority Rights.”

Holders of Series D-B and D-L Shares have limited voting rights.

Holders of Series D-B and D-L Shares have limited voting rights and are only entitled to vote on specific matters, such as certain changes in the form of our corporate organization, dissolution, or liquidation, a merger with a company with a distinct corporate purpose, a merger in which we are not the transaction takes place. We concluded that allsurviving entity, a change of our embedded derivatives felljurisdiction of incorporation, the cancellation of the registration of the Series D-B and D-L Shares and any other matters that expressly require approval from such holders under the Mexican Securities Law. As a result of these limited voting rights, Series D-B and D-L holders will not be able to influence our business or operations.See “Item 7. Major Shareholders and Related Party Transactions—Major Shareholders” and “Item 10. Additional Information—Bylaws—Voting Rights and Certain Minority Rights.”

Holders of ADSs may not be able to vote at our shareholder meetings.

Our shares are traded on the New York Stock Exchange, or NYSE, in the form of ADSs. We cannot assure you that holders of our shares in the form of ADSs will receive notice of shareholders’ meetings from our ADS depositary in sufficient time to enable such holders to return voting instructions to the ADS depositary in a timely manner. In the event that instructions are not received with respect to any shares underlying ADSs, the ADS depositary will, subject to certain limitations, grant a proxy to a person designated by us in respect of these shares. In the event that this proxy is not granted, the ADS depositary will vote these shares in the same manner as the majority of the shares of each class for which voting instructions are received.

Holders of BD Units in the United States and holders of ADSs may not be able to participate in any future preemptive rights offering and as a result may be subject to dilution of their equity interests.

Under applicable Mexican law, if we issue new shares for cash as a part of a capital increase, other than in connection with a public offering of newly issued shares or treasury stock, we are generally required to grant our shareholders the right to purchase a sufficient number of shares to maintain their existing ownership percentage. Rights to purchase shares in these circumstances are known as preemptive rights. By law, we may not allow holders of our shares or ADSs who are located in the United States to exercise any preemptive rights in any future capital increases unless (1) we file a registration statement with the U.S. Securities and Exchange Commission, which we refer to as the SEC, with respect to that future issuance of shares or (2) the offering qualifies for an exemption from the registration requirements of the U.S. Securities Act of 1933. At the time of any future capital increase, we will evaluate the costs and potential liabilities associated with filing a registration statement with the SEC, as well as the benefits of preemptive rights to holders of our shares in the form of ADSs in the United States and any other factors that we consider important in determining whether to file a registration statement.

We may decide not to file a registration statement with the SEC to allow holders of our shares or ADSs who are located in the United States to participate in a preemptive rights offering. In addition, under current Mexican law, the sale by the ADS depositary of preemptive rights and the distribution of the proceeds from such sales to the holders of our shares in the form of ADSs is not possible. As a result, the equity interest of holders of our shares in the form of ADSs would be diluted proportionately.See “Item 10. Additional Information—Bylaws—Preemptive Rights.”

The protections afforded to minority shareholders in Mexico are different from those afforded to minority shareholders in the United States.

Under Mexican law, the protections afforded to minority shareholders are different from, and may be less than, those afforded to minority shareholders in the United States. Mexican laws do not provide a remedy to shareholders relating to violations of fiduciary duties. There is no procedure for class actions as such actions are conducted in the United States and there are different procedural requirements for bringing shareholder lawsuits against directors for the benefit of companies. Therefore, it may be more difficult for minority shareholders to enforce their rights against us, our directors or our controlling shareholders than it would be for minority shareholders of a United States company.

Investors may experience difficulties in enforcing civil liabilities against us or our directors, officers and controlling persons.

FEMSA is organized under the laws of Mexico, and most of our directors, officers and controlling persons reside outside the United States. In addition, nearly all or a substantial portion of our assets and the assets of our subsidiaries are located outside the United States. As a result, it may be difficult for investors to effect service of process within the scopeUnited States on such persons or to enforce judgments against them, including any action based on civil liabilities under the U.S. federal securities laws. There is doubt as to the enforceability against such persons in Mexico, whether in original actions or in actions to enforce judgments of this exception.

Therefore, at our IFRS transition date, we derecognized all embedded derivatives recognized under Mexican FRS.U.S. courts, of liabilities based solely on the U.S. federal securities laws.

Stock Bonus ProgramDevelopments in other countries may adversely affect the market for our securities.

Under NIF D-3,The market value of securities of Mexican companies is, to varying degrees, influenced by economic and securities market conditions in other emerging market countries. Although economic conditions are different in each country, investors’ reaction to developments in one country can have effects on the securities of issuers in other countries, including Mexico. We cannot assure you that events elsewhere, especially in emerging markets, will not adversely affect the market value of our securities.

The failure or inability of our subsidiaries to pay dividends or other distributions to us may adversely affect us and our ability to pay dividends to holders of ADSs.

We are a holding company. Accordingly, our cash flows are principally derived from dividends, interest and other distributions made to us by our subsidiaries. Currently, our subsidiaries do not have contractual obligations that require them to pay dividends to us. In addition, debt and other contractual obligations of our subsidiaries may in the future impose restrictions on our subsidiaries’ ability to make dividend or other payments to us, which in turn may adversely affect our ability to pay dividends to shareholders and meet its debt and other obligations. As of March 31, 2014, we recognizedhad no restrictions on our stock bonus program plan offeredability to certain key executivespay dividends. Given the 2010 exchange of 100% of our ownership of the business of Cuauhtémoc Moctezuma Holding, S.A. de C.V. (formerly FEMSA Cerveza, S.A. de C.V.) (which we refer to as Cuauhtémoc Moctezuma or FEMSA Cerveza) for a 20% economic interest in Heineken, our non-controlling shareholder position in Heineken means that we will be unable to require payment of dividends with respect to the Heineken shares.

Risks Related to Mexico and the Other Countries in Which We Operate

Adverse economic conditions in Mexico may adversely affect our financial position and results.

We are a Mexican corporation, and our Mexican operations are our single most important geographic territory. Given the 2010 exchange of 100% of our FEMSA Cerveza business for a 20% economic interest in the Heineken Group, FEMSA shareholders may face a lesser degree of exposure with respect to economic conditions in Mexico and a greater degree of indirect exposure to the political, economic and social circumstances affecting the markets in which Heineken is present. For the year ended December 31, 2013, 63% of our consolidated total revenues were attributable to Mexico and at the net income level the percentage attributable to our Mexican operations is further reduced. During 2010, 2011 and 2012 the Mexican gross domestic product, or GDP, increased by approximately 5.1%, 4.0% and 3.9%, respectively, and in 2013 it only increased by approximately 1.1% on an annualized basis compared to 2012, due to lower government spending, lower remittances and a tough consumer environment. We cannot assure you that such conditions will not have a material adverse effect on our results and financial position going forward. The Mexican economy continues to be heavily influenced by the U.S. economy, and therefore, further deterioration in economic conditions in, or delays in recovery of, the U.S. economy may hinder any recovery in Mexico. In the past, Mexico has experienced both prolonged periods of weak economic conditions and deteriorations in economic conditions that have had a negative impact on our results.

Our business may be significantly affected by the general condition of the Mexican economy, or by the rate of inflation in Mexico, interest rates in Mexico and exchange rates for, or exchange controls affecting, the Mexican peso. Decreases in the growth rate of the Mexican economy, periods of negative growth and/or increases in inflation or interest rates may result in lower demand for our products, lower real pricing of our products or a shift to lower margin products. Because a large percentage of our costs and expenses are fixed, we may not be able to reduce costs and expenses upon the occurrence of any of these events, and our profit margins may suffer as a defined contribution plan. IFRS require that such share-based payment plans be recorded underresult.

In addition, an increase in interest rates in Mexico would increase the principles set forth in IFRS 2. The most significant difference for changing the accounting treatment is relatedcost to the period duringus of variable rate debt, Mexican peso-denominated funding, which compensation expense is recognized, which under NIF D-3 means theconstituted 23% of our total debt as of December 31, 2013 (the total amount of the bonus is recordeddebt and the variable rate debt used in the period in which it was granted, while in IFRS 2 it shall be recognized over the vesting period of such awards.

Additionally, the trust that holds the equity shares allocated to executives is considered to hold plan assets and is not consolidated under Mexican FRS. However, for IFRS Standing Interpretations Committee Interpretation (SIC) 12, “Consolidation – Special Purpose Entities,” we will consolidate the trust and reflect our own shares in treasury stock and reduce the non-controlling interest for Coca-Cola FEMSA shares held by the trust.

Deferred Income Taxes

The IFRS adjustments recognized by us had an impact on the calculation of deferred income taxes accordingthis percentage considers converting only the units of investments debt for the related cross currency swap, and it also includes the effect of related interest rate swaps), and have an adverse effect on our financial position and results.

Depreciation of the Mexican peso relative to the requirements established by IAS 12, “Income Taxes” (IAS 12).U.S. dollar could adversely affect our financial position and results.

Furthermore,Depreciation of the Mexican peso relative to the U.S. dollar increases the cost to us of a portion of the raw materials we derecognizedacquire, the price of which is paid in or determined with reference to U.S. dollars, and of our debt obligations denominated in U.S. dollars, and thereby negatively affects our financial position and results. A severe devaluation or depreciation of the Mexican peso may result in disruption of the international foreign exchange markets and may limit our ability to transfer or to convert Mexican pesos into U.S. dollars and other currencies for the purpose of making timely payments of interest and principal on our U.S. dollar-denominated debt or obligations in other currencies. The Mexican peso is a deferred liability recordedfree-floating currency and as such, it experiences exchange rate

fluctuations relative to the U.S. dollar over time. During 2010 and 2011, the Mexican peso experienced different fluctuations relative to the U.S. dollar of approximately 5.6% of recovery and 12.7% of depreciation compared to the years of 2009 and 2010 respectively. During 2012, the Mexican peso experienced an appreciation relative to the U.S. dollar of approximately 7.1% compared to 2011. During 2013, the Mexican peso experienced a depreciation relative to the U.S. dollar of approximately 1.0% compared to 2012. In the first quarter of 2014, the Mexican peso appreciated approximately 0.32% relative to the U.S. dollar compared to the fourth quarter of 2013.

While the Mexican government does not currently restrict, and since 1982 has not restricted, the right or ability of Mexican or foreign persons or entities to convert Mexican pesos into U.S. dollars or to transfer other currencies out of Mexico, the Mexican government could institute restrictive exchange rate policies in the future, as it has done in the past. Currency fluctuations may have an adverse effect on our financial position, results and cash flows in future periods.

When the financial markets are volatile, as they have been in recent periods, our results may be substantially affected by variations in exchange of shares of FEMSA Cervezarates and commodity prices, and to a lesser degree, interest rates. These effects include foreign exchange gain and loss on assets and liabilities denominated in U.S. dollars, fair value gain and loss on derivative financial instruments, commodities prices and changes in interest income and interest expense. These effects can be much more volatile than our operating performance and our operating cash flows.

Political events in Mexico could adversely affect our operations.

Mexican political events may significantly affect our operations. Presidential elections in Mexico occur every six years, with the Heineken Group. IFRSmost recent one occurring in July 2012. Enrique Peña Nieto, a member of thePartido Revolucionario Institucional, was elected as the new president of Mexico and took office on December 1, 2012. As with any governmental change, the new government may lead to significant changes in governmental policies, may contribute to economic uncertainty and to heightened volatility of the Mexican capital markets and securities issued by Mexican companies. Currently, no single party has a majority in the Senate or theCámara de Diputados (House of Representatives), and the absence of a clear majority by a single party could result in government gridlock and political uncertainty. While the Mexican Congress has recently approved a number of structural reforms intended to modernize certain sectors of and foster growth in the Mexican economy, we cannot provide any assurances that political developments in Mexico, over which we have no control, will not have an exceptionadverse effect on our business, financial condition, results and prospects.

Security risks in Mexico could increase, and this could adversely affect our results.

The presence of violence among drug cartels, and between these and the Mexican law enforcement and armed forces, pose a risk to our business. Organized criminal activity and related violent incidents have decreased relative to 2011 and 2012, but remain prevalent. These incidents are relatively concentrated along the northern Mexican border, as well as in certain other Mexican states such as Sinaloa, Michoacán and Guerrero. The north of Mexico is an important region for recognitionour retail operations, and an increase in crime rates could negatively affect our sales and customer traffic, increase our security expenses, and result in higher turnover of a deferred tax liabilitypersonnel or damage to the perception of our brands. The principal driver of organized criminal activity is the drug trade that aims to supply and profit from the uninterrupted demand for an investmentdrugs and the supply of weapons from the United States. This situation could worsen and adversely impact our business and financial results because consumer habits and patterns adjust to the increased perceived and real security risks, as people refrain from going out as much and gradually shift some on-premise consumption to off-premise consumption of food and beverages on certain social occasions.

Depreciation of local currencies in a subsidiary if the parent is able to control the timingother Latin American countries in which we operate may adversely affect our financial position.

The devaluation of the reversallocal currencies against the U.S. dollar in our non-Mexican territories can increase our operating costs in these countries, and it is probable that it will not reversedepreciation of the local currencies against the Mexican peso can negatively affect our results for these countries. In recent years, the value of the currency in the foreseeable future.countries in which we operate had been relatively stable except in Venezuela. During 2013, in addition to Venezuela, the currencies of Brazil and Argentina also depreciated against the Mexican peso. Future currency devaluation or the imposition of exchange controls in any of these countries, or in Mexico, would have an adverse effect on our financial position and results.

Retained Earnings

AllAt the adjustments arising from our conversion to IFRS asend of January 2014, the exchange rate of the transition date were recorded against retained earnings.

Other Differences in Presentation and Disclosures inArgentine peso registered a devaluation of approximately 20% with respect to the Financial Statements

Generally, IFRS disclosure requirements are more extensive than those of Mexican FRS, which will result in increased disclosures about accounting policies, significant judgments and estimates, financial instruments and management risks, among others. We will restructure our income statement under IFRS to comply with IAS 1, “Presentation of Financial Statements” (IAS 1). In addition, there may be some other differences in presentation.

There are other differences between Mexican FRS and IFRS. However, we consider the differences mentioned above to describe the significant effects.

U.S. dollar. As a result of this devaluation, the transitionbalance sheet of our subsidiary could reflect a reduction in shareholders’ equity during 2014. As of December 31, 2013 our foreign direct investment in Argentina, using the exchange rate of 6.38 Argentine pesos per U.S. dollar, was Ps. 945 million.

Depreciation of other local currencies of the countries in which we operate relative to IFRS, the effectsU.S. dollar may also potentially increase our operating costs. We have operated under exchange controls in Venezuela since 2003, which limit our ability to remit dividends abroad or make payments other than in local currency and that may increase the real price paid for raw materials and services purchased in local currency. We have historically used the official exchange rate (currently 6.30 bolivars to US$1.00) in our Venezuelan operations; however, in January 2014, the Venezuelan government announced that certain transactions, such as payment of January 1, 2011services and payments related to foreign investments in Venezuela, must be settled at an alternative exchange rate determined by the state-run system known as theSistema Complementario de Administración de Divisas, or SICAD. The SICAD determines this alternative exchange rate based on limited periodic sales of U.S. dollars through auctions. The exchange rate based on the principal items of a condensed statement of financial position are described as follows:

   Mexican FRS   IFRS Transition Effects  Preliminary IFRS 

Current assets

  Ps.51,460    Ps.(47 Ps.51,413  

Non-current assets

   172,118     (10,078  162,040  
  

 

 

   

 

 

  

 

 

 

Total assets

   223,578     (10,125  213,453  

Current liabilities

   30,516     (254  30,262  

Non-current liabilities

   40,049     (10,012  30,037  
  

 

 

   

 

 

  

 

 

 

Total liabilities

   70,565     (10,266  60,299  
  

 

 

   

 

 

  

 

 

 

Total stockholders’ equity

  Ps.153,013    Ps.141   Ps.153,154  

The information presented above has been prepared in accordance with the standards and interpretations issuedmost recent SICAD auction, held on April 4, 2014 and in effect or issued and early adopted by us at the dateas of preparationApril 7, 2014, was 10.00 bolivars to U.S.$ 1.00. Imports of our consolidated financial statements (see Note 28 Braw materials into Venezuela qualify as transactions that may be settled using the official exchange rate of 6.30 bolivars to our consolidated financial statements). The standards and interpretations that are applicable at December 31, 2012, including those thatU.S.$ 1.00, thus, we will be applicable on an optional basis, are not known with certainty atcontinue to account for these transactions using such official exchange rate. Coca-Cola FEMSA will recognize in the time of preparing our Mexican FRScumulative translation account in its consolidated financial statements as of DecemberMarch 31, 2011. Additionally, the IFRS accounting policies selected by us may change2014 a reduction in equity as a result of the valuation of its net investment in Venezuela at the SICAD exchange rate (10.70 bolivars to U.S.$ 1.00 as of March 31, 2014). As of December 31, 2013, Coca-Cola FEMSA’s foreign direct investment in Venezuela was Ps. 13,788 million (at the official exchange rate of 6.30 bolivars per U.S.$ 1.00). In addition, in March 2014, the Venezuelan government enacted a new law that authorizes an additional method (known as SICAD II) of exchanging Venezuelan bolivars to U.S. dollars at rates other than the current official exchange and the existing SICAD rates for any other type of transaction different than those described above. As of April 4, 2014, the SICAD II exchange rate was 49.04 bolivars to U.S.$ 1.00. Future changes in the economic environmentVenezuelan exchange control regime, and future currency devaluations or industry trends that are observable after the issuanceimposition of our Mexican FRS consolidated financial statements. The information presented herein does not intend to comply with IFRS, and it should be noted that under IFRS, only one setexchange controls in any of financial statements comprising the statements of financial position, comprehensive income, changescountries in stockholders’ equity and cash flows, together with comparative information and explanatory notes, can provide a fair presentation ofwhich we operate could have an adverse effect on our financial position and results.

ITEM 4.INFORMATION ON THE COMPANY

The Company

Overview

We are a Mexican company headquartered in Monterrey, Mexico, and our origin dates back to 1890. Our company was incorporated on May 30, 1936 and has a duration of 99 years. The duration can be extended indefinitely by resolution of our shareholders. Our legal name is Fomento Económico Mexicano, S.A.B. de C.V., and in commercial contexts we frequently refer to ourselves as FEMSA. Our principal executive offices are located at General Anaya No. 601 Pte., Colonia Bella Vista, Monterrey, Nuevo León 64410, Mexico. Our telephone number at this location is (52-81) 8328-6000. Our website is www.femsa.com. We are organized as asociedad anónima bursátil de capital variable under the laws of Mexico.

We conduct our operations through the following principal holding companies, each of which we refer to as a principal sub-holding company:

Coca-Cola FEMSA, which engages in the production, distribution and marketing of beverages;

FEMSA Comercio, which operates small-format stores; and

CB Equity, which holds our investment in Heineken.

Corporate Background

FEMSA traces its origins to the establishment of Mexico’s first brewery, Cervecería Cuauhtémoc, S.A., which we refer to as Cuauhtémoc, which was founded in 1890 by four Monterrey businessmen: Francisco G. Sada, José A. Muguerza, Isaac Garza and José M. Schneider. Descendants of certain of the founders of Cuauhtémoc are participants of the voting trust that controls the management of our company.

The strategic integration of our company dates back to 1936 when our packaging operations were established to supply crown caps to the brewery. During this period, these operations were part of what was known as the Monterrey Group, which also included interests in banking, steel and other packaging operations.

In 1974, the Monterrey Group was split between two branches of the descendants of the founding families of Cuauhtémoc. The steel and other packaging operations formed the basis for the creation of Corporación Siderúrgica, S.A. (now Alfa, S.A.B. de C.V.), controlled by the Garza Sada family, and the beverage and banking operations were consolidated under the Valores Industriales, S.A. de C.V. (the corporate predecessor of FEMSA) corporate umbrella controlled by the Garza Lagüera family. FEMSA’s shares were first listed on what is now the Bolsa Mexicana de Valores, S.A.B. de C.V. (which we refer to as the Mexican Stock Exchange) on September 19, 1978. Between 1977 and 1981, FEMSA diversified its operations through acquisitions in the soft drinks and mineral water industries, the establishment of the first stores under the trade name OXXO and other investments in the hotel, construction, auto parts, food and fishing industries, which were considered non-core businesses and were subsequently divested.

In the 1990s, we began a series of strategic transactions to strengthen the competitive positions of our operating subsidiaries. These transactions included the sale of a 30% strategic interest in Coca-Cola FEMSA to a wholly-owned subsidiary of The Coca-Cola Company and a subsequent public offering of Coca-Cola FEMSA shares, both of which occurred in 1993. Coca-Cola FEMSA listed its L shares on the Mexican Stock Exchange, and, in the form of ADS, on the New York Stock Exchange.

In 1998, we completed a reorganization that changed our capital structure by converting our outstanding capital stock at the time of the reorganization into BD Units and B Units, and united the shareholders of FEMSA and the former shareholders of Grupo Industrial Emprex, S.A. de C.V. (which we refer to as Emprex) at the same corporate level through an exchange offer that was consummated on May 11, 1998. As part of the reorganization, FEMSA listed ADSs on the NYSE representing BD Units, and listed the BD Units and its B Units on the Mexican Stock Exchange.

In May 2003, our subsidiary Coca-Cola FEMSA expanded its operations throughout Latin America by acquiring 100% of Panamerican Beverages, Inc., which we refer to as Panamco, then the largest soft drink bottler in Latin America in terms of sales volume in 2002. Through its acquisition of Panamco, Coca-Cola FEMSA began producing and distributingCoca-Cola trademark beverages in additional territories in Mexico, Central America, Colombia, Venezuela and Brazil, along with bottled water, beer and other beverages in some of these territories. The Coca-Cola Company and its subsidiaries received Series D Shares in exchange for their equity interest in Panamco of approximately 25%.

In April 2008, FEMSA shareholders approved a proposal to amend our bylaws in order to preserve the unit structure for our shares that has been in place since May 1998, and to maintain our existing share structure beyond May 11, 2008. Our bylaws previously provided that on May 11, 2008 our Series D-B Shares would convert into Series B Shares and our Series D-L Shares would convert into Series L Shares with limited voting rights. In addition, our bylaws provided that, on May 11, 2008, our current unit structure would cease to exist and each of our B Units would be unbundled into five Series B Shares, while each BD Unit would unbundle into three Series B Shares and two newly issued Series L Shares. Following the April 22, 2008 shareholder approvals, the automatic conversion of our share and unit structures no longer exist, and, absent shareholder action, our share structure will continue to be comprised of Series B Shares, which must represent not less than 51% of our outstanding capital stock, and Series D-B and Series D-L Shares, which together may represent up to 49% of our outstanding capital stock. Our Unit structure, absent shareholder action, will continue to consist of B Units, which bundle five Series B Shares, and BD Units, which bundle one Series B Share, two Series D-B Shares and two Series D-L Shares. See “Item 9. The Offer and Listing—Description of Securities.”

In January 2010, FEMSA announced that its Board of Directors unanimously approved a definitive agreement under which FEMSA would exchange its FEMSA Cerveza business for a 20% economic interest in Heineken, one of the world’s leading brewers. In April 2010, FEMSA announced the closing of the transaction, after Heineken N.V., Heineken Holding N.V. and FEMSA held their corresponding AGMs and approved the transaction. Under the terms of the agreement, FEMSA received 43,018,320 shares of Heineken Holding N.V. and 43,009,699 shares of Heineken N.V., with an additional 29,172,504 shares of Heineken N.V. (which shares we refer to as the Allotted Shares) delivered pursuant to an allotted share delivery instrument, or the ASDI. Heineken also assumed US$ 2.1 billion of indebtedness, including FEMSA Cerveza’s unfunded pension obligations. The Allotted Shares were delivered to FEMSA in several installments during 2010 and 2011, with the final installment delivered on October 5, 2011. As of December 31, 2013, FEMSA’s interest in Heineken N.V. represented 12.53% of Heineken N.V.’s outstanding capital and 14.94% of Heineken Holding N.V.’s outstanding capital, resulting in our 20% economic interest in the Heineken Group. The principal terms of the Heineken transaction documents are summarized below in “Item 10. Additional Information—Material Contracts.”

In March 2011, a consortium of investors formed by FEMSA, the Macquarie Mexican Infrastructure Fund and other investors, acquired Energía Alterna Istmeña, S. de R.L. de C.V., which we refer to as EAI, and Energía Eólica Mareña, S.A. de C.V., which we refer to as EEM, from subsidiaries of Preneal, S.A., which we refer to as Preneal. EAI and EEM together constitute the Mareña Renovables Wind Farm, a 396 megawatt late-stage wind energy project in the southeastern region of the State of Oaxaca. The Mareña Renovables Wind Farm is expected to be the largest wind power farm in Latin America. On February 23, 2012, a wholly-owned subsidiary of Mitsubishi Corporation, and Stichting Depositary PGGM Infrastructure Funds, a pension fund managed by PGGM, acquired the 45% interest held by FEMSA in the parent companies of the Mareña Renovables Wind Farm. The sale of FEMSA’s participation as an investor resulted in a gain of Ps. 933 million. Certain subsidiaries of FEMSA, FEMSA Comercio and Coca-Cola FEMSA have entered into 20-year wind power supply agreements with the Mareña Renovables Wind Farm to purchase energy output produced by it. These agreements remain in full force and effect.

In March 2011, Coca-Cola FEMSA, with The Coca-Cola Company and through Compañía Panameña de Bebidas, S.A.P.I. de C.V., acquired Grupo Industrias Lacteas, S.A. (which we refer to as Estrella Azul), a Panamanian company engaged for more than 50 years in the dairy and juice-based beverage categories. Coca-Cola FEMSA acquired a 50% interest and continues to develop this business with The Coca-Cola Company. Beginning in April 2011, both The Coca-Cola Company and Coca-Cola FEMSA commenced the gradual integration of Estrella Azul into the existing beverage platform they share for the development of non-carbonated products in Panama.

In October 2011, Coca-Cola FEMSA merged with Administradora de Acciones del Noreste, S.A.P.I. de C.V., which constituted the beverage division of Grupo Tampico, S.A. de C.V. (which we refer to as Grupo Tampico). This franchise territory operates in the states of Tamaulipas, San Luis Potosí and Veracruz, as well as in certain parts of the states of Hidalgo, Puebla and Querétaro.

In December 2011, Coca-Cola FEMSA merged with Corporación de los Ángeles, S.A. de C.V. (which we refer to as Grupo CIMSA), a Mexican family-owned bottler ofCoca-Cola trademark products. This franchise territory operates mainly in the states of Morelos and Mexico, as well as in certain parts of the states of Guerrero and Michoacán.

In 2012, Coca-Cola FEMSA began the construction of a production plant in Minas Gerais, Brazil, which has required an investment of 520 million Brazilian reais (equivalent to approximately US$ 260 million). It is anticipated that the new plant will be completed in July 2014 and will begin operations during the third quarter of 2014. It is expected that by 2015 the annual production capacity will be approximately 1.2 billion liters of sparkling beverages, representing an increase of approximately 62% as compared to the current installed capacity of Coca-Cola FEMSA’s plant in Belo Horizonte, Brazil.

In May 2012, Coca-Cola FEMSA closed its merger with Grupo Fomento Queretano, S.A.P.I. de C.V. (which we refer to as Grupo Fomento Queretano), with operations mainly in the state of Querétaro, as well as in parts of the states of Mexico, Hidalgo, and Guanajuato.

On September 24, 2012, FEMSA signed definitive agreements to sell its wholly owned subsidiary Industria Mexicana de Quimicos, S.A. de C.V. (which we refer to as Quimiproductos) to a Mexican subsidiary of Ecolab Inc. (NYSE: ECL). Quimiproductos manufactures and provides cleaning and sanitizing products and services related to food and beverage industrial processes, as well as water treatment. The transaction is consistent with FEMSA’s long-standing strategy to divest non-core businesses. Quimiproductos was sold on December 31, 2012, resulting in a gain of Ps. 871 million.

On January 25, 2013, Coca-Cola FEMSA closed the transaction with The Coca-Cola Company to acquire a 51% non-controlling majority stake in CCBPI for US$ 688.5 million (Ps. 8,904 million) in an all-cash transaction. Coca-Cola FEMSA has an option to acquire the remaining 49% stake in CCBPI at any time during the seven years following the closing date. Coca-Cola FEMSA also has a put option to sell its ownership in CCBPI to The Coca-Cola Company commencing on the fifth anniversary of the closing date and ending on the sixth anniversary of the closing date. Coca-Cola FEMSA currently manages the day-to-day operations of the business; however, during a four-year period ending January 25, 2017 the business plan and other operational decisions must be taken jointly with The Coca-Cola Company. Coca-Cola FEMSA currently recognizes the results of CCBPI using the equity method.

In May 2013, Coca-Cola FEMSA closed its merger with Grupo Yoli, one of the oldest family-owned Coca-Cola bottlers in Mexico, operating mainly in the state of Guerrero as well as in parts of the state of Oaxaca.

On May 2, 2013, FEMSA Comercio through one of its subsidiaries, Cadena Comercial de Farmacias, S.A.P.I. de C.V. ( which we refer to as CCF), closed the acquisition of Farmacias YZA, a leading drugstore operator in Southeast Mexico, headquartered in Merida, Yucatan. The founding shareholders of Farmacias YZA hold a 25% stake in CCF. In a separate transaction, on May 13, 2013, CCF acquired Farmacias FM Moderna, a leading drugstore operator in the western state of Sinaloa.

In August 2013, Coca-Cola FEMSA closed its acquisition of Companhia Fluminense de Refrigerantes (which we refer to as Companhia Fluminense), a family owned franchise that operates in parts of the states of São Paulo, Minas Gerais and Rio de Janeiro in Brazil. Companhia Fluminense sold approximately 56.6 million unit cases (including beer) in the twelve months ended March 31, 2013.

In October 2013, the Board of Directors agreed to separate the roles of Chairman of the Board and Chief Executive Officer, ratifying José Antonio Fernández Carbajal as Executive Chairman of the Board and naming Carlos Salazar Lomelín as the new Chief Executive Officer of FEMSA.

In October 2013, Coca-Cola FEMSA closed its acquisition of Spaipa, the second largest family owned franchise in Brazil, with operations in the state of Paraná and cash flows.in parts of the state of São Paulo. Spaipa sold approximately 233.3 million unit cases (including beer) in the twelve months ended June 30, 2013.

In December 2013, FEMSA Comercio, through one of its subsidiaries, purchased the operating assets and trademarks of Doña Tota, a leading quick-service restaurant operator in Mexico. The founding shareholders of Doña Tota hold a 20% stake in the FEMSA Comercio subsidiary that now operates the Doña Tota business.

For more information on Coca-Cola FEMSA’s recent transactions, see “Item 4. Information on the Company—Coca-Cola FEMSA.”

Operating ResultsOwnership Structure

We conduct our business through our principal sub-holding companies as shown in the following diagram and table:

Principal Sub-holding Companies—Ownership Structure

As of March 31, 2014

LOGO

(1)Compañía Internacional de Bebidas, S.A. de C.V., which we refer to as CIBSA.

(2)Percentage of issued and outstanding capital stock owned by CIBSA (63.0% of shares with full voting rights).

(3)Ownership in CB Equity held through various FEMSA subsidiaries.

(4)Combined economic interest in Heineken N.V. and Heineken Holding N.V.

The following table presents an overview of our operations by reportable segment and by geographic area:

Operations by Segment—Overview

Year Ended December 31, 2013 and % of growth (decrease) vs. last year(1)

   Coca-Cola FEMSA  FEMSA Comercio   CB Equity(2) 
   (in millions of Mexican pesos,
except for employees and percentages)
         

Total revenues

   Ps.156,011     6  Ps. 97,572     13%     —       —    

Gross Profit

   72,935     6  34,586     14%     —       —    

Share of the profit of associates and joint ventures accounted for using the equity method, net of taxes

   289     61  11     148%     4,587     (45%)  

Total assets

   216,665     30  39,617     27%     82,576     4%   

Employees

   84,922     16  102,989     12%     —       —    

(1)The sum of the financial data for each of our segments and percentages with respect thereto differ from our consolidated financial information due to intercompany transactions, which are eliminated in consolidation, and certain assets and activities of FEMSA.

(2)CB Equity holds our Heineken N.V. and Heineken Holding N.V. shares.

Total Revenues Summary by Segment(1)

   Year Ended December 31, 
   2013   2012   2011 

Coca-Cola FEMSA

   Ps.156,011     Ps.147,739     Ps.123,224  

FEMSA Comercio

   97,572     86,433     74,112  

Other

   17,254     15,899     13,360  

Consolidated total revenues

   Ps.258,097     Ps.238,309     Ps.201,540  

(1)The sum of the financial data for each of our segments and percentages with respect thereto differ from our consolidated financial information due to intercompany transactions, which are eliminated in consolidation, and certain assets and activities of FEMSA.

Total Revenues Summary by Geographic Area(1)

   Year Ended December 31, 
   2013   2012   2011 

Mexico and Central America(2)

   Ps.171,726     Ps.155,576     Ps.129,716  

South America(3)

   55,157     56,444     52,149  

Venezuela

   31,601     26,800     20,173  

Consolidated total revenues

   258,097     238,309     201,540  

(1)The sum of the financial data for each geographic area differs from our consolidated financial information due to intercompany transactions, which are eliminated in consolidation.

(2)Central America includes Guatemala, Nicaragua, Costa Rica and Panama. Domestic (Mexico-only) revenues were Ps. 163,351 million, Ps. 148,098 million and Ps. 122,690 million for the years ended December 31, 2013, 2012 and 2011, respectively.

(3)South America includes Brazil, Colombia and Argentina. South America revenues include Brazilian revenues of Ps. 31,138 million, Ps. 30,930 million and Ps. 31,405 million; Colombian revenues of Ps. 13,354 million, Ps. 14,597 million and Ps. 12,320 million; and Argentine revenues of Ps. 10,729 million, Ps. 10,270 million and Ps. 8,399 million, for the years ended December 31, 2013, 2012 and 2011, respectively.

Significant Subsidiaries

The following table sets forth our consolidated income statement under Mexican FRS for the years endedsignificant subsidiaries as of December 31, 2011, 2010, and 2009:2013:

 

   Year Ended December 31, 
   2011(1)  2011  2010  2009 
   (in millions of U.S. dollars and Mexican pesos) 

Net sales

  $14,470    Ps.201,867    Ps.168,376    Ps.158,503  

Other operating revenues

   84    1,177    1,326    1,748  
  

 

 

  

 

 

  

 

 

  

 

 

 

Total revenues

   14,554    203,044    169,702    160,251  

Cost of sales

   8,459    118,009    98,732    92,313  
  

 

 

  

 

 

  

 

 

  

 

 

 

Gross profit

   6,095    85,035    70,970    67,938  

Operating expenses:

     

Administrative

   591    8,249    7,766    7,835  

Selling

   3,576    49,882    40,675    38,973  
  

 

 

  

 

 

  

 

 

  

 

 

 

Total operating expenses

   4,167    58,131    48,441    46,808  
  

 

 

  

 

 

  

 

 

  

 

 

 

Income from operations

   1,928    26,904    22,529    21,130  

Other expenses, net

   (209  (2,917  (282  (1,877

Interest expense

   (210  (2,934  (3,265  (4,011

Interest income

   72    999    1,104    1,205  
  

 

 

  

 

 

  

 

 

  

 

 

 

Interest expense, net

   (138  (1,935  (2,161  (2,806

Foreign exchange gain (loss), net

   84    1,165    (614  (431

Gain on monetary position, net

   9    146    410    486  

Market value (loss) gain on ineffective portion of derivative financial instruments

   (11  (159  212    124  
  

 

 

  

 

 

  

 

 

  

 

 

 

Comprehensive financing result

   (56  (783  (2,153  (2,627
  

 

 

  

 

 

  

 

 

  

 

 

 

Equity method of associates

   370    5,167    3,538    132  
  

 

 

  

 

 

  

 

 

  

 

 

 

Income before income taxes

   2,033    28,371    23,632    16,758  

Income taxes

   550    7,687    5,671    4,959  
  

 

 

  

 

 

  

 

 

  

 

 

 

Consolidated net income before discontinued operations

   1,483    20,684    17,961    11,799  

Income from the exchange of shares with Heineken, net

   —      —      26,623    —    

Net income from discontinued operations

   —      —      706    3,283  
  

 

 

  

 

 

  

 

 

  

 

 

 

Consolidated net income

   1,483    20,684    45,290    15,082  
  

 

 

  

 

 

  

 

 

  

 

 

 

Net controlling interest income

   1,085    15,133    40,251    9,908  

Net non-controlling interest income

   398    5,551    5,039    5,174  
  

 

 

  

 

 

  

 

 

  

 

 

 

Consolidated net income

   1,483    20,684    45,290    15,082  
  

 

 

  

 

 

  

 

 

  

 

 

 

Name of Company                  

Jurisdiction of
Establishment
Percentage
Owned

CIBSA:

Mexico100.0%

Coca-Cola FEMSA

Mexico47.9%(1)

Emprex:

Mexico100.0%

FEMSA Comercio

Mexico100.0%

CB Equity(2)

United Kingdom100.0%

 

(1)Translation to U.S. dollar amounts at an exchange ratePercentage of Ps. 13.9510 to US$ 1.00, provided solely for the conveniencecapital stock. FEMSA, through CIBSA, owns 63.0% of the reader.shares of Coca-Cola FEMSA with full voting rights.

(2)Ownership in CB Equity held through various FEMSA subsidiaries. CB Equity holds our Heineken N.V and Heineken Holding N.V. shares.

Business Strategy

FEMSA is a leading company that participates in the beverage industry through Coca-Cola FEMSA, the largest franchise bottler of Coca-Cola products in the world, and in the beer industry, through its ownership of the second largest equity stake in Heineken, one of the world’s leading brewers with operations in over 70 countries. In the retail industry FEMSA participates through FEMSA Comercio, operating various small-format chain stores, including OXXO, the largest and fastest-growing chain of stores in Latin America. Each of these businesses is supported by our strategic business unit.

We understand the importance of connecting with our end consumers by interpreting their needs, and ultimately delivering the right products to them for the right occasions and the optimal value proposition. We strive to achieve this by developing brand value, expanding our significant distribution capabilities, and improving the efficiency of our operations while aiming to reach our full potential. We continue to improve our information gathering and processing systems in order to better know and understand what our consumers want and need, and we are improving our production and distribution by more efficiently leveraging our asset base.

We believe that the competencies that our businesses have developed can be replicated in other geographic regions. This underlying principle guided our consolidation efforts, which led to our current continental footprint. We have presence in Mexico, Central and South America and the Philippines including some of the most populous metropolitan areas in Latin America—which has provided us with opportunities to create value through both an improved ability to execute our strategies and the use of superior marketing tools. We have also increased our capabilities to operate and succeed in other geographic regions, by developing management to gain an understanding of local consumer needs. Going forward, we intend to use those capabilities to continue our international expansion of both Coca-Cola FEMSA and FEMSA Comercio, expanding both our geographic footprint and our presence in the non-alcoholic beverage industry and small box retail formats, as well as taking advantage of potential opportunities to leverage our skill set and key competencies.

Our objective is to create economic, social and environmental value for our stakeholders—including our employees, our consumers, our shareholders and the enterprises and institutions within our society—now and into the future.

Coca-Cola FEMSA

Overview

Coca-Cola FEMSA is the largest franchise bottler ofCoca-Colatrademark beverages in the world. Coca-Cola FEMSA operates in territories in the following countries:

Mexico – a substantial portion of central Mexico, the southeast and northeast of Mexico (including the Gulf region).

Central America – Guatemala (Guatemala City and surrounding areas), Nicaragua (nationwide), Costa Rica (nationwide) and Panama (nationwide).

Colombia – most of the country.

Venezuela – nationwide.

Brazil – a major part of the states of São Paulo and Minas Gerais, the states of Paraná and Mato Grosso do Sul and part of the states of Rio de Janeiro and Goiás.

Argentina – Buenos Aires and surrounding areas.

Philippines – nationwide (through a joint venture with The Coca-Cola Company).

Coca-Cola FEMSA’s company was organized on October 30, 1991 as asociedad anónima de capital variable (a variable capital stock corporation) under the laws of Mexico with a duration of 99 years. On December 5, 2006, as required by amendments to the Mexican Securities Market Law, Coca-Cola FEMSA became asociedad anónima bursátil de capital variable (a listed variable capital stock corporation). Coca-Cola FEMSA’s legal name is Coca-Cola FEMSA, S.A.B. de C.V. Coca-Cola FEMSA’s principal executive offices are located at Calle Mario Pani No. 100, Colonia Santa Fe Cuajimalpa, Delegación Cuajimalpa de Morelos, 05348, México, D.F., México. Coca-Cola FEMSA’s telephone number at this location is (52-55) 1519-5000. Coca-Cola FEMSA’s website iswww.coca-colafemsa.com.

The following table sets forth certain operating resultsis an overview of Coca-Cola FEMSA’s operations by reportableconsolidated reporting segment under Mexican FRS for each of our segments for the years endedin 2013.

Operations by Consolidated Reporting Segment—Overview

Year Ended December 31, 2011, 2010, and 2009. Due to the discontinued operation of FEMSA Cerveza it is not considered as a reportable segment.2013

 

   Year Ended December 31, 
   Percentage Growth 
   2011  2010  2009  2011 vs. 2010  2010 vs. 2009 
   (in millions of Mexican pesos at December 31, 2010, except for percentages) 

Net sales

      

Coca-Cola FEMSA

   Ps.124,066    Ps.102,988    Ps.102,229    20.5  0.7

FEMSA Comercio

   74,112    62,259    53,549    19.0  16.3

CB Equity(1)

   —      —      N/a    N/a    N/a  

Total revenues

      

Coca-Cola FEMSA

   124,715    103,456    102,767    20.5  0.7

FEMSA Comercio

   74,112    62,259    53,549    19.0  16.3

CB Equity

   —      —      N/a    N/a    N/a  

Cost of sales

   ��  

Coca-Cola FEMSA

   67,488    55,534    54,952    21.5  1.1

FEMSA Comercio

   48,636    41,220    35,825    18.0  15.1

CB Equity

   —      —      N/a    N/a    N/a  

Gross profit

      

Coca-Cola FEMSA

   57,227    47,922    47,815    19.4  0.2

FEMSA Comercio

   25,476    21,039    17,724    21.1  18.7

CB Equity

   —      —      N/a    N/a    N/a  

Income from operations

      

Coca-Cola FEMSA

   20,152    17,079    15,835    18.0  7.9

FEMSA Comercio

   6,276    5,200    4,457    20.7  16.7

CB Equity

   (7  (3  N/a    (133.0)%   N/a  

Depreciation(2)

      

Coca-Cola FEMSA

   4,163    3,333    3,472    24.9  (4.0)% 

FEMSA Comercio

   1,175    990    819    18.7  20.9

CB Equity

   —      —      N/a    N/a    N/a  

Gross margin(3)(4)

      

Coca-Cola FEMSA

   45.9  46.3  46.5  (0.4) p.p.   (0.2) p.p. 

FEMSA Comercio

   34.4  33.8  33.1  0.6 p.p.   0.7 p.p. 

CB Equity

   —      N/a    N/a    N/a    N/a  

Operating margin(4)(5)

      

Coca-Cola FEMSA

   16.2  16.5  15.4  (0.3) p.p.   1.1 p.p. 

FEMSA Comercio

   8.5  8.4  8.3  0.1 p.p.   0.1 p.p. 

CB Equity

   N/a    N/a    N/a    N/a.    N/a  
   Total Revenues
(millions of
Mexican pesos)
   Percentage of
Total Revenues
   Gross Profit
(millions of
Mexican
pesos)
   Percentage of
Gross Profit
 

Mexico and Central America(1)

   70,679     45.3%     34,941     47.9%  

South America(2) (excluding Venezuela)

   53,774     34.5%     22,374     30.7%  

Venezuela

   31,558     20.2%     15,620     21.4%  
  

 

 

   

 

 

   

 

 

   

 

 

 

Consolidated

   156,011     100.0%     72,935     100.0%  

 

(1)CB Equity holds Heineken N.V.Includes Mexico, Guatemala, Nicaragua, Costa Rica and Heineken Holding N.V. Shares.Panama. Includes results of Grupo Yoli from June 2013.

 

(2)Includes breakageColombia, Brazil and Argentina. Includes results of bottles.Companhia Fluminense from September 2013 and Spaipa from November 2013.

Corporate History

In 1979, one of our subsidiaries acquired certain sparkling beverage bottlers that are now a part of Coca-Cola FEMSA’s company. At that time, the acquired bottlers had 13 Mexican distribution centers operating 701 distribution routes, and their production capacity was 83 million cases. In 1991, we transferred our ownership in the bottlers to FEMSA Refrescos, S.A. de C.V., the corporate predecessor to Coca-Cola FEMSA, S.A.B. de C.V.

In June 1993, a subsidiary of The Coca-Cola Company subscribed for 30% of Coca-Cola FEMSA’s capital stock in the form of Series D shares for US$ 195 million. In September 1993, we sold Series L shares that represented 19% of Coca-Cola FEMSA’s capital stock to the public, and Coca-Cola FEMSA listed these shares on the Mexican Stock Exchange and, in the form of ADSs, on the New York Stock Exchange. In a series of transactions between 1994 and 1997, Coca-Cola FEMSA acquired territories in Argentina and additional territories in southern Mexico.

In May 2003, Coca-Cola FEMSA acquired Panamco and began producing and distributingCoca-Colatrademark beverages in additional territories in the central and gulf regions of Mexico and in Central America (Guatemala, Nicaragua, Costa Rica and Panama), Colombia, Venezuela and Brazil, along with bottled water, beer and other beverages in some of these territories. As a result of the acquisition, the interest of The Coca-Cola Company in the capital stock of Coca-Cola FEMSA’s company increased from 30.0% to 39.6%.

During August 2004, Coca-Cola FEMSA conducted a rights offering to allow existing holders of Coca-Cola FEMSA’s Series L shares and ADSs to acquire newly issued Series L shares in the form of Series L shares and ADSs, respectively, at the same price per share at which we and The Coca-Cola Company subscribed in connection with the Panamco acquisition.

In November 2006, we acquired, through a subsidiary, 148,000,000 of Coca-Cola FEMSA’s Series D shares from certain subsidiaries of The Coca-Cola Company representing 9.4% of the total outstanding voting shares and 8.0% of the total outstanding equity of Coca-Cola FEMSA, at a price of US$ 2.888 per share for an aggregate amount of US$ 427.4 million. With this purchase, we increased our ownership to 53.7% of Coca-Cola FEMSA’s capital stock. Pursuant to Coca-Cola FEMSA’s bylaws, the acquired shares were converted from Series D shares to Series A shares.

In November 2007, Administración, S.A.P.I. de C.V., or Administración, a Mexican company owned directly and indirectly by Coca-Cola FEMSA and The Coca-Cola Company, acquired 100% of the shares of capital stock of Jugos del Valle, S.A.P.I. de C.V., or Jugos del Valle. Jugos del Valle sells fruit juice-based beverages and fruit derivatives. The business of Jugos del Valle in the United States was acquired and sold by The Coca-Cola Company. In 2008, Coca-Cola FEMSA, The Coca-Cola Company and all Mexican and Brazilian Coca-Cola bottlers entered into a joint business for the Mexican and Brazilian operations, respectively, of Jugos del Valle. Taking into account the participation held by Grupo Yoli, as of April 4, 2014, Coca-Cola FEMSA held an interest of 26.2% in the Mexican joint business. In August 2010, Coca-Cola FEMSA acquired from The Coca-Cola Company along with other Brazilian Coca-Cola bottlers, Leão Alimentos e Bebidas, Ltda. or Leão Alimentos,, manufacturer and distributor of theMatte Leão tea brand. In January 2013, Coca-Cola FEMSA’s Brazilian joint business of Jugos del Valle merged with Leão Alimentos. Taking into account Coca-Cola FEMSA’s participation and the participations held by Companhia Fluminense and Spaipa, as of April 4, 2014, Coca-Cola FEMSA had a 26.1% indirect interest in Leão Alimentos in Brazil.

In December 2007 and May 2008, Coca-Cola FEMSA sold most of its proprietary brands to The Coca-Cola Company. The proprietary brands are now being licensed back to Coca-Cola FEMSA by The Coca-Cola Company pursuant to Coca-Cola FEMSA’s bottler agreements. The December 2007 transaction was valued at US$ 48 million and the May 2008 transaction was valued at US$ 16 million. Revenues from the sale of proprietary brands in which Coca-Cola FEMSA has a significant continuing involvement are deferred and amortized against the related costs of future sales over the estimated sales period.

In May 2008, Coca-Cola FEMSA entered into a transaction with The Coca-Cola Company to acquire its wholly owned bottling franchise Refrigerantes Minas Gerais, Ltda., or REMIL, located in the State of Minas Gerais in Brazil, for a purchase price of US$ 364.1 million. Coca-Cola FEMSA began to consolidate REMIL in its financial statements in June 2008.

In July 2008, Coca-Cola FEMSA acquired the Agua De Los Angeles bulk water business in the Valley of Mexico (Mexico City and surrounding areas) from Grupo Embotellador CIMSA, S.A. de C.V., at the time one of the Coca-Cola bottling franchises in Mexico, for a purchase price of US$ 18.3 million. The trademarks remain with The Coca-Cola Company. Coca-Cola FEMSA subsequently merged Agua De Los Angeles into its bulk water business under theCiel brand.

In February 2009, Coca-Cola FEMSA acquired with The Coca-Cola Company the Brisa bottled water business in Colombia from Bavaria, S.A., a subsidiary of SABMiller plc. Coca-Cola FEMSA acquired the production assets and the distribution territory, and The Coca-Cola Company acquired theBrisa brand. Coca-Cola FEMSA and The Coca-Cola Company equally shared in paying the purchase price of US$ 92 million. Following a transition period, in June 2009, Coca-Cola FEMSA started to sell and distribute theBrisa portfolio of products in Colombia.

In May 2009, Coca-Cola FEMSA entered into an agreement to manufacture, distribute and sell theCrystal trademark water products in Brazil jointly with The Coca-Cola Company.

In March 2011, Coca-Cola FEMSA together with The Coca-Cola Company, through Compañía Panameña de Bebidas, S.A.P.I. de C.V., acquired Estrella Azul, a Panamanian conglomerate that participates in the dairy and juice-based beverage categories in Panama. Coca-Cola FEMSA continues to develop this business with The Coca-Cola Company.

In October 2011, Coca-Cola FEMSA closed its merger with Grupo Tampico, one of the largest family-ownedCoca-Cola bottlers calculated by sales volume in Mexico. This franchise territory operates in the states of Tamaulipas, San Luis Potosí, and Veracruz, as well as in parts of the states of Hidalgo, Puebla and Queretaro. The aggregate enterprise value of this transaction was Ps. 9,300 million and Coca-Cola FEMSA issued a total of 63.5 million new Series L shares in connection with this transaction. Coca-Cola FEMSA began to consolidate Grupo Tampico in its financial statements in October 2011.

In December 2011, Coca-Cola FEMSA closed its merger with Grupo CIMSA, and its shareholders, a Mexican family-ownedCoca-Cola bottler with operations mainly in the states of Morelos and Mexico, as well as in parts of the states of Guerrero and Michoacán. The aggregate enterprise value of this transaction was Ps. 11,000 million and Coca-Cola FEMSA issued a total of 75.4 million new Series L shares in connection with this transaction. Coca-Cola FEMSA began to consolidate Grupo CIMSA in its financial statements in December 2011. As part of its merger with Grupo CIMSA, Coca-Cola FEMSA also acquired a 13.2% equity interest in Promotora Industrial Azucarera, S.A de C.V., or Piasa.

In May 2012, Coca-Cola FEMSA closed its merger with Grupo Fomento Queretano, one of the oldest family-owned beverage players in theCoca-Cola system in Mexico, with operations mainly in the state of Querétaro, as well as in parts of the states of Mexico, Hidalgo and Guanajuato. The aggregate enterprise value of this transaction was Ps. 6,600 million and Coca-Cola FEMSA issued a total of 45.1 million new Series L shares in connection with this transaction. Coca-Cola FEMSA began to consolidate Grupo Fomento Queretano in its financial statements in May 2012. As part of its merger with Grupo Fomento Queretano Coca-Cola FEMSA also acquired an additional 12.9% equity interest in Piasa.

On January 25, 2013, Coca-Cola FEMSA closed the transaction with The Coca-Cola Company to acquire a 51% non-controlling majority stake in CCBPI for US$ 688.5 million (Ps. 8,904 million) in an all-cash transaction. Coca-Cola FEMSA has an option to acquire the remaining 49% stake in CCBPI at any time during the seven years following the closing date. Coca-Cola FEMSA also has a put option to sell its ownership in CCBPI to The Coca-Cola Company commencing on the fifth anniversary of the closing date and ending on the sixth anniversary of the closing date. Coca-Cola FEMSA currently manages the day-to-day operations of the business; however, during a four-year period ending January 25, 2017 the business plan and other operational decisions must be taken jointly with The Coca-Cola Company. Coca-Cola FEMSA currently recognizes the results of CCBPI using the equity method.

In May 2013, Coca-Cola FEMSA closed its merger with Grupo Yoli, one of the oldest family-owned Coca-Cola bottlers in Mexico, operating mainly in the state of Guerrero as well as in parts of the state of Oaxaca. Grupo Yoli sold approximately 99 million unit cases in 2012. The aggregate enterprise value of this transaction was Ps. 8,806 million and Coca-Cola FEMSA issued a total of 42.4 million new Series L shares in connection with this transaction. As part of Coca-Cola FEMSA’s merger with Grupo Yoli, it also acquired an additional 10.1% equity interest in Piasa for a total ownership above 36.3%. Coca-Cola FEMSA began consolidating the results of Grupo Yoli in its financial statements in June 2013.

In August 2013, Coca-Cola FEMSA closed its acquisition of Companhia Fluminense, a family owned franchise that operates in parts of the states of São Paulo, Minas Gerais and Rio de Janeiro in Brazil. Companhia Fluminense sold approximately 56.6 million unit cases (including beer) in the twelve months ended March 31, 2013. The aggregate enterprise value of this transaction was US$ 448 million and was an all-cash transaction. As part of its acquisition of Companhia Fluminense, Coca-Cola FEMSA also acquired an additional 1.20% equity interest in Leão Alimentos. Coca-Cola FEMSA began consolidating the results of Companhia Fluminense in its financial statements in September 2013.

In October 2013, Coca-Cola FEMSA closed its acquisition of Spaipa, the second largest family owned franchise in Brazil, with operations in the state of Paraná and in parts of the state of São Paulo. Spaipa sold approximately 233.3 million unit cases (including beer) in the twelve months ended June 30, 2013. The aggregate enterprise value of this transaction was US$ 1,855 million and was an all-cash transaction. As part of Coca-Cola FEMSA’s acquisition of Spaipa, it also acquired an additional 5.82% equity interest in Leão Alimentos, for a total ownership of 26.1%, and a 50% stake in Fountain Água Mineral Ltda., a joint venture to develop the water category together with The Coca-Cola Company. Coca-Cola FEMSA began consolidating the results of Spaipa in its financial statements in November 2013.

Capital Stock

As of April 4, 2014, we indirectly owned Series A shares equal to 47.9% of Coca-Cola FEMSA’s capital stock (63.0% of the capital stock with full voting rights). As of April 4, 2014, The Coca-Cola Company indirectly owned Series D shares equal to 28.1% of the capital stock of Coca-Cola FEMSA (37.0% of the capital stock with full voting rights). Series L shares with limited voting rights, which trade on the Mexican Stock Exchange and in the form of ADSs on the New York Stock Exchange, constitute the remaining 24.0% of Coca-Cola FEMSA’s capital stock.

LOGO

Business Strategy

Coca-Cola FEMSA operates with a large geographic footprint in Latin America. In January 2014, Coca-Cola FEMSA restructured its operations under four new divisions: (1) Mexico and Central America (covering certain territories in Mexico and Guatemala, and all of Nicaragua, Costa Rica and Panama), (2) South America (covering certain territories in Argentina, most of Colombia and all of Venezuela), (3) Brazil (covering a major part of the states of São Paulo and Minas Gerais, the states of Paraná and Mato Grosso do Sul and part of the states of Rio de Janeiro and Goiás), and (4) Asia (covering all of the Philippines through a joint venture with The Coca Cola Company). Through these divisions, Coca-Cola FEMSA expects to create a more flexible structure to execute its strategies and extend its track record of growth. Through December 31, 2013, Coca-Cola FEMSA managed its business under two divisions—Mexico and Central America and South America. With this new business structure, Coca-Cola FEMSA aligned its business strategies more efficiently, ensuring a faster introduction of new products and categories, and a more rapid and effective design and deployment of commercial models.

One of Coca-Cola FEMSA’s goals is to maximize growth and profitability to create value for its shareholders. Coca-Cola FEMSA’s efforts to achieve this goal are based on: (1) transforming its commercial models to focus on its customers’ value potential and using a value-based segmentation approach to capture the industry’s value potential; (2) implementing multi-segmentation strategies in its major markets to target distinct market clusters divided by consumption occasion, competitive intensity and socioeconomic levels; (3) implementing well-planned product, packaging and pricing strategies through different distribution channels; (4) driving product innovation along its different product categories; (5) developing new businesses and distribution channels; and (6) achieving the full operating potential of its commercial models and processes to drive operational efficiencies throughout its company. In furtherance of these efforts, Coca-Cola FEMSA intends to continue to focus on, among other initiatives, the following:

working with The Coca-Cola Company to develop a business model to continue exploring and participating in new lines of beverages, extending existing product lines and effectively advertising and marketing its products;

developing and expanding its still beverage portfolio through innovation, strategic acquisitions and by entering into agreements to acquire companies with The Coca-Cola Company;

expanding its bottled water strategy with The Coca-Cola Company through innovation and selective acquisitions to maximize profitability across its market territories;

strengthening its selling capabilities and go-to-market strategies, including pre-sale, conventional selling and hybrid routes, in order to get closer to its clients and help them satisfy the beverage needs of consumers;

implementing selective packaging strategies designed to increase consumer demand for its products and to build a strong returnable base for the Coca-Cola brand;

replicating its best practices throughout the value chain;

rationalizing and adapting its organizational and asset structure in order to be in a better position to respond to a changing competitive environment;

committing to building a multi-cultural collaborative team, from top to bottom; and

broadening its geographic footprint through organic growth and strategic joint ventures, mergers and acquisitions.

Coca-Cola FEMSA seeks to increase per capita consumption of its products in the territories in which it operates. To that end, Coca-Cola FEMSA’s marketing teams continuously develop sales strategies tailored to the different characteristics of its various territories and distribution channels. Coca-Cola FEMSA continues to develop its product portfolio to better meet market demand and maintain its overall profitability. To stimulate and respond to consumer demand, Coca-Cola FEMSA continues to introduce new categories, products and presentations.See “—Product and Packaging Mix.” In addition, because Coca-Cola FEMSA views its relationship with The Coca-Cola Company as integral to its business, Coca-Cola FEMSA uses market information systems and strategies developed with The Coca-Cola Company to improve its business and marketing strategies.See “—Marketing.”

Coca-Cola FEMSA also continuously seeks to increase productivity in its facilities through infrastructure and process reengineering for improved asset utilization. Coca-Cola FEMSA’s capital expenditure program includes investments in production and distribution facilities, bottles, cases, coolers and information systems. Coca-Cola FEMSA believes that this program will allow it to maintain its capacity and flexibility to innovate and to respond to consumer demand for its products.

Coca-Cola FEMSA focuses on management quality as a key element of its growth strategy and remains committed to fostering the development of quality management at all levels. Coca-Cola FEMSA’s Strategic Talent Management Model is designed to enable it to reach its full potential by developing the capabilities of its employees and executives. This holistic model works to build the skills necessary for Coca-Cola FEMSA’s employees and executives to reach their maximum potential, while contributing to the achievement of its short- and long-term objectives. To support this capability development model, Coca-Cola FEMSA’s board of directors has allocated a portion of its yearly operating budget to fund these management training programs.

Sustainable development is a comprehensive part of Coca-Cola FEMSA’s strategic framework for business operation and growth. Coca-Cola FEMSA bases its efforts in its Corporate Values and Ethics. Coca-Cola FEMSA focuses on three core areas, (i) its people, by encouraging the development of its employees and their families; (ii) its communities, by promoting development in the communities it serves, an attitude of health, self-care, adequate nutrition and physical activity, and evaluating the impact of its value chain; and (iii) the planet, by establishing guidelines that it believe will result in efficient use of natural resources to minimize the impact that its operations might have on the environment and create a broader awareness of caring for the environment.

Equity Method Investment in CCBPI

On January 25, 2013, as part of Coca-Cola FEMSA’s efforts to expand its geographic reach, it acquired a 51% non-controlling majority stake in CCBPI. Coca-Cola FEMSA currently manages the day-to-day operations of the business; however, The Coca-Cola Company has certain rights with respect to the operational business plan. As of December 31, 2013, Coca-Cola FEMSA’s investment under the equity method in CCBPI was Ps. 9,398 million. See Notes 10 and 26 to our consolidated financial statements. Coca-Cola FEMSA’s product portfolio in the Philippines consists ofCoca-Cola trademark beverages and Coca-Cola FEMSA’s total sales volume in 2013 reached 515 million unit cases. The operations of CCBPI are comprised of 20 production plants and serve close to 925,000 customers.

The Philippines has one of the highest per capita consumption rates of Coca-Cola products in the region and presents significant opportunities for further growth. Coca-Cola has been present in the Philippines since the start of the 20th century and since 1912 it has been locally producingCoca-Colaproducts. The Philippines received the first Coca-Cola bottling and distribution franchise in Asia. Our strategic framework for growth in the Philippines is based on three pillars: portfolio, route to market and supply chain.

Coca-Cola FEMSA’s Territories

The following map shows Coca-Cola FEMSA’s territories, giving estimates in each case of the population to which it offer products, the number of retailers of its beverages and the per capita consumption of its beverages as of December 31, 2013:

LOGO

Per capita consumption data for a territory is determined by dividing total beverage sales volume within the territory (in bottles, cans, and fountain containers) by the estimated population within such territory, and is expressed on the basis of the number of eight-ounce servings of Coca-Cola FEMSA’s products consumed annually per capita. In evaluating the development of local volume sales in Coca-Cola FEMSA’s territories and to determine product potential, Coca-Cola FEMSA and The Coca-Cola Company measure, among other factors, the per capita consumption of all their beverages.

Coca-Cola FEMSA’s Products

Coca-Cola FEMSA produces, markets, sells and distributesCoca-Cola trademark beverages. TheCoca-Cola trademark beverages include: sparkling beverages (colas and flavored sparkling beverages), waters and still beverages (including juice drinks, coffee, teas, milk, value-added dairy and isotonic drinks). The following table sets forth Coca-Cola FEMSA’s main brands as of December 31, 2013:

Colas:                         

Mexico  and
Central
America(1)
South
America(2)
Venezuela

Coca-Cola

üüü

Coca-Cola Light

üüü

Coca-Cola Zero

üü

Coca-Cola Life

ü

Flavored sparkling beverages:

Mexico  and
Central
America(1)
South
America(2)
Venezuela

Ameyal

ü

Canada Dry

ü

Chinotto

ü

Crush

ü

Escuis

ü

Fanta

üü

Fresca

ü

Frescolita

üü

Hit

ü

Kist

ü

Kuat

ü

Lift

ü

Mundet

ü

Quatro

ü

Schweppes

üüü

Simba

ü

Sprite

üü

Victoria

ü

Yoli

ü

Water:            

Mexico  and
Central
America(1)
South
America(2)
Venezuela

Alpina

ü

Aquarius(3)

ü

Bonaqua

ü

Brisa

ü

Ciel

ü

Crystal

ü

Dasani

ü

Manantial

ü

Nevada

ü

Other Categories:            

Mexico  and
Central
America(1)
South
America(2)
Venezuela

Cepita(4)

ü

Del Prado(5)

ü

Estrella Azul(6)

ü

FUZE Tea

üü

Hi-C(7)

üü

Leche Santa Clara(8)

ü

Jugos del Valle(4)

üüü

Matte Leao(9)

ü

Powerade(10)

üüü

Valle Frut(11)

üüü

(1)Includes Mexico, Guatemala, Nicaragua, Costa Rica and Panama.

(2)Includes Colombia, Brazil and Argentina.

 

(3)Gross margin is calculated with reference to total revenues.Flavored water. In Brazil, also a flavored sparkling beverage.

 

(4)As used herein, p.p. refers to a percentage point increase (or decrease), contrasted with a straight percentage increase (or decrease).Juice-based beverage.

 

(5)Operating margin is calculated with referenceJuice-based beverage in Central America.

(6)Milk and value-added dairy and juices.

(7)Juice-based beverage. IncludesHi-C Orangeade in Argentina.

(8)Milk and value-added dairy.

(9)Ready to total revenues.drink tea.

(10)Isotonic drinks.

(11)Orangeade. IncludesDel Valle Freshin Costa Rica, Nicaragua, Panama, Colombia and Venezuela.

Sales Overview

Coca-Cola FEMSA measures total sales volume in terms of unit cases. “Unit case” refers to 192 ounces of finished beverage product (24 eight-ounce servings) and, when applied to soda fountains, refers to the volume of syrup, powders and concentrate that is required to produce 192 ounces of finished beverage product. The following table illustrates Coca-Cola FEMSA’s historical sales volume for each of its consolidated territories.

   Sales Volume
Year Ended December 31,
 
   2013(1)   2012(2)   2011(3) 
   (millions of unit cases) 

Mexico and Central America

      

Mexico

   1,798.0     1,720.3     1,366.5  

Central America(4)

   155.6     151.2     144.3  

South America (excluding Venezuela)

      

Colombia

   275.7     255.8     252.1  

Brazil(5)

   525.2     494.2     485.3  

Argentina

   227.1     217.0     210.7  

Venezuela

   222.9     207.7     189.8  
  

 

 

   

 

 

   

 

 

 

Consolidated Volume

   3,204.6     3,046.2     2,648.7  

(1)Includes volume from the operations of Grupo Yoli from June 2013, Companhia Fluminense from September 2013 and Spaipa from November 2013.

(2)Includes volume from the operations of Grupo Fomento Queretano from May 2012.

(3)Includes volume from the operations of Grupo Tampico from October 2011 and Grupo CIMSA from December 2011.

(4)Includes Guatemala, Nicaragua, Costa Rica and Panama.

(5)Excludes beer sales volume.

Product and Packaging Mix

Out of the more than116 brands and line extensions of beverages that Coca-Cola FEMSA sells and distributes, Coca-Cola FEMSA’s most important brand, Coca-Cola, together with its line extensions,Coca-Cola Light,Coca-Cola ZeroandCoca-Cola Life, accounted for 60.2% of total sales volume in 2013. Coca-Cola FEMSA’s next largest brands,Ciel(a water brand from Mexico and its line extensions),Fanta (and its line extensions),ValleFrut

(and its line extensions), andSprite (and its line extensions) accounted for 12.6%, 4.7%, 2.8% and 2.6%, respectively, of total sales volume in 2013. Coca-Cola FEMSA uses the term line extensions to refer to the different flavors in which it offers its brands. Coca-Cola FEMSA produces, markets, sells and distributesCoca-Cola trademark beverages in each of its territories in containers authorized by The Coca-Cola Company, which consist of a variety of returnable and non-returnable presentations in the form of glass bottles, cans and plastic bottles mainly made of polyethylene terephthalate, which we refer to as PET.

Coca-Cola FEMSA uses the term presentation to refer to the packaging unit in which it sells its products. Presentation sizes for Coca-Cola FEMSA’sCoca-Cola trademark beverages range from a 6.5-ounce personal size to a 3-liter multiple serving size. For all of Coca-Cola FEMSA’s products excluding water, Coca-Cola FEMSA considers a multiple serving size as equal to, or larger than, 1.0 liter. In general, personal sizes have a higher price per unit case as compared to multiple serving sizes. Coca-Cola FEMSA offers both returnable and non-returnable presentations, which allow it to offer portfolio alternatives based on convenience and affordability to implement revenue management strategies and to target specific distribution channels and population segments in its territories. In addition, Coca-Cola FEMSA sells someCoca-Cola trademark beverage syrups in containers designed for soda fountain use, which we refer to as fountain. Coca-Cola FEMSA also sells bottled water products in bulk sizes, which refer to presentations equal to or larger than 5.0 liters, which have a much lower average price per unit case than its other beverage products.

The characteristics of Coca-Cola FEMSA’s territories are very diverse. Central Mexico and Coca-Cola FEMSA’s territories in Argentina are densely populated and have a large number of competing beverage brands as compared to the rest of its territories. Coca-Cola FEMSA’s territories in Brazil are densely populated but have lower per capita consumption of beverage products as compared to Mexico. Portions of southern Mexico, Central America and Colombia are large and mountainous areas with lower population density, lower per capita income and lower per capita consumption of beverages. In Venezuela, Coca-Cola FEMSA faces operational disruptions from time to time, which may have an effect on its volumes sold, and consequently, may result in lower per capita consumption.

The following discussion analyzes Coca-Cola FEMSA’s product and packaging mix by consolidated reporting segment. The volume data presented is for the years 2013, 2012 and 2011.

Mexico and Central America. Coca-Cola FEMSA’s product portfolio consists ofCoca-Cola trademark beverages, including theJugos del Valle line of juice-based beverages.In 2012, Coca-Cola FEMSA launchedFUZEtea in the division. Per capita consumption of Coca-Cola FEMSA’s beverage products in Mexico and Central America was 654.0 and 180.6 eight-ounce servings, respectively, in 2013.

The following table highlights historical sales volume and mix in Mexico and Central America for Coca-Cola FEMSA’s products:

   Year Ended December 31, 
   2013(1)   2012(2)   2011(3) 

Total Sales Volume

  

Total (millions of unit cases)

   1,953.6     1,871.5     1,510.8  

Growth (%)

   4.4     23.9     9.5  
   (in percentages) 

Unit Case Volume Mix by Category

  

Sparkling beverages

   73.1     73.0     74.9  

Water(4)

   21.2     21.4     19.7  

Still beverages

   5.7     5.6     5.4  
  

 

 

   

 

 

   

 

 

 

Total

   100.0     100.0     100.0  
  

 

 

   

 

 

   

 

 

 

(1)Includes volume from the operations of Grupo Yoli from June 2013.

(2)Includes volume from the operations of Grupo Fomento Queretano from May 2012.

(3)Includes volume from the operations of Grupo Tampico from October 2011 and Grupo CIMSA from December 2011.

(4)Includes bulk water volumes.

Results from operations for the Year Ended December 31, 2011 ComparedIn 2013, multiple serving presentations represented 66.2% of total sparkling beverages sales volume in Mexico (including Grupo Fomento Queretano and Grupo Yoli), a 10 basis points decrease compared to the Year Ended December 31, 2010

FEMSA Consolidated

Under Mexican FRS, we reclassified our financial statements2012; and 56.3% of total sparkling beverages sales volume in Central America, a 50 basis points increase compared to reflect FEMSA Cerveza2012. Coca-Cola FEMSA’s strategy is to foster consumption of single serve presentations while maintaining multiple serving volumes. In 2013, returnable packaging, as a discontinued operation.

Total Revenues

FEMSA’s consolidatedpercentage of total revenues increased 19.6% to Ps. 203,044 millionsparkling beverage sales volume, accounted for 35.0% in 2011Mexico (including Grupo Fomento Queretano and Grupo Yoli), a 160 basis points increase compared to Ps. 169,702 million2012; and 23.2% in 2010. All of FEMSA’s operations—beverages and retail—contributed positivelyCentral America, a 160 basis points decrease compared to this revenue growth.2012.

In 2013, Coca-Cola FEMSA’s total revenues increased 20.5% to Ps. 124,715 million, driven by double-digit total revenue growth in bothsparkling beverages volume as a percentage of its divisionstotal sales volume in its Mexico and Central America division (including Grupo Fomento Queretano and Grupo Yoli) increased marginally to 73.1% as compared to 2012.

Total sales volume in Coca-Cola FEMSA’s Mexico and Central America division (including Grupo Fomento Queretano and Grupo Yoli) reached 1,953.6 million unit cases in 2013, an increase of 4.4% compared to 1,871.5 million unit cases in 2012. The non-comparable effect of the integration of Grupo Fomento Queretano and Grupo Yoli in Mexico contributed 89.3 million unit cases in 2013 of which 72.2% were sparkling beverages, 9.9% was water, 13.4% were bulk water and 4.5% were still beverages. Excluding the integration of these territories, volume decreased 0.4% to 1,864.2 million unit cases. Organically, Coca-Cola FEMSA’s bottled water portfolio grew 5.1%, mainly driven by the performance of theCiel brand in Mexico. Coca-Cola FEMSA’s still beverage divisionscategory grew 3.7% mainly due to the performance of the Jugos del Valle portfolio in the division. These increases partially compensated for the flat volumes in sparkling beverages and a 3.5% decline in the bulk water business.

In 2012, multiple serving presentations represented 66.2% of total sparkling beverages sales volume in Mexico (including Grupo Tampico, Grupo CIMSA and Grupo Fomento Queretano), a 140 basis points decrease compared to 2011; and 56.1% of total sparkling beverages sales volume in Central America, a 30 basis points increase compared to 2011. In 2012, returnable packaging, as a percentage of total sparkling beverage sales volume, accounted for 33.7% in Mexico (including Grupo Tampico, Grupo CIMSA and Grupo Fomento Queretano), a 200 basis points increase compared to 2011; and 33.6% in Central America, a 190 basis points increase compared to 2011.

In 2012, Coca-Cola FEMSA’s sparkling beverages volume as a percentage of total sales volume in its Mexico and Central America division (including Grupo Tampico, Grupo CIMSA and Grupo Fomento Queretano) decreased from 74.9% in 2011 to 73.0% in 2012, mainly due to the integration, in 2011, of Grupo Tampico and Grupo CIMSA in Mexico. FEMSA Comercio’s revenues increased 19.0% to Ps. 74,112 million, mainly driven by the openingMexico, which have a higher mix of 1,135 net new stores combined with an average increase of 9.2%bulk water in same-store sales.their portfolios.

Gross Profit

Consolidated gross profit increased 19.8% to Ps. 85,035 millionTotal sales volume in 2011 compared to Ps. 70,970 million in 2010, driven by Coca-Cola FEMSA. Gross margin increased by 0.1 percentage points, from 41.8% of consolidated total revenues in 2010 to 41.9% in 2011.

Income from Operations

Consolidated operating expenses increased 20.0% to Ps. 58,131 million in 2011 compared to Ps. 48,441 million in 2010. The majority of this increase resulted from Coca-Cola FEMSA and additional operating expenses at FEMSA Comercio, resulting from accelerated store expansion. As a percentage of total revenues, consolidated operating expenses increased from 28.5% in 2010 to 28.6% in 2011.

Consolidated administrative expenses increased 6.2% to Ps. 8,249 million in 2011 compared to Ps. 7,766 million in 2010. As a percentage of total revenues, consolidated administrative expenses decreased from 4.6% in 2010 to 4.1% in 2011.

Consolidated selling expenses increased 22.6% to Ps. 49,882 million in 2011 as compared to Ps. 40,675 million in 2010. This increase was attributable to greater selling expenses at Coca-Cola FEMSA and FEMSA Comercio. As a percentage of total revenues, selling expenses increased 0.5 percentage points, from 24.0% in 2010 to 24.5% in 2011.

Consolidated income from operations increased 19.4% to Ps. 26,904 million in 2011 as compared to Ps. 22,529 million in 2010, driven by Coca-Cola FEMSA and FEMSA Comercio. Consolidated operating margin remained stable at 13.3% as a percentage of 2011 consolidated total revenues.

Some of our subsidiaries pay management fees to us in consideration for corporate services we provide to them. These fees are recorded as administrative expenses in the respective business segments. Our subsidiaries’ payments of management fees are eliminated in consolidation and, therefore, have no effect on our consolidated operating expenses.

Coca-Cola FEMSA

Total Revenues

Coca-Cola FEMSA total revenues increased 20.5% to Ps. 124,715 million in 2011, compared to Ps. 103,456 million in 2010 as a result of double-digit total revenue growth in its South America andFEMSA’s Mexico and Central America divisionsdivision (including Grupo Tampico, Grupo CIMSA and Grupo Fomento Queretano) reached 1,871.5 million unit cases in 2012, an increase of 23.9% compared to 1,510.8 million unit cases in 2011. The non-comparable effect of the integration of the beverage divisions ofGrupo Fomento Queretano, Grupo Tampico and Grupo CIMSA in its Mexican territories during the fourth quarterMexico contributed 322.7 million unit cases in 2012 of 2011.which 62.5% were sparkling beverages, 5.1% bottled water, 27.9% bulk water and 4.5% still beverages. Excluding the integration of the beverage divisions of Grupo

Tampico and Grupo CIMSA in Mexico, total revenuesthese territories, volume grew approximately 19% in 2011. On a currency neutral basis and excluding the recently merged franchise territories in Mexico, total revenues1.9% to 1,538.8 million unit cases. Organically sparkling beverages sales volume increased approximately 16% in 2011. Consolidated average price per unit case increased 13.8%, reaching Ps. 45.38 in 20112.5% as compared to Ps. 39.892011. The bottled water category, including bulk water, decreased 2.6%. The still beverage category increased 8.9%.

South America (Excluding Venezuela). Coca-Cola FEMSA’s product portfolio in 2010.South America consists mainly ofCoca-Cola trademark beverages, including theJugos del Valle line of juice-based beverages in Colombia and Brazil and theKaiser beer brands in Brazil, which we sell and distribute.

ConsolidatedIn 2010, Coca-Cola FEMSA incorporated ready to drink beverages under theMatte Leao brand in Brazil. During 2011, as part of Coca-Cola FEMSA’s continuous effort to develop non-carbonated beverages, it launchedCepita in non-returnable PET bottles andHi-C, an orangeade, both in Argentina. During 2013, as part of Coca-Cola FEMSA’s efforts to foster sparkling beverage per capita consumption in Brazil, it reinforced the 2.0-liter returnable plastic bottle for theCoca-Cola brand and introduced two single-serve 0.2 and 0.3 liter presentations. Per capita consumption of Coca-Cola FEMSA’s beverages in Colombia, Brazil and Argentina was 150.7, 253.0 and 457.3 eight-ounce servings, respectively, in 2013.

The following table highlights historical total sales volume reached 2,648.6and sales volume mix in South America (excluding Venezuela), not including beer:

   Year Ended December 31, 
   2013(1)   2012   2011 

Total Sales Volume

  

Total (millions of unit cases)

   1,028.1     967.0     948.1  

Growth (%)

   6.3     2.0     4.3  
   (in percentages) 

Unit Case Volume Mix by Category

  

Sparkling beverages

   84.1     84.9     85.9  

Water(2)

   10.1     10.0     9.2  

Still beverages

   5.8     5.1     4.9  
  

 

 

   

 

 

   

 

 

 

Total

   100.0     100.0     100.0  
  

 

 

   

 

 

   

 

 

 

(1)Includes volume from the operations of Companhia Fluminense from September 2013 and Spaipa from November 2013.

(2)Includes bulk water volume.

Total sales volume in Coca-Cola FEMSA’s South America division, excluding Venezuela, increased 6.3% to 1,028.1 million unit cases in 2011,2013 as compared to 2,499.5 million unit cases2012, as a result of growth in 2010,Colombia and Argentina and the integration of Companhia Fluminense and Spaipa in its Brazilian territories. These effects compensated for an increaseorganic volume decline in Brazil. Excluding the non-comparable effect of 6.0%. Volume growth resulted from increases in sparkling beverages, which accounted for approximately 80% of incrementalCompanhia Fluminense and Spaipa, volumes driven byremained flat as compared with the Coca-Cola brand. The previous year. On the same basis, the still beverage category grew 14.3%, mainly driven by the Jugos del Valle line of business in Mexico,Colombia and Brazil and the performance ofFUZE tea in the division. Coca-Cola FEMSA’s bottled water portfolio, including bulk water, increased 3.8% mainly driven by theBonaqua brand in Argentina and theBrisa brand in Colombia. These increases compensated for a 1.2% decline in the sparkling beverage portfolio.

In 2013, returnable packaging, as a percentage of total sparkling beverage sales volume, accounted for 37.2% in Colombia, a decrease of 250 basis points as compared to 2012; 22.0% in Argentina, a decrease of 690 basis points and 16.0% in Brazil, excluding the non-comparable effect of Companhia Fluminense and Spaipa, a 170 basis points increase compared to 2012. In 2013, multiple serving presentations represented 66.7%, 85.2% and 72.9% of total sparkling beverages sales volume in Colombia, Argentina and Brazil on an organic basis, respectively.

Total sales volume in Coca-Cola FEMSA’s South America division, excluding Venezuela, andwas 967.0 million unit cases in 2012, an increase of 2.0% compared to 948.1 million unit cases in 2011. Growth in sparkling beverages, mainly driven by sales of theHi-CCoca-Cola orangeadebrand in Argentina and theFanta brand in Brazil and Colombia, accounted for the majority of the growth during the year. Coca-Cola FEMSA’s growth in still beverages was primarily driven by the Jugos del Valle line of products in Brazil and theCepita juice brand in Argentina contributed with approximately 15%Argentina. The growth in sales volume of the incremental volumes, and the bottled water category represented the balance. Excluding the integration of the beverage divisions of Grupo Tampico and Grupo CIMSA in Mexico, volumes grew 4.0% to 2,599.7 million unit cases.

Gross Profit

Cost of sales increased 21.5% to Ps. 67,488 million in 2011 compared to Ps. 55,534 million in 2010, as a result of higher sweetener and PET costs across Coca-Cola FEMSA’s operations, which were partially offsetwater portfolio, including bulk water, was driven mainly by the appreciation of the average exchange rates of the Brazilian real, the Colombian pesoCrystal brand in Brazil and the Mexican peso as applied to Coca-Cola FEMSA’s U.S. dollar-denominated raw material costs. Gross profit increased 19.4% to Ps. 57,227 millionBrisa brand in 2011, as compared to 2010. Coca-Cola FEMSA’s gross margin decreased 0.4 percentage points to 45.9% in 2011.

Operating ExpensesColombia.

Operating expenses increased 20.2% to Ps. 37,075 million in 2011. AsIn 2012, returnable packaging, as a percentage of total revenues, operating expenses remainedsparkling beverage sales volume, accounted for 40.4% in Colombia, remaining flat at 29.7% in 2011 as compared to 29.8%2011; 28.9% in 2010.Argentina, an increase of 110 basis points and 14.4% in Brazil, a 150 basis points decrease compared to 2011. In 2012, multiple serving presentations represented 62.9%, 85.2% and 72.5% of total sparkling beverages sales volume in Colombia, Argentina and Brazil, respectively.

Coca-Cola FEMSA continues to distribute and sell theIncomeKaiser beer portfolio in its Brazilian territories through the 20-year term, consistent with the arrangements in place with Cervejarias Kaiser, a subsidiary of the Heineken Group, since 2006, prior to the acquisition of Cervejarias Kaiser by Cuauhtémoc Moctezuma Holding, S.A. de C.V., formerly known as FEMSA Cerveza. Beginning in the second quarter of 2005, Coca-Cola FEMSA ceased including beer that it distributes in Brazil in its reported sales volumes.

Venezuela. Coca-Cola FEMSA’s product portfolio in Venezuela consists ofCoca-Cola trademark beverages. Per capita consumption of Coca-Cola FEMSA’s beverages in Venezuela during 2013 was 184.8 eight-ounce servings. At the end of 2011, Coca-Cola FEMSA launchedDel Valle Fresh, an orangeade, in Venezuela, which contributed significantly to incremental volume growth in this country during 2012. During 2012, Coca-Cola FEMSA launched two new presentations for its sparkling beverage portfolio: a 0.355-liter non-returnable PET presentation and a 1-liter non-returnable PET presentation.

The following table highlights historical total sales volume and sales volume mix in Venezuela:

   Year Ended December 31, 
   2013   2012   2011 

Total Sales Volume

  

Total (millions of unit cases)

   222.9     207.7     189.8  

Growth (%)

   7.3     9.4     (10.0
   (in percentages) 

Unit Case Volume Mix by Category

  

Sparkling beverages

   85.6     87.9     91.7  

Water(1)

   6.9     5.6     5.4  

Still beverages

   7.5     6.5     2.9  
  

 

 

   

 

 

   

 

 

 

Total

   100.0     100.0     100.0  
  

 

 

   

 

 

   

 

 

 

(1)Includes bulk water volume.

Coca-Cola FEMSA has implemented a product portfolio rationalization strategy that allows it to minimize the impact of certain operating disruptions that have been recurrent in Venezuela over the last several years related to difficulties in accessing raw materials due to the delay in obtaining the corresponding import authorizations. In addition, from Operations

Income from operationstime to time, Coca-Cola FEMSA experiences operating disruptions due to prolonged negotiations of collective bargaining agreements. Despite these difficulties, Coca-Cola FEMSA’s beverage volume increased 18.0% to Ps. 20,152 million7.3% in 2011,2013 as compared to Ps. 17,0792012.

Total sales volume increased 7.3% to 222.9 million unit cases in 2010 driven by Coca-Cola FEMSA’s South America division. Operating margin was 16.2% in 2011, a contraction of 0.3 percentage points2013, as compared to 2010.207.7 million unit cases in 2012. The sales volume in the sparkling beverage category grew 4.5%, driven by the strong performance of theCoca-Cola brand, which grew 10.0%. The bottled water business, including bulk water, grew 33.2% mainly driven by theNevada brand. The still beverage category increased 23.5%, due to the performance of theDel Valle Fresh orangeade andKapo.

In 2013, multiple serving presentations represented 80.9% of total sparkling beverages sales volume in Venezuela, a 100 basis points increase compared to 2012. In 2013, returnable presentations represented 6.8% of total sparkling beverages sales volume in Venezuela, a an 80 basis points decrease compared to 2012.

In 2012, multiple serving presentations represented 79.9% of total sparkling beverages sales volume in Venezuela, a 140 basis points increase compared to 2011. In 2012, returnable presentations represented 7.5% of total sparkling beverages sales volume in Venezuela, a 50 basis points decrease compared to 2011. Total sales volume was 207.7 million unit cases in 2012, an increase of 9.4% compared to 189.8 million unit cases in 2011.

Seasonality

Sales of Coca-Cola FEMSA’s products are seasonal, as its sales levels generally increase during the summer months of each country and during the Christmas holiday season. In Mexico, Central America, Colombia and Venezuela, Coca-Cola FEMSA typically achieves its highest sales during the summer months of April through September as well as during the Christmas holidays in December. In Brazil and Argentina, Coca-Cola FEMSA’s highest sales levels occur during the summer months of October through March and the Christmas holidays in December.

Marketing

Coca-Cola FEMSA, in conjunction with The Coca-Cola Company, has developed a marketing strategy to promote the sale and consumption of its products. Coca-Cola FEMSA relies extensively on advertising, sales promotions and retailer support programs to target the particular preferences of its consumers. Coca-Cola FEMSA’s consolidated marketing expenses in 2013, net of contributions by The Coca-Cola Company, were Ps. 5,391 million. The Coca-Cola Company contributed an additional Ps.4,206 million in 2013, which mainly includes contributions for coolers, bottles and cases. Through the use of advanced information technology, Coca-Cola FEMSA has collected customer and consumer information that allow it to tailor its marketing strategies to target different types of customers located in each of its territories and to meet the specific needs of the various markets it serves.

Retailer Support Programs. Support programs include providing retailers with point-of-sale display materials and consumer sales promotions, such as contests, sweepstakes and the giveaway of product samples.

Coolers. Coolers play an integral role in Coca-Cola FEMSA’s clients’ plans for success. Increasing both cooler coverage and the number of cooler doors among its retailers is important to ensure that Coca-Cola FEMSA’s wide variety of products are properly displayed, while strengthening its merchandising capacity in the traditional sales channel to significantly improve its point-of-sale execution.

Advertising. Coca-Cola FEMSA advertises in all major communications media. Coca-Cola FEMSA focuses its advertising efforts on increasing brand recognition by consumers and improving its customer relations. National advertising campaigns are designed and proposed by The Coca-Cola Company’s local affiliates in the countries in which Coca-Cola FEMSA operates, with Coca-Cola FEMSA’s input at the local or regional level. Point-of-sale merchandising and advertising efforts are proposed and implemented by Coca-Cola FEMSA, with a focus on increasing its connection with customers and consumers.

Channel Marketing. In order to provide more dynamic and specialized marketing of its products, Coca-Cola FEMSA’s strategy is to classify its markets and develop targeted efforts for each consumer segment or distribution channel. Coca-Cola FEMSA’s principal channels are small retailers, “on-premise” consumption such as restaurants and bars, supermarkets and third party distributors. Presence in these channels entails a comprehensive and detailed analysis of the purchasing patterns and preferences of various groups of beverage consumers in each of the different types of locations or distribution channels. In response to this analysis, Coca-Cola FEMSA tailors its product, price, packaging and distribution strategies to meet the particular needs of and exploit the potential of each channel.

Multi-Segmentation. Coca-Cola FEMSA has implemented a multi-segmentation strategy in all of its markets. These strategies consist of the implementation of different product/price/package portfolios by market cluster or group. These clusters are defined based on consumption occasion, competitive intensity and socio-economic levels, rather than solely on the types of distribution channels.

Client Value Management. Coca-Cola FEMSA has been transforming its commercial models to focus on its customers’ value potential using a value-based segmentation approach to capture the industry’s potential. Coca-Cola FEMSA started the rollout of this new model in its Mexico, Central America, Colombia and Brazil operations in 2009. As of the end of 2013, Coca-Cola FEMSA has covered the totality of the volumes in every operation except for Venezuela and the recently integrated franchises of Grupo Yoli in Mexico and Companhia Fluminense and Spaipa in Brazil.

Coca-Cola FEMSA believes that the implementation of these strategies described above also enables it to respond to competitive initiatives with channel-specific responses as opposed to market-wide responses. In addition, it allows Coca-Cola FEMSA to be more efficient in the way it goes to market and invests its marketing resources in those segments that could provide a higher return. Coca-Cola FEMSA’s marketing, segmentation and distribution activities are facilitated by its management information systems. Coca-Cola FEMSA has invested significantly in creating these systems, including in hand-held computers to support the gathering of product, consumer and delivery information for most of the sales routes throughout its territories.

Product Sales and Distribution

The following table provides an overview of Coca-Cola FEMSA’s distribution centers and the retailers to which it sell its products:

Product Distribution Summary

as of December 31, 2013

   Mexico and Central America(1)   South  America(2)   Venezuela 

Distribution centers

   176     70     34  

Retailers(3)

   993,522     769,955     183,879  

(1)Includes Mexico, Guatemala, Nicaragua, Costa Rica and Panama.

(2)Includes Colombia, Brazil and Argentina.

(3)Estimated.

Coca-Cola FEMSA continuously evaluates its distribution model in order to fit with the local dynamics of the marketplace and analyze the way it goes to market, recognizing different service needs from its customers, while looking for a more efficient distribution model. As part of this strategy, Coca-Cola FEMSA is rolling out a variety of new distribution models throughout its territories looking for improvements in its distribution network.

Coca-Cola FEMSA uses several sales and distribution models depending on market, geographic conditions and the customer’s profile: (1) the pre-sale system, which separates the sales and delivery functions, permitting trucks to be loaded with the mix of products that retailers have previously ordered, thereby increasing both sales and distribution efficiency, (2) the conventional truck route system, in which the person in charge of the delivery makes immediate sales from inventory available on the truck, (3) a hybrid distribution system, where the same truck carries product available for immediate sale and product previously ordered through the pre-sale system, (4) the telemarketing system, which could be combined with pre-sales visits and (5) sales through third-party wholesalers of Coca-Cola FEMSA’s products.

As part of the pre-sale system, sales personnel also provide merchandising services during retailer visits, which Coca-Cola FEMSA believes enhance the shopper experience at the point of sale. Coca-Cola FEMSA believes that an adequate number of service visits to retailers and frequency of deliveries are essential elements in an effective selling and distribution system for its products.

Coca-Cola FEMSA’s distribution centers range from large warehousing facilities and re-loading centers to small deposit centers. In addition to Coca-Cola FEMSA’s fleet of trucks, Coca-Cola FEMSA distributes its products in certain locations through electric carts and hand-trucks in order to comply with local environmental and traffic regulations. In some of Coca-Cola FEMSA’s territories, it retains third parties to transport its finished products from the bottling plants to the distribution centers.

Mexico. Coca-Cola FEMSA contracts with one of our subsidiaries for the transportation of finished products to its distribution centers from its production facilities. From the distribution centers, Coca-Cola FEMSA then distributes its finished products to retailers through its own fleet of trucks.

In Mexico, Coca-Cola FEMSA sells a majority of its beverages at small retail stores to consumers who may take the beverages for consumption at home or elsewhere. Coca-Cola FEMSA also sells products through the “on-premise” consumption segment, supermarkets and other locations. The “on-premise” consumption segment consists of sales through sidewalk stands, restaurants, bars and various types of dispensing machines as well as sales through point-of-sale programs in stadiums, concert halls, auditoriums and theaters.

Brazil. In Brazil, Coca-Cola FEMSA sold 31.9% of its total sales volume through supermarkets in 2013. Also in Brazil, Coca-Cola FEMSA distributes its finished products to retailers through a combination of its own fleet of trucks and third party distributors, while Coca-Cola FEMSA maintains control over the selling function. In designated zones in Brazil, third-party distributors purchase Coca-Cola FEMSA’s products at a discount from the wholesale price and resell the products to retailers.

Territories other than Mexico and Brazil. Coca-Cola FEMSA distributes its finished products to retailers through a combination of its own fleet of trucks and third party distributors. In most of Coca-Cola FEMSA’s territories, an important part of its total sales volume is sold through small retailers, with low supermarket penetration.

Competition

Although Coca-Cola FEMSA believes that its products enjoy wider recognition and greater consumer loyalty than those of its principal competitors, the markets in the territories in which Coca-Cola FEMSA operates are highly competitive. Coca-Cola FEMSA’s principal competitors are localPepsi bottlers and other bottlers and distributors of national and regional beverage brands. Coca-Cola FEMSA faces increased competition in many of its territories from B brands. A number of Coca-Cola FEMSA’s competitors in Central America, Venezuela, Brazil and Argentina offer beer in addition to sparkling beverages, still beverages, and water, which may enable them to achieve distribution efficiencies.

Price discounting and packaging have joined consumer sales promotions, customer service and non-price retailer incentives as the primary means of competition among bottlers. Coca-Cola FEMSA competes by seeking to offer products at an attractive price in the different segments in its markets and by building on the value of its brands. Coca-Cola FEMSA believes that the introduction of new products and new presentations has been a significant competitive technique that allows it to increase demand for its products, provide different options to consumers and increase new consumption opportunities.See “—Sales Overview.”

Mexico and Central America. Coca-Cola FEMSA’s principal competitors in Mexico are bottlers ofPepsi products, whose territories overlap but are not co-extensive with its own. Coca-Cola FEMSA competes with Organización Cultiba, S.A.B. de C.V., a joint venture formed by Grupo Embotelladoras Unidas, S.A.B. de C.V., the formerPepsi bottler in central and southeast Mexico, a subsidiary of PepsiCo, and Empresas Polar, S.A., the leading beer distributor andPepsi bottler in Venezuela. Coca-Cola FEMSA’s main competition in the juice category in Mexico is Grupo Jumex. In the water category,Bonafont, a water brand owned by Grupo Danone, is Coca-Cola FEMSA’s main competition. In addition, Coca-Cola FEMSA competes with Cadbury Schweppes in sparkling beverages and with other national and regional brands in its Mexican territories, as well as “B brand” producers, such as Ajemex, S.A. de C.V. and Consorcio AGA, S.A. de C.V., that offer various presentations of sparkling and still beverages.

In the countries that comprise Coca-Cola FEMSA’s Central America region, its main competitors arePepsi andBig Cola bottlers. In Guatemala and Nicaragua, Coca-Cola FEMSA competes with a joint venture between AmBev and The Central American Bottler Corporation. In Costa Rica, Coca-Cola FEMSA’s principal competitor is Florida Bebidas S.A., subsidiary of Florida Ice and Farm Co. In Panama, Coca-Cola FEMSA’s main competitor is Cervecería Nacional, S.A. Coca-Cola FEMSA also faces competition from “B brands” offering multiple serving size presentations in some Central American countries.

South America (excluding Venezuela). Coca-Cola FEMSA’s principal competitor in Colombia is Postobón, a well-established local bottler that sells flavored sparkling beverages (under the brandsPostobón andColombiana), some of which have a wide consumption preference, such asmanzana Postobón (apple Postobón), which is the second most popular flavor in the Colombian sparkling beverage industry in terms of total sales volume. Postobón also sellsPepsi products. Postobón is a vertically integrated producer, the owners of which hold other significant commercial interests in Colombia. Coca-Cola FEMSA also competes with low-price producers, such as the producers ofBig Cola, which principally offer multiple serving size presentations in the sparkling and still beverage industry.

In Brazil, Coca-Cola FEMSA competes against AmBev, a Brazilian company with a portfolio of brands that includesPepsi, local brands with flavors such as guaraná, and proprietary beer brands. Coca-Cola FEMSA also competes against “B brands” or “Tubainas,” which are small, local producers of low-cost flavored sparkling beverages in multiple serving presentations that represent a significant portion of the sparkling beverage market.

In Argentina, Coca-Cola FEMSA’s main competitor is Buenos Aires Embotellador S.A., or BAESA, aPepsi bottler, which is owned by Argentina’s principal brewery, Quilmes Industrial S.A., and indirectly controlled by AmBev. In addition, Coca-Cola FEMSA competes with a number of competitors offering generic, low-priced sparkling beverages as well as many other generic products and private label proprietary supermarket brands.

Venezuela. In Venezuela, Coca-Cola FEMSA’s main competitor is Pepsi-Cola Venezuela, C.A., a joint venture formed between PepsiCo and Empresas Polar, S.A., the leading beer distributor in the country. Coca-Cola FEMSA also competes with the producers ofBig Cola in part of this country.

Raw Materials

Pursuant to its bottler agreements, Coca-Cola FEMSA is authorized to manufacture, sell and distributeCoca-Cola trademark beverages within specific geographic areas, and Coca-Cola FEMSA is required to purchase in all of its territories for allCoca-Cola trademark beverages concentrate from companies designated by The Coca-Cola Company and sweeteners from companies authorized by The Coca-Cola Company. Concentrate prices for sparkling beverages are determined as a percentage of the weighted average retail price in local currency net of applicable taxes. Although The Coca-Cola Company has the right to unilaterally set the price of concentrates, in practice this percentage has historically been set pursuant to periodic negotiations with The Coca-Cola Company.

In the past, The Coca-Cola Company has increased concentrate prices for sparkling beverages in some of the countries in which Coca-Cola FEMSA operates. Most recently, The Coca-Cola Company informed Coca-Cola FEMSA that it will gradually increase concentrate prices for sparkling beverages over a five-year period in Panama and Costa Rica beginning in 2014. Based on Coca-Cola FEMSA’s estimates, it does not expect this increase to have a material effect on its results. The Coca-Cola Company may unilaterally increase concentrate prices again in the future and Coca-Cola FEMSA may not be successful in negotiating or implementing measures to mitigate the negative effect this may have in the prices of its products or its results. See “Item 10. Additional Information—Material Contracts—Material Contracts Relating to Coca-Cola FEMSA—Cooperation Framework with The Coca-Cola Company.”

In addition to concentrate, Coca-Cola FEMSA purchases sweeteners, carbon dioxide, resin and preforms to make plastic bottles, finished plastic and glass bottles, cans, caps and fountain containers, as well as other packaging materials and raw materials. Sweeteners are combined with water to produce basic syrup, which is added to the concentrate as the sweetener for most of Coca-Cola FEMSA’s beverages. Coca-Cola FEMSA’s bottler agreements provide that, with respect toCoca-Colatrademark beverages, these materials may be purchased only from suppliers approved by The Coca-Cola Company, including certain of our affiliates. Prices for packaging materials and HFCS historically have been determined with reference to the U.S. dollar, although the local currency equivalent in a particular country is subject to price volatility in accordance with changes in exchange rates. Coca-Cola FEMSA’s most significant packaging raw material costs arise from the purchase of resin, plastic preforms to make plastic bottles and finished plastic bottles, which Coca-Cola FEMSA obtains from international and local producers. The prices of these materials are related to crude oil prices and global resin supply. In recent years Coca-Cola FEMSA has experienced volatility in the prices we pay for these materials. Across its territories, Coca-Cola FEMSA’s average price for resin in U.S. dollars remained flat in 2013 as compared to 2012.

Under Coca-Cola FEMSA’s agreements with The Coca-Cola Company, it may use raw or refined sugar or HFCS as sweeteners in its products. Sugar prices in all of the countries in which Coca-Cola FEMSA operates, other than Brazil, are subject to local regulations and other barriers to market entry that cause Coca-Cola FEMSA to pay in excess of international market prices for sugar in certain countries. In recent years, international sugar prices experienced significant volatility. Across Coca-Cola FEMSA’s territories, its average price for sugar in U.S. dollars decreased approximately 15% in 2013 as compared to 2012.

Coca-Cola FEMSA categorizes water as a raw material in its business. Coca-Cola FEMSA obtains water for the production of some of its natural spring water products, such asManantialandCrystal, from spring water pursuant to concessions granted.See “Item 4. Information on the Company—Regulatory Matters—Water Supply.”

None of the materials or supplies that Coca-Cola FEMSA uses is presently in short supply, although the supply of specific materials could be adversely affected by strikes, weather conditions, governmental controls, national emergency situations, water shortages or the failure to maintain its existing water concessions.

Mexico and Central America. In Mexico, Coca-Cola FEMSA purchases its returnable plastic bottles from Graham Packaging México, S.A. de C.V., known as Graham, which is the exclusive supplier of returnable plastic bottles to The Coca-Cola Company and its bottlers in Mexico. Coca-Cola FEMSA mainly purchases resin from Indorama Ventures Polymers México, S. de R.L. de C.V. (formerly Arteva Specialties, S. de R.L. de C.V.), M. & G. Polímeros México, S.A. de C.V. and DAK Resinas Americas Mexico, S.A. de C.V., which ALPLA México, S.A. de C.V., known as ALPLA, and Envases Universales de México, S.A.P.I. de C.V. manufacture into non-returnable plastic bottles for Coca-Cola FEMSA.

Coca-Cola FEMSA purchases all of its cans from Fábricas de Monterrey, S.A. de C.V., known as FAMOSA, and Envases Universales de México, S.A.P.I. de C.V., through Promotora Mexicana de Embotelladoras, S.A. de C.V., known as PROMESA, a company owned by variousCoca-Cola bottlers, in which, as of April 4, 2014, Coca-Cola FEMSA held a 35.0% equity interest. Coca-Cola FEMSA mainly purchases its glass bottles from EXCO Integral Services, S.A. de C.V. (formerly Compañía Vidriera, S.A. de C.V., or VITRO), FEVISA Industrial, S.A. de C.V., known as FEVISA, and Glass & Silice, S.A. de C.V.

Coca-Cola FEMSA purchases sugar from, among other suppliers, Piasa and Beta San Miguel, S.A. de C.V., both sugar cane producers in which, as of April 4, 2014, Coca-Cola FEMSA held a 36.3% and 2.7% equity interest, respectively. Coca-Cola FEMSA purchases HFCS from CP Ingredientes, S.A. de C.V. and Almidones Mexicanos, S.A. de C.V., known as Almex.

Sugar prices in Mexico are subject to local regulations and other barriers to market entry that cause Coca-Cola FEMSA to pay higher prices than those paid in the international market for sugar. As a result, sugar prices in Mexico have no correlation to international market prices for sugar. In 2013, sugar prices in Mexico decreased approximately 17% as compared to 2012.

In Central America, the majority of Coca-Cola FEMSA’s raw materials such as glass and plastic bottles are purchased from several local suppliers. Coca-Cola FEMSA purchases all of its cans from PROMESA. Sugar is available from suppliers that represent several local producers. Local sugar prices, in the countries that comprise the region, have increased mainly due to volatility in international prices. In Costa Rica, Coca-Cola FEMSA acquires plastic non-returnable bottles from ALPLA C.R. S.A., and in Nicaragua Coca-Cola FEMSA acquires such plastic bottles from ALPLA Nicaragua, S.A.

South America (excluding Venezuela). In Colombia, Coca-Cola FEMSA uses sugar as a sweetener in most of its products, which it buy from several domestic sources. Coca-Cola FEMSA purchases plastic bottles from Amcor and Tapón Corona de Colombia S.A. Coca-Cola FEMSA purchases all its glass bottles from Peldar O-I and cans from Crown, both suppliers in which Grupo Ardila Lulle, owners of Coca-Cola FEMSA’s competitor Postobón, own a minority equity interest. Glass bottles and cans are available only from these local sources; however, Coca-Cola FEMSA is currently exploring alternative sources.

Sugar is available in Brazil at local market prices, which historically have been similar to international prices. Sugar prices in Brazil in recent periods have been volatile, mainly due to the increased demand for sugar cane for production of alternative fuels, and Coca-Cola FEMSA’s average acquisition cost for sugar in 2013 decreased approximately 5.0% as compared to 2012.See “Item 11. Quantitative and Qualitative Disclosures about Market Risk—Commodity Price Risk.” Coca-Cola FEMSA purchases glass bottles, plastic bottles and cans from several domestic and international suppliers.

In Argentina, Coca-Cola FEMSA mainly uses HFCS that it purchase from several different local suppliers as a sweetener in its products. Coca-Cola FEMSA purchases glass bottles, plastic cases and other raw materials from several domestic sources. Coca-Cola FEMSA purchases plastic preforms, as well as returnable plastic bottles, at competitive prices from Embotelladora del Atlántico S.A., a local subsidiary of Embotelladora Andina S.A., aCoca-Cola bottler with operations in Argentina, Chile and Brazil, and other local suppliers. Coca-Cola FEMSA also acquires plastic preforms from ALPLA Avellaneda S.A. and other suppliers.

Venezuela. In Venezuela, Coca-Cola FEMSA uses sugar as a sweetener in most of its products, which it purchase mainly from the local market. Since 2003, from time to time, Coca-Cola FEMSA has experienced a sugar shortage due to lower domestic production and the inability of the predominant sugar importers to obtain permission to import in a timely manner. While sugar distribution to the food and beverages industry and to retailers is controlled by the government, Coca-Cola FEMSA did not experience any disruptions during 2013 with respect to access to sufficient sugar supply. However, we cannot assure you that Coca-Cola FEMSA will not experience disruptions in its ability to meet its sugar requirements in the future should the Venezuelan government impose restrictive measures. Coca-Cola FEMSA buys glass bottles from one local supplier, Productos de Vidrio, S.A., but there are alternative suppliers authorized by The Coca-Cola Company. Coca-Cola FEMSA acquires most of its plastic non-returnable bottles from ALPLA de Venezuela, S.A. and most of its aluminum cans from a local producer, Dominguez Continental, C.A.

Under current regulations promulgated by the Venezuelan authorities, Coca-Cola FEMSA’s ability and that of its suppliers to import some of the raw materials and other supplies used in its production could be limited, and access to the official exchange rate for these items, including, among others, concentrate, resin, aluminum, plastic caps, distribution trucks and vehicles is only achieved by obtaining proper approvals from the relevant authorities.

FEMSA Comercio

Overview and Background

FEMSA Comercio operates the largest chain of small-format stores in Mexico, measured in terms of number of stores as of December 31, 2013, mainly under the trade name OXXO. As of December 31, 2013, FEMSA Comercio operated 11,721 OXXO stores, of which 11,683 are located throughout the country, with a particularly strong presence in the northern part of Mexico, and the remaining 38 stores are located in Bogotá, Colombia.

FEMSA Comercio was established by FEMSA in 1978 when two OXXO stores were opened in Monterrey, one store in Mexico City and another store in Guadalajara. The motivating factor behind FEMSA’s entrance into the retail industry was to enhance beer sales through company-owned retail outlets as well as to gather information on customer preferences. In 2013, a typical OXXO store carried 3,091 different store keeping units (SKUs) in 31 main product categories.

In recent years, FEMSA Comercio has represented an effective distribution channel for our beverage products, as well as a rapidly growing point of contact with our consumers. Based on the belief that location plays a major role in the long-term success of a retail operation such as a small-format store, as well as a role in our continually improving ability to accelerate and streamline the new-store development process, FEMSA Comercio has focused on a strategy of rapid, profitable growth. FEMSA Comercio opened 1,135, 1,040 and 1,120 net new OXXO stores in 2011, 2012 and 2013, respectively. The accelerated expansion in the number of OXXO stores yielded total revenue growth of 12.9% to reach Ps. 97,572 million in 2013. OXXO same store sales increased an average of 2.4%, driven by an increased average customer ticket net of a decrease in store traffic. FEMSA Comercio performed approximately 3.2 billion transactions in 2013 compared to 3.0 billion transactions in 2012.

Business Strategy

A fundamental element of FEMSA Comercio’s business strategy is to utilize its position in the small-format store market to grow in a cost-effective and profitable manner. As a market leader in small-format store retailing, based on internal company surveys, management believes that FEMSA Comercio has an in-depth understanding of its markets and significant expertise in operating a national store chain. FEMSA Comercio intends to continue increasing its store base while capitalizing on the market knowledge gained at existing stores.

FEMSA Comercio has developed proprietary models to assist in identifying appropriate store locations, store formats and product categories. Its model utilizes location-specific demographic data and FEMSA Comercio’s experience in similar locations to fine tune the store format and product offerings to the target market. Market segmentation is becoming an important strategic tool, and it should increasingly allow FEMSA Comercio to improve the operating efficiency of each location and the overall profitability of the chain.

FEMSA Comercio has made and will continue to make significant investments in IT to improve its ability to capture customer information from its existing OXXO stores and to improve its overall operating performance. The majority of products carried through OXXO stores are bar-coded, and all OXXO stores are equipped with point-of-sale systems that are integrated into a company-wide computer network. To implement revenue management strategies, FEMSA Comercio created a division in charge of product category management for products, such as beverages, fast food and perishables, to enhance and better utilize its consumer information base and market intelligence capabilities. FEMSA Comercio utilizes a technology platform supported by an enterprise resource planning (ERP) system, as well as other technological solutions such as merchandising and point-of-sale systems, which will allow FEMSA Comercio to continue redesigning its key operating processes and enhance the usefulness of its market information going forward. In addition, FEMSA Comercio has expanded its operations by opening 4 new OXXO stores in Bogotá, Colombia in 2013.

FEMSA Comercio has adopted innovative promotional strategies in order to increase store traffic and sales. In particular, FEMSA Comercio sells high-frequency items such as beverages, snacks and cigarettes at competitive prices. FEMSA Comercio’s ability to implement this strategy profitably is partly attributable to the size of the OXXO chain, as FEMSA Comercio is able to work together with its suppliers to implement their revenue-management strategies through differentiated promotions. OXXO’s national and local marketing and promotional strategies are an effective revenue driver and a means of reaching new segments of the population while strengthening the OXXO brand. For example, the organization has refined its expertise in executing cross promotions (discounts on multi-packs or sales of complementary products at a special price) and targeted promotions to attract new customer segments, such as housewives, by expanding the offerings in the grocery product category in certain stores. FEMSA Comercio is also strengthening its capabilities to increasingly provide consumers with services such as utility bill payment and other basic transactions.

Store Locations

With 11,683 OXXO stores in Mexico and 38 OXXO stores in Colombia as of December 31, 2013, FEMSA Comercio operates the largest small-format store chain in Latin America measured by number of stores. OXXO stores are concentrated in the northern part of Mexico, but also have a growing presence in the rest of the country.

FEMSA Comercio

Regional Allocation of OXXO Stores in Mexico and Latin America(*)

as of December 31, 2013

LOGO

FEMSA Comercio has aggressively expanded its number of OXXO stores over the past several years. The average investment required to open a new OXXO store varies, depending on location and format and whether the store is opened in an existing retail location or requires construction of a new store. FEMSA Comercio is generally able to use supplier credit to fund the initial inventory of new OXXO stores.

Growth in Total RevenuesOXXO Stores

   Year Ended December 31,
   2013 2012 2011 2010 2009

Total OXXO stores

    11,721    10,601    9,561    8,426    7,334 

Store growth (% change over previous year)

    10.6%   10.9%   13.5%   14.9%   15.1%

FEMSA Comercio currently expects to continue the growth trend established over the past several years by emphasizing growth in areas of high economic potential in existing markets and by expanding in underserved and unexploited markets. Management believes that the southeast part of Mexico is particularly underserved by the small-format store industry.

The identification of locations and pre-opening planning in order to optimize the results of new stores are important elements in FEMSA Comercio’s growth plan. FEMSA Comercio continuously reviews store performance against certain operating and financial benchmarks to optimize the overall performance of the chain. Stores unable to maintain benchmark standards are generally closed. Between December 31, 2009 and 2013, the total number of OXXO stores increased by 4,387, which resulted from the opening of 4,507 new stores and the closing of 120 existing stores.

Competition

FEMSA Comercio, mainly through OXXO, competes in the overall retail market, which we believe is highly competitive. OXXO stores face competition from small-format stores like 7-Eleven, Super Extra, Super City, Círculo K stores and other numerous chains of retailers across Mexico, from other regional small-format retailers to small informal neighborhood stores. OXXO competes both for consumers and for new locations for stores and the managers to operate those stores. FEMSA Comercio operates in the 32 Mexican states and has much broader geographical coverage than any of its competitors in Mexico.

Market and Store Characteristics

Market Characteristics

FEMSA Comercio is placing increased emphasis on market segmentation and differentiation of store formats to more appropriately serve the needs of customers on a location-by-location basis. The principal segments include residential neighborhoods, commercial and office locations and stores near schools and universities, along with other types of specialized locations.

Approximately 66% of OXXO’s customers are between the ages of 15 and 35. FEMSA Comercio also segments the market according to demographic criteria, including income level.

OXXO Store Characteristics

The average size of an OXXO store is approximately 104 square meters of selling space, excluding space dedicated to refrigeration, storage or parking. The average constructed area of a store is approximately 187 square meters and, when parking areas are included, the average store size is approximately 424 square meters.

FEMSA Comercio—Operating Indicators

   Year Ended December 31,
   2013 2012 2011 2010 2009
   

(percentage increase compared to

previous year)

Total FEMSA Comercio revenues

    12.9%   16.6%   19.0%   16.3%   13.6%

OXXO same-store sales(1)

    2.4%   7.7%   9.2%   5.2%   1.3%

(1)Same-store sales growth is calculated by comparing the sales of stores for each year that have been in operation for more than 12 months with the sales of those same stores during the previous year.

Beer, cigarettes, soft drinks and other beverages and snacks represent the main product categories for OXXO stores. FEMSA Comercio has a distribution agreement with Cuauhtémoc Moctezuma (which is now part of the Heineken Group). As a result of this agreement, OXXO stores only carry beer brands produced and distributed by Cuauhtémoc Moctezuma. OXXO stores will continue to benefit from the existing relationship under which Cuauhtémoc Moctezuma will continue to be the exclusive supplier of beer to OXXO until June 2020.

Approximately 61% of OXXO stores are operated by independent managers responsible for all aspects of store operations. The managers are commission agents and are not employees of FEMSA Comercio. Each store manager is the legal employer of the store’s staff, which typically numbers six people per store. FEMSA Comercio continually invests in on-site operating personnel, with the objective of promoting loyalty, customer service and low personnel turnover in the stores.

Advertising and Promotion

FEMSA Comercio’s marketing efforts include both specific product promotions and image advertising campaigns. These strategies seek to increase store traffic and sales, and to reinforce the OXXO name and market position.

FEMSA Comercio manages its advertising on three levels depending on the nature and scope of the specific campaign: local or store-specific, regional and national. Store-specific and regional campaigns are closely monitored to ensure consistency with the overall corporate image of OXXO stores and to avoid conflicts with national campaigns. FEMSA Comercio primarily uses point of purchase materials, flyers, handbills and print and radio media for promotional campaigns, although television is used occasionally for the introduction of new products and services. The OXXO chain’s image and brand name are presented consistently across all stores, irrespective of location.

Inventory and Purchasing

FEMSA Comercio has placed considerable emphasis on improving operating performance. As part of these efforts, FEMSA Comercio continues to invest in extensive information management systems to improve inventory management. Electronic data collection has enabled FEMSA Comercio to reduce average inventory levels. Inventory replenishment decisions are carried out on a store-by-store basis.

Management believes that the OXXO chain’s scale of operations provides FEMSA Comercio with a competitive advantage in its ability to realize strategic alliances with suppliers. General category offerings are determined on a national level, although purchasing decisions are implemented on a local, regional or national level, depending on the nature of the product category. Given the fragmented nature of the retail industry in Mexico in general, Mexican producers of beer, soft drinks, bread, dairy products, snacks, cigarettes and other high-frequency products have established proprietary distribution systems with extensive direct distribution routes. As a result, approximately 58% of the OXXO chain’s total revenues increased 19.0%sales consist of products that are delivered directly to Ps. 74,112 millionthe stores by suppliers. Other products with longer shelf lives are distributed to stores by FEMSA Comercio’s distribution system, which includes 16 regional warehouses located in 2011 comparedMonterrey, Guadalajara, Mexicali, Mérida, León, Obregón, Puebla, Queretaro, Chihuahua, Reynosa, Saltillo, Tijuana, Toluca, Villahermosa and two in Mexico City. The distribution centers operate a fleet of approximately 783 trucks that make deliveries to Ps. 62,259 millioneach store approximately twice per week.

Seasonality

OXXO stores experience periods of high demand in 2010, primarilyDecember, as a result of the openingholidays, and in July and August, as a result of 1,135 netincreased consumption of beer and soft drinks during the hot summer months. The months of November and February are generally the weakest sales months for OXXO stores. In general, colder weather during these months reduces store traffic and consumption of cold beverages.

Entry into Drugstore Market

During 2013, FEMSA Comercio entered the drugstore market in Mexico through two transactions. FEMSA Comercio through CCF, closed the acquisition of Farmacias YZA, a leading drugstore operator in Southeast Mexico, headquartered in Merida, Yucatan. The founding shareholders of Farmacias YZA hold a 25% stake in CCF. Following this transaction, on May 13, 2013, CCF acquired Farmacias Moderna, a leading drugstore operator in the western state of Sinaloa.

The rationale for entering this new market is anchored on our belief that FEMSA Comercio has developed certain capabilities and skills that should be applicable and useful in the operation of other small retail formats. These capabilities include site selection, logistics, business processes, human resources, inventory and supplier management. The drugstore market in Mexico is very fragmented and FEMSA Comercio believes it is well equipped to create value by entering this market and pursuing a growth strategy that maximizes the opportunity.

Entry into Quick Service Restaurant Market

Following the same rationale that its capabilities and skills are well suited to different types of small-format retail, during 2013 FEMSA Comercio also entered the quick service restaurant market in Mexico through the 80% acquisition of Doña Tota. This is a leading regional chain specializing in Mexican food with a particularly strong presence in the northeast of the country. This acquisition presents FEMSA Comercio with the opportunity to grow Doña Tota’s stand-alone store base across the country, while also offering the benefit of advancing FEMSA Comercio’s prepared food capabilities and expertise.

Other Stores

FEMSA Comercio also operates other small-format stores, during 2011, togetherwhich include soft discount stores with an average increasea focus on perishables and liquor stores.

Equity Method Investment in same-store sales of 9.2%. the Heineken Group

As of December 31, 2011, there were2013, FEMSA owned a totalnon-controlling interest in the Heineken Group, one of 9,561 storesthe world’s leading brewers. As of December 31, 2013, our 20% economic interest in Mexico.the Heineken Group was comprised of 43,018,320 shares of Heineken Holding N.V. and 72,182,203 shares of Heineken N.V. For 2013, FEMSA recognized equity income of Ps. 4,587 million regarding its 20% economic interest in the Heineken Group; see note 10 to our audited consolidated financial statements.

As described above, FEMSA Comercio same-store sales increasedhas a distribution agreement with Cuauhtémoc Moctezuma (which is now a part of the Heineken Group) pursuant to which OXXO stores only carry beer brands produced and distributed by Cuauhtémoc Moctezuma. OXXO stores will continue to benefit from the existing relationship under which Cuauhtémoc Moctezuma will continue to be the exclusive supplier of beer to OXXO until June 2020. As of April 30, 2010, Coca-Cola FEMSA has agreed with Cervejarias Kaiser (also now part of the Heineken Group) to continue to distribute and sell theKaiser beer portfolio in Coca-Cola FEMSA’s Brazilian territories for a 20-year term beginning in 2003, consistent with the arrangement already in place. In addition, our logistic services, corporate and shared services subsidiary continues to provide certain services to Cuauhtémoc Moctezuma and its subsidiaries.

Other Business

Our other business consists of the following smaller operations that support our core operations:

Our logistics services subsidiary provides a broad range of logistics and vehicle maintenance services to Coca-Cola FEMSA, FEMSA Comercio and third-party clients in the beverages, consumer products and retail industries. It has operations in Mexico, Brazil, Colombia, Panama, Costa Rica and Nicaragua.

Our refrigeration business produces vertical and horizontal commercial refrigerators for the soft drink, beer and food industries, with an averageannual capacity of 9.2% compared510,840 units at December 31, 2013. In 2013, this business sold 412,202 refrigeration units, 35.4% of which were sold to 2010, driven byCoca-Cola FEMSA, and the remainder of which were sold to third parties.

Our corporate services subsidiary employs all of our corporate staff, including the personnel managing the areas of finance, corporate accounting, taxation, legal, financial and strategic planning, human resources, corporate affairs and internal audit. Through this subsidiary, we direct, control, supervise and review the operations of our sub-holding companies. As of December 31, 2013, FEMSA Comercio and our other business subsidiaries pay management fees for the services provided to them. In addition, Coca-Cola FEMSA has entered into a 4.6% increase in store trafficservices agreement pursuant to which it pays for specific services. As part of the Heineken transaction, the corporate and 4.3% in average ticket.

Gross Profit

Costshared services subsidiaries continue to provide some limited corporate services and shared services to subsidiaries of sales increased 18.0%Cuauhtémoc Moctezuma (now part of the Heineken Group), for which such companies continue to Ps. 48,636 million in 2011, below total revenue growth, compared with Ps. 41,220 million in 2010. As a result, gross profit reached Ps. 25,476 million in 2011, which represented a 21.1% increase from 2010. Gross margin expanded 0.6 percentage points to reach 34.4% of total revenues. This increase reflects a positive mix shift due to the growth of higher margin categories and a more effective collaboration and execution with key supplier partners combined with a more efficient use of promotion-related marketing resources.pay.

Income from OperationsDescription of Property, Plant and Equipment

Operating expenses increased 21.2% to Ps. 19,200 millionAs of December 31, 2013, we owned all of our manufacturing facilities and substantially all of our warehouses and distribution centers. Our properties primarily consisted of production and distribution facilities for our soft drink operations and office space. In addition, FEMSA Comercio owns approximately 11.8% of the OXXO store locations, while the other stores are located in 2011 comparedproperties that are rented under long-term lease arrangements with Ps. 15,839 million in 2010, largely driventhird parties.

The table below summarizes by country the growing numberinstalled capacity and percentage utilization of storesCoca-Cola FEMSA’s production facilities:

Bottling Facility Summary

As of December 31, 2013

Country        

  Installed  Capacity
(thousands of unit cases)
   Utilization(1)
(%)
 

Mexico

   2,857,805     61%  

Guatemala

   36,770     77%  

Nicaragua

   68,961     59%  

Costa Rica

   78,740     57%  

Panama

   54,755     57%  

Colombia

   542,058     50%  

Venezuela

   249,373     88%  

Brazil

   794,214     61%  

Argentina

   364,612     61%  

(1)Annualized rate.

The table below summarizes by country the location and facility area of each of Coca-Cola FEMSA’s production facilities.

Bottling Facilities by Location as of December 31, 2013

Country        

Location

Production Area

(thousands

of sq. meters)

Mexico

San Cristóbal de las Casas, Chiapas45
Cuautitlán, Estado de México35
Los Reyes la Paz, Estado de México50
Toluca, Estado de México242
León, Guanajuato124
Morelia, Michoacán50
Ixtacomitán, Tabasco117
Apizaco, Tlaxcala80
Coatepec, Veracruz142
La Pureza Altamira, Tamaulipas300
Poza Rica, Veracruz42
Pacífico, Estado de México89
Cuernavaca, Morelos37
Toluca, Estado de México (Ojuelos)41
San Juan del Río, Querétaro84
Querétaro, Querétaro80
Iguala, Guerrero8
Cayaco, Acapulco104

Country        

Location

Production Area

(thousands

of sq. meters)

Guatemala

Guatemala City46

Nicaragua

Managua54

Costa Rica

Calle Blancos, San José52
Coronado, San José14

Panama

Panama City29

Colombia

Barranquilla37
Bogotá, DC105
Bucaramanga26
Cali76
Manantial, Cundenamarca67
Medellín47

Venezuela

Antímano15
Barcelona141
Maracaibo68
Valencia100

Brazil

Campo Grande36
Jundiaí191
Mogi das Cruzes119
Belo Horizonte73
Porto Real108
Maringá160
Marilia159
Curitiba65
Baurú111

Argentina

Alcorta, Buenos Aires73
Monte Grande, Buenos Aires32

Insurance

We maintain an “all risk” insurance policy covering our properties (owned and leased), machinery and equipment and inventories as well as losses due to business interruptions. The policy covers damages caused by incremental expenses, such as thosenatural disaster, including hurricane, hail, earthquake and damages caused by human acts, including explosion, fire, vandalism and riot. We also maintain a freight transport insurance policy that covers damages to goods in transit. In addition, we maintain a liability insurance policy that covers product liability. We purchase our insurance coverage through an insurance broker. In 2013, the policies for “all risk” property insurance and freight transport insurance were issued by ACE Seguros, S.A. and the policy for liability insurance was issued by XL Insurance Mexico, S.A. de C.V. Our “all risk” coverage was partially reinsured in the international reinsurance market. We believe that our coverage is consistent with the coverage maintained by similar companies.

Capital Expenditures and Divestitures

Our consolidated capital expenditures, net of disposals, for the strengthening of FEMSA Comercio’s organizational structure, mainly IT-related,years ended December 31, 2013, 2012 and targeted marketing programs.

Administrative expenses increased 21.2% to2011 were Ps. 1,43817,882 million, in 2011, compared with Ps. 1,18615,560 million in 2010; however, as a percentage of sales, they remained stable at 1.9%.

Selling expenses increased 21.2% toand Ps. 17,76212,666 million in 2011 compared with Ps. 14,653 million in 2010.

Incomerespectively, and were for the most part financed from cash from operations increased 20.7%generated by our subsidiaries. These amounts were invested in the following manner:

   Year Ended December 31, 
   2013   2012   2011 
   (In millions of Mexican pesos) 

Coca-Cola FEMSA

  Ps.11,703    Ps. 10,259    Ps.7,862  

FEMSA Comercio

   5,683     4,707     4,186  

Other

   496     594     618  
  

 

 

   

 

 

   

 

 

 

Total

  Ps. 17,882    Ps.15,560    Ps. 12,666  

Coca-Cola FEMSA

In 2013, Coca-Cola FEMSA focused its capital expenditures on investments in (1) increasing production capacity, (2) placing coolers with retailers, (3) returnable bottles and cases, (4) improving the efficiency of its distribution infrastructure and (5) information technology. Through these measures, Coca-Cola FEMSA strives to Ps. 6,276 million in 2011 compared with Ps. 5,200 million in 2010, resulting in an operating margin expansion of 0.1 percentage points to 8.5% as a percentage of total revenues for the year, compared with 8.4% in 2010.improve its profit margins and overall profitability.

FEMSA Consolidated—Net IncomeComercio

FEMSA Comercio’s principal investment activity is the construction and opening of new stores. During 2013, FEMSA Comercio opened 1,120 net new OXXO stores. FEMSA Comercio invested Ps. 5,651 million in 2013 in the addition of new stores, warehouses and improvements to leased properties.

Regulatory Matters

Competition Legislation

TheOther ExpensesLey Federal de Competencia Económica (Federal Economic Competition Law or Mexican Competition Law) became effective on June 22, 1993. The Mexican Competition Law and theReglamento de la Ley Federal de Competencia Económica (Regulations under the Mexican Competition Law), effective as of October 13, 2007, regulate monopolistic practices and require Mexican government approval of certain mergers and acquisitions. The Mexican Competition Law subjects the activities of certain Mexican companies, including us, to regulatory scrutiny. In addition, the Regulations under the Mexican Competition Law prohibit members of any trade association from reaching any agreement relating to the price of their products. Management believes that we are currently in compliance in all material respects with Mexican competition legislation.

In Mexico and in some of the other countries in which we operate, we are involved in different ongoing competition related proceedings. We believe that the outcome of these proceedings will not have a material adverse effect on our financial position or results. See “Item 8. Financial Information—Legal Proceedings—Coca-Cola FEMSA.”

Price Controls

Voluntary price restraints or statutory price controls have been imposed historically in several of the countries in which Coca-Cola FEMSA operates. Currently, there are no price controls on Coca-Cola FEMSA’s products in any of its territories, except for Argentina, where authorities directly supervise two products sold through supermarkets as a measure to control inflation, and Venezuela, where the government has recently imposed price controls on certain products including bottled water. In addition, in January 2014, the Venezuelan government

passed theLey Orgánica de Precios Justos (Fair Prices Law). This law substitutes both theLey para la Defensa y Acceso a las Personas a los Bienes y Servicios (Access to Goods and Services Defense Law) and theLey de Costos y Precios Justos (Fair Costs and Prices Law), which have both been repealed. The purpose of this new law is to establish regulations and administrative processes to impose a limit on profits earned on the sale of goods, including Coca-Cola FEMSA’s products, seeking to maintain price stability of, and equal access to, goods and services. The law also creates the National Office of Costs and Prices which main role is to oversee price controls and set maximum retail prices on certain consumer goods and services. Although Coca-Cola FEMSA believes it is in compliance with this law, consumer protection and price control laws in Venezuela are subject to continuing review and changes, and any such changes may have an adverse impact on Coca-Cola FEMSA.See “Item 3. Key Information—Risk Factors—Regulatory developments may adversely affect Coca-Cola FEMSA’s business.”

Mexican Tax Reform

In December of 2013, the Mexican government enacted a package of tax reforms (the “2014 Tax Reform”) which includes several significant changes to tax laws, discussed in further detail below, that entered into effect on January 1, 2014. The most significant changes are as follows:

The introduction of a new withholding tax at the rate of 10% for dividends and/or distributions of earnings generated in 2014 and beyond;

The elimination of the exemption on gains from the sale of shares through a stock exchange recognized under applicable Mexican tax law. The gain will be taxable at the rate of 10% and will be withheld by the financial intermediary. Transferors that are residents of a country with which Mexico has entered into a tax treaty for the avoidance of double taxation will be exempt.See “Item 10. Additional Information—Taxation—Mexican Taxation.”

A fee of one Mexican peso per liter on the sale and import of flavored beverages with added sugar, and an excise tax of 8% on food with caloric content equal to, or greater than 275 kilocalories per 100 grams of product;

The prior 11% value added tax (VAT) rate that applied to transaction in the border region was raised to 16%, matching the general VAT rate applicable in the rest of Mexico;

The elimination of the tax on cash deposits (IDE) and the business flat tax (IETU);

Deductions on exempt payroll items for workers are limited to 53%;

The income tax rate in 2013 and 2012 was 30%. Scheduled decreases to the income tax rate that would have reduced the rate to 29% in 2014 and 28% in 2015 and thereafter, were canceled in connection with the 2014 Tax Reform;

The repeal of the existing tax consolidation regime, which is effective as of January 1, 2014, modified the payment term of a tax on assets payable of Ps. 180, which will be paid over the following 5 years instead of an indefinite term. Additionally, deferred tax assets and liabilities associated with our subsidiaries in Mexico are no longer offset as of December 31, 2013, as the future income tax balances are expected to reverse in periods where we are no longer consolidating these entities for tax purposes and the right of offset does not exist; and

The introduction of an new optional tax integration regime (a modified form of tax consolidation), which replaces the previous tax consolidation regime. The new optional tax integration regime requires an equity ownership of at least 80% for qualifying subsidiaries and would allow us to defer the annual tax payment of our profitable participating subsidiaries for a period equivalent to 3 years to the extent their individual tax expense exceeds the integrated tax expense of the Company.

Taxation of Beverages

Beverages are subject to a value added tax in all the countries in which Coca-Cola FEMSA operates except for Panama, with a rate of 16% in Mexico, 12% in Guatemala, 15% in Nicaragua, 13% in Costa Rica, 16% in Colombia (applied only to the first sale in the supply chain), 12% in Venezuela, 21% in Argentina, and in Brazil 17% in the states of Mato Grosso do Sul and Goiás and 18% in the states of São Paulo, Minas Gerais, Paraná and Rio de Janeiro. In Brazil the value-added tax is grossed-up and added, along with federal sales tax, at the taxable basis. Also, in Brazil Coca-Cola FEMSA is responsible for charging and collecting the value-added tax from each of its retailers, based on average retail prices for each state where Coca-Cola FEMSA operates, defined primarily through a survey conducted by the government of each state and generally updated every six months, which in 2013 represented an average taxation of approximately 15.3% over net sales.

In addition, several of the countries in which Coca-Cola FEMSA operates impose the following excise or other taxes:

The state of Rio de Janeiro charges an additional 1% as a contribution to a poverty eradication fund.

Mexico imposes an excise tax of Ps. 1.00 per liter on the production, sale and importation of beverages with added sugar as of January 1, 2014. This tax is applied only to the first sale and Coca-Cola FEMSA is responsible for charging and collecting this excise tax.

Guatemala imposes an excise tax of 0.18 cents in local currency (Ps. 0.3002 as of December 31, 2013) per liter of sparkling beverage.

Costa Rica imposes a specific tax on non-alcoholic bottled beverages based on the combination of packaging and flavor, currently assessed at 17.32 colones (Ps. 0.4460 as of December 31, 2013) per 250 ml, and an excise tax currently assessed at 6.02 colones (approximately Ps. 0.1553 as of December 31, 2013) per 250 ml.

Nicaragua imposes a 9.0% tax on consumption, and municipalities impose a 1% tax on Coca-Cola FEMSA’s Nicaraguan gross income.

Panama imposes a 5.0% tax based on the cost of goods produced and a 10% selective consumption tax on syrups, powders and concentrate.

Argentina imposes an excise tax of 8.7% on sparkling beverages containing less than 5.0% lemon juice or less than 10.0% fruit juice, and an excise tax of 4.2% on sparkling water and flavored sparkling beverages with 10.0% or more fruit juice, although this excise tax is not applicable to some of Coca-Cola FEMSA’s products.

Brazil assesses an average production tax of approximately 9.1% and an average sales tax of approximately 13.5% over net sales. These taxes are fixed by the federal government based on national average retail prices obtained through surveys conducted on a yearly basis. The national average retail price of each product and presentation is multiplied by a fixed rate combined with specific multipliers for each presentation, to obtain a fixed tax per liter, per product and presentation. These taxes are applied only to the first sale and Coca-Cola FEMSA is responsible for charging and collecting these taxes from each of its retailers.

Colombia’s municipalities impose a sales tax that varies between 0.35% and 1.2% of net sales.

Venezuela’s municipalities impose a variable excise tax applied only to the first sale that varies between 0.6% and 2.5% of net sales.

Environmental Matters

In all of our territories, our operations are subject to federal and state laws and regulations relating to the protection of the environment.

Mexico

Other expenses include employee profit sharing,The Mexican federal authority in charge of overseeing compliance with the federal environmental laws is theSecretaria del Medio Ambiente y Recursos Naturales or Secretary of Environment and Natural Resources, which we refer to as PTU, impairment“SEMARNAT”. An agency of long-lived assets, contingencies,SEMARNAT, theProcuraduría Federal de Protección al Ambiente or Federal Environmental Protection Agency, which we refer to as “PROFEPA”, has the authority to enforce the Mexican federal environmental laws. As part of its enforcement powers, PROFEPA can bring administrative, civil and criminal proceedings against companies and individuals that violate environmental laws, regulations and Mexican Official Standards and has the authority to impose a variety of sanctions. These sanctions may include, among other things, monetary fines, revocation of authorizations, concessions, licenses, permits or registrations, administrative arrests, seizure of contaminating equipment, and in certain cases, temporary or permanent closure of facilities. Additionally, as part of its inspection authority, PROFEPA is entitled to periodically inspect the facilities of companies whose activities are regulated by the Mexican environmental legislation and verify compliance therewith. Furthermore, in special situations or certain areas where federal jurisdiction is not applicable or appropriate, the state and municipal authorities can administer and enforce certain environmental regulations of their respective jurisdictions.

In Mexico, the principal legislation relating to environmental matters is theLey General de Equilibrio Ecológico y Protección al Ambiente (Federal General Law for Ecological Equilibrium and Environmental Protection, or the Mexican Environmental Law) and theLey General para la Prevención y Gestión Integral de los Residuos(General Law for the Prevention and Integral Management of Waste). Under the Mexican Environmental Law, rules have been promulgated concerning water, air and noise pollution and hazardous substances. In particular, Mexican environmental laws and regulations require that we file periodic reports with respect to air and water emissions and hazardous wastes and set forth standards for waste water discharge that apply to our operations. We are also subject to certain minimal restrictions on the operation of delivery trucks in Mexico City. We have implemented several programs designed to facilitate compliance with air, waste, noise and energy standards established by current Mexican federal and state environmental laws, including a program that installs catalytic converters and liquid petroleum gas in delivery trucks for our operations in Mexico City.

In addition, we are subject to theLey de Aguas Nacionales de 1992(as amended, the 1992 Water Law), enforced by theComisión Nacional del Agua(National Water Commission). Adopted in December 1992, and amended in 2004, the 1992 Water Law provides that plants located in Mexico that use deep water wells to supply their water requirements must pay a fee to the local governments for the discharge of residual waste water to drainage. Pursuant to this law, certain local authorities test the quality of the waste water discharge and charge plants an additional fee for measurements that exceed certain standards published by the National Water Commission. In the case of non-compliance with the law, penalties, including closures, may be imposed. All of Coca-Cola FEMSA’s bottler plants located in Mexico have met these standards. In addition, Coca-Cola FEMSA’s plants in Apizaco and San Cristóbal are certified with ISO 14001.

In Coca-Cola FEMSA’s Mexican operations, it established a partnership with The Coca-Cola Company and ALPLA, a supplier of plastic bottles to Coca-Cola FEMSA in Mexico, to createIndustria Mexicana de Reciclaje (IMER), a PET recycling facility located in Toluca, Mexico. This facility started operations in 2005 and has a recycling capacity of approximately 25,000 metric tons per year from which 15,000 metric tons can be re-used in PET bottles for food packaging purposes. Coca-Cola FEMSA has also continued contributing funds to a nationwide recycling company,Ecología y Compromiso Empresarial(Environmentally Committed Companies). In addition, Coca-Cola FEMSA’s plants located in Toluca, Reyes, Cuautitlán, Apizaco, San Cristóbal, Morelia, Ixtacomitan, Coatepec, Poza Rica, Ojuelos, Pacífico and Cuernavaca have received or are in the process of receiving aCertificado de Industria Limpia (Certificate of Clean Industry).

As part of Coca-Cola FEMSA’s environmental protection and sustainability strategies, in December 2009, Coca-Cola FEMSA, jointly with strategic partners, entered into a wind energy supply agreement with a Mexican subsidiary of the Spanish wind farm developer, GAMESA Energía, S.A., or GAMESA, to supply clean energy to Coca-Cola FEMSA’s bottling facility in Toluca, Mexico, owned by its subsidiary, Propimex, S. de R.L. de C.V. (formerly Propimex, S.A. de C.V.), or Propimex, and to some of its suppliers of PET bottles. In 2010, GAMESA sold its interest in the Mexican subsidiary that owned the wind farm to Iberdrola Renovables México, S.A. de C.V. The wind farm generating such energy, which is located in La Ventosa, Oaxaca, is expected to generate approximately 100 thousand megawatt hours of energy annually. The energy supply services began in April 2010. During 2012 and 2013, this wind farm provided Coca-Cola FEMSA with approximately 88 thousand and 81 thousand megawatt hours, respectively.

Additionally, several of our subsidiaries have entered into 20-year wind power purchase agreements with the Mareña Renovables Wind Farm to receive electrical energy for use at production and distribution facilities of FEMSA and Coca-Cola FEMSA throughout Mexico, as well as their subsequent interestfor a significant number of OXXO stores. The Mareña Renovables Wind Farm will be located in the state of Oaxaca and penalties, severance payments derived from restructuringis expected to have a capacity of 396 megawatts. We anticipate the Mareña Renovables Wind Farm will begin operations in 2015.

Central America

Coca-Cola FEMSA’s Central American operations are subject to several federal and state laws and regulations relating to the protection of the environment, which have been enacted in the last ten years, as awareness has increased in this region about the protection of the environment and the disposal of hazardous and toxic materials as well as water usage. Coca-Cola FEMSA’s Costa Rica and Panama operations have participated in a joint effort along with the local division of The Coca-Cola Company calledMisión Planeta (Mission Planet) for the collection and recycling of non-returnable plastic bottles.

Colombia

Coca-Cola FEMSA’s Colombian operations are subject to several Colombian federal, state and municipal laws and regulations related to the protection of the environment and the disposal of treated water and toxic and hazardous materials. These laws include the control of atmospheric emissions, noise emissions, disposal of treated water and strict limitations on the use of chlorofluorocarbons. For Coca-Cola FEMSA’s plants in Colombia, it has obtained theCertificación Ambiental Fase IV (Phase IV Environmental Certificate) demonstrating its compliance at the highest level with relevant Colombian regulations. Coca-Cola FEMSA is also engaged in nationwide reforestation programs, and all other non-recurring expensesnational campaigns for the collection and recycling of glass and plastic bottles. In 2011, jointly with the FEMSA Foundation, Coca-Cola FEMSA was commended with the “Western Hemisphere Corporate Citizenship Award” for the social responsibility programs it carried out to respond to the extreme weather experienced in Colombia in 2010 and 2011, known locally as the “winter emergency.” In addition, Coca-Cola FEMSA also obtained the ISO 9001, ISO 22000, ISO 14001 and PAS 220 certifications for its plants located in Medellín, Cali, Bogotá, Barranquilla, Bucaramanga and La Calera, as recognition for the highest quality and food harmlessness in its production processes. These six plants joined a small group of companies that have obtained these certifications.

Venezuela

Coca-Cola FEMSA’s Venezuelan operations are subject to several Venezuelan federal, state and municipal laws and regulations related to activities differentthe protection of the environment. The most relevant of these laws are theLey Orgánica del Ambiente (Organic Environmental Law), theLey Sobre Sustancias, Materiales y Desechos Peligrosos(Substance, Material and Dangerous Waste Law), theLey Penal del Ambiente (Criminal Environmental Law) and theLey de Aguas(Water Law). Since the enactment of the Organic Environmental Law in 1995, Coca-Cola FEMSA’s Venezuelan subsidiary has presented the proper authorities with plans to bring their production facilities and distribution centers into compliance with applicable laws, which mainly consist of building or expanding the capacity of water treatment plants in Coca-Cola FEMSA’s bottling facilities. Even though Coca-Cola FEMSA has had to adjust some of the originally proposed timelines due to construction delays, in 2009, Coca-Cola FEMSA completed the construction and received all the required permits to operate a new water treatment plant in its bottling facility located in the city of Barcelona. At the end of 2011, Coca-Cola FEMSA concluded the construction of a new water treatment plant in its bottling plant in the city of Valencia, which began operations in February 2012. During 2011, Coca-Cola FEMSA also commenced construction of a new water treatment plant in its Antimano bottling plant in Caracas, which construction was concluded during the second quarter of 2012. Coca-Cola FEMSA is also concluding the construction and expansion of its current water treatment plant in its bottling facility in Maracaibo, which it expects will commence operations during the first half of 2014. In December 2011, Coca-Cola FEMSA obtained the ISO 14000 certification for all of its plants in Venezuela.

In addition, in December 2010, the Venezuelan government approved theLey Integral de Gestión de la Basura (Comprehensive Waste Management Law), which regulates solid waste management and which may be applicable to manufacturers of products for mass consumption. The full scope of this law has not yet been established.

Brazil

Coca-Cola FEMSA’s Brazilian operations are subject to several federal, state and municipal laws and regulations related to the protection of the environment. Among the most relevant laws and regulations are those dealing with the emission of toxic and hazardous gases, disposal of wastewater and solid waste, and soil contamination by hazardous chemicals, which impose penalties, such as fines, facility closures or criminal charges depending upon the level of non-compliance.

Coca-Cola FEMSA’s production plant located in Jundiaí has been recognized by the Brazilian authorities for its compliance with environmental regulations and for having standards well above those imposed by the law. The plant has been certified for: (i) ISO 9001 since 1993; (ii) ISO 14001 since March 1997; (iii) norm OHSAS 18001 since 2005; (iv) ISO 22000 since 2007; and (v) PAS: 220 since 2010. In 2012, Coca-Cola FEMSA’s production plants in Jundiaí, Campo Grande, Bauru, Marília, Curitiba, Maringá, Porto Real and Mogi das Cruzes were certified in standard FSSC22000.

In Brazil, a municipal regulation of the City of São Paulo, implemented pursuant to Law 13.316/2002, came into effect in May 2008. This regulation requires Coca-Cola FEMSA to collect for recycling a specified annual percentage of plastic bottles made from PET sold in the City of São Paulo; such percentage increases each year. Beginning in May 2011, Coca-Cola FEMSA was required to collect 90% of the PET bottles sold in the city of São Paulo for recycling. Currently, Coca-Cola FEMSA is not able to collect the entire required volume of PET bottles it has sold in the City of São Paulo for recycling. Since Coca-Cola FEMSA does not meet the requirements of this regulation, which we believe to be more onerous than those imposed by the countries with the highest recycling standards, it could be fined and be subject to other sanctions, such as the suspension of operations in any of its plants and/or distribution centers located in the City of São Paulo. In May 2008, Coca-Cola FEMSA, together with other bottlers in the city of São Paulo, through theAssociação Brasileira das Indústrias de Refrigerantes e de Bebidas Não-alcoólicas (Brazilian Soft Drink and Non-Alcoholic Beverage Association, or ABIR), filed a motion requesting a court to overturn this regulation due to the impossibility of compliance. In addition, in November 2009, in response to a municipal authority request for Coca-Cola FEMSA to demonstrate the destination of the PET bottles sold by it in the City of São Paulo, Coca-Cola FEMSA filed a motion showing all of its recycling programs and requesting a more practical timeline to comply with the requirements of the law. In October 2010, the municipal authority of the City of São Paulo levied a fine on Coca-Cola FEMSA’s Brazilian operating subsidiary of 250,000 Brazilian reais (approximately Ps. 1.3 million as of December 31, 2013) on the grounds that the report submitted by Coca-Cola FEMSA’s Brazilian operating subsidiary did not comply with the 75% proper disposal requirement for the period from May 2008 to May 2010. Coca-Cola FEMSA filed an appeal against this fine, which was denied by the municipal authority in May 2013, and the administrative stage is therefore closed. Coca-Cola FEMSA is currently evaluating next steps. In July 2012, the State Appellate Court of São Paulo rendered a decision admitting the interlocutory appeal filed on behalf of ABIR in order to suspend the fines and other sanctions to ABIR’s associated companies, including Coca-Cola FEMSA’s Brazilian subsidiary, for alleged noncompliance with the municipal regulation pending the final resolution of the lawsuit. Coca-Cola FEMSA is currently awaiting final resolution of the lawsuit filed on behalf of ABIR.

In August 2010, Law No. 12.305/2010 established the Brazilian National Solid Waste Policy. This policy is based on the principle of shared responsibility between the government, companies and the public, and provides for the post-consumption return of products to companies and requires public authorities to implement waste management programs. This law is regulated by Federal Decree No. 7.404/2010, and was published in December 2010. Coca-Cola FEMSA is currently discussing with the relevant authorities the impact this law may have on Brazilian companies in complying with the regulation in effect in the City of São Paulo. In response to the Brazilian National Solid Waste Policy, in December 2012, a proposal was provided to the Ministry of the Environment by

almost 30 associations involved in the packaging sector, including ABIR in its capacity as representative for The Coca-Cola Company, Coca-Cola FEMSA’s Brazilian subsidiary, and other bottlers. The proposal involved creating a “coalition” to implement systems for reverse logistics packaging non-dangerous waste that makes up the dry portion of municipal solid waste or its equivalent. The goal of the proposal is to create methodologies for sustainable development, and protect the environment, society, and the economy. Coca-Cola FEMSA is currently awaiting a final resolution from the main activitiesMinistry of Environment, which it expects to receive during 2014.

Argentina

Coca-Cola FEMSA’s Argentine operations are subject to federal and municipal laws and regulations relating to the protection of the Companyenvironment. The most significant of these are regulations concerning waste water discharge, which are enforced by theSecretaría de Ambiente y Desarrollo Sustentable(Ministry of Natural Resources and Sustainable Development) and theOrganismo Provincial para el Desarrollo Sostenible(Provincial Organization for Sustainable Development) for the province of Buenos Aires. Coca-Cola FEMSA’s Alcorta plant is in compliance with environmental standards and Coca-Cola FEMSA has been certified for ISO 14001:2004 for its plants and operative units in Buenos Aires.

For all of Coca-Cola FEMSA’s plant operations, it employs an environmental management system:Sistema de Administración Ambiental (Environmental Administration System, or EKOSYSTEM) that is contained withinSistema Integral de Calidad (Integral Quality System, or SICKOF).

Coca-Cola FEMSA has expended, and may be required to expend in the future, funds for compliance with and remediation under local environmental laws and regulations. Currently, we do not believe that such costs will have a material adverse effect on Coca-Cola FEMSA’s results or financial condition. However, since environmental laws and regulations and their enforcement are not recognized as partbecoming increasingly more stringent in Coca-Cola FEMSA’s territories, and there is increased recognition by local authorities of the comprehensive financing result. Duringneed for higher environmental standards in the countries where it operates, changes in current regulations may result in an increase in costs, which may have an adverse effect on Coca-Cola FEMSA’s future results or financial condition. Coca-Cola FEMSA’s management is not aware of any significant pending regulatory changes that would require a significant amount of additional remedial capital expenditures.

We do not believe that Coca-Cola FEMSA’s business activities pose a material risk to the environment, and we believe that Coca-Cola FEMSA is in material compliance with all applicable environmental laws and regulations.

Other regulations

In December 2009, the Venezuelan government issued a decree requiring a reduction in energy consumption by at least 20% for industrial companies whose consumption is greater than two megawatts per hour and to submit an energy-usage reduction plan. Some of Coca-Cola FEMSA’s bottling operations in Venezuela outside of Caracas met this threshold and it submitted a plan, which included the purchase of generators for its plants. In January 2010, the Venezuelan government subsequently implemented power cuts and other measures for all industries in Caracas whose consumption was above 35 kilowatts per hour. In 2011, other expenses increasedCoca-Cola FEMSA installed electrical generators in its Antimano, Valencia and Maracaibo bottling facilities to Ps. 2,917 million from Ps. 282 millionmitigate any such risks and filed the respective energy usage reduction plans with the authorities. Coca-Cola FEMSA is also currently installing electrical generators in 2010, largely driven byits Barcelona plant.

In January 2012, the net effect of non-recurring items. Such items include the income in 2010 fromCosta Rican government approved a decree that regulates the sale of our flexible packaging businessfood and beverages in schools. The decree came into effect in 2012. Enforcement of this law has been gradual since it started in 2012 and until 2014, depending on the specific characteristics of the food or beverage in question. According to the decree, the sale of specific sparkling beverages and still beverages that contain sugar, syrup or HFCS in any type of presentation in schools is prohibited. Coca-Cola FEMSA will still be allowed to sell water and certain still beverages in schools. We cannot assure you that the MundetCosta Rican government will not further restrict sales of other of Coca-Cola FEMSA’s products in schools in the future; any such further restrictions could lead to an adverse impact on Coca-Cola FEMSA’s results.

In May 2012, the Venezuelan government adopted significant changes to labor regulations. This amendment to Venezuela’s labor regulations had a negative impact on Coca-Cola FEMSA’s business and operations. The principal changes that impacted Coca-Cola FEMSA’s operations are: (i) the requirement that employee terminations are now subject to governmental authorization; (ii) retroactive assessments for any modifications to Coca-Cola FEMSA’s severance payment system; (iii) a reduction in the maximum daily and weekly working hours (from 44 to 40 weekly); (iv) an increase in mandatory weekly breaks, prohibiting a reduction in salaries as a result of such increase; and (v) the requirement that all third party contractors participating in the manufacturing and sales processes of Coca-Cola FEMSA’s products be included in its payroll by no later than May 2015. Coca-Cola FEMSA is currently in compliance with these labor regulations and expects to include all third party contractors to its payroll by the imposed deadline.

In September 2012, the Brazilian government issued Law No. 12,619 (Law of Professional Drivers), which regulates the working hours of professional drivers who distribute Coca-Cola FEMSA’s products from its plants to the distribution centers and to retailers and points of sale. Pursuant to this law, employers must keep a record of working hours, including overtime hours, of professional drivers in a reliable manner, such as electronic logbooks or worksheets. This law may result in increased labor costs.

In June 2013, following a comprehensive amendment to the Mexican Constitution, a new antitrust authority with autonomy was created: theComisión Federal de Competencia Económica (Federal Antitrust Commission, or CFCE). It is expected that Congress will enact legislation to adjust current legislation based on the amended constitutional provisions. As a result of these amendments, new antitrust and telecommunications specialized courts were created and commenced hearing cases in August 2013. We cannot assure you that these new amendments and the creation of new governmental bodies and courts will not have an adverse effect on our business.

In 2013, the government of Argentina imposed a withholding tax at a rate of 10% on dividends paid by Argentine companies to non-Argentine holders. Similarly, in 2013, the government of Costa Rica repealed a tax exemption on dividends paid to Mexican residents. Future dividends will be subject to withholding tax at a rate of 15%.

In January 2014, the new Anti-Corruption Law in Brazil came into effect, which regulates bribery, corruption practices and fraud in connection with agreements entered into with governmental agencies. The main purpose of this law is to impose liability on companies carrying out such practices, establishing fines that can reach up to 20% of a company’s sales volume in the previous fiscal year. Although Coca-Cola FEMSA believes it is in compliance with this law, if it was found liable for any of these practices, this law would have an adverse effect on its business.

In Brazil, the federal taxes applied on the production and sale of beverages are based on the national average retail price, calculated based on a yearly survey of each Brazilian beverage brand, combined with a fixed tax rate and a multiplier specific for each different presentation (glass, plastic or can). Commencing on October 1, 2014 through October 1, 2018, the multiplier used to calculate taxes on soft drinks presented in cans and glasses will gradually increase from 31.9% and 37.2% to 38.0% and 44.4%, respectively, and the multiplier used to calculate taxes on energy and isotonic drinks presented in cans and glasses will gradually increase from 31.9% to 37.5%. The multipliers for other presentations of carbonated soft drinks, energy and isotonic drinks, such as plastic, cups and post mix, will not change.

Water Supply

In Mexico, Coca-Cola FEMSA obtains water directly from municipal utility companies and pumps water from its own wells pursuant to concessions obtained from the Mexican government on a plant-by-plant basis. Water use in Mexico is regulated primarily by the 1992 Water Law, and regulations issued thereunder, which created the National Water Commission. The National Water Commission is in charge of overseeing the national system of water use. Under the 1992 Water Law, concessions for the use of a specific volume of ground or surface water generally run from five- to fifty-year terms, depending on the supply of groundwater in each region as projected by the National Water Commission. Concessionaires may request that concession terms be extended before they expire. The Mexican government is authorized to reduce the volume of ground or surface water granted for use by a concession by whatever volume of water is not used by the concessionaire for two consecutive years. However, because the current concessions for each of Coca-Cola FEMSA’s plants in Mexico do not match each plant’s projected needs for water in future years, we successfully negotiated with the Mexican government the right to transfer the unused volume under concessions from certain plants to other plants anticipating greater water usage in the future. These concessions may be terminated if, among other things, we use more water than permitted or we fail to pay required concession-related fees and do not cure such situations in a timely manner.

Although we have not undertaken independent studies to confirm the sufficiency of the existing groundwater supply, we believe that our existing concessions satisfy our current water requirements in Mexico.

In Brazil, Coca-Cola FEMSA buys water directly from municipal utility companies and we also capture water from underground sources, wells or surface sources (i.e., rivers), pursuant to concessions granted by the Brazilian government for each plant. According to the Brazilian Constitution, water is considered an asset of common use and can only be exploited for the national interest by Brazilians or companies formed under Brazilian law. Concessionaires and users have the responsibility for any damage to the environment. The exploitation and use of water is regulated by theCódigo de Mineração (Code of Mining, Decree Law No. 227/67), theCódigo de Águas Minerais (Mineral Water Code, Decree Law No. 7841/45), the National Water Resources Policy (Law No. 9433/97) and by regulations issued thereunder. The companies that exploit water are supervised by theDepartamento Nacional de Produção Mineiral—DNPM (National Department of Mineral Production) and the National Water Agency in connection with federal health agencies, as well as state and municipal authorities. In Coca-Cola FEMSA’s Jundiaí, Marília, Curitiba, Maringá, Porto Real and Belo Horizonte plants, it does not exploit spring water. In its Mogi das Cruzes, Bauru and Campo Grande plants, it has all the necessary permits for the exploitation of spring water.

In Argentina, a state water company provides water to Coca-Cola FEMSA’s Alcorta plant on a limited basis; however, we believe the authorized amount meets Coca-Cola FEMSA’s requirements for this plant. In Coca-Cola FEMSA’s Monte Grande plant in Argentina, it pumps water from its own wells, in accordance with Law 25.688.

In Colombia, in addition to natural spring water, Coca-Cola FEMSA obtains water directly from its own wells and from utility companies. Coca-Cola FEMSA is required to have a specific concession to exploit water from natural sources. Water use in Colombia is regulated by Law No. 9 of 1979 and Decrees No. 1594 of 1984 and No. 2811 of 1974. In addition, on February 6, 2012, Colombia promulgated Decree No. 303, which requires Coca-Cola FEMSA to apply for water concessions and for authorization to discharge its water into public waterways. The National Institute of National Resources supervises companies that use water as a raw material for their business.

In Nicaragua, the use of water is regulated by theLey General de Aguas Nacionales (National Water Law), and Coca-Cola FEMSA obtains water directly from its own wells. In Costa Rica, the use of water is regulated by theLey de Aguas (Water Law). In both of these countries, Coca-Cola FEMSA owns and exploits its own water wells granted to it through governmental concessions. In Guatemala, no license or permits are required to exploit water from the private wells in Coca-Cola FEMSA’s own plants. In Panama, Coca-Cola FEMSA acquires water from a state water company, and the use of water is regulated by theReglamento de Uso de Aguas de Panamá(Panama Use of Water Regulation). In Venezuela, Coca-Cola FEMSA uses private wells in addition to water provided by the municipalities, and it has taken the appropriate actions, including actions to comply with water regulations, to have water supply available from these sources, regulated by theLey de Aguas (Water Law).

In addition, Coca-Cola FEMSA obtains water for the production of some of its natural spring water products, such asManantialand Crystal, from spring water pursuant to concessions granted.

We cannot assure you that water will be available in sufficient quantities to meet our future production needs, that we will be able to maintain our current concessions or that additional regulations relating to water use will not be adopted in the future in our territories. We believe that we are in material compliance with the terms of our existing water concessions and that we are in compliance with all relevant water regulations.

ITEM 4A.UNRESOLVED STAFF COMMENTS

None.

ITEM 5.OPERATING AND FINANCIAL REVIEW AND PROSPECTS

The following discussion should be read in conjunction with, and is entirely qualified by reference to, our audited consolidated financial statements and the notes to those financial statements. Our consolidated financial statements were prepared in accordance with IFRS as issued by the IASB.

Overview of Events, Trends and Uncertainties

Management currently considers the following events, trends and uncertainties to be important to understanding its results and financial position during the periods discussed in this section:

Coca-Cola FEMSA has continued to grow organic volumes at a steady but moderate pace, and is in the process of integrating Grupo Yoli in its Mexican operations and Companhia Fluminense and Spaipa in its Brazilian operations. However, in the short term there is some pressure from macroeconomic uncertainty in certain South American markets, including currency volatility. In Mexico, starting in 2014, Coca-Cola FEMSA faces incremental increases in taxation and is adjusting its price and package architecture to address the new tax environment. Volume growth is mainly driven by theCoca-Cola brand across markets, together with the solid performance of Coca-Cola FEMSA’s still beverage portfolio.

FEMSA Comercio has maintained high rates of OXXO store openings and continues to grow in terms of total revenues. FEMSA Comercio has lower operating margins than our beverage business. Given that FEMSA Comercio has lower operating margins and given its fixed cost structure, it is more sensitive to changes in sales which could negatively affect operating margins.

Our results and financial position are affected by the economic and market conditions in the countries where our subsidiaries conduct their operations, particularly in Mexico. Changes in these conditions are influenced by a number of factors, including those discussed in“Item 3. Key Information—Risk Factors.”

Recent Developments

In October 2013, the Board of Directors agreed to separate the roles of Chairman of the Board and CEO, ratifying José Antonio Fernández Carbajal as Executive Chairman of the Board and naming Carlos Salazar Lomelín as the new Chief Executive Officer of FEMSA. In addition, John Anthony Santa Maria Otazua was named Chief Executive Officer of Coca-Cola FEMSA.

In October 2013, Coca-Cola FEMSA closed its acquisition of Spaipa, the second largest family owned franchise in Brazil, with operations in the state of Paraná and in parts of the state of São Paulo. Spaipa sold approximately 233.3 million unit cases (including beer) in the twelve months ended June 30, 2013. The aggregate enterprise value of this transaction was US$ 1,855 (Ps. 26,856) million and it was an all-cash transaction. As part of Coca-Cola FEMSA’s acquisition of Spaipa, it also acquired an additional 5.82% equity interest in Leão Alimentos, for a total ownership of 26.1%, and a 50% stake in Fountain Água Mineral Ltda., a joint venture to develop the water category together with The Coca-Cola Company. Coca-Cola FEMSA began consolidating the results of Spaipa in its financial statements in November 2013.

In December 2013, FEMSA Comercio, through one of its subsidiaries, purchased the operating assets and trademarks of Doña Tota, a leading quick-service restaurant operator in Mexico. The founding shareholders of Doña Tota hold a 20% stake in the FEMSA Comercio subsidiary that now operates the Doña Tota business.

Comprehensive Financing ResultIn January 2014, a decree amending and supplementing certain tax provisions became effective in Mexico. See Note 24 to our audited consolidated financial statements, and“Item 4. Information on the Company—Regulatory Matters—Mexican Tax Reform.”

Effects of Changes in Economic Conditions

Comprehensive financingOur results are affected by changes in economic conditions in Mexico, Brazil and in the other countries in which we operate. For the years ended December 31, 2013, 2012, and 2011, 63%, 62%, and 61%, respectively, of our total sales were attributable to Mexico. As a result, decreased 63.6%we have significant exposure to the economic conditions of certain countries, particularly those in 2011Central America, Colombia, Venezuela, Brazil and Argentina, although we continue to Ps. 783 million, reflecting an improvementgenerate a substantial portion of our total sales from Mexico. The participation of these other countries as a percentage of our total sales has not changed significantly during the last five years. Total sales in countries other than Mexico are expected to increase in future periods due to acquisitions.

The Mexican economy is gradually recovering from a foreign exchange gain (of Ps. 1,165 million)downturn as a result of the impact of the global financial crisis on many emerging economies in 2009. According to INEGI, Mexican GDP expanded by 1.1% in 2013 and by approximately 3.9% and 4.0% in 2012 and 2011, drivenrespectively. According to the Banco Nacional de México survey regarding the economic expectations of specialists, Mexican GDP is expected to increase by 3.09% in 2014, as of the latest estimate, published on April 3, 2014. The Mexican economy continues to be heavily influenced by the effectU.S. economy, and therefore, further deterioration in economic conditions in, or delays in the recovery of, the devaluationU.S. economy may hinder any recovery in Mexico.

Our results are affected by the economic conditions in the countries where we conduct operations. Most of these economies continue to be heavily influenced by the U.S. economy, and therefore, deterioration in economic conditions in the U.S. economy may affect these economies. Deterioration or prolonged periods of weak economic conditions in the countries where we conduct operations may have, and in the past have had, a negative effect on our company and a material adverse effect on our results and financial condition. Our business may also be significantly affected by the interest rates, inflation rates and exchange rates of the currencies of the countries in which we operate. Decreases in growth rates, periods of negative growth and/or increases in inflation or interest rates may result in lower demand for our products, lower real pricing of our products or a shift to lower margin products. In addition, an increase in interest rates would increase the cost to us of variable rate funding, which would have an adverse effect on our financial position.

Beginning in the fourth quarter of 2011 and through 2013, the exchange rate between the Mexican peso and the U.S. dollar fluctuated from a low of Ps. 11.98 per U.S. dollar, to a high of Ps. 14.37 per U.S. dollar. At December 31, 2013, the exchange rate (noon buying rate) was Ps. 13.0980 to US$ 1.00. On April 4, 2014, the exchange rate was Ps. 13.0265 to US$ 1.00.See “Item 3. Key Information—Exchange Rate Information.” A depreciation of the Mexican peso onor local currencies in the countries in which we operate relative to the U.S. dollar increases our cost of raw materials priced in U.S. dollars, including raw materials whose prices are set with reference to the U.S. dollar. In addition, a depreciation of the Mexican peso or local currencies in the countries in which we operate relative to the U.S. dollar will increase our U.S. dollar-denominated componentdebt obligations, which could negatively affect our financial position and results. However, this effect could be offset by a corresponding appreciation of our U.S. dollar denominated cash position as compared to a loss of Ps. 614 million in 2010.

Equity Method of Associates

Equity Method of Associates increased 46.0% to Ps. 5,167 million in 2011 compared with Ps. 3,538 million in 2010, mainly driven by the inclusion of the full year of our 20% interest in Heineken’s net income in 2011, compared to the inclusion of eight months of our 20% interest in Heineken’s 2010 net income.

Income Taxes

Our accounting provision for income taxes in 2011 was Ps. 7,687 million, as compared to Ps. 5,671 million in 2010, resulting in an effective tax rate of 27.1% in 2011, as compared to 24.0% in 2010.

Consolidated Net Income before Discontinued Operations

Net income from continuing operations increased 15.2% to Ps. 20,684 million in 2011 compared to Ps. 17,961million in 2010. These results were driven by the growth in income from operations, which more than compensated for an increase in the other expenses line largely driven by the net effect of non-recurring items. These include the tough comparison base caused by income from the sale of our flexible packaging business and the sale of the Mundet brand to The Coca-Cola Company, and a loss on disposal of long-lived assets in 2011.

Consolidated Net Incomeposition.

Consolidated net income was Ps. 20,684 millionOperating Leverage

Companies with structural characteristics that result in 2011 comparedmargin expansion in excess of sales growth are referred to Ps. 45,290 million in 2010, a difference mainly attributable to the one-time Heineken transaction-related gain recorded during 2010 (of Ps. 26,623 million). Net controlling interest amounted to Ps. 15,133 million in 2011 compared to Ps. 40,251 million in 2010, which difference was also due principally to the effect in 2010 of the Heineken transaction. Net controlling interest in 2011 per FEMSA Unit(1) was Ps. 4.23 (US$3.03 per ADS).as having high “operating leverage.”

1

FEMSA Units consist of FEMSA BD Units and FEMSA B Units. Each FEMSA BD Unit is comprised of one Series B Share, two Series D-B Shares and two Series D-L Shares. Each FEMSA B Unit is comprised of five Series B Shares. The number of FEMSA Units outstanding as of December 31, 2011 was 3,578,226,270, which is equivalent to the total number of FEMSA Shares outstanding as of the same date, divided by five.

Results from operations for the Year Ended December 31, 2010 Compared to the Year Ended December 31, 2009

FEMSA Consolidated

Under Mexican FRS, we reclassified our financial statements to reflect FEMSA Cerveza as a discontinued operation.

Total Revenues

FEMSA’s consolidated total revenues increased 5.9% to Ps. 169,702 million in 2010 compared to Ps. 160,251 million in 2009. All of FEMSA’s beverage and retail operations contributed positively to this revenue growth. Coca-Cola FEMSA’s total revenues increased 0.7% to Ps. 103,456 million, driven by the revenue growth in its Mercosur and Mexico divisions. FEMSA Comercio’s revenues increased 16.3% to Ps. 62,259 million, mainly driven by the opening of 1,092 net new stores combined with an average increase of 5.2% in same-store sales.

Gross Profit

Consolidated gross profit increased 4.5% to Ps. 70,970 million in 2010 compared to Ps. 67,938 million in 2009, driven by FEMSA Comercio. Gross margin contracted by 0.6 percentage points, from 42.4% of consolidated total revenues in 2009 to 41.8% in 2010 as the faster growth of lower-margin FEMSA Comercio tends to compress FEMSA’s consolidated margins over time. Gross margin improvement at FEMSA Comercio partially offset raw-material cost pressures at Coca-Cola FEMSA.

Income from Operations

Consolidated operating expenses increased 3.5% to Ps. 48,441 million in 2010 compared to Ps. 46,808 million in 2009. The majority of this increase resulted from additional operating expenses at FEMSA Comercio, due to an accelerated store expansion. As a percentage of total revenues, consolidated operating expenses decreased from 29.2% in 2009 to 28.5% in 2010.

Consolidated administrative expenses decreased 0.9% to Ps. 7,766 million in 2010 compared to Ps. 7,835 million in 2009. As a percentage of total revenues, consolidated administrative expenses remained stable at 4.6% in 2010 compared with 4.9% in 2009.

Consolidated selling expenses increased 4.4% to Ps. 40,675 million in 2010 as compared to Ps. 38,973 million in 2009. This increase was attributable to FEMSA Comercio. As a percentage of total revenues, selling expenses decreased 0.3 percentage points from to 24.3% in 2009 to 24.0% in 2010.

Consolidated income from operations increased 6.6% to Ps. 22,529 million in 2010 as compared to Ps. 21,130 million in 2009. This increase was driven by the resultssubsidiaries of Coca-Cola FEMSA are engaged, to varying degrees, in capital-intensive activities. The high utilization of the installed capacity of the production facilities results in better fixed cost absorption, as increased output results in higher revenues without additional fixed costs. Absent significant increases in variable costs, gross profit margins will expand when production facilities are operated at higher utilization rates. Alternatively, higher fixed costs will result in lower gross profit margins in periods of lower output.

In addition, the commercial operations of Coca-Cola FEMSA are carried out through extensive distribution networks, the principal fixed assets of which are warehouses and FEMSA Comercio. Excluding one-time Heineken Transaction-related expenses, consolidated income from operations would have grown 8.7% intrucks and are designed to handle large volumes of beverages. Fixed costs represent an important proportion of the total distribution expense of Coca-Cola FEMSA. Generally, the higher the volume that period. Consolidated operating margin increased 0.1 percentage points from 13.2% in 2009, to 13.3%passes through the distribution system, the lower the fixed distribution cost as a percentage of 2010 consolidated totalthe corresponding revenues. As a result, operating margins improve when the distribution capacity is operated at higher utilization rates. Alternatively, periods of decreased utilization because of lower volumes will negatively affect our operating margins.

Some

FEMSA Comercio operations result in a low margin business with relatively fixed costs. These two characteristics make FEMSA Comercio a business with an operating margin that might be affected more easily by a change in sales levels.

Critical Accounting Judgments and Estimates

In the application of our accounting policies, which are described in Note 3 to our audited consolidated financial statements, management is required to make judgments, estimates and assumptions about the carrying amounts of assets and liabilities that are not readily apparent from other sources. The estimates and associated assumptions are based on historical experience and other factors that are considered to be relevant. Actual results may differ from these estimates. The estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognized in the period in which the estimate is revised if the revision affects only that period or in the period of the revision and future periods if the revision affects both current and future periods.

The following are the key assumptions concerning the future and other key sources of estimation uncertainty at the end of the reporting period that have a significant risk of causing a material adjustment to the carrying amounts of assets and liabilities within the next financial year. Existing circumstances and assumptions about future developments, however, may change due to market changes or circumstances arising beyond our control. Such changes are reflected in the assumptions when they occur.

Impairment of indefinite lived intangible assets, goodwill and other depreciable long-lived assets

Intangible assets with indefinite lives including goodwill are subject to annual impairment tests. An impairment exists when the carrying value of an asset or cash generating unit (“CGU”) exceeds its recoverable amount, which is the higher of its fair value less costs to sell and its value in use. The fair value less costs to sell calculation is based on available data from binding sales transactions in arm’s length transactions of similar assets or observable market prices less incremental costs for disposing of the asset. In order to determine whether such assets are impaired, we initially calculate an estimation of the value in use of the cash-generating units to which such assets have been allocated. The value in use calculation requires management to estimate the future cash flows expected to arise from the cash-generating unit and a suitable discount rate in order to calculate present value. We review annually the carrying value of our intangible assets with indefinite lives and goodwill for impairment based on recognized valuation techniques. While we believe that our estimates are reasonable, different assumptions regarding such estimates could materially affect our evaluations. Impairment losses are recognized in current earnings in the period the related impairment is determined.

We assess at each reporting date whether there is an indication that a depreciable long lived asset may be impaired. If any indication exists, or when annual impairment testing for an asset is required, we estimate the asset’s recoverable amount. When the carrying amount of an asset or CGU exceeds its recoverable amount, the asset is considered impaired and is written down to its recoverable amount. In assessing value in use, the estimated future cash flows are discounted to their present value using a pre-tax discount rate that reflects current market assessments of the time value of money and the risks specific to the asset. In determining fair value less costs to sell, recent market transactions are taken into account, if available. If no such transactions can be identified, an appropriate valuation model is used. These calculations are corroborated by valuation multiples, quoted share prices for publicly traded subsidiaries pay management feesor other available fair value indicators. The key assumptions used to determine the recoverable amount for our CGUs, including a sensitivity analysis, are further explained in Notes 3.16 and 12 to our audited consolidated financial statements.

Useful lives of property, plant and equipment and intangible assets with defined useful lives

Property, plant and equipment, including returnable bottles as they are expected to provide benefits over a period of more than one year, as well as intangible assets with defined useful lives, are depreciated/amortized over their estimated useful lives. We base our estimates on the experience of our technical personnel as well as on our experience in the industry for similar assets; see Notes 3.12, 3.14, 11 and 12 to our audited consolidated financial statements.

Post-employment and other long-term employee benefits

We regularly evaluate the reasonableness of the assumptions used in our post-employment and other long-term employee benefit computations. Information about such assumptions is described in Note 16 to our audited consolidated financial statements.

Income taxes

Deferred income tax assets and liabilities are determined based on the differences between the financial statement carrying amounts and the tax basis of assets and liabilities. We regularly review our deferred tax assets for recoverability, and record a deferred tax asset based on our judgment regarding the probability of historical taxable income continuing in the future, projected future taxable income and the expected timing of the reversals of existing temporary differences; see Note 24 to our audited consolidated financial statements.

Tax, labor and legal contingencies and provisions

We are subject to various claims and contingencies, related to tax, labor and legal proceedings as described in Note 25 to our audited consolidated financial statements. Due to their nature, such legal proceedings involve inherent uncertainties including, but not limited to, court rulings, negotiations between affected parties and governmental actions. Management periodically assesses the probability of loss for such contingencies and accrues a provision and/or discloses the relevant circumstances, as appropriate. If the potential loss of any claim or legal proceeding is considered probable and the amount can be reasonably estimated, we accrue a provision for the estimated loss. Management’s judgment must be exercised to determine the likelihood of such a loss and an estimate of the amount, due to the subjective nature of the loss.

Valuation of financial instruments

We are required to measure all derivative financial instruments at fair value. The fair values of derivative financial instruments are determined considering quoted prices in recognized markets. If such instruments are not traded, fair value is determined by applying techniques based upon technical models supported by sufficient reliable and verifiable data, recognized in the financial sector. We base our forward price curves upon market price quotations. Management believes that the chosen valuation techniques and assumptions used are appropriate in determining the fair value of financial instruments; see Note 20 to our audited consolidated financial statements.

Business combinations

Acquisitions of businesses are accounted for using the acquisition method. The consideration transferred in a business combination is measured at fair value, which is calculated as the sum of the acquisition-date fair values of the assets transferred by us, liabilities assumed by us to the former owners of the acquiree and the equity interests issued by us in considerationexchange for corporate services we provide to them. These feescontrol of the acquiree.

At the acquisition date, the identifiable assets acquired and the liabilities assumed are recorded as administrative expenses in the respective business segments. Our subsidiaries’ payments of management fees are eliminated in consolidation and, therefore, have no effect on our consolidated operating expenses.

recognized at their fair value, except that:

Deferred tax assets or liabilities, and assets or liabilities related to employee benefit arrangements are recognized and measured in accordance with IAS 12, “Income Taxes” (which we refer to as IAS 12) and IAS 19, “

Coca-Cola FEMSA

Total RevenuesCoca-Cola FEMSA’s business depends on its relationship with The Coca-Cola Company, and changes in this relationship may adversely affect its results and financial condition.

Substantially all of Coca-Cola FEMSA’s sales are derived from sales ofCoca-Cola trademark beverages. Coca-Cola FEMSA total revenues increased 0.7%produces, markets, sells and distributesCoca-Cola trademark beverages through standard bottler agreements in certain territories in the countries in which it operates. See “Item 4. Information on the Company—Coca-Cola FEMSA—Coca-Cola FEMSA’s Territories.” Through its rights under Coca-Cola FEMSA’s bottler agreements and as a large shareholder, The Coca-Cola Company has the right to Ps. 103,456 millionparticipate in 2010, comparedthe process for making certain decisions related to Ps. 102,767 millionCoca-Cola FEMSA’s business.

The Coca-Cola Company may unilaterally set the price for its concentrate. In addition, under Coca-Cola FEMSA’s bottler agreements, it is prohibited from bottling or distributing any other beverages without The Coca-Cola Company’s authorization or consent, and may not transfer control of the bottler rights of any of its territories without prior consent from The Coca-Cola Company.

The Coca-Cola Company also makes significant contributions to Coca-Cola FEMSA’s marketing expenses, although it is not required to contribute a particular amount. Accordingly, The Coca-Cola Company may discontinue or reduce such contributions at any time.

Coca-Cola FEMSA depends on The Coca-Cola Company to continue with its bottler agreements. As of December 31, 2013, Coca-Cola FEMSA had nine bottler agreements in 2009Mexico: (i) the agreements for Mexico’s Valley territory, which expire in April 2016 and June 2023, (ii) the agreements for the Central territory, which expire in August 2014 (two agreements) May 2015 and July 2016, (iii) the agreement for the Northeast territory, which expires in September 2014, (iv) the agreement for the Bajio territory, which expires in May 2015, and (v) the agreement for the Southeast territory, which expires in June 2023. As of December 31, 2013, we had four bottler agreements in Brazil, two expiring in October 2017 and the other two expiring in April 2024. Coca-Cola FEMSA’s bottler agreements with The Coca-Cola Company will expire for its territories in other countries as follows: Argentina in September 2014; Colombia in June 2014; Venezuela in August 2016; Guatemala in March 2015; Costa Rica in September 2017; Nicaragua in May 2016 and Panama in November 2014. All of Coca-Cola FEMSA’s bottler agreements are automatically renewable for ten-year terms, subject to the right of either party to give prior notice that it does not wish to renew the applicable agreement. In addition, these agreements generally may be terminated in the case of material breach.See “Item 10. Additional Information—Material Contracts—Material Contracts Relating to Coca-Cola FEMSA—Bottler Agreements.” Termination would prevent Coca-Cola FEMSA from sellingCoca-Cola trademark beverages in the affected territory and would have an adverse effect on its business, financial condition, results and prospects.

The Coca-Cola Company has substantial influence on the conduct of Coca-Cola FEMSA’s business, which may result in Coca-Cola FEMSA taking actions contrary to the interests of its remaining shareholders.

The Coca-Cola Company has substantial influence on the conduct of Coca-Cola FEMSA’s business. As of April 4, 2014, The Coca-Cola Company indirectly owned 28.1% of Coca-Cola FEMSA’s outstanding capital stock, representing 37.0% of Coca-Cola FEMSA’s shares with full voting rights. The Coca-Cola Company is entitled to appoint five of Coca-Cola FEMSA’s maximum of 21 directors and the vote of at least two of them is required to approve certain actions by Coca-Cola FEMSA’s board of directors. As of April 4, 2014, we indirectly owned 47.9% of Coca-Cola FEMSA’s outstanding capital stock, representing 63.0% of Coca-Cola FEMSA’s shares with full voting rights. We are entitled to appoint 13 of Coca-Cola FEMSA’s maximum of 21 directors and all of its executive officers. We and The Coca-Cola Company together, or only we in certain circumstances, have the power to determine the outcome of all actions requiring the approval of Coca-Cola FEMSA’s board of directors, and we and The Coca-Cola Company together, or only we in certain circumstances, have the power to determine the outcome of all actions requiring the approval of Coca-Cola FEMSA’s shareholders.See “Item 10. Additional Information—Material Contracts—Material Contracts Relating to Coca-Cola FEMSA—Shareholders Agreement.” The interests of The Coca-Cola Company may be different from the interests of Coca-Cola FEMSA’s remaining shareholders, which may result in Coca-Cola FEMSA taking actions contrary to the interests of its remaining shareholders.

Changes in consumer preference and public concern about health related issues could reduce demand for some of Coca-Cola FEMSA’s products.

The non-alcoholic beverage industry is evolving as a result of, revenue growthamong other things, changes in consumer preferences and regulatory actions. There have been different plans and actions adopted in recent years by governmental authorities in some of the countries where Coca-Cola FEMSA operates that have resulted in increased taxes or the imposition of new taxes on the sale of beverages containing certain sweeteners, and other regulatory measures, such as restrictions on advertising for some of Coca-Cola FEMSA’s products. Moreover, researchers, health advocates and dietary guidelines are encouraging consumers to reduce their consumption of certain types of beverages sweetened with sugar and High Fructose Corn Syrup, or HFCS. In addition, concerns over the environmental impact of plastic may reduce the consumption of Coca-Cola FEMSA’s products sold in plastic bottles or result in additional taxes that would adversely affect consumer demand. Increasing public concern about these issues, possible new or increased taxes, regulatory measures and governmental regulations could reduce demand for some of Coca-Cola FEMSA’s products which would adversely affect its results.

Competition could adversely affect Coca-Cola FEMSA’s financial performance.

The beverage industry in the territories in which Coca-Cola FEMSA operates is highly competitive. Coca-Cola FEMSA faces competition from other bottlers of sparkling beverages, such asPepsi products, and from producers of low cost beverages or “B brands.” Coca-Cola FEMSA also competes in beverage categories other than sparkling beverages, such as water, juice-based beverages, teas, sport drinks and value-added dairy products. Although competitive conditions are different in each of its territories, Coca-Cola FEMSA competes principally in terms of price, packaging, consumer sales promotions, customer service and product innovation.See “Item 4. Information on the Company—Coca-Cola FEMSA—Competition.” There can be no assurances that Coca-Cola FEMSA will be able to avoid lower pricing as a result of competitive pressure. Lower pricing, changes made in response to competition and changes in consumer preferences may have an adverse effect on Coca-Cola FEMSA’s financial performance.

Water shortages or any failure to maintain existing concessions could adversely affect Coca-Cola FEMSA’s business.

Water is an essential component of all of Coca-Cola FEMSA’s products. Coca-Cola FEMSA obtains water from various sources in its territories, including springs, wells, rivers and municipal and state water companies pursuant to either concessions granted by governments in its various territories or pursuant to contracts.

Coca-Cola FEMSA obtains the vast majority of the water used in its production from municipal utility companies and pursuant to concessions to use wells, which are generally granted based on studies of the existing and projected groundwater supply. Coca-Cola FEMSA’s existing water concessions or contracts to obtain water may be terminated by governmental authorities under certain circumstances and their renewal depends on receiving necessary authorizations from local and/or federal water authorities.See “Item 4. Information on the Company—Regulatory Matters—Water Supply.” In some of its other territories, Coca-Cola FEMSA’s existing water supply may not be sufficient to meet its future production needs, and the available water supply may be adversely affected by shortages or changes in governmental regulations and environmental changes.

We cannot assure you that water will be available in sufficient quantities to meet Coca-Cola FEMSA’s future production needs or will prove sufficient to meet its water supply needs.

Increases in the prices of raw materials would increase Coca-Cola FEMSA’s cost of goods sold and may adversely affect its results.

In addition to water, Coca-Cola FEMSA’s most significant raw materials are (1) concentrate, which it acquires from affiliates of The Coca-Cola Company, (2) sweeteners and (3) packaging materials. Prices for sparkling beverages concentrate are determined by The Coca-Cola Company as a percentage of the weighted average retail price in local currency, net of applicable taxes. The Coca-Cola Company has unilaterally increased concentrate prices in the past and may do so again in the future. We cannot assure you that The Coca-Cola Company will not

increase the price of the concentrate for sparkling beverages or change the manner in which such price will be calculated in the future. Coca-Cola FEMSA may not be successful in negotiating or implementing measures to mitigate the negative effect this may have in the pricing of its products or its results. The prices for Coca-Cola FEMSA’s remaining raw materials are driven by market prices and local availability, the imposition of import duties and restrictions and fluctuations in exchange rates. Coca-Cola FEMSA is also required to meet all of its supply needs from suppliers approved by The Coca-Cola Company, which may limit the number of suppliers available to it. Coca-Cola FEMSA’s sales prices are denominated in the local currency in each country in which it operates, while the prices of certain materials, including those used in the bottling of its products, mainly resin, preforms to make plastic bottles, finished plastic bottles, aluminum cans and HFCS, are paid in or determined with reference to the U.S. dollar, and therefore may increase if the U.S. dollar appreciates against the currency of the countries in which Coca-Cola FEMSA operates. We cannot anticipate whether the U.S. dollar will appreciate or depreciate with respect to such currencies in the future.See “Item 4. Information on the Company—Coca-Cola FEMSA—Raw Materials.”

Coca-Cola FEMSA’s most significant packaging raw material costs arise from the purchase of resin and plastic preforms to make plastic bottles and from the purchase of finished plastic bottles, the prices of which are related to crude oil prices and global resin supply. The average prices that Coca-Cola FEMSA paid for resin and plastic preforms in U.S. dollars in 2013, as compared to 2012 were lower in Central America, Brazil, Venezuela and Argentina, remained flat in Mexico and were higher in Colombia. We cannot provide any assurance that prices will not increase in future periods. During 2013, average sweetener prices, in almost all of Coca-Cola FEMSA’s territories except Costa Rica, Nicaragua and Panama, were lower as compared to 2012 in all of the countries in which Coca-Cola FEMSA operates. From 2010 through 2013, international sugar prices were volatile due to various factors, including shifting demands, availability and climate issues affecting production and distribution. In all of the countries in which Coca-Cola FEMSA operates, other than Brazil, sugar prices are subject to local regulations and other barriers to market entry that cause Coca-Cola FEMSA to pay in excess of international market prices.See “Item 4. Information on the Company—Coca-Cola FEMSA—Raw Materials.” We cannot assure you that Coca-Cola FEMSA’s raw material prices will not further increase in the future. Increases in the prices of raw materials would increase Coca-Cola FEMSA’s cost of goods sold and adversely affect Coca-Cola FEMSA’s financial performance.

Taxes could adversely affect Coca-Cola FEMSA’s business.

The countries in which Coca-Cola FEMSA operates may adopt new tax laws or modify existing laws to increase taxes applicable to Coca-Cola FEMSA’s business.

On January 1, 2014, a general tax reform became effective in Mexico. This reform included the imposition of a new special tax on the production, sale and importation of beverages with added sugar, at the rate of Ps.1.00 per liter. This special tax could have a material adverse effect on Coca-Cola FEMSA’s business, financial condition and results; however, Coca-Cola FEMSA is currently working on taking the necessary measures with respect to its operating structure and portfolio in order to mitigate this negative effect. Moreover, similar to other affected entities in the industry, Coca-Cola FEMSA has filed constitutional challenges (juicios de amparo) against this special tax. We cannot assure you that these measures will have the desired effect or that Coca-Cola FEMSA will prevail in its constitutional challenge. In addition, the tax reform in Mexico, as applicable to Coca-Cola FEMSA, confirmed the income tax rate of 30%, eliminated the corporate flat tax, or IETU, imposed withholding taxes at a rate of 10% on the payment of dividends and capital gains from the sale of shares, limited the total amount of income tax paid or retained on dividends paid outside of Mexico and limited the total amount that can be deducted from exempt payments to employees.See “Item 4. Information on the Company—Regulatory Matters—Mexican Tax Reform.”

In Brazil, the federal taxes applied on the production and sale of beverages are based on the national average retail price, calculated based on a yearly survey of each Brazilian beverage brand, combined with a fixed tax rate and a multiplier specific for each different presentation (glass, plastic or can). Commencing on October 1, 2014 through October 1, 2018, the multiplier used to calculate taxes on soft drinks presented in cans and glasses will gradually increase per year from 31.9% and 37.2% to 38.0% and 44.4%, respectively, and the multiplier used to calculate taxes on energy and isotonic drinks presented in cans and glasses will gradually increase per year from 31.9% to 37.5%. The multipliers for other presentations of carbonated soft drinks, energy and isotonic drinks, such as plastic, cups and fountain, will not change.

In 2013, the government of Argentina imposed a withholding tax at a rate of 10% on dividends paid by Argentine companies to non-Argentine stakeholders. Similarly, in 2013, the government of Costa Rica repealed a tax exemption on dividends paid to Mexican residents. Future dividends paid to Mexican residents will be subject to withholding tax at a rate of 15% in Costa Rica.

Coca-Cola FEMSA’s products are also subject to other taxes in many of the countries in which it operates. Certain countries in Central America, Mexico, Brazil, Venezuela and Argentina, also impose taxes on sparkling beverages.See “Item 4. Information on the Company—Regulatory Matters—Taxation of Beverages.” We cannot assure you that any governmental authority in any country where Coca-Cola FEMSA operates will not impose new taxes or increase taxes on Coca-Cola FEMSA’s products in the future. The imposition of new taxes or increases in taxes on Coca-Cola FEMSA’s products may have a material adverse effect on its business, financial condition, prospects and results.

Regulatory developments may adversely affect Coca-Cola FEMSA’s business.

Coca-Cola FEMSA is subject to regulation in each of the territories in which it operates. The principal areas in which Coca-Cola FEMSA is subject to regulation are water, environment, labor, taxation, health and antitrust. Regulation can also affect Coca-Cola FEMSA’s ability to set prices for its products.See “Item 4. Information on the Company—Regulatory Matters.” The adoption of new laws or regulations or a stricter interpretation or enforcement thereof in the countries in which Coca-Cola FEMSA operates may increase its operating costs or impose restrictions on its operations which, in turn, may adversely affect Coca-Cola FEMSA’s financial condition, business and results. In particular, environmental standards are becoming more stringent in several of the countries in which Coca-Cola FEMSA operates, and Coca-Cola FEMSA is in the process of complying with these standards, although we cannot assure you that in any event Coca-Cola FEMSA will be able to meet any timelines for compliance established by the relevant regulatory authorities.See “Item 4. Information on the Company—Regulatory Matters—Environmental Matters.” Further changes in current regulations may result in an increase in compliance costs, which may have an adverse effect on Coca-Cola FEMSA’s future results or financial condition.

Voluntary price restraints or statutory price controls have been imposed historically in several of the countries in which Coca-Cola FEMSA operates. Currently, there are no price controls on Coca-Cola FEMSA’s products in any of the territories in which it has operations, except for those in Argentina, where authorities directly supervise two of Coca-Cola FEMSA’s products sold through supermarkets as a measure to control inflation, and Venezuela, where the government has imposed price controls on certain of Coca-Cola FEMSA’s products, including bottled water, and has recently imposed a limit on profits earned on the sale of goods, including Coca-Cola FEMSA’s products, seeking to maintain price stability of, and equal access to, goods and services. If Coca-Cola FEMSA exceeds such limit on profits, it may be forced to reduce the prices of its products in Venezuela, which would in turn adversely affect its business and results of operations. In addition, consumer protection laws in Venezuela are subject to continuing review and changes, and any such changes may have an adverse impact on Coca-Cola FEMSA. We cannot assure you that existing or future regulations in Venezuela relating to goods and services will not result in increased limits on profits or a forced reduction of prices affecting Coca-Cola FEMSA’s products, which could have a negative effect on its results of operations. The imposition of these restrictions or voluntary price restraints in other territories may have an adverse effect on Coca-Cola FEMSA’s results and financial position.See “Item 4. Information on the Company—Regulatory Matters—Price Controls.” We cannot assure you that governmental authorities in any country where Coca-Cola FEMSA operates will not impose statutory price controls or that Coca-Cola FEMSA will not need to implement voluntary price restraints in the future.

In May 2012, the Venezuelan government adopted significant changes to labor regulations, which had a negative impact on Coca-Cola FEMSA’s business and operations. The principal changes that impacted Coca-Cola FEMSA’s operations are: (i) the requirement that employee terminations are now subject to governmental authorization; (ii) retroactive assessments for any modifications to Coca-Cola FEMSA’s severance payment system; (iii) a reduction in the maximum daily and weekly working hours (from 44 to 40 weekly); (iv) an increase in mandatory weekly breaks, prohibiting a reduction in salaries as a result of such increase; and (v) the requirement that all third party contractors participating in the manufacturing and sales processes of its products be included in Coca-Cola FEMSA’s Mercosurpayroll by no later than May 2015. Coca-Cola FEMSA is currently in compliance with these labor regulations and expects to include all third party contractors to its payroll by the imposed deadline.

In January 2012, the Costa Rican government approved a decree, which regulates the sale of food and beverages in schools. The decree came into effect in 2012. Enforcement of this law has been gradual since it started in 2012 and until 2014, depending on the specific characteristics of the food and beverage in question. According to the decree, the sale of specific sparkling beverages and still beverages that contain sugar, syrup or HFCS in any type of presentation in schools is prohibited. Coca-Cola FEMSA is still allowed to sell water and certain still beverages in schools. We cannot assure you that the Costa Rican government will not further restrict sales of other of Coca-Cola FEMSA’s products in schools in the future; any such further restrictions could lead to an adverse impact on Coca-Cola FEMSA’s results of operations.

Unfavorable results of legal proceedings could have an adverse effect on Coca-Cola FEMSA’s results or financial condition.

Coca-Cola FEMSA’s operations have from time to time been and may continue to be subject to investigations and proceedings by antitrust authorities, and litigation relating to alleged anticompetitive practices. Coca-Cola FEMSA has also been subject to investigations and proceedings on environmental and labor matters. We cannot assure you that these investigations and proceedings will not have an adverse effect on Coca-Cola FEMSA’s results or financial condition.See “Item 8. Financial Information—Legal Proceedings.”

Weather conditions may adversely affect Coca-Cola FEMSA’s results.

Lower temperatures and higher rainfall may negatively impact consumer patterns, which may result in lower per capita consumption of Coca-Cola FEMSA’s beverage offerings. Additionally, adverse weather conditions may affect road infrastructure and points of sale in the territories in which Coca-Cola FEMSA operates and limit Coca-Cola FEMSA’s ability to sell and distribute its products, thus affecting its results.

Coca-Cola FEMSA conducts business in countries in which it had not previously operated and that present different or greater risks than certain countries in Latin America.

As a result of the acquisition of 51% of the outstanding shares of the Coca-Cola Bottlers Philippines, Inc., or CCBPI, Coca-Cola FEMSA has expanded its geographic reach from Latin America to include the Philippines. The Philippines presents different risks and different competitive pressures than those it faces in Latin America. In the Philippines, Coca-Cola FEMSA is the only beverage company competing across categories, and faces competition in each category. In addition, the per capita income of the population in Philippines is lower than the average per capita income in the countries in which Coca-Cola FEMSA currently operates, and the distribution and marketing practices in the Philippines differ from Coca-Cola FEMSA’s historical practices. Coca-Cola FEMSA may have to adapt its marketing and distribution strategies to compete effectively. Coca-Cola FEMSA’s inability to compete effectively may have an adverse effect on its future results.

Coca-Cola FEMSA may not be able to successfully integrate its recent acquisitions and achieve the operational efficiencies and/or expected synergies.

Coca-Cola FEMSA has and may continue to acquire bottling operations and other businesses. A key element to achieve the benefits and expected synergies of Coca-Cola FEMSA’s recent and future acquisitions and/or mergers is to integrate the operation of acquired or merged businesses into Coca-Cola FEMSA’s operations in a timely and effective manner. Coca-Cola FEMSA may incur unforeseen liabilities in connection with acquiring, taking control of or managing bottling operations and other businesses and may encounter difficulties and unforeseen or additional costs in restructuring and integrating them into its operating structure. We cannot assure you that these efforts will be successful or completed as expected by Coca-Cola FEMSA, and Coca-Cola FEMSA’s business, results and financial condition could be adversely affected if it is unable to do so.

Political and social events in the countries in which Coca-Cola FEMSA operates may significantly affect its operations.

In April 2013, the presidential election in Venezuela led to the election of a new president, Nicolás Maduro Moros. In April 2014, the presidential election in Costa Rica led to the election of a new president, Luis Guillermo Solís. Also in 2014, Panama, Colombia and Brazil will hold presidential elections that will lead to the election of new presidents. The new administrations elected or to be elected in the countries in which we operate may implement significant changes in laws, public policy and/or regulations that could affect the political and economic conditions in these countries. Any such changes may have an adverse effect on Coca-Cola FEMSA’s business, financial condition or results.

We cannot assure you that political or social developments in any of the countries in which Coca-Cola FEMSA has operations, such as the recent civil disturbances in Venezuela, over which we have no control, will not have a corresponding adverse effect on the global market or on Coca-Cola FEMSA’s business, financial condition or results.

FEMSA Comercio

Competition from other retailers in Mexico divisionscould adversely affect FEMSA Comercio’s business.

The Mexican retail sector is highly competitive. FEMSA participates in the retail sector primarily through FEMSA Comercio. FEMSA Comercio’s OXXO stores face competition from small-format stores like 7-Eleven, Extra, Super City, Círculo K stores and despiteother numerous chains of retailers across Mexico, from other regional small-format retailers to small informal neighborhood stores. In particular, small informal neighborhood stores can sometimes avoid regulatory oversight and taxation, enabling them to sell certain products at below market prices. In addition, these small informal neighborhood stores could improve their technological capabilities so as to enable credit card transactions and electronic payment of utility bills, which would diminish FEMSA Comercio’s competitive advantage. FEMSA Comercio may face additional competition from new market entrants. Increased competition may limit the number of new locations available to FEMSA Comercio and require FEMSA Comercio to modify its product offering or pricing. In addition, consumers may prefer alternative products or store formats offered by competitors. As a result, FEMSA Comercio’s results and financial position may be adversely affected by competition in the future.

Sales of OXXO small-format stores may be adversely affected by changes in economic conditions in Mexico.

Small-format stores often sell certain products at a premium. The small-format store market is thus highly sensitive to economic conditions, since an economic slowdown is often accompanied by a decline in consumer purchasing power, which in turn results in a decline in the overall consumption of FEMSA Comercio’s main product categories. During periods of economic slowdown, OXXO stores may experience a decline in traffic per store and purchases per customer, and this may result in a decline in FEMSA Comercio’s results.

Taxes could adversely affect FEMSA Comercio’s business.

Mexico may adopt new tax laws or modify existing laws to increase taxes applicable to FEMSA Comercio’s business. For example, a new decree amending and supplementing certain tax provisions, which became effective on January 1, 2014, provided that the income tax rate as applicable to FEMSA Comercio will remain at 30% for 2014 and subsequent years, instead of decreasing to 29% and 28% for 2014 and 2015 onwards as provided by the law before this reform. The 2014 amendments also increased the VAT rate applicable in the border regions of Mexico from 11% to 16% to match the general VAT rate applicable in the rest of Mexico, which could cause lower traffic or ticket figures for FEMSA Comercio. Furthermore, the 2014 amendments introduced two new excise taxes, the first one related to beverages containing sugar and the second one related to certain food products with high caloric content, including some that are sold at FEMSA Comercio stores, which could also cause lower traffic or ticket figures.See “Item 4. Information on the Company—Regulatory Matters—Mexican Tax Reform.”

FEMSA Comercio may not be able to maintain its historic growth rate.

FEMSA Comercio increased the number of OXXO stores at a compound annual growth rate of 12.4% from 2009 to 2013. The growth in the number of OXXO stores has driven growth in total revenue and results at FEMSA Comercio over the same period. As the overall number of stores increases, percentage growth in the number of OXXO stores is likely to decrease. In addition, as small-format store penetration in Mexico grows, the number of viable new store locations may decrease, and new store locations may be less favorable in terms of same store sales, average ticket and store traffic. As a result, FEMSA Comercio’s future results and financial condition may not be consistent with prior periods and may be characterized by lower growth rates in terms of total revenue and results. In Colombia, FEMSA Comercio may not be able to maintain similar historic growth rates to those in Mexico.

FEMSA Comercio’s business may be adversely affected by changes in information technology.

FEMSA Comercio invests aggressively in information technology (which we refer to as IT) in order to maximize its value generation potential. Given the rapid speed at which FEMSA Comercio adds new services and products to its commercial offerings, the development of IT systems, hardware and software needs to keep pace with the growth of the business. If these systems became unstable or if planning for future IT investments were inadequate, it could affect FEMSA Comercio’s business by reducing the flexibility of its value proposition to consumers or by increasing its operating complexity, either of which could adversely affect FEMSA Comercio’s revenue-per-store trends.

FEMSA Comercio’s business could be adversely affected by a failure, interruption, or breach of our IT system.

FEMSA Comercio’s business relies heavily on its advanced IT system to effectively manage its data, communications, connectivity, and other business processes. Although we constantly improve our IT system and protect it with advanced security measures, it may still be subject to defects, interruptions, or security breaches such as viruses or data theft. Such a defect, interruption, or breach could adversely affect FEMSA Comercio’s results or financial position.

FEMSA Comercio’s business may be adversely affected by an increase in the price of electricity.

The performance of FEMSA Comercio’s stores would be adversely affected by increases in the price of utilities on which the stores depend, such as electricity. Although the price of electricity in Mexico has remained stable recently, it could potentially increase as a result of inflation, shortages, interruptions in supply, or other reasons, and such an increase could adversely affect our results or financial position.

FEMSA Comercio’s business acquisitions may lead to decreased profit margins.

During 2013, FEMSA Comercio entered into two new markets through the acquisition of two drugstore businesses and one quick service restaurant chain. Each of these businesses is currently less profitable than OXXO, and the acquisitions might therefore marginally dilute FEMSA Comercio’s margins in the short to medium term.

Risks Related to Our Holding of Heineken N.V. and Heineken Holding N.V. Shares

FEMSA does not control Heineken N.V.’s and Heineken Holding N.V.’s decisions.

On April 30, 2010, FEMSA announced the closing of the transaction pursuant to which FEMSA agreed to exchange 100% of its beer operations for a 20% economic interest in Heineken N.V. and Heineken Holding N.V. (which, together with their respective subsidiaries, we refer to as Heineken or the Heineken Group). As a consequence of this transaction, which we refer to as the Heineken transaction, FEMSA now participates in the Heineken Holding N.V. Board of Directors, which we refer to as the Heineken Holding Board, and in the Heineken N.V. Supervisory Board, which we refer to as the Heineken Supervisory Board. However, FEMSA is not a majority or controlling shareholder of Heineken N.V. or Heineken Holding N.V., nor does it control the decisions of the Heineken Holding Board or the Heineken Supervisory Board. Therefore, the decisions made by the majority or controlling shareholders of Heineken N.V. or Heineken Holding N.V. or the Heineken Holding Board or the Heineken Supervisory Board may not be consistent with or may not consider the interests of FEMSA’s shareholders or may be adverse to the interests of FEMSA’s shareholders. Additionally, FEMSA has agreed not to disclose non-public information and decisions taken by Heineken.

Heineken is present in a large number of countries.

Heineken is a global brewer and distributor of beer in a large number of countries. As a consequence of the Heineken transaction, FEMSA shareholders are indirectly exposed to the political, economic and social circumstances affecting the markets in which Heineken is present, which may have an adverse effect on the value of FEMSA’s interest in Heineken, and, consequently, the value of FEMSA shares.

Strengthening of the Mexican peso compared to the Euro.

In the event of a depreciation of the euro against the Mexican peso, the fair value of FEMSA’s investment in Heineken’s shares will be adversely affected.

Furthermore, the cash flow that is expected to be received in the form of dividends from Heineken will be in euros, and therefore, in the event of a depreciation of the euro against the Mexican peso, the amount of expected cash flow will be adversely affected.

Heineken N.V. and Heineken Holding N.V. are publicly listed companies.

Heineken N.V. and Heineken Holding N.V. are listed companies whose stock trades publicly and is subject to market fluctuation. A reduction in the price of Heineken N.V. or Heineken Holding N.V. shares would result in a reduction in the economic value of FEMSA’s participation in Heineken.

Risks Related to Our Principal Shareholders and Capital Structure

A majority of our voting shares are held by a voting trust, which effectively controls the management of our company, and the interests of which may differ from those of other shareholders.

As of March 14, 2014, a voting trust, of which the participants are members of seven families, owned 38.69% of our capital stock and 74.86% of our capital stock with full voting rights, consisting of the Series B Shares. Consequently, the voting trust has the power to elect a majority of the members of our board of directors and to play a significant or controlling role in the outcome of substantially all matters to be decided by our board of directors or our shareholders. The interests of the voting trust may differ from those of our other shareholders.See “Item 7. Major Shareholders and Related Party Transactions” and “Item 10. Additional Information—Bylaws—Voting Rights and Certain Minority Rights.”

Holders of Series D-B and D-L Shares have limited voting rights.

Holders of Series D-B and D-L Shares have limited voting rights and are only entitled to vote on specific matters, such as certain changes in the form of our corporate organization, dissolution, or liquidation, a merger with a company with a distinct corporate purpose, a merger in which we are not the surviving entity, a change of our jurisdiction of incorporation, the cancellation of the registration of the Series D-B and D-L Shares and any other matters that expressly require approval from such holders under the Mexican Securities Law. As a result of these limited voting rights, Series D-B and D-L holders will not be able to influence our business or operations.See “Item 7. Major Shareholders and Related Party Transactions—Major Shareholders” and “Item 10. Additional Information—Bylaws—Voting Rights and Certain Minority Rights.”

Holders of ADSs may not be able to vote at our shareholder meetings.

Our shares are traded on the New York Stock Exchange, or NYSE, in the form of ADSs. We cannot assure you that holders of our shares in the form of ADSs will receive notice of shareholders’ meetings from our ADS depositary in sufficient time to enable such holders to return voting instructions to the ADS depositary in a timely manner. In the event that instructions are not received with respect to any shares underlying ADSs, the ADS depositary will, subject to certain limitations, grant a proxy to a person designated by us in respect of these shares. In the event that this proxy is not granted, the ADS depositary will vote these shares in the same manner as the majority of the shares of each class for which voting instructions are received.

Holders of BD Units in the United States and holders of ADSs may not be able to participate in any future preemptive rights offering and as a result may be subject to dilution of their equity interests.

Under applicable Mexican law, if we issue new shares for cash as a part of a capital increase, other than in connection with a public offering of newly issued shares or treasury stock, we are generally required to grant our shareholders the right to purchase a sufficient number of shares to maintain their existing ownership percentage. Rights to purchase shares in these circumstances are known as preemptive rights. By law, we may not allow holders of our shares or ADSs who are located in the United States to exercise any preemptive rights in any future capital increases unless (1) we file a registration statement with the U.S. Securities and Exchange Commission, which we refer to as the SEC, with respect to that future issuance of shares or (2) the offering qualifies for an exemption from the registration requirements of the U.S. Securities Act of 1933. At the time of any future capital increase, we will evaluate the costs and potential liabilities associated with filing a registration statement with the SEC, as well as the benefits of preemptive rights to holders of our shares in the form of ADSs in the United States and any other factors that we consider important in determining whether to file a registration statement.

We may decide not to file a registration statement with the SEC to allow holders of our shares or ADSs who are located in the United States to participate in a preemptive rights offering. In addition, under current Mexican law, the sale by the ADS depositary of preemptive rights and the distribution of the proceeds from such sales to the holders of our shares in the form of ADSs is not possible. As a result, the equity interest of holders of our shares in the form of ADSs would be diluted proportionately.See “Item 10. Additional Information—Bylaws—Preemptive Rights.”

The protections afforded to minority shareholders in Mexico are different from those afforded to minority shareholders in the United States.

Under Mexican law, the protections afforded to minority shareholders are different from, and may be less than, those afforded to minority shareholders in the United States. Mexican laws do not provide a remedy to shareholders relating to violations of fiduciary duties. There is no procedure for class actions as such actions are conducted in the United States and there are different procedural requirements for bringing shareholder lawsuits against directors for the benefit of companies. Therefore, it may be more difficult for minority shareholders to enforce their rights against us, our directors or our controlling shareholders than it would be for minority shareholders of a United States company.

Investors may experience difficulties in enforcing civil liabilities against us or our directors, officers and controlling persons.

FEMSA is organized under the laws of Mexico, and most of our directors, officers and controlling persons reside outside the United States. In addition, nearly all or a substantial portion of our assets and the assets of our subsidiaries are located outside the United States. As a result, it may be difficult for investors to effect service of process within the United States on such persons or to enforce judgments against them, including any action based on civil liabilities under the U.S. federal securities laws. There is doubt as to the enforceability against such persons in Mexico, whether in original actions or in actions to enforce judgments of U.S. courts, of liabilities based solely on the U.S. federal securities laws.

Developments in other countries may adversely affect the market for our securities.

The market value of securities of Mexican companies is, to varying degrees, influenced by economic and securities market conditions in other emerging market countries. Although economic conditions are different in each country, investors’ reaction to developments in one country can have effects on the securities of issuers in other countries, including Mexico. We cannot assure you that events elsewhere, especially in emerging markets, will not adversely affect the market value of our securities.

The failure or inability of our subsidiaries to pay dividends or other distributions to us may adversely affect us and our ability to pay dividends to holders of ADSs.

We are a holding company. Accordingly, our cash flows are principally derived from dividends, interest and other distributions made to us by our subsidiaries. Currently, our subsidiaries do not have contractual obligations that require them to pay dividends to us. In addition, debt and other contractual obligations of our subsidiaries may in the future impose restrictions on our subsidiaries’ ability to make dividend or other payments to us, which in turn may adversely affect our ability to pay dividends to shareholders and meet its debt and other obligations. As of March 31, 2014, we had no restrictions on our ability to pay dividends. Given the 2010 exchange of 100% of our ownership of the business of Cuauhtémoc Moctezuma Holding, S.A. de C.V. (formerly FEMSA Cerveza, S.A. de C.V.) (which we refer to as Cuauhtémoc Moctezuma or FEMSA Cerveza) for a 20% economic interest in Heineken, our non-controlling shareholder position in Heineken means that we will be unable to require payment of dividends with respect to the Heineken shares.

Risks Related to Mexico and the Other Countries in Which We Operate

Adverse economic conditions in Mexico may adversely affect our financial position and results.

We are a Mexican corporation, and our Mexican operations are our single most important geographic territory. Given the 2010 exchange of 100% of our FEMSA Cerveza business for a 20% economic interest in the Heineken Group, FEMSA shareholders may face a lesser degree of exposure with respect to economic conditions in Mexico and a greater degree of indirect exposure to the political, economic and social circumstances affecting the markets in which Heineken is present. For the year ended December 31, 2013, 63% of our consolidated total revenues were attributable to Mexico and at the net income level the percentage attributable to our Mexican operations is further reduced. During 2010, 2011 and 2012 the Mexican gross domestic product, or GDP, increased by approximately 5.1%, 4.0% and 3.9%, respectively, and in 2013 it only increased by approximately 1.1% on an annualized basis compared to 2012, due to lower government spending, lower remittances and a tough consumer environment. We cannot assure you that such conditions will not have a material adverse effect on our results and financial position going forward. The Mexican economy continues to be heavily influenced by the U.S. economy, and therefore, further deterioration in economic conditions in, or delays in recovery of, the U.S. economy may hinder any recovery in Mexico. In the past, Mexico has experienced both prolonged periods of weak economic conditions and deteriorations in economic conditions that have had a negative impact on our results.

Our business may be significantly affected by the general condition of the Mexican economy, or by the rate of inflation in Mexico, interest rates in Mexico and exchange rates for, or exchange controls affecting, the Mexican peso. Decreases in the growth rate of the Mexican economy, periods of negative growth and/or increases in inflation or interest rates may result in lower demand for our products, lower real pricing of our products or a shift to lower margin products. Because a large percentage of our costs and expenses are fixed, we may not be able to reduce costs and expenses upon the occurrence of any of these events, and our profit margins may suffer as a result.

In addition, an increase in interest rates in Mexico would increase the cost to us of variable rate debt, Mexican peso-denominated funding, which constituted 23% of our total debt as of December 31, 2013 (the total amount of the debt and the variable rate debt used in the calculation of this percentage considers converting only the units of investments debt for the related cross currency swap, and it also includes the effect of related interest rate swaps), and have an adverse effect on our financial position and results.

Depreciation of the Mexican peso relative to the U.S. dollar could adversely affect our financial position and results.

Depreciation of the Mexican peso relative to the U.S. dollar increases the cost to us of a portion of the raw materials we acquire, the price of which is paid in or determined with reference to U.S. dollars, and of our debt obligations denominated in U.S. dollars, and thereby negatively affects our financial position and results. A severe devaluation or depreciation of the Mexican peso may result in disruption of the international foreign exchange markets and may limit our ability to transfer or to convert Mexican pesos into U.S. dollars and other currencies for the purpose of making timely payments of interest and principal on our U.S. dollar-denominated debt or obligations in other currencies. The Mexican peso is a free-floating currency and as such, it experiences exchange rate

fluctuations relative to the U.S. dollar over time. During 2010 and 2011, the Mexican peso experienced different fluctuations relative to the U.S. dollar of approximately 5.6% of recovery and 12.7% of depreciation compared to the years of 2009 and 2010 respectively. During 2012, the Mexican peso experienced an appreciation relative to the U.S. dollar of approximately 7.1% compared to 2011. During 2013, the Mexican peso experienced a depreciation relative to the U.S. dollar of approximately 1.0% compared to 2012. In the first quarter of 2014, the Mexican peso appreciated approximately 0.32% relative to the U.S. dollar compared to the fourth quarter of 2013.

While the Mexican government does not currently restrict, and since 1982 has not restricted, the right or ability of Mexican or foreign persons or entities to convert Mexican pesos into U.S. dollars or to transfer other currencies out of Mexico, the Mexican government could institute restrictive exchange rate policies in the future, as it has done in the past. Currency fluctuations may have an adverse effect on our financial position, results and cash flows in future periods.

When the financial markets are volatile, as they have been in recent periods, our results may be substantially affected by variations in exchange rates and commodity prices, and to a lesser degree, interest rates. These effects include foreign exchange gain and loss on assets and liabilities denominated in U.S. dollars, fair value gain and loss on derivative financial instruments, commodities prices and changes in interest income and interest expense. These effects can be much more volatile than our operating performance and our operating cash flows.

Political events in Mexico could adversely affect our operations.

Mexican political events may significantly affect our operations. Presidential elections in Mexico occur every six years, with the most recent one occurring in July 2012. Enrique Peña Nieto, a member of thePartido Revolucionario Institucional, was elected as the new president of Mexico and took office on December 1, 2012. As with any governmental change, the new government may lead to significant changes in governmental policies, may contribute to economic uncertainty and to heightened volatility of the Mexican capital markets and securities issued by Mexican companies. Currently, no single party has a majority in the Senate or theCámara de Diputados (House of Representatives), and the absence of a clear majority by a single party could result in government gridlock and political uncertainty. While the Mexican Congress has recently approved a number of structural reforms intended to modernize certain sectors of and foster growth in the Mexican economy, we cannot provide any assurances that political developments in Mexico, over which we have no control, will not have an adverse effect on our business, financial condition, results and prospects.

Security risks in Mexico could increase, and this could adversely affect our results.

The presence of violence among drug cartels, and between these and the Mexican law enforcement and armed forces, pose a risk to our business. Organized criminal activity and related violent incidents have decreased relative to 2011 and 2012, but remain prevalent. These incidents are relatively concentrated along the northern Mexican border, as well as in certain other Mexican states such as Sinaloa, Michoacán and Guerrero. The north of Mexico is an important region for our retail operations, and an increase in crime rates could negatively affect our sales and customer traffic, increase our security expenses, and result in higher turnover of personnel or damage to the perception of our brands. The principal driver of organized criminal activity is the drug trade that aims to supply and profit from the uninterrupted demand for drugs and the supply of weapons from the United States. This situation could worsen and adversely impact our business and financial results because consumer habits and patterns adjust to the increased perceived and real security risks, as people refrain from going out as much and gradually shift some on-premise consumption to off-premise consumption of food and beverages on certain social occasions.

Depreciation of local currencies in other Latin American countries in which we operate may adversely affect our financial position.

The devaluation of the local currencies against the U.S. dollar in our non-Mexican territories can increase our operating costs in these countries, and depreciation of the local currencies against the Mexican peso can negatively affect our results for these countries. In recent years, the value of the currency in the countries in which we operate had been relatively stable except in Venezuela. During 2013, in addition to Venezuela, the currencies of Brazil and Argentina also depreciated against the Mexican peso. Future currency devaluation or the imposition of exchange controls in any of these countries, or in Mexico, would have an adverse effect on our financial position and results.

At the end of January 2014, the exchange rate of the Argentine peso registered a devaluation of approximately 20% with respect to the U.S. dollar. As a result of this devaluation, the balance sheet of our subsidiary could reflect a reduction in shareholders’ equity during 2014. As of December 31, 2013 our foreign direct investment in Argentina, using the exchange rate of 6.38 Argentine pesos per U.S. dollar, was Ps. 945 million.

Depreciation of other local currencies of the countries in which we operate relative to the U.S. dollar may also potentially increase our operating costs. We have operated under exchange controls in Venezuela since 2003, which limit our ability to remit dividends abroad or make payments other than in local currency and that may increase the real price paid for raw materials and services purchased in local currency. We have historically used the official exchange rate (currently 6.30 bolivars to US$1.00) in our Venezuelan bolívar,operations; however, in January 2014, the Venezuelan government announced that certain transactions, such as payment of services and payments related to foreign investments in Venezuela, must be settled at an alternative exchange rate determined by the state-run system known as theSistema Complementario de Administración de Divisas, or SICAD. The SICAD determines this alternative exchange rate based on limited periodic sales of U.S. dollars through auctions. The exchange rate based on the most recent SICAD auction, held on April 4, 2014 and in effect as of April 7, 2014, was 10.00 bolivars to U.S.$ 1.00. Imports of our raw materials into Venezuela qualify as transactions that may be settled using the official exchange rate of 6.30 bolivars to U.S.$ 1.00, thus, we will continue to account for these transactions using such official exchange rate. Coca-Cola FEMSA will recognize in the cumulative translation account in its consolidated financial statements as of March 31, 2014 a reduction in equity as a result of the valuation of its net investment in Venezuela at the SICAD exchange rate (10.70 bolivars to U.S.$ 1.00 as of March 31, 2014). As of December 31, 2013, Coca-Cola FEMSA’s foreign direct investment in Venezuela was Ps. 13,788 million (at the official exchange rate of 6.30 bolivars per U.S.$ 1.00). In addition, in March 2014, the Venezuelan government enacted a new law that authorizes an additional method (known as SICAD II) of exchanging Venezuelan bolivars to U.S. dollars at rates other than the current official exchange and the existing SICAD rates for any other type of transaction different than those described above. As of April 4, 2014, the SICAD II exchange rate was 49.04 bolivars to U.S.$ 1.00. Future changes in the Venezuelan exchange control regime, and future currency devaluations or the imposition of exchange controls in any of the countries in which affectedwe operate could have an adverse effect on our revenuesfinancial position and results.

ITEM 4.INFORMATION ON THE COMPANY

The Company

Overview

We are a Mexican company headquartered in Monterrey, Mexico, and our origin dates back to 1890. Our company was incorporated on May 30, 1936 and has a duration of 99 years. The duration can be extended indefinitely by resolution of our shareholders. Our legal name is Fomento Económico Mexicano, S.A.B. de C.V., and in commercial contexts we frequently refer to ourselves as FEMSA. Our principal executive offices are located at General Anaya No. 601 Pte., Colonia Bella Vista, Monterrey, Nuevo León 64410, Mexico. Our telephone number at this location is (52-81) 8328-6000. Our website is www.femsa.com. We are organized as asociedad anónima bursátil de capital variable under the laws of Mexico.

We conduct our operations through the following principal holding companies, each of which we refer to as a principal sub-holding company:

Coca-Cola FEMSA, which engages in the production, distribution and marketing of beverages;

FEMSA Comercio, which operates small-format stores; and

CB Equity, which holds our investment in Heineken.

Corporate Background

FEMSA traces its origins to the establishment of Mexico’s first brewery, Cervecería Cuauhtémoc, S.A., which we refer to as Cuauhtémoc, which was founded in 1890 by four Monterrey businessmen: Francisco G. Sada, José A. Muguerza, Isaac Garza and José M. Schneider. Descendants of certain of the founders of Cuauhtémoc are participants of the voting trust that country.controls the management of our company.

The strategic integration of our company dates back to 1936 when our packaging operations were established to supply crown caps to the brewery. During this period, these operations were part of what was known as the Monterrey Group, which also included interests in banking, steel and other packaging operations.

In 1974, the Monterrey Group was split between two branches of the descendants of the founding families of Cuauhtémoc. The steel and other packaging operations formed the basis for the creation of Corporación Siderúrgica, S.A. (now Alfa, S.A.B. de C.V.), controlled by the Garza Sada family, and the beverage and banking operations were consolidated under the Valores Industriales, S.A. de C.V. (the corporate predecessor of FEMSA) corporate umbrella controlled by the Garza Lagüera family. FEMSA’s shares were first listed on what is now the Bolsa Mexicana de Valores, S.A.B. de C.V. (which we refer to as the Mexican Stock Exchange) on September 19, 1978. Between 1977 and 1981, FEMSA diversified its operations through acquisitions in the soft drinks and mineral water industries, the establishment of the first stores under the trade name OXXO and other investments in the hotel, construction, auto parts, food and fishing industries, which were considered non-core businesses and were subsequently divested.

In the 1990s, we began a series of strategic transactions to strengthen the competitive positions of our operating subsidiaries. These transactions included the sale of a 30% strategic interest in Coca-Cola FEMSA to a wholly-owned subsidiary of The Coca-Cola Company and a subsequent public offering of Coca-Cola FEMSA shares, both of which occurred in 1993. Coca-Cola FEMSA listed its L shares on the Mexican Stock Exchange, and, in the form of ADS, on the New York Stock Exchange.

In 1998, we completed a reorganization that changed our capital structure by converting our outstanding capital stock at the time of the reorganization into BD Units and B Units, and united the shareholders of FEMSA and the former shareholders of Grupo Industrial Emprex, S.A. de C.V. (which we refer to as Emprex) at the same corporate level through an exchange offer that was consummated on May 11, 1998. As part of the reorganization, FEMSA listed ADSs on the NYSE representing BD Units, and listed the BD Units and its B Units on the Mexican Stock Exchange.

In May 2003, our subsidiary Coca-Cola FEMSA expanded its operations throughout Latin America by acquiring 100% of Panamerican Beverages, Inc., which we refer to as Panamco, then the largest soft drink bottler in Latin America in terms of sales volume in 2002. Through its acquisition of Panamco, Coca-Cola FEMSA began producing and distributingCoca-Cola trademark beverages in additional territories in Mexico, Central America, Colombia, Venezuela and Brazil, along with bottled water, beer and other beverages in some of these territories. The Coca-Cola Company and its subsidiaries received Series D Shares in exchange for their equity interest in Panamco of approximately 25%.

In April 2008, FEMSA shareholders approved a proposal to amend our bylaws in order to preserve the unit structure for our shares that has been in place since May 1998, and to maintain our existing share structure beyond May 11, 2008. Our bylaws previously provided that on May 11, 2008 our Series D-B Shares would convert into Series B Shares and our Series D-L Shares would convert into Series L Shares with limited voting rights. In addition, our bylaws provided that, on May 11, 2008, our current unit structure would cease to exist and each of our B Units would be unbundled into five Series B Shares, while each BD Unit would unbundle into three Series B Shares and two newly issued Series L Shares. Following the April 22, 2008 shareholder approvals, the automatic conversion of our share and unit structures no longer exist, and, absent shareholder action, our share structure will continue to be comprised of Series B Shares, which must represent not less than 51% of our outstanding capital stock, and Series D-B and Series D-L Shares, which together may represent up to 49% of our outstanding capital stock. Our Unit structure, absent shareholder action, will continue to consist of B Units, which bundle five Series B Shares, and BD Units, which bundle one Series B Share, two Series D-B Shares and two Series D-L Shares. See “Item 9. The Offer and Listing—Description of Securities.”

In January 2010, FEMSA announced that its Board of Directors unanimously approved a definitive agreement under which FEMSA would exchange its FEMSA Cerveza business for a 20% economic interest in Heineken, one of the world’s leading brewers. In April 2010, FEMSA announced the closing of the transaction, after Heineken N.V., Heineken Holding N.V. and FEMSA held their corresponding AGMs and approved the transaction. Under the terms of the agreement, FEMSA received 43,018,320 shares of Heineken Holding N.V. and 43,009,699 shares of Heineken N.V., with an additional 29,172,504 shares of Heineken N.V. (which shares we refer to as the Allotted Shares) delivered pursuant to an allotted share delivery instrument, or the ASDI. Heineken also assumed US$ 2.1 billion of indebtedness, including FEMSA Cerveza’s unfunded pension obligations. The Allotted Shares were delivered to FEMSA in several installments during 2010 and 2011, with the final installment delivered on October 5, 2011. As of December 31, 2013, FEMSA’s interest in Heineken N.V. represented 12.53% of Heineken N.V.’s outstanding capital and 14.94% of Heineken Holding N.V.’s outstanding capital, resulting in our 20% economic interest in the Heineken Group. The principal terms of the Heineken transaction documents are summarized below in “Item 10. Additional Information—Material Contracts.”

In March 2011, a consortium of investors formed by FEMSA, the Macquarie Mexican Infrastructure Fund and other investors, acquired Energía Alterna Istmeña, S. de R.L. de C.V., which we refer to as EAI, and Energía Eólica Mareña, S.A. de C.V., which we refer to as EEM, from subsidiaries of Preneal, S.A., which we refer to as Preneal. EAI and EEM together constitute the Mareña Renovables Wind Farm, a 396 megawatt late-stage wind energy project in the southeastern region of the State of Oaxaca. The Mareña Renovables Wind Farm is expected to be the largest wind power farm in Latin America. On February 23, 2012, a currency-neutral basiswholly-owned subsidiary of Mitsubishi Corporation, and excludingStichting Depositary PGGM Infrastructure Funds, a pension fund managed by PGGM, acquired the 45% interest held by FEMSA in the parent companies of the Mareña Renovables Wind Farm. The sale of FEMSA’s participation as an investor resulted in a gain of Ps. 933 million. Certain subsidiaries of FEMSA, FEMSA Comercio and Coca-Cola FEMSA have entered into 20-year wind power supply agreements with the Mareña Renovables Wind Farm to purchase energy output produced by it. These agreements remain in full force and effect.

In March 2011, Coca-Cola FEMSA, with The Coca-Cola Company and through Compañía Panameña de Bebidas, S.A.P.I. de C.V., acquired Grupo Industrias Lacteas, S.A. (which we refer to as Estrella Azul), a Panamanian company engaged for more than 50 years in the dairy and juice-based beverage categories. Coca-Cola FEMSA acquired a 50% interest and continues to develop this business with The Coca-Cola Company. Beginning in April 2011, both The Coca-Cola Company and Coca-Cola FEMSA commenced the gradual integration of Estrella Azul into the existing beverage platform they share for the development of non-carbonated products in Panama.

In October 2011, Coca-Cola FEMSA merged with Administradora de Acciones del Noreste, S.A.P.I. de C.V., which constituted the beverage division of Grupo Tampico, S.A. de C.V. (which we refer to as Grupo Tampico). This franchise territory operates in the states of Tamaulipas, San Luis Potosí and Veracruz, as well as in certain parts of the states of Hidalgo, Puebla and Querétaro.

In December 2011, Coca-Cola FEMSA merged with Corporación de los Ángeles, S.A. de C.V. (which we refer to as Grupo CIMSA), a Mexican family-owned bottler ofCoca-Cola trademark products. This franchise territory operates mainly in the states of Morelos and Mexico, as well as in certain parts of the states of Guerrero and Michoacán.

In 2012, Coca-Cola FEMSA began the construction of a production plant in Minas Gerais, Brazil, which has required an investment of 520 million Brazilian reais (equivalent to approximately US$ 260 million). It is anticipated that the new plant will be completed in July 2014 and will begin operations during the third quarter of 2014. It is expected that by 2015 the annual production capacity will be approximately 1.2 billion liters of sparkling beverages, representing an increase of approximately 62% as compared to the current installed capacity of Coca-Cola FEMSA’s plant in Belo Horizonte, Brazil.

In May 2012, Coca-Cola FEMSA closed its merger with Grupo Fomento Queretano, S.A.P.I. de C.V. (which we refer to as Grupo Fomento Queretano), with operations mainly in the state of Querétaro, as well as in parts of the states of Mexico, Hidalgo, and Guanajuato.

On September 24, 2012, FEMSA signed definitive agreements to sell its wholly owned subsidiary Industria Mexicana de Quimicos, S.A. de C.V. (which we refer to as Quimiproductos) to a Mexican subsidiary of Ecolab Inc. (NYSE: ECL). Quimiproductos manufactures and provides cleaning and sanitizing products and services related to food and beverage industrial processes, as well as water treatment. The transaction is consistent with FEMSA’s long-standing strategy to divest non-core businesses. Quimiproductos was sold on December 31, 2012, resulting in a gain of Ps. 871 million.

On January 25, 2013, Coca-Cola FEMSA closed the transaction with The Coca-Cola Company to acquire a 51% non-controlling majority stake in CCBPI for US$ 688.5 million (Ps. 8,904 million) in an all-cash transaction. Coca-Cola FEMSA has an option to acquire the remaining 49% stake in CCBPI at any time during the seven years following the closing date. Coca-Cola FEMSA also has a put option to sell its ownership in CCBPI to The Coca-Cola Company commencing on the fifth anniversary of the closing date and ending on the sixth anniversary of the closing date. Coca-Cola FEMSA currently manages the day-to-day operations of the business; however, during a four-year period ending January 25, 2017 the business plan and other operational decisions must be taken jointly with The Coca-Cola Company. Coca-Cola FEMSA currently recognizes the results of CCBPI using the equity method.

In May 2013, Coca-Cola FEMSA closed its merger with Grupo Yoli, one of the oldest family-owned Coca-Cola bottlers in Mexico, operating mainly in the state of Guerrero as well as in parts of the state of Oaxaca.

On May 2, 2013, FEMSA Comercio through one of its subsidiaries, Cadena Comercial de Farmacias, S.A.P.I. de C.V. ( which we refer to as CCF), closed the acquisition of Farmacias YZA, a leading drugstore operator in Southeast Mexico, headquartered in Merida, Yucatan. The founding shareholders of Farmacias YZA hold a 25% stake in CCF. In a separate transaction, on May 13, 2013, CCF acquired Farmacias FM Moderna, a leading drugstore operator in the western state of Sinaloa.

In August 2013, Coca-Cola FEMSA closed its acquisition of Companhia Fluminense de Refrigerantes (which we refer to as Companhia Fluminense), a family owned franchise that operates in parts of the states of São Paulo, Minas Gerais and Rio de Janeiro in Brazil. Companhia Fluminense sold approximately 56.6 million unit cases (including beer) in the twelve months ended March 31, 2013.

In October 2013, the Board of Directors agreed to separate the roles of Chairman of the Board and Chief Executive Officer, ratifying José Antonio Fernández Carbajal as Executive Chairman of the Board and naming Carlos Salazar Lomelín as the new Chief Executive Officer of FEMSA.

In October 2013, Coca-Cola FEMSA closed its acquisition of Spaipa, the second largest family owned franchise in Brazil, with operations in the state of Paraná and in parts of the state of São Paulo. Spaipa sold approximately 233.3 million unit cases (including beer) in the twelve months ended June 30, 2013.

In December 2013, FEMSA Comercio, through one of its subsidiaries, purchased the operating assets and trademarks of Doña Tota, a leading quick-service restaurant operator in Mexico. The founding shareholders of Doña Tota hold a 20% stake in the FEMSA Comercio subsidiary that now operates the Doña Tota business.

For more information on Coca-Cola FEMSA’s recent transactions, see “Item 4. Information on the Company—Coca-Cola FEMSA.”

Ownership Structure

We conduct our business through our principal sub-holding companies as shown in the following diagram and table:

Principal Sub-holding Companies—Ownership Structure

As of March 31, 2014

LOGO

(1)Compañía Internacional de Bebidas, S.A. de C.V., which we refer to as CIBSA.

(2)Percentage of issued and outstanding capital stock owned by CIBSA (63.0% of shares with full voting rights).

(3)Ownership in CB Equity held through various FEMSA subsidiaries.

(4)Combined economic interest in Heineken N.V. and Heineken Holding N.V.

The following table presents an overview of our operations by reportable segment and by geographic area:

Operations by Segment—Overview

Year Ended December 31, 2013 and % of growth (decrease) vs. last year(1)

   Coca-Cola FEMSA  FEMSA Comercio   CB Equity(2) 
   (in millions of Mexican pesos,
except for employees and percentages)
         

Total revenues

   Ps.156,011     6  Ps. 97,572     13%     —       —    

Gross Profit

   72,935     6  34,586     14%     —       —    

Share of the profit of associates and joint ventures accounted for using the equity method, net of taxes

   289     61  11     148%     4,587     (45%)  

Total assets

   216,665     30  39,617     27%     82,576     4%   

Employees

   84,922     16  102,989     12%     —       —    

(1)The sum of the financial data for each of our segments and percentages with respect thereto differ from our consolidated financial information due to intercompany transactions, which are eliminated in consolidation, and certain assets and activities of FEMSA.

(2)CB Equity holds our Heineken N.V. and Heineken Holding N.V. shares.

Total Revenues Summary by Segment(1)

   Year Ended December 31, 
   2013   2012   2011 

Coca-Cola FEMSA

   Ps.156,011     Ps.147,739     Ps.123,224  

FEMSA Comercio

   97,572     86,433     74,112  

Other

   17,254     15,899     13,360  

Consolidated total revenues

   Ps.258,097     Ps.238,309     Ps.201,540  

(1)The sum of the financial data for each of our segments and percentages with respect thereto differ from our consolidated financial information due to intercompany transactions, which are eliminated in consolidation, and certain assets and activities of FEMSA.

Total Revenues Summary by Geographic Area(1)

   Year Ended December 31, 
   2013   2012   2011 

Mexico and Central America(2)

   Ps.171,726     Ps.155,576     Ps.129,716  

South America(3)

   55,157     56,444     52,149  

Venezuela

   31,601     26,800     20,173  

Consolidated total revenues

   258,097     238,309     201,540  

(1)The sum of the financial data for each geographic area differs from our consolidated financial information due to intercompany transactions, which are eliminated in consolidation.

(2)Central America includes Guatemala, Nicaragua, Costa Rica and Panama. Domestic (Mexico-only) revenues were Ps. 163,351 million, Ps. 148,098 million and Ps. 122,690 million for the years ended December 31, 2013, 2012 and 2011, respectively.

(3)South America includes Brazil, Colombia and Argentina. South America revenues include Brazilian revenues of Ps. 31,138 million, Ps. 30,930 million and Ps. 31,405 million; Colombian revenues of Ps. 13,354 million, Ps. 14,597 million and Ps. 12,320 million; and Argentine revenues of Ps. 10,729 million, Ps. 10,270 million and Ps. 8,399 million, for the years ended December 31, 2013, 2012 and 2011, respectively.

Significant Subsidiaries

The following table sets forth our significant subsidiaries as of December 31, 2013:

Name of Company                  

Jurisdiction of
Establishment
Percentage
Owned

CIBSA:

Mexico100.0%

Coca-Cola FEMSA

Mexico47.9%(1)

Emprex:

Mexico100.0%

FEMSA Comercio

Mexico100.0%

CB Equity(2)

United Kingdom100.0%

(1)Percentage of capital stock. FEMSA, through CIBSA, owns 63.0% of the shares of Coca-Cola FEMSA with full voting rights.

(2)Ownership in CB Equity held through various FEMSA subsidiaries. CB Equity holds our Heineken N.V and Heineken Holding N.V. shares.

Business Strategy

FEMSA is a leading company that participates in the beverage industry through Coca-Cola FEMSA, the largest franchise bottler of Coca-Cola products in the world, and in the beer industry, through its ownership of the second largest equity stake in Heineken, one of the world’s leading brewers with operations in over 70 countries. In the retail industry FEMSA participates through FEMSA Comercio, operating various small-format chain stores, including OXXO, the largest and fastest-growing chain of stores in Latin America. Each of these businesses is supported by our strategic business unit.

We understand the importance of connecting with our end consumers by interpreting their needs, and ultimately delivering the right products to them for the right occasions and the optimal value proposition. We strive to achieve this by developing brand value, expanding our significant distribution capabilities, and improving the efficiency of our operations while aiming to reach our full potential. We continue to improve our information gathering and processing systems in order to better know and understand what our consumers want and need, and we are improving our production and distribution by more efficiently leveraging our asset base.

We believe that the competencies that our businesses have developed can be replicated in other geographic regions. This underlying principle guided our consolidation efforts, which led to our current continental footprint. We have presence in Mexico, Central and South America and the Philippines including some of the most populous metropolitan areas in Latin America—which has provided us with opportunities to create value through both an improved ability to execute our strategies and the use of superior marketing tools. We have also increased our capabilities to operate and succeed in other geographic regions, by developing management to gain an understanding of local consumer needs. Going forward, we intend to use those capabilities to continue our international expansion of both Coca-Cola FEMSA and FEMSA Comercio, expanding both our geographic footprint and our presence in the non-alcoholic beverage industry and small box retail formats, as well as taking advantage of potential opportunities to leverage our skill set and key competencies.

Our objective is to create economic, social and environmental value for our stakeholders—including our employees, our consumers, our shareholders and the enterprises and institutions within our society—now and into the future.

Coca-Cola FEMSA

Overview

Coca-Cola FEMSA is the largest franchise bottler ofCoca-Colatrademark beverages in the world. Coca-Cola FEMSA operates in territories in the following countries:

Mexico – a substantial portion of central Mexico, the southeast and northeast of Mexico (including the Gulf region).

Central America – Guatemala (Guatemala City and surrounding areas), Nicaragua (nationwide), Costa Rica (nationwide) and Panama (nationwide).

Colombia – most of the country.

Venezuela – nationwide.

Brazil – a major part of the states of São Paulo and Minas Gerais, the states of Paraná and Mato Grosso do Sul and part of the states of Rio de Janeiro and Goiás.

Argentina – Buenos Aires and surrounding areas.

Philippines – nationwide (through a joint venture with The Coca-Cola Company).

Coca-Cola FEMSA’s company was organized on October 30, 1991 as asociedad anónima de capital variable (a variable capital stock corporation) under the laws of Mexico with a duration of 99 years. On December 5, 2006, as required by amendments to the Mexican Securities Market Law, Coca-Cola FEMSA became asociedad anónima bursátil de capital variable (a listed variable capital stock corporation). Coca-Cola FEMSA’s legal name is Coca-Cola FEMSA, S.A.B. de C.V. Coca-Cola FEMSA’s principal executive offices are located at Calle Mario Pani No. 100, Colonia Santa Fe Cuajimalpa, Delegación Cuajimalpa de Morelos, 05348, México, D.F., México. Coca-Cola FEMSA’s telephone number at this location is (52-55) 1519-5000. Coca-Cola FEMSA’s website iswww.coca-colafemsa.com.

The following is an overview of Coca-Cola FEMSA’s operations by consolidated reporting segment in 2013.

Operations by Consolidated Reporting Segment—Overview

Year Ended December 31, 2013

   Total Revenues
(millions of
Mexican pesos)
   Percentage of
Total Revenues
   Gross Profit
(millions of
Mexican
pesos)
   Percentage of
Gross Profit
 

Mexico and Central America(1)

   70,679     45.3%     34,941     47.9%  

South America(2) (excluding Venezuela)

   53,774     34.5%     22,374     30.7%  

Venezuela

   31,558     20.2%     15,620     21.4%  
  

 

 

   

 

 

   

 

 

   

 

 

 

Consolidated

   156,011     100.0%     72,935     100.0%  

(1)Includes Mexico, Guatemala, Nicaragua, Costa Rica and Panama. Includes results of Grupo Yoli from June 2013.

(2)Includes Colombia, Brazil and Argentina. Includes results of Companhia Fluminense from September 2013 and Spaipa from November 2013.

Corporate History

In 1979, one of our subsidiaries acquired certain sparkling beverage bottlers that are now a part of Coca-Cola FEMSA’s company. At that time, the acquired bottlers had 13 Mexican distribution centers operating 701 distribution routes, and their production capacity was 83 million cases. In 1991, we transferred our ownership in the bottlers to FEMSA Refrescos, S.A. de C.V., the corporate predecessor to Coca-Cola FEMSA, S.A.B. de C.V.

In June 1993, a subsidiary of The Coca-Cola Company subscribed for 30% of Coca-Cola FEMSA’s capital stock in the form of Series D shares for US$ 195 million. In September 1993, we sold Series L shares that represented 19% of Coca-Cola FEMSA’s capital stock to the public, and Coca-Cola FEMSA listed these shares on the Mexican Stock Exchange and, in the form of ADSs, on the New York Stock Exchange. In a series of transactions between 1994 and 1997, Coca-Cola FEMSA acquired territories in Argentina and additional territories in southern Mexico.

In May 2003, Coca-Cola FEMSA acquired Panamco and began producing and distributingCoca-Colatrademark beverages in additional territories in the central and gulf regions of Mexico and in Central America (Guatemala, Nicaragua, Costa Rica and Panama), Colombia, Venezuela and Brazil, along with bottled water, beer and other beverages in some of these territories. As a result of the acquisition, the interest of The Coca-Cola Company in the capital stock of Coca-Cola FEMSA’s company increased from 30.0% to 39.6%.

During August 2004, Coca-Cola FEMSA conducted a rights offering to allow existing holders of Coca-Cola FEMSA’s Series L shares and ADSs to acquire newly issued Series L shares in the form of Series L shares and ADSs, respectively, at the same price per share at which we and The Coca-Cola Company subscribed in connection with the Panamco acquisition.

In November 2006, we acquired, through a subsidiary, 148,000,000 of Coca-Cola FEMSA’s Series D shares from certain subsidiaries of The Coca-Cola Company representing 9.4% of the total outstanding voting shares and 8.0% of the total outstanding equity of Coca-Cola FEMSA, at a price of US$ 2.888 per share for an aggregate amount of US$ 427.4 million. With this purchase, we increased our ownership to 53.7% of Coca-Cola FEMSA’s capital stock. Pursuant to Coca-Cola FEMSA’s bylaws, the acquired shares were converted from Series D shares to Series A shares.

In November 2007, Administración, S.A.P.I. de C.V., or Administración, a Mexican company owned directly and indirectly by Coca-Cola FEMSA and The Coca-Cola Company, acquired 100% of the shares of capital stock of Jugos del Valle, S.A.P.I. de C.V., or Jugos del Valle. Jugos del Valle sells fruit juice-based beverages and fruit derivatives. The business of Jugos del Valle in the United States was acquired and sold by The Coca-Cola Company. In 2008, Coca-Cola FEMSA, The Coca-Cola Company and all Mexican and Brazilian Coca-Cola bottlers entered into a joint business for the Mexican and Brazilian operations, respectively, of Jugos del Valle. Taking into account the participation held by Grupo Yoli, as of April 4, 2014, Coca-Cola FEMSA held an interest of 26.2% in the Mexican joint business. In August 2010, Coca-Cola FEMSA acquired from The Coca-Cola Company along with other Brazilian Coca-Cola bottlers, Leão Alimentos e Bebidas, Ltda. or Leão Alimentos,, manufacturer and distributor of theMatte Leão tea brand. In January 2013, Coca-Cola FEMSA’s Brazilian joint business of Jugos del Valle merged with Leão Alimentos. Taking into account Coca-Cola FEMSA’s participation and the participations held by Companhia Fluminense and Spaipa, as of April 4, 2014, Coca-Cola FEMSA had a 26.1% indirect interest in Leão Alimentos in Brazil.

In December 2007 and May 2008, Coca-Cola FEMSA sold most of its proprietary brands to The Coca-Cola Company. The proprietary brands are now being licensed back to Coca-Cola FEMSA by The Coca-Cola Company pursuant to Coca-Cola FEMSA’s bottler agreements. The December 2007 transaction was valued at US$ 48 million and the May 2008 transaction was valued at US$ 16 million. Revenues from the sale of proprietary brands in which Coca-Cola FEMSA has a significant continuing involvement are deferred and amortized against the related costs of future sales over the estimated sales period.

In May 2008, Coca-Cola FEMSA entered into a transaction with The Coca-Cola Company to acquire its wholly owned bottling franchise Refrigerantes Minas Gerais, Ltda., or REMIL, located in the State of Minas Gerais in Brazil, for a purchase price of US$ 364.1 million. Coca-Cola FEMSA began to consolidate REMIL in its financial statements in June 2008.

In July 2008, Coca-Cola FEMSA acquired the Agua De Los Angeles bulk water business in the Valley of Mexico (Mexico City and surrounding areas) from Grupo Embotellador CIMSA, S.A. de C.V., at the time one of the Coca-Cola bottling franchises in Mexico, for a purchase price of US$ 18.3 million. The trademarks remain with The Coca-Cola Company. Coca-Cola FEMSA subsequently merged Agua De Los Angeles into its bulk water business under theCiel brand.

In February 2009, Coca-Cola FEMSA acquired with The Coca-Cola Company theBrisa bottled water business in Colombia from Bavaria, S.A., a subsidiary of SABMiller plc. Coca-Cola FEMSA acquired the production assets and the distribution territory, and The Coca-Cola Company acquired theBrisa brand. Coca-Cola FEMSA and The Coca-Cola Company equally shared in paying the purchase price of US$ 92 million. Following a transition period, in June 2009, Coca-Cola FEMSA started to sell and distribute theBrisa portfolio of products in Colombia.

In May 2009, Coca-Cola FEMSA entered into an agreement to manufacture, distribute and sell theCrystal trademark water products in Brazil jointly with The Coca-Cola Company.

In March 2011, Coca-Cola FEMSA together with The Coca-Cola Company, through Compañía Panameña de Bebidas, S.A.P.I. de C.V., acquired Estrella Azul, a Panamanian conglomerate that participates in the dairy and juice-based beverage categories in Panama. Coca-Cola FEMSA continues to develop this business with The Coca-Cola Company.

In October 2011, Coca-Cola FEMSA closed its merger with Grupo Tampico, one of the largest family-ownedCoca-Cola bottlers calculated by sales volume in Mexico. This franchise territory operates in the states of Tamaulipas, San Luis Potosí, and Veracruz, as well as in parts of the states of Hidalgo, Puebla and Queretaro. The aggregate enterprise value of this transaction was Ps. 9,300 million and Coca-Cola FEMSA issued a total revenues increasedof 63.5 million new Series L shares in connection with this transaction. Coca-Cola FEMSA began to consolidate Grupo Tampico in its financial statements in October 2011.

In December 2011, Coca-Cola FEMSA closed its merger with Grupo CIMSA, and its shareholders, a Mexican family-ownedCoca-Cola bottler with operations mainly in the states of Morelos and Mexico, as well as in parts of the states of Guerrero and Michoacán. The aggregate enterprise value of this transaction was Ps. 11,000 million and Coca-Cola FEMSA issued a total of 75.4 million new Series L shares in connection with this transaction. Coca-Cola FEMSA began to consolidate Grupo CIMSA in its financial statements in December 2011. As part of its merger with Grupo CIMSA, Coca-Cola FEMSA also acquired a 13.2% equity interest in Promotora Industrial Azucarera, S.A de C.V., or Piasa.

In May 2012, Coca-Cola FEMSA closed its merger with Grupo Fomento Queretano, one of the oldest family-owned beverage players in theCoca-Cola system in Mexico, with operations mainly in the state of Querétaro, as well as in parts of the states of Mexico, Hidalgo and Guanajuato. The aggregate enterprise value of this transaction was Ps. 6,600 million and Coca-Cola FEMSA issued a total of 45.1 million new Series L shares in connection with this transaction. Coca-Cola FEMSA began to consolidate Grupo Fomento Queretano in its financial statements in May 2012. As part of its merger with Grupo Fomento Queretano Coca-Cola FEMSA also acquired an additional 12.9% equity interest in Piasa.

On January 25, 2013, Coca-Cola FEMSA closed the transaction with The Coca-Cola Company to acquire a 51% non-controlling majority stake in CCBPI for US$ 688.5 million (Ps. 8,904 million) in an all-cash transaction. Coca-Cola FEMSA has an option to acquire the remaining 49% stake in CCBPI at any time during the seven years following the closing date. Coca-Cola FEMSA also has a put option to sell its ownership in CCBPI to The Coca-Cola Company commencing on the fifth anniversary of the closing date and ending on the sixth anniversary of the closing date. Coca-Cola FEMSA currently manages the day-to-day operations of the business; however, during a four-year period ending January 25, 2017 the business plan and other operational decisions must be taken jointly with The Coca-Cola Company. Coca-Cola FEMSA currently recognizes the results of CCBPI using the equity method.

In May 2013, Coca-Cola FEMSA closed its merger with Grupo Yoli, one of the oldest family-owned Coca-Cola bottlers in Mexico, operating mainly in the state of Guerrero as well as in parts of the state of Oaxaca. Grupo Yoli sold approximately 15%99 million unit cases in 2010.2012. The aggregate enterprise value of this transaction was Ps. 8,806 million and Coca-Cola FEMSA issued a total of 42.4 million new Series L shares in connection with this transaction. As part of Coca-Cola FEMSA’s merger with Grupo Yoli, it also acquired an additional 10.1% equity interest in Piasa for a total ownership above 36.3%. Coca-Cola FEMSA began consolidating the results of Grupo Yoli in its financial statements in June 2013.

ConsolidatedIn August 2013, Coca-Cola FEMSA closed its acquisition of Companhia Fluminense, a family owned franchise that operates in parts of the states of São Paulo, Minas Gerais and Rio de Janeiro in Brazil. Companhia Fluminense sold approximately 56.6 million unit cases (including beer) in the twelve months ended March 31, 2013. The aggregate enterprise value of this transaction was US$ 448 million and was an all-cash transaction. As part of its acquisition of Companhia Fluminense, Coca-Cola FEMSA also acquired an additional 1.20% equity interest in Leão Alimentos. Coca-Cola FEMSA began consolidating the results of Companhia Fluminense in its financial statements in September 2013.

In October 2013, Coca-Cola FEMSA closed its acquisition of Spaipa, the second largest family owned franchise in Brazil, with operations in the state of Paraná and in parts of the state of São Paulo. Spaipa sold approximately 233.3 million unit cases (including beer) in the twelve months ended June 30, 2013. The aggregate enterprise value of this transaction was US$ 1,855 million and was an all-cash transaction. As part of Coca-Cola FEMSA’s acquisition of Spaipa, it also acquired an additional 5.82% equity interest in Leão Alimentos, for a total ownership of 26.1%, and a 50% stake in Fountain Água Mineral Ltda., a joint venture to develop the water category together with The Coca-Cola Company. Coca-Cola FEMSA began consolidating the results of Spaipa in its financial statements in November 2013.

Capital Stock

As of April 4, 2014, we indirectly owned Series A shares equal to 47.9% of Coca-Cola FEMSA’s capital stock (63.0% of the capital stock with full voting rights). As of April 4, 2014, The Coca-Cola Company indirectly owned Series D shares equal to 28.1% of the capital stock of Coca-Cola FEMSA (37.0% of the capital stock with full voting rights). Series L shares with limited voting rights, which trade on the Mexican Stock Exchange and in the form of ADSs on the New York Stock Exchange, constitute the remaining 24.0% of Coca-Cola FEMSA’s capital stock.

LOGO

Business Strategy

Coca-Cola FEMSA operates with a large geographic footprint in Latin America. In January 2014, Coca-Cola FEMSA restructured its operations under four new divisions: (1) Mexico and Central America (covering certain territories in Mexico and Guatemala, and all of Nicaragua, Costa Rica and Panama), (2) South America (covering certain territories in Argentina, most of Colombia and all of Venezuela), (3) Brazil (covering a major part of the states of São Paulo and Minas Gerais, the states of Paraná and Mato Grosso do Sul and part of the states of Rio de Janeiro and Goiás), and (4) Asia (covering all of the Philippines through a joint venture with The Coca Cola Company). Through these divisions, Coca-Cola FEMSA expects to create a more flexible structure to execute its strategies and extend its track record of growth. Through December 31, 2013, Coca-Cola FEMSA managed its business under two divisions—Mexico and Central America and South America. With this new business structure, Coca-Cola FEMSA aligned its business strategies more efficiently, ensuring a faster introduction of new products and categories, and a more rapid and effective design and deployment of commercial models.

One of Coca-Cola FEMSA’s goals is to maximize growth and profitability to create value for its shareholders. Coca-Cola FEMSA’s efforts to achieve this goal are based on: (1) transforming its commercial models to focus on its customers’ value potential and using a value-based segmentation approach to capture the industry’s value potential; (2) implementing multi-segmentation strategies in its major markets to target distinct market clusters divided by consumption occasion, competitive intensity and socioeconomic levels; (3) implementing well-planned product, packaging and pricing strategies through different distribution channels; (4) driving product innovation along its different product categories; (5) developing new businesses and distribution channels; and (6) achieving the full operating potential of its commercial models and processes to drive operational efficiencies throughout its company. In furtherance of these efforts, Coca-Cola FEMSA intends to continue to focus on, among other initiatives, the following:

working with The Coca-Cola Company to develop a business model to continue exploring and participating in new lines of beverages, extending existing product lines and effectively advertising and marketing its products;

developing and expanding its still beverage portfolio through innovation, strategic acquisitions and by entering into agreements to acquire companies with The Coca-Cola Company;

expanding its bottled water strategy with The Coca-Cola Company through innovation and selective acquisitions to maximize profitability across its market territories;

strengthening its selling capabilities and go-to-market strategies, including pre-sale, conventional selling and hybrid routes, in order to get closer to its clients and help them satisfy the beverage needs of consumers;

implementing selective packaging strategies designed to increase consumer demand for its products and to build a strong returnable base for the Coca-Cola brand;

replicating its best practices throughout the value chain;

rationalizing and adapting its organizational and asset structure in order to be in a better position to respond to a changing competitive environment;

committing to building a multi-cultural collaborative team, from top to bottom; and

broadening its geographic footprint through organic growth and strategic joint ventures, mergers and acquisitions.

Coca-Cola FEMSA seeks to increase per capita consumption of its products in the territories in which it operates. To that end, Coca-Cola FEMSA’s marketing teams continuously develop sales strategies tailored to the different characteristics of its various territories and distribution channels. Coca-Cola FEMSA continues to develop its product portfolio to better meet market demand and maintain its overall profitability. To stimulate and respond to consumer demand, Coca-Cola FEMSA continues to introduce new categories, products and presentations.See “—Product and Packaging Mix.” In addition, because Coca-Cola FEMSA views its relationship with The Coca-Cola Company as integral to its business, Coca-Cola FEMSA uses market information systems and strategies developed with The Coca-Cola Company to improve its business and marketing strategies.See “—Marketing.”

Coca-Cola FEMSA also continuously seeks to increase productivity in its facilities through infrastructure and process reengineering for improved asset utilization. Coca-Cola FEMSA’s capital expenditure program includes investments in production and distribution facilities, bottles, cases, coolers and information systems. Coca-Cola FEMSA believes that this program will allow it to maintain its capacity and flexibility to innovate and to respond to consumer demand for its products.

Coca-Cola FEMSA focuses on management quality as a key element of its growth strategy and remains committed to fostering the development of quality management at all levels. Coca-Cola FEMSA’s Strategic Talent Management Model is designed to enable it to reach its full potential by developing the capabilities of its employees and executives. This holistic model works to build the skills necessary for Coca-Cola FEMSA’s employees and executives to reach their maximum potential, while contributing to the achievement of its short- and long-term objectives. To support this capability development model, Coca-Cola FEMSA’s board of directors has allocated a portion of its yearly operating budget to fund these management training programs.

Sustainable development is a comprehensive part of Coca-Cola FEMSA’s strategic framework for business operation and growth. Coca-Cola FEMSA bases its efforts in its Corporate Values and Ethics. Coca-Cola FEMSA focuses on three core areas, (i) its people, by encouraging the development of its employees and their families; (ii) its communities, by promoting development in the communities it serves, an attitude of health, self-care, adequate nutrition and physical activity, and evaluating the impact of its value chain; and (iii) the planet, by establishing guidelines that it believe will result in efficient use of natural resources to minimize the impact that its operations might have on the environment and create a broader awareness of caring for the environment.

Equity Method Investment in CCBPI

On January 25, 2013, as part of Coca-Cola FEMSA’s efforts to expand its geographic reach, it acquired a 51% non-controlling majority stake in CCBPI. Coca-Cola FEMSA currently manages the day-to-day operations of the business; however, The Coca-Cola Company has certain rights with respect to the operational business plan. As of December 31, 2013, Coca-Cola FEMSA’s investment under the equity method in CCBPI was Ps. 9,398 million. See Notes 10 and 26 to our consolidated financial statements. Coca-Cola FEMSA’s product portfolio in the Philippines consists ofCoca-Cola trademark beverages and Coca-Cola FEMSA’s total sales volume in 2013 reached 515 million unit cases. The operations of CCBPI are comprised of 20 production plants and serve close to 925,000 customers.

The Philippines has one of the highest per capita consumption rates of Coca-Cola products in the region and presents significant opportunities for further growth. Coca-Cola has been present in the Philippines since the start of the 20th century and since 1912 it has been locally producingCoca-Colaproducts. The Philippines received the first Coca-Cola bottling and distribution franchise in Asia. Our strategic framework for growth in the Philippines is based on three pillars: portfolio, route to market and supply chain.

Coca-Cola FEMSA’s Territories

The following map shows Coca-Cola FEMSA’s territories, giving estimates in each case of the population to which it offer products, the number of retailers of its beverages and the per capita consumption of its beverages as of December 31, 2013:

LOGO

Per capita consumption data for a territory is determined by dividing total beverage sales volume within the territory (in bottles, cans, and fountain containers) by the estimated population within such territory, and is expressed on the basis of the number of eight-ounce servings of Coca-Cola FEMSA’s products consumed annually per capita. In evaluating the development of local volume sales in Coca-Cola FEMSA’s territories and to determine product potential, Coca-Cola FEMSA and The Coca-Cola Company measure, among other factors, the per capita consumption of all their beverages.

Coca-Cola FEMSA’s Products

Coca-Cola FEMSA produces, markets, sells and distributesCoca-Cola trademark beverages. TheCoca-Cola trademark beverages include: sparkling beverages (colas and flavored sparkling beverages), waters and still beverages (including juice drinks, coffee, teas, milk, value-added dairy and isotonic drinks). The following table sets forth Coca-Cola FEMSA’s main brands as of December 31, 2013:

Colas:                         

Mexico  and
Central
America(1)
South
America(2)
Venezuela

Coca-Cola

üüü

Coca-Cola Light

üüü

Coca-Cola Zero

üü

Coca-Cola Life

ü

Flavored sparkling beverages:

Mexico  and
Central
America(1)
South
America(2)
Venezuela

Ameyal

ü

Canada Dry

ü

Chinotto

ü

Crush

ü

Escuis

ü

Fanta

üü

Fresca

ü

Frescolita

üü

Hit

ü

Kist

ü

Kuat

ü

Lift

ü

Mundet

ü

Quatro

ü

Schweppes

üüü

Simba

ü

Sprite

üü

Victoria

ü

Yoli

ü

Water:            

Mexico  and
Central
America(1)
South
America(2)
Venezuela

Alpina

ü

Aquarius(3)

ü

Bonaqua

ü

Brisa

ü

Ciel

ü

Crystal

ü

Dasani

ü

Manantial

ü

Nevada

ü

Other Categories:            

Mexico  and
Central
America(1)
South
America(2)
Venezuela

Cepita(4)

ü

Del Prado(5)

ü

Estrella Azul(6)

ü

FUZE Tea

üü

Hi-C(7)

üü

Leche Santa Clara(8)

ü

Jugos del Valle(4)

üüü

Matte Leao(9)

ü

Powerade(10)

üüü

Valle Frut(11)

üüü

(1)Includes Mexico, Guatemala, Nicaragua, Costa Rica and Panama.

(2)Includes Colombia, Brazil and Argentina.

(3)Flavored water. In Brazil, also a flavored sparkling beverage.

(4)Juice-based beverage.

(5)Juice-based beverage in Central America.

(6)Milk and value-added dairy and juices.

(7)Juice-based beverage. IncludesHi-C Orangeade in Argentina.

(8)Milk and value-added dairy.

(9)Ready to drink tea.

(10)Isotonic drinks.

(11)Orangeade. IncludesDel Valle Freshin Costa Rica, Nicaragua, Panama, Colombia and Venezuela.

Sales Overview

Coca-Cola FEMSA measures total sales volume in terms of unit cases. “Unit case” refers to 192 ounces of finished beverage product (24 eight-ounce servings) and, when applied to soda fountains, refers to the volume of syrup, powders and concentrate that is required to produce 192 ounces of finished beverage product. The following table illustrates Coca-Cola FEMSA’s historical sales volume for each of its consolidated territories.

   Sales Volume
Year Ended December 31,
 
   2013(1)   2012(2)   2011(3) 
   (millions of unit cases) 

Mexico and Central America

      

Mexico

   1,798.0     1,720.3     1,366.5  

Central America(4)

   155.6     151.2     144.3  

South America (excluding Venezuela)

      

Colombia

   275.7     255.8     252.1  

Brazil(5)

   525.2     494.2     485.3  

Argentina

   227.1     217.0     210.7  

Venezuela

   222.9     207.7     189.8  
  

 

 

   

 

 

   

 

 

 

Consolidated Volume

   3,204.6     3,046.2     2,648.7  

(1)Includes volume from the operations of Grupo Yoli from June 2013, Companhia Fluminense from September 2013 and Spaipa from November 2013.

(2)Includes volume from the operations of Grupo Fomento Queretano from May 2012.

(3)Includes volume from the operations of Grupo Tampico from October 2011 and Grupo CIMSA from December 2011.

(4)Includes Guatemala, Nicaragua, Costa Rica and Panama.

(5)Excludes beer sales volume.

Product and Packaging Mix

Out of the more than116 brands and line extensions of beverages that Coca-Cola FEMSA sells and distributes, Coca-Cola FEMSA’s most important brand, Coca-Cola, together with its line extensions,Coca-Cola Light,Coca-Cola ZeroandCoca-Cola Life, accounted for 60.2% of total sales volume in 2013. Coca-Cola FEMSA’s next largest brands,Ciel(a water brand from Mexico and its line extensions),Fanta (and its line extensions),ValleFrut

(and its line extensions), andSprite (and its line extensions) accounted for 12.6%, 4.7%, 2.8% and 2.6%, respectively, of total sales volume in 2013. Coca-Cola FEMSA uses the term line extensions to refer to the different flavors in which it offers its brands. Coca-Cola FEMSA produces, markets, sells and distributesCoca-Cola trademark beverages in each of its territories in containers authorized by The Coca-Cola Company, which consist of a variety of returnable and non-returnable presentations in the form of glass bottles, cans and plastic bottles mainly made of polyethylene terephthalate, which we refer to as PET.

Coca-Cola FEMSA uses the term presentation to refer to the packaging unit in which it sells its products. Presentation sizes for Coca-Cola FEMSA’sCoca-Cola trademark beverages range from a 6.5-ounce personal size to a 3-liter multiple serving size. For all of Coca-Cola FEMSA’s products excluding water, Coca-Cola FEMSA considers a multiple serving size as equal to, or larger than, 1.0 liter. In general, personal sizes have a higher price per unit case as compared to multiple serving sizes. Coca-Cola FEMSA offers both returnable and non-returnable presentations, which allow it to offer portfolio alternatives based on convenience and affordability to implement revenue management strategies and to target specific distribution channels and population segments in its territories. In addition, Coca-Cola FEMSA sells someCoca-Cola trademark beverage syrups in containers designed for soda fountain use, which we refer to as fountain. Coca-Cola FEMSA also sells bottled water products in bulk sizes, which refer to presentations equal to or larger than 5.0 liters, which have a much lower average price per unit case decreased 2.6%, reaching Ps. 39.89than its other beverage products.

The characteristics of Coca-Cola FEMSA’s territories are very diverse. Central Mexico and Coca-Cola FEMSA’s territories in 2010Argentina are densely populated and have a large number of competing beverage brands as compared to Ps. 40.95the rest of its territories. Coca-Cola FEMSA’s territories in 2009, reflectingBrazil are densely populated but have lower per capita consumption of beverage products as compared to Mexico. Portions of southern Mexico, Central America and Colombia are large and mountainous areas with lower population density, lower per capita income and lower per capita consumption of beverages. In Venezuela, Coca-Cola FEMSA faces operational disruptions from time to time, which may have an effect on its volumes sold, and consequently, may result in lower per capita consumption.

The following discussion analyzes Coca-Cola FEMSA’s product and packaging mix by consolidated reporting segment. The volume data presented is for the devaluationyears 2013, 2012 and 2011.

Mexico and Central America. Coca-Cola FEMSA’s product portfolio consists ofCoca-Cola trademark beverages, including theJugos del Valle line of juice-based beverages.In 2012, Coca-Cola FEMSA launchedFUZEtea in the Venezuelan bolívar.division. Per capita consumption of Coca-Cola FEMSA’s beverage products in Mexico and Central America was 654.0 and 180.6 eight-ounce servings, respectively, in 2013.

ConsolidatedThe following table highlights historical sales volume and mix in Mexico and Central America for Coca-Cola FEMSA’s products:

   Year Ended December 31, 
   2013(1)   2012(2)   2011(3) 

Total Sales Volume

  

Total (millions of unit cases)

   1,953.6     1,871.5     1,510.8  

Growth (%)

   4.4     23.9     9.5  
   (in percentages) 

Unit Case Volume Mix by Category

  

Sparkling beverages

   73.1     73.0     74.9  

Water(4)

   21.2     21.4     19.7  

Still beverages

   5.7     5.6     5.4  
  

 

 

   

 

 

   

 

 

 

Total

   100.0     100.0     100.0  
  

 

 

   

 

 

   

 

 

 

(1)Includes volume from the operations of Grupo Yoli from June 2013.

(2)Includes volume from the operations of Grupo Fomento Queretano from May 2012.

(3)Includes volume from the operations of Grupo Tampico from October 2011 and Grupo CIMSA from December 2011.

(4)Includes bulk water volumes.

In 2013, multiple serving presentations represented 66.2% of total sparkling beverages sales volume in Mexico (including Grupo Fomento Queretano and Grupo Yoli), a 10 basis points decrease compared to 2012; and 56.3% of total sparkling beverages sales volume in Central America, a 50 basis points increase compared to 2012. Coca-Cola FEMSA’s strategy is to foster consumption of single serve presentations while maintaining multiple serving volumes. In 2013, returnable packaging, as a percentage of total sparkling beverage sales volume, accounted for 35.0% in Mexico (including Grupo Fomento Queretano and Grupo Yoli), a 160 basis points increase compared to 2012; and 23.2% in Central America, a 160 basis points decrease compared to 2012.

In 2013, Coca-Cola FEMSA’s sparkling beverages volume as a percentage of its total sales volume in its Mexico and Central America division (including Grupo Fomento Queretano and Grupo Yoli) increased marginally to 73.1% as compared to 2012.

Total sales volume in Coca-Cola FEMSA’s Mexico and Central America division (including Grupo Fomento Queretano and Grupo Yoli) reached 2,499.51,953.6 million unit cases in 2010,2013, an increase of 4.4% compared to 2,428.61,871.5 million unit cases in 2009, an increase2012. The non-comparable effect of 2.9%. Volume growth resulted largely from increasesthe integration of Grupo Fomento Queretano and Grupo Yoli in Mexico contributed 89.3 million unit cases in 2013 of which 72.2% were sparkling beverages, which9.9% was water, 13.4% were bulk water and 4.5% were still beverages. Excluding the integration of these territories, volume decreased 0.4% to 1,864.2 million unit cases. Organically, Coca-Cola FEMSA’s bottled water portfolio grew 2.6% and accounted for more than 70% of incremental volumes,5.1%, mainly driven by the performance of theCiel brand in Mexico. Coca-Cola brand.FEMSA’s still beverage category grew 3.7% mainly due to the performance of the Jugos del Valle portfolio in the division. These increases partially compensated for the flat volumes in sparkling beverages and a 3.5% decline in the bulk water business.

In 2012, multiple serving presentations represented 66.2% of total sparkling beverages sales volume in Mexico (including Grupo Tampico, Grupo CIMSA and Grupo Fomento Queretano), a 140 basis points decrease compared to 2011; and 56.1% of total sparkling beverages sales volume in Central America, a 30 basis points increase compared to 2011. In 2012, returnable packaging, as a percentage of total sparkling beverage sales volume, accounted for 33.7% in Mexico (including Grupo Tampico, Grupo CIMSA and Grupo Fomento Queretano), a 200 basis points increase compared to 2011; and 33.6% in Central America, a 190 basis points increase compared to 2011.

In 2012, Coca-Cola FEMSA’s sparkling beverages volume as a percentage of total sales volume in its Mexico and Central America division (including Grupo Tampico, Grupo CIMSA and Grupo Fomento Queretano) decreased from 74.9% in 2011 to 73.0% in 2012, mainly due to the integration, in 2011, of Grupo Tampico and Grupo CIMSA in Mexico, which have a higher mix of bulk water in their portfolios.

Total sales volume in Coca-Cola FEMSA’s Mexico and Central America division (including Grupo Tampico, Grupo CIMSA and Grupo Fomento Queretano) reached 1,871.5 million unit cases in 2012, an increase of 23.9% compared to 1,510.8 million unit cases in 2011. The non-comparable effect of the integration of Grupo Fomento Queretano, Grupo Tampico and Grupo CIMSA in Mexico contributed 322.7 million unit cases in 2012 of which 62.5% were sparkling beverages, 5.1% bottled water, 27.9% bulk water and 4.5% still beverages. Excluding the integration of these territories, volume grew 1.9% to 1,538.8 million unit cases. Organically sparkling beverages sales volume increased 2.5% as compared to 2011. The bottled water category, including bulk water, decreased 2.6%. The still beverage category increased 8.9%.

South America (Excluding Venezuela). Coca-Cola FEMSA’s product portfolio in South America consists mainly ofCoca-Cola trademark beverages, including theJugos del Valle line of juice-based beverages in Colombia and Brazil and theKaiser beer brands in Brazil, which we sell and distribute.

In 2010, Coca-Cola FEMSA incorporated ready to drink beverages under theMatte Leao brand in Brazil. During 2011, as part of Coca-Cola FEMSA’s continuous effort to develop non-carbonated beverages, it launchedCepita in non-returnable PET bottles andHi-C, an orangeade, both in Argentina. During 2013, as part of Coca-Cola FEMSA’s efforts to foster sparkling beverage per capita consumption in Brazil, it reinforced the 2.0-liter returnable plastic bottle for theCoca-Cola brand and introduced two single-serve 0.2 and 0.3 liter presentations. Per capita consumption of Coca-Cola FEMSA’s beverages in Colombia, Brazil and Argentina was 150.7, 253.0 and 457.3 eight-ounce servings, respectively, in 2013.

The following table highlights historical total sales volume and sales volume mix in South America (excluding Venezuela), not including beer:

   Year Ended December 31, 
   2013(1)   2012   2011 

Total Sales Volume

  

Total (millions of unit cases)

   1,028.1     967.0     948.1  

Growth (%)

   6.3     2.0     4.3  
   (in percentages) 

Unit Case Volume Mix by Category

  

Sparkling beverages

   84.1     84.9     85.9  

Water(2)

   10.1     10.0     9.2  

Still beverages

   5.8     5.1     4.9  
  

 

 

   

 

 

   

 

 

 

Total

   100.0     100.0     100.0  
  

 

 

   

 

 

   

 

 

 

(1)Includes volume from the operations of Companhia Fluminense from September 2013 and Spaipa from November 2013.

(2)Includes bulk water volume.

Total sales volume in Coca-Cola FEMSA’s South America division, excluding Venezuela, increased 6.3% to 1,028.1 million unit cases in 2013 as compared to 2012, as a result of growth in Colombia and Argentina and the integration of Companhia Fluminense and Spaipa in its Brazilian territories. These effects compensated for an organic volume decline in Brazil. Excluding the non-comparable effect of Companhia Fluminense and Spaipa, volumes remained flat as compared with the previous year. On the same basis, the still beverage category grew 14.3%, mainly driven by the Jugos del Valle line of business in Colombia and Brazil and the performance ofFUZE tea in the division. Coca-Cola FEMSA’s key operations, contributed with approximately 20% ofbottled water portfolio, including bulk water, increased 3.8% mainly driven by the incremental volumesBonaqua brand in Argentina and the bottled water category represented the balance. Excluding the acquisitions of Brisa total sales volume increased 1.6% to reach 2,479.6 million unit cases.

Gross Profit

Cost of sales increased 1.1% to Ps. 55,534 million brand in 2010 compared to Ps. 54,952 million in 2009, asColombia. These increases compensated for a result of increases1.2% decline in the cost of sweeteners of our operations, which were partially offset by the appreciation of the Brazilian real, the Colombian peso and the Mexican peso as applied to Coca-Cola FEMSA’s U.S. dollar-denominated raw material costs. Gross profit increased 0.2% to Ps. 47,922 million in 2010, as compared to 2009, despite the devaluation of the Venezuelan bolívar; Coca-Cola FEMSA’s gross margin decreased 0.2 percentage points to 46.3% in 2010.

Operating Expensessparkling beverage portfolio.

Operating expenses decreased 3.6% to Ps. 30,843 million in 2010. AsIn 2013, returnable packaging, as a percentage of total sparkling beverage sales operating expenses decreased to 29.8%volume, accounted for 37.2% in 2010 from 31.1% in 2009.

Income from Operations

Income from operations increased 7.9% to Ps. 17,079 million in 2010, as compared to Ps. 15,835 million in 2009 driven by Coca-Cola FEMSA’s Mercosur and Latincentro divisions. Operating margin was 16.5% in 2010, an expansionColombia, a decrease of 1.1 percentage250 basis points as compared to 2012; 22.0% in Argentina, a decrease of 690 basis points and 16.0% in Brazil, excluding the non-comparable effect of Companhia Fluminense and Spaipa, a 170 basis points increase compared to 2012. In 2013, multiple serving presentations represented 66.7%, 85.2% and 72.9% of total sparkling beverages sales volume in Colombia, Argentina and Brazil on an organic basis, respectively.

Total sales volume in Coca-Cola FEMSA’s South America division, excluding Venezuela, was 967.0 million unit cases in 2012, an increase of 2.0% compared to 948.1 million unit cases in 2011. Growth in sparkling beverages, mainly driven by sales of theCoca-Cola brand in Argentina and theFanta brand in Brazil and Colombia, accounted for the majority of the growth during the year. Coca-Cola FEMSA’s growth in still beverages was primarily driven by the Jugos del Valle line of products in Brazil and theCepita juice brand in Argentina. The growth in sales volume of Coca-Cola FEMSA’s water portfolio, including bulk water, was driven mainly by theCrystal brand in Brazil and theBrisa brand in Colombia.

In 2012, returnable packaging, as a percentage of total sparkling beverage sales volume, accounted for 40.4% in Colombia, remaining flat as compared to 2011; 28.9% in Argentina, an increase of 110 basis points and 14.4% in Brazil, a 150 basis points decrease compared to 2011. In 2012, multiple serving presentations represented 62.9%, 85.2% and 72.5% of total sparkling beverages sales volume in Colombia, Argentina and Brazil, respectively.

Coca-Cola FEMSA continues to distribute and sell theKaiser beer portfolio in its Brazilian territories through the 20-year term, consistent with the arrangements in place with Cervejarias Kaiser, a subsidiary of the Heineken Group, since 2006, prior to the acquisition of Cervejarias Kaiser by Cuauhtémoc Moctezuma Holding, S.A. de C.V., formerly known as FEMSA Cerveza. Beginning in the second quarter of 2005, Coca-Cola FEMSA ceased including beer that it distributes in Brazil in its reported sales volumes.

Venezuela. Coca-Cola FEMSA’s product portfolio in Venezuela consists ofCoca-Cola trademark beverages. Per capita consumption of Coca-Cola FEMSA’s beverages in Venezuela during 2013 was 184.8 eight-ounce servings. At the end of 2011, Coca-Cola FEMSA launchedDel Valle Fresh, an orangeade, in Venezuela, which contributed significantly to incremental volume growth in this country during 2012. During 2012, Coca-Cola FEMSA launched two new presentations for its sparkling beverage portfolio: a 0.355-liter non-returnable PET presentation and a 1-liter non-returnable PET presentation.

The following table highlights historical total sales volume and sales volume mix in Venezuela:

   Year Ended December 31, 
   2013   2012   2011 

Total Sales Volume

  

Total (millions of unit cases)

   222.9     207.7     189.8  

Growth (%)

   7.3     9.4     (10.0
   (in percentages) 

Unit Case Volume Mix by Category

  

Sparkling beverages

   85.6     87.9     91.7  

Water(1)

   6.9     5.6     5.4  

Still beverages

   7.5     6.5     2.9  
  

 

 

   

 

 

   

 

 

 

Total

   100.0     100.0     100.0  
  

 

 

   

 

 

   

 

 

 

(1)Includes bulk water volume.

Coca-Cola FEMSA has implemented a product portfolio rationalization strategy that allows it to minimize the impact of certain operating disruptions that have been recurrent in Venezuela over the last several years related to difficulties in accessing raw materials due to the delay in obtaining the corresponding import authorizations. In addition, from time to time, Coca-Cola FEMSA experiences operating disruptions due to prolonged negotiations of collective bargaining agreements. Despite these difficulties, Coca-Cola FEMSA’s beverage volume increased 7.3% in 2013 as compared to 2012.

Total sales volume increased 7.3% to 222.9 million unit cases in 2013, as compared to 207.7 million unit cases in 2012. The sales volume in the sparkling beverage category grew 4.5%, driven by the strong performance of theCoca-Cola brand, which grew 10.0%. The bottled water business, including bulk water, grew 33.2% mainly driven by theNevada brand. The still beverage category increased 23.5%, due to the performance of theDel Valle Fresh orangeade andKapo.

In 2013, multiple serving presentations represented 80.9% of total sparkling beverages sales volume in Venezuela, a 100 basis points increase compared to 2012. In 2013, returnable presentations represented 6.8% of total sparkling beverages sales volume in Venezuela, a an 80 basis points decrease compared to 2012.

In 2012, multiple serving presentations represented 79.9% of total sparkling beverages sales volume in Venezuela, a 140 basis points increase compared to 2011. In 2012, returnable presentations represented 7.5% of total sparkling beverages sales volume in Venezuela, a 50 basis points decrease compared to 2011. Total sales volume was 207.7 million unit cases in 2012, an increase of 9.4% compared to 189.8 million unit cases in 2011.

Seasonality

Sales of Coca-Cola FEMSA’s products are seasonal, as its sales levels generally increase during the summer months of each country and during the Christmas holiday season. In Mexico, Central America, Colombia and Venezuela, Coca-Cola FEMSA typically achieves its highest sales during the summer months of April through September as well as during the Christmas holidays in December. In Brazil and Argentina, Coca-Cola FEMSA’s highest sales levels occur during the summer months of October through March and the Christmas holidays in December.

Marketing

Coca-Cola FEMSA, in conjunction with The Coca-Cola Company, has developed a marketing strategy to promote the sale and consumption of its products. Coca-Cola FEMSA relies extensively on advertising, sales promotions and retailer support programs to target the particular preferences of its consumers. Coca-Cola FEMSA’s consolidated marketing expenses in 2013, net of contributions by The Coca-Cola Company, were Ps. 5,391 million. The Coca-Cola Company contributed an additional Ps.4,206 million in 2013, which mainly includes contributions for coolers, bottles and cases. Through the use of advanced information technology, Coca-Cola FEMSA has collected customer and consumer information that allow it to tailor its marketing strategies to target different types of customers located in each of its territories and to meet the specific needs of the various markets it serves.

Retailer Support Programs. Support programs include providing retailers with point-of-sale display materials and consumer sales promotions, such as contests, sweepstakes and the giveaway of product samples.

Coolers. Coolers play an integral role in Coca-Cola FEMSA’s clients’ plans for success. Increasing both cooler coverage and the number of cooler doors among its retailers is important to ensure that Coca-Cola FEMSA’s wide variety of products are properly displayed, while strengthening its merchandising capacity in the traditional sales channel to significantly improve its point-of-sale execution.

Advertising. Coca-Cola FEMSA advertises in all major communications media. Coca-Cola FEMSA focuses its advertising efforts on increasing brand recognition by consumers and improving its customer relations. National advertising campaigns are designed and proposed by The Coca-Cola Company’s local affiliates in the countries in which Coca-Cola FEMSA operates, with Coca-Cola FEMSA’s input at the local or regional level. Point-of-sale merchandising and advertising efforts are proposed and implemented by Coca-Cola FEMSA, with a focus on increasing its connection with customers and consumers.

Channel Marketing. In order to provide more dynamic and specialized marketing of its products, Coca-Cola FEMSA’s strategy is to classify its markets and develop targeted efforts for each consumer segment or distribution channel. Coca-Cola FEMSA’s principal channels are small retailers, “on-premise” consumption such as restaurants and bars, supermarkets and third party distributors. Presence in these channels entails a comprehensive and detailed analysis of the purchasing patterns and preferences of various groups of beverage consumers in each of the different types of locations or distribution channels. In response to this analysis, Coca-Cola FEMSA tailors its product, price, packaging and distribution strategies to meet the particular needs of and exploit the potential of each channel.

Multi-Segmentation. Coca-Cola FEMSA has implemented a multi-segmentation strategy in all of its markets. These strategies consist of the implementation of different product/price/package portfolios by market cluster or group. These clusters are defined based on consumption occasion, competitive intensity and socio-economic levels, rather than solely on the types of distribution channels.

Client Value Management. Coca-Cola FEMSA has been transforming its commercial models to focus on its customers’ value potential using a value-based segmentation approach to capture the industry’s potential. Coca-Cola FEMSA started the rollout of this new model in its Mexico, Central America, Colombia and Brazil operations in 2009. As of the end of 2013, Coca-Cola FEMSA has covered the totality of the volumes in every operation except for Venezuela and the recently integrated franchises of Grupo Yoli in Mexico and Companhia Fluminense and Spaipa in Brazil.

Coca-Cola FEMSA believes that the implementation of these strategies described above also enables it to respond to competitive initiatives with channel-specific responses as opposed to market-wide responses. In addition, it allows Coca-Cola FEMSA to be more efficient in the way it goes to market and invests its marketing resources in those segments that could provide a higher return. Coca-Cola FEMSA’s marketing, segmentation and distribution activities are facilitated by its management information systems. Coca-Cola FEMSA has invested significantly in creating these systems, including in hand-held computers to support the gathering of product, consumer and delivery information for most of the sales routes throughout its territories.

Product Sales and Distribution

The following table provides an overview of Coca-Cola FEMSA’s distribution centers and the retailers to which it sell its products:

Product Distribution Summary

as of December 31, 2013

   Mexico and Central America(1)   South  America(2)   Venezuela 

Distribution centers

   176     70     34  

Retailers(3)

   993,522     769,955     183,879  

(1)Includes Mexico, Guatemala, Nicaragua, Costa Rica and Panama.

(2)Includes Colombia, Brazil and Argentina.

(3)Estimated.

Coca-Cola FEMSA continuously evaluates its distribution model in order to fit with the local dynamics of the marketplace and analyze the way it goes to market, recognizing different service needs from its customers, while looking for a more efficient distribution model. As part of this strategy, Coca-Cola FEMSA is rolling out a variety of new distribution models throughout its territories looking for improvements in its distribution network.

Coca-Cola FEMSA uses several sales and distribution models depending on market, geographic conditions and the customer’s profile: (1) the pre-sale system, which separates the sales and delivery functions, permitting trucks to be loaded with the mix of products that retailers have previously ordered, thereby increasing both sales and distribution efficiency, (2) the conventional truck route system, in which the person in charge of the delivery makes immediate sales from inventory available on the truck, (3) a hybrid distribution system, where the same truck carries product available for immediate sale and product previously ordered through the pre-sale system, (4) the telemarketing system, which could be combined with pre-sales visits and (5) sales through third-party wholesalers of Coca-Cola FEMSA’s products.

As part of the pre-sale system, sales personnel also provide merchandising services during retailer visits, which Coca-Cola FEMSA believes enhance the shopper experience at the point of sale. Coca-Cola FEMSA believes that an adequate number of service visits to retailers and frequency of deliveries are essential elements in an effective selling and distribution system for its products.

Coca-Cola FEMSA’s distribution centers range from large warehousing facilities and re-loading centers to small deposit centers. In addition to Coca-Cola FEMSA’s fleet of trucks, Coca-Cola FEMSA distributes its products in certain locations through electric carts and hand-trucks in order to comply with local environmental and traffic regulations. In some of Coca-Cola FEMSA’s territories, it retains third parties to transport its finished products from the bottling plants to the distribution centers.

Mexico. Coca-Cola FEMSA contracts with one of our subsidiaries for the transportation of finished products to its distribution centers from its production facilities. From the distribution centers, Coca-Cola FEMSA then distributes its finished products to retailers through its own fleet of trucks.

In Mexico, Coca-Cola FEMSA sells a majority of its beverages at small retail stores to consumers who may take the beverages for consumption at home or elsewhere. Coca-Cola FEMSA also sells products through the “on-premise” consumption segment, supermarkets and other locations. The “on-premise” consumption segment consists of sales through sidewalk stands, restaurants, bars and various types of dispensing machines as well as sales through point-of-sale programs in stadiums, concert halls, auditoriums and theaters.

Brazil. In Brazil, Coca-Cola FEMSA sold 31.9% of its total sales volume through supermarkets in 2013. Also in Brazil, Coca-Cola FEMSA distributes its finished products to retailers through a combination of its own fleet of trucks and third party distributors, while Coca-Cola FEMSA maintains control over the selling function. In designated zones in Brazil, third-party distributors purchase Coca-Cola FEMSA’s products at a discount from the wholesale price and resell the products to retailers.

Territories other than Mexico and Brazil. Coca-Cola FEMSA distributes its finished products to retailers through a combination of its own fleet of trucks and third party distributors. In most of Coca-Cola FEMSA’s territories, an important part of its total sales volume is sold through small retailers, with low supermarket penetration.

Competition

Although Coca-Cola FEMSA believes that its products enjoy wider recognition and greater consumer loyalty than those of its principal competitors, the markets in the territories in which Coca-Cola FEMSA operates are highly competitive. Coca-Cola FEMSA’s principal competitors are localPepsi bottlers and other bottlers and distributors of national and regional beverage brands. Coca-Cola FEMSA faces increased competition in many of its territories from B brands. A number of Coca-Cola FEMSA’s competitors in Central America, Venezuela, Brazil and Argentina offer beer in addition to sparkling beverages, still beverages, and water, which may enable them to achieve distribution efficiencies.

Price discounting and packaging have joined consumer sales promotions, customer service and non-price retailer incentives as the primary means of competition among bottlers. Coca-Cola FEMSA competes by seeking to offer products at an attractive price in the different segments in its markets and by building on the value of its brands. Coca-Cola FEMSA believes that the introduction of new products and new presentations has been a significant competitive technique that allows it to increase demand for its products, provide different options to consumers and increase new consumption opportunities.See “—Sales Overview.”

Mexico and Central America. Coca-Cola FEMSA’s principal competitors in Mexico are bottlers ofPepsi products, whose territories overlap but are not co-extensive with its own. Coca-Cola FEMSA competes with Organización Cultiba, S.A.B. de C.V., a joint venture formed by Grupo Embotelladoras Unidas, S.A.B. de C.V., the formerPepsi bottler in central and southeast Mexico, a subsidiary of PepsiCo, and Empresas Polar, S.A., the leading beer distributor andPepsi bottler in Venezuela. Coca-Cola FEMSA’s main competition in the juice category in Mexico is Grupo Jumex. In the water category,Bonafont, a water brand owned by Grupo Danone, is Coca-Cola FEMSA’s main competition. In addition, Coca-Cola FEMSA competes with Cadbury Schweppes in sparkling beverages and with other national and regional brands in its Mexican territories, as well as “B brand” producers, such as Ajemex, S.A. de C.V. and Consorcio AGA, S.A. de C.V., that offer various presentations of sparkling and still beverages.

In the countries that comprise Coca-Cola FEMSA’s Central America region, its main competitors arePepsi andBig Cola bottlers. In Guatemala and Nicaragua, Coca-Cola FEMSA competes with a joint venture between AmBev and The Central American Bottler Corporation. In Costa Rica, Coca-Cola FEMSA’s principal competitor is Florida Bebidas S.A., subsidiary of Florida Ice and Farm Co. In Panama, Coca-Cola FEMSA’s main competitor is Cervecería Nacional, S.A. Coca-Cola FEMSA also faces competition from “B brands” offering multiple serving size presentations in some Central American countries.

South America (excluding Venezuela). Coca-Cola FEMSA’s principal competitor in Colombia is Postobón, a well-established local bottler that sells flavored sparkling beverages (under the brandsPostobón andColombiana), some of which have a wide consumption preference, such asmanzana Postobón (apple Postobón), which is the second most popular flavor in the Colombian sparkling beverage industry in terms of total sales volume. Postobón also sellsPepsi products. Postobón is a vertically integrated producer, the owners of which hold other significant commercial interests in Colombia. Coca-Cola FEMSA also competes with low-price producers, such as the producers ofBig Cola, which principally offer multiple serving size presentations in the sparkling and still beverage industry.

In Brazil, Coca-Cola FEMSA competes against AmBev, a Brazilian company with a portfolio of brands that includesPepsi, local brands with flavors such as guaraná, and proprietary beer brands. Coca-Cola FEMSA also competes against “B brands” or “Tubainas,” which are small, local producers of low-cost flavored sparkling beverages in multiple serving presentations that represent a significant portion of the sparkling beverage market.

In Argentina, Coca-Cola FEMSA’s main competitor is Buenos Aires Embotellador S.A., or BAESA, aPepsi bottler, which is owned by Argentina’s principal brewery, Quilmes Industrial S.A., and indirectly controlled by AmBev. In addition, Coca-Cola FEMSA competes with a number of competitors offering generic, low-priced sparkling beverages as well as many other generic products and private label proprietary supermarket brands.

Venezuela. In Venezuela, Coca-Cola FEMSA’s main competitor is Pepsi-Cola Venezuela, C.A., a joint venture formed between PepsiCo and Empresas Polar, S.A., the leading beer distributor in the country. Coca-Cola FEMSA also competes with the producers ofBig Cola in part of this country.

Raw Materials

Pursuant to its bottler agreements, Coca-Cola FEMSA is authorized to manufacture, sell and distributeCoca-Cola trademark beverages within specific geographic areas, and Coca-Cola FEMSA is required to purchase in all of its territories for allCoca-Cola trademark beverages concentrate from companies designated by The Coca-Cola Company and sweeteners from companies authorized by The Coca-Cola Company. Concentrate prices for sparkling beverages are determined as a percentage of the weighted average retail price in local currency net of applicable taxes. Although The Coca-Cola Company has the right to unilaterally set the price of concentrates, in practice this percentage has historically been set pursuant to periodic negotiations with The Coca-Cola Company.

In the past, The Coca-Cola Company has increased concentrate prices for sparkling beverages in some of the countries in which Coca-Cola FEMSA operates. Most recently, The Coca-Cola Company informed Coca-Cola FEMSA that it will gradually increase concentrate prices for sparkling beverages over a five-year period in Panama and Costa Rica beginning in 2014. Based on Coca-Cola FEMSA’s estimates, it does not expect this increase to have a material effect on its results. The Coca-Cola Company may unilaterally increase concentrate prices again in the future and Coca-Cola FEMSA may not be successful in negotiating or implementing measures to mitigate the negative effect this may have in the prices of its products or its results. See “Item 10. Additional Information—Material Contracts—Material Contracts Relating to Coca-Cola FEMSA—Cooperation Framework with The Coca-Cola Company.”

In addition to concentrate, Coca-Cola FEMSA purchases sweeteners, carbon dioxide, resin and preforms to make plastic bottles, finished plastic and glass bottles, cans, caps and fountain containers, as well as other packaging materials and raw materials. Sweeteners are combined with water to produce basic syrup, which is added to the concentrate as the sweetener for most of Coca-Cola FEMSA’s beverages. Coca-Cola FEMSA’s bottler agreements provide that, with respect toCoca-Colatrademark beverages, these materials may be purchased only from suppliers approved by The Coca-Cola Company, including certain of our affiliates. Prices for packaging materials and HFCS historically have been determined with reference to the U.S. dollar, although the local currency equivalent in a particular country is subject to price volatility in accordance with changes in exchange rates. Coca-Cola FEMSA’s most significant packaging raw material costs arise from the purchase of resin, plastic preforms to make plastic bottles and finished plastic bottles, which Coca-Cola FEMSA obtains from international and local producers. The prices of these materials are related to crude oil prices and global resin supply. In recent years Coca-Cola FEMSA has experienced volatility in the prices we pay for these materials. Across its territories, Coca-Cola FEMSA’s average price for resin in U.S. dollars remained flat in 2013 as compared to 2012.

Under Coca-Cola FEMSA’s agreements with The Coca-Cola Company, it may use raw or refined sugar or HFCS as sweeteners in its products. Sugar prices in all of the countries in which Coca-Cola FEMSA operates, other than Brazil, are subject to local regulations and other barriers to market entry that cause Coca-Cola FEMSA to pay in excess of international market prices for sugar in certain countries. In recent years, international sugar prices experienced significant volatility. Across Coca-Cola FEMSA’s territories, its average price for sugar in U.S. dollars decreased approximately 15% in 2013 as compared to 2012.

Coca-Cola FEMSA categorizes water as a raw material in its business. Coca-Cola FEMSA obtains water for the production of some of its natural spring water products, such asManantialandCrystal, from spring water pursuant to concessions granted.See “Item 4. Information on the Company—Regulatory Matters—Water Supply.”

None of the materials or supplies that Coca-Cola FEMSA uses is presently in short supply, although the supply of specific materials could be adversely affected by strikes, weather conditions, governmental controls, national emergency situations, water shortages or the failure to maintain its existing water concessions.

Mexico and Central America. In Mexico, Coca-Cola FEMSA purchases its returnable plastic bottles from Graham Packaging México, S.A. de C.V., known as Graham, which is the exclusive supplier of returnable plastic bottles to The Coca-Cola Company and its bottlers in Mexico. Coca-Cola FEMSA mainly purchases resin from Indorama Ventures Polymers México, S. de R.L. de C.V. (formerly Arteva Specialties, S. de R.L. de C.V.), M. & G. Polímeros México, S.A. de C.V. and DAK Resinas Americas Mexico, S.A. de C.V., which ALPLA México, S.A. de C.V., known as ALPLA, and Envases Universales de México, S.A.P.I. de C.V. manufacture into non-returnable plastic bottles for Coca-Cola FEMSA.

Coca-Cola FEMSA purchases all of its cans from Fábricas de Monterrey, S.A. de C.V., known as FAMOSA, and Envases Universales de México, S.A.P.I. de C.V., through Promotora Mexicana de Embotelladoras, S.A. de C.V., known as PROMESA, a company owned by variousCoca-Cola bottlers, in which, as of April 4, 2014, Coca-Cola FEMSA held a 35.0% equity interest. Coca-Cola FEMSA mainly purchases its glass bottles from EXCO Integral Services, S.A. de C.V. (formerly Compañía Vidriera, S.A. de C.V., or VITRO), FEVISA Industrial, S.A. de C.V., known as FEVISA, and Glass & Silice, S.A. de C.V.

Coca-Cola FEMSA purchases sugar from, among other suppliers, Piasa and Beta San Miguel, S.A. de C.V., both sugar cane producers in which, as of April 4, 2014, Coca-Cola FEMSA held a 36.3% and 2.7% equity interest, respectively. Coca-Cola FEMSA purchases HFCS from CP Ingredientes, S.A. de C.V. and Almidones Mexicanos, S.A. de C.V., known as Almex.

Sugar prices in Mexico are subject to local regulations and other barriers to market entry that cause Coca-Cola FEMSA to pay higher prices than those paid in the international market for sugar. As a result, sugar prices in Mexico have no correlation to international market prices for sugar. In 2013, sugar prices in Mexico decreased approximately 17% as compared to 2012.

In Central America, the majority of Coca-Cola FEMSA’s raw materials such as glass and plastic bottles are purchased from several local suppliers. Coca-Cola FEMSA purchases all of its cans from PROMESA. Sugar is available from suppliers that represent several local producers. Local sugar prices, in the countries that comprise the region, have increased mainly due to volatility in international prices. In Costa Rica, Coca-Cola FEMSA acquires plastic non-returnable bottles from ALPLA C.R. S.A., and in Nicaragua Coca-Cola FEMSA acquires such plastic bottles from ALPLA Nicaragua, S.A.

South America (excluding Venezuela). In Colombia, Coca-Cola FEMSA uses sugar as a sweetener in most of its products, which it buy from several domestic sources. Coca-Cola FEMSA purchases plastic bottles from Amcor and Tapón Corona de Colombia S.A. Coca-Cola FEMSA purchases all its glass bottles from Peldar O-I and cans from Crown, both suppliers in which Grupo Ardila Lulle, owners of Coca-Cola FEMSA’s competitor Postobón, own a minority equity interest. Glass bottles and cans are available only from these local sources; however, Coca-Cola FEMSA is currently exploring alternative sources.

Sugar is available in Brazil at local market prices, which historically have been similar to international prices. Sugar prices in Brazil in recent periods have been volatile, mainly due to the increased demand for sugar cane for production of alternative fuels, and Coca-Cola FEMSA’s average acquisition cost for sugar in 2013 decreased approximately 5.0% as compared to 2012.See “Item 11. Quantitative and Qualitative Disclosures about Market Risk—Commodity Price Risk.” Coca-Cola FEMSA purchases glass bottles, plastic bottles and cans from several domestic and international suppliers.

In Argentina, Coca-Cola FEMSA mainly uses HFCS that it purchase from several different local suppliers as a sweetener in its products. Coca-Cola FEMSA purchases glass bottles, plastic cases and other raw materials from several domestic sources. Coca-Cola FEMSA purchases plastic preforms, as well as returnable plastic bottles, at competitive prices from Embotelladora del Atlántico S.A., a local subsidiary of Embotelladora Andina S.A., aCoca-Cola bottler with operations in Argentina, Chile and Brazil, and other local suppliers. Coca-Cola FEMSA also acquires plastic preforms from ALPLA Avellaneda S.A. and other suppliers.

Venezuela. In Venezuela, Coca-Cola FEMSA uses sugar as a sweetener in most of its products, which it purchase mainly from the local market. Since 2003, from time to time, Coca-Cola FEMSA has experienced a sugar shortage due to lower domestic production and the inability of the predominant sugar importers to obtain permission to import in a timely manner. While sugar distribution to the food and beverages industry and to retailers is controlled by the government, Coca-Cola FEMSA did not experience any disruptions during 2013 with respect to access to sufficient sugar supply. However, we cannot assure you that Coca-Cola FEMSA will not experience disruptions in its ability to meet its sugar requirements in the future should the Venezuelan government impose restrictive measures. Coca-Cola FEMSA buys glass bottles from one local supplier, Productos de Vidrio, S.A., but there are alternative suppliers authorized by The Coca-Cola Company. Coca-Cola FEMSA acquires most of its plastic non-returnable bottles from ALPLA de Venezuela, S.A. and most of its aluminum cans from a local producer, Dominguez Continental, C.A.

Under current regulations promulgated by the Venezuelan authorities, Coca-Cola FEMSA’s ability and that of its suppliers to import some of the raw materials and other supplies used in its production could be limited, and access to the official exchange rate for these items, including, among others, concentrate, resin, aluminum, plastic caps, distribution trucks and vehicles is only achieved by obtaining proper approvals from the relevant authorities.

FEMSA Comercio

Overview and Background

FEMSA Comercio operates the largest chain of small-format stores in Mexico, measured in terms of number of stores as of December 31, 2013, mainly under the trade name OXXO. As of December 31, 2013, FEMSA Comercio operated 11,721 OXXO stores, of which 11,683 are located throughout the country, with a particularly strong presence in the northern part of Mexico, and the remaining 38 stores are located in Bogotá, Colombia.

FEMSA Comercio was established by FEMSA in 1978 when two OXXO stores were opened in Monterrey, one store in Mexico City and another store in Guadalajara. The motivating factor behind FEMSA’s entrance into the retail industry was to enhance beer sales through company-owned retail outlets as well as to gather information on customer preferences. In 2013, a typical OXXO store carried 3,091 different store keeping units (SKUs) in 31 main product categories.

In recent years, FEMSA Comercio has represented an effective distribution channel for our beverage products, as well as a rapidly growing point of contact with our consumers. Based on the belief that location plays a major role in the long-term success of a retail operation such as a small-format store, as well as a role in our continually improving ability to accelerate and streamline the new-store development process, FEMSA Comercio has focused on a strategy of rapid, profitable growth. FEMSA Comercio opened 1,135, 1,040 and 1,120 net new OXXO stores in 2011, 2012 and 2013, respectively. The accelerated expansion in the number of OXXO stores yielded total revenue growth of 12.9% to reach Ps. 97,572 million in 2013. OXXO same store sales increased an average of 2.4%, driven by an increased average customer ticket net of a decrease in store traffic. FEMSA Comercio performed approximately 3.2 billion transactions in 2013 compared to 3.0 billion transactions in 2012.

Business Strategy

A fundamental element of FEMSA Comercio’s business strategy is to utilize its position in the small-format store market to grow in a cost-effective and profitable manner. As a market leader in small-format store retailing, based on internal company surveys, management believes that FEMSA Comercio has an in-depth understanding of its markets and significant expertise in operating a national store chain. FEMSA Comercio intends to continue increasing its store base while capitalizing on the market knowledge gained at existing stores.

FEMSA Comercio has developed proprietary models to assist in identifying appropriate store locations, store formats and product categories. Its model utilizes location-specific demographic data and FEMSA Comercio’s experience in similar locations to fine tune the store format and product offerings to the target market. Market segmentation is becoming an important strategic tool, and it should increasingly allow FEMSA Comercio to improve the operating efficiency of each location and the overall profitability of the chain.

FEMSA Comercio has made and will continue to make significant investments in IT to improve its ability to capture customer information from its existing OXXO stores and to improve its overall operating performance. The majority of products carried through OXXO stores are bar-coded, and all OXXO stores are equipped with point-of-sale systems that are integrated into a company-wide computer network. To implement revenue management strategies, FEMSA Comercio created a division in charge of product category management for products, such as beverages, fast food and perishables, to enhance and better utilize its consumer information base and market intelligence capabilities. FEMSA Comercio utilizes a technology platform supported by an enterprise resource planning (ERP) system, as well as other technological solutions such as merchandising and point-of-sale systems, which will allow FEMSA Comercio to continue redesigning its key operating processes and enhance the usefulness of its market information going forward. In addition, FEMSA Comercio has expanded its operations by opening 4 new OXXO stores in Bogotá, Colombia in 2013.

FEMSA Comercio has adopted innovative promotional strategies in order to increase store traffic and sales. In particular, FEMSA Comercio sells high-frequency items such as beverages, snacks and cigarettes at competitive prices. FEMSA Comercio’s ability to implement this strategy profitably is partly attributable to the size of the OXXO chain, as FEMSA Comercio is able to work together with its suppliers to implement their revenue-management strategies through differentiated promotions. OXXO’s national and local marketing and promotional strategies are an effective revenue driver and a means of reaching new segments of the population while strengthening the OXXO brand. For example, the organization has refined its expertise in executing cross promotions (discounts on multi-packs or sales of complementary products at a special price) and targeted promotions to attract new customer segments, such as housewives, by expanding the offerings in the grocery product category in certain stores. FEMSA Comercio is also strengthening its capabilities to increasingly provide consumers with services such as utility bill payment and other basic transactions.

Store Locations

With 11,683 OXXO stores in Mexico and 38 OXXO stores in Colombia as of December 31, 2013, FEMSA Comercio operates the largest small-format store chain in Latin America measured by number of stores. OXXO stores are concentrated in the northern part of Mexico, but also have a growing presence in the rest of the country.

FEMSA Comercio

Regional Allocation of OXXO Stores in Mexico and Latin America(*)

as of December 31, 2013

LOGO

FEMSA Comercio has aggressively expanded its number of OXXO stores over the past several years. The average investment required to open a new OXXO store varies, depending on location and format and whether the store is opened in an existing retail location or requires construction of a new store. FEMSA Comercio is generally able to use supplier credit to fund the initial inventory of new OXXO stores.

Growth in Total RevenuesOXXO Stores

   Year Ended December 31,
   2013 2012 2011 2010 2009

Total OXXO stores

    11,721    10,601    9,561    8,426    7,334 

Store growth (% change over previous year)

    10.6%   10.9%   13.5%   14.9%   15.1%

FEMSA Comercio currently expects to continue the growth trend established over the past several years by emphasizing growth in areas of high economic potential in existing markets and by expanding in underserved and unexploited markets. Management believes that the southeast part of Mexico is particularly underserved by the small-format store industry.

The identification of locations and pre-opening planning in order to optimize the results of new stores are important elements in FEMSA Comercio’s growth plan. FEMSA Comercio continuously reviews store performance against certain operating and financial benchmarks to optimize the overall performance of the chain. Stores unable to maintain benchmark standards are generally closed. Between December 31, 2009 and 2013, the total number of OXXO stores increased by 4,387, which resulted from the opening of 4,507 new stores and the closing of 120 existing stores.

Competition

FEMSA Comercio, mainly through OXXO, competes in the overall retail market, which we believe is highly competitive. OXXO stores face competition from small-format stores like 7-Eleven, Super Extra, Super City, Círculo K stores and other numerous chains of retailers across Mexico, from other regional small-format retailers to small informal neighborhood stores. OXXO competes both for consumers and for new locations for stores and the managers to operate those stores. FEMSA Comercio operates in the 32 Mexican states and has much broader geographical coverage than any of its competitors in Mexico.

Market and Store Characteristics

Market Characteristics

FEMSA Comercio is placing increased emphasis on market segmentation and differentiation of store formats to more appropriately serve the needs of customers on a location-by-location basis. The principal segments include residential neighborhoods, commercial and office locations and stores near schools and universities, along with other types of specialized locations.

Approximately 66% of OXXO’s customers are between the ages of 15 and 35. FEMSA Comercio also segments the market according to demographic criteria, including income level.

OXXO Store Characteristics

The average size of an OXXO store is approximately 104 square meters of selling space, excluding space dedicated to refrigeration, storage or parking. The average constructed area of a store is approximately 187 square meters and, when parking areas are included, the average store size is approximately 424 square meters.

FEMSA Comercio—Operating Indicators

   Year Ended December 31,
   2013 2012 2011 2010 2009
   

(percentage increase compared to

previous year)

Total FEMSA Comercio revenues

    12.9%   16.6%   19.0%   16.3%   13.6%

OXXO same-store sales(1)

    2.4%   7.7%   9.2%   5.2%   1.3%

(1)Same-store sales growth is calculated by comparing the sales of stores for each year that have been in operation for more than 12 months with the sales of those same stores during the previous year.

Beer, cigarettes, soft drinks and other beverages and snacks represent the main product categories for OXXO stores. FEMSA Comercio has a distribution agreement with Cuauhtémoc Moctezuma (which is now part of the Heineken Group). As a result of this agreement, OXXO stores only carry beer brands produced and distributed by Cuauhtémoc Moctezuma. OXXO stores will continue to benefit from the existing relationship under which Cuauhtémoc Moctezuma will continue to be the exclusive supplier of beer to OXXO until June 2020.

Approximately 61% of OXXO stores are operated by independent managers responsible for all aspects of store operations. The managers are commission agents and are not employees of FEMSA Comercio. Each store manager is the legal employer of the store’s staff, which typically numbers six people per store. FEMSA Comercio continually invests in on-site operating personnel, with the objective of promoting loyalty, customer service and low personnel turnover in the stores.

Advertising and Promotion

FEMSA Comercio’s marketing efforts include both specific product promotions and image advertising campaigns. These strategies seek to increase store traffic and sales, and to reinforce the OXXO name and market position.

FEMSA Comercio manages its advertising on three levels depending on the nature and scope of the specific campaign: local or store-specific, regional and national. Store-specific and regional campaigns are closely monitored to ensure consistency with the overall corporate image of OXXO stores and to avoid conflicts with national campaigns. FEMSA Comercio primarily uses point of purchase materials, flyers, handbills and print and radio media for promotional campaigns, although television is used occasionally for the introduction of new products and services. The OXXO chain’s image and brand name are presented consistently across all stores, irrespective of location.

Inventory and Purchasing

FEMSA Comercio has placed considerable emphasis on improving operating performance. As part of these efforts, FEMSA Comercio continues to invest in extensive information management systems to improve inventory management. Electronic data collection has enabled FEMSA Comercio to reduce average inventory levels. Inventory replenishment decisions are carried out on a store-by-store basis.

Management believes that the OXXO chain’s scale of operations provides FEMSA Comercio with a competitive advantage in its ability to realize strategic alliances with suppliers. General category offerings are determined on a national level, although purchasing decisions are implemented on a local, regional or national level, depending on the nature of the product category. Given the fragmented nature of the retail industry in Mexico in general, Mexican producers of beer, soft drinks, bread, dairy products, snacks, cigarettes and other high-frequency products have established proprietary distribution systems with extensive direct distribution routes. As a result, approximately 58% of the OXXO chain’s total revenues increased 16.3%sales consist of products that are delivered directly to Ps. 62,259 millionthe stores by suppliers. Other products with longer shelf lives are distributed to stores by FEMSA Comercio’s distribution system, which includes 16 regional warehouses located in 2010 comparedMonterrey, Guadalajara, Mexicali, Mérida, León, Obregón, Puebla, Queretaro, Chihuahua, Reynosa, Saltillo, Tijuana, Toluca, Villahermosa and two in Mexico City. The distribution centers operate a fleet of approximately 783 trucks that make deliveries to Ps. 53,549 millioneach store approximately twice per week.

Seasonality

OXXO stores experience periods of high demand in 2009, primarilyDecember, as a result of the holidays, and in July and August, as a result of increased consumption of beer and soft drinks during the hot summer months. The months of November and February are generally the weakest sales months for OXXO stores. In general, colder weather during these months reduces store traffic and consumption of cold beverages.

Entry into Drugstore Market

During 2013, FEMSA Comercio entered the drugstore market in Mexico through two transactions. FEMSA Comercio through CCF, closed the acquisition of Farmacias YZA, a leading drugstore operator in Southeast Mexico, headquartered in Merida, Yucatan. The founding shareholders of Farmacias YZA hold a 25% stake in CCF. Following this transaction, on May 13, 2013, CCF acquired Farmacias Moderna, a leading drugstore operator in the western state of Sinaloa.

The rationale for entering this new market is anchored on our belief that FEMSA Comercio has developed certain capabilities and skills that should be applicable and useful in the operation of other small retail formats. These capabilities include site selection, logistics, business processes, human resources, inventory and supplier management. The drugstore market in Mexico is very fragmented and FEMSA Comercio believes it is well equipped to create value by entering this market and pursuing a growth strategy that maximizes the opportunity.

Entry into Quick Service Restaurant Market

Following the same rationale that its capabilities and skills are well suited to different types of small-format retail, during 2013 FEMSA Comercio also entered the quick service restaurant market in Mexico through the 80% acquisition of Doña Tota. This is a leading regional chain specializing in Mexican food with a particularly strong presence in the northeast of the country. This acquisition presents FEMSA Comercio with the opportunity to grow Doña Tota’s stand-alone store base across the country, while also offering the benefit of advancing FEMSA Comercio’s prepared food capabilities and expertise.

Other Stores

FEMSA Comercio also operates other small-format stores, which include soft discount stores with a focus on perishables and liquor stores.

Equity Method Investment in the Heineken Group

As of December 31, 2013, FEMSA owned a non-controlling interest in the Heineken Group, one of the world’s leading brewers. As of December 31, 2013, our 20% economic interest in the Heineken Group was comprised of 43,018,320 shares of Heineken Holding N.V. and 72,182,203 shares of Heineken N.V. For 2013, FEMSA recognized equity income of Ps. 4,587 million regarding its 20% economic interest in the Heineken Group; see note 10 to our audited consolidated financial statements.

As described above, FEMSA Comercio has a distribution agreement with Cuauhtémoc Moctezuma (which is now a part of the Heineken Group) pursuant to which OXXO stores only carry beer brands produced and distributed by Cuauhtémoc Moctezuma. OXXO stores will continue to benefit from the existing relationship under which Cuauhtémoc Moctezuma will continue to be the exclusive supplier of beer to OXXO until June 2020. As of April 30, 2010, Coca-Cola FEMSA has agreed with Cervejarias Kaiser (also now part of the Heineken Group) to continue to distribute and sell theKaiser beer portfolio in Coca-Cola FEMSA’s Brazilian territories for a 20-year term beginning in 2003, consistent with the arrangement already in place. In addition, our logistic services, corporate and shared services subsidiary continues to provide certain services to Cuauhtémoc Moctezuma and its subsidiaries.

Other Business

Our other business consists of the following smaller operations that support our core operations:

Our logistics services subsidiary provides a broad range of logistics and vehicle maintenance services to Coca-Cola FEMSA, FEMSA Comercio and third-party clients in the beverages, consumer products and retail industries. It has operations in Mexico, Brazil, Colombia, Panama, Costa Rica and Nicaragua.

Our refrigeration business produces vertical and horizontal commercial refrigerators for the soft drink, beer and food industries, with an annual capacity of 510,840 units at December 31, 2013. In 2013, this business sold 412,202 refrigeration units, 35.4% of which were sold to Coca-Cola FEMSA, and the remainder of which were sold to third parties.

Our corporate services subsidiary employs all of our corporate staff, including the personnel managing the areas of finance, corporate accounting, taxation, legal, financial and strategic planning, human resources, corporate affairs and internal audit. Through this subsidiary, we direct, control, supervise and review the operations of our sub-holding companies. As of December 31, 2013, FEMSA Comercio and our other business subsidiaries pay management fees for the services provided to them. In addition, Coca-Cola FEMSA has entered into a services agreement pursuant to which it pays for specific services. As part of the Heineken transaction, the corporate and shared services subsidiaries continue to provide some limited corporate services and shared services to subsidiaries of Cuauhtémoc Moctezuma (now part of the Heineken Group), for which such companies continue to pay.

Description of Property, Plant and Equipment

As of December 31, 2013, we owned all of our manufacturing facilities and substantially all of our warehouses and distribution centers. Our properties primarily consisted of production and distribution facilities for our soft drink operations and office space. In addition, FEMSA Comercio owns approximately 11.8% of the OXXO store locations, while the other stores are located in properties that are rented under long-term lease arrangements with third parties.

The table below summarizes by country the installed capacity and percentage utilization of Coca-Cola FEMSA’s production facilities:

Bottling Facility Summary

As of December 31, 2013

Country        

  Installed  Capacity
(thousands of unit cases)
   Utilization(1)
(%)
 

Mexico

   2,857,805     61%  

Guatemala

   36,770     77%  

Nicaragua

   68,961     59%  

Costa Rica

   78,740     57%  

Panama

   54,755     57%  

Colombia

   542,058     50%  

Venezuela

   249,373     88%  

Brazil

   794,214     61%  

Argentina

   364,612     61%  

(1)Annualized rate.

The table below summarizes by country the location and facility area of each of Coca-Cola FEMSA’s production facilities.

Bottling Facilities by Location as of December 31, 2013

Country        

Location

Production Area

(thousands

of sq. meters)

Mexico

San Cristóbal de las Casas, Chiapas45
Cuautitlán, Estado de México35
Los Reyes la Paz, Estado de México50
Toluca, Estado de México242
León, Guanajuato124
Morelia, Michoacán50
Ixtacomitán, Tabasco117
Apizaco, Tlaxcala80
Coatepec, Veracruz142
La Pureza Altamira, Tamaulipas300
Poza Rica, Veracruz42
Pacífico, Estado de México89
Cuernavaca, Morelos37
Toluca, Estado de México (Ojuelos)41
San Juan del Río, Querétaro84
Querétaro, Querétaro80
Iguala, Guerrero8
Cayaco, Acapulco104

Country        

Location

Production Area

(thousands

of sq. meters)

Guatemala

Guatemala City46

Nicaragua

Managua54

Costa Rica

Calle Blancos, San José52
Coronado, San José14

Panama

Panama City29

Colombia

Barranquilla37
Bogotá, DC105
Bucaramanga26
Cali76
Manantial, Cundenamarca67
Medellín47

Venezuela

Antímano15
Barcelona141
Maracaibo68
Valencia100

Brazil

Campo Grande36
Jundiaí191
Mogi das Cruzes119
Belo Horizonte73
Porto Real108
Maringá160
Marilia159
Curitiba65
Baurú111

Argentina

Alcorta, Buenos Aires73
Monte Grande, Buenos Aires32

Insurance

We maintain an “all risk” insurance policy covering our properties (owned and leased), machinery and equipment and inventories as well as losses due to business interruptions. The policy covers damages caused by natural disaster, including hurricane, hail, earthquake and damages caused by human acts, including explosion, fire, vandalism and riot. We also maintain a freight transport insurance policy that covers damages to goods in transit. In addition, we maintain a liability insurance policy that covers product liability. We purchase our insurance coverage through an insurance broker. In 2013, the policies for “all risk” property insurance and freight transport insurance were issued by ACE Seguros, S.A. and the policy for liability insurance was issued by XL Insurance Mexico, S.A. de C.V. Our “all risk” coverage was partially reinsured in the international reinsurance market. We believe that our coverage is consistent with the coverage maintained by similar companies.

Capital Expenditures and Divestitures

Our consolidated capital expenditures, net of disposals, for the years ended December 31, 2013, 2012 and 2011 were Ps. 17,882 million, Ps. 15,560 million and Ps. 12,666 million respectively, and were for the most part financed from cash from operations generated by our subsidiaries. These amounts were invested in the following manner:

   Year Ended December 31, 
   2013   2012   2011 
   (In millions of Mexican pesos) 

Coca-Cola FEMSA

  Ps.11,703    Ps. 10,259    Ps.7,862  

FEMSA Comercio

   5,683     4,707     4,186  

Other

   496     594     618  
  

 

 

   

 

 

   

 

 

 

Total

  Ps. 17,882    Ps.15,560    Ps. 12,666  

Coca-Cola FEMSA

In 2013, Coca-Cola FEMSA focused its capital expenditures on investments in (1) increasing production capacity, (2) placing coolers with retailers, (3) returnable bottles and cases, (4) improving the efficiency of its distribution infrastructure and (5) information technology. Through these measures, Coca-Cola FEMSA strives to improve its profit margins and overall profitability.

FEMSA Comercio

FEMSA Comercio’s principal investment activity is the construction and opening of 1,092new stores. During 2013, FEMSA Comercio opened 1,120 net new OXXO stores. FEMSA Comercio invested Ps. 5,651 million in 2013 in the addition of new stores, warehouses and improvements to leased properties.

Regulatory Matters

Competition Legislation

TheLey Federal de Competencia Económica (Federal Economic Competition Law or Mexican Competition Law) became effective on June 22, 1993. The Mexican Competition Law and theReglamento de la Ley Federal de Competencia Económica (Regulations under the Mexican Competition Law), effective as of October 13, 2007, regulate monopolistic practices and require Mexican government approval of certain mergers and acquisitions. The Mexican Competition Law subjects the activities of certain Mexican companies, including us, to regulatory scrutiny. In addition, the Regulations under the Mexican Competition Law prohibit members of any trade association from reaching any agreement relating to the price of their products. Management believes that we are currently in compliance in all material respects with Mexican competition legislation.

In Mexico and in some of the other countries in which we operate, we are involved in different ongoing competition related proceedings. We believe that the outcome of these proceedings will not have a material adverse effect on our financial position or results. See “Item 8. Financial Information—Legal Proceedings—Coca-Cola FEMSA.”

Price Controls

Voluntary price restraints or statutory price controls have been imposed historically in several of the countries in which Coca-Cola FEMSA operates. Currently, there are no price controls on Coca-Cola FEMSA’s products in any of its territories, except for Argentina, where authorities directly supervise two products sold through supermarkets as a measure to control inflation, and Venezuela, where the government has recently imposed price controls on certain products including bottled water. In addition, in January 2014, the Venezuelan government

passed theLey Orgánica de Precios Justos (Fair Prices Law). This law substitutes both theLey para la Defensa y Acceso a las Personas a los Bienes y Servicios (Access to Goods and Services Defense Law) and theLey de Costos y Precios Justos (Fair Costs and Prices Law), which have both been repealed. The purpose of this new law is to establish regulations and administrative processes to impose a limit on profits earned on the sale of goods, including Coca-Cola FEMSA’s products, seeking to maintain price stability of, and equal access to, goods and services. The law also creates the National Office of Costs and Prices which main role is to oversee price controls and set maximum retail prices on certain consumer goods and services. Although Coca-Cola FEMSA believes it is in compliance with this law, consumer protection and price control laws in Venezuela are subject to continuing review and changes, and any such changes may have an adverse impact on Coca-Cola FEMSA.See “Item 3. Key Information—Risk Factors—Regulatory developments may adversely affect Coca-Cola FEMSA’s business.”

Mexican Tax Reform

In December of 2013, the Mexican government enacted a package of tax reforms (the “2014 Tax Reform”) which includes several significant changes to tax laws, discussed in further detail below, that entered into effect on January 1, 2014. The most significant changes are as follows:

The introduction of a new withholding tax at the rate of 10% for dividends and/or distributions of earnings generated in 2014 and beyond;

The elimination of the exemption on gains from the sale of shares through a stock exchange recognized under applicable Mexican tax law. The gain will be taxable at the rate of 10% and will be withheld by the financial intermediary. Transferors that are residents of a country with which Mexico has entered into a tax treaty for the avoidance of double taxation will be exempt.See “Item 10. Additional Information—Taxation—Mexican Taxation.”

A fee of one Mexican peso per liter on the sale and import of flavored beverages with added sugar, and an excise tax of 8% on food with caloric content equal to, or greater than 275 kilocalories per 100 grams of product;

The prior 11% value added tax (VAT) rate that applied to transaction in the border region was raised to 16%, matching the general VAT rate applicable in the rest of Mexico;

The elimination of the tax on cash deposits (IDE) and the business flat tax (IETU);

Deductions on exempt payroll items for workers are limited to 53%;

The income tax rate in 2013 and 2012 was 30%. Scheduled decreases to the income tax rate that would have reduced the rate to 29% in 2014 and 28% in 2015 and thereafter, were canceled in connection with the 2014 Tax Reform;

The repeal of the existing tax consolidation regime, which is effective as of January 1, 2014, modified the payment term of a tax on assets payable of Ps. 180, which will be paid over the following 5 years instead of an indefinite term. Additionally, deferred tax assets and liabilities associated with our subsidiaries in Mexico are no longer offset as of December 31, 2013, as the future income tax balances are expected to reverse in periods where we are no longer consolidating these entities for tax purposes and the right of offset does not exist; and

The introduction of an new optional tax integration regime (a modified form of tax consolidation), which replaces the previous tax consolidation regime. The new optional tax integration regime requires an equity ownership of at least 80% for qualifying subsidiaries and would allow us to defer the annual tax payment of our profitable participating subsidiaries for a period equivalent to 3 years to the extent their individual tax expense exceeds the integrated tax expense of the Company.

Taxation of Beverages

Beverages are subject to a value added tax in all the countries in which Coca-Cola FEMSA operates except for Panama, with a rate of 16% in Mexico, 12% in Guatemala, 15% in Nicaragua, 13% in Costa Rica, 16% in Colombia (applied only to the first sale in the supply chain), 12% in Venezuela, 21% in Argentina, and in Brazil 17% in the states of Mato Grosso do Sul and Goiás and 18% in the states of São Paulo, Minas Gerais, Paraná and Rio de Janeiro. In Brazil the value-added tax is grossed-up and added, along with federal sales tax, at the taxable basis. Also, in Brazil Coca-Cola FEMSA is responsible for charging and collecting the value-added tax from each of its retailers, based on average retail prices for each state where Coca-Cola FEMSA operates, defined primarily through a survey conducted by the government of each state and generally updated every six months, which in 2013 represented an average taxation of approximately 15.3% over net sales.

In addition, several of the countries in which Coca-Cola FEMSA operates impose the following excise or other taxes:

The state of Rio de Janeiro charges an additional 1% as a contribution to a poverty eradication fund.

Mexico imposes an excise tax of Ps. 1.00 per liter on the production, sale and importation of beverages with added sugar as of January 1, 2014. This tax is applied only to the first sale and Coca-Cola FEMSA is responsible for charging and collecting this excise tax.

Guatemala imposes an excise tax of 0.18 cents in local currency (Ps. 0.3002 as of December 31, 2013) per liter of sparkling beverage.

Costa Rica imposes a specific tax on non-alcoholic bottled beverages based on the combination of packaging and flavor, currently assessed at 17.32 colones (Ps. 0.4460 as of December 31, 2013) per 250 ml, and an excise tax currently assessed at 6.02 colones (approximately Ps. 0.1553 as of December 31, 2013) per 250 ml.

Nicaragua imposes a 9.0% tax on consumption, and municipalities impose a 1% tax on Coca-Cola FEMSA’s Nicaraguan gross income.

Panama imposes a 5.0% tax based on the cost of goods produced and a 10% selective consumption tax on syrups, powders and concentrate.

Argentina imposes an excise tax of 8.7% on sparkling beverages containing less than 5.0% lemon juice or less than 10.0% fruit juice, and an excise tax of 4.2% on sparkling water and flavored sparkling beverages with 10.0% or more fruit juice, although this excise tax is not applicable to some of Coca-Cola FEMSA’s products.

Brazil assesses an average production tax of approximately 9.1% and an average sales tax of approximately 13.5% over net sales. These taxes are fixed by the federal government based on national average retail prices obtained through surveys conducted on a yearly basis. The national average retail price of each product and presentation is multiplied by a fixed rate combined with specific multipliers for each presentation, to obtain a fixed tax per liter, per product and presentation. These taxes are applied only to the first sale and Coca-Cola FEMSA is responsible for charging and collecting these taxes from each of its retailers.

Colombia’s municipalities impose a sales tax that varies between 0.35% and 1.2% of net sales.

Venezuela’s municipalities impose a variable excise tax applied only to the first sale that varies between 0.6% and 2.5% of net sales.

Environmental Matters

In all of our territories, our operations are subject to federal and state laws and regulations relating to the protection of the environment.

Mexico

The Mexican federal authority in charge of overseeing compliance with the federal environmental laws is theSecretaria del Medio Ambiente y Recursos Naturales or Secretary of Environment and Natural Resources, which we refer to as “SEMARNAT”. An agency of SEMARNAT, theProcuraduría Federal de Protección al Ambiente or Federal Environmental Protection Agency, which we refer to as “PROFEPA”, has the authority to enforce the Mexican federal environmental laws. As part of its enforcement powers, PROFEPA can bring administrative, civil and criminal proceedings against companies and individuals that violate environmental laws, regulations and Mexican Official Standards and has the authority to impose a variety of sanctions. These sanctions may include, among other things, monetary fines, revocation of authorizations, concessions, licenses, permits or registrations, administrative arrests, seizure of contaminating equipment, and in certain cases, temporary or permanent closure of facilities. Additionally, as part of its inspection authority, PROFEPA is entitled to periodically inspect the facilities of companies whose activities are regulated by the Mexican environmental legislation and verify compliance therewith. Furthermore, in special situations or certain areas where federal jurisdiction is not applicable or appropriate, the state and municipal authorities can administer and enforce certain environmental regulations of their respective jurisdictions.

In Mexico, the principal legislation relating to environmental matters is theLey General de Equilibrio Ecológico y Protección al Ambiente (Federal General Law for Ecological Equilibrium and Environmental Protection, or the Mexican Environmental Law) and theLey General para la Prevención y Gestión Integral de los Residuos(General Law for the Prevention and Integral Management of Waste). Under the Mexican Environmental Law, rules have been promulgated concerning water, air and noise pollution and hazardous substances. In particular, Mexican environmental laws and regulations require that we file periodic reports with respect to air and water emissions and hazardous wastes and set forth standards for waste water discharge that apply to our operations. We are also subject to certain minimal restrictions on the operation of delivery trucks in Mexico City. We have implemented several programs designed to facilitate compliance with air, waste, noise and energy standards established by current Mexican federal and state environmental laws, including a program that installs catalytic converters and liquid petroleum gas in delivery trucks for our operations in Mexico City.

In addition, we are subject to theLey de Aguas Nacionales de 1992(as amended, the 1992 Water Law), enforced by theComisión Nacional del Agua(National Water Commission). Adopted in December 1992, and amended in 2004, the 1992 Water Law provides that plants located in Mexico that use deep water wells to supply their water requirements must pay a fee to the local governments for the discharge of residual waste water to drainage. Pursuant to this law, certain local authorities test the quality of the waste water discharge and charge plants an additional fee for measurements that exceed certain standards published by the National Water Commission. In the case of non-compliance with the law, penalties, including closures, may be imposed. All of Coca-Cola FEMSA’s bottler plants located in Mexico have met these standards. In addition, Coca-Cola FEMSA’s plants in Apizaco and San Cristóbal are certified with ISO 14001.

In Coca-Cola FEMSA’s Mexican operations, it established a partnership with The Coca-Cola Company and ALPLA, a supplier of plastic bottles to Coca-Cola FEMSA in Mexico, to createIndustria Mexicana de Reciclaje (IMER), a PET recycling facility located in Toluca, Mexico. This facility started operations in 2005 and has a recycling capacity of approximately 25,000 metric tons per year from which 15,000 metric tons can be re-used in PET bottles for food packaging purposes. Coca-Cola FEMSA has also continued contributing funds to a nationwide recycling company,Ecología y Compromiso Empresarial(Environmentally Committed Companies). In addition, Coca-Cola FEMSA’s plants located in Toluca, Reyes, Cuautitlán, Apizaco, San Cristóbal, Morelia, Ixtacomitan, Coatepec, Poza Rica, Ojuelos, Pacífico and Cuernavaca have received or are in the process of receiving aCertificado de Industria Limpia (Certificate of Clean Industry).

As part of Coca-Cola FEMSA’s environmental protection and sustainability strategies, in December 2009, Coca-Cola FEMSA, jointly with strategic partners, entered into a wind energy supply agreement with a Mexican subsidiary of the Spanish wind farm developer, GAMESA Energía, S.A., or GAMESA, to supply clean energy to Coca-Cola FEMSA’s bottling facility in Toluca, Mexico, owned by its subsidiary, Propimex, S. de R.L. de C.V. (formerly Propimex, S.A. de C.V.), or Propimex, and to some of its suppliers of PET bottles. In 2010, GAMESA sold its interest in the Mexican subsidiary that owned the wind farm to Iberdrola Renovables México, S.A. de C.V. The wind farm generating such energy, which is located in La Ventosa, Oaxaca, is expected to generate approximately 100 thousand megawatt hours of energy annually. The energy supply services began in April 2010. During 2012 and 2013, this wind farm provided Coca-Cola FEMSA with approximately 88 thousand and 81 thousand megawatt hours, respectively.

Additionally, several of our subsidiaries have entered into 20-year wind power purchase agreements with the Mareña Renovables Wind Farm to receive electrical energy for use at production and distribution facilities of FEMSA and Coca-Cola FEMSA throughout Mexico, as well as for a significant number of OXXO stores. The Mareña Renovables Wind Farm will be located in the state of Oaxaca and is expected to have a capacity of 396 megawatts. We anticipate the Mareña Renovables Wind Farm will begin operations in 2015.

Central America

Coca-Cola FEMSA’s Central American operations are subject to several federal and state laws and regulations relating to the protection of the environment, which have been enacted in the last ten years, as awareness has increased in this region about the protection of the environment and the disposal of hazardous and toxic materials as well as water usage. Coca-Cola FEMSA’s Costa Rica and Panama operations have participated in a joint effort along with the local division of The Coca-Cola Company calledMisión Planeta (Mission Planet) for the collection and recycling of non-returnable plastic bottles.

Colombia

Coca-Cola FEMSA’s Colombian operations are subject to several Colombian federal, state and municipal laws and regulations related to the protection of the environment and the disposal of treated water and toxic and hazardous materials. These laws include the control of atmospheric emissions, noise emissions, disposal of treated water and strict limitations on the use of chlorofluorocarbons. For Coca-Cola FEMSA’s plants in Colombia, it has obtained theCertificación Ambiental Fase IV (Phase IV Environmental Certificate) demonstrating its compliance at the highest level with relevant Colombian regulations. Coca-Cola FEMSA is also engaged in nationwide reforestation programs, and national campaigns for the collection and recycling of glass and plastic bottles. In 2011, jointly with the FEMSA Foundation, Coca-Cola FEMSA was commended with the “Western Hemisphere Corporate Citizenship Award” for the social responsibility programs it carried out to respond to the extreme weather experienced in Colombia in 2010 and 2011, known locally as the “winter emergency.” In addition, Coca-Cola FEMSA also obtained the ISO 9001, ISO 22000, ISO 14001 and PAS 220 certifications for its plants located in Medellín, Cali, Bogotá, Barranquilla, Bucaramanga and La Calera, as recognition for the highest quality and food harmlessness in its production processes. These six plants joined a small group of companies that have obtained these certifications.

Venezuela

Coca-Cola FEMSA’s Venezuelan operations are subject to several Venezuelan federal, state and municipal laws and regulations related to the protection of the environment. The most relevant of these laws are theLey Orgánica del Ambiente (Organic Environmental Law), theLey Sobre Sustancias, Materiales y Desechos Peligrosos(Substance, Material and Dangerous Waste Law), theLey Penal del Ambiente (Criminal Environmental Law) and theLey de Aguas(Water Law). Since the enactment of the Organic Environmental Law in 1995, Coca-Cola FEMSA’s Venezuelan subsidiary has presented the proper authorities with plans to bring their production facilities and distribution centers into compliance with applicable laws, which mainly consist of building or expanding the capacity of water treatment plants in Coca-Cola FEMSA’s bottling facilities. Even though Coca-Cola FEMSA has had to adjust some of the originally proposed timelines due to construction delays, in 2009, Coca-Cola FEMSA completed the construction and received all the required permits to operate a new water treatment plant in its bottling facility located in the city of Barcelona. At the end of 2011, Coca-Cola FEMSA concluded the construction of a new water treatment plant in its bottling plant in the city of Valencia, which began operations in February 2012. During 2011, Coca-Cola FEMSA also commenced construction of a new water treatment plant in its Antimano bottling plant in Caracas, which construction was concluded during the second quarter of 2012. Coca-Cola FEMSA is also concluding the construction and expansion of its current water treatment plant in its bottling facility in Maracaibo, which it expects will commence operations during the first half of 2014. In December 2011, Coca-Cola FEMSA obtained the ISO 14000 certification for all of its plants in Venezuela.

In addition, in December 2010, the Venezuelan government approved theLey Integral de Gestión de la Basura (Comprehensive Waste Management Law), which regulates solid waste management and which may be applicable to manufacturers of products for mass consumption. The full scope of this law has not yet been established.

Brazil

Coca-Cola FEMSA’s Brazilian operations are subject to several federal, state and municipal laws and regulations related to the protection of the environment. Among the most relevant laws and regulations are those dealing with the emission of toxic and hazardous gases, disposal of wastewater and solid waste, and soil contamination by hazardous chemicals, which impose penalties, such as fines, facility closures or criminal charges depending upon the level of non-compliance.

Coca-Cola FEMSA’s production plant located in Jundiaí has been recognized by the Brazilian authorities for its compliance with environmental regulations and for having standards well above those imposed by the law. The plant has been certified for: (i) ISO 9001 since 1993; (ii) ISO 14001 since March 1997; (iii) norm OHSAS 18001 since 2005; (iv) ISO 22000 since 2007; and (v) PAS: 220 since 2010. In 2012, Coca-Cola FEMSA’s production plants in Jundiaí, Campo Grande, Bauru, Marília, Curitiba, Maringá, Porto Real and Mogi das Cruzes were certified in standard FSSC22000.

In Brazil, a municipal regulation of the City of São Paulo, implemented pursuant to Law 13.316/2002, came into effect in May 2008. This regulation requires Coca-Cola FEMSA to collect for recycling a specified annual percentage of plastic bottles made from PET sold in the City of São Paulo; such percentage increases each year. Beginning in May 2011, Coca-Cola FEMSA was required to collect 90% of the PET bottles sold in the city of São Paulo for recycling. Currently, Coca-Cola FEMSA is not able to collect the entire required volume of PET bottles it has sold in the City of São Paulo for recycling. Since Coca-Cola FEMSA does not meet the requirements of this regulation, which we believe to be more onerous than those imposed by the countries with the highest recycling standards, it could be fined and be subject to other sanctions, such as the suspension of operations in any of its plants and/or distribution centers located in the City of São Paulo. In May 2008, Coca-Cola FEMSA, together with other bottlers in the city of São Paulo, through theAssociação Brasileira das Indústrias de Refrigerantes e de Bebidas Não-alcoólicas (Brazilian Soft Drink and Non-Alcoholic Beverage Association, or ABIR), filed a motion requesting a court to overturn this regulation due to the impossibility of compliance. In addition, in November 2009, in response to a municipal authority request for Coca-Cola FEMSA to demonstrate the destination of the PET bottles sold by it in the City of São Paulo, Coca-Cola FEMSA filed a motion showing all of its recycling programs and requesting a more practical timeline to comply with the requirements of the law. In October 2010, the municipal authority of the City of São Paulo levied a fine on Coca-Cola FEMSA’s Brazilian operating subsidiary of 250,000 Brazilian reais (approximately Ps. 1.3 million as of December 31, 2013) on the grounds that the report submitted by Coca-Cola FEMSA’s Brazilian operating subsidiary did not comply with the 75% proper disposal requirement for the period from May 2008 to May 2010. Coca-Cola FEMSA filed an appeal against this fine, which was denied by the municipal authority in May 2013, and the administrative stage is therefore closed. Coca-Cola FEMSA is currently evaluating next steps. In July 2012, the State Appellate Court of São Paulo rendered a decision admitting the interlocutory appeal filed on behalf of ABIR in order to suspend the fines and other sanctions to ABIR’s associated companies, including Coca-Cola FEMSA’s Brazilian subsidiary, for alleged noncompliance with the municipal regulation pending the final resolution of the lawsuit. Coca-Cola FEMSA is currently awaiting final resolution of the lawsuit filed on behalf of ABIR.

In August 2010, Law No. 12.305/2010 established the Brazilian National Solid Waste Policy. This policy is based on the principle of shared responsibility between the government, companies and the public, and provides for the post-consumption return of products to companies and requires public authorities to implement waste management programs. This law is regulated by Federal Decree No. 7.404/2010, and was published in December 2010. Coca-Cola FEMSA is currently discussing with the relevant authorities the impact this law may have on Brazilian companies in complying with the regulation in effect in the City of São Paulo. In response to the Brazilian National Solid Waste Policy, in December 2012, a proposal was provided to the Ministry of the Environment by

almost 30 associations involved in the packaging sector, including ABIR in its capacity as representative for The Coca-Cola Company, Coca-Cola FEMSA’s Brazilian subsidiary, and other bottlers. The proposal involved creating a “coalition” to implement systems for reverse logistics packaging non-dangerous waste that makes up the dry portion of municipal solid waste or its equivalent. The goal of the proposal is to create methodologies for sustainable development, and protect the environment, society, and the economy. Coca-Cola FEMSA is currently awaiting a final resolution from the Ministry of Environment, which it expects to receive during 2014.

Argentina

Coca-Cola FEMSA’s Argentine operations are subject to federal and municipal laws and regulations relating to the protection of the environment. The most significant of these are regulations concerning waste water discharge, which are enforced by theSecretaría de Ambiente y Desarrollo Sustentable(Ministry of Natural Resources and Sustainable Development) and theOrganismo Provincial para el Desarrollo Sostenible(Provincial Organization for Sustainable Development) for the province of Buenos Aires. Coca-Cola FEMSA’s Alcorta plant is in compliance with environmental standards and Coca-Cola FEMSA has been certified for ISO 14001:2004 for its plants and operative units in Buenos Aires.

For all of Coca-Cola FEMSA’s plant operations, it employs an environmental management system:Sistema de Administración Ambiental (Environmental Administration System, or EKOSYSTEM) that is contained withinSistema Integral de Calidad (Integral Quality System, or SICKOF).

Coca-Cola FEMSA has expended, and may be required to expend in the future, funds for compliance with and remediation under local environmental laws and regulations. Currently, we do not believe that such costs will have a material adverse effect on Coca-Cola FEMSA’s results or financial condition. However, since environmental laws and regulations and their enforcement are becoming increasingly more stringent in Coca-Cola FEMSA’s territories, and there is increased recognition by local authorities of the need for higher environmental standards in the countries where it operates, changes in current regulations may result in an increase in costs, which may have an adverse effect on Coca-Cola FEMSA’s future results or financial condition. Coca-Cola FEMSA’s management is not aware of any significant pending regulatory changes that would require a significant amount of additional remedial capital expenditures.

We do not believe that Coca-Cola FEMSA’s business activities pose a material risk to the environment, and we believe that Coca-Cola FEMSA is in material compliance with all applicable environmental laws and regulations.

Other regulations

In December 2009, the Venezuelan government issued a decree requiring a reduction in energy consumption by at least 20% for industrial companies whose consumption is greater than two megawatts per hour and to submit an energy-usage reduction plan. Some of Coca-Cola FEMSA’s bottling operations in Venezuela outside of Caracas met this threshold and it submitted a plan, which included the purchase of generators for its plants. In January 2010, the Venezuelan government subsequently implemented power cuts and other measures for all industries in Caracas whose consumption was above 35 kilowatts per hour. In 2011, Coca-Cola FEMSA installed electrical generators in its Antimano, Valencia and Maracaibo bottling facilities to mitigate any such risks and filed the respective energy usage reduction plans with the authorities. Coca-Cola FEMSA is also currently installing electrical generators in its Barcelona plant.

In January 2012, the Costa Rican government approved a decree that regulates the sale of food and beverages in schools. The decree came into effect in 2012. Enforcement of this law has been gradual since it started in 2012 and until 2014, depending on the specific characteristics of the food or beverage in question. According to the decree, the sale of specific sparkling beverages and still beverages that contain sugar, syrup or HFCS in any type of presentation in schools is prohibited. Coca-Cola FEMSA will still be allowed to sell water and certain still beverages in schools. We cannot assure you that the Costa Rican government will not further restrict sales of other of Coca-Cola FEMSA’s products in schools in the future; any such further restrictions could lead to an adverse impact on Coca-Cola FEMSA’s results.

In May 2012, the Venezuelan government adopted significant changes to labor regulations. This amendment to Venezuela’s labor regulations had a negative impact on Coca-Cola FEMSA’s business and operations. The principal changes that impacted Coca-Cola FEMSA’s operations are: (i) the requirement that employee terminations are now subject to governmental authorization; (ii) retroactive assessments for any modifications to Coca-Cola FEMSA’s severance payment system; (iii) a reduction in the maximum daily and weekly working hours (from 44 to 40 weekly); (iv) an increase in mandatory weekly breaks, prohibiting a reduction in salaries as a result of such increase; and (v) the requirement that all third party contractors participating in the manufacturing and sales processes of Coca-Cola FEMSA’s products be included in its payroll by no later than May 2015. Coca-Cola FEMSA is currently in compliance with these labor regulations and expects to include all third party contractors to its payroll by the imposed deadline.

In September 2012, the Brazilian government issued Law No. 12,619 (Law of Professional Drivers), which regulates the working hours of professional drivers who distribute Coca-Cola FEMSA’s products from its plants to the distribution centers and to retailers and points of sale. Pursuant to this law, employers must keep a record of working hours, including overtime hours, of professional drivers in a reliable manner, such as electronic logbooks or worksheets. This law may result in increased labor costs.

In June 2013, following a comprehensive amendment to the Mexican Constitution, a new antitrust authority with autonomy was created: theComisión Federal de Competencia Económica (Federal Antitrust Commission, or CFCE). It is expected that Congress will enact legislation to adjust current legislation based on the amended constitutional provisions. As a result of these amendments, new antitrust and telecommunications specialized courts were created and commenced hearing cases in August 2013. We cannot assure you that these new amendments and the creation of new governmental bodies and courts will not have an adverse effect on our business.

In 2013, the government of Argentina imposed a withholding tax at a rate of 10% on dividends paid by Argentine companies to non-Argentine holders. Similarly, in 2013, the government of Costa Rica repealed a tax exemption on dividends paid to Mexican residents. Future dividends will be subject to withholding tax at a rate of 15%.

In January 2014, the new Anti-Corruption Law in Brazil came into effect, which regulates bribery, corruption practices and fraud in connection with agreements entered into with governmental agencies. The main purpose of this law is to impose liability on companies carrying out such practices, establishing fines that can reach up to 20% of a company’s sales volume in the previous fiscal year. Although Coca-Cola FEMSA believes it is in compliance with this law, if it was found liable for any of these practices, this law would have an adverse effect on its business.

In Brazil, the federal taxes applied on the production and sale of beverages are based on the national average retail price, calculated based on a yearly survey of each Brazilian beverage brand, combined with a fixed tax rate and a multiplier specific for each different presentation (glass, plastic or can). Commencing on October 1, 2014 through October 1, 2018, the multiplier used to calculate taxes on soft drinks presented in cans and glasses will gradually increase from 31.9% and 37.2% to 38.0% and 44.4%, respectively, and the multiplier used to calculate taxes on energy and isotonic drinks presented in cans and glasses will gradually increase from 31.9% to 37.5%. The multipliers for other presentations of carbonated soft drinks, energy and isotonic drinks, such as plastic, cups and post mix, will not change.

Water Supply

In Mexico, Coca-Cola FEMSA obtains water directly from municipal utility companies and pumps water from its own wells pursuant to concessions obtained from the Mexican government on a plant-by-plant basis. Water use in Mexico is regulated primarily by the 1992 Water Law, and regulations issued thereunder, which created the National Water Commission. The National Water Commission is in charge of overseeing the national system of water use. Under the 1992 Water Law, concessions for the use of a specific volume of ground or surface water generally run from five- to fifty-year terms, depending on the supply of groundwater in each region as projected by the National Water Commission. Concessionaires may request that concession terms be extended before they expire. The Mexican government is authorized to reduce the volume of ground or surface water granted for use by a concession by whatever volume of water is not used by the concessionaire for two consecutive years. However, because the current concessions for each of Coca-Cola FEMSA’s plants in Mexico do not match each plant’s projected needs for water in future years, we successfully negotiated with the Mexican government the right to transfer the unused volume under concessions from certain plants to other plants anticipating greater water usage in the future. These concessions may be terminated if, among other things, we use more water than permitted or we fail to pay required concession-related fees and do not cure such situations in a timely manner.

Although we have not undertaken independent studies to confirm the sufficiency of the existing groundwater supply, we believe that our existing concessions satisfy our current water requirements in Mexico.

In Brazil, Coca-Cola FEMSA buys water directly from municipal utility companies and we also capture water from underground sources, wells or surface sources (i.e., rivers), pursuant to concessions granted by the Brazilian government for each plant. According to the Brazilian Constitution, water is considered an asset of common use and can only be exploited for the national interest by Brazilians or companies formed under Brazilian law. Concessionaires and users have the responsibility for any damage to the environment. The exploitation and use of water is regulated by theCódigo de Mineração (Code of Mining, Decree Law No. 227/67), theCódigo de Águas Minerais (Mineral Water Code, Decree Law No. 7841/45), the National Water Resources Policy (Law No. 9433/97) and by regulations issued thereunder. The companies that exploit water are supervised by theDepartamento Nacional de Produção Mineiral—DNPM (National Department of Mineral Production) and the National Water Agency in connection with federal health agencies, as well as state and municipal authorities. In Coca-Cola FEMSA’s Jundiaí, Marília, Curitiba, Maringá, Porto Real and Belo Horizonte plants, it does not exploit spring water. In its Mogi das Cruzes, Bauru and Campo Grande plants, it has all the necessary permits for the exploitation of spring water.

In Argentina, a state water company provides water to Coca-Cola FEMSA’s Alcorta plant on a limited basis; however, we believe the authorized amount meets Coca-Cola FEMSA’s requirements for this plant. In Coca-Cola FEMSA’s Monte Grande plant in Argentina, it pumps water from its own wells, in accordance with Law 25.688.

In Colombia, in addition to natural spring water, Coca-Cola FEMSA obtains water directly from its own wells and from utility companies. Coca-Cola FEMSA is required to have a specific concession to exploit water from natural sources. Water use in Colombia is regulated by Law No. 9 of 1979 and Decrees No. 1594 of 1984 and No. 2811 of 1974. In addition, on February 6, 2012, Colombia promulgated Decree No. 303, which requires Coca-Cola FEMSA to apply for water concessions and for authorization to discharge its water into public waterways. The National Institute of National Resources supervises companies that use water as a raw material for their business.

In Nicaragua, the use of water is regulated by theLey General de Aguas Nacionales (National Water Law), and Coca-Cola FEMSA obtains water directly from its own wells. In Costa Rica, the use of water is regulated by theLey de Aguas (Water Law). In both of these countries, Coca-Cola FEMSA owns and exploits its own water wells granted to it through governmental concessions. In Guatemala, no license or permits are required to exploit water from the private wells in Coca-Cola FEMSA’s own plants. In Panama, Coca-Cola FEMSA acquires water from a state water company, and the use of water is regulated by theReglamento de Uso de Aguas de Panamá(Panama Use of Water Regulation). In Venezuela, Coca-Cola FEMSA uses private wells in addition to water provided by the municipalities, and it has taken the appropriate actions, including actions to comply with water regulations, to have water supply available from these sources, regulated by theLey de Aguas (Water Law).

In addition, Coca-Cola FEMSA obtains water for the production of some of its natural spring water products, such asManantialand Crystal, from spring water pursuant to concessions granted.

We cannot assure you that water will be available in sufficient quantities to meet our future production needs, that we will be able to maintain our current concessions or that additional regulations relating to water use will not be adopted in the future in our territories. We believe that we are in material compliance with the terms of our existing water concessions and that we are in compliance with all relevant water regulations.

ITEM 4A.UNRESOLVED STAFF COMMENTS

None.

ITEM 5.OPERATING AND FINANCIAL REVIEW AND PROSPECTS

The following discussion should be read in conjunction with, and is entirely qualified by reference to, our audited consolidated financial statements and the notes to those financial statements. Our consolidated financial statements were prepared in accordance with IFRS as issued by the IASB.

Overview of Events, Trends and Uncertainties

Management currently considers the following events, trends and uncertainties to be important to understanding its results and financial position during the periods discussed in this section:

Coca-Cola FEMSA has continued to grow organic volumes at a steady but moderate pace, and is in the process of integrating Grupo Yoli in its Mexican operations and Companhia Fluminense and Spaipa in its Brazilian operations. However, in the short term there is some pressure from macroeconomic uncertainty in certain South American markets, including currency volatility. In Mexico, starting in 2014, Coca-Cola FEMSA faces incremental increases in taxation and is adjusting its price and package architecture to address the new tax environment. Volume growth is mainly driven by theCoca-Cola brand across markets, together with the solid performance of Coca-Cola FEMSA’s still beverage portfolio.

FEMSA Comercio has maintained high rates of OXXO store openings and continues to grow in terms of total revenues. FEMSA Comercio has lower operating margins than our beverage business. Given that FEMSA Comercio has lower operating margins and given its fixed cost structure, it is more sensitive to changes in sales which could negatively affect operating margins.

Our results and financial position are affected by the economic and market conditions in the countries where our subsidiaries conduct their operations, particularly in Mexico. Changes in these conditions are influenced by a number of factors, including those discussed in“Item 3. Key Information—Risk Factors.”

Recent Developments

In October 2013, the Board of Directors agreed to separate the roles of Chairman of the Board and CEO, ratifying José Antonio Fernández Carbajal as Executive Chairman of the Board and naming Carlos Salazar Lomelín as the new Chief Executive Officer of FEMSA. In addition, John Anthony Santa Maria Otazua was named Chief Executive Officer of Coca-Cola FEMSA.

In October 2013, Coca-Cola FEMSA closed its acquisition of Spaipa, the second largest family owned franchise in Brazil, with operations in the state of Paraná and in parts of the state of São Paulo. Spaipa sold approximately 233.3 million unit cases (including beer) in the twelve months ended June 30, 2013. The aggregate enterprise value of this transaction was US$ 1,855 (Ps. 26,856) million and it was an all-cash transaction. As part of Coca-Cola FEMSA’s acquisition of Spaipa, it also acquired an additional 5.82% equity interest in Leão Alimentos, for a total ownership of 26.1%, and a 50% stake in Fountain Água Mineral Ltda., a joint venture to develop the water category together with The Coca-Cola Company. Coca-Cola FEMSA began consolidating the results of Spaipa in its financial statements in November 2013.

In December 2013, FEMSA Comercio, through one of its subsidiaries, purchased the operating assets and trademarks of Doña Tota, a leading quick-service restaurant operator in Mexico. The founding shareholders of Doña Tota hold a 20% stake in the FEMSA Comercio subsidiary that now operates the Doña Tota business.

In January 2014, a decree amending and supplementing certain tax provisions became effective in Mexico. See Note 24 to our audited consolidated financial statements, and“Item 4. Information on the Company—Regulatory Matters—Mexican Tax Reform.”

Effects of Changes in Economic Conditions

Our results are affected by changes in economic conditions in Mexico, Brazil and in the other countries in which we operate. For the years ended December 31, 2013, 2012, and 2011, 63%, 62%, and 61%, respectively, of our total sales were attributable to Mexico. As a result, we have significant exposure to the economic conditions of certain countries, particularly those in Central America, Colombia, Venezuela, Brazil and Argentina, although we continue to generate a substantial portion of our total sales from Mexico. The participation of these other countries as a percentage of our total sales has not changed significantly during the last five years. Total sales in countries other than Mexico are expected to increase in future periods due to acquisitions.

The Mexican economy is gradually recovering from a downturn as a result of the impact of the global financial crisis on many emerging economies in 2009. According to INEGI, Mexican GDP expanded by 1.1% in 2013 and by approximately 3.9% and 4.0% in 2012 and 2011, respectively. According to the Banco Nacional de México survey regarding the economic expectations of specialists, Mexican GDP is expected to increase by 3.09% in 2014, as of the latest estimate, published on April 3, 2014. The Mexican economy continues to be heavily influenced by the U.S. economy, and therefore, further deterioration in economic conditions in, or delays in the recovery of, the U.S. economy may hinder any recovery in Mexico.

Our results are affected by the economic conditions in the countries where we conduct operations. Most of these economies continue to be heavily influenced by the U.S. economy, and therefore, deterioration in economic conditions in the U.S. economy may affect these economies. Deterioration or prolonged periods of weak economic conditions in the countries where we conduct operations may have, and in the past have had, a negative effect on our company and a material adverse effect on our results and financial condition. Our business may also be significantly affected by the interest rates, inflation rates and exchange rates of the currencies of the countries in which we operate. Decreases in growth rates, periods of negative growth and/or increases in inflation or interest rates may result in lower demand for our products, lower real pricing of our products or a shift to lower margin products. In addition, an increase in interest rates would increase the cost to us of variable rate funding, which would have an adverse effect on our financial position.

Beginning in the fourth quarter of 2011 and through 2013, the exchange rate between the Mexican peso and the U.S. dollar fluctuated from a low of Ps. 11.98 per U.S. dollar, to a high of Ps. 14.37 per U.S. dollar. At December 31, 2013, the exchange rate (noon buying rate) was Ps. 13.0980 to US$ 1.00. On April 4, 2014, the exchange rate was Ps. 13.0265 to US$ 1.00.See “Item 3. Key Information—Exchange Rate Information.” A depreciation of the Mexican peso or local currencies in the countries in which we operate relative to the U.S. dollar increases our cost of raw materials priced in U.S. dollars, including raw materials whose prices are set with reference to the U.S. dollar. In addition, a depreciation of the Mexican peso or local currencies in the countries in which we operate relative to the U.S. dollar will increase our U.S. dollar-denominated debt obligations, which could negatively affect our financial position and results. However, this effect could be offset by a corresponding appreciation of our U.S. dollar denominated cash position.

Operating Leverage

Companies with structural characteristics that result in margin expansion in excess of sales growth are referred to as having high “operating leverage.”

The operating subsidiaries of Coca-Cola FEMSA are engaged, to varying degrees, in capital-intensive activities. The high utilization of the installed capacity of the production facilities results in better fixed cost absorption, as increased output results in higher revenues without additional fixed costs. Absent significant increases in variable costs, gross profit margins will expand when production facilities are operated at higher utilization rates. Alternatively, higher fixed costs will result in lower gross profit margins in periods of lower output.

In addition, the commercial operations of Coca-Cola FEMSA are carried out through extensive distribution networks, the principal fixed assets of which are warehouses and trucks and are designed to handle large volumes of beverages. Fixed costs represent an important proportion of the total distribution expense of Coca-Cola FEMSA. Generally, the higher the volume that passes through the distribution system, the lower the fixed distribution cost as a percentage of the corresponding revenues. As a result, operating margins improve when the distribution capacity is operated at higher utilization rates. Alternatively, periods of decreased utilization because of lower volumes will negatively affect our operating margins.

FEMSA Comercio operations result in a low margin business with relatively fixed costs. These two characteristics make FEMSA Comercio a business with an operating margin that might be affected more easily by a change in sales levels.

Critical Accounting Judgments and Estimates

In the application of our accounting policies, which are described in Note 3 to our audited consolidated financial statements, management is required to make judgments, estimates and assumptions about the carrying amounts of assets and liabilities that are not readily apparent from other sources. The estimates and associated assumptions are based on historical experience and other factors that are considered to be relevant. Actual results may differ from these estimates. The estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognized in the period in which the estimate is revised if the revision affects only that period or in the period of the revision and future periods if the revision affects both current and future periods.

The following are the key assumptions concerning the future and other key sources of estimation uncertainty at the end of the reporting period that have a significant risk of causing a material adjustment to the carrying amounts of assets and liabilities within the next financial year. Existing circumstances and assumptions about future developments, however, may change due to market changes or circumstances arising beyond our control. Such changes are reflected in the assumptions when they occur.

Impairment of indefinite lived intangible assets, goodwill and other depreciable long-lived assets

Intangible assets with indefinite lives including goodwill are subject to annual impairment tests. An impairment exists when the carrying value of an asset or cash generating unit (“CGU”) exceeds its recoverable amount, which is the higher of its fair value less costs to sell and its value in use. The fair value less costs to sell calculation is based on available data from binding sales transactions in arm’s length transactions of similar assets or observable market prices less incremental costs for disposing of the asset. In order to determine whether such assets are impaired, we initially calculate an estimation of the value in use of the cash-generating units to which such assets have been allocated. The value in use calculation requires management to estimate the future cash flows expected to arise from the cash-generating unit and a suitable discount rate in order to calculate present value. We review annually the carrying value of our intangible assets with indefinite lives and goodwill for impairment based on recognized valuation techniques. While we believe that our estimates are reasonable, different assumptions regarding such estimates could materially affect our evaluations. Impairment losses are recognized in current earnings in the period the related impairment is determined.

We assess at each reporting date whether there is an indication that a depreciable long lived asset may be impaired. If any indication exists, or when annual impairment testing for an asset is required, we estimate the asset’s recoverable amount. When the carrying amount of an asset or CGU exceeds its recoverable amount, the asset is considered impaired and is written down to its recoverable amount. In assessing value in use, the estimated future cash flows are discounted to their present value using a pre-tax discount rate that reflects current market assessments of the time value of money and the risks specific to the asset. In determining fair value less costs to sell, recent market transactions are taken into account, if available. If no such transactions can be identified, an appropriate valuation model is used. These calculations are corroborated by valuation multiples, quoted share prices for publicly traded subsidiaries or other available fair value indicators. The key assumptions used to determine the recoverable amount for our CGUs, including a sensitivity analysis, are further explained in Notes 3.16 and 12 to our audited consolidated financial statements.

Useful lives of property, plant and equipment and intangible assets with defined useful lives

Property, plant and equipment, including returnable bottles as they are expected to provide benefits over a period of more than one year, as well as intangible assets with defined useful lives, are depreciated/amortized over their estimated useful lives. We base our estimates on the experience of our technical personnel as well as on our experience in the industry for similar assets; see Notes 3.12, 3.14, 11 and 12 to our audited consolidated financial statements.

Post-employment and other long-term employee benefits

We regularly evaluate the reasonableness of the assumptions used in our post-employment and other long-term employee benefit computations. Information about such assumptions is described in Note 16 to our audited consolidated financial statements.

Income taxes

Deferred income tax assets and liabilities are determined based on the differences between the financial statement carrying amounts and the tax basis of assets and liabilities. We regularly review our deferred tax assets for recoverability, and record a deferred tax asset based on our judgment regarding the probability of historical taxable income continuing in the future, projected future taxable income and the expected timing of the reversals of existing temporary differences; see Note 24 to our audited consolidated financial statements.

Tax, labor and legal contingencies and provisions

We are subject to various claims and contingencies, related to tax, labor and legal proceedings as described in Note 25 to our audited consolidated financial statements. Due to their nature, such legal proceedings involve inherent uncertainties including, but not limited to, court rulings, negotiations between affected parties and governmental actions. Management periodically assesses the probability of loss for such contingencies and accrues a provision and/or discloses the relevant circumstances, as appropriate. If the potential loss of any claim or legal proceeding is considered probable and the amount can be reasonably estimated, we accrue a provision for the estimated loss. Management’s judgment must be exercised to determine the likelihood of such a loss and an estimate of the amount, due to the subjective nature of the loss.

Valuation of financial instruments

We are required to measure all derivative financial instruments at fair value. The fair values of derivative financial instruments are determined considering quoted prices in recognized markets. If such instruments are not traded, fair value is determined by applying techniques based upon technical models supported by sufficient reliable and verifiable data, recognized in the financial sector. We base our forward price curves upon market price quotations. Management believes that the chosen valuation techniques and assumptions used are appropriate in determining the fair value of financial instruments; see Note 20 to our audited consolidated financial statements.

Business combinations

Acquisitions of businesses are accounted for using the acquisition method. The consideration transferred in a business combination is measured at fair value, which is calculated as the sum of the acquisition-date fair values of the assets transferred by us, liabilities assumed by us to the former owners of the acquiree and the equity interests issued by us in exchange for control of the acquiree.

At the acquisition date, the identifiable assets acquired and the liabilities assumed are recognized at their fair value, except that:

Deferred tax assets or liabilities, and assets or liabilities related to employee benefit arrangements are recognized and measured in accordance with IAS 12, “Income Taxes” (which we refer to as IAS 12) and IAS 19, “Employee Benefits” (which we refer to as IAS 19), respectively;

Liabilities or equity instruments related to share-based payment arrangements of the acquiree or to our share-based payment arrangements entered into to replace share-based payment arrangements of the acquiree are measured in accordance with IFRS 2, “Share-based Payment” (which we refer to as IFRS 2) at the acquisition date, see Note 3.24 to our audited consolidated financial statements; and

Assets (or disposal groups) that are classified as held for sale in accordance with IFRS 5, “Non-current Assets Held for Sale and Discontinued Operations” (which we refer to as IFRS 5) are measured in accordance with that Standard.

Management’s judgment must be exercised to determine the fair value of assets acquired and liabilities assumed.

Goodwill is measured as the excess of the sum of the consideration transferred, the amount of any non-controlling interests in the acquiree, and the fair value of our previously held equity interest in the acquiree (if any) over the net of the acquisition-date amounts of the identifiable assets acquired and the liabilities assumed. If, after reassessment, the net of the acquisition-date amounts of the identifiable assets acquired and liabilities assumed exceeds the sum of the consideration transferred, the amount of any non-controlling interests in the acquiree and the fair value of our previously held interest in the acquiree (if any), the excess is recognized immediately in profit or loss as a bargain purchase gain.

For each business combination, with respect to the non-controlling present ownership interests in the acquiree that entitle their holders to a proportionate share of net assets in liquidation, we elect whether to measure such interests at fair value or at the proportionate share of the acquiree’s identifiable net assets.

Investments in Associates

If we hold, directly or indirectly, 20% or more of the voting power of the investee, it is presumed that we have significant influence, unless it can be clearly demonstrated that this is not the case. If we hold, directly or indirectly, less than 20% of the voting power of the investee, it is presumed that we do not have significant influence, unless such influence can be clearly demonstrated. Decisions regarding the propriety of utilizing the equity method of accounting for a less than 20%-owned corporate investee require a careful evaluation of voting rights and their impact on our ability to exercise significant influence. Management considers the existence of the following circumstances which may indicate that we are in a position to exercise significant influence over a less than 20%-owned corporate investee:

Representation on the board of directors or equivalent governing body of the investee;

Participation in policy-making processes, including participation in decisions about dividends or other distributions;

Material transactions between us and the investee;

Interchange of managerial personnel; or

Provision of essential technical information.

Management also considers the existence and effect of potential voting rights that are currently convertible when assessing whether we have significant influence.

In addition, we evaluate certain indicators that provide evidence of significant influence, such as:

Whether the extent of our ownership is significant relative to other shareholders (i.e. a lack of concentration of other shareholders);

Whether our significant shareholders, fellow subsidiaries or officers hold additional investment in the investee; and

Whether we are part of significant investee committees, such as the executive committee or the finance committee.

Joint Arrangements

An arrangement can be a joint arrangement even though not all of its parties have joint control of the arrangement. When we are a party to an arrangement we assess whether the contractual arrangement gives all the parties or a group of the parties, control of the arrangement collectively; joint control exists only when decisions about the relevant activities require the unanimous consent of the parties that control the arrangement collectively. Management needs to apply judgment when assessing whether all the parties, or a group of the parties, have joint control of an arrangement. When assessing joint control, management considers the following facts and circumstances:

Whether all the parties, or a group of the parties, control the arrangement, considering the definition of joint control, as described in note 3.11.2 to our audited consolidated financial statements; and

Whether decisions about the relevant activities require the unanimous consent of all the parties, or of a group of the parties.

As mentioned elsewhere in this report and in Note 10 to our audited consolidated financial statements, on January 25, 2013, Coca-Cola FEMSA closed the acquisition of 51% of CCBPI. Coca-Cola FEMSA jointly controls CCBPI with The Coca-Cola Company. This is based on the following factors: (i) during the initial four-year period, some relevant activities require joint approval between Coca-Cola FEMSA and The Coca-Cola Company; and (ii) potential voting rights to acquire the remaining 49% of CCBPI are not likely to be exercised in the foreseeable future due to the fact that the call option is “out of the money” as of December 31, 2013. See “Item 4. Information on the Company—Corporate Background.”

Future Impact of Recently Issued Accounting Standards not yet in Effect

We have not applied the following new and revised IFRS and IAS, that have been issued but were not yet effective as of December 31, 2013:

IFRS 9, “Financial Instruments” (which we refer to as IFRS 9) as issued in November 2009, and amended in October 2010, introduces new requirements for the classification and measurement of financial assets and financial liabilities and for derecognition. The standard requires all recognized financial assets that are within the scope of IAS 39, “Financial Instruments: Recognition and Measurement” to be subsequently measured at amortized cost or fair value. Specifically, debt investments that are held within a business model whose objective is to collect the contractual cash flows, and that have contractual cash flows that are solely payments of principal and interest on the principal outstanding are generally measured at amortized cost at the end of subsequent accounting periods. All other debt investments and equity investments are measured at their fair values at the end of subsequent accounting periods.

The most significant effect of IFRS 9 regarding the classification and measurement of financial liabilities relates to the accounting for changes in fair value of a financial liability (designated as at Fair Value Through Profit or Loss , or “FVTPL”) attributable to changes in the credit risk of that liability. Specifically, under IFRS 9, for financial liabilities that are designated as at FVTPL, the amount of change in the fair value of the financial liability that is attributable to changes in the credit risk of that liability is recognized in other comprehensive income, unless the recognition of the effects of changes in the liability’s credit risk in other comprehensive income would create or enlarge an accounting mismatch in profit or loss. Changes in fair value attributable to a financial liability’s credit risk are not subsequently reclassified to profit or loss. Previously, under IAS 39, the entire amount of the change in the fair value of the financial liability designated as at FVTPL was recognized in profit or loss.

IFRS 9 was further amended in November 2013, and as such introduces a new chapter on hedge accounting, putting in place a new hedge accounting model that is designed to be more closely aligned with how entities undertake risk management activities when hedging financial and non-financial risk exposures. In addition, IFRS 9 as amended in 2013 permits an entity to apply only those requirements introduced in IFRS 9 as amended in 2010 for the presentation of gains and losses on financial liabilities designated as at fair value through profit or loss, without applying the other requirements of IFRS 9, meaning the portion of the change in fair value related to changes in the entity’s own credit risk can be presented in other comprehensive income rather than within profit or loss.

IFRS 9 as amended in 2013 removes the mandatory effective date that had been established for IFRS 9 in 2009 and 2010, leaving the effective date open pending the finalization of the impairment and classification and measurement requirements. We have decided that the adoption of this standard will not take place until IFRS 9 is completed. It is not practicable to provide a reasonable estimate of the effect of IFRS 9 until the final version has been issued.

Amendments to IAS 19 (2011) “Employee Benefits”: With regards to employee contributions to defined benefit plans, these amendments clarify the requirements that relate to how contributions from employees or third parties that are linked to service should be attributed to periods of service. In addition, they permit a practical expedient if the amount of the contributions is independent of the number of years of service, in that contributions can be, but are not required to be, recognized as a reduction in the service cost in the period in which the related service is rendered. The amendments to IAS 19 are effective for annual periods beginning on or after July 1, 2014. These amendments have not been early adopted by us and are not expected to have a material effect on our audited consolidated financial statements.

Amendments to IAS 32,” Offsetting Financial Assets and Financial Liabilities”: These amendments clarify existing application issues relating to the offsetting requirements. Specifically, the amendments clarify the meaning of “currently has a legally enforceable right of set-off” and “simultaneous realization and settlement”. The amendments to IAS 32 are effective for annual periods beginning on or after January 1, 2014, with retrospective application required. These amendments have not been early adopted by us and are not expected to have a material effect on our audited consolidated financial statements.

Amendments to IAS 36 “Impairment of Assets”: These amendments reduce the circumstances in which the recoverable amount of assets or cash-generating units is required to be disclosed, clarify the disclosures required, and introduce an explicit requirement to disclose the discount rate used in determining impairment (or reversals) where recoverable amount (based on fair value less costs of disposal) is determined using a present value technique. The amendments to IAS 36 are effective for annual periods beginning on or after January 1, 2014. These amendments have not been early adopted by us and are not expected to have a material effect on our audited consolidated financial statements.

Amendments to IAS 39 “Financial Instruments: Recognition and Measurement”: These amendments clarify that there is no need to discontinue hedge accounting if a hedging derivative is novated, provided certain criteria are met. A novation indicates an event where the original parties to a derivative agree that one or more clearing counterparties replace their original counterparty to become the new counterparty to each of the parties. In order to apply the amendments and continue hedge accounting, novation to a central counterparty (CCP) must happen as a consequence of laws or regulations or the introduction of laws or regulations. The amendments to IAS 39 have not been early adopted by us and are not expected to have a material effect on our audited consolidated financial statements.

Annual Improvements 2010-2012 Cycle: These Annual Improvements make amendments to: IFRS 2 “Share-based payment,” by amending the definitions of vesting condition and market condition, and adding definitions for performance condition and service condition; IFRS 3 “Business combinations,” by requiring contingent consideration that is classified as an asset or a liability to be measured at fair value at each reporting date; IFRS 8 “Operating segments,” by requiring disclosure of the judgments made by management in applying the aggregation criteria to operating segments and clarifying that reconciliations of segment assets are only required if segment assets are reported regularly; IFRS 13 “Fair value measurement,” by clarifying that issuing IFRS 13 and amending IFRS 9 and IAS 39 did not remove the ability to measure certain short-term receivables and payables on an undiscounted basis (amends basis for conclusions only); IAS 16 “Property, plant and equipment” and IAS 38 “Intangible assets,” by clarifying that the gross amount of property, plant and equipment is adjusted in a manner consistent with a revaluation of the carrying amount; and IAS 24 “Related party Disclosures,” by clarifying how payments to entities providing management services are to be disclosed. These Annual Improvements are applicable to annual periods beginning on or after 1 July 2014. We have yet to complete our evaluation of whether these improvements will have a significant impact on our audited consolidated financial statements.

Annual Improvements 2011-2013 Cycle: These Annual Improvements make amendments to the following standards that are applicable to us: IFRS 3, by clarifying that the standard excludes from its scope the accounting for the formation of a joint arrangement in the financial statements of the joint arrangement itself; IFRS 13, by clarifying the scope of the portfolio exception of paragraph 52, which permits an entity to measure the fair value of a group of financial assets and financial liabilities on the basis of the price that would be received by selling a net long position for a particular risk exposure or by transferring a net short position for a particular risk exposure in an orderly transaction between market participants at the measurement date under current market conditions. These Annual Improvements are applicable to annual periods beginning on or after July 1, 2014. We have yet to complete our evaluation of whether these improvements will have a significant impact on our audited consolidated financial statements.

IFRIC 21, “Levies”: This Interpretation provides guidance on when to recognize a liability for a levy imposed by a government, both for levies that are accounted for in accordance with IAS 37, “Provisions, Contingent Liabilities and Contingent Assets” and those where the timing and amount of the levy is certain. The Interpretation identifies the obligating event for the recognition of a liability as the activity that triggers the payment of the levy in accordance with the relevant legislation. It provides guidance on recognition of a liability to pay levies, where the liability is recognized progressively if the obligating event occurs over a period of time; and if an obligation is triggered on reaching a minimum threshold, the liability is recognized when that minimum threshold is reached. This Interpretation is effective for accounting periods beginning on or after January 1, 2014, with early adoption permitted. We have not early adopted this IFRIC, and we have yet to complete our evaluation of whether it will have a material impact on our audited consolidated financial statements.

Operating Results

The following table sets forth our consolidated income statement under IFRS for the years ended December 31, 2013, 2012, and 2011:

   Year Ended December 31, 
   2013(1)  2013  2012  2011 
   (in millions of U.S. dollars and Mexican pesos) 

Net sales

  $ 19,606   Ps. 256,804   Ps. 236,922   Ps. 200,426  

Other operating revenues

   99    1,293    1,387    1,114  
  

 

 

  

 

 

  

 

 

  

 

 

 

Total revenues

   19,705    258,097    238,309    201,540  

Cost of goods sold

   11,333    148,443    137,009    117,244  
  

 

 

  

 

 

  

 

 

  

 

 

 

Gross profit

   8,372    109,654    101,300    84,296  

Administrative expenses

   761    9,963    9,552    8,172  

Selling expenses

   5,312    69,574    62,086    50,685  

Other income

   50    651    1,745    381  

Other expenses

   (110  (1,439  (1,973  (2,072

Interest expense

   (331  (4,331  (2,506  (2,302

Interest income

   94    1,225    783    1,014  

Foreign exchange (loss) gain, net

   (55  (724  (176  1,148  

Monetary position (loss) gain, net

   (33  (427  (13  53  

Market value gain (loss) on financial instruments

   1    8    8    (109

Income before income taxes and share of the profit of associates and joint ventures accounted for using the equity method

   1,915    25,080    27,530    23,552  

Income taxes

   592    7,756    7,949    7,618  

Share of the profit of associates and joint ventures accounted for using the equity method, net of taxes

   369    4,831    8,470    4,967  
  

 

 

  

 

 

  

 

 

  

 

 

 

Consolidated net income

  $1,692   Ps.22,155   Ps.28,051   Ps.20,901  
  

 

 

  

 

 

  

 

 

  

 

 

 

Controlling interest net income

   1,216    15,922    20,707    15,332  

Non-controlling interest net income

   476    6,233    7,344    5,569  
  

 

 

  

 

 

  

 

 

  

 

 

 

Consolidated net income

  $1,692   Ps.22,155   Ps.28,051   Ps.20,901  
  

 

 

  

 

 

  

 

 

  

 

 

 

(1)Translation to U.S. dollar amounts at an exchange rate of Ps. 13.0980 to US$ 1.00, provided solely for the convenience of the reader.

The following table sets forth certain operating results by reportable segment under IFRS for each of our segments for the years ended December 31, 2013, 2012 and 2011.

   Year Ended December 31, 
   Percentage Growth (Decrease) 
   2013   2012  2011   2013 vs. 2012  2012 vs. 2011 

Net sales

        

Coca-Cola FEMSA

   Ps. 155,175     Ps. 146,907    Ps. 122,638     5.6%    19.8%  

FEMSA Comercio

   97,572     86,433    74,112     12.9%    16.6%  

Total revenues

        

Coca-Cola FEMSA

   156,011     147,739    123,224     5.6%    19.9%  

FEMSA Comercio

   97,572     86,433    74,112     12.9%    16.6%  

Cost of goods sold

        

Coca-Cola FEMSA

   83,076     79,109    66,693     5.0%    18.6%  

FEMSA Comercio

   62,986     56,183    48,636     12.1%    15.5%  

Gross profit

        

Coca-Cola FEMSA

   72,935     68,630    56,531     6.3%    21.4%  

FEMSA Comercio

   34,586     30,250    25,476     14.3%    18.7%  

Administrative expenses

        

Coca-Cola FEMSA

   6,487     6,217    5,140     4.3%    21.0%  

FEMSA Comercio

   1,883     1,666    1,433     13.0%    16.3%  

Selling expenses

        

Coca-Cola FEMSA

   44,828     40,223    32,093     11.4%    25.3%  

FEMSA Comercio

   24,707     21,686    18,353     13.9%    18.2%  

Depreciation

        

Coca-Cola FEMSA

   6,371     5,078    3,850     25.5%    31.9%  

FEMSA Comercio

   2,328     1,940    1,685     20.0%    15.1%  

Gross margin(1)(2)

        

Coca-Cola FEMSA

   46.7%     46.5%    45.9%     0.2p.p    0.6p.p. 

FEMSA Comercio

   35.4%     35.0%    34.4%     0.4p.p    0.6p.p. 

Share of the profit of associates and joint ventures accounted for using the equity method, net of taxes

        

Coca-Cola FEMSA

   289     180    86     60.6%    109.3%  

FEMSA Comercio

   11     (23  —       147.8%    N/a  

CB Equity(3)

   4,587     8,311    4,880     (44.8%  70.3%  

(1)Gross margin is calculated with reference to total revenues.

(2)As used herein, p.p refers to a percentage point increase (or decrease) contrasted with a straight percentage increase (or decrease).

(3)CB Equity holds Heineken N.V. and Heineken Holding N.V. shares.

Results from our Operations for the Year Ended December 31, 2013 Compared to the Year Ended December 31, 2012

FEMSA Consolidated

FEMSA’s consolidated total revenues increased 8.3% to Ps. 258,097 million in 2013 compared to Ps. 238,309 million in 2012. Both beverages and retail operations contributed positively to this revenue growth. Coca-Cola FEMSA’s total revenues increased 5.6% to Ps. 156,011 million, driven by the integration of the beverage divisions of Grupo Fomento Queretano and Yoli in Mexico and Companhia Fluminense and Spaipa in Brazil. FEMSA Comercio’s revenues increased 12.9% to Ps. 97,572 million, mainly driven by the opening of 1,120 net new stores during 2010, combined with an average increase of 2.4% in same-store sales of 5.2%. As of December 31, 2010, there were a total of 8,409 storessales.

Consolidated gross profit increased 8.2% to Ps. 109,654 million in Mexico and 17 stores in Colombia. FEMSA Comercio same-store sales increased an average of 5.2%2013 compared to 2009, driven by a 3.9% increasePs. 101,300 million in store traffic and 1.3% in average ticket. As was the case in 2009, the same-store sales, ticket and traffic dynamics continued2012. Gross margin remained stable compared to reflect the effects from the continued mix shift from physical prepaid wireless air-time cards to the sale2012 at 42.5% of electronic air-time, for which only the margin is recorded, rather than the full amount of the electronic recharge.

consolidated total revenues.

Gross Profit

Cost of salesConsolidated administrative expenses increased 15.1%4.3% to Ps. 41,2209,963 million in 2010, below total revenue growth,2013 compared withto Ps. 35,8259,552 million in 2009.2012. As a result, gross profit reached Ps. 21,039 million in 2010, which represented an 18.7% increase from 2009. Gross margin expanded 0.7 percentage points to reach 33.8% of total revenues. This increase reflects a positive mix shift due to (i) the growth of higher margin categories, (ii) more effective collaboration and execution with FEMSA Comercio’s key supplier partners and more efficient use of promotion-related marketing resources, and (iii) to a lesser extent, the continued mix shift toward electronic air-time recharges as described above.

Income from Operations

Operating expenses increased 19.4% to Ps. 15,839 million in 2010 compared with Ps. 13,267 million in 2009, largely driven by the growing number of stores as well as by incremental expenses such as (i) higher utility tariffs at the store level and (ii) the strengthening of FEMSA Comercio’s organizational structure, mainly IT-related, which was deferred in 2009 in response to the challenging economic environment that prevailed in Mexico at the time.

Administrative expenses increased 23.7% to Ps. 1,186 million in 2010, compared with Ps. 959 million in 2009, however, as a percentage of sales remained stable at 1.9%.

Selling expenses increased 19.1% to Ps. 14,653 in 2010 compared with Ps. 12,308 million in 2009. Income from operations increased 16.7% to Ps. 5,200 million in 2010 compared with Ps. 4,457 million in 2009, resulting in an operating margin expansion of 10 basis points to 8.4% as a percentage of total revenues, consolidated administrative expenses decreased from 4.0% in 2012 to 3.9% in 2013.

Consolidated selling expenses increased 12.1% to Ps. 69,574 million in 2013 as compared to Ps. 62,086 million in 2012. This increase was attributable to greater selling expenses at Coca-Cola FEMSA and FEMSA Comercio. As a percentage of total revenues, selling expenses increased 0.90 percentage points, from 26.0% in 2012 to 26.9% in 2013.

Some of our subsidiaries pay management fees to us in consideration for corporate services we provide to them. These fees are recorded as administrative expenses in the year, compared with 8.3%respective business segments. Our subsidiaries’ payments of management fees are eliminated in 2009.consolidation and, therefore, have no effect on our consolidated operating expenses.

FEMSA Consolidated—Net Income

Other Expensesincome mainly includes gains on sales of shares and long-lived assets and the write-off of certain contingencies. During 2013, other income decreased to Ps. 651 million from Ps. 1,745 million in 2012, due to a tough comparison primarily driven by the net effect of the sale of Quimiproductos in the fourth quarter of 2012.

Other expenses mainly include employee profit sharing, which we refer to as PTU,disposal and impairment of long-lived assets, contingencies, as well as their subsequent interest and penalties, severance payments derived from restructuring programs and alldonations. During 2013, other non-recurringexpenses decreased to Ps. 1,439 million from Ps. 1,973 million in 2012.

Net financing expenses increased to Ps. 4,249 million from Ps. 1,904 million in 2012, driven by an interest expense of Ps. 4,331 million in 2013 compared to Ps. 2,506 million in 2012 resulting from higher financing expenses related to activities different from the main activities of the Companybonds issued by FEMSA and that are not recognized as part of the comprehensiveCoca-Cola FEMSA (“Net financing result. During 2010, other expenses contracted to Ps. 282 million from Ps. 1,877 million in 2009.expenses” includes interest expense, interest income, net foreign exchange (loss) gain, net monetary position (loss) gain and market value gain (loss) on financial instruments).

Comprehensive Financing Result

Comprehensive financing result decreased 18.0% in 2010 to Ps. 2,153 million, reflecting an improvement over the low comparison base of 2009, driven by lower interest expenses.

Income Taxes

Our accounting provision for income taxes in 20102013 was Ps. 5,6717,756 million, as compared to Ps. 4,9597,949 million in 2009,2012, resulting in an effective tax rate of 24.0%30.9% in 20102013, as compared with 29.6%to 28.9% in 2009 as the inclusion2012.

Share of the participationprofit of associates and joint ventures accounted for using the equity method, net of taxes, decreased 42.9% to Ps. 4,831 million in Heineken’s 20102013 compared with Ps. 8,470 million in 2012, mainly driven by a tough comparable base caused by a non-cash exceptional gain related to the revaluation of certain equity interests held by Heineken in Asia in the fourth quarter of 2012.

Consolidated net income is shown net of taxes.

Consolidated Net Income before Discontinued Operations

Net income from continuing operations increased 52.2% towas Ps. 17,96122,155 million in 20102013 compared to Ps. 11,79928,051 million in 2009. These results were driven2012, resulting from a tough comparable base caused by a non-cash exceptional gain related to the combinationrevaluation of (i) the inclusion of FEMSA’s 20% participationcertain equity interests held by Heineken in Asia in the last eight monthsfourth quarter of Heineken’s 2010 net income, (ii)2012, as well as by higher financing expenses, which were modestly offset by the growth in income from operations, and (iii) a reduction in the other expenses line.

Consolidated Net Income

Net consolidatedoperations. Controlling interest net income reachedamounted to Ps. 45,29015,922 million in 20102013 compared to Ps. 15,08220,707 million in 2009,2012, which difference was also due principally to a tough comparable base caused by a non-cash exceptional gain related to the revaluation of certain equity interests held by Heineken in Asia in the fourth quarter of 2012. Controlling interest net income per FEMSA Unit in 2013 was Ps. 4.45 (US$ 3.40 per ADS) (“FEMSA Units” consist of FEMSA BD Units and FEMSA B Units. Each FEMSA BD Unit is comprised of one Series B Share, two Series D-B Shares and two Series D-L Shares. Each FEMSA B Unit is comprised of five Series B Shares. The number of FEMSA Units outstanding as of December 31, 2013 was 3,578,226,270 which is equivalent to the total number of FEMSA Shares outstanding as of the same date, divided by five).

Coca-Cola FEMSA

Coca-Cola FEMSA consolidated total revenues increased 5.6% to Ps. 156,011 million in 2013, as compared to 2012. Revenue growth of 6.9% in Coca-Cola FEMSA’s Mexico and Central America division (including Venezuela), including the integration of Grupo Fomento Queretano and Grupo Yoli in its Mexican operations, coupled with a 4.6% growth in its South America division, including the integration of Spaipa and Companhia Fluminense in Brazil, compensated for the negative translation effect generated by the devaluation of the currencies in Coca-Cola FEMSA’s South America division. Excluding the recently integrated territories in Mexico and Brazil, total revenues reached Ps. 149,210 million, an increase of 1.0% with respect to 2012. On a currency neutral basis and excluding the non-comparable effect of Grupo Fomento Queretano, Grupo Yoli, Spaipa and Companhia Fluminense, total revenues increased 16.3% in 2013 as compared to 2012.

Total sales volume increased 5.2% to 3,204.6 million unit cases in 2013, as compared to 2012. Excluding the integration of Grupo Fomento Queretano and Grupo Yoli in Coca-Cola FEMSA’s Mexican operations and Spaipa and Companhia Fluminense in its Brazilian operations, volumes remained flat at 3,055.2 million unit cases in 2013. On the same basis, the still beverage category grew 8.5%, mainly driven by the performance of the Jugos del Valle line of business,PoweradeandFUZE tea across Coca-Cola FEMSA’s territories. In addition and excluding the newly integrated territories, Coca-Cola FEMSA’s bottled water portfolio grew 5.3%, driven by the performance ofCiel, Bonaqua, andBrisa. These increases compensated for flat volumes in Coca-Cola FEMSA’s sparkling beverage category and a 2.2% decrease in its bulk water business.

Consolidated average price per unit case decreased 0.3%, reaching Ps. 47.15 in 2013, as compared to Ps. 47.27 in 2012, mainly due to the negative translation effect resulting from the depreciation of the currencies of our South America division, including Venezuela. In local currency, average price per unit case increased in most of Coca-Cola FEMSA’s territories mainly driven by price increases implemented during the year.

Gross profit increased 6.3% to Ps. 72,935 million in 2013, as compared to 2012. Cost of goods sold increased 5.0%, mainly as a result of lower sugar prices in most of Coca-Cola FEMSA’s territories in combination with the appreciation of the average exchange rate of the Mexican peso, which compensated for the depreciation of the average exchange rate of the Venezuelan bolivar, the Argentine peso, the Brazilian real and the Colombian peso as applied to Coca-Cola FEMSA’s U.S. dollar-denominated raw material costs. Gross margin reached 46.7%, an increase of 20 basis points as compared to 2012.

For Coca-Cola FEMSA, the components of cost of goods sold include raw materials (principally soft drink concentrate, sweeteners and packaging materials), depreciation costs attributable to Coca-Cola FEMSA’s production facilities, wages and other employment costs associated with the labor force employed at its production facilities and certain overhead costs. Concentrate prices are determined as a percentage of the retail price of Coca-Cola FEMSA’s products in local currency net of applicable taxes. Packaging materials, mainly PET and aluminum, and HFCS, used as a sweetener in some countries, are denominated in U.S. dollars.

Administrative and selling expenses as a percentage of total revenues increased 150 basis points to 32.9% in 2013 as compared to 2012. Administrative and selling expenses in absolute terms increased 10.5%, mainly as a result of the integration of Grupo Fomento Queretano and Grupo Yoli in Coca-Cola FEMSA’s Mexican operations and Spaipa and Companhia Fluminense in its Brazilian operations. In addition, administrative and selling expenses grew as a consequence of higher labor and freight costs in Coca-Cola FEMSA’s South America division and continued marketing investments to support Coca-Cola FEMSA’s marketplace execution and bolster its returnable packaging base across its territories.

As used by Coca-Cola FEMSA, the term “comprehensive financing result” refers to the combined financial effects of net interest expense, net financial foreign exchange gains or losses, and net gains or losses on monetary position from its Venezuelan operations, as the only hyperinflationary country in which Coca-Cola FEMSA operates. Net financial foreign exchange gains or losses represent the impact of changes in foreign-exchange rates on financial assets or liabilities denominated in currencies other than local currencies and gains or losses resulting from derivative financial instruments. A financial foreign exchange loss arises if a liability is denominated in a foreign currency that appreciates relative to the local currency between the date the liability is incurred or the beginning of the period, whichever comes first, and the date it is repaid or the end of the period, whichever comes first, as the appreciation of the foreign currency results in an increase in the amount of local currency, which must be exchanged to repay the specified amount of the foreign currency liability.

Comprehensive financing result for Coca-Cola FEMSA in 2013 recorded an expense of Ps. 3,772 million as compared to an expense of Ps. 1,246 million in 2012. This increase was mainly driven by higher interest expense due to a larger debt position and a foreign exchange loss mainly as a result of the depreciation of the end-of-period exchange rate of the Mexican peso during the year as applied to a higher U.S. dollar-denominated net debt position.

Income taxes decreased to Ps. 5,731 million in 2013, from Ps. 6,274 million in 2012. In 2013, taxes as a percentage of income before taxes and share of profit of associates and joint ventures accounted for using the equity method were 33.3%, as compared to 31.4% in 2012. The difference was mainly driven by lower effective tax rates imposed in 2012 resulting from a tax benefit related to interest on capital derived from a dividend declared by Coca-Cola FEMSA’s Brazilian subsidiary.

On January 25, 2013, as part of Coca-Cola FEMSA’s efforts to expand its geographic reach, it acquired a 51% non-controlling majority stake in CCBPI. Coca-Cola FEMSA currently recognizes the results of CCBPI using the equity method and reflects such results in its Mexico and Central America division. In 2013, Coca-Cola FEMSA recognized equity income of Ps. 108 million regarding its economic interest in CCBPI. Coca-Cola FEMSA reports its equity method investment in CCBPI as a separate reporting segment. For further information see Note 10 to our consolidated financial statements.

Coca-Cola FEMSA’s consolidated net controlling interest income decreased 13.4% to Ps. 11,543 million in 2013 as compared to 2012. Earnings per share in 2013 were Ps. 5.61 (Ps. 56.14 per Coca-Cola FEMSA ADS) computed on the basis of 2,056.0 million shares outstanding (each Coca-Cola FEMSA ADS represents 10Coca-Cola FEMSA Series L shares) as of December 31, 2013.

FEMSA Comercio

FEMSA Comercio total revenues increased 12.9% to Ps. 97,572 million in 2013 compared to Ps. 86,433 million in 2012, primarily as a result of the opening of 1,120 net new stores during 2013, together with an average increase in same-store sales of 2.4%. As of December 31, 2013, there were a total of 11,721 stores in Mexico. FEMSA Comercio same-store sales increased an average of 2.4% compared to 2012, driven by a 2.8% increase in average customer ticket that more than offset a 0.5% decrease in store traffic.

Cost of goods sold increased 12.1% to Ps. 62,986 million in 2013, below total revenue growth, compared with Ps. 56,183 million in 2012. As a result, gross profit reached Ps. 34,586 million in 2013, which represented a 14.3% increase from 2012. Gross margin expanded 0.40 percentage points to reach 35.4% of total revenues. This increase reflects (i) a positive mix shift due to the one-time Heineken transaction-related gaingrowth of higher margin categories, and (ii) a more effective collaboration and execution with our key supplier partners, including higher and more efficient joint use of promotion-related marketing resources, as well as objective-based incentives.

Administrative expenses increased 13.0% to Ps. 1,883 million in 2013, compared with Ps. 1,666 million in 2012; however, as a percentage of sales, they remained stable at 1.9%. Selling expenses increased 13.9% to Ps. 24,707 million in 2013 compared with Ps. 21,686 million in 2012, largely driven by the growing number of stores and distribution centers and specialized routes as well as incremental expenses related to new initiatives.

Results from our Operations for the Year Ended December 31, 2012 Compared to the Year Ended December 31, 2011

FEMSA Consolidated

FEMSA’s consolidated total revenues increased 18.2% to Ps. 238,309 million in 2012 compared to Ps. 201,540 million in 2011. All of FEMSA’s operations—beverages and retail—contributed positively to this revenue growth. Coca-Cola FEMSA’s total revenues increased 19.9% to Ps. 147,739 million, driven by double-digit total revenue growth in both of its divisions and the integration of the beverage divisions of Grupo Tampico, Grupo CIMSA and Grupo Fomento Queretano in Mexico. FEMSA Comercio’s revenues increased 16.6% to Ps. 86,433 million, mainly driven by the opening of 1,040 net new stores combined with an average increase of 7.7% in FEMSA’ssame-store sales.

Consolidated gross profit increased 20.2% to Ps. 101,300 million in 2012 compared to Ps. 84,296 million in 2011, driven by Coca-Cola FEMSA and FEMSA Comercio. Gross margin increased by 0.70 percentage points, from 41.8% of consolidated total revenues in 2011 to 42.5% in 2012.

Consolidated administrative expenses increased 16.9% to Ps. 9,552 million in 2012 compared to Ps. 8,172 million in 2011. As a percentage of total revenues, consolidated administrative expenses decreased from 4.1% in 2011 to 4.0% in 2012.

Consolidated selling expenses increased 22.5% to Ps. 62,086 million in 2012 as compared to Ps. 50,685 million in 2011. This increase was attributable to greater selling expenses at Coca-Cola FEMSA and FEMSA Comercio. As a percentage of total revenues, selling expenses increased 0.90 percentage points, from 25.1% in 2011 to 26.0% in 2012.

Other expenses mainly include disposal and impairment of long-lived assets, contingencies, as well as their subsequent interest and penalties, severance payments derived from restructuring programs and donations. During 2012, other expenses decreased to Ps. 1,973 million from Ps. 2,072 million in 2011. In both 2012 and 2011, other expenses was largely driven by the net effect of certain items, such as a new labor law in Venezuela (LOTTT) in 2012, and losses on significant disposals of long-lived assets in 2011.

Other income mainly includes gains on sales of shares and long-lived assets and the write-off of certain contingencies. During 2012, other income increased to Ps. 1,745 million from Ps. 381 million in 2011, largely driven by the net effect of certain items driven by the sale of Quimiproductos in the fourth quarter of 2012.

Net financing expenses increased to Ps. 1,904 million from Ps. 196 million in 2011, driven by a non-cash foreign exchange loss of Ps. 176 million in 2012 compared to a tough comparison base of a non-cash foreign exchange gain of Ps. 1,148 million in 2011 resulting from the sequential appreciation of the Mexican Peso and its impact on the dollar-denominated portion of our cash balance.

Our accounting provision for income taxes in 2012 was Ps. 7,949 million, as compared to Ps. 7,618 million in 2011, resulting in an effective tax rate of 28.9% in 2012, as compared to 32.3% in 2011.

Share of the profit of associates and joint ventures was accounted for using the equity method, net of taxes. This line item increased 70.5% to Ps. 8,470 million in 2012 compared with Ps. 4,967 million in 2011, mainly driven by a non-cash exceptional gain related to the revaluation of certain previously held equity interests of Heineken in connection with an acquisition made in Asia.

Consolidated net income from continuing operations.

Net controllingwas Ps. 28,051 million in 2012 compared to Ps. 20,901 million in 2011, a difference mainly attributable to Coca-Cola FEMSA, FEMSA Comercio and a non-cash exceptional gain related to the revaluation of certain previously held equity interests of Heineken in Asia . Controlling interest net income amounted to Ps. 40,25120,707 million in 20102012 compared to Ps. 9,90815,332 million in 2009. Net controlling2011, which difference was also due principally to a non-cash exceptional gain related to the revaluation of certain previously held equity interests of Heineken in Asia. Controlling interest net income in 20102012 per FEMSA Unit(2) was Ps. 11.255.79 (US$ 9.084.45 per ADS).

Coca-Cola FEMSA

Coca-Cola FEMSA consolidated total revenues increased 19.9% to Ps. 147,739 million in 2012, as compared to 2011, driven by double-digit total revenue growth in both of its divisions, including Venezuela, and including the integration of Grupo Tampico, Grupo CIMSA and Grupo Fomento Queretano into its Mexican operations. Excluding the non-comparable effect of Grupo Tampico, Grupo CIMSA and Grupo Fomento Queretano in Coca-Cola FEMSA’s Mexican operations, total revenues grew 11.6%. On a currency neutral basis and excluding the non-comparable effect of Grupo Tampico, Grupo CIMSA and Grupo Fomento Queretano in Mexico, total revenues increased 15.0%.

Total sales volume increased 15.0% to 3,046.2 million unit cases in 2012, as compared to 2011. The integration of Grupo Tampico, Grupo CIMSA and Grupo Fomento Queretano in Coca-Cola FEMSA’s Mexican operations accounted for 332.7 million unit cases, of which sparkling beverages represented 62.5%, water 5.1%, bulk water 27.9% and still beverages 4.5%. Excluding non-comparable effects of Grupo Tampico, Grupo CIMSA and Grupo Fomento Queretano in Mexico, total sales volumes grew 2.4% to 2,713.5 million unit cases. On the same basis, the sparkling beverage category grew 2.0%, mainly driven by theCoca-Cola brand, which accounted for more than 65% of incremental volumes of Coca-Cola FEMSA. The still beverage category grew 13.5%, mainly driven by the performance of the Jugos del Valle line of business in Mexico, Venezuela and Brazil, and the Del Prado line of business in Central America, representing close to 30% of incremental volumes. Coca-Cola FEMSA’s bottled water portfolio, including bulk water, grew 0.9%, and contributed the balance.

Consolidated average price per unit case increased by 4.4%, reaching Ps. 47.27 in 2012, as compared to Ps. 45.29 in 2011. In local currency, average price per unit case increased in all of Coca-Cola FEMSA’s territories, mainly driven by price increases implemented during the year and higher volumes of sparkling beverages, which carry higher average prices per unit case.

Cost of goods sold increased 18.6% to Ps. 79,109, mainly as a result of higher sweetener costs in Mexico during the first half of the year and the depreciation of the average exchange rate of the Brazilian real, the Argentinian peso and the Mexican peso as applied to Coca-Cola FEMSA’s U.S. dollar-denominated raw material costs. Gross margin reached 46.5% in 2012, an expansion of 60 basis points as compared to 2011. Gross profit increased 21.4% to Ps. 68,630 million in 2012, as compared to 2011.

Administrative expenses increased 21.0% to Ps. 6,217 in 2012, compared with Ps. 5,140 in 2011; however, as a percentage of sales they remained stable at 4.2%

Selling expenses, in absolute terms, increased 25.3%, mainly as a result of the integration of Grupo Tampico, Grupo CIMSA and Grupo Fomento Queretano in Mexico. In addition, selling expenses grew as a consequence of higher labor costs in Venezuela and Brazil in combination with higher labor and freight costs in Argentina, and continued marketing investment to reinforce Coca-Cola FEMSA’s execution in the marketplace, widen its cooler coverage and broaden its returnable base availability across its territories. During the year Coca-Cola FEMSA also recorded additional expenses related to the development of information systems and commercial capabilities in connection with its commercial models, and certain investments related, among others, to the development of new lines of business and non-carbonated beverage categories.

FEMSA Comercio

FEMSA Comercio total revenues increased 16.6% to Ps. 86,433 million in 2012 compared to Ps. 74,112 million in 2011, primarily as a result of the opening of 1,040 net new stores during 2012, together with an average increase in same-store sales of 7.7%. As of December 31, 2012, there were a total of 10,601 stores in Mexico. FEMSA Comercio same-store sales increased an average of 7.7% compared to 2011, driven by a 3.8% increase in store traffic and 3.8% in average ticket.

Cost of goods sold increased 15.5% to Ps. 56,183 million in 2012, below total revenue growth, compared with Ps. 48,636 million in 2011. As a result, gross profit reached Ps. 30,250 million in 2012, which represented a 18.7% increase from 2011. Gross margin expanded 0.60 percentage points to reach 35.0% of total revenues. This increase reflects a positive mix shift due to the growth of higher margin categories, a more effective collaboration and execution with our key supplier partners, including our achievement of certain sales objectives with some of these partners and the corresponding benefit accrued to us, a more efficient use of promotion-related marketing resources, and a better execution of segmented pricing strategies across markets.

Administrative expenses increased 16.3% to Ps. 1,666 million in 2012, compared with Ps. 1,433 million in 2011; however, as a percentage of sales, they remained stable at 1.9%.

Selling expenses increased 18.2% to Ps. 21,686 million in 2012 compared with Ps. 18,353 million in 2011, largely driven by the growing number of stores as well as incremental expenses relating to, among other things, the continued strengthening of FEMSA Comercio’s organizational and IT structure, and the development of specialized distribution routes aimed at enabling our prepared food initiatives.

Liquidity and Capital Resources

Liquidity

Each of our sub-holding companies generally finances its operational and capital requirements on an independent basis. As of December 31, 2011, 76.9%2013, 79% of our outstanding consolidated total indebtedness was at the level of our sub-holding companies. This structure is attributable, in part, to the inclusion of third parties in the capital structure of Coca-Cola FEMSA. Currently,Anticipating liquidity needs for general corporate purposes, in May 2013 we expect to continue to finance our operationsissued US$ 300 million in aggregate principal amount of 2.875% Senior Notes due 2023 and capital requirements primarily at the levelUS$ 700 million in aggregate principal amount of our sub-holding companies. Nonetheless, we4.375% Senior Notes due 2043. In addition, in November 2013 and January 2014, Coca-Cola FEMSA issued US$ 1,000 million in aggregate principal amount of 2.375% Senior Notes due 2018, US$ 900 million in aggregate principal amount of 3.875% Senior Notes due 2023 and US$ 600 million in aggregate principal amount of 5.250% Senior Notes due 2043. We may decide to incur additional indebtedness at our holding company in the future to finance the operations and capital requirements of our subsidiaries or significant acquisitions, investments or capital expenditures. As a holding company, we depend on dividends and other distributions from our subsidiaries to service our indebtedness.indebtedness and to finance our operations and capital requirements.

We continuously evaluate opportunities to pursue acquisitions or engage in joint ventures or other transactions. We would expect to finance any significant future transactions with a combination of cash from operations, long-term indebtedness and capital stock.

Our principal source of liquidity has generally been cash generated from our operations. We have traditionally been able to rely on cash generated from operations because a significant majority of the sales of Coca-Cola FEMSA and FEMSA Comercio are on a cash or short-term credit basis, and FEMSA Comercio’s OXXO stores are able to finance a significant portion of their initial and ongoing inventories with supplier credit. Our principal use of cash has generally been for capital expenditure programs, debt repayment and dividend payments. In our opinion, our working capital is sufficient for our present requirements.

The following is a summary of the principal sources and uses of cash for the years ended December 31, 2011, 20102013, 2012 and 2009,2011, from our consolidated statement of cash flows:

Principal Sources and Uses of Cash

of Continuing Operations

Years ended December 31, 2011, 20102013, 2012 and 20092011

(in millions of Mexican pesos)(1)

 

  2011 2010 2009   2013   2012   2011 

Net cash flows provided by operating activities

Net cash flows provided by operating activities

   Ps.22,244    Ps.17,802    Ps.22,744     Ps. 28,758     Ps. 30,785     Ps. 21,247  

Net cash flows (used in) provided by investing activities(2)

   (18,090  6,178    (11,376

Net cash flows used in financing activities(3)

   (6,922  (10,496  (7,889

Net cash flows used in investing activities(1)

   (55,231)     (14,643)     (18,089)  

Net cash flows provided by (used in) financing activities(2)

   20,584     (3,418)     (6,258)  

Dividends paid

Dividends paid

   (6,625  (3,813  (2,246   (16,493)     (9,186)     (6,625)  

 

(1)As of April 30, 2010 FEMSA no longer controls FEMSA Cerveza. As a result, principal sources and uses of cash of discontinued operations are presented in a separate line in the consolidated statements of cash flows (see “Item 18. Financial Statements”).

(2)Includes netbusiness acquisitions, investments in property, plant and equipment, investment in shares and other assets.

 

(3)(2)Includes proceeds from borrowings, payments of loans and dividends declared and paid.

2

FEMSA Units consist of FEMSA BD Units and FEMSA B Units. Each FEMSA BD Unit is comprised of one Series B share, two Series D-B shares and two Series D-L shares. Each FEMSA B Unit is comprised of five Series B shares. The number of FEMSA Units outstanding as of December 31, 2010 was 3,578,226,270, which is equivalent to the total number of FEMSA shares outstanding as of the same date, divided by five.

Our sub-holding companies generally incur short-term indebtedness in the event that they are temporarily unable to finance operations or meet any capital requirements with cash from operations. A significant decline in the business of any of our sub-holding companies may affect the sub-holding company’s ability to fund its capital requirements. A significant and prolonged deterioration in the economies in which we operate or in our businesses may affect our ability to obtain short-term and long-term credit or to refinance existing indebtedness on terms satisfactory to us.

Our consolidated total indebtedness as of December 31, 2011,2013 was Ps. 29,60476,748 million compared to Ps. 25,50637,342 million in 2012 and Ps. 29,392 million as of December 31, 2010.2011. Short-term debt (including maturities of long-term debt) and long-term debt were Ps. 5,5733,827 million and Ps. 24,03172,921 million, respectively, as of December 31, 2011,2013, as compared to Ps. 3,3038,702 million and Ps. 22,20328,640 million, respectively, as of December 31, 2010.2012, and Ps. 5,573 million and Ps. 23,819 million, respectively, as of December 31, 2011. Cash and cash equivalents were Ps. 26,32927,259 million as of December 31, 2011,2013, as compared to Ps. 27,09736,521 million as of December 31, 2010.

We believe that our sources of liquidity2012 and Ps. 25,841 million as of December 31, 2011, were adequate for the conduct of our sub-holding companies’ businesses and that we will have sufficient working capital available to meet our expenditure demands and financing needs in 2012 and in the following years.2011.

Off-Balance Sheet Arrangements

We do not have any material off-balance sheet arrangements.

Contractual Obligations

The table below sets forth our contractual obligations as of December 31, 2011.2013.

 

  Maturity   Maturity 
  Less than
1 year
   1 - 3 years   3 - 5 years   In excess of
5 years
   Total   Less than
1 year
   1 - 3 years   3 - 5 years   In excess of
5 years
   Total 
  (in millions of Mexican pesos)   (in millions of Mexican pesos) 

Long-Term Debt

                    

Mexican pesos

   Ps.3,067     Ps.5,158     Ps.5,325     Ps.5,837     Ps.19,387     Ps. 1,368     Ps. 5,281     Ps. 3,630     Ps. 9,987     Ps. 20,266  

Brazilian reais

   9     30     24     36     99     204     166     92     42     504  

Colombian pesos

   935     —       —       —       935     913     582     —       —       1,495  

U.S. dollars

   42     209     —       6,990     7,241     97     1,592     17,299     33,363     52,351  

Argentine pesos

   644     81     —       —       725     439     99     —       —       538  

Capital Leases

                    

Colombian pesos

   205     181     —       —       386  

Brazilian reais

   33     82     78     —       193     277     465     241     82     1,065  

Interest payments(1)

          

Interest payments(1)

          

Mexican pesos

   1,042     1,690     781     795     4,309     1,147     1,804     1,386     2,284     6,621  

Brazilian reais

   22     28     9     4     62     77     86     70     21     254  

Colombian pesos

   53     10     —       —       63     68     14     —       —       82  

U.S. dollars

   326     647     646     1,023     2,642     1,456     2,895     2,778     9,268     16,397  

Argentine pesos

   86     2     —       —       88     134     12     —       —       146  

Interest rate swaps and cross currency swaps(2)

          

Interest rate swaps and cross currency swaps (2)

          

Mexican pesos

   887     1,516     1,011     694     4,109     1,001     2,274     1,326     1,794     6,395  

Brazilian reais

   22     28     10     2     62     2,372     4,671     4,422     13,469     24,934  

Colombian pesos

   53     12     —       —       65     83     19     —       —       102  

U.S. dollars

   325     648     646     646     2,266     890     3,112     1,385     3,394     8,781  

Argentine pesos

   86     13     —       —       99     126     10     —       —       136  

Operating leases

                    

Mexican pesos

   2,370     4,380     3,914     11,324     21,988     3,067     5,726     5,193     13,801     27,787  

U.S. dollars

   113     210     873     —       1,196     141     264     245     246     896  

Others

   203     187     18     —       408     76     78     6     6     166  

Commodity price contracts

                    

U.S. dollars

   427     327     —       —       754  

Expected benefits to be paid for pension plans, seniority premiums, post-retirement medical benefits and severance indemnities

   579     759��    682     1,739     3,759  

Other long-term liabilities(3)

   —       —       —       4,760     4,760  

Sugar(3)

   1,183     833     —       —       2,016  

Aluminum(3)

   205     —       —       —       205  

Expected benefits to be paid for pension and retirement plans, seniority premiums, post-retirement medical services and post-employment

   590     653     809     2,548     4,600  

Other long-term liabilities(4)

   —       —       —       7,785     Ps.7,785  

 

(1)Interest was calculated using long-term debt as of and interest rate amounts in effect on December 31, 20112013 without considering interest rate swaps agreements. The debt and applicable interest rates in effect are shown in Note 1718 to our audited consolidated financial statements. Liabilities denominated in U.S. dollars were translated to Mexican pesos at an exchange rate of Ps. 13.978713.0765 per US$ 1.00, the exchange rate quoted to us by dealersBanco de México for the settlement of obligations in foreign currencies on December 30, 2011.31, 2013.

 

(2)Reflects the amount of future payments that we would be required to make. The amounts were calculated by applying the difference between therates giving effect to interest rate swaps and cross currency swaps and the nominal interest rates contractedapplied to long-term debt as of December 31, 2011,2013, and the market value of the unhedged cross currency swaps.swaps (the amount of the debt used in the calculation of the interest considers converting only the units of investments debt for the related cross currency swap, and it also includes the effect of related interest rate swaps).

 

(3)Reflects the notional amount of the futures and forward contracts used to hedge sugar and aluminum cost with a fair value liability of Ps. 302 million; see Note 20.6 to our audited consolidated financial statements.

(4)Other long-term liabilities include contingent liabilitiesprovisions and others.others, but not deferred taxes. Other long-term liabilities additionally reflects those liabilities whose maturity date is undefined and depends on a series of circumstances out of our control, therefore these liabilities have been considered to have a maturity of more than five years.

As of December 31, 2011,2013, Ps. 5,5733,827 million of our total consolidated indebtedness was short-term debt (including maturities of long-term debt).

As of December 31, 2011,2013, our consolidated average cost of borrowing, after giving effect to the cross currency and interest rate swaps, was approximately 6.3%4.7%, an increasea decrease of 0.5%0.60 percentage points compared to 5.8%5.3% in 2010.2012 (the total amount of the debt used in the calculation of this percentage considers converting only the units of investments debt for the related cross currency swap, and it also includes the effect of related interest rate swaps). As of December 31, 2011,2013, after giving effect to cross currency swaps, approximately 63%46.1% of our total consolidated indebtedness was denominated and payable in Mexican pesos, 27%16.7% in U.S. dollars, 6%2.0% in Colombian pesos, 4%1.4% in Argentine pesos and the remaining 1%33.8% in Brazilian reais.

Overview of Debt Instruments

The following table shows the allocations of total debt of our company as of December 31, 2011:2013:

 

  Total Debt Profile of the Company   Total Debt Profile of the Company 
  FEMSA
and Others
 Coca-Cola
FEMSA
 FEMSA
Comercio
   Total Debt   FEMSA
and Others
   Coca-Cola
FEMSA
   FEMSA
Comercio
   Total Debt 
  (in millions of Mexican pesos)   (in millions of Mexican pesos) 

Short-term Debt

              

Argentine pesos:

              

Bank loans

   Ps. —      Ps. 325    Ps. —       Ps. 325     —        Ps. 495      —        Ps. 495   

Colombian pesos

      

Brazilian reais

        

Bank loans

   —      295    —       295     34      —        —        34   

Mexican pesos

      

Capital leases

   —      18    —       18  

Long-term Debt(1)

              

Mexican pesos:

              

Bank loans

   —      4,550    —       4,550     —        4,132      —        4,132   

Units of Investment (UDIs)

   3,337    —      —       3,337     3,630      —        —        3,630   

Senior notes

   3,500    8,000    —       11,500     —        12,504      —        12,504   

U.S. dollars:

              

Bank loans

   —      7,241    —       7,241     —        5,966      —        5,966   

Senior Notes

   12,113      34,272      —        46,385   

Brazilian reais:

              

Bank Loans

   —      81    —       81  

Bank loans

   365      139      —        504   

Capital leases

   193    18    —       211     106      959      —        1,065   

Colombian pesos:

              

Bank Loans

   —      935    —       935  

Capital leases

   —      386    —       386  

Bank loans

   —        1,456      39      1,495   

Argentine pesos:

              

Bank Loans

   —      725    —       725  

Bank loans

   —        538      —        538   

Total

   Ps. 7,030    Ps. 22,574    —       Ps. 29,604     Ps. 16,248      Ps. 60,461      Ps. 39      Ps. 76,748   

Average Cost(2)

              

Mexican pesos

   6.1  6.8  —       6.6   4.9%     5.8%     —        5.4%  

U.S. dollars

   —      4.3  —       4.3   —        6.3%     —        6.3%  

Brazilian reais

   11.0  4.5  —       8.8   7.3%     9.3%     —        9.3%  

Argentine pesos

   —      17.3  —       17.3   —        23.7%     —        23.7%  

Colombian pesos

   —      6.4  —       6.4   —        5.6%     6.7%     5.7%  

Total

   6.2  6.4  —       6.3   4.9%     7.7%     6.7%     7.1%  

 

(1)Includes the Ps. 4,3953,298 million current portion of long-term debt.

 

(2)Includes the effect of cross currency and interest rate swaps.swaps (the total amount of the debt used in the calculation of this percentage considers converting only the units of investments debt for the related cross currency swap, and it also includes the effect of related interest rate swaps). Average cost is determined based on interest rates as of December 31, 2011.2013.

Restrictions Imposed by Debt Instruments

Generally, the covenants contained in the credit agreements and other instruments governing indebtedness entered into by us or our sub-holding companies include limitations on the incurrence of any additional debt based on debt service coverage ratios or leverage tests. These credit agreements also generally include restrictive covenants applicable to us,the Company, our sub-holding companies and their subsidiaries.

As of December 31, 2011, we were2013, Coca-Cola FEMSA was in compliance with all of Coca-Cola FEMSA’sits covenants. FEMSA was not subject to any financial covenants as of that date. A significant and prolonged deterioration in our consolidated results from operations could cause us to cease to be in compliance under certain indebtedness in the future. We can provide no assurances that we will be able to incur indebtedness or to refinance existing indebtedness on similar terms in the future.

Summary of Debt

The following is a summary of our indebtedness by sub-holding company and for FEMSA as of December 31, 2011:2013:

Coca-Cola FEMSA

 

Coca-Cola FEMSA. Coca-Cola FEMSA’s total indebtedness was Ps. 22,574 million as of December 31, 2011, as compared to Ps. 17,351 million as of December 31, 2010. Short-term debt (including the current portion of long-term debt) and long-term debt were Ps. 5,540 million and Ps. 17,034 million, respectively, as of December 31, 2011, as compared to Ps. 1,840 million and Ps. 15,511 million, respectively, as of December 31, 2010. Total debt increased Ps. 5,223 million in 2011, compared to year-end 2010. In April 2011, Coca-Cola FEMSA issued two series of Mexican peso-denominated bonds, in 5-year floating rate and 10-year fixed rate tranches, in a principal amount of Ps. 2,500 million each. Proceeds from such issuances were used for general corporate purposes, as well as to pay down existing debt. As of December 31, 2011, cash and cash equivalents were Ps. 12,331 million, as compared to Ps. 12,534 million as of December 31, 2010. As of December 31, 2011, Coca-Cola FEMSA’s cash and cash equivalents were comprised of 47.0% U.S. dollars, 23.2% Mexican pesos, 13.4% Brazilian reais, 13.1% Venezuelan bolivars, 1.6% Colombian pesos and 1.0% Argentine pesos.

Coca-Cola FEMSA’s total indebtedness was Ps. 60,461 million as of December 31, 2013. Short-term debt (including the current portion of long-term debt) and long-term debt were Ps. 3,586 million and 56,875 million, respectively. As of December 31, 2013, cash and cash equivalents were Ps. 15,306 million and were comprised of 24% U.S. dollars, 25% Mexican pesos, 10% Brazilian reais, 37% Venezuelan bolivars, 3% Colombian pesos and 1% of other currencies.

As part of Coca-Cola FEMSA’s financing policy, it expects to continue to finance its liquidity needs with cash from operations. Nonetheless, as a result of regulations in certain countries in which it operates, it may not be beneficial or, as the case of exchange controls in Venezuela, practicable for Coca-Cola FEMSA to remit cash generated in local operations to fund cash requirements in other countries. Exchange controls like those in Venezuela may also increase the real price of remitting cash from operations to fund debt requirements in other countries. In addition, in the event that cash from operations in these countries is not sufficient to fund future working capital requirements and capital expenditures, Coca-Cola FEMSA may decide, or be required, to fund cash requirements in these countries through local borrowings rather than remitting funds from another country. In addition, in the future Coca-Cola FEMSA may finance its working capital and capital expenditure needs with short-term or other borrowings.

Coca-Cola FEMSA’s average cost of debt, based on interest rates asFEMSA Comercio

As of December 31, 20112013, FEMSA Comercio had total outstanding debt of Ps. 39 million.

FEMSA and after giving effect to cross currency and interest rate swaps, was 4.3% in U.S. dollars, 6.8% in Mexican pesos, 6.4% in Colombian pesos, 4.5% in Brazilian reais and 17.3% in Argentine pesos as of December 31, 2011, compared to 4.5% in U.S. dollars, 6.2% in Mexican pesos, 4.5% in Colombian pesos, 4.5% in Brazilian reais and 16.0% in Argentine pesos as of December 31, 2010.others

 

  

FEMSA Cerveza. On April 30, 2010, Heineken N.V. assumed the total outstanding debt of FEMSA Cerveza. See “Item 4. Information on the Company—The Company—Corporate Background.”

FEMSA Comercio. As of December 31, 2011,2013, FEMSA Comercio did not have outstanding debt.

FEMSA. As of December 31, 2011, FEMSAand others had total outstanding debt of Ps. 7,03016,248 million, which is comprised of Ps. 3,500 million ofcertificados bursátiles, which mature in 2013, Ps. 3,3373,630 million ofunidades de inversión (inflation indexed units, or UDIs), which mature in November 2017, Ps. 399 million of Bank Debt (of which Ps. 357 million is held by our logistics services subsidiary and Ps. 19342 million is held by our refrigeration business) in other currencies, Ps. 106 million of financialfinance leases, held by our logistics services subsidiary, with maturity dates between 20122014 and 2016. FEMSA’s2018, and Ps. 3,736 million of Senior Notes due 2023 and Ps. 8,377 million of Senior Notes due 2043 that we issued in May 2013.See “—Liquidity.”FEMSA and others’ average cost of debt, after giving effect to interest rate swaps and cross currency swaps, as of December 31, 2011,2013, was 6.2%4.85% in Mexican pesos.pesos (the amount of the debt used in the calculation of this percentage considers converting only the units of investments debt for the related cross currency swap, and it also includes the effect of related interest rate swaps).

Contingencies

We have various loss contingencies, for which reserves have been recorded in those cases where we believe an unfavorable resolution is probable and can be reasonably quantified.See “Item 8. Financial Information—Legal Proceedings.” Most of these loss contingencies were recorded in Coca-Cola FEMSA’s books as reserves as a result of Panamco acquisition. Any amounts required to be paid in connection with these loss contingencies would be required to be paid from available cash.

The following table presents the nature and amount of loss contingencies recorded as of December 31, 2011:2013:

 

   Loss Contingencies
As of December 31, 20112013

(in millions of Mexican pesos)
 

Taxes, primarily indirect taxes

   Ps. 1,4053,300  

Legal

   1,128311  

Labor

   2311,063  
  

 

 

 

Total

   Ps. 2,7644,674

 

As is customary in Brazil, we have been asked by the tax authorities to collateralize tax contingencies currently in litigation amounting to Ps. 2,4182,248, Ps. 2,164 million and of Ps. 2,2922,418 million as of December 31, 20112013, 2012 and 2010,2011, respectively, by pledging fixed assets or providing bank guarantees.

In connection with certain past business combinations, Coca-Cola FEMSA has been indemnified by the sellers for certain contingencies. The agreements in connection with Coca-Cola FEMSA’s recent mergers with the beverage divisions of Grupo Tampico and Grupo CIMSA, respectively contain comparable indemnification provisions. See “Item 4. Information on the Company—The Company—Coca-Cola FEMSA—Recent Mergers and Acquisitions.Corporate History.

We have other contingencies that, based on a legal assessment of their risk of loss, have been classified by our legal counsel as more than remote but less than probable. These contingencies have a financial impact that is disclosed as loss contingencies in the notes of the consolidated financial statements. These contingencies, or our assessment of them, may change in the future, and we may record reserves or be required to pay amounts in respect of these contingencies. As of December 31, 2011,2013, the aggregate amount of such contingencies for which we had not recorded a reserve was Ps. 6,78120,671 million.

Capital Expenditures

For the past five years, we have had significant capital expenditure programs, which for the most part were financed with cash from operations. Capital expenditures reached Ps. 12,51517,882 million in 20112013 compared to Ps. 11,17115,560 million in 2010,2012, an increase of 12.0%14.9%. This was primarily due to capacity-related investments at Coca-Cola FEMSA related to production capacity, coolers, returnable bottles and cases, infrastructure and IT, and incremental investments at FEMSA Comercio, mainly related to store expansion. The principal components of our capital expenditures have been for equipment, market-related investments and production capacity and distribution network expansion at Coca-Cola FEMSA and the opening of new stores at FEMSA Comercio.See “Item 4. Information on the Company—Capital Expenditures and Divestitures.”

Expected Capital Expenditures for 20122014

Our capital expenditure budget for 20122014 is expected to be approximately US$ 1,1001,453 (Ps. 18,652) million. The following discussion is based on each of our sub-holding companies’ internal 20122014 budgets. The capital expenditure plan for 20122014 is subject to change based on market and other conditions and the subsidiaries’ results from operations and financial resources.

Coca-Cola FEMSA’s capital expenditures in 20122014 are expected to be up to approximately US$ 700850 million. Coca-Cola FEMSA’s capital expenditures in 20122014 are primarily intended for:

 

investments in production capacity (primarily for onea plant in Colombia and onea plant in Brazil);

 

market investments (primarily for the placement of coolers);

 

returnable bottles and cases;

 

improvements throughout its distribution network; and

 

investments in IT.

Coca-Cola FEMSA estimates that of its projected capital expenditures for 2012,2014, approximately 35.0%31% will be for its Mexican territories and the remainder will be for its non-Mexican territories. Coca-Cola FEMSA believes that internally generated funds will be sufficient to meet its budgeted capital expenditures for 2012.2014. Coca-Cola FEMSA’s capital expenditure plan for 20122014 may change based on market and other conditions and on its results from operations and financial resources.

FEMSA Comercio’s capital expenditure budget in 20122014 is expected to total approximately US$ 350481 million, and will be allocated to the opening of new OXXO stores and to a lesser extent to the refurbishing of existing OXXO stores and the investment in two new distribution centers.stores. In addition, investments are planned in FEMSA Comercio’s IT, ERP software updates and transportation equipment.

Hedging Activities

Our business activities require the holding or issuing of derivative instruments to hedge our exposure to market risks related to changes in interest rates, foreign currency exchange rates, equity risk and commodity price risk. See “Item 11. Quantitative and Qualitative Disclosures about Market Risk.”

The following table provides a summary of the fair value of derivative financial instruments as of December 31, 2011.2013. If such instruments are not traded in a formal market, fair value is determined by applying techniques based upon technical models we believe are supported by sufficient, reliable and verifiable market data, recognized in the financial sector.

 

Fair Value At December 31, 2011
Maturity
less than
1 year
Maturity 1 - 3 yearsMaturity 3 - 5 yearsMaturity in
excess of 5
years
Fair Value
Asset
(Liability)
(in millions of Mexican pesos)

Prices quoted by external sources

Ps. 457Ps. (229)Ps. (184)Ps. 860Ps. 903

Plan for the Disposal of Certain Fixed Assets

We have identified certain fixed assets consisting of land, buildings and equipment for disposal, and we have an approved program for disposal of these fixed assets. These assets are not in use and have been valued at their estimated net realizable value without exceeding their restated acquisition cost. These assets are allocated as follows:

   December 31, 
       2011           2010     
   (in millions of Mexican pesos) 

Coca-Cola FEMSA

  Ps.79    Ps.1899  

Other subsidiaries

   22     43  
  

 

 

   

 

 

 

Total

  Ps.101    Ps.2322  

In inflationary economic environments, fixed assets recorded at their estimated realizable value are considered monetary assets on which a loss on monetary position is computed and recorded in results of operation.

U.S. GAAP Reconciliation

The principal differences between Mexican FRS and U.S. GAAP that affect our net income and majority stockholders’ equity relate to the accounting treatment of the following items:

consolidation of our subsidiary Coca-Cola FEMSA, which is a consolidated subsidiary for purposes of Mexican FRS but presented under the equity method for U.S. GAAP purposes up until January 31, 2010. As of February 1, 2010, we acquired control of Coca-Cola FEMSA through a business acquisition without any transfer of consideration under U.S. GAAP (see “Item 18. Financial Statements”);

discontinued operations of FEMSA Cerveza due to the disposal of FEMSA Cerveza, which was accounted for as discontinued operations for purposes of Mexican FRS, and considered to be a continuing operation due to significant involvement with the disposed operation and accounted for as a disposal of net assets under U.S. GAAP (see “Item 18. Financial Statements”);

subsequent accounting of our investment in Heineken under the equity method for purposes of Mexican FRS; for U.S. GAAP purposes our investment in Heineken has been recognized based on the cost method because it was unable to obtain the required information to reconcile Heineken’s net income from IFRS to U.S. GAAP (see “Item 18. Financial Statements”);

FEMSA’s non-controlling interest acquisition and sales;

deferred income taxes and deferred employee profit sharing;

capitalization of comprehensive financing result;

employee benefits; and

effects of inflation, as pursuant to Mexican FRS through 2007, our audited consolidated financial statements recognize certain effects of inflation in accordance with Bulletin B-10. As a result of discontinued inflationary accounting for subsidiaries that operate in non-inflationary environments, our financial statements are no longer considered to be presented in a reporting currency that comprehensively includes the effects of price level changes. Therefore, the inflationary effects of inflationary economic environments arising in 2009, 2010 and 2011 resulted in a difference to be reconciled for U.S. GAAP purposes, except for the inflation effects from our subsidiary in Venezuela. Venezuela is considered to be a hyperinflationary environment since 2010, and we have therefore applied the accommodation provided for in Item 17(c)(2)(iv)(B) of the instructions to Form 20-F, pursuant to which a U.S. GAAP reconciliation is not required if financial statements stated in the currency of a hyperinflationary economy are translated into the reporting currency in accordance with IAS 21, “Changes in Foreign Exchange Rates.” Because we apply NIF B-10, which complies with the indexation requirements of IAS 21 and IAS 29, “Financial Reporting in Hyperinflationary Economies,” we are eligible for such accommodation.

For a more detailed description of the differences between Mexican FRS and U.S. GAAP as they relate to us, as well as U.S. GAAP consolidated balance sheets, statements of income and comprehensive income, and cash flows for the same periods presented for Mexican FRS purposes, and for the consolidated statement of changes in stockholders’ equity for the years ended December 31, 2011 and 2010, as well as reconciliation of net income, comprehensive income and stockholders’ equity under Mexican FRS to net income, comprehensive income and stockholders’ equity under U.S. GAAP, see Notes 26 and 27 to our audited consolidated financial statements.

Under U.S. GAAP, we had net income attributable to controlling interest of Ps. 12,449 million and Ps. 67,445 million in 2011 and 2010, respectively. Under Mexican FRS, we had net controlling interest income of Ps. 15,133 million and Ps. 40,251 million in 2011 and 2010, respectively. In 2011, net income attributable to controlling interest under U.S. GAAP was lower than net controlling income under Mexican FRS, mainly due to the elimination of income attributable to Heineken under U.S. GAAP, in accordance with the equity method, which was applied for Mexican FRS but not U.S. GAAP.

Controlling interest equity under U.S. GAAP as of December 31, 2011 and 2010 was Ps. 182,644 million and Ps. 163,641 million, respectively. Under Mexican FRS, controlling interest equity as of December 31, 2011 and 2010 was Ps. 133,580 million and Ps. 117,348 million, respectively. The principal reason for the difference between controlling interest stockholders’ equity under U.S. GAAP and controlling interest equity under Mexican FRS was the reconciliation effects of the fair valuation of recognized regarding the Coca-Cola FEMSA acquisition in 2010 for U.S. GAAP purposes.

   Fair Value At December 31, 2013 
   Maturity
less than
1 year
  Maturity 1 -  3
years
  Maturity 3 -  5
years
   Maturity in
excess of 5
years
  Fair Value
Asset
(Liability)
 
   (in millions of Mexican pesos) 

Derivative financial instruments position

  Ps. (211 Ps. (157 Ps. 345    Ps. (350 Ps. (373

 

ITEM 6.DIRECTORS, SENIOR MANAGEMENT AND EMPLOYEES

Directors

Management of our business is vested in the board of directors and in our chief executive officer. Our bylaws provide that the board of directors will consist of no more than 21 directors and their corresponding alternate directors elected by our shareholders at the AGM. Directors are elected for a term of one year. Alternate directors are authorized to serve on the board of directors in place of their specific directors who are unable to attend meetings and may participate in the activities of the board of directors. Nineteen members form our board of directors. Our bylaws provide that the holders of the Series B Shares elect at least eleven directors and that the holders of the Series D Shares elect five directors.See “Item 10. Additional Information—Bylaws.”

In accordance with our bylaws and article 24 of the Mexican Securities Law, at least 25% of the members of our board of directors must be independent (as defined by the Mexican Securities Law).

The board of directors may appoint interim directors in the event that a director is absent or an elected director and corresponding alternate are unable to serve. Such interim directors shall serve until the next AGM, at which the shareholders shall elect a replacement.

Our bylaws provide that the board of directors shall meet at least once every three months. Actions by the board of directors must be approved by at least a majority of the directors present and voting. The chairman of the board of directors, the chairman of our audit or corporate practices committee, or at least 25% of our directors may call a board of directors’ meeting and include matters in the meeting agenda.

Our board of directors was elected at the AGM held on March 23, 2012,14, 2014, and is currently consistscomprised of 17 directors and 1516 alternate directors. The following table sets forth the current members of our board of directors:

Series B Directors

 

José Antonio Fernández Carbajal

Executive Chairman of the Board and Chief Executive Officer of FEMSA

  Born:  February 1954
  

First elected

(Chairman):

  

2001

  

First elected

(Director):

  

1984

  Term expires:  20132015
  Principal occupation:  Executive Chairman and Chief Executive Officerof the Board of FEMSA
  Other directorships:  Chairman of the board of Coca-Cola FEMSA, and Fundación FEMSA A.C., Instituto Tecnológico y de Estudios Superiores de Monterrey, (ITESM) and the US Mexico Foundation, Vice-Chairman of the supervisory board of Heineken N.V. and membernon-executive director of the board of Heineken Holding N.V., Chairman of the board of Instituto Tecnológico y de Estudios Superiores de Monterrey, (ITESM), and member of the boards of Industrias Peñoles, S.A.B. de C.V. (Peñoles), Grupo Televisa, S.A.B. (Televisa), Controladora Vuela Compañía de Aviación, S.A. de C.V. (Volaris) and US Mexico Foundation,, and Co-chairman of the Advisory Board of Woodrow Wilson Center, Mexico Institute
  Business experience:  Joined FEMSA’s strategic planning department in 1988, after which he held managerial positions at FEMSA Cerveza’s commercial division and OXXO,OXXO. He was appointed Deputy Chief Executive Officer of FEMSA in 1991, and was appointed our Chief Executive Officer in 1995, a position he held until December 31, 2013. On January 1, 2014, he was named Executive Chairman of the Board.
  Education:  Holds a degree in industrial engineering and an MBA from ITESM
  Alternate director:  Federico Reyes García

Eva María Garza Lagüera Gonda(1)

Director

  Born:  April 1958
  First elected:  1999
  Term expires:  20132015
  Principal occupation:  Private investor
  Other directorships:  Member of the boards of directors of Coca-Cola FEMSA, ITESM and Premio Eugenio Garza Sada, and alternate member of the board of directors of Coca-Cola FEMSA
  Education:  Holds a degree in Communication Sciences from ITESM
  Alternate director:  BárbaraMariana Garza Lagüera Gonda(2)

Paulina Garza Lagüera Gonda (2)

Director

  Born:  March 1972
  First elected:  20091999
  Term expires:  20132015
  Principal occupation:  Private investor
  Other directorships:  Member of the board of directors of Coca-Cola FEMSA
  Education:  Holds a business administration degree from ITESM
  Alternate director:  Othón Páez Garza

José Fernando Calderón Rojas

Director

  Born:  July 1954
  First elected:  20051984
  Term expires:  20132015
  Principal occupation:  Chief Executive Officer and Chairman of the boards of Franca Servicios, S.A. de C.V., Servicios Administrativos de Monterrey, S.A. de C.V., Regio Franca, S.A. de C.V., and Franca Industrias, S.A. de C.V.
  Other directorships:  ChairmanMember of the boardsboard of Franca Servicios, S.A.Alfa, S.A.B. de C.V. (Alfa), Franca Industrias, S.A.ITESM, El Puerto de Liverpool, S.A.B. de C.V., Regio Franca, S.A. de C.V., and Servicios Administrativos de Monterrey, S.A. de C.V., (Liverpool) and member of the boardsregional consulting board of BBVA Bancomer, S.A., Institución de Banca Múltiple, Grupo Financiero BBVA Bancomer (Bancomer). Member of Fundación UANL, A.C. Founder of Centro Integral Down, A.C. President of Patronato del Museo del Obispado A.C. and Alfa, S.A.B.member of the external Advisory Board of Facultad de C.V. (Alfa)Derecho y Criminología of Universidad Autónoma de Nuevo León (UANL).
  Education:  Holds a law degree from the Universidad Autónoma de Nuevo León (UANL)UANL and completed specialization studies in tax at UANL
  Alternate director:  Francisco José Calderón Rojas(3)

Consuelo Garza

de Garza

Director

  Born:  October 1930
  First elected:  1995
  Term expires:  20132015
  Business experience:  Founder and former President of Asociación Nacional Pro-Superación Personal (a non-profit organization)
  Alternate director:  Alfonso Garza Garza(4)

Max Michel Suberville

Director

  Born:  July 1932
  First elected:  1985
  Term expires:  20132015
  Principal occupation:  Private Investor
  Other directorships:  Co-chairman of the equity committee of El Puerto de Liverpool, S.A.B. de C.V. (Liverpool). Member of the boards of Coca-Cola FEMSA, Peñoles, Grupo Nacional Provincial, S.A.B. (GNP), Afianzadora Sofimex, S.A., and Fianzas Dorama, S.A.; member of the boards and member of the Corporate Practices and Audit Committees of Peñoles, Grupo Profuturo, S.A.S.A.B. de C.V. (Profuturo), and Grupo GNP Pensiones, S.A. de C.V. y Afianzadora Sofimex, S.A.
  Education:  Holds a graduate degree from The Massachusetts Institute of Technology and completed post-graduate studies at Harvard University
  Alternate director:  Max Michel González(5)

Alberto Bailleres González

Director

  Born:  August 1931
  First elected:  1989
  Term expires:  20132015
  Principal occupation:  Chairman of the boards of directors of Grupo BAL, S.A. de C.V. Peñoles, GNP, Fresnillo plc, Grupo Palacio de Hierro, S.A.B. de C.V., Profuturo and Valores Mexicanos Casa de Bolsa,GNP S.A. de C.V. Afore, Profuturo GNP Pensiones S.A. de C.V., Tane S.A. de C.V., Albacor S.A. de C.V., Bal Holdings, Inc., Minera Penmont, S. de R.L. de C.V. and Profuturo, and Chairman of the Governance Board of Instituto Tecnológico Autónomo de México.xico and Founding Member of Fundación Alberto Bailleres, A.C.
  Other directorships:  Member of the boards of directors of Valores Mexicanos Casa de Bolsa, S.A. de C.V., Valmex Soluciones Financieras, S.A. de C.V. S.O.F.O.M E.N.R., Grupo Financiero BBVA Bancomer, S.A. de C.V. (BBVA Bancomer), Bancomer, Dine, S.A.B. de C.V. (formerly Grupo Desc) (Dine), Televisa, Grupo Kuo, S.A.B. de C.V. (formerly Grupo Desc) (Kuo), and member of the advisory board of JP Morgan International Council and Consejo Mexicano de Hombres de Negocios.
  Education:  Holds an economics degree and an Honorary Doctorate, both from Instituto Tecnológico Autónomo de México
  Alternate director:  Arturo Fernández Pérez

Francisco Javier Fernández Carbajal(6)

Director

  Born:  April 1955
  First elected:  20052004
  Term expires:  20132015
  Principal occupation:  Chief Executive Officer of Servicios Administrativos Contry, S.A. de C.V.
  Other directorships:  ChairmanMember of the boards of directors of Primero Fianzas, S.A., Primero Seguros, S.A. and Primero Seguros Vida, S.A. and member of the boards of directors of, Visa, Inc., Grupo Aeroportuario del Pacífico, S.A.B. de C.V., Alfa, Liverpool, Cemex, S.A.B. de C.V., Frisa Forjados, S.A. de C.V., Corporación EG, S.A. de C.V. and Fresnillo, Plc.plc.
  Education:  Holds degrees in mechanical and electrical engineering from ITESM and an MBA from Harvard Business School
  Alternate director:  Javier Astaburuaga Sanjines

Ricardo Guajardo Touché

Director

  Born:  May 1948
  First elected:  1988
  Term expires:  20132015
  Principal occupation:  Chairman of the board of directors of Solfi, S.A.
  Other directorships:  Member of the boards of directors of Coca-Cola FEMSA, Grupo Valores Monterrey, Liverpool, Alfa, BBVA Bancomer, Bancomer, Grupo Aeroportuario del Sureste, S.A. de C.V. (ASUR), Grupo Industrial Bimbo, S.A.B. de C.V. (Bimbo), Bancomer, Grupo Coppel, S.A. de C.V., Solfi, ITESM and Coca-Cola FEMSAVitro, S.A.B. de C.V.
  Education:  Holds degrees in electrical engineering from ITESM and the University of Wisconsin and a master’s degree from the University of California at Berkeley
  Alternate director:  Alfonso González Migoya

Alfredo Livas Cantú

Director

  Born:  July 1951
  First elected:  1995
  Term expires:  20132015
  Principal occupation:  Chairman of the board of directors of Grupo Industrial Saltillo, S.A.B. de C.V.Private Investor
  Other directorships:  Member of the boards of directors of Grupo Senda Autotransporte, S.A. de C.V., Grupo Acosta Verde, S.A. de C.V., Evox, Grupo Industrial Saltillo, S.A.B. de C.V., and Grupo Financiero Banorte S.A.B. de C.V., alternate member of the board of Gruma, S.A.B. de C.V., and member of the governance committee of Grupo Proeza, S.A.S.A.P.I. de C.V. and Grupo Christus Muguerza
  Education:  Holds an economics degree from UANL and an MBA and mastersmaster’s degree in economics from the University of Texas
  Alternate Director:  Sergio Deschamps Ebergenyi

MarianaBárbara Garza Lagüera Gonda(2)

Director

  Born:  April 1970December 1959
  First elected:  20012005
  Term expires:  20132015
  Principal occupation:  Private Investor
  Other directorships:  Member of the boards of directors of Coca-Cola FEMSA, Hospital San José Tec de MonterreyBBVA Bancomer, Bancomer, Solfi, ITESM Campus Mexico City, Fondo para la Paz, Museo Franz Mayer, and Museo de Historia MexicanaFundación Bancomer
  Education:  Holds a business administrationBusiness Administration degree in Industrial Engineering from ITESM and a Master of International Management from the Thunderbird American Graduate School of International Management
  Alternate director:  Juan Guichard Michel(7)

José Manuel

Canal HernandoCarlos Salazar Lomelín

Director

  Born:  February 1940April 1951
  First elected:  20032014
  Term expires:  20132015
  Principal occupation:  Private consultantChief Executive Officer of FEMSA
  Other directorships:  Member of the boards of directors of Coca-Cola FEMSA, Banco Compartamos, S.A., Kuo, Consorcio Comex, Grupo Industrial Saltillo, S.A.B. de C.V., Grupo Acir,BBVA Bancomer, Bancomer, AFORE Bancomer, S.A. de C.V., Satelites Mexicanos,Seguros Bancomer, S.A. de C.V., ITESM and Fundación FEMSA, member of the advisory board of Premio Eugenio Garza Sada, Centro Internacional de Negocios Monterrey A.C. (CINTERMEX), Apex and the ITESM’s EGADE Business School
Business experience:In addition, Mr. Salazar has held managerial positions in several subsidiaries of FEMSA, including Grafo Regia, S.A. de C.V. and Grupo Diagnóstico Proa,Plásticos Técnicos Mexicanos, S.A. de C.V., served as Chief Executive Officer of FEMSA Cerveza, where he also held various management positions in the Commercial Planning and Export divisions. In 2000 he was appointed as Chief Executive Officer of Coca-Cola FEMSA, a position he held until December 31, 2013.
  Education:  Holds a CPAbachelor’s degree in economics from the Universidad Nacional Autónoma de MéxicoITESM, and performed postgraduate studies in business administration at ITESM and economic development in Italy
  Alternate director:  Ricardo Saldívar EscajadilloEduardo Padilla Silva

Series D Directors

Series D Directors

Armando Garza Sada

Director

  Born:  June 1957
  First elected:  2003
  Term expires:  20132015
  Principal occupation:  Chairman of the board of directors of Alfa and Alpek, S.A.B. de C.V.
  Other directorships:  Member of the boards of directors of Grupo Financiero Banorte, S.A.B. de C.V., Liverpool, Grupo Lamosa S.A.B. de C.V., Bolsa Mexicana de Valores, S.A.B. de C.V., MVS Comunicaciones, S.A.Grupo Proeza, S.A.P.I. de C.V., ITESM, and Frisa Forjados,Industrias, S.A. de C.V. and CYDSA, S.A.B. de C.V.
  Business experience:  He has a long professional career in Alfa, including Executive Vice-President of Corporate Development
  Education:  Holds a B.S. in Management from the Massachusetts Institute of Technology and an MBA from Stanford University
  Alternate director:  Enrique F. Senior Hernández

Moisés Naim

Director

  Born:  July 1952
  First elected:  2011
  Term expires:  20132015
  Principal occupation:  Senior Associate of the Carnegie Endowment for International Peace
  Business experience:  Former Editor in Chief of Foreign Policy
Other directorships:Member of the Washington Post Co.board of directors of AES Corporation and Cementos Pacasmayo, S.A.A.
  Education:  Holds a degree from the Universidad Metropolitana de Venezuela and a Master of Science and PhD from the Massachusetts Institute of Technology
  Alternate director:  Francisco Zambrano Rodríguez

Helmut PaulJosé Manuel

Canal Hernando

Director

  Born:  MarchFebruary 1940
  First elected:  19882003
  Term expires:  20132015
  Principal occupation:  Member of the Advisory Council of Zurich Financial ServicesPrivate consultant
  Other directorships:  Member of the boardboards of directors of Coca-Cola FEMSA,
Business experience:Advisor at Darby Overseas Investment, Ltd. Gentera, S.A.B. de C.V. (Gentera), Kuo, Grupo Industrial Saltillo, S.A.B. de C.V., Grupo Acir, S.A. de C.V. and Statutory Auditor of BBVA Bancomer
  Education:  Holds an MBAa CPA degree from the University of HamburgUniversidad Nacional Autónoma de México
  Alternate director:  Ernesto Cruz Velázquez de LeónRicardo Saldívar Escajadillo

Michael Larson

Director

  Born:  October 1959
  First elected:  2011
  Term expires:  20132015
  Principal occupation:  Chief Investment Officer of William H. Gates III
  Other directorships:  Member of the boards of directors of AutoNation, Inc, Republic Services, Inc, Ecolab, Inc., Cavemont and Televisa, and chairman of the board of trustees of Western Asset/Claymore Inflation-Linked Securities & Income Fund and Western Asset/Claymore Inflation-Linked Opportunities & Income Fund
Business experience:Former member of the boards of directors of Pan American Silver, Corp. and Hamilton Lane Advisors
  Education:  Holds an MBA from the University of Chicago and a BA from Claremont Men’s College

Robert E. Denham

Director

  Born:  August 1945
  First elected:  2001
  Term expires:  20132015
  Principal occupation:  Partner of Munger, Tolles & Olson LLP law firm
  Other directorships:  Member of the boards of directors of New York Times Co., Oaktree Capital Group, LLC UGL Limited and Chevron Corp.
  Education:  Magna cum laude graduate from the University of Texas, holds a JD from Harvard Law School and an M.A. in Government from Harvard University.
Alternate Director:Ernesto Cruz Velázquez de León

 

(1)Wife of José Antonio Fernández Carbajal.

 

(2)Sister-in-law of José Antonio Fernández Carbajal.

 

(3)Brother of José Calderón Rojas.

 

(4)Son of Consuelo Garza de Garza.

 

(5)Son of Max Michel Suberville.

 

(6)Brother of José Antonio Fernández Carbajal.

 

(7)Nephew of Max Michel Suberville.

Senior Management

The names and positions of the members of our current senior management and that of our principal sub-holding companies, their dates of birth and information on their principal business activities both within and outside of FEMSA are as follows:

 

FEMSA

    

José Antonio

Fernández Carbajal

Executive Chairman of the Board and

See “—Directors.”

Joined FEMSA:

Appointed to current position:

1987

2001

Carlos Salazar Lomelín

Chief Executive Officer of FEMSA

  

See “—Directors.”

Joined FEMSA:

Appointed to current position:

  

 

19871973

 

19942014

Javier Gerardo Astaburuaga Sanjines

Corporate
Vice-President and Chief Financial Officer and Executive Vice-President of Finance and Strategic Development Officer

  

Born:

Joined FEMSA:

Appointed to current

position:

Business experience

within FEMSA:

  

July 1959

1982

 

2006

Business experience within FEMSA:

 

Joined FEMSA as a financial information analyst and later acquired experience in corporate development, administration and finance, held various senior positions at FEMSA Cerveza between 1993 and 2001, including Chief Financial Officer, and for two years was FEMSA Cerveza’s Director of Sales for the north region of Mexico until 2003, in which year he was appointed FEMSA Cerveza’s Co-Chief Executive Officer

  Directorships:  Member of the board of Coca-Cola FEMSA and member of the Supervisory Board of directors and the Audit Committee of Heineken N.V.
  Education:  Holds a CPA degree from ITESM

Federico Reyes García

Vice-President of Corporate Development of FEMSA

  

Born:

Joined FEMSA:

Appointed to current position:

  

September 1945

1992

 

2006

  

Business experience

within FEMSA:

  

 

Executive Vice-President of Corporate Development from 1992 to 1993, and Chief Financial Officer from 1999 until 2006

  Directorships:  Member of the boards of Coca-Cola FEMSA and Optima Energía CELSOL, S.A.P.I. de C.V.
  Education:  

Holds a degree in business and finance from ITESM

José González Ornelas

Vice-President of Administration and Corporate Control of FEMSA

  

Born:

Joined FEMSA:

Appointed to current position:

  

April 1951

1973

 

2001

  

Business experience

within FEMSA:

  

 

Has held several managerial positions in FEMSA including Chief Financial Officer of FEMSA Cerveza, Director of Planning and Corporate Development of FEMSA and Chief Executive Officer of FEMSA Logística, S.A. de C.V.

  Directorships:  Member of the board of directors of Productora de Papel, S.A.
  Education:  Holds a CPA degree from UANL and has post-graduate studies in business administration from the Instituto Panamericano de Alta Dirección de Empresa (IPADE)

Alfonso Garza Garza

Vice-PresidentVice President of Human Resources and Strategic Procurement, Business Processes, and Information TechnologyBusinesses

  

Born:

Joined FEMSA:

Appointed to current position:

  

July 1962

1985

 

20092012

  

Business experience

within FEMSA:

  

Has experience in several FEMSA business units and departments, including domestic sales, international sales, procurement and marketing, mainly at FEMSA Cerveza and as Chief Executive Officer of FEMSA Empaques, S.A. de C.V.

  Directorships:  Member of the boards of directors of Coca-Cola FEMSA, ITESM, andGrupo Nutec, S.A. de C.V., American School Foundation of Monterrey, A.C. and Club Campestre de Monterrey, A.C. and vice chairman of the communications councilexecutive commission of Confederación Patronal de la República Mexicana, S.P. (COPARMEX) and chairmanalternate member of COPARMEX Nuevo Leónthe board of FEMSA
  Education:  Holds a degree in Industrial Engineering from ITESM and an MBA from IPADE

Genaro Borrego Estrada

Vice-President of Corporate Affairs

  

Born:

Joined FEMSA:

Appointed to current position:

  

February 1949

2007

 

2007

  Professional experience:  

Constitutional Governor of the Mexican State of Zacatecas from 1986 to 1992, General Director of the Mexican Social Security Institute from 1993 to 2000, and Senator in Mexico for the State of Zacatecas from 2000 to 2006

  Directorships: ��Member of the boardboards of TANE,Fundación Mexicanos Primero, Human Staff, S.A. de C.V., Crossmark LATAM, S.A, Fundación IMSS, and CEMEFI
  Education:  Holds a bachelor’s degree in International Relations from the Universidad Iberoamericana

Carlos Eduardo Aldrete

Ancira

General Counsel and Secretary of the Board of Directors

  

Born:

Joined FEMSA:

Appointed to current position:

  

August 1956

1979

 

1996

  Directorships:  Secretary of the board of directors of FEMSA, Coca-Cola FEMSA and secretary of the board of directors of all of theother sub-holding companies of FEMSA
  

Business experience

within FEMSA:

  

Extensive experience in international business and financial transactions, debt issuances and corporate restructurings and expertise in securities and private mergers and acquisitions law

  Education:  Holds a law degree from the UANL and a mastersmaster’s degree in Comparative Law from the College of Law of the University of Illinois
Coca-Cola FEMSA    

Carlos Salazar LomelínJohn Anthony Santa Maria Otazua

Chief Executive Officer of Coca-Cola FEMSA

  

Born:

Joined FEMSA:

Appointed to current position:

  

April 1951August 1957

19731995

 

20002014

  

Business experience

within FEMSA:

  

Has held managerial positionsServed as Strategic Planning and Business Development Officer and Chief Operating Officer of Coca-Cola FEMSA’s Mexican operations. He has experience in several subsidiariesareas of Coca-Cola FEMSA, including Grafo Regia, S.A. de C.V.namely development of new products and Plásticos Técnicos Mexicanos, S.A. de C.V., served as Chief Executive Officer of FEMSA Cerveza, where he also held various management positions in the Commercial Planningmergers and Export divisions

acquisitions.
  Directorships:  Member of the boards of Coca-Cola FEMSA, BBVA Bancomer, AFORE Bancomer, S.A. de C.V., Seguros Bancomer, S.A. de C.V., member of the advisory board of Premio Eugenio Garza Sada, Centro Internacional de Negocios Monterrey A.C. (CINTERMEX), Apex and the ITESM’s EGADE Business Schooldirectors of Gentera
  Education:  Holds a bachelor’s degree in economicsBusiness Administration and an MBA with major in Finance from ITESM, and performed postgraduate studies in business administration at ITESM and economic development in ItalySouthern Methodist University.

Héctor Treviño Gutiérrez

Chief Financial Officer of Coca-Cola FEMSA

  

Born:

Joined FEMSA:

Appointed to current position:

  

August 1956

1981

 

1993

  

Business experience

within FEMSA:

  

Has held managerial positions in the international financing, financial planning, strategic planning and corporate development areas of FEMSA

  Directorships:  Member of the boards of SIEFORES, Insurance and Pensions of BBVA Bancomer and Vinte Viviendas Integrales, S.A.P.I. de C.V., and member of the Technical Committee of Capital-3Capital i-3
  Education:  Holds a degree in chemical engineering from ITESM and an MBA from the Wharton Business School

FEMSA Comercio    

Eduardo Padilla Silva

Chief Executive Officer of FEMSA Comercio

  

Born:

Joined FEMSA:

Appointed to current position:

  

January 1955

1997

 

2004

  Business experience within FEMSA:  

Director of Planning and Control of FEMSA from 1997 to 1999 and Chief Executive Officer of the Strategic Procurement Business Division of FEMSA from 2000 until 2003

  Other business experience:  

Had a 20-year career in Alfa, culminating with a ten-year tenure as Chief Executive Officer of Terza, S.A. de C.V., major areas of expertise include operational control, strategic planning and financial restructuring

  Directorships:  Member of the boards of Grupo Lamosa, S.A.S.A.B. de C.V., Club Industrial, , A.C., Asociación Nacional de Tiendas de Autoservicios y Departamentales, A.C. and NACS, and alternate member of the board of FEMSA and Coca-Cola FEMSA
  Education:  Holds a degree in mechanical engineering from ITESM, an MBA from Cornell University and a Mastersmaster’s degree from IPADE

Compensation of Directors and Senior Management

The compensation of Directors is approved at the AGM. For the year ended December 31, 2011,2013, the aggregate compensation paid to our directors by the Company was approximately Ps. 13.513 million. In addition, in the year ended December 31, 2013, Coca-Cola FEMSA paid Ps. 6 million in aggregate compensation to the Directors and executive officers of FEMSA who also serve as Directors on the board of Coca-Cola FEMSA.

For the year ended December 31, 2011,2013, the aggregate compensation paid to executive officers and senior management of FEMSA and its subsidiaries was approximately Ps. 1,2791,574 million. Aggregate compensation includes bonuses we paid to certain members of senior management and payments in connection with the EVA stock incentive plan described in Note 1617 to our audited consolidated financial statements. Our senior management and executive officers participate in our benefit plan and post-retirement medical services plan on the same basis as our other employees. Members of our board of directors do not participate in our benefit plan and post-retirement medical services plan, unless they are retired employees of our company. As of December 31, 2011,2013, amounts set aside or accrued for all employees under these retirement plans were Ps. 4,4035,608 million, of which Ps. 1,9912,371 million is already funded.

EVA Stock Incentive Plan

In 2004, we, along with our subsidiaries, commenced a new stock incentive plan for the benefit of our executive officers,senior executives, which we refer to as the EVA stock incentive plan. This plan was developed usinguses as theits main evaluation metric for the first three years of the plan for evaluation the Economic Value Added or EVA,(EVA) framework developed by Stern Stewart & Co., a compensation consulting firm. Under the EVA stock incentive plan, eligible executive officersemployees are entitled to receive a special cash bonus, which will be used to purchase shares.shares of FEMSA (in the case of employees of FEMSA) or of both FEMSA and Coca-Cola FEMSA (in the case of employees of Coca-Cola FEMSA). Under the plan it is also possible to provide stock options of FEMSA or Coca-Cola FEMSA to employees, however since the plan’s inception only shares have been granted.

Under this plan, each year, our Chief Executive Officer in conjunctiontogether with the Corporate Governance Committee of our board of directors, together with the chief executive officer of the respective sub-holding company, determines the amountemployees eligible to participate in the plan. A bonus formula is then created for each eligible employee, using the EVA framework, which determines the number of shares to be received by such employee. The terms and conditions of the special cashshare-based payment arrangement are then agreed upon with the eligible employee, such that the employee can begin to accrue shares under the plan, which vest ratably over a six year period. We account for the EVA stock incentive plan as an equity-settled share based payment transaction, as we will ultimately settle our obligations with our employees by issuing our own shares or those of our subsidiary Coca-Cola FEMSA.

The bonus used to purchase shares. This amount is determined based on each executive officer’seligible participant’s level of responsibility and based on the EVA generated by Coca-Cola FEMSA or FEMSA, as applicable.the applicable business unit the employee works for. The formula considers the employees’ level of responsibility within the organization, the employees’ evaluation and competitive compensation in the market. The bonus is granted to the eligible employee on an annual basis and after withholding applicable taxes.

The shares are administrated by a trust for the benefit of the selected executive officers. Undereligible executives (the “Administrative Trust”). We created the Administrative Trust with the objective of administering the purchase of FEMSA and Coca-Cola FEMSA shares, so that the shares can then be assigned (granted) to the eligible executives participating in the EVA stock incentive plan, each time a special bonus is assignedplan. The Administrative Trust’s objectives are to an executive officer, the executive officer contributes the special bonus received to the administrative trust. Pursuant to the plan, the administrative trust acquires BD Unitsacquire shares of FEMSA or in the case of officers of Coca-Cola FEMSA a specified proportion of publicly traded localand to manage the shares of FEMSA and Series L Shares of Coca-Cola FEMSAgranted to the individual employees based on instructions set forth by the Mexican Stock Exchange using the special bonus contributed by each executive officer. The ownershipTechnical Committee of the publicly traded localAdministrative Trust. Once the shares ofare acquired following the Technical Committee’s instructions, the Administrative Trust assigns to each participant their respective rights. As the trust is controlled and therefore consolidated by FEMSA, and,shares purchased in the case of Coca-Cola FEMSA executives,market and held within the Series L Shares of Coca-Cola FEMSA vests atAdministrative Trust are presented as treasury stock (as it relates to FEMSA’s shares) or as a rate per year equivalent to 20%reduction of the numbernoncontrolling interest (as it relates to Coca-Cola FEMSA’s shares). Should an employee leave prior to their shares vesting, they would lose the rights to such shares, which would then remain within the Administrative Trust and be able to be reallocated to other eligible employees as determined by us. The incentive plan target is expressed in months of publicly traded localsalary, and the final amount payable is computed based on a percentage of compliance with the goals established every year.

All shares of FEMSAheld in the Administrative Trust are considered outstanding for diluted earnings per share purposes and Series L Shares of Coca-Cola FEMSA.dividends on shares held by the trusts are charged to retained earnings.

As of March 30, 2012,April 3, 2014, the trust that manages the EVA stock incentive plan held a total of 8,757,4855,185,186 BD Units of FEMSA and 2,606,0071,447,606 Series L Shares of Coca-Cola FEMSA, each representing 0.24%0.14% and 0.13%0.07% of the total number of shares outstanding of FEMSA and of Coca-Cola FEMSA, respectively.

Insurance Policies

We maintain life insurance policies for all of our employees. These policies mitigate the risk of having to pay death benefits in the event of an industrial accident.accident, natural or accidental death within or outside working hours, and total and permanent disability. We maintain a directors’ and officers’ insurance policy covering all directors and certain key executive officers for liabilities incurred in their capacities as directors and officers.

Ownership by Management

Several of our directors are participants of a voting trust. Each of the trust participants of the voting trust is deemed to have beneficial ownership with shared voting power over the shares deposited in the voting trust. As of March 23, 2012,14, 2014, 6,922,159,485 Series B Shares representing 74.86% of the outstanding Series B Shares were deposited in the voting trust.See “Item 7. Major Shareholders and Related Party Transactions.”

The following table shows the Series B Shares, Series D-B Shares and Series D-L Shares as of April 15, 2012March 14, 2014 beneficially owned by our directors and alternate directors who are participants in the voting trust, other than the shares deposited in the voting trust:

 

  Series B Series D-B Series D-L   Series B   Series D-B   Series D-L 

Beneficial Owner

  Shares   Percent of
Class
 Shares   Percent of
Class
 Shares   Percent of
Class
   Shares   Percent of
Class
   Shares   Percent of
Class
   Shares   Percent of
Class
 

Eva Garza Lagüera Gonda

   2,665,844     0.03  5,331,688     0.12  5,331,688     0.12   2,769,980     0.03%     5,539,960     0.13%     5,539,960     0.13%  

Mariana Garza Lagüera Gonda

   2,944,090     0.03  5,888,180     0.12  5,888,180     0.12   2,944,090     0.03%     5,888,180     0.14%     5,888,180     0.14%  

Barbara Garza Lagüera Gonda

   2,665,480     0.03  5,330,960     0.12  5,330,960     0.12   2,665,480     0.03%     5,330,960     0.12%     5,330,960     0.12%  

Paulina Garza Lagüera Gonda

   2,665,480     0.03  5,330,960     0.12  5,330,960     0.12   2,665,480     0.03%     5,330,960     0.12%     5,330,960     0.12%  

Consuelo Garza de Garza

   69,488,677     0.75  12,886,904     0.29  12,886,904     0.29   69,908,559     0.76%     139,817,118     3.23%     139,817,118     3.23%  

Alberto Bailleres González

   9,475,196     0.10  11,664,112     0.26  11,664,112     0.26   9,475,196     0.10%     18,950,392     0.44%     18,950,392     0.44%  

Alfonso Garza Garza

   714,995     —      1,381,590     0.03  1,381,590     0.03   1,524,095     0.02%     3,048,190     0.07%     3,048,190     0.07%  

Max Michel Suberville

   17,379,630     0.19  34,759,260     0.80  34,759,260     0.80   17,379,630     0.19%     34,759,260     0.80%     34,759,260     0.80%  

Francisco José Calderón Rojas and José Fernando Calderón Rojas(1)

   8,317,759     0.09%     16,635,518     0.38%     16,635,518     0.38%  

Juan Guichard Michel

   9,117,131     0.10%     18,234,262     0.42%     18,234,262     0.42%  

(1)Shares beneficially owned through various family-controlled entities

To our knowledge, no other director or officer is the beneficial owner of more than 1% of any class of our capital stock.

Board Practices

Our bylaws state that the board of directors will meet at least once every three months following the end of each quarter to discuss our operating results and the advancement in the achievement of strategic objectives. Our board of directors can also hold extraordinary meetings.See “Item 10. Additional Information—Bylaws.”

Under our bylaws, directors serve one-year terms although they continue in office even after the term for which they were appointed ends for up to 30 calendar days, as set forth in article 24 of Mexican Securities Law. None of our directors or senior managers of our subsidiaries has service contracts providing for benefits upon termination of employment, other than post-retirement medical services plans and post-retirement pension plans for our senior managers on the same basis as our other employees.

Our board of directors is supported by committees, which are working groups that analyze issues and provide recommendations to the board of directors regarding their respective areas of focus. The executive officers interact periodically with the committees to address management issues. Each committee has a non-member secretary who attends meetings but is not a member of the committee. The following are the three committees of the board of directors:directors, the members of which were elected at our AGM on March 14, 2014:

 

  

Audit Committee. The Audit Committee is responsible for (1) reviewing the accuracy and integrity of quarterly and annual financial statements in accordance with accounting, internal control and auditing requirements, (2) the appointment, compensation, retention and oversight of the independent auditor, who reports directly to the Audit Committee and (3) identifying and following-up on contingencies and legal proceedings. The Audit Committee has implemented procedures for receiving, retaining and addressing complaints regarding accounting, internal control and auditing matters, including the submission of confidential, anonymous complaints from employees regarding questionable accounting or auditing matters. Pursuant to the Mexican

Securities Law, the chairman of the audit committee is elected by the shareholders at the AGM. The Chairman of the Audit Committee submits a quarterly and an annual report to the board of directors of the Audit Committee’s activities performed during the corresponding fiscal year, and the annual report is submitted at the AGM for approval. To carry out its duties, the Audit Committee may hire independent counsel and other advisors. As necessary, the company compensates the independent auditor and any outside advisor hired by the Audit Committee and provides funding for ordinary administrative expenses incurred by the Audit Committee in the course of its duties. The current Audit Committee members are: José Manuel Canal Hernando (Chairman and Financial Expert), Francisco Zambrano Rodríguez, Ernesto Cruz Velázquez de León and Alfonso González Migoya. Each member of the Audit Committee is an independent director, as required by the Mexican Securities Law and applicable U.S. Securities Laws and NYSE listing standards. The Secretary of the Audit Committee is José González Ornelas, head of FEMSA’s internal audit department.

 

  

Finance and Planning Committee. The Finance and Planning Committee’s responsibilities include (1) evaluating the investment and financing policies proposed by the Chief Executive Officer; and (2) evaluating risk factors to which the corporation is exposed, as well as evaluating its management policies. The current Finance and Planning Committee members are: Ricardo Guajardo Touché (chairman)(Chairman), Federico Reyes García, Robert E. Denham, Francisco Javier Fernández Carbajal and Alfredo Livas Cantú. The Secretary of the Finance and Planning Committee is Javier Astaburuaga Sanjines is the appointed secretary of this committee.Sanjines.

 

  

Corporate Practices Committee. The Corporate Practices Committee is responsible for preventing or reducing the risk of performing operations that could damage the value of our company or that benefit a particular group of shareholders. The committee may call a shareholders’ meeting and include matters on the agenda for that meeting that it may deem appropriate, approve policies on the use of our company’s assets or related party transactions, approve the compensation of the chief executive officer and relevant officers and support our board of directors in the elaboration of reports on accounting practices. Pursuant to the Mexican Securities Law, the chairman of the Corporate Practice Committee is elected by the shareholders at the AGM. The Chairman of the Corporate Practices Committee submits a quarterly and an annual report to the board of directors of the Corporate Practices Committee’s activities performed during the corresponding fiscal year, and the annual report is submitted at the AGM for approval. The chairman of the Corporate Practices Committee is Helmut Paul.Alfredo Livas Cantú. The additional members are: Robert E. Denham, and Ricardo Saldívar Escajadillo.Escajadillo, and Moises Naim. Each member of the Corporate Practices Committee is an independent director, as required by the Mexican Securities Law.director. The Secretary of the Corporate Practices Committee is Alfonso Garza Garza.Javier Astaburuaga Sanjines.

Employees

As of December 31, 2011,2013, our headcount by geographic region was as follows: 134,985162,112 in Mexico, 5,8746,220 in Central America, 8,9296,071 in Colombia, 8,4317,919 in Venezuela, 15,22922,412 in Brazil, 2,910 in Argentina, 6 in the United States, 3 in Ecuador, 3 in Peru and 4,0221 in Argentina.Chile. We include in headcount employees of third-party distributors and non-management store employees. The table below sets forth headcount for the years ended December 31, 2011, 2010,2013, 2012 and 2009:2011:

Headcount for the Year Ended December 31,(1)

 

  2011   2010   2009   2013   2012   2011 
  Non-Union   Union   Total   Non-Union   Union   Non-Union   Union   Non-Union   Union   Total   Non-Union   Union   Total   Non-Union   Union   Total 

Sub-holding company

              

Coca-Cola FEMSA(2)

   41,462     37,517     78,979     35,364     33,085     35,734     31,692  

Sub-holding company:

                

Coca-Cola FEMSA(1)

   33,846     51,076     84,922     32,272     41,123     73,395     32,362     37,517     69,879  

FEMSA Comercio(3)(2)

   56,914     26,906     83,820     51,919     21,182     43,142     17,760     64,186     38,803     102,989     59,358     32,585     91,943     56,914     26,906     83,820  

Other

   8,043     6,628     14,671     6,270     5,989     6,592     4,947     9,424     10,322     19,746     9,371     7,551     16,922     8,043     6,628     14,671  
  

 

   

 

   

 

   

 

   

 

   

 

   

 

 

Total

   106,419     71,051     177,470     93,553     60,256     85,468     54,399     107,456     100,201     207,657     101,001     81,259     182,260     97,319     71,051     168,370  
  

 

   

 

   

 

   

 

   

 

   

 

   

 

 

 

(1)As of April 30, 2010, FEMSA no longer controls FEMSA Cerveza. As a result, employee headcount of FEMSA Cerveza as of December 31, 2009, is not included for comparability purposes.

(2)Includes employees of third-party distributors whom we do not consider to be our employees, amounting to 18,143, 17,3477,837, 9,309 and 17,3939,043 in 2011, 20102013, 2012 and 2009,2011, respectively.

 

(3)(2)Includes non-management store employees, whom we do not consider to be our employees, amounting to 50,862, 50,176 and 48,801 44,625in 2013, 2012 and 37,429 in 2011 2010 and 2009 respectively.

As of December 31, 2011,2013, our subsidiaries had entered into 302447 collective bargaining or similar agreements with personnel employed at our operations. Each of the labor unions in Mexico is associated with one of eight different national Mexican labor organizations. In general, we have a good relationship with the labor unions throughout our operations, except for in Colombia, Venezuela and Guatemala which are or have been the subject of significant labor-related litigation.litigation. See “Item 8. Financial Information—Legal Proceedings—Coca-Cola FEMSA.” The agreements applicable to our Mexican operations generally have an indefinite term and provide for an annual salary review and for review of other terms and conditions, such as fringe benefits, every two years.

The table below sets forth the number of collective bargaining agreements and unions for our employees:

Collective Bargaining Labor Agreements Betweenbetween

Sub-holding Companies and Unions

As of December 31, 20112013

 

  2013 

Sub-holding Company

  Collective
Bargaining
Agreements
   Labor Unions   Collective
Bargaining
Agreements
   Labor Unions 

Coca-Cola FEMSA

   117     67     205     95  

FEMSA Comercio(1)

   104     4     112     5  

Others

   81     11     130     40  

Total

   302     82     447     140  

 

(1)Does not include non-management store employees, who are employed directly by each individual store.

ITEM 7.MAJOR SHAREHOLDERS AND RELATED PARTY TRANSACTIONS

Major Shareholders

The following table identifies each owner of more than 5% of any class of our shares known to the company as of March 23, 2012.14, 2014. Except as described below, we are not aware of any holder of more than 5% of any class of our shares. Only the Series B Shares have full voting rights under our bylaws.

Ownership of Capital Stock as of March 23, 201214, 2014

 

  Series B Shares(1) Series D-B Shares(2) Series D-L Shares(3) Total Shares
of FEMSA
CapitalStock
   Series B Shares(1) Series D-B Shares(2) Series D-L Shares(3) Total Shares
of FEMSA
Capital Stock
 
  Shares Owned   Percent
of Class
 Shares Owned   Percent
of Class
 Shares Owned   Percent
of Class
   Shares Owned   Percent
of Class
 Shares Owned   Percent
of Class
 Shares Owned   Percent
of Class
 

Shareholder

                      

Technical Committee and Trust Participants under the Voting Trust(4)

   6,922,159,485     74.86  —       0  —       0  38.69   6,922,159,485     74.86  —       —      —       —      38.69

William H. Gates III(5)

   281,053,490     3.04  562,106,980     13.00  562,106,980     13.00  7.85

Aberdeen Asset Management PLC(6)

   271,902,190     2.95  543,804,380     12.58  543,804,380     12.58  7.60

Aberdeen Asset Management PLC(5)

   280,416,440     3.03  560,832,880     12.98  560,832,880     12.98  7.84

William H. Gates III(6)

   278,887,349     3.02  557,746,980     12.90  557,746,980     12.90  7.79

 

(1)As of March 23, 2012,14 2014, there were 9,246,420,2702,161,177,770 Series B Shares outstanding.

 

(2)As of March 23, 2012,14, 2014, there were 4,322,355,540 Series D-B Shares outstanding.

 

(3)As of March 23, 2012,14, 2014, there were 4,322,355,540 Series D-L Shares outstanding.

 

(4)As a consequence of the voting trust’s internal procedures, the following trust participants are deemed to have beneficial ownership with shared voting power over those same deposited shares: BBVA Bancomer, Servicios, S.A., as Trustee under Trust No. F/25078-7 (controlled by Max Michel Suberville), J.P. Morgan (Suisse), S.A., as Trustee under a trust controlled(controlled by Paulina Garza Lagüera Gonda,Gonda), Bárbara Garza Lagüera Gonda, Mariana Garza Lagüera Gonda, Eva Gonda Rivera, Eva Maria Garza Lagüera Gonda, Consuelo Garza Lagüera de Garza, Alfonso Garza Garza, Patricio Garza Garza, Juan Carlos Garza Garza, Eduardo Garza Garza, Eugenio Garza Garza, Alberto Bailleres González, Maria Teresa Gual Aspe de Bailleres, Inversiones Bursátiles Industriales, S.A. de C.V. (controlled by the Garza Lagüera family), Corbal, S.A. de C.V. (controlled by Alberto Bailleres González), Magdalena Michel de David, Alepage, S.A. (controlled by Consuelo Garza Lagüera de Garza), BBVA Bancomer, Servicios, S.A. as Trustee under Trust No. F/29013-0 (controlled by the estate of José Calderón Ayala, late father of José Calderón Rojas), Max Michel Suberville, Max David Michel, Juan David Michel, Monique David de VanLathem, Renee Michel de Guichard, Magdalena Guichard Michel, Rene Guichard Michel, Miguel Guichard Michel, Graciano Guichard Michel, Juan Guichard Michel, Franca Servicios, S.A. de C.V. (controlled by the estate of José Calderón Ayala, late father of José Calderón Rojas), BBVA Bancomer, Servicios, S.A., as Trustee under Trust No. F/29490-0 (controlled by Alberto, Susana and Cecilia Bailleres), BBVA Bancomer, Servicios, S.A., as Trustee under Trust No. F/710004 (controlled by Magdalena Michel de David) and BBVA Bancomer, Servicios, S.A., as Trustee under Trust No. F/700005 (controlled by Renee Michel de Guichard).

 

(5)As reported on Schedule 13D13F filed on March 28, 2011, includesJanuary 31, 2014 by Aberdeen Asset Management PLC/UK.

(6)Includes aggregate shares beneficially owned by Cascade Investments, LLC, over which William H. Gates III has sole voting and dispositive power, and shares beneficially owned by the Bill and Melinda Gates Foundation Trust, over which William H. Gates III and Melinda French Gates have shared voting and dispositive power.

(6)As reported on Schedule 13G filed on January 11, 2012 by Aberdeen Asset Management PLC.

As of March 30, 2012,31, 2014, there were 4894 holders of record of ADSs in the United States, which represented approximately 58%51.5% of our outstanding BD Units. Since a substantial number of ADSs are held in the name of nominees of the beneficial owners, including the nominee of The Depository Trust Company, the number of beneficial owners of ADSs is substantially greater than the number of record holders of these securities.

Related-Party Transactions

Voting Trust

The trust participants, who are our principal shareholders, agreed on May 6, 1998 to deposit a majority of their shares, which we refer to as the trust assets, of FEMSA into the voting trust, and later entered into an amended agreement on August 8, 2005, following the substitution by Banco Invex, S.A. as trustee to the voting trust.trust, which agreement was subsequently renewed on March 15, 2013. The primary purpose of the voting trust is to permit the trust assets to be voted as a block, in accordance with the instructions of the technical committee.committee of the voting trust. The trust participants are separated into seven trust groups and the technical committee is comprised of one representative appointed by each trust group. The number of B Units corresponding with each trust group (the proportional share of the shares deposited in the trust of such group) determines the number of votes that each trust representative has on the technical committee. Most matters are decided by a simple majority of the trust assets.

The trust participants agreed to certain transfer restrictions with respect to the trust assets. The trust is irrevocable, for a term that will conclude on May 31, 2013January 17, 2020 (subject to additional five-year renewal terms), during which time, trust assets may be transferred by trust participants to spouses and immediate family members and, subject to certain conditions, to companies that are 100% owned by trust participants, which we refer to as the permitted transferees, provided in all cases that the transferee agrees to be bound by the terms of the voting trust. In the event that a trust participant wishes to sell part of its trust assets to someone other than a permitted transferee, the other trust participants have a right of first refusal to purchase the trust assets that the trust participant wishes to sell. If none of the trust participants elects to acquire the trust assets from the selling trust participant, the technical committee will have a right to nominate (subject to the approval of technical committee members representing 75% of the trust assets, excluding trust assets that are the subject of the sale) a purchaser for such trust assets. In the event that none of the trust participants or a nominated purchaser elects to acquire trust assets, the selling trust participant will have the right to sell the trust assets to a third-party on the same terms and conditions that were offered to the trust participants. Acquirors of trust assets will only be permitted to become parties to the voting trust upon the affirmative vote by the technical committee of at least 75% of the trust shares, which must include trust shares represented by at least three trust group representatives. In the event that a trust participant holding a majority of the trust assets elects to sell its trust assets, the other trust participants have “tag along” rights that will enable them to sell their trust assets to the acquiror of the selling trust participant’s trust assets.

Because of their ownership of a majority of the Series B Shares, the trust participants may be deemed to control our company. Other than as a result of their ownership of the Series B Shares, the trust participants do not have any voting rights that are different from those of other shareholders.

Interestof Management in Certain Transactions

The following is a summary of the main transactions we have entered into with entities for which members of our board of directors or management serve as a member of the board of directors or management. Each of these transactions was entered into in the ordinary course of business, and we believe each is on terms comparable to those that could be obtained in arm’s length negotiations with unaffiliated third parties. Under our bylaws, transactions entered with related parties not in the ordinary course of business are subject to the approval of our board of directors, subject to the prior opinion of the corporate practices committee.

On April 30, 2010, José Antonio Fernández Carbajal, our Executive Chairman and Chief Executive Officer,of the Board, started to serve as a member of the Board of Directors of Heineken Holding, N.V. and the Supervisory Board of Heineken N.V. Javier Astaburuaga Sanjines, our Corporate Vice-President and Chief Financial and Strategic Development Officer, also serves on the supervisory Board of Heineken N.V. as of April 30, 2010. Since that date, we haveWe made purchases of beer in the ordinary course of business from the Heineken Group in the amount of Ps. 7,0639,397 million for the last eight months of 2010in 2011, Ps. 11,013 million in 2012 and Ps. 9,39711,865 million for 2011. During the last eight months of 2010, wein 2013. We also supplied logistics and administrative services to subsidiaries of Heineken for a total of Ps. 1,0482,169 million and in 2011, for Ps. 2,169 million.2,979 million in 2012 and Ps. 2,412 million in 2013. As of the end of December 31, 20112013, 2012 and 2010,2011, our net balance due to Heineken amounted to Ps. 1,2911,885, Ps. 1,477 million and Ps. 1,0381,291 million, respectively.

We, along with certain of our subsidiaries, regularly engage in financing and insurance coverage transactions, including entering into loans and bond offerings in the local capital markets, with subsidiaries of BBVA Bancomer, a financial services holding company of which Alberto Bailleres González, José Fernando Calderón Rojas, Ricardo Guajardo Touché, Carlos Salazar Lomelín, and José Manuel Canal Hernando,Barbara Garza Lagüera Gonda, who are also directors of FEMSA, are directors.directors, and for which José Manuel Canal Hernando, also a director of FEMSA, serves as Statutory Auditor. We made interest expense payments and fees paid to BBVA Bancomer in respect of these transactions of Ps. 12877 million, Ps. 108205 million and Ps. 260128 million as of December 31, 2011, 20102013, 2012 and 2009,2011, respectively. The total amount due to BBVA Bancomer as of the end of December 31, 20112013, 2012 and 20102011 was Ps. 1.1 billion1,080 million, Ps. 1,136 million and Ps. 9991,076 million, respectively, and we also had a receivable balance with BBVA Bancomer of Ps. 2,7912,357 million, Ps. 2,299 million and Ps. 2,9442,791 million, respectively, as of December 31, 20112013, 2012 and 2010.2011.

We regularly engage in the ordinary course of business in hedging transactions, and enter into loans and credit line facilities on an arm’s length basis with subsidiaries of Grupo Financiero Banamex, S.A. de C.V., or Grupo Financiero Banamex, a financial services holding company which qualified as our related party until March 2011.company. Herman Harris Fleishman, who is an alternate member of the board of directors of Coca-Cola FEMSA, is also a member of the regional board of directors of Grupo Financiero Banamex. The interest expense and fees paid to Grupo Financiero Banamex as offor the year ended December 31, 2011, 2010, and 2009 were2013 was Ps. 28 million, Ps. 5619 million and Ps. 61 million, respectively. As of the end of December 31, 2010, the total amount dueCoca-Cola FEMSA has accounts payable to Grupo Financiero Banamex waswhich amounted to Ps. 5001,962 million and we also had a receivable balance with Grupo Financiero Banamex of Ps. 2,103 million.on December 31, 2013.

We maintain an insurance policy covering auto insurance and medical expenses for executives issued by Grupo Nacional Provincial, S.A.B., an insurance company of which Alberto Bailleres González and Max MichelleMichel Suberville, who are also directors of FEMSA, and Juan Guichard Michel, who is an alternate director of FEMSA, are directors. The aggregate amount of premiums paid under these policies was approximately Ps. 5967 million, Ps. 6957 million and Ps. 7859 million in 2011, 20102013, 2012 and 2009,2011, respectively.

We, along with certain of our subsidiaries, spent Ps. 8692 million, Ps. 37124 million and Ps. 1386 million in the ordinary course of business in 2011, 20102013, 2012 and 2009,2011, respectively, in publicity and advertisement purchased from Grupo Televisa, S.A.B., a media corporation in which our Executive Chairman and Chief Executive Officer,of the Board, José Antonio Fernández Carbajal, and two of our Directors, Alberto Bailleres González and Michael Larson, serve as directors.

Coca-Cola FEMSA, in its ordinary course of business, purchased Ps. 1,2481,814 million, Ps. 1,2061,577 million and Ps. 1,0441,248 million in 2011, 2010,2013, 2012 and 2009,2011, respectively, in juices from subsidiaries of Jugos del Valle.

In October 2011, Coca-Cola FEMSA executed certain agreements with affiliates of Grupo Tampico to acquire specific products and services such as plastic cases, certain truck and car brands, as well as auto parts, exclusively for the territories of Grupo Tampico, whichTampico. The agreements provide for certain preferences to be elected as suppliers in Coca-Cola FEMSA’s suppliers’ bidding processes.

FEMSA Comercio, in its ordinary course of business, purchased Ps. 2,2702,860 million, Ps. 2,0182,394 million and Ps. 1,7332,270 million in 2011, 2010,2013, 2012 and 2009,2011, respectively, in baked goods and snacks for its stores from subsidiaries of Bimbo, of which Ricardo Guajardo Touché, one of FEMSA’s directors, is a director.and Daniel Servitje Montull, one of Coca-Cola FEMSA’s directors, are directors. FEMSA Comercio also purchased Ps. 316808 million, Ps. 408 million and Ps. 126316 million in 20112013, 2012 and 2010,2011, respectively, in juices from subsidiaries of Jugos del Valle. These purchases were entered into in the ordinary course of business, and we believe they were made on terms comparable to those that could be obtained in arm’s length negotiations with unaffiliated third parties.

José Antonio Fernández Carbajal, Eva Maria Garza Lagüera Gonda, Mariana Garza Lagüera Gonda, Ricardo Guajardo Touché, Carlos Salazar Lomelín, Alfonso Garza Garza and Armando Garza Sada, who are directors or alternate directors of FEMSA, are also members of the board of directors of ITESM, which is a prestigious university system with headquarters in Monterrey, Mexico that routinely receives donations from FEMSA and its subsidiaries. For the years ended December 31, 2011, 2010,2013, 2012 and 2009,2011, donations to ITESM amounted to Ps. 8178 million, Ps. 63109 million and Ps. 7281 million, respectively.

José Antonio Fernández Carbajal, Carlos Salazar Lomelín, Alfonso Garza Garza, Federico Reyes Garcia, and Javier Astaburuaga Sanjines, who are directors, alternate directors and senior officers of FEMSA, are also members of the board of directors of Fundación FEMSA, A.C., which is a social investment instrument for communities in Latin America. For the years ended December 31, 2013, 2012 and 2011, donations to Fundación FEMSA, A.C. amounted to Ps. 27 million, Ps. 864 million and Ps. 46 million, respectively.

Business Transactions between Coca-Cola FEMSA, FEMSA and The Coca-Cola Company

Coca-Cola FEMSA regularly engages in transactions with The Coca-Cola Company and its affiliates. Coca-Cola FEMSA purchases all of its concentrate requirements forCoca-Cola trademark beverages from The Coca-Cola Company. Total payments byexpenses charged to Coca-Cola FEMSA toby The Coca-Cola Company for concentrates were approximately Ps. 21,18322,988 million, Ps. 19,37123,886 million and Ps. 16,86320,882 million in 2013, 2012 and 2011, 2010, and 2009, respectively.

Coca-Cola FEMSA and The Coca-Cola Company pay and reimburse each other for marketing expenditures. The Coca-Cola Company also contributes to Coca-Cola FEMSA’s coolers, bottles and casescase investment program. Coca-Cola FEMSA received contributions to its marketing expenses and the coolers investment program of Ps. 2,5614,206 million, Ps. 2,3863,018 million and Ps. 1,9452,595 million in 2013, 2012 and 2011, 2010, and 2009, respectively.

In December 2007 and in May 2008, Coca-Cola FEMSA sold most of its proprietary brands to The Coca-Cola Company. The proprietary brands are now being licensed back to Coca-Cola FEMSA by The Coca-Cola Company pursuant to Coca-Cola FEMSA’s bottler agreements. The December 2007 transaction was valued at US$ 48 million and the May 2008 transaction was valued at US$ 16 million. Coca-Cola FEMSA believes that both of these transactions were conducted on an arm’s length basis. Revenues from the sale of proprietary brands realized in prior years in which Coca-Cola FEMSA has a significant continuing involvement are deferred and amortized against the related costs of future sales over the estimated sales period. The balance to be amortized amounted to Ps. 30237 million, Ps. 54798 million and Ps. 616302 million as of December 31, 2013, 2012 and 2011, 2010,respectively. The short-term portions to be amortized amounted to Ps. 37 million, Ps. 61 million and 2009,Ps. 197 million as of December 31, 2013, 2012 and 2011, respectively. The short-term portions are included in other current liabilities as of December 31, 2011, 2010, and 2009, and amounted to Ps. 197 million, Ps. 276 million, and Ps. 203 million, respectively.liabilities. The long-term portions are included in other liabilities.

In Argentina, Coca-Cola FEMSA purchases a portion of its pre-formed plastic ingot requirements for producing plastic bottles and all ofingots, as well as its returnable plastic bottle requirementsbottles from Embotelladora del Atlántico S.A., a local subsidiary of Embotelladora Andina, S.A., a Coca-Cola bottler with operations in Argentina, Chile and Brazil in which The Coca-Cola Company has a substantial interest.

In Argentina, Coca-Cola FEMSA mainly uses High Fructose Corn Syrup that Coca-Cola FEMSA purchases from several different local suppliers as a sweetener in its products. Coca-Cola FEMSA purchases glass bottles, plastic cases and other raw materials from several domestic sources. Coca-Cola FEMSA purchases pre-formed plastic ingots, as well as returnable plastic bottles, at competitive prices from Embotelladora del Atlántico S.A., a local subsidiary of Embotelladora Andina S.A., a bottler of The Coca-Cola Company with operations in Argentina, Chile and Brazil, and other local suppliers. Coca-Cola FEMSA also acquires pre-formed plastic ingots from ALPLA Avellaneda S.A. and other suppliers.

In November 2007, Administración S.A.P.I., a Mexican company owned directly or indirectly by Coca-Cola FEMSA and The Coca-Cola Company, acquired 100% of the shares of capital stock of Jugos del Valle. The business of Jugos del Valle in the United States was acquired and sold by The Coca-Cola Company. In June 2008, Administración S.A.P.I. and Jugos del Valle (surviving company) were merged. Subsequently,

Coca-Cola FEMSA, and The Coca-Cola Company and all Mexican and BrazilianCoca-Cola bottlers entered into a joint business for the Mexican and the Brazilian operations, respectively, of Jugos del Valle, through transactions completed during 2008.Valle. Taking into account the participation held by Grupo Yoli, as of April 4, 2014 Coca-Cola FEMSA currently holdsheld an interest of 24.0%26.2% in the Mexican joint business and approximately 19.7% in the Brazilian joint business. Jugos del Valle sells fruit juice-based beverages and fruit derivatives. In August 2010, Coca-Cola FEMSA distributesacquired from The Coca-Cola Company, along with other Brazilian Coca-Cola bottlers, Leão Alimentos, manufacturer and distributor of the Matte Leao tea brand. In January 2013, Coca-Cola FEMSA’s Brazilian joint business of Jugos del Valle linemerged with Leão Alimentos. Taking into account Coca-Cola FEMSA’s participation and the participations held by Companhia Fluminense and Spaipa, as of juice-based beveragesApril 4, 2014, Coca-Cola FEMSA had a 26.1% indirect interest in Brazil and its territoriesLeao Alimentos in South America.Brazil.

In February 2009, Coca-Cola FEMSA acquired with The Coca-Cola Company theBrisa bottled water business in Colombia from Bavaria, S.A., a subsidiary of SABMiller.SABMiller plc. Coca-Cola FEMSA acquired the production assets and the rights to distribute in thedistribution territory, and The Coca-Cola Company acquired theBrisa brand. Coca-Cola FEMSA and The Coca-Cola Company equally shared in paying the purchase price of US$ 92 million. Following a transition period, in June 2009, Coca-Cola FEMSA started to sell and distribute theBrisa portfolio of products in Colombia.

In May 2009, Coca-Cola FEMSA completed a transaction to develop theCrystal trademark water business in Brazil with The Coca-Cola Company.

In August 2010, Coca-Cola FEMSA acquired from The Coca-Cola Company along with other BrazilianCoca-Colabottlers the business operations of theMatte Leãotea brand. As of April 20, 2012 Coca-Cola FEMSA had a 19.4% indirect interest in theMatte Leão business in Brazil.

In September 2010, FEMSA sold Promotora de Marcas Nacionales, S. de R.L. de C.V. to The Coca-Cola Company. Promotora de Marcas Nacionales, S. de R.L. de C.V. was the owner of theMundet brands of soft drinks in Mexico.

In March 2011, Coca-Cola FEMSA, together with The Coca-Cola Company and through Compañía Panameña de Bebidas, S.A.P.I. de C.V., acquired Estrella Azul, a Panamanian conglomerate that participates in the dairy and juice-based beverage categories in Panama. Coca-Cola FEMSA will continuecontinues to develop this business with The Coca-Cola Company.

In FebruaryMarch 2011, Coca-Cola FEMSA entered along with The Coca-Cola Company, through Compañía Panameña de Bebidas, S.A.P.I. de C.V., into several credit agreements, or the Credit Facilities, the proceeds of which were used to lend an aggregate amount of US$ 112.3 million to Estrella Azul. Subject to certain events which could have led to an acceleration of payments, the principal balance of the Credit Facilities was payable in one installment on March 24, 2021. In March 2014, these Credit Facilities were paid in full.

In August 2012, Coca-Cola FEMSA announced that it had entered intoacquired, throughJugos del Valle, an indirect participation in Santa Clara Mercantil de Pachuca, S.A. de C.V., or Santa Clara, a 12-month exclusivity agreementproducer of milk and dairy products in Mexico. As of April 4, 2014, Coca-Cola FEMSA held an indirect participation of 26.2% in Santa Clara.

On January 25, 2013, Coca-Cola FEMSA closed the transaction with The Coca-Cola Company to evaluate the potential acquisition byacquire a 51% non-controlling majority stake in CCBPI for US$ 688.5 million (Ps. 8,904 million) in an all-cash transaction. Coca-Cola FEMSA of a controlling

ownershiphas an option to acquire the remaining 49% stake in CCBPI at any time during the bottling operations owned byseven years following the closing date. Coca-Cola FEMSA also has a put option to sell its ownership in CCBPI to The Coca-Cola Company incommencing on the Philippines. Both parties believe thatfifth anniversary of the closing date and ending on the sixth anniversary of the closing date. Coca-Cola FEMSA’s expertiseFEMSA currently manages the day-to-day operations of the business; however, during a four-year period ending January 25, 2017 the business plan and successful track record operating in fragmented markets and emerging economies couldother operational decisions must be effectively deployed in such territory, and contribute significantly toward expanding the penetration of, and consumer preference for,taken jointly with The Coca-Cola Company’s brands in that market. This exclusivity agreement does not require either party to enter into any transaction, and there can be no assurances that a definitive agreement will be executed.Company. Coca-Cola FEMSA currently recognizes the results of CCBPI using the equity method.

ITEM 8.FINANCIAL INFORMATION

Consolidated Financial Statements

See pages F-1 through F-144,F-188, incorporated herein by reference.

Dividend Policy

For a discussion of our dividend policy, seeSee “Item 3. Key Information—Dividends” and “Item 10. Additional Information.”

Legal Proceedings

We are party to various legal proceedings in the ordinary course of business. Other than as disclosed in this annual report, we are not currently involved in any litigation or arbitration proceeding, including any proceeding that is pending or threatened of which we are aware, which we believe will have, or has had, a material adverse effect on our company. Other legal proceedings that are pending against or involve us and our subsidiaries are incidental to the conduct of our and their business. We believe that the ultimate disposition of such other proceedings individually or on an aggregate basis will not have a material adverse effect on our consolidated financial condition or results from operations.results.

Coca-Cola FEMSA

Mexico

Antitrust Matters

During 2000, the CFC,CFCE, pursuant to complaints filed by PepsiCo.PepsiCo and certain of its bottlers in Mexico, began an investigation of The Coca-Cola Company Export Corporation (TCECC) and itsthe Mexican Coca-Cola bottlers for alleged monopolistic practices through exclusivity arrangements with certain retailers.

Nine of Coca-Cola FEMSA’s Mexican subsidiaries, including those that it acquired as a result of its merger with Grupo CIMSA, Grupo Tampico’s beverage division, and Grupo Fomento Queretano, are involved in this matter. After the corresponding legal proceedings in Mexico in 2008, a Mexican Federal Court rendered a finalan adverse judgment against twothree out of the eightCoca-Cola FEMSA’s nine Mexican subsidiaries involved in the proceedings, (which total number includes the beverage divisions of Grupo CIMSA and Grupo Tampico), upholding a fine of approximately Ps. 10.5 million imposed by the CFCCFCE on each of the twothree subsidiaries and ordering the immediate suspension of such practices of alleged exclusivity arrangements and conditional dealing.dealings. On August 7, 2012, the court dismissed and denied an appeal that Coca-Cola FEMSA filed on behalf of Grupo Fomento Queretano, which had received an adverse judgment. Coca-Cola FEMSA filed a motion for reconsideration on September 12, 2012 which was resolved on March 22, 2013 confirming the Ps.10.5 million fine imposed by the CFCE. With respect to the complaints against the remaining six subsidiaries, (including the beverage divisions of Grupo CIMSA and Grupo Tampico), a final favorable resolution was rendered in the Mexican Federal Court on June 9, 2010. In March 2011,and, consequently, the CFC dropped allCFCE withdrew the fines against and ruled in favor of allsix of the involvedCoca-Cola FEMSA’s subsidiaries on the grounds of insufficient evidence to prove individual and specific liability in the alleged antitrust violations. These resolutions are

In addition, among the companies involved in the 2000 complaint filed by PepsiCo and other bottlers in Mexico, were some of Coca-Cola FEMSA’s less significant subsidiaries acquired with the Grupo Yoli merger. On June 30, 2005, the CFCE imposed a fine on one of Coca-Cola FEMSA’s subsidiaries for approximately Ps.10.5 million. A motion for reconsideration on this matter was filed on September 21, 2005, which was resolved by the CFCE confirming the original resolution on December 1, 2005. Anamparo claim was filed against said resolution and a Federal Court issued a favorable resolution in Coca-Cola FEMSA’s benefit. Both the CFCE and PepsiCo filed appeals against said resolution and a Circuit Court in Acapulco, Guerrero resolved to request the CFCE to issue a new resolution regarding the Ps.10.5 million fine. CFCE then fined Coca-Cola FEMSA’s subsidiary again, for the same amount. A newamparo claim was filed against said resolution. On May 17, 2012, such newamparo claim was resolved, again in favor of one of Coca-Cola FEMSA’s subsidiaries, requesting the CFCE to recalculate the amount of the fine. The CFCE maintained the amount of the fine in a new resolution which Coca-Cola FEMSA challenged through a newamparoclaim filed on July 31, 2013 before a District Judge in Acapulco, Guerrero and is awaiting final and unappealable.resolution.

In February 2009, the CFCCFCE began a new investigation of alleged monopolistic practices consisting of sparkling beverage sales subject to exclusivity agreements and the granting of discounts and/or benefits in exchange for exclusivity arrangements with certain retailers. In December 2011, the CFCCFCE closed this investigation on the grounds of insufficient evidence of monopolistic practices by The Coca-Cola Company and its bottlers. However, on February 9, 2012 the plaintiff appealed the decision of the CFC.CFCE. The CFCCFCE confirmed its initial ruling. In a related case, a Circuit Court has not yet ruled on whether to accept or denythat the appeal.

Central America

Antitrust Matters in Costa Rica

During August 2001, theComisión para Promover la Competencia in Costa Rica (Costa Rican Antitrust Commission), pursuant to a complaint filed by PepsiCo. and its bottler in Costa Rica, initiated an investigationCFCE must reexamine part of the sales practices of The Coca-Cola Company and Coca-Cola FEMSA’s Costa Rican subsidiary for alleged monopolistic practices in retail distribution, including sales exclusivity arrangements. A ruling from the Costa Rican Antitrust Commission was issued in July 2004, which found Coca-Cola FEMSA’s subsidiary in Costa Rica engaged in monopolistic practices with respect to exclusivity arrangements, pricing and the sharing of coolers under certain limited circumstances and imposedevidence originally provided by a fine of US$ 130,000 (approximately Ps. 1.5 million). The court dismissed Coca-Cola FEMSA’s appeal of the Costa Rican Antitrust Commission’s ruling. On August 30, 2011, Coca-Cola FEMSA appealed the court’s dismissal before the Supreme Court, but the Supreme Court affirmed the dismissal on December 1, 2011. Notwithstanding the above, this matter will not have a material adverse effect on Coca-Cola FEMSA’s financial condition or results of operations because Coca-Cola FEMSA has already paid the Costa Rican Antitrust Commission’s fine andplaintiff. It is currently complying with its resolution.

In November 2004,Ajecen del Sur S.A.,unclear how the bottler ofBig Cola in Costa Rica, filed a complaint before the Costa Rican Antitrust Commission related to monopolistic practices in retail distribution and exclusivity agreements against The Coca-Cola Company and Coca-Cola FEMSA’s Costa Rican subsidiary. The Costa Rican Antitrust Commission decided to pursue an investigation, but has issued a final resolution in Coca-Cola FEMSA’s favor imposing no fine.

Colombia

Labor Matters

During July 2001, a labor union and several individuals from the Republic of Colombia filed a lawsuit in the U.S. District Court for the Southern District of Florida against certain of Coca-Cola FEMSA’s subsidiaries. The plaintiffs alleged that the subsidiaries engaged in wrongful acts against the labor union and its members in Colombia, including kidnapping, torture, death threats and intimidation. The complaint alleges claims under the U.S. Alien Tort Claims Act, Torture Victim Protection Act, Racketeer Influenced and Corrupt Organizations Act and state tort law and seeks injunctive and declaratory relief and damages of more than US$ 500 million, including treble and punitive damages and the cost of the suit, including attorney fees. In September 2006, the federal district court dismissed the complaint with respect to all claims. The plaintiffs appealed and in August 2009, the Appellate Court affirmed the decision in favor of Coca-Cola FEMSA’s subsidiaries. The plaintiffs moved for a rehearing, and in September 2009, the rehearing motion was denied. Plaintiffs attempted to seek reconsiderationen banc, but so far, the court has not considered it.

Venezuela

Tax Matters

In 1999, some of Coca-Cola FEMSA’s Venezuelan subsidiaries received notice of indirect tax claims asserted by the Venezuelan tax authorities. These subsidiaries have taken the appropriate measures against these claims at the administrative level and filed appeals with the Venezuelan courts. The claims currently amount to approximately US$ 21.1 million (approximately Ps. 250 million). Coca-Cola FEMSA has certain rights to indemnification from Venbottling Holding, Inc., a former shareholder of Panamco and The Coca-Cola Company, for a substantial portion of the claims. Coca-Cola FEMSA does not believe that the ultimate resolution of these casesCFCE will have a material adverse effect on its financial condition or results from operations.rule upon this appeal.

Brazil

Antitrust Matters

Several claims have been filed against Coca-Cola FEMSA by private parties that allege anticompetitive practices by Coca-Cola FEMSA’sits Brazilian subsidiaries. The plaintiffs are Ragi (Dolly), a Brazilian producer of “B Brands,” and PepsiCo.PepsiCo, alleging anticompetitive practices by Spal Indústria Brasileira de Bebidas, S.A. and Recofarma Indústria do Amazonas Ltda. Of the four claims Dolly filed against Coca-Cola FEMSA, the only one remainingthat remained concerns a denial of access to common suppliers. The competent authorities established an administrative proceeding against Coca-Cola FEMSA’s Brazilian subsidiary and Coca-Cola Indústrias Ltda. for alleged unfair competition practices. In September 2013, the Administrative Council of Economic Defense, or CADE, issued a final decision dismissing the claim for lack of evidence.

Of the two claims made by PepsiCo, the first concerns exclusivity arrangements at the point of sale, and the second is an alleged corporate espionage allegation against the Pepsi bottler, BAESA, which the Ministry of Economy recommended to be dismissed for lack of evidence. Under Brazilian law, each of these claims could result in substantial monetary fines and other penalties, although Coca-Cola FEMSA believes eachpenalties. Regarding the claims made by Pepsico, in December 2012, the CADE issued a final decision dismissing the claim related to exclusivity arrangements at the point of sale. Also in December 2012, CADE issued a technical note advocating dismissal of the claims is without merit.claim related to an alleged corporate espionage against the Pepsi bottler, BAESA, for lack of evidence. In December 2013, CADE rendered a final decision dismissing the claim.

Significant Changes

Since December 31, 2011,Except as disclosed under “Recent Developments” in Item 5, no significant changes have occurred since the following significant change has occurred in our business, as described in more detail in “Item 5. Operating and Financial Review and Prospects—Recent Developments” and in Note 29 to our audited consolidated financial statements:

In February 2012, a wholly-owned subsidiary of Mitsubishi Corporation and Stichting Depositary PGGM Infrastructure Funds, a pension fund managed by PGGM, acquired the 45% interest held by FEMSA in the parent companiesdate of the Mareña Renovables Wind Power Farm. The sale of FEMSA’s participation as an investor will resultannual financial statements included in a gain.this annual report.

ITEM 9.THE OFFER AND LISTING

Description of Securities

We have three series of capital stock, each with no par value:

 

Series B Shares;

 

Series D-B Shares; and

 

Series D-L Shares.

Series B Shares have full voting rights, and Series D-B and D-L Shares have limited voting rights. The shares of our company are not separable and may be transferred only in the following forms:

 

B Units, consisting of five Series B Shares; and

 

BD Units, consisting of one Series B Share, two Series D-B Shares and two Series D-L Shares.

At our AGM held on March 29, 2007, our shareholders approved a three-for-one stock split in respect all of our outstanding capital stock.stock, which became effective in May 2007. Following the stock split, our total capital stock consists of 2,161,177,770 BD Units and 1,417,048,500 B Units. Our stock split also resulted in a three-for-one stock split of our ADSs. The stock-split was conducted on a pro-rata basis in respect of all holders of our shares and all ADS holders of record as of May 25, 2007, and the ratio of voting and non-voting shares was maintained, thereby preserving our ownership structure as it was prior to the stock-split.

On April 22, 2008, FEMSA shareholders approved a proposal to amend our bylaws in order to preserve the unit structure for our shares that has been in place since May 1998, and to maintain our existing share structure beyond May 11, 2008, absent further shareholder action.

Previously, our bylaws provided that on May 11, 2008, each Series D-B Share would automatically convert into one Series B Share with full voting rights, and each Series D-L Share would automatically convert into one Series L Share with limited voting rights. At that time:

 

the BD Units and the B Units would cease to exist and the underlying Series B Shares and Series L Shares would be separate; and

 

the Series B Shares and Series L Shares would be entitled to share equally in any dividend, and the dividend preferences of the Series D-B Shares and Series D-L Shares of 125% of any amount distributed in respect of each Series B Share existing prior to May 11, 2008, would be terminated.

However, following the April 22, 2008 shareholder approvals, these changes will no longer occur and instead our share and unit structure will remain unchanged, absent shareholder action, as follows:

 

the BD Units and the B Units will continue to exist; and

 

the dividend preferences of the Series D-B Shares and Series D-L Shares of 125% of any amount distributed in respect of each Series B Share will continue to exist.

The following table sets forth information regarding our capital stock as of March 31, 2012:2014:

 

  Number   Percentage of
Capital
 Percentage of
Full Voting

Rights
   Number       Percentage of    
Capital
     Percentage of    
Full Voting
Rights

Class

                 

Series B Shares (no par value)

   9,246,420,270     51.68  100   9,246,420,270    51.68%      100%

Series D-B Shares (no par value)

   4,322,355,540     24.16  0   4,322,355,540    24.16%          0%

Series D-L Shares (no par value)

   4,322,355,540     24.16  0   4,322,355,540    24.16%          0%

Total Shares

   17,891,131,350     100  100   17,891,131,350        100%      100%

Units

                 

BD Units

   2,161,177,770     60.40  23.47   2,161,177,770    60.40%   23.47%

B Units

   1,417,048,500     39.60  76.63   1,417,048,500    39.60%   76.63%

Total Units

   3,578,226,270     100  100   3,578,226,270        100%       100%

Trading Markets

Since May 11, 1998, ADSs representing BD Units have been listed on the NYSE, and the BD Units and the B Units have been listed on the Mexican Stock Exchange. Each ADS represents 10 BD Units deposited under the deposit agreement with the ADS depositary. As of March 30, 2012,31, 2014, approximately 58%51.5% of BD Units traded in the form of ADSs.

The NYSE trading symbol for the ADSs is “FMX” and the Mexican Stock Exchange trading symbols are “FEMSA UBD” for the BD Units and “FEMSA UB” for the B Units.

Fluctuations in the exchange rate between the Mexican peso and the U.S. dollar have affected the U.S. dollar equivalent of the Mexican peso price of our shares on the Mexican Stock Exchange and, consequently, have also affected the market price of our ADSs.See “Item 3. Key Information—Exchange Rate Information.”

Trading on the Mexican Stock Exchange

The Mexican Stock Exchange, located in Mexico City, is the only stock exchange in Mexico. Founded in 1907, it is organized as asociedad anónima bursátil. Trading on the Mexican Stock Exchange takes place principally through automated systems and is open between the hours of 9:30 a.m. and 4:00 p.m. Eastern Time, each business day. Trades in securities listed on the Mexican Stock Exchange can also be effected off the exchange. The Mexican Stock Exchange operates a system of automatic suspension of trading in shares of a particular issuer as a

means of controlling excessive price volatility, but under current regulations this system does not apply to securities such as the BD Units that are directly or indirectly (for example, in the form of ADSs) quoted on a stock exchange (including for these purposes the NYSE) outside Mexico.

Settlement is effected three business days after a share transaction on the Mexican Stock Exchange. Deferred settlement, even by mutual agreement, is not permitted without the approval of theComisión Nacional Bancaria y de Valores, or CNBV. Most securities traded on the Mexican Stock Exchange, including ours, are on deposit withS.D. Indeval Instituto para el Depósito de Valores S.A. de C.V., which we refer to as Indeval, a privately owned securities depositary that acts as a clearinghouse for Mexican Stock Exchange transactions.

Price History

The following tables set forth, for the periods indicated, the reported high, low and closing sale prices and the average daily trading volumes for the B Units and BD Units on the Mexican Stock Exchange and the reported high, low and closing sale prices and the average daily trading volumes for the ADSs on the NYSE.

 

  B Units(1)   B Units(1) 
  Nominal pesos   Close  US$(4)   Average Daily
Trading Volume

(Units)
   Nominal pesos   Close  US$(4)   Average Daily
Trading Volume
(Units)
 
  High(2)   Low(2)   Close(3)   FX rate    High(2)   Low(2)   Close(3)   

2007

   42.33     31.79     37.00     10.92     3.39     1,814  

2008

   46.00     32.00     34.99     13.83     2.53     7,286  

2009

   57.00     30.50     55.00     13.06     4.21     300     57.00     30.50     55.00     4.21     300  

2010

               57.99     44.00     57.98     4.68     1,629  

2011

   81.00     50.00     78.05     5.59     1,500  

2012

          

First Quarter

   55.00     44.00     48.50     12.30     3.94     1,900     82.00     75.00     80.50     6.28     872  

Second Quarter

   51.00     45.05     49.97     12.83     3.89     1,881     97.00     83.00     97.00     7.17     140  

Third Quarter

   51.99     47.50     50.50     12.63     4.00     1,364     94.00     89.70     91.49     6.95     3,615  

Fourth Quarter

   57.99     49.50     57.98     12.38     4.68     1,629     99.00     88.50     99.00     7.65     2,033  

2011

            

2013

          

First Quarter

   57.99     50.00     51.50     11.92     4.32     2,062     121.80     99.00     117.00     9.50     1,046  

Second Quarter

   58.00     51.50     58.00     11.72     4.95     975     126.00     102.00     115.23     8.87     5,266  

Third Quarter

   71.00     59.00     71.00     13.77     5.16     2,597     120.00     107.00     114.00     8.67     4,260  

Fourth Quarter

   81.00     78.05     78.05     13.96     5.59     795     111.00     102.00     106.00     8.09     74,261  

October

   81.00     79.00     79.00     13.17     6.00     1,880     111.00     103.00     106.00     8.15     8,373  

November

   79.00     79.00     79.00     13.62     5.80     975     104.00     102.00     104.00     7.93     8,781  

December

   78.05     78.05     78.05     13.95     5.59     8,300     106.30     103.00     106.00     8.09     260,463  

2012

            

2014

          

January

   78.00     75.00     75.00     13.04     5.75     3,182     106.90     103.00     103.00     7.71     2,168  

February

   76.00     75.00     76.00     12.79     5.94     807     106.48     104.00     106.48     8.05     101  

March

   82.00     80.50     80.50     12.81     6.28     167     106.00     106.00     106.00     8.12     484  

First Quarter

   82.00     75.00     80.50     12.81     6.28     872     106.90     103.00     106.00     8.12     271  

 

(1)The prices and average daily trading volume for the B Units were taken from Bloomberg and reflect our 3:1 stock split, which was effective May 25, 2007.

 

(2)High and low closing prices for the periods presented.

 

(3)Closing price on the last day of the periods presented.

 

(4)Represents the translation from Mexican pesos to U.S. dollars of the closing price of the B Units on the last day of the periods presented based on the noon buying rate for the purchase of U.S. dollars, as reported by the U.S. Federal Reserve Bank of New YorkBoard using the period-end exchange rate.

  BD Units(1)   BD Units(1) 
  Nominal pesos   Close  US$(4)   Average  Daily
Trading Volume
(Units)
   Nominal pesos   Close  US$(4)   Average Daily
Trading Volume
(Units)
 
  High(2)   Low(2)   Close(3)   FX rate    High(2)   Low(2)   Close(3)   

2007

   48.58     32.73     41.70     10.92     3.82     3,889,800  

2008

   49.19     26.10     41.37     13.83     2.99     3,089,044  

2009

   63.20     30.49     62.65     13.06     4.80     3,011,747     63.20     30.49     62.65     4.80     3,011,747  

2010

               71.21     53.22     69.32     5.60     3,177,203  

2011

   97.80     64.01     97.02     6.95     2,709,323  

2012

        

First Quarter

   64.39     53.33     59.03     12.30     4.80     4,213,385     105.33     88.64     105.33     8.22     2,865,624  

Second Quarter

   58.94     53.22     55.68     12.83     4.34     3,066,006     121.25     105.73     119.03     8.80     1,955,790  

Third Quarter

   66.14     55.79     63.66     12.63     5.04     3,526,727     121.27     108.26     118.56     9.01     2,162,873  

Fourth Quarter

   71.21     62.58     69.32     12.38     5.60     3,177,203     130.64     116.41     129.31     9.99     2,135,503  

2011

            

2013

        

First Quarter

   70.61     64.01     69.85     11.92     5.86     2,562,803     147.24     129.11     138.97     11.28     2,359,740  

Second Quarter

   77.79     70.52     77.79     11.72     6.64     2,546,271     151.72     121.59     131.31     10.11     3,025,003  

Third Quarter

   91.39     75.28     90.16     13.77     6.55     3,207,475     135.12     123.61     127.00     9.65     3,417,003  

Fourth Quarter

   97.80     87.05     97.02     13.96     6.95     2,499,269     131.76     117.05     126.40     9.65     3,133,631  

October

   94.80     88.26     89.40     13.17     6.79     2,491,967     131.76     118.33     122.05     9.39     2,704,219  

November

   92.76     87.05     92.76     13.62     6.81     3,160,130     126.10     117.05     125.94     9.61     3,158,088  

December

   97.80     90.07     97.02     13.95     6.95     1,877,181     128.16     120.92     126.40     9.65     3,602,998  

2012

            

2014

      

January

   98.04     88.64     91.33     13.04     7.00     2,777,054     126.17     119.68     123.03     9.21     3,137,376  

February

   96.59     92.65     94.47     12.79     7.38     3,352,297     121.13     112.88     113.49     8.58     2,500,455  

March

   105.33     93.98     105.33     12.81     8.22     2,494,913     122.05     109.62     121.61     9.31     3,516,369  

First Quarter

   105.33     88.64     105.33     12.81     8.22     2,865,624     126.17     109.62     121.61     9.31     3,063,251  

 

(1)The prices and average daily trading volume for the BD Units were taken from Bloomberg and reflect our 3:1 stock split, which was effective May 25, 2007.

 

(2)High and low closing prices for the periods presented.

 

(3)Closing price on the last day of the periods presented.

 

(4)Represents the translation from Mexican pesos to U.S. dollars of the closing price of the BD Units on the last day of the periods presented based on the noon buying rate for the purchase of U.S. dollars, as reported by the U.S. Federal Reserve Bank of New YorkBoard using the period-end exchange rate.

  ADSs(1)   ADSs(1) 
  U.S. dollars   Average  Daily
Trading Volume
(ADSs)
   U.S. dollars   Average Daily
Trading Volume
(ADSs)
 
  High(2)   Low(2)   Close(3)     High(2)   Low(2)   Close(3)   

2007

   44.42     29.96     38.17     1,350,303  

2008

   49.39     19.25     30.13     1,321,098  

2009

   49.00     19.91     47.88     1,188,775     49.00     19.91     47.88     1,188,775  

2010

           57.38     40.49     55.92     534,197  

2011

   73.00     52.67     69.71     553,338  

2012

      

First Quarter

   82.27     52.95     82.27     525,762  

Second Quarter

   89.25     77.19     89.25     567,603  

Third Quarter

   92.26     82.31     91.98     554,361  

Fourth Quarter

   101.70     88.56     100.70     494,332  

2013

      

First Quarter

   50.01     40.82     47.53     1,394,455     114.91     101.30     113.50     581,561  

Second Quarter

   48.14     40.49     42.89     854,938     124.96     91.41     103.19     698,259  

Third Quarter

   52.09     42.78     50.43     752,792     106.11     92.57     97.09     565,178  

Fourth Quarter

   57.38     49.89     55.92     534,197     100.23     88.66     97.87     571,771  

October

   55.05     49.89     54.91     762,224     100.23     91.65     93.30     580,349  

November

   56.83     53.89     56.55     498,769     94.95     88.66     94.95     622,126  

December

   57.38     55.46     55.92     350,353     97.99     92.24     97.87     514,419  

2011

        

First Quarter

   58.93     52.67     58.70     523,823  

Second Quarter

   66.49     59.60     66.49     519,035  

Third Quarter

   73.00     61.34     64.82     641,559  

Fourth Quarter

   72.23     61.73     69.71     527,067  

October

   72.23     64.36     67.05     634,239  

November

   68.92     61.73     68.21     560,506  

December

   69.77     64.81     69.71     386,457  

2012

        

2014

      

January

   70.52     67.47     70.52     591,823     96.94     89.89     90.24     613,353  

February

   75.18     72.47     73.60     482,579     91.20     85.00     85.62     730,915  

March

   82.27     72.56     82.27     504,965     93.24     82.59     93.24     637,430  

First Quarter

   82.27     52.95     82.27     525,762     96.94     82.59     93.24     658,259  

 

(1)Each ADS is comprised of 10 BD Units. Prices and average daily trading volume were taken from Bloomberg and reflect our 3:1 stock split, which was effective May 25, 2007.

 

(2)High and low closing prices for the periods presented.

 

(3)Closing price on the last day of the periods presented.

ITEM 10.ADDITIONAL INFORMATION

Bylaws

The following is a summary of the material provisions of our bylaws and applicable Mexican law. Our bylaws were last amended on April 22, 2008. For a description of the provisions of our bylaws relating to our board of directors and executive officers see, See “Item 6. Directors, Senior Management and Employees.”

Organization and Registry

We are asociedad anónima bursátil de capital variable organized in Mexico under theLey General de Sociedades Mercantiles(Mexican General Corporations LawLaw) and the Mexican Securities Law. We were incorporated in 1936 under the name Valores Industriales, S.A., as asociedad anónima, and are currently named Fomento Económico Mexicano, S.A.B. de C.V. We are registered in theRegistro Público de la Propiedad y del Comercio(Public Registry of Property and Commerce) of Monterrey, Nuevo León.

Voting Rights and Certain Minority Rights

Each Series B Share entitles its holder to one vote at any of our ordinary or extraordinary general shareholders meetings. Our bylaws state that the board of directors must be composed of no more than 21 members.members, at least 25% of whom must be independent. Holders of Series B Shares are entitled to elect at least 11 members of our board of directors. Holders of Series D Shares are entitled to elect five members of our board of directors. Our bylaws also contemplate that, should a conversion of the Series D-L Shares to Series L Shares occur pursuant to the vote of our Series D-B and Series D-L shareholders at special and extraordinary shareholders meetings, the holders of Series D-L shares (who would become holders of newly-issued Series L Shares) will be entitled to elect two members of the board of directors. None of our shares has cumulative voting rights, which is a right not regulated under Mexican law.

Under our bylaws, the holders of Series D Shares are entitled to vote at extraordinary shareholders meetings called to consider any of the following limited matters: (1) the transformation from one form of corporate organization to another, other than from a company with variable capital stock to a company without variable capital stock or vice versa, (2) any merger in which we are not the surviving entity or with other entities whose principal corporate purposes are different from those of our company or our subsidiaries, (3) change of our jurisdiction of incorporation, (4) dissolution and liquidation and (5) the cancellation of the registration of the Series D Shares or Series L Shares in the Mexican Stock Exchange or in any other foreign stock market where listed, except in the case of the conversion of these shares as provided for in our bylaws.

Holders of Series D Shares are also entitled to vote on the matters that they are expressly authorized to vote on by the Mexican Securities Law and at any extraordinary shareholders meeting called to consider any of the following matters:

 

To approve a conversion of all of the outstanding Series D-B Shares and Series D-L Shares into Series B shares with full voting rights and Series L Shares with limited voting rights, respectively.

 

To agree to the unbundling of their share Units.

This conversion and/or unbundling of shares would become effective two (2) years after the date on which the shareholders agreed to such conversion and/or unbundling.

Under Mexican law, holders of shares of any series are entitled to vote as a class in a special meeting governed by the same rules that apply to extraordinary shareholders meetings on any action that would have an effect on the rights of holders of shares of such series. There are no procedures for determining whether a particular proposed shareholder action requires a class vote, and Mexican law does not provide extensive guidance on the criteria to be applied in making such a determination.

The Mexican Securities Law, the Mexican General Corporations Law and our bylaws provide for certain minority shareholder protections. These minority protections include provisions that permit:

 

holders of at least 10% of our outstanding capital stock entitled to vote, including in a limited or restricted manner, to require the chairman of the board of directors or of the Audit or Corporate Practices Committees to call a shareholders’ meeting;

 

holders of at least 5% of our outstanding capital stock, including limited or restricted vote, may bring an action for liabilities against our directors, the secretary of the board of directors or the relevantcertain key officers;

 

holders of at least 10% of our outstanding capital stock who are entitled to vote, including limited or restricted vote, at any shareholders meeting to request that resolutions with respect to any matter on which they considered they were not sufficiently informed be postponed;

 

holders of 20% of our outstanding capital stock to oppose any resolution adopted at a shareholders meeting in which they are entitled to vote, including limited or restricted vote, and file a petition for a court order to suspend the resolution temporarily within 15 days following the adjournment of the meeting at which the action was taken, provided that (1) the challenged resolution violates Mexican law or our bylaws, (2) the opposing shareholders neither attended the meeting nor voted in favor of the challenged resolution and (3) the opposing shareholders deliver a bond to the court to secure payment of any damages that we may suffer as a result of suspending the resolution in the event that the court ultimately rules against the opposing shareholder; and

 

holders of at least 10% of our outstanding capital stock who are entitled to vote, including limited or restricted vote, to appoint one member of our board of directors and one alternate member of our board of directors.

Shareholders Meetings

General shareholders meetings may be ordinary meetings or extraordinary meetings. Extraordinary meetings are those called to consider certain matters specified in Article 182 and 228 BIS of the Mexican General Corporations Law, Articles 53 and 108(II) of the Mexican Securities Law and in our bylaws. These matters include: amendments to our bylaws, liquidation, dissolution, merger, spin-off and transformation from one form of corporate organization to another, issuance of preferred stock and increases and reductions of the fixed portion of our capital stock. In addition, our bylaws require ana general shareholders’ extraordinary meeting to consider the cancellation of the registration of shares with the Mexican Registry of Securities, or RNV or with other foreign stock exchanges on which our shares may be listed, the amortization of distributable earnings into capital stock, and an increase in our capital stock in terms of the Mexican Securities Law. General meetings called to consider all other matters, including increases or decreases affecting the variable portion of our capital stock, are ordinary meetings. An ordinary meeting must be held at least once each year within the first four months following the end of the preceding fiscal year. Holders of BD Units or B Units are entitled to attend all shareholders meetings of the Series B Shares and Series D Shares and to vote on matters that are subject to the vote of holders of the underlying shares.

The quorum for an ordinary shareholders meeting on first call is more than 50% of the Series B Shares, and action may be taken by a majority of the Series B Shares represented at the meeting. If a quorum is not available, a second or subsequent meeting may be called and held by whatever number of Series B Shares is represented at the meeting, at which meeting action may be taken by a majority of the Series B Shares that are represented at the meeting.

The quorum for an extraordinary shareholders meeting is at least 75% of the shares entitled to vote at the meeting, and action may be taken by a vote of the majority of all the outstanding shares that are entitled to vote. If a quorum is not available, a second meeting may be called, at which the quorum will be the majority of the outstanding capital stock entitled to vote, and actions will be taken by holders of the majority of all the outstanding capital stock entitled to vote.

Shareholders meetings may be called by the board of directors, the audit committee or the corporate practices committee and, under certain circumstances, a Mexican court. HoldersAdditionally, holders of 10% or more of our capital stock may require the chairman of the board of directors, or the chairman of the audit or corporate practices committees to call a shareholders meeting. A notice of meeting and an agenda must be published in thePeriódico Oficial del Estado de Nuevo León (Official State Gazette of Nuevo León, or the Official State Gazette) or a newspaper of general circulationdistribution in Monterrey, Nuevo León, Mexico at least 15 days prior to the date set for the meeting. Notices must set forth the place, date and time of the meeting and the matters to be addressed and must be signed by whoever convened the meeting. Shareholders meetings will be deemed validly held and convened without a prior notice or publication wheneveronly to the extent that all the shares representing our capital stock are fully represented. All relevant information relating to the shareholders meeting must be made available to shareholders starting on the date of publication of the notice.notice involving such shareholders meeting. To attend a meeting, shareholders must deposit their shares with the company or with Indeval or an institution for the deposit of securities prior to the meeting as indicated in the notice. If entitled to attend a meeting, a shareholder may be represented by an attorney-in-fact.

In addition to the provisions of the Mexican General Corporations Law, the ordinary shareholders meeting shall be convened to approve any transaction that, in a fiscal year, represents 20% or more of the consolidated assets of the company as of the immediately prior quarter, whether such transaction is executed in one or several operations.operations, to the extent that, according to the nature of such transactions, they may be deemed the same. All shareholders shall be entitled to vote on in such ordinary shareholders meeting, including those with limited or restricted voting rights.

Dividend Rights

At the AGM, the board of directors submits the financial statements of the company for the previous fiscal year, together with a report thereon by the board of directors. Once the holders of Series B Shares have approved the financial statements, they determine the allocation of our net profits for the preceding year. Mexican law requires the allocation of at least 5% of net profits to a legal reserve, which is not subsequently available for distribution, until the amount of the legal reserve equals 20% of our paid in capital stock. Thereafter, the holders of Series B Shares may determine and allocate a certain percentage of net profits to any general or special reserve, including a reserve for open-market purchases of our shares. The remainder of net profits is available for distribution in the form of dividends to the shareholders. Dividends may only be paid if net profits are sufficient to offset losses from prior fiscal years.

Our bylaws provide that dividends will be allocated among the shares outstanding and fully paid at the time a dividend is declared in such manner that each Series D-B Share and Series D-L Share receives 125% of the dividend distributed in respect of each Series B Share. Holders of Series D-B Shares and Series D-L Shares are entitled to this dividend premium in connection with all dividends paid by us.

Change in Capital

Our outstanding capital stock consists of both a fixed and a variable portion. The fixed portion of our capital stock may be increased or decreased only by an amendment of the bylaws adopted by an extraordinary shareholders meeting. The variable portion of our capital stock may be increased or decreased by resolution of an ordinary shareholders meeting. Capital increases and decreases must be recorded in our share registry and book of capital variations, if applicable.

A capital stock increase may be effected through the issuance of new shares for payment in cash or in kind, or by capitalization of indebtedness or of certain items of stockholders’ equity. Treasury stock may only be sold pursuant to a public offering.

Any increase or decrease in our capital stock or any redemption or repurchase will be subject to the following limitations: (1) Series B Shares will always represent at least 51% of our outstanding capital stock and the Series D-L Shares and Series L Shares will never represent more than 25% of our outstanding capital stock; and (2) the Series D-B, Series D-L and Series L Shares will not exceed, in the aggregate, 49% of our outstanding capital stock.

Preemptive Rights

Under Mexican law, except in limited circumstances which are described below, in the event of an increase in our capital stock, a holder of record generally has the right to subscribe to shares of a series held by such holder sufficient to maintain such holder’s existing proportionate holding of shares of that series. Preemptive rights must be exercised during a term fixed by the shareholders at the meeting declaring the capital increase, which term must last at least 15 days following the publication of notice of the capital increase in the Official State Gazette. As a result of applicable United States securities laws, holders of ADSs may be restricted in their ability to participate in the exercise of preemptive rights under the terms of the deposit agreement. Shares subject to a preemptive rights offering, with respect to which preemptive rights have not been exercised, may be sold by us to third parties on the same terms and conditions previously approved by the shareholders or the board of directors. Under Mexican law, preemptive rights cannot be waived in advance or be assigned, or be represented by an instrument that is negotiable separately from the corresponding shares.

Our bylaws provide that shareholders will not have preemptive rights to subscribe shares in the event of a capital stock increase or listing of treasury stock in any of the following events: (i) merger of the Company; (ii) conversion of obligations (conversion de obligaciones) in terms of the Mexican General Credit Instruments and Credit Operations Law (Ley General de Títulos y Operaciones de Crédito); (iii) public offering inmade according to the terms of articles 53, 56 and related provisions of the Mexican Securities Law; and (iv) capital increase made through the payment in kind of the issued shares or through the cancellation of debt of the Company.

Limitations on Share Ownership

Ownership by non-Mexican nationals of shares of Mexican companies is regulated by the Foreign Investment Law and its regulations. The Foreign Investment Commission is responsible for the administration of the Foreign Investment Law and its regulations.

As a general rule, the Foreign Investment Law allows foreign holdings of up to 100% of the capital stock of Mexican companies, except for those companies engaged in certain specified restricted industries. The Foreign Investment Law and its regulations require that Mexican shareholders retain the power to determine the administrative control and the management of corporations in industries in which special restrictions on foreign holdings are applicable. Foreign investment in our shares is not limited under either the Foreign Investment Law or its regulations.

Management of the Company

Management of the company is entrusted to the board of directors and also to the chief executive officer, who is required to follow the strategies, policies and guidelines approved by the board of directors and the authority, obligations and duties expressly authorized in the Mexican Securities Law.

At least 25% of the members of the board of directors shall be independent. Independence of the members of the board of directors is determined by the shareholders meeting, subject to the CNBV’s challenge of such determination. In the performance of its responsibilities, the board of directors will be supported by a corporate practices committee and an audit committee. The corporate practices committee and the audit committee consist solely of independent directors. Each committee is formed by at least three board members appointed by the shareholders or by the board of directors. The chairmen of said committees are appointed (taking into consideration their experience, capacity and professional prestige) and removed exclusively by a vote in a shareholders meeting or by the board of directors.

Surveillance

Surveillance of the company is entrusted to the board of directors, which shall be supported in the performance of these functions by the corporate practices committee, the audit committee and our external auditor. The external auditor may be invited to attend board of directors meetings as an observer, with a right to participate but without voting rights.

Authority of the Board of Directors

The board of directors is our legal representative and is authorized to take any action in connection with our operations not expressly reserved to our shareholders. Pursuant to the Mexican Securities Law, the board of directors must approve,observing at all moments their duty of care and duty of loyalty, among other matters:

 

any transactions to be entered into with related parties which are deemed to be outside the ordinary course of our business

 

significant asset transfers or acquisitions;

 

material guarantees or collateral;

 

internal policies; and

 

other material transactions.

Meetings of the board of directors are validly convened and held if a majority of the members are present. Resolutions passed at these meetings will be valid if approved by a majority of members of the board of directors are present at the meeting. If required, the chairman of the board of directors may cast a tie-breaking vote.

Redemption

We may redeem part of our shares for cancellation with distributable earnings pursuant to a decision of an extraordinary shareholders meeting. Only shares subscribed and fully paid for may be redeemed. Any shares intended to be redeemed shall be purchased on the Mexican Stock Exchange in accordance with the Mexican General Corporations Law and the Mexican Securities Law. No shares will be redeemed, if as a consequence of such redemption, the Series D and Series L Shares in the aggregate exceed the percentages permitted by our bylaws or if any such redemption will reduce our fixed capital below its minimum.

Repurchase of Shares

According to our bylaws, subject to the provisions of the Mexican Securities Law and under rules promulgated by the CNBV, we may repurchase our shares at any time at the then prevailing market price. The maximum amount available for repurchase of our shares must be approved at the AGM. The economic and voting rights corresponding to such repurchased shares may not be exercised while our company owns the shares.

In accordance with the Mexican Securities Law, our subsidiaries may not purchase, directly or indirectly, shares of our capital stock or any security that represents such shares.

Forfeiture of Shares

As required by Mexican law, our bylaws provide that non-Mexican holders of BD Units, B Units or shares (1) are considered to be Mexican with respect to such shares that they acquire or hold and (2) may not invoke the protection of their own governments in respect of the investment represented by those shares. Failure to comply with our bylaws may result in a penalty of forfeiture of a shareholder’s capital stock in favor of the Mexican state. In the opinion of Carlos E.Eduardo Aldrete Ancira, our general counsel, under this provision, a non-Mexican shareholder (including a non-Mexican holder of ADSs) is deemed to have agreed not to invoke the protection of its own government by asking such government to interpose a diplomatic claim against the Mexican state with respect to its rights as a shareholder, but is not deemed to have waived any other rights it may have, including any rights under the United States securities laws, with respect to its investment in our company. If a shareholder should invoke governmental protection in violation of this agreement, its shares could be forfeited to the Mexican state.

Duration

The bylaws provide that the duration of our company is 99 years, commencing on May 30, 1936, unless extended by a resolution of an extraordinary shareholders meeting.

Appraisal Rights

Whenever the shareholders approve a change of corporate purpose, change of jurisdiction of incorporation or the transformation from one form of corporate organization to another, any shareholder entitled to vote on such change that has voted against it, may withdraw as a shareholder of our company and have its shares redeemed by FEMSA at a price per share calculated as specified under applicable Mexican law, provided that it exercises its right within 15 days following the adjournment of the meeting at which the change was approved. Under Mexican law, the amount which a withdrawing shareholder is entitled to receive is equal to its proportionate interest in our capital stock or according to our most recent balance sheet approved by an ordinary general shareholders meeting.

Delisting of Shares

In the event of a cancellation of the registration of any of our shares with the RNV, whether by order of the CNBV or at our request with the prior consent of 95% of the holders of our outstanding capital stock, our bylaws and the new Mexican Securities Law require us to make a public offer to acquire these shares prior to their cancellation.

Liquidation

Upon the dissolution of our company, one or more liquidators must be appointed by an extraordinary general meeting of the shareholders to wind up its affairs. All fully paid and outstanding shares of capital stock will be entitled to participate equally in any distribution upon liquidation.

Actions Against Directors

Shareholders (including holders of Series D-B and Series D-L Shares) representing, in the aggregate, not less than 5% of our capital stock may directly bring an action against directors.

In the event of actions derived from any breach of the duty of care and the duty of loyalty, liability is exclusively in favor of the company. The Mexican Securities Law establishes that liability may be imposed on the members and the secretary of the board of directors, as well as to the relevant officers.

Notwithstanding, the Mexican Securities Law provides that the members of the board of directors will not incur, individually or jointly, liability for damages and losses caused to the company, when their acts were made in good faith, in any of the following events (1) the directors complied with the requirements of the Mexican Securities Law and with the company’s bylaws, (2) the decision making or voting was based on information provided by the relevant officers, the external auditor or the independent experts, whose capacity and credibility do not offer reasonable doubt; (3) the negative economic effects could not have been foreseen, based on the information available; and (4) they comply with the resolutions of the shareholders’ meeting when such resolutions comply with applicable law.

Fiduciary Duties—Duty of Care

The Mexican Securities Law provides that the directors shall act in good faith and in our best interest and in the best interest of our subsidiaries. In order to fulfill its duty, the board of directors may:

 

request information about us or our subsidiaries that is reasonably necessary to fulfill its duties;

 

require our officers and certain other persons, including the external auditors, to appear at board of directors’ meetings to report to the board of directors;

 

postpone board of directors’ meetings for up to three days when a director has not been given sufficient notice of the meeting or in the event that a director has not been provided with the information provided to the other directors; and

 

require a matter be discussed and voted upon by the full board of directors in the presence of the secretary of the board of directors.

Our directors may be liable for damages for failing to comply their duty of care if such failure causes economic damage to us or our subsidiaries and the director (1) failed to attend, board of directors’ or committee meetings and as a result of, such failure, the board of directors was unable to take action, unless such absence is approved by the shareholders meeting, (2) failed to disclose to the board of directors or the committees material information necessary for the board of directors to reach a decision, unless legally or contractually prohibited from doing so in order to maintain confidentiality, and (3) failed to comply with the duties imposed by the Mexican Securities Law or our bylaws.

Fiduciary Duties—Duty of Loyalty

The Mexican Securities Law provides that the directors and secretary of the board of directors shall keep confidential any non-public information and matters about which they have knowledge as a result of their position. Also, directors should abstain from participating, attending or voting at meetings related to matters where they have a conflict of interest.

The directors and secretary of the board of directors will be deemed to have violated the duty of loyalty, and will be liable for damages, when they obtain an economic benefit by virtue of their position. Further, the directors will fail to comply with their duty of loyalty if they:

 

vote at a board of directors’ meeting or take any action on a matter involving our assets where there is a conflict of interest;

 

fail to disclose a conflict of interest during a board of directors’ meeting;

enter into a voting arrangement to support a particular shareholder or group of shareholders against the other shareholders;

 

approve of transactions without complying with the requirements of the Mexican Securities Law;

 

use company property in violation of the policies approved by the board of directors;

 

unlawfully use material non-public information; and

 

usurp a corporate opportunity for their own benefit or the benefit of third parties, without the prior approval of the board of directors.

Limited Liability of Shareholders

The liability of shareholders for our company’s losses is limited to their shareholdings in our company.

Taxation

The following summary contains a description of certain U.S. federal income and Mexican federal tax consequences of the purchase, ownership and disposition of our ADSs by a holder that is a citizen or resident of the United States, a U.S. domestic corporation or a person or entity that otherwise will be subject to U.S. federal income tax on a net income basis in respect of our ADSs, whom we refer to as a U.S. holder, but it does not purport to be a description of all of the possible tax considerations that may be relevant to a decision to purchase, hold or dispose of ADSs. In particular, this discussion does not address all Mexican or U.S. federal income tax considerations that may be relevant to a particular investor, nor does it address the special tax rules applicable to certain categories of investors, such as banks, dealers, traders who elect to mark to market, tax-exempt entities, insurance companies, certain short-term holders of ADSs or investors who hold our ADSs as part of a hedge, straddle, conversion or integrated transaction, partnerships that hold ADSs, or partners therein, or investors who have a “functional currency” other than the U.S. dollar. This summary deals only with U.S. holders that will hold our ADSs as capital assets and does not address the tax treatment of a U.S. holder that owns or is treated as owning 10% or more of the voting shares (including ADSs) of the company.

This summary is based upon the federal tax laws of the United States and Mexico as in effect on the date of this annual report, including the provisions of the income tax treaty between the United States and Mexico which we refer to as the Tax Treaty, which are subject to change. The summary does not address any tax consequences under the laws of any state or locality of Mexico or the United States or the laws of any taxing jurisdiction other than the federal laws of Mexico and the United States. Holders of our ADSs should consult their tax advisors as to the U.S., Mexican or other tax consequences of the purchase, ownership and disposition of ADSs, including, in particular, the effect of any foreign, state or local tax laws.

Mexican Taxation

For purposes of this summary, the term “non-resident holder” means a holder that is not a resident of Mexico for tax purposes and that does not hold our ADSs in connection with the conduct of a trade or business through a permanent establishment for tax purposes in Mexico. For purposes of Mexican taxation, an individual is a resident of Mexico if he or she has established his or her home in Mexico, or if he or she has another home outside Mexico, but his or herCentro de Intereses Vitales (Center of Vital Interests) (as defined in the Mexican Tax Code) is located in Mexico and, among other circumstances, more than 50% of that person’s total income during a calendar year comes from within Mexico. A legal entity is a resident of Mexico if it has either its principal place of business or its place of effective management in Mexico. A Mexican citizen is presumed to be a resident of Mexico unless he or she can demonstrate that the contrary is true. If a legal entity or an individual is deemed to have a permanent establishment in Mexico for tax purposes, all income attributable to the permanent establishment will be subject to Mexican taxes, in accordance with applicable tax laws.

Taxation of Dividends. Under Mexican income tax law, dividends, either in cash or in kind, paid with respect to our shares represented by our ADSs are not subject to Mexican withholding tax.tax if such dividends were distributed from the net taxable profits generated before 2014. Dividends distributed from the net taxable profits generated after or during 2014 will be subject to Mexican withholding tax at a rate of 10%.See “Item 4. Information on the Company—Regulatory Matters—Mexican Tax Reform.”

Taxation of Dispositions of ADSs. Gains from the sale or disposition of ADSs by non-resident holders will not be subject to Mexican tax, if the disposition is carried out through a stock exchange recognized under applicable Mexican tax law.law and the transferor is resident of a country with which Mexico has entered into a tax treaty for the avoidance of double taxation; if the transferor is not a resident of such a country, the gain will be taxable at the rate of 10%, in which case the tax will be withheld by the financial intermediary.

In compliance with certain requirements, gains on the sale or other disposition of ADSs made in circumstances different from those set forth in the prior paragraph generally would be subject to Mexican tax, at the general rate of 25% of the gross income, regardless of the nationality or residence of the transferor. However, under the Tax Treaty, a holder that is eligible to claim the benefits of the Tax Treaty will be exempt from Mexican tax on gains realized on a sale or other disposition of our ADSs in a transaction that is not carried out through the Mexican Stock Exchange or other approved securities markets, so long as the holder did not own, directly or indirectly, 25% or more of our outstanding capital stock (including shares represented by our ADSs) within the 12-month period preceding such sale or other disposition. Deposits of shares in exchange for ADSs and withdrawals of shares in exchange for our ADSs will not give rise to Mexican tax.

Other Mexican Taxes. There are no Mexican inheritance, gift, succession or value added taxes applicable to the ownership, transfer, exchange or disposition of our ADSs. There are no Mexican stamp, issue, registration or similar taxes or duties payable by holders of our ADSs.

United States Taxation

Taxation of Dividends.The gross amount of any dividends paid with respect to our shares represented by our ADSs generally will be included in the gross income of a U.S. holder as ordinaryforeign source dividend income on the day on which the dividends are received by the ADS depositary and will not be eligible for the dividends received deduction allowed to corporations under the Internal Revenue Code of 1986, as amended. Dividends, which will be paid in Mexican pesos, will be includible in the income of a U.S. holder in a U.S. dollar amount calculated, in general, by reference to the exchange rate in effect on the date that they are received by the ADS depositary (regardless of whether such Mexican pesos are in fact converted into U.S. dollars on such date). If such dividends are converted

into U.S. dollars on the date of receipt, a U.S. holder generally should not be required to recognize foreign currency gain or loss in respect of the dividends. U.S. holders should consult their tax advisors regarding the treatment of the foreign currency gain or loss, if any, on any Mexican pesos received that are converted into U.S. dollars on a date subsequent to the date of receipt. Subject to certain exceptions for short-term and hedged positions, the U.S. dollar amount of dividends received by an individual U.S. holder in respect of the ADSs for taxable years beginning before January 1, 2013 is subject to taxation at a maximumthe reduced rate of 15%applicable to long-term capital gains if the dividends are “qualified dividends.” Dividends paid on the ADSs will be treated as qualified dividends if (1) we are eligible for the benefits of a comprehensive income tax treaty with the United States that the Internal Revenue Service has approved for the purposes of the qualified dividend rules and (2) we were not, in the year prior to the year in which the dividend was paid, and are not, in the year in which the dividend is paid, a passive foreign investment company. The income tax treaty between Mexico and the United States has been approved for the purposes of the qualified dividend rules. Based on our audited consolidated financial statements and relevant market and shareholder data, we believe that we were not treated as a passive foreign investment company for U.S. federal income tax purposes with respect to our 20112013 taxable year. In addition, based on our audited consolidated financial statements and our current expectations regarding the value and nature of our assets, the sources and nature of our income, and relevant market and shareholder data, we do not anticipate becoming a passive foreign investment company for our 20122014 taxable year. Dividends generally will constitute foreign source “passive income” for U.S. foreign tax credit purposes.

Distributions to holders of additional shares with respect to our ADSs that are made as part of a pro rata distribution to all of our shareholders generally will not be subject to U.S. federal income tax.

A holder of ADSs that is, with respect to the United States, a foreign corporation or non-U.S. holder generally will not be subject to U.S. federal income or withholding tax on dividends received on ADSs unless such income is effectively connected with the conduct by the non-U.S. holder of a trade or business in the United States.

Taxation of Capital Gains. A gain or loss realized by a U.S. holder on the sale or other taxable disposition of ADSs will be subject to U.S. federal income taxation as a capital gain or loss in an amount equal to the difference betweendifferencebetween the amount realized on the disposition and such U.S. holder’s tax basis in the ADSs.ADSs (each calculated in dollars). Any such gain or loss will be a long-term capital gain or loss if the ADSs were held for more than one year on the date of such sale. Any long-term capital gain recognized by a U.S. holder that is an individual is subject to a reduced rate of federal income taxation. The deduction of capital losses is subject to limitations for U.S. federal income tax purposes. Deposits and withdrawals of shares by U.S. holders in exchange for ADSs will not result in the realization of gains or losses for U.S. federal income tax purposes.

Any gain realized by a U.S. holder on the sale or other disposition of ADSs generally will be treated as U.S. source income for U.S. foreign tax credit purposes.

A non-U.S. holder of ADSs will not be subject to U.S. federal income or withholding tax on any gain realized on the sale of ADSs, unless (1) such gain is effectively connected with the conduct by the non-U.S. holder of a trade or business in the United States, or (2) in the case of a gain realized by an individual non-U.S. holder, the non-U.S. holder is present in the United States for 183 days or more in the taxable year of the sale and certain other conditions are met.

United States Backup Withholding and Information Reporting. A U.S. holder of ADSs may, under certain circumstances, be subject to “information reporting” and “backup withholding” with respect to certain payments to such U.S. holder, such as dividends, interest or the proceeds of a sale or disposition of ADSs, unless such holder (1) is a corporation or comes within certain exempt categories, and demonstrates this fact when so required, or (2) in the case of backup withholding, provides a correct taxpayer identification number, certifies that it is not subject to backup withholding and otherwise complies with applicable requirements of the backup withholding rules. Any amount withheld under these rules does not constitute a separate tax and will be creditable against the holder’s U.S. federal income tax liability. While non-U.S. holders generally are exempt from information reporting and backup withholding, a non-U.S. holder may, in certain circumstances, be required to comply with certain information and identification procedures in order to prove this exemption.

Material Contracts

We and our subsidiaries are parties to a variety of material agreements with third parties, including shareholders’ agreements, supply agreements and purchase and service agreements. Set forth below are summaries of the material terms of such agreements. The actual agreements have either been filed as exhibits to, or incorporated by reference in, this annual report.See “Item 19. Exhibits.”

Material Contracts Relating to Coca-Cola FEMSA

Shareholders Agreement

Coca-Cola FEMSA operates pursuant to a shareholders agreement among two subsidiaries of FEMSA, The Coca-Cola Company and certain of its subsidiaries. This agreement, together with Coca-Cola FEMSA’s bylaws, sets forth the basic rules under which Coca-Cola FEMSA operates.

In February 2010, Coca-Cola FEMSA’s main shareholders, FEMSA and The Coca-Cola Company, amended the shareholders agreement, and Coca-Cola FEMSA’s bylaws were amended accordingly. The amendment mainly relatesrelated to changes in the voting requirements for decisions on: (1) ordinary operations within an annual business plan and (2) appointment of the chief executive officer and all officers reporting to him, all of which now may be taken by the board of directors by simple majority voting. Also, the amendment providesprovided that payment of dividends, up to an amount equivalent to 20% of the preceding years’ retained earnings, may be approved by a simple majority of the shareholders. Any decision on extraordinary matters, as they are defined in Coca-Cola FEMSA’s bylaws and which include, among other things, any new business acquisition, or business combinations, in an amount exceeding US$ 100 million and outside the ordinary operations contained in the annual business plan, or any change in the existing line of business, shall require the approval of the majority of the members of the board of directors, with the vote of two of the members appointed by The Coca-Cola Company. Also, any decision related to such extraordinary matters or any payment of dividends above 20% of the preceding years’ retained earnings shall require the approval of thea majority of the shareholders of each of Coca-Cola FEMSA’s Series A and Series D Shares voting together as a single class, a majority of which must include the majority of the Coca-Cola FEMSA Series D shareholders.class.

Under Coca-Cola FEMSA’s bylaws and shareholders agreement, its Series A Shares and Series D Shares are the only shares with full voting rights and, therefore, control actions by its shareholders. The shareholders agreement also sets forth the principal shareholders’ understanding as to the effect of adverse actions of The Coca-Cola Company under the bottler agreements. Coca-Cola FEMSA’s bylaws and shareholders agreement provide that a majority of the directors appointed by the holders of its Series A Shares, upon making a reasonable, good faith determination that any action of The Coca-Cola Company under any bottler agreement between The Coca-Cola Company and Coca-Cola FEMSA or any of its subsidiaries is materially adverse to Coca-Cola FEMSA’s business interests and that The Coca-Cola Company has failed to cure such action within 60 days of notice, may declare a simple“simple majority periodperiod”, as defined in Coca-Cola FEMSA’s bylaws, at any time within 90 days after giving notice. During the “simplesimple majority period” as defined in Coca-Cola FEMSA’s bylaws, certain decisions, namely the approval of material changes in Coca-Cola FEMSA’s business plans, the introduction of a new, or termination of an existing, line of business, and related party transactions outside the ordinary course of business, to the extent the presence and approval of at least two Coca-Cola FEMSA Series D directors would otherwise be required, can be made by a simple majority vote of its entire board of directors, without requiring the presence or approval of any Coca-Cola FEMSA Series D director. A majority of the Coca-Cola FEMSA Series A directors may terminate a simple majority period but, once having done so, cannot declare another simple majority period for one year after the termination. If a simple majority period persists for one year or more, the provisions of the shareholders agreement for resolution of irreconcilable differences may be triggered, with the consequences outlined in the following paragraph.

In addition to the rights of first refusal provided for in Coca-Cola FEMSA’s bylaws regarding proposed transfers of its Series A Shares or Series D Shares, the shareholders agreement contemplates three circumstances under which one principal shareholder may purchase the interest of the other in Coca-Cola FEMSA: (1) a change in control in a principal shareholder; (2) the existence of irreconcilable differences between the principal shareholders; or (3) the occurrence of certain specified events of default.

In the event that (1) one of the principal shareholders buys the other’s interest in Coca-Cola FEMSA in any of the circumstances described above or (2) the ownership of Coca-Cola FEMSA’s shares of capital stock other than the Series L Shares of the subsidiaries of The Coca-Cola Company or FEMSA is reduced below 20% and upon the request of the shareholder whose interest is not so reduced, the shareholders agreement requires that Coca-Cola FEMSA’s bylaws be amended to eliminate all share transfer restrictions and all special-majority voting and quorum requirements, after which the shareholders agreement would terminate.

The shareholders agreement also contains provisions relating to the principal shareholders’ understanding as to Coca-Cola FEMSA’s growth. It states that it is The Coca-Cola Company’s intention that Coca-Cola FEMSA will be viewed as one of a small number of its “anchor” bottlers in Latin America. In particular, the parties agree that it is desirable that Coca-Cola FEMSA expands by acquiring additional bottler territories in Mexico and other Latin American countries in the event any become available through horizontal growth. In addition, The Coca-Cola Company has agreed, subject to a number of conditions, that if it obtains ownership of a bottler territory that fits with Coca-Cola FEMSA’s operations, it will give Coca-Cola FEMSA the option to acquire such territory. The Coca-Cola Company has also agreed to support prudent and sound modifications to Coca-Cola FEMSA’s capital structure to support horizontal growth. The Coca-Cola Company’s agreement as to horizontal growth expires upon either the elimination of the super-majority voting requirements described above or The Coca-Cola Company’s election to terminate the agreement as a result of a default.

The Coca-Cola Memorandum

In connection with the acquisition of Panamco, in 2003, Coca-Cola FEMSA established certain understandings primarily relating to operational and business issues with both The Coca-Cola Company and our company that were memorialized in writing prior to completion of the acquisition. Although the memorandum has not been amended, Coca-Cola FEMSA continues to develop its relationship with The Coca-Cola Company (through,inter alia, acquisitions and taking on new product categories), and Coca-Cola FEMSA therefore believes that the memorandum should be interpreted in the context of subsequent events, some of which have been noted in the description below. The principal terms are as follows:

 

The shareholder arrangements between directly wholly-owned subsidiaries of our company and The Coca-Cola Company will continue in place. On February 1, 2010, FEMSA amended its shareholders agreement with The Coca-Cola Company.See “—Shareholders Agreement.”

We will continue to consolidate Coca-Cola FEMSA’s financial results under IFRS.

 

The Coca-Cola Company and our company will continue to discuss in good faith the possibility of implementing changes to Coca-Cola FEMSA’s capital structure in the future.

 

There willwere to be no changes in concentrate pricing or marketing support by The Coca-Cola Company up to May 2004. After such time, The Coca-Cola Company hasobtained complete discretion to implement any changes with respect to these matters, but any decision in this regard will be discussed with Coca-Cola FEMSA and will take Coca-Cola FEMSA’s operating condition into consideration. In 2005, The Coca-Cola Company decided to gradually increase concentrate prices for sparkling beverages over a three-year period in Brazil beginning in 2006 and in Mexico beginning in 2007. These increases were fully implemented in Brazil 2008 and in Mexico in 2009.

 

The Coca-Cola Company may require the establishment of a different long-term strategy for Brazil. If, after taking into account our performance in Brazil, The Coca-Cola Company does not consider us to be part of this long-term strategic solution for Brazil, then we will sell our Brazilian franchise to The Coca-Cola Company or its designee at fair market value. Fair market value would be determined by independent investment bankers retained by each party at their own expense pursuant to specified procedures. Coca-Cola FEMSA currently believes the likelihood of this term applying is remote.

 

FEMSA, The Coca-Cola Company and Coca-Cola FEMSA will meet to discuss the optimal Latin American territorial configuration for the Coca-Cola bottler system. During these meetings, Coca-Cola FEMSA will consider all possible combinations and any asset swap transactions that may arise from these discussions. In addition, Coca-Cola FEMSA will entertain any potential combination as long as it is strategically sound and done at fair market value.

Coca-Cola FEMSA would like to keep open strategic alternatives that relate to the integration of sparkling beverages and beer. The Coca-Cola Company, our company and Coca-Cola FEMSA would explore these alternatives on a market-by-market basis at the appropriate time.

The Coca-Cola Company agreed to sell to a subsidiary of our company sufficient shares to permit FEMSA to beneficially own 51% of Coca-Cola FEMSA’s outstanding capital stock (assuming that this subsidiary of FEMSA does not sell any shares and that there are no issuances of Coca-Cola FEMSA’s stock other than as contemplated by the acquisition). As a result of this understanding, on November 3, 2006, FEMSA acquired, through a subsidiary, 148,000,000 of Coca-Cola FEMSA’s Series D shares from certain subsidiaries of The Coca-Cola Company, representing 9.4% of the total outstanding voting shares and 8.02% of the total outstanding equity of Coca-Cola FEMSA, for an aggregate amount of US$ 427.4 million. Pursuant to Coca-Cola FEMSA’s bylaws, the acquired shares were converted from Coca-Cola FEMSA Series D Shares to Coca-Cola FEMSA Series A Shares.

 

Coca-Cola FEMSA may be entering some markets where significant infrastructure investment may be required. The Coca-Cola Company and FEMSA will conduct a joint study that will outline strategies for these markets, as well as the investment levels required to execute these strategies. Subsequently, it is intended that our company and The Coca-Cola Company will reach agreement on the level of funding to be provided by each of the partners. The parties intend that this allocation of funding responsibilities would not be overly burdensome for either partner.

Coca-Cola FEMSA entered into a stand-by credit facility, on December 19, 2003 with The Coca-Cola Export Corporation, which expired in December 2006 and was never used.

Cooperation Framework with The Coca-Cola Company

OnIn September 1, 2006, Coca-Cola FEMSA and The Coca-Cola Company reached a comprehensive cooperation framework for a new stage of collaboration going forward. This new framework includes the main aspects of Coca-Cola FEMSA’s relationship with The Coca-Cola Company and defines the terms for the new collaborative business model. The framework is structured around three main objectives, which have been implemented as outlined below.

 

  

Sustainable growth of sparkling beverages, still beverages and bottled waterwaters: Together with The Coca-Cola Company, Coca-Cola FEMSA has defined a platform to jointly pursue incremental growth in the sparkling beverage category, as well as accelerated development of still beverages and bottled waterwaters across Latin America. To this end, The Coca-Cola Company will provide a relevant portion of the funds derived from the concentrate increase for marketing support of the entire portfolio. In addition, the framework contemplates a new, all-encompassing business model for the development, organically and through acquisitions, of still beverages and waters that further aligns Coca-Cola FEMSA’s and The Coca-Cola Company’s objectives and should contribute to incremental long-term value creation at both companies. With this objective in mind, Coca-Cola FEMSA has jointly acquired theBrisa bottled water business in Colombia, it has formalized a joint venture with respect to the Jugos del Valle products in Mexico and Brazil, and has formalized its agreements to develop theCrystal water business and theMatte Leão business in Brazil jointly with other bottlers and the business of Estrella Azul in Panama. In addition, duringDuring 2011, Coca-Cola FEMSA and The Coca-Cola Company formalizedentered into a joint venture to develop certain coffee products in Coca-Cola FEMSA’s territories. In addition, during 2012 Coca-Cola FEMSA acquired, through Jugos del Valle, an indirect participation in Santa Clara, producer of milk and dairy products in Mexico.

  

Horizontal growth: The framework includes The Coca-Cola Company’s endorsement of Coca-Cola FEMSA’s aspiration to continue being a leading participant in the consolidation of the Coca-Cola system in Latin America, as well as the exploration of potential opportunities in other markets where Coca-Cola FEMSA’s operating model and strong execution capabilities could be leveraged. For example, in 2008 Coca-Cola FEMSA entered into a transaction with The Coca-Cola Company to acquire from it REMIL, which was The Coca-Cola Company’s wholly-owned bottling franchise in the majority of the State of Minas Gerais of Brazil. On January 25, 2013, Coca-Cola FEMSA closed the acquisition of a 51% non-controlling stake in the outstanding shares of CCBPI in the Philippines.

  

Long-term vision in relationship economics: Coca-Cola FEMSA and The Coca-Cola Company understand each other’s business objectives and growth plans, and the new framework provides long-term perspective on the economics of their relationship. This will allow Coca-Cola FEMSA and The Coca-Cola Company to focus on continuing to drive the business forward and generating profitable growth.

Bottler Agreements

Bottler agreements are the standard agreements for each territory that The Coca-Cola Company enters into with bottlers outside the United States.bottlers. Pursuant to its bottler agreements, Coca-Cola FEMSA manufactures, packages, distributesis authorized to manufacture, sell, and sells sparklingdistributeCoca-Cola trademark beverages bottled still beverageswithin specific geographic areas, and water under a separate bottler agreement for each of its territories. Coca-Cola FEMSA is required to purchase concentrate and artificial sweeteners in someall of its territories for allCoca-Cola trademark beverages from companies designated by The Coca-Cola Company.Company, and sweeteners from companies authorized by The Coca-Cola Company, for all of itsCoca-Cola trademark beverages.

These bottler agreements also provide that Coca-Cola FEMSA will purchase its entire requirement of concentrate forCoca-Cola trademark beverages from The Coca-Cola Company and other authorized suppliers at prices, terms of payment and on other terms and conditions of supply as determined from time to time by The Coca-Cola Company at its sole discretion. Concentrate prices for sparkling beverages are determined as a percentage of the weighted average retail price in local currency, net of applicable taxes. Although the price multipliers used to calculate the cost of concentrate and the currency of payment, among other terms, are set by The Coca-Cola Company at its sole discretion, Coca-Cola FEMSA sets the price of products sold to customers at its discretion, subject to the applicability of price restraints. Coca-Cola FEMSA has the exclusive right to distributeCoca-Cola trademark beverages for sale in its territories in authorized containers of the nature prescribed by the bottler agreements and currently used by Coca-Cola FEMSA. These containers include various configurations of cans and returnable and non-returnable bottles made of glass, aluminum and plastic and fountain containers.

The bottler agreements include an acknowledgment by Coca-Cola FEMSA that The Coca-Cola Company is the sole owner of the trademarks that identify theCoca-Cola trademark beverages and of the secret formulas with which The Coca-Cola Company’s concentrates are made. Subject to Coca-Cola FEMSA’s exclusive right to distributeCoca-Colatrademark beverages in its territories, The Coca-Cola Company reserves the right to import and exportCoca-Cola trademark beverages to and from each of its territories. Coca-Cola FEMSA’s bottler agreements do not contain restrictions on The Coca-Cola Company’s ability to set the price of concentrates charged to its subsidiaries and do not impose minimum marketing obligations on The Coca-Cola Company. The prices at which Coca-Cola FEMSA purchases concentrates under the bottler agreements may vary materially from the prices it has historically paid. However, under Coca-Cola FEMSA’s bylaws and the shareholders agreement among certain subsidiaries of The Coca-Cola Company and certain subsidiaries of our company, an adverse action by The Coca-Cola Company under any of the bottler agreements may result in a suspension of certain vetovoting rights of the directors appointed by The Coca-Cola Company. This provides Coca-Cola FEMSA with limited protection against The Coca-Cola Company’s ability to raise concentrate prices to the extent that such increase is deemed detrimental to Coca-Cola FEMSA pursuant to such shareholders agreement and the Coca-Cola FEMSA’s bylaws.See “—Shareholders Agreement.”

The Coca-Cola Company has the ability, at its sole discretion, to reformulate any of theCoca-Cola trademark beverages and to discontinue any of theCoca-Cola trademark beverages, subject to certain limitations, so long as allCoca-Cola trademark beverages are not discontinued. The Coca-Cola Company may also introduce new beverages in Coca-Cola FEMSA’s territories in which case Coca-Cola FEMSA has a right of first refusal with

respect to the manufacturing, packaging, distribution and sale of such new beverages subject to the same obligations as then exist with respect to theCoca-Cola trademark beverages under the bottler agreements. The bottler agreements prohibit Coca-Cola FEMSA from producing, bottling or handling cola productsbeverages other than those of The Coca-Cola Company trademark beverages, or other products or packages that would imitate, infringe upon, or cause confusion with the products, trade dress, containers or trademarks of The Coca-Cola Company, except under the authority of, or with the consent of, The Coca-Cola Company. The bottler agreements also prohibit Coca-Cola FEMSA from acquiring or holding an interest in a party that engages in such restricted activities. The bottler agreements also prohibit Coca-Cola FEMSA from producing, bottling or handling any sparkling beverage product except under the authority of, or with the consent of, The Coca-Cola Company. The bottler agreements impose restrictions concerning the use of certain trademarks, authorized containers, packaging and labeling of The Coca-Cola Company so as to conform to policies prescribed by The Coca-Cola Company. In particular, Coca-Cola FEMSA is obligated to:

  

maintain plant and equipment, staff and distribution facilities capable of manufacturing, packaging and distributing theCoca-Cola trademark beverages in authorized containers in accordance with Coca-Cola FEMSA bottler agreements and in sufficient quantities to satisfy fully the demand in its territories;

 

undertake adequate quality control measures prescribed by The Coca-Cola Company;

 

  

develop, stimulate and satisfy fully the demand forCoca-Cola trademark beverages using all approved means, which includes the investment in advertising and marketing plans;

 

maintain a sound financial capacity as may be reasonably necessary to assure performance by Coca-Cola FEMSA and its affiliates of their obligations to The Coca-Cola Company; and

 

submit annually, to The Coca-Cola Company, Coca-Cola FEMSA’s marketing, management, promotional and advertising plans for the ensuing year.

The Coca-Cola Company contributed a significant portion of Coca-Cola FEMSA’s total marketing expenses in its territories during 20112013 and has reiterated its intention to continue providing such support as part of its new cooperation framework. Although Coca-Cola FEMSA believes that The Coca-Cola Company will continue to provide funds for advertising and marketing, it is not obligated to do so. Consequently, future levels of advertising and marketing support provided by The Coca-Cola Company may vary materially from the levels historically provided. See “—“—Shareholders Agreement.”

Coca-Cola FEMSA has separate bottler agreements with The Coca-Cola Company for each of the territories in which it operates.operates, on substantially the same terms and conditions. These bottler agreements are automatically renewable for ten-year terms, subject to the right of either party to give prior notice that it does not wish to renew a specific agreement.

As of December 31, 2011,2013, Coca-Cola FEMSA had sevennine bottler agreements in Mexico, with each one corresponding to a different territory as follows:Mexico: (i) the agreements for Mexico’s Valley territory, which expire in April 2016 and June 2013 and April 2016;2023, (ii) the agreements for the Central territory, which expire in August 2014 (two agreements), May 2015 and July 2016;2016, (iii) the agreement for the Northeast territory, which expires in September 2014;2014, (iv) the agreement for the Bajio territory, which expires in May 2015;2015, and (v) the agreement for the Southeast territory, which expires in June 2013.2023. As of December 31, 2013, we had four bottler agreements in Brazil, two expiring in October 2017 and the other two expiring in April 2024. Coca-Cola FEMSA’s bottler agreements with The Coca-Cola Company will expire for Coca-Cola FEMSA’sits territories in other countries as follows: Argentina in September 2014; Brazil in April 2014; Colombia in June 2014; Venezuela in August 2016; Guatemala in March 2015; Costa Rica in September 2017; Nicaragua in May 2016;2016 and Panama in November 2014.

The bottler agreements are subject to termination by The Coca-Cola Company in the event of default by Coca-Cola FEMSA. The default provisions include limitations on the change in ownership or control of Coca-Cola FEMSA and the assignment or transfer of the bottler agreements and are designed to preclude any person not acceptable to The Coca-Cola Company from obtaining an assignment of a bottler agreement or from acquiring Coca-Cola FEMSA independently of other rights set forth in the shareholders agreement. These provisions may prevent changes in Coca-Cola FEMSA’s principal shareholders, including mergers or acquisitions involving sales or dispositions of Coca-Cola FEMSA’s capital stock, which will involve an effective change of control without the consent of The Coca-Cola Company. See “—“—Shareholders Agreement.”

Coca-Cola FEMSA has also entered into tradename licensinglicense agreements with The Coca-Cola Company pursuant to which Coca-Cola FEMSA is authorized to use certain trademark names of The Coca-Cola Company.Company with its corporate name. These agreements have a ten-year term and are automatically renewed for ten-year terms, but are terminated if Coca-Cola FEMSA’s ceases to manufacture, market, sell and distributeCoca-Cola trademark products pursuant to the bottler agreements or if the shareholders agreement is terminated. The Coca-Cola Company also has the right to terminate a license agreement if Coca-Cola FEMSA uses its trademark names in a manner not authorized by the bottler agreements.

Material Contracts Relating to our Holding of Heineken Shares

Share Exchange Agreement

On January 11, 2010, FEMSA and certain of our subsidiaries entered into a share exchange agreement, which we refer to as the Share Exchange Agreement, with Heineken Holding N.V. and Heineken N.V. The Share Exchange Agreement required Heineken N.V., in consideration for 100% of the shares of EMPREX Cerveza, S.A. de C.V. (now Heineken Mexico Holding, S.A. de C.V.), which we refer to as EMPREX Cerveza, to deliver at the closing of the Heineken transaction 86,028,019 newly-issued Heineken N.V. shares to FEMSA with a commitment to deliver, pursuant to the ASDI, 29,172,504 Allotted Shares over a period of not more than five years from the date of the closing of the Heineken transaction. As of October 5, 2011, we had received the totality of the Allotted Shares.

The Share Exchange Agreement provided that, simultaneously with the closing of the transaction, Heineken Holding N.V. would swap 43,018,320 Heineken N.V. shares with FEMSA for an equal number of newly issued Heineken Holding N.V. shares. After the closing of the Heineken transaction, we owned 7.5% of Heineken N.V.’s shares. This percentage increased to 12.53% upon full delivery of the Allotted Shares and, together with our ownership of 14.94% of Heineken Holding N.V.’s shares, represents an aggregate 20% economic interest in the Heineken Group.

Under the terms of the Share Exchange Agreement, in exchange for such economic interest in the Heineken Group, FEMSA delivered 100% of the shares representing the capital stock of EMPREX Cerveza, which owned 100% of the shares of FEMSA Cerveza. As a result of the transaction, EMPREX Cerveza and FEMSA Cerveza became wholly-owned subsidiaries of Heineken.

The principal provisions of the Share Exchange Agreement are as follows:

 

delivery to Heineken N.V., by FEMSA, of 100% of the outstanding share capital of EMPREX Cerveza, which together with its subsidiaries, constitutes the entire beer business and operations of FEMSA in Mexico and Brazil (including the United States and other export business);

 

delivery to FEMSA by Heineken N.V. of 86,028,019 new Heineken N.V. shares;

 

simultaneously with the closing of the Heineken transaction, a swap between Heineken Holding N.V. and FEMSA of 43,018,320 Heineken N.V. shares for an equal number of newly issued shares in Heineken Holding N.V.;

 

the commitment by Heineken N.V. to assume indebtedness of EMPREX Cerveza and subsidiaries amounting to approximately US$2.1 billion;

 

the provision by FEMSA to the Heineken Group of indemnities customary in transactions of this nature concerning FEMSA and FEMSA Cerveza and its subsidiaries and their businesses;

 

FEMSA’s covenants to operate the EMPREX Cerveza business in the ordinary course consistent with past practice until the closing of the transaction, subject to customary exceptions, with the economic risks and benefits of the EMPREX Cerveza business transferring to Heineken as of January 1, 2010;

 

the provision by Heineken N.V. and Heineken Holding N.V. to FEMSA of indemnities customary in transactions of this nature concerning the Heineken Group; and

 

FEMSA’s covenants, subject to certain limitations, to not engage in the production, manufacture, packaging, distribution, marketing or sale of beer and similar beverages in Latin America, the United States, Canada and the Caribbean.

Corporate Governance Agreement

On April 30, 2010, FEMSA, CB Equity (as transferee of the Heineken N.V. & Heineken Holding N.V. Exchange Shares and Allotted Shares), Heineken N.V., Heineken Holding N.V. and L’Arche Green N.V., as (as majority shareholder of Heineken Holding N.V.,) entered into thea corporate governance agreement, which we refer to as the Corporate Governance Agreement, which establishes the terms of the relationship between Heineken and FEMSA after the closing of the Heineken transaction.

The Corporate Governance Agreement covers, among other things, the following topics:

 

FEMSA’s representation on the Heineken Holding Board and the Heineken Supervisory Board and the creation of an Americas committee, also with FEMSA’s representation;

 

FEMSA’s representation on the selection and appointment committee and the audit committee of the Heineken Supervisory Board;

 

FEMSA’s commitment to not increase its holding in Heineken Holding N.V. above 20% and to not increase its holding in the Heineken Group above a maximum 20% economic interest (subject to certain exceptions); and

 

FEMSA’s agreement not to not transfer any shares in Heineken N.V. or Heineken Holding N.V. for a five-year period, subject to certain exceptions, including among others, (i) beginning in the third anniversary, the right to sell up to 1% of all outstanding shares of each of Heineken N.V. and Heineken Holding N.V. in anyeach calendar quarter, and (ii) beginning in the third anniversary, the right to dividend or distribute to its shareholders each of Heineken N.V. and Heineken Holding N.V. shares.

Under the Corporate Governance Agreement, FEMSA is entitled to nominate two representatives to the Heineken Supervisory Board, one of whom will be appointed as Vice Chairman of the board of Heineken N.V. and will also serve as a representative of FEMSA on the Heineken Holding N.V. Board of Directors. Our nominees for appointment to the Heineken Supervisory Board were José Antonio Fernández Carbajal, our Executive Chairman and Chief Executive Officer,of the Board, and Javier Astaburuaga Sanjines, our Corporate
Vice-President and Chief Financial and Strategic Development Officer, who were both approved by Heineken N.V.’s general meeting of shareholders. Mr. José Antonio Fernández was also approved to the Heineken Holding N.V. Board of Directors by the general meeting of shareholders of Heineken Holding N.V.

In addition, the Heineken Supervisory Board has created an Americas committee to oversee the strategic direction of the business in the American continent and assess new business opportunities in that region. The Americas committee consists of two existing members of the Heineken Supervisory Board and one FEMSA representative, who acts as the chairman. The chairman of the Americas committee is José Antonio Fernández Carbajal, our Executive Chairman and Chief Executive Officer.of the Board.

The Corporate Governance Agreement has no fixed term, but certain provisions cease to apply if FEMSA ceases to have the right to nominate a representative to the Heineken Holding N.V. Board of Directors and the Heineken N.V. Supervisory Board. For example, in certain circumstances, FEMSA would be entitled to only one representative on the Heineken Supervisory Board, including in the event that FEMSA’s economic interest in the Heineken Group were to fall below 14%, the current FEMSA control structure were to change or FEMSA were to be subject to a change of control. In the event that FEMSA’s economic interest in Heineken falls below 7% or a beer producer acquires control of FEMSA, all of FEMSA’s corporate governance rights would end pursuant to the Corporate Governance Agreement.

Documents onDocumentson Display

We file reports, including annual reports on Form 20-F, and other information with the SEC pursuant to the rules and regulations of the SEC that apply to foreign private issuers. You may read and copy any materials filed with the SEC at its public reference rooms in Washington, D.C., at 450 Fifth Street, N.W., Washington, D.C. 20549. Please call the SEC at 1-800-SEC-0330 for further information on the public reference room. Filings we make electronically with the SEC are also available to the public over the Internet at the SEC’s website at www.sec.gov.

ITEM 11.ITEM 11.QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

Our business activities require the holding or issuing of derivative financial instruments that expose us to market risks related to changes in interest rates, foreign currency exchange rates, equity risk and commodity price risk.

Interest Rate Risk

Interest rate risk exists principally with respect to our indebtedness that bears interest at floating rates. At December 31, 2011,2013, we had outstanding total debt of Ps. 29,60476,748 million, of which 47%18.9% bore interest at fixedvariable interest rates and 53%81.1% bore interest at variablefixed interest rates. Swap contracts held by us effectively switch a portion of our variable rate indebtedness into fixed-rate indebtedness. After giving effect to these contracts, as of December 31, 2011, 59%2013, 58.6% of our total debt was fixed rate and 41%41.4% of our total debt was variable rate.rate (the total amount of the debt and the amounts of the variable rate debt and fixed rate debt used in the calculation of this percentage considers converting only the units of investments debt for the related cross currency swap, and it also includes the effect of related interest rate swaps). The interest rate on our variable rate debt is determined by reference to the London Interbank Offered Rate, or LIBOR, (a benchmark rate used for Eurodollar loans), theTasa de Interés Interbancaria de Equilibrio (Equilibrium Interbank Interest Rate, or TIIE), and theCertificados de la Tesorería(Treasury Certificates, or CETES) rate. If these reference rates increase, our interest payments would consequently increase.

The table below provides information about our derivative financial instruments that are sensitive to changes in interest rates and exchange rates. The table presents notional amounts and weighted average interest rates by expected contractual maturity dates. Notional amounts are used to calculate the contractual payments to be exchanged under the contract. Weighted average variable rates are based on the reference rates on December 31, 2011,2013, plus spreads contracted by us. Our derivative financial instruments’ current payments are denominated in U.S. dollars and Mexican pesos. All of the payments in the table are presented in Mexican pesos, our reporting currency, utilizing the December 30, 201131, 2013 exchange rate of Ps. 13.951013.0765 per U.S. dollar.

The table below also includes the estimated fair value as of December 31, 20112013 of:

 

short and long-term debt, based on the discounted value of contractual cash flows, in which the discount rate is estimated using rates currently offered for debt with similar terms and remaining maturities;

 

long-term notes payable and capital leases, based on quoted market prices; and

 

cross currency swaps and interest rate swaps, based on quoted market prices to terminate the contracts as of December 31, 2011.2013.

As of December 31, 2011,2013, the fair value represents an increasea decrease in total debt of Ps. 6981,194 million moreless than book value due to an increasea decrease in the interest rate in Mexico.the United States.

Principal by Year of Maturity

 

 At December 31, 2011 At December 31, 2010   At December 31, 2013   At December 31, 2012 
 2012 2013 2014 2015 2016 2017 and
thereafter
 Carrying
Value
 Fair
Value
 Carrying
Value
 Fair
Value
   2014       2015       2016       2017       2018       2019 and    
thereafter    
   Carrying    
Value    
   Fair    
Value    
   Carrying    
Value    
   Fair    
Value     
 
 (in millions of Mexican pesos, except for percentages)   (in millions of Mexican pesos, except for percentages) 

Short-term debt:

                              

Fixed rate debt:

                              

Mexican pesos

  18    —      —      —      —      —      18    18    —      —    

Interest rate(1)

  6.9       6.9   

Argentine pesos

  325    —      —      —      —      —      325    317    506    506  

Argentine pesos:

                    

Bank loans

   495        —        —        —        —        —        495        489        291        291     

Interest rate(1)

  14.9       14.9   15.3    25.4%     —        —        —        —        —        25.4%     25.4%     19.2%     —     

Variable rate debt:

                              

Colombian pesos

  295    —      —      —      —      —      295    295    1,072    1,072  

Brazilian reais:

                    

Bank loans

   34        —        —        —        —        —        34        34        19        19     

Interest rate(1)

  6.8       6.8   4.4  —       9.7%     —        —        —        —        —        9.7%     9.7%     8.1%     —     

U.S. dollars:

                    

Bank loans

   —        —        —        —        —        —        —        —        3,903        3,899     

Interest rate(1)

   —        —        —        —        —        —        —        —        0.6%     —     
  

 

   

 

   

 

   

 

   

 

   

 

   

 

   

 

   

 

   

 

 

Subtotal

  638    —      —      —      —      —      638    630    1,578    1,578     529        —        —        —        —        —        529        523        4,213        4,209     

Long-term debt:

                              

Fixed rate debt:

                              

Mexican pesos:

          

Domestic senior notes

  —      —      —      —      —      2,500    2,500    2,631    —      —    

U.S. dollars:

                    

Senior Notes (Coca-Cola FEMSA)

   —        —        —        —        13,022        21,250        34,272        35,327        6,458        7,351     

Interest rate(1)

       8.3  8.3      —        —        —        —        2.4%     4.4%     3.7%     3.7%     4.6%     —     

Senior Notes due 2023

   —        —        —        —        —        3,736        3,736        3,486        —        —     

Interest rate(1)

             2.9%     2.9%     2.9%      

Senior Notes due 2043

   —        —        —        —        —        8,377        8,377        7,566        —        —     

Interest rate(1)

             4.4%     4.4%     4.4%      

Bank Loans

   97        26              —        123        125         

Interest rate(1)

   3.8%     3.8%     —        —        —        —        3.8%     3.8%     —        —     

Mexican Pesos:

                    

Units of Investment (UDIs)

  —      —      —      —      —      3,337    3,337    3,337    3,193    3,193     —        —        —        3,630        —          3,630        3,630        3,567        3,567     

Interest rate(1)

       4.2  4.2   4.2          4.2%         4.2%     4.2%     4.2%    

U.S. dollars:

          

Capital leases

  —      —      —      —      —      —      —      —      4    4  

Interest rate(1)

          3.8 

J.P. Morgan

(Yankee Bond)

  —      —      —      —      —      6,990    6,990    7,737    6,179    6,179  

Interest rate

       4.6  4.6   4.6 

Argentine pesos

  514    81    —      —      —      —      595    570    684    684  

Domestic Senior Notes

   —        —        —        —        —        9,987        9,987        9,427        2,495        2,822     

Interest rate(1)

  16.4  15.7      16.3   16.5    —        —        —        —        —        6.2%     6.2%     6.2%     8.3%     —     

Brazilian reais:

                              

Bank loans

  5    10    10    10    10    36    81    87    102    102     66        72        65        63        29        42        337        311        119        114     

Interest rate(1)

  4.5  4.5  4.5  4.5  4.5  4.5  4.5  4.5  4.5    3.2%     2.9%     3.0%     3.0%     3.4%     3.1%     3.1%     3.1%     3.8%     —     

Capital leases

  4    5    5    4    —      —      18    —      21    21  

Finance leases

   242        216        184        157        84        82        965        817        11        11     

Interest rate(1)

   4.7%     4.7%     4.6%     4.6%     4.6%     4.6%     4.6%     4.6%     4.5%     —     

Argentine Pesos:

                    

Bank Loans

   259        71        28        —        —        —        358        327        529        514     

Interest rate(1)

   21.8%     16.8%     15.3%     —        —        —        20.3%     20.3%     19.9%     —     

Subtotal

   664        385        277        3,850        13,135        43,474        61,785        61,016        13,179        14,379     

Variable rate debt:

                    

U.S. Dollars:

                    

Bank Loans

   —        —        1,566        —        4,277        —        5,843        5,897        7,990        8,008     

Interest rate(1)

   —        —        1.1%     —        0.8%     —        0.9%     0.9%     0.9%     —     

Mexican pesos:

                    

Domestic Senior Notes

   —        —        2,517        —        —        —        2,517        2,500        6,011        5,999     

Interest rate(1)

   —        —        3.9%     —        —        —        3.9%     3.9%     5.0%     —     

Bank Loans

   1,368        2,764        —        —        —        —        4,132        4,205        4,380        4,430     

Interest rate(1)

   4.0%     4.0%     —        —        —        —        4.0%     4.0%     5.1%     —     

Argentine pesos:

                    

Bank loans

   180        —        —        —        —        —        180        179        106        106     

Interest rate(1)

   25.7%     —        —        —        —        —        25.7%     25.7%     22.9%     —     

Brazilian reais:

                    

Bank loans

   138        18        11        —        —        —        167        167        106        —     

Interest rate(1)

   11.3%     11.3%     11.3%     —        —        —        11.3%     11.3%     8.9%     —     

Finance leases

   35        39        26        —        —        —        100        100        149        149     

Interest rate(1)

   10.0%     10.0%     10.0%     —        —        —        10.0%     10.0%     10.5%     —     

Colombian pesos:

                    

Bank loans

   913        582        —        —        —        —        1,495        1,490        1,023        990     

Interest rate(1)

   5.6%     5.7%     —        —        —        —        5.7%     5.7%     6.8%     —     

Finance leases

   —        —        —        —        —        —        —        —        185        186     

Interest rate(1)

   —        —        —        —        —        —        —        —        6.8%     —     
  

 

   

 

   

 

   

 

   

 

   

 

   

 

   

 

   

 

   

 

 

Subtotal

   2,634        3,403        4,120        —        4,277        —        14,434        14,538        19,950        19,868     
  

 

   

 

   

 

   

 

   

 

   

 

   

 

   

 

   

 

   

 

 

Total long-term debt

   3,298        3,788        4,397        3,850        17,412        43,474        76,219        75,554        33,129        34,247     

Principal by Year of Maturity

   At December 31, 2011  At December 31, 2010 
   2012  2013  2014  2015  2016  2017 and
thereafter
   Carrying
Value
  Fair
Value
  Carrying
Value
  Fair
Value
 
   (in millions of Mexican pesos, except for percentages) 

Interest rate(1)

   4.5  4.5  4.5  4.5     4.5   4.5 

Subtotal

   523    96    15    14    10    12,863     13,521    14,362    10,162    10,162  

Variable rate debt:

            

Mexican pesos:

            

Bank loans

   67    266    1,392    2,825    —      —       4,550    4,456    4,550    4,550  

Interest rate(1)

   5.0  5.0  5.0  5.0     5.0   5.1 

Domestic senior notes

   3,000    3,500    —      —      2,500    —       9,000    8,981    8,000    7,945  

Interest rate(1)

   4.7  4.8    4.9    4.8   4.8 

U.S. dollars

   42    209    —      —      —      —       251    251    222    222  

Interest rate(1)

   0.7  0.7       0.7   0.6 

Argentine pesos

   130    —      —      —      —      —       130    116    —      —    

Interest rate(1)

   27.3        27.3   

Brazilian reais

��  33    39    43    48    30    —       193    193    —      —    

Interest rate(1)

   11.0  11.0  11.0  11.0  11.0    11.0   

Colombian pesos:

            

Bank loans

   935    —      —      —      —      —       935    929    994    994  

Interest rate(1)

   6.1        6.1   4.7 

Capital leases

   205    181    —      —      —      —       386    384    —      —    

Interest rate(1)

   7.1  6.6       6.9   

Subtotal

   4,412    4,195    1,435    2,873    2,530    —       15,445    15,310    13,766    13,711  

Total long-term debt

   4,935    4,291    1,450    2,887    2,540    12,863     28,966    29,672    23,928    23,873  
   (notional amounts, except for percentages) 

Derivative financial instruments:

  

Interest rate swaps(2):

            

Mexican pesos:

            

Variable to fixed

   1,600    2,500    575    1,963    —      —       6,638    (239  5,260    (302

Interest pay rate(1)

   8.1  8.1  8.4  8.6     8.3   8.1 

Interest receive rate(1)

   4.7  4.7  5.0  5.0     4.9   4.9 

Principal by Year of Maturity

  At December 31, 2011   At December 31, 2010   At December 31, 2013   At December 31, 2012 
  2012   2013   2014   2015   2016   2017 and
thereafter
 Carrying
Value
 Fair
Value
   Carrying
Value
 Fair
Value
   2014   2015   2016   2017   2018   2019 and
thereafter
   Carrying
Value
   Fair
Value
   Carrying
Value
   Fair
Value
 
  (in millions of Mexican pesos, except for percentages)   (in millions of Mexican pesos, except for percentages) 

Cross currency swaps:

                 

Units of Investment (UDIs) to Mexican pesos and variable rate

   —       —       —       —       —       2,500    2,500    860     2,500    717  

Derivative financial instruments:

  

Interest rate swaps:

                    

Mexican pesos:

                    

Variable to fixed

   575       1,963        —        —        —        —        2,538     —        6,325        —     

Interest pay rate(1)

             4.6  4.6    4.7    8.4%     8.6%     —        —        —        —        8.6%     —        8.4%     —     

Interest receive rate(1)

             4.2  4.2    4.2    4.0%     4.0%     —        —        —        —        4.0%     —        5.0%     —     

Cross currency swaps:

                    

Units of Investment (UDIs) to Mexican pesos and variable rate Fixed to variable

   —        —        —        2,500        —        —        2,500        —        2,500        —     

Interest pay rate(1)

   —        —        —        4.1%     —        —        4.1%     —        4.7%     —     

Interest receive rate(1)

   —        —        —        4.2%     —        —        4.2%     —        4.2%     —     

U.S. dollars to Mexican pesos Variable to variable

   —        —        —        —        —        —        —        —        2,553        —     

Interest pay rate(1)

   —        —        —        —        —        —        —        —        3.7%     —     

Interest receive rate(1)

   —        —        —        —        —        —        —        —        1.4%     —     

Fixed to variable

   —        —        —        —        —        11,403        11,403        —        —        —     

Interest pay rate(1)

   —        —        —        —        —        5.1%     5.1%     —        —        —     

Interest receive rate(1)

   —        —        —        —        —        4.0%     4.0%     —        —        —     

Fixed to fixed

   1,308       —        —        —        —        1,267        2,575        —        —        —     

Interest pay rate(1)

   8.7%     —        —        —        —        5.7%     7.2%     —        —        —     

Interest receive rate(1)

   4.6%     —        —        —        —        2.9%     3.8%     —        —        —     

U.S. dollars to Brazilian reais Fixed to variable

   50        83        —        —        5,884        —        6,017        —        —        —     

Interest pay rate(1)

   12.1%     12.0%     —        —        9.5%     —        9.5%     —        —        —     

Interest receive rate(1)

   3.6%     3.9%     —        —        2.7        —        2.7        —        —        —     

Variable to variable

   —        —        —        —        18,046        —        18,046        —        —        —     

Interest pay rate(1)

   —        —        —        —        9.5%     —        9.5%     —        —        —     

Interest receive rate(1)

   —        —        —        —        1.5%     —        1.5%     —        —        —     

 

(1)Weighted average interest rate.

(2)Does not include forwards starting swaps with a notional amount of Ps. 1,312 million and a fair value loss of Ps. 43 million. These contracts will become effective in 2012 and mature in 2013.

A hypothetical, instantaneous and unfavorable change of one percentage point100 basis points in the average interest rate applicable to variable-rate liabilities held at FEMSA as of December 31, 20112013 would increase our variable interest expense by approximately Ps. 98332 million, or 6.4%7.6%, over the 12-month period of 20112014, assuming no additional debt is incurred during such period, in each case after giving effect to all of our interest and cross currency swap agreements.

Foreign Currency Exchange Rate Risk

Our principal exchange rate risk involves changes in the value of the local currencies, of each country in which we operate, relative to the U.S. dollar. In 2011,2013, the percentage of our consolidated total revenues was denominated as follows:

Total Revenues by Currency At December 31, 20112013

 

Region

  Currency  % of Consolidated
Total Revenues
 

Mexico and Central America(1)

  Mexican peso and others   6466.4%%  

Venezuela

  Bolívar fuerte   1012.2%%  

South America

  Brazilian real, Argentine

peso, Colombian peso

   2621.4%%  

 

(1)Mexican peso, Quetzal, Balboa, Colón and U.S. dollar.

We estimate that a majority of our consolidated costs and expenses are denominated in Mexican pesos for Mexican subsidiaries and in the aforementioned currencies for the foreign subsidiaries, which are principally subsidiaries of Coca-Cola FEMSA. Substantially all of our costs and expenses denominated in a foreign currency, other than the functional currency of each country in which we operate, are denominated in U.S. dollars. As of December 31, 2011,2013, after giving effect to all cross currency swaps, 63%46.5% of our long-term indebtedness was denominated in Mexican pesos, 27%16.8% was denominated in U.S. dollars, 5%2.0% was denominated in Colombian pesos, 4%0.7% was denominated in Argentine pesos and 1%34.0% was denominated in Brazilian reais. We also have short-term indebtedness, which consists of bank loans in ColombianArgentine pesos, Brazilian reais, and Argentine pesos.U.S. dollars. Decreases in the value of the different currencies relative to the U.S. dollar will increase the cost of our foreign currency denominated operating costs and expenses, and the debt service obligations with respect to our foreign currency-denominated indebtedness. A depreciation of the Mexican peso relative to the U.S. dollar will also result in foreign exchange losses, as the Mexican peso value of our foreign currency-denominated long-term indebtedness is increased.

Our exposure to market risk associated with changes in foreign currency exchange rates relates primarily to U.S. dollar-denominated debt obligations as shown in the interest risk table above. We occasionally utilize financial derivative instruments to hedge our exposure to the U.S. dollar relative to the Mexican peso and other currencies.

As of December 31, 2013, we had forward agreements that met the hedging criteria for accounting purposes, to hedge our transactions denominated in U.S. dollars and Euros. The notional amount of these forward agreements was Ps. 3,616 million, for which we have recorded a fair value liability of Ps. 16 million. The maturity date of these forward agreements is in 2014 and 2015. The fair value of foreign currency forward contracts is estimated based on the quoted market price of each agreement at year-end assuming the same maturity dates originally contracted for. For the year ended December 31, 2013, a gain of Ps. 1,710 million was recorded in our consolidated results.

As of December 31, 2012, we had forward agreements that met the hedging criteria for accounting purposes, to hedge our transactions denominated in U.S. dollars and Euros. The notional amount of these forward agreements was Ps. 2,803 million, for which we have recorded a fair value asset of Ps. 36 million. The maturity date of these forward agreements is in 2013. The fair value of foreign currency forward contracts is estimated based on the quoted market price of each agreement at year-end assuming the same maturity dates originally contracted for. For the year ended December 31, 2012, a gain of Ps. 126 million was recorded in our consolidated results.

As of December 31, 2011, we had forward agreements that met the hedging criteria for accounting purposes, to hedge our operationstransactions denominated in U.S. dollars. The notional amount of these forward agreements was Ps. 2,933 million, withfor which we have recorded a fair value asset of Ps. 183 million, with amillion. The maturity date duringof these forward agreements is in 2012. The fair value of foreign currency forward contracts is estimated based on the quoted market price of each agreement at year-end assuming the same maturity dates originally contracted for. For the year ended December 31, 2011, a gain of Ps. 21 million was recorded in our consolidated results.

As of December 31, 2010,2012, we had forward agreements that metoptions to purchase U.S. dollars to reduce our exposure to the hedging criteria for accounting purposes, to hedge our operations denominated in U.S. dollars.risk of exchange rate fluctuations. The notional amount of these options was Ps. 578982 million, withfor which we have recorded a net fair value asset of Ps. 247 million and a notional amountas part of Ps. 1,690 million with a fair value liability of Ps. 18 million, in each case with acumulative other comprehensive income. The maturity date during 2011. For the year endedof these options is in 2013. At December 31, 2010, we recorded a net gain on expired forward agreements of Ps. 27 million as a part of foreign exchange. The fair value of2013, the foreign currency forward contracts is estimated based on the quoted market price of each agreement at year-end assuming the same maturity dates originally contracted for.Company had no outstanding options to purchase U.S. dollars.

As of December 31, 2009, certain forward agreements did not meet the hedging criteria for accounting purposes; consequently, changes in the estimated fair value were recorded in our consolidated income statement. For the year ended December 31, 2009, the net effect of expired contracts that did not meet hedging criteria for accounting purposes, was a loss of Ps. 63 million. The fair value of the foreign currency forward contracts is estimated based on the quoted market price of each agreement at year end assuming the same maturity dates originally contracted.

As of December 31, 2011, we had options to purchase U.S. dollars to reduce our exposure to the risk of exchange rate fluctuations, with afluctuations. The notional amount of these options was Ps. 1,901 million, for which we have recorded a net fair value asset of Ps. 300 million as part of cumulative other comprehensive income. The maturity date of these options was in 2012.

The following table illustrates the effects that hypothetical fluctuations in the exchange rates of the U.S. dollar and the Euro relative to the Mexican peso, and the U.S. dollar relative to the Brazilian real and Colombian peso, would have on our equity and profit or loss:

Foreign Currency Risk(1)(2)  

Change in Exchange
Rate

    Effect on Equity      Effect on Profit    
or Loss
 

2013

     

FEMSA

  +7%MXN/EUR  Ps.(157 Ps. —    
  -7% MXN/EUR   157    —    

Coca-Cola FEMSA

  +11%MXN/USD   67    —    
  +13%BRL/USD   86    —    
  +6%COP/USD   19    —    
  -11%MXN/USD   (67  —    
  -13%BRL/USD   (86  —    
  -6%COP/USD   (19  —    

2012

     

FEMSA

  +9%MXN/EUR/  Ps.(250 Ps.—    
  +11%MXN/USD   
  -9%MXN/EUR/   104    —    
  -11%MXN/USD   

Coca-Cola FEMSA

  -11%MXN/USD   (204  —    

2011

     

FEMSA

  +13%MXN/EUR/  Ps.(189 Ps.—    
  +15%MXN/USD   
  -13%MXN/EUR/   191    —    
  -15%MXN/USD   

Coca-Cola FEMSA

  -15%MXN/USD   (352  (127

(1)The sensitivity analysis effects include all subsidiaries of the Company.

(2)Includes the sensitivity analysis effects of all derivative financial instruments related to foreign exchange risk.

As of December 31, 2010,2013, we did nothad (i) cross currency swaps designated as fair value hedges under contracts with an aggregate notional amount of Ps. 50 million that expire in 2014, for which we have any call option agreements to buy foreign currencies.recorded a net fair value asset of Ps. 5 million; (ii) cross currency swaps designated as fair value hedges under contracts with an aggregate notional amount of Ps. 83 million that expire in 2015, for which we have recorded a net fair value asset of Ps. 11 million; (iii) cross currency swaps designated as fair value hedges under contracts with an aggregate notional amount of Ps. 2,500 million that expire in 2017, for which we have recorded a net fair value asset of Ps. 1,142 million; (iv) cross currency swaps designated as fair value hedges under contracts with an aggregate notional amount of Ps. 5,884 million that expire in 2018, for which we have recorded a net fair value asset of Ps. 156 million; (v) cross currency swaps designated as fair value hedges under contracts with an aggregate notional amount of Ps. 11,403 million that expire in 2023, for which we have recorded a net fair value liability of Ps. 394 million. As of December 31, 2013, we had (i) cross currency swaps designated as cash flow hedges under contracts with an aggregate notional amount of Ps 1,308 million that expire in 2014, for which we have recorded a net fair value asset of Ps. 13 million; (ii) cross currency swaps designated as cash flow hedges under contracts with an aggregate notional amount of Ps 211 million that expire in 2017, for which we have recorded a net fair value asset of Ps. 38 million; (iii) cross currency swaps designated as cash flow hedges under contracts with an aggregate notional amount of Ps 18,046 million that expire in 2018, for which we have recorded a net fair value liability of Ps. 981 million; (iv) cross currency swaps designated as cash flow hedges under contracts with an aggregate notional amount of Ps 1,267 million that expire in 2023, for which we have recorded a net fair value asset of Ps. 44 million.

As of December 31, 2012, we had (i) cross currency swaps designated as fair value hedges under contracts with an aggregate notional amount of Ps. 2,553 million that expire in 2014, for which we have recorded a net fair value asset of Ps. 46 million; and (ii) cross currency swaps designated as fair value hedges under contracts with an aggregate notional amount of Ps. 2,711 million that expire in 2017, for which we have recorded a net fair value asset of Ps. 1,089 million. The net effect of our expired contracts for the year ended December 31, 2012, was recorded as interest expense of Ps. 44 million.

As of December 31, 2011, we had cross currency swaps designated as fair value hedges under contracts with an aggregate notional amount of Ps. 2,500 million that expire in 2017, for which we have recorded a net fair value asset of Ps. 860 million. The net effect of our expired contracts for the yearsyear ended December 31, 2011, 2010 and 2009 was recorded as interest income of Ps. 8 million in 2011 and Ps. 2 million in 2010, and as interest expense of Ps. 32 million as of December 31, 2009.million.

For the years ended December 31, 2011, 2010,2013, 2012, and 2009,2011, certain cross currency swap instruments did not meet the hedging criteria for accounting purposes; consequently, changes in the estimated fair value were recorded in the income statement. The changes in fair value of these contracts represented a loss of Ps. 146 million, a gain of Ps. 205 million and a gain of Ps. 16833 million in 2013 and Ps. 2 million in 2012 and 2011, 2010 and 2009, respectively.

As of December 31, 2011, we had determined that our leasing contracts denominated in U.S. dollars host an embedded derivative financial instrument. The fair value of these contracts is based on the exchange rate used to finish the contract as of the end of the period. For the years ended December 31, 2011, 2010 and 2009, the fair value of these contracts resulted in a loss of Ps. 50 million, a gain of Ps. 15 million and a loss of Ps. 19 million, respectively, each of which is recorded in the income statement as market value loss/gain on ineffective portion of derivative financial instruments.

A hypothetical, instantaneous and unfavorable 10% devaluation of the Mexican peso relative to the U.S. dollar occurring on December 31, 20112013 would have resulted in an increase ina foreign exchange loss decreasing our consolidated net consolidated integral result of financing expense ofincome by approximately Ps. 203700 million over the 12-month period of 2011,2014, reflecting greater losses relatingforeign exchange loss related to our U.S dollar-denominatedU.S. dollar denominated indebtedness, net of a foreign exchange gain and interest expense generated byin the cash balances held by us in U.S. dollars as of that date. However, this result does not take into account any gain on monetary position that would be expected to result from an increase in the inflation rate generated by a devaluation of local currencies relative to the U.S. dollar in inflationary economic environments, which gain on monetary position would reduce the consolidated comprehensive financial result.and Euros.

As of March 31, 2012,April 4, 2014, the exchange rates relative to the U.S. dollar of all the countries in which we operate, as well as their devaluation/revaluation effect compared to December 31, 2011, are2013, were as follows:

 

Country

  Currency  Exchange Rate
as of  March 31, 2012
   (Devaluation)  /
Revaluation
   Currency  Exchange Rate
as of April 4,
2014
  (Devaluation) /
Revaluation

Mexico

  Mexican peso   12.85     8.1  Mexican peso    13.10     (0.2)%

Brazil

  Brazilian real   7.05     5.4  Brazilian real    2.24     4.3%

Venezuela

  Bolívar fuerte   2.99     8.1  Bolívar fuerte    10.70     (69.8)%

Colombia

  Colombian peso   0.01     (0.1)%   Colombian peso    1,966.40     (2.1)%

Argentina

  Argentine peso   2.93     9.7  Argentine peso    8.00     (22.7)%

Costa Rica

  Colón   0.03     7.2  Colón    559.39     (10.2)%

Guatemala

  Quetzal    7.77     0.9%

Nicaragua

  Cordoba    25.65     (1.3)%

Panama

  U.S. dollar    1.00     0.0%

Euro Zone

  Euro    0.72     0.4%

Country

  Currency  Exchange Rate
as of  March 31, 2012
   (Devaluation)  /
Revaluation
 

Guatemala

  Quetzal   1.67     6.7

Nicaragua

  Cordoba   0.55     9.2

Panama

  U.S. dollar   1.0000       

Euro Zone

  Euro   17.08     5.4

A hypothetical, instantaneous and unfavorable 10% devaluation in the value of the currencies of all the countries in which we operate, relative to the U.S. dollar, occurring on December 31, 2011,2013, would produce a reduction (or gain) in stockholders’ equity as follows:

 

Country

  Currency  Reduction in
Stockholders’ Equity
 
      (in millions of Mexican pesos) 

Mexico

  Mexican peso   203892  

Brazil

  Brazilian real   2,0561,689  

Venezuela

  Bolívar fuerte   8141,264  

Colombia

  Colombian peso   1,1111,011  

Costa Rica

  Colón   373221  

Argentina

  Argentine peso   13688  

Guatemala

  Quetzal   12259  

Nicaragua

  Cordoba   15991  

Panama

  U.S. dollar   232200  

Euro Zone

  Euro   7,5047,331  

Equity Risk

As of December 31, 20112013, 2012 and 2010,2011, we did not have any equity forwardderivative agreements.

Commodity Price Risk

We entered into various derivative contracts to hedge the cost of certain raw materials that are exposed to variations of commodity price exchange rates. As of December 31, 2011,2013, we had various derivative instruments contracts with maturity dates in 20122014, 2015 and 2013,2016 notional amounts of Ps. 7542,221 million and a fair value liability of Ps. 19302 million. The results of our commodity price contracts for the years ended December 31, 2013, 2012, and 2011, 2010were a loss of Ps. 362 million, and 2009, weregains of Ps. 257 million, Ps. 3936 million and Ps. 247257 million, respectively, which were recorded in the results from operations of each year. After discontinuing our beer business, we have no derivative contracts that do not meet hedging criteria for accounting purposes.

 

ITEM 12.DESCRIPTION OF SECURITIES OTHER THAN EQUITY SECURITIES

 

ITEM 12A.DEBT SECURITIES

Not applicable.

 

ITEM 12B.WARRANTS AND RIGHTS

Not applicable.

 

ITEM 12C.OTHER SECURITIES

Not applicable.

 

ITEM 12D.AMERICAN DEPOSITARY SHARES

The Bank of New York Mellon serves as the depositary for our ADSs. Holders of our ADSs, evidenced by ADRs, are required to pay various fees to the depositary, and the depositary may refuse to provide any service for which a fee is assessed until the applicable fee has been paid.

ADS holders are required to pay the depositary amounts in respect of expenses incurred by the depositary or its agents on behalf of ADS holders, including expenses arising from compliance with applicable law, taxes or other governmental charges, cable, telex and facsimile transmission, or the conversion of foreign currency into U.S. dollars. The depositary may decide in its sole discretion to seek payment by either billing holders or by deducting the fee from one or more cash dividends or other cash distributions.

ADS holders are also required to pay additional fees for certain services provided by the depositary, as set forth in the table below.

 

Depositary service

  

Fee payable by ADS holders

Issuance and delivery of ADSs, including in connection with share distributions, stock splits

  Up to US$5.00 per 100 ADSs (or portion thereof)

Distribution of dividends(1)

  Up to US$0.02 per ADS

Withdrawal of shares underlying ADSs

  Up to US$5.00 per 100 ADSs (or portion thereof)

 

(1)As of the date of this annual report, holders of our ADSs were not required to pay additional fees with respect to this service.

Direct and indirect payments by the depositary

The depositary pays us an agreed amount, which includes reimbursements for certain expenses we incur in connection with the ADS program. These reimbursable expenses include legal and accounting fees, listing fees, investor relations expenses and fees payable to service providers for the distribution of material to ADS holders. For the year ended December 31, 2011,2013, this amount was US$525,590. 650,000.

��

ITEMS 13-14.NOT APPLICABLE

 

ITEM 15.CONTROLS AND PROCEDURES

(a) Disclosure Controls and Procedures

We have evaluated, with the participation of our chief executive officer and chief financial officer, the effectiveness of our disclosure controls and procedures as of December 31, 2011.2013. There are inherent limitations to the effectiveness of any system of disclosure controls and procedures, including the possibility of human error and the circumvention or overriding of the controls and procedures. Accordingly, even effective disclosure controls and procedures can only provide reasonable assurance of achieving their control objectives. Based upon our evaluation, our principal executive officer and principal financial officer concluded that our disclosure controls and procedures were effective to provide reasonable assurance that information required to be disclosed by us in the reports that we file or submit under the Securities Exchange Act of 1934, as amended (or the Exchange Act) is recorded, processed, summarized and reported, within the time periods specified in the applicable rules and forms, and that it is accumulated and communicated to our management, including our chief executive officer and chief financial officer, as appropriate to allow timely decisions regarding required disclosure.

(b) Management’s annual report on internal control over financial reporting

Our management is responsible for establishing and maintaining adequate internal control over financial reporting, as such term is defined in Rules 13a-15(f) and 15d-15(f) under the Exchange Act. Under the supervision and with the participation of our management, including our principal executive officer and principal financial officer, we conducted an evaluation of the effectiveness of our internal control over financial reporting based on the framework in “Internal Control—Integrated Framework,” as issued by the Committee of Sponsoring Organizations of the Treadway Commission.

Our internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles.international financial reporting standards. Our internal control over financial reporting includes those policies and procedures that (i) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of our assets, (ii) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with generally accepted accounting principles,international financial reporting standards, and that our receipts and expenditures are being made only in accordance with authorizations of our management and directors, and (iii) provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of our assets that could have a material effect on our financial statements.

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate. Based on our evaluation under the 1992 framework in “Internal Controls—Integrated Framework,” as issued by the Committee of Sponsoring Organizations of the Treadway Commission, our management concluded that our internal control over financial reporting was effective as of December 31, 2011.2013.

Our managementmanagement’s assessment and conclusion on the effectiveness of internal control over financial reporting as of December 31, 20112013 excludes, in accordance with applicable guidance provided by the SEC, an assessment of the internal control over financial reporting of Grupo TampicoYoli, which Coca-Cola FEMSA acquired in May 2013, Companhia Fluminense, which Coca-Cola FEMSA acquired in August 2013, Spaipa, which Coca-Cola FEMSA acquired in October 2013 and Grupo CIMSA, the beverage divisions of which wereother businesses acquired by our subsidiary Coca-Cola FEMSA in October 2011us. Grupo Yoli, Companhia Fluminense, Spaipa and December 2011, respectively. The beverage divisions of Grupo Tampicoother business acquisitions collectively represented 3.1% and Grupo CIMSA together represented 2.4% and 2.7%1.1% of our total and net assets, respectively, as of December 31, 2011,2013, and 0.7%3.2% and 0.3%1.9% of our revenues and net income, respectively, for the year ended December 31, 2011.2013. No material changes in our internal control over financial reporting were identified as a result of these transactions.

The effectiveness of our internal control over financial reporting as of December 31, 20112013 has been audited by Mancera, S.C., a member practice of Ernst & Young Global, an independent registered public accounting firm, as stated in its report included herein.

(c) Attestation Report of the Registered Public Accounting Firm

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM ON INTERNAL

CONTROL OVER FINANCIAL REPORTING

The Board of Directors and StockholdersShareholders of

Fomento Económico Mexicano, S.A.B. de C.V.:

We have audited Fomento Económico Mexicano, S.A.B. de C.V. and subsidiaries’ internal control over financial reporting as of December 31, 2011,2013, based on criteria established in Internal Control—Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission (the 1992 Framework) (the COSO criteria). Fomento Económico Mexicano, S.A.B. de C.V. and subsidiaries’ management is responsible for maintaining effective internal control over financial reporting, and for its assessment of the effectiveness of internal control over financial reporting included in the accompanying Management’s Annual Report on Internal Control over Financial Reporting. Our responsibility is to express an opinion on the company’sCompany’s internal control over financial reporting based on our audit.

We conducted our audit in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether effective internal control over financial reporting was maintained in all material respects. Our audit included obtaining an understanding of internal control over financial reporting, assessing the risk that a material weakness exists, testing and evaluating the design and operating effectiveness of internal control based on the assessed risk, and performing such other procedures as we considered necessary in the circumstances. We believe that our audit provides a reasonable basis for our opinion.

A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with MexicanInternational Financial Reporting Standards, includingas issued by the reconciliation to U.S. GAAP in accordance with Item 18 of Form 20F.International Accounting Standard Board. A company’s internal control over financial reporting includes those policies and procedures that (1) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the company; (2) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with MexicanInternational Financial Reporting Standards includingas issued by the reconciliation to U.S. GAAP in accordance with Item 18 of Form 20F,International Accounting Standard Board, and that receipts and expenditures of the company are being made only in accordance with authorizations of management and directors of the company; and (3) provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the company’s assets that could have a material effect on the financial statements.

Because of its inherent limitations, internal control over financial reporting may not prevent ofor detect misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that the controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.

As indicated in the accompanying Management’s Annual Report on Internal Control over Financial Reporting, management’s assessment of and conclusion on the effectiveness of internal control over financial reporting did not include the internal controls of Administradora de Acciones del Noroeste, S.A. de C.V.Grupo Yoli and its subsidiaries (collectively “Grupo Tampico”)Yoli”, a Mexican subsidiary), Companhia Fluminense de Refrigerantes (“Compañía Fluminense” a Brazilian subsidiary) and CorporaciónSpaipa S.A. Industria Brasileira de los Angeles, S.A. de C.V. and its subsidiaries (collectively “Grupo CIMSA”)Bebidas (“Spaipa”, a Brazilian subsidiary), acquired in May 2013, August 2013 and October 2013, respectively, and December 2011, respectively,other businesses acquired in 2013, which are included in the 20112013 consolidated financial statements of Fomento Económico Mexicano, S.A.B. de C.V. and subsidiaries, and constituted 2.4%3.1% and 2.7%1.1% of Fomento Economico Mexicano, S.A.B. de C.V.’s total and net assets, respectively, as of December 31, 20112013 and 0.7%3.2% and 0.3%1.9% of Fomento Economico Mexicano, S.A.B. de C.V.’s revenues and net income, respectively, for the year then ended. Our audit of internal control over financial reporting of Fomento Económico Mexicano, S.A.B. de C.V. and subsidiaries, also did not include an evaluation of the internal control over financial reporting of Grupo TampicoYoli, Companhia Fluminense, Spaipa and Grupo CIMSA.other businesses acquired in 2013.

In our opinion, Fomento Económico Mexicano, S.A.B. de C.V. and subsidiaries maintained, in all material respects, effective internal control over financial reporting as of December 31, 2011,2013, based on the COSO criteria.

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States), the consolidated balance sheetsstatements of financial position of Fomento Económico Mexicano, S.A.B. de C.V. and subsidiaries as of December 31, 20112013 and 2010,2012, and the related consolidated income statements, consolidated statements of comprehensive income, consolidated statements of changes in stockholders’ equity, and consolidated statements of cash flows for each of the three years in the period ended December 31, 2011,2013 and our report dated April 27, 201216, 2014 expressed an unqualified opinion on those financial statements.thereon.

Mancera, S.C.

A Member Practicemember practice of

Ernst & Young Global Limited

C.P.C. AgustínAgustin Aguilar Laurents

Monterrey, N.L., Mexico

April 27, 201216, 2014

(d) Changes in Internal Control over Financial Reporting

There has been no change in our internal control over financial reporting during 20112013 that has materially affected, or is reasonably likely to materially affect, our internal control over financial reporting. The acquisitions of Grupo CIMSA and Grupo Tampico did not have a material effect on our internal control over financial reporting.

 

ITEM 16A.AUDIT COMMITTEE FINANCIAL EXPERT

Our shareholders and our board of directors have designated José Manuel Canal Hernando, an independent director as required byunder the Mexican Securities Law and applicable U.S. Securities Laws and NYSE listing standards, as an “audit committee financial expert” within the meaning of this Item 16A.See “Item 6. Directors, Senior Management and Employees—Directors.”

 

ITEM 16B.CODE OF ETHICS

We have adopted a code of ethics, within the meaning of this Item 16B of Form 20-F. Our code of ethics applies to our chief executive officer, chief financial officer, chief accounting officer and persons performing similar functions as well as to our directors and other officers and employees. Our code of ethics is available on our website at www.femsa.com. If we amend the provisions of our code of ethics that apply to our chief executive officer, chief financial officer, chief accounting officer and persons performing similar functions, or if we grant any waiver of such provisions, we will disclose such amendment or waiver on our website at the same address.

ITEM 16C.PRINCIPAL ACCOUNTANT FEES AND SERVICES

Audit and Non-Audit Fees

For the fiscal years ended December 31, 20112013, 2012 and 2010,2011, Mancera, S.C., a member practice of Ernst & Young Global, was our auditor.

The following table summarizes the aggregate fees billed to us in 20112013, 2012 and 20102011 by Mancera, S.C., which is an independent registered public accounting firm, during the fiscal years ended December 31, 20112013, 2012 and 2010:2011:

 

  Year ended December 31,   Year ended December 31, 
  2011   2010   2013   2012   2011 
  (in millions of Mexican pesos)   (in millions of Mexican pesos) 

Audit fees

   Ps. 83     Ps. 72     Ps. 101     Ps. 88     Ps. 83  

Audit-related fees

   10     6     10     5     10  

Tax fees

   8     5     12     9     8  

Other fees

   —       —       6     5     —    
  

 

   

 

 

Total

   Ps. 101     Ps. 83     Ps. 129     Ps. 107     Ps. 101  
  

 

   

 

 

Audit fees. Audit fees in the above table represent the aggregate fees billed in connection with the audit of our annual financial statements, as well as to other limited procedures in connection with our quarterly financial information and other statutory and regulatory audit activities.

Audit-related fees. Audit-related fees in the above table for 2011 are the aggregate fees billed for assurance and other services related to the performance of the audit, mainly in connection with bond issuance processes and other special audits and reviews. For 2010, the aggregate audit-related fees billed are mainly associated with the Heineken transaction.

Tax fees. Tax fees in the above table are fees billed for services based upon existing facts and prior transactions in order to document, compute, and obtain government approval for amounts included in tax filings such as value-added tax return assistance and transfer pricing documentation.

Other fees. ForOther fees in the above table for the years ended December 31, 20112013 and 2010,2012, include mainly fees billed for due diligence services. For the year ended December 31, 2011, there were no other fees.

Audit Committee Pre-Approval Policies and Procedures

We have adopted pre-approval policies and procedures under which all audit and non-audit services provided by our external auditors must be pre-approved by the audit committee as set forth in the Audit Committee’s charter. Any service proposals submitted by external auditors need to be discussed and approved by the Audit Committee during its meetings, which take place at least four times a year. Once the proposed service is approved, we or our subsidiaries formalize the engagement of services. The approval of any audit and non-audit services to be provided by our external auditors is specified in the minutes of our Audit Committee. In addition, the members of our board of directors are briefed on matters discussed by the different committees of our board of directors.

ITEM 16D.NOT APPLICABLE

 

ITEM 16E.PURCHASES OF EQUITY SECURITIES BY THE ISSUER AND AFFILIATED PURCHASERS

We did not purchase any of our equity securities in 2011.2013. The following table presents purchases by trusts that we administer in connection with our stock incentive plans, which purchases may be deemed to be purchases by an affiliated purchaser of us.See “Item 6. Directors, Senior Management and Employees––EVA Stock Incentive Plan.”

Purchases of Equity Securities

 

Purchase DatePeriod                             

  Total
Number of
BD Units
Purchased
   Average
Price
Paid per
BD Units
   Total Number of
Shares (or Units)
Purchased as
Part of Publicly
Announced Plans
or Programs
 Maximum Number (or
Appropriate U.S.
dollar Value) of Shares
(or Units) that May Yet
Be Purchased Under
the Plans or Programs

March, 1, 20082013

   4,592,9201,626,497     Ps.39.51Ps. 129.35    —    —  
  

 

 

   

 

 

   

 

 

March 1, 2009

   5,392,080

April, 2013

62,798     Ps.38.76Ps. 138.55    —    —  
  

 

 

   

 

 

   

 

 

March 1, 2010

   4,207,675

December, 2013

596,653     Ps.55.44Ps. 121.12    —    —  
  

 

 

   

 

 

   

 

March 1, 2011

2,438,590Ps.67.78

 

   

 

 

 

 

March 1, 2012

2,146,614Ps.92.36

ITEM 16F.NOT APPLICABLE

 

ITEM 16G.CORPORATE GOVERNANCE

Pursuant to Rule 303A.11 of the Listed Company Manual of the NYSE, we are required to provide a summary of the significant ways in which our corporate governance practices differ from those required for U.S. companies under the NYSE listing standards. We are a Mexican corporation with shares listed on the Mexican Stock Exchange. Our corporate governance practices are governed by our bylaws, the Mexican Securities Law and the regulations issued by the CNBV. We also disclose the extent of compliance with theCódigo de Mejores Prácticas Corporativas (Mexican Code of Best Corporate Practices), which was created by a group of Mexican business leaders and was endorsed by the CNBV.

The table below discloses the significant differences between our corporate governance practices and the NYSE standards.

 

NYSE Standards

  

Our Corporate Governance Practices

Directors independence: A majority of the board of directors must be independent.  

Directors independence: Pursuant to the Mexican Securities Law, we are required to have a board of directors with a maximum of 21 members, 25% of whom must be independent.

 

The Mexican Securities Law sets forth, in article 26, the definition of “independence,” which differs from the one set forth in Section 303A.02 of the Listed Company Manual of the NYSE. Generally, under the Mexican Securities Law, a director is not independent if such director: (i) is an employee or a relevant officer of the company or its subsidiaries; (ii) is an individual with significant influence over the company or its subsidiaries; (iii) is a shareholder or participant of the controlling group of the company; (iv) is a client, supplier, debtor, creditor, partner or employee of an important client, supplier, debtor or creditor of the company; or (v) is a family member of any of the aforementioned persons.

 

In accordance with the Mexican Securities Law, our shareholders are required to make a determination as to the independence of our directors at an ordinary meeting of our shareholders, though the CNBV may challenge that determination. Our board of directors is not required to make a determination as to the independence of our directors.

Executive sessions:Non-management directors must meet at regularly scheduled executive sessions without management.  

Executive sessions:Under our bylaws and applicable Mexican law, our non-management and independent directors are not required to meet in executive sessions.

 

Our bylaws state that the board of directors will meet at least four times a year, following the end of each quarter, to discuss our operating results and progress in achieving strategic objectives. Our board of directors can also hold extraordinary meetings.

Nominating/Corporate Governance Committee:A nominating/corporate governance committee composed entirely of independent directors is required.  

Nominating/Corporate Governance Committee:We are not required to have a nominating committee, and the Mexican Code of Best Corporate Practices does not provide for a nominating committee.

 

However, Mexican law requires us to have a Corporate Practices Committee. Our Corporate Practices Committee is composed of three members, and as required by the Mexican Securities Law and our bylaws, the three members are independent.independent, and its chairman is elected at the shareholders’ meeting.

Compensation Committee:A compensation committee composed entirely independent directors is required.  Compensation Committee: We do not have a committee that exclusively oversees compensation issues. Our Corporate Practices Committee, composed entirely of independent directors, reviews and recommends management compensation programs in order to ensure that they are aligned with shareholders’ interests and corporate performance.

NYSE Standards

  

Our Corporate Governance Practices

Audit Committee: Listed companies must have an audit committee satisfying the independence and other requirements of Rule 10A-3 under the Exchange Act and the NYSE independence standards.  Audit Committee: We have an Audit Committee of four members.members, as required by the Mexican Securities Law. Each member of the Audit Committee is an independent director, as required byand its chairman shall be elected at the Mexican Securities Law.shareholders’ meeting.
Equity compensation plan:Equity compensation plans require shareholder approval, subject to limited exemptions.  Equity compensation plan:Shareholder approval is not required under Mexican law or our bylaws for the adoption and amendment of an equity compensation plan. Such plans should provide for general application to all executives. Our current equity compensation plans have been approved by our board of directors.
Code of business conduct and ethics:Corporate governance guidelines and a code of conduct and ethics are required, with disclosure of any waiver for directors or executive officers.  Code of business conduct and ethics: We have adopted a code of ethics, within the meaning of Item 16B of SEC Form 20-F. Our code of ethics applies to our Chief Executive Officer, Chief Financial Officer and persons performing similar functions as well as to our directors and other officers and employees. Our code of ethics is available on our website at www.femsa.com. If we amend the provisions of our code of ethics that apply to our Chief Executive Officer, Chief Financial Officer and persons performing similar functions, or if we grant any waiver of such provisions, we will disclose such amendment or waiver on our website at the same address.

 

ITEM 16H.NOT APPLICABLE

 

ITEM 17.NOT APPLICABLE

 

ITEM 18.FINANCIAL STATEMENTS

See pages F-1 through F-144,F-188, incorporated herein by reference.

ITEM 19.EXHIBITS

 

1.1  Bylaws (estatutos sociales) of Fomento Económico Mexicano, S.A.B. de C.V., approved on April 22, 2008, together with an English translation thereof (incorporated by reference to Exhibit 1.1 of FEMSA’s Annual Report on Form 20-F filed on June 30, 2008 (File No. 333-08752)).
1.2  Share Exchange Agreement by and between Heineken Holding N.V., Heineken N.V., Compañía Internacional de Bebidas, S.A. de C.V., Grupo Industrial Emprex, S.A. de C.V., and FEMSA dated as of January 11, 2010 (incorporated by reference to Exhibit 1.2 of FEMSA’s Annual Report on Form 20-F filed on June 25, 2010 (File No. 333-08752)).
1.3  First Amendment to Share Exchange Agreement by and between Heineken Holding N.V., Heineken N.V., Compañía Internacional de Bebidas, S.A. de C.V., Grupo Industrial Emprex, S.A. de C.V., and FEMSA dated as of April 26, 2010 (incorporated by reference to Exhibit 1.3 of FEMSA’s Annual Report on Form 20-F filed on June 25, 2010 (File No. 333-08752)).
1.4  Corporate Governance Agreement, dated April 30, 2010, between Heineken Holding N.V., Heineken N.V., L’Arche Green N.V., FEMSA and CB Equity LLP.Equity. (incorporated by reference to Exhibit 1.4 of FEMSA’s Annual Report on Form 20-F filed on April 27, 2012 (File No. 333-08752)).
2.1  Deposit Agreement, as further amended and restated as of May 11, 2007, among FEMSA, The Bank of New York, and all owners and holders from time to time of any American Depositary Receipts, including the form of American Depositary Receipt (incorporated by reference to FEMSA’s registration statement on Form F-6 filed on April 30, 2007 (File No. 333- 142469)).
2.2  Specimen certificate representing a BD Unit, consisting of one Series B Share, two Series D-B Shares and two Series D-L Shares, together with an English translation (incorporated by reference to FEMSA’s registration statement on Form F-4 filed on April 9, 1998 (File No. 333-8618)).
2.3  Indenture dated as of February 5, 2010 among Coca-Cola FEMSA, S.A.B. de C.V., and The Bank of New York Mellon (incorporated by reference to Exhibit 2.2 to Coca-Cola FEMSA’s Annual Report on Form 20-F filed on June 10, 2010 (File No. 1-12260)).
2.4  First Supplemental Indenture dated as of February 5, 2010 among Coca-Cola FEMSA, S.A.B. de C.V., and The Bank of New York Mellon and the Bank of New York Mellon (Luxembourg) S.A. (incorporated by reference to Exhibit 2.3 to Coca-Cola FEMSA’s Annual Report on Form 20-F filed on June 10, 2010 (File No. 1-12260)).
2.5  Second Supplemental Indenture dated as of April 1, 2011 among Coca-Cola FEMSA, S.A.B. de C.V., Propimex, S. de R.L. de C.V. (formerly Propimex, S.A. de C.V.), as Guarantor, and The Bank of New York Mellon (incorporated by reference to Coca-Cola FEMSA’s Annual Report on Form 20-F filed on June 17, 2011 (File No. 001-12260)).
2.6Indenture dated as of April 8, 2013 between FEMSA, as Issuer, and The Bank of New York Mellon, as Trustee, Security Registrar, Paying Agent, and Transfer Agent (incorporated by reference to Exhibit 4.1 of FEMSA’s registration statement on Form F-3 filed on April 9, 2013 (File No. 333-187806)).
2.7First Supplemental Indenture, dated as of May 10, 2013, between FEMSA, as Issuer, and The Bank of New York Mellon, as Trustee, Security Registrar, Paying Agent and Transfer Agent, and The Bank of New York Mellon SA/NV, Dublin Branch, as Irish Paying Agent, including the form of global note therein (incorporated by reference to Exhibit 1.4 of FEMSA’s registration statement on Form 8-A filed on May 17, 2013 (File No. 001-35934)).
2.8Third Supplemental Indenture dated as of September 6, 2013 among Coca-Cola FEMSA, S.A.B. de C.V., as issuer, Propimex, S. de R.L. de C.V. (formerly Propimex, S.A. de C.V.), as existing guarantor, Comercializadora La Pureza de Bebidas, S. de R.L. de C.V., Grupo Embotellador Cimsa, S. de R.L. de C.V., Refrescos Victoria del Centro, S. de R.L. de C.V., Servicios Integrados Inmuebles del Golfo, S. de R.L. de C.V. and Yoli de Acapulco, S.A. de C.V., as additional guarantors, and The Bank of New York Mellon, as trustee, security registrar, paying agent and transfer agent (incorporated by reference to Exhibit 4.7 to Coca-Cola FEMSA’s Registration Statement on Form F-3 filed on November 8, 2013 (File No.333-187275)).

2.9Fourth Supplemental Indenture dated as of October 18, 2013 among Coca-Cola FEMSA, S.A.B. de C.V., as issuer, Propimex, S. de R.L. de C.V., Comercializadora La Pureza de Bebidas, S. de R.L. de C.V., Grupo Embotellador Cimsa, S. de R.L. de C.V., Refrescos Victoria del Centro, S. de R.L. de C.V., Servicios Integrados Inmuebles del Golfo, S. de R.L. de C.V. and Yoli de Acapulco, S.A. de C.V., as existing guarantors, Controladora Interamericana de Bebidas, S. de R.L. de C.V., as additional guarantor, and The Bank of New York Mellon, as trustee, security registrar, paying agent and transfer agent (incorporated by reference to Exhibit 4.8 to Coca-Cola FEMSA’s Registration Statement on Form F-3 filed on November 8, 2013 (File No. 333-187275)).
2.10Fifth Supplemental Indenture dated as of November 26, 2013 among Coca-Cola FEMSA, S.A.B. de C.V., as issuer, Propimex, S. de R.L. de C.V., Comercializadora La Pureza de Bebidas, S. de R.L. de C.V., Grupo Embotellador Cimsa, S. de R.L. de C.V., Refrescos Victoria del Centro, S. de R.L. de C.V., Servicios Integrados Inmuebles del Golfo, S. de R.L. de C.V., Yoli de Acapulco, S.A. de C.V. and Controladora Interamericana de Bebidas, S. de R.L. de C.V., as guarantors, and The Bank of New York Mellon, as trustee, security registrar, paying agent and transfer agent (incorporated by reference to Exhibit 4.1 to Coca-Cola FEMSA’s Form 6-K filed on December 5, 2013 (File No.1-2260)).
2.11Sixth Supplemental Indenture dated as of January 21, 2014 among Coca-Cola FEMSA, S.A.B. de C.V., as issuer, Propimex, S. de R.L. de C.V., Comercializadora La Pureza de Bebidas, S. de R.L. de C.V., Grupo Embotellador Cimsa, S. de R.L. de C.V., Refrescos Victoria del Centro, S. de R.L. de C.V., Servicios Integrados Inmuebles del Golfo, S. de R.L. de C.V., Yoli de Acapulco, S.A. de C.V. and Controladora Interamericana de Bebidas, S. de R.L. de C.V., as guarantors, and The Bank of New York Mellon, as trustee, security registrar, paying agent and transfer agent (incorporated by reference to Exhibit 4.1 to Coca-Cola FEMSA’s Form 6-K filed on January 27, 2014 (File No.1-2260)).
3.1  Amended Voting Trust Agreement among certain principal shareholders of FEMSA together with an English translation (incorporated by reference to FEMSA’s Schedule 13D as amended filed on August 11, 2005 (File No. 005-54705)).
4.1  Amended and Restated Shareholders’ Agreement, dated as of July 6, 2002, by and among CIBSA, Emprex, The Coca-Cola Company and Inmex (incorporated by reference to Coca-Cola FEMSA’s Annual Report on Form 20-F filed on June 27, 2003 (File No. 1-12260)).
4.2  Amendment, dated May 6, 2003, to the Amended and Restated Shareholders’ Agreement dated July 6, 2002, among CIBSA, Emprex, The Coca-Cola Company, Inmex, Atlantic Industries, Dulux CBAI 2003 B.V. and Dulux CBEXINMX 2003 B.V. (incorporated by reference to Exhibit 4.14 to Coca-Cola FEMSA’s Annual Report on Form 20-F filed on June 27, 2003 (File No. 1-12260)).

4.3  Second Amendment, dated February 1, 2010, to the Amended and Restated Shareholders’ Agreement dated July 6, 2002, among CIBSA, Emprex, The Coca-Cola Company, Inmex and Dulux CBAI 2003 B.V. (incorporated by reference to Exhibit 4.3 to Coca-Cola FEMSA’s Annual Report on Form 20-F filed on June 10, 2010 (File No. 1-12260)).
4.4  Amended and Restated Bottler Agreement, dated June 21, 2003, between Coca-Cola FEMSA and The Coca-Cola Company with respect to operations in the southeast of Mexico (incorporated by reference to Exhibit 4.3 to Coca-Cola FEMSA’s Annual Report on Form 20-F filed on April 5, 2004 (File No. 1-12260)).
4.5  Supplemental Agreement, dated June 21, 1993, between Coca-Cola FEMSA and The Coca-Cola Company with respect to operations in the southeast of Mexico (with English translation) (incorporated by reference to Exhibit 10.3 to Coca-Cola FEMSA’s Registration Statement on Form F-1 filed on August 13, 1993 (File No. 333-67380)).
4.6  Amended and Restated Bottler Agreement, dated June 21, 2003, between Coca-Cola FEMSA and The Coca-Cola Company with respect to operations in the southeast of Mexico (incorporated by reference to Coca-Cola FEMSA’s Annual Report on Form 20-F filed on April 5, 2004 (File No. 1-12260)).
4.7  Supplemental Agreement, dated June 21, 1993, between Coca-Cola FEMSA and The Coca-Cola Company with respect to operations in the southeast of Mexico (with English translation) (incorporated by reference to Exhibit 10.4 to Coca-Cola FEMSA’s Registration Statement on Form F-1 filed on August 13, 1993 (File No. 333-67380)).

4.8  Amendments, dated May 17 and July 20, 1995, to Bottler Agreement and Letter of Agreement, dated August 22, 1994, each with respect to operations in Argentina between Coca-Cola FEMSA and The Coca-Cola Company (with English translation) (incorporated by reference to Exhibit 10.3 to Coca-Cola FEMSA’s Annual Report on Form 20-F filed on June 28, 1996 (File No. 1-12260)).
4.9  Bottler Agreement, dated December 1, 1995, between Coca-Cola FEMSA and The Coca-Cola Company with respect to operations in SIRSA (with English translation) (incorporated by reference to Exhibit 10.4 to Coca-Cola FEMSA’s Annual Report on Form 20-F filed on June 28, 1996 (File No. 1-12260)).
4.10  Supplemental Agreement, dated December 1, 1995, between Coca-Cola FEMSA and The Coca-Cola Company with respect to operations in SIRSA (with English translation) (incorporated by reference to Exhibit 10.6 to Coca-Cola FEMSA’s Annual Report on Form 20-F filed on June 28, 1996 (File No. 1-12260)).
4.11  Amendment, dated February 1, 1996, to Bottler Agreement between Coca-Cola FEMSA and The Coca-Cola Company with respect to operations in SIRSA, dated December 1, 1995 (with English translation) (incorporated by reference to Exhibit 10.5 to Coca-Cola FEMSA’s Annual Report on Form 20-F filed on June 28, 1996 (File No. 1-12260)).
4.12  Amendment, dated May 22, 1998, to Bottler Agreement with respect to the former SIRSA territory, dated December 1, 1995, between Coca-Cola FEMSA and The Coca-Cola Company (with English translation) (incorporated by reference to Exhibit 4.12 to Coca-Cola FEMSA’s Annual Report on Form 20-F filed on June 20, 2001 (File No. 1-12260)).
4.13  Supply Agreement, dated June 21, 1993, between Coca-Cola FEMSA and FEMSA Empaques (incorporated by reference to FEMSA’s registration statement on Form F-4 filed on April 9, 1998 (File No. 333-8618)).
4.14  Bottler Agreement and Side Letter dated June 1, 2005, between Panamco Golfo, S.A. de C.V. and The Coca-Cola Company with respect to operations in Golfo, Mexico (English translation) (incorporated by reference to Exhibit 4.7 to Coca-Cola FEMSA’s Annual Report on Form 20-F filed on April 18, 2006 (File No. 1-12260)).

4.15  Bottler Agreement and Side Letter dated June 1, 2005, between Panamco Baijo, S.A. de C.V., and The Coca-Cola Company with respect to operations in Baijo, Mexico (English translation). (incorporated by reference to Exhibit 4.8 to Coca-Cola FEMSA’s Annual Report on Form 20-F filed on April 18, 2006 (File No. 1-12260)).
4.16  Coca-Cola Tradename License Agreement dated June 21, 1993, between Coca-Cola FEMSA and The Coca-Cola Company (with English translation) (incorporated by reference to FEMSA’s Registration Statement on Form F-4 filed on April 9, 1998 (File No. 333-8618)).
4.17  Amendment to the Trademark License Agreement, dated December 1, 2002, entered by and among Administración de Marcas S.A. de C.V., as proprietor, and The Coca-Cola Export Corporation Mexico branch, as licensee (incorporated by reference to Panamco’s Quarterly Report on Form 10-Q for the period ended March 31, 2003 (File No. 1-2290)).
4.18  Trademark Sub-License Agreement, dated January 4, 2003, entered by and among Panamco Golfo S.A. de C.V., as licensor, and The Coca-Cola Company, as licensee (incorporated by reference to Panamco’s Quarterly Report on Form 10-Q for the period ended March 31, 2003 (File No. 1-12290)).
4.19  Trademark Sub-License Agreement, dated January 4, 2003, entered by and among Panamco Bajio S.A. de C.V., as licensor, and The Coca-Cola Company, as licensee (incorporated by reference to Panamco’s Quarterly Report on Form 10-Q for the period ended March 31, 2003 (File No. 1-12290)).
4.20  Supply Agreement dated April 3, 1998, between ALPLA Fábrica de Plásticos, S.A. de C.V. and Industria Embotelladora de México, S.A. de C.V. (with English translation) (incorporated by reference to Exhibit 4.18 to Coca-Cola FEMSA’s Annual Report on Form 20-F filed on July 1, 2002 (File No. 1-12260)).
4.21  Services Agreement, dated November 7, 2000, between Coca-Cola FEMSA and FEMSA Logística (with English translation) (incorporated by reference to Exhibit 4.15 to Coca-Cola FEMSA’s Annual Report on Form 20-F filed on June 20, 2001 (File No. 1-12260)).

4.22  Promotion and Non-Compete Agreement, dated March 11, 2003, entered by and among The Coca-Cola Export Corporation Mexico branch and Panamco Bajio S.A. de C.V. (with English translation) (incorporated by reference to Panamco’s Quarterly Report on Form 10-Q for the period ended March 31, 2003 (File No. 1-12290)).
4.23  Promotion and Non-Compete Agreement, dated March 11, 2003, entered by and among The Coca-Cola Export Corporation Mexico branch and Panamco Golfo S.A. de C.V. (with English translation) (incorporated by reference to Panamco’s Quarterly Report on Form 10-Q for the period ended March 31, 2003 (File No. 1-12290)).
4.24  Memorandum of Understanding, dated as of March 11, 2003, by and among Panamco, as seller, and The Coca-Cola Company, as buyer (incorporated by reference to Panamco’s Quarterly Report on Form 10-Q for the period ended March 31, 2003 (File No. 1-12290)).
4.25  Bottler Agreement, dated August 22, 1994, between Coca-Cola FEMSA and The Coca-Cola Company with respect to operations in Argentina (with English translation) (incorporated by reference to Exhibit 10.1 to Coca-Cola FEMSA’s Annual Report on Form 20-F filed on June 30, 1995 (File No. 1-12260)).

4.26  Supplemental Agreement, dated August 22, 1994, between Coca-Cola FEMSA and The Coca-Cola Company with respect to operations in Argentina (with English translation) (incorporated by reference to Exhibit 10.2 to Coca-Cola FEMSA’s Annual Report on Form 20-F filed on June 30, 1995 (File No. 1-12260)).
4.27  The Coca-Cola Company Memorandum to Steve Heyer from Jose Antonio Fernández, dated December 22, 2002 (incorporated by reference to Exhibit 10.1 to FEMSA’s Registration Statement on Amendment No. 1 to the Form F-3 filed on September 20, 2004 (File No. 333-117795)).
4.28Shareholders Agreement dated as of January 25, 2013, by and among CCBPI, Coca-Cola South Asia Holdings, Inc., Coca-Cola Holdings (Overseas) Limited and Controladora de Inversiones en Bebidas Refrescantes, S.L. (incorporated by reference to Exhibit 4.27 to Coca-Cola FEMSA’s Annual Report on Form 20-F filed on March 15, 2013 (File No. 1-12260)).
8.1  Significant Subsidiaries.
12.1  CEO Certification pursuant to Section 302 of the Sarbanes-Oxley Act of 2002, dated April 27, 2012.16, 2014.
12.2  CFO Certification pursuant to Section 302 of the Sarbanes-Oxley Act of 2002, dated April 27, 2012.16, 2014.
13.1  Officer Certification pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, dated April 27, 2012.16, 2014.
23.1Consent of Mancera, S.C.
23.2Consent of KPMG Accountants N.V.

SIGNATURE

The registrant hereby certifies that it meets all of the requirements for filing on Form 20-F and that it has duly caused and authorized the undersigned to sign this annual report on its behalf.

Date: April 27, 201216, 2014

 

Fomento Económico Mexicano, S.A.B. de C.V.
By: 

/s/ Javier Astaburuaga Sanjines

Name: 

Javier Astaburuaga Sanjines

Title:Executive Vice-President of Finance

Chief Financial and Strategic Development / Chief Financial Officer


FOMENTO ECONÓMICO MEXICANO, S.A.B. DE C.V. AND SUBSIDIARIES

MONTERREY, N.L., MÉXICO

INDEX TO FINANCIAL STATEMENTS

Audited consolidated financial statements of Fomento Económico Mexicano, S.A.B. de C.V.

Report of Mancera S.C., A Member Practice of Ernst  & Young Global, of Fomento Económico Mexicano, S.A.B. de C.V. and subsidiaries for the years ended December 31, 2011, 2010 and 2009Independent Registered Public Accounting Firm

  F-1

Consolidated balance sheets atstatements of financial position as of December 31, 20112013 and 20102012

  F-2

Consolidated income statements for the years ended December 31, 2011, 20102013, 2012 and 20092011

  F-3

Consolidated statements of comprehensive income for the years ended December 31, 2013, 2012 and 2011

F-4

Consolidated statements of changes in equity for the years ended December 31, 2013, 2012 and 2011

F-5

Consolidated statements of cash flows for the years ended December 31, 2011, 20102013, 2012 and 20092011

  F-4

Consolidated statements of changes in stockholders’ equity for the years ended December  31, 2011, 2010 and 2009

F-6
  F-6

Notes to the consolidated financial statements

  F-7

Audited consolidated financial statements of Heineken N.V.

  

Report of KPMG Accountants N.V. of Heineken N.V. and subsidiaries for the years ended December  31, 2011 and 2010Independent Registered Public Accounting Firm

  F-72F-118

Consolidated income statementstatements for the years ended December 31, 20112013, 2012 and 20102011

  F-73F-119

Consolidated statementstatements of comprehensive income for the years ended December 31, 20112013, 2012 and 20102011

  F-74F-120

Consolidated statementstatements of financial position as atof December 31, 20112013 and 20102012

  F-75F-121

Consolidated statementstatements of cash flows for the years ended December 31, 20112013, 2012 and 20102011

  F-76F-122

Consolidated statementstatements of changes in equity for the years ended December 31, 20112013, 2012 and 20102011

  F-78F-124

Notes to the consolidated financial statements

  F-80F-127


REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

The Board of Directors and StockholdersShareholders of

Fomento Económico Mexicano, S.A.B. de C.V.

We have audited the accompanying consolidated balance sheetsstatements of financial position of Fomento Económico Mexicano, S.A.B. de C.V. and its subsidiaries as of December 31, 20112013 and 2010,2012, and the related consolidated income statements, consolidated statements of comprehensive income, consolidated statements of changes in stockholders’ equity and consolidated statements of cash flows for each of the three years in the period ended December 31, 2011.2013. These financial statements are the responsibility of the Company’s management. Our responsibility is to express an opinion on these financial statements based on our audits. The financial statements of Heineken N. V. (a corporation in which the Company has a 12.53% and 9.24% interest asfor each of the three years in the period ended December 31, 2011 and 2010, respectively)2013) which is majority owned by Heineken HoldingsHolding N.V. (a corporation in which the Company has a 14.94% interest for each of the three years in both years)the period ended December 31, 2013) (collectively “Heineken”), prepared under International Financial Reporting Standards as adopted by the International Accounting Standards Board (IFRS), have been audited by other auditors whose report dated February 14, 201211, 2014 has been furnished to us, and our opinion on the consolidated financial statements, insofar as it relates to the amounts included for Heineken, is based on the report of the other auditors. In the consolidated financial statements, the Company’s investment in Heineken is stated at Ps. 75,07580,351 and Ps. 66,478Ps.77,484 million at December 31, 20112013 and 20102012 respectively and the Company’s equity in the net income of Heineken is stated at Ps. 5,0804,587, Ps. 8,311 and Ps. 4,880 million for each of the yearthree years in the period ended December 31, 2011 and Ps. 3,319 million for the eight month period from April 30 to December 31, 2010.2013.

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements. An audit also includes assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial statement presentation (including the Company’s conversion of the financial statements of Heineken to Mexican Financial Reporting Standards as of December 31, 2011 and 2010 and for the year ended December 31, 2011 and the eight-month period ended December 31, 2010).presentation. We believe that our audits and the report of other auditors provide a reasonable basis for our opinion.

In our opinion, based on our audits and the report of other auditors, the accompanying consolidated financial statements referred to above present fairly, in all material respects, the consolidated financial position of Fomento Económico Mexicano, S.A.B. de C.V. and its subsidiaries atas of December 31, 20112013 and 2010,2012, and the consolidated results of their operations and consolidatedtheir cash flows for each of the three years in the period ended December 31, 2011,2013, in conformity with MexicanInternational Financial Reporting Standards which differ in certain respects from accounting principles generally accepted inas issued by the United States (See Notes 26 and 27 to the consolidated financial statements).International Accounting Standards Board.

We have also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States), Fomento Económico Mexicano, S.A.B. de C.V. and its subsidiaries’ internal control over financial reporting as of December 31, 2011,2013, based on criteria established in Internal Control—IntegratedControl-Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission (1992 Framework) and our report dated April 27, 201216, 2014 expressed an unqualified opinion thereon.

Mancera, S.C.

Mancera, S.C.

A Member Practice of

Ernst & Young Global

C.P.C. Agustín

A member practice of

Ernst & Young Global Limited

Agustin Aguilar Laurents

Monterrey, N.L., MéxicoMexico

April 27, 201216, 2014

FOMENTO ECONÓMICO MEXICANO, S.A.B. DE C.V. AND SUBSIDIARIES

MONTERREY, N.L., MÉXICO

Consolidated Balance SheetsStatements of Financial Position

AtAs of December 31, 20112013 and 2010. 2012.

Amounts expressed in millions of U.S. dollars ($) and in millions of Mexican pesos (Ps.).

 

  Note   2011   2010   Note   December
2013 (*)
 December 2013 December 2012 

ASSETS

              

Current Assets:

              

Cash and cash equivalents

   4 B    $1,887    Ps.  26,329    Ps.  27,097     5    $2,081   Ps.   27,259   Ps.   36,521  

Investments

   4 B     95     1,329     66     6     10    126    1,595  

Accounts receivable

   6     753     10,499     7,702  

Accounts receivable, net

   7     977    12,798    10,837  

Inventories

   7     1,031     14,385     11,314     8     1,396    18,289    16,345  

Recoverable taxes

     309     4,311     4,243       698    9,141    6,277  

Other current financial assets

   9     304    3,977    2,546  

Other current assets

   8     152     2,114     1,038     9     151    1,979    1,334  
    

 

   

 

   

 

     

 

  

 

  

 

 

Total current assets

     4,227     58,967     51,460       5,617    73,569    75,455  
    

 

   

 

   

 

     

 

  

 

  

 

 

Investments in shares

   9     5,661     78,972     68,793  

Property, plant and equipment

   10     3,828     53,402     41,910  

Intangible assets

   11     5,133     71,608     52,340  

Deferred tax asset

   23 C     33     461     346  

Other assets

   12     809     11,294     8,729  

Investments in associates and joint ventures

   10     7,507    98,330    83,840  

Property, plant and equipment, net

   11     5,646    73,955    61,649  

Intangible assets, net

   12     7,886    103,293    67,893  

Deferred tax assets

   24     290    3,792    2,028  

Other financial assets

   13     210    2,753    2,254  

Other assets, net

   13     267    3,500    2,823  
    

 

   

 

   

 

     

 

  

 

  

 

 

TOTAL ASSETS

     19,691     274,704     223,578      $27,423   Ps.359,192   Ps.295,942  
    

 

   

 

   

 

     

 

  

 

  

 

 

LIABILITIES AND STOCKHOLDERS’ EQUITY

        

LIABILITIES AND EQUITY

      

Current Liabilities:

              

Bank loans and notes payable

   17     46     638     1,578     18    $40   Ps.529   Ps.4,213  

Current portion of long-term debt

   17     354     4,935     1,725     18     252    3,298    4,489  

Interest payable

     15     216     165       31    409    207  

Suppliers

     1,539     21,475     17,458       2,033    26,632    24,629  

Accounts payable

     413     5,761     5,375       528    6,911    6,522  

Taxes payable

     230     3,208     2,180       515    6,745    5,048  

Other current liabilities

   24 A     172     2,397     2,035  

Other current financial liabilities

   25     332    4,345    3,408  
    

 

   

 

   

 

     

 

  

 

  

 

 

Total current liabilities

     2,769     38,630     30,516       3,731    48,869    48,516  
    

 

   

 

   

 

     

 

  

 

  

 

 

Long-Term Liabilities:

              

Bank loans and notes payable

   17     1,723     24,031     22,203     18     5,567    72,921    28,640  

Employee benefits

   15 B     162     2,258     1,883  

Deferred tax liability

   23 C     997     13,911     10,567  

Contingencies and other liabilities

   24 B     341     4,760     5,396  

Post-employment and other long-term employee benefits

   16     311    4,074    3,675  

Deferred tax liabilities

   24     229    2,993    700  

Other financial liabilities

   25     127    1,668    480  

Provisions and other long-term liabilities

   25     467    6,117    3,770  
    

 

   

 

   

 

     

 

  

 

  

 

 

Total long-term liabilities

     3,223     44,960     40,049       6,701    87,773    37,265  
    

 

   

 

   

 

     

 

  

 

  

 

 

Total liabilities

     5,992     83,590     70,565       10,432    136,642    85,781  
    

 

   

 

   

 

     

 

  

 

  

 

 

Stockholders’ Equity:

        

Non-controlling interest in consolidated subsidiaries

   20     4,124     57,534     35,665  
    

 

   

 

   

 

 

Equity:

      

Controlling interest:

              

Capital stock

     383     5,348     5,348       255    3,346    3,346  

Additional paid-in capital

     1,470     20,513     20,558       1,942    25,433    22,740  

Retained earnings from prior years

     6,219     86,756     51,045  

Net income

     1,085     15,133     40,251  

Cumulative other comprehensive income

   4 V     418     5,830     146  

Retained earnings

     9,989    130,840    128,508  

Cumulative other comprehensive (loss) income

     (17  (227  665  
    

 

   

 

   

 

     

 

  

 

  

 

 

Controlling interest

     9,575     133,580     117,348  

Total controlling interest

     12,169    159,392    155,259  
    

 

   

 

   

 

     

 

  

 

  

 

 

Total stockholders’ equity

     13,699     191,114     153,013  

Non-controlling interest in consolidated subsidiaries

   21     4,822    63,158    54,902  
    

 

   

 

   

 

     

 

  

 

  

 

 

TOTAL LIABILITIES AND STOCKHOLDERS’ EQUITY

    $19,691    Ps.  274,704    Ps.  223,578  

Total equity

     16,991    222,550    210,161  
    

 

   

 

   

 

     

 

  

 

  

 

 

TOTAL LIABILITIES AND EQUITY

    $27,423   Ps.   359,192   Ps.   295,942  
    

 

  

 

  

 

 

(*)Convenience translation to U.S. dollars ($) – See Note 2.2.3

The accompanying notes are an integral part of these consolidated balance sheets.statements of financial position.

Monterrey, N.L., México.

José Antonio Fernández CarbajalJavier Astaburuaga Sanjines
Chief Executive OfficerChief Financial Officer

FOMENTO ECONÓMICO MEXICANO, S.A.B. DE C.V. AND SUBSIDIARIES

MONTERREY, N.L., MÉXICO

Consolidated Income Statements

For the years ended December 31, 2011, 20102013, 2012 and 2009. 2011.

Amounts expressed in millions of U.S. dollars ($) and in millions of Mexican pesos (Ps.), except for data per share.share amounts.

 

   2011  2010  2009 

Net sales

  $14,470   Ps.  201,867   Ps.  168,376   Ps.  158,503  

Other operating revenues

   84    1,177    1,326    1,748  
  

 

 

  

 

 

  

 

 

  

 

 

 

Total revenues

   14,554    203,044    169,702    160,251  

Cost of sales

   8,459    118,009    98,732    92,313  
  

 

 

  

 

 

  

 

 

  

 

 

 

Gross profit

   6,095    85,035    70,970    67,938  
  

 

 

  

 

 

  

 

 

  

 

 

 

Operating expenses:

     

Administrative

   591    8,249    7,766    7,835  

Selling

   3,576    49,882    40,675    38,973  
  

 

 

  

 

 

  

 

 

  

 

 

 
   4,167    58,131    48,441    46,808  
  

 

 

  

 

 

  

 

 

  

 

 

 

Income from operations

   1,928    26,904    22,529    21,130  

Other expenses, net (Note 18)

   (209  (2,917  (282  (1,877

Comprehensive financing result:

     

Interest expense

   (210  (2,934  (3,265  (4,011

Interest income

   72    999    1,104    1,205  

Foreign exchange gain (loss), net

   84    1,165    (614  (431

Gain on monetary position, net

   9    146    410    486  

Market value (loss) gain on ineffective portion of derivative financial instruments

   (11  (159  212    124  
  

 

 

  

 

 

  

 

 

  

 

 

 
   (56  (783  (2,153  (2,627

Equity method of associates (Note 9)

   370    5,167    3,538    132  
  

 

 

  

 

 

  

 

 

  

 

 

 

Income before income taxes

   2,033    28,371    23,632    16,758  

Income taxes (Note 23 D)

   550    7,687    5,671    4,959  
  

 

 

  

 

 

  

 

 

  

 

 

 

Consolidated net income before discontinued operations

   1,483    20,684    17,961    11,799  

Income from the exchange of shares with Heineken, net of taxes (Note 5 B)

   —      —      26,623    —    

Net income from discontinued operations (Note 5 B)

   —      —      706    3,283  
  

 

 

  

 

 

  

 

 

  

 

 

 

Consolidated net income

  $1,483   Ps.20,684   Ps.45,290   Ps.15,082  
  

 

 

  

 

 

  

 

 

  

 

 

 

Net controlling interest income

   1,085    15,133    40,251    9,908  

Net non-controlling interest income

   398    5,551    5,039    5,174  
  

 

 

  

 

 

  

 

 

  

 

 

 

Consolidated net income

  $1,483   Ps.20,684   Ps.45,290   Ps.15,082  
  

 

 

  

 

 

  

 

 

  

 

 

 

Net controlling interest income before discontinued operations(1):

     

Per series “B” share

  $0.05   Ps.0.75   Ps.0.64   Ps.0.33  

Per series “D” share

   0.07    0.94    0.81    0.42  

Net income from discontinued operations(1):

     

Per series “B” share

   —      —      1.37    0.16  

Per series “D”share

   —      —      1.70    0.20  

Net controlling interest income(1):

     

Per series “B” share

   0.05    0.75    2.01    0.49  

Per series “D”share

   0.07    0.94    2.51    0.62  
  

 

 

  

 

 

  

 

 

  

 

 

 
   Note   2013(*)  2013  2012  2011 

Net sales

    $19,606   Ps.   256,804   Ps.   236,922   Ps.   200,426  

Other operating revenues

     99    1,293    1,387    1,114  
    

 

 

  

 

 

  

 

 

  

 

 

 

Total revenues

     19,705    258,097    238,309    201,540  

Cost of goods sold

     11,333    148,443    137,009    117,244  
    

 

 

  

 

 

  

 

 

  

 

 

 

Gross profit

     8,372    109,654    101,300    84,296  
    

 

 

  

 

 

  

 

 

  

 

 

 

Administrative expenses

     761    9,963    9,552    8,172  

Selling expenses

     5,312    69,574    62,086    50,685  

Other income

   19     50    651    1,745    381  

Other expenses

   19     (110  (1,439  (1,973  (2,072

Interest expense

   18     (331  (4,331  (2,506  (2,302

Interest income

     94    1,225    783    1,014  

Foreign exchange (loss) gain, net

     (55  (724  (176  1,148  

Monetary position (loss) gain, net

     (33  (427  (13  53  

Market value gain (loss) on financial instruments

     1    8    8    (109
    

 

 

  

 

 

  

 

 

  

 

 

 

Income before income taxes and share of the profit of associates and joint ventures accounted for using the equity method

     1,915    25,080    27,530    23,552  

Income taxes

   24     592    7,756    7,949    7,618  

Share of the profit of associates and joint ventures accounted for using the equity method, net of taxes

   10     369    4,831    8,470    4,967  
    

 

 

  

 

 

  

 

 

  

 

 

 

Consolidated net income

    $1,692   Ps.22,155   Ps.28,051   Ps.20,901  
    

 

 

  

 

 

  

 

 

  

 

 

 

Attributable to:

       

Controlling interest

     1,216    15,922    20,707    15,332  

Non-controlling interest

     476    6,233    7,344    5,569  
    

 

 

  

 

 

  

 

 

  

 

 

 

Consolidated net income

    $1,692   Ps.22,155   Ps.28,051   Ps.20,901  
    

 

 

  

 

 

  

 

 

  

 

 

 

Basic net controlling interest income:

       

Per series “B” share

   23    $0.06   Ps.0.79   Ps.1.03   Ps.0.77  

Per series “D” share

   23     0.08    1.00    1.30    0.96  

Diluted net controlling interest income:

       

Per series “B” share

   23     0.06    0.79    1.03    0.76  

Per series “D” share

   23     0.08    0.99    1.29    0.96  
    

 

 

  

 

 

  

 

 

  

 

 

 

(*)Convenience translation to U.S. dollars ($) – See Note 2.2.3

The accompanying notes are an integral part of these consolidated income statements.

(1)U.S. dollars and Mexican pesos, see Note 22 for number of shares.

FOMENTO ECONÓMICO MEXICANO, S.A.B. DE C.V. AND SUBSIDIARIES

MONTERREY, N.L., MÉXICO

Consolidated Statements of Cash FlowsComprehensive Income

For the years ended December 31, 2011, 20102013, 2012 and 2009.2011.

Amounts expressed in millions of U.S. dollars ($) and in millions of Mexican pesos (Ps.).

 

   2011  2010  2009 

Cash Flow Generated by (Used in) Operating Activities:

     

Income before income taxes from continuing operations

  $  2,033    Ps.  28,371    Ps.  23,632    Ps.�� 16,758  

Non-cash operating expenses

   37    513    386    664  

Other adjustments regarding operating activities

   113    1,583    545    773  

Adjustments regarding investing activities:

     

Depreciation

   394    5,498    4,527    4,391  

Amortization

   75    1,043    975    798  

(Gain) loss on sale of long-lived assets

   (1  (9  215    177  

Gain on sale of shares

   —      (1  (1,554  (35

Disposal of long-lived assets

   50    703    9    129  

Interest income

   (72  (999  (1,104  (1,205

Equity method of associates

   (370  (5,167  (3,538  (132

Adjustments regarding financing activities:

     

Interest expenses

   210    2,934    3,265    4,011  

Foreign exchange (gain) loss, net

   (84  (1,165  614    431  

Gain on monetary position, net

   (9  (146  (410  (486

Market value loss (gain) on ineffective portion of derivative financial instruments

   11    159    (212  (124
  

 

 

  

 

 

  

 

 

  

 

 

 
   2,387    33,317    27,350    26,150  
  

 

 

  

 

 

  

 

 

  

 

 

 

Accounts receivable and other current assets

   (202  (2,819  (1,402  (681

Inventories

   (160  (2,227  (1,369  (698

Suppliers and other accounts payable

   107    1,492    823    2,373  

Other liabilities

   (40  (566  (249  (267

Employee benefits

   (36  (496  (530  (302

Income taxes paid

   (463  (6,457  (6,821  (3,831
  

 

 

  

 

 

  

 

 

  

 

 

 

Net cash flows provided by continuing operations

   1,593    22,244    17,802    22,744  

Net cash flows provided by discontinued operations

   —      —      1,127    8,181  
  

 

 

  

 

 

  

 

 

  

 

 

 

Net cash flows provided by operating activities

   1,593    22,244    18,929    30,925  
  

 

 

  

 

 

  

 

 

  

 

 

 

Cash Flow Generated by (Used in) Investing Activities:

     

BRISA acquisition, net of cash acquired (see Note 5 A)

   —      —      —      (717

Payment of debt for the acquisition of Grupo Tampico, net of cash acquired (see Note 5 A)

   (173  (2,414  —      —    

Payment of debt for the acquisition of Grupo CIMSA , net of cash acquired (see Note 5 A)

   (137  (1,912  —      —    

Purchase of investments

   (97  (1,351  (66  (2,001

Proceeds from investments

   5    68    1,108    —    

Recovery of long-term financing receivables with FEMSA Cerveza

   —      —      12,209    —    

Net effects of FEMSA Cerveza exchange

   —      —      876    —    

Other disposals

   —      —      1,949    —    

Interest received

   71    991    1,104    1,205  

Dividends received

   119    1,661    1,304    —    

Long-lived assets acquisitions

   (760  (10,615  (9,590  (7,315

Long-lived assets sale

   38    535    624    679  

Other assets

   (324  (4,515  (2,448  (1,880

Intangible assets

   (38  (538  (892  (1,347
  

 

 

  

 

 

  

 

 

  

 

 

 

Net cash flows (used in) generated by investment activities by continuing operations

   (1,296  (18,090  6,178    (11,376

Net cash flows used in investment activities by discontinued operations

   —      —      (4  (3,389
  

 

 

  

 

 

  

 

 

  

 

 

 

Net cash flows (used in) generated by investing activities

   (1,296  (18,090  6,174    (14,765
  

 

 

  

 

 

  

 

 

  

 

 

 

Net cash flows available for financing activities

   297    4,154    25,103    16,160  
  

 

 

  

 

 

  

 

 

  

 

 

 
   Note   2013(*)  2013  2012  2011 

Consolidated net income

    $1,692     Ps.   22,155     Ps.   28,051     Ps.   20,901  

Other comprehensive income:

       

Items that may be reclassified to consolidated net income, net of tax:

       

Unrealized (loss) gain on available for sale securities

   6     —      (2  (2  4  

Valuation of the effective portion of derivative financial instruments

     (19  (246  (243  118  

Exchange differences on translating foreign operations

     88    1,151    (5,250  9,008  

Share of other comprehensive income of associates and joint ventures

   10     (201  (2,629  (781  (1,395
    

 

 

  

 

 

  

 

 

  

 

 

 

Total items that may be reclassified

     (132  (1,726  (6,276  7,735  
    

 

 

  

 

 

  

 

 

  

 

 

 

Items that will not to be reclassified to consolidated net income in subsequent periods, net of tax:

       

Remeasurements of the net defined benefit liability

   16     (9  (112  (279  (59
    

 

 

  

 

 

  

 

 

  

 

 

 

Total items that will not be reclassified

     (9  (112  (279  (59
    

 

 

  

 

 

  

 

 

  

 

 

 

Total other comprehensive (loss) income, net of tax

     (141  (1,838  (6,555  7,676  
    

 

 

  

 

 

  

 

 

  

 

 

 

Consolidated comprehensive income, net of tax

    $1,551     Ps.20,317     Ps.21,496     Ps.28,577  
    

 

 

  

 

 

  

 

 

  

 

 

 

Controlling interest comprehensive income

     1,147    15,030    15,638    20,986  

Reattribution to non-controlling interest of other comprehensive income by acquisition of Grupo YOLI

     (3  (36  —      —    

Reattribution to non-controlling interest of other comprehensive income by acquisition of FOQUE

     —      —      29    —    

Reattribution to non-controlling interest of other comprehensive income by acquisition of Grupo Tampico

     —      —      —      37  

Reattribution to non-controlling interest of other comprehensive income by acquisition of Grupo CIMSA

     —      —      —      50  
    

 

 

  

 

 

  

 

 

  

 

 

 

Controlling interest, net of reattribution

    $1,144     Ps.14,994     Ps.15,667     Ps.21,073  
    

 

 

  

 

 

  

 

 

  

 

 

 

Non-controlling interest comprehensive income

     404    5,287    5,858    7,591  

Reattribution from controlling interest of other comprehensive income by acquisition of Grupo YOLI

     3    36    —      —    

Reattribution from controlling interest of other comprehensive income by acquisition of FOQUE

     —      —      (29  —    

Reattribution from controlling interest of other comprehensive income by acquisition of Grupo Tampico

     —      —      —      (37

Reattribution from controlling interest of other comprehensive income by acquisition of Grupo CIMSA

     —      —      —      (50
    

 

 

  

 

 

  

 

 

  

 

 

 

Non-controlling interest, net of reatribution

    $407     Ps.5,323     Ps.5,829     Ps.7,504  
    

 

 

  

 

 

  

 

 

  

 

 

 

Consolidated comprehensive income, net of tax

    $1,551     Ps.20,317     Ps.21,496     Ps.28,577  
    

 

 

  

 

 

  

 

 

  

 

 

 

(*)Convenience translation to U.S. dollars ($) – See Note 2.2.3

The accompanying notes are an integral part of thisthese consolidated statementstatements of cash flows.

   2011  2010  2009 

Cash Flow Generated by (Used in) Financing Activities:

     

Bank loans obtained

   474    6,606    9,016    14,107  

Bank loans paid

   (267  (3,732  (12,536  (15,533

Interest paid

   (218  (3,043  (3,018  (4,259

Dividends declared and paid

   (475  (6,625  (3,813  (2,246

Acquisition of non-controlling interest

   (8  (115  (219  67  

Other liabilities

   (1  (13  74    (25
  

 

 

  

 

 

  

 

 

  

 

 

 

Net cash flows used in financing activities by continuing operations

   (495  (6,922  (10,496  (7,889

Net cash flows used in financing activities by discontinued operations

   —      —      (1,012  (909
  

 

 

  

 

 

  

 

 

  

 

 

 

Net cash flows used in financing activities

   (495  (6,922  (11,508  (8,798
  

 

 

  

 

 

  

 

 

  

 

 

 

Net cash flows by continuing operations

   (198  (2,768  13,484    3,479  

Net cash flows by discontinued operations

   —      —      111    3,883  
  

 

 

  

 

 

  

 

 

  

 

 

 

Net cash flows

   (198  (2,768  13,595    7,362  
  

 

 

  

 

 

  

 

 

  

 

 

 

Translation and restatement effect on cash and cash equivalents

   143    2,000    (1,006  (1,173

Initial cash

   1,942    27,097    15,824    9,635  

Initial cash of discontinued operations

   —      —      (1,316  —    
  

 

 

  

 

 

  

 

 

  

 

 

 

Initial cash and cash equivalents

   1,942    27,097    14,508    9,635  

Ending balance

   1,887    26,329    27,097    15,824  
  

 

 

  

 

 

  

 

 

  

 

 

 

Ending balance by discontinued operations

   —      —      —      (1,316
  

 

 

  

 

 

  

 

 

  

 

 

 

Total ending balance of cash and cash equivalents, net

  $  1,887   Ps.  26,329   Ps.  27,097   Ps.  14,508  
  

 

 

  

 

 

  

 

 

  

 

 

 

The accompanying notes are an integral part of this consolidated statement of cash flows.comprehensive income.

FOMENTO ECONÓMICO MEXICANO, S.A.B. DE C.V. AND SUBSIDIARIES

MONTERREY, N.L., MÉXICO

Consolidated Statements of Changes in Stockholders’ Equity

For the years ended December 31, 2011, 20102013, 2012 and 2009. 2011.

Amounts expressed in millions of Mexican pesos (Ps.).

 

  Capital
Stock
  Additional
Paid-in
Capital
  Retained
Earnings
from Prior
Years
  Net
Income
  Cumulative
Other
Comprehensive
Income (Loss)
  Controlling
Interest
  Non-Controlling
Interest in
Consolidated
Subsidiaries
  Total
Stockholders’
Equity
 

Balances at December 31, 2008

 Ps.5,348   Ps.20,551   Ps.38,929   Ps.6,708   Ps.(2,715)   Ps.68,821   Ps.28,074   Ps.96,895  
 

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

 

Transfer of prior year net income

    6,708    (6,708   —      —      —    

Change in accounting principles (see Note 2 K)

    (182    (182  —      (182

Dividends declared and paid (see Note 21)

    (1,620    (1,620  (635  (2,255

Acquisition by FEMSA Cerveza of non-controlling interest

   (3     (3  19    16  

Comprehensive income

     9,908    4,713    14,621    6,734    21,355  
 

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

 

Balances at December 31, 2009

  5,348    20,548    43,835    9,908    1,998    81,637    34,192    115,829  
 

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

 

Transfer of prior year net income

    9,908    (9,908   —      —      —    

Dividends declared and paid (see Note 21)

    (2,600    (2,600  (1,213  (3,813

Other transactions of non-controlling interest

   10       10    (283  (273

Recycling of OCI and decreasing of non-controlling interest due to exchange of FEMSA Cerveza (see Note 5 B)

     525    (525  —      (1,221  (1,221

Other movements of equity method of associates, net of taxes

    (98    (98  —      (98

Comprehensive income

     39,726    (1,327  38,399    4,190    42,589  
 

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

 

Balances at December 31, 2010

  5,348    20,558    51,045    40,251    146    117,348    35,665    153,013  
 

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

 

Transfer of prior year net income

    40,251    (40,251   —      —      —    

Dividends declared and paid (see Note 21)

    (4,600    (4,600  (2,025  (6,625

Acquisition of Grupo Tampico through issuance of Coca-Cola FEMSA shares (see Note 5 A)

       —      7,828    7,828  

Acquisition of Grupo CIMSA through issuance of Coca-Cola FEMSA shares (see Note 5 A)

       —      9,017    9,017  

Other transactions of non-controlling interest

   (45     (45  (70  (115

Other movements of equity method of associates, net of taxes

    60      60    —      60  

Comprehensive income

     15,133    5,684    20,817    7,119    27,936  
 

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

 

Balances at December 31, 2011

 Ps. 5,348   Ps. 20,513   Ps. 86,756   Ps. 15,133   Ps. 5,830   Ps.133,580   Ps.57,534   Ps.191,114  
 

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

 
  Capital
Stock
  Additional
Paid-in
Capital
  Retained
Earnings
  Unrealized
Gain
(Loss) on
Available
for sale
Securities
  Valuation of
the Effective
Portion of
Derivative
Financial
Instrument
  Exchange
Differences
on
Translation
of Foreign
Operations
  Remeasurements
of the Net
Defined
Benefit Liability
  Total
Controlling
Interest
  Non-Controlling
Interest
  Total Equity 

Balances at January 1, 2011

  Ps. 3,345    Ps. 14,757    Ps. 103,695   Ps. —     Ps. 139   Ps. —     Ps.(59  Ps. 121,877    Ps. 31,521    Ps. 153,398  
 

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

 

Net income

    15,332        15,332    5,569    20,901  

Other comprehensive income, net of tax

     4    228    5,810    (301  5,741    1,935    7,676  
 

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

 

Comprehensive income

    15,332    4    228    5,810    (301  21,073    7,504    28,577  

Dividends declared

    (4,600      (4,600  (2,025  (6,625

Issuance (repurchase) of shares associated with share-based payment plans

   50         50    (19  31  

Acquisition of Grupo Tampico through issuance of Coca-Cola FEMSA shares (see Note 4)

   2,854      (1  (39  3    2,817    5,011    7,828  

Acquisition of Grupo CIMSA through issuance of Coca-Cola FEMSA shares (see Note 4)

   3,040      (1  (54  5    2,990    6,027    9,017  

Other transactions of non-controlling interest

   (45       (45  (70  (115

Other movements of equity method of associates, net of taxes

    60        60    —      60  
 

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

 

Balances at December 31, 2011

  3,345    20,656    114,487    4    365    5,717    (352  144,222    47,949    192,171  
 

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

 

Net income

    20,707        20,707    7,344    28,051  

Other comprehensive income, net of tax

     (2  (17  (3,725  (1,296  (5,040  (1,515  (6,555
 

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

 

Comprehensive income

    20,707    (2  (17  (3,725  (1,296  15,667    5,829    21,496  

Dividends declared

    (6,200      (6,200  (2,986  (9,186

Issuance (repurchase) of shares associated with share-based payment plans

  1    (50       (49  (12  (61

Acquisition of Grupo Fomento Queretano through issuance of Coca-Cola FEMSA shares (see Note 4)

   2,134      1    (31  1    2,105    4,172    6,277  

Other transactions of non-controlling interest

         —      (50  (50

Other movements of equity method of associates, net of taxes

    (486      (486  —      (486
 

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

 

Balances at December 31, 2012

  3,346    22,740    128,508    2    349    1,961    (1,647  155,259    54,902    210,161  
 

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

 

Net income

    Ps. 15,922        Ps. 15,922    Ps. 6,233    Ps. 22,155  

Other comprehensive income, net of tax

     (2  (170  (1,214  458    (928  (910  (1,838
 

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

 

Comprehensive income

    15,922    (2  (170  (1,214  458    14,994    5,323    20,317  

Dividends declared

    (13,368      (13,368  (3,125  (16,493

Issuance (repurchase) of shares associated with share-based payment plans

   (172       (172  (7  (179

Acquisition of Grupo Yoli through issuance of Coca-Cola FEMSA shares (see Note 4)

   2,865      2    32    2    2,901    5,120    8,021  

Other acquisitions (see Note 4)

         —      430    430  

Increase in share of non-controlling interest

         —      515    515  

Other movements of equity method of associates, net of taxes

    (222      (222  —      (222
 

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

 

Balances at December 31, 2013

  Ps. 3,346    Ps. 25,433    Ps. 130,840   Ps.—     Ps. 181   Ps. 779   Ps. (1,187 Ps. 159,392   Ps. 63,158   Ps. 222,550  
 

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

 

The accompanying notes are an integral part of these consolidated statements of changes in stockholders’ equity.

FOMENTO ECONÓMICO MEXICANO, S.A.B. DE C.V. AND SUBSIDIARIES

MONTERREY, N.L., MÉXICO

Notes to the Consolidated Financial Statements of Cash Flows

For the years ended December 31, 2011, 20102013, 2012 and 2009. 2011.

Amounts expressed in millions of U.S. dollars ($) and in millions of Mexican pesos (Ps.).

   2013(*)  2013  2012  2011 

Cash flows from operating activities:

     

Income before income taxes

  $2,284   Ps. 29,911   Ps.36,000   Ps.28,519  

Adjustments for:

     

Non-cash operating expenses

   58    752    1,683    474  

Employee profit sharing

   147    1,936    1,650    1,237  

Depreciation

   672    8,805    7,175    5,694  

Amortization

   68    891    715    469  

Gain on sale of long-lived assets

   (3  (41  (132  (95

Gain on sale of shares

   —      —      (2,148  —    

Disposal of long-lived assets

   9    122    133    656  

Impairment of long-lived assets

   —      —      384    146  

Share of the profit of associates and joint ventures accounted for using the equity method, net of taxes

   (369  (4,831  (8,470  (4,967

Interest income

   (94  (1,225  (783  (1,014

Interest expense

   331    4,331    2,506    2,302  

Foreign exchange loss (gain), net

   55    724    176    (1,148

Monetary position loss(gain), net

   33    427    13    (53

Market value (gain) loss on financial instruments

   (1  (8  (8  109  
  

 

 

  

 

 

  

 

 

  

 

 

 

Cash flow from operating activities before changes in operating accounts and employee profit sharing

   3,190    41,794    38,894    32,329  

Accounts receivable and other current assets

   (149  (1,948  (746  (2,990

Other current financial assets

   (115  (1,508  (977  (94

Inventories

   (118  (1,541  (2,289  (2,277

Derivative financial instruments

   31    402    (17  (43

Suppliers and other accounts payable

   39    517    3,833    1,364  

Other long-term liabilities

   (8  (109  (18  (391

Other current financial liabilities

   32    417    329    116  

Post-employment and other long-term employee benefits

   (24  (317  (209  (348
  

 

 

  

 

 

  

 

 

  

 

 

 

Cash generated from operations

   2,878    37,707    38,800    27,666  

Income taxes paid

   (683  (8,949  (8,015  (6,419
  

 

 

  

 

 

  

 

 

  

 

 

 

Net cash generated by operating activities

   2,195    28,758    30,785    21,247  
  

 

 

  

 

 

  

 

 

  

 

 

 

Cash flows from investing activities:

     

Acquisition of Grupo Tampico, net of cash acquired (see Note 4)

  $—     Ps.—     Ps.—     Ps.(2,414

Acquisition of Grupo CIMSA, net of cash acquired (see Note 4)

   —      —      —      (1,912

Acquisition of Grupo Fomento Queretano, net of cash acquired (see Note 4)

   —      —      (1,114  —    

Acquisition of Grupo Yoli, net of cash acquired (see Note 4)

   (80  (1,046  —      —    

Acquisition of Companhia Fluminense de Refrigerantes, net of cash acquired (see Note 4)

   (355  (4,648  —      —    

Acquisition of Spaipa S.A. Industria Brasileira de Bebidas, net of cash acquired (see Note 4)

   (1,760  (23,056  —      —    

Other acquisitions, net of cash acquired (see Note 4)

   (231  (3,021  —      —    

Investment in shares of Coca-Cola Bottlers Philippines, Inc. CCBPI (see Note 10)

   (680  (8,904  —      —    

Other investments in associates and joint ventures (see Note 10)

   (26  (335  (1,207  (955

Disposals of subsidiaries and associates, net of cash

   —      —      1,055    —    

Purchase of investments

   (9  (118  (2,808  (1,351

Proceeds from investments

   114    1,488    2,534    68  

Interest received

   93    1,224    777    1,029  

Derivative financial instruments

   9    119    94    6  

Dividends received from associates and joint ventures

   134    1,759    1,697    1,661  

Long-lived assets acquisitions

   (1,251  (16,380  (14,844  (12,046

Proceeds from the sale of long-lived assets

   19    252    362    535  

Acquisition of intangible assets

   (82  (1,077  (441  (639

Investment in other assets

   (109  (1,436  (1,264  (1,147

Investment in other financial assets

   (4  (52  —      (924

Collection in other financial assets

   —      —      516    —    
  

 

 

  

 

 

  

 

 

  

 

 

 

Net cash used in investing activities

  $(4,218 Ps.(55,231 Ps.(14,643 Ps.(18,089
  

 

 

  

 

 

  

 

 

  

 

 

 

Cash flows from financing activities:

     

Proceeds from borrowings

  $6,025   Ps.78,907   Ps.14,048   Ps.6,606  

Payments of bank loans

   (3,051  (39,962  (5,872  (3,732

Interest paid

   (234  (3,064  (2,172  (2,020

Derivative financial instruments

   53    697    (209  (359

Dividends paid

   (1,259  (16,493  (9,186  (6,625

Acquisition of non-controlling interests

   —      —      (6  (115

Increase in shares of non-controlling interest

   39    515    —      —    

Other financing activities

   (1  (16  (21  (13
  

 

 

  

 

 

  

 

 

  

 

 

 

Net cash generated by (used in) financing activities

   1,572    20,584    (3,418  (6,258
  

 

 

  

 

 

  

 

 

  

 

 

 

(Decrease) increase in cash and cash equivalents

   (451  (5,889  12,724    (3,100
  

 

 

  

 

 

  

 

 

  

 

 

 

Initial balance of cash and cash equivalents

   2,788    36,521    25,841    26,705  
  

 

 

  

 

 

  

 

 

  

 

 

 

Effects of exchange rate changes and inflation effects on cash and cash equivalents held in foreign currencies

   (256  (3,373  (2,044  2,236  
  

 

 

  

 

 

  

 

 

  

 

 

 

Ending balance of cash and cash equivalents

  $2,081   Ps.27,259   Ps. 36,521   Ps. 25,841  
  

 

 

  

 

 

  

 

 

  

 

 

 

(*)Convenience translation to U.S. dollars ($) – see Note 2.2.3

The accompanying notes are an integral part of these consolidated statements of cash flow.

FOMENTO ECONÓMICO MEXICANO, S.A.B. DE C.V. AND SUBSIDIARIES

MONTERREY, N.L., MÉXICO

Notes to the Consolidated Financial Statements

As of December 31, 2013, 2012 and 2011.

Amounts expressed in millions of U.S. dollars ($) and in millions of Mexican pesos (Ps.)

Note 1. Activities of the Company

Fomento Económico Mexicano, S.A.B. de C.V. (“FEMSA”) is a Mexican holding company. The principal activities of FEMSA and its subsidiaries (the “Company”), as an economic unit, are carried out by operating subsidiaries and groupedcompanies under direct and indirect holding company subsidiaries (the “Subholding Companies”) of FEMSA.

On February 1, 2010, the Company and The Coca-Cola Company signed a second amendment to the shareholders’ agreement that confirms contractually the capability of the Company to govern the operating and financial policies of Coca-Cola FEMSA, to exercise control over the operations in the ordinary course of business and grants protective rights to The Coca-Cola Company on such items as mergers, acquisitions or sales of any line of business. These amendments were signed without transfer of any consideration. The percentage of voting interest of the Company in Coca-Cola FEMSA remains the same after the signing of this amendment.

On April 30, 2010, FEMSA exchanged 100% of its stake in FEMSA Cerveza, the beer business unit, for a 20% economic interest in Heineken Group (“Heineken”). This strategic transaction, as well as the related impacts, is broadly described in Note 5 B.

The following is a description of the activities of the Company as of the date of the issuance of these consolidated financial statements, together with the ownership interest in each Subholding Company:

 

Subholding Company

% Ownership

Activities

Coca-Cola FEMSA, S.A.B. de C.V. and subsidiaries (“Coca-Cola FEMSA”)50.0% (1) (2)

(63.0% of the
voting shares)

Production, distribution and marketing of certain Coca-Cola trademark beverages in Mexico, Guatemala, Nicaragua, Costa Rica, Panama, Colombia, Venezuela, Brazil and Argentina. The Coca-Cola Company indirectly owns 29.4% of Coca-Cola FEMSA’s capital stock. In addition, shares representing 20.6% of Coca-Cola FEMSA’s capital stock are traded on the Bolsa Mexicana de Valores (Mexican Stock Exchange “BMV”). Its American Depositary Shares (ADSs) trade on the New York Stock Exchange (NYSE).
FEMSA Comercio, S.A. de C.V. and subsidiaries (“FEMSA Comercio”)100%Operation of a chain of convenience stores in Mexico under the trade name “OXXO.”
CB Equity, LLP (“CB Equity”)100%This company holds Heineken N.V. and Heineken Holding N.V. shares, acquired as part of the exchange of FEMSA Cerveza on April 2010 (see Note 5 B).
Other companies100%Companies engaged in the production and distribution of coolers, commercial refrigeration equipment and plastic cases; as well as transportation logistics and maintenance services to FEMSA’s subsidiaries and to third parties.
   % Ownership  

Subholding Company

  December 31,
2013
 December 31,
2012
 

Activities

Coca-Cola FEMSA, S.A.B. de C.V. and subsidiaries (“Coca-Cola FEMSA”)  47.9% (1)(2)

(63.0% of
the voting
shares)

 48.9% (1)
(63.0% of
the voting
shares)
 Production, distribution and marketing of certain Coca-Cola trademark beverages in Mexico, Guatemala, Nicaragua, Costa Rica, Panama, Colombia, Venezuela, Brazil, Argentina and Philippines (see Note 10). At December 31, 2013, The Coca-Cola Company (TCCC) indirectly owns 28.1% of Coca-Cola FEMSA’s capital stock. In addition, shares representing 24.0% of Coca-Cola FEMSA’s capital stock are traded on the Bolsa Mexicana de Valores (Mexican Stock Exchange “BMV”). Its American Depositary Shares (“ADS”) trade on the New York Stock Exchange, Inc (NYSE).
FEMSA Comercio, S.A. de C.V. and subsidiaries (“FEMSA Comercio”)  100% 100% Operation of chains of small-box retail formats in Mexico, Colombia and the United States, mainly under the trade name “OXXO.”
CB Equity, LLP (“CB Equity”)  100% 100% This Company holds Heineken N.V. and Heineken Holding N.V. shares, which represents in the aggregate a 20% economic interest in both entities (“Heineken Company”).
Other companies  100% 100% Companies engaged in the production and distribution of coolers, commercial refrigeration equipment and plastic cases; as well as transportation logistics and maintenance services to FEMSA’s subsidiaries and to third parties.

 

(1)The Company controls operating and financial policies.Coca-Cola FEMSA’s relevant activities.
(2)The ownership decreased from 53.7% in 2010 to 50.0%48.9% as of December 31, 20112012 to 47.9% as of December 31, 2013 as a result of merger transactionswith Grupo Yoli (see Note 5 A)4).

Note 2. Basis of PresentationPreparation

2.1 Statement of compliance

The consolidated financial statements have been prepared in accordance with International Financial Reporting Standards (“IFRS”) as issued by the International Accounting Standards Board (“IASB”).

The Company’s consolidated financial statements and notes were authorized for issuance by the Company’s Chief Executive Officer Carlos Salazar Lomelín and Chief Financial and Administrative Officer Javier Astaburuaga Sanjines on February 21, 2014. Those consolidated financial statements and notes were then approved by the Company’s Board of Directors on February 26, 2014 and by the Shareholders on March 14, 2014. The accompanying consolidated financial statements were preparedapproved for issuance in accordance with Normas de Información Financiera (Mexican Financial Reporting Standards or “Mexican FRS”), individually referred to as “NIFs,” and are stated in millions of Mexican pesos (“Ps.”). The translation of Mexican pesos into U.S. dollars (“$”) is included solely for the convenience of the reader, using the noon buying exchange rate publishedCompany’s annual report on Form 20-F by the Federal Reserve BankCompany’s Chief Executive Officer and Chief Financial and Administrative Officer on April 16, 2014, and subsequent events have been considered through that date (See Note 28).

2.2 Basis of New York of 13.9510 pesos per U.S. dollar as of December 30, 2011.measurement and presentation

The consolidated financial statements includehave been prepared on the historical cost basis except for the following:

Available-for-sale investments.

Derivative financial instruments.

Long-term notes payable on which fair value hedge accounting is applied.

Trust assets of post-employment and other long-term employee benefit plans.

The financial statements of FEMSA and those companiessubsidiaries whose functional currency is the currency of a hyperinflationary economy are stated in which it exercises control. All intercompany account balances and transactions have been eliminated in consolidation.terms of the measuring unit current at the end of the reporting period.

2.2.1 Presentation of consolidated income statement

The Company classifies its costs and expenses by function in the consolidated income statement, in order to conform to the industry’sindustry practices where the Company operates. Information about expenses by their nature is disclosed in notes of these financial statements.

2.2.2 Presentation of consolidated statements of cash flows

The income from operations line inCompany’s consolidated statement of cash flows is presented using the income statement is the result of subtracting cost of sales and operating expenses from total revenues, and it has been included for a better understanding of the Company’s financial and economic performance.indirect method.

Beginning on January 1, 2008, and according2.2.3 Convenience translation to NIF B-10 “Effects of Inflation,” only inflationary economic environments have to recognize inflation effects. Since that date the Company has operated in a non inflationary economic environment in Mexico. As a result, theU.S. dollars ($)

The consolidated financial statements are no longer restatedstated in millions of Mexican pesos (“Ps.”) and rounded to the nearest million unless stated otherwise. However, solely for inflation after December 31, 2007. Figuresthe convenience of the readers, the consolidated statement of financial position as of December 31, 2010, 20092013, the consolidated income statement, the consolidated statement of comprehensive income and 2008 are presented as they were reported in last year.

The consolidated balance sheet as of December 31, 2010 and the consolidated statement of cash flows for the yearsyear ended December 31, 20102013 were converted into U.S. dollars at the exchange rate of 13.0980 Mexican pesos per U.S. dollar as published by the U.S. Federal Reserve Board in its H.10 Weekly Release of Foreign Exchange Rates as of that date. This arithmetic conversion should not be construed as representation that the amounts expressed in Mexican pesos may be converted into U.S. dollars at that or any other exchange rate.

2.3 Critical accounting judgments and 2009estimates

In the application of the Company’s accounting policies, which are described in Note 3, management is required to make judgments, estimates and assumptions about the carrying amounts of assets and liabilities that are not readily apparent from other sources. The estimates and associated assumptions are based on historical experience and other factors that are considered to be relevant. Actual results may differ from these estimates.

The estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognized in the period in which the estimate is revised if the revision affects only that period or in the period of the revision and future periods if the revision affects both current and future periods.

2.3.1 Key sources of estimation uncertainty

The following are the key assumptions concerning the future and other key sources of estimation uncertainty at the end of the reporting period that have a significant risk of causing a material adjustment to the carrying amounts of assets and liabilities within the next financial year. Existing circumstances and assumptions about future developments, however, may change due to market changes or circumstances arising beyond the control of the Company. Such changes are reflected in the assumptions when they occur.

2.3.1.1 Impairment of indefinite lived intangible assets, goodwill and other depreciable long-lived assets

Intangible assets with indefinite lives including goodwill are subject to annual impairment tests. An impairment exists when the carrying value of an asset or cash generating unit (CGU) exceeds its recoverable amount, which is the higher of its fair value less costs to sell and its value in use. The fair value less costs to sell calculation is based on available data from binding sales transactions in arm’s length transactions of similar assets or observable market prices less incremental costs for disposing of the asset. In order to determine whether such assets are impaired, the Company initially calculates an estimation of the value in use of the cash-generating units to which such assets have been allocated. The value in use calculation requires management to estimate the future cash flows expected to arise from the cash-generating unit and a suitable discount rate in order to calculate present value. The Company reviews annually the carrying value of its intangible assets with indefinite lives and goodwill for impairment based on recognized valuation techniques. While the Company believes that its estimates are reasonable, different assumptions regarding such estimates could materially affect its evaluations. Impairment losses are recognized in current earnings in the period the related impairment is determined.

The Company assesses at each reporting date whether there is an indication that a depreciable long lived asset may be impaired. If any indication exists, or when annual impairment testing for an asset is required, the Company estimates the asset’s recoverable amount. When the carrying amount of an asset or CGU exceeds its recoverable amount, the asset is considered impaired and is written down to its recoverable amount. In assessing value in use, the estimated future cash flows are discounted to their present value using a pre-tax discount rate that reflects current market assessments of the time value of money and the risks specific to the asset. In determining fair value less costs to sell, recent market transactions are taken into account, if available. If no such transactions can be identified, an appropriate valuation model is used. These calculations are corroborated by valuation multiples, quoted share prices for publicly traded subsidiaries or other available fair value indicators. The key assumptions used to determine the recoverable amount for the Company’s CGUs, including a sensitivity analysis, are further explained in Notes 3.16 and 12.

2.3.1.2 Useful lives of property, plant and equipment and intangible assets with defined useful lives

Property, plant and equipment, including returnable bottles as they are expected to provide benefits over a period of more than one year, as well as intangible assets with defined useful lives are depreciated/amortized over their estimated useful lives. The Company bases its estimates on the experience of its technical personnel as well as based on its experience in the industry for similar assets, see Notes 3.12, 3.14, 11 and 12.

2.3.1.3 Post-employment and other long-term employee benefits

The Company regularly evaluates the reasonableness of the assumptions used in its post-employment and other long-term employee benefit computations. Information about such assumptions is described in Note 16.

2.3.1.4 Income taxes

Deferred income tax assets and liabilities are determined based on the differences between the financial statement carrying amounts and the tax basis of assets and liabilities. The Company regularly reviews its deferred tax assets for recoverability, and records a deferred tax asset based on its judgment regarding the probability of historical taxable income continuing in the future, projected future taxable income and the expected timing of the reversals of existing temporary differences, see Note 24.

2.3.1.5 Tax, labor and legal contingencies and provisions

The Company is subject to various claims and contingencies related to tax, labor and legal proceedings as described in Note 25. Due to their nature, such legal proceedings involve inherent uncertainties including, but not limited to, court rulings, negotiations between affected parties and governmental actions. Management periodically assesses the probability of loss for such contingencies and accrues a provision and/or discloses the relevant circumstances, as appropriate. If the potential loss of any claim or legal proceeding is considered probable and the amount can be reasonably estimated, the Company accrues a provision for the estimated loss. Management’s judgement must be excercised to determine the likelihood of such a loss and an estimate of the amount, due to the subjective nature of the loss.

2.3.1.6 Valuation of financial instruments

The Company is required to measure all derivative financial instruments at fair value.

The fair values of derivative financial instruments are determined considering quoted prices in recognized markets. If such instruments are not traded, fair value is determined by applying techniques based upon technical models supported by sufficient reliable and verifiable data, recognized in the financial sector. The Company bases its forward price curves upon market price quotations. Management believes that the chosen valuation techniques and assumptions used are appropriate in determining the fair value of financial instruments, see Note 20.

2.3.1.7 Business combinations

Acquisitions of businesses are accounted for using the acquisition method. The consideration transferred in a business combination is measured at fair value, which is calculated as the sum of the acquisition-date fair values of the assets transferred by the Company, liabilities assumed by the Company to the former owners of the acquiree and the equity interests issued by the Company in exchange for control of the acquiree.

At the acquisition date, the identifiable assets acquired and the liabilities assumed are recognized at their fair value, except that:

Deferred tax assets or liabilities, and assets or liabilities related to employee benefit arrangements are recognized and measured in accordance with IAS 12, Income Taxesand IAS 19,Employee Benefits, respectively;

Liabilities or equity instruments related to share-based payment arrangements of the acquiree or share-based payment arrangements of the Company entered into to replace share-based payment arrangements of the acquiree are measured in accordance with IFRS 2,Share-based Payment at the acquisition date, see Note 3.24; and

Assets (or disposal groups) that are classified as held for sale in accordance with IFRS 5,Non-current Assets Held for Sale and Discontinued Operations are measured in accordance with that Standard.

Management’s judgement must be excercised to determine the fair value of assets acquired and liabilities assumed.

Goodwill is measured as the excess of the sum of the consideration transferred, the amount of any non-controlling interests in the acquiree, and the fair value of the Company previously held equity interest in the acquiree (if any) over the net of the acquisition-date amounts of the identifiable assets acquired and the liabilities assumed. If, after reassessment, the net of the acquisition-date amounts of the identifiable assets acquired and liabilities assumed exceeds the sum of the consideration transferred, the amount of any non-controlling interests in the acquiree and the fair value of the Company previously held interest in the acquiree (if any), the excess is recognized immediately in profit or loss as a bargain purchase gain.

For each business combination, with respect to the non-controlling present ownership interests in the acquiree that entitle their holders to a proportionate share of net assets in liquidation, the Company elects whether to measure such interest at fair value or at the proportionate share of the acquiree’s identifiable net assets.

2.3.1.8 Investments in associates

If the Company holds, directly or indirectly, 20 per cent or more of the voting power of the investee, it is presumed that it has significant influence, unless it can be clearly demonstrated that this is not the case. If the Company holds, directly or indirectly, less than 20 per cent of the voting power of the investee, it is presumed that the Company does not have significant influence, unless such influence can be clearly demonstrated. Decisions regarding the propriety of utilizing the equity method of accounting for a less than 20 per cent-owned corporate investee requires a careful evaluation of voting rights and their impact on the Company’s ability to exercise significant influence. Management considers the existence of the following circumstances which may indicate that the Company is in a position to exercise significant influence over a less than 20 per cent-owned corporate investee:

Representation on the board of directors or equivalent governing body of the investee;

Participation in policy-making processes, including participation in decisions about dividends or other distributions;

Material transactions between the Company and the investee;

Interchange of managerial personnel; or

Provision of essential technical information.

Management also considers the existence and effect of potential voting rights that are currently convertible when assessing whether the Company has significant influence.

In addition, the Company evaluates certain reclassificationsindicators that provide evidence of significant influence, such as:

Whether the extent of the Company’s ownership is significant relative to other shareholders (i.e., a lack of concentration of other shareholders);

Whether the Company’s significants shareholders, fellow subsidiaries, or officers hold additional investment in the investee; and

Whether the Company is a part of significant investee committees, such as the executive committee or the finance committee.

2.3.1.9 Joint arrangements

An arrangement can be a joint arrangement even though not all of its parties have joint control of the arrangement. When the Company is a party to an arrangement it shall assess whether the contractual arrangement gives all the parties, or a group of the parties, control of the arrangement collectively; joint control exists only when decisions about the relevant activities require the unanimous consent of the parties that control the arrangement collectively. Management needs to apply judgment when assessing whether all the parties, or a group of the parties, have joint control of an arrangement. When assessing joint control, management considers the following facts and circumstances:

a)Whether all the parties or a group of the parties, control the arrangement, considering definition of joint control, as described in note 3.11.2; and

b)Whether decisions about the relevant activities require the unanimous consent of all the parties, or of a group of the parties.

As mentioned in Note 10, on January 25, 2013, Coca-Cola FEMSA closed the acquisition of 51% of Coca-Cola Bottlers Philippines (CCBPI). Coca-Cola FEMSA jointly controls CCBPI with TCCC. This is based on the following factors: (i) during the initial four-year period some relevant activities require joint approval between Coca-Cola FEMSA and TCCC; and (ii) potential voting rights to acquire the remaining 49% of CCBPI are not likely to be exercised in the foreseeable future due to the fact that the call option is “out of the money” as of December 31, 2013.

2.4 Changes in accounting policies

The Company has adopted the following new IFRS and amendments to IFRS, during 2013:

IAS 28, “Investments in Associates and Joint Ventures” (2011).

IFRS 10, “Consolidated Financial Statements.”

IFRS 11, “Joint Arrangements.”

IFRS 12, “Disclosure of Interests in Other Entities.”

IFRS 13, “Fair Value Measurement.”

Amendments to IFRS 7, “Financial Instruments: Disclosures.”

The Company early adopted Amendments to IAS 19, “Employee Benefits” as of January 1, 2012.

The nature and the effect of the changes are further explained below.

IAS 28, “Investments in Associates and Joint Ventures” (2011):

IAS 28, “Investments in Associates and Joint Ventures” (2011), (which the Company refers to as IAS 28 -2011-) prescribes the accounting for comparableinvestments in associates and establishes the requirements to apply the equity method for those investments in associates and in joint ventures. The standard is applicable to all entities with joint control of, or significant influence over, an investee. This standard supersedes the previous version of IAS 28, Investments in Associates, which did not include jointly controlled investments under its scope for evaluation purposes due to the existence of IAS 31, Interests in Joint Ventures, which required entities to apply either, proportionate consolidation or the equity method to ownership in joint ventures. As the Company’s investments in associates and joint ventures were accounted for using the equity method since before the entry into force of IAS 28 (2011), the adoption of this standard did not impact the Company’s consolidated financial statements.

IFRS 10, “Consolidated Financial Statements”:

IFRS 10, “Consolidated Financial Statements,” establishes the principles for the presentation and preparation of consolidated financial statements when an entity controls one or more entities. The standard requires the controlling company to present its consolidated financial statements and replaces portions of IAS 27, Consolidated and Separate Financial Statements and SIC 12, Consolidation –Special Purpose Entities. As a result of IFRS 10, the Company changed its accounting policy for determining whether it has control over and consequently whether it consolidates its investees. IFRS 10 introduces a new control model that is applicable to all investees, by focusing on whether the Company has power over an investee, exposure or rights to variable returns from its involvement with the investee and ability to use its power to affect those returns. In accordance with the transitional provisions of IFRS 10, the Company reassessed the control conclusion for its investees as at January 1, 2013 and concluded that the adoption of this standard had no impact on the Company’s consolidated financial statements.

IFRS 11, “Joint Arrangements”:

IFRS 11, “Joint Arrangements,” classifies joint arrangements as either joint operations (combining the existing concepts of jointly controlled assets and jointly controlled operations) or joint ventures (equivalent to the existing concept of a jointly controlled entity). Joint operation is a joint arrangement whereby the parties that have joint control have rights to the assets and obligations for the liabilities. Joint venture is a joint arrangement whereby the parties that have joint control of the arrangement have rights to the net assets of the arrangement. IFRS 11 requires the use of the equity method of accounting for interests in joint ventures thereby eliminating the proportionate consolidation method. As a result of IFRS 11, the Company has changed its accounting policy for its interests in joint arrangements. Under IFRS 11, the Company classifies its interests in joint arrangements as either joint operations or joint ventures depending on the Company’s rights to the assets and obligations for the liabilities of the arrangements. When making this assessment, the Company considers the structure of the arrangements, the legal form of any separate vehicles, the contractual terms of the arrangements and other facts and circumstances. Previously, the existence of a separate legal vehicle was the key factor for classification. The Company reassessed its involvement in its joint arrangements and concluded that the adoption of this standard had no impact on the Company’s consolidated financial statements.

IFRS 12, “Disclosure of Interests in Other Entities”:

IFRS 12, “Disclosure of Interests in Other Entities,” is a consolidated disclosure standard requiring a wide range of extensive disclosures about an entity’s interests in subsidiaries, joint arrangements, associates and unconsolidated structured entities and has the objective to require the disclosure of information to allow the users of financial information to evaluate the nature and risk associated with their interests in other entities, and the effects of such interests on their financial position, financial performance and cash flows. IFRS 12 requires to disclose whatever additional information is necessary to disclosures required by IFRS 12, together with disclosures required by other IFRS to enable such evaluation. Disclosures in regards to interests in other entities were previously required by IAS 27 (2008), “Consolidated and Separate Financial Statements,” IAS 28, “Investments in Associates” and IAS 31, “Interests in Joint Ventures.” As a result of the adoption of IFRS 12 the Company added additional disclosures regarding to the following items:

Joint ventures.- At December 31, 2013 and 2012, the Company does not have material joint ventures. Additional summarized aggregate financial information for non-material joint ventures, such as: current and non-current assets, current and non-current liabilities, revenues, costs and expenses and net income (loss). These disclosures are presented in Note 10.

Non-controlling interest.- For each subsidiary that has non-controlling interest that are material to the Company, it disclosed summarized financial information about current and non-current assets, current and non-current liabilities, net income, comprehensive income and cash flows of the subsidiary (see Note 21).

IFRS 13, “Fair Value Measurement”:

IFRS 13, “Fair Value Measurement,” establishes a single source of guidance under IFRS for all fair value measurements. IFRS 13 does not change when an entity is required to use fair value, but rather provides guidance on how to measure fair value under IFRS. IFRS 13 defines fair value as an exit price. As a result of the guidance in IFRS 13, the Company re-assessed its policies for measuring fair values. IFRS 13 also requires additional disclosures. Application of IFRS 13 has not impacted the fair value measurements of the Company. Additional disclosures where required, are provided in the individual notes relating to the assets and liabilities whose fair values were determined.

Amendments to IFRS 7, “Financial Instruments: Disclosures”:

The amendments to IFRS 7 require entities to disclose information about rights of offset and related arrangements (such as collateral posting requirements) for financial instruments under an enforceable master netting agreement or similar arrangement. The Company evaluated the amendments to IFRS 7 and concluded that they do not impact its previous disclosures of financial instruments, as no enforceable master netting agreements exist for its financial instruments.

Amendments to IAS 19, “Employee Benefits” (2011):

IAS 19 (2011), which was early adopted by the Company in 2012 (mandatory effective as of January 1, 2013), eliminates the use of the corridor method, which defers the remeasurements of the net defined benefit liability, and requires that such items be recorded directly within other comprehensive income in each reporting period. The standard also eliminates deferral of past service costs and requires entities to record them in earnings in each reporting period. These requirements increased the Company’s liability for post-employment and other long-term employee benefits with a corresponding reduction in retained earnings at the transition date. Based on these requirements, the items pending to be amortized in accordance with several Mexican FRS which came into effect onwere reclassified as of December 31, 2011 and January 1, 2011 (see Notes 2 C, Dupon adoption of IFRS in 2012 to retained earnings at those dates for Ps. 840 and E).Ps. 708, respectively, in the consolidated statement of financial position.

Note 3. Significant Accounting Policies

3.1 Basis of consolidation

The resultsconsolidated financial statements comprise the financial statements of operationsthe Company and its subsidiaries. Control is achieved when the Company is exposed, or has rights, to variable returns from its involvement with the investee and has the ability to affect those returns through its power over the investee.

Specifically, the Company controls an investee if and only if the Company has:

Power over the investee (i.e. existing rights that give it the current ability to direct the relevant activities of businessesthe investee);

Exposure, or rights, to variable returns from its involvement with the investee; and

The ability to use its power over the investee to affect its returns.

When the Company has less than a majority of the voting or similar rights of an investee, the Company considers all relevant facts and circumstances in assessing whether it has power over an investee, including:

The contractual arrangements with the other vote holders of the investee;

Rights arising from other contractual arrangements; and

The Company’s voting rights and potential voting rights.

The Company re-assesses whether or not it controls an investee if facts and circumstances indicate that there are changes to one or more of the three elements of control. Consolidation of a subsidiary begins when the Company obtains control over the subsidiary and ceases when the Company loses control of the subsidiary. Assets, liabilities, income and expenses of a subsidiary acquired byor disposed of during the Companyyear are included in the consolidated financial statements sincefrom the date the Company gains control until the date the Company ceases to control the subsidiary.

Consolidated net income and each component of acquisition. Asother comprehensive income (OCI) are attributed to the equity holders of the parent of the Company and to the non-controlling interests, even if this results in the non-controlling interests having a result of certain acquisitions (see Note 5 A),deficit balance. When necessary, adjustments are made to the consolidated financial statements are not comparableof subsidiaries to the figures presented in prior years.

The accompanying consolidated financial statements andbring their accompanying notes were approved for issuance byaccounting policies into line with the Company’s Chief Executive Officer and Chief Financial Officer on April 27, 2012 and subsequent events have been considered through that date (see Note 29).

On January 1, 2011, 2010, and 2009 several Mexican FRS came into effect. Such changes and their application are described as follows:

a)NIF B-5, “Financial Information by Segment”:

In 2011, the Company adopted NIF B-5 “Financial Information by Segment”, which superseded Bulletin B-5. NIF B-5 establishes that an operating segment shall meet the following criteria: i) the segment engages in business activities from which it earns or is in the process of obtaining revenues, and incurs in the related costs and expenses; ii) the operating results are reviewed regularly by the main authority of the entity’s decision maker; and iii) specific financial information is available. NIF B-5 also requires disclosures related to operating segments subject to reporting, including details of earnings,accounting policies. All intercompany assets and liabilities, reconciliations, information about productsequity, income, expenses and services,cash flows have been eliminated in full on consolidation.

3.1.1 Acquisitions of non-controlling interests

Acquisitions of non-controlling interests are accounted for as transactions with owners in their capacity as owners and geographical areas. This pronouncement was applied retrospectively for comparative purposestherefore no goodwill is recognized as a result. Adjustments to non-controlling interests arising from transactions that do not involve the loss of control are measured at carrying amount and had no impact, except for new disclosure requirements such as: consolidatedreflected in shareholders’ equity as part of additional paid-in capital.

3.1.2 Loss of control

Upon the loss of control, the Company derecognizes the assets (including goodwill) and liabilities of the subsidiary, any non-controlling interests, cumulative translation differences recorded in equity and the other expenses, consolidated other net finance expenses,components of equity related to the subsidiary. The Company recognizes the fair value of the consideration received, any surplus or deficit arising on the loss of control in consolidated net income, before discontinued operationsincluding the share by the controlling interest of components previously recognized in other comprehensive income. If the Company retains any interest in the previous subsidiary, then such interest is measured at fair value at the date that control is lost. Subsequently it is accounted for by the equity method or as a financial asset depending on the level of influence retained.

3.2 Business combinations

Business combinations are accounted for using the acquisition method at the acquisition date, which is the date on which control is transferred to the Company. In assessing control, the Company takes into consideration substantive potential voting rights.

The Company measures goodwill at the acquisition date as the fair value of the consideration transferred plus the fair value of any previously-held equity interest in the acquiree and the recognized amount of any non-controlling interests in the acquiree (if any), less the net recognized amount of the identifiable assets acquired and liabilities assumed. If after reassessment, the excess is negative, a bargain purchase gain is recognized in consolidated net income at the time of the acquisition.

The consideration transferred does not include amounts related to the settlement of pre-existing relationships. Such amounts are recognized in consolidated net income of the Company.

Costs related to the acquisition, other than those associated with the issuance of debt or equity securities, that the Company incurs in connection with a business combination are expensed as incurred.

Any contingent consideration payable is recognized at fair value at the acquisition date. If the contingent consideration is classified as equity, it is not remeasured and settlement is accounted for within equity. Otherwise, if after reassessment, subsequent changes to the fair value of the contingent considerations are recognized in consolidated net income.

If the initial accounting for a business combination is incomplete by the end of the reporting period in which the combination occurs, the Company reports provisional amounts for the items for which the accounting is incomplete, and discloses that its allocation is preliminary in nature. Those provisional amounts are adjusted during the measurement period (not greater than 12 months), or additional assets or liabilities are recognized, to reflect new information obtained about facts and circumstances that existed at the acquisition date that, if known, would have affected the amounts recognized at that date.

3.3 Foreign currencies, consolidation of foreign subsidiaries and accounting for investments in associates and joint ventures

In consolidating the financial statements of each individual subsidiary and accounting for investment in associates and joint ventures, (see Note 25).

b)NIF B-9, “Interim Financial Reporting”:

The Company adopted NIF B-9 “Interim Financial Reporting”, which prescribestransactions in currencies other than the content to be included in a complete or condensed setindividual entity’s functional currency (foreign currencies) are recognized at the rates of financial statements for an interim period. In accordance with this standard,exchange prevailing at the complete setdates of financial statements shall include: a) a statement of financial position as ofthe transactions. At the end of each reporting period, monetary items denominated in foreign currencies are retranslated at the rates prevailing at that date. Non-monetary items that are measured in terms of historical cost in a foreign currency are not remeasured.

Exchange differences on monetary items are recognized in consolidated net income in the period b) an income statement for the period, c) a statement of changes in equity for the period, d) a statement of cash flows for the period, and e) notes providing the relevant accounting policies and other explanatory notes. Condensed financial statements shall include: a) condensed statement of financial position, b) condensed income statement, c) condensed statement of changes in equity, d) condensed statement of cash flows, and e) selected explanatory notes. which they arise except for:

The adoption of NIF B-9 did not impact the Company’s annual financial statements.

c)NIF C-4, “Inventories”:

On January 1, 2011 the Company adopted NIF C-4, which replaced Mexican accounting Bulletin C-4, Inventories. The principal difference between Mexican accounting Bulletin C-4 and Mexican FRS C-4 is that the new standard does not allow using direct costs as the inventory valuation method nor does it allow using the LIFO cost method as the formulas (formerly method) for the assignment of unit cost to the inventories. Mexican FRS C-4 establishes that inventories must be valued at the lower of either acquisition cost or net realizable value. Such standard also establishes that advances to suppliers for the acquisition of merchandise must be classified as inventories provided the risks and benefits are transferred to the Company. This standard also sets some additional disclosures. NIF C-4 was applied retrospectively causing a decreasevariations in the inventory balances reported as of December 31, 2010 as a result of the treatment of presentation of advances to suppliers (see Note 2 D), and additional disclosures related to goodsnet investment in transit and allowance for obsolescence, which was reclassified to finished products (see Note 7). The application of this standard did not impact on inventory valuation of the Company.

d)NIF C-5, “Prepaid Expenses”:

In 2011, the Company adopted NIF C-5, which superseded Mexican accounting Bulletin C-5. This standard establishes that the main characteristic of prepaid expenses is that they do not result in the transfer to the entity of the benefits and risks inherent to the goods or services to be received. Consequently, prepaid expenses must be recognized in the balance sheet as either current or non-current assets, depending on the item classification in the statement of financial position. Moreover, Mexican FRS C-5 establishes that prepayments made for goods or services whose inherent benefits and risks have already been transferred to the entity must be carried to the appropriate caption. The accounting changes resulting from the adoption of this standard were recognized retrospectively, causing an increase in “other current assets” Ps. 133 (see Note 8) and “other assets” Ps. 226 (see Note 12), as a result of the comparative presentation of prepaid expenses, which were reclassified from “inventories” (Ps. 133) and “property, plant, and equipment” (Ps. 226), as of December 31, 2010.

e)NIF C-6, “Property, Plant and Equipment”:

In 2011, the Company adopted NIF C-6, which replaced Mexican accounting Bulletin C-6, Property, Machinery and Equipment, and it is effective beginning on January 1, 2011, with the exception for the changes related to the segregation of property, plant and equipment into separate components of those assets with different useful lives that is effective on January 1, 2012. However, the depreciationforeign subsidiaries generated by separate items (major components), has been applied by the Company since priors years, and consequently did not impact its financials statements. Among other points, NIF C-6 establishes that for acquisitions of free-of charge assets, the cost of the assets must be null, thus eliminating the option of performing appraisals. In the case of asset exchanges, NIF C-6 requires entities to determine the commercial substance of the transaction. The depreciation of all assets must be applied against the components of the assets, and the amount to be depreciated is the cost of acquisition less the asset’s residual value. In addition, NIF C-6 clarifies that regardless of whether the use or non use of the asset is temporary or indefinite, it should not cease the depreciation charge. Depreciation of an asset ceases at the earlier of the date that the asset is classified as held for sale and the date that the asset is derecognized. There are specific disclosures for public entities such as: additions, disposals, depreciation, impairments, among others. This standard was fully applied and did not impact the Company’s financial statements, except for reclassification from the balance of the property, plant and equipment as of December 31, 2010 as a result of the treatment of presentation of advances to suppliers (see Note 2 D) and additional disclosures (see Note 10).

f)NIF C-18, “Obligations Related to Retirement of Property, Plant and Equipment”:

In 2011, the Company adopted NIF C-18, which establishes the accounting treatment for the recognition of a liability for legal or constructive obligations related to the retirement of property, plant and equipment recognized as a result of the acquisition, construction, development and/or normal operation of such components. This standard also establishes that an entity must initially recognize a provision for obligations related to retirement of property, plant and equipment based on its best estimate of the disbursements required to settle the present obligation at the time it is assumed, provided a reliable estimate can be made of the amount of the obligation. The best estimate of a provision for an obligation associated with the retirement of property, plant and equipment components should be determined using the expected present value method. The adoption of NIF C-18 did not impact the Company’s financial statements.

g)NIF C-1, “Cash and Cash Equivalents”:

In 2010, the Company adopted NIF C-1 “Cash and Cash Equivalents,” which superseded Bulletin C-1 “Cash.” NIF C-1 establishes that cash shall be measured at nominal value, and cash equivalents shall be measured at acquisition cost for initial recognition. Subsequently, cash equivalents should be measured according to its designation: precious metals shall be measured at fair value, foreign currencies shall be translated to the reporting currency applying the closing exchange rate other cash equivalents denominated in a different measure of exchange shall be recognized to the extent provided for this purpose at the closing date of financial statements, and temporary investments shall be presented at fair value. Cash

and cash equivalents will be presented in the first line of assets, including restricted cash. This pronouncement was applied retrospectively, causing an increase in the cash balances reported as a result of the treatment of presentation of restricted cash,fluctuation which was reclassified from “other current assets” for the amount of Ps. 394 at December 31, 2010 (see Note 4 B).

h)Interpretation to Mexican Financial Reporting Standards (“Interpretación a las Normas de Información Financiera”) or “INIF 19”, “Accounting Change as a Result of IFRS Adoption”:

On September 30, 2010, INIF 19 “Accounting change as a result of IFRS adoption” was issued. INIF 19 states disclosure requirements for: (a) financial statements based on Mexican FRS that were issued before IFRS adoption and (b) financial statements on Mexican FRS that are issued during IFRS adoption process. The adoption of this INIF, resulted in additional disclosures regarding IFRS adoption, such as date of adoption, significant financial impact, significant changes in accounting policies, and others (see Note 28).

i)NIF B-7, “Business Combinations”:

In 2009, the Company adopted NIF B-7 “Business Combinations,” which is an amendment to the previous Bulletin B-7 “Business Acquisitions.” NIF B-7 establishes general rules for recognizing the fair value of net assets of businesses acquired as well as the fair value of non-controlling interests, at the purchase date. This statement differs from the previous Bulletin B-7 in the following: a) To recognize all assets and liabilities acquired at their fair value, including the non-controlling interest based on the acquirer accounting policies, b) acquisition-related costs and restructuring expenses should not be part of the purchase price, and c) changes to tax amounts recorded in acquisitions must be recognizedincluded as part of the exchange differences on translation of foreign operations within the cumulative other comprehensive income tax provision. This pronouncement was applied prospectively to business combinations for(loss) item, which the acquisition date was on or after January 1, 2009.is recorded in equity.

 

j)NIF C-7, “Investments in Associates and Other Permanent Investments”:

NIF C-7 “Investments in Associates and Other Permanent Investments,” establishes general rules of accounting recognition for the investments in associated and other permanent investments not jointly or fully controlled orIntercompany financing balances with foreign subsidiaries that are significantly influenced by an entity. This pronouncement includes guidanceconsidered as long-term investments, since there is no plan to determinepay such financing in the existenceforeseeable future. Monetary position and exchange rate fluctuation regarding this financing is included in the exchange differences on translation of significant influence. Previous Bulletin B-8 “Consolidated and Combined Financial Statements and Assessment of Permanent Share Investments,” defined that permanent share investments were accounted for by the equity method if the entity held 10% or more of its outstanding shares. NIF C-7 establishes that permanent share investments should to be accounted for by equity method if: a) an entity holds 10% or more of a public entity, b) an entity holds 25% or more of a non-public company, or c) an entity has significant influence in its investment as defined in NIF C-7. The Company adopted NIF C-7 on January 1, 2009, and its adoption did not have a significant impact in its consolidated financial results.

k)NIF C-8, “Intangible Assets”:

In 2009, the Company adopted NIF C-8 “Intangible Assets”foreign operations, which is similar to previous Bulletin C-8 “Intangible Assets.” NIF C-8, establishes the rules of valuation, presentation and disclosures for the initial and subsequent recognition of intangible assets that are acquired either individually, through acquisition of an entity, or generated internallyrecorded in the courseexchange differences on translation of the entity’s operations. This NIF considers intangible assets as non-monetary items, broadens the criteria of identification to include not only if they are separable (asset could be sold, transferred or used by the entity) but also whether they come from contractual or legal rights. NIF C-8 establishes that preoperative costs capitalized before this standard went into effect should have intangible assets characteristics, otherwise preoperative costs must be expensed as incurred. The impact of adopting NIF C-8 was a Ps. 182, net of deferred income tax, regarding prior years preoperative costs that did not have intangible asset characteristics, charged to January 1, 2009 retained earnings in the consolidated financial statements and is presented as a change in accounting principle in the consolidated statements of changes in stockholders’ equity.

l)NIF D-8, “Share-Based Payments”:

In 2009, the Company adopted NIF D-8 “Share-Based Payments” which establishes the recognition of share-based payments. When an entity purchases goods or pays for services with equity instruments, the NIF requires the entity to recognize those goods and services at fair value and the corresponding increase in equity. If the entity cannot determine the fair value of goods and services, it should determine if using an indirect method, based on fair value of the equity instruments. This pronouncement substitutes for the supplementary use of IFRS 2 “Share-Based Payments.” The adoption of NIF D-8 did not impact the Company’s financial statements.

m)NIF B-8, “Consolidated and Combined Financial Statements”:

NIF B-8 “Consolidated and Combined Financial Statements,” issued in 2008 amends Bulletin B-8 “Consolidated and Combined Financial Statements and Assessment of Permanent Share Investments.” Prior Bulletin B-8 based its

consolidation principle mainly on ownership of the majority voting capital stock. NIF B-8 differs from previous Bulletin B-8 in the following: a) defines control as the power to govern financial and operating policies, b) establishes that there are other facts, such as contractual agreements that have to be considered to determine if an entity exercises control or not, c) defines “Specific-Purpose Entity” (“SPE”), as those entities that are created to achieve a specific purpose and are consideredforeign operations within the scope of this pronouncement, d) establishes new terms as “controlling interest” instead of “majority interest” and “non-controlling interest” instead of “minority interest,” and e) confirms that non-controlling interest must be assessed at fair value at the subsidiary acquisition date. NIF B-8 was applied prospectively, beginningcumulative other comprehensive income (loss) item, which is recorded in equity.

Exchange differences on January 1, 2009. The amendment to the shareholders agreement described in Note 1, allowed the Company to continue to consolidate Coca-Cola FEMSA for Mexican FRS purposes during 2009.

Adoption of IFRS

TheComisión Nacional Bancaria y de Valores(Mexican National Banking and Securities Commission, or CNBV) announced that from 2012, all public companies listed in Mexico must report their financial information in accordance with International Financial Reporting Standards (“IFRS”). Since 2006, the CINIF (Mexican Board of Research and Development of Financial Reporting Standards) has been modifying Mexican Financial Reporting Standardstransactions entered into in order to ensure their convergence with IFRS.

The Company will adopt IFRS beginning in January 1, 2012 with a transition date to IFRS of January 1, 2011. The consolidated financial statements of the Company for 2012 will be presented in accordance with IFRS as issued by the International Accounting Standards Board (IASB). The SEC has previously changed its rules to allowhedge certain foreign private issuers that report under IFRS as issued by the IASB to not reconcile their financial statements to Generally Accepted Accounting Principles in the United States of America (U.S. GAAP), (see Note 28).

Note 3. Foreign Subsidiary Incorporation

The accounting records of foreign subsidiaries are maintained in local currency and in accordance with local accounting principles of each country. risks.

For incorporation into the Company’s consolidated financial statements, each foreign subsidiary’ssubsidiary, associates or joint venture’s individual financial statements are adjusted to Mexican FRS, and translated into Mexican pesos, as described as follows:

 

For inflationaryhyperinflationary economic environments, the inflation effects of the origin country are recognized, and subsequently translated into Mexican pesos using the year-end exchange rate for the balance sheetsconsolidated statements of financial position and consolidated income statements;statement and comprehensive income; and

 

For non-inflationarynon-hyperinflationary economic environments, assets and liabilities are translated into Mexican pesos using the year-end exchange rate, stockholders’ equity is translated into Mexican pesos using the historical exchange rate, and the income statement and comprehensive income is translated using the exchange rate at the date of each transaction. The Company uses the average exchange rate of each month.

      Local Currencies to Mexican Pesos 
   Functional /
Recording Currency
  Average Exchange
Rate for
   Exchange Rate as of December 31 

Country or Zone

    2011   2010   2009   2011   2010   2009 

Mexico

  Mexican peso  Ps.1.00    Ps.1.00    Ps.1.00    Ps.1.00    Ps.1.00    Ps.1.00  

Guatemala

  Quetzal   1.60     1.57     1.66     1.79     1.54     1.56  

Costa Rica

  Colon   0.02     0.02     0.02     0.03     0.02     0.02  

Panama

  U.S. dollar   12.43     12.64     13.52     13.98     12.36     13.06  

Colombia

  Colombian peso   0.01     0.01     0.01     0.01     0.01     0.01  

Nicaragua

  Cordoba   0.55     0.59     0.67     0.61     0.56     0.63  

Argentina

  Argentine peso   3.01     3.23     3.63     3.25     3.11     3.44  

Venezuela(1)

  Bolivar   2.89     2.97     6.29     3.25     2.87     6.07  

Brazil

  Reai   7.42     7.18     6.83     7.45     7.42     7.50  

Euro Zone

  Euro   17.28     16.74     18.80     18.05     16.41     18.81  

(1)Equals 4.30 bolivars per one U.S. dollar in 2011 and 2010; and 2.15 bolivars per one U.S. dollar for 2009, translated to Mexican pesos applying the year-end exchange rate.

The variations in the net investment in foreign subsidiaries generated by exchange rate fluctuation are included in the cumulative translation adjustment, which is recorded in stockholders’ equity as part of cumulative other comprehensive income (loss).

Beginning in 2010, the government of Venezuela announced the devaluation of the Bolivar (Bs). The official exchange rate of Bs. 2.150 to the dollar, in effect since 2005, was replaced on January 8, 2010, with a dual-rate regime, which allows two official exchange rates, one for essential products of Bs. 2.60 per U.S. dollar and other non-essential products of Bs. 4.30 per

U.S. dollar. According to this,month only if the exchange rate used by the company to convert the information of the operation for this country changed from Bs 2.15 to 4.30 per U.S. dollar in 2010. As a result of this devaluation, the balance sheet of the Coca-Cola FEMSA Venezuelan subsidiary reflected a reduction in other comprehensive income (part of shareholder’s equity) of Ps. 3,700 which was accounted for at the time of the devaluation in January 2010. does not fluctuate significantly.

     Exchange Rates of Local Currencies Translated to Mexican  Pesos 

Country or Zone

  Functional /
Recording Currency
 Average Exchange Rate for   Exchange Rate as of 
   2013   2012   2011   December 31,
2013
   December 31,
2012
 

Guatemala

  Quetzal  1.62     1.68     1.59     1.67     1.65  

Costa Rica

  Colon  0.03     0.03     0.02     0.03     0.03  

Panama

  U.S. dollar  12.77     13.17     12.43     13.08     13.01  

Colombia

  Colombian peso  0.01     0.01     0.01     0.01     0.01  

Nicaragua

  Cordoba  0.52     0.56     0.55     0.52     0.54  

Argentina

  Argentine peso  2.34     2.90     3.01     2.01     2.65  

Venezuela

  Bolivar  2.13     3.06     2.89     2.08     3.03  

Brazil

  Reai  5.94     6.76     7.42     5.58     6.37  

Euro Zone

  Euro (€)  16.95     16.92     17.28     17.98     17.12  

Philippines

  Philippine peso  0.30     0.31     0.29     0.29     0.32  

The Company has operated under exchange controls in Venezuela since 2003 that affect its ability to remit dividends abroad or make payments other than in local currencies and that may increase the real price to us of raw materials purchased in local currency.

During December 2010, authoritiesIn February 2013, the Venezuelan government announced a devaluation of its official exchange rates from 4.30 to 6.30 bolivars per U.S. dollar. Because the financial statements of the Venezuelan Government announcedsubsidiary are translated from Bolivars to Pesos for the unificationpurposes of their two fixed U.S. dollar exchange rates to Bs. 4.30 per U.S. dollar, effective January 1, 2011. Asgroup consolidation, as a result of this change,devaluation, the translationstatement of balance sheetfinancial position of the Coca-Cola FEMSA’sCompany’s Venezuelan subsidiary did not have an impactreflected a reduction in shareholders’ equity of Ps. 3,700, approximately, which was accounted since transactions performed by thisFebruary 2013 as part of other comprehensive income.

On the disposal of a foreign operation (i.e., a disposal of the Company’s entire interest in a foreign operation, or a disposal involving loss of control over a subsidiary were already usingthat includes a foreign operation, a disposal involving loss of joint control over a joint venture that includes a foreign operation, or a disposal involving loss of significant influence over an associate that includes a foreign operation), all of the Bs. 4.30 exchange rate.

Intercompany financing balances with foreign subsidiariesdifferences accumulated in other comprehensive income in respect of that operation attributable to the owners of the Company are considered as long-term investments, since there is no plan to pay such financingrecognized in the foreseeable future. Monetary positionconsolidated income statement.

In addition, in relation to a partial disposal of a subsidiary that does not result in the Company losing control over the subsidiary, the proportionate share of accumulated exchange differences are re-attributed to non-controlling interests and are not recognized in profit or loss. For all other partial disposals (i.e., partial disposals of associates or joint ventures that do not result in the Company losing significant influence or joint control), the proportionate share of the accumulated exchange differences is reclassified to profit or loss.

Goodwill and fair value adjustments on identifiable assets and liabilities acquired arising on the acquisition of a foreign operation are treated as assets and liabilities of the foreign operation and translated at the rate fluctuation regarding this financingof exchange prevailing at the end of each reporting period. Foreign exchange differences arising are recordedrecognized in equity as part of the cumulative translation adjustment, in cumulative other comprehensive income (loss).adjustment.

The translation of assets and liabilities denominated in foreign currencies into Mexican pesos is for consolidation purposes and does not indicate that the Company could realize or settle the reported value of those assets and liabilities in Mexican pesos. Additionally, this does not indicate that the Company could return or distribute the reported Mexican peso value equity to its shareholders.

Note 4. Significant Accounting Policies3.4 Recognition of the effects of inflation in countries with hyperinflationary economic environments

The Company’s accounting policies areCompany recognizes the effects of inflation on the financial information of its Venezuelan subsidiary that operates in accordance with Mexican FRS, which require that the Company’s management make certain estimates and use certain assumptions to determine the valuation of various items included in the consolidated financial statements. The Company’s management believes that the estimates and assumptions used were appropriate as of the date of these consolidated financial statements. However actual results are subject to future events and uncertainties, which could materially impact the Company’s actual performance.

The significant accounting policies are as follows:

a)Recognition of the Effects of Inflation in Countries with Inflationary Economic Environment:

NIF B-10 establishes two types of inflationary environments: a) inflationaryhyperinflationary economic environment; this is whenenvironments (when cumulative inflation of the three preceding years is 26%approaching, or more. In such case, inflation effects are recognizedexceeds, 100% or more in the financial statements by applying the integral method and the recognized restatement effects for inflationary economic environments is made starting in the period that the entity becomes inflationary; and b) non-inflationary economic environment; this is when cumulative inflation of the three preceding years is less than 26%. In such case, no inflationary effects are recognized in the financial statements, keeping the recognized restatement effects from the last period in which the inflationary accounting was applied.

The Company recognizes the effects of inflation in the financial information of its subsidiaries that operate in inflationary economic environments through the integral method,addition to other qualitative factors), which consists of:

 

Using inflation factors to restate non-monetary assets, such as inventories, investments in process, property, plant and equipment, intangible assets, including related costs and expenses when such assets are consumed or depreciated. The imported assets are recorded using the exchange rate of the acquisition date, and are restated using the inflation factors of the country where the asset is acquired for inflationary economic environments;depreciated;

 

Applying the appropriate inflation factors to restate capital stock, additional paid-in capital, net income, retained earnings and the cumulativeitems of other comprehensive income/lossincome by the necessary amount to maintain the purchasing power equivalent in Mexican pesosthe currency of Venezuela on the dates such capital was contributed or income was generated up to the date of these consolidated financial statements are presented; and

 

Including in the Comprehensive Financing Result themonetary position gain or loss on monetary position (see Note 4 T).in consolidated net income.

The Company restates the financial information of its subsidiaries that operate in inflationarya hyperinflationary economic environmentsenvironment (Venezuela) using the consumer price index of eachthat country.

The operations of the Company are classified as follows considering the cumulative inflation of the three preceding years of 2011. The following classification was also applied for the 2010 period:

   Inflation Rate  Cumulative Inflation    
  2011  2010  2009  2010-2008  Type of Economy 

Mexico

   3.8  4.4  3.6  15.2  Non-Inflationary  

Guatemala

   6.2  5.4  (0.3)%   15.0  Non-Inflationary  

Colombia

   3.7  3.2  2.0  13.3  Non-Inflationary  

Brazil

   6.5  5.9  4.1  17.4  Non-Inflationary  

Panama

   6.3  4.9  1.9  14.1  Non-Inflationary  

Euro Zone

   2.7  2.2  0.9  4.3  Non-Inflationary  

Argentina

   9.5  10.9  7.7  28.1  Inflationary  

Venezuela

   27.6  27.2  25.1  108.2  Inflationary  

Nicaragua(1)

   7.6  9.2  0.9  25.4  Inflationary  

Costa Rica(1)

   4.7  5.8  4.0  25.4  Inflationary  

 

(1)Costa Rica and Nicaragua have been considered inflationary economies in 2009, 2010 and 2011. While the cumulative inflation for 2008-2010 was less than 26%, inflationary trends in these countries continue to support this classification.

b)Cash and Cash Equivalents and Investments:

3.5 Cash and Cash Equivalents:cash equivalents and restricted cash

Cash is measured at nominal value and consists of non-interest bearing bank deposits and restricted cash.deposits. Cash equivalents consistingconsist principally of short-term bank deposits and fixed-ratefixed rate investments, both with original maturities of three months or less at the acquisition date and are recorded at its acquisition cost plus accrued interest income not yet received, which is similar to listed market prices.

The Company also maintains restricted cash held as collateral to meet certain contractual obligations (see Note 9.2). Restricted cash is presented within other current financial assets given that the restrictions are short-term in nature.

   2011   2010 

Mexican pesos

  Ps.7,642    Ps.11,207  

U.S. dollars

   13,752     12,652  

Brazilian reais

   1,745     1,792  

Euros

   785     531  

Venezuelan bolivars

   1,668     460  

Colombian pesos

   471     213  

Argentine pesos

   131     153  

Others

   135     89  
  

 

 

   

 

 

 
  Ps.26,329    Ps.27,097  
  

 

 

   

 

 

 

As3.6 Financial assets

Financial assets are classified into the following specified categories: “fair value through profit or loss (FVTPL) ,” “held-to-maturity investments,” “available-for-sale” and “loans and receivables” or as derivatives designated as hedging instruments in an effective hedge, as appropriate. The classification depends on the nature and purpose of December 31, 2011holding the financial assets and 2010,is determined at the time of initial recognition.

When a financial asset or financial liability is recognized initially, the Company hasmeasures it at its fair value plus, in the case of a financial asset or financial liability not at fair value through profit or loss, transaction costs that are directly attributable to the acquisition or issue of the financial asset or financial liability.

The fair value of an asset or a liability is measured using the assumptions that market participants would use when pricing the asset or liability, assuming that market participants act in their economic best interest.

The Company’s financial assets include cash, cash equivalents and restricted cash, which is pledged as collateral of accounts payable in different currencies as follows:

   2011   2010 

Venezuelan bolivars

  Ps.324    Ps.143  

Argentine pesos

   —       2  

Brazilian reais

   164     249  
  

 

 

   

 

 

 
  Ps.488    Ps.394  
  

 

 

   

 

 

 

As of December 31, 2011investments, loans and 2010, cash equivalents amounted to Ps. 17,908receivables, derivative financial instruments and Ps. 19,770, respectively.other financial assets.

Investments:3.6.1 Effective interest rate method

The effective interest rate method is a method of calculating the amortized cost of loans and receivables and other financial assets (designated as held to-maturity) and of allocating interest income/expense over the relevant period. The effective interest rate is the rate that exactly discounts estimated future cash receipts (including all fees on points paid or received that form an integral part of the effective interest rate, transaction costs and other premiums or discounts) through the expected life of the financial asset, or (where appropriate) a shorter period, to the net carrying amount on initial recognition.

3.6.2 Investments

Investments consist of debt securities and bank deposits with maturities of more than three months.months at the acquisition date. Management determines the appropriate classification of investments ofat the time of purchase and reevaluatesassesses such designation as of each balance date. As of December 31, 2011 and 2010reporting date (see Note 6).

3.6.2.1 Available-for-sale investments are those non-derivative financial assets that are designated as available for sale or are not classified as available-for-saleloans and held-to maturity.

Available-for-salereceivables, held to maturity investments or financial assets at fair value through profit or loss. These investments are carried at fair value, with the unrealized gains and losses, net of tax, reported in other comprehensive income. Interest and dividends on investments classified as available-for-sale are included in interest income. The fair values of the investments are readily available based on quoted market prices.

The exchange effects of securities available for sale are recognized in the consolidated income statement in the period in which they arise.

3.6.2.2Held-to maturity investments are those that the Company has the positive intent and ability to hold to maturity, and after initial measurement, such financial assets are carriedsubsequently measured at acquisitionamortized cost, which includes any cost of purchase and premium or discount related to the investment whichinvestment. Subsequently, the premium/discount is amortized over the life of the investment based on its outstanding balance.balance utilizing the effective interest method less any impairment. Interest and dividends on investments classified as held-to maturity are included in interest income. The carrying value of Held-to maturity investments is similar to its fair value. The following is

3.6.3 Loans and receivables

Loans and receivables are non-derivative financial instruments with fixed or determinable payments that are not quoted in an active market. Loans and receivables with a detail of available-for-salestated term (including trade and held-to maturity investments.

Available-for-Sale        

Debt Securities

  2011   2010 

Acquisition cost

  Ps.326    Ps.66  

Unrealized gross gain

   4     —    
  

 

 

   

 

 

 

Fair value

  Ps.330    Ps.66  
  

 

 

   

 

 

 
Held-to Maturity(1)        

Bank Deposits

        

Acquisition cost

  Ps.993    Ps.—    

Accrued interest

   6     —    
  

 

 

   

 

 

 

Amortized cost

  Ps.999    Ps.—    
  

 

 

   

 

 

 

Total investments

  Ps.1,329    Ps.66  
  

 

 

   

 

 

 

 

(1)Investments contracted in euros at a fixed interest rate and maturing on April 2, 2012.

c)Accounts Receivable:

Accounts receivable representing exigible rights arising from sales, services and loans to employees or any other similar concept,receivables) are measured at their realizable value and are presented net of discounts and allowanceamortized cost using the effective interest method, less any impairment.

Interest income is recognized by applying the effective interest rate, except for doubtful accounts.

Allowance for doubtful accounts is based on an evaluation of the aging of the receivable portfolio and the economic situation of the Company’s clients, as well as the Company’s historical loss rate onshort-term receivables and the economic environment in which the Company operates. The carrying value of accounts receivable approximates its fair value as of both December 31, 2011 and 2010.

Coca-Cola FEMSA has accounts receivable from The Coca-Cola Company arising from the latter’s participation in advertising and promotional programs and investment in refrigeration equipment and returnable bottles made by Coca-Cola FEMSA (see Note 4 L).

d)Inventories and Cost of Sales:

Inventories are measured at the lower of cost or net realizable value.

The cost of inventories is based on the weighted average cost formula and the operating segments of the Company use inventory costing methodologies to value their inventories, such as the standard cost method in Coca-Cola FEMSA and retail method in FEMSA Comercio.

Cost of sales based on average cost is determined based on the average amount of the inventories at the time of sale. Cost of sales includes expenses related to raw materials used in the production process, labor cost (wages and other benefits), depreciation of production facilities, equipment and other costs such as fuel, electricity, breakage of returnable bottles in the production process, equipment maintenance, inspection and plant transfer costs.

e)Other Current Assets:

Other current assets are comprised of payments for goods and services whose inherent risks and benefits have not been transferred to the Company and that will be received over the next 12 months, the fair market value of derivative financial instruments with maturity dates of less than one year (see Note 4 U), and long-lived assets available for sale that will be sold within the following year.

Prepaid expenses principally consist of advances to suppliers of raw materials, advertising, promotional, leasing and insurance expenses, and are recognized in the appropriate balance sheet or income statement caption when the risks and benefits have already been transferred to the Company and/or goods, services or benefits are received.

Advertising costs consistrecognition of television and radio advertising airtime paid in advance, and is generally amortized over a 12-month period based on the transmission of the television and radio spots. The related production costs are recognized in income from operations the first time the advertising is broadcasted.

Promotional expenses are recognized as incurred, except for those promotional costs related to the launching of new products or presentations before they are on the market. These costs are recorded as prepaid expenses and amortized over the period during which they are estimated to increase sales of the related products or container presentations to normal operating levels, which is generally no longer than one year.

The long-lived assets available-for-sale are recorded at the lower of cost or net realizable value. Long-lived assets are subject to impairment tests (see Note 8).

f)Capitalization of Comprehensive Financing Result:

Comprehensive financing result directly attributable to qualifying assets has tointerest would be capitalized as part of acquisition cost, except for interest income obtained from temporary investments while the entity is waiting to invest in the qualifying asset. Comprehensive financing result of long-term financing clearly linked to qualifying assets is capitalized directly. When comprehensive financing result of direct or indirect financing is not clearly linked to qualifying assets, the Company capitalizes the proportional comprehensive financing result attributable to those qualifying assets by the weighted average interest rate of each business, including the effects of derivative financial instruments related to that financing.

g)Investments in Shares:

Investments in shares of associated companies where the Company holds 10% or more of a public company, 25% or more of a non-public company, or exercises significant influence according to NIF C-7 (see Note 2 J), are initially recorded at their acquisition cost as of acquisition date and are subsequently accounted for by the equity method. In order to apply the equity method from associates, the Company uses the investee’s financial statements for the same period as the Company’s consolidated financial statements and converts them to Mexican FRS if the investee reports financial information in a different GAAP. Equity method income from associates is presented in the consolidated income statements as part of the income from continuing operations.

Goodwill identified at the investment’s acquisition date is presented as part of the investment of shares of an associate in the consolidated balance sheet.

On May 1, 2010, the Company started to account for its 20% interest in Heineken Group under the equity method (see Notes 5 B and 9). Heineken is an international company which prepares its information based on International Financial Reporting Standards (IFRS). The Company has analyzed differences between Mexican FRS and IFRS to reconcile Heineken’s net controlling interest income and comprehensive income as required by NIF C-7, in order to estimate the impact on its figures.

Investments in affiliated companies in which the Company does not have significant influence are recorded at acquisition cost and restated using the consumer price index if that entity operates in an inflationary economic environment.

h)Property, Plant and Equipment:

Property, plant and equipment are initially recorded at their cost of acquisition and/or construction. The comprehensive financing result related to the acquisition or construction of qualifying asset is capitalized as part of the cost of that asset. Major maintenance costs are capitalized as part of total acquisition cost. Routine maintenance and repair costs are expensed as incurred. Property, plant and equipment also may include costs of dismantling and removing the items and restoring the site on which they are located. In 2011 Returnable bottles are also part of property, plant and equipment and 2010 has been also aggregated to conform this presentation.

Investments in fixed assets in progress consist of property, plant and equipment not yet in service, in other words, that are not yet used for the purpose that they were bought, built or developed. The Company expects to complete those investments during the following 12 months.

Depreciation is computed using the straight-line method over acquisition cost, reduced by their residual values. Where an item of property, plant and equipment comprises major components having different useful lives, they are accounted and depreciated for as separate items (major components) of property, plant and equipment. The Company estimates depreciation rates, considering the estimated useful lives of the assets, which along with residual value is reviewed, and modified if appropriate, at each financial year-end.

The estimated useful lives of the Company’s principal assets are as follows:

Years

Buildings

40–50

Machinery

12–20

Distribution equipment

10–12

Refrigeration equipment

5–7

Returnable bottles

1.5–4

Information technology equipment

3–5

Returnable and Non-Returnable Bottles:

The Company has two types of bottles: returnable and non-returnable.

Non returnable: Are recorded in the results of operations at the time of product sale.

Returnable: Are classified as long-lived assets as a component of property, plant and equipment.

Returnable bottles are recorded at acquisition cost, and for countries with inflationary economy they are restated by applying inflation factors as of the balance sheet date, according to NIF B-10.

There are two types of returnable bottles:

Those that are in the Company’s control within its facilities, plants and distribution centers; and

Those that have been placed in the hands of customers, but still belong to the Company.

Depreciation of returnable bottles is computed using the straight-line method over acquisition cost. The Company estimates depreciation rates considering their estimated useful lives.

Returnable bottles that have been placed in the hands of customers are subject to an agreement with a retailer pursuant to which the Company retains ownership. These bottles are monitored by sales personnel during periodic visits to retailers and the Company has the right to charge any breakage identified to the retailer. Bottles that are not subject to such agreements are expensed when placed in the hands of retailers.

The Company’s returnable bottles in the market and for which a deposit from customers has been received are presented net of such deposits, and the difference between the cost of these assets and the deposits received is depreciated according to their useful lives.

Leasing Contracts:

The Company leases assets such as property, land, and transportation, machinery and computer equipments.

Leases are capitalized if: i) the contract transfers ownership of the leased asset to the lessee at the end of the lease, ii) the contract contains an option to purchase the asset at a bargain purchase price, iii) the lease period is substantially equal to the remaining useful life of the leased asset or iv) the present value of future minimum payments at the inception of the lease is substantially equal to the market value of the leased asset, net of any residual value.

When the inherent risks and benefits of a leased asset remains substantially with the lessor, leases are classified as operating and rent is charged to results of operations as incurred.

i)Other Assets:

Other assets represent payments whose benefits will be received in future years and mainly consist of the following:

Agreements with customers for the right to sell and promote the Company’s products during certain periods of time, which are considered monetary assets and amortized under the straight-line method over the life of the contract.

The amortization is recorded reducing net sales, which during years ended December 31, 2011, 2010 and 2009, amounted to Ps. 803, Ps. 553 and Ps. 604, respectively.

Leasehold improvements are amortized using the straight-line method, over the shorter of the useful life of the assets and the period of the lease. The amortization of leasehold improvements as of December 31, 2011, 2010 and 2009 were Ps. 590, Ps. 518 and Ps. 471, respectively.

j)Intangible Assets:

Intangible assets represent payments whose benefits will be received in future years. These assets are classified as either intangible assets with a finite useful life or intangible assets with an indefinite useful life, in accordance with the period over which the Company is expected to receive the benefits.

Intangible assets with finite useful lives are amortized and mainly consist of:

Information technology and management systems costs incurred during the development stage which are currently in use. Such amounts were capitalized and then amortized using the straight-line method over the useful life of those assets. Expenses that do not fulfill the requirements for capitalization are expensed as incurred.

Other computer systems cost in the development stage, not yet in use. Such amounts are capitalized as they are expected to add value such as income or cost savings in the future. Such amounts will be amortized on a straight-line basis over their estimated useful life after they are placed in service.

Long-term alcohol licenses are amortized using the straight-line method, and are presented as part of intangible assets of finite useful life.

Intangible assets with indefinite lives are not amortized and are subject to annual impairment tests or more frequently if necessary. These assets are recorded in the functional currency of the subsidiary in which the investment was made and are subsequently translated into Mexican pesos applying the closing rate of each period. Where inflationary accounting is applied, the intangible assets are restated applying inflation factors of the country of origin and then translated into Mexican pesos at the year-end exchange rate. The Company’s intangible assets with indefinite lives mainly consist of rights to produce and distribute Coca-Cola trademark products in the territories acquired. These rights are contained in agreements that are standard contracts that The Coca-Cola Company has with its bottlers.

There are seven bottler agreements for Coca-Cola FEMSA’s territories in Mexico; two expire in June 2013, two expire in May 2015 and additionally three contracts that arose from the merger with Grupo Tampico and CIMSA, expire in September 2014, April and July 2016. The bottler agreement for Argentina expires in September 2014, for Brazil expires in April 2014, in Colombia in June 2014, in Venezuela in August 2016, in Guatemala in March 2015, in Costa Rica in September 2017, in Nicaragua in May 2016 and in Panama in November 2014. All of the Company’s bottler agreements are automatically renewable for ten-year terms, subject to the right of each party to decide not to renew any of these agreements. In addition, these agreements generally may be terminated in the case of material breach. Termination would prevent Coca-Cola FEMSA from selling Coca-Cola trademark beverages in the affected territory and would have an adverse effect on its business, financial conditions, results from operations and prospects.

Goodwill represents the excess of the acquisition cost over the fair value in identifiable net assets on the acquisition date. It equates to synergies both existing in the acquired operations and those further expected to be realized upon integration. Goodwill is recognized separately and is carried at cost, less accumulated impairment losses.

k)Impairment of Investments in Shares, Long-Lived Assets and Goodwill:

The Company reviews the carrying value of its long-lived assets and goodwill for impairment and determines whether impairment exists, by comparing the book value of the assets with its fair value which is calculated using recognized methodologies. In case of impairment, the Company records the resulting fair value.

For depreciable and amortizable long-lived assets, such as property, plant and equipment and certain other definite long–lived assets, the Company performs tests for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset or group of assets may not be recoverable through their expected future cash flows.

For indefinite life intangible assets, such as distribution rights and trademarks, the Company tests for impairment on an annual basis and whenever certain circumstances indicate that the carrying amount of those intangible assets exceeds its implied fair value calculated using recognized methodologies consistent with them.

For goodwill, the Company tests for impairment on an annual basis and whenever certain circumstances indicate that the carrying amount of the reporting unit might exceed its implied fair value.

For investments in shares, including its goodwill, the Company performs impairment tests whenever certain events or changes in circumstances indicate that the carrying amount may exceed fair value. When the events or circumstances are considered by the Company as an evidence of impairment that is other than temporary, a loss in value is recognized. Impairment charges regarding long-lived assets and goodwill are recognized in other expenses and charges regarding investments in shares are recognized as a decrease in the equity income method of the period.

Impairments regarding amortizable and indefinite life intangible assets are presented in Note 11. No impairment was recognized regarding to depreciable long-lived assets, goodwill nor investments in shares.

l)Payments from The Coca-Cola Company:

The Coca-Cola Company participates in certain advertising and promotional programs as well as in Coca-Cola FEMSA’s refrigeration equipment and returnable bottles investment program. The contributions received for advertising and promotional incentives are included as a reduction of selling expenses. The contributions received for the refrigeration equipment and returnable bottles investment program are recorded as a reduction of the investment in refrigeration equipment and returnable bottles. Total contributions received were Ps. 2,561, Ps. 2,386 and Ps. 1,945 during the years ended December 31, 2011, 2010 and 2009, respectively.

m)Employee Benefits:

Employee benefits include obligations for pension and retirement plans, seniority premiums, postretirement medical services and severance indemnity liabilities other than restructuring, all based on actuarial calculations, using the projected unit credit method. Costs related to compensated absences, such as vacations and vacation premiums, are recognized on an accrual basis.

Employee benefits are considered to be non-monetary and are determined using long-term assumptions. The yearly cost of employee benefits is charged to income from operations and labor cost of past services is recorded as expenses over the remaining working life period of the employees.

Certain subsidiaries of the Company have established funds for the payment of pension benefits, seniority premiums and postretirement medical services through irrevocable trusts of which the employees are named as beneficiaries.

n)Contingencies:

The Company recognizes a liability for a loss when it is probable that certain effects related to past events, would materialize and could be reasonably estimated. These events and its financial impact are disclosed as loss contingencies in the consolidated financial statements and include penalties, interests and any other charge related to contingencies. The Company does not recognize an asset for a gain contingency unless it is certain that will be collected.

o)Commitments:

The Company discloses all its commitments regarding material long-lived assets acquisitions, and all contractual obligations (see Note 24 F).

p)Revenue Recognition:

Revenue is recognized in accordance with stated shipping terms, as follows:

For Coca-Cola FEMSA sales of products are recognized as revenue upon delivery to the customer and once the customer has taken ownership of the goods. Net sales reflect units delivered at list prices reduced by promotional allowances, discounts and the amortization of the agreements with customers to obtain the rights to sell and promote the products of Coca-Cola FEMSA; and

For FEMSA Comercio retail sales, net revenues are recognized when the product is delivered to customers, and customers take possession of products.

During 2007 and 2008, Coca-Cola FEMSA sold certain of its private label brands to The Coca-Cola Company. Proceeds received from The Coca-Cola Company were initially deferred and are being amortized against the related costs of future product sales over the estimated period of such sales. The balance of unearned revenues as of December 31, 2011 and 2010 amounted to Ps. 302 and Ps. 547, respectively. The short-term portions of such amounts which are presented as other current liabilities, amounted Ps. 197 and Ps. 276 at December 31, 2011 and 2010, respectively.

q)Operating Expenses:

Operating expenses are comprised of administrative and selling expenses. Administrative expenses include labor costs (salaries and other benefits) of employees not directly involved in the sale of the Company’s products, as well as professional service fees, depreciation of office facilities and amortization of capitalized information technology system implementation costs.

Selling expenses include:

Distribution: labor costs (salaries and other benefits); outbound freight costs, warehousing costs of finished products, breakage of returnable bottles in the distribution process, depreciation and maintenance of trucks and other distribution facilities and equipment.immaterial. For the years ended December 31, 2013, 2012 and 2011 2010the interest income on loans and 2009, these distribution costs amounted toreceivables recognized in the interest income line item within the consolidated income statements is Ps. 15,125,127, Ps. 12,77487 and Ps. 13,395, respectively;61, respectively.

3.6.4 Other financial assets

Other financial assets are long term accounts receivable and derivative financial instruments. Long term accounts receivable with a stated term are measured at amortized cost using the effective interest method, less any impairment.

3.6.5 Impairment of financial assets

Financial assets, other than those at FVTPL, are assessed for indicators of impairment at the end of each reporting period. Financial assets are considered to be impaired when there is objective evidence that, as a result of one or more events that occurred after the initial recognition of the financial asset, (an incurred “loss event”) and that loss event has an impact on the estimated future cash flows of the financial assets that can be reliably estimated.

Evidence of impairment may include indicators as follows:

Significant financial difficulty of the issuer or counterparty; or

 

Sales: labor costs (salariesDefault or delinquent in interest or principal payments; or

It becoming probable that the borrower will enter bankruptcy or financial re-organization; or

The disappearance of an active market for that financial asset because of financial difficulties.

For financial assets carried at amortized cost, the amount of the impairment loss recognized is the difference between the asset’s carrying amount and other benefits)the present value of estimated future cash flows, discounted at the financial asset’s original effective interest rate.

The carrying amount of the financial asset is reduced by the impairment loss directly for all financial assets with the exception of trade receivables, where the carrying amount is reduced through the use of an allowance for doubtful accounts. When a trade receivable is considered uncollectible, it is written off against the allowance account. Subsequent recoveries of amounts previously written off are credited against the allowance account. Changes in the carrying amount of the allowance account are recognized in consolidated net income.

For the year ended December 31, 2012, the Company recognized impairment of Ps. 384 (see Note 19). No impairment was recognized for the years ended December 31, 2013 and sales commissions paid2011.

3.6.6 Derecognition

A financial asset (or, where applicable, a part of a financial asset or part of a group of similar financial assets) is derecognized when:

The rights to sales personnel;receive cash flows from the financial asset have expired, or

The Company has transferred its rights to receive cash flows from the asset or has assumed an obligation to pay the received cash flows in full without material delay to a third party under a ‘pass-through’ arrangement; and either (a) the Company has transferred substantially all the risks and rewards of the asset, or (b) the Company has neither transferred nor retained substantially all the risks and rewards of the asset, but has transferred control of the asset.

3.6.7 Offsetting of financial instruments

Financial assets are required to be offset against financial liabilities and the net amount reported in the consolidated statement of financial position if, and only when the Company:

Currently has an enforceable legal right to offset the recognized amounts; and

 

Marketing: labor costs (salaries and other benefits), promotional expenses and advertising costs.

r)Other Expenses:

Other expenses include Employee Profit Sharing (“PTU”), gainsIntends to settle on a net basis, or losses on disposals of long-lived assets, impairment of long-lived assets, contingencies reserves as well as their subsequent interest and penalties, severance payments derived from restructuring programs and all other non-recurring expenses related to activities different from the main activities of the Company that are not recognized as part of the comprehensive financing result.

PTU is applicable to Mexico and Venezuela. In Mexico, employee profit sharing is computed at the rate of 10% of the individual company taxable income, except for considering cumulative dividends received from resident legal persons in Mexico, depreciation of historical rather restated values, foreign exchange gains and losses, which are not included until the asset is disposed of or the liability is due and other effects of inflation are also excluded. In Venezuela, employee profit sharing is computed at a rate equivalent to 15% of after tax income, and it is no more than four months of salary.

According torealize the assets and settle the liabilities method described in NIF D-4 Income Taxes, the Company does not expect relevant deferred items to materialize. As a result, the Company has not recognized deferred employee profit sharing as of either December 31, 2011, 2010 or 2009.simultaneously.

Severance indemnities resulting from a restructuring program and associated with an ongoing benefit arrangement are charged to other expenses on the date when the Company has made the decision to dismiss personnel under a formal program or for specific causes.

s)Income Taxes:

Income tax is charged to results as incurred, as are deferred income taxes. For purposes of recognizing the effects of deferred income taxes in the consolidated financial statements, the Company utilizes both retrospective and prospective analysis over the medium term when more than one tax regime exists per jurisdiction and recognizes the amount based on the tax regime it expects to be subject to, in the future. Deferred income taxes assets and liabilities are recognized for temporary differences resulting from comparing the book and tax values of assets and liabilities plus any future benefits from tax loss carryforwards. Deferred income tax assets are reduced by any benefits for which it is more likely than not that they are not realizable.

The balance of deferred taxes is comprised of monetary and non-monetary items, based on the temporary differences from which it is derived. Deferred taxes are classified as a long-term asset or liability, regardless of when the temporary differences are expected to reverse.

The Company determines deferred taxes for temporary differences of its permanent investments.

The deferred tax provision to be included in the income statement is determined by comparing the deferred tax balance at the end of the year to the balance at the beginning of the year, excluding from both balances any temporary differences that are recorded directly in stockholders’ equity. The deferred taxes related to such temporary differences are recorded in the same stockholders’ equity account that gave rise to them.

t)Comprehensive Financing Result:

Comprehensive financing result includes interest, foreign exchange gain and losses, market value gain or loss on ineffective portion of derivative3.7 Derivative financial instruments and gain or loss on monetary position, except for those amounts capitalized and those that are recognized as part of the cumulative comprehensive income (loss). The components of the Comprehensive Financing Result are described as follows:

Interest: Interest income and expenses are recorded when earned or incurred, respectively, except for interest capitalized on the financing of long-term assets;

Foreign Exchange Gains and Losses: Transactions in foreign currencies are recorded in local currencies using the exchange rate applicable on the date they occur. Assets and liabilities in foreign currencies are adjusted to the year-end exchange rate, recording the resulting foreign exchange gain or loss directly in the income statement, except for the foreign exchange gain or loss from the intercompany financing foreign currency denominated balances that are considered to be of a long-term investment nature and the foreign exchange gain or loss from the financing of long-term assets (see Note 3);

Gain or Loss on Monetary Position: The gain or loss on monetary position results from the changes in the general price level of monetary accounts of those subsidiaries that operate in inflationary environments (see Note 4 A), which is determined by applying inflation factors of the country of origin to the net monetary position at the beginning of each month and excluding the intercompany financing in foreign currency that is considered as long-term investment because of its nature (see Note 3), as well as the gain or loss on monetary position from long-term liabilities to finance long-term assets, and

Market Value Gain or Loss on Ineffective Portion of Derivative Financial Instruments: Represents the net change in the fair value of the ineffective portion of derivative financial instruments, the net change in the fair value of those derivative financial instruments that do not meet hedging criteria for accounting purposes; and the net change in the fair value of embedded derivative financial instruments.

u)Derivative Financial Instruments:

The Company is exposed to different risks related to cash flows, liquidity, market and third party credit. As a result, the Company contracts in different derivative financial instruments in order to reduce its exposure to the risk of exchange rate fluctuations between the Mexican peso and other currencies, the risk of exchange rate and interest rate fluctuations associated with its borrowings denominated in foreign currencies and the exposure to the risk of fluctuation in the costs of certain raw materials.

The Company values and records all derivative financial instruments and hedging activities, including certain derivative financial instruments embedded in other contracts, in the balance sheetconsolidated statement of financial position as either an asset or liability measured at fair value, considering quoted prices in recognized markets. If such instruments are not traded in a formal market, fair value is determined by applying techniques based upon technical models supported by sufficient, reliable and verifiable market data, recognized in the financial sector.data. Changes in the fair value of derivative financial instruments are recorded each year in current earnings or as a component of cumulative other comprehensive income (loss), based on the item being hedged and the ineffectivenesseffectiveness of the hedge.

As of December 31, 2011 and 2010, the balance in other current assets of derivative financial instruments was Ps. 511 and Ps. 24 (see Note 8), and in other assets Ps. 850 and Ps. 708 (see Note 12), respectively. The Company recognized liabilities regarding derivative financial instruments in other current liabilities of Ps. 69 and Ps. 41 (see Note 24 A), as of the end of December 31, 2011 and 2010, respectively, and other liabilities of Ps. 565 and Ps. 653 (see Note 24 B) for the same periods.

3.7.1 Hedge accounting

The Company designates its financialcertain hedging instruments, which include derivatives in respect of foreign currency risk, as either fair value hedges or cash flow hedges. Hedges of foreign exchange risk on firm commitments are accounted for as cash flows hedgesflow hedges.

At the inception of the hedge relationship, the Company documents the relationship between the hedging instrument and the hedged item, along with its risk management objectives and its strategy for undertaking various hedge transactions. Furthermore, at the inception of the hedge and on an ongoing basis, the Company documents whether the hedging instrument is highly effective in offsetting changes in fair values or cash flows of the hedged item attributable to the hedged risk.

3.7.2 Cash flow hedges

The effective portion of changes in the fair value of derivatives that are designated and qualify as cash flow hedges is recognized in other comprehensive income and accumulated under the heading valuation of the effective portion of derivative financial instruments. The gain or loss relating to the ineffective portion is recognized immediately in consolidated net income, and is included in the market value (gain) loss on financial instruments line item within the consolidated income statements.

Amounts previously recognized in other comprehensive income and accumulated in equity are reclassified to consolidated net income in the periods when the hedged item is recognized in consolidated net income, in the same line of the consolidated income statement as the recognized hedged item. However, when the hedged forecast transaction results in the recognition of a non-financial asset or a non-financial liability, the gains and losses previously recognized in other comprehensive income and accumulated in equity are transferred from equity and included in the initial measurement of the cost of the non-financial asset or non-financial liability.

Hedge accounting is discontinued when the Company revokes the hedging relationship, when transactions meet allthe hedging accounting requirements. For cash flows hedges, the effective portioninstrument expires or is sold, terminated, or exercised, or when it no longer qualifies for hedge accounting. Any gain or loss recognized temporarily in cumulative other comprehensive income (loss) within stockholders’in equity at that time remains in equity and subsequently reclassified to current earnings atis recognized when the same time the hedged itemforecast transaction is recorded in earnings. When derivative financial instruments do not meet all of the accounting requirements for hedging purposes, the change in fair value is immediatelyultimately recognized in consolidated net income. For fairWhen a forecast transaction is no longer expected to occur, the gain or loss accumulated in equity is recognized immediately in consolidated net income.

3.7.3 Fair value hedges the changes

The change in the fair value are recordedof a hedging derivative is recognized in the consolidated results in the period theincome statement as foreign exchange gain. The change occurs as part of the market value gain or loss on ineffective portion of derivative financial instruments.

The Company identifies embedded derivatives that should be segregated from the host contract for purposes of valuation and recognition. When an embedded derivative is identified and the host contract has not been stated at fair value, the embedded derivative is segregated from the host contract, stated at fair value and is classified as trading. Changes in the fair value of the embeddedhedged item attributable to the risk hedged is recorded as part of the carrying value of the hedged item and is also recognized in the consolidated income statement as foreign exchange gain.

When an unrecognized firm commitment is designated as a hedged item, the subsequent cumulative change in the fair value of the firm commitment attributable to the hedged risk is recognized as an asset or liability with a corresponding gain or loss recognized in the consolidated net income.

3.8 Fair value measurement

The Company measures financial instruments, such as derivatives and non-financial assets, at fair value at each balance sheet date. Also, fair values of financial instruments measured at amortized cost are disclosed in Notes 13 and 18.

Fair value is the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the closingmeasurement date. The fair value measurement is based on the presumption that the transaction to sell the asset or transfer the liability takes place either:

In the principal market for the asset or liability; or

In the absence of a principal market, in the most advantageous market for the asset or liability.

A fair value measurement of a non-financial asset takes into account a market participant’s ability to generate economic benefits by using the asset in its highest and best use or by selling it to another market participant that would use the asset in its highest and best use.

The Company uses valuation techniques that are appropriate in the circumstances and for which sufficient data are available to measure fair value, maximizing the use of relevant observable inputs and minimizing the use of unobservable inputs.

All assets and liabilities for which fair value is measured or disclosed in the financial statements are categorized within the fair value hierarchy, described as follows, based on the lowest level input that is significant to the fair value measurement as a whole:

Level 1 — Quoted prices (unadjusted) in active markets for identical assets or liabilities that the reporting entity has the ability to access at the measurement date.

Level 2 — Inputs other than quoted prices included within level 1 that are observable for the asset or liability, either directly or indirectly.

Level 3 — Are unobservable inputs for the asset or liability. Unobservable inputs shall be used to measure fair value to the extent that observable inputs are not available, thereby allowing for situations in which there is little, if any, market activity for the asset or liability at the measurement date.

For assets and liabilities that are recognized in the financial statements on a recurring basis, the Company determines whether transfers have occurred between Levels in the hierarchy by re-assessing categorization (based on the lowest level input that is significant to the fair value measurement as a whole) at the end of each reporting period

The Company determines the policies and procedures for both recurring fair value measurements, such as those described in Note 20 and unquoted liabilities such as Debt described in Note 18.

For the purpose of fair value disclosures, the Company has determined classes of assets and liabilities on the basis of the nature, characteristics and risks of the asset or liability and the level of the fair value hierarchy as explained above.

3.9 Inventories and cost of goods sold

Inventories are measured at the lower of cost and net realizable value. Net realizable value represents the estimated selling price for inventories less all estimated costs of completion and costs necessary to make the sale.

Inventories represent the acquisition or production cost which is incurred when purchasing or producing a product, and are based on the weighted average cost formula. The operating segments of the Company use inventory costing methodologies to value their inventories, such as the standard cost method in Coca-Cola FEMSA and retail method in FEMSA Comercio.

Cost of goods sold is based on average cost of the inventories at the time of sale. Cost of goods sold in Coca-Cola FEMSA includes expenses related to the purchase of raw materials used in the production process, as well as labor costs (wages and other benefits, including employee profit sharing), depreciation of production facilities, equipment and other costs, including fuel, electricity, breakage of returnable bottles during the production process, equipment maintenance, inspection and plant transfer costs.

3.10 Other current assets

Other current assets, which will be realized within a period of less than one year from the reporting date, are comprised of prepaid assets and agreements with customers.

Prepaid assets principally consist of advances to suppliers of raw materials, advertising, promotional, leasing and insurance expenses, and are recognized as other current assets at the time of the cash disbursement. Prepaid assets are carried to the appropriate caption when inherent benefits and risks have already been transferred to the Company or services have been received.

The Company has prepaid advertising costs which consist of television and radio advertising airtime paid in advance. These expenses are generally amortized over the period based on the transmission of the television and radio spots. The related production costs are recognized in consolidated net income as incurred.

Coca-Cola FEMSA has agreements with customers for the right to sell and promote Coca-Cola FEMSA’s products over a certain period. The majority of these agreements have terms of more than one year, and the related costs are amortized using the straight-line method over the term of the contract, with amortization presented as a reduction of net sales. During the years ended December 31, 2013, 2012 and 2011, such amortization aggregated to Ps. 696, Ps. 970 and Ps. 793, respectively.

3.11 Investments in associates and joint arrangements

3.11.1 Investments in associates

Associates are those entities over which the Company has significant influence. Significant influence is the power to participate in the financial and operating policy decisions of the investee, but is not control over those policies.

Investments in associates are accounted for using the equity method and initial recognition comprises the investment’s purchase price and any directly attributable expenditure necessary to acquire it.

The consolidated financial statements include the Company’s share of the consolidated net income and other comprehensive income, after adjustments to align the accounting policies with those of the Company, from the date that significant influence commences until the date that significant influence ceases.

Profits and losses resulting from ‘upstream’ and ‘downstream’ transactions between the Company (including its consolidated subsidiaries) and an associate are recognized in the consolidated results.financial statements only to the extent of unrelated investors’ interests in the associate. ‘Upstream’ transactions are, for example, sales of assets from an associate to the Company. ‘Downstream’ transactions are, for example, sales of assets from the Company to an associate. The Company’s share in the associate’s profits and losses resulting from these transactions is eliminated.

v)Cumulative Other Comprehensive Income (OCI):

The cumulative other comprehensive income representsWhen the period net incomeCompany’s share of losses exceeds the carrying amount of the associate, including any long-term investments, the carrying amount is reduced to nil and recognition of further losses is discontinued except to the extent that the Company has a legal or constructive obligation or has made payments on behalf of the associate.

Goodwill identified at the acquisition date is presented as describedpart of the investment in NIF B-3 “Income Statement,” plusshares of the cumulative translation adjustment resulted from translationassociate in the consolidated statement of foreign subsidiaries and associatesfinancial position. Any goodwill arising on the acquisition of the Company’s interest in an associate is measured in accordance with the Company’s accounting policy for goodwill arising in a business combination, see Note 3.2.

After application of the equity method, the Company determines whether it is necessary to Mexican pesos and the effect of unrealized gain/recognize an additional impairment loss on cash flows hedges from derivative financial instruments.

   2011   2010 

Unrealized gain on cash flows hedges

  Ps. 367    Ps. 140  

Cumulative translation adjustment

   5,463     6  
  

 

 

   

 

 

 
  Ps. 5,830    Ps. 146  
  

 

 

   

 

 

 

its investment in its associate. The changesCompany determines at each reporting date whether there is any objective evidence that the investment in the cumulative translation adjustment (“CTA”)associates is impaired. If this is the case, the Company calculates the amount of impairment as the difference between the recoverable amount of the associate and its carrying value, and recognizes the amount in the share of the profit or loss of associates and joint ventures accounted for using the equity method in the consolidated income statements.

3.11.2 Joint arrangements

A joint arrangement is an arrangement of which two or more parties have joint control. Joint control is the contractually agreed sharing of control of an arrangement, which exists only when decisions about the relevant activities require the unanimous consent of the parties sharing control. The Company classifies its interests in joint arrangements as either joint operations or joint ventures depending on the Company’s rights to the assets and obligations for the liabilities of the arrangements.

Joint venture is a joint arrangement whereby the parties that have joint control of the arrangement have rights to the net assets of the arrangement. The Company recognizes its interest in the joint ventures as an investment and accounts for that investment using the equity method, as describes in note 3.11.1. As of December 31, 2013 and 2012 the Company does not have an interest in joint operations.

3.12 Property, plant and equipment

Property, plant and equipment are initially recorded at their cost of acquisition and/or construction, and are presented net of accumulated depreciation and/or accumulated impairment losses, if any. The borrowing costs related to the acquisition or construction of qualifying asset is capitalized as part of the cost of that asset.

Major maintenance costs are capitalized as part of total acquisition cost. Routine maintenance and repair costs are expensed as incurred.

Investments in progress consist of long-lived assets not yet in service, in other words, that are not yet used for the purpose that they were bought, built or developed. The Company expects to complete those investments during the following 12 months.

Depreciation is computed using the straight-line method over the asset’s estimated useful life. Where an item of property, plant and equipment comprises major components having different useful lives, they are accounted and depreciated for as separate items (major components) of property, plant and equipment. The Company estimates depreciation rates, considering the estimated useful lives of the assets.

The estimated useful lives of the Company’s principal assets are as follows:

 

   2011   2010  2009 

Initial balance

  Ps. 6    Ps. 2,894   Ps. (826)  

Recycling of CTA from FEMSA Cerveza business (see Note 5 B)

   —       (1,418  —    

Gain (loss) translation effect

   5,436     (3,031  2,183  

Foreign exchange effect from intercompany long-term loans

   21     1,561    1,537  
  

 

 

   

 

 

  

 

 

 

Ending balance

  Ps. 5,463    Ps. 6   Ps.2,894  
  

 

 

   

 

 

  

 

 

 

Years

Buildings

40-50

Machinery and equipment

10-20

Distribution equipment

7-15

Refrigeration equipment

5-7

Returnable bottles

1.5-4

Leasehold improvements

The shorter of lease term or 15 years

Information technology equipment

3-5

Other equipment

3-10

The estimated useful lives, residual values and depreciation method are reviewed at the end of each reporting period, with the effect of any changes in the deferred income taxestimate accounted for on a prospective basis.

An item of property, plant and equipment is derecognized upon disposal or when no future economic benefits are expected to arise from the cumulative translationcontinued use of the asset. Any gain or loss arising on the disposal or retirement of an item of property, plant and equipment is determined as the difference between the sales proceeds (if any) and the carrying amount of the asset and is recognized in consolidated net income.

Returnable and non-returnable bottles:

Coca-Cola FEMSA has two types of bottles: returnable and non-returnable.

Non returnable: Are recorded in consolidated net income at the time of product sale.

Returnable: Are classified as long-lived assets as a component of property, plant and equipment. Returnable bottles are recorded at acquisition cost; for countries with hyperinflationary economies, restated according to IAS 29, “Financial Reporting in Hyperinflationary Economies.” Depreciation of returnable bottles is computed using the straight-line method considering their estimated useful lives.

There are two types of returnable bottles:

Those that are in Coca-Cola FEMSA’s control within its facilities, plants and distribution centers; and

Those that have been placed in the hands of customers, but still belong to Coca-Cola FEMSA.

Returnable bottles that have been placed in the hands of customers are subject to an agreement with a retailer pursuant to which Coca-Cola FEMSA retains ownership. These bottles are monitored by sales personnel during periodic visits to retailers and Coca-Cola FEMSA has the right to charge any breakage identified to the retailer. Bottles that are not subject to such agreements are expensed when placed in the hands of retailers.

Coca-Cola FEMSA’s returnable bottles are depreciated according to their estimated useful lives. Deposits received from customers are amortized over the same useful estimated lives of the bottles.

3.13 Borrowing costs

Borrowing costs directly attributable to the acquisition, construction or production of qualifying assets, which are assets that necessarily take a substantial period of time to get ready for their intended use or sale, are added to the cost of those assets, until such time as the assets are substantially ready for their intended use or sale. Borrowing costs may include:

Interest expense; and

Exchange differences arising from foreign currency borrowings to the extent that they are regarded as an adjustment amountedto interest costs.

Interest income earned on the temporary investment of specific borrowings pending their expenditure on qualifying assets is deducted from the borrowing costs eligible for capitalization.

All other borrowing costs are recognized in consolidated net income in the period in which they are incurred.

3.14 Intangible assets

Intangible assets are identifiable non monetary assets without physical substance and represent payments whose benefits will be received in future years. Intangible assets acquired separately are measured on initial recognition at cost. The cost of intangible assets acquired in a business combination is their fair value as at the date of acquisition. Following initial recognition, intangible assets are carried at cost less any accumulated amortization and accumulated impairment losses. The useful lives of intangible assets are assessed as either finite or indefinite, in accordance with the period over which the Company expects to receive the benefits.

Intangible assets with finite useful lives are amortized and mainly consist of:

Information technology and management system costs incurred during the development stage which are currently in use. Such amounts are capitalized and then amortized using the straight-line method over their expected useful lives, with a range in useful lives from 3 to 10 years. Expenses that do not fulfill the requirements for capitalization are expensed as incurred.

Long-term alcohol licenses are amortized using the straight-line method over their estimated useful lives, which range between 12 and 15 years, and are presented as part of intangible assets with finite useful lives.

Amortized intangible assets, such as finite lived intangible assets are reviewed for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset or group of assets may not be recoverable through its expected future cash flows.

Intangible assets with an indefinite life are not amortized and are subject to impairment tests on an annual basis as well as whenever certain circumstances indicate that the carrying amount of those intangible assets exceeds their recoverable value.

The Company’s intangible assets with an indefinite life mainly consist of rights to produce and distribute Coca-Cola trademark products in the Company’s territories. These rights are contained in agreements that are standard contracts that The Coca-Cola Company has with its bottlers.

As of December 31, 2013, Coca-Cola FEMSA had nine bottler agreements in Mexico: (i) the agreements for Mexico’s Valley territory, which expire in April 2016 and June 2023, (ii) the agreements for the Central territory, which expire in August 2014 (two agreements), May 2015 and July 2016, (iii) the agreement for the Northeast territory, which expires in September 2014, (iv) the agreement for the Bajio territory, which expires in May 2015, and (v) the agreement for the Southeast territory, which expires in June 2023. As of December 31, 2013, Coca-Cola FEMSA had four bottler agreements in Brazil, two expiring in October 2017 and the other two expiring in April 2024. The bottler agreements with The Coca-Cola Company will expire for territories in other countries as follows: Argentina in September 2014; Colombia in June 2014; Venezuela in August 2016; Guatemala in March 2015; Costa Rica in September 2017; Nicaragua in May 2016 and Panama in November 2014. All of these bottler agreements are automatically renewable for ten-year terms, subject to the right of either party to give prior notice that it does not wish to renew the applicable agreement. In addition, these agreements generally may be terminated in the case of material breach.

3.15 Non-current assets held for sale

Non-current assets and disposal groups are classified as held for sale if their carrying amount will be recovered principally through a sale transaction rather than through continuing use. This condition is regarded as met only when the sale is highly probable and the non-current asset (or disposal group) is available for immediate sale in its present condition. Management must be committed to the sale, which should be expected to qualify for recognition as a completed sale within one year from the date of classification.

When the Company is committed to a provisionsale plan involving loss of control of a subsidiary, all of the assets and liabilities of that subsidiary are classified as held for sale when the criteria described above are met, regardless of whether the Company will retain a non-controlling interest in its former subsidiary after the sale.

Non-current assets (and disposal groups) classified as held for sale are measured at the lower of their previous carrying amount and fair value less costs to sell.

3.16 Impairment of non financial assets

At the end of each reporting period, the Company reviews the carrying amounts of its tangible and intangible assets to determine whether there is any indication that those assets have suffered an impairment loss. If any such indication exists, the recoverable amount of the asset is estimated in order to determine the extent of the impairment loss (if any). Where it is not possible to estimate the recoverable amount of an individual asset, the Company estimates the recoverable amount of the cash-generating unit to which the asset belongs. Where a reasonable and consistent basis of allocation can be identified, corporate assets are also allocated to individual CGUs, or otherwise they are allocated to the smallest CGUs for which a reasonable and consistent allocation basis can be identified.

For goodwill and other indefinite lived intangible assets, the Company tests for impairment on an annual basis and whenever certain circumstances indicate that the carrying amount of the cash generating unit might exceed its recoverable amount.

Recoverable amount is the higher of fair value less costs to sell and value in use. In assessing value in use, the estimated future cash flows are discounted to their present value using a pre-tax discount rate that reflects current market assessments of the time value of money and the risks specific to the asset for which the estimates of future cash flows have not been adjusted.

If the recoverable amount of an asset (or CGU) is estimated to be less than its carrying amount, the carrying amount of the asset (or CGU) is reduced to its recoverable amount. An impairment loss is recognized immediately in consolidated net income.

Where an impairment loss subsequently reverses, the carrying amount of the asset (or CGU) is increased to the revised estimate of its recoverable amount, but so that the increased carrying amount does not exceed the carrying amount that would have been determined had no impairment loss been recognized for the asset (or CGU) in prior years. A reversal of an impairment loss is recognized immediately in consolidated net income. Impairment losses related to goodwill are not reversible.

For the year ended December 31, 2011, the Company recognized impairment of Ps. 2,779146 (see Note 12), regarding to indefinite life intangible assets. No impairment was recognized regarding to depreciable long-lived assets, goodwill nor investment in associates and joint ventures.

3.17 Leases

The determination of whether an arrangement is, or contains, a lease is based on the substance of the arrangement at inception date, whether fulfillment of the arrangement is dependent on the use of a specific asset or assets or the arrangement conveys a right to use the asset, even if that right is not explicitly specified in an arrangement.

Leases are classified as finance leases whenever the terms of the lease transfer substantially all the risks and rewards of ownership to the lessee. All other leases are classified as operating leases.

Assets held under finance leases are initially recognized as assets of the Company at their fair value at the inception of the lease or, if lower, at the present value of the minimum lease payments. The corresponding liability to the lessor is included in the consolidated statement of financial position as a finance lease obligation. Lease payments are apportioned between finance expenses and reduction of the lease obligation so as to achieve a constant rate of interest on the remaining balance of the liability. Interest expenses are recognized immediately in consolidated net income, unless they are directly attributable to qualifying assets, in which case they are capitalized in accordance with the Company’s general policy on borrowing costs. Contingent rentals are recognized as expenses in the periods in which they are incurred. Assets held under finance leases are depreciated over their expected useful lives on the same basis as owned assets or, where shorter, the term of the relevant lease.

Operating lease payments are recognized as an expense on a straight-line basis over the lease term, except where another systematic basis is more representative of the time pattern in which economic benefits from the leased asset are consumed. Contingent rentals arising under operating leases are recognized as an expense in the period in which they are incurred. In the event that lease incentives are received to enter into operating leases, such incentives are recognized as a liability. The aggregate benefit of incentives is recognized as a reduction of rental expense on a straight-line basis, except where another systematic basis is more representative of the time pattern in which economic benefits from the leased asset are consumed. Leasehold improvements on operating leases are amortized using the straight-line method over the shorter of either the useful life of the assets or the related lease term.

3.18 Financial liabilities and equity instruments

3.18.1 Classification as debt or equity

Debt and equity instruments issued by the Company are classified as either financial liabilities or as equity in accordance with the substance of the contractual arrangements and the definitions of a financial liability and an equity instrument.

3.18.2 Equity instruments

An equity instrument is any contract that evidences a residual interest in the assets of an entity after deducting all of its liabilities. Equity instruments issued by the Company are recognized at the proceeds received, net of direct issue costs.

Repurchase of the Company’s own equity instruments is recognized and deducted directly in equity. No gain or loss is recognized in profit or loss on the purchase, sale, issue or cancellation of the Company’s own equity instruments.

3.18.3 Financial liabilities

Initial recognition and measurement

Financial liabilities within the scope of IAS 39 are classified as financial liabilities at FVTPL, loans and borrowings, or as derivatives designated as hedging instruments in an effective hedge, as appropriate. The Company determines the classification of its financial liabilities at initial recognition.

All financial liabilities are recognized initially at fair value less, in the case of loans and borrowings, directly attributable transaction costs.

The Company financial liabilities include trade and other payables, loans and borrowings, and derivative financial instruments, see Note 3.7.

Subsequent measurement

The measurement of financial liabilities depends on their classification as described below.

3.18.4 Loans and borrowings

After initial recognition, interest bearing loans and borrowings are subsequently measured at amortized cost using the effective interest method. Gains and losses are recognized in the consolidated income statements when the liabilities are derecognized as well as through the effective interest method amortization process.

Amortized cost is calculated by taking into account any discount or premium on acquisition and fees or costs that are an integral part of the effective interest method. The effective interest method amortization is included in interest expense in the consolidated income statements.

3.18.5 Derecognition

A financial liability is derecognized when the obligation under the liability is discharged or cancelled or expires. When an existing financial liability is replaced by another from the same lender on substantially different terms, or the terms of an existing liability are substantially modified, such an exchange or modification is treated as the derecognition of the original liability and the recognition of a new liability. The difference in the respective carrying amounts is recognized in the consolidated income statements.

3.19 Provisions

Provisions are recognized when the Company has a present obligation (legal or constructive) as a result of a past event, it is probable that the Company will be required to settle the obligation, and a reliable estimate can be made of the amount of the obligation.

The amount recognized as a provision is the best estimate of the consideration required to settle the present obligation at the end of the reporting period, taking into account the risks and uncertainties surrounding the obligation. When a provision is measured using the cash flows estimated to settle the present obligation, its carrying amount is the present value of those cash flows (where the effect of the time value of money is material).

When some or all of the economic benefits required to settle a provision are expected to be recovered from a third party, a receivable is recognized as an asset if it is virtually certain that reimbursement will be received and the amount of the receivable can be measured reliably.

The Company recognizes a provision for a loss contingency when it is probable (i.e., the probability that the event will occur is greater than the probability that it will not) that certain effects related to past events, would materialize and can be reasonably quantified. These events and their financial impact are also disclosed as loss contingencies in the consolidated financial statements when the risk of loss is deemed to be other than remote. The Company does not recognize an asset for a gain contingency until the gain is realized, see Note 25.

Restructuring provisions are recognized only when the recognition criteria for provisions are fulfilled. The Company has a constructive obligation when a detailed formal plan identifies the business or part of the business concerned, the location and number of employees affected, a detailed estimate of the associated costs, and an appropriate timeline. Furthermore, the employees affected must have been notified of the plan’s main features.

3.20 Post-employment and other long-term employee benefits

Post-employment and other long-term employee benefits, which are considered to be monetary items, include obligations for pension and retirement plans, seniority premiums and postretirement medical services, are all based on actuarial calculations, using the projected unit credit method.

In Mexico and Brazil, the economic benefits from employee benefits and retirement pensions are granted to employees with 10 years of Ps. 352service and minimum age of 60 and 65, respectively. In accordance with Mexican Labor Law, the Company provides seniority premium benefits to its employees under certain circumstances. These benefits consist of a one-time payment equivalent to 12 days wages for each year of service (at the employee’s most recent salary, but not to exceed twice the legal minimum wage), payable to all employees with 15 or more years of service, as well as to certain employees terminated involuntarily prior to the vesting of their seniority premium benefit. For qualifying employees, the Company also provides certain post-employment healthcare benefits such as the medical-surgical services, pharmaceuticals and hospital.

For defined benefit retirement plans and other long-term employee benefits, such as the Company’s sponsored pension and retirement plans, seniority premiums and postretirement medical service plans, the cost of providing benefits is determined using the projected unit credit method, with actuarial valuations being carried out at the end of each reporting period. All remeasurements of the Company’s defined benefit obligation such as actuarial gains and losses are recognized directly in other comprehensive income (“OCI”). The Company presents service costs within cost of goods sold, administrative and selling expenses in the consolidated income statements. The Company presents net interest cost within interest expense in the consolidated income statements. The projected benefit obligation recognized in the consolidated statement of financial position represents the present value of the defined benefit obligation as of the end of each reporting period. Certain subsidiaries of the Company have established plan assets for the payment of pension benefits, seniority premiums and postretirement medical services through irrevocable trusts of which the employees are named as beneficiaries, which serve to increase the funded status of such plans’ related obligations.

Costs related to compensated absences, such as vacations and vacation premiums, are recognized on an accrual basis. Cost for mandatory severance benefits are recorded as incurred.

The Company recognizes a liability and expense for termination benefits at the earlier of the following dates:

a)When it can no longer withdraw the offer of those benefits; or

b)When it recognizes costs for a restructuring that is within the scope of IAS 37 “Provisions, Contingent Liabilities and Contingent Assets,” and involves the payment of termination benefits.

The Company is demonstrably committed to a termination when, and only when, the entity has a detailed formal plan for the termination and is without realistic possibility of withdrawal.

A settlement occurs when an employer enters into a transaction that eliminates all further legal of constructive obligations for part or all of the benefits provided under a defined benefit plan. A curtailment arises from an isolated event such as closing of a plant, discontinuance of an operation or termination or suspension of a plan. Gains or losses on the settlement or curtailment of a defined benefit plan are recognized when the settlement or curtailment occurs.

3.21 Revenue recognition

Sales of products are recognized as revenue upon delivery to the customer, and once all the following conditions are satisfied:

The Company has transferred to the buyer the significant risks and rewards of ownership of the goods;

The Company retains neither continuing managerial involvement to the degree usually associated with ownership nor effective control over the goods sold;

The amount of revenue can be measured reliably;

It is probable that the economic benefits associated with the transaction will flow to the Company; and

The costs incurred or to be incurred in respect of the transaction can be measured reliably.

All of the above conditions are typically met at the point in time that goods are delivered to the customer at the customers’ facilities. Net sales reflect units delivered at list prices reduced by promotional allowances, discounts and the amortization of the agreements with customers to obtain the rights to sell and promote the Company’s products.

Rendering of services and other

Revenue arising from services of sales of waste material and packing of raw materials are recognized in the other operating revenues caption in the consolidated income statement.

The Company recognized these transactions as revenues in accordance with the requirements established in the IAS 18 “Revenue” for delivery of goods and rendering of services, which are:

a)The amount of revenue can be measured reliably;

b)It is probable that the economic benefits associated with the transaction will flow to the entity.

Interest income

Revenue arising from the use by others of entity assets yielding interest is recognized once all the following conditions are satisfied:

The amount of the revenue can be measured reliably; and

It is probable that the economic benefits associated with the transaction will flow to the entity.

For all financial instruments measured at amortized cost and interest bearing financial assets classified as available for sale, interest income is recorded using the effective interest rate (“EIR”), which is the rate that exactly discounts the estimated future cash or receipts through the expected life of the financial instrument or a shorter period, where appropriate, to the net carrying amount of the financial asset. The related interest income is included in the consolidated income statements.

3.22 Administrative and selling expenses

Administrative expenses include labor costs (salaries and other benefits, including employee profit sharing “PTU”) of employees not directly involved in the sale or production of the Company’s products, as well as professional service fees, the depreciation of office facilities, amortization of capitalized information technology system implementation costs and any other similar costs.

Selling expenses include:

Distribution: labor costs (salaries and other related benefits), outbound freight costs, warehousing costs of finished products, write off of returnable bottles in the distribution process, depreciation and maintenance of trucks and other distribution facilities and equipment. For the years ended December 31, 2013, 2012 and 2011, these distribution costs amounted to Ps. 17,971, Ps. 16,839 and 2010, respectively (see Note 23 C).Ps. 14,967, respectively;

 

w)Provisions:

ProvisionsSales: labor costs (salaries and other benefits, including PTU) and sales commissions paid to sales personnel; and

Marketing: labor costs (salaries and other benefits), promotional expenses and advertising costs.

PTU is paid by the Company’s Mexican and Venezuelan subsidiaries to its eligible employees. In Mexico, employee profit sharing is computed at the rate of 10% of the individual company taxable income, except for considering cumulative dividends received from resident legal persons in Mexico, depreciation of historical rather tax restated values, foreign exchange gains and losses, which are not included until the asset is disposed of or the liability is due and other effects of inflation are also excluded. As of January 1, 2014, PTU in Mexico will be calculated from the same taxable income for income tax, except for the following: a) neither tax losses from prior years nor the PTU paid during the year are deductible; and b) payments exempt from taxes for the employees are fully deductible in the PTU computation.

In Venezuela, employee profit sharing is computed at a rate equivalent to 15% of after tax income, and it is no more than four months of salary.

3.23 Income taxes

Income tax expense represents the sum of the tax currently payable and deferred tax. Income taxes are charged to consolidated net income as they are incurred, except when they relate to items that are recognized for obligations that result from a past event that will probably resultin other comprehensive income or directly in equity, in which case, the current and deferred tax are also recognized in other comprehensive income or directly in equity, respectively.

3.23.1 Current income taxes

Income taxes are recorded in the use of economic resources and that can be reasonably estimated. Such provisions are recorded at net present values when the effectresults of the discountyear they are incurred.

3.23.2 Deferred income taxes

Deferred tax is significant. The Company has recognized provisions regarding contingencieson temporary differences between the carrying amounts of assets and vacationsliabilities in the consolidated financial statements.statements and the corresponding tax bases used in the computation of taxable profit. Deferred tax liabilities are generally recognized for all taxable temporary differences. Deferred tax assets are generally recognized for all deductible temporary differences to the extent that it is probable that taxable profits will be available against which those deductible temporary differences can be utilized and if any, future benefits from tax loss carry forwards and certain tax credits. Such deferred tax assets and liabilities are not recognized if the temporary difference arises from initial recognition of goodwill (no recognition of deferred tax liabilities) or from the initial recognition (other than in a business combination) of other assets and liabilities in a transaction that affects neither the taxable profit nor the accounting profit, except in the case of Brazil, where certain goodwill amounts are at times deductible for tax purposes.

Deferred tax liabilities are recognized for taxable temporary differences associated with investments in subsidiaries, associates, and interests in joint ventures, except where the Company is able to control the reversal of the temporary difference and it is probable that the temporary difference will not reverse in the foreseeable future. Deferred tax assets arising from deductible temporary differences associated with such investments and interests are only recognized to the extent that it is probable that there will be sufficient taxable profits against which to utilize the benefits of the temporary differences and they are expected to reverse in the foreseeable future.

x)Issuances of Subsidiary Stock:

Deferred income taxes are classified as a long-term asset or liability, regardless of when the temporary differences are expected to reverse.

The carrying amount of deferred tax assets is reviewed at the end of each reporting period and reduced to the extent that it is no longer probable that sufficient taxable profits will be available to allow all or part of the asset to be recovered.

Deferred tax assets and liabilities are measured at the tax rates that are expected to apply in the period in which the liability is settled or the asset realized, based on tax rates (and tax laws) that have been enacted or substantively enacted by the end of the reporting period. The measurement of deferred tax liabilities and assets reflects the tax consequences that would follow from the manner in which the Company expects, at the end of the reporting period, to recover or settle the carrying amount of its assets and liabilities.

In Mexico, the income tax rate is 30% for 2011, 2012 and 2013, and as result of Mexican Tax Reform for 2014, it will no longer be 29% and 28% for 2014 and 2015 respectively; it will remain at 30% for the following years (see Note 24).

3.24 Share-based payments arrangements

Senior executives of the Company receive remuneration in the form of share-based payment transactions, whereby employees render services as consideration for equity instruments. The equity instruments are granted and then held by a trust controlled by the Company until vesting. They are accounted for as equity settled transactions. The award of equity instruments is a fixed monetary value on grant date.

Equity-settled share-based payments to employees are measured at the fair value of the equity instruments at the grant date. The fair value determined at the grant date of the equity-settled share-based payments is expensed and recognized based on the graded vesting method over the vesting period, based on the Company’s estimate of equity instruments that will eventually vest. At the end of each reporting period, the Company revises its estimate of the number of equity instruments expected to vest. The impact of the revision of the original estimates, if any, is recognized in consolidated net income such that the cumulative expense reflects the revised estimate.

3.25 Earnings per share

The Company presents basic and diluted earnings per share (EPS) data for its shares. Basic EPS is calculated by dividing the net income attributable to controlling interest by the weighted average number of shares outstanding during the period adjusted for the weighted average of own shares purchased in the year. Diluted EPS is determined by adjusting the weighted average number of shares outstanding including the weighted average of own shares purchased in the year for the effects of all potentially dilutive securities, which comprise share rights granted to employees described above.

3.26 Issuance of subsidiary stock

The Company recognizes issuancesthe issuance of a subsidiary’s stock as a capitalan equity transaction. The difference between the book value of the shares issued and the amount contributed by the non-controlling interest holder or a third party is recorded as additional paid-in capital.

y)Earnings per Share:

Earnings per share are determined by dividing net controlling interest income by the average weighted number of shares outstanding during the period.

Earnings per share before discontinued operations are calculated by dividing consolidated net income before discontinued operations by the average weighted number of shares outstanding during the period.

Earnings per share from discontinued operations are calculated by dividing net income from discontinued operations plus income from the exchange of shares with Heineken, net of taxes, by the average weighted number of shares outstanding during the period.

z)Information by Segment:

The analytical information by segment is presented considering the business units (Subholding Companies as defined in Note 1) and geographic areas in which the Company operates, which is consistent with the internal reporting presented to the Chief Operating Decision Maker, which is considered to be the main authority of the entity. A segment is a component of the Company that engages in business activities from which it earns or is in the process of obtaining revenues, and incurs in the

related costs and expenses, including revenues and costs and expenses that relate to transactions with any of Company’s other components. All segments’ operating results are reviewed regularly by the Chief Operating Decision Maker to make decisions about resources to be allocated to the segment and to assess its performance, and for which financial information is available.

The main indicators used by the Chief Operating Decision Maker to evaluate performance of the Company in each segment are its income from operations and cash flow from operations before changes in working capital and provisions, which the Company defined as the result of subtracting cost of sales and operating expenses from total revenues and income from operations plus depreciation and amortization, respectively. Inter-segment transfers or transactions are entered and presented into under accounting policies of each segment which are the same to those applied by the Company. Intercompany operations are eliminated and presented within the consolidation adjustment column included in the table in Note 25. Unallocated results items comprise other expenses, net and other net finance expenses (see Note 25).

aa)Business Combinations:

Business combinations are accounted for using the acquisition method of accounting which includes an allocation of the estimated fair value of the purchase price to the net assets acquired. Once the purchase price has been allocated, the Company measures its goodwill, as the fair value of the consideration transferred including any contingent consideration less the net recognized amount of the identifiable assets acquired and liabilities assumed.

The valuation of the identifiable assets, in particular intangible assets related distribution rights, requires the Company to make significant assumptions, and also require judgments and estimates. A change in any of these estimates or judgments could change the amount of the purchase price to be allocated to the particular asset or liability and goodwill could be affected by these changes.

Cost related to the acquisition, other than those associated with the issue of debt or equity securities, that the Company incurs in connection with the business combination are expensed as incurred as part of the administrative expenses.

Note 5.4. Mergers, Acquisitions and Disposals

4.1 Mergers and acquisitions

a)Acquisitions:

Coca-Cola FEMSA madeThe Company has certain business mergers and acquisitions that were recorded using the purchase method.acquisition method of accounting. The results of the acquired operations have been included in the consolidated financial statements since Coca-Cola FEMSAthe date on which the Company obtained control of acquired businessesthe business, as disclosed below. Therefore, the consolidated income statements and the consolidated balance sheetsstatements of financial position in the years of such acquisitions are not comparable with previous periods. The consolidated statements of cash flows for the years ended December 31, 20112013, 2012 and 20092011 show the merged and acquired operations net of the cash related to those mergers and acquisitions. In 2010

While the acquired companies disclosed below, from note 4.1.1 to note 4.1.6, represent bottlers of Coca-Cola trademarked beverages, such entities were not under common ownership control prior to their acquisition.

4.1.1 Acquisition of Grupo Spaipa

On October 29, 2013, Coca-Cola FEMSA through its Brazilian subsidiary Spal Industria Brasileira de Bebidas, S.A. completed the acquisition of 100% of Grupo Spaipa. Grupo Spaipa is comprised of the bottler entity Spaipa, S.A. Industria Brasileira de Bebidas and three Holding Companies (collectively “Spaipa”) for Ps. 26,856 in an all cash transaction. Spaipa is a bottler of Coca-Cola trademark products which operates mainly in Sao Paulo and Paraná, Brazil. This acquisition was made to reinforce Coca-Cola FEMSA’s leadership position in South America and throughout Latin America. Transaction related costs of Ps. 8 were expensed by the Company did not have any significant business combinations.as incurred, and recorded as a component of administrative expenses in the accompanying consolidated income statements. Spaipa was included in operating results from November 2013.

As of December 31, 2013 Coca-Cola FEMSA is still in the process of completing its purchase price allocation of this transaction. Specifically, it is in the process of evaluating the fair value of the net assets acquired which are in the process of completion with the assistance of a third party valuation expert. Coca-Cola FEMSA ultimately anticipates allocating a large component of this purchase price to the value of the distribution agreement with the Coca-Cola Company, which will be an indefinite life intangible asset.

i)On October 10, 2011, Coca-Cola FEMSA completed the acquisition of 100% of Administradora de Acciones del Noreste, S.A. de C.V. (“Grupo Tampico”) a bottler of Coca-Cola trademark products in the states of Tamaulipas, San Luis Potosí and Veracruz; as well as in parts of the states of Hidalgo, Puebla and Queretaro. This acquisition was made so as to reinforce the Coca-Cola FEMSA’s leadership position in Mexico and Latin America. The transaction involved:(i) the issuance of 63,500,000 shares of previously unissued Coca-Cola FEMSA L shares, and (ii) the assumption of certain debt of Ps. 2,436, in exchange for 100% share ownership of Grupo Tampico, which was accomplished through a merger. The total purchase price was Ps. 10,264 based on a share price of 123.27 per share on October 10, 2011. Transaction related costs of Ps. 20 were expensed by the Coca-Cola FEMSA as incurred as required by Mexican FRS, and recorded as a component of administrative expenses in the accompanying consolidated statements of income. Grupo Tampico was included in operating results from October, 2011.

The Coca-Cola FEMSA’sFEMSA preliminary estimate of fair value of the Grupo Tampico’sSpaipa’s net assets acquired is as follows:

 

2013

Total current assets including(including cash acquired of Ps. 223,800)

  Ps. 4615,918  

Total non-current assets

   2,5295,390  

Distribution rights

   5,499

Goodwill

2,57913,731  
  

 

 

 

Total assets

   11,06825,039  

Debt

(2,436

Other liabilities

(804
  

 

 

 

Total liabilities

   (3,2405,734
  

 

 

 

Net assets acquired

   7,82819,305  
  

 

 

 

Consideration transfered through issuance of shares

Ps.7,828

Debt paid by Coca-Cola FEMSAGoodwill

   2,4367,551  
  

 

 

 

Total purchase priceconsideration transferred

10,264

The condensed income statement of Grupo Tampico for the period from October 10 to December 31, 2011 is as follows:

Income Statement

Total revenues

  Ps.  1,056

Income from operations

117

Income before taxes

43

Net income

Ps.       31 26,856  
  

 

 

 

Coca-Cola FEMSA expects to recover the amount recorded as goodwill through synergies related to the available production capacity. Goodwill has been allocated to Coca-Cola FEMSA’s cash generating unit in Brazil. The goodwill recognized and expected to be deductible for income tax purposes according to Brazil tax law, is for an amount of Ps. 22,202.

Selected income statement information of Spaipa for the period from to the acquisition date through December 31, 2013 is as follows:

 

ii)On December 9, 2011, Coca-Cola FEMSA completed the acquisition of 100% of Corporación de los Angeles, S.A. de C.V. (“Grupo CIMSA”), a bottler of Coca-Cola trademark products, which operates mainly in the states of Morelos and Mexico, as well as in parts of the states of Guerrero and Michoacan, Mexico. This acquisition was also made so as to reinforce the Coca-Cola FEMSA’s leadership position in Mexico and Latin America. The transaction involved the issuance of 75,423,728 shares of previously unissued Coca-Cola FEMSA L shares along with the cash payment prior to closing of

Income Statement                            

2013

Total revenues

Ps. 2,100 in exchange for 100% share ownership of Grupo CIMSA, which was accomplished through a merger. The total purchase price was  2,466

Income before income taxes

354

Net income

Ps. 11,117 based on a share price of Ps. 119.55 per share on December 9, 2011. Transaction related costs of Ps. 24 were expensed by the Coca-Cola FEMSA as incurred as required by Mexican FRS, and recorded as a component of administrative expenses in the accompanying consolidated statements of income. Grupo CIMSA was included in operating results from December 2011.311

4.1.2 Acquisition of Companhia Fluminense de Refrigerantes

On August 22, 2013, Coca-Cola FEMSA through its brazilian subsidiary Spal Industria Brasileira de Bebidas, S.A. completed the acquisition of 100% of Companhia Fluminense de Refrigerantes (“Companhia Fluminense”) for Ps. 4,657 in an all cash transaction. Companhia Fluminense is a bottler of Coca-Cola trademark products which operates in the states of Minas Gerais, Rio de Janeiro and Sao Paulo, Brazil. This acquisition was made to reinforce Coca-Cola FEMSA’s leadership position in South America and throughout Latin America. Transaction related costs of Ps. 11 were expensed by Coca-Cola FEMSA as incurred, and recorded as a component of administrative expenses in the accompanying consolidated income statements. Companhia Fluminense was included in operating results from September 2013.

As of December 31, 2013 Coca-Cola FEMSA is still in the process of completing its purchase price allocation of this transaction. Specifically, it is in the process of evaluating the fair value of the net assets acquired which are in the process of completion with the assistance of a third party valuation expert. Coca-Cola FEMSA ultimately anticipates allocating a large component of this purchase price to the value of the distribution agreement with the Coca-Cola Company, which will be an indefinite life intangible asset.

Coca-Cola FEMSA preliminary estimate of fair value of the Grupo CIMSA’sCompanhia Fluminense’s net assets acquired is as follows:

 

2013

Total current assets including(including cash acquired of Ps. 1889)

  Ps. 737515  

Total non-current assets

   2,8021,467  

Distribution rights

   6,228

Goodwill

1,9362,634  
  

 

 

 

Total assets

   11,7034,616  
  

 

 

 

Total liabilities

   (5861,581
  

 

 

 

Net assets acquired

   11,1173,035  
  

 

 

 

Consideration transfered through issuance of shares

Ps. 9,017

Cash paid by Coca-Cola FEMSAGoodwill

   2,1001,622  
  

 

 

 

Total purchase priceconsideration transferred

  Ps.11,117 4,657  
  

 

 

 

Coca-Cola FEMSA expects to recover the amount recorded as goodwill through synergies related to the available production capacity. Goodwill has been allocated to Coca-Cola FEMSA’s purchase price allocationcash generating unit in Brazil. The goodwill recognized and expected to be deductible for income tax purposes according to Brazil tax law is preliminary in nature in that its estimationfor an amount of the fair value of property and equipment and distribution rights is pending receipt of final valuation reports by a third-party valuation experts. To date, only draft reports have been received.Ps. 4,581.

The condensedSelected income statement information of Grupo CIMSACompanhia Fluminense for the period from December 12, to the acquisition date through December 31, 20112013 is as follows:

 

Income Statement        

2013

Total revenues

Ps. 981

Loss before taxes

   (39

Net loss

Ps.   429 (34

4.1.3 Merger with Grupo YOLI

On May 24, 2013, Coca-Cola FEMSA completed the merger of 100% of Grupo Yoli. Grupo Yoli comprises the bottler entity YOLI de Acapulco, S.A. de C.V. and other nine entities. Grupo Yoli is a bottler of Coca-Cola trademark products which operates mainly in the state of Guerrero, as well as in parts of the state of Oaxaca in Mexico. This merger was made to reinforce Coca-Cola FEMSA’s leadership position in Mexico and throughout Latin America. The transaction involved the issuance of 42,377,925 new L shares of Coca-Cola FEMSA, along with a cash payment immediately prior to closing of Ps. 1,109, in exchange for 100% share ownership of Grupo YOLI, which was accomplished through a merger. The total purchase price was Ps. 9,130 based on a share price of Ps. 189.27 per share on May 24, 2013. Transaction related costs of Ps. 82 were expensed by Coca-Cola FEMSA as incurred, and recorded as a component of administrative expenses in the accompanying consolidated income statements. Grupo YOLI was included in operating results from June 2013.

The fair value of Grupo Yoli net assets acquired is as follows:

2013 

Income from operationsTotal current assets (including cash acquired of Ps. 63)

Ps. 837

Total non-current assets

   602,144

Distribution rights

3,503

Total assets

6,484

Total liabilities

(1,487

Net assets acquired

4,997

Goodwill

4,133

Total consideration transferred

Ps. 9,130

Coca-Cola FEMSA expects to recover the amount recorded as goodwill through synergies related to the available production capacity. Goodwill has been allocated to Coca-Cola FEMSA’s cash generating unit in Mexico. The entire amount of goodwill will not be tax deductible.

Selected income statement information of Grupo YOLI for the period from to the acquisition date through December 31, 2013 is as follows:

Income Statement            

2013

Total revenues

Ps. 2,240  

Income before taxes

   3270  
  

 

 

 

Net income

  Ps.44

4.1.4 Merger with Grupo Fomento Queretano

On May 4, 2012, Coca-Cola FEMSA completed the merger of 100% of Grupo Fomento Queretano. Grupo Fomento Queretano comprises the bottler entity Refrescos Victoria del Centro, S. de R.L. de C.V. and other three entities. Grupo Fomento Queretano is a bottler of Coca-Cola trademark products in the state of Queretaro in Mexico. This merger was made to reinforce Coca-Cola FEMSA’s leadership position in Mexico and throughout Latin America. The transaction involved the issuance of 45,090,375 new L shares of Coca-Cola FEMSA, along with a cash payment prior to closing of Ps. 1,221, in exchange for 100% share ownership of Grupo Fomento Queretano, which was accomplished through a merger. The total purchase price was Ps. 7,496 based on a share price of Ps. 139.22 per share on May 4, 2012. Transaction related costs of Ps. 12 were expensed by Coca-Cola FEMSA as incurred, and recorded as a component of administrative expenses in the accompanying consolidated income statements. Grupo Fomento Queretano was included in operating results from May 2012.

The fair value of the Grupo Fomento Queretano’s net assets acquired is as follows:

2012

Total current assets (including cash acquired of Ps. 23107)

Ps. 445

Total non-current assets

2,123

Distribution rights

2,921

Total assets

5,489

Total liabilities

(598

Net assets acquired

4,891

Goodwill

2,605

Total consideration transferred

Ps. 7,496  
  

 

 

 

iii)On February 27, 2009, Coca-Cola FEMSA, along with The Coca-Cola Company, completed the acquisition of certain assets of the Brisa bottled water business in Colombia. This acquisition was made so as to strengthen Coca-Cola FEMSA’s position in the local water business in Colombia. The Brisa bottled water business was previously owned by a subsidiary of SABMiller. Terms of the transaction called for an initial purchase price of $92, of which $46 was paid by Coca-Cola FEMSA and $46 by The Coca-Cola Company. The Brisa brand and certain other intangible assets were acquired by The Coca-Cola Company, while production related property and equipment and inventory was acquired by Coca-Cola FEMSA. Coca-Cola FEMSA also acquired the distribution rights over Brisa products in its Colombian territory. In addition to the initial purchase price, contingent purchase consideration also existed related to the net revenues of the Brisa bottled water business subsequent to the acquisition. The total purchase price incurred by Coca-Cola FEMSA was Ps. 730, consisting of Ps. 717 in cash payments, and accrued liabilities of Ps. 13. Transaction related costs were expensed by Coca-Cola FEMSA as incurred, as required by Mexican FRS. Following a transition period, Brisa was included in Coca-Cola FEMSA’s operating results beginning June 1, 2009.

The estimated fair value of Brisa’s net assets acquired by Coca-Cola FEMSA expects to recover the amount recorded as goodwill through synergies related to the available production capacity. Goodwill has been allocated to Coca-Cola FEMSA’s cash generating unit in Mexico. The entire amount of goodwill will not be tax deductible.

Selected income statement information of Grupo Fomento Queretano for the period from to the acquisition date through December 31, 2012 is as follows:

 

Production related property and equipment, at fair valueIncome Statement            

2012

Total revenues

Ps. 2,293

Income before taxes

   Ps.   95

Distribution rights, at fair value, with an indefinite life

635245  
  

 

 

 

Net assets acquired / purchase priceincome

  Ps.Ps. 730186  
  

 

 

 

Brisa’s4.1.5 Merger with Grupo CIMSA

On December 9, 2011, Coca-Cola FEMSA completed the merger of 100% of Grupo CIMSA. Grupo CIMSA comprises the bottler entity Grupo Embotellador CIMSA, S.A. de C.V. and other four entities. Grupo CIMSA is a bottler of Coca-Cola trademark products, which operates mainly in the states of Morelos and Mexico, as well as in parts of the states of Guerrero and Michoacan in Mexico. This merger was also made to reinforce the Coca-Cola FEMSA’s leadership position in Mexico and throughout Latin America. The transaction involved the issuance of 75,423,728 new L shares of Coca-Cola FEMSA along with a cash payment prior to closing of Ps. 2,100 in exchange for 100% share ownership of Grupo CIMSA, which was accomplished through a merger. The total purchase price was Ps. 11,117 based on a share price of Ps. 119.55 per share on December 9, 2011. Transaction related costs of Ps. 24 were expensed by Coca-Cola FEMSA as incurred, and recorded as a component of administrative expenses in the accompanying consolidated income statements. Grupo CIMSA was included in operating results operationfrom December 2011.

The fair value of Grupo CIMSA’s net assets acquired is as follows:

2011

Total current assets (including cash acquired of Ps. 188)

Ps. 603

Total non-current assets

3,055

Distribution rights

6,186

Total assets

9,844

Total liabilities

(558

Net assets acquired

9,286

Goodwill

1,831

Total consideration transferred

Ps. 11,117

Coca-Cola FEMSA expects to recover the amount recorded as goodwill through synergies related to the available production capacity. Goodwill has been allocated to Coca-Cola FEMSA’s cash generating unit in Mexico. The entire amount of goodwill will not be tax deductible.

Selected income statement information of Grupo CIMSA for the one month of December 31, 2011 is as follows:

Income Statement            

2011

Total revenues

Ps. 429

Income before taxes

32

Net income

Ps.23

4.1.6 Merger with Grupo Tampico

On October 10, 2011, Coca-Cola FEMSA completed the merger of 100% of Grupo Tampico. Grupo Tampico comprises the bottler entity Comercializadora la Pureza, S.A. de C.V. and another entity. Grupo Tampico is a bottler of Coca-Cola trademark products in the states of Tamaulipas, San Luis Potosí and Veracruz; as well as in parts of the states of Hidalgo, Puebla and Queretaro in Mexico. This merger also was made to reinforce Coca-Cola FEMSA’s leadership position in Mexico and throughout Latin America. The transaction involved the issuance of 63,500,000 new L shares of Coca-Cola FEMSA along with a cash payment prior to closing of Ps. 2,436, in exchange for 100% share ownership of Grupo Tampico, which was accomplished through a merger. The total purchase price was Ps. 10,264 based on a share price of Ps. 123.27 per share on October 10, 2011. Transaction related costs of Ps. 20 were expensed by Coca-Cola FEMSA as incurred, and recorded as a component of administrative expenses in the accompanying consolidated income statements. Grupo Tampico was included in operating results from October 2011.

The fair value of the Grupo Tampico’s net assets acquired is as follows:

2011

Total current assets (including cash acquired of Ps. 22)

Ps. 461

Total non-current assets

2,512

Distribution rights

5,499

Total assets

8,472

Total liabilities

(744

Net assets acquired

7,728

Goodwill

2,536

Total consideration transferred

Ps. 10,264

Coca-Cola FEMSA expects to recover the amount recorded as goodwill through synergies related to the available production capacity. Goodwill has been allocated to Coca-Cola FEMSA’s cash generating unit in Mexico. The entire amount of goodwill will not be tax deductible.

Selected income statement of Grupo Tampico for the period from to the acquisition date through December 31, 2009 were not material to our consolidated results of operations.2011 is as follows:

 

iv)Unaudited Pro Forma Financial Data.

Income Statement            

2011

Total revenues

Ps. 1,056

Income before taxes

43

Net income

Ps.31

4.1.7 Other acquisitions

During 2013, other cash payments, net of cash acquired, related to the Company’s smaller acquisitions amounted to Ps. 3,021. These payments were primarily related to the following: acquisition of Expresso Jundiaí, supplier of logistics services in Brazil, with experience in the service industry breakbulk logistics, warehousing and value added services. Expresso Jundiaí operated a network of 42 operating bases as of the date of the agreement, and has presence in six states in South and Southeast Brazil; acquisition of 80% of Doña Tota, brand leader in quick service restaurants in Northeast Mexico, originated in the state of Tamaulipas, Mexico, which operated 204 restaurants in Mexico and 11 in the state of Texas, United States, as of the date of the agreement. This transaction resulted in the acquisition of assets and rights for the production, processing, marketing and distribution of its fast food products, which was treated as business combination according to IFRS 3 “Business Combinations;” acquisition of Farmacias Moderna, leading pharmacy in the state of Sinaloa, Mexico which operated 100 stores in Mazatlan, Sinaloa as of the date of the agreement; and acquisition of 75% of Farmacias YZA, a leading pharmacy in Southeast Mexico, in the state of Yucatan, which operated 330 stores, as of the date of the agreement.

Unaudited Pro Forma Financial Data

The following unaudited consolidated pro forma financial data represent the Company’s historical financial statements, adjusted to give effect to (i) the acquisitionsacquisition of Spaipa, Companhia Fluminense and merger of Grupo Tampico and Grupo CIMSAYoli, mentioned in the preceding paragraphs;paragraphs as if they occurred on January 1, 2013; and (ii) certain accounting adjustments mainly related to the pro forma depreciation of fixed assets of the acquired companies. Unaudited Pro Forma Financial Data for all other acquisitions is not included, as they are not material.

The unaudited pro forma adjustments assume that the acquisitions were made at the beginning of the year immediately preceding the year of acquisition,

Unaudited pro forma financial
information for the –year  ended
December 31, 2013

Total revenues

Ps. 270,705

Income before income taxes and share of the profit of associates and joint ventures accounting for using the equity method

23,814

Net income

20,730

Basic net controlling interest income per share Series “B”

0.76

Basic net controlling interest income per share Series “D”

0.95

Below are based upon available information and other assumptions that management considers reasonable. The pro forma financial information data does not purport to represent what the effect on the Company’s consolidated operations would have been for each year, had the transactions in fact occurredpro-forma 2012 results as if Grupo Fomento Queretano was acquired on January 1, 2010, nor are they intended to predict the Company’s future results of operations.2012:

   FEMSA unaudited pro forma
consolidated results for the  years

ended December 31,
 
   2011   2010 

Total revenues

  Ps. 212,264    Ps. 177,857  

Income before income taxes

   29,296     24,268  

Consolidated net income before discontinued operations

   21,319     18,389  

Net controlling interest income before discontinued operations per share Series “B”

   0.77     0.66  

Net controlling interest income before discontinued operations per share Series “D”

   0.96     0.82  
  

 

 

   

 

 

 

 

b)Disposals:
Unaudited pro forma financial
information for the –year  ended
December 31, 2012

Total revenues

Ps. 239,297

Income before income taxes and share of the profit of associates and joint ventures accounting for using the equity method

27,618

Net income

28,104

Basic net controlling interest income per share Series “B”

1.03

Basic net controlling interest income per share Series “D”

1.30

Below are pro-forma 2011 results as if Grupo Tampico and Grupo CIMSA were acquired on January 1, 2011:

 

i)On April 30, 2010 FEMSA exchanged 100% of FEMSA Cerveza,
Unaudited pro forma financial
information for the beer business unit, for 20% economic interest in Heineken. Under the terms– year  ended
December 31, 2011

Total revenues

Ps. 210,760

Income before income taxes and share of the agreement, FEMSA exchanged its beer businessprofit of associates and received 43,018,320 shares of Heineken Holding N.V., and 72,182,203 shares of Heineken N.V., of which 29,172,504 will be delivered pursuant to an allottedjoint ventures accounting for using the equity method

24,477

Net income

21,536

Basic net controlling interest income per share delivery instrument (“ASDI”). Those shares are considered in substance common stock due to its similarity to common stock, such as rights to receive the same dividends as any other share. Under the ASDI, it was expected that the allotted shares would be acquired by Heineken in the secondary market for delivery to FEMSA over a term not to exceed five years. As of December 31, 2011, the process of delivery of all shares has been completed (and 10,240,553 shares had been delivered to the Company as of December 31, 2010) (see Note 9).Series “B”

0.78

Basic net controlling interest income per share Series “D”

0.98

4.2 Disposals

The total transaction was valued approximately at $7,347, including assumed debtDuring 2012, gain on sale for shares from the disposal of $2,100, based on shares closing pricessubsidiaries and investments of € 35.18 for Heineken N.V., and € 30.82 for Heineken Holding N.V. on April 30, 2010. The Company recorded a net gain after taxes thatassociates amounted to Ps. 26,6231,215, primarily related to the sale of the Company’s subsidiary Industria Mexicana de Quimicos, S.A. de C.V., a manufacturer and supplier of cleaning and sanitizing products and services related to food and beverage industrial processes, as well as of water treatment, for an amount of Ps. 975. The Company recognized a gain of Ps. 871, as a sales of shares within other income, which is the difference between the fair value of the consideration received and the book value of FEMSA Cervezathe net assets disposed. None of the Company’s other disposals was individually significant. (See Note 19).

Note 5. Cash and Cash Equivalents

For the purposes of the statement of cash flows, cash includes cash on hand and in banks and cash equivalents, which are short-term, highly liquid investments that are readily convertible to known amounts of cash and which are subject to an insignificant risk of changes in value, with a maturity date of less than three months at their acquisition date. Cash at the end of the reporting period as shown in the consolidated statement of April 30, 2010;cash flows is comprised of the following:

                                      
   December 31,
2013
   December 31,
2012
 

Cash and bank balances

  Ps.16,862    Ps.10,577  

Cash equivalents (see Note 3.5)

   10,397     25,944  
  

 

 

   

 

 

 
  Ps. 27,259    Ps. 36,521  
  

 

 

   

 

 

 

Note 6. Investments

As of December 31, 2013 and 2012 investments are classified as available-for-sale and held-to maturity. The carrying value of held-to maturity investments is similar to its fair value. The following is a deferred income taxdetail of Ps. 10,379 (see “Income fromavailable-for-sale and held-to maturity investments:

                                
   2013   2012 

Available-for-Sale(1)

    

Debt Securities

    

Acquisition cost

  Ps. —      Ps. 10  

Unrealized gain recognized in other comprehensive income

   —       2  
  

 

 

   

 

 

 

Fair value

  Ps.—      Ps. 12  
  

 

 

   

 

 

 

Held-to Maturity(2)

    

Bank Deposits

    

Acquisition cost

  Ps.125    Ps. 1,579  

Accrued interest

   1     4  
  

 

 

   

 

 

 

Amortized cost

  Ps.126    Ps.1,583  
  

 

 

   

 

 

 
  Ps. 126     1,595  
  

 

 

   

 

 

 

(1)Denominated in U.S. dollars as of December 31, 2012.

(2)Denominated in euros at a fixed interest rate. Investments as of December 31, 2013 mature during 2014.

For the exchangeyears ended December 31, 2013, 2012 and 2011, the effect of shares with Heineken, net of taxes”the investments in the consolidated income statements and Noteunder the interest income caption is Ps. 3, Ps. 23 C), and recycling Ps. 525 (see consolidated statements of changes in stockholders’ equity) from other comprehensive income which are integrated of Ps.1,418 accounted as a gain of cumulative translation adjustment and Ps. 893 as a mark37, respectively.

Note 7. Accounts Receivable, Net

                                      
   December 31,
2013
  December 31,
2012
 

Trade receivables

  Ps. 9,294    Ps. 7,519  

Allowance for doubtful accounts

   (489  (413

Current trade customer notes receivable

   185    434  

The Coca-Cola Company (see Note 14)

   1,700    1,835  

Loans to employees

   211    172  

Travel advances to employees

   64    46  

Other related parties (see Note 14)

   235    211  

Heineken Company (see Note 14)

   454    462  

Others

   1,144    571  
  

 

 

  

 

 

 
  Ps. 12,798    Ps. 10,837  
  

 

 

  

 

 

 

7.1 Trade receivables

Accounts receivable representing rights arising from sales and loans to market loss on derivativesemployees or any other similar concept, are presented net of discounts and the allowance for doubtful accounts.

Coca-Cola FEMSA has accounts receivable from The Coca-Cola Company arising from the latter’s participation in cumulative comprehensive loss. Additionally, the Company maintained a loss contingencyadvertising and promotional programs and investment in refrigeration equipment and returnable bottles made by Coca-Cola FEMSA.

The carrying value of Ps. 560accounts receivable approximates its fair value as of December 31, 2010, regarding the indemnification accorded with Heineken over FEMSA Cerveza prior tax contingencies. This contingency amounted to Ps. 445 as2013 and 2012.

Aging of December 31, 2011 and Ps. 113 has been reclassified to other current liabilities (see Note 24 B).

As of the date of the exchange, the Company lost control over FEMSA Cerveza and stopped consolidating its financial information and accounted for the 20% economic interest of Heineken acquired by the purchase method as established in NIF C-7 “Investments in Associates and Other Permanent Investments.” Subsequently, this investment in shares has been accounted for by the equity method, because of the Company’s significant influence.

After purchase price adjustments, the Company identified intangible assets of indefinite and finite life brands and goodwill that amounted to € 15,274 million and € 1,200 million respectively and increased certain operating assets and liabilities to fair value, which are presented as part of the investment in shares of Heineken within the consolidated financial statement.

The fair values of the proportional assets acquired and liabilities assumed as part of this transaction are as follows:

In millions of euros

  Heineken Figures
at Fair Value
   Fair Value of Proportional
Net Assets Acquired by
FEMSA (20%)
 

ASSETS

    

Property, plant and equipment

   8,506     1,701  

Intangible assets

   15,274     3,055  

Other assets

   4,025     805  

Total non-current assets

   27,805     5,561  

Inventories

   1,579     316  

Trade and other receivable

   3,240     648  

Other assets

   1,000     200  

Total current assets

   5,819     1,164  
  

 

 

   

 

 

 

Total assets

   33,624     6,725  
  

 

 

   

 

 

 

LIABILITIES

    

Loans and borrowings

   9,551     1,910  

Employee benefits

   1,335     267  

Deferred tax liabilities

   2,437     487  

Other non-current liabilities

   736     147  

Total non-current liabilities

   14,059     2,811  

Trade and other payables

   5,019     1,004  

Other current liabilities

   1,221     244  

Total current liabilities

   6,240     1,248  
  

 

 

   

 

 

 

Total liabilities

   20,299     4,059  
  

 

 

   

 

 

 

Net assets acquired

   13,325     2,666  
  

 

 

   

 

 

 

Goodwill identified in the acquisition

     1,200  
  

 

 

   

 

 

 

Total purchase price

     3,866  
  

 

 

   

 

 

 

Summarized consolidated balance sheet and income statements of FEMSA Cerveza are presented as follows as of:

Consolidated Balance Sheet

April 30,
2010

Current assets

Ps.13,770

Property, plant and equipment

26,356

Intangible assets and goodwill

18,828

Other assets

11,457

Total assets

70,411

Current liabilities

14,039

Long term liabilities

27,586

Total liabilities

41,625

Total stockholders’ equity:

Controlling interest

27,417

Non-controlling interest in consolidated subsidiaries

1,369

Total stockholders’ equity

28,786

Total liabilities and stockholders’ equity

Ps.70,411

Consolidated Income Statements

  April 30,
2010
   December 31,
2009
 

Total revenues

  Ps. 14,490    Ps. 46,329  

Income from operations

   1,342     5,887  

Income before income tax

   749     2,231  

Income tax

   43     (1,052
  

 

 

   

 

 

 

Consolidated net income

   706     3,283  
  

 

 

   

 

 

 

Less: Net income attributable to the non-controlling interest

   48     787  
  

 

 

   

 

 

 

Net income attributable to the controlling interest

  Ps.658    Ps.2,496  
  

 

 

   

 

 

 

As a result of the transaction described above, FEMSA Cerveza operations for the period ended on April 30, 2010, and December 31, 2009 are presented in a single line as discontinued operations, net of taxes in the consolidated income statement. Prior years consolidated financial statements and the accompanying notes were reformulated in order to present FEMSA Cerveza as discontinued operations for comparable purposes.

Consolidated statement of cash flows of December 31, 2010 and 2009 presents FEMSA Cerveza as discontinued operations. Intercompany transactions between the Company and FEMSA Cerveza for 2009 were reclassified in order to conform to consolidated financial statements as of December 31, 2010.

ii)On September 23, 2010, the Company disposed of its subsidiary Promotora de Marcas Nacionales, S.A. de C.V. for which it received a payment of Ps.1,002 from The Coca-Cola Company. The Company recognized a gain of Ps. 845 as a sale of shares within other expenses, which is the difference between the fair value of the consideration received and the carrying value of the net assets disposed.

iii)On December 31, 2010, the Company disposed of its subsidiary Grafo Regia, S.A. de C.V for which it received a payment of Ps. 1,021. The Company recognized a gain of Ps. 665, as a sale of shares within other expenses, which is the difference between the fair value of the consideration received and the carrying value of the net assets disposed.

Note 6. Accounts Receivablepast due but not impaired (days outstanding)

 

   2011  2010 

Trade

   Ps.       8,175    Ps.     5,739  

Allowance for doubtful accounts

   (343  (249

The Coca-Cola Company

   1,157    1,030  

Notes receivable

   339    402  

Loans to employees

   146    111  

Travel advances to employees

   54    51  

Other

   971    618  
  

 

 

  

 

 

 
   Ps.     10,499    Ps.     7,702  
  

 

 

  

 

 

 

                                            
    December 31,
2013
   December 31,
2012
 

60-90 days

  Ps. 208    Ps. 242  

90-120 days

   40     69  

120+ days

   299     144  
  

 

 

   

 

 

 

Total

  Ps.547    Ps.455  
  

 

 

   

 

 

 

The changes7.2 Movement in the allowance for doubtful accounts are as follows:

 

   2011  2010  2009 

Opening balance

   Ps.     249    Ps.     246    Ps.     206  

Provision for the year

   173    113    91  

Write-off of uncollectible accounts

   (86  (100  (76

Translation of foreign currency effect

   7    (10  25  
  

 

 

  

 

 

  

 

 

 

Ending balance

   Ps.     343    Ps.     249    Ps.     246  
  

 

 

  

 

 

  

 

 

 
                                                                  
   2013  2012  2011 

Opening balance

  Ps. 413   Ps. 343   Ps. 249  

Allowance for the year

   154    330    146  

Charges and write-offs of uncollectible accounts

   (34  (232  (84

Restatement of beginning balance in hyperinflationary economies and effects of changes in foreign exchange rates

   (44  (28  32  
  

 

 

  

 

 

  

 

 

 

Ending balance

  Ps.489   Ps.413   Ps.343  
  

 

 

  

 

 

  

 

 

 

In determining the recoverability of trade receivables, the Company considers any change in the credit quality of the trade receivable from the date credit was initially granted up to the end of the reporting period. The concentration of credit risk is limited due to the customer base being large and unrelated.

Aging of impaired trade receivables (days outstanding)

                                            
   December 31,
2013
   December 31,
2012
 

60-90 days

  Ps. 69    Ps. 4  

90-120 days

   14     12  

120+ days

   406     397  
  

 

 

   

 

 

 

Total

  Ps. 489    Ps. 413  
  

 

 

   

 

 

 

7.3 Payments from The Coca-Cola Company

The Coca-Cola Company participates in certain advertising and promotional programs as well as in the Coca-Cola FEMSA’s refrigeration equipment and returnable bottles investment program. Contributions received by Coca-Cola FEMSA for advertising and promotional incentives are recognized as a reduction in selling expenses and contributions received for the refrigeration equipment and returnable bottles investment program are recorded as a reduction in the investment in refrigeration equipment and returnable bottles items. For the years ended December 31, 2013, 2012 and 2011 contributions received were Ps. 4,206, Ps. 3,018 and Ps. 2,595, respectively.

Note 7.8. Inventories

 

                                            
  2011   2010   December 31,
2013
   December 31,
2012
 

Finished products

   Ps.       8,339     Ps.       7,222    Ps.10,492    Ps.9,630  

Raw materials

   3,656     2,674     4,934     4,541  

Spare parts

   779     710     1,404     978  

Work in process

   82     60     238     63  

Goods in transit

   1,529     648  

Inventories in transit

   1,057     1,118  

Other

   164     15  
  

 

   

 

   

 

   

 

 
   Ps.     14,385     Ps.     11,314    Ps. 18,289    Ps. 16,345  
  

 

   

 

   

 

   

 

 

For the years ended at 2013, 2012 and 2011, the Company recognized write-downs of its inventories for Ps. 1,322, Ps. 793 and Ps. 747 to net realizable value, respectively.

For the years ended at 2013, 2012 and 2011, changes in inventories are comprised as follows and included in the consolidated income statement under the cost of goods sold caption:

                                                                  
   2013   2012   2011 

Changes in inventories of finished goods and work in progress

  Ps. 76,163    Ps. 68,712    Ps. 61,566  

Raw materials and consumables used

   49,740     51,033     44,578  
  

 

 

   

 

 

   

 

 

 
  Ps. 125,903    Ps. 119,745    Ps. 106,144  
  

 

 

   

 

 

   

 

 

 

Note 8.9. Other Current Assets and Other Current Financial Assets

9.1 Other current assets

 

                                            
  2011   2010   December 31,
2013
   December 31,
2012
 

Prepaid expenses

   Ps.     1,266     Ps.        638    Ps. 1,666    Ps. 1,108  

Long-lived assets available for sale

   26     125  

Agreements with customers

   194     85     148     128  

Derivative financial instruments

   511     24  

Short-term licenses

   28     24     55     47  

Other

   89     142     110     51  
  

 

   

 

   

 

   

 

 
   Ps.     2,114     Ps.     1,038    Ps.1,979    Ps.1,334  
  

 

   

 

   

 

   

 

 

Prepaid expenses as of December 31, 20112013 and 20102012 are as follows:

 

                                            
  2011   2010   December 31,
2013
   December 31,
2012
 

Advances for inventories

   Ps.        497     Ps.     133    Ps. 478    Ps. 86  

Advertising and promotional expenses paid in advance

   211     207     191     284  

Advances to service suppliers

   259     154     309     339  

Prepaid leases

   85     84     120     101  

Prepaid insurance

   58     31     33     61  

Other

   156     29  

Others

   535     237  
  

 

   

 

   

 

   

 

 
   Ps.     1,266     Ps.     638    Ps. 1,666    Ps. 1,108  
  

 

   

 

   

 

   

 

 

The advertisingAdvertising and deferred promotional expenses recorded in the consolidated income statementsstatement for the years ended December 31, 2011, 20102013, 2012 and 20092011 amounted to Ps. 5,0766,232, Ps. 4,4064,471 and Ps. 3,629,4,695, respectively.

9.2 Other current financial assets

                                            
   December 31,
2013
   December 31,
2012
 

Restricted cash

  Ps. 3,106    Ps. 1,465  

Derivative financial instruments (see Note 20)

   28     106  

Short term note receivable

   843     975  
  

 

 

   

 

 

 
  Ps.3,977    Ps.2,546  
  

 

 

   

 

 

 

The Company has pledged part of its short-term deposits in order to fulfill the collateral requirements for the accounts payable in different currencies. As of December 31, 2013 and 2012, the fair value of the short-term deposit pledged were:

                                            
   December 31,
2013
   December 31,
2012
 

Venezuelan bolivars

  Ps. 2,658    Ps. 1,141  

Brazilian reais

   340     183  

Colombian pesos

   108     141  
  

 

 

   

 

 

 
  Ps.3,106    Ps.1,465  
  

 

 

   

 

 

 

Note 9.10. Investments in SharesAssociates and Joint Ventures

Details of the Company’s associates and joint ventures accounted for under the equity method at the end of the reporting period are as follows:

 

Company

  % Ownership  2011   2010 

Heineken Group(1) (2)

   20.00%(3)  Ps.  75,075    Ps.     66,478  

Coca-Cola FEMSA:

     

Compañía Panameña de Bebidas S.A.P.I., S.A. de C,V.(2)

   50.00%    703     —    

SABB Sistema de Alimentos e Bebidas Do Brasil, LTDA(2) (4)

   19.73%    931     814  

Jugos del Valle, S.A.P.I. de C.V.(1) (2)

   23.99%    819     603  

Holdfab2 Participacoes Societarias, (“Holdfab2”), LTDA(2)

   27.69%    262     300  

Industria Envasadora de Querétaro, S.A. de C.V. (“IEQSA”)(1) (2)

   19.20%    100     67  

Industria Mexicana de Reciclaje, S.A. de C.V.(2)

   35.00%    70     69  

Estancia Hidromineral Itabirito, LTDA(2)

   50.00%    142     87  

Beta San Miguel, S.A. de C.V. (“Beta San Miguel”)(5)

   2.54%    69     69  

KSP Partiçipações, LTDA(2)

   38.74%    102     93  

Promotora Industrial Azucarera, S.A. de C.V. (“PIASA”) (2

   13.20%    281     —    

Dispensadoras de Café, S.A.P.I. de C.V. (2)

   50.00%    161     —    

Other

   Various    16     6  

Other investments(6)

   Various    241     207  
   

 

 

   

 

 

 
   Ps.  78,972    Ps.     68,793  
   

 

 

   

 

 

 

Ownership Percentage

  Carrying Amount 

Investee

  Principal
Activity
  Place of
Incorporation
  December 31,
2013
  December 31,
2012
  December 31,
2013
   December 31,
2012
 

Heineken Company(1) (2)

  Beverages  The
Netherlands
   20.0  20.0 Ps. 80,351    Ps. 77,484  

Coca-Cola FEMSA:

          

Joint ventures:

          

Grupo Panameño de Bebidas

  Beverages  Panama   50.0  50.0  892     756  

Dispensadoras de Café, S.A.P.I. de C.V.

  Services  Mexico   50.0  50.0  187     167  

Estancia Hidromineral Itabirito, LTDA

  Bottling and
distribution
  Brazil   50.0  50.0  142     147  

Coca-Cola Bottlers Philippines, Inc. (CCBPI)

  Bottling  Philippines   51.0  —      9,398     —    

Associates:

          

Promotora Industrial Azucarera, S.A. de C.V. (“PIASA”) (3)

  Sugar
production
  Mexico   36.3  26.1  2,034     1,447  

Industria Envasadora de Queretaro, S.A. de C.V.(“IEQSA”)

  Canned
bottling
  Mexico   32.8  27.9  181     141  

Industria Mexicana de Reciclaje, S.A. de C.V. (“IMER”)

  Recycling  Mexico   35.0  35.0  90     74  

Jugos del Valle, S.A.P.I. de C.V.

  Beverages  Mexico   26.2  25.1  1,470     1,351  

KSP Partiçipações, LTDA

  Beverages  Brazil   38.7  38.7  85     93  

SABB Sistema de Alimentos e Bebidas Do Brasil, LTDA (formerly Sucos del Valle do Brasil LTDA) (4) (5)

  Beverages  Brazil   —      19.7  —       902  

Holdfab2 Partiçipações Societárias, LTDA (“Holdfab2”) (4)

  Beverages  Brazil   —      27.7  —       205  

Leao Alimentos e Bebidas, LTDA (4)

  Beverages  Brazil   26.1  —      2,176     —    

Other investments in Coca Cola FEMSA’s companies

  Various  Various   Various    Various    112     69  

FEMSA Comercio:

          

Café del Pacifico, S.A.P.I. de C.V.
(Caffenio)
(1)

  Coffee  Mexico   40.0  40.0  466     459  

Other investments(1) (6)

  Various  Various   Various    Various    746     545  
        

 

 

   

 

 

 
        Ps.98,330    Ps.83,840  
        

 

 

   

 

 

 

 

(1)The Company has significant influence due to the fact of its representation in the Board of Directors in those companies.Associate.
(2)Equity method. The date of the financial statements of the investees used to account for the equity method is the same as the one used in the Company consolidated financial statements.
(3)As of December 31, 2011 ,2013, comprised of 12.53% of Heineken, N.V. and 14.94% of Heineken Holding, N.V., which represents an economic interest of 20% in Heineken. The Company has significant influence, mainly, due to the fact that it participates in the Board of Directors of Heineken (seeHolding, N.V. and the Supervisory Board of Heineken N.V.; and for the material transactions between the Company and Heineken Company.
(3)As mentioned in Note 5 B).4, on May 24, 2013 and May 4, 2012, Coca-Cola FEMSA completed the merger of 100% of Grupo Yoli and Grupo Foque, respectively. As part of these mergers, Coca-Cola FEMSA increased its equity interest to 36.3% and 26.1% in Promotora Industrial Azucarera, S.A. de C.V., respectively.
(4)During June 2011, a reorganization of the Coca-Cola FEMSA Brazilian investments occurred by way of a merger of the companies Sucos del Valle Do Brasil,March 2013, Holdfab2 Partiçipações Societárias, LTDA and Mais Industria de Alimentos, LTDA giving rise to a new company by the name ofSABB- Sistema de Alimentos e Bebidas doDo Brasil, LTDA. were merged into Leao Alimentos e Bebidas, Ltda.
(5)Acquisition cost.The Company has significant influence due to the fact that it has power to participate in the financial and operating policy decisions of the investee.
(6)Includes 45.00% ownership investments in Energía Alterna Istmeña, S. de R.L. de C.V. and Energía Eólica Mareña, S.A de C.V.Joint ventures.

As mentioned in Note 5, on December 9, 2011,

On January 25, 2013, Coca-Cola FEMSA completedfinalized the acquisition of 100%51% of Corporación de los Angeles, S.A. de C.V. (“Grupo CIMSA”).Coca-Cola Bottlers Philippines, Inc. (CCBPI) for an amount of $688.5 U.S. dollars (Ps. 8,904) in an all-cash transaction. As part of the agreement, Coca-Cola FEMSA obtained a call option to acquire the remaining 49% of CCBPI at any time during the seven years following the closing. Coca-Cola FEMSA also has a put option to sell its 51% ownership to The Coca-Cola Company at any time from the fifth anniversary of the date of acquisition until the sixth anniversary, at a price which is based in part on the fair value of Grupo CIMSA,CCBPI at the Company alsodate of acquisition (See Note 20.7).

From the date of the investment acquisition through December 31, 2013, the results of CCBPI have been recognized by Coca-Cola FEMSA using the equity method, this is based on the following factors: (i) during the initial four-year period some relevant activities require joint approval between Coca-Cola FEMSA and The Coca-Cola Company; and (ii) potential voting rights to acquire the remaining 49% of CCBPI are not likely to be exercised in the foreseeable future due to the fact that the call option is “out of the money” as of December 31, 2013.

On October 1, 2012 FEMSA Comercio acquired a 13.20% equity40% ownership interest in Promotora Industrial Azucarera S.ACafé del Pacífico, S.A.P.I de C.V., a Mexican coffee producing company for Ps. 462. On the acquisition date, the difference between the cost of its investment and the FEMSA Comercio’s share of the net book value and net fair value of the associate’s identifiable assets, liabilities and contingent liabilities was accounted for in accordance with the Company’s accounting policy described in Note 3.2 and resulted in the identification of amortizable intangible assets, primarily customer lists, step-up adjustments associated with the fair value of acquired fixed assets, including the associated deferred tax impacts as well as goodwill, which is not amortized, all of which are included in the carrying amount of the investment in associates. The Company made adjustments to its share of the associate’s profits after the acquisition date to account for the depreciation of the depreciable assets and amortizable intangible assets based on their fair values at the acquisition date, net of their deferred tax impact and recognized a loss of Ps. 23 associated with its investment in this associate for the period from October 1, 2012 to December 31, 2012.

On March 28, 2011During 2013 Coca-Cola FEMSA made an initial investment for Ps. 620 together with The Coca-Cola Company in Compañía Panameña de Bebidascapital contributions to Jugos del Valle S.A.P.I. de C.V. (Grupo Estrella Azul), a Panamanian conglomerate in the dairy and juice-based beverage categories business in Panama. The investmentamount of Ps. 27.

During 2012 Coca-Cola FEMSA represents 50%made capital contributions to Jugos del Valle, S.A.P.I. de C.V. in the amount of ownership Ps. 469. The funds were mainly used by Jugos del Valle to acquire Santa Clara in Mexico (a dairy products Company).

On March 17, 2011, a consortium of investors formed by FEMSA, the Macquarie Mexican Infrastructure Fund and other investors, acquired Energía Alterna Istmeña, S. de R.L. de C.V. (“EAI”), which we refer to as EAI, and Energía Eólica Mareña, S.A. de C.V. (“EEM”), which we refer to as EEM, from subsidiaries of Preneal, S.A., which we refer to as Preneal. (“Preneal”). EAI and EEM are the owners of a 396 megawatt late-stage wind energy project in the southeastern region of the State of Oaxaca. This project is expected to beOn February 23, 2012, a wholly-owned subsidiary of Mitsubishi Corporation, and Stichting Depositary PGGM Infrastructure Funds, a pension fund managed by PGGM, acquired the largest wind power farm45% interest held by FEMSA in Latin America.

In August 2010, Coca-Cola FEMSA madethe parent companies of the Mareña Renovables Wind Power Farm. The sale of FEMSA’s participation as an investment for approximately Ps. 295 (40 million Brazilian Reais) in Holdfab2 Participações Societárias, LTDA representing a 27.69% interest. Holdfab2 has a 50% investment in Leao Junior, a tea producer company in Brazil.

During 2010, the shareholders of Jugos del Valle, including Coca-Cola FEMSA, agreed to spin-off the distribution rights. Those shareholders now purchase product directly from Jugos del Valle for resale to their customers. This reorganizationinvestor resulted in a decrease of Coca-Cola FEMSA’s investment in sharesgain of Ps. 735933. Certain subsidiaries of FEMSA, FEMSA Comercio and an increase to its intangible assets (distribution rights of a separate legal entity) for the same amount. During 2011, Coca-Cola FEMSA increased its ownership percentage in Jugos del Valle from 19.80%have entered into 20-year wind power supply agreements with the Mareña Renovables Wind Power Farm to 23.99% as a resultpurchase some of the holdings of the acquired companies disclosedenergy output produced by it. These agreements will remain in Note 5.full force and effect.

Heineken’s main activities are the production, distribution and marketing of beer worldwide. The Company recognized an equity income of Ps. 5,0804,587, Ps. 8,311 and Ps. 3,3194,880, net of taxes regarding its interest in Heineken for the yearyears ended December 31, 2013, 2012 and 2011, and the period from May 1, 2010 to December 31, 2010, respectively.

The following is some relevant

Summarized financial information fromin respect of the associate Heineken accounted for under IFRS as of December 31, 2011 and 2010 and the consolidated results for the full years as of December 31, 2011 and 2010:equity method is set out below.

 

In millions of euros

  2011  2010(1) 

Current assets

   4,708    4,318  

Long-term assets

   22,419    22,344  
  

 

 

  

 

 

 

Total assets

   27,127    26,662  

Current liabilities

   6,159    5,623  

Long-term liabilities

   10,876    10,819  
  

 

 

  

 

 

 

Total liabilities

   17,035    16,442  
  

 

 

  

 

 

 

Total stockholders’ equity

   10,092    10,220  
  

 

 

  

 

 

 

In millions of euros

  2011  2010(1) 

Total revenues and other income

   17,187    16,372  

Total expenses

   (14,972  (14,074
  

 

 

  

 

 

 

Results from operating activities

   2,215    2,298  

Profit before income tax

   2,025    1,982  

Income tax

   (465  (403
  

 

 

  

 

 

 

Profit

   1,560    1,579  

Profit attributable to equity holders of the company

   1,430    1,447  
  

 

 

  

 

 

 

Total comprehensive income

   1,007    2,130  

Total comprehensive income attributable to equity holders of the company

   884    1,983  
  

 

 

  

 

 

 
   December 31, 2013  December 31, 2012 (1) 
   Peso  Million of
Euro
  Peso  Million of
Euro
 

Total current assets

  Ps.98,814   €.5,495   Ps.94,788   €.5,537  

Total non-current assets

   500,667    27,842    521,155    30,443  

Total current liabilities

   143,913    8,003    133,734    7,812  

Total non-current liabilities

   233,376    12,978    263,000    15,363  

Total equity

   222,192    12,356    219,209    12,805  

Equity attributable to equity holders of Heineken

   205,038    11,402    200,876    11,734  

Total revenue and other income

  Ps. 333,437   €. 19,429   Ps. 333,209   €. 19,893  

Total cost and expenses

   289,605    16,875    271,284    16,196  

Net income

  Ps.27,236   €.1,587   Ps.51,490   €.3,074  

Net income attributable to equity holders of the company

   23,409    1,364    48,810    2,914  

Other comprehensive income

   (18,998  (1,107  (5,327  (318

Total comprehensive income

  Ps.8,238   €.480   Ps.46,163   €.2,756  

Total comprehensive income attributable to equity holders of the company

   5,766    336    43,684    2,608  
  

 

 

  

 

 

  

 

 

  

 

 

 

 

(1)Heineken adjusted its comparative figures due to restatement for the accounting policy change in employee benefits.revised IAS 19 and finalization of the purchase price allocation for APB.

Reconciliation from the equity of the associate Heineken to the investment of the Company.

   December 31, 2013  December 31, 2012 
   Peso  Million of
Euro
  Peso  Million of
Euro
 

Equity attributable to equity holders of Heineken

  Ps. 205,038   €. 11,402   Ps. 200,876   €.11,734  

Restatement due to IAS 19 revised

   —      —      (736  (43

Effects of fair value determined by Purchase Price Allocation

   88,822    4,939    84,566    4,939  

Goodwill

   107,895    6,000    102,714    6,000  
  

 

 

  

 

 

  

 

 

  

 

 

 

Equity attributable to equity holders of Heineken adjusted

   401,755    22,341    387,420    22,630  

Economic ownership percentage

   20  20  20  20
  

 

 

  

 

 

  

 

 

  

 

 

 

Investment in Heineken Company

   80,351    4,468    77,484    4,526  
  

 

 

  

 

 

  

 

 

  

 

 

 

As of December 31, 20112013 and 20102012 fair value of Company’s investment in Heineken N.V. Holding and Heineken N.V. represented by shares equivalent to 20% of its outstanding shares amounted to 3,942 million Ps. 99,279 (€ 5,521 million) and 4,048 million Ps. 92,879 (€ 5,425 million) based on quoted market prices of those dates. As of April 27, 2012, issuance16, 2014, approval date of these consolidated financial statements, fair value amounted to € 4,5175,780 million.

During the years ended December 31, 20112013, 2012 and 2010,2011, the Company has received dividends distributions from Heineken, amounted to Ps. 1,6611,752, Ps. 1,697 and Ps. 1,304,1,661, respectively.

Summarized financial information in respect of the interests in individually immaterial of Coca-Cola FEMSA’s associates accounted for under the equity method is set out below.

   2013   2012   2011 

Total current assets

  Ps. 8,232    Ps. 6,958    Ps. 7,038  

Total non-current assets

   11,750     12,023     9,843  

Total current liabilities

   4,080     3,363     3,376  

Total non-current liabilities

   3,575     2,352     2,067  

Total revenue

  Ps. 20,889    Ps. 16,609    Ps. 16,087  

Total cost and expenses

   20,581     15,514     14,894  

Net income(1)

   433     858     1,053  
  

 

 

   

 

 

   

 

 

 

(1)Includes FEMSA Comercio’s investments and other investments.

Summarized financial information in respect of the interests in individually immaterial of Coca-Cola FEMSA’s joint ventures accounted for under the equity method is set out below.

   2013   2012  2011 

Total current assets

  Ps. 8,622    Ps. 1,612   Ps. 1,091  

Total non-current assets

   13,561     2,616    3,097  

Total current liabilities

   6,547     1,977    2,053  

Total non-current liabilities

   960     106    140  

Total revenue

  Ps. 16,844    Ps.2,187   Ps.2,095  

Total cost and expenses

   16,622     2,262    2,093  

Net income (loss) (1)

   113     (77  (7
  

 

 

   

 

 

  

 

 

 

(1)Includes FEMSA Comercio’s investments and other investments.

The Company’s share of other comprehensive income from equity investees, net of taxes for the year ended December 31, 2013, 2012 and 2011 are as follows:

   2013  2012  2011 

Valuation of the effective portion of derivative financial instruments

  Ps. (91)   Ps. 113   Ps.94  

Exchange differences on translating foreign operations

   (3,029  183    (1,253

Remeasurements of the net defined benefit liability

   491    (1,077  (236
  

 

 

  

 

 

  

 

 

 
  Ps. (2,629 Ps.(781)   Ps. (1,395)  
  

 

 

  

 

 

  

 

 

 

Note 10.11. Property, Plant and Equipment.Equipment, Net

 

Cost

  Land Buildings Machinery
and
Equipment
 Refrigeration
Equipment
 Bottles
and

Cases
 Investments
in Fixed
Assets in
Progress
 Not
Strategic
Assets
 Others Total   Land Buildings Machinery
and
Equipment
 Refrigeration
Equipment
 Returnable
Bottles
 Investments
in Fixed
Assets in
Progress
 Leasehold
Improvements
 Other Total 

Cost as of January 1, 2010

  Ps. 5,412   Ps. 12,020   Ps. 39,638   Ps. 9,027   Ps. 2,029   Ps. 2,825   Ps. 330   Ps. 527   Ps. 71,808  

Cost as of January 1, 2011

  Ps.4,006   Ps.10,273   Ps. 32,600   Ps. 8,462   Ps. 2,930   Ps. 3,082   Ps. 7,270   Ps. 629   Ps. 69,252  

Additions

   106    322    3,045    834    1,013    4,155    —      115    9,590     233    271    3,348    960    1,236    5,849    45    104    12,046  

Additions from business combinations

   597    1,103    2,309    314    183    202    —      —      4,708  

Transfer of completed projects in progress

   —      238    2,096    700    409    (3,443  —      —      —       23    379    2,542    421    521    (5,162  1,277    (1  —    

Transfer to/(from) assets classified as held for sale

   (64  7    21    —      —      —      71    —      35     111    144    (13  —      —      —      —      (68  174  

Disposals

   (57  (116  (2,515  (540  (611  (40  (29  (32  (3,940   (58  (15  (2,315  (325  (901  5    (331  (162  (4,102

Effects of changes in foreign exchange rates

   (269  —      (5,096  (730  —      (495  (140  (214  (6,944   141    414    981    536    143    76    12    82    2,385  

Changes in value on the recognition of inflation effects

   98    470    1,029    249    14    47    —      64    1,971     91    497    1,155    268    3    50    —      11    2,075  

Capitalization of comprehensive financing result

   —      —      —      —      —      (33  —      —      (33

Capitalization of borrowing costs

   —      —      17    —      —      —      —      —      17  
  

 

  

 

  

 

  

 

  

 

  

 

  

 

  

 

  

 

   

 

  

 

  

 

  

 

  

 

  

 

  

 

  

 

  

 

 

Cost as of December 31, 2010

  Ps.5,226   Ps.12,941   Ps.38,218   Ps.9,540   Ps.2,854   Ps.3,016   Ps.232   Ps.460   Ps.72,487  

Cost as of December 31, 2011

  Ps. 5,144   Ps.13,066   Ps. 40,624   Ps.10,636   Ps. 4,115   Ps. 4,102   Ps. 8,273   Ps. 595   Ps. 86,555  
  

 

  

 

  

 

  

 

  

 

  

 

  

 

  

 

  

 

   

 

  

 

  

 

  

 

  

 

  

 

  

 

  

 

  

 

 

Cost as of January 1, 2012

  Ps. 5,144   Ps.13,066   Ps. 40,624   Ps. 10,636   Ps. 4,115   Ps. 4,102   Ps. 8,273   Ps. 595   Ps. 86,555  

Additions

   329    415    4,607    1,176    1,434    6,511    186    186    14,844  

Additions from business combinations

   206    390    486    84    18    —      —      —      1,184  

Adjustments of fair value of past business combinations

   57    312    (462  (39  (77  —      (1  —      (210

Transfer of completed projects in progress

   137    339    1,721    901    765    (5,183  1,320    —      —    

Transfer to/(from) assets classified as held for sale

   —      —      (34  —      —      —      —      —      (34

Disposals

   (82  (131  (963  (591  (324  (14  (100  (69  (2,274

Effects of changes in foreign exchange rates

   (107  (485  (2,051  (451  (134  (28  (60  (41  (3,357

Changes in value on the recognition of inflation effects

   85    471    1,138    275    17    (31  —      83    2,038  

Capitalization of borrowing costs

   —      —      16    —      —      —      —      —      16  
  

 

  

 

  

 

  

 

  

 

  

 

  

 

  

 

  

 

 

Cost as of December 31, 2012

  Ps.5,769   Ps. 14,377   Ps.45,082   Ps.11,991   Ps.5,814   Ps.5,357   Ps.9,618   Ps.754   Ps.98,762  
  

 

  

 

  

 

  

 

  

 

  

 

  

 

  

 

  

 

 

Cost

  Land  Buildings  Machinery
and
Equipment
  Refrigeration
Equipment
  Bottles
and

Cases
  Investments
in Fixed
Assets in
Progress
  Not
Strategic
Assets
  Others  Total 

Cost as of January 1, 2011

  Ps.5,226   Ps.12,941   Ps.38,218   Ps.9,540   Ps.2,854   Ps.3,016   Ps.232   Ps.460   Ps.72,487  

Additions and acquired in business combination

   830    1,552    5,507    1,535    1,441    4,274    —      184    15,323  

Transfer of completed projects in progress

   23    280    2,466    380    398    (3,547  —      —      —    

Transfer to/(from) assets classified as held for sale

   125    108    6    —      —      —      (42  —      197  

Disposals

   (57  (50  (2,294  (463  (694  —      (109  (114  (3,781

Effects of changes in foreign exchange rates

   183    2    1,701    481    110    108    20    44    2,649  

Changes in value on the recognition of inflation effects

   114    571    1,368    301    31    83    —      11    2,479  

Capitalization of comprehensive financing result

   —      —      —      —      —      (14  —      —      (14
  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

 

Cost as of December 31, 2011

  Ps.6,444   Ps.15,404   Ps.46,972   Ps.11,774   Ps.4,140   Ps.3,920   Ps.101   Ps.585   Ps.89,340  
  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

 

Accumulated Depreciation

                          

Accumulated Depreciation as of January 1, 2010

  Ps. —      Ps.(3,487 Ps.(22,044 Ps. (6,016 Ps. (171 Ps. —      Ps. —      Ps.(195 Ps.(31,913

Depreciation for the year

   —       (314  (2,707  (754  (701  —       —       (51  (4,527

Transfer (to)/from assets classified as held for sale

   —       —      64    —      —      —       —       —      64  

Cost

  Land Buildings Machinery
and
Equipment
 Refrigeration
Equipment
 Returnable
Bottles
 Investments
in Fixed
Assets in
Progress
 Leasehold
Improvements
 Other Total 

Cost as of January 1, 2013

  Ps. 5,769   Ps.14,377   Ps. 45,082   Ps. 11,991   Ps. 5,814   Ps. 5,357   Ps. 9,618   Ps.754   Ps.98,762  

Additions

   433    167    4,648    1,107    1,435    8,238    11    341    16,380  

Additions from business combinations

   536    2,278    2,814    428    96    614    36    264    7,066  

Transfer of completed projects in progress

   389    1,158    992    1,144    785    (6,296  1,828    —      —    

Transfer to/(from) assets classified as held for sale

   —      —      (216  —      —      —      —      —      (216

Disposals

   —       32    1,951    528    215    —       —       1    2,727     (11  (291  (2,049  (749  (324  (748  (697  (15  (4,884

Effects of changes in foreign exchange rates

   —       —      3,231    642    56    —       —       85    4,014     (250  (1,336  (3,678  (1,135  (466  (291  (103  (55  (7,314

Changes in value on the recognition of inflation effects

   —       (224  (526  (177  —      —       —       (15  (942   228    1,191    2,252    603    46    165    —      277    4,762  

Capitalization of borrowing costs

   —      —      32    —      —      —      —      —      32  
  

 

   

 

  

 

  

 

  

 

  

 

   

 

   

 

  

 

   

 

  

 

  

 

  

 

  

 

  

 

  

 

  

 

  

 

 

Accumulated Depreciation as of December 31, 2010

  Ps. —      Ps.(3,993 Ps.(20,031 

Ps.

 (5,777

 Ps. (601 Ps. —      Ps. —      Ps.(175 Ps.(30,577
  

 

   

 

  

 

  

 

  

 

  

 

   

 

   

 

  

 

 

Cost as of December 31, 2013

  Ps. 7,094   Ps. 17,544   Ps. 49,877   Ps. 13,389   Ps. 7,386   Ps. 7,039   Ps. 10,693   Ps. 1,566   Ps. 114,588  
  

 

  

 

  

 

  

 

  

 

  

 

  

 

  

 

  

 

 

Accumulated Depreciation

  Land   Buildings Machinery
and
Equipment
 Refrigeration
Equipment
 Bottles and
Cases
 Investments
in Fixed
Assets in
Progress
   Not
Strategic
Assets
   Others Total Cost           

Accumulated Depreciation as of January 1, 2011

  Ps. —      Ps.(3,993) Ps. (20,031 Ps. (5,777 Ps. (601 Ps. —      Ps. —      Ps.(175 Ps.(30,577  Ps.—     Ps.(3,347)   Ps. (15,829)   Ps. (4,778)   Ps.(478)   Ps.—     Ps. (2,464)   Ps. (174)   Ps. (27,070)  

Depreciation for the year

   —       (361  (3,197  (1,000  (894  —       —       (46  (5,498   —      (328  (2,985  (948  (853  —      (533  (47  (5,694

Transfer (to)/from assets classified as held for sale

   —       (46  7    —      —      —       —       —      (39   —      (41  (3  —      —      —      —      —      (44

Disposals

   —       4    2,130    206    201    —       —       64    2,605     —      6    2,146    154    335    —      298    67    3,006  

Effects of changes in foreign exchange rates

   —       1    (957  (339  22    —       —       (28  (1,301   —      (171  (525  (270  (35  —      —      (29  (1,030

Changes in value on the recognition of inflation effects

   —       (300  (645  (166  —      —       —       (17  (1,128   —      (280  (653  (202  —      —      —      (25  (1,160
  

 

   

 

  

 

  

 

  

 

  

 

   

 

   

 

  

 

   

 

  

 

  

 

  

 

  

 

  

 

  

 

  

 

  

 

 

Accumulated Depreciation as of December 31, 2011

  Ps. —      Ps.(4,695 Ps.(22,693 Ps. (7,076 Ps.(1,272 Ps. —      Ps. —      Ps.(202 Ps.(35,938  Ps.—     Ps. (4,161)   Ps. (17,849)   Ps. (6,044)   Ps. (1,031)   Ps.—     Ps. (2,699)   Ps.(208)   Ps.(31,992)  
  

 

   

 

  

 

  

 

  

 

  

 

   

 

   

 

  

 

   

 

  

 

  

 

  

 

  

 

  

 

  

 

  

 

  

 

 

Carrying Amount

 Land  Buildings  Machinery
and
Equipment
  Refrigeration
Equipment
  Bottles
and Cases
  Investments
in Fixed
Assets in
Progress
  Not
Strategic
Assets
  Others  Total 

As of January 1, 2010

 Ps.5,412   Ps.8,533   Ps.17,594   Ps.3,011   Ps.1,858   Ps.2,825   Ps.330   Ps.332   Ps.39,895  
 

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

 

As of December 31, 2010

  5,226    8,948    18,187    3,763    2,253    3,016    232    285    41,910  
 

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

 

As of December 31, 2011

  6,444    10,709    24,279    4,698    2,868    3,920    101    383    53,402  
 

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

 

Accumulated Depreciation

  Land   Buildings  Machinery
and
Equipment
  Refrigeration
Equipment
  Returnable
Bottles
  Investments
in Fixed
Assets in
Progress
   Leasehold
Improvements
  Other  Total 

Accumulated Depreciation as of January 1, 2012

  Ps. —      Ps. (4,161)   Ps. (17,849)   Ps. (6,044)   Ps. (1,031)   Ps. —      Ps. (2,699)   Ps. (208)   Ps.(31,992)  

Depreciation for the year

   —       (361  (3,781  (1,173  (1,149  —       (639  (72  (7,175

Transfer (to)/from assets classified as held for sale

   —       1    10    —      —      —       —      (26  (15

Disposals

   —       158    951    492    200    —       94    1    1,896  

Effects of changes in foreign exchange rates

   —       200    749    303    (5  —       68    (5  1,310  

Changes in value on the recognition of inflation effects

   —       (288  (641  (200  (3  —       —      (5  (1,137
  

 

 

   

 

 

  

 

 

  

 

 

  

 

 

  

 

 

   

 

 

  

 

 

  

 

 

 

Accumulated Depreciation as of December 31, 2012

  Ps.—      Ps. (4,451)   Ps. (20,561)   Ps. (6,622)   Ps. (1,988)   Ps.—      Ps. (3,176)   Ps. (315)   Ps. (37,113)  
  

 

 

   

 

 

  

 

 

  

 

 

  

 

 

  

 

 

   

 

 

  

 

 

  

 

 

 

Accumulated Depreciation as of January 1, 2013

  Ps. —      Ps.(4,451)   Ps. (20,561)   Ps. (6,622)   Ps. (1,988)   Ps. —      Ps. (3,176)   Ps. (315)   Ps. (37,113)  

Depreciation for the year

   —       (431  (4,380  (1,452  (1,662  —       (784  (96  (8,805

Transfer (to)/from assets classified as held for sale

   —       —      105    —      —      —       —      —      105  

Disposals

   —       200    1,992    785    33    —       682    6    3,698  

Effects of changes in foreign exchange rates

   —       591    2,061    755    143    —       8    73    3,631  

Changes in value on the recognition of inflation effects

   —       (583  (996  (442  (6  —       —      (122  (2,149
  

 

 

   

 

 

  

 

 

  

 

 

  

 

 

  

 

 

   

 

 

  

 

 

  

 

 

 

Accumulated Depreciation as of December 31, 2013

  Ps.—      Ps. (4,674)   Ps.(21,779)   Ps.(6,976)   Ps.(3,480)   Ps.—      Ps.(3,270)   Ps.(454)   Ps.(40,633)  
  

 

 

   

 

 

  

 

 

  

 

 

  

 

 

  

 

 

   

 

 

  

 

 

  

 

 

 

Carrying Amount

 Land   Buildings   Machinery
and
Equipment
   Refrigeration
Equipment
   Returnable
Bottles
   Investments
in Fixed
Assets in
Progress
   Leasehold
Improvements
   Other   Total 

As of December 31, 2011

 Ps.5,144    Ps. 8,905    Ps. 22,775    Ps. 4,592    Ps. 3,084    Ps. 4,102    Ps. 5,574    Ps.387    Ps.54,563  
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

As of December 31, 2012

 Ps.5,769    Ps. 9,926    Ps. 24,521    Ps. 5,369    Ps. 3,826    Ps. 5,357    Ps. 6,442    Ps.439    Ps. 61,649  
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

As of December 31, 2013

 Ps. 7,094    Ps. 12,870    Ps. 28,098    Ps. 6,413    Ps. 3,906    Ps. 7,039    Ps. 7,423    Ps. 1,112    Ps. 73,955  
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

During the years ended December 31, 2011, 20102013, 2012 and 20092011 the Company capitalized (Ps. 14), (Ps. 33)Ps. 32, Ps. 16 and Ps. 13,17, respectively in comprehensive financingof borrowing costs in relation to Ps. 256,790, Ps. 708196 and Ps. 158256 in qualifying assets. AmountsThe effective interest rates used to determine the amount of borrowing costs eligible for capitalization were capitalized assuming an annual capitalization rate of4.1%, 4.3% and 5.8%, 5.3% and 7.2%, respectively.

For the years ended December 31, 2013, 2012 and 2011 2010interest expense, interest income and 2009 the comprehensive financing result isnet foreign exchange losses are analyzed as follows:

 

   2011   2010   2009 

Comprehensive financing result

   Ps.939    Ps.2,165     Ps.2,682  

Amount capitalized

   156     12     55  
  

 

 

   

 

 

   

 

 

 

Net amount in income statements

   Ps.783    Ps.2,153     Ps.2,627  
  

 

 

   

 

 

   

 

 

 
   2013   2012   2011 

Interest expense, interest income and foreign exchange losses

  Ps. 3,887    Ps. 1,937    Ps. 325  

Amount capitalized(1)

   57     38     185  
  

 

 

   

 

 

   

 

 

 

Net amount in consolidated income statements

  Ps.3,830    Ps.1,899    Ps.140  
  

 

 

   

 

 

   

 

 

 

The Company has identified certain long-lived assets that are not strategic

(1)Amount capitalized in property, plant and equipment and amortized intangible assets.

Commitments related to the current and future operationsacquisitions of the business and are not being used, comprised of land, buildings and equipment, in accordance with an approved program for the disposal of certain investments. Such long-lived assets have been recorded at the lower of cost or net realizable value, as follows:

  2011     2010 

Coca-Cola FEMSA

 Ps.79      Ps.189  

Other subsidiaries

  22       43  
 

 

 

     

 

 

 
 Ps.101      Ps.232  
 

 

 

     

 

 

 

Buildings

 Ps.39      Ps.64  

Land

  56       139  

Equipment

  6       29  
 

 

 

     

 

 

 
 Ps.101      Ps. 232  
 

 

 

     

 

 

 

As a result of selling certain not strategic long-lived assets, the Company recognized gain of Ps. 85, loss of Ps. 41, and a gain of Ps. 6 for the years ended December 31, 2011, 2010 and 2009, respectively.

Long-lived assets that are available for sale have been reclassified from property, plant and equipment to other current assets. As of December 31, 2011 and 2010, long-lived assets available for sale amounted to Ps. 26 and Ps. 125 (seeare disclosed in Note 8).25.

Note 11.12. Intangible Assets

 

   2011   2010 

Unamortized intangible assets:

    

Coca-Cola FEMSA:

    

Rights to produce and distribute Coca-Cola trademark products

  Ps. 63,521    Ps. 49,169  

Goodwill from Grupo Tampico acquisition – Mexico (see Note 5 A)

   2,579     —    

Goodwill from Grupo CIMSA acquisition – Mexico (see Note 5 A)

   1,936     —    

Other subsidiaries:

    

Other unamortized intangible assets

   343     462  
  

 

 

   

 

 

 
  Ps.68,379    Ps.49,631  
  

 

 

   

 

 

 

Amortized intangible assets:

    

Systems in development costs, net

  Ps.1,743    Ps.1,788  

Technology costs and management systems

   990     396  

Alcohol licenses, net (see Note 4 J)

   438     410  

Other

   58     115  
  

 

 

   

 

 

 
  Ps.3,229    Ps.2,709  
  

 

 

   

 

 

 

Total intangible assets

  Ps.71,608    Ps.52,340  
  

 

 

   

 

 

 

The changes in the carrying amount of unamortized intangible assets are as follows:

Cost

  Rights to
Produce  and
Distribute
Coca-Cola
Trademark
Products
  Goodwill  Other
Indefinite
Lived
Intangible
Assets
  Total
Unamortized
Intangible
Assets
  Technology
Costs and
Management
Systems
  Systems  in
Development
  Alcohol
Licenses
   Other  Total
Amortized
Intangible
Assets
  Total
Intangible
Assets
 

Cost as of January 1, 2011

  Ps. 41,173   Ps. —      Ps. 386    Ps. 41,559    Ps. 1,627    Ps. 1,389    Ps. 499     Ps. 226    Ps. 3,741    Ps. 45,300  

Purchases

   —      —      9    9    221    300    61     48    630    639  

Acquisition from business combinations

   11,878    4,515    —      16,393    66    3    —       —      69    16,462  

Transfer of completed development systems

   —      —      —      —      261    (261  —       —      —      —    

Effect of movements in exchange rates

   1,072    —      —      1,072    30    —      —       7    37    1,109  

Changes in value on the recognition of inflation effects

   815    —      —      815    —      —      —       —      —      815  

Capitalization of borrowing costs

   —      —      —      —      168    —      —       —      168    168  
  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

   

 

 

  

 

 

  

 

 

 

Cost as of December 31, 2011

  Ps.54,938   Ps. 4,515   Ps.395   Ps.59,848   Ps.2,373   Ps.1,431   Ps.560    Ps.281   Ps.4,645   Ps.64,493  
  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

   

 

 

  

 

 

  

 

 

 

Cost

                                

Cost as of January 1, 2012

  Ps. 54,938   Ps. 4,515   Ps.395   Ps.59,848   Ps.2,373   Ps.1,431   Ps.560    Ps.281   Ps.4,645   Ps.64,493  

Purchases

   —      —      6    6    35    90    166     106    397    403  

Acquisition from business combinations

   2,973    2,605    —      5,578    —      —      —       —      —      5,578  

Internally developed

   —      —      —      —      —      38    —       —      38    38  

Adjustments of fair value of past business combinations

   (42  (148  —      (190  —      —      —       —      —      (190

Transfer of completed development systems

   —      —      —      —      559    (559  —       —      —      —    

Disposals

   —      —      (62  (62  (7  —      —       —      (7  (69

Effect of movements in exchange rates

   (478  —      —      (478  (97  (3  —       (3  (103  (581

Changes in value on the recognition of inflation effects

   (121  —      —      (121  —      —      —       —      —      (121

Capitalization of borrowing costs

   —      —      —      —      —      22    —       —      22    22  
  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

   

 

 

  

 

 

  

 

 

 

Balance as of December 31, 2012

  Ps.57,270   Ps.6,972   Ps.339   Ps.64,581   Ps.2,863   Ps.1,019   Ps.726    Ps.384   Ps.4,992   Ps.69,573  
  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

   

 

 

  

 

 

  

 

 

 

   2011  2010 

Beginning balance

  Ps.49,631   Ps.50,143  

Acquisitions

   16,478(1)   833  

Cancellations

   (119  (151

Impairment

   —      (10

Translation and restatement of foreign currency effect

   2,389    (1,184
  

 

 

  

 

 

 

Ending balance

  Ps.68,379   Ps.49,631  
  

 

 

  

 

 

 

(1)Includes Ps. 8,078 and Ps. 8,164 for acquisitions of Grupo Tampico and Grupo CIMSA, respectively (see Note 5 A).

The changes in the carrying amount of amortized intangible assets are as follows:

Cost

  Rights to
Produce  and
Distribute
Coca-Cola
Trademark
Products
  Goodwill  Other
Indefinite
Lived
Intangible
Assets
  Total
Unamortized
Intangible
Assets
  Technology
Costs and
Management
Systems
  Systems in
Development
  Alcohol
Licenses
  Other  Total
Amortized
Intangible
Assets
  Total
Intangible
Assets
 

Cost as of January 1, 2013

  Ps. 57,270   Ps. 6,972   Ps. 339   Ps. 64,581   Ps. 2,863   Ps. 1,019   Ps. 726   Ps. 384   Ps. 4,992   Ps. 69,573  

Purchases

   —      —      —      —      164    644    179    123    1,110    1,110  

Acquisition from business combinations

   19,868    14,692    1,621    36,181    70    —      —      196    266    36,447  

Transfer of completed development systems

   —      —      —      —      172    (172  —      —      —      —    

Disposals

   —      —      (163  (163  —      —      (46  —      (46  (209

Effect of movements in exchange rates

   (1,828  (356  (10  (2,194  (75  —      —      (13  (88  (2,282

Changes in value on the recognition of inflation effects

   417    —      —      417    —      113    —      —      113    530  

Capitalization of borrowing costs

   —      —      —      —      25    —      —      —      25    25  
  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

 

Cost as of December 31, 2013

  Ps.75,727   Ps. 21,308   Ps. 1,787   Ps.98,822   Ps.3,219   Ps.1,604   Ps.859   Ps.690   Ps.6,372   Ps. 105,194  
  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

 

Amortization
and Impairment
Losses

                               

Amortization as of January 1, 2011

  Ps. —     Ps. —     Ps.—     Ps.—     Ps. (914)   Ps. —     Ps. (87)   Ps.(46)   Ps. (1,047)   Ps. (1,047)  

Amortization expense

   —      —      —      —      (187  —      (27  (41  (255  (255

Impairment losses

   —      —      (103  (103  —      —      —      (43  (43  (146

Effect of movements in exchange rates

   —      —      —      —      (15  —      —      —      (15  (15
  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

 

Amortization as of December 31, 2011

  Ps.—     Ps.—     Ps.(103)   Ps.(103)   Ps. (1,116)   Ps.—     Ps. (114)   Ps. (130)   Ps. (1,360)   Ps. (1,463)  
  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

 

Amortization as of January 1, 2012

  Ps. —     Ps. —     Ps.(103)   Ps.(103)   Ps. (1,116)   Ps. —     Ps. (114)   Ps.(130)   Ps. (1,360)   Ps. (1,463)  

Amortization expense

   —      —      —      —      (202  —      (36  (66  (304  (304

Disposals

   —      —      —      —      25    —      —      —      25    25  

Effect of movements in exchange rates

   —      —      —      —      65    —      —      (3  62    62  
  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

 

Amortization as of December 31, 2012

  Ps.—     Ps.—     Ps.(103)   Ps. (103)   Ps. (1,228)   Ps.—     Ps. (150)   Ps.(199)   Ps. (1,577)   Ps. (1,680)  
  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

 

Amortization and
impairment losses

  Rights to
Produce  and
Distribute
Coca-Cola
Trademark
Products
   Goodwill   Other
Indefinite
Lived
Intangible
Assets
   Total
Unamortized
Intangible
Assets
   Technology
Costs and
Management
Systems
  Systems in
Development
   Alcohol
Licenses
  Other  Total
Amortized
Intangible
Assets
  Total
Intangible
Assets
 

Amortization as of January 1, 2013

  Ps.—      Ps.—      Ps.(103)    Ps.(103 )    Ps. (1,228)   Ps.—      Ps. (150)   Ps.(199)   Ps. (1,577)   Ps. (1,680)  

Amortization expense

   —       —       —         (271  —       (73  (72  (416  (416

Disposals

   —       —       103     103     2    —       46    —      48    151  

Effect of movements in exchange rates

   —       —       —         35    —       —      9    44    44  
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

  

 

 

   

 

 

  

 

 

  

 

 

  

 

 

 

Amortization as of December 31, 2013

  Ps.        Ps. —      Ps. —      Ps. —      Ps. (1,462)   Ps. —      Ps.(177)   Ps. (262)   Ps. (1,901)   Ps. (1,901)  
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

  

 

 

   

 

 

  

 

 

  

 

 

  

 

 

 

Carrying Amount

                                    

As of December 31, 2011

  Ps. 54,938    Ps. 4,515    Ps.292    Ps. 59,745    Ps. 1,257   Ps. 1,431    Ps. 446   Ps.151   Ps. 3,285   Ps. 63,030  

As of December 31, 2012

  Ps.57,270    Ps.6,972    Ps.236    Ps.64,478    Ps.1,635   Ps.1,019    Ps.576   Ps. 185   Ps.3,415   Ps.67,893  

As of December 31, 2013

  Ps.75,727    Ps. 21,308    Ps. 1,787    Ps.98,822    Ps.1,757   Ps.1,604    Ps.682   Ps.428   Ps.4,471   Ps. 103,293  
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

  

 

 

   

 

 

  

 

 

  

 

 

  

 

 

 

   Investments   Amortization    
   Accumulated
at the
Beginning of
the Year
   Additions (1)   Capitalization
of
Comprehensive
Financing
Result
   Transfer
of
Completed
Project
  Accumulated
at the
Beginning of
the Year
  For the
Year
  Total 

2011

           

Systems in development costs

  Ps. 1,788    Ps.249    Ps.170    Ps.(464 Ps.—     Ps.—     Ps.1,743  

Technology costs and management systems

   1,465     337     —       464    (1,069  (207  990  

Alcohol licenses(1)

   495     60     —       —      (85  (32  438  
  

 

 

   

 

 

   

 

 

   

 

 

  

 

 

  

 

 

  

 

 

 

2010

           

Systems in development costs

  Ps.1,188    Ps.706    Ps.45    Ps.(151 Ps.—     Ps.—     Ps.1,788  

Technology costs and management systems

   1,197     117     —       151    (887  (182  396  

Alcohol licenses(1)

   271     224     —       —      (48  (37  410  
  

 

 

   

 

 

   

 

 

   

 

 

  

 

 

  

 

 

  

 

 

 

2009

           

Systems in development costs

  Ps.333    Ps.813    Ps.42    Ps.—     Ps.—     Ps.—     Ps.1,188  

Technology costs and management systems

   963     234     —       —      (675  (212  310  

Alcohol licenses(1)

   169     102     —       —      (31  (17  223  
  

 

 

   

 

 

   

 

 

   

 

 

  

 

 

  

 

 

  

 

 

 

(1)See Note 4 J.

During the years ended December 31, 2011, 20102013, 2012 and 20092011 the Company capitalized Ps. 170,25, Ps. 4522 and Ps. 42,168, respectively in comprehensive financingof borrowing costs in relation to Ps. 1,761,630, Ps. 1,221674 and Ps. 6871,761 in qualifying assets. Amountsassets, respectively. The effective interest rates used to determine the amount of borrowing costs eligible for capitalization were capitalized assuming an annual capitalization rate of4.1%, 4.3% and 5.8%, 5.3%,respectively.

For the years ended 2013, 2012 and 7.2%, respectively and an estimated life of the qualifying assets of seven years.

The estimated2011, allocation for amortization for intangible assets of definite lifeexpense is as follows:

 

   2012   2013   2014   2015   2016 

Systems amortization

  Ps.481    Ps.409    Ps.362    Ps.347    Ps.337  

Alcohol licenses

   33     38     43     49     56  

Others

   17     15     13     13     13  

   2013   2012   2011 

Cost of goods sold

  Ps.10    Ps. 3    Ps. 4  

Administrative expenses

   249     204     151  

Selling expenses

   157     97     100  
  

 

 

   

 

 

   

 

 

 
  Ps. 416    Ps. 304    Ps. 255  
  

 

 

   

 

 

   

 

 

 

Note 12. Other Assets

   2011   2010 

Leasehold improvements, net

   Ps.   6,135    Ps. 5,261  

Agreements with customers (see Note 4 I)

   256     186  

Derivative financial instruments

   850     708  

Guarantee deposits

   948     897  

Long-term accounts receivable

   1,856     681  

Advertising and promotional expenses

   112     125  

Property, plant and equipment paid in advance

   296     226  

Other

   841     645  
  

 

 

   

 

 

 
   Ps. 11,294    Ps.8,729  
  

 

 

   

 

 

 

Long-term accounts receivableThe average remaining period for the Company’s intangible assets that are comprised of Ps. 1,829 and Ps. 27 of principal and interest, respectively, and are expectedsubject to be collectedamortization is as follows:

 

2012

  Ps.10  

2013

   126  

2014

   63  

2015

   1,657  
  

 

 

 
  Ps. 1,856  
  

 

 

 
Years

Technology Costs and Management Systems

7

Alcohol Licenses

9

Coca-Cola FEMSA Impairment Tests for Cash-Generating Units Containing Goodwill and Distribution Rights

For the purpose of impairment testing, goodwill and distribution rights are allocated and monitored on an individual country basis, which is considered to be the CGU.

The aggregate carrying amounts of goodwill and distribution rights allocated to each CGU are as follows:

   December 31,
2013
   December 31,
2012
 

Mexico

  Ps. 55,126    Ps. 47,492  

Guatemala

   303     299  

Nicaragua

   390     407  

Costa Rica

   1,134     1,114  

Panama

   785     781  

Colombia

   5,895     6,387  

Venezuela

   3,508     3,236  

Brazil

   28,405     4,416  

Argentina

   103     110  
  

 

 

   

 

 

 

Total

  Ps.95,649    Ps.64,242  
  

 

 

   

 

 

 

Goodwill and distribution rights are tested for impairments annually. The recoverable amounts of the CGUs are based on value-in-use calculations. Value in use was determined by discounting the future cash flows generated from the continuing use of the CGU.

The key assumptions used for the value-in-use calculations are as follows:

Cash flows were projected based on actual operating results and the five-year business plan. Cash flows for a further five-year were forecasted maintaining the same stable growth and margins per country of the last year base. Coca-Cola FEMSA believes that this forecasted period is justified due to the non-current nature of the business and past experiences.

Cash flows after the first ten-year period were extrapolated using a perpetual growth rate equal to the expected annual population growth, in order to calculate the terminal recoverable amount.

A per CGU-specific Weighted Average Cost of Capital (“WACC”) was applied as a hurdle rate to discount cash flows to get the recoverable amount of the units; the calculation assumes, size premium adjusting.

The key assumptions by CGU for impairment test as of December 31, 2012 were as follows:

CGU            

  WACC real   Expected Annual Long-
Term
Inflation 2013-2023
   Expected Volume Growth
Rates 2013-2023
 

Mexico

   5.5%     3.6%     2.8%  

Colombia

   5.8%     3.0%     6.1%  

Venezuela

   11.3%     25.8%     2.8%  

Costa Rica

   7.7%     5.7%     2.8%  

Guatemala

   8.1%     5.3%     4.0%  

Nicaragua

   9.5%     6.6%     5.1%  

Panama

   7.7%     4.6%     3.6%  

Argentina

   10.7%     10.0%     4.2%  

Brazil

   5.5%     5.8%     3.8%  
  

 

 

   

 

 

   

 

 

 

The key assumptions by CGU for impairment test as of December 31, 2013 were as follows:

CGU            

  WACC real   Expected Annual Long-
Term
Inflation 2014-2024
   Expected Volume Growth
Rates 2014-2024
 

Mexico

   5.1%     3.9%     1.3%  

Colombia

   6.0%     3.0%     5.0%  

Venezuela

   10.8%     32.2%     2.5%  

Costa Rica

   7.2%     5.0%     2.4%  

Guatemala

   9.7%     5.2%     5.2%  

Nicaragua

   12.5%     6.3%     4.1%  

Panama

   7.1%     4.2%     5.7%  

Argentina

   10.9%     11.1%     3.8%  

Brazil

   5.9%     6.0%     4.4%  
  

 

 

   

 

 

   

 

 

 

The values assigned to the key assumptions represent management’s assessment of future trends in the industry and are based on both external sources and internal sources (historical data). Coca-Cola FEMSA consistently applied its methodology to determine CGU specific WACC’s to perform its annual impairment testing.

Sensitivity to Changes in Assumptions

At December 31, 2013 Coca-Cola FEMSA performed an additional impairment sensitivity calculation, taking into account an adverse change in WACC, according to the country risk premium, using for each country the relative standard deviation between equity and sovereign bonds and an additional sensitivity to the volume of a 100 basis points, except in Mexico and concluded that no impairment would be recorded.

CGU            

Change in
WACC
Change in Volume

Growth CAGR(1)

Effect on Valuation

Mexico

+2.5 %-0.25 %Passes by 2.9x

Colombia

+0.9 %-1.0 %Passes by 4.6x

Venezuela

+5.5 %-1.0 %Passes by 7.4x

Costa Rica

+0.3 %-1.0 %Passes by 2.6x

Guatemala

+2.0 %-1.0 %Passes by 3.5x

Nicaragua

+4.1 %-1.0 %Passes by 1.5x

Panama

+1.8 %-1.0 %Passes by 8.4x

Argentina

+3.8 %-1.0 %Passes by 78.8x

Brazil

+3.7 %-1.0 %Passes by 8.1x

(1)Compound Annual Growth Rate (CAGR).

Note 13. Other Assets, Net and Other Financial Assets

13.1 Other assets, net

   December 31,
2013
   December 31,
2012
 

Agreement with customers, net

  Ps.314    Ps.278  

Long term prepaid advertising expenses

   102     78  

Guarantee deposits(1)

   1,147     953  

Prepaid bonuses

   116     117  

Advances to acquire property, plant and equipment

   866     973  

Recoverable taxes

   185     93  

Others

   770     331  
  

 

 

   

 

 

 
  Ps.3,500    Ps.2,823  
  

 

 

   

 

 

 

(1)As it is customary in Brazil, the Company is required to collaterize tax, legal and labor contingencies by guarantee deposits.

13.2 Other financial assets

   December 31,
2013
   December 31,
2012
 

Non-current accounts receivable

  Ps.1,120    Ps.1,110  

Derivative financial instruments (see Note 20)

   1,472     1,144  

Other non-current financial assets

   161     —    
  

 

 

   

 

 

 
  Ps. 2,753    Ps. 2,254  
  

 

 

   

 

 

 

As of December 31, 2013 and 2012, the fair value of long term accounts receivable amounted to Ps. 1,142 and Ps. 1,244, respectively. The fair value is calculated based on the discounted value of contractual cash flows whereby the discount rate is estimated using rates currently offered for receivable of similar amounts and maturities, which is considered to be level 2 in the fair value hierarchy.

Note 14. Balances and Transactions with Related Parties and Affiliated Companies

Balances and transactions with related parties and affiliated companies include consideration of: a) the overall business in which the reporting entity participates; b) close family members of key officers; and c) any fund created in connection with a labor related compensation plan.

On April 30, 2010,between the Company lost control over FEMSA Cerveza, which became a subsidiary of Heineken Group. As a result, balances and transactions with Heineken Groupits subsidiaries have been eliminated on consolidation and subsidiaries are presented since that date as balances and transactions with related parties. Balances and transactions prior to that date are not disclosed because they were not transactions between related parties of the Company.in this note.

The consolidated balance sheetsstatements of financial positions and consolidated income statements include the following balances and transactions with related parties and affiliated companies:

 

Balances

  2011   2010 

Due from The Coca-Cola Company (see Note 4 L)(1)

   Ps. 1,157     Ps. 1,030  

Balance with BBVA Bancomer, S.A. de C.V.(2)

   2,791     2,944  

Balance with Grupo Financiero Banamex, S.A. de C.V.(2)

   —       2,103  

Due from Heineken Group(1)

   857     425  

Due from Grupo Estrella Azul(3)

   785     —    

Other receivables(1)

   494     295  
  

 

 

   

 

 

 

Due to BBVA Bancomer, S.A. de C.V.(4)

   Ps. 1,106     Ps. 999  

Due to The Coca-Cola Company(5)

   2,853     1,911  

Due to Grupo Financiero Banamex, S.A. de C.V.(4)

   —       500  

Due to British American Tobacco Mexico(5)

   316     287  

Due to Heineken Group(5)

   2,148     1,463  

Other payables(5)

   508     210  
   December 31,
2013
   December 31,
2012
 

Balances

    

Due from The Coca-Cola Company (see Note 7)(1) (9)

  Ps. 1,700    Ps. 1,835  

Balance with BBVA Bancomer, S.A. de C.V.(2)

   2,357     2,299  

Balance with Grupo Financiero Banorte, S.A. de C.V. (2)

   817     —    

Instituto Tecnológico y de Estudios Superiores de Monterrey, A.C.(3)

   171     219  

Due from Heineken Company(1) (7)

   454     462  

Due from Compañía Panameña de Bebidas, S.A.P.I de C.V. (3) (8)

   893     828  

Other receivables(1) (4)

   924     211  
  

 

 

   

 

 

 

Due to The Coca-Cola Company(6) (9)

  Ps.5,562    Ps.4,088  

Due to BBVA Bancomer, S.A. de C.V.(5)

   1,080     1,136  

Due to Caffenio (6) (7)

   7     144  

Due to Grupo Financiero Banamex, S.A. de C.V.(5)

   1,962     —    

Due to British American Tobacco Mexico(6)

   280     395  

Due to Heineken Company(6) (7)

   2,339     1,939  

Other payables(6)

   605     488  
  

 

 

   

 

 

 

 

(1)Recorded as part of total of receivable accounts.Presented within accounts receivable.
(2)Recorded as part ofPresented within cash and cash equivalents.
(3)Recorded as part of totalPresented within other financial assets.
(4)Recorded as part of total bank loans.Presented within other current financial assets.
(5)Recorded as part of totalwithin bank loans.
(6)Recorded within accounts payable.
(7)Associates.
(8)Joint venture.
(9)Non controlling interest.

Transactions

  2011   2010   2009 

Income:

      

Services and others to Heineken Group

  Ps. 2,169    Ps. 1,048    Ps. —    

Logistic services to Grupo Industrial Saltillo, S.A. de C.V.

   241     241     234  

Sales of Grupo Inmobiliario San Agustín, S.A. shares to Instituto Tecnológico y de Estudios Superiores de Monterrey, A.C.

   —       62     64  

Other revenues from related parties

   383     42     22  
  

 

 

   

 

 

   

 

 

 

Expenses:

      

Purchase of concentrate from The Coca-Cola Company(1)

   21,183     19,371     16,863  

Purchases of raw material, beer and operating expenses from Heineken Group(1) (2)

   9,397     7,063     —    

Purchase of baked goods and snacks from Grupo Bimbo, S.A.B. de C.V.(2)

   2,270     2,018     1,733  

Purchase of cigarettes from British American Tobacco Mexico(2)

   1,964     1,883     1,413  

Advertisement expense paid to The Coca-Cola Company(1)

   874     1,117     780  

Purchase of juices from Jugos del Valle, S.A.P.I. de C.V.(1) (2)

   1,564     1,332     1,044  

Interest expense and fees paid to BBVA Bancomer, S.A. de C.V.

   128     108     260  

Purchase of sugar from Beta San Miguel(1)

   1,398     1,307     713  

Purchase of sugar, cans and aluminum lids from Promotora Mexicana de Embotelladores, S.A. de C.V.(1)

   701     684     783  

Purchase of canned products from IEQSA(1)

   262     196     208  

Purchases from affiliated companies of Grupo Tampico(1)

   175     —       —    

Advertising paid to Grupo Televisa, S.A.B.

   86     37     13  

Interest expense paid to Grupo Financiero Banamex, S.A. de C.V.

   28     56     61  

Insurance premiums for policies with Grupo Nacional Provincial, S.A.B.

   59     69     78  

Donations to Instituto Tecnológico y de Estudios Superiores de Monterrey, A.C.

   81     63     72  

Purchase of plastic bottles from Embotelladora del Atlántico, S.A. (formerly Complejo Industrial Pet, S.A.) (1)

   61     52     54  

Purchase of juice and milk powder from Grupo Estrella Azul(1)

   60     —       —    

Donations to Difusión y Fomento Cultural, A.C.

   21     29     18  

Interest expense paid to The Coca-Cola Company(1)

   7     5     25  

Other expenses with related parties

   103     31     42  

Balances due from related parties are considered to be recoverable. Accordingly, for the years ended December 31, 2013 and 2012, there was no expense resulting from the uncollectibility of balances due from related parties.

Transactions

  2013   2012   2011 

Income:

      

Services to Heineken Company(1)

  Ps.2,412    Ps.2,979    Ps.2,169  

Logistic services to Grupo Industrial Saltillo, S.A. de C.V.(4)

   287     242     241  

Sales of Grupo Inmobiliario San Agustin, S.A. shares to Instituto Tecnologico y de Estudios Superiores de Monterrey, A.C.(4)

   —       391     —    

Logistic services to Jugos del Valle(1)

   471     431     —    

Other revenues from related parties

   399     341     469  
  

 

 

   

 

 

   

 

 

 

Expenses:

      

Purchase of concentrate from The Coca-Cola Company(3)

  Ps.22,988    Ps.23,886    Ps.20,882  

Purchases of raw material, beer and operating expenses from Heineken Company(1)

   11,865     11,013     9,397  

Purchase of coffee from Caffenio (1)

   1,383     342     —    

Purchase of baked goods and snacks from Grupo Bimbo, S.A.B. de C.V.(4)

   2,860     2,394     2,270  

Purchase of cigarettes from British American Tobacco Mexico(4)

   2,460     2,342     1,964  

Advertisement expense paid to The Coca-Cola Company(3) (5)

   1,291     1,052     872  

Purchase of juices from Jugos del Valle, S.A.P.I. de C.V.(1)

   2,628     1,985     1,564  

Purchase of sugar from Promotora Industrial Azucarera, S.A. de C.V. (1)

   956     423     52  

Interest expense and fees paid to BBVA Bancomer, S.A. de C.V.(4)

   77     205     128  

Purchase of sugar from Beta San Miguel(4)

   1,557     1,439     1,398  

Purchase of sugar, cans and aluminum lids from Promotora Mexicana de Embotelladores, S.A. de C.V. (4)

   670     711     701  

Purchase of canned products from IEQSA(1)

   615     483     262  

Advertising paid to Grupo Televisa, S.A.B.(4)

   92     124     86  

Interest expense paid to Grupo Financiero Banamex, S.A. de C.V.(4)

   19     —       28  

Insurance premiums for policies with Grupo Nacional Provincial, S.A.B.(4)

   67     57     59  

Donations to Instituto Tecnológico y de Estudios Superiores de Monterrey, A.C.(4)

   78     109     81  

Donations to Fundación FEMSA, A.C.(4)

   27     864     46  

Purchase of plastic bottles from Embotelladora del Atlántico, S.A. (formerly Complejo Industrial Pet, S.A.) (4)

   124     99     56  

Purchase of juice and milk powder from Grupo Estrella Azul (2)

   —       —       60  

Donations to Difusión y Fomento Cultural, A.C.(4)

   —       29     21  

Interest expense paid to The Coca-Cola Company(3)

   60     24     7  

Other expenses with related parties

   299     389     321  

 

(1)These companies are related parties of our subsidiary Coca-Cola FEMSA.Associates.
(2)These companies are related partiesJoint Venture.
(3)Non controlling interest.
(4)Members of our subsidiarythe board of directors in FEMSA Comercio.participate in board of directors of this entity.
(5)Net of the contributions from The Coca-Cola Company of Ps. 4,206, Ps. 3,018 and Ps. 2,595, for the years ended in 2013, 2012 and 2011, respectively.

Also as disclosed in Note 10, during January 2013, Coca-Cola FEMSA purchased its 51% interest in CCBPI from The Coca-Cola Company. The remainder of CCBPI is owned by The Coca-Cola Company and Coca-Cola FEMSA has currently outstanding certain call and put options related to CCBPI’s equity interests.

Commitments with related parties

Related Party                    

CommitmentAmount

Conditions

Heineken Company

SupplyPs. —  Supply of all beer products in Mexico’s
OXXO stores. The contract may be renewed for five years on additional periods. At the end of the contract OXXO will not hold exclusive contract with another supplier of beer for the next 3 years. Commitment term, Jan 1st, 2010 to Jun 30, 2020.

Ps.—  

The benefits and aggregate compensation paid to executive officers and senior management of FEMSA and its subsidiariesthe Company were as follows:

 

   2011   2010   2009 

Short- and long-term benefits paid

  Ps. 1,279    Ps. 1,307    Ps. 1,206  

Severance indemnities

   10     34     47  

Postretirement benefits (labor cost)

   117     83     23  

    2013   2012   2011 

Short-term employee benefits paid

  Ps. 1,268    Ps.1,022    Ps.998  

Postemployment benefits

   37     37     29  

Termination benefits

   25     13     13  

Share based payments

   306     275     253  

Note 14.15. Balances and Transactions in Foreign Currencies

According to NIF B-15, assets,Assets, liabilities and transactions denominated in foreign currencies are those realized in a currency different than the recording, functional or reporting currency of each reporting unit.the Company. As of the end of and for the years ended on December 31, 20112013, 2012 and 2010,2011, assets, liabilities and transactions denominated in foreign currencies, expressed in Mexican pesos (contractual amounts) are as follows:

 

   2011   2010 
   U.S. dollars   Other
Currencies
   Total   U.S. dollars   Other
Currencies
   Total 

Assets:

            

Short-term

  Ps. 13,733    Ps. 18    Ps. 13,751    Ps. 11,761    Ps. 480    Ps. 12,241  

Long-term

   1,049     —       1,049     321     —       321  

Liabilities:

            

Short-term

   2,325     205     2,530     1,501     247     1,748  

Long-term

   7,199     445     7,644     6,962     —       6,962  
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Transactions

  U.S. dollars   Other
Currencies
   Total   U.S. dollars   Other
Currencies
   Total 

Total revenues

  Ps.1,564    Ps.2    Ps.1,566    Ps.1,111    Ps. —      Ps.1,111  

Expenses and investments:

            

Purchases of raw materials

   9,424     —       9,424     5,648     —       5,648  

Interest expense

   319     5     324     294     —       294  

Consulting fees

   11     —       11     452     24     476  

Assets acquisitions

   306     —       306     311     —       311  

Other

   1,075     90     1,165     804     3     807  
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 
    Assets   Liabilities 
Balances  Short-Term   Long-Term   Short-Term   Long- Term 

As of December 31, 2013

        

U.S. dollars

  Ps. 5,340    Ps. 969    Ps. 6,061    Ps. 53,929  

Euros

   333     —       152     —    

Other currencies

   —       186     251     115  
  

 

 

   

 

 

   

 

 

   

 

 

 

Total

  Ps.5,673    Ps.1,155    Ps.6,464    Ps.54,044  
  

 

 

   

 

 

   

 

 

   

 

 

 

As of December 31, 2012

      

U.S. dollars

  Ps.21,236    Ps.912    Ps.6,588    Ps.14,493  

Euros

   —       —       38     —    

Other currencies

   8     —       75     250  
  

 

 

   

 

 

   

 

 

   

 

 

 

Total

  Ps. 21,244    Ps.912    Ps.6,701    Ps.14,743  
  

 

 

   

 

 

   

 

 

   

 

 

 

As

Transactions                             

 Revenues  Disposal
Shares
   Other
Revenues
   Purchases of
Raw
Materials
   Interest
Expense
   Consulting
Fees
   Assets
Acquisitions
   Other 

For the year ended
December 31, 2013

              

U.S. dollars

 Ps.2,013   Ps.—      Ps. 605    Ps. 15,017    Ps. 435    Ps. 11    Ps. 80    Ps. 1,348  

Euros

  1    —       3     55     9     —       2     15  

Other currencies

  —      —       —       —       —       —       —       3  
 

 

 

  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Total

 Ps. 2,014   Ps.—      Ps.608    Ps.15,072    Ps.444    Ps.11    Ps.82    Ps.1,366  
 

 

 

  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

For the year ended
December 31, 2012

              

U.S. dollars

 Ps. 1,631   Ps. 1,127    Ps.717    Ps.12,016    Ps.380    Ps.13    Ps. 154    Ps.1,585  

Euros

  —      —       —       —       —       —       32     10  

Other currencies

  —      —       —       —       —       —       —       68  
 

 

 

  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Total

 Ps. 1,631   Ps. 1,127    Ps.717    Ps. 12,016    Ps.380    Ps.13    Ps.186    Ps.1,663  
 

 

 

  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Transactions                                 

 Revenues  Disposal
Shares
   Other
Revenues
   Purchases of
Raw
Materials
   Interest
Expense
   Consulting
Fees
   Assets
Acquisitions
   Other 

For the year ended
December 31, 2011

              

U.S. dollars

 Ps. 1,067   Ps. —      Ps. 497    Ps. 9,424    Ps. 319    Ps. 11    Ps. 306    Ps. 1,075  

Euros

  —      —       —       —       —       —       —       —    

Other currencies

  —      —      ��2     —       5     —       —       90  
 

 

 

  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Total

 Ps.1,067   Ps.—      Ps.499    Ps.9,424    Ps.324    Ps.11    Ps.306    Ps.1,165  
 

 

 

  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Mexican peso exchange rates effective at the dates of April 27, 2012, approvalthe consolidated statements of financial position and at the issuance date of thesethe Company’s consolidated financial statements the exchange rate published by “Banco de México” was Ps. 13.1667 Mexican pesos per one U.S. Dollar, and the foreign currency position was similar to thatwere as of December 31, 2011.follows:

   December 31,   April 16, 
   2013   2012   2014 

US dollar

   13.0765     13.0101     13.0493  

Euro

   18.0079     17.0889     18.0734  
  

 

 

   

 

 

   

 

 

 

Note 15.16. Post-Employment and Other Long-Term Employee Benefits

The Company has various labor liabilities for employee benefits in connection with pension, seniority post retirementand post-retirement medical and severance benefits. Benefits vary depending upon country.the country where the individual employees are located. Presented below is a discussion of the Company’s labor liabilities in Mexico, Brazil and Venezuela, which comprise the substantial majority of those recorded in the consolidated financial statements.

16.1 Assumptions

a)Assumptions:

The Company annually evaluates the reasonableness of the assumptions used in its labor liabilitiesliability for post-employment and other non-current employee benefits computations.

Actuarial calculations for pension and retirement plans, seniority premiums postretirementand post-retirement medical services and severance indemnity liabilities,benefits, as well as the associated cost for the period, were determined using the following long-term assumptions:assumptions to non-hyperinflationary most significant countries:

 

      Nominal Rates(1)  Real Rates(2) 
      2011  2010  2009  2011  2010  2009 

Annual discount rate

     7.6  7.6  8.2  4.0  4.0  4.5

Salary increase

     4.8  4.8  5.1  1.2  1.2  1.5

Return on assets

     9.0  8.2  8.2  5.0  3.6  4.5

 

         

Measurement date: December 2011

         

Mexico                                                                                                                               

  December 31,
2013
   December 31,
2012
   December 31,
2011
 

Financial:

      

Discount rate used to calculate the defined benefit obligation

   7.50%     7.10%     7.64%  

Salary increase

   4.79%     4.79%     4.79%  

Future pension increases

   3.50%     3.50%     3.50%  

Healthcare cost increase rate

   5.10%     5.10%     5.10%  

Biometric:

      

Mortality(1)

   EMSSA 82-89     EMSSA 82-89     EMSSA 82-89  

Disability(2)

   IMSS - 97     IMSS - 97     IMSS - 97  

Normal retirement age

   60 years     60 years     60 years  

Employee turnover table(3)

   BMAR 2007     BMAR 2007     BMAR 2007  

Measurement date December:

 

(1)For non-inflationary economies.EMSSA. Mexican Experience of social security.
(2)IMSS. Mexican Experience of Instituto Mexicano del Seguro Social.
(3)BMAR. Actuary experience.

Brazil                                                                                                                               

  December 31,
2013
  December 31,
2012
  December 31,
2011
 

Financial:

    

Discount rate used to calculate the defined benefit obligation

   10.70%    9.30%    9.70%  

Salary increase

   6.80%    5.00%    5.00%  

Future pension increases

   5.80%    4.00%    4.00%  

Biometric:

    

Mortality(1)

   UP84    UP84    UP84  

Disability(2)

   IMSS - 97    IMSS - 97    IMSS - 97  

Normal retirement age

   65 years    65 years    65 years  

Employee turnover table

   Brazil (3)   Brazil (3)   Brazil (3) 

Measurement date December:

(1)UP84. Unisex mortality table.
(2)For inflationary economies.IMSS. Mexican Experience of Instituto Mexicano del Seguro Social.
(3)Rest of employee turnover bases on the experience of the Company’s subsidiary in Brazil.

Venezuela is a hyper-inflationary economy. The actuarial calculations for post-employment benefit (termination indemnity), as well as the associated cost for the period, were determined using the following long-term assumptions which are “real” assumptions (excluding inflation):

Venezuela                                                                                                                               

  December 31,
2013
   December 31,
2012
 

Financial:

    

Discount rate used to calculate the defined benefit obligation

   1.00%     1.50%  

Salary increase

   1.00%     1.50%  

Biometric:

    

Mortality (1)

   EMSSA 82-89     EMSSA 82-89  

Disability (2)

   IMSS - 97     IMSS - 97  

Normal retirement age

   65 years     65 years  

Employee turnover table(3)

   BMAR 2007     BMAR 2007  

Measurement date December:

(1)EMSSA. Mexican Experience of social security.
(2)IMSS. Mexican Experience of Instituto Mexicano del Seguro Social.
(3)BMAR. Actuary experience.

The basis forIn Mexico the determinationmethodology used to determine the discount rate was the Yield or Internal Rate of the long-term rate of return is supported byReturn (“IRR”) which involves a historical analysis of average returns in real terms for the last 30 years of the Certificados de Tesorería del Gobierno Federal (Mexican Federal Government Treasury Certificates) for Mexican investments, treasury bonds of each country for other investments andyield curve. In this case, the expected rates of long-term returnseach period were taken from a yield curve of Mexican Federal Government Treasury Bond (known as CETES in Mexico).

In Brazil the actual investmentsmethodology used to determine the discount rate was the Yield or Internal Rate of Return (“IRR”) which involves a yield curve. In this case, the Company.expected rates of each period were taken from a yield curve of fixed long term bonds of Federal Republic of Brazil.

The annual growthIn Venezuela the methodology used to determine the discount rate started with reference to the interest rate bonds of similar denomination issued by the Republic of Venezuela, with subsequent consideration of other economic assumptions appropriate for health care expenses is 5.1%hyper-inflationary economy. Ultimately, the discount rates disclosed in nominalthe table above are calculated in real terms consistent with(without inflation).

In Mexico upon retirement, the historical average health care expense rateCompany purchases an annuity for the past 30 years. Such rate is expectedemployee, which will be paid according to remain consistent for the foreseeable future.option chosen by the employee.

Based on these assumptions, the amounts of benefits expected benefits to be paid out in the following years are as follows:

 

  Pension and
Retirement
Plans
   Seniority
Premiums
   Postretirement
Medical
Services
   Severance
Indemnities
   Pension and
Retirement Plans
   Seniority
Premiums
   Post
Retirement
Medical
Services
   Post-
employment
(Venezuela)
   Total 

2012

   Ps. 409     Ps. 16     Ps. 6     Ps. 148  

2013

   238     15     6     125  

2014

   234     16     6     119    Ps. 520    Ps. 22    Ps. 15    Ps. 33    Ps. 590  

2015

   206     17     6     115     252     20     14     30     316  

2016

   203     19     6     110     267     21     14     35     337  

2017 to 2021

   1,078     124     25     512  

2017

   349     23     14     46     432  

2018

   287     25     14     51     377  

2019 to 2023

   1,863     175     60     450     2,548  
  

 

   

 

   

 

   

 

   

 

   

 

   

 

   

 

   

 

 

16.2 Balances of the liabilities for post-employment and other long-term employee benefits

 

b)Balances of the Liabilities for Employee Benefits:

   2011  2010 

Pension and Retirement Plans:

   

Vested benefit obligation

  Ps.1,639   Ps.1,461  

Non-vested benefit obligation

   1,184    1,080  
  

 

 

  

 

 

 

Accumulated benefit obligation

   2,823    2,541  

Excess of projected benefit obligation over accumulated benefit obligation

   1,103    757  
  

 

 

  

 

 

 

Defined benefit obligation

   3,926    3,298  

Pension plan funds at fair value

   (1,927  (1,501
  

 

 

  

 

 

 

Unfunded defined benefit obligation

   1,999    1,797  

Labor cost of past services(1)

   (319  (349

Unrecognized actuarial loss, net

   (446  (272
  

 

 

  

 

 

 

Total

  Ps.1,234   Ps.1,176  
  

 

 

  

 

 

 

Seniority Premiums:

   

Vested benefit obligation

  Ps.13   Ps.12  

Non-vested benefit obligation

   126    93  
  

 

 

  

 

 

 

Accumulated benefit obligation

   139    105  

Excess of projected benefit obligation over accumulated benefit obligation

   102    49  
  

 

 

  

 

 

 

Defined benefit obligation

   241    154  

Seniority premium plan funds at fair value

   (19  —    
  

 

 

  

 

 

 

Unfunded defined benefit obligation

   222    154  

Unrecognized actuarial gain, net

   22    17  
  

 

 

  

 

 

 

Total

  Ps.244   Ps.171  
  

 

 

  

 

 

 

Postretirement Medical Services:

   

Vested benefit obligation

  Ps.134   Ps.119  

Non-vested benefit obligation

   102    112  
  

 

 

  

 

 

 

Defined benefit obligation

   236    231  

Medical services funds at fair value

   (45  (43
  

 

 

  

 

 

 

Unfunded defined benefit obligation

   191    188  

Labor cost of past services(1)

   (2  (4

Unrecognized actuarial loss, net

   (95  (102
  

 

 

  

 

 

 

Total

  Ps.94   Ps.82  
  

 

 

  

 

 

 

Severance Indemnities:

   

Accumulated benefit obligation

  Ps.614   Ps.462  

Excess of projected benefit obligation over accumulated benefit obligation

   122    91  
  

 

 

  

 

 

 

Defined benefit obligation

   736    553  

Labor cost of past services(1)

   (50  (99
  

 

 

  

 

 

 

Total

  Ps.686   Ps.454  
  

 

 

  

 

 

 

Total labor liabilities for employee benefits

  Ps. 2,258   Ps. 1,883  
  

 

 

  

 

 

 

(1)Unrecognized net transition obligation and unrecognized prior service costs.

   December 31,
2013
  December 31,
2012
 

Pension and Retirement Plans:

   

Defined benefit obligation

  Ps. 4,866   Ps. 4,495  

Pension plan funds at fair value

   (2,230  (2,043
  

 

 

  

 

 

 

Net defined benefit liability

   2,636    2,452  

Effect due to asset ceiling

   94    105  
  

 

 

  

 

 

 

Net defined benefit liability after asset ceiling

  Ps.2,730   Ps.2,557  
  

 

 

  

 

 

 

Seniority Premiums:

   

Defined benefit obligation

  Ps.475   Ps.324  

Seniority premium plan funds at fair value

   (90  (18
  

 

 

  

 

 

 

Net defined benefit liability

  Ps.385   Ps.306  
  

 

 

  

 

 

 

Postretirement Medical Services:

   

Defined benefit obligation

  Ps.267   Ps.267  

Medical services funds at fair value

   (51  (49
  

 

 

  

 

 

 

Net defined benefit liability

  Ps.216   Ps.218  
  

 

 

  

 

 

 

Post-employment:

   

Defined benefit obligation

  Ps.743   Ps.594  

Post-employment plan funds at fair value

   —      —    
  

 

 

  

 

 

 

Net defined benefit liability

  Ps.743   Ps.594  
  

 

 

  

 

 

 

Total post-employment and other long-term employee benefits

  Ps.4,074   Ps.3,675  
  

 

 

  

 

 

 

The accumulated actuarial gainsnet defined benefit liability of the pension and losses wereretirement plan includes an asset generated by the differencesin Brazil (the following information is included in the assumptions used for the actuarial calculations at the beginningconsolidated information of the year versus the actual behavior of those variables at the end of the year.tables above), which is as follows:

 

c)Trust Assets:
   December 31,
2013
  December 31,
2012
 

Defined benefit obligation

   313    313  

Pension plan funds at fair value

   (498  (589
  

 

 

  

 

 

 

Net defined benefit asset

   (185  (276

Effect due to asset ceiling

   94    105  
  

 

 

  

 

 

 

Net defined benefit asset after asset ceiling

   (91  (171
  

 

 

  

 

 

 

16.3 Trust assets

Trust assets consist of fixed and variable return financial instruments recorded at market value. The trust assetsvalue, which are invested as follows:

 

  2011 2010 

Type of Instrument

   December 31,
2013
     December 31,
2012

Fixed return:

   

Fixed return:

        

Publicly traded securities

   9  10

Traded securities

Traded securities

   15      10 

Bank instruments

   3  8

Bank instruments

   6      5 

Federal government instruments

   69  60

Federal government instruments of the respective countries

Federal government instruments of the respective countries

   57      65 

Variable return:

   

Variable return:

        

Publicly traded shares

   19  22

Publicly traded shares

   22      20 
  

 

  

 

   

 

      

 

  
   100  100   100      100 
  

 

  

 

   

 

      

 

  

In Mexico, the regulatory framework for pension plans is established in the Income Tax Law and its Regulations, the Federal Labor Law and the Mexican Social Security Institute Law. None of these laws establish minimum funding levels or a minimum required level of contributions.

In Brazil, the regulatory framework for pension plans is established by the Brazilian Social Security Institute (INSS), which indicates that the contributions must be made by the Company and the workers. There are not minimum funding requirements of contributions in Brazil neither contractual nor given.

In Venezuela, the regulatory framework for post-employment benefits is established by the Organic Labor Law for Workers (LOTTT). The organic nature of this law means that its purpose is to defend constitutional rights, and therefore has precedence over other laws.

In Mexico, the Income Tax Law requires that, in the case of private plans, certain notifications must be submitted to the authorities and a certain level of instruments must be invested in Federal Government securities among others.

The Company’s various pension plans have a technical committee that is responsible for verifying the correct operation of the plan with regard to the payment of benefits, actuarial valuations of the plan, and supervise the trustee. The committee is responsible for determining the investment portfolio and the types of instruments the fund will be invested in. This technical committee is also responsible for reviewing the correct operation of the plans in all of the countries in which the Company has these benefits.

The risks related to the Company’s employee benefit plans are primarily attributable to the plan assets. The Company’s plan assets are invested in a diversified portfolio, which considers the term of the plan so as to invest in assets whose expected return coincides with the estimated future payments.

Since the Mexican Tax Law limits the plan asset investment to 10% for related parties, this risk is not considered to be significant for purposes of the Company’s Mexican subsidiaries.

In Mexico, the Company’s policy of maintainingis to invest at least 30% of the trustfund assets in Mexican Federal Government instruments. ObjectiveGuidelines for the target portfolio guidelines have been established for the remaining percentage and investment decisions are made to comply with thosethese guidelines toinsofar as the extent that market conditions and available funds allow.

TheIn Brazil, the investment target is to obtain the consumer price index (inflation), plus six percent. Investment decisions are made to comply with this guideline insofar as the market conditions and available funds allow.

On May 7, 2012, the President of Venezuela amended the Organic Law for Workers (LOTTT), which establishes a minimum level of social welfare benefits to which workers have a right when their labor relationship ends for whatever reason. This benefit is computed based on the last salary received by the worker and retroactive to June 19, 1997 for any employee who joined the Company prior to that date. For employees who joined the Company after June 19, 1997, the benefit is computed based on the date on which the employee joined the Company. An actuarial computation must be performed using the projected unit credit method to determine the amount of the labor obligations that arise. As a result of the initial calculation, there was an amount for Ps. 381 to other expenses caption in the consolidated income statement reflecting past service costs during the year ended December 31, 2012 (See Note 19).

In Mexico, the amounts and types of securities of the Company andin related parties included in plan assets are as follows:

 

   2011   2010 

Debt:

    

CEMEX, S.A.B. de C.V.

   Ps. —       Ps.20  

BBVA Bancomer, S.A. de C.V.

   30     11  

Coca-Cola FEMSA

   2     2  

Grupo Industrial Bimbo, S.A. de C.V.

   2     2  

Grupo Televisa, S.A.B.

   3     —    

Grupo Financiero Banorte, S.A.B. de C.V.

   7     —    

Equity:

    

FEMSA

   58     97  

Coca-Cola FEMSA

   5     —    

Grupo Televisa, S.A.B.

   —       8  
    December 31,
2013
   December 31,
2012
 

Debt:

    

BBVA Bancomer, S.A. de C.V.

  Ps. —      Ps. 10  

Grupo Televisa, S.A.B. de C.V.

   3     3  

Grupo Financiero Banorte, S.A.B. de C.V.

   —       8  

El Puerto de Liverpool, S.A.B. de C.V.

   5     5  

Grupo Industrial Bimbo, S. A. B. de C. V.

   3     3  

Grupo Financiero Banamex, S.A.B. de C.V.

   22     21  

Teléfonos de México, S.A. de C.V.

   4     —    

Capital:

    

Fomento Económico Mexicano, S.A.B. de C.V.

   85     70  

Coca-Cola FEMSA, S.A,B. de C.V.

   19     8  

Grupo Televisa, S.A.B. de C.V.

   3     10  

Alfa, S.A.B. de C.V.

   4     5  

Grupo Aeroportuario del Sureste, S.A.B. de C.V.

   1     8  

Grupo Industrial Bimbo, S.A.B. de C.V.

   1     —    

The

In Brazil, the amounts and types of securities of the Company in related parties included in plan assets are as follows:

    December 31,
2013
   December 31,
2012
 

Brazil Portfolio

    

Debt:

    

HSBC—Sociedad de inversión Atuarial INPC (Brazil)

  Ps. 383    Ps. 485  

Capital:

    

HSBC—Sociedad de inversión Atuarial INPC (Brazil)

   114     104  

During the years ended December 31, 2013 and 2012, the Company did not make significant contributions to the plan assets and does not expect to make material contributions to the plan assets during the following fiscal year.

16.4 Amounts recognized in the consolidated income statements and the consolidated statement of comprehensive income

d)Cost for the Year:

 

   2011  2010  2009 

Pension and Retirement Plans:

    

Labor cost

  Ps. 164   Ps. 136   Ps. 136  

Interest cost

   262    219    216  

Expected return on trust assets

   (149  (94  (80

Labor cost of past services(1)

   31    30    29  

Amortization of net actuarial loss

   23    4    17  

Curtailment

   (18  —      —    
  

 

 

  

 

 

  

 

 

 
   313    295    318  
  

 

 

  

 

 

  

 

 

 

Seniority Premiums:

    

Labor cost

   30    27    25  

Interest cost

   13    13    12  

Labor cost of past services(1)

   1    1    —    

Amortization of net actuarial loss

   7    —      —    
  

 

 

  

 

 

  

 

 

 
   51    41    37  
  

 

 

  

 

 

  

 

 

 

Postretirement Medical Services:

    

Labor cost

   9    8    7  

Interest cost

   17    16    15  

Expected return on trust assets

   (4  (3  (3

Labor cost of past services(1)

   2    2    2  

Amortization of net actuarial loss

   5    4    5  

Curtailment

   (3  —      —    
  

 

 

  

 

 

  

 

 

 
   26    27    26  
  

 

 

  

 

 

  

 

 

 

Severance Indemnities:

    

Labor cost

   78    65    61  

Interest cost

   35    31    32  

Labor cost of past services(1)

   50    48    50  

Amortization of net actuarial loss

   81    93    45  
  

 

 

  

 

 

  

 

 

 
   244    237    188  
  

 

 

  

 

 

  

 

 

 
  Ps.634   Ps.600   Ps.569  
  

 

 

  

 

 

  

 

 

 

 

(1)Amortization of unrecognized net transition obligation and amortization of unrecognized prior service costs.
   Income Statement   OCI 

December 31, 2013                                

  Current
Service Cost
   Past
Service Cost
   Gain or
Loss on
Settlement
   Net Interest on
the Net
Defined
Benefit
Liability(1)
   Remeasurements
of the Net
Defined
Benefit
Liability
 

Pension and retirement plans

  Ps.220    Ps.12    Ps.(7)    Ps.164    Ps.470  

Seniority premiums

   55     —       —       22     44  

Postretirement medical services

   11     —       —       15     14  

Post-employment Venezuela

   48     —       —       67     312  
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Total

  Ps.334    Ps.12    Ps.(7)    Ps.268    Ps.840  
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

December 31, 2012                                

                    

Pension and retirement plans

  Ps.185    Ps. —      Ps.1    Ps.136    Ps.499  

Seniority premiums

   42     —       —       17     38  

Postretirement medical services

   8     —       —       14     25  

Post-employment Venezuela

   48     381     —       63     71  
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Total

  Ps.283    Ps.381    Ps.1    Ps.230    Ps.633  
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

December 31, 2011                                

                    

Pension and retirement plans

  Ps. 164    Ps.—      Ps.5    Ps. 151    Ps. 272  

Seniority premiums

   30     —       —       12     3  

Postretirement medical services

   9     —       (6)     14     1  
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Total

  Ps.203    Ps. —      Ps.(1)    Ps.177    Ps.276  
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

 

e)(1)ChangesInterest due to asset ceiling amounted to Ps. 8, Ps. 11 y Ps. 19 in the Balance of the Obligations for Employee Benefits:2013, 2012 and 2011, respectively.

   2011  2010 

Pension and Retirement Plans:

   

Initial balance

  Ps.3,298   Ps.2,612  

Labor cost

   164    136  

Interest cost

   262    219  

Curtailment

   6    129  

Actuarial loss

   88    358  

Benefits paid

   (142  (156

Acquisitions

   250    —    
  

 

 

  

 

 

 

Ending balance

   3,926    3,298  
  

 

 

  

 

 

 

Seniority Premiums:

   

Initial balance

   154    166  

Labor cost

   30    27  

Interest cost

   13    13  

Curtailment

   (1  —    

Actuarial loss (gain)

   2    (33

Benefits paid

   (19  (19

Acquisitions

   62    —    
  

 

 

  

 

 

 

Ending balance

   241    154  
  

 

 

  

 

 

 

Postretirement Medical Services:

   

Initial balance

   231    191  

Labor cost

   9    8  

Interest cost

   17    16  

Curtailment

   (6  8  

Actuarial loss

   —      21  

Benefits paid

   (15  (13
  

 

 

  

 

 

 

Ending balance

   236    231  
  

 

 

  

 

 

 
For the years ended December 31, 2013, 2012 and 2011, current service cost of Ps. 334, Ps. 283 and Ps. 203 has been included in the consolidated income statement as cost of goods sold, administration and selling expenses.

Severance Indemnities:

   

Initial balance

   553    535  

Labor cost

   78    65  

Interest cost

   35    31  

Curtailment

   —      1  

Actuarial loss

   112    74  

Benefits paid

   (155  (153

Acquisitions

   113    —    
  

 

 

  

 

 

 

Ending balance

  Ps.    736   Ps.    553  
  

 

 

  

 

 

 
Remeasurements of the net defined benefit liability recognized in other comprehensive income are as follows:

 

f)Changes in the Balance of the Trust Assets:
   December 31,
2013
  December 31,
2012
  December 31,
2011
 

Amount accumulated in other comprehensive income as of the beginning of the period, net of tax

 Ps. 469   Ps. 190   Ps. 131  

Actuarial gains and losses arising from exchange rates

  (26  (13  —    

Remeasurements during the year, net of tax

  251    20    119  

Actuarial gains and losses arising from changes in financial assumptions

  (109  281    —    

Changes in the effect of limiting a net defined benefit asset to the asset ceiling

  —      (9  (60
 

 

 

  

 

 

  

 

 

 

Amount accumulated in other comprehensive income as of the end of the period, net of tax

 Ps.585   Ps.469   Ps.190  
 

 

 

  

 

 

  

 

 

 

Remeasurements of the net defined benefit liability include the following:

 

   2011  2010 

Initial balance

  Ps. 1,544   Ps. 1,183  

Actual return on trust assets

   59    114  

Life annuities(1)

   152    264  

Benefits paid

   (12  (17

Acquisitions

   248    —    
  

 

 

  

 

 

 

Ending balance

  Ps.1,991   Ps. 1,544  
  

 

 

  

 

 

 

 

(1)

Life annuities acquired fromAllianz Mexico.

The return on plan assets, excluding amounts included in interest expense.

 

g)Variation in Health Care Assumptions:

Actuarial gains and losses arising from changes in demographic assumptions.

Actuarial gains and losses arising from changes in financial assumptions.

Changes in the effect of limiting a net defined benefit asset to the asset ceiling, excluding amounts included in interest expense.

16.5 Changes in the balance of the defined benefit obligation for post-employment

   December 31,
2013
  December 31,
2012
  December 31,
2011
 

Pension and Retirement Plans:

    

Initial balance

  Ps.4,495   Ps. 3,972   Ps. 3,297  

Current service cost

   220    185    164  

Interest expense

   311    288    263  

Settlement

   (7  1    5  

Remeasurements of the net defined benefit obligation

   (143  238    85  

Foreign exchange (gain) loss

   (60  (67  45  

Benefits paid

   (152  (154  (142

Plan ammendments

   28    —      —    

Acquisitions

   174    32    255  
  

 

 

  

 

 

  

 

 

 

Ending balance

  Ps. 4,866   Ps.4,495   Ps.3,972  
  

 

 

  

 

 

  

 

 

 

Seniority Premiums:

    

Initial balance

  Ps.324   Ps.241   Ps.154  

Current service cost

   55    42    30  

Interest expense

   24    19    12  

Curtailment

   —      (2  —    

Remeasurements of the net defined benefit obligation

   2    33    2  

Benefits paid

   (36  (23  (19

Acquisitions

   106    14    62  
  

 

 

  

 

 

  

 

 

 

Ending balance

  Ps.475   Ps.324   Ps.241  
  

 

 

  

 

 

  

 

 

 

Postretirement Medical Services:

    

Initial balance

  Ps.267   Ps.235   Ps.232  

Current service cost

   11    8    9  

Interest expense

   17    17    15  

Curtailment

   —      —      (6

Remeasurements of the net defined benefit obligation

   (11  25    —    

Benefits paid

   (17  (18  (15
  

 

 

  

 

 

  

 

 

 

Ending balance

  Ps.267   Ps.267   Ps.235  
  

 

 

  

 

 

  

 

 

 

Post-employment:

    

Initial balance

  Ps.594   Ps.—     Ps.—    

Current service cost

   48    48    —    

Past service cost

   —      381    —    

Interest expense

   67    63    —    

Remeasurements of the net defined benefit obligation

   238    108    —    

Foreign exchange (gain) loss

   (187  —      —    

Benefits paid

   (17  (6  —    
  

 

 

  

 

 

  

 

 

 

Ending balance

  Ps.743   Ps.594   Ps.—    
  

 

 

  

 

 

  

 

 

 

16.6 Changes in the balance of plan assets

   December 31,
2013
  December 31,
2012
  December 31,
2011
 

Total Plan Assets:

    

Initial balance

  Ps.2,110   Ps.1,991   Ps.1,544  

Actual return on trust assets

   29    145    53  

Foreign exchange (gain) loss

   (73  (91  6  

Life annuities

   88    29    152  

Benefits paid

   —      (12  (12

Acquisitions

   201    48    248  

Plan ammendments

   16    —      —    
  

 

 

  

 

 

  

 

 

 

Ending balance

  Ps. 2,371   Ps. 2,110   Ps. 1,991  
  

 

 

  

 

 

  

 

 

 

As a result of the Company’s investments in life annuities plan, management does not expect it will need to make material contributions to plan assets in order to meet its future obligations.

16.7 Variation in assumptions

The following table presentsCompany decided that the relevant actuarial assumptions that are subject to sensitivity and valuated through the projected unit credit method, are the discount rate, the salary increase rate and healthcare cost increase rate. The reasons for choosing these assumptions are as follows:

Discount rate: The rate that determines the value of the obligations over time.

Salary increase rate: The rate that considers the salary increase which implies an increase in the benefit payable.

Healthcare cost increase rate: The rate that considers the trends of health care costs which implies an impact toon the postretirement medical service obligations and the expenses recordedcost for the year.

The following table presents the impact in the income statement withabsolute terms of a variation of 1%0.5% on the net defined benefit liability associated with the Company’s defined benefit plans. The sensitivity of this 0.5% on the significant actuarial assumptions is based on a projected long-term discount rates to Mexico and a yield curve projections of long-term sovereign bonds:

+0.5%:

  Income Statement   OCI 

Discount rate used to calculate the

defined benefit obligation and the

net interest on the net defined

benefit liability (asset)

  Current
Service Cost
   Past
Service Cost
   Gain or
Loss on
Settlement
   Net Interest on
the Net
Defined
Benefit
Liability
(Asset)
   Remeasurements
of the Net
Defined

Benefit
Liability (Asset)
 

Pension and retirement plans

  Ps. 208    Ps. 11    Ps. (7)    Ps. 148    Ps. 203  

Seniority premiums

   52     —       —       22     19  

Postretirement medical services

   10     —       —       15     (1)  

Post-employment

   44     —       —       64     255  
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Total

  Ps.314    Ps.11    Ps.(7)    Ps.249    Ps.476  
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Expected salary increase

                    

Pension and retirement plans

  Ps.231    Ps.12    Ps.(7)    Ps.165    Ps.557  

Seniority premiums

   59     —       —       23     66  

Postretirement medical services

   11     —       —       16     14  

Post-employment

   56     —       —       76     413  
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Total

  Ps.357    Ps.12    Ps.(7)    Ps.280    Ps. 1,050  
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Assumed rate of increase in healthcare costs

                    

Postretirement medical services

  Ps.10    Ps. —      Ps. —      Ps.16    Ps.34  
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

-0.5%:

        

Discount rate used to calculate the

defined benefit obligation and the

net interest on the net defined

benefit liability (asset)

                    

Pension and retirement plans

  Ps. 234    Ps. 13    Ps.(7)    Ps. 159    Ps. 640  

Seniority premiums

   59     —       —       21     74  

Postretirement medical services

   12     —       —       15     34  

Post-employment

   52     —       —       72     384  
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Total

  Ps.357    Ps.13    Ps.(7)    Ps.267    Ps. 1,132  
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Expected salary increase

                    

Pension and retirement plans

  Ps.211    Ps.11    Ps.(7)    Ps.144    Ps.240  

Seniority premiums

   52     —       —       21     27  

Postretirement medical services

   11     —       —       15     14  

Post-employment

   42     —       —       57     232  
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Total

  Ps.316    Ps.11    Ps.(7)    Ps.237    Ps.513  
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Assumed rate of increase in healthcare costs

                    

Postretirement medical services

  Ps.10    Ps. —      Ps. —      Ps.15    Ps.(2)  
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

16.8 Employee benefits expense

For the years ended December 31, 2013, 2012 and 2011, employee benefits expenses recognized in the assumed health care cost trend rates.consolidated income statements are as follows:

 

   Impact of Changes: 
   +1%   -1% 

Postretirement medical services obligation

  Ps. 38    Ps. (24

Cost for the year

   5     (2

   2013   2012   2011 

Wages and salaries

  Ps.36,995    Ps.31,561    Ps.27,249  

Social security costs

   5,741     3,874     3,189  

Employee profit sharing

   1,936     1,650     1,237  

Post employment benefits

   607     514     379  

Post employment benefits recognized in other expenses (Note 19)

   —       381     —    

Share-based payments

   306     275     253  

Termination benefits

   480     541     411  
  

 

 

   

 

 

   

 

 

 
  Ps. 46,065    Ps. 38,796    Ps. 32,718  
  

 

 

   

 

 

   

 

 

 

Note 16.17. Bonus ProgramPrograms

17.1 Quantitative and qualitative objectives

The bonus program for executives is based on complying with certain goals established annually by management, which include quantitative and qualitative objectives, and special projects.

The quantitative objectives represent approximately 50% of the bonus, and are based on the Economic Value Added (“EVA”) methodology. The objective established for the executives at each entity is based on a combination of the EVA generated per entity and the EVA generated by the Company, calculated at approximately 70% and 30%, respectively. The qualitative objectives and special projects represent the remaining 50% of the annual bonus and are based on the critical success factors established at the beginning of the year for each executive.

In addition,The bonus amount is determined based on each eligible participant’s level of responsibility and based on the Company provides a defined contribution planEVA generated by the applicable business unit the employee works for. This formula is established by considering the level of shareresponsibility within the organization, the employees’ evaluation and competitive compensation in the market. The bonus is granted to certain key executives, consisting ofthe eligible employee on an annual basis and after withholding applicable taxes. The Company contributes the individual employee’s special bonus (after taxes) in cash bonusto the Administrative Trust (which is controlled and consolidated by FEMSA), who then uses the funds to purchase FEMSA or Coca-Cola FEMSA shares (as instructed by the Administrative Trust’s Technical Committee), which are then allocated to such employee.

17.2 Share-based payment bonus plan

The Company has implemented a stock incentive plan for the benefit of its senior executives. As discussed above, this plan uses as its main evaluation metric the Economic Value Added, or EVA. Under the EVA stock incentive plan, eligible employees are entitled to receive a special annual bonus (fixed amount), to be paid in shares of FEMSA or Coca-Cola FEMSA, as applicable or stock options (the plan considers providing stock options to employees; however, since inception only shares of FEMSA or Coca-Cola FEMSA have been granted).

The plan is managed by FEMSA’s chief executive officer (CEO), with the support of the board of directors, together with the CEO of the respective sub-holding company. FEMSA’s Board of Directors is responsible for approving the plan’s structure, and the annual amount of the bonus. Each year, FEMSA’s CEO in conjunction with the Evaluation and Compensation Committee of the board of directors and the CEO of the respective sub-holding company determine the employees eligible to participate in the plan and the bonus formula to determine the number of shares to be received, which vest ratably over a six year period. On such date, the Company and the eligible employee agree to the share-based payment arrangement, being when it and the counterparty have a shared understanding of the terms and conditions of the arrangement. FEMSA accounts for its share-based payment bonus plan as an equity-settled share based payment transaction as it will ultimately settle its obligations with its employees by issuing its own shares or options, based onthose of its subsidiary Coca-Cola FEMSA.

The Administrative Trust tracks the executive’s responsibilityindividual employees’ account balance. FEMSA created the Administrative Trust with the objective of administering the purchase of FEMSA and Coca-Cola FEMSA shares by each of its subsidiaries with eligible executives participating in the organization, their business’ EVA result achieved, and their individual performance.stock incentive plan. The acquired shares or optionsAdministrative Trust’s objectives are deposited in a trust, and the executives may access them one year after they are vested at 20% per year. The 50% of Coca-Cola FEMSA’s annual executive bonus is to be used to purchaseacquire FEMSA shares, or options and the remaining 50% to purchaseshares of Coca-Cola FEMSA shares or options. As of December 31, 2011, 2010 and 2009, no options have been granted to employees undermanage the plan.

As of April 30, 2010, the trust linked to FEMSA Cerveza executives was liquidated; as a result 230,642 of FEMSA UBD shares and 27,339 of KOF L shares granted to the individual employees based on instructions set forth by the Technical Committee. Once the shares are acquired following the Technical Committee’s instructions, the Administrative Trust assigns to each participant their respective rights. As the trust is controlled and therefore consolidated by FEMSA, Cerveza executives were vestedshares purchased in the market and held within the Administrative Trust are presented as parttreasury stock (as it relates to FEMSA’s

shares) or as a reduction of the share exchangenoncontrolling interest (as it relates to Coca-Cola FEMSA’s shares) in the consolidated statement of FEMSA Cerveza.

changes in equity, on the line issuance (repurchase) of shares associated with share-based payment plans. Should an employee leave prior to their shares vesting, they would lose the rights to such shares, which would then remain within the Administrative Trust and be able to be reallocated to other eligible employees as determined by the Company. The incentive plan target is expressed in months of salary, and the final amount payable is computed based on a percentage of compliance with the goals established every year. The bonuses are recorded in income from operations and are paid in cash the following year. DuringFor the years ended December 31, 2013, 2012 and 2011, 2010 and 2009, the bonuscompensation expense recorded in the consolidated income statement amounted to Ps. 1,241306, Ps. 1,016275 and Ps. 1,210,253, respectively.

All shares held in trustthe Administrative Trust are considered outstanding for diluted earnings per share purposes and dividends on shares held by the truststrust are charged to retained earnings.

As of December 31, 20112013 and 2010,2012, the number of shares held by the trust associated with the Company’s share based payment plans is as follows:

 

  Number of Shares   Number of Shares 
FEMSA UBD KOF L  FEMSA UBD KOFL 
2011 2010 2011 2010  2013 2012 2013 2012 

Beginning balance

   10,197,507    10,514,672    3,049,376    3,035,008     8,416,027    9,400,083    2,421,876    2,714,552  
  

 

  

 

  

 

  

 

 

Shares granted to executives

   2,438,590    3,700,050    651,870    989,500  
  

 

  

 

  

 

  

 

 

Shares released from trust to executives upon vesting

   (3,236,014  (3,863,904  (986,694  (975,132
  

 

  

 

  

 

  

 

 

Shares acquired by the Administrative Trust and granted to employees

   2,285,948    2,390,815    407,487    749,830  

Shares released from Administrative trust to employees upon vesting

   (3,700,547  (3,374,871  (1,049,299  (1,042,506

Forfeitures

   —      (153,311  —      —       —      —      —      —    
  

 

  

 

  

 

  

 

   

 

  

 

  

 

  

 

 

Ending balance

 �� 9,400,083    10,197,507    2,714,552    3,049,376     7,001,428    8,416,027    1,780,064    2,421,876  
  

 

  

 

  

 

  

 

   

 

  

 

  

 

  

 

 

The fair value of the shares held by the trust as of the end of December 31, 20112013 and 20102012 was Ps. 1,2971,166 and Ps. 857,1,552, respectively, based on quoted market prices of those dates.

Note 17.18. Bank Loans and Notes PayablePayables

 

 At December 31,(1)      At December 31, (1) 2019 and Carrying
Value at
December 31,
 Fair Value at
December 31,
 Carrying
Value at
December 31,
 
(in millions of Mexican pesos) 2012 2013 2014 2015 2016 2017 and
Thereafter
 2011 Fair
Value
 2010(1)  2014 2015 2016 2017 2018 Thereafter 2013 2013 2012 (1) 

Short-term debt:

                  

Fixed rate debt:

                  

Argentine pesos

                  

Bank loans

 Ps.325   Ps.—     Ps.—     Ps.—     Ps.—     Ps.—     Ps.325   Ps.317   Ps.506   Ps. 495   Ps. —     Ps. —     Ps. —     Ps.—     Ps.—     Ps.495   Ps.489   Ps.291  

Interest rate

  14.9%         14.9%     15.3%    25.4  —      —      —      —      —      25.4  25.4  19.2

Mexican pesos

         

Capital leases

  18    —      —      —      —      —      18    18    —    

Variable rate debt:

         

Brazilian Reais

         

Bank loans

  34    —      —      —      —      —      34    34    19  

Interest rate

  6.9%         6.9%     0.0%    9.7  —      —      —      —      —      9.7  9.7  8.1

Variable rate debt:

         

Colombian pesos

         

Bank loans

  295    —      —      —      —      —      295    295    1,072  

U.S. dollars (bank loans)

  —      —      —      —      —      —      —      —      3,903  

Interest rate

  6.8%         6.8%     4.4%    —      —      —      —      —      —      —      —      0.6
 

 

  

 

  

 

  

 

  

 

  

 

  

 

  

 

  

 

  

 

  

 

  

 

  

 

  

 

  

 

  

 

  

 

  

 

 

Total short-term debt

 Ps.638   Ps.—     Ps.—     Ps.—     Ps.—     Ps.—     Ps.638   Ps.630   Ps.1,578   Ps.529   Ps.—     Ps.—     Ps.—     Ps.—     Ps.—     Ps.529   Ps.523   Ps. 4,213  
 

 

  

 

  

 

  

 

  

 

  

 

  

 

  

 

  

 

  

 

  

 

  

 

  

 

  

 

  

 

  

 

  

 

  

 

 

Long-term debt:

                  

Fixed rate debt:

                  

Argentine pesos

         

U.S. dollars

         

Senior notes

 Ps.—     Ps.—     Ps.—     Ps.—     Ps. 13,022   Ps.21,250   Ps.34,272   Ps.35,327   Ps.6,458  

Interest rate

  —      —      —      —      2.4  4.4  3.7  3.7  4.6

Senior note (FEMSA USD 2023)

  —      —      —      —      —      3,736    3,736    3,486    —    

Interest rate

  —      —      —      —      —      2.9  2.9  2.9  —    

Senior note (FEMSA USD 2043)

  —      —      —      —      —      8,377    8,377    7,566    —    

Interest rate

  —      —      —      —      —      4.4  4.4  4.4  —    

Bank loans

  514    81    —      —      —      —      595    570    684    97    26    —      —      —      —      123    125    —    

Interest rate

  16.4%    15.7%        16.3%     16.5%  

Brazilian reais

         

Bank loans

  5    10    10    10    10    36    81    87    81  

Interest rate

  4.5%    4.5%    4.5%    4.5%    4.5%    4.5%    4.5%     4.5%  

Capital leases

  4    5    5    4    —      —      18     21  

Interest rate

  4.5%    4.5%    4.5%    4.5%      4.5%     4.5%  

U.S. dollars

         

Yankee Bond

  —      —      —      —      —      6,990    6,990    7,737    6,179  

Interest rate

       4.6%    4.6%     4.6%  

Capital leases

  —      —      —      —      —      —      —      —      4  

Interest rate

          3.8%    3.8  3.8  —      —      —      —      3.8  3.8  —    

Mexican pesos

                  

Units of investment (UDIs)

  —      —      —      —      —      3,337    3,337    3,337    3,193    —      —      —      3,630    —      —      3,630    3,630    3,567  

Interest rate

       4.2%    4.2%     4.2%    —      —      —      4.2  —      —      4.2  4.2  4.2

Domestic senior notes

  —      —      —      —      —      2,500    2,500    2,631    —      —      —      —      —      —      9,987    9,987    9,427    2,495  

Interest rate

       8.3%    8.3%     0.0%    —      —      —      —      —      6.2  6.2  6.2  8.3
 

 

  

 

  

 

  

 

  

 

  

 

  

 

  

 

  

 

 

Subtotal

 Ps.523   Ps.96   Ps.15   Ps.14   Ps.10   Ps.12,863   Ps.13,521   Ps.14,362   Ps.10,162  
 

 

  

 

  

 

  

 

  

 

  

 

  

 

  

 

  

 

 

Variable rate debt:

         

U.S. dollars

         

Brazilian reais

         

Bank loans

  42    209    —      —      —      —      251    251    222    66    72    65    63    29    42    337    311    119  

Interest rate

  0.7%    0.7%        0.7%     0.6%    3.2  2.9  3.0  3.0  3.4  3.1  3.1  3.1  3.8

Mexican pesos

         

Domestic senior notes

  3,000    3,500    —      —      2,500    —      9,000    8,981    8,000  

Interest rate

  4.7%    4.8%      4.9%     4.8%     4.8%  

Bank loans

  67    266    1,392    2,825    —      —      4,550    4,456    4,550  

Finance leases

  242    216    184    157    84    82    965    817    11  

Interest rate

  5.0%    5.0%    5.0%    5.0%      5.0%     5.1%    4.7  4.7  4.6  4.6  4.6  4.6  4.6  4.6  4.5

Argentine pesos

                  

Bank loans

  130    —      —      —      —      —      130    116    —      259    71    28    —      —      —      358    327    529  

Interest rate

  27.3%         27.3%      21.8  16.8  15.3  —      —      —      20.3  20.3  19.9

Brazilian reais

         

Capital leases

  33    39    43    48    30    —      193    193    —    

Interest rate

  11.0%    11.0%    11.0%    11.0%    11.0%     11.0%    

Colombian pesos

         

Bank loans

  935    —      —      —      —      —      935    929    994  

Interest rate

  6.1%         6.1%     4.7%  

Capital leases

  205    181    —      —      —      —      386    384    —    

Interest rate

  7.1%    6.6%        6.9%    
 

 

  

 

  

 

  

 

  

 

  

 

  

 

  

 

  

 

  

 

  

 

  

 

  

 

  

 

  

 

  

 

  

 

  

 

 

Subtotal

  4,412    4,195    1,435    2,873    2,530    —      15,445    15,310    13,766   Ps. 664   Ps. 385   Ps. 277   Ps. 3,850   Ps. 13,135   Ps. 43,474   Ps. 61,785   Ps. 61,016   Ps. 13,179  
 

 

  

 

  

 

  

 

  

 

  

 

  

 

  

 

  

 

  

 

  

 

  

 

  

 

  

 

  

 

  

 

  

 

  

 

 

Total long-term debt

 Ps.4,935   Ps.4,291   Ps.1,450   Ps.2,887   Ps.2,540   Ps.12,863   Ps.28,966   Ps.29,672   Ps.23,928  
        (4,935   (1,725
       

 

   

 

 
       Ps.24,031    Ps.22,203  
       

 

   

 

 

 

(1)All interest rates shown in this table are weighted average contractual annual rates.

Derivative Financial Instruments(1)

  2012   2013   2014   2015   2016   2017 and
Thereafter
   2011   2010 
   (notional amounts in millions of Mexican pesos) 

Cross currency swaps:

                

Units of investments to Mexican pesos and variable rate:

   —       —       —       —       —       2,500     2,500     2,500  

Interest pay rate

             4.6%     4.6%     4.7%  

Interest receive rate

             4.2%     4.2%     4.2%  
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Interest rate swap:(2)

                

Mexican pesos

                

Variable to fixed rate:

   1,600     2,500     575     1,963         6,638     5,260  

Interest pay rate

   8.1%     8.1%     8.4%     8.6%         8.3%     8.1%  

Interest receive rate

   4.7%     4.7%     5.0%     5.0%         4.9%     4.9%  
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 
  At December 31,(1)  

2019 and

  

Carrying
Value at
December 31,

  

Fair
Value at
December 31,

  

Carrying
Value at
December 31,

 
(in millions of Mexican pesos) 2014  2015  2016  2017  2018  Thereafter  2013  2013  2012(1) 

Variable rate debt:

         

U.S. dollars

         

Bank loans

 Ps.—     Ps.—     Ps.1,566   Ps.—     Ps.4,277   Ps.—     Ps.5,843   Ps.5,897   Ps .7,990  

Interest rate

  —      —      1.1  —      0.8  —      0.9  0.9  0.9

Mexican pesos

         

Domestic senior notes

  —      —      2,517    —      —      —      2,517    2,500    6,011  

Interest rate

  —      —      3.9  —      —      —      3.9  3.9  5.0

Bank loans

  1,368    2,764    —      —      —      —      4,132    4,205    4,380  

Interest rate

  4.0  4.0  —      —      —      —      4.0  4.0  5.1

Argentine pesos

         

Bank loans

  180    —      —      —      —      —      180    179    106  

Interest rate

  25.7  —      —      —      —      —      25.7  25.7  22.9

Brazilian reais

         

Bank loans

  138    18    11    —      —      —      167    167    106  

Interest rate

  11.3  11.3  11.3  —      —      —      11.3  11.3  8.9

Finance leases

  35    39    26    —      —      —      100    100    149  

Interest rate

  10.0  10.0  10.0  —      —      —      10.0  10.0  10.5

Colombian pesos

         

Bank loans

  913    582    —      —      —      —      1,495    1,490    1,023  

Interest rate

  5.6  5.7  —      —      —      —      5.7  5.7  6.8

Finance leases

  —      —      —      —      —      —      —      —      185  

Interest rate

  —      —      —      —      —      —      —      —      6.8
 

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

 

Subtotal

 Ps.2,634   Ps.3,403   Ps.4,120   Ps.—     Ps.4,277   Ps.—     Ps.14,434   Ps. 14,538   Ps.19,950  
 

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

 

Total long-term debt

 Ps. 3,298   Ps. 3,788   Ps. 4,397   Ps. 3,850   Ps. 17,412   Ps. 43,474   Ps. 76,219   Ps.75,554   Ps.33,129  

Current portion of long term debt

        (3,298   (4,489
       

 

 

   

 

 

 
       Ps.72,921    Ps. 28,640  
       

 

 

   

 

 

 

 

(1)    All interest rates shown in this table are weighted average contractual annual rates.

       

Hedging Derivative Financial Instruments(1)

 2014  2015  2016  2017  2018  2019 and
Thereafter
  2013  2012 
  (notional amounts in millions of Mexican pesos) 

Cross currency swaps:

        

Units of investments to Mexican pesos and variable rate:

        

Fixed to variable

 Ps. —     Ps. —      Ps.   Ps. 2,500   Ps. —     Ps. —     Ps. 2,500   Ps. 2,500  

Interest pay rate

  —      —      —      4.1  —      —      4.1  4.7

Interest receive rate

  —      —      —      4.2  —      —      4.2  4.2

U.S. dollars to Mexican pesos:

        

Fixed to variable

  —      —      —      —      —      11,403    11,403    —    

Interest pay rate

  —      —      —      —      —      5.1  5.1  —    

Interest receive rate

  —      —      —      —      —      4.0  4.0  —    

Variable to variable

  —      —      —      —      —      —      —      2,553  

Interest pay rate

  —      —      —      —      —      —      —      3.7

Interest receive rate

  —      —      —      —      —      —      —      1.4

Fixed to fixed

  1,308    —      —      —      —      1,267    2,575    —    

Interest pay rate

  8.7  —      —      —      —      5.7  7.2  —    

Interest receive rate

  4.6  —      —      —      —      2.9  3.8  —    

U.S. dollars to Brazilian reais:

        

Fixed to variable

  50    83    —      —      5,884    —      6,017    —    

Interest pay rate

  12.1  12.0  —      —      9.5  —      9.5  —    

Interest receive rate

  3.6  3.9  —      —      2.7  —      2.7  —    

Variable to variable

  —      —      —      —      18,046    —      18,046    —    

Interest pay rate

  —      —      —      —      9.5  —      9.5  —    

Interest receive rate

  —      —      —      —      1.5  —      1.5  —    

Interest rate swap:

        

Mexican pesos

        

Variable to fixed rate:

  575    1,963    —      —      —      —      2,538    6,325  

Interest pay rate

  8.4  8.6  —      —      —      —      8.6  8.4

Interest receive rate

  4.0  4.0  —      —      —      —      4.0  5.0
 

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

 

 

(1)All interest rates shown in this table are weighted average contractual annual rates.
(2)Does not include forwards starting swaps with a notional amount of Ps. 1,312 and a fair value loss of Ps. 43. These contracts will become effective in 2012 and mature in 2013.

For the years ended December 31, 2013, 2012 and 2011, the interest expense is comprised as follows:

   2013  2012  2011 

Interest on debts and borrowings

  Ps. 3,055   Ps. 2,029   Ps. 2,083  

Finance charges payable under capitalized interest

   (59  (38  (185

Finance charges for employee benefits

   268    230    177  

Derivative instruments

   825    142    111  

Finance operating charges

   225    98    103  

Finance charges payable under finance leases

   17    45    13  
  

 

 

  

 

 

  

 

 

 
  Ps.4,331   Ps.2,506   Ps.2,302  
  

 

 

  

 

 

  

 

 

 

On May 7, 2013, the Company issued long-term debt on the NYSE in the amount of $1,000, which was made up of senior notes of $300 with a maturity of 10 years and a fixed interest rate of 2.875%; and senior notes of $700 with a maturity of 30 years and a fixed interest rate of 4.375%. After the issuance, the Company contracted cross-currency swaps to reduce its exposure to risk of exchange rate and interest rate fluctuations associated with this issuance, see Note 20.

In November 2013, Coca-Cola FEMSA issued U.S.$1,000 in aggregate principal amount of 2.375% Senior Notes due 2018, U.S.$750 in aggregate principal amount of 3.875% Senior Notes due 2023 and U.S.$400 in aggregate principal amount of 5.250% Senior Notes due 2043, in an SEC registered offering. These notes are guaranteed by its subsidiaries: Propimex, S. de R.L. de C.V., Comercializadora La Pureza de Bebidas, S. de R.L. de C.V., Controladora Interamericana de Bebidas, S. de R.L. de C.V., Grupo Embotellador Cimsa, S. de R.L. de C.V., Refrescos Victoria del Centro, S. de R.L. de C.V., Servicios Integrados Inmuebles del Golfo, S. de R.L. de C.V. and Yoli de Acapulco, S.A. de C.V. (the “Guarantors”).

On December 4, 2007, the Company obtained the approval from the National Banking and Securities Commission (Comisión Nacional Bancaria y de Valores or “CNBV”) for the issuance of long-term domestic senior notes (“Certificados Bursátiles”) in the amount of Ps. 10,000 (nominal amount) or its equivalent in investment units. As of December 31, 2011,2013, the Company has issued the following domestic senior notes: i) on December 7, 2007, the Company issued domestic senior notes composed of Ps. 3,500 (nominal amount) with a maturity date on November 29, 2013 and a floating interest rate;rate, which was paid at maturity; ii) on December 7, 2007, the Company issued domestic senior notes in the amount of 637,587,000 investment units (Ps. 2,500 nominal amount), with a maturity date on November 24, 2017 and a fixed interest rate, iii) on May 26, 2008, the Company issued domestic senior notes composed of Ps. 1,500 (nominal amount), with a maturity date on May 23, 2011 and a floating interest rate, which was paid at maturity.

Additionally,

Coca-Cola FEMSA has the following domestic senior notes:bonds: a) issued inregistered with the Mexican stock exchange: i) Ps. 3,0002,500 (nominal amount) with a maturity date in 20122016 and a variable interest rate, ii) Ps. 2,500 (nominal amount) with a maturity date in 20162021 and a variablefixed interest rate of 8.3% and iii) Ps. 2,5007,500 (nominal amount) with a maturity date in 20212023 and fixed interest rate of 8.3%5.5%; b) issued inregistered with the NYSE a Yankee BondSEC : i) Senior notes of $500 with interest at a fixed rate of 4.6% and maturity date on February 15, 2020.2020, ii) Senior notes of $1,000 with interest at a fixed rate of 2.4% and maturity date on November 26, 2018, iii) Senior notes of $750 with interest at a fixed rate of 3.9% and maturity date on November 26, 2023 and iv) Senior notes of $400 with interest at a fixed rate of 5.3% and maturity date on November 26, 2043 which are guaranteed by the Guarantors.

During 2013, Coca-Cola FEMSA contracted and prepaid in part the following Bank loans denominated in dollars: i) $500 (nominal amount) with a maturity date in 2016 and variable interest rate and prepaid $380 (nominal amount) in November 2013, the outstanding amount of this loan is $120 (nominal amount) and ii) $1,500 (nominal amount) with a maturity date in 2018 and variable interest rate and prepaid $1,170 (nominal amount) in November 2013, the outstanding amount of this loan is $330 (nominal amount). In December 2013, Coca-Cola FEMSA prepaid in full outstanding Bank loans denominated in dollars for a total amount of $600 (nominal amount).

The Company has financing from different institutions under agreements that stipulate different restrictions and covenants, which mainly consist of maximum levels of leverage and capitalization as well as minimum consolidated net worth and debt and interest coverage ratios. As of the date of these consolidated financial statements, the Company was in compliance with all restrictions and covenants contained in its financing agreements.

Note 18.19. Other Income and Expenses Net

 

   2011  2010  2009 

Employee profit sharing (see Note 4 R)

  Ps.1,237   Ps. 785   Ps. 1,020  

Gain on sale of shares (see Note 5 B)

   (1  (1,554  (35

Brazil tax amnesty (see Note 23 A)

   —      (179  (311

Vacation provision

   —      —      333  

Disposal of long-lived assets(1)

   703    9    129  

Severance payments associated with an ongoing benefit

   226    583    127  

(Gain) loss on sale of long-lived assets

   (9  215    177  

Donations

   200    195    116  

Contingencies

   146    104    152  

Security taxes from Colombia

   197    29    25  

Other

   218    95    144  
  

 

 

  

 

 

  

 

 

 

Total

  Ps.2,917   Ps.282   Ps.1,877  
  

 

 

  

 

 

  

 

 

 
   2013   2012   2011 

Gain on sale of shares (see Note 4)

  Ps.—      Ps.1,215    Ps.—    

Gain on sale of long-lived assets

   41     132     95  

Gain on sale of other assets

   170     38     8  

Sale of waste material

   43     43     40  

Write off-contingencies

   120     76     80  

Others

   277     241     158  
  

 

 

   

 

 

   

 

 

 

Other income

  Ps.651    Ps.1,745    Ps.381  
  

 

 

   

 

 

   

 

 

 

Contingencies associated with prior acquisitions or disposals

   385     213     226  

Impairment of non current assets

   —       384     146  

Disposal of long-lived assets (1)

   122     133     656  

Foreign Exchange

   99     40     11  

Securities taxes from Colombia

   51     40     197  

Severance payments

   190     349     256  

Donations (2)

   119     200     200  

Legal fees and other expenses from past acquisitions

   110     —       40  

Effect of new labor law (LOTTT) (see Note 16) (3)

   —       381     —    

Other

   363     233     340  
  

 

 

   

 

 

   

 

 

 

Other expenses

  Ps. 1,439    Ps. 1,973    Ps. 2,072  
  

 

 

   

 

 

   

 

 

 

 

(1)Charges related to fixed assets retirement from ordinary operations and other long-lived assets.
(2)In 2012 are included the gain on the sale of 45% interest held by FEMSA in the parent companies of the Mareña Renovables Wind Power Farm (see Note 10) offsetting to the donation made to Fundación FEMSA, A. C. (see Note 14).
(3)This amount relates to the past service cost related to post-employment by Ps. 381 as a result of the effect of the change in LOTTT and it is included in the consolidated income statement under the “Other expenses” caption.

Note 19. 20. Financial Instruments

Fair Value of Financial Instruments

The Company uses a three level fair value hierarchy to prioritize the inputs used to measure fair value. The three levels of inputs are described as follows:

Level 1:quoted prices (unadjusted) in active markets for identical assets or liabilities that the reporting entity has the ability to access at the measurement date.

Level 2:inputs other than quoted prices included within level 1 that are observable for the asset or liability, either directly or indirectly.

Level 3:are unobservable inputs for the asset or liability. Unobservable inputs shall be used to measure fair value to the extent that observable inputs are not available, thereby allowing for situations in which there is little, if any, market activity for the asset or liability at the measurement date.

The Company measures the fair value of its financial assets and liabilities classified as level 2 applying the income approach method, which estimates the fair value based on expected cash flows discounted to net present value. The following table summarizes the Company’s financial assets and liabilities measured at fair value, as of December 31, 20112013 and 2010:2012:

 

   2011   2010 
   Level 1   Level 2   Level 1   Level 2 

Cash equivalents

  Ps.17,908      Ps.19,770    

Available-for-sale investments

   330       66    

Pension plan trust assets

   1,991       1,544    

Derivative financial instruments (asset)

    Ps.1,361      Ps.732  

Derivative financial instruments (liability)

     634       694  
   December 31, 2013   December 31, 2012 
   Level 1   Level 2   Level 1   Level 2 

Available-for-sale investments

       12    

Derivative financial instrument (current asset)

   2     26       106  

Derivative financial instrument (non-current asset)

     1,472       1,144  

Derivative financial instrument (current liability)

   272     75     200     79  

Derivative financial instrument (non-current liability)

     1,526       212  

The Company does not use inputs classified as level 3 for fair value measurement.20.1 Total debt

a)Total Debt:

The fair value of long-term debtbank and syndicated loans is determinedcalculated based on the discounted value of contractual cash flows in whichwhereby the discount rate is estimated using rates currently offered for debt of similar amounts and maturities.maturities, which is considered to be level 2 in the fair value hierarchy. The fair value of notesthe Company’s publicly traded debt is based on quoted market prices.prices as of December 31, 2013 and 2012, which is considered to be level 1 in the fair value hierarchy.

 

  2011   2010   2013   2012 

Carrying value

  Ps.29,604    Ps.25,506    Ps. 76,748    Ps. 37,342  

Fair value

   30,302     25,451     76,077     38,456  

20.2 Interest rate swaps

b)Interest Rate Swaps:

The Company uses interest rate swaps to offset the interest rate risk associated with its borrowings, pursuant to which it pays amounts based on a fixed rate and receives amounts based on a floating rate. These instruments have been designated as cash flow hedges and are recognized in the consolidated balance sheetstatement of financial position at their estimated fair value and have been designated as a cash flows hedge.value. The estimated fair value is based onestimated using formal technical models. The valuation method involves discounting to present value the expected cash flows of interest, calculated from the rate curve of the cash flow currency, and expresses the net result in the reporting currency. Changes in fair value wereare recorded in cumulative other comprehensive income, net of taxes until such time as the hedged amount is recorded in earnings.the consolidated income statements.

At December 31, 2011,2013, the Company has the following outstanding interest rate swap agreements:

 

Maturity Date

  Notional
Amount
   Fair  Value
Asset
(Liability)
   Notional
Amount
   Fair Value Liability
December 31,
2013
 Fair Value Asset
December 31,
2013
 

2012

  Ps.1,600    Ps.(12

2013

   3,812     (181

2014

   575     (43  Ps. 575     Ps. (18  Ps. —    

2015

   1,963     (184   1,963     (122  —    

At December 31, 2012 the Company has the following outstanding interest rate swap agreements:

Maturity Date

  Notional
Amount
   Fair Value Liability
December 31,
2012
  Fair Value Asset
December 31,
2012
 

2013

   Ps. 3,787     Ps. (82  5  

2014

   575     (33  2  

2015

   1,963     (160  5  

A portion of certain interest rate swaps do not meet the hedging criteria for accounting purposes;hedge accounting; consequently, changes in the estimated fair value of the ineffective portionthese portions were recorded inwithin the consolidated results as part ofincome statements under the comprehensive financing result.caption “market value gain (loss) on financial instruments.”

The net effect of expired contracts that met hedging criteria istreated as hedges are recognized as interest expense as part ofwithin the comprehensive financing result.

consolidated income statements.

c)Forward Agreements to Purchase Foreign Currency:
20.3 Forward agreements to purchase foreign currency

The Company entershas entered into forward agreements to reduce its exposure to the risk of exchange rate fluctuations between the Mexican peso and other currencies. Foreign exchange forward contracts measured at fair value are designated hedging instruments in cash flow hedges of forecast inflows in Euros and forecast purchases of raw materials in U.S. dollars. These forecast transactions are highly probable.

These instruments have been designated as cash flow hedges and are recognized in the consolidated balance sheetstatement of financial position at their estimated fair value which is determined based on prevailing market exchange rates to endterminate the contracts at the end of the period. For contracts that meet hedging criteria,The price agreed in the changesinstrument is compared to the current price of the market forward currency and is discounted to present value of the rate curve of the relevant currency. Changes in the fair value of these forwards are recorded inas part of cumulative other comprehensive income, prior to expiration.net of taxes. Net gain/loss on expired contracts is recognized as part of cost of goods sold when the raw material is included in sale transaction, and as a part of foreign exchange.exchange when the inflow in Euros are received.

Net changes in the fair value of forward agreements that do not meet hedging criteria for hedge accounting purposes are recorded in the consolidated results as part ofincome statements under the comprehensive financing result. The net effect of expired contracts that do not meet hedging criteria for accounting purposes is recognized as a marketcaption “market value gain (loss) on ineffective portion of derivative financial instruments.

At December 31, 2013, the Company had the following outstanding forward agreements to purchase foreign currency:

 

d)Options to Purchase Foreign Currency:

Maturity Date

  Notional
Amount
   Fair Value Liability
December 31,
2013
  Fair Value Asset
December 31,
2013
 

2014

   Ps. 3,002     Ps. (17  Ps. —    

2015

   614     —      1  

At December 31, 2012, the Company had the following outstanding forward agreements to purchase foreign currency:

Maturity Date

  Notional
Amount
   Fair Value Asset
December 31,
2012
 

2013

  Ps. 2,803     Ps. 36  

20.4 Options to purchase foreign currency

The Company has entered into a collar strategy to reduce its exposure to the risk of exchange rate fluctuations. A collar is a strategy that limits the exposure to the risk of exchange rate fluctuations in a similar way as a forward agreement.

These instruments have been designated as cash flow hedges and are recognized in the consolidated balance sheetstatement of financial position at their estimated fair value which is determined based on prevailing market exchange rates to terminate the contracts at the end of the period. They are valued based on the Black & Scholes model, doing a split in the intrinsic and extrinsic value. Changes in the fair value of these options, corresponding to the intrinsic value are initially recorded as part of cumulative other comprehensive income.income, net of taxes. Changes in the fair value, corresponding to the intrinsicextrinsic value are recorded in the consolidated income statementstatements under the caption “market value gain/lossgain (loss) on the ineffective portion of derivative financial instruments,” as part of the consolidated results.net income. Net gain/lossgain (loss) on expired contracts is recognized as part of cost of goods sold when the related raw material is affecting the cost of good sold.

At December 31, 2013, the Company had no outstanding collars to purchase foreign currency (composed of a call and a put option with different strike levels with the same notional amount and maturity).

At December 31, 2012, the Company had the following outstanding collars to purchase foreign currency (composed of a call and a put option with different strike levels with the same notional amount and maturity):

 

e)Cross Currency Swaps:

Maturity Date

  Notional
Amount
   Fair Value Asset
December 31,
2012
 

2013

  Ps. 982     Ps. 47  

20.5 Cross-currency swaps

The Company enters into cross currencyhas contracted for a number of cross-currency swaps to reduce its exposure to risks of exchange rate and interest rate fluctuations associated with its borrowings denominated in U.S. dollars and other foreign currencies. Cross-Currency swaps contracts are designated as hedging instruments through which the Company changes the debt profile to its functional currency to reduce exchange exposure.

These instruments are recognized in the consolidated balance sheetstatement of financial position at their estimated fair value which is estimated based onusing formal technical models. The valuation method involves discounting to present value the expected cash flows of interest, calculated from the rate curve of the cash foreign currency, and expresses the net result in the reporting currency. These contracts are designated as financial instuments at fair value hedges.valuethrough profit or loss. The fair valuevalues changes related to those cross currency swaps are recorded as part ofunder the ineffective portion of derivativecaption “market value gain (loss) on financial instruments, net of changes related to the long-term liability.liability, within the consolidated income statements.

Net

The Company has cross-currency contracts designated as cash flow hedges and are recognized in the consolidated statement of financial position at their estimated fair value. Changes in fair value are recorded in cumulative other comprehensive income, net of taxes until such time as the hedge amount is recorded in the consolidated income statement.

The Company has certain cross-currency swaps that do not meet the criteria for hedge accounting purposes. Consequently, changes in the estimated fair value were recorded in the income statement as market value gain (loss) of current and expiredfinancial instruments.

At December 31, 2013, the Company had the following outstanding cross currency swaps contracts that did not meet the hedging criteria for accounting purposes are recorded as a gain/loss in the market value on the ineffective portion of derivative financial instruments in the consolidated results as part of the comprehensive financing result.swap agreements:

 

f)Commodity Price Contracts:

Maturity Date

  Notional
Amount
   Liability
2013
  Fair Value Asset
December 31,
2013
 

2014

  Ps. 1,358    Ps. —      Ps. 18  

2015

   83     —      11  

2017

   2,711     —      1,180  

2018

   23,930     (825  —    

2023

   12,670     (350  —    

At December 31, 2012, the Company had the following outstanding cross currency swap agreements:

Maturity Date

  Notional
Amount
   Fair Value Asset
December 31,
2012
 

2014

  Ps. 2,553     Ps. 46  

2017

   2,711     1,089  

20.6 Commodity price contracts

The Company entershas entered into various commodity price contracts to reduce its exposure to the risk of fluctuation in the costs of certain raw material. The fair value is estimated based on the market valuations to terminate the contracts at the end of the contracts atperiod. These instruments are designated as Cash Flow Hedges and the date of closing of the period. Changeschanges in the fair value are recorded in cumulativeas part of “cumulative other comprehensive income.

The fair value of expired commodity price contracts werecontract was recorded in cost of salesgoods sold where the hedged item was recorded.

At December 31, 2013, Coca-Cola FEMSA had the following sugar price contracts:

Maturity Date

  Notional
Amount
   Fair Value Liability
December 31,
2013
  Asset 

2014

  Ps. 1,183     Ps. (246 Ps. —    

2015

   730     (48  —    

2016

   103      2  

At December 31, 2013, Coca-Cola FEMSA had the following aluminum price contracts:

Maturity Date

  Notional
Amount
   Fair Value Liability
December 31,
2013
 

2014

  Ps. 205    Ps. (10

At December 31, 2012, Coca-Cola FEMSA had the following outstanding sugar price contracts:

Maturity Date

  Notional
Amount
   Fair Value Liability
December 31,
2012
 

2013

  Ps. 1,567    Ps. (151

2014

   856     (34

2015

   213     (10

At December 31, 2012, Coca-Cola FEMSA had the following aluminum price contracts:

Maturity Date

  Notional
Amount
   Fair Value Liability
December 31,
2012
 

2013

  Ps. 335    Ps. (5

20.7 Derivative financial Instruments for CCBPI acquisition:

The Company’s call option related to the remaining 49% ownership interest in CCBPI is recorded at fair value in its financial statements using a Level 3 concept. The call option had an estimated fair value of approximately Ps. 859 million at inception of the option, and approximately Ps. 799 million as of December 31, 2013, with the change during that period being recorded through the income statement. Significant observable inputs into that Level 3 estimate include the call option’s expected term (7 years at inception), risk free rate as expected return (LIBOR), implied volatility at inception (19.77%) and the underlying enterprise value of the CCBPI. The enterprise value of CCBPI for the purpose of this estimate was based on CCBPI’s long-term business plan. The Company acquired its 51% ownership interest in CCBPI in January 2013 and continues to integrate CCBPI into its global operations using the equity method of accounting, and currently believes that the underlying exercise price of the call option is “out of the money.” The Level 3 fair value of the Company’s put option related to its 51% ownership interest approximates zero as its exercise price as defined in the contract adjusts proportionately to the underlying fair value of CCBPI.

20.8 Net effects of expired contracts that met hedging criteria

Type of Derivatives                                                                     

  Impact in Consolidated
Income Statement
  2013  2012  2011 

Interest rate swaps

  Interest expense  Ps. (214 Ps. (147 Ps. (120

Forward agreements to purchase foreign currency

  Foreign exchange   1,710    126    —    

Commodity price contracts

  Cost of goods sold   (362  6    257  

Options to purchase foreign currency

  Cost of goods sold   —      13    —    

Forward agreements to purchase foreign currency

  Cost of goods sold   —      —      21  

20.9 Net effect of changes in fair value of derivative financial instruments that did not meet the hedging criteria for accounting purposes

Type of Derivatives            

  Impact in Consolidated Income Statement  2013  2012  2011 

Interest rate swaps

  Market value loss on financial
instruments
  Ps. (7 Ps. (4 Ps. (2

Cross currency swaps

     33    (2  —    

Others

     (19  (29  —    

20.10 Net effect of expired contracts that did not meet the hedging criteria for accounting purposes

Type of Derivatives            

  Impact in Consolidated Income Statement  2013   2012   2011 

Cross-currency swaps

  Market value  Ps. —      Ps. 42    Ps. (144

Interest rate swaps

  gain (loss) on   —       —       —    

Others

  financial instruments   —       —       37  

20.11 Market risk

Market risk is the risk that the fair value of future cash flow of a financial instrument will fluctuate because of changes in market prices. Market prices include currency risk and commodity price risk.

The Company’s activities expose it primarily to the financial risks of changes in foreign currency exchange rates and commodity prices. The Company enters into a variety of derivative financial instruments to manage its exposure to foreign currency risk, and commodity prices risk including:

Forward Agreements to Purchase Foreign Currency in order to reduce its exposure to the risk of exchange rate fluctuations.

Cross-Currency Swaps in order to reduce its exposure to the risk of exchange rate fluctuations.

Commodity price contracts in order to reduce its exposure to the risk of fluctuation in the costs of certain raw materials.

The Company tracks the fair value (mark to market) of its derivative financial instruments and its possible changes using scenario analyses.

The following disclosures provide a sensitivity analysis of the market risks management considered to be reasonably possible at the end of the reporting period, which the Company is exposed to as it relates to foreign exchange rates and commodity prices, which it considers in its existing hedging strategy:

Foreign Currency Risk                

  Change in
Exchange Rate
   Effect on
Equity
  Effect on
Profit or Loss
 

2013

     

FEMSA(3)

   +7% MXN/EUR     Ps. (157  Ps. —    
   -7%MXN/EUR     157    —    

Coca-Cola FEMSA

   +11% MXN/USD     67    —    
   +13% BRL/USD     86    —    
   +6% COP/USD     19    —    
   -11% MXN/USD     (67  —    
   -13% BRL/USD     (86  —    
   -6% COP/USD     (19  —    

2012

     

FEMSA(3)

   +9% MXN/EUR/+11% MXN/USD     Ps. (250  —    
   -9% MXN/EUR/-11% MXN/USD     104    —    

Coca-Cola FEMSA

   -11% MXN/USD     (204  —    

2011

     

FEMSA

   +13% MXN/EUR/+15% MXN/USD     Ps. (189  Ps. —    
   -13% MXN/EUR/-15% MXN/USD     191    —    

Coca-Cola FEMSA

   -15% MXN/USD     (352  (127
  

 

 

   

 

 

  

 

 

 

 

g)Cross Currency Swaps(1)(2)

Change in Exchange Rate

Effect on
Profit or Loss

2013

FEMSA(3)

-11% MXN/ USD(1,581Embedded Derivative Financial Instruments:

Coca-Cola FEMSA

-11% MXN/ USD(392
-13% USD/BRL(3,719

2012

FEMSA(3)

—  

Coca-Cola FEMSA

-11% MXN/ USD(234

Net Cash in Foreign Currency(1)

Change in Exchange Rate

Effect on
Profit or Loss

2013

FEMSA(3)

+7% EUR/+11% USDPs. 335
-7% EUR/-11% USD(335

Coca-Cola FEMSA

+11% USD(1,090
-11% USD1,090

2012

FEMSA(3)

+9% EUR/+11% USDPs.809
-9% EUR/-11% USD(809

Coca-Cola FEMSA

+15% USD(362

2011

FEMSA

+13% EUR/+15% USDPs.1,188
-13% EUR/-15% USD(1,188

Coca-Cola FEMSA

+16% USD(398

The Company has determined that its leasing contracts denominated in U.S. dollars host embedded derivative financial instruments. The fair value is estimated based on formal technical models. Changes in the fair value were recorded in current earnings in the comprehensive financing result as market value on derivative financial instruments.

 

h)(1)Notional Amounts and Fair ValueThe sensitivity analysis effects include all subsidiaries of Derivative Instruments that Met Hedging Criteria:the Company.

 

   2011
Notional

Amounts
   Fair Value 
    2011  2010 

CASH FLOWS HEDGE:

     

Assets (Liabilities):

     

Forward agreements

  Ps.2,933    Ps.183(1)  Ps.(16

Options to purchase foreign currency

   1,901     300(1)   —    

Interest rate swaps

   7,950     (420)(3)   (418

Commodity price contracts

   754     (19)(2)   445  
  

 

 

   

 

 

  

 

 

 

FAIR VALUE HEDGE:

     

Assets (Liabilities):

     

Cross currency swaps

  Ps.2,500    Ps.860(4)  Ps.717  
(2)Includes the sensitivity analysis effects of all derivative financial instruments related to foreign exchange risk.

 

(1)Expires in 2012.
(2)Maturity dates in 2012 and 2013.
(3)Maturity dates in 2012 and 2015.
(4)Expires in 2017.Does not include Coca-Cola FEMSA.

i)Commodity Price Contracts(1)

Change in U.S.$ RateNet Effects of Expired Contracts that Met Hedging Criteria:Effect on
Equity

2013

Coca-Cola FEMSA

Sugar - 18Ps. (298
Aluminum - 19(36

2012

Coca-Cola FEMSA

Sugar - 30Ps. (732
Aluminum - 20(66

 

Types of Derivatives

  Impact in Income
Statement Gain (Loss)
  2011  2010  2009 

Interest rate swaps

  Interest expense  Ps.(120 Ps.(181 Ps.(67

Forward agreements

  Foreign exchange   —      27    —    

Cross currency swaps

  Foreign exchange/

interest expense

   8    2    (32

Commodity price contract

  Cost of sales   257    393    247  

Forward agreements

  Cost of sales   21    —      —    
(1)The sensitivity analysis effects include all subsidiaries of the Company.

 

j)(2)Net EffectIncludes the sensitivity analysis effects of Changes in Fair Value of Derivative Financial Instruments that Did Not Meet the Hedging Criteria for Accounting Purposes:all derivative financial instruments related to foreign exchange risk.

 

Types of Derivatives

  

Impact in Income Statement

 2011  2010  2009 

Interest rate swaps

  Market value gain (loss) on ineffective portion of derivative financial instruments Ps. —     Ps.(7 Ps. —    

Forwards for purchase of foreign currency

    —      —      (63

Cross currency swaps

    (146  205    168  

k)(3)Net Effect of Changes in Fair Value of Other Derivative Financial Instruments that Did Not Meet the Hedging Criteria for Accounting Purposes:Does not include Coca-Cola FEMSA.

20.12 Interest rate risk

Types of Derivatives

  

Impact in Income Statement

  2011  2010  2009 

Embedded derivative financial instruments

  

Market value gain (loss) on ineffective

portion of derivative financial instruments

  Ps.(50 Ps.15   Ps.19  

Others

     37    (1  —    

Interest rate risk is the risk that the fair value or future cash flow of a financial instrument will fluctuate because of changes in market interest rates.

The Company is exposed to interest rate risk because it and its subsidiaries borrow funds at both fixed and variable interest rates. The risk is managed by the Company by maintaining an appropriate mix between fixed and variable rate borrowings, and by the use of the different derivative financial instruments. Hedging activities are evaluated regularly to align with interest rate views and defined risk appetite, ensuring the most cost-effective hedging strategies are applied.

The following disclosures provide a sensitivity analysis of the interest rate risks management considered to be reasonably possible at the end of the reporting period, which the Company is exposed to as it relates to its fixed and floating rate borrowings, which it considers in its existing hedging strategy:

   2013  2012  2011 

Change in interest rate

   +100 Bps.    +100 Bps.    +100 Bps.  

Effect on profit loss

   Ps. (332  Ps. (198  Ps. (98
  

 

 

  

 

 

  

 

 

 

20.13 Liquidity risk

Each of the Company’s sub-holding companies generally finances its operational and capital requirements on an independent basis. As of December 31, 2013 and 2012, 79.48% and 81.07%, respectively of the Company’s outstanding consolidated total indebtedness was at the level of its sub-holding companies. This structure is attributable, in part, to the inclusion of third parties in the capital structure of Coca-Cola FEMSA. Currently, the Company’s management expects to continue to finance its operations and capital requirements primarily at the level of its sub-holding companies. Nonetheless, they may decide to incur indebtedness at its holding company in the future to finance the operations and capital requirements of the Company’s subsidiaries or significant acquisitions, investments or capital expenditures. As a holding company, the Company depends on dividends and other distributions from its subsidiaries to service the Company’s indebtedness.

The Company’s principal source of liquidity has generally been cash generated from its operations. The Company has traditionally been able to rely on cash generated from operations because a significant majority of the sales of Coca-Cola FEMSA and FEMSA Comercio are on a cash or short-term credit basis, and FEMSA Comercio’s OXXO stores are able to finance a significant portion of their initial and ongoing inventories with supplier credit. The Company’s principal use of cash has generally been for capital expenditure programs, acquisitions, debt repayment and dividend payments.

Ultimate responsibility for liquidity risk management rests with the Company’s board of directors, which has established an appropriate liquidity risk management framework for the management of the Company’s short-, medium- and long-term funding and liquidity requirements. The Company manages liquidity risk by maintaining adequate reserves and credit facilities, by continuously monitoring forecast and actual cash flows, and by maintaining a conservative debt maturity profile.

The Company has access to credit from national and international bank institutions in order to meet treasury needs; besides, the Company has the highest rating for Mexican companies (AAA) given by independent rating agencies, allowing the Company to evaluate capital markets in case it needs resources.

As part of the Company’s financing policy, management expects to continue financing its liquidity needs with cash from operations. Nonetheless, as a result of regulations in certain countries in which the Company operates, it may not be beneficial or, as in the case of exchange controls in Venezuela, practicable to remit cash generated in local operations to fund cash requirements in other countries. Exchange controls like those in Venezuela may also increase the real price of remitting cash from operations to fund debt requirements in other countries. In the event that cash from operations in these countries is not sufficient to fund future working capital requirements and capital expenditures, management may decide, or be required, to fund cash requirements in these countries through local borrowings rather than remitting funds another country. In addition, the Company’s liquidity in Venezuela could be affected by changes in the rules applicable to exchange rates as well as other regulations, such as exchange controls. In the future the Company management may finance its working capital and capital expenditure needs with short-term or other borrowings.

The Company’s management continuously evaluates opportunities to pursue acquisitions or engage in joint ventures or other transactions. We would expect to finance any significant future transactions with a combination of cash from operations, long-term indebtedness and capital stock.

The Company’s sub-holding companies generally incur short-term indebtedness in the event that they are temporarily unable to finance operations or meet any capital requirements with cash from operations. A significant decline in the business of any of the Company’s sub-holding companies may affect the sub-holding company’s ability to fund its capital requirements. A significant and prolonged deterioration in the economies in which we operate or in the Company’s businesses may affect the Company’s ability to obtain short-term and long-term credit or to refinance existing indebtedness on terms satisfactory to the Company’s management.

The Company presents the maturity dates associated with its long-term financial liabilities as of December 31, 2013, see Note 18. The Company generally makes payments associated with its long-term financial liabilities with cash generated from its operations.

The following table reflects all contractually fixed pay-offs for settlement, repayments and interest resulting from recognized financial liabilities. It includes expected net cash outflows from derivative financial liabilities that are in place as per December 31, 2013. Such expected net cash outflows are determined based on each particular settlement date of an instrument. The amounts disclosed are undiscounted net cash outflows for the respective upcoming fiscal years, based on the earliest date on which the Company could be required to pay. Cash outflows for financial liabilities (including interest) without fixed amount or timing are based on economic conditions (like interest rates and foreign exchange rates) existing at December 31, 2013.

   2014   2015   2016   2017   2018   2019 and
thereafter
 

Non-derivative financial liabilities:

            

Notes and bonds

  Ps.  1,971    Ps.  1,971    Ps.  4,407    Ps.  5,086    Ps.  14,937    Ps.  55,946  

Loans from banks

   4,005     3,762     1,739     119     4,380     43  

Obligations under finance leases

   309     279     228     168     89     87  

Derivative financial liabilities

   140     25     —       1,132     —       350  
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

The Company generally makes payments associated with its non-current financial liabilities with cash generated from its operations.

20.14 Credit risk

Credit risk refers to the risk that a counterparty will default on its contractual obligations resulting in financial loss to the Company. The Company has adopted a policy of only dealing with creditworthy counterparties, where appropriate, as a means of mitigating the risk of financial loss from defaults. The Company only transacts with entities that are rated the equivalent of investment grade and above. This information is supplied by independent rating agencies where available and, if not available, the Company uses other publicly available financial information and its own trading records to rate its major customers. The Company’s exposure and the credit ratings of its counterparties are continuously monitored and the aggregate value of transactions concluded is spread amongst approved counterparties. Credit exposure is controlled by counterparty limits that are reviewed and approved by the risk management committee.

The Company has a high receivable turnover; hence management believes credit risk is minimal due to the nature of its businesses, which have a large portion of their sales settled in cash. The Company’s maximum exposure to credit risk for the components of the statement of financial position at 31 December 2013 and 2012 is the carrying amounts (see Note 7).

The credit risk on liquid funds and derivative financial instruments is limited because the counterparties are banks with high credit-ratings assigned by international credit-rating agencies.

The Company manages the credit risk related to its derivative portfolio by only entering into transactions with reputable and credit-worthy counterparties as well as by maintaining in some cases a Credit Support Annex (CSA) that establishes margin requirements, which could change upon changes to the credit ratings given to the Company by independent rating agencies. As of December 31, 2013, the Company concluded that the maximum exposure to credit risk related with derivative financial instruments is not significant given the high credit rating of its counterparties.

Note 20. Non-controlling21. Non-Controlling Interest in Consolidated Subsidiaries

An analysis of FEMSA’s non-controlling interest in its consolidated subsidiaries for the years ended December 31, 20112013 and 20102012 is as follows:

 

  2011 2010   December 31,
2013
   December 31,
2012
 

Coca-Cola FEMSA

  Ps.57,450(1)  Ps.35,585    Ps.62,719    Ps.54,902  

Other

   84    80     439     —    
  

 

  

 

   

 

   

 

 
  Ps.57,534   Ps.35,665    Ps.63,158    Ps.54,902  
  

 

  

 

   

 

   

 

 

The changes in the FEMSA’s non-controlling interest were as follows:

   2013  2012  2011 

Balance at beginning of the year

  Ps.54,902   Ps.47,949   Ps.31,521  

Net income of non controlling interest (1)

   6,233    7,344    5,569  

Other comprehensive income:

    

Exchange differences on translation foreign operation

   (664  (1,342  1,944  

Remeasurements of the net defined benefits liability

   (80  (60  6  

Valuation of the effective portion of derivative financial instruments

   (166  (113  (15

Increase in capital stock

   515    —      —    

Acquisitions effects (see Note 4 )

   5,550    4,172    11,038  

Disposal effects

   —      (50  (70

Dividends

   (3,125  (2,986  (2,025

Share based payment

   (7  (12  (19
  

 

 

  

 

 

  

 

 

 

Balance at end of the year

  Ps.  63,158   Ps.  54,902   Ps.  47,949  
  

 

 

  

 

 

  

 

 

 

 

(1)IncludesFor the years ended at 2013, 2012 and 2011, Coca-Cola FEMSA’s net income allocated to non-controlling interest was Ps. 7,828239, 565 and Ps. 9,017 for acquisitions through issuance of shares of Grupo Tampico and Grupo CIMSA, respectively (see Note 5 A).551, respectively.

Non controlling cumulative other comprehensive income is comprised as follows:

   December 31,
2013
  December 31,
2012
 

Exchange differences on translation foreign operation

  Ps.(62 Ps.602  

Remeasurements of the net defined benefits liability

   (206  (126

Valuation of the effective portion of derivative financial instruments

   (238  (72
  

 

 

  

 

 

 

Cumulative other comprehensive income

  Ps.  (506 Ps.404  
  

 

 

  

 

 

 

Coca-Cola FEMSA shareholders, especially the Coca-Cola Company which hold Series D shares, have some protective rights about investing in or disposing of significant businesses. However, these rights do not limit the continued normal operations of Coca-Cola FEMSA.

Summarized financial information in respect of Coca-Cola FEMSA is set out below.

   December 31,
2013
   December 31,
2012
 

Total current assets

  Ps.43,231    Ps.45,897  

Total non-current assets

   173,434     120,206  

Total current liabilities

   32,398     29,550  

Total non-current liabilities

   67,114     31,725  

Total revenue

  Ps.156,011    Ps.147,739  

Total consolidated net income

   11,782     13,898  

Total consolidated comprehensive income

  Ps.9,791    Ps.11,209  

Net cash flow from operating activities

   22,097     23,650  

Net cash flow from used in investing activities

   49,481     10,989  

Net cash flow from financing activities

   23,506     60  
  

 

 

   

 

 

 

Note 21. Stockholders’22. Equity

22.1 Equity accounts

The capital stock of FEMSA is comprised of 2,161,177,770 BD units and 1,417,048,500 B units.

As of December 31, 20112013 and 2010,2012, the capital stock of FEMSA was comprised of 17,891,131,350 common shares, without par value and with no foreign ownership restrictions. Fixed capital stock amounts to Ps. 300 (nominal value) and the variable capital may not exceed 10 times the minimum fixed capital stock amount.

The characteristics of the common shares are as follows:

 

Series “B” shares, with unlimited voting rights, which at all times must represent a minimum of 51% of total capital stock;

 

Series “L” shares, with limited voting rights, which may represent up to 25% of total capital stock; and

 

Series “D” shares, with limited voting rights, which individually or jointly with series “L” shares may represent up to 49% of total capital stock.

The Series “D” shares are comprised as follows:

 

Subseries “D-L” shares may represent up to 25% of the series “D” shares;

 

Subseries “D-B” shares may comprise the remainder of outstanding series “D” shares; and

 

The non-cumulative premium dividend to be paid to series “D” stockholdersshareholders will be 125% of any dividend paid to series “B” stockholders.shareholders.

The Series “B” and “D” shares are linked together in related units as follows:

 

“B units” each of which represents five series “B” shares and which are traded on the BMV; and

 

“BD units” each of which represents one series “B” share, two subseries “D-B” shares and two subseries “D-L” shares, and which are traded both on the BMV and the NYSE;NYSE.

As of December 31, 20112013 and 2010,2012, FEMSA’s capital stock is comprised as follows:

 

   “B” Units   “BD” Units   Total 

Units

   1,417,048,500     2,161,177,770     3,578,226,270  
  

 

 

   

 

 

   

 

 

 

Shares:

      

Series “B”

   7,085,242,500     2,161,177,770     9,246,420,270  

Series “D”

   —       8,644,711,080     8,644,711,080  

Subseries “D-B”

   —       4,322,355,540     4,322,355,540  

Subseries “D-L”

   —       4,322,355,540     4,322,355,540  
  

 

 

   

 

 

   

 

 

 

Total shares

   7,085,242,500     10,805,888,850     17,891,131,350  
  

 

 

   

 

 

   

 

 

 

The net income of the Company is subject to the legal requirement that 5% thereof be transferred to a legal reserve until such reserve equals 20% of capital stock at nominal value. This reserve may not be distributed to stockholdersshareholders during the existence of the Company, except as a stock dividend. As of December 31, 20112013 and 2010,2012, this reserve in FEMSA amounted to Ps. 596 (nominal value).596.

Retained earnings and other reserves distributed as dividends, as well as the effects derived from capital reductions, are subject to income tax at the rate in effect at the date of distribution, except forwhen capital reductions come from restated stockholdershareholder contributions and when the distributions madeof dividends come from consolidatednet taxable income, denominated “Cuenta de Utilidad Fiscal Neta” (“CUFIN”).

Dividends paid in excess of CUFIN are subject to income tax at a grossed-up rate based on the current statutory rate. Since 2003, this tax may be credited against the income tax of the year in which the dividends are paid, and in the following two years against the income tax and estimated tax payments. AsDue to the Mexican Tax Reform, a new Income Tax Law (LISR) went into effect on January 1, 2014. Such law no longer includes the tax consolidation regime which allowed calculating the CUFIN on a consolidated basis; therefore, beginning in 2014, distributed dividends must be taken from the individual CUFIN balance of FEMSA, which can be increased with the subsidiary companies’ individual CUFINES through the transfers of dividends. The sum of the individual CUFIN balances of the FEMSA and its subsidiaries as of December 31, 2011, FEMSA’s balances of CUFIN2013 amounted to Ps. 62,925.69,496.

In addition, the new LISR sets forth that entities that distribute dividends to its stockholders who are individuals and foreign residents must withhold 10% thereof for ISR purposes, which will be paid in Mexico. The foregoing will not be applicable when distributed dividends arise from the accumulated CUFIN balance as of December 31, 2013.

At thean ordinary stockholders’shareholders’ meeting of FEMSA held on March 25, 2011, stockholders15, 2013, the shareholders approved dividendsa dividend of Ps. 0.22940 Mexican pesos (nominal value) per series “B” share6,684 that was paid 50% on May 7, 2013 and Ps. 0.28675 Mexican pesos (nominal value) per series “D” share that were paid in Mayother 50% on November 7, 2013; and November, 2011. Additionally, the stockholders approved a reserve for share repurchase of a maximum of Ps. 3,000.As3,000. As of December 31, 2011,2013, the Company has not repurchased shares. Treasury shares resulted from share-based payment bonus plan are disclosed in Note 17.

At an ordinary stockholders’shareholders’ meeting of FEMSA held on December 6, 2013, the shareholders approved a dividend of Ps. 6,684 that was paid on December 18, 2013.

At an ordinary shareholders’ meeting of Coca-Cola FEMSA held on March 23, 2011,5, 2013, the stockholdersshareholders approved a dividend of Ps. 4,3585,950 that was paid 50% on April 27, 2011.May 2, 2013 and other 50% on November 5, 2013. The corresponding payment to the non-controlling interest was Ps. 2,017.3,073.

As of

For the years ended December 31, 2011, 20102013, 2012 and 20092011 the dividends declared and paid by the Company and Coca-Cola FEMSA were as follows:

 

  2011   2010   2009   2013   2012   2011 

FEMSA

  Ps. 4,600    Ps. 2,600    Ps. 1,620    Ps. 13,368    Ps. 6,200    Ps. 4,600  

Coca-Cola FEMSA (100% of dividend)

   4,358     2,604     1,344     5,950     5,625     4,358  

For the years ended December 31, 2013 and 2012 the dividends declared and paid per share by the Company are as follows:

Series of Shares

  2013   2012 

“B”

   Ps. 0.66667     Ps. 0.30919  

“D”

   0.83333     0.38649  

22.2 Capital management

The Company manages its capital to ensure that its subsidiaries will be able to continue as going concerns while maximizing the return to shareholders through the optimization of its debt and equity balance in order to obtain the lowest cost of capital available. The Company manages its capital structure and makes adjustments to it in light of changes in economic conditions. To maintain or adjust the capital structure, the Company may adjust the dividend payment to shareholders, return capital to shareholders or issue new shares. No changes were made in the objectives, policies or processes for managing capital during the years ended December 31, 2013 and 2012.

The Company is not subject to any externally imposed capital requirements, other than the legal reserve (see Note 22.1) and debt covenants (see Note 18).

The Company’s finance committee reviews the capital structure of the Company on a quarterly basis. As part of this review, the committee considers the cost of capital and the risks associated with each class of capital. In conjunction with this objective, the Company seeks to maintain the highest credit rating both nationally and internationally and is currently rated AAA in Mexico and BBB+ in the United States, which requires it to have a debt to earnings before interest, taxes, depreciation and amortization (“EBITDA”) ratio lower than 2. As a result, prior to entering into new business ventures, acquisitions or divestures, management evaluates the optimal ratio of debt to EBITDA in order to maintain its high credit rating.

Note 22. Net Controlling Interest Income23. Earnings per Share

This representsBasic earnings per share amounts are calculated by dividing consolidated net income for the netyear attributable to controlling interest income corresponding to each share of the Company’s capital stock, computed on the basis ofby the weighted average number of shares outstanding during the period adjusted for the weighted average of own shares purchased in the period. Additionally, the

Diluted earnings per share amounts are calculated by dividing consolidated net income distribution is presented accordingfor the year attributable to controlling interest by the dividend rights of each share series.

The following presents the computed weighted average number of shares outstanding during the period plus the weighted average number of shares for the effects of dilutive potential shares (originated by the Company’s share based payment program).

   2013   2012   2011 
    Per Series
“B” Shares
   Per Series
“D” Shares
   Per Series
“B” Shares
   Per Series
“D” Shares
   Per Series
“B” Shares
   Per Series
“D” Shares
 

Net Controlling Interest Income

   7,341.74     8,579.98     9,548.21     11,158.58     7,069.69     8,262.04  

Shares expressed in millions:

            

Weighted average number of shares for basic earnings per share

   9,238.69     8,613.80     9,237.49     8,609.00     9,236.62     8,605.49  

Effect of dilution associated with nonvested shares for share based payment plans

   7.73     30.91     8.93     35.71     9.80     39.22  

Weighted average number of shares adjusted for the effect of dilution

   9,246.42     8,644.71     9,246.42     8,644.71     9,246.42     8,644.71  

Note 24. Income Taxes

In December of 2013, the Mexican government enacted a package of tax reforms (the “2014 Tax Reform”) which includes several significant changes to tax laws, discussed in further detail below, entering into effect on January 1, 2014. The following changes are expected to most significantly impact the Company’s financial position and results of operations:

The introduction of a new withholding tax at the rate of 10% for dividends and/or distributions of earnings generated in 2014 and beyond;

A fee of one Mexican peso per liter on the sale and import of flavored beverages with added sugar, and an excise tax of 8% on food with caloric content equal to, or greater than 275 kilocalories per 100 grams of product;

The prior 11% value added tax (VAT) rate that applied to transaction in the border region was raised to 16%, matching the general VAT rate applicable in the rest of Mexico;

The elimination of the tax on cash deposits (IDE) and the distributionbusiness flat tax (IETU);

Deductions on exempt payroll items for workers are limited to 53%;

The income tax rate in 2013 and 2012 was 30%. Scheduled decreases to the income tax rate that would have reduced the rate to 29% in 2014 and 28% in 2015 and thereafter, were canceled in connection with the 2014 Tax Reform;

The repeal of income per share seriesthe existing tax consolidation regime, which is effective as of January 1, 2014, modified the payment term of a tax on assets payable of Ps. 180, which will be paid over the following 5 years instead of an indefinite term. Additionally, deferred tax assets and liabilities associated with the Company’s subsidiaries in Mexico are no longer offset as of December 31, 2011, 20102013, as the future income tax balances are expected to reverse in periods where the Company is no longer consolidating these entities for tax purposes and 2009:the right of offset does not exist; and

 

   Millions of Shares 
  Series “B”   Series “D” 
  Number  Weighted
Average
   Number  Weighted
Average
 

Shares outstanding as of December 31, 2011, 2010 and 2009

   9,246.42    9,246.42     8,644.71    8,644.71  
  

 

 

  

 

 

   

 

 

  

 

 

 

Dividend rights

   1.00      1.25   

Allocation of earnings

   46.11    53.89 
  

 

 

  

 

 

   

 

 

  

 

 

 

Note 23. TaxesThe introduction of an new optional tax integration regime (a modified form of tax consolidation), which replaces the previous tax consolidation regime. The new optional tax integration regime requires an equity ownership of at least 80% for qualifying subsidiaries and would allow the Company to defer the annual tax payment of its profitable participating subsidiaries for a period equivalent to 3 years to the extent their individual tax expense exceeds the integrated tax expense of the Company.

a)Income Tax:

IncomeThe impacts of the 2014 Tax Reform on the Company’s financial position and results of operations as of and for the year ended December 31, 2013, resulted from the repeal of the tax is computedconsolidation regime as described above regarding the payable of Ps. 180 and the effects of the changes in tax rates on deferred tax assets and liabilities as disclosed below, which was recognized in earnings in 2013.

In Colombia, the tax reform (Law 1607) was enacted on December 26, 2012 and will took effect during fiscal year 2013. The main changes in this legislation include a reduction in the corporate tax rate from 33% to 25% and the introduction of a new income tax (CREE tax) of 9% of taxable income which differs from net(taxable base) and 8% starting 2016. Tax losses and excess presumptive income, for accounting purposes principally due to the treatment of the inflationary effects, the cost of labor liabilities for employee benefits, depreciation andamong other accounting provisions. A tax lossitems, may not be carried forward and applied against future taxable income.

   Domestic  Foreign 
   2011  2010   2009  2011   2010   2009 

Income before income tax from continuing operations

  Ps. 12,275   Ps. 11,276    Ps. 9,209   Ps. 16,096    Ps. 12,356    Ps. 7,549  

Income tax:

          

Current income tax

   3,744    2,643     2,839    3,817     2,211     2,238  

Deferred income tax

   (173  264     (401  299     553     283  
  

 

 

  

 

 

   

 

 

  

 

 

   

 

 

   

 

 

 

Domestic income beforethe CREE tax base. The payable tax for a taxpayer in a given year is the higher of CREE or income tax from continuing operations is presented net of dividends received from foreign entities. Thecomputed under the Colombian income tax paidlaw. The effect was recognized in foreign countries is compensated with the consolidated income tax paidstatement in Mexico for the period.2012 and it was not material.

24.1 Income Tax

   Domestic  Foreign 
   2011   2010  2009  2011   2010   2009 

Income before income tax from discontinued operations

  Ps. —      Ps. 306   Ps. 2,688   Ps. —      Ps. 442    Ps. (456

Income tax:

          

Current income tax

   —       210    1,568    —       92     (45

Deferred income tax

   —       (260  (508  —       —       (2,066)(1) 
  

 

 

   

 

 

  

 

 

  

 

 

   

 

 

   

 

 

 

(1)Application of tax loss carryforwards due to Brazil amnesty adoption.

The statutorymajor components of income tax rates applicable in the countries where the Company operates, the years in which tax loss carryforwards may be applied and the open periods that remain subject to examination as of December 31, 2011 are as follows:

   Statutory
Tax Rate
  Expiration
(Years)
   Open Period
(Years)
 

Mexico

   30  10     5  

Guatemala

   31  N/A     4  

Nicaragua

   30  3     4  

Costa Rica

   30  3     4  

Panama

   25  5     3  

Colombia

   33  Indefinite     2-5  

Venezuela

   34  3     4  

Brazil

   34  Indefinite     6  

Argentina

   35  5     5  

The statutory income tax rate in Mexico was 30%expense for 2011 and 2010, and 28% for 2009.

In Panama, the statutory income tax rate for 2011, 2010 and 2009 was 25%, 27.5% and 30%, respectively.

On January 1, 2010, the Mexican Tax Reform was effective. The most important changes related to Mexican Tax Reform 2010 are described as follows: the value added tax rate (IVA) increases from 15% to 16%, an increase in special tax on productions and services from 25% to 26.5%; and the statutory income tax rate changes from 28% in 2009 to 30% for 2010, 2011 and 2012, and then in 2013 and 2014 will decrease to 29% and 28%, respectively. Additionally, the Mexican tax reform requires that income tax payments related to consolidation tax benefits obtained since 1999, have to be paid during the next five years beginning on the sixth year when tax benefits were used (see Note 23 C).

In Colombia, tax losses may be carried forward for an indefinite period and they are limited to 25% of the taxable income of each year.

In Brazil, tax losses may be carried forward for an indefinite period but cannot be restated and are limited to 30% of the taxable income of each year.

During 2009 and 2010, Brazil adopted new laws providing for certain tax amnesties. The tax amnesty programs offers Brazilian legal entities and individuals an opportunity to pay off their income tax and indirect tax debts under less stringent conditions than would normally apply. The amnesty programs also include a favorable option under which taxpayers may utilize income tax loss carry-forwards (“NOLs”) when settling certain outstanding income tax and indirect tax debts. The Brazilian subsidiary of Coca-Cola FEMSA decided to participate in the amnesty programs allowing it to settle certain previously accrued indirect tax contingencies. During the years ended December 31, 20102013, 2012 and 20092011 are:

   2013  2012   2011 

Current tax expense

   Ps. 7,855    Ps. 7,412     Ps. 7,519  

Deferred tax expense

   45    537     99  

Change in the statutory rate(1)

   (144  —       —    
  

 

 

  

 

 

   

 

 

 
   Ps. 7,756    Ps. 7,949     Ps. 7,618  
  

 

 

  

 

 

   

 

 

 

(1)Effect due to 2014 Tax Reform.

Recognized in Consolidated Statement of Other Comprehensive Income (OCI)

Income tax related to items charged or recognized directly in OCI during the year:  2013  2012  2011 

Unrealized (gain) loss on cash flow hedges

  Ps.(128 Ps.(120 Ps.43  

Unrealized (gain) loss on available for sale securities

   (1  (1  2  

Exchange differences on translation of foreign operations

   1,384    (1,012  1,930  

Remeasurements of the net defined benefit liability

   (56  (113  (18

Share of the other comprehensive income of associates and joint ventures

   (1,203  (304  (542
  

 

 

  

 

 

  

 

 

 

Total income tax (benefit) cost recognized in OCI

  Ps.(4 Ps. (1,550 Ps. 1,415  
  

 

 

  

 

 

  

 

 

 

A reconciliation between tax expense and income before income taxes and share of the profit or loss of associates and joint ventures accounted for using the equity method multiplied by the Mexican domestic tax rate for the years ended December 31, 2013, 2012 and 2011 is as follows:

   2013  2012  2011 

Mexican statutory income tax rate

   30.0  30.0  30.0

Difference between book and tax inflationary effects

   (1.4%)   (1.1%)   (1.1%) 

Difference between statutory income tax rates

   1.2  1.1  1.5

Non-deductible expenses

   1.0  0.8  1.3

Taxable (non-taxable) income, net

   0.7  (1.3%)   (0.2%) 

Change in the statutory Mexican tax rate

   (0.6%)   —      —    

Others

   —      (0.6%)   0.8
  

 

 

  

 

 

  

 

 

 
   30.9  28.9  32.3
  

 

 

  

 

 

  

 

 

 

Deferred Income Tax Related to:

   Consolidated Statement
of Financial Position as of
  Consolidated Statement
of Income
 
    December 31,
2013
  December 31,
2012
  2013  2012  2011 

Allowance for doubtful accounts

  Ps.  (148 Ps.(131 Ps.(24 Ps.(33 Ps.(28

Inventories

   9    1    (2  51    (124

Other current assets

   147    25    109    (104  93  

Property, plant and equipment, net

   (452  (405  (630  (101  (75

Investments in associates and joint ventures

   (271  938    115    1,589    200  

Other assets

   (188  (187  (2  238    (308

Finite useful lived intangible assets

   384    221    236    (38  65  

Indefinite useful lived intangible assets

   299    41    88    32    24  

Post-employment and other long-term employee benefits

   (906  (847  30    (40  (14

Derivative financial instruments

   (148  (87  62    (14  (8

Provisions

   (860  (645  (164  (12  (1

Temporary non-deductible provision

   (150  (767  562    51    133  

Employee profit sharing payable

   (255  (221  (27  (13  (56

Tax loss carryforwards

   (393  (181  (212  434    358  

Exchange differences on translation of foreign operations

   2,195    853    —      —      —    

Other liabilities

   (62  64    (131  72    40  
  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

 

Deferred tax expense (income)

     Ps.10    Ps.2,112    Ps.299  

Deferred tax expense (income) net recorded in share of the profit of associates and joint ventures accounted for using the equity method

     (109  (1,575  (200
    

 

 

  

 

 

  

 

 

 

Deferred tax (income) expense, net

    Ps.(99 Ps.537   Ps.99  
    

 

 

  

 

 

  

 

 

 

Deferred income taxes, net

   (799  (1,328   

Deferred tax asset

   (3,792  (2,028   

Deferred tax liability

  Ps.2,993   Ps.700     
  

 

 

  

 

 

    

The changes in the balance of the net deferred income tax asset are as follows:

   2013  2012  2011 

Initial balance

  Ps.  (1,328 Ps.  (1,586 Ps.  (3,511

Deferred tax provision for the year

   45    537    99  

Change in the statutory rate

   (144  —      —    

Deferred tax expense (income) net recorded in share of the profit of associates and joint ventures accounted for using the equity method

   109    1,575    200  

Acquisition of subsidiaries (see Note 4)

   647    (77  218  

Disposal of subsidiaries

   —      16    —    

Effects in equity:

    

Unrealized (gain) loss on cash flow hedges

   (149  (76  80  

Unrealized (gain) loss on available for sale securities

   (1  (1  2  

Exchange differences on translation of foreign operations

   2    (974  1,410  

Remeasurements of the net defined benefit liability

   102    (532  (110

Retained earnings of associates

   (121  (189  23  

Restatement effect of beginning balances associated with hyperinflationary economies

   39    (21  3  
  

 

 

  

 

 

  

 

 

 

Ending balance

  Ps.(799 Ps.(1,328 Ps.(1,586
  

 

 

  

 

 

  

 

 

 

The Company offsets tax assets and liabilities if and only if it has a legally enforceable right to set off current tax assets and current tax liabilities and the deferred tax assets and deferred tax liabilities related to income taxes are levied by the same tax authority.

Tax Loss Carryforwards

The subsidiaries in Mexico and Brazil have tax loss carryforwards. The tax effect net of consolidation benefits and their years of expiration are as follows:

Year                                                       Tax Loss
Carryforwards
 

2014

  Ps.3  

2015

   —    

2016

   —    

2017

   2  

2018

   3  

2019

   13  

2020

   53  

2021

   95  

2022 and thereafter

   576  

No expiration (Brazil)

   499  
  

 

 

 
   1,244  

Tax losses used in consolidation

   (686
  

 

 

 
  Ps.558  
  

 

 

 

The changes in the balance of tax loss carryforwards are as follows:

   2013  2012 

Balance at beginning of the year

  Ps.91   Ps.688  

Additions

   593    903  

Usage of tax losses

   (122  (1,449

Translation effect of beginning balances

   (4  (51
  

 

 

  

 

 

 

Balance at end of the year

  Ps. 558   Ps.91  
  

 

 

  

 

 

 

There were no withholding taxes associated with the payment of dividends in either 2013, 2012 or 2011 by the Company de-recognized indirectto its shareholders.

The Company has determined that undistributed profits of its subsidiaries, joint venture or associate will not be distributed in the foreseeable future. The temporary differences associated with investments in subsidiaries, associates and joint ventures, for which a deferred tax contingency accruals ofliability has not been recognized, aggregate to Ps. 33344,920 (December 31, 2012: Ps. 43,569 and December 31, 2011: Ps. 433 respectively (see Note 24 C), making payments of Ps. 118 and Ps. 243, recording a credit to other expenses of Ps. 179 and Ps. 311 (see Note 18), reversing previously recorded Brazil valuation allowances against NOL’s in 2009, and recording certain taxes recoverable. During 2011, there were no tax amnesty programs applied by the Company.42,225).

Tax on Assets:24.2 Other taxes

The operations in Guatemala, Nicaragua, Colombia and Argentina are subject to a minumumminimum tax, which is based primary on a percentage of assets. Any payments are recoverable in future years, under certain conditions. In Mexico, the Company has recoverable tax on assets generated in years earlier than 2008, which is recognized as recoverable taxes and can be recovered through tax returns (see Note 23 E).

b)Business Flat Tax (“IETU”):

Effective in 2008, the IETU came into effect in Mexico and replaced the Tax on Assets. IETU functions are similar to an alternative minimum corporate income tax, except that amounts paid cannot be creditable against future income tax payments. The payable tax will be the higher between the IETU or the income tax liability computed under the Mexican income tax law. The IETU applies to corporations, including permanent establishments of foreign entities in Mexico, at a rate of 17.5% beginning in 2010. The rate for 2009 was 17.0%. The IETU is calculated under a cash-flows basis, whereby the tax base is determined by reducing cash proceeds with certain deductions and credits. In the case of income derived from export sales, where cash on the receivable has not been collected within 12 months, income is deemed received at the end of this 12-month period. In addition, as opposed to Mexican income tax which allows for fiscal consolidation, companies that incur IETU are required to file their returns on an individual basis.

The Company has paid corporate income tax since IETU came into effect, and based on its financial projections for purposes of its Mexican tax returns, the Company expects to continue to pay corporate income tax in the future and does not expect to pay IETU. As such, the enactment of IETU has not affected the Company’s consolidated financial position or results of operations.

c)Deferred Income Tax:

Effective January 2008, in accordance with NIF B-10, “Effects of Inflation,” in Mexico the application of inflationary accounting is suspended. However, for taxes purposes, the balance of non monetary assets is restated through the application of National Consumer Price Index (NCPI) of each country. For this reason, the difference between accounting and taxable values will increase, generating a deferred tax.

The impact to deferred income tax generated by liabilities (assets) temporary differences are as follows:

Deferred Income Taxes

  2011  2010 

Allowance for doubtful accounts

  Ps.(107 Ps.(71

Inventories

   (52  37  

Prepaid expenses

   46    75  

Property, plant and equipment

   1,676    1,418  

Investments in shares

   1,830    161  

Other assets

   (701  (458

Amortized intangible assets

   295    197  

Unamortized intangible assets

   2,409    1,769  

Labor liabilities for employee benefits

   (552  (448

Derivative financial instruments

   23    8  

Loss contingencies

   (721  (703

Temporary non-deductible provision

   (935  (999

Employee profit sharing payable

   (200  (125

Tax loss carryforwards

   (633  (988

Deferred tax from exchange of shares of FEMSA Cerveza (see Note 5 B)

   10,099    10,099  

Other reserves

   973    249  
  

 

 

  

 

 

 

Deferred income taxes, net

   13,450    10,221  

Deferred income taxes asset

   461    346  
  

 

 

  

 

 

 

Deferred income taxes liability

  Ps.13,911   Ps.10,567  
  

 

 

  

 

 

 

The changes in the balance of the net deferred income tax liability are as follows:

   2011  2010  2009 

Initial balance

  Ps.10,221   Ps.(660 Ps.670  

Deferred tax provision for the year

   225    875    (31

Change in the statutory rate

   (99  (58  (87

Deferred tax from the exchange of shares of FEMSA (see Note 5 B)

   —      10,099    —    

Usage of tax losses related to exchange of FEMSA Cerveza (see Note 5 B)

   —      280    —    

Effect of tax loss carryforwards(1)

   —      —      (1,874

Acquisition of subsidiaries

   186    —      —    

Disposal of subsidiaries

   —      (34  —    

Effects in stockholders’ equity:

    

Derivative financial instruments

   75    75    80  

Cumulative translation adjustment

   2,779    (352  609  

Retained earnings

   23    (38  —    

Deferred tax cancellation due to change in accounting principle

   —      —      (71

Restatement effect of beginning balances

   40    34    44  
  

 

 

  

 

 

  

 

 

 

Ending balance

  Ps.13,450   Ps.10,221   Ps.(660
  

 

 

  

 

 

  

 

 

 

 

    
(1)Effect due to 2010 Mexican tax reform, which deferred taxes were reclassified to other current liabilities and other liabilities according to its maturity.

d)Provision for the Year:

   2011  2010  2009 

Current income taxes

  Ps.7,561   Ps.4,854   Ps.5,077  

Deferred income tax

   225    875    (31

Change in the statutory rate

   (99  (58  (87
  

 

 

  

 

 

  

 

 

 

Income taxes

  Ps.7,687   Ps.5,671   Ps.4,959  
  

 

 

  

 

 

  

 

 

 

e)Tax Loss Carryforwards and Recoverable Tax on Assets:

The subsidiaries in Mexico and Brazil have tax loss carryforwards and/or recoverable tax on assets. The taxes effect net of consolidation benefits and their years of expiration are as follows:

Year

  Tax Loss
Carryforwards
  Current
Recoverable
Tax on
Assets
 

2012

  Ps.—     Ps.—    

2013

   —      12  

2014

   —      50  

2015

   —      4  

2016

   13    50  

2017

   —      63  

2018

   629    —    

2019 and thereafter

   1,147    —    

No expiration (Brazil, see Note 23 A)

   342    —    
  

 

 

  

 

 

 
   2,131    179  

Tax losses used in consolidation

   (1,443  (135
  

 

 

  

 

 

 
  Ps.688   Ps.44  
  

 

 

  

 

 

 

The changes in the balance of tax loss carryforwards and recoverable tax on assets, excluding discontinued operations are as follows:

   2011  2010 

Initial balance

  Ps.803   Ps.1,425  

Additions

   60    18  

Usage of tax losses

   (140  (600

Translation effect of beginning balances

   9    (40
  

 

 

  

 

 

 

Ending balance

  Ps.732   Ps.803  
  

 

 

  

 

 

 

As of December 31, 2011 and 2010, there is no valuation allowance recorded due to the uncertainty related to the realization of certain tax loss carryforwards and tax on assets.

f)Reconciliation of Mexican Statutory Income Tax Rate to Consolidated Effective Income Tax Rate:

   2011  2010  2009 

Mexican statutory income tax rate

   30.0  30.0  28.0

Difference between book and tax inflationary effects

   (3.6)%   (3.9)%   (1.8)% 

Difference between statutory income tax rates

   1.2  1.2  2.4

Non-taxable income

   (0.3)%   (2.4)%   (0.2)% 

Others

   (0.2)%   (0.9)%   1.2
  

 

 

  

 

 

  

 

 

 
   27.1  24.0  29.6
  

 

 

  

 

 

  

 

 

 

Note 24.25. Other Liabilities, Provisions, Contingencies and Commitments

25.1 Other current financial liabilities

a)Other Current Liabilities:

 

  2011   2010   December 31,
2013
   December 31,
2012
 

Sundry creditors

  Ps. 3,998    Ps. 3,129  

Derivative financial instruments

  Ps.69    Ps.41     347     279  

Sundry creditors

   2,116     1,681  

Current portion of other long-term liabilities

   197     276  

Others

   15     37  
  

 

   

 

   

 

   

 

 

Total

  Ps.2,397    Ps.2,035    Ps. 4,345    Ps.3,408  
  

 

   

 

   

 

   

 

 

25.2 Provisions and other long term liabilities

 

b)Contingencies and Other Liabilities:
   December 31,
2013
   December 31,
2012
 

Provisions

  Ps. 4,674    Ps. 2,476  

Taxes payable

   558     356  

Others

   885     938  
  

 

 

   

 

 

 

Total

  Ps. 6,117    Ps. 3,770  
  

 

 

   

 

 

 

25.3 Other financial liabilities

 

   2011  2010 

Contingencies(1)

  Ps.2,764   Ps.2,712  

Taxes payable

   480    872  

Derivative financial instruments

   565    653  

Current portion of other long-term liabilities

   (197  (276

Others

   1,148    1,435  
  

 

 

  

 

 

 

Total

  Ps.4,760   Ps.5,396  
  

 

 

  

 

 

 
   December 31,
2013
   December 31,
2012
 

Derivative financial instruments

  Ps.1,526    Ps. 212  

Security deposits

   142     268  
  

 

 

   

 

 

 

Total

  Ps.1,668    Ps.480  
  

 

 

   

 

 

 

25.4 Provisions recorded in the consolidated statement of financial position

(1)As of December 31, 2010 included Ps. 560 of tax loss contingencies regarding indemnification accorded with Heineken over FEMSA Cerveza, prior tax contingencies, of which Ps. 113 were recognized as other current liabilities and Ps. 2 were cancelled as of December 31, 2011.

c)Contingencies Recorded in the Balance Sheet:

The Company has various loss contingencies, and has recorded reserves have been recorded inas other liabilities for those cases where the Companylegal proceedings for which it believes an unfavorable resolution is probable. Most of these loss contingencies were recorded as aare the result of recentthe Company’s business acquisitions. The following table presents the nature and amount of the loss contingencies recorded as of December 31, 2011:2013 and 2012:

   December 31,
2013
   December 31,
2012
 

Indirect taxes(1)

  Ps.3,300    Ps.1,263  

Labor

   1,063     934  

Legal

   311     279  
  

 

 

   

 

 

 

Total

  Ps.4,674    Ps.2,476  
  

 

 

   

 

 

 

 

(1)
Total

IndirectAs of December 31, 2013 and 2012, indirect taxes include Ps. 246 and Ps. 250, respectively, of tax

Ps.1,405

Labor

1,128

Legal

231

Total

Ps.2,764

loss contingencies regarding indemnification accorded with Heineken over FEMSA Cerveza prior tax contingencies.

25.5 Changes in the Balancebalance of Contingencies Recorded:provisions recorded

25.5.1 Indirect taxes

 

   2011  2010 

Initial balance

  Ps.2,712   Ps.2,467  

Provision

   356    716  

Penalties and other charges

   277    376  

Cancellation and expiration

   (359  (205

Payments(1)

   (288  (211

Amnesty adoption

   —      (333

Translation of foreign currency of beginning balance

   66    (98
  

 

 

  

 

 

 

Ending balance

  Ps.2,764   Ps.2,712  
  

 

 

  

 

 

 
   December 31,
2013
  December 31,
2012
  December 31,
2011
 

Balance at beginning of the year

  Ps.1,263   Ps.1,405   Ps.1,358  

Penalties and other charges

   1    107    16  

New contingencies

   263    56    43  

Contingencies added in business combination

   2,143    117    170  

Cancellation and expiration

   (5  (124  (47

Payments

   (303  (157  (102

Current portion

   (163  (52  (113

Restatement of the beginning balance of subsidiaries in hyperinflationary economies

   101    (89  80  
  

 

 

  

 

 

  

 

 

 

Balance at end of the year

  Ps.3,300   Ps.1,263   Ps.1,405  
  

 

 

  

 

 

  

 

 

 

25.5.2 Labor

 

(1)Include Ps. 113 reclassified to other current liabilities.
   December 31,
2013
  December 31,
2012
  December 31,
2011
 

Balance at beginning of the year

  Ps.934   Ps.1,128   Ps.1,134  

Penalties and other charges

   139    189    105  

New contingencies

   187    134    122  

Contingencies added in business combination

   157    15    8  

Cancellation and expiration

   (226  (359  (261

Payments

   (69  (91  (71

Restatement of the beginning balance of subsidiaries in hyperinflationary economies

   (59  (82  91  
  

 

 

  

 

 

  

 

 

 

Balance at end of the year

  Ps.1,063   Ps.934   Ps.1,128  
  

 

 

  

 

 

  

 

 

 

A roll forward for legal contingencies is not disclosed because the amounts are not considered to be material.

d)Unsettled Lawsuits:

While provision for all claims has already been made, the actual outcome of the disputes and the timing of the resolution cannot be estimated by the Company at this time.

25.6 Unsettled lawsuits

The Company has entered into legalseveral proceedings with its labor unions, tax authorities and other parties that primarily involve Coca-Cola FEMSA. These proceedings have resulted in the ordinary course of business and are common to the industry in which the Company operates. The aggregate amount being claimed against the Company resulting from such proceedings as of December 31, 20112013 is Ps. 6,781.20,671. Such contingencies were classified by legal counsel as less than

probable but more than remote of being settled against the Company. However, the Company believes that the ultimate resolution of such legalseveral proceedings will not have a material effect on its consolidated financial position or result of operations.

In recent years in its Mexican Costa Rican and Brazilian territories, Coca-Cola FEMSA has been requested to present certain information regarding possible monopolistic practices. These requests are commonly generated in the ordinary course of business in the soft drink industry where this subsidiary operates. The Company does not expect any significantmaterial liability to arise from these contingencies.

25.7 Collateralize contingencies

e)Collateralized Contingencies:

As is customary in Brazil, the Company has been requestedrequired by the tax authorities there to collateralize tax contingencies currently in litigation amounting to Ps. 2,4182,248 and Ps. 2,164 as of December 31, 2013 and 2012, respectively, by pledging fixed assets and entering into available lines of credit which cover suchcovering the contingencies.

25.8 Commitments

f)Commitments:

As of December 31, 2011,2013, the Company has contractual commitments for finance leases for machinery and transport equipment (see Note 17) and operating lease for the rental of production machinery and equipment, distribution equipment,and computer equipment, and land for FEMSA Comercio’s operations.

The contractual maturities of the operating lease commitments by currency, expressed in Mexican pesos as of December 31, 2011,2013, are as follows:

 

   Mexican
pesos
   U.S.
dollars
   Other 

2012

  Ps.2,370    Ps.113    Ps.203  

2013

   2,246     110     107  

2014

   2,134     100     80  

2015

   2,018     161     10  

2016

   1,896     712     8  

2017 and thereafter

   11,324     —       —    
  

 

 

   

 

 

   

 

 

 

Total

  Ps.21,988    Ps.1,196    Ps.408  
  

 

 

   

 

 

   

 

 

 
   Mexican
Pesos
   U.S.
Dollars
   Others 

Not later than 1 year

  Ps.  3,067    Ps.  141    Ps.  76  

Later than 1 year and not later than 5 years

   10,919     509     84  

Later than 5 years

   13,801     246     6  
  

 

 

   

 

 

   

 

 

 

Total

  Ps.  27,787    Ps.896    Ps.166  
  

 

 

   

 

 

   

 

 

 

Rental expense charged to operations amounted to approximatelyconsolidated net income was Ps. 3,2494,345, Ps. 2,6024,032 and Ps. 2,2553,248 for the years ended December 31, 2013, 2012 and 2011, 2010respectively.

Future minimum lease payments under finance leases with the present value of the net minimum lease payments are as follows:

   2013
Minimum
Payments
   Present
Value of
Payments
   2012
Minimum
Payments
   Present
Value of
Payments
 

Not later than 1 year

  Ps.322    Ps.276    Ps.236    Ps.225  

Later than 1 year and not later than 5 years

   852     789     134     122  
  

 

 

   

 

 

   

 

 

   

 

 

 

Total mínimum lease payments

   1,174     1,065     370     347  

Less amount representing finance charges

   109     —       23     —    

Present value of minimum lease payments

   1,065     1,065     347     347  
  

 

 

   

 

 

   

 

 

   

 

 

 

The Company through its subsidiary Coca-Cola FEMSA has firm commitments for the purchase of property, plant and 2009, respectively.equipment of Ps. 1,828 as December 31, 2013.

25.9 Restructuring provision

Coca-Cola FEMSA recorded a restructuring provision. This provision relates principally to reorganization in the structure of Coca-Cola FEMSA. The restructuring plan was drawn up and announced to the employees of Coca-Cola FEMSA in 2011 when the provision was recognized in its consolidated financial statements. The restructuring of Coca-Cola FEMSA was completed by 2013.

   December 31,
2013
  December 31,
2012
  December 31,
2011
 

Balance at beginning of the year

  Ps.90   Ps.153   Ps.230  

New

   179    195    48  

Payments

   (234  (258  (76

Cancellation

   (35  —      (49
  

 

 

  

 

 

  

 

 

 

Balance at end of the year

  Ps.—     Ps.90   Ps.153  
  

 

 

  

 

 

  

 

 

 

Note 25.26. Information by Segment

The analytical information by segment is presented considering the Company’s business units (Subholding Companies as defined in Note 1), which is consistent with the internal reporting presented to the Chief Operating Decision Maker. A segment is a component of the Company restructuredthat engages in business activities from which it earns revenues, and incurs the related costs and expenses, including revenues, costs and expenses that relate to transactions with any of Company’s other components. All segments’ operating results are reviewed regularly by the Chief Operating Decision Maker, which makes decisions about the resources that would be allocated to the segment and to assess its performance, and for which financial information disclosedis available.

Inter-segment transfers or transactions are entered into and presented under accounting policies of each segment, which are the same to its main authority ofthose applied by the entity to focus on income fromCompany. Intercompany operations are eliminated and cash flow from operations before changespresented within the consolidation adjustment column included in working capital and provisions (see Note 4 Z). Therefore segment disclosures for prior periods have been reclassified for comparison purposes.the tables below.

a) By Business Unit:

 

2011

  Coca-Cola
FEMSA
  FEMSA
Comercio
  CB
Equity
  Other (1)  Consolidation
Adjustments
  Consolidated 

Total revenues

  Ps.124,715   Ps.74,112   Ps.—     Ps.13,373   Ps.(9,156 Ps.203,044  

Intercompany revenue

   2,099    2    —      7,055    (9,156  —    

Income from operations

   20,152    6,276    (7  483    —      26,904  

Other expenses, net

        (2,917

Interest expense

   (1,736  (1,026  —      (535  363    (2,934

Interest income

   601    12    7    742    (363  999  

Other net finance expenses (2)

        1,152  

Equity method from associates

   86    —      5,080    1    —      5,167  

Income taxes

   (5,599  (556  (267  (1,265  —      (7,687
  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

 

Consolidated net income before discontinued operations

        20,684  

Depreciation(3)

   4,163    1,175    —      160    —      5,498  

Amortization and non-cash operating expenses

   683    707    —      166    —      1,556  
  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

 

Cash flows from operations before changes in working capital and provisions(4)

   24,998    8,158    (7  809    —      33,958  
  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

 

Investment in associates and joint ventures

   3,656    —      75,075    241    —      78,972  

Long-term assets

   119,534    16,593    75,075    9,641    (5,106  215,737  

Total assets

   151,608    26,998    76,791    28,220    (8,913  274,704  
  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

 

Disposals of long-lived assets

   484    211    —      8    —      703  

Capital expenditures, net(5)

   7,826    4,096    —      593    —      12,515  

Net cash flows provided by (used in) operating activities

   15,307    7,403    (93  (373  —      22,244  

Net cash flows (used in) provided by investment activities

   (14,140  (4,083  1,668    (1,535  —      (18,090

Net cash flows (used in) provided by financing activities

   (2,206  313    —      (5,029  —      (6,922
  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

 

2013

  Coca-Cola
FEMSA
  FEMSA
Comercio
  CB
Equity
   Other (1)  Consolidation
Adjustments
  Consolidated 

Total revenues

  Ps.  156,011   Ps.  97,572   Ps. —      Ps.  17,254   Ps.  (12,740)   Ps.  258,097  

Intercompany revenue

   3,116    —      —       9,624    (12,740  —    

Gross profit

   72,935    34,586    —       4,670    (2,537  109,654  

Administrative expenses

   —      —      —       —      —      9,963  

Selling expenses

   —      —      —       —      —      69,574  

Other income

   —      —      —       —      —      651  

Other expenses

   —      —      —       —      —      (1,439

Interest expense

   (3,341  (601  —       (865  476    (4,331

Interest income

   654    5    12     1,030    (476  1,225  

Other net finance expenses(3)

   —      —      —       —      —      (1,143

Income before income taxes and share of the profit of associates and joint ventures accounted for using the equity method

   17,224    2,890    4     5,120    (158  25,080  

Income taxes

   5,731    339    1     1,685    —      7,756  

Share of the profit of associates and joint ventures accounted for using the equity method, net of taxes

   289    11    4,587     (56  —      4,831  
  

 

 

  

 

 

  

 

 

   

 

 

  

 

 

  

 

 

 

Consolidated net income

         22,155  
  

 

 

  

 

 

  

 

 

   

 

 

  

 

 

  

 

 

 

Depreciation and amortization(2)

   7,132    2,443    —       121    —      9,696  

Non-cash items other than depreciation and amortization

   12    197    —       108    —      317  
  

 

 

  

 

 

  

 

 

   

 

 

  

 

 

  

 

 

 

Investments in associates and joint ventures

   16,767    734    80,351     478    —      98,330  

Total assets

   216,665    39,617    82,576     45,487    (25,153  359,192  

Total liabilities

   99,512    37,858    1,933     21,807    (24,468  136,642  

Investments in fixed assets(4)

   11,703    5,683    —       831    (335  17,882  
  

 

 

  

 

 

  

 

 

   

 

 

  

 

 

  

 

 

 

 

(1)Includes other companies (see Note 1) and corporate.
(2)Includes foreign exchange loss, net; gain on monetary position, net; and market value loss on ineffective portion of derivative financial instruments.
(3)Includes bottle breakage.
(3)(4)Income from operations plus depreciationIncludes foreign exchange loss, net; loss on monetary position for subsidiaries in hyperinflationary economies; and amortization.market value gain on financial instruments.
(5)(4)Includes acquisitions and disposals of property, plant and equipment, intangible assets and other long-lived assets.

2010

  Coca-Cola
FEMSA
  FEMSA
Comercio
  CB
Equity
  Other (1)  Consolidation
Adjustments
  Consolidated 

Total revenues

   Ps. 103,456    Ps. 62,259    Ps. —      Ps. 12,010    Ps. (8,023  Ps. 169,702  

Intercompany revenue

   1,642    2    —      6,379    (8,023  —    

Income from operations

   17,079    5,200    (3  253    —      22,529  

Other expenses, net

        (282

Interest expense

   (1,748  (917  —      (951  351    (3,265

Interest income

   285    25    2    1,143    (351  1,104  

Other net finance expenses(2)

        8  

Equity method from associates

   217    —      3,319    2    —      3,538  

Income taxes

   (4,260  (499  (208  (704  —      (5,671
  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

 

Consolidated net income before discontinued operations

        17,961  

Depreciation(3)

   3,333    990    —      204    —      4,527  

Amortization and non-cash operating expenses

   610    607    —      144    —      1,361  
  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

 

Cash flows from operations before changes in working capital and provisions(4)

   21,022    6,797    (3  601    —      28,417  
  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

 

Investment in associates and joint ventures

   2,108    —      66,478    207    —      68,793  

Long-term assets

   87,625    14,655    66,478    4,785    (1,425  172,118  

Total assets

   114,061    23,677    67,010    27,705    (8,875  223,578  
  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

 

Disposals of long-lived assets

   7    —      —      2    —      9  

Capital expenditures, net(5)

   7,478    3,324    —      369    —      11,171  

Net cash flows provided by (used in) operating activities

   14,350    6,704    —      (3,252  —      17,802  

Net cash flows (used in) provided by investment activities

   (6,845  (3,288  553    15,758    —      6,178  

Net cash flows used in financing activities

   (2,011  (819  (504  (7,162  —      (10,496
  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

 

2012

  Coca-Cola
FEMSA
  FEMSA
Comercio
  CB Equity   Other (1)  Consolidation
Adjustments
  Consolidated 

Total revenues

  Ps.  147,739   Ps.  86,433   Ps. —      Ps.  15,899    Ps.  (11,762 Ps.  238,309  

Intercompany revenue

   2,873    5    —       8,884    (11,762  —    

Gross profit

   68,630    30,250    —       4,647    (2,227  101,300  

Administrative expenses

   —      —      —       —      —      9,552  

Selling expenses

   —      —      —       —      —      62,086  

Other income

   —      —      —       —      —      1,745  

Other expenses

   —      —      —       —      —      (1,973

Interest expense

   (1,955  (445  —       (511  405    (2,506

Interest income

   424    19    18     727    (405  783  

Other net finance expenses (3)

   —      —      —       —      —      (181

Income before income taxes and share of the profit of associates and joint ventures accounted for using the equity method

   19,992    6,146    10     1,620    (238  27,530  

Income taxes

   6,274    729    —       946    —      7,949  

Share of the profit of associates and joint ventures accounted for using the equity method, net of taxes

   180    (23  8,311     2    —      8,470  
  

 

 

  

 

 

  

 

 

   

 

 

  

 

 

  

 

 

 

Consolidated net income

         28,051  
  

 

 

  

 

 

  

 

 

   

 

 

  

 

 

  

 

 

 

Depreciation and amortization(2)

   5,692    2,031    —       293    (126  7,890  

Non-cash items other than depreciation and amortization

   580    200    —       237    —      1,017  
  

 

 

  

 

 

  

 

 

   

 

 

  

 

 

  

 

 

 

Investments in associates and joint ventures

   5,352    459    77,484     545    —      83,840  

Total assets

   166,103    31,092    79,268     31,078    (11,599  295,942  

Total liabilities

   61,275    21,356    1,822     12,409    (11,081  85,781  

Investments in fixed assets (4)

   10,259    4,707    —       959    (365  15,560  
  

 

 

  

 

 

  

 

 

   

 

 

  

 

 

  

 

 

 

 

(1)Includes other companies (see Note 1) and corporate.
(2)Includes foreign exchange loss, net; gain on monetary position, net; and market value gain on ineffective portion of derivative financial instruments.
(3)Includes bottle breakage.
(3)(4)Income from operations plus depreciationIncludes foreign exchange loss, net; loss on monetary position for subsidiaries in hyperinflationary economies; and amortization.market value gain on financial instruments.
(5)(4)Includes acquisitions and disposals of property, plant and equipment, intangible assets and other long-lived assets.

2009

  Coca-Cola
FEMSA
  FEMSA
Comercio
  Other (1)  Consolidation
Adjustments
  Consolidated 

Total revenues

   Ps. 102,767    Ps. 53,549    Ps. 10,991    Ps. (7,056  Ps. 160,251  

Intercompany revenue

   1,277    2    5,777    (7,056  —    

Income from operations

   15,835    4,457    838    —      21,130  

Other expenses, net

       (1,877

Interest expense

   (1,895  (954  (1,594  432    (4,011

Interest income

   286    27    1,324    (432  1,205  

Other net finance expenses(2)

       179  

Equity method from associates

   142    —      (10  —      132  

Income taxes

   (4,043  (544  (372  —      (4,959
  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

 

Consolidated net income before discontinued operations

       11,799  

Depreciation(3)

   3,472    819    100    —      4,391  

Amortization and non-cash operating expenses

   438    511    162    —      1,111  
  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

 

Cash flows from operations before changes in working capital and provisions(4)

   19,745    5,787    1,100    —      26,632  
  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

 

Disposals of long-lived assets

   124    —      5    —      129  

Capital expenditures, net(5)

   6,282    2,668    153    —      9,103  

Net cash flows provided by operating activities

   16,663    4,339    1,742    —      22,744  

Net cash flows (used in) provided by investment activities

   (8,900  (2,634  158    —      (11,376

Net cash flows used in financing activities

   (6,029  (346  (1,514  —      (7,889
  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

 

2011

  Coca-Cola
FEMSA
  FEMSA
Comercio
  CB Equity   Other (1)  Consolidation
Adjustments
  Consolidated 

Total revenues

  Ps.  123,224   Ps.  74,112   Ps.  —      Ps.  13,360   Ps.  (9,156 Ps.  201,540  

Intercompany revenue

   2,099    2    —       7,055    (9,156  —    

Gross profit

   56,531    25,476    —       3,884    (1,595  84,296  

Administrative expenses

   —      —      —       —      —      8,172  

Selling expenses

   —      —      —       —      —      50,685  

Other income

   —      —      —       —      —      381  

Other expenses

   —      —      —       —      —      (2,072

Interest expense

   (1,729  (396  —       (540  363    (2,302

Interest income

   616    12    7     742    (363  1,014  

Other net finance income(3)

   —      —      —       —      —      1,092  

Income before income taxes and share of the profit of associates and joint ventures accounted for using the equity method

   16,794    4,993    —       1,827    (62  23,552  

Income taxes

   5,667    578    67     1,306    —      7,618  

Share of the profit of associates and joint ventures accounted for using the equity method, net of taxes

   86    —      4,880     1    —      4,967  
  

 

 

  

 

 

  

 

 

   

 

 

  

 

 

  

 

 

 

Consolidated net income

         20,901  
  

 

 

  

 

 

  

 

 

   

 

 

  

 

 

  

 

 

 

Depreciation and amortization(2)

   4,219    1,778    —       246    (80  6,163  

Non-cash items other than depreciation and amortization

   638    170    —       31    —      839  
  

 

 

  

 

 

  

 

 

   

 

 

  

 

 

  

 

 

 

Investments in fixed assets(4)

   7,862    4,186    —       735    (117  12,666  
  

 

 

  

 

 

  

 

 

   

 

 

  

 

 

  

 

 

 

 

(1)Includes other companies (see Note 1) and corporate.
(2)Includes foreign exchange loss, net, gain on monetary position, net and market value gain on ineffective portion of derivative financial instruments.
(3)Includes bottle breakage.
(3)(4)Income from operations plus depreciationIncludes foreign exchange gain, net; gain on monetary position for subsidiaries in hyperinflationary economies; and amortization.market value loss on financial instruments.
(5)(4)Includes acquisitions and disposals of property, plant and equipment, intangible assets and other long-lived assets.

b)By Geographic Area:

Geographic disclosures begin with the country level, with the exception of Central America which had been considered a geographyb) Information by itself. Prior to 2011, thegeographic area:

The Company aggregated countriesaggregates geographic areas into the following geographies for the purposes of its consolidated financial statements: (i) Mexico, (ii) Latincentro, which aggregated Colombia and Central America, (iii) Venezuela (iv) Mercosur, which aggregated Brazil and Argentina, and (v) Europe.

During August 2011, Coca-Cola FEMSA changed certain aspects of its business structure and organization. In order to align the Company’s geographic reporting with Coca-Cola FEMSA’s new internal structure, the Company has decided to change the aggregation of its countries into the following geographies for consolidated financial statement purposes: (i) Mexico and Central America division (comprising the following countries: Mexico, Guatemala, Nicaraga,Nicaragua, Costa Rica and Panama), and (ii) the South America division (comprising the following countries: Brazil, Argentina, Colombia Brazil, Venezuela and Argentina) and (iii) Europe division.Venezuela). Venezuela operates in an economy with exchange controls and hyper-inflation; and as a result, NIF B-5 “Information by Segments” doesit is not allow its aggregationaggregated into the South America segment. Thearea.

Geographic disclosure for the Company is of the view that the quantitative and qualitative aspects of the aggregated operating segments are similar in nature for all periods presented.

Geographic disclosures for prior periods have been reclassified for comparison purposes.as follow:

 

2011

  Total
Revenue
  Capital
Expenditures,
Net(3)
   Investments
in Associates
and Joint
Ventures
   Long-Lived
Assets
   Total Assets 

Mexico and Central America(1)

   Ps. 130,256    Ps. 8,409     Ps. 2,458     Ps. 101,380     Ps. 139,741  

South America(2)

   53,113    3,461     1,438     31,430     47,182  

Venezuela

   20,173    645     1     7,852     12,717  

Europe

   —      —       75,075     75,075     76,791  

Consolidation adjustments

   (498  —       —       —       (1,727
  

 

 

  

 

 

   

 

 

   

 

 

   

 

 

 

Consolidated

   Ps. 203,044    Ps. 12,515     Ps. 78,972     Ps. 215,737     Ps. 274,704  
  

 

 

  

 

 

   

 

 

   

 

 

   

 

 

 

2010

                  

Mexico and Central America(1)

   Ps. 111,769    Ps. 6,796     Ps. 1,019     Ps. 72,116     Ps. 109,508  

South America(2)

   44,468    3,870     1,295     28,055     40,584  

2013

  Total
Revenues
 Total Non
Current
Assets
 

Mexico and Central America(1) (2)

   Ps.171,726    Ps.133,571  

South America(3)

   55,157    61,143  

Venezuela

   14,048    505     1     5,469     7,882     31,601    10,558  

Europe

   —      —       66,478     66,478     67,010     —      80,351  

Consolidation adjustments

   (583  —       —       —       (1,406   (387  —    
  

 

  

 

   

 

   

 

   

 

   

 

  

 

 

Consolidated

   Ps. 169,702    Ps. 11,171     Ps. 68,793     Ps. 172,118     Ps. 223,578     Ps.258,097    Ps.285,623  
  

 

  

 

   

 

   

 

   

 

   

 

  

 

 

2009

                  

2012

  Total
Revenues
 Total Non
Current
Assets
 

Mexico and Central America(1)

   Ps. 101,023    Ps. 5,870           Ps.155,576    Ps.104,983  

South America(2)

   37,507    1,980        

South America(3)

   56,444    29,275  

Venezuela

   22,448    1,253           26,800    9,127  

Europe

   —      77,484  

Consolidation adjustments

   (727  —             (511  (382
  

 

  

 

         

 

  

 

 

Consolidated

   Ps. 160,251    Ps. 9,103           Ps.238,309    Ps.220,487  
  

 

  

 

         

 

  

 

 

2011

    Total
Revenues
 

Mexico and Central America(1)

    Ps.129,716  

South America(3)

    52,149  

Venezuela

    20,173  

Europe

    —    

Consolidation adjustments

    (498
   

 

 

Consolidated

    Ps.201,540  
   

 

 

 

(1)Central America includes Guatemala, Nicaragua, Costa Rica and Panama. Domestic (Mexico only) revenues were Ps. 122,690,163,351, Ps. 105,448148,098 and Ps. 94,819122,690 during the years ended December 31, 2011, 20102013, 2012 and 2009,2011, respectively. Domestic (Mexico only) long-termnon-current assets were Ps. 94,076127,693 and Ps. 64,31099,772, as of December 31, 20112013, and 2010,December 31, 2012, respectively.
(2)(2)Coca-Cola FEMSA’s Asian division consists of the 51% equity investment in CCBPI (Philippines) which was acquired in 2013, and is accounted for using the equity method of accounting (see Note 10). The equity in earnings of the Asian division were Ps. 108 in 2013 , as is the equity method investment in CCBPI Ps. 9,398 and this is presented as part of the Company’s corporate operations in 2013 and thus disclosed net in the table above as part of the “Total Non Current assets” in the Mexico & Central America division. However, the Asian division is represented by the following investee level amounts, prior to reflection of the Company’s 51% equity interest in the accompanying consolidated financial statements: revenues Ps. 13,438, gross profit Ps. 4,285, income before income taxes Ps. 310, depreciation and amortization Ps. 1,229, total assets Ps. 17,232, total liabilities Ps. 4,488, capital expenditures Ps. 1,889.
(3)South America includes Brazil, Argentina, Colombia and Venezuela, although Venezuela is shown separately above. South America revenues include Brazilian revenues of Ps. 31,405,31,138, Ps. 27,07030,930 and Ps. 21,46531,405 during the years ended December 31, 2011, 20102013, 2012 and 2009,2011, respectively. Brazilian long-termnon-current assets were Ps. 15,61845,900 and Ps. 14,41014,221, as of December 31, 20112013 and 2010,December 31, 2012, respectively. South America revenues also include ColombianColombia revenues of Ps. 12,320,13,354, Ps. 11,05714,597 and Ps. 9,90412,320 during the years ended December 31, 2013, 2012 and 2011, 2010 and 2009, respectively. Colombian long-termColombia non-current assets were Ps. 12,85512,888 and Ps. 11,17613,203, as of December 31, 2013 and December 31, 2012, respectively. South America revenues include Argentina revenues of Ps. 10,729, Ps. 10,270 and Ps. 8,399 during the years ended December 31, 2013, 2012 and 2011, respectively. Argentina non-current assets were Ps. 2,042 and 2010,Ps. 2,188, as of December 31, 2013 and December 31, 2012, respectively.

Note 27. Future Impact of Recently Issued Accounting Standards not yet in Effect

The Company has not applied the following new and revised IFRS and IAS, that have been issued but are not yet effective as of December 31, 2013.

IFRS 9, “Financial Instruments” as issued in November 2009, and amended in October 2010, introduces new requirements for the classification and measurement of financial assets and financial liabilities and for derecognition. The standard requires all recognized financial assets that are within the scope of IAS 39. “Financial Instruments: Recognition and Measurement” to be subsequently measured at amortized cost or fair value. Specifically, debt investments that are held within a business model whose objective is to collect the contractual cash flows, and that have contractual cash flows that are solely payments of principal and interest on the principal outstanding are generally measured at amortized cost at the end of subsequent accounting periods. All other debt investments and equity investments are measured at their fair values at the end of subsequent accounting periods.

The most significant effect of IFRS 9 regarding the classification and measurement of financial liabilities relates to the accounting for changes in fair value of a financial liability (designated as at FVTPL) attributable to changes in the credit risk of that liability. Specifically, under IFRS 9, for financial liabilities that are designated as at FVTPL, the amount of change in the fair value of the financial liability that is attributable to changes in the credit risk of that liability is recognized in other comprehensive income, unless the recognition of the effects of changes in the liability’s credit risk in other comprehensive income would create or enlarge an accounting mismatch in profit or loss. Changes in fair value attributable to a financial liability’s credit risk are not subsequently reclassified to profit or loss. Previously, under IAS 39, the entire amount of the change in the fair value of the financial liability designated as at FVTPL was recognized in profit or loss.

IFRS 9, was further amended in November 2013, and as such introduces a new chapter on hedge accounting, putting in place a new hedge accounting model that is designed to be more closely aligned with how entities undertake risk management activities when hedging financial and non-financial risk exposures. In addition, IFRS 9 as amended in 2013 permits an entity to apply only those requirements introduced in IFRS 9 as amended in 2010 for the presentation of gains and losses on financial liabilities designated as at fair value through profit or loss without applying the other requirements of IFRS 9, meaning the portion of the change in fair value related to changes in the entity’s own credit risk can be presented in other comprehensive income rather than within profit or loss.

IFRS 9 as amended in 2013 removes the mandatory effective date that had been established for IFRS 9, in 2009 and 2010, leaving the effective date open pending the finalization of the impairment and classification and measurement requirements. The Company has decided that the adoption of this standard will not take place until IFRS 9 is completed. It is not practicable to provide a reasonable estimate of the effect of IFRS 9 until the final version has been issued.

Amendments to IAS 19 (2011) “Employee Benefits”: With regards to employee contributions to defined benefit plans, these amendments clarify the requirements that relate to how contributions from employees or third parties that are linked to service should be attributed to periods of service. In addition, they permit a practical expedient if the amount of the contributions is independent of the number of years of service, in that contributions can be, but are not required to be, recognized as a reduction in the service cost in the period in which the related service is rendered. The amendments to IAS 19 are effective for annual periods beginning on or after July 1, 2014. These amendments have not been early adopted by the Company and are not expected to have a material effects on its consolidated financial statements.

Amendments to IAS 32“Offsetting Financial Assets and Financial Liabilities”: These amendments clarify existing application issues relating to the offsetting requirements. Specifically, the amendments clarify the meaning of “currently has a legally enforceable right of set-off” and “simultaneous realization and settlement.” The amendments to IAS 32 are effective for annual periods beginning on or after January 1, 2014, with retrospective application required. These amendments have not been early adopted by the Company and are not expected to have a material effect on its consolidated financial statements.

Amendments to IAS 36“Impairment of Assets”: These amendments reduce the circumstances in which the recoverable amount of assets or cash-generating units is required to be disclosed, clarify the disclosures required, and introduce an explicit requirement to disclose the discount rate used in determining impairment (or reversals) where recoverable amount (based on fair value less costs of disposal) is determined using a present value technique. The amendments to IAS 36 are effective for annual periods beginning on or after January 1, 2014. These amendments have not been early adopted by the Company and are not expected to have a material effect on its consolidated financial statements.

Amendments to IAS 39“Financial Instruments: Recognition and Measurement”: These amendments clarify that there is no need to discontinue hedge accounting if a hedging derivative is novated, provided certain criteria are met. A novation indicates an event where the original parties to a derivative agree that one or more clearing counterparties replace their original counterparty to become the new counterparty to each of the parties. In order to apply the amendments and continue hedge accounting, novation to a central counterparty (CCP) must happen as a consequence of laws or regulations or the introduction of laws or regulations. The amendments to IAS 39 have not been early adopted by the Company and are not expected to have a material effect on its consolidated financial statements.

Annual Improvements 2010-2012 Cycle: These Annual Improvements make amendments to: IFRS 2 “Share-based payment,” by amending the definitions of vesting condition and market condition, and adding definitions for performance condition and service condition; IFRS 3 “Business combinations,” by requiring contingent consideration that is classified as an asset or a liability to be measured at fair value at each reporting date; IFRS 8 “Operating

 (3)Includes acquisitions

segments,” requiring disclosure of the judgments made by management in applying the aggregation criteria to operating segments and disposalsclarifing that reconciliations of segment assets are only required if segment assets are reported regularly; IFRS 13 “Fair value measurement,” by clarifying that issuing IFRS 13 and amending IFRS 9 and IAS 39 did not remove the ability to measure certain short-term receivables and payables on an undiscounted basis (amends basis for conclusions only); IAS 16 “Property, plant and equipment” and IAS 38 “Intangible assets,” by clarifying that the gross amount of property, plant and equipment intangible assetsis adjusted in a manner consistent with a revaluation of the carrying amount; and other assets.IAS 24 “Related party Disclosures,” by clarifying how payments to entities providing management services are to be disclosed. These Annual Improvements are applicable to annual periods beginning on or after 1 July 2014. The Company has yet to complete its evaluation of whether these improvements will have a significant impact on its consolidated financial statements.

Note 26. Differences Between Mexican FRS and U.S. GAAP

As discussedAnnual Improvements 2011-2013 Cycle: These Annual Improvements make amendments to the following standards that are applicable to the Company: IFRS 3, by clarifying that the standard excludes from its scope the accounting for the formation of a joint arrangement in Note 2, the consolidated financial statements of the Company are prepared in accordance with Mexican FRS, which differs in certain significant respects from authoritative U.S. accounting and reporting standards. Included in this Note and Note 27 are references to certain principles generally accepted injoint arrangement itself; IFRS 13, by clarifying the United States of America (“U.S. GAAP”) Codifications (“ASC”) that have been adopted by the Company.

A reconciliationscope of the reported net income, stockholders’ equity and comprehensive incomeportfolio exception of paragraph 52, which permits an entity to U.S. GAAP is presented in Note 27.

The principal differences between Mexican FRS and U.S. GAAP included in the reconciliation that affect the consolidated financial statements of the Company are described below.

a)Consolidation of Coca-Cola FEMSA:

The Company consolidates its investment in Coca-Cola FEMSA under Mexican FRS, in accordance with Bulletin B-8 “Consolidated and Combined Financial Statements and Valuation of Long-Term Investments in Shares” through 2008 and revised NIF B-8 “Consolidated and Combined Financial Statements” beginning in 2009 as disclosed in Note 2 M.

For U.S. GAAP purposes, the existence of substantive participating rights held by the Coca-Cola Company (non-controlling interest), as addressed in the shareholder agreement, did not allow FEMSA to consolidate Coca-Cola FEMSA in its financial statements. Therefore, FEMSA’s investment in Coca-Cola FEMSA had been accounted for by the equity method in FEMSA’s consolidated financial statement under U.S. GAAP for the year ended December 31, 2009.

As of December 31, 2009,measure the fair value of FEMSA’s investment in Coca-Cola FEMSA represented by 992,078,519 shares equivalent to 53.7% of its outstanding shares amounted to Ps. 85,135 based on quoted market prices of that date.

Coca-Cola FEMSA’s summarized consolidated income statement under U.S. GAAP is presented as follows for the year ended December 31, 2009:

Consolidated Income Statements

2009

Total revenues

Ps. 100,393

Income from operations

14,215

Income before income taxes

12,237

Income taxes

3,525

Consolidated net income

8,853

Less: Net income attributable to the non-controlling interest

(446)

Net income attributable to the controlling interest

8,407

Consolidated comprehensive income

10,913

Less: Comprehensive income attributable to the non-controlling interest

(592

Consolidated comprehensive income attributable to the controlling interest

Ps. 10,321

On February 1, 2010, FEMSA and The Coca-Cola Company signed an amendment to their shareholder’s agreement. This amendment allowed FEMSA to continue to consolidate Coca-Cola FEMSA for Mexican FRS purposes during 2009, because the Company has maintained control over its operating and financial policies. As a result of the modifications to the shareholder’s agreement, substantive participating rights held by The Coca-Cola Company were amended and became protective rights. As a result of the modifications made to the shareholders’ agreement, which provided control to the Company over Coca-Cola FEMSA, the Company recognized a business combination without transfer of consideration in order to comply with ASC 805 and beginning February 1, 2010 started to consolidate Coca-Cola FEMSA for U.S. GAAP purposes.

The Company estimated the total fair value of the interest acquired in Coca-Cola FEMSA to be Ps. 148,110 based on Coca-Cola FEMSA’s outstanding shares price quoted in the NYSE of Ps. 80.21 (level 1 information) as of February 1, 2010. As a result of a business combination without transfer of consideration, the Company recognized a gain in other income in the consolidated income statements under U.S. GAAP which amounted to Ps. 39,847. This gain represents the difference between the book value and the fair value of the interest acquired in Coca-Cola FEMSA as of the date of the control acquisition and is reported in “other income, net.”

As of the acquisition date and based on the purchase price allocation, the Company identified intangible assets with indefinite lives consisting of distribution rights of Ps. 113,434 and depreciable long-lived assets that amounted to Ps. 27,409. The Company also recognized goodwill of Ps. 41,761 as part of this transaction. The goodwill recognized with our control acquisition of Coca-Cola FEMSA is primarily related to synergistic value created from having an unified operating system that will strategically position us to better market and distribute our beverage brands in Mexico, Central America, Brazil, Colombia, Venezuela and Argentina.

The fair value of all Coca-Cola FEMSA net assets acquired by the Company is as follows:

Total current assets

Ps. 19,874

Property, plant and equipment

31,431

Distribution rights

113,434

Other long-term assets

5,548

Total current liabilities

19,054

Total long-term liabilities

40,156

Total liabilities

59,210

Net assets acquired

111,077

Goodwill

41,761

Total fair value of Coca-Cola FEMSA

152,838

Fair value of the Non-controlling Interest in the subsidiaries of Coca-Cola FEMSA(1)

4,728

Fair value of the Non-controlling Interest of FEMSA in Coca-Cola FEMSA(2)

68,535

Fair value of the Controlling Interest acquired in Coca-Cola FEMSA

79,575

(1)The fair value of the non-controlling interest in the subsidiaries of Coca-Cola FEMSA was estimated using the market approach.
(2)The fair value of the non-controlling interest of FEMSA in Coca-Cola FEMSA was estimated using the market approach. The main input used to estimate fair value was share prices quoted in the Mexican Stock Exchange.

After acquisition date for the year ended December 31, 2010, additional depreciation and amortization of identified assets net of deferred income tax recognized in the Consolidated Income Statement were an amount of Ps. 661.

The Company recognized within its consolidated income statement revenues of Ps. 95,839 and a net income of Ps. 9,734 for the year ended December 31, 2010, for the eleven months of operations related to Coca-Cola FEMSA after the acquisition date.

Unaudited Pro Forma Financial Data

The following unaudited consolidated pro forma financial data represents the Company’s historical financial statements, adjusted to give effect to (i) the acquisition of Coca-Cola FEMSA mentioned in the preceding paragraphs; (ii) certain accounting adjustments related mainly to the depreciation of the step-up adjustment for fixed assets acquired, (iii) eliminating the gain on the acquisition of Coca-Cola FEMSA.

The unaudited pro forma adjustments assume that the acquisition was made at the beginning of the year immediately preceding the year of acquisition and are based upon available information and other assumptions that management considers reasonable. The pro forma financial information data does not purport to represent what the effect on the Company’s consolidated operations would have been, had the transactions in fact occurred at the beginning of each year, nor are they intended to predict the Company’s future results of operations.

   FEMSA unaudited pro  forma
consolidated results for the years
ended December 31,
 
   2010(2)   2009(2) 

Total revenues

   184,336     195,090  

Income before taxes(1)

   47,607     18,924  

Net income(1)

   32,543     15,022  
  

 

 

   

 

 

 

(1)In 2010 includes gain on the FEMSA Cerveza exchange.
(2)Does not include gain due to Coca-Cola FEMSA’s control acquisition.

b)Exchange of FEMSA Cerveza and Acquisition of 20% Economic Interest in Heineken:

As explained in Note 5 B i), on April 30, 2010, FEMSA exchanged 100% of its shares in FEMSA Cerveza for a 20% economic interest in Heineken Group. According to Mexican FRS, the disposal of FEMSA Cerveza has been accounted as a discontinued operation.

For U.S. GAAP purposes, FEMSA Cerveza has not been accounted for as a discontinued operation, given the significant cash flows that continue to be exchanged between FEMSA’s ongoing operations and those of the disposed entity. As a result, the disposition was accounted for as a sale of a group of financial assets and classified within continuing operations infinancial liabilities on the consolidated financial statements under U.S. GAAP, and not as the disposal of a component of FEMSA. As such, the Company’s Mexican FRS consolidated income statements have reported FEMSA Cerveza’s results of operations prior to the April 30, 2010 exchange in one line item (discontinued operations). For U.S. GAAP purposes it continues to fully consolidate its line by line results prior to the exchange. See Note 5 B i) for summarized FEMSA Cerveza financial statements for dates and periods prior to April 30, 2010 under Mexican FRS.

The acquisition of the 20% economic interest in Heineken has been accounted for taking into consideration closing prices of Heineken N.V. and Heineken Holding N.V. as of the acquisition date (see Note 5 B i) As of April 30, 2010, under U.S. GAAP, the Company recognized a gain of Ps. 27,132 within other income in the consolidated statements of income and comprehensive income, which represents the difference between the book value of its interest in FEMSA Cerveza and the acquisition value of Heineken recorded at the exchange date. The basis of the assets and liabilities under U.S. GAAP of FEMSA Cerveza at the exchange date was different from the basis of such assets and liabilities under Mexican FRS, additionally the goodwill of Ps. 10,600 allocated to FEMSA Cerveza was cancelled as part of thisprice that would be received by selling a net long position for a particular risk exposure or by transfering a net short position for a particular risk exposure in an orderly transaction (see Note 26 M); accordingly, the gain recorded on disposal under U.S. GAAP differs from that under Mexican FRS. The deferred income tax for U.S. GAAP purposes amounted to Ps. 10,099.

For subsequent accounting, the Company recognizes its investment in Heineken for purposes of Mexican FRS under the equity method after reconciling Heineken’s net income and comprehensive income from IFRS to Mexican FRS, as a result of its ability to exercise significant influence over its operating and financial policies as disclosed in Note 5 B i). However, for purposes of U.S. GAAP, the Company recognizes its investment in Heineken based on the cost method because it was unable to obtain the required information to reconcile Heineken’s net income to U.S. GAAP on an accurate and reliable basis.

c)Restatement of Prior Year Financial Statements for Inflationary Effects:

As a result of discontinued inflationary accounting in 2008 for subsidiaries that operate in non-inflationary economic environments, the Company’s financial statements are no longer considered to be presented in a reporting currency that comprehensively includes the effects of price level changes; therefore, the inflationary effects of inflationary economic environments arising in 2009, 2010 and 2011 result in a difference to be reconciled for U.S. GAAP purposes. The equity method of Coca-Cola FEMSA recorded by FEMSA as of January 31, 2010 and December 31, 2009 considers this difference, as well as the consolidated net income for the eleven months ended on December 31, 2010 and the consolidated net income for the full year ended on December 31, 2011, regarding inflationary effects of Argentina, Nicaragua and Costa Rica, inflationary economies according to MFRS in which Coca-Cola FEMSA operates. Inflationary effects of Venezuela are not reconcilied because is accounted as a hyper-inflationary economy for U.S. GAAP purposes, since January 1, 2010 (see Note 4 A).

For U.S. GAAP reconciliation purposes, the Company has applied an accommodation available in Item 17(c)(2)(iv)(B) of the instructions to Form 20-F whereby the International Accounting Standard 21 Changes in Foreign Exchange Rates (IAS 21) and IAS 29 Financial Reporting in Hyperinflationary Economies (IAS 29) indexation approach is applied. A U.S. GAAP reconciliation which would otherwise require a hyper-inflationary economy to be reported using the dollar as the functional currency is not required to be provided using this accommodation if amounts in a currency of a hyperinflationary economy are translated into the reporting currency in accordance with IAS 21. Additionally, the information related to the revenues as well as long-term assets and total assets related to the Venezuelan subsidiary are shown separately in the segment disclosure footnote (see Note 25 B). Recent devaluations in the Venezuelan currency are also discussed in Note 3.

d)Classification Differences:

Certain items require a different classification in the balance sheet or income statement under U.S. GAAP. These include:

Beginning on January 1, 2010, restricted cash has been classified from other current assets to cash and cash equivalents according to NIF C-1 Cash and Cash Equivalents. Under U.S. GAAP, restricted cash remains classified as other current or long term assets;

Impairment of goodwill and other long-lived assets, the gains or losses on the disposition of fixed assets, all severance payments associated with an ongoing benefit and amendments to pension plans, financial expenses from labor liabilities and employee profit sharing, among others, are recorded as part of operating income under U.S. GAAP, but not under Mexican FRS;

Under Mexican FRS, deferred taxes are classified as non-current, while under U.S. GAAP they are classified based on the classification of the related asset or liability or their estimated reversal date when not associated with an asset or liability;

Under Mexican FRS,between market value gain/loss of embedded derivatives contracts are recorded as market value gain/loss of ineffective portion of derivatives financial instruments. For U.S. GAAP purposes, this effect has been reclassified to operating expenses; and

Under Mexican FRS, restructuring costs are recorded as other expenses while for U.S. GAAP purposes restructuring costs are recorded as operating expense.

e)Deferred Promotional Expenses:

As explained in Note 4 E, under Mexican FRS, promotional expenses related to the launching of new products or product presentations are recorded as prepaid expenses. For U.S. GAAP purposes, such promotional expenses are expensed as incurred.

f)Intangible Assets:

According to Mexican FRS, in 2003 the amortization of goodwill was discontinued. For U.S. GAAP purposes, since 2002 goodwill and indefinite-lived intangible assets are no longer subject to amortization.

Under U.S. GAAP, indefinite-lived intangible assets are recorded at estimated fair value at the date of the acquisition, under Mexican FRS intangible assets with indefinite life are recognized at its estimated fair value, limited to the underlying amount of the purchase price consideration. This results in a difference in accounting for acquired intangible assets between Mexican FRS and U.S. GAAP.

During the year ended December 31, 2009, the Company acquired the Brisa water business in Colombia. For U.S. GAAP, acquired distribution rights intangible assets are recorded at estimated fair value at the date of the purchase. Under Mexican FRS, this distribution rights intangible asset is recorded at its estimated fair value, limited to the underlying amount of the purchase price consideration. This results in a difference in accounting for acquired intangible assets between Mexican FRS and U.S. GAAP. These differences have resulted in a gain being recorded in 2009 for U.S. GAAP purposes in the amount of Ps. 72.

g)Restatement of Imported Equipment:

Through December 2007, the Company restated imported machinery and equipment by applying the inflation rate and the exchange rate of the currency of the country of origin. The resulting amounts were then translated into Mexican pesos using the period end exchange rate. This result in a difference in accounting between Mexican FRS and U.S. GAAP.

NIF B-10 establishes that imported machinery and equipment are recorded using the exchange rate of the acquisition date. Subholding Companies that operate in inflationary economic environments have to restate those assets by applying the inflation rate in their own countries. The change in this methodology did not impact significantly the consolidated financial position of the Company.

h)Capitalization of the Comprehensive Financing Result:

Through 2006, and according to Bulletin C-6 “Property, plant and equipment” the Company had not capitalized the comprehensive financial result related to fixed assets.

Beginning in 2007, according to NIF D-6 “Capitalization of Comprehensive Financing Result,” the Company capitalized the comprehensive financing result generated by borrowings obtained to finance qualifying assets.

According to U.S. GAAP, if interest expense (does not include all the components of comprehensive result defined by Mexican FRS) is incurred during the construction of qualifying assets and the net effect is material, capitalization is required for all assets that require a period of time to get them ready for their intended use. The net effect of interest expenses incurred to bring qualifying assets to the condition for its intended use was Ps. 92, Ps. 90 and Ps. 90 for the years ended on December 31, 2011, 2010 and 2009, respectively.

A reconciling item is included for the difference in capitalized comprehensive financing result and the related amortization recorded under Mexican FRS and the corresponding capitalized interest expense and related amortization recorded under U.S. GAAP.

i)Fair Value Measurements:

The Company adopted a FASB pronouncement that establishes a framework for measuring fair value providing a consistent definition that focuses on exit price and prioritizes the use of market based inputs over company specific inputs. This pronouncement requires companies to consider its own nonperformance risk when measuring liabilities carried at fair value, including derivative financial instruments. The effective date of this standard for nonfinancial assets and nonfinancial liabilities that are recognized or disclosed at fair value on a recurring basis (at least annually) started on January 1, 2009.

Additionally, U.S. GAAP establishes a three level fair value hierarchy that prioritizes the inputs used to measure fair value. This hierarchy requires entities to maximize the use of observable inputs and minimize the use of unobservable inputs. The three levels of inputs are fully described in Note 19. The Company has segregated all financial assets and liabilities that are measured at fair value on a recurring basis (at least annually) into the most appropriate level within the fair value hierarchy based on the inputs used to determine the fair valueparticipants at the measurement date as shown in Note 19.

under current market conditions. These Annual Improvements are applicable to annual periods beginning on or after July 1, 2014. The Company is exposedhas yet to counterparty credit risk on all derivative financial instruments. Because the amounts are recorded at fair value, the full amountcomplete its evaluation of the Company’s exposure is the carrying value ofwhether these instruments. Credit risk is monitored through established approval procedures, which consider grading counterparties periodically in order to offset the net effect of counterparty’s credit risk. Asimprovements will have a result the Company only enters into derivative transactions with well-established financial institutions; and estimates that such risk is minimal.

U.S. GAAP allows entities to voluntarily choose to measure certain financial assets and liabilities at fair value (fair value option). The fair value option may be elected on an instrument by instrument basis and is irrevocable, unless a new election date occurs. If the fair value option is elected for an instrument, the unrealized gains and losses for that

instrument shall be reported in earnings at each subsequent reporting date. The Company did not elect to adopt fair value option for any of its outstanding instruments; therefore, it did not have anysignificant impact on its consolidated financial statements.

In

IFRIC 21 “Levies”: This Interpretation provides guidance on when to recognize a liability for a levy imposed by a government, both for levies that are accounted for in accordance with IAS 37 “Provisions, Contingent Liabilities and Contingent Assets,” and those where the timing and amount of the levy is certain. The Interpretation identifies the obligating event for the recognition of a liability as the activity that triggers the payment of the levy in accordance with the relevant legislation. It provides guidance on recognition of a liability to pay levies, where the liability is recognized progressively if the obligating event occurs over a period of time; and if an obligation is triggered on reaching a minimum threshold, the liability is recognized when that minimum threshold is reached. This Interpretation is effective for accounting periods beginning on or after January 1, 2014, with early adoption permitted. The Company has not early adopted this IFRIC, and the Company has yet to complete its evaluation of whether it will have a material impact on its consolidated financial statements.

Note 28. Subsequent Events

On January 13, 2014 Coca-Cola FEMSA issued a U.S. dollar-denominated 10-year bonds and 30-year bonds that were placed on November 19, 2013 (the “Original Senior Notes”) in the international capital markets, to increase the total principal amount to U.S,$2.5 billion (in three tranches), placing an additional US $150 million for 10-year bonds at a yield of US Treasury +107 basis points, with a coupon of 3.875%; and an additional US$200 million for 30-year bonds at a yield of US Treasury +122 basis points, with a coupon of 5.250% (the “Additional Senior Notes”). Coca-Cola FEMSA’s 10-year bonds now have an aggregate principal amount of US $900 million and 30-year bonds now have an aggregate principal amount of US $600 million. The Additional Senior Notes have the same CUSIP and the same coupon as the respective Original Senior Notes. The Additional Senior Notes have the same CUSIP and the same coupon as the respective Original Senior Notes. These notes are guaranteed by the Guarantors Subsidiaries.

As of the end of January, 2014, the exchange rate of the Argentine peso registered a devaluation of approximately 20% with the financial instruments disclosures, it is necessaryU.S. dollar. As a result of this devaluation, the balance sheet of Coca-Cola FEMSA’s subsidiary could reflect a reduction in shareholders’ equity during 2014. As of December 31, 2013 our foreign direct investment in Argentina, using the exchange rate of ARS 6.38 per U.S. dollar, was Ps. 945 million.

In January 2014, the Venezuelan government announced that certain transactions, such as payment of services and payments related to disclose,foreign investments in Venezuela, must be settled at an alternative exchange rate determined by the bodystate-run system known as the Sistema Complementario de Administración de Divisas, or SICAD. The SICAD determines this alternative exchange rate based on limited periodic sales of the financial statements or in the notes, the fair value of financial instruments for which it is practicable to estimate it, and the method(s) used to estimate the fair value.U.S. dollars through auctions. The Company estimates that carrying amounts of cash and cash equivalents, accounts receivable, interest payable, suppliers, accounts payable and other current liabilities approximate their fair value due to their short maturity.

Additionally as explained in Note 16, the Company has a bonus program in which the cost of the equity instruments is measuredexchange rate based on the fair valuemost recent SICAD auction, held on April 4, 2014, and in effect as of April 7, 2014, was 10.00 bolivars to US$1.00. Imports of Coca-Cola FEMSA’s raw materials into Venezuela qualify as transactions that may be settled using the instruments on the date they are granted.

j)Deferred Income Taxes, Employee Profit Sharing and Uncertain Tax Positions:

The calculationofficial exchange rate of deferred income taxes and employee profit sharing6.30 bolivars to US$1.00, thus, Coca-Cola FEMSA will continue to account for U.S. GAAP purposes differs from Mexican FRS as follows:

Under Mexican FRS, inflation effects on the deferred taxes balance generated by monetary items are recognizedthese transactions using such official exchange rate. Coca-Cola FEMSA will recognize in the income statement as part of the result of monetary position of subsidiariescumulative translation account in inflationary economic environments. Under U.S. GAAP, the deferred taxes balance is classified as a non-monetary item. As a result, the consolidated U.S. GAAP income statement differs with respect to the presentation of the gain or loss on monetary position and deferred income taxes provision;

Under Mexican FRS, deferred employee profit sharing is calculated using the asset and liability method, which is the method used to compute deferred income taxes under U.S. GAAP. Employee profit sharing is deductible for purposes of Mexican taxes from profit. This deduction reduces the payments of income taxes in subsequent years. For Mexican FRS purposes, the Company did not record deferred employee profit sharing, since is not expected to materialize in the future; and

The differences in the deferred income tax of the control acquisition of Coca-Cola FEMSA, deferred income tax of the exchange of FEMSA Cerveza shares, deferred promotional expenses, intangible assets, restatement of imported machinery and equipment, capitalization of comprehensive financial result, employee benefits and deferred employee profit sharing, explained in Note 26 A, B, E, F, G, H, and J, generate a difference when calculating deferred income taxes under U.S. GAAP compared to that presented under Mexican FRS (see Note 23 C).

The reconciliation of deferred income tax and employee profit sharing, as well as the changes in the balances of deferred taxes, are as follows:

Reconciliation of Deferred Income Taxes, Net

  2011  2010 

Deferred income taxes under Mexican FRS

  Ps. 13,450   Ps. 10,221  

U.S. GAAP adjustments:

   

Deferred promotional expenses

   (4  (14

Deferred income tax of Coca-Cola FEMSA´s fair value adjustments

   23,813    21,833  

Intangible assets

   (91  (22

Deferred charges

   (51  (20

Deferred revenues

   17    26  

Equity method of Heineken

   (1,490  (859

Restatement of imported equipment

   (3  85  

Capitalization of interest expense

   4    4  

Tax deduction for deferred employee profit sharing

   19    50  

Employee benefits

   (243  (220
  

 

 

  

 

 

 

Total U.S. GAAP adjustments

   21,971    20,863  
  

 

 

  

 

 

 

Deferred income taxes, net, under U.S. GAAP

  Ps.35,421   Ps.31,084  
  

 

 

  

 

 

 

Changes in the Balance of Deferred Income Taxes

  2011  2010  2009 

Initial liability (asset) balance

  Ps. 31,084   Ps. (2,405 Ps. 37  

Provision for the year

   (885  (159  (795

Change in the statutory income tax rate

   (99  (58  (90

Deferred tax of the exchange of FEMSA Cerveza

   —      10,001    —    

Control acquisition of Coca-Cola FEMSA and fair value adjustments

   —      23,843    —    

Application of tax loss carryforwards due to amnesty adoption

   —      —      2,066  

Reversal of tax loss carryforwards allowance

     (2,066

Acquisition of subsidiaries

   186    —      —    

Reversal of tax loss carryforwards

   —      —      (1,874

Financial instruments

   38    (19  319  

Cumulative translation adjustment

   5,060    (60  (134

Unrecognized labor liabilities

   (3  (59  132  

Others

   40    —      —    
  

 

 

  

 

 

  

 

 

 

Ending liability (asset) balance

  Ps. 35,421   Ps. 31,084   Ps. (2,405
  

 

 

  

 

 

  

 

 

 

Reconciliation of Deferred Employee Profit Sharing

  2011  2010 

Deferred employee profit sharing under Mexican FRS

  Ps. —     Ps. —    

U.S. GAAP adjustments:

   

Allowance for doubtful accounts

   (2  (1

Inventories

   (1  8  

Property, plant and equipment

   154    25  

Deferred charges

   4    4  

Intangible assets

   (1  (1

Labor liabilities

   (274  (233

Other liabilities

   (148  (186
  

 

 

  

 

 

 

Total U.S. GAAP adjustments

   (268  (384
  

 

 

  

 

 

 

Valuation allowance

   202    206  
  

 

 

  

 

 

 

Deferred employee profit sharing under U.S. GAAP

  Ps. (66 Ps. (178
  

 

 

  

 

 

 

Changes in the Balance of Deferred Employee Profit Sharing

  2011  2010  2009 

Initial balance (asset) liability

  Ps. (178 Ps. 134   Ps. 214  

Provision for the year

   120    (257  (234

Acquisition of Coca-Cola FEMSA

   —      (17  —    

Net effect on exchange of FEMSA Cerveza

   —      (118  —    

Labor liabilities

   (4  82    42  

Valuation allowance

   (4  (2  112  
  

 

 

  

 

 

  

 

 

 

Ending balance (asset) liability

  Ps.(66 Ps. (178 Ps.134  
  

 

 

  

 

 

  

 

 

 

According to U.S. GAAP, the Company is required to recognize in its financial statements the impact of a tax position when it is more likely than not that the position will be sustained upon examination. If the tax position meets the more-likely-than-not recognition threshold, the tax effect is recognized at the largest amount of the benefit that is greater than 50% likely of being realized. Any excess between the tax position taken in the tax return and the tax position recognized in the financial statements using the criteria above results in the recognition of a liability in the financial statements for the uncertain position. Similarly, if a tax position fails to meet the more-likely-than-not recognition threshold, the benefit taken in tax return will also result in the recognition of a liability in the financial statements for the full amount of the unrecognized benefit. According to Mexican FRS, the Company is required to record tax contingencies in its financial statements when such liabilities are probable in nature and estimable. However, this difference between Mexican FRS and U.S. GAAP is not material to the Company’s consolidated financial statements during any of the periods presented herein, and has thus not resulted in a reconciling item.

k)Employee Benefits:

NIF D-3 “Employee Benefits” eliminates the recognition of the additional labor liability resulting from the difference between actual benefits and the net projected liabilities, establishes a maximum of five years to amortize the beginning balance of past labor costs of pension plans and severance indemnities and requires recording actuarial gains or losses of severance indemnities as part of the income from operations during the period when those are incurred. The adoption of NIF D-3 generates a difference in the unamortized net transition obligation and in the amortization expense of pension plans and severance indemnities. Under U.S. GAAP the Company is required to fully recognize as an asset or liability from the overfunded or underfunded status of defined pension and other postretirement benefit plans.

For the adoption of NIF B-10 for Mexican FRS, the Company is required to apply real rates for inflationary economic environments and nominal rates for non-inflationary economic environments in the actuarial calculations. The Company uses the same criteria for interest rates for both U.S. GAAP and Mexican FRS.

The reconciliation of the pension cost for the year and related labor liabilities is as follows:

Cost for the Year

  2011  2010  2009 

Net cost recorded under Mexican FRS

  Ps. 634   Ps. 600   Ps. 569  

Net cost of Coca-Cola FEMSA

    —      (313

Net cost of FEMSA Cerveza (discontinued operation)

    182    574  

U.S. GAAP adjustments:

    

Amortization of unrecognized transition obligation

   (54  (46  (53

Amortization of prior service cost

   (1  (1  5  

Amortization of net actuarial loss

   (11  (4  2  
  

 

 

  

 

 

  

 

 

 

Total U.S. GAAP adjustment

   (66  (51  (46
  

 

 

  

 

 

  

 

 

 

Cost for the year under U.S. GAAP

  Ps.568   Ps.731   Ps. 784  
  

 

 

  

 

 

  

 

 

 

Labor Liabilities

  2011   2010 

Employee benefits under Mexican FRS

  Ps. 2,258    Ps.1,883  

U.S. GAAP adjustments:

    

Unrecognized net transition obligation

   53     115  

Unrecognized labor cost of past services

   319     337  

Unrecognized net actuarial loss

   518     356  
  

 

 

   

 

 

 

U.S. GAAP adjustments to stockholders’ equity

   890     808  
  

 

 

   

 

 

 

Labor liabilities under U.S. GAAP

  Ps.3,148    Ps. 2,691  
  

 

 

   

 

 

 

Estimates of the unrecognized items expected to be recognized as components of net periodic pension cost during 2012 are shown in the table below:

   Pension and
Retirement
Plans
  Seniority
Premiums
  Postretirement
Medical
Services
 

Actuarial net loss and prior service cost recognized in cumulative other comprehensive income during the year

  Ps. 82   Ps. 11   Ps. 2  

Actuarial net loss and prior service cost recognized as a component of net periodic cost

   42    5    2  

Net transition liability recognized as a component of net periodic cost

   9    —      2  

Actuarial net loss, prior service cost and transition liability included in cumulative other comprehensive income

   570    (23  98  

Estimate to be recognized as a component of net periodic cost over the following fiscal year:

    

Transition obligation

   (11  —      (1

Prior service credit

   (3  —      —    

Actuarial gain

   (21  3    (5
  

 

 

  

 

 

  

 

 

 

l)Non-controlling Interests:

Under Mexican FRS, the non-controlling interest in consolidated subsidiaries is presented as a separate component within stockholders’ equity in the consolidated balance sheet.

Beginning as of January 1, 2009, under U.S. GAAP, this item is presented as separate component within consolidated stockholders’March 31, 2014 a reduction in equity in the consolidated balance sheet. Additionally, consolidated net income is adjusted to include the net income attributed to the non-controlling interest. And consolidated comprehensive income is adjusted to include the net income attributed to the non-controlling interest. Because these changes are to be applied retrospectively, they eliminate the differences between MFRS and U.S. GAAP in the presentation of the non-controlling interest in the consolidated financial statements.

m)FEMSA’s Non-controlling Interest Acquisition:

In accordance with Mexican FRS, the Company applied the entity theory to the acquisition of the non-controlling interest by FEMSA in May 1998, through an exchange offer. Accordingly, no goodwill was created as a result of such acquisition and the difference between the book valuevaluation of the shares acquired by FEMSA and the FEMSA shares exchanged was recorded as additional paid-in capital. The direct out-of-pocket costs identified with the purchase of non-controlling interest were includedits net investment in other expenses.

In accordance with U.S. GAAPVenezuela at the time, the acquisitionSICAD exchange rate (10.70 bolivars to US$1.00 as of non-controlling interest was accounted for under the purchase method, using the market value of shares received by FEMSA in the exchange offer to determine the cost of the acquisition of such non-controlling interest and the related goodwill. Under U.S. GAAP at the time, the direct out-of-pocket costs identified with the purchase of non-controlling interest was treated as additional goodwill.

Additionally, U.S. GAAP accounting standards related to goodwill, require the allocation of goodwill to the related reporting. Reporting units are identified at the operating segment or the component level that will generate the related cash flows.March 31, 2014). As of December 31, 2011, the remaining allocation of the goodwill generated by the previously mentioned acquisition of non-controlling interest was as follows:

FEMSA Comercio

Ps.     1,085

Other

918

Ps.     2,003

As of February 1, 2010 the goodwill allocated to2013, Coca-Cola FEMSA amountedforeign direct investment in Venezuela was Ps.13,788 million (at the official exchange rate of 6.30 bolivars per US$1.00). In addition, in March 2014, the Venezuelan government enacted a new law that authorizes an additional method (known as SICAD II) of exchanging Venezuelan bolivars to Ps. 4,753U.S. dollars at rates other than the current official exchange and was re-evaluated as part of the control acquisition of Coca-Cola FEMSA.

existing SICAD rates, for any transaction other than those described above. As of April 30, 2010,4, 2014, the goodwill allocatedSICAD II exchange rate was 49.04 bolivars to FEMSA Cerveza amounted to Ps. 10,600 and was cancelled due to the transaction described in Note 26 B, as part of the disposition of FEMSA Cerveza net assets.US$1.00.

n)Deconsolidation of Crystal Brand Water in Brazil:

During 2009,In February 2014, Coca-Cola FEMSA established a joint venture with The Coca-Cola Company for the production and sale of Crystal brand waterprepaid in Brazil. Coca-Cola FEMSA has recorded a gain for U.S. GAAP purposes of Ps. 120 related to the deconsolidation of its net assets related to the Crystal operations. Approximately, Ps. 120 of previously recorded unearned revenues related to Crystal operations remain recorded for Mexican FRS purposes, and are being amortized into income along with the results from the joint venture overfull the following three years (through 2012) for Mexican FRS purposes.

o)Statement of Cash Flows:

Statement of Cash Flows prepared under Mexican FRS is similar to cash flows standards for U.S. GAAP except for different presentation of interest costs, and certain other supplemental disclosures.

p)Financial Information Under U.S. GAAP:

Consolidated Balance Sheets

  2011   2010 

ASSETS

    

Current Assets:

    

Cash and cash equivalents

   Ps. 25,841     Ps. 26,703  

Investments

   1,329     66  

Accounts receivable

   10,499     7,702  

Inventories

   14,384     11,350  

Recoverable taxes

   4,311     4,243  

Other current assets

   3,026     1,635  
  

 

 

   

 

 

 

Total current assets

   59,390     51,699  
  

 

 

   

 

 

 

Investments in shares:

    

Heineken

   69,749     63,413  

Other investments

   3,897     2,315  

Property, plant and equipment

   55,632     44,650  

Intangible assets

   189,511     163,170  

Deferred income tax and deferred employee profit sharing

   543     541  

Other assets

   11,294     8,729  
  

 

 

   

 

 

 

TOTAL ASSETS

  Ps. 390,016    Ps.334,517  
  

 

 

   

 

 

 

LIABILITIES AND STOCKHOLDERS’ EQUITY

    

Current Liabilities:

    

Bank loans and notes payable

  Ps.638    Ps.1,578  

Current maturities of long-term debt

   4,935     1,725  

Interest payable

   216     165  

Suppliers

   21,475     17,458  

Deferred income tax

   46     113  

Taxes payable

   3,208     2,180  

Accounts payable, and other current liabilities

   8,158     7,410  
  

 

 

   

 

 

 

Total current liabilities

   38,676     30,629  
  

 

 

   

 

 

 

Long-Term Liabilities:

    

Bank loans and notes payable

   24,031     21,927  

Employee benefits

   3,148     2,691  

Deferred taxes liability

   36,292     31,539  

Contingencies and other liabilities

   4,708     5,595  
  

 

 

   

 

 

 

Total long-term liabilities

   68,179     61,752  
  

 

 

   

 

 

 

Total liabilities

   106,855     92,381  

Equity:

    

Controlling interest

   182,644     163,641  

Non-controlling interest

   100,517     78,495  
  

 

 

   

 

 

 

Total equity:

   283,161     242,136  
  

 

 

   

 

 

 

TOTAL LIABILITIES AND STOCKHOLDERS’ EQUITY

  Ps.390,016    Ps.334,517  
  

 

 

   

 

 

 

Consolidated Statements of Income and Comprehensive Income

  2011  2010  2009 

Net sales

  Ps. 201,421   Ps.175,257   Ps.102,039  

Other operating revenues

   2,821    1,796    863  
  

 

 

  

 

 

  

 

 

 

Total revenues

   204,242    177,053    102,902  

Cost of sales

   118,662    102,665    59,841  
  

 

 

  

 

 

  

 

 

 

Gross profit

   85,580    74,388    43,061  
  

 

 

  

 

 

  

 

 

 

Operating expenses:

    

Administrative

   10,070    9,420    7,769  

Selling

   50,208    43,302    26,451  

Restructuring

   —      446    180  

Market value (gain) loss of derivative financial instruments

   50    (15  —    
  

 

 

  

 

 

  

 

 

 
   60,328    53,153    34,400  
  

 

 

  

 

 

  

 

 

 

Income from operations

   25,252    21,235    8,661  

Comprehensive financing result:

    

Interest expense

   (2,721  (3,966  (3,013

Interest income

   999    1,121    310  

Foreign exchange gain (loss), net

   1,068    (332  (26

Gain (loss) on monetary position, net

   51    219    (1

Market value gain (loss) on ineffective portion of derivative financial instruments

   (109  202    73  
  

 

 

  

 

 

  

 

 

 
   (712  (2,756  (2,657

Other (expenses) income, net

   (213  68,337    52  
  

 

 

  

 

 

  

 

 

 

Income before taxes

   24,327    86,816    6,056  

Taxes

   6,563    15,014    (127
  

 

 

  

 

 

  

 

 

 

Income before participation in affiliated companies

   17,764    71,802    6,183  

Participation in affiliated companies:

    

Coca-Cola FEMSA

   —      183    4,516  

Other associates companies

   87    219    (14
  

 

 

  

 

 

  

 

 

 
   87    402    4,502  
  

 

 

  

 

 

  

 

 

 

Consolidated net income

  Ps.17,851   Ps.72,204   Ps.10,685  

Less: Net income attributable to the non-controlling interest

   (5,402  (4,759  (783
  

 

 

  

 

 

  

 

 

 

Net income attributable to controlling interest

  Ps.12,449   Ps.67,445   Ps.9,902  
  

 

 

  

 

 

  

 

 

 

Consolidated net income

  Ps.17,851   Ps.72,204   Ps.10,685  

Other comprehensive income (loss)

   13,297    (1,702  4,335  
  

 

 

  

 

 

  

 

 

 

Consolidated comprehensive income

   31,148    70,502    15,020  

Less: Comprehensive income attributable to the non-controlling interest

   (9,290  (4,867  (776
  

 

 

  

 

 

  

 

 

 

Consolidated comprehensive income attributable to the controlling interest

   21,858    65,635    14,244  
  

 

 

  

 

 

  

 

 

 

Net controlling interest income per share:

    

Per Series “B”

  Ps.0.62   Ps.3.36   Ps.0.49  

Per Series “D”

   0.78    4.20    0.62  
  

 

 

  

 

 

  

 

 

 

Consolidated Cash Flows

  2011  2010  2009 

Cash flows from operating activities:

    

Net income

  Ps.17,851   Ps.72,204   Ps.10,685  

Adjustments to reconcile net income to net cash provided by (used in) operating activities:

    

Inflation effect

   (49  (215  (1

Depreciation

   5,743    4,884    2,786  

Amortization

   1,043    1,620    2,487  

Equity method of associates

   (87  (402  (4,502

Deferred income taxes

   (986  9,784    (3,185

Other adjustments regarding operating activities

   644    1,336    5,353  

Profit regarding Coca-Cola FEMSA (see Note 27 A)

   —      (39,847  —    

Income from the exchange of FEMSA Cerveza (see Note 27 B)

   —      (27,132  —    

Changes in operating assets and liabilities net of business acquisitions:

    

Working capital investment

   (2,887  (5,609  (1,640

Dividends received from Coca-Cola FEMSA

   —      —      722  

(Recoverable) payable taxes, net

   1,190    (1,946  673  

Interest payable

   244    (851  (370

Labor obligations

   (496  (741  (512

Derivative financial instruments

   (353  (281  (428
  

 

 

  

 

 

  

 

 

 

Net cash flows provided by operating activities

   21,857    12,804    12,068  
  

 

 

  

 

 

  

 

 

 

Cash flows from investing activities:

    

Long-lived assets sale

   535    643    422  

Acquisition of property, plant and equipment

   (10,615  (9,195  (3,779

Purchase of investments

   (1,329  (66  —    

Proceeds from investments

   66    1,108    —    

Other assets acquisitions

   (5,053  (2,111  (3,660

Recovery of long-term financial receivables with FEMSA Cerveza

   —      12,209    —    

Net effect of FEMSA Cerveza exchange

   —      (158  —    

Cash incorporated from Coca-Cola FEMSA

   —      5,950    —    

Other disposals

   —      1,949    —    

Payment of debt for the acquisition of Grupo Tampico, net of cash acquired (Note 5A)

   (2,414  —      —    

Payment of debt for the acquisition of Grupo CIMSA, net of cash acquired (Note 5A)

   (1,912  —      —    
  

 

 

  

 

 

  

 

 

 

Net cash flows (used in) provided by investing activities

   (20,722  10,329    (7,017
  

 

 

  

 

 

  

 

 

 

Cash flows from financing activities:

    

Bank loans obtained

   6,606    12,381    16,775  

Bank loans paid

   (3,732  (12,569  (14,541

Dividends declared and paid

   (6,623  (3,813  (1,620

Restricted cash activity for the year

   (94  (181  (88

Other financing activities

   (125  (194  (4
  

 

 

  

 

 

  

 

 

 

Net cash flows (used in) provided by financing activities

   (3,968  (4,376  522  
  

 

 

  

 

 

  

 

 

 

Effect of exchange rate changes on cash and cash equivalents

   1,971    50    (596

Cash and cash equivalents:

    

Net (decrease) increase

   (862  18,807    4,977  

Initial cash

   26,703    7,896    2,919  
  

 

 

  

 

 

  

 

 

 

Ending balance

  Ps.25,841   Ps.26,703   Ps.7,896  
  

 

 

  

 

 

  

 

 

 

Supplemental cash flow information:

    

Interest paid

  Ps.(3043 Ps.(2,868 Ps.(2,586

Income taxes paid

   (6,457  (6,171  (3,737
  

 

 

  

 

 

  

 

 

 

The effect of exchange rate changes on cash balances heldBank loans denominated in foreign currencies waspesos: i) Ps. 1,971 as a gain as of December 31, 2011, Ps. 50 as a gain as of December 31, 2010, and a loss of Ps. 596 as of December 31, 2009, respectively.

Consolidated Statements of Changes in Stockholders’ Equity

  2011  2010 

Stockholders’ equity at the beginning of the year

  Ps. 242,136   Ps.99,442  

Dividends declared and paid

   (6,625  (3,813

Non-controlling interest other comprehensive income

   3,888    (891

Acquisition of Grupo Tampico through issuance of Coca-Cola FEMSA shares (Note 5 A)

   7,828    —    

Acquisition of Grupo CIMSA through issuance of Coca-Cola FEMSA shares (Note 5 A)

   9,017    —    

Acquisition of Coca-Cola FEMSA

   —      77,277  

Other transactions of non-controlling interest

   (115  (273

Other comprehensive income (loss) attributable a the controlling interest:

   

Derivative financial instruments

   157    1,036  

Labor liabilities

   (29  (302

Cumulative translation adjustment

   9,295    (3,130

Reversal of inflation effect

   (242  1,111  

Recycling of OCI due to exchange of beer business

   —      (525
  

 

 

  

 

 

 

Other comprehensive gain (loss)

   9,181    (1,810

Net income

   17,851    72,204  
  

 

 

  

 

 

 

Stockholders’ equity at the end of the year

  Ps.    283,161   Ps.    242,136  
  

 

 

  

 

 

 

As of December 31, 2011, the balance of cumulative translation adjustment is Ps. 8,240. As of December 31, 2011 the total balance of other comprehensive income is Ps. 9,553 net of a deferred income tax of Ps. 5,095.

Note 27. Reconciliation of Mexican FRS to U.S. GAAP

a)Reconciliation of Net Income:

   2011  2010  2009 

Net consolidated income under Mexican FRS

  Ps.    20,684   Ps.    45,290   Ps.    15,082  

Non-controlling interest under Mexican FRS of Coca-Cola FEMSA

   —      (222  (4,390

U.S. GAAP adjustments:

    

Reversal of inflation effect (Note 26 C)

   82    (24  —    

Participation in Coca-Cola FEMSA (Note 26 A)

   —      (39  (63

Coca-Cola FEMSA acquisition depreciation and amortization (Note 26 A)

   (245  (961  —    

Heineken equity method (Note 26 B)

   (3,418  (2,789  —    

Net effect on exchange of FEMSA Cerveza (Note 26 B)

   —      (9,881  —    

Restatement of imported equipment (Note 26 G)

   (187  (165  (12

Capitalization of interest expense (Note 26 H)

   (131  57    (49

Deferred income taxes (Note 26 J)

   1,112    769    (9

Deferred employee profit sharing (Note 26 J)

   (120  257    80  

Gain on control acquisition of Coca-Cola FEMSA (Note 26 A)

   —      39,847    —    

Gain on de-consolidation of Crystal operation (Note 26 N)

   (25  (44  —    

Deferred promotional expenses (Note 26 F)

   34    58    —    

Employee benefits (Note 26 K)

   65    51    46  
  

 

 

  

 

 

  

 

 

 

Total U.S. GAAP adjustments

   (2,833  27,136    (7
  

 

 

  

 

 

  

 

 

 

Net income under U.S. GAAP

  Ps.17,851   Ps.72,204   Ps.10,685  
  

 

 

  

 

 

  

 

 

 

b)Reconciliation of Stockholders’ Equity:

   2011  2010 

Total stockholders’ equity under Mexican FRS

  Ps.191,114   Ps.153,013  

U.S. GAAP adjustments:

   

Control acquisition of Coca-Cola FEMSA (Note 26 A)(1)

   98,339    90,980  

Coca-Cola FEMSA acquisition depreciation and amortization (Note 26 A)

   (1,206  (961

Gain on acquisition of Brisa intangible assets (Note 26 F)

   72    72  

Gain on deconsolidation of Crystal operation (Note 26 N )

   50    75  

Deferred promotional expenses (Note 26 E)

   (13  (46

Reversal of inflation effect (Note 26 C)

   (831  (443

Participation in Coca-Cola FEMSA (Note 26 A)

   —      (39

Heineken equity method (Note 26 B)

   (5,326  (3,065

Intangible assets and goodwill (Note 26 F)

   100    100  

Restatement of imported equipment (Note 26 G)

   181    351  

Capitalization of interest expense (Note 26 H)

   71    200  

Deferred income taxes (Note 26 J)

   (569  523  

Deferred employee profit sharing (Note 26 J)

   66    181  

Employee benefits (Note 26 K)

   (890  (808

FEMSA’s non-controlling interest acquisition (Note 26 M)

   2,003    2,003  
  

 

 

  

 

 

 

Total U.S. GAAP adjustments

   92,047    89,123  
  

 

 

  

 

 

 

Stockholders’ equity under U.S. GAAP

  Ps.283,161   Ps.242,136  
  

 

 

  

 

 

 

(1)The Control acquisition of Coca-Cola FEMSA, is recorded net of a deferred income tax liability of Ps. 21,403 for both years.

c)Reconciliation of Comprehensive Income (OCI):

   2011  2010  2009 

Consolidated comprehensive income under Mexican FRS

  Ps.27,936   Ps.42,589   Ps.21,355  

Comprehensive income of the non-controlling interest under Mexican FRS

   (7,119  (4,190  (6,734
  

 

 

  

 

 

  

 

 

 

Comprehensive income of the controlling interest under Mexican FRS

   20,817    38,399     14,621  

U.S. GAAP adjustments:

    

Net income (Note 27 A)

   (2,682  27,192    (7

Cumulative translation adjustment

   2,777    36    91  

Reversal of inflation effect

   (242  1,111    (746

Heineken equity method

   1,217    (276  —    

Recycling of OCI due to exchange of beer business

    (525  —    

Additional labor liability in excess of unamortized transition obligation

   (29  (302  285  
  

 

 

  

 

 

  

 

 

 

Comprehensive income under U.S. GAAP

  Ps. 21,858   Ps.65,635   Ps.14,244  
  

 

 

  

 

 

  

 

 

 

Note 28. Implementation of International Financial Reporting Standards

The consolidated financial statements to be issued by the Company for the year ending December 31, 2012 will be its first annual financial statements that comply with IFRS as issued by the International Accounting Standards Board. The transition date is January 1, 2011 and, therefore, the year ended December 31, 2011 will be the comparative period to be covered. IFRS 1, “First-Time Adoption of International Financial Reporting Standards” (IFRS 1), sets mandatory exceptions and allows certain optional exemptions to the complete retrospective application of IFRS.

The Company applied the following mandatory exceptions to retrospective application of IFRS, effective as of the transition date:

Accounting Estimates:

Estimates prepared under IFRS as of January 1, 2011 are consistent with the estimates recognized under Mexican FRS as of the same date, unless the Company is required to adjust such estimates to agree with IFRS.

Derecognition of Financial Assets and Liabilities:

The Company applied the derecognition rules of IAS 39, “Financial Instruments: Recognition and Measurement” (IAS 39), prospectively for transactions occurring on or after the date of transition.

Hedge Accounting:

As of the transition date, the Company measured at fair value all derivative financial instruments and hedging relationships designated and documented effectively as accounting hedges as required by IAS 39, which is consistent with the treatment under Mexican FRS.

As a result, there was no impact in the Company’s consolidated financial statements due to the application of this exception.

Non-controlling Interest:

The Company applied the requirements in IAS 27, “Consolidated and Separate Financial Statements” (IAS 27) related to non-controlling interests prospectively beginning on the transition date.

The Company has elected the following optional exemptions to retrospective application of IFRS, effective as of the transition date:

Business Combinations and Acquisitions of Associates and Joint Ventures:

According to IFRS 1, an entity may elect not to apply IFRS 3 “Business Combinations” (IFRS 3) retrospectively to acquisitions made prior of the transition date to IFRS.

The exemption for past business combinations also applies to past acquisitions of investments in associates and of interests in joint ventures.

The Company adopted this exemption and did not amend its business acquisitions or investments in associates and joint ventures prior to the transition date and it did not remeasure the values determined at acquisition dates, including the amount of previously recognized goodwill in past acquisitions.

Share-based Payments:

The Company has share-based plans, which it pays to its qualifying employees based on its own shares and those of its subsidiary, Coca-Cola FEMSA. Management decided to apply the optional exemptions established in IFRS 1, where it did not apply IFRS 2, “Share-based Payment” (IFRS 2), (i) to the equity instruments granted before November 7, 2002, (ii) to equity instruments granted after November 7, 2002 and that were earned before the latter of (a) the IFRS transition date and (b) January 1, 2005, and (iii) to liabilities related to share-based payment transactions that were settled before the transition date.

Deemed Cost:

An entity may individually elect to measure an item of its property, plant and equipment at the transition date to IFRS at its fair value and use that fair value as its deemed cost at that date. In addition, a first-time adopter may elect to use a previous GAAP revaluation of an item of property, plant and equipment at, or before, of the transition date to IFRS as deemed cost at the date of the revaluation, if the revaluation was, at the date of the revaluation, broadly comparable to: (i) fair value; or (ii) cost or depreciated cost in accordance with IFRS, adjusted to reflect changes in a general or specific price index.

The Company has presented both its property, plant, and equipment and its intangible assets at IFRS historical cost in all countries. In Venezuela this IFRS historical cost represents actual historical cost in the year of acquisition, indexed for inflation in a hyper-inflationary economy based on the provisions of IAS 29.

Cumulative Translation Effect:

A first-time adopter is neither required to recognize translation differences and accumulate these in a separate component of equity nor on a subsequent disposal of a foreign operation, to reclassify the cumulative translation difference for that foreign operation from equity to profit or loss as part of the gain or loss on disposal that would have existed at transition date.

The Company applied this exemption and consequently it reclassified the accumulated translation effect recorded under Mexican FRS to retained earnings and beginning January 1, 2011, it calculates the translation effect of its foreign operations prospectively according to IAS 21, “The Effects of Changes in Foreign Exchange Rates.”

Borrowing Costs:

The Company applied the IFRS 1 exemption related to borrowing costs incurred for qualifying assets existing at the transition date based on the similar Company’s Mexican FRS accounting policy, and beginning January 1, 2011 it capitalizes eligible borrowing costs in accordance with IAS 23, “Borrowing Costs” (IAS 23).

Recording Effects of the Transition from Mexican FRS to IFRS:

The following disclosures provide a qualitative description of the most significant preliminary effects from the transition of IFRS determined as of the date of the issuance of the consolidated financial statements:

a)Inflation Effects:

According to Mexican FRS, the Mexican peso ceased to be the currency of an inflationary economy in December 2007, as the three year cumulative inflation as of such date did not exceed 26%.

According to IAS 29 “Hyperinflationary Economies” (IAS 29), the last hyperinflationary period for the Mexican peso was in 1998. As a result, the Company eliminated the cumulative inflation recognized within long-lived assets and contributed capital for the Company’s Mexican operations, based on Mexican FRS during the years 1999 through 2007, which were not deemed hyperinflationary for IFRS purposes.

For the foreign operations, the cumulative inflation from the acquisition date was eliminated (except in the case of Venezuela, which was deemed a hyperinflationary economy) from the date the Company began to consolidate them.

b)Employee Benefits:

According to NIF D-3 “Employee Benefits” (NIF D-3), a severance provision and the corresponding expenditure, must be recognized based on the experience of the entity in terminating the employment relationship before the retirement date, or if the entity deems to pay benefits as a result of an offer made to employees to encourage a voluntary termination. For IFRS purposes, this provision is only recorded pursuant to IAS 19 (Revised 2011), at the moment the entity has a demonstrable commitment to end the relationship with the employee or to make a bid to encourage voluntary retirement. This is evidenced by a formal plan that describes the characteristics of the termination of employment. Accordingly, at the transition date, the Company derecognized its severance indemnity recorded under Mexican FRS against retained earnings given that no such formal plan exists. A formal plan was not required for recording under Mexican FRS.

IAS 19 (Revised 2011), early adopted by the Company, eliminates the use of the corridor method, which defers the actuarial gains/losses, and requires that they recorded directly within other comprehensive income in each reporting period. The

standard also eliminates deferral of past service costs and requires entities to record them in comprehensive income in each reporting period. These requirements increased its liability for employee benefits250 (nominal amount) with a corresponding reductionmaturity date in retained earnings at the transition date.

c)Embedded Derivatives:

For Mexican FRS purposes, the Company recorded embedded derivatives for agreements denominated2015, ii) Ps. 1,000 (nominal amount) with a maturity date in foreign currency. Pursuant to the principles set forth2015, iii) Ps. 375 (nominal amount) with a maturity date in IAS 39, there is an exception for embedded derivatives on those contracts that are denominated2015, iv) Ps. 1,100 (nominal amount) with a maturity date in certain foreign currencies, if for example the foreign currency is commonly used2014 and v) Ps. 1,450 (nominal amount) with a maturity date in the economic environment in which the transaction takes place. The Company concluded that all of its embedded derivatives fell within the scope of this exception.

Therefore, at the transition date, the Company derecognized all embedded derivatives recognized under Mexican FRS.

d)Stock Bonus Program:

Under Mexican FRS NIF D-3, the Company recognizes its stock bonus program plan offered to certain key executives as a defined contribution plan. IFRS requires that such share-based payment plans be recorded under the principles set forth in IFRS 2, “Share-based Payments.” The most significant difference for changing the accounting treatment is related to the period during which compensation expense is recognized, which under NIF D-3 the total amount of the bonus is recorded in the period in which it was granted, while in IFRS 2 it shall be recognized over the vesting period of such awards.

Additionally, the trust that holds the equity shares allocated to executives, is considered to hold plan assets and is not consolidated under Mexican FRS. However, for IFRS SIC 12, “Consolidation - Special Purpose Entities,” the Company will consolidate the trust and reflect its own shares in treasury stock and reduce the non-controlling interest for the Coca-Cola FEMSA’s shares held by the trust.

e)Deferred Income Taxes:

The IFRS adjustments recognized by the Company had an impact on the calculation of deferred income taxes according to the requirements established by IAS 12, “Income Taxes” (IAS 12).

Furthermore, the Company derecognized a deferred liability recorded in the exchange of shares of FEMSA Cerveza with the Heineken Group. IFRS has an exception for recognition of a deferred tax liability for an investment in a subsidiary if the parent is able to control the timing of the reversal and it is probable that it will not reverse in the foreseeable future.

f)Retained Earnings:

All the adjustments arising from the Company’s conversion to IFRS as of the transition date were recorded against retained earnings.

g)Other Differences in Presentation and Disclosures in the Financial Statements:

Generally, IFRS disclosure requirements are more extensive than those of NIF, which will result in increased disclosures about accounting policies, significant judgments and estimates, financial instruments and management risks, among others. The Company will restructure its Income Statement under IFRS to comply with IAS 1, “Presentation of Financial Statements” (IAS 1). In addition, there may be some other differences in presentation.

There are other differences between Mexican FRS and IFRS, however. The Company considers differences mentioned above describe the significant effects.

As a result of the transition to IFRS, the effects as of January 1, 2011 on the principal items of a condensed statement of financial position are described as follow:

   Mexican
FRS
   IFRS Transition
Effects
  Preliminary
IFRS
 

Current assets

  Ps.51,460    Ps.(47 Ps.51,413  

Non-current assets

   172,118     (10,078  162,040  
  

 

 

   

 

 

  

 

 

 

Total assets

   223,578     (10,125  213,453  
  

 

 

   

 

 

  

 

 

 

Current liabilities

   30,516     (254  30,262  

Non-current liabilities

   40,049     (10,012  30,037  
  

 

 

   

 

 

  

 

 

 

Total liabilities

   70,565     (10,266  60,299  
  

 

 

   

 

 

  

 

 

 

Total stockholders’ equity

   153,013     141    153,154  
  

 

 

   

 

 

  

 

 

 

The information presented above has been prepared in accordance with the standards and interpretations issued and in effect or issued and early adopted by the Company (as a discussed in Note 28 B) at the date of preparation of these consolidated financial statements. The standards and interpretations that are applicable at December 31, 2012, including those that will be applicable on an optional basis, are not known with certainty at the time of preparing the Mexican FRS consolidated financial statements at December 31, 2011. Additionally, the IFRS accounting policies selected by the Company may change as a result of changes in the economic environment or industry trends that are observable after the issuance of this Mexican FRS consolidated financial statements. The information presented herein, does not intend to comply with IFRS, and it should be noted that under IFRS, only one set of financial statements comprising the statements of financial position, comprehensive income, changes in stockholders’ equity and cash flows, together with comparative information and explanatory notes can provide a fair presentation of the financial position of the Company, the results of its operations and cash flows.

Note 29. Subsequent Events

On February 27, 2012, the Company’s Board of Directors agreed to propose an ordinary dividend of Ps. 6,200 which represents an increase of 35% as compared to the dividend that was paid in 2011. This dividend was approved at the Annual Shareholders meeting on March 23, 2012.

On December 15, 2011, Coca-Cola FEMSA and Grupo Fomento Queretano agreed to merge their beverage divisions. Grupo Fomento Queretano’s beverage division operates mainly in the state of Queretaro, as well as in parts of the states of Mexico, Hidalgo and Guanajuato. The merger agreement was approved by both Coca-Cola FEMSA’s and Grupo Fomento Queretano’s Boards of Directors and is subject to the approval of the Comisión Federal de Competencia, the Mexican antitrust authority. The transaction will involve the issuance of approximately 45.1 million of the Coca-Cola FEMSA’s newly issued series L shares, and in addition Coca-Cola FEMSA will assume Ps. 1,221 in net debt. This transaction is expected to be completed in second quarter of 2012.

On February 20, 2012, the Coca-Cola FEMSA entered into a 12-month exclusivity agreement with The Coca-Cola Company to evaluate the potential acquisition of a controlling ownership stake in the bottling operations owned by The Coca-Cola Company in the Philippines. This agreement does not require either party to enter into a transaction, and there can be no assurances that a definitive agreement will be executed.

On February 23, 2012, a wholly-owned subsidiary of Mitsubishi Corporation and Stichting Depositary PGGM Infrastructure Funds, a pension fund managed by PGGM, acquired the 45% interest held by FEMSA on the parent companies of Energía Alterna Istmeña, S. de R.L. de C.V., which we refer to as EAI, and Energía Eólica Mareña, S.A. de C.V., which we refer to as EEM. EAI and EEM are the owners of a 396 megawatt late-stage wind energy project in the south-eastern region of the State of Oaxaca. Certain subsidiaries of FEMSA, FEMSA Comercio and Coca-Cola FEMSA have entered into 20-years wind power supply agreements with ENAI and EEM to purchase energy output produced by such companies. The selling of FEMSA’s participation as and investor, will generated a gain on the disposal.2015.

Report of Independent Registered Public Accounting Firm

To: The Executive and Supervisory Board of Heineken N.V.

We have audited the accompanying consolidated statements of financial position of Heineken N.V. and subsidiaries as of December 31, 20112013 and 20102012, and the related consolidated income statements, consolidated statements of comprehensive income, consolidated statements of cash flows, and consolidated statements of changes in equity for each of the years in the two-yearthree-year period ended December 31, 2011.2013. These consolidated financial statements have been prepared in accordance with International Financial Reporting Standards as issued by the International Accounting Standards Board and are the responsibility of the Company’s management. Our responsibility is to express an opinion on these consolidated financial statements based on our audits.

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the auditsaudit to obtain reasonable assurance about whether the financial statements are free of material misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements. An audit also includes assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial statement presentation. We believe that our audits provide a reasonable basis for our opinion.

In our opinion, the consolidated financial statements referred to above present fairly, in all material respects, the financial position of Heineken N.V. and subsidiaries as of December 31, 20112013 and 2010,2012, and the results of their operations and their cash flows for each of the years in the two-yearthree-year period ended December 31, 2011,2013, in conformity with International Financial Reporting Standards as issued by the International Accounting Standards Board.

As discussed in note 2e to the financial statements, the Company has elected to change its method of accounting for employee benefits in 2011 with respect to the recognition of actuarial gains and losses arising from defined benefit plans. After the policy change, the Company recognizes all actuarial gains and losses in the period in which they occur, in other comprehensive income. In prior years, the Company applied the corridor method. The change in accounting policy was recognized retrospectively in accordance with IAS 8 ‘Accounting Policies, Changes in Accounting Estimates and Errors’ and comparatives have been restated.Board (IFRS).

/s/ KPMG ACCOUNTANTSAccountants N.V.

Amsterdam, the Netherlands

February 14, 201211, 2014

Heineken N.V. financial statements Consolidated Income Statement

Financial statements

Consolidated Income Statement

 

  Note   2011 2010*   Note   2013 2012* 2011* 
For the year ended 31 December                      

In millions of EUR

                      

Revenue

   5     17,123    16,133     5     19,203    18,383    17,123  

Other income

   8     64    239     8     226    1,510    64  

Raw materials, consumables and services

   9     (10,966  (10,291   9     (12,186  (11,849  (10,966

Personnel expenses

   10     (2,838  (2,665   10     (3,108  (3,031  (2,835

Amortisation, depreciation and impairments

   11     (1,168  (1,118   11     (1,581  (1,316  (1,168

Total expenses

     (14,972  (14,074     (16,875)   (16,196  (14,969

Results from operating activities

     2,215    2,298       2,554    3,697    2,218  

Interest income

   12     70    100     12     47    62    70  

Interest expenses

   12     (494  (590   12     (579  (551  (494

Other net finance income/(expenses)

   12     (6  (19   12     (61  168    (33

Net finance expenses

     (430  (509     (593)   (321  (457

Share of profit of associates and joint ventures and impairments thereof (net of income tax)

   16     240    193     16     146    213    240  

Profit before income tax

     2,025    1,982       2,107    3,589    2,001  

Income tax expenses

   13     (465  (403

Income tax expense

   13     (520  (515  (459

Profit

     1,560    1,579       1,587    3,074    1,542  

Attributable to:

           

Equity holders of the Company (net profit)

     1,430    1,447       1,364    2,914    1,412  

Non-controlling interests

     130    132       223    160    130  

Profit

     1,560    1,579       1,587    3,074    1,542  
    

 

  

 

     

 

  

 

  

 

 

Weighted average number of shares – basic

   23     585,100,381    562,234,726     23     575,062,357    575,022,338    585,100,381  

Weighted average number of shares – diluted

   23     586,277,702    563,387,135     23     576,002,613    576,002,613    586,277,702  

Basic earnings per share (EUR)

   23     2.44    2.57     23     2.37    5.07    2.41  

Diluted earnings per share (EUR)

   23     2.44    2.57     23     2.37    5.06    2.41  

 

*Comparatives have been adjusted due toRestated for the accounting policy change in employee benefits (see note 2e)revised IAS 19.

Heineken N.V. financial statements Consolidated Statement of Comprehensive Income

Financial statements

Consolidated Statement of Comprehensive Income

 

  Note   2011 2010*   Note   2013 2012* 2011* 
For the year ended 31 December                      

In millions of EUR

                      

Profit

     1,560    1,579       1,587    3,074    1,542  

Other comprehensive income:

           

Foreign currency translation differences for foreign operations

   24     (493  390  

Effective portion of change in fair value of cash flow hedges

   24     (21  43  

Items that will not be reclassified to profit or loss:

   

Actuarial gains and losses

   24/28     197    (404  (75

Items that may be subsequently reclassified to profit or loss:

   

Currency translation differences

   24     (1,282  39    (493

Recycling of currency translation differences to profit or loss

   24     1    —      —    

Effective portion of net investment hedges

   24     13    6    —    

Effective portion of changes in fair value of cash flow hedges

   24     16    14    (21

Effective portion of cash flow hedges transferred to profit or loss

   24     (11  45     24     (4  41    (11

Ineffective portion of cash flow hedges

   24     —      9  

Net change in fair value available-for-sale investments

   24     71    11     24     (53  135    71  

Net change in fair value available-for-sale investments transferred to profit or loss

   24     (1  (17   24     —      (148  (1

Actuarial gains and losses

   24/28     (93  99  

Share of other comprehensive income of associates/joint ventures

   24     (5  (29   24     5    (1  (5

Other comprehensive income, net of tax

   24     (553  551     24     (1,107)   (318  (535

Total comprehensive income

     1,007    2,130       480    2,756    1,007  
    

 

  

 

     

 

  

 

  

 

 

Attributable to:

        

Equity holders of the Company

     884    1,983       336    2,608    884  

Non-controlling interests

     123    147       144    148    123  

Total comprehensive income

     1,007    2,130       480    2,756    1,007  
    

 

  

 

     

 

  

 

  

 

 

 

*Comparatives have been adjusted due toRestated for the accounting policy change in employee benefits (see note 2e)revised IAS 19.

Heineken N.V. financial statements Consolidated Statement of Financial Position

Financial statements

Consolidated Statement of Financial Position

 

  Note   2011   2010*   Note   2013 2012* 
As at 31 December                      

In millions of EUR

                      

Assets

           

Property, plant & equipment

   14     7,860     7,687     14     8,454    8,844  

Intangible assets

   15     10,835     10,890     15     15,934    17,688  

Investments in associates and joint ventures

   16     1,764     1,673     16     1,883    1,950  

Other investments and receivables

   17     1,129     1,103     17     762    1,099  

Advances to customers

   32     357     449       301    312  

Deferred tax assets

   18     474     542     18     508    550  

Total non-current assets

     22,419     22,344       27,842    30,443  

Inventories

   19     1,352     1,206     19     1,512    1,596  

Other investments

   17     14     17     17     11    11  

Trade and other receivables

   20     2,260     2,273     20     2,427    2,537  

Prepayments and accrued income

     170     206       218    232  

Cash and cash equivalents

   21     813     610     21     1,290    1,037  

Assets classified as held for sale

   7     99     6     7     37    124  

Total current assets

     4,708     4,318       5,495    5,537  

Total assets

     27,127     26,662       33,337    35,980  
    

 

   

 

     

 

  

 

 

Equity

        

Share capital

     922     922     22     922    922  

Share premium

     2,701     2,701     22     2,701    2,701  

Reserves

     498     814       (858  365  

Allotted Share Delivery Instrument

     —       666  

Retained earnings

     5,653     4,829       8,637    7,746  

Equity attributable to equity holders of the Company

     9,774     9,932       11,402    11,734  

Non-controlling interests

     318     288     22     954    1,071  

Total equity

   22     10,092     10,220       12,356    12,805  

Liabilities

        

Loans and borrowings

   25     8,199     8,078     25     9,853    11,437  

Tax liabilities

     160     178       112    140  

Employee benefits

   28     1,174     1,097     28     1,202    1,575  

Provisions

   30     449     475     30     367    419  

Deferred tax liabilities

   18     894     991     18     1,444    1,792  

Total non-current liabilities

     10,876     10,819       12,978    15,363  

Bank overdrafts

   21     207     132     21     178    191  

Loans and borrowings

   25     981     862     25     2,195    1,863  

Trade and other payables

   31     4,624     4,265     31     5,131    5,285  

Tax liabilities

     207     241       317    305  

Provisions

   30     140     123     30     171    129  

Liabilities classified as held for sale

   7     —       —       7     11    39  

Total current liabilities

     6,159     5,623       8,003    7,812  

Total liabilities

     17,035     16,442       20,981    23,175  

Total equity and liabilities

     27,127     26,662       33,337    35,980  
    

 

   

 

     

 

  

 

 

 

*Comparatives have been adjusted due toRestated for the accounting policy change in employee benefits (see note 2e)revised IAS 19 and finalisation of the purchase price allocation for APB.

Heineken N.V. financial statements Consolidated Statement of Cash Flows

Financial statements

Consolidated Statement of Cash Flows

 

  Note   2011 2010*   Note   2013 2012* 2011* 
For the year ended 31 December                      

In millions of EUR

                      

Operating activities

           

Profit

     1,560    1,579       1,587    3,074    1,542  

Adjustments for:

        

Amortisation, depreciation and impairments

   11     1,168    1,118     11     1,581    1,316    1,168  

Net interest expenses

   12     424    490     12     532    489    424  

Gain on sale of property, plant & equipment, intangible assets and subsidiaries, joint ventures and associates

   8     (64  (239   8     (226  (1,510  (64

Investment income and share of profit and impairments of associates and joint ventures and dividend income on AFS and HFT investments

     (252  (200

Investment income and share of profit and impairments of associates and joint ventures and dividend income on available-for-sale and held-for-trading investments

     (160  (238  (252

Income tax expenses

   13     465    403     13     520    515    459  

Other non-cash items

     244    163       156    (65  268  

Cash flow from operations before changes in working capital and provisions

     3,545    3,314       3,990    3,581    3,545  

Change in inventories

     (145  95       (42  (52  (145

Change in trade and other receivables

     (21  515       5    (64  (21

Change in trade and other payables

     417    (156     88    217    417  

Total change in working capital

     251    454       51    101    251  

Change in provisions and employee benefits

     (76  (220     (58  (164  (76

Cash flow from operations

     3,720    3,548       3,983    3,518    3,720  

Interest paid

     (485  (554     (557  (490  (485

Interest received

     65    15       56    82    65  

Dividend received

     137    91  

Dividends received

     148    184    137  

Income taxes paid

     (526  (443     (716  (599  (526

Cash flow related to interest, dividend and income tax

     (809  (891     (1,069)   (823  (809

Cash flow from operating activities

     2,911    2,657       2,914    2,695    2,911  
    

 

  

 

     

 

  

 

  

 

 

Investing activities

        

Proceeds from sale of property, plant & equipment and intangible assets

     101    113       152    131    101  

Purchase of property, plant & equipment

   14     (800  (648   14     (1,369  (1,170  (800

Purchase of intangible assets

   15     (56  (56   15     (77  (78  (56

Loans issued to customers and other investments

     (127  (145     (143  (143  (127

Repayment on loans to customers

     64    72       41    50    64  

Cash flow (used in)/from operational investing activities

     (818  (664     (1,396)   (1,210  (818

Free operating cash flow

     2,093    1,993       1,518    1,485    2,093  

Acquisition of subsidiaries, net of cash acquired

   6     (806  17       (17  (3,311  (806

Acquisition/Additions of associates, joint ventures and other investments

     (166  (77

Acquisition of/additions to associates, joint ventures and other investments

     (53  (1,246  (166

Disposal of subsidiaries, net of cash disposed of

     (9  270     6     460    —      (9

Disposal of associates, joint ventures and other investments

     44    47     6     165    142    44  

Cash flow (used in)/from acquisitions and disposals

     (937  257       555    (4,415  (937

Cash flow (used in)/from investing activities

     (1,755  (407     (841)   (5,625  1,755  
    

 

  

 

     

 

  

 

  

 

 

Consolidated Statement of Cash Flows (second half)

   Note   2013  2012*  2011* 
For the year ended 31 December              

In millions of EUR

              

Financing activities

      

Proceeds from loans and borrowings

     1,663    6,837    1,782  

Repayment of loans and borrowings

     (2,474  (2,928  (1,587

Dividends paid

     (710  (604  (580

Purchase own shares

     (21  —      (687

Acquisition of non-controlling interests

     (209  (252  (11

Disposal of interests without a change in control

     —      —      43  

Other

     (1  3    6  

Cash flow (used in)/from financing activities

     (1,752)   3,056    1,034  
    

 

 

  

 

 

  

 

 

 

Net cash flow

     321    126    122  

Cash and cash equivalents as at 1 January

     846    606    478  

Effect of movements in exchange rates

     (55  114    6  

Cash and cash equivalents as at 31 December

   21     1,112    846    606  
    

 

 

  

 

 

  

 

 

 

 

*Comparatives have been adjusted due toRestated for the accounting policy change in employee benefits (see note 2e)revised IAS 19.

Heineken N.V. financial statements Consolidated Statement of Cash Flowscontinued

Financial statements

Consolidated Statement of Changes in Equity

 

   Note   2011  2010* 
For the year ended 31 December 2011           

In millions of EUR

           

Financing activities

     

Proceeds from loans and borrowings

     1,782    1,920  

Repayment of loans and borrowings

     (1,587  (3,127

Dividends paid

     (580  (483

Purchase own shares

     (687  (381

Acquisition of non-controlling interests

     (11  (92

Disposal of interests without a change in control

     43    —    

Other

     6    (9

Cash flow (used in)/from financing activities

     (1,034  (2,172
    

 

 

  

 

 

 

Net Cash Flow

     122    78  

Cash and cash equivalents as at 1 January

     478    364  

Effect of movements in exchange rates

     6    36  

Cash and cash equivalents as at 31 December

   21     606    478  
    

 

 

  

 

 

 

In millions of EUR

 Note  Share
capital
  Share
Premium
  Translation
reserve
  Hedging
reserve
  Fair
value
reserve
  Other
legal
reserves
  Reserve
for own
shares
  ASDI  Retained
earnings
  Equity
attributable
to equity
holders of the
Company
  Non-
controlling
interests
  Total
equity
 

Balance as at 1 January 2011

   922    2,701    (93  (27  90    899    (55  666    4,829    9,932    288    10,220  

Policy change

   —      —      —       —      —      —      —      43    43    —      43  

Restated balance as at 1 January 2011*

   922    2,701    (93  (27  90    899    (55  666    4,872    9,975    288    10,263  

Profit

   —      —      —       —      253    —      —      1,159    1,412    130    1,542  

Other comprehensive income

  12/24    —      —      (482  (42  69    —      —      —      (73  (528  (7  (535

Total comprehensive income

   —      —      (482  (42  69    253    —      —      1,086    884    123    1.007  

Transfer to retained earnings

   —      —      —       —      (126  —      —      126    —      —      —    

Dividends to shareholders

   —      —      —       —      —      —      —      (474  (474  (97  (571

Purchase/reissuance own/non-controlling shares

   —      —      —       —      —      (687  —      —      (687  (1  (688

Alloted share delivery

   —      —      —       —      —      694    (666  (28  —      —      —    

Own shares delivered

   —      —      —       —      —      5    —      (5  —      —      —    

Share-based payments

   —      —      —       —      —      —      —      11    11    —      11  

Share purchase mandate

   —      —      —       —      —      —      —      96    96    —      96  

Acquisition of non-controlling interests without a change in control

   —      —      —       —      —      —      —      (21  (21  (1  (22

Disposal of interests without a change in control

   —      —      —       —      —      —      —      33    33    6    39  

Balance as at 31 December 2011

   922    2,701    (575  (69  159    1,026    (43  —      5,696    9,817    318    10,135  
  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

 

 

*Comparatives have been adjusted due toRestated for the accounting policy change in employee benefits (see note 2e)revised IAS 19

Heineken N.V. financial statements 

Financial statements

Consolidated Statement of Changes in Equity

 

In millions of EUR

 Note  Share
capital
  Share
Premium
  Translation
reserve
  Hedging
reserve
  Fair
value
reserve
  Other
legal
reserves
  Reserve
for own
shares
  ASDI  Retained
earnings
  Equity
attributable
to equity
holders of the
Company
  Non-
controlling
interests
  Total
equity*
 

Balance as at 1 January 2010

   784    —      (451  (124  100    676    (42  —      4,408    5,351    296    5,647  

Policy changes (note 2e)

   —      —      —      —      —      —      —      —      (397  (397  —      (397

Restated balance as at 1 January 2010

   784    —      (451  (124  100    676    (42  —      4,011    4,954    296    5,250  

Other comprehensive income

  24    —      —      358    97    (10  75    —      —      16    536    15    551  

Profit

   —      —      —      —      —      241    —      —      1,206    1,447    132    1,579  

Total comprehensive income

   —      —      358    97    (10  316    —      —      1,222    1,983    147    2,130  

Transfer to retained earnings

   —      —      —      —      —      (93  —      —      93    —      —      —    

Dividends to shareholders

   —      —      —      —      —      —      —      —      (351  (351  (138  (489

Share issued

   138    2,701    —      —      —      —      —      1,026    —      3,865    —      3,865  

Purchase/re issuance own/non-controlling shares

   —      —      —      —      —      —      (381  —      —      (381  —      (381

Allotted Share Delivery Instrument

   —      —      —      —      —      —      362    (360  (2  —      —      —    

Own shares delivered

   —      —      —      —      —      —      6    —      (6  —      —      —    

Share-based payments

   —      —      —      —      —      —      —      —      15    15    —      15  

Share purchase mandate

   —      —      —      —      —      —      —      —      (96  (96  —      (96

Acquisition of non-controlling interests without a change in control

   —      —      —      —      —      —      —      —      (57  (57  (35  (92

Acquisition of non-controlling interests with a change in control

   —      —      —      —      —      —      —      —      —      —      20    20  

Changes in consolidation

   —      —      —      —      —      —      —      —      —      —      (2  (2

Balance as at 31 December 2010

   922    2,701    (93  (27  90    899    (55  666    4,829    9,932    288    10,220  
  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

 

In millions of EUR

 Note  Share
capital
  Share
Premium
  Translation
reserve
  Hedging
reserve
  Fair
value
reserve
  Other
legal
reserves
  Reserve
for own
shares
  Retained
earnings
  Equity
attributable
to equity
holders of the
Company
  Non-
controlling
interests
  Total
equity
 

Balance as at 1 January 2012

   922    2,701    (575  (69  159    1,026    (43  5,653    9,774    318    10,092  

Policy change

   —      —      —      —      —      —      —      43    43    —      43  

Restated balance as at 1 January 2012*

   922    2,701    (575  (69  159    1,026    (43  5,696    9,817    318    10,135  

Profit

   —      —      —      —      —      222    —      2,692    2,914    160    3,074  

Other comprehensive income

  24    —      —      48    58    (9  4    —      (407  (306  (12  (318

Total comprehensive income

   —      —      48    58    (9  226    —      2,285    2,608    148    2,756  

Transfer to retained earnings

   —      —      —      —      —      (473  —      473    —      —      —    

Dividends to shareholders

   —      —      —      —      —      —      —      (494  (494  (110  (604

Purchase/reissuance own/non-controlling shares

   —      —      —      —      —      —      —      —      —      —      —    

Own shares delivered

   —      —      —      —      —      —      17    (17  —      —      —    

Share-based payments

   —      —      —      —      —      —      —      15    15    —      15  

Acquisition of non-controlling interests without a change in control

   —      —      —      —      —      —      —      (212  (212  715    503  

Balance as at 31 December 2012

   922    2,701    (527  (11  150    779    (26  7,746    11,734    1,071    12,805  
  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

 

 

*Comparatives have been adjusted due toRestated for the accounting policy change in employee benefits (see note 2e)
**See note 22 for Hyperinflation impactrevised IAS 19.

Heineken N.V. financial statements Consolidated Statement of Changes in Equity continued

Consolidated Statement of Changes in Equity (second half)

 

In millions of EUR

 Note  Share
capital
  Share
Premium
  Translation
reserve
  Hedging
reserve
  Fair
value
reserve
  Other
legal
reserves
  Reserve
for own
shares
  ASDI  Retained
earnings
  Equity
attributable
to equity
holders of the
Company
  Non-
controlling
interests
  Total
equity
 

Balance as at 1 January 2011

   922    2,701    (93  (27  90    899    (55  666    4,829    9,932    288    10,220  

Other comprehensive income **

  24    —      —      (482  (42  69    —      —      —      (91  (546  (7  (553

Profit

   —      —      —      —      —      253    —      —      1,177    1,430    130    1,560  

Total comprehensive income

   —      —      (482  (42  69    253    —      —      1,086    884    123    1,007  

Transfer to retained earnings

   —      —      —      —      —      (126  —      —      126    —      —      —    

Dividends to shareholders

   —      —      —      —      —      —      —      —      (474  (474  (97  (571

Purchase/reissuance own/non-controlling shares

   —      —      —      —      —      —      (687  —      —      (687  (1  (688

Allotted Share Delivery Instrument

   —      —      —      —      —      —      694    (666  (28  —      —      —    

Own shares delivered

   —      —      —      —      —      —      5    —      (5  —      —      —    

Share-based payments

   —      —      —      —      —      —      —      —      11    11    —      11  

Share purchase mandate

   —      —      —      —      —      —      —      —      96    96    —      96  

Acquisition of non-controlling interests without a change in control

   —      —      —      —      —      —      —      —      (21  (21  (1  (22

Disposal of interests without a change in control

   —      —      —      —      —      —      —      —      33    33    6    39  

Balance as at 31 December 2011

   922    2,701    (575  (69  159    1,026    (43  —      5,653    9,774    318    10,092  
  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

 

**See note 22 for Hyperinflation impact

In millions of EUR

 Note  Share
capital
  Share
Premium
  Translation
reserve
  Hedging
reserve
  Fair
value
reserve
  Other
legal
reserves
  Reserve
for own
shares
  Retained
earnings
  Equity
attributable
to equity
holders of the
Company
  Non-
controlling
interests
  Total
equity
 

Balance as at 1 January 2013

   922    2,701    (527  (11  150    779    (26  7,746    11,734    1,071    12,805  

Profit

   —      —      —      —      —      214    —      1,150    1,364    223    1,587  

Other comprehensive income

  24    —      —      (1,194  13    (53  —      —      206    (1,028  (79  (1,107

Total comprehensive income

   —      —      (1,194  13    (53  214    —      1,356    336    144    480  

Transfer to retained earnings

   —      —      —      —      —      (188  —      188    —      —      —    

Dividends to shareholders

   —      —      —      —      —      —      —      (530  (530  (185  (715

Purchase/reissuance own/non-controlling shares

   —      —      —      —      —      —      (21  —      (21  —      (21

Own shares delivered

   —      —      —      —      —      —      6    (6  —      —      —    

Share-based payments

   —      —      —      —      —      —      —      8    8    —      8  

Acquisition of non-controlling interests without a change in control

  6    —      —      —      —      —      —      —      (125  (125  (76  (201

Balance as at 31 December 2013

   922    2,701    (1,721  2    97    805    (41  8,637    11,402    954    12,356  
  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

 

Heineken N.V. financial statements Notes to the consolidated financial statements

Notes to the Consolidated Financial Statements

1. Reporting entity

HEINEKENHeineken N.V. (the ‘Company’) is a company domiciled in the Netherlands. The address of the Company’s registered office is Tweede Weteringplantsoen 21, Amsterdam. The consolidated financial statements of the Company as at and for the year ended 31 December 20112013 comprise the Company, its subsidiaries (together referred to as ‘HEINEKEN’ or the ‘Group’ and individually as ‘HEINEKEN’ entities) and HEINEKEN’s interest in jointly controlled entities and associates.

A summary of the mainDisclosures on subsidiaries, jointly controlled entities and associates isare included in note 36 and 16 respectively.

HEINEKEN is primarily involved in the brewing and selling of beer.

2. Basis of preparation

 

(a)Statement of compliance

The consolidated financial statements have been prepared in accordance with International Financial Reporting Standards (IFRS) as endorsed by the EU and also comply with the financial reporting requirements included in Part 9 of Book 2 of the Dutch Civil Code. AllSubstantially all standards and interpretations issued by the International Accounting Standards Board (IASB) and the International Financial Reporting Interpretations Committee (IFRIC) effective year-end 20112013 have been adopted by the EU, exceptEU. It is noted that the EU carved out certain hedge accounting provisions of IAS 39. The Company does not utilise this carve-out permittedIFRS 10, 11 and 12, which were adopted by the EU with an effective date of 1 January 2014, were adopted by HEINEKEN as it is not applicable.at 1 January 2013. Consequently, the accounting policies applied by the Company also comply fully with IFRS as issued by the IASB. The Company presents a condensed income statement, using the facility of Article 402 of Part 9, Book 2, of the Dutch Civil Code.

The consolidated financial statements have been prepared by the Executive Board of the Company and authorised for issue on 1411 February 20122014 and will be submitted for adoption to the Annual General Meeting of Shareholders on 1924 April 2012.2014.

 

(b)Basis of measurement

The consolidated financial statements have been prepared on the historical cost basis except for the following:unless otherwise indicated.

Available-for-sale investments

Derivative financial instruments

Liabilities for equity-settled share-based payment arrangements

Long-term interest-bearing liabilities on which fair value hedge accounting is applied

The defined benefit assets

The financial statements of subsidiaries whose functional currency is the currency of a hyperinflationary economy are stated in terms of the measuring unit current at the end of the reporting period.

The methods used to measure fair values are discussed further in note 3 and 4.

 

(c)Functional and presentation currency

These consolidated financial statements are presented in euro, which is the Company’s functional currency. All financial information presented in euro has been rounded to the nearest million unless stated otherwise.

 

(d)Use of estimates and judgements

The preparation of consolidated financial statements in conformity with IFRSs requires management to make judgements, estimates and assumptions that affect the application of accounting policies and the reported amounts of assets and liabilities, income and expenses. Actual results may differ from these estimates.

Estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognised in the period in which the estimates are revised and in any future periods affected.

In particular, information about assumptions and estimation uncertainties and critical judgements in applying accounting policies that have the most significant effect on the amounts recognised in the consolidated financial statements are described in the following notes:

Note 6 Acquisitions and disposals of subsidiaries and non-controlling interests

Note 15 Intangible assets

Note 16 Investments in associates and joint ventures

Note 17 Other investments and receivables

Note 18 Deferred tax assets and liabilities

Note 28 Employee benefits

Note 29 Share-based payments – Long-Term Variable award (LTV)

Note 30 Provisions

Note 32 Financial risk management and financial instruments

Note 34 Contingencies.

Heineken N.V. financial statements Notes to the consolidated financial statements continued

(e)Changes in accounting policies

Accounting for employee benefits

OnHEINEKEN has adopted the following new standards and amendments to standards, including any consequential amendments to other standards, with a date of initial application of 1 January 20112013.

IFRS 10 Consolidated Financial Statements

IFRS 11 Joint Arrangements

IFRS 12 Disclosure of Interests in Other Entities

IFRS 13 Fair Value Measurement

Presentation of Items of Other Comprehensive Income (Amendments to IAS 1)

Revised IAS 19 Employee Benefits

The new standards and amendment to standards IFRS 10, 11 and 12 were early adopted by HEINEKEN. The nature and the effect of the changes are further explained below.

IFRS 10 Consolidated Financial Statements

As a result of IFRS 10, HEINEKEN has changed its accounting policy for determining whether it has control over and consequently whether it consolidates its investees. IFRS 10 introduces a new control model that is applicable to all investees, by focusing on whether HEINEKEN has power over an investee, exposure or rights to variable returns from its involvement with the investee and ability to use its power to affect those returns. In particular, IFRS 10 requires HEINEKEN to consolidate investees that it controls on the basis of de facto circumstances.

In accordance with the transitional provisions of IFRS 10, HEINEKEN reassessed the control conclusion for its investees as at 1 January 2013, and concluded that the standard has no impact on the consolidated financial statements of HEINEKEN.

IFRS 11 Joint Arrangements

As a result of IFRS 11, HEINEKEN has changed its accounting policy for its interests in joint arrangements. Under IFRS 11, HEINEKEN classifies its interests in joint arrangements as either joint operations or joint ventures depending on HEINEKEN’s rights to the assets and obligations for the liabilities of the arrangements. When making this assessment, HEINEKEN considers the structure of the arrangements, the legal form of any separate vehicles, the contractual terms of the arrangements and other facts and circumstances. Previously, the structure of the arrangement was the sole focus of classification.

HEINEKEN has joint control over its joint arrangements as under the contractual agreements, unanimous consent is required from all parties to the arrangements for all relevant activities. HEINEKEN’s joint arrangements are structured as limited companies and provide HEINEKEN and the parties to the arrangements with rights to the net assets of the limited companies under the arrangements. Therefore those entities are classified as joint ventures.

HEINEKEN has re-evaluated its involvement in its joint arrangements and concluded that the standard has no impact on the consolidated financial statements of HEINEKEN.

IFRS 12 Disclosure of Interests in Other Entities

As a result of IFRS 12 HEINEKEN has changed its disclosures about its interests in subsidiaries (note 36 and note 6) and equity-accounted investees (note 16).

IFRS 13 Fair Value Measurement

IFRS 13 establishes a single framework for measuring fair value and making disclosures about fair value measurements, when such measurements are required or permitted by other IFRSs. In particular, it unifies the definition of fair value as the price at which an orderly transaction to sell an asset or to transfer a liability would take place between market participants at the measurement date. It also replaces and expands the disclosure requirements about fair value measurements in other IFRSs, including IFRS 7 Financial Instruments: Disclosures (see note 32).

In accordance with the transitional provisions of IFRS 13, HEINEKEN has applied the new fair value measurement guidance prospectively as from 1 January 2013. The change had no significant impact on the measurement of HEINEKEN’s assets and liabilities.

Presentation of Items of Other Comprehensive Income (Amendments to IAS1)

As a result of the amendments to IAS 1, HEINEKEN has modified the presentation of its statement of other comprehensive income. The modification is to split items based on whether or not they could be recycled to profit or loss in the future. Comparative information has been re-presented accordingly.

Revised IAS 19 Employee Benefits

As a result of the revision of IAS 19, HEINEKEN has changed its accounting policy with respect to the recognition of actuarial gains and losses arising frombasis for determining the income or expense related to defined benefit plans. After

Under the policy change,revised IAS 19, HEINEKEN recognises all actuarial gains and losses arising immediately in other comprehensive income (OCI). In prior years, HEINEKEN applieddetermines the corridor method. Tonet interest expense (income) on the extent that any cumulative unrecognised actuarial gain or loss exceeds ten percent ofnet defined benefit liability by applying the greater of the present value ofdiscount rate used to measure the defined benefit obligation at the beginning of the annual period to the net defined benefit liability (asset) at the beginning of the annual period, taking into account any changes in the net defined benefit liability (asset) during the period as a result of contributions and benefit payments.

Consequently, the fair valuenet interest on the net defined benefit liability (asset) now comprises:

interest cost on the defined benefit obligation;

interest income on plan assets; and

interest effect of applying the asset ceiling.

Previously, HEINEKEN determined interest income on plan assets that portion wasbased on their long-term expected return. The variance between actual and expected return continues to be accounted for in other comprehensive income. Therefore, the change in method of calculating the net interest expense (income) has no impact on equity. The change in accounting policy increased the defined benefit expense recognised in profit or loss overand correspondingly increased the expected average remaining working livesdefined benefit plan remeasurement gain recognised in other comprehensive income by EUR98 million for the reporting period ending 31 December 2013 (EUR 45 million reduction of remeasurement loss for the period ending 2012)

HEINEKEN no presents the net interest on the net defined benefit liability (asset) in other net finance income and expenses rather than personnel expenses. As a result, a reclassification from personnel expenses to other net finance income and expenses of EUR57 million was made for the reporting period ending 31 December 2013 (EUR51 million for the period ending 31 December 2012).

The revised IAS 19 no longer allows inclusion of future pension administration costs as part of the employees participatingdefined benefit obligation. Such costs should be recognised when the administration services are incurred. Previously, HEINEKEN accrued a surcharge for pension administration costs of the Dutch pension plan as part of the current service costs in the plan. Otherwise,defined benefit obligation. With the actuarial gain or lossadoption of the revised standard, this accrual was not recognised.released to equity. As such, this change means that deferral of actuarial gains and losses within the corridor are no longer applied.

HEINEKEN believes this accounting policy change provides more relevant information as all amounts will be recognised on balance, which is consistent with industry practice and in accordance with the amended reporting standard of Employee Benefits as issueda result, HEINEKEN’s defined benefit obligation decreased by the International Accounting Standards Board on 16 June 2011.

The change in accounting policy was recognised retrospectively in accordance with IAS 8 ‘Accounting Policies, Changes in Accounting Estimates and Errors’, and comparatives have been restated. This results in a EUR15EUR57 million and EUR11 million positive impact on ‘Results from operating activities’ and ‘Net profit’ for the year ended 31 December 2010, respectively. The adjustment results in a EUR296 million decline in ‘Total Equity’ for the full year 2010 on Group level. No statement of financial position as at 1 January 2010 has been included. The information included below provides insight in all balance sheet items affected by this change in policy.

The following table summarises the transitional adjustments on implementation of the new accounting policy for the full year 2010:

In millions of EUR

  Employee Benefit
obligation
   Deferred Tax
Assets
   Retained
earnings/profit
or loss
 

Balance as reported at 1 January 2010

   634     561     4,408  

Effect of policy change on 1 January 2010 retained earnings

   548     151     (397

Restated balance at 1 January 2010

   1,182     712     4,011  

Balance as reported at 31 December 2010

   687     429     5,125  

Effect of policy change during 2010 on retained earnings

   410     113     (307

P&L impact for the period 2010

   —       —       11  

Restated balance at 31 December 2010

   1,097     542     4,829  
  

 

 

   

 

 

   

 

 

 

The 2010 amounts as included in the notes to these consolidated financial statements as at and for the year ended 31 December 2010 have been restated as a result of this policy change.2012.

3. Significant accounting policies

General

The accounting policies set out below have been applied consistently to all periods presented in these consolidated financial statements and have been applied consistently by HEINEKEN entities.

 

(a)Basis of consolidation

 

(i)Business combinations

Business combinations are accounted for using the acquisition method as at the acquisition date, which is the date on which control is transferred to the Group. Control is the power to govern the financial and operating policies ofHEINEKEN. HEINEKEN controls an entity so aswhen it is exposed to, obtain benefitsor has rights to, variable returns from its activities. In assessing control,involvement with the Group takes into consideration potential voting rights that currently are exercisable.entity and has the ability to affect those returns through its power over the entity.

The GroupHEINEKEN measures goodwill at the acquisition date as the fair value of the consideration transferred plus the fair value of any previously-held equity interest in the acquiree and the recognised amount of any non-controlling interests in the acquiree, less the net recognised amount (generally fair value) of the identifiable assets acquired and liabilities assumed. When the excess is negative, a bargain purchase gain is recognised immediately in profit or loss.

The consideration transferred does not includesinclude amounts related to the settlement of pre-existing relationships. Such amounts are generally recognised in profit or loss.

Costs related to the acquisition, other than those associated with the issue of debt or equity securities, that the GroupHEINEKEN incurs in connection with a business combination are expensed as incurred.

Any contingent consideration payable is recognised at fair value at the acquisition date. If the contingent consideration is classified as equity, it is not remeasured and settlement is accounted for within equity. Otherwise, subsequent changes to the fair value of the contingent considerations are recognised in profit or loss.

Heineken N.V. financial statements Notes to the consolidated financial statements continued

 

(ii)Acquisitions of non-controlling interests

Acquisitions of non-controlling interests are accounted for as transactions with owners in their capacity as owners and therefore no goodwill is recognised as a result. Adjustments to non-controlling interests arising from transactions that do not involve the loss of control are based on a proportionate amount of the net assets of the subsidiary.

 

(iii)Subsidiaries

Subsidiaries are entities controlled by HEINEKEN. Control existsHEINEKEN controls an entity when HEINEKENit is exposed to, or has rights to, variable returns from its involvement with the entity and has the ability to affect those returns through its power directly or indirectly, to governover the financial and operating policies of an entity so as to obtain benefits from its activities. In assessing control, potential voting rights that currently are exercisable or convertible are taken into account.entity. The financial statements of subsidiaries are included in the consolidated financial statements from the date that control commences until the date that control ceases. Accounting policies of subsidiaries have been changed where necessary to ensure consistency with the policies adopted by HEINEKEN. Losses applicable to the non-controlling interests in a subsidiary are allocated to the non-controlling interests even if doing so causes the non-controlling interests to have a deficit balance.

 

(iv)Special Purpose Entities (SPEs)

An SPE is consolidated if, based on an evaluation of the substance of its relationship with HEINEKEN and the SPE’s risks and rewards, HEINEKEN concludes that it controls the SPE. SPEs controlled by HEINEKEN were established under terms that impose strict limitations on the decision-making powers of the SPE’s management and that result in HEINEKEN receiving the majority of the benefits related to the SPE’s operations and net assets, being exposed to the majority of risks incident to the SPE’s activities, and retaining the majority of the residual or ownership risks related to the SPEs or their assets.

(v)Loss of control

Upon the loss of control, HEINEKEN derecognises the assets and liabilities of the subsidiary, any non-controlling interests and the other components of equity related to the subsidiary. Any surplusresulting gain or deficit arising on the loss of control is recognised in profit or loss. If HEINEKEN retains any interest in the previous subsidiary, then such interest is measured at fair value at the date that control is lost. Subsequently it is accounted for as an equity-accounted investee or as an available-for-sale financial asset depending on the level of influence retained.

(vi)(v)InvestmentsInterests in associates and joint venturesequity-accounted investees

HEINEKEN’s investments in asssociates and joint ventures are accounted for using the equity method of accounting. Investments in associates are those entities in which HEINEKEN has significant influence, but notno control or joint control, over the financial and operating policies. Significant influence is presumed to exist when the Group holds between 20 and 50 per cent of the voting power of another entity. Joint ventures are those entities over whose activitiesthe arrangements in which HEINEKEN has joint control, established by contractual agreementwhereby HEINEKEN has rights to the net assets of the arrangement, rather than rights to its assets and requiring unanimous consentobligations for strategic financial and operating decisions.its liabilities.

Investments in associates and joint ventures are accounted for using the equity method (equity-accounted investees) and are recognised initially at cost. The cost of the investment includes transaction costs.

The consolidated financial statements include HEINEKEN’s share of the profit or loss and other comprehensive income, after adjustments to align the accounting policies with those of HEINEKEN, from the date that significant influence or joint control commences until the date that significant influence or joint control ceases.

When HEINEKEN’s share of losses exceeds the carrying amount of the associate or joint venture, including any long-term investments, the carrying amount is reduced to nil and recognition of further losses is discontinued except to the extent that HEINEKEN has an obligation or has made a payment on behalf of the associate or joint venture.

 

(vii)(vi)Transactions eliminated on consolidation

Intra-HEINEKEN balances and transactions, and any unrealised gains and losses or income and expenses arising from intra-HEINEKEN transactions, are eliminated in preparing the consolidated financial statements. Unrealised gains arising from transactions with equity-accounted associates and JVs are eliminated against the investment to the extent of HEINEKEN’s interest in the investee. Unrealised losses are eliminated in the same way as unrealised gains, but only to the extent that there is no evidence of impairment.

 

(b)Foreign currency

 

(i)Foreign currency transactions

Transactions in foreign currencies are translated to the respective functional currencies of HEINEKEN entities at the exchange rates at the dates of the transactions. Monetary assets and liabilities denominated in foreign currencies at the reporting date are retranslated to the functional currency at the exchange rate at that date. The foreign currency gain or loss arising on monetary items is the difference between amortised cost in the functional currency at the beginning of the period, adjusted for effective interest and payments during the period, and the amortised cost in foreign currency translated at the exchange rate at the end of the reporting period.

Non-monetary assets and liabilities denominated in foreign currencies that are measured at fair value are retranslated to the functional currency at the exchange rate at the date that the fair value was determined.

Non-monetary items in a foreign currency that are measured in terms of historical cost are translated using the exchange rate at the date of the transaction. Foreign currency differences arising on retranslation are recognised in profit or loss, except for differences arising on the retranslation of available-for-sale (equity) investments and foreign currency differences arising on the retranslation of a financial liability designated as a hedge of a net investment, which are recognised in other comprehensive income.

Non-monetary assets and liabilities denominated in foreign currencies that are measured at cost remain translated into the functional currency at historical exchange rates.

Heineken N.V. financial statements Notes to the consolidated financial statements continued

 

(ii)Foreign operations

The assets and liabilities of foreign operations, including goodwill and fair value adjustments arising on acquisition, are translated to euro at exchange rates at the reporting date. The income and expenses of foreign operations, excluding foreign operations in hyperinflationary economies, are translated to euro at exchange rates approximating the exchange rates ruling at the dates of the transactions. Group entities, with a functional currency being the currency of a hyperinflationary economy, first restate their financial statements in accordance with IAS 29, Financial Reporting in Hyperinflationary Economies (see ‘Reporting in hyperinflationary economies’ below). The related income, costs and balance sheet amounts are translated at the foreign exchange rate ruling at the balance sheet date.

Foreign currency differences are recognised in other comprehensive income and are presented within equity in the translation reserve. However, if the operation is a non-wholly-owned subsidiary, then the relevant proportionate share of the translation difference is allocated to the non-controlling interests. When a foreign operation is disposed of such that control, significant influence or joint control is lost, the cumulative amount in the translation reserve related to that foreign operation is reclassified to profit or loss as part of the gain or loss on disposal. When HEINEKEN disposes of only part of its interest in a subsidiary that includes a foreign operation while retaining control, the relevant proportion of the cumulative amount is reattributed to non-controlling interests. When HEINEKEN disposes of only part of its investment in an associate or joint venture that includes a foreign operation while retaining significant influence or joint control, the relevant proportion of the cumulative amount is reclassified to profit or loss.

Foreign exchange gains and losses arising from a monetary item receivable from or payable to a foreign operation, the settlement of which is neither planned nor likely in the foreseeable future, are considered to form part of a net investment in a foreign operation and are recognised in other comprehensive income, and are presented within equity in the translation reserve.

The following exchange rates, for the most important countries in which HEINEKEN has operations, were used while preparing these consolidated financial statements:

 

  Year-end   Year-end   Average   Average   Year-end   Year-end   Year-end   Average   Average   Average 

In EUR

  2011   2010   2011   2010   2013   2012   2011   2013   2012   2011 

BRL

   0.4139     0.4509     0.4298     0.4289     0.3070     0.3699     0.4139     0.3486     0.3987     0.4298  

GBP

   1.1972     1.1618     1.1522     1.1657     1.1995     1.2253     1.1972     1.1775     1.2332     1.1522  

MXN

   0.0554     0.0604     0.0578     0.0598     0.0553     0.0582     0.0554     0.0590     0.0592     0.0578  

NGN

   0.0049     0.0050     0.0047     0.0051     0.0047     0.0049     0.0049     0.0049     0.0050     0.0047  

PLN

   0.2243     0.2516     0.2427     0.2503     0.2407     0.2455     0.2243     0.2382     0.2390     0.2427  

RUB

   0.0239     0.0245     0.0245     0.0248     0.0221     0.0248     0.0239     0.0236     0.0250     0.0245  

SGD

   0.5743     0.6207     0.5946     0.6017     0.6229     0.5718  

VND in 1000

   0.0345     0.0364     0.0367     0.0358     0.0373     0.0348  

USD

   0.7729     0.7484     0.7184     0.7543     0.7251     0.7579     0.7729     0.7530     0.7783     0.7184  
  

 

   

 

   

 

   

 

   

 

   

 

 

 

(iii)Reporting in hyperinflationary economies

When the economy of a country in which we operate is deemed hyperinflationary and the functional currency of a Group entity is the currency of that hyperinflationary economy, the financial statements of such Group entities are adjusted so that they are stated in terms of the measuring unit current at the end of the reporting period. This involves restatement of income and expenses to reflect changes in the general price index from the start of the reporting period and, restatement of non-monetary items in the balance sheet, such as P, P & E to reflect current purchasing power as at the period end using a general price index from the date when they were first recognised. Comparative amounts are not adjusted. Any differences arising were recorded in equity on adoption.

 

(iv)Hedge of net investments in foreign operations

Foreign currency differences arising on the retranslationtranslation of a financial liability designated as a hedge of a net investment in a foreign operation are recognised in other comprehensive income to the extent that the hedge is effective and regardless of whether the net investment is held directly or through an intermediate parent. These differences are presented within equity in the translation reserve. To the extent that the hedge is ineffective, such differences are recognised in profit or loss. When the hedged part of a net investment is disposed of, the relevant amount in the translation reserve is transferred to profit or loss as part of the profit or loss on disposal.

 

(c)Non-derivative financial instruments

 

(i)General

Non-derivative financial instruments comprise investments in equity and debt securities, trade and other receivables, cash and cash equivalents, loans and borrowings, and trade and other payables.

Non-derivative financial instruments are recognised initially at fair value plus, for instruments not at fair value through profit or loss, any directly attributable transaction costs. Subsequent to initial recognition non-derivative financial instruments are measured as described hereafter.

If HEINEKEN has a legal right to offset financial assets with financial liabilities and if HEINEKEN intends either to settle on a net basis or to realise the asset and settle the liability simultaneously then financial assets and liabilities are presented in the statement of financial position as a net amount.

Cash and cash equivalents comprise cash balances and call deposits. Bank overdrafts form an integral part of HEINEKEN’s cash management and are included as a component of cash and cash equivalents for the purpose of the statement of cash flows.

Accounting policies for interest income, interest expenses and other net finance income and expenses are discussed in note 3r.

Heineken N.V. financial statements Notes to the consolidated financial statements continued

 

(ii)Held-to-maturity investments

If HEINEKEN has the positive intent and ability to hold debt securities to maturity, they are classified as held-to-maturity. Debt securities are loans and long-term receivables and are measured at amortised cost using the effective interest method, less any impairment losses. Investments held-to-maturity are recognised or derecognised on the day they are transferred to or by HEINEKEN.

 

(iii)Available-for-sale investments

HEINEKEN’s investments in equity securities and certain debt securities are classified as available-for-sale. Subsequent to initial recognition, they are measured at fair value and changes therein – other than impairment losses (see note 3i(i)), and foreign currency differences on available-for-sale monetary items (see note 3b(i)) – are recognised in other comprehensive income and presented within equity in the fair value reserve. When these investments are derecognised, the relevant cumulative gain or loss in the fair value reserve is transferred to profit or loss.

Where these investments are interest-bearing, interest calculated using the effective interest method is recognised in the profit or loss. Available-for-sale investments are recognised or derecognised by HEINEKEN on the date it commits to purchase or sell the investments.

(iv)Investments at fair value through profit or loss

An investment is classified at fair value through profit or loss if it is classified as held for trading or is designated as such upon initial recognition. Investments are designated at fair value through profit or loss if HEINEKEN manages such investments and makes purchase and sale decisions based on their fair value in accordance with HEINEKEN’s documented risk management or investment strategy. Upon initial recognition, attributable transaction costs are recognised in profit or loss as incurred.

Investments at fair value through profit or loss are measured at fair value, with changes therein recognised in profit or loss as part of the other net finance income/(expenses). Investments at fair value through profit and loss are recognised or derecognised by HEINEKEN on the date it commits to purchase or sell the investments.

 

(v)Other

Other non-derivative financial instruments are measured at amortised cost using the effective interest method, less any impairment losses. Included in non-derivative financial instruments are advances to customers. Subsequently, the advances are amortised over the term of the contract as a reduction of revenue.

 

(d)Derivative financial instruments (including hedge accounting)

 

(i)General

HEINEKEN uses derivatives in the ordinary course of business in order to manage market risks. Generally HEINEKEN seeks to apply hedge accounting in order to minimise the effects of foreign currency, interest rate or commodity price fluctuations in profit or loss.

Derivatives that can be used are interest rate swaps, forward rate agreements, caps and floors, commodity swaps, spot and forward exchange contracts and options. Transactions are entered into with a limited number of counterparties with strong credit ratings. Foreign currency, interest rate and commodity hedging operations are governed by internal policies and rules approved and monitored by the Executive Board.

Derivative financial instruments are recognised initially at fair value, with attributable transaction costs recognised in profit or loss as incurred. Derivatives for which hedge accounting is not applied are accounted for as instruments at fair value through profit or loss. When derivatives qualify for hedge accounting, subsequent measurement is at fair value, and changes therein accounted for as described in 3b(iv), 3d(ii) andor 3d(iii).

 

(ii)Cash flow hedges

Changes in the fair value of the derivative hedging instrument designated as a cash flow hedge are recognised in other comprehensive income and presented in the hedging reserve within equity to the extent that the hedge is effective. To the extent that the hedge is ineffective, changes in fair value are recognised in profit or loss.

If the hedging instrument no longer meets the criteria for hedge accounting, expires or is sold, terminated or exercised, then hedge accounting is discontinued and the cumulative unrealised gain or loss previously recognised in other comprehensive income and presented in the hedging reserve in equity, is recognised in profit or loss immediately, or when a hedging instrument is terminated, but the hedged transaction still is expected to occur, the cumulative gain or loss at that point remains in other comprehensive income and is recognised in accordance with the above-mentioned policy when the transaction occurs. When the hedged item is a non-financial asset, the amount recognised in other comprehensive income is transferred to the carrying amount of the asset when it is recognised. In other cases the amount recognised in other comprehensive income is transferred to the same line of profit or loss in the same period that the hedged item affects profit or loss.

 

(iii)Fair value hedges

Changes in the fair value of a derivative hedging instrument designated as a fair value hedge are recognised in profit or loss. The hedged item also is stated at fair value in respect of the risk being hedged; the gain or loss attributable to the hedged risk is recognised in profit or loss and adjusts the carrying amount of the hedged item.

If the hedge no longer meets the criteria for hedge accounting, the adjustment to the carrying amount of a hedged item for which the effective interest method is used is amortised to profit or loss over the period to maturity.

 

(iv)Separable embedded derivatives

Embedded derivatives are separated from the host contract and accounted for separately if the economic characteristics and risks of the host contract and the embedded derivative are not closely related, a separate instrument with the same terms as the embedded derivative would meet the definition of a derivative, and the combined instrument is not measured at fair value through profit or loss. Changes in the fair value of separable embedded derivatives are recognised immediately in profit or loss.

Heineken N.V. financial statements Notes to the consolidated financial statements continued

 

(e)Share capital

 

(i)Ordinary shares

Ordinary shares are classified as equity. Incremental costs directly attributable to the issue of ordinary shares are recognised as a deduction from equity, net of any tax effects.

 

(ii)Repurchase of share capital (treasury shares)

When share capital recognised as equity is repurchased, the amount of the consideration paid, which includes directly attributable costs, is net of any tax effects recognised as a deduction from equity. Repurchased shares are classified as treasury shares and are presented in the reserve for own shares.

When treasury shares are sold or reissued subsequently, the amount received is recognised as an increase inequity,in equity, and the resulting surplus or deficit on the transaction is transferred to or from retained earnings.

 

(iii)Dividends

Dividends are recognised as a liability in the period in which they are declared.

(f)Property, Plant and Equipment (P, P & E)

 

(i)Owned assets

Items of P, P & E are measured at cost less government grants received (refer (q)), accumulated depreciation (refer (iv)) and accumulated impairment losses (3i(ii)).

Cost comprises the initial purchase price increased with expenditures that are directly attributable to the acquisition of the asset (like transports and non-recoverable taxes). The cost of self-constructed assets includes the cost of materials and direct labour and any other costs directly attributable to bringing the asset to a working condition for its intended use (like an appropriate proportion of production overheads), and the costs of dismantling and removing the items and restoring the site on which they are located. Borrowing costs related to the acquisition or construction of qualifying assets are capitalised as part of the cost of that asset. Cost also may include transfers from equity of any gain or loss on qualifying cash flow hedges of foreign currency purchases of P, P & E.

Spare parts that are acquired as part of an equipment purchase and only to be used in connection with this specific equipment are capitalised and amortised as part of the equipment. For example, purchased software that is integral to the functionality of the related equipment is capitalised as part of that equipment. In all other cases spare parts are carried as inventory and recognised in profit and lossthe income statement as consumed. Where an item of P, P & E comprises major components having different useful lives, they are accounted for as separate items (major components) of P, P & E.

Returnable bottles and kegs in circulation are recorded within P, P & E and a corresponding liability is recorded in respect of the obligation to repay the customers’ deposits. Deposits paid by customers for returnable items are reflected in the consolidated statement of financial position within current liabilities.

 

(ii)Leased assets

Leases in terms of which HEINEKEN assumes substantially all the risks and rewards of ownership are classified as finance leases. Upon initial recognition P, P & E acquired by way of finance lease is measured at an amount equal to the lower of its fair value and the present value of the minimum lease payments at inception of the lease. Lease payments are apportioned between the outstanding liability and finance charges so as to achieve a constant periodic rate of interest on the remaining balance of the liability.

Other leases are operating leases and are not recognised in HEINEKEN’s statement of financial position. Payments made under operating leases are charged to profit or loss on a straight-line basis over the term of the lease. When an operating lease is terminated before the lease period has expired, any payment required to be made to the lessor by way of penalty is recognised as an expense in the period in which termination takes place.

 

(iii)Subsequent expenditure

The cost of replacing a part of an item of P, P & E is recognised in the carrying amount of the item or recognised as a separate asset, as appropriate, if it is probable that the future economic benefits embodied within the part will flow to HEINEKEN and its cost can be measured reliably. The carrying amount of the replaced part is derecognised. The costs of the day-to-day servicing of P, P & E are recognised in profit or loss when incurred.

 

(iv)Depreciation

Depreciation is calculated over the depreciable amount, which is the cost of an asset, or other amount substituted for cost, less its residual value.

Land except for financial leases on land over the contractual period is not depreciated as it is deemed to have an infinite life. Depreciation on other P, P & E is charged to profit or loss on a straight-line basis over the estimated useful lives of items of P, P & E, and major components that are accounted for separately, since this most closely reflects the expected pattern of consumption of the future economic benefits embodied in the asset. Assets under construction are not depreciated. Leased assets are depreciated over the shorter of the lease term and their useful lives unless it is reasonable certain that HEINEKEN will obtain ownership by the end of the lease term. The estimated useful lives for the current and comparative years are as follows:

 

•     Buildings

   30 – 40 years  

•     Plant and equipment

   10 – 30 years  

•     Other fixed assets

   3 – 10 years  

Where parts of an item of P, P & E have different useful lives, they are accounted for as separate items of P, P & E.

The depreciation methods, residual value as well as the useful lives are reassessed, and adjusted if appropriate, at each financial year-end.

Heineken N.V. financial statements Notes to the consolidated financial statements continued

 

(v)Gains and losses on sale

Net gains on sale of items of P, P & E are presented in profit or loss as other income. Net losses on sale are included in depreciation. Net gains and losses are recognised in profit or loss when the significant risks and rewards of ownership have been transferred to the buyer, recovery of the consideration is probable, the associated costs can be estimated reliably, and there is no continuing management involvement with the P, P & E.

(g)Intangible assets

 

(i)Goodwill

Goodwill arises on the acquisition of subsidiaries, associates and joint ventures and represents the excess of the cost of the acquisition over HEINEKEN’s interest in net fair value of the net identifiable assets, liabilities and contingent liabilities of the acquiree.

Goodwill on acquisitions of subsidiaries is included in ‘intangible assets’. Goodwill arising on the acquisition of associates and joint ventures is included in the carrying amount of the associate, respectively the joint ventures. In respect of acquisitions prior to 1 October 2003, goodwill is included on the basis of deemed cost, being the amount recorded under previous GAAP. Goodwill on acquisitions purchased before 1 January 2003 has been deducted from equity.

Goodwill arising on the acquisition of a non-controlling interest in a subsidiary represents the excess of the cost of the additional investment over the carrying amount of the interest in the net assets acquired at the date of exchange.

Goodwill is measured at cost less accumulated impairment losses (refer accounting policy 3i(ii)). Goodwill is allocated to individual or groups of cash-generating units (CGUs) for the purpose of impairment testing and is tested annually for impairment. Negative goodwill is recognised directly in profit or loss as other income.

 

(ii)Brands

Brands acquired, separately or as part of a business combination, are capitalised if they meet the definition of an intangible asset and the recognition criteria are satisfied.

Brands acquired as part of a business combination are valued at fair value based on the royalty relief method. Brands acquired separately are measured at cost.

Strategic brands are well-known international/local brands with a strong market position and an established brand name. Strategic brands are amortised on an individual basis over the estimated useful life of the brand. Other brands are amortised on a portfolio basis per country.

 

(iii)Customer-related, and contract-based intangibles and reacquired rights

Customer-related and contract-based intangibles are capitalised if they meet the definition of an intangible asset and the recognition criteria are satisfied. If the amounts are not material these are included in the brand valuation. The relationship between brands and customer-related intangibles is carefully considered so that brands and customer-related intangibles are not both recognised on the basis of the same cash flows.

Reacquired rights are identifiable intangible assets recognised in an acquisition that represent the right an acquirer previously has granted to the acquiree to use one or more of the acquirer’s recognised or unrecognised assets.

Customer-related and contract-based intangibles acquired as part of a business combination are valued at fair value. Customer-related and contract-based intangibles acquired separately are measured at cost.

Customer-related, and contract-based intangibles and reacquired rights are amortised over the remaining useful life of the customer relationships or the period of the contractual arrangements.

 

(iv)Software, research and development and other intangible assets

Purchased software is measured at cost less accumulated amortisation (refer (vi)) and impairment losses (refer accounting policy 3i(ii)). Expenditure on internally developed software is capitalised when the expenditure qualifies as development activities, otherwise it is recognised in profit or loss when incurred.

Expenditure on research activities, undertaken with the prospect of gaining new technical knowledge and understanding, is recognised in profit or loss when incurred.

Development activities involve a plan or design for the production of new or substantially improved products, software and processes. Development expenditure is capitalised only if development costs can be measured reliably, the product or process is technically and commercially feasible, future economic benefits are probable, and HEINEKEN intends to and has sufficient resources to complete development and to use or sell the asset. The expenditure capitalised includes the cost of materials, direct labour and overhead costs that are directly attributable to preparing the asset for its intended use, and capitalised borrowing costs. Other development expenditure is recognised in profit or loss when incurred.

Capitalised development expenditure is measured at cost less accumulated amortisation (refer (vi)) and accumulated impairment losses (refer accounting policy 3i(ii)).

Other intangible assets that are acquired by HEINEKEN and have finite useful lives, are measured at cost less accumulated amortisation (refer (vi)) and impairment losses (refer accounting policy 3i(ii)). Expenditure on internally generated goodwill and brands is recognised in profit or loss when incurred.

Heineken N.V. financial statements Notes to the consolidated financial statements continued

 

(v)Subsequent expenditure

Subsequent expenditure is capitalised only when it increases the future economic benefits embodied in the specific asset to which it relates. All other expenditure is expensed when incurred.

(vi)Amortisation

Amortisation is calculated over the cost of the asset, or other amount substituted for cost, less its residual value. Intangible assets with a finite life are amortised on a straight-line basis over their estimated useful lives, other than goodwill, from the date they are available for use, since this most closely reflects the expected pattern of consumption of the future economic benefits embodied in the asset. The estimated useful lives are as follows:

 

•     Strategic brands

   40 – 50 years  

•     Other brands

   15 – 25 years  

•     Customer-related and contract-based intangibles

   5 – 20 years

•     Reacquired rights

3 – 12 years  

•     Software

   3 – 7 years  

•     Capitalised development costs

   3 years  

Amortisation methods, useful lives and residual values are reviewed at each reporting date and adjusted if appropriate.

 

(vii)Gains and losses on sale

Net gains on sale of intangible assets are presented in profit or loss as other income. Net losses on sale are included in amortisation. Net gains and losses are recognised in profit or loss when the significant risks and rewards of ownership have been transferred to the buyer, recovery of the consideration is probable, the associated costs can be estimated reliably, and there is no continuing management involvement with the intangible assets.

 

(h)Inventories

 

(i)General

Inventories are measured at the lower of cost and net realisable value. The cost of inventories is based on the weighted average cost formula, and includes expenditure incurred in acquiring the inventories, production or conversion costs and other costs incurred in bringing them to their existing location and condition. Net realisable value is the estimated selling price in the ordinary course of business, less the estimated costs of completion and selling expenses.

 

(ii)Finished products and work in progress

Finished products and work in progress are measured at manufacturing cost based on weighted averages and takes into account the production stage reached. Costs include an appropriate share of direct production overheads based on normal operating capacity.

 

(iii)Other inventories and spare parts

The cost of other inventories is based on weighted averages. Spare parts are valued at the lower of cost and net realisable value. Value reductions and usage of parts are charged to profit or loss. Spare parts that are acquired as part of an equipment purchase and only to be used in connection with this specific equipment are initially capitalised and depreciated as part of the equipment.

 

(i)Impairment

 

(i)Financial assets

A financial asset is assessed at each reporting date to determine whether there is any objective evidence that it is impaired. A financial asset is considered to be impaired if objective evidence indicates that one or more events have had a negative effect on the estimated future cash flows of that asset that can be estimated reliably.

Evidence of impairment may include indications that the debtors or a group of debtors are experiencing significant financial difficulty, default or delinquency in interest or principal payments, the probability that they will enter bankruptcy or other financial reorganisation, and where observable data indicate that there is a measurable decrease in the estimated future cash flows, such as changes in arrears or economic conditions that correlate with defaults.

An impairment loss in respect of a financial asset measured at amortised cost is calculated as the difference between its carrying amount, and the present value of the estimated future cash flows discounted at the original effective interest rate. An impairment loss in respect of an available-for-sale financial asset is calculated by reference to its current fair value.

Individually significant financial assets are tested for impairment on an individual basis. The remaining financial assets are assessed collectively in groups that share similar credit risk characteristics.

All impairment losses are recognised in profit or loss. Any cumulative loss in respect of an available-for-sale financial asset recognised previously in other comprehensive income and presented in the fair value reserve in equity is transferred to profit or loss.

An impairment loss is reversed if the reversal can be related objectively to an event occurring after the impairment loss was recognised. For financial assets measured at amortised cost and available-for-sale financial assets that are debt securities, the reversal is recognised in profit or loss. For available-for-sale financial assets that are equity securities, the reversal is recognised in other comprehensive income.

Heineken N.V. financial statements Notes to the consolidated financial statements continued

 

(ii)Non-financial assets

The carrying amounts of HEINEKEN’s non-financial assets, other than inventories (refer accounting policy (h) and deferred tax assets (refer accounting policy (s)), are reviewed at each reporting date to determine whether there is any indication of impairment. If any such indication exists then the asset’s recoverable amount is estimated. For goodwill and intangible assets that are not yet available for use, the recoverable amount is estimated each year at the same time.

The recoverable amount of an asset or CGU is the higher of an asset’s fair value less costs to sell and value in use. In assessing value in use, the estimated future cash flows are discounted to their present value using a pre-tax discount rate that reflects current market assessments of the time value of money and the risks specific to the asset or CGU.

For the purpose of impairment testing, assets that cannot be tested individually are grouped together into the smallest group of assets that generates cash inflows from continuing use that are largely independent of the cash inflows of other assets or groups of assets (the ‘CGU’).

For the purpose of impairment testing, goodwill acquired in a business combination, is allocated to each of the acquirer’s CGUs, or groups of CGUs, that is expected to benefit from the synergies of the combination. Each unit or group of units to which the goodwill is allocated represents the lowest level within the entity at which the goodwill is monitored for internal management purposes. Goodwill is monitored on regional, sub regional or country level depending on the characteristics of the acquisition, the synergies to be achieved and the level of integration.

An impairment loss is recognised if the carrying amount of an asset or its CGU exceeds its recoverable amount. A CGU is the smallest identifiable asset group that generates cash flows that largely are independent from other assets and groups. Impairment losses are recognised in profit or loss. Impairment losses recognised in respect of CGU are allocated first to reduce the carrying amount of any goodwill allocated to the units and then to reduce the carrying amounts of the other assets in the unit (group of units) on a pro rata basis. An impairment loss in respect of goodwill is not reversed. In respect of other assets, impairment losses recognised in prior periods are assessed at each reporting date for any indications that the loss has decreased or no longer exists. An impairment loss is reversed if there has been a change in the estimates used to determine the recoverable amount. An impairment loss is reversed only to the extent that the asset’s carrying amount does not exceed the carrying amount that would have been determined, net of depreciation or amortisation, if no impairment loss had been recognised.

Goodwill that forms part of the carrying amount of an investment in an associate and joint venture is not recognised separately, and therefore is not tested for impairment separately. Instead, the entire amount of the investment in an associate and joint venture is tested for impairment as a single asset when there is objective evidence that the investment in an associate may be impaired.

 

(j)Non-current assets held for sale

Non-current assets, or disposal groups comprising assets and liabilities, that are expected to be recovered primarily through sale rather than through continuing use, are classified as held for sale. Immediately before classification as held for sale, the assets, or components of a disposal group, are measured at the lower of their carrying amount and fair value less cost to sell. Any impairment loss on a disposal group is first allocated to goodwill, and then to remaining assets and liabilities on a pro rata basis, except that no loss is allocated to inventories, financial assets, deferred tax assets and employee defined benefit plan assets, which continue to be measured in accordance with HEINEKEN’s accounting policies. Impairment losses on initial classification as held for sale and subsequent gains or losses on remeasurement are recognised in profit or loss. Gains are not recognised in excess of any cumulative impairment loss.

Intangible assets and P, P & E once classified as held for sale are not amortised or depreciated. In addition, equity accounting of equity-accounted investees ceases once classified as held for sale or distribution.sale.

 

(k)Employee benefits

 

(i)Defined contribution plans

A defined contribution plan is a post-employment benefit plan (pension plan) under which the GroupHEINEKEN pays fixed contributions into a separate entity. The GroupHEINEKEN has no legal or constructive obligations to pay further contributions if the fund does not hold sufficient assets to pay all employees the benefits relating to employee service in the current and prior periods.

Obligations for contributions to defined contribution pension plans are recognised as an employee benefit expense in profit or loss in the periods during which services are rendered by employees. Prepaid contributions are recognised as an asset to the extent that a cash refund or a reduction in future payments is available. Contributions to a defined contribution plan that are due more than 12 months after the end of the period in which the employee renders the service are discounted to their present value.

 

(ii)Defined benefit plans

A defined benefit plan is a post-employment benefit plan (pension plan) that is not a defined contribution plan. Typically defined benefit plans define an amount of pension benefit that an employee will receive on retirement, usually dependent on one or more factors such as age, years of service and compensation.

HEINEKEN’s net obligation in respect of defined benefit pension plans is calculated separately for each plan by estimating the amount of future benefit that employees have earned in return for their service in the current and prior periods; that benefit is discounted to determine its present value. Any unrecognised past service costs and theThe fair value of any defined benefit plan assets areis deducted. The discount rate is the yield at balance sheet date on AA-rated bonds that have maturity dates approximating the terms of HEINEKEN’s obligations and that are denominated in the same currency in which the benefits are expected to be paid.

The calculations are performed annually by qualified actuaries using the projected unit credit method. When the calculation results in a benefit to HEINEKEN, the recognised asset is limited to the net total of any unrecognised past service costs and the present value of economic benefits available in the form of any future refunds from the plan or reductions in future contributions to the plan. In order to calculate the present value of economic benefits, consideration is given to any minimum funding requirements that apply to any plan in the Group.HEINEKEN. An economic benefit is available to the GroupHEINEKEN if it is realisable during the life of the plan, or on settlement of the plan liabilities.

When the benefits of a plan are improved,changed, the portion of the increasedexpense or benefit relating to past service by employees is recognised as an expense in profit or loss on a straight-line basis over the average period until the benefits become vested. To the extent that the benefits vest immediately, the expense is recognised immediately in profit or loss.

HEINEKEN recognises all actuarial gains and losses arising from defined benefit plans immediately in other comprehensive income and all expenses related to defined benefit plans in personnel expenses and other net finance income and expenses in profit or loss.

Heineken N.V. financial statements Notes to the consolidated financial statements continued

 

(iii)Other long-term employee benefits

HEINEKEN’s net obligation in respect of long-term employee benefits, other than pension plans, is the amount of future benefit that employees have earned in return for their service in the current and prior periods; that benefit is discounted to determine its present value, and the fair value of any related assets is deducted. The discount rate is the yield at balance sheet date on high-quality credit-rated bonds that have maturity dates approximating the terms of HEINEKEN’s obligations. The obligation is calculated using the projected unit credit method. Any actuarial gains and losses are recognised in other comprehensive income in the period in which they arise.

 

(iv)Termination benefits

Termination benefits are payable when employment is terminated by the GroupHEINEKEN before the normal retirement date, or whenever an employee accepts voluntary redundancy in exchange for these benefits.

Termination benefits are recognised as an expense when HEINEKEN is demonstrably committed to either terminating the employment of current employees according to a detailed formal plan without possibility of withdrawal, or providing termination benefits as a result of an offer made to encourage voluntary redundancy. Termination benefits for voluntary redundancies are recognised if HEINEKEN has made an offer encouraging voluntary redundancy, it is probable that the offer will be accepted, and the number of acceptances can be estimated reliably.

Benefits falling due more than 12 months after the balance sheet date are discounted to their present value.

 

(v)Share-based payment plan (LTV)

As from 1 January 2005 HEINEKEN established a share plan for the Executive Board and as from 1 January 2006 HEINEKEN also established a share plan for senior management (see note 29).

The grant date fair value of the share rights granted is recognised as personnel expenses with a corresponding increase in equity (equity-settled), over the period that the employees become unconditionally entitled to the share rights. The costs of the share plan for both the Executive Board and senior management members are spread evenly over the performance period.

At each balance sheet date, HEINEKEN revises its estimates of the number of share rights that are expected to vest, for the 100 per cent internal performance conditions of the share plan 2010 – 2012plans 2011-2013, 2012-2014 and the share plan 2011– 20132013-2015 of the senior management members and the Executive Board and for the 75 per cent internal performance conditions of the share plan 2008– 2010 and 2009 – 2011 of the senior management members.Board. It recognises the impact of the revision of original estimates – only(only applicable for internal performance conditions, if any,any) in profit or loss, with a corresponding adjustment to equity. The fair value for the share plan 2009 – 2011 is measured at grant date using the Monte Carlo model taking into account the terms and conditions of the plan.

 

(vi)Matching share entitlement

As from 21 April 2011 HEINEKEN established a matching share entitlement for the Executive Board. The grant date fair value of the matching shares is recognised as personnel expenses in the income statement as it is deemed an equity settled incentive.

 

(vii)Short-term employee benefits

Short-term employee benefit obligations are measured on an undiscounted basis and are expensed as the related service is provided.

A liability is recognised for the amount expected to be paid under short-term benefits if the GroupHEINEKEN has a present legal or constructive obligation to pay this amount as a result of past service provided by the employee and the obligation can be estimated reliably.

 

(l)Provisions

 

(i)General

A provision is recognised if, as a result of a past event, HEINEKEN has a present legal or constructive obligation that can be estimated reliably, and it is probable that an outflow of economic benefits will be required to settle the obligation. Provisions are measured at the present value of the expenditures to be expected to be required to settle the obligation using a pre-tax rate that reflects current market assessments of the time value of money and the risks specific to the obligation. The increase in the provision due to passage of time is recognised as part of the net finance expenses.

 

(ii)Restructuring

A provision for restructuring is recognised when HEINEKEN has approved a detailed and formal restructuring plan, and the restructuring has either commenced or has been announced publicly. Future operating losses are not provided for. The provision includes the benefit commitments in connection with early retirement and redundancy schemes.

 

(iii)Onerous contracts

A provision for onerous contracts is recognised when the expected benefits to be derived by HEINEKEN from a contract are lower than the unavoidable cost of meeting its obligations under the contract. The provision is measured at the present value of the lower of the expected cost of terminating the contract and the expected net cost of continuing with the contract.contract and taking into consideration any reasonably obtainable sub-leases. Before a provision is established, HEINEKEN recognises any impairment loss on the assets associated with that contract.

 

(iv)Other

The other provisions, not being provisions for restructuring or onerous contracts, consist mainly of surety and guarantees, litigation and claims and environmental provisions.

Heineken N.V. financial statements Notes to the consolidated financial statements continued

(m)Loans and borrowings

Loans and borrowings are recognised initially at fair value, net of transaction costs incurred. Loans and borrowings are subsequently stated at amortised cost; any difference between the proceeds (net of transaction costs) and the redemption value is recognised in profit or loss over the period of the borrowings using the effective interest method. Loans and borrowings included in a fair value hedge are stated at fair value in respect of the risk being hedged.

Loans and borrowings for which the GroupHEINEKEN has an unconditional right to defer settlement of the liability for at least 12 months after the balance sheet date, are classified as non-current liabilities.

 

(n)Revenue

 

(i)Products sold

Revenue from the sale of products in the ordinary course of business is measured at the fair value of the consideration received or receivable, net of sales tax, excise duties, returns, customer discounts and other sales-related discounts. Revenue from the sale of products is recognised in profit or loss when the amount of revenue can be measured reliably, the significant risks and rewards of ownership have been transferred to the buyer, recovery of the consideration is probable, the associated costs and possible return of products can be estimated reliably, and there is no continuing management involvement with the products.

If it is probable that discounts will be granted and the amount can be measured reliably, then the discount is recognised as a reduction of revenue as the sales are recognised.

 

(ii)Other revenue

Other revenues are proceeds from royalties, rental income, pub management services and technical services to third parties, net of sales tax. Royalties are recognised in profit or loss on an accrual basis in accordance with the substance of the relevant agreement. Rental income, pub management services and technical services are recognised in profit or loss when the services have been delivered.

 

(o)Other income

Other income areincludes gains from sale of P, P & E, intangible assets and (interests in) subsidiaries, joint ventures and associates, net of sales tax. They are recognised in profit or loss when ownership has been transferred to the buyer.

 

(p)Expenses

 

(i)Operating lease payments

Payments made under operating leases are recognised in profit or loss on a straight-line basis over the term of the lease. Lease incentives received are recognised in profit or loss as an integral part of the total lease expense, over the term of the lease.

 

(ii)Finance lease payments

Minimum lease payments under finance leases are apportioned between the finance expense and the reduction of the outstanding liability. The finance expense is allocated to each period during the lease term so as to produce a constant periodic rate of interest on the remaining balance of the liability. Contingent lease payments are accounted for by revising the minimum lease payments over the remaining term of the lease when the lease adjustment is confirmed.

 

(q)Government grants

Government grants are recognised at their fair value when it is reasonably assured that HEINEKEN will comply with the conditions attaching to them and the grants will be received.

Government grants relating to P, P & E are deducted from the carrying amount of the asset.

Government grants relating to costs are deferred and recognised in profit or loss over the period necessary to match them with the costs that they are intended to compensate.

 

(r)Interest income, interest expenses and other net finance income and expenses

Interest income and expenses are recognised as they accrue in profit or loss, using the effective interest method unless collectability is in doubt.

Borrowing costs that are not directly attributable to the acquisition, construction or production of a qualifying asset are recognised in profit or loss using the effective interest method.

Other net finance income and expenses comprises dividend income, gains and losses on the disposal of available-for-sale investments, changes in the fair value of investments designated at fair value through profit or loss and held for trading investments, changes in fair value of hedging instruments that are recognised in profit or loss, unwinding of the discount on provisions, and impairment losses recognised on investments.investments and interest on the net defined benefit obligation. Dividend income is recognised in profit or lossthe income statement on the date that HEINEKEN’s right to receive payment is established, which in the case of quoted securities is the ex-dividend date.

Foreign currency gains and losses are reported on a net basis in the other net finance income and expenses.

Heineken N.V. financial statements Notes to the consolidated financial statements continued

(s)Income tax

Income tax comprises current and deferred tax. Current tax and deferred tax are recognised in profit or lossthe income statement except to the extent that it relates to a business combination, or items recognised directly in equity or in other comprehensive income.

(i)Current tax

Current tax is the expected income tax payable or receivable in respect of taxable profitincome or loss for the year, using tax rates enacted or substantiallysubstantively enacted at the balance sheet date, and any adjustment to income tax payable in respect of profits of previous years. Current tax payable also includes any tax liability arising from the declaration of dividends.

(ii)Deferred tax

Deferred tax is recognised in respect of temporary differences between the carrying amounts of assets and liabilities for financial reporting purposes and their tax bases.

Deferred tax assets and liabilities areis not recognised for the following for:

temporary differences: (i) the initial recognition of goodwill, (ii)differences on the initial recognition of assets or liabilities in a transaction that is not a business combination and that affects neither accounting nor taxable profit or loss, (iii)loss;

temporary differences relatingrelated to investments in subsidiaries, joint venturesassociates and associates resulting from translation of foreign operations and (iv) differences relating to investments in subsidiaries and joint venturesjointly controlled entities to the extent that the Company is able to control the timing of the reversal of the temporary differencedifferences and it is probable that they will probably not reverse in the foreseeable future.future; and

taxable temporary differences arising on the initial recognition of goodwill.

The measurement of deferred tax assets and liabilities reflects the tax consequences that would follow the manner in which the Company expects, at the end of the reporting period, to recover or settle the carrying amount of its assets and liabilities.

Deferred tax is determined using tax rates (and laws) that have been enacted or substantiallysubstantively enacted byat the balance sheet date and are expected to apply when the related deferred tax asset is realised or the deferred tax liability is settled.

Deferred tax assets and liabilities are offset if there is a legally enforceable right to offset current tax liabilities and assets, and they relate to income taxes levied by the same tax authority on the same taxable entity, or on different taxable entities which intend either to settle current tax liabilities and assets on a net basis, or to realise the assets and settle the liabilities simultaneously.

In determining the amount of current and deferred tax the Company takes into account the impact of uncertain tax positions and whether additional taxes and interest may be due. The Company believes that its accruals for tax liabilities are adequate for all open tax years based on its assessment of many factors, including interpretations of tax law and prior experience. This assessment relies on estimates and assumptions and may involve a series of judgements about future events. New information may become available that causes the Company to change its judgement regarding the adequacy of existing tax liabilities; such changes to tax liabilities will impact tax expense in the period that such a determination is made.

A deferred tax asset is recognised for unused tax losses, tax credits and deductible temporary differences, to the extent that it is probable that future taxable profits will be available against which they can be utilised. Deferred tax assets are reviewed at each balance sheet date and are reduced to the extent that it is no longer probable that the related tax benefit will be realised.

 

(iii)Tax exposures

In determining the amount of current and deferred income tax, the Company takes into account the impact of uncertain tax positions and whether additional taxes and interest may be due. This assessment relies on estimates and assumptions and may involve a series of judgments about future events. New information may become available that causes the Company to change its judgment regarding the adequacy of existing tax liabilities; such changes to tax liabilities will impact the income tax expense in the period that such a determination is made.

(t)Discontinued operations

A discontinued operation is a component of the Group’sHEINEKEN’s business that represents a separate major line of business or geographical area of operations that has been disposed of or is held for sale or distribution, or is a subsidiary acquired exclusively with a view to resale. Classification as a discontinued operation occurs upon disposal or when the operation meets the criteria to be classified as held for sale, if earlier. When an operation is classified as a discontinued operation, the comparative statement of comprehensive income is re-presented as if the operation had been discontinued from the start of the comparative year.

 

(u)Earnings per share

HEINEKEN presents basic and diluted earnings per share (EPS) data for its ordinary shares. Basic EPS is calculated by dividing the profit or loss attributable to ordinary shareholders of the Company by the weighted average number of ordinary shares outstanding during the period including the weighted average of outstanding ASDI,year, adjusted for the weighted average number of own shares purchased in the year. Diluted EPS is determined by adjustingdividing the profit or loss attributable to ordinary shareholders andby the weighted average number of ordinary shares outstanding, including weighted average of outstanding ASDI, adjusted for the weighted average number of own shares purchased in the year and for the effects of all dilutive potential ordinary shares which comprise share rights granted to employees.

 

(v)Cash flow statement

The cash flow statement is prepared using the indirect method. Changes in balance sheet items that have not resulted in cash flows such as translation differences, fair value changes, equity-settled share-based payments and other non-cash items, have been eliminated for the purpose of preparing this statement. Assets and liabilities acquired as part of a business combination are included in investing activities (net of cash acquired). Dividends paid to ordinary shareholders are included in financing activities. Dividends received are classified as operating activities. Interest paid is also included in operating activities.

(w)Operating segments

Operating segments are reported in a manner consistent with the internal reporting provided to the Executive Board, who is considered to be the Group’sHEINEKEN’s chief operating decision maker. An operating segment is a component of HEINEKEN that engages in business activities from which it may earn revenues and incur expenses, including revenues and expenses that relate to transactions with any of HEINEKEN’s other components. All operating segments’ operating results are reviewed regularly by the Executive Board to make decisions about resources to be allocated to the segment and to assess its performance, and for which discrete financial information is available.

Inter-segment transfers or transactions are entered into under the normal commercial terms and conditions that would also be available to unrelated third parties.

Segment results, assets and liabilities that are reported to the Executive Board include items directly attributable to a segment as well as those that can be allocated on a reasonable basis. Unallocated result items comprise net finance expenses and income tax expenses. Unallocated assets comprise current other investments and cash call deposits.

Segment capital expenditure is the total cost incurred during the period to acquire P, P & E, and intangible assets other than goodwill.

 

(x)Emission rights

Emission rights are related to the emission of CO2,CO2, which relates to the production of energy. These rights are freely tradable. Bought emission rights and liabilities due to production of CO2CO2 are measured at cost, including any directly attributable expenditure. Emission rights received for free are also recorded at cost, i.e. with a zero value.

Heineken N.V. financial statements Notes to the consolidated financial statements continued

 

(y)Recently issued IFRS

(i)Standards effective in 2011 and reflected in these consolidated financial statements

IAS 19 Pensions and IFRIC 14 (amendments effective 1 January 2011) – The limit on a Defined Benefit Assets, Minimum Funding Requirements and their Interaction. These amendments remove unintended consequences arising from the treatment of prepayments where there is a minimum funding requirement. These amendments result in prepayments of contributions in certain circumstances being recognised as an asset rather than an expense.

IFRS 7 Financial Instruments: Disclosure (amendments effective 1 January 2011). The amendments add an explicit statement that qualitative disclosure should be made to better enable users to evaluate an entity’s exposure to risk arising from financial instruments. These amendments are reflected in disclosure note 32 Financial Instruments.

OtherNew relevant standards and interpretations effective from 1 January 2011 did not have a significant impact on the Company.yet adopted

(ii)New relevant standards and interpretations not yet adopted

The followingA number of new standards, amendments to standards and interpretations to existing standards relevant to HEINEKEN are not yet effective for the year ended 31 December 2011,annual periods beginning after 1 January 2013, and have not been applied in preparing these consolidated financial statements. None ofThose which may be relevant to the Company are set out below, however HEINEKEN does not expect these is expectedchanges to have a significant effect on the consolidated financial statements of HEINEKEN, except for IAS 19 Employee benefits and statements.

IFRS 9 (2009) Financial Instruments which becomes mandatoryintroduces new requirements for the Group’sclassification and measurement of financial assets. Under IFRS 9 (2009), financial assets are classified and measured based on the business model in which they are held and the characteristics of their contractual cash flows. In November 2013 consolidatedthe IASB concluded the project phase in relation to hedge accounting. The last phase of the project to replace IAS 39, about impairment of financial statements.assets is ongoing and an effective date for applicability of IFRS 9 will only be determined by the IASB when concluding on the entire project. Early adoption is allowed. HEINEKEN is in the process of evaluating the impact of the applicability of the new standards. HEINEKEN does not plan to early adopt these standards and the extent of the impact has not been determined:

IAS 1 Presentation of Financial Statements was amended in June 2011 for Presentation of Items of Other Comprehensive Income with an effective date of 1 July 2012.

IAS 12 Deferred Tax: Recovery of Underlying Assets. The amendments introduce an exception to the general measurement requirements of IAS 12 Income Taxes in respect of investment properties measured at fair value. The measurement of deferred tax assets and liabilities, in this limited circumstance, is based on a rebuttable presumption that the carrying amount of the investment property will be recovered entirely through sale. The presumption can be rebutted only if the investment property is depreciable and held within a business model whose objective is to consume substantially all of the asset’s economic benefits over the life of the asset.

IAS 19 Employee Benefits was amended. The standard is effective for annual periods beginning on or after 1 January 2013, but has not yet been endorsed by the EU. HEINEKEN is in the process of evaluating the impact of the applicabilityimplementation of the new standard.

IAS 27 Separate financial statements contains accounting and disclosure requirements for investments in subsidiaries, joint ventures and associates when an entity prepares separate financial statements. The standard requires an entity preparing separate financial statements to account for those investments at cost or in accordance with IFRS 9 Financial Instruments. The standard is effective for annual periods beginning on or after 1 January 2013.

IAS 28 Investments in Associates and Joint Ventures prescribes the accounting for investments in associates and sets out the requirements for the application of the equity method when accounting for investments in associates and joint ventures. The standard is effective for annual periods beginning on or after 1 January 2013. This amendment is in line with the new IFRS 11, which no longer gives entities the choice in accounting treatment for joint ventures, only the equity method is allowed. HEINEKEN already applied the equity method since 2008.

IFRS 7 Disclosures – Transfers of Financial Assets. The amendments introduce new disclosure requirements about transfers of financial assets, including disclosures for:

financial assets that are not derecognised in their entirety; and

financial assets that are derecognised in their entirety but for which the entity retains continuing involvement.

IFRS 9 Financial Instruments is part of the IASB’s wider project to replace IAS 39 ‘Financial Instruments: Recognition and Measurement’. IFRS 9 retains but simplifies the mixed measurement model and establishes two primary measurement categories for financial assets, amortised cost and fair value. The basis of classification depends on the entity’s business model and the contractual cash flow characteristics of the financial asset. The standard is effective for annual periods beginning on or after 1 January 2015, but has not yet been endorsed by the EU. HEINEKEN is in the process of evaluating the impact of the applicability of the new standard.

IFRS 10 Consolidated Financial Statements establishes principles for the presentation and preparation of consolidated financial statements when an entity controls one or more other entities. This IFRS supersedes IAS 27 Consolidated and separate financial statements and SIC-12 Consolidation – Special purpose entities and is effective for annual periods beginning on or after 1 January 2013.

IFRS 11 Joint arrangements establish principles for financial reporting by parties to a joint arrangement. This IFRS supersedes IAS 31 Interest in Joint Ventures and SIC-13 Jointly Controlled Entities – Non-monetary contributions by ventures and is effective for annual periods beginning on or after 1 January 2013. Under IFRS 11 the structure of the arrangement is no longer the only determinant for the accounting treatment and entities do no longer have a choice in accounting treatment. HEINEKEN is in the process of evaluating the impact of the applicability of the new standard.

IFRS 12 Disclosure of interests in other entities applies to entities that have an interest in a subsidiary, a joint arrangement, an associate or an unconsolidated structured entity. The IFRS is effective for annual periods beginning on or after 1 January 2013. This IFRS integrates and make consistent the disclosure requirements for all entities mentioned above.

IFRS 13 Fair value measurement defines fair value; sets out in a single IFRS a framework for measuring fair value; and requires disclosures about fair value measurements. The IFRS is to be applied for annual periods beginning on or after 1 January 2013. The IFRS explains how to measure fair value for financial reporting. It does not require fair value measurements in addition to those already required or permitted by other IFRSs and is not intended to establish valuation standards or affect valuation practices outside financial reporting.

Heineken N.V. financial statements Notes to the consolidated financial statements continued

4.Determination of fair values

General

(i)General

A number of HEINEKEN’s accounting policies and disclosures require the determination of fair value, for both financial and non-financial assets and liabilities. Fair values have been determined for measurement and/or disclosure purposes based on the following methods. When applicable, further information about the assumptions made in determining fair values or for the purpose of impairment testing is disclosed in the notes specific to that asset or liability.

Fair value as a result of business combinations

 

(ii)(i)Property, plant and equipment

The fair value of P, P & E recognised as a result of a business combination is based on the quoted market prices for similar items when available and replacement cost when appropriate.

 

(iii)(ii)Intangible assets

The fair value of brands acquired in a business combination is based on the ‘relief of royalty’ method or determined using the multi-period excess earnings method. The fair value of customer relationships acquired in a business combination is determined using the multi-period excess earnings method, whereby the subject asset is valued after deducting a fair return on all other assets that are part of creating the related cash flows. The fair value of reacquired rights and other intangible assets is based on the discounted cash flows expected to be derived from the use and eventual sale of the assets.

 

(iv)(iii)Inventories

The fair value of inventories acquired in a business combination is determined based on its estimated selling price in the ordinary course of business less the estimated costs of completion and sale, and a reasonable profit margin based on the effort required to complete and sell the inventories.

 

(v)(iv)Trade and other receivables

The fair value of trade and other receivables is estimated at the present value of future cash flows, discounted at the market rate of interest at the reporting date. This fair value is determined for disclosure purposes or when acquired in a business combination.

Fair value from normal business

(i)Investments in equity and debt securities

The fair value of financial assets at fair value through profit or loss, held-to-maturity investments and available-for-sale financial assets is determined by reference to their quoted closing bid price at the reporting date, or if unquoted, determined using an appropriate valuation technique. The fair value of held-to-maturity investments is determined for disclosure purposes only. In case the quoted price does not exist at the date of exchange or in case the quoted price exists at the date of exchange but was not used as the cost, the investments are valued indirectly based on discounted cash flow models.

 

(vi)(ii)Trade and other receivablesDerivative financial instruments

The fair value of trade and other receivables is estimated at the present value of future cash flows, discounted at the market rate of interest at the reporting date. This fair value is determined for disclosure purposes or when acquired in a business combination.

(vii) Derivative financial instruments

The fair value of derivative financial instruments is based on their listed market price, if available. If a listed market price is not available, then fair value is in general estimated by discounting the difference between the cash flows based on contractual price and the cash flows based on current price for the residual maturity of the contract using a risk-free interest rate (based on inter-bank interest rates).

Fair values reflectinclude the instrument’s credit risk of the instrument and include adjustments to take account of the credit risk of the GroupHEINEKEN entity and counterparty when appropriate.

 

(viii)(iii)Non-derivative financial instruments

Fair value, which is determined for disclosure purposes or when fair value hedge accounting is applied, is calculated based on the present value of future principal and interest cash flows, discounted at the market rate of interest at the reporting date. For finance leases the market rate of interest is determined by reference to similar lease agreements.

Fair values reflectinclude the instrument’s credit risk of the instrument and include adjustments to take account of the credit risk of the GroupHEINEKEN entity and counterparty when appropriate.

Heineken N.V. financial statements Notes to the consolidated financial statements continued

5.Operating segments

HEINEKEN distinguishes the following six reportable segments:

 

Western Europe

 

Central and Eastern Europe

 

The Americas

 

Africa and the Middle East

 

Asia Pacific

 

Head Office and Other/eliminations.

The first five reportable segments as stated above are the Group’sHEINEKEN’s business regions. These business regions are each managed separately by a Regional President. The Regional President is directly accountable for the functioning of the segment’s assets, liabilities and results of the region and reports regularly to the Executive Board (the chief operating decision maker) to discuss operating activities, regional forecasts and regional results. The Head Office operating segment falls directly under the responsibility of the Executive Board. For each of the six reportable segments, the Executive Board reviews internal management reports on a monthly basis.

Information regarding the results of each reportable segment is included in the table on the next page. Performance is measured based on EBIT (beia)EBIT(beia), as included in the internal management reports that are reviewed by the Executive Board. EBIT (beia) is defined as earnings before interest and taxes and net finance expenses, before exceptional items and amortisation of brands and customer relationships.acquisition related intangibles. Exceptional items are defined as items of income and expense of such size, nature or incidence, that in view of management their disclosure is relevant to explain the performance of HEINEKEN for the period. EBIT and EBIT (beia) are not financial measures calculated in accordance with IFRS. EBIT (beia) is used to measure performance as management believes that this measurement is the most relevant in evaluating the results of these regions.segments.

HEINEKEN has multiple distribution models to deliver goods to end customers. There is no reliance on major clients. Deliveries to end consumers are done in some countries via own wholesalers or own pubs, in other markets directly and in some others via third parties. As such, distribution models are country specific and on consolidated level diverse. In addition, these various distribution models are not centrally managed or monitored. Consequently, the Executive Board is not allocating resources and assessing the performance based on business type information and therefore no segment information is provided on business type.

Inter-segment pricing is determined on an arm’s-length basis. As net finance expenses and income tax expenses are monitored on a consolidated level (and not on an individual regional basis) and regional presidents are not accountable for that, net finance expenses and income tax expenses are not provided per reportable segment.

Starting 1st of January 2011 Empaque (our Mexican packaging business) was transferred from the America’s region to Head Office as this managerial resides under Global Supply Chain situated in Head Office. Also, in 2011 HEINEKEN reallocated certain management costs from regions to Head Office reflecting a change in the Company’s operating framework from regional to global reporting lines for certain roles within global functions. As a consequence the comparative figures have been restated.

Heineken N.V. financial statements Notes to the consolidated financial statements continued

Information about reportable segments

 

  Note   Western Europe   Central and
Eastern Europe
   The Americas     Western Europe Central and
Eastern Europe
 The Americas 

In millions of EUR

  2011   2010*   2011   2010*   2011 2010*   Note   2013 2012* 2011* 2013 2012* 2011* 2013 2012* 2011* 

Revenue

                         

Third party revenue1

     7,158     7,284     3,209     3,130     4,002    3,284       6,800    7,140    7,158    3,082    3,255    3,209    4,486    4,507    4,002  

Interregional revenue

     594     610     20     13     27    12       656    645    594    15    25    20    9    16    27  

Total revenue

     7,752     7,894     3,229     3,143     4,029    3,296       7,456    7,785    7,752    3,097    3,280    3,229    4,495    4,523    4,029  
    

 

   

 

   

 

   

 

   

 

  

 

     

 

  

 

  

 

  

 

  

 

  

 

  

 

  

 

  

 

 

Other income

     48     71     7     8     1    —         50    13    48    119    9    7    56    2    1  

Results from operating activities

     820     786     318     345     493    429       737    723    823    231    320    318    681    593    493  

Net finance expenses

                         

Share of profit of associates and joint ventures and impairments thereof

     3     3     17     21     77    75       2    1    3    15    24    17    70    81    77  

Income tax expenses

             

Income tax expense

            

Profit

                         

Attributable to:

                         

Equity holders of the Company (net profit)

                         

Non-controlling interest

             

Non-controlling interests

            

            
    

 

   

 

   

 

   

 

   

 

  

 

     

 

  

 

  

 

  

 

  

 

  

 

  

 

  

 

  

 

 

EBIT reconciliation

                         

EBIT

     823     789     335     366     570    504  

eia2

     139     136     11     12     85    96  

EBIT (beia)

   27     962     925     346     378     655    600  

EBIT2

     739    724    826    246    344    335    751    674    570  

Eia2

     115    224    139    60    12    11    39    86    85  

EBIT (beia)2

   27     854    948    965    306    356    346    790    760    655  
    

 

   

 

   

 

   

 

   

 

  

 

     

 

  

 

  

 

  

 

  

 

  

 

  

 

  

 

  

 

 

Beer volumes2

             

Consolidated beer volume

     45,380     45,394     45,377     42,237     50,497    37,843  

Joint Ventures’ volume

     —       —       7,303     7,229     9,663    9,195  

Licences

     300     284     —       —       65    173  

Group volume

     45,680     45,678     52,680     49,466     60,225    47,211  

Beer volumes (in million hectolitres)

            

Consolidated beer volume2

     42,224    44,288    45,380    44,261    47,269    45,377    51,209    53,124    50,497  

Attributable share of joint ventures and associates volume2

     —      —      —      3,743    3,735    3,628    3,717    3,785    2,032  

Group beer volume2

     42,224    44,288    45,380    48,004    51,004    49,004    54,926    56,909    52,528  
    

 

   

 

   

 

   

 

   

 

  

 

     

 

  

 

  

 

  

 

  

 

  

 

  

 

  

 

  

 

 

Current segment assets

     1,843     2,104     985     961     1,045    1,011       2,036    2,007    1,843    982    1,082    985    1,236    1,193    1,045  

Other Non-current segment assets

     8,186     8,019     3,365     3,622     5,619    5,965  

Non-current segment assets

     7,262    8,015    8,186    3,128    3,423    3,365    5,193    5,649    5,619  

Investment in associates and joint ventures

     23     28     165     134     711    758       43    22    23    194    196    165    823    835    711  

Total segment assets

     10,052     10,151     4,515     4,717     7,375    7,734       9,341    10,044    10,052    4,304    4,701    4,515    7,252    7,677    7,375  

Unallocated assets

                         

Total assets

                         
    

 

   

 

   

 

   

 

   

 

  

 

     

 

  

 

  

 

  

 

  

 

  

 

  

 

  

 

  

 

 

Segment liabilities

     3,723     3,444     1,160     1,145     1,068    987       3,571    4,121    3,666    1,242    1,347    1,160    1,027    1,072    1068  

Unallocated liabilities

                         

Total equity

                         

Total equity and liabilities

                         
    

 

   

 

   

 

   

 

   

 

  

 

     

 

  

 

  

 

  

 

  

 

  

 

  

 

  

 

  

 

 

Purchase of P, P & E

     215     205     170     158     199    117       264    260    215    191    197    170    261    250    199  

Acquisition of goodwill

     —       4     1     —       4    1,495       9    7    —      —      —      1    —      36    4  

Purchases of intangible assets

     11     5     9     4     20    24       24    26    11    6    12    9    12    14    20  

Depreciation of P, P & E

     343     381     234     253     183    131       (329  (344  (343  (235  (247  (234  (211  (201  (183

Impairment and reversal of impairment of P, P & E

     —       1     2     9     (5  —    

(Impairment) and reversal of impairment of P, P & E

     (7  (36  —      (9  15    (2  (1  (17  5  

Amortisation intangible assets

     100     90     18     22     93    69       (65  (86  (100  (17  (16  (18  (97  (103  (93

Impairment intangible assets

     —       15     3     1     —      —    

(Impairment) and reversal of impairment of intangible assets

     (17  (7  —      (99  —      (3  —      —      —    

  Africa
Middle East
  Asia Pacific  Head Office &
Other/
Eliminations
  Consolidated 
  2013  2012*  2011*  2013  2012*  2011*  2013  2012*  2011*  2013  2012*  2011* 

Revenue

          

Third party revenue1

  2,554    2,639    2,223    2,036    527    216    245    315    315    19,203    18,383    17,123  

Interregional revenue

  —      —      —      1    —      —      (681  (686  (641  —      —      —    

Total revenue

  2,554    2,639    2,223    2,037    527    216    (436  (371  (326  19,203    18,383    17,123  
 

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

 

Other income

  1    —      3    —      1,486    5    —      —      —      226    1,510    64  

Results from operating activities

  606    616    533    376    1,546    64    (77  (101  (13  2,554    3,697    2,218  

Net finance expenses

           (593  (321  (457

Share of profit of associates and joint ventures and impairments thereof

  37    1    35    26    109    112    (4  (3  (4  146    213    240  

Income tax expense

           (520  (515  (459

Profit

           1,587    3,074    1,542  

Attributable to:

          

Equity holders of the Company (net profit)

           1,364    2,914    1,412  

Non-controlling interests

           223    160    130  
           1,587    3,074    1,542  
 

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

 

EBIT reconciliation

            

EBIT2

  643    617    568    402    1,655    176    (81  (104  (17  2,700    3,910    2,458  

Eia2

  2    38    2    163    (1,388  —      12    36    5    391    (992  242  

EBIT (beia)2

  645    655    570    565    267    176    (69  (68  (12  3,091    2,918    2,700  
 

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

 

Beer volumes (in million hectolitres)

            

Consolidated beer volume2

  23,281    23,289    22,029    17,347    3,742    1,309    —      —      —      178,322    171,712    164,592  

Attributable share of joint ventures and associates volume2

  4,119    4,200    3,310    5,345    13,202    13,731    —      —      —      16,924    24,922    22,701  

Group beer volume2

  27,400    27,489    25,339    22,692    16,944    15,040    —      —      —      195,246    196,634    187,291  
 

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

 

Current segment assets

  939    959    854    757    913    91    (475  (629  (124  5,475    5,525    4,694  

Non-current segment assets

  2,216    2,073    1,867    6,254    7,166    2    1,400    1,619    1,143    25,453    27,945    20,182  

Investment in associates and joint ventures

  238    281    272    476    534    536    109    82    57    1,883    1,950    1,764  

Total segment assets

  3,393    3,313    2,993    7,487    8,613    629    1,034    1,072    1,076    32,811    35,420    26,640  

Unallocated assets

           526    560    473  

Total assets

           33,337    35,980    27,127  
 

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

 

Segment liabilities

  853    760    653    449    513    36    319    238    508    7,461    8,051    7,091  

Unallocated liabilities

           13,520    15,124    9,887  

Total equity

           12,356    12,805    10,135  

Total equity and liabilities

           33,337    35,980    27,113  
 

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

 

Purchase of P, P & E

  461    395    202    142    20    —      50    48    14    1,369    1,170    800  

Acquisition of goodwill

  —      —      282    —      2,720    —      —      480    —      9    3,243    287  

Purchases of intangible assets

  2    2    —      5    —      —      28    24    16    77    78    56  

Depreciation of P, P & E

  (183)    (176  (140  (80  (11  —      (35  (38  (36  (1,073  (1,017  (936

(Impairment) and reversal of impairment of P, P & E

  —      (8  (3  2    —      —      (1  2    —      (16  (44  —    

Amortisation intangible assets

  (6)    (6  (6  (179  (24  —      (12  (12  (12  (376  (247  (229

(Impairment) and reversal of impairment of intangible assets

  —      —      —      —      —      —      —      —      —      (116  (7  (3

 

*Restated for the revised IAS 19 and finalisation of the purchase price allocation for APB.
1 

Includes other revenue of EUR375 million in 2013, EUR433 million in 2012 and EUR463 million in 2011 and EUR439 million in 2010.2011.

2 

For definition see ‘Glossary’. Note that these are both non GAAPnon-GAAP measures and therefore un-audited.unaudited.

Heineken N.V. financial statements Notes to the consolidated financial statements continued

Information about reportable segmentscontinued

   Africa and the
Middle East
   Asia Pacific  Head Office &
Other/
Eliminations
  Consolidated 
   2011   2010*   2011   2010*  2011  2010*  2011  2010* 

Revenue

            

Third party revenue

   2,223     1,982     216     206    315    247    17,123    16,133  
Interregional revenue   —       6     —       —      (641  (641  —      —    
Total revenue   2,223     1,988     216     206    (326  (394  17,123    16,133  
  

 

 

   

 

 

   

 

 

   

 

 

  

 

 

  

 

 

  

 

 

  

 

 

 
Other income   3     —       5     158    —      2    64    239  
Results from operating activities   533     531     64     203    (13  4    2,215    2,298  
Net finance expenses            (430  (509

Share of profit of associates and joint ventures and impairments thereof

   35     28     112     79    (4  (13  240    193  
Income tax expenses            (465  (403
Profit            1,560    1,579  
Attributable to:            
Equity holders of the Company (net profit)            1,430    1,447  
Non-controlling interest            130    132  
Non-controlling interest            1,560    1,579  
  

 

 

   

 

 

   

 

 

   

 

 

  

 

 

  

 

 

  

 

 

  

 

 

 
EBIT reconciliation            

EBIT

   568     559     176     282    (17  (9  2,455    2,491  
eia   2     1     —       (158  5    45    242    132  
EBIT (beia)   570     560     176     124    (12  36    2,697    2,623  
  

 

 

   

 

 

   

 

 

   

 

 

  

 

 

  

 

 

  

 

 

  

 

 

 

Beer volumes

            
Consolidated beer volume   22,029     19,070     1,309     1,328    —      —      164,592    145,872  
Joint Ventures’ volume   5,706     5,399     24,410     22,181    —      —      47,082    44,004  
Licences   1,093     1,204     769     806    —      —      2,227    2,467  
Group volume   28,828     25,673     26,488     24,315    —      —      213,901    192,343  
  

 

 

   

 

 

   

 

 

   

 

 

  

 

 

  

 

 

  

 

 

  

 

 

 
Current segment assets   854     639     91     74    (124  (536  4,694    4,253  
Other Non-current segment assets   1,867     1,272     2     12    1,143    1,242    20,182    20,132  
Investment in associates and joint ventures   272     262     536     507    57    (16  1,764    1,673  
Total segment assets   2,993     2,173     629     593    1,076    690    26,640    26,058  

Unallocated assets

            487    604  

Total assets

            27,127    26,662  
  

 

 

   

 

 

   

 

 

   

 

 

  

 

 

  

 

 

  

 

 

  

 

 

 

Segment liabilities

   653     532     36     33    508    625    7,148    6,766  

Unallocated liabilities

            9,887    9,676  

Total equity

            10,092    10,220  

Total equity and liabilities

            27,127    26,662  
  

 

 

   

 

 

   

 

 

   

 

 

  

 

 

  

 

 

  

 

 

  

 

 

 

Purchase of P, P & E

   202     163     —       1    14    4    800    648  
Acquisition of goodwill   282     1     —       —      —      248    287    1,748  
Purchases of intangible assets   —       9     —       —      16    14    56    56  
Depreciation of P, P & E   140     100     —       1    36    27    936    893  
Impairment and reversal of impairment of P, P & E   3     2     —       —      —      2    —      14  
Amortisation intangible assets   6     4     —       —      12    7    229    192  
Impairment intangible assets   —       —       —       —      —      —      3    16  

*Comparatives have been adjusted due to the transfer of Empaque causing the move of an amount of EUR54 million of EBIT from the Americas region to Head Office; the centralisation of the Regional Head Offices resulting in a shift of EUR43 million EBIT from regions to Head Office; the policy change in Employee Benefits, causing an increase of EUR15 million in EBIT (EUR11 million in region Western Europe and EUR4 million in the Americas region)

Heineken N.V. financial statements Notes to the consolidated financial statements continued

6. Acquisitions and disposals of subsidiaries and non-controlling interests

AcquisitionAccounting for the acquisition of the beer operations of Sona GroupAPIPL/APB

On 12 January 2011, HEINEKEN announced that it had acquired from Lewiston Investments SAThe accounting for the acquisition of Asia Pacific Investment Pte. Ltd (‘Seller’) two holding companies which together own the Sona brewery group. The two holding companies had controlling interests in Sona Systems Associates Business Management Limited (‘Sona Systems’), which held certain assets of Sona Breweries Plc (‘Sona’APIPL’) and International Beer and Beverages (Nigeria) LimitedAsia Pacific Breweries Ltd (‘IBBI’), Champion Breweries Plc (‘Champion’), Benue Brewery Limited (‘Benue’APB’) and Life Brewery Company Limited (‘Life’)their subsidiaries (together referred to as the ‘acquired businesses’‘APIPL/APB acquisition’).

Due has been finalised on 15 November 2013. Some adjustments were made to the integrationprovisional accounting for the APIPL/APB acquisition, resulting in a decrease in goodwill of EUR37 million. The adjustments mainly related to the newly acquired businesses with our existing activities separate financialrevaluation of P, P & E based on additional information on Sona activities is not available anymore.

The following summarisesobtained about the major classes of consideration transferred,facts and the recognised amounts of assets acquired and liabilities assumedcircumstances that existed at the acquisition date.date, which resulted in an increase in P, P & E of EUR52 million and an increase in trade and other payables of EUR10 million. Comparative information has been restated.

In 2012 the APIPL/APB financial figures were consolidated for 1.5 months from 15 November 2012 to year end. In 2013 the APIPL/APB financial figures have been consolidated for the full year.

Acquisitions of non-controlling interests

In 2013 HEINEKEN paid a total cash consideration of EUR156 million for the remaining APB shares outstanding in the market as at 31 December 2012. There were no other individually material acquisitions of non-controlling interests during 2013.

The value of non-controlling interests and equity impact (result of buy-out) are disclosed in the table below:

In millions of EUR

  Consideration paid   Value of the non-
controlling interest
   Result buy-out 

APB

   156     65     91  

Other

   53     7     46  

Disposals

Disposal of Oy Hartwall Ab (‘Hartwall’) in Finland

On 23 August 2013 HEINEKEN sold its 100 per cent stake in Oy Hartwall Ab in Finland to Danish Royal Unibrew A/S. A EUR6 million pre-tax book gain on the disposal was recorded in other income.

Disposal of our stake in Kazakhstan

On 8 January 2013 HEINEKEN sold its 28 per cent stake in Efes Kazakhstan JSC FE to the majority shareholder Efes Breweries International N.V. A EUR75 million pre-tax book gain on the disposal was recorded in other income.

Disposal of Jiangsu Dafuhao Breweries Co. Ltd

On 15 January 2013 HEINEKEN sold its 49 per cent stake in Jiangsu Dafuhao Breweries Co. Ltd, which was acquired in the APIPL/APB acquisition, to Nantong Fuhao Alcohol Co. Ltd.

Disposal of Pago International GmbH

On 15 February 2013 HEINEKEN sold its 100 per cent stake in Pago International GmbH to the Eckes-Granini Group. A pre-tax EUR17 million book gain on the disposal was recorded in other income.

Disposal of stake in Shanghai Asia Pacific Brewery Company

On 12 April 2013 HEINEKEN disposed Shanghai Asia Pacific Brewery Company by selling its shares in Heineken-APB (China) Pte. Ltd to Step Best Investments Ltd. Full ownership of these entities was acquired in the APIPL/APB acquisition.

The aggregated consideration received in cash amounted to EUR588 million. Assets sold in the transactions above that resulted in loss of control included cash and cash equivalents amounting to EUR37 million negative. The other categories of assets and liabilities other than cash and cash equivalents in the operations over which control was lost were as follows:

 

In millions of EUR*EUR

  2013 

Property, plant & equipment

162

IntangibleCurrent assets

   5683  

Other investmentsNon-current assets

   1541  

InventoriesCurrent liabilities

   19(165) 

Trade and other receivablesNon-current liabilities

   2(63

Cash and cash equivalents

2

Assets acquired

242) 
  

 

 

 

In millions of EUR*

Employee benefits

6

Provisions

2

Deferred tax liabilities

44

Bank overdraft

—  

Loans and borrowings (current)

76

Tax liabilities (current)

12

Trade and other current liabilities

21

Liabilities assumed

161

Total net identifiable assets

81

Consideration transferred

289

Recognition indemnification receivable

(12

Non-controlling interests

(1

Net identifiable assets acquired

(81

Goodwill on acquisition

195

*Amounts were converted into euros at the rate of EUR/NGN192.6782. Additionally, certain amounts provided in US dollar were converted into euros based on the following exchange rate EUR/USD 1.2903.

The purchase price accounting for the acquired businesses is prepared on a final basis. The outcome indicates goodwill of EUR195 million. The derived goodwill includes synergies mainly related to the available production capacity.

Goodwill has been allocated to Nigeria in the Africa and Middle East region and is held in NGN. The rationale for the allocation is that the acquisition provides access to the Nigerian market: access to additional capacity, consolidate market share within a fast-growing market and improved profitability through synergy. The entire amount of goodwill is not expected to be tax deductible.

Between HEINEKEN and the Seller certain indemnifications were agreed on, that primarily relate to tax and legal matters existing at the date of acquisition. Our assessment of these contingencies indicates an indemnification receivable of EUR12 million that is considered an included element of the business combination. The purchase price for the acquired businesses was based on an estimate of the net debt and working capital position of the acquired businesses as at 11 January 2011 (the date of the completion of the acquisition). HEINEKEN and the Seller have determined the exact net debt and working capital position of the acquired businesses as at 11 January 2011 by reference to agreed accounting principles and there will be no adjustment to the final purchase price. Non-controlling interests are recognised based on their proportional interest in the net identifiable assets acquired of Champion, Benue and Life for a total of EUR1 million.

In this year acquisition-related costs of EUR1 million have been recognised in the income statement.

Heineken N.V. financial statements Notes to the consolidated financial statements continued

Acquisition of two breweries in Ethiopia

On 11 August 2011, HEINEKEN announced that it had acquired from the government of the Federal Democratic Republic of Ethiopia (‘Seller’) two breweries named Bedele and Harar (together referred to as the ‘acquired business’).

The acquired businesses contributed revenue of EUR13 million and results from operating activities of EUR1.5 million (EBIT) for the five-month period from 4 August 2011 to 31 December 2011. For the financial statements of HEINEKEN the additional 8 months would not have been material.

The following summarises the major classes of consideration transferred, and the recognised amounts of assets acquired and liabilities assumed at the acquisition date.

In millions of EUR*

Property, plant & equipment

27

Intangible assets

8

Inventories

8

Trade and other receivables

3

Cash and cash equivalents

1

Assets acquired

47

In millions of EUR*

Deferred tax liabilities

8

Trade and other current liabilities

12

Liabilities assumed

20

Total net identifiable assets

27

Consideration transferred

115

Net identifiable assets acquired

(27

Goodwill on acquisition

88

*Amounts were converted into euros at the rate of EUR/ETB 24,492 and EUR/USD 1.426 for the statement of financial position.

The purchase price accounting for the acquired business is prepared on a provisional basis. The outcome indicates goodwill of EUR88 million. The derived goodwill includes synergies mainly related to market access and the available production capacity.

Goodwill has been allocated to Ethiopia in the Africa and Middle East region and is held in ETB. The rationale for the allocation is that the acquisition provides access to the Ethiopian market: access to additional capacity, consolidate market share within a fast-growing market and improved profitability through synergy. The entire amount of goodwill is not expected to be tax deductible.

Acquisition-related costs of EUR2.5 million have been recognised in the income statement for the period ended 31 December 2011.

Heineken N.V. financial statements Notes to the consolidated financial statements continued

Acquisition of pubs in the UK

On 2 December 2011, HEINEKEN announced that it had acquired from The Royal Bank of Scotland (‘RBS’) (‘Seller’) the Galaxy Pub Estate (‘Galaxy’) in the UK (referred to as the ‘acquired business’). The following summarises the major classes of consideration transferred, and the recognised amounts of assets and assumed liabilities at the acquisition date. Management agreements that were in place were settled upon acquisition.

In millions of EUR*

Property, plant & equipment

441

Cash and cash equivalents

—  

Assets acquired

441

In millions of EUR*

Liabilities assumed

—  

Total net identifiable assets

441

Consideration transferred

480

Settlement of pre-existing relationship

(39

Net identifiable assets acquired

(441

Goodwill on acquisition

—  

*Amounts were converted into euros at the rate of EUR/GBP 0.859 for the statement of financial position.

The purchase price accounting for the acquired business is prepared on a provisional basis. The outcome indicates no goodwill as the fair value of the assets acquired approximates the consideration transferred. The rationale for the acquisition is to further drive volume growth and to strengthen the leading position in the UK beer and cider market. The acquisition creates a strong platform from which HEINEKEN is building leadership in the high value UK on-trade channel and will mainly impacts net result. The early amortisation and termination of associated contracts under the acquisition gave rise to a one-off, pre-tax expense of EUR36 million.

Acquisition related cost of EUR3 million have been recognised in the income statement for the period ended 31 December 2011.

Provisional accounting FEMSA acquisition in 2010

The FEMSA acquisition accounting has been concluded during the first half year of 2011. A final adjustment was made to provisional accounting for the FEMSA acquisition. Total impact resulted in an increase of goodwill of EUR4 million, the comparatives have not been restated. The adjustment resulted from the filing of a tax return in March 2011, which was EUR6 million lower, a negative impact of EUR12 million due to a legal provision and recognition of certain employee benefits for EUR10 million. In 2010 FEMSA results were included from 1 May 2010 onwards (8 months) and have been fully consolidated in 2011 (12 months).

Disposals

Disposal of interest without losing control

On 12 May 2010 HEINEKEN acquired an additional interest in Commonwealth Brewery Limited (CBL) and Burns House Limited (BHL) situated in the Bahamas, increasing its ownership to 100 per cent in both entities. This acquisition was subject to government approval that 25 per cent of the combined entities would be disposed of. During the period which ended 31 December 2011, HEINEKEN disposed of 25 per cent of its 100 per cent interest in CBL (which had acquired 100 per cent of BHL prior to this), for an amount of EUR43 million through an initial public offering (IPO) in the Bahamas. As a result, its ownership decreased to 75 per cent. After the disposal of this non-controlling interest, HEINEKEN maintains a controlling interest in CBL. There is no impact on net result, the impact is recognised in equity.

7. Assets and liabilities (or disposal groups) classified as held for sale

OtherThe below assets and liabilities are classified as held for sale represent land and buildings following the commitment of HEINEKEN to a plan to sell certain landassets and buildings in the UK and our associate in Kazakhstan.liabilities. Efforts to sell these assets and liabilities have commenced and are expected to be completed during 2012.2014.

Assets and liabilities classified as held for sale

 

In millions of EUR

  2011   2010 

Current assets

   —       —    

Non-current assets

   99     6  
   99     6  
  

 

 

   

 

 

 

Heineken N.V. financial statements Notes to the consolidated financial statements continued

In millions of EUR

  2013  2012 

Current assets

   19    38  

Non-current assets

   18    86  

Current liabilities

   (10  (36

Non-current liabilities

   (1)   (3
   26    85  
  

 

 

  

 

 

 

8. Other income

 

In millions of EUR

  2011   2010 

Net gain on sale of property, plant & equipment

   35     37  

Net gain on sale of intangible assets

   24     13  

Net gain on sale of subsidiaries, joint ventures and associates

   5     189  
   64     239  
  

 

 

   

 

 

 

In millions of EUR

  2013   2012   2011 

Net gain/(loss) on sale of property, plant & equipment

   87     22     35  

Net gain/(loss) on sale of intangible assets

   —       2     24  

Net gain/(loss) on sale of subsidiaries, joint ventures and associates

   139     1,486     5  
   226     1,510     64  
  

 

 

   

 

 

   

 

 

 

In 2010 HEINEKEN transferredaddition to the results disclosed in total a 78.3 per cent stakenote 6, HEINEKEN’s shareholding in PT Multi Bintang Indonesia (MBI) and HEINEKEN’s 87 per cent stake in Grande Brasserie de Nouvelle-Caledoniejoint venture Compania Cervecerias Unidas S.A. (GBNC) to its JV Asia Pacific Breweries (APB). As(CCU) reduced as a result of a share issuance. The corresponding gain amounted to EUR47 million and is included in other income. Other income in 2012 comprises the transaction afair value gain of EUR157 million before tax was recognisedHEINEKEN’s previously held equity interest in net gain on sale of subsidiaries, joint ventures and associates.APB amounting to EUR1,486 million.

9. Raw materials, consumables and services

 

In millions of EUR

  2011 2010   2013   2012 2011 

Raw materials

   1,576    1,474     1,868     1,892    1,576  

Non-returnable packaging

   2,075    1,863     2,502     2,376    2,075  

Goods for resale

   1,498    1,655     1,551     1,616    1,498  

Inventory movements

   (8  (8   2     (85  (8

Marketing and selling expenses

   2,186    2,072     2,418     2,250    2,186  

Transport expenses

   1,056    979     1,031     1,029    1,056  

Energy and water

   525    442     564     562    525  

Repair and maintenance

   417    375     482     458    417  

Other expenses

   1,641    1,439     1,768     1,751    1,641  
   10,966    10,291     12,186     11,849    10,966  
  

 

  

 

   

 

   

 

  

 

 

Other expenses mainly include rentals of EUR241EUR282 million (2010: EUR224(2012: EUR264 million, 2011:EUR241 million), consultant expenses of EUR166 million (2010: EUR126(2012: EUR191 million, 2011: EUR166 million), telecom and office automation of EUR183 million (2012: EUR179 million, 2011: EUR159 million (2010: EUR156 million), and travel expenses of EUR137EUR155 million (2010: EUR120 million) and other fixed expenses of EUR938(2012: EUR155 million, (2010: EUR8132011: EUR137 million).

10. Personnel expenses

 

In millions of EUR

  Note   2011   2010   Note   2013   2012*   2011* 

Wages and salaries

     1,891     1,787       2,125     2,078     1,891  

Compulsory social security contributions

     333     317       346     352     333  

Contributions to defined contribution plans

     24     16       41     39     24  

Expenses related to defined benefit plans

   28     56     89     28     41     22     53  

Increase in other long-term employee benefits

     11     9  

Expenses related to other long-term employee benefits

     11     11     11  

Equity-settled share-based payment plan

   29     11     15     29     10     12     11  

Other personnel expenses

     512     432       534     517     512  
     2,838     2,665       3,108     3,031     2,835  
    

 

   

 

     

 

   

 

   

 

 

Restructuring

*Restated for the revised IAS 19.

In other personnel expenses, restructuring costs in Spainare included for an amount of EUR53EUR80 million for the year 2013. These costs are includedprimarily related to the restructuring of operations in other personnel expenses.

Heineken N.V. financial statements Notes to the consolidated financial statements continued

the United Kingdom, France and Greece.

The average number of full-time equivalent (FTE) employees during the year was:

 

  2011   2010   2013   2012   2011 

The Netherlands

   4,032     3,861     4,054     4,053     3,991  

Other Western Europe

   14,707     15,751     13,924     14,410     14,749  

Central and Eastern Europe

   17,424     18,043     15,946     16,835     17,424  

The Americas

   16,414     17,164     23,951     25,035     23,906  

Africa and the Middle East

   11,396     10,607  

Africa Middle East

   14,062     14,604     11,396  

Asia Pacific

   279     304     8,996     1,254     279  

HEINEKEN N.V. and subsidiaries

   64,252     65,730  

Heineken N.V. and subsidiaries

   80,933     76,191     71,745  
  

 

   

 

   

 

   

 

   

 

 

11. Amortisation, depreciation and impairments

 

In millions of EUR

  Note   2011   2010   Note   2013   2012   2011 

Property, plant & equipment

   14     936     907     14     1,089     1,061     936  

Intangible assets

   15     232     208     15     492     254     232  

Impairment on available-for-sale assets

     —       3       —       1     —    
     1,168     1,118       1,581     1,316     1,168  
    

 

   

 

     

 

   

 

   

 

 

12. Net finance income and expensesexpense

Recognised in profit or loss

 

In millions of EUR

  2011  2010 

Interest income

   70    100  

Interest expenses

   (494  (590

Dividend income on available-for-sale investments

   2    1  

Dividend income on investments held for trading

   11    7  

Net gain/(loss) on disposal of available-for-sale investments

   1    —    

Net change in fair value of derivatives

   96    (75

Net foreign exchange gain/(loss)

   (107  61  

Impairment losses on available-for-sale investments

   —      (3

Unwinding discount on provisions

   (7  (7

Other net financial income/(expenses)

   (2  (3

Other net finance income/(expenses)

   (6  (19

Net finance income/(expenses)

   (430  (509
  

 

 

  

 

 

 

Heineken N.V. financial statements Notes to the consolidated financial statements continued

Recognised in other comprehensive income

In millions of EUR

  2011  2010* 

Foreign currency translation differences for foreign operations

   (493  390  

Effective portion of changes in fair value of cash flow hedges

   (21  43  

Effective portion of cash flow hedges transferred to profit or loss

   (11  45  

Ineffective portion of cash flow hedges transferred to profit or loss

   —      9  

Net change in fair value of available-for-sale investments

   71    11  

Net change in fair value available-for-sale investments transferred to profit or loss

   (1  (17

Actuarial (gains) and losses

   (93  99  

Share of other comprehensive income of associates/joint ventures

   (5  (29
   (553  551  

Recognised in:

   

Fair value reserve

   69    (10

Hedging reserve

   (42  97  

Translation reserve

   (482  358  

Other

   (98  106  
   (553  551  
  

 

 

  

 

 

 

In millions of EUR

  2013  2012*  2011* 

Interest income

   47    62    70  

Interest expenses

   (579  (551  (494

Dividend income from available-for-sale investments

   15    25    12  

Net gain/(loss) on disposal of available-for-sale investments

   —      192    1  

Net change in fair value of derivatives

   16    (7  96  

Net foreign exchange gain/(loss)

   (31  15    (107

Unwinding discount on provisions

   (5  (7  (7

Interest on the net defined benefit obligation

   (56  (51  (27

Other net financial income/(expenses)

   —      1    (2

Other net finance income/(expenses)

   (61  168    (34

Net finance income/(expenses)

   (593  (321  (457
  

 

 

  

 

 

  

 

 

 

 

*Comparatives have been adjusted due toRestated for the accounting policy change in employee benefits (see note 2e)revised IAS 19.

The negative impactnet gain on disposal of foreign currency translation differencesavailable-for-sale-investments for foreign operations in other comprehensive income isthe year ended 31 December 2012 mainly due to the impact of devaluation of the Mexican peso on the net assets and goodwill measured in Mexican peso of total EUR295 million. Remaining impact is related to the depreciationsale of our minority shareholding in Cervecería Nacional Dominicana S.A. in the Polish zloty, the Chilean peso, Nigerian nairaDominican Republic and Belarusian ruble, partly offset byto the revaluation of HEINEKEN’s existing interest in the US dollar and the British pound.acquisition of Brasserie d’Haiti.

13. Income tax expense

Recognised in profit or loss

 

In millions of EUR

  2011 2010*   2013 2012* 2011* 

Current tax expense

       

Current year

   502    502     740    639    502  

Under/(over) provided in prior years

   (26  52     13    (6  (26
   476    554     753    633    476  

Deferred tax expense

       

Origination and reversal of temporary differences

   17    (19   (173  (100  11  

Previously unrecognised deductible temporary differences

   (9  (2   —      (28  (9

Changes in tax rate

   1    3     (32  4    1  

Utilisation/(benefit) of tax losses recognised

   (19  (39   (13  (6  (19

Under/(over) provided in prior years

   (1  (94   (15  12    (1
   (11  (151   (233  (118  (17

Total income tax expense in profit or loss

   465    403     520    515    459  
  

 

  

 

   

 

  

 

  

 

 

*
Heineken N.V. financial statements Notes toRestated for the consolidated financial statements continuedrevised IAS 19.

Reconciliation of the effective tax rate

 

In millions of EUR

  2011  2010* 

Profit before income tax

   2,025    1,982  

Share of net profit of associates and joint ventures and impairments thereof

   (240  (193

Profit before income tax excluding share of profit of associates and joint ventures (inclusive impairments thereof)

   1,785    1,789  
  

 

 

  

 

 

 

   %  2011  %  2010* 

Income tax using the Company’s domestic tax rate

   25.0    446    25.5    456  

Effect of tax rates in foreign jurisdictions

   3.5    62    1.9    34  

Effect of non-deductible expenses

   3.2    58    4.0    72  

Effect of tax incentives and exempt income

   (6.0  (107  (8.2  (146

Recognition of previously unrecognised temporary differences

   (0.5  (9  (0.1  (2

Utilisation or recognition of previously unrecognised tax losses

   (0.3  (5  (1.2  (21

Unrecognised current year tax losses

   1.0    18    0.8    15  

Effect of changes in tax rate

   0.1    1    0.2    3  

Withholding taxes

   1.5    26    1.4    25  

Under/(over) provided in prior years

   (1.5  (27  (2.3  (42

Other reconciling items

   0.1    2    0.5    9  
   26.1    465    22.5    403  
  

 

 

  

 

 

  

 

 

  

 

 

 

In millions of EUR

  2013  2012*  2011* 

Profit before income tax

   2,107    3,589    2,001  

Share of net profit of associates and joint ventures and impairments thereof

   (146  (213  (240

Profit before income tax excluding share of profit of associates and joint ventures (including impairments thereof)

   1,961    3,376    1,761  
  

 

 

  

 

 

  

 

 

 

 

*Comparatives have been adjusted due toRestated for the accounting policy change in employee benefits (see note 2e)revised IAS 19.

   %  2013  %*  2012*  %*  2011* 

Income tax using the Company’s domestic tax rate

   25.0    490    25.0    845    25.0    440  

Effect of tax rates in foreign jurisdictions

   4.1    79    1.9    63    3.5    62  

Effect of non-deductible expenses

   4.6    90    1.9    64    3.3    58  

Effect of tax incentives and exempt income

   (8.3  (162  (14.0  (472  (6.0  (107

Recognition of previously unrecognised temporary differences

   —      —      (0.8  (28  (0.5  (9

Utilisation or recognition of previously unrecognised tax losses

   (0.6  (11  (0.5  (17  (0.3  (5

Unrecognised current year tax losses

   1.3    26    0.8    25    1.0    18  

Effect of changes in tax rate

   (1.6  (32  0.1    4    0.1    1  

Withholding taxes

   2.1    42    0.8    27    1.5    26  

Under/(over) provided in prior years

   (0.1  (2  0.2    6    (1.5  (27

Other reconciling items

   —      —      (0.1  (2  0.1    2  
   26.5    520    15.3    515    26.1    459  
  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

 

*Restated for the revised IAS 19.

The higher reported tax rate isin 2013 of 26.5 per cent (2012: 15.3 per cent, 2011: 26.1 per cent (2010: 22.5 per cent) and includescan be mainly explained by the effectfact that in 2012 the revaluation of the release ofHEINEKEN’s PHEI in APIPL/APB was tax provisions after having reached agreement with the tax authorities, mainly explaining the under/over provided amount as part of the current tax expense. The reported 2010 tax rate included the tax-exempt transfer of PT Multi Bintang Indonesia (MBI) and Grande Brasserie de Nouvelle-Caledonie S.A. (GBNC).exempt.

Income tax recognised in other comprehensive income

 

In millions of EUR

  Note   2011   2010   Note   2013 2012* 2011* 

Changes in fair value

     —       (5     10    (24  —    

Changes in hedging reserve

     13     (38     (2  (18  13  

Changes in translation reserve

     11     —         (43  (22  11  

Other

     16     (38     (67  113    10  
   24     40     (81   24     (102)   49    34  
    

 

   

 

     

 

  

 

  

 

 

*
Heineken N.V. financial statements Notes toRestated for the consolidated financial statements continuedrevised IAS 19.

14. Property, plant and equipment

 

In millions of EUR

  Note   Land and
buildings
 Plant and
equipment
 Other fixed
assets
 Under
construction
 Total   Note  Land and
buildings*
 Plant and
equipment
 Other fixed
assets
 Under
construction
 Total* 

Cost

                

Balance as at 1 January 2010

     3,460    5,337    3,518    315    12,630  

Balance as at 1 January 2012

     4,870    6,277    4,052    332    15,531  

Changes in consolidation

     297    385    91    77    850  

Purchases

     38    105    365    662    1,170  

Transfer of completed projects under construction and other

     58    235    270    (540  23  

Transfer (to)/from assets classified as held for sale

     (37  (21  (24  —      (82

Disposals

     (19  (81  (284  (1  (385

Effect of hyperinflation

     1    4    1    —      6  

Effect of movements in exchange rates

     59    23    23    (4  101  

Balance as at 31 December 2012

     5,267    6,927    4,494    526    17,214  
    

 

  

 

  

 

  

 

  

 

 

Balance as at 1 January 2013

     5,267    6,927    4,494    526    17,214  

Changes in consolidation

     745    635    253    72    1,705       (204  (138  (28  12    (358

Purchases

     38    82    249    279    648       60    162    375    772    1,369  

Transfer of completed projects under construction

     106    142    104    (352  —         77    288    202    (567  —    

Transfer to/(from) assets classified as held for sale

     26    34    39    2    101  

Disposals

     (49  (130  (285  (1  (465

Effect of movements in exchange rates

     71    107    61    15    254  

Balance as at 31 December 2010

     4,397    6,207    3,939    330    14,873  
    

 

  

 

  

 

  

 

  

 

 

Balance as at 1 January 2011

     4,397    6,207    3,939    330    14,873  

Changes in consolidation

   6     505    89    (31  3    566  

Purchases

     55    99    320    326    800  

Transfer of completed projects under construction

     82    90    150    (322  —    

Transfer to/(from) assets classified as held for sale

     (65  —      —      —      (65

Transfer (to)/from assets classified as held for sale

     (24  (25  (5  —      (54

Disposals

     (35  (92  (255  (6  (388     (90  (86  (290  —      (466

Effect of hyperinflation

     2    11    2    2    17       —      2    1    —      3  

Effect of movements in exchange rates

     (71  (127  (73  (1  (272     (152  (225  (133  (38  (548

Balance as at 31 December 2011

     4,870    6,277    4,052    332    15,531  

Balance as at 31 December 2013

     4,934    6,905    4,616    705    17,160    
    

 

  

 

  

 

  

 

  

 

     

 

  

 

  

 

  

 

  

 

 

Depreciation and impairment losses

                

Balance as at 1 January 2010

     (1,405  (2,875  (2,333  —      (6,613

Changes in consolidation

     12    31    35    —      78  

Depreciation charge for the year

   11     (117  (342  (434  —      (893

Impairment losses

   11     (15  (19  (6  —      (40

Reversal impairment losses

   11     4    21    1    —      26  

Transfer (to)/from assets classified as held for sale

     (6  (14  (23  —      (43

Disposals

     37    128    263    —      428  

Effect of movements in exchange rates

     (36  (54  (39  —      (129

Balance as at 31 December 2010

     (1,526  (3,124  (2,536  —      (7,186
    

 

  

 

  

 

  

 

  

 

 

Balance as at 1 January 2011

     (1,526  (3,124  (2,536  —      (7,186

Changes in consolidation

   6     —      4    14    —      18  

Depreciation charge for the year

   11     (128  (356  (452  —      (936

Impairment losses

   11     —      —      (8  —      (8

Reversal impairment losses

   11     —      3    5    —      8  

Transfer (to)/from assets classified as held for sale

     3    —      —      —      3  

Disposals

     18    92    224    —      334  

Effect of movements in exchange rates

     11    42    43    —      96  

Balance as at 31 December 2011

     (1,622  (3,339  (2,710  —      (7,671
    

 

  

 

  

 

  

 

  

 

 

Carrying amount

        

As at 1 January 2010

     2,055    2,462    1,185    315    6,017  
    

 

  

 

  

 

  

 

  

 

 

As at 31 December 2010

     2,871    3,083    1,403    330    7,687  
    

 

  

 

  

 

  

 

  

 

 

As at 1 January 2011

     2,871    3,083    1,403    330    7,687  
    

 

  

 

  

 

  

 

  

 

 

As at 31 December 2011

     3,248    2,938    1,342    332    7,860  

In millions of EUR

  Note   Land and
buildings*
  Plant and
equipment
  Other fixed
assets
  Under
construction
   Total* 

Balance as at 1 January 2012

     (1,622  (3,339  (2,710  —       (7,671

Changes in consolidation

     —      (2  (1  —       (3

Depreciation charge for the year

   11     (142  (399  (476  —       (1,017

Impairment losses

   11     (10  (36  (19  —       (65

Reversal impairment losses

   11     4    12    5    —       21  

Transfer to/(from) assets classified as held for sale

     26    15    20    —       61  

Disposals

     5    80    261    —       346  

Effect of movements in exchange rates

     (14  (9  (19  —       (42

Balance as at 31 December 2012

     (1,753  (3,678  (2,939  —       (8,370
    

 

 

  

 

 

  

 

 

  

 

 

   

 

 

 

Balance as at 1 January 2013

     (1,753  (3,678  (2,939  —       (8,370

Changes in consolidation

     17    59    40    —       116  

Depreciation charge for the year

   11     (163  (416  (494  —       (1,073

Impairment losses

   11     (3  (15  (5  —       (23

Reversal impairment losses

   11     1    2    4    —       7  

Transfer to/(from) assets classified as held for sale

     7    16    3    —       26  

Disposals

     70    119    229    —       418  

Effect of movements in exchange rates

     35    86    72    —       193  

Balance as at 31 December 2013

     (1,789  (3,827  (3,090  —       (8,706
    

 

 

  

 

 

  

 

 

  

 

 

   

 

 

 

Carrying amount

         

As at 1 January 2012

     3,248    2,938    1,342    332     7,860  
    

 

 

  

 

 

  

 

 

  

 

 

   

 

 

 

As at 31 December 2012

     3,514    3,249    1,555    526     8,844  
    

 

 

  

 

 

  

 

 

  

 

 

   

 

 

 

As at 1 January 2013

     3,514    3,249    1,555    526     8,844  
    

 

 

  

 

 

  

 

 

  

 

 

   

 

 

 

As at 31 December 2013

     3,145    3,078    1,526    705     8,454  

*
Heineken N.V. financial statements Notes toRestated for the consolidated financial statements continuedfinalisation of the purchase price allocation for APB.

Impairment losses

In 20112013 a total impairment loss of EUR8EUR23 million (2010: EUR40(2012: EUR65 million, 2011: EUR 8 million) was charged to profit or loss.

Financial lease assets

The GroupHEINEKEN leases P, P & E under a number of finance lease agreements. At 31 December 20112013 the net carrying amount of leased P,P & E was EUR39EUR9 million (2010: EUR95(2012: EUR39 million). During the year, the GroupHEINEKEN acquired leased assets of EUR6EUR13 million (2010: EUR17(2012: EUR5 million).

Security to authorities

Certain P, P & E for EUR137amounting to EUR122 million (2010: EUR149(2012: EUR142 million) has been pledged to the authorities in a number of countries as security for the payment of taxation,taxes, particularly import and excise duties on beers, non-alcoholic beverages and spirits and import duties.spirits. This mainly relates to Brazil (see note 34).

Property, plant and equipment under construction

P, P & E under construction mainly relates to expansion of the brewing capacity in Mexico, the UK, and Nigeria.various countries.

Capitalised borrowing costs

During 2011 no2013 borrowing costs amounting to EUR8 million have been capitalised (2010:(2012: EUR nil).

15. Intangible assets

 

In millions of EUR

  Note   Goodwill Brands Customer-
related
intangibles
 Contract-
based
intangibles
 Software,
research and
development
and other
 Total   Note   Goodwill* Brands Customer-
related
intangibles
 Contract-
based
intangibles
 Software,
research and
development
and other
 Total* 

Cost

                  

Balance as at 1 January 2010

     5,713    1,382    351    124    259    7,829  

Balance as at 1 January 2012

     7,809    2,272    1,228    162    378    11,849  

Changes in consolidation

     1,748    924    943    86    39    3,740       3,243    2,069    1,077    624    48    7,061  

Purchases/internally developed

     —      —      —      —      56    56  

Purchased/internally developed

     —      —      —      7    71    78  

Disposals

     (1  (8  —      —      (16  (25     (11  —      (5  (4  —      (20

Transfers to assets held for sale

     —      —      —      —      3    3       —      —      —      —      (1  (1

Effect of movements in exchange rates

     132    23    (10  12    3    160       (1  (9  4    (9  6    (9

Balance as at 31 December 2010

     7,592    2,321    1,284    222    344    11,763  

Balance as at 31 December 2012

     11,040    4,332    2,304    780    502    18,958  
    

 

  

 

  

 

  

 

  

 

  

 

     

 

  

 

  

 

  

 

  

 

  

 

 

Balance as at 1 January 2011

     7,592    2,321    1,284    222    344    11,763  

Balance as at 1 January 2013

     11,040    4,332    2,304    780    502    18,958  

Changes in consolidation

   6     287    8    18    38    —      351       (167  (153  (46  (1  (9  (376

Purchased/internally developed

     —      —      —      6    50    56       —      —      —      (7  84    77  

Disposals

     —      —      —      (91  (6  (97     —      —      —      (4  (38  (42

Transfers to assets held for sale

     —      —      —      —      (1  (1

Effect of movements in exchange rates

     (70  (57  (74  (13  (10  (224     (466  (328  (148  (88  (32  (1,062

Balance as at 31 December 2011

     7,809    2,272    1,228    162    378    11,849  

Balance as at 31 December 2013

     10,407    3,851    2,110    680    506    17,554  
    

 

  

 

  

 

  

 

  

 

  

 

     

 

  

 

  

 

  

 

  

 

  

 

 

Amortisation and impairment losses

                  

Balance as at 1 January 2010

     (280  (108  (74  (50  (182  (694

Balance as at 1 January 2012

     (279  (221  (268  (3  (243  (1,014

Changes in consolidation

     —      —      —      25    3    28       —      —      —      —      —      —    

Amortisation charge for the year

   11     —      (54  (88  (16  (34  (192   11     —      (68  (121  (11  (47  (247

Impairment losses

   11     —      (1  —      (15  —      (16   11     (7  —      —      —      —      (7

Disposals

     1    2    —      —      10    13       —      —      —      —      —      —    

Transfers to assets held for sale

     —      —      —      —      (2  (2     —      —      —      —      1    1  

Effect of movements in exchange rates

     —      (2  (1  (4  (3  (10     (11  —      7    (9  10    (3

Balance as at 31 December 2010

     (279  (163  (163  (60  (208  (873

Balance as at 31 December 2012

     (297  (289  (382  (23  (279  (1,270
    

 

  

 

  

 

  

 

  

 

  

 

     

 

  

 

  

 

  

 

  

 

  

 

 

Balance as at 1 January 2013

     (297  (289  (382  (23  (279  (1,270

Changes in consolidation

      22    27    —      7    56  

Amortisation charge for the year

   11     —      (101  (176  (62  (37  (376

Impairment losses

   11     (94  (5  —      —      (17  (116

Disposals

     —      —      —      4    30    34  

Transfers to assets held for sale

     —      —      —      —      1    1  

Effect of movements in exchange rates

     —      14    20    10    7    51  

Balance as at 31 December 2013

     (391  (359  (511  (71  (288  (1,620
    

 

  

 

  

 

  

 

  

 

  

 

 

Carrying amount

         

As at 1 January 2012

     7,530    2,051    960    159    135    10,835  
    

 

  

 

  

 

  

 

  

 

  

 

 

As at 31 December 2012

     10,743    4,043    1,922    757    223    17,688  
    

 

  

 

  

 

  

 

  

 

  

 

 

As at 1 January 2013

     10,743    4,043    1,922    757    223    17,688  
    

 

  

 

  

 

  

 

  

 

  

 

 

As at 31 December 2013

     10,016    3,492    1,599    609    218    15,934  
    

 

  

 

  

 

  

 

  

 

  

 

 

*
Heineken N.V. financial statements Notes toRestated for the consolidated financial statements continuedfinalisation of the purchase price allocation for APB.

As at 31 December 2013 the carrying amount of our CGU in Russia has been reduced to its recoverable amount through recognition of a EUR94 million impairment loss against goodwill and EUR5 million against brands.

In millions of EUR

  Note   Goodwill  Brands  Customer-
related
intangibles
  Contract-
based
intangibles
  Software,
research and
development
and other
  Total 

Balance as at 1 January 2011

     (279  (163  (163  (60  (208  (873

Changes in consolidation

   6     —      —      —      1    (1  —    

Amortisation charge for the year

   11     —      (59  (110  (24  (36  (229

Impairment losses

   11     —      (1  —      —      (2  (3

Disposals

     —      (1  —      91    1    91  

Effect of movements in exchange rates

     —      3    5    (11  3    —    

Balance as at 31 December 2011

     (279  (221  (268  (3  (243  (1,014
    

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

 

Carrying amount

         

As at 1 January 2010

     5,433    1,274    277    74    77    7,135  
    

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

 

As at 31 December 2010

     7,313    2,158    1,121    162    136    10,890  
    

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

 

As at 1 January 2011

     7,313    2,158    1,121    162    136    10,890  
    

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

 

As at 31 December 2011

     7,530    2,051    960    159    135    10,835  
    

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

 

Brands, customer-related and customer-related/contract-based intangibles

The main brands capitalised are the brands acquired in 2008: Scottish & Newcastle (Fosters and Strongbow) and, 2010: Cervecería Cuauhtémoc Moctezuma (Dos Equis, Tecate and Sol) and 2012: Asia Pacific Breweries (Tiger, Anchor and Bintang). The main customer-related and contract-based intangibles were acquired in 2010 and are related2012 and relate to customer relationships with retailers in Mexico and Asia Pacific (constituting either by way of a contractual agreement or by way of non-contractual relations). and reacquired rights.

Impairment tests for cash-generating units containing goodwill

For the purpose of impairment testing, goodwill in respect of Western Europe, Central and Eastern Europe (excluding Russia) and, the Americas (excluding Brazil) and Asia Pacific is allocated and monitored by management on a regional basis. In respect of less integrated Operating Companies ofsubsidiaries such as Russia, Brazil, and subsidiaries within Africa and the Middle East and Head Office and other, goodwill is allocated and monitored by management on an individual country basis.

The aggregate carrying amounts of goodwill allocated to each CGU are as follows:

 

In millions of EUR

  2011   2010*   2013   2012* 

Western Europe

   3,396     3,328     3,246     3,428  

Central and Eastern Europe (excluding Russia)

   1,394     1,494     1,419     1,445  

Russia

   102     105     —       106  

The Americas (excluding Brazil)

   1,743     1,751     1,707     1,778  

Brazil

   111     110     82     99  

Africa and the Middle East (aggregated)

   528     245  

Head Office and others

   256     280  

Africa Middle East (aggregated)

   482     507  

Asia Pacific

   2,364     2,637  

Head Office and other (aggregated)

   716     743  
   7,530     7,313     10,016     10,743  
  

 

   

 

   

 

   

 

 

 

*Comparatives have been adjusted due toRestated for the transferfinalisation of Empaque from the Americas region to Head Office.purchase price allocation for APB.

Throughout the year total goodwill mainly increaseddecreased due to the acquisitiondisposal of the Sona and Ethiopian beer businessHartwall, an impairment loss recognised in our CGU Russia and net foreign currency differences.

Goodwill is tested for impairments annually. The recoverable amounts of the CGUs are based on value-in-use calculations. Value in use was determined by discounting the future cash flows generated from the continuing use of the unit using a pre-tax discount rate.

Heineken N.V. financial statements Notes to the consolidated financial statements continued

The key assumptions used for the value-in-use calculations are as follows:

 

Cash flows were projected based on actual operating results and the three-year business plan. Cash flows for a further seven-year period were extrapolated using expected annual per country volume growth rates, which are based on external sources. Management believes that this forecasted period is justified due to the long-term nature of the beer business and past experiences.

 

The beer price growth per year after the first three-year period is assumed to be at specific per country expected annual long-term inflation, based on external sources.

 

Cash flows after the first ten-year period were extrapolated using a perpetual growth rate equal to the expected annual long-term inflation, in order to calculate the terminal recoverable amount.

 

A per CGU-specific pre-tax Weighted Average Cost of Capital (WACC) was applied in determining the recoverable amount of the units.

The values assigned to the key assumptions used for the value in use calculations are as follows:

 

  Pre-
tax WACC
 Expected annual long-
term inflation

2015-2021
 Expected volume
growth rates
2015-2021
 

In per cent

  Pre-
tax WACC
   Expected annual long-
term inflation

2017-2023
   Expected volume
growth rates
2017-2023
 

Western Europe

   8.3  2.1  (0.4)%    9.6     2.0     -0.5  

Central and Eastern Europe (excluding Russia)

   12.3  2.7  1.7   11.7     2.3     0.5  

Russia

   14.8  4.8  1.9   14.1     4.1     1.0  

The Americas (excluding Brazil)

   10.1  2.5  1.8   12.0     3.2     1.7  

Brazil

   16.1  4.3  3.0   15.5     4.5     0.9  

Africa and Middle East

   10.7-21.4  2.7-8.4  1.1-5.9

Head Office and others

   8.3-12.6  2.1-3.6  (0.4)-2.4

Africa Middle East

   14.8-22.7     3.2-10.7     1.8-7.7  

Asia Pacific

   13.3     4.9     3.9  

Head Office and other

   11.2-13.0     2.1-3.8     2.2-2.6  
  

 

  

 

  

 

   

 

   

 

   

 

 

The values assigned to the key assumptions represent management’s assessmentimpact of future trendsexcise duty increases and other recent adverse regulatory changes has resulted in the deterioration of the beer industry and are based on both external sources and internal sources (historical data).

HEINEKEN applied its methodology to determine CGU specific WACC’s to perform its annualmarket outlook in Russia, whilst also limiting HEINEKEN’s commercial freedom in the country. Consequently, a goodwill impairment testing on a consistent basis. The trend and outcome of several WACC’s, for amongst others the Western Europe CGU, turned out lower than expectedEUR94 million before tax has been recognised in 2013.The recoverable amount is based on the current economic climate and associated outlooks. HEINEKEN does not believe the risk profilevalue in Western Europe is significantly lower than in prior years. The lower WACC for 2011 is mainly driven by lower observed risk-free rates reflecting the capital flee towards safer deemed economies. HEINEKEN performed an additional impairment sensitivity calculation and concluded that applying a different WACC would not result in a materially different outcome. The WACC’s disclosed are based on our internal consistent methodology.use.

Sensitivity to changes in assumptions

Limited headroom is available in our CGU’s Russia and Brazil, however theThe outcome of a sensitivity analysis of a 100 basis points adverse change in key assumptions (lower growth rates or higher discount rates respectively) did not result in a materiallymaterial different outcome of the impairment test.

Heineken N.V. financial statements Notes to the consolidated financial statements continued

16. Investments in associates and joint ventures

HEINEKEN has interests in a number of individually insignificant joint ventures and associates.

HEINEKEN holds a 75 per cent equity interest in Sedibeng Brewery Pty Ltd, but based on the contractual arrangements HEINEKEN has joint control. As a result this investment is equity accounted for.

Summarised financial information for equity accounted joint ventures and associates

The following (directtable includes, in aggregate, the carrying amount and indirect) significant investments in associatesHEINEKEN’s share of profit and OCI of joint ventures:ventures and associates:

 

   Country   Ownership
2011
  Ownership
2010
 

Joint ventures

     

Brau Holding International GmbH & Co KgaA

   Germany     49.9  49.9

Zagorka Brewery A.D.

   Bulgaria     49.4  49.4

Brewinvest S.A.

   Greece     50.0  50.0

Pivara Skopje A.D.

   FYR Macedonia     48.2  27.6

Brasseries du Congo S.A.

   Congo     50.0  50.0

Asia Pacific Investment Pte. Ltd.

   Singapore     50.0  50.0

Asia Pacific Breweries Ltd.

   Singapore     41.9  41.9

Compania Cervecerias Unidas S.A.

   Chile     33.1  33.1

Tempo Beverages Ltd.

   Israel     40.0  40.0

HEINEKEN Lion Australia Pty.

   Australia     50.0  50.0

Sirocco FZCo

   Dubai     50.0  50.0

Diageo HEINEKEN Namibia B.V.

   Namibia     50.0  50.0

United Breweries Limited

   India     37.5  37.5

Millennium Alcobev Private Limited**

   India     —      68.8

DHN Drinks (Pty) Ltd.

   South Africa     44.5  44.5

Sedibeng Brewery Pty Ltd.*

   South Africa     75.0  75.0

UB Nizam Breweries Pvt. Ltd**

   India     —      50.0

UB Ajanta Breweries Pvt. Ltd

   India     50.0  50.0

Associates

     

Cerveceria Costa Rica S.A.

   Costa Rica     25.0  25.0

JSC FE Efes Karaganda Brewery***

   Kazakhstan     28.0  28.0
    

 

 

  

 

 

 

*HEINEKEN has joint control as the contract and ownership details determine that for certain main operating and financial decisions unanimous approval is required. As a result this investment is not consolidated.
**In 2011 these entities ceased to exist, they were merged into United Breweries Limited.
***This entity is classified as Held for Sale (see note 7)

In millions of EUR

  Joint ventures
2013
   Joint ventures
2012
  Associates
2013
   Associates
2012
 

Carrying amount of interests

   1,814     1,883    69     67  

Share of:

       

Profit or loss from continuing operations

   130     179    16     34  

Other comprehensive income

   5     (1  —       —    
   135     178    16     34  
  

 

 

   

 

 

  

 

 

   

 

 

 

Reporting date

The reporting date of the financial statements of all HEINEKEN entities and joint ventures disclosed areand associates, used in applying the equity method, is the same as for the Company except forfor:

(i) Asia Pacific Breweries Ltd., HEINEKEN

Heineken Lion Australia Pty. and Asia Pacific Investment Pte. LtdPty which havehas a 30 September reporting date (the APB results are included withdate;

Cerveceria Costa Rica S.A. which has a three-month delay in reporting);30 September reporting date;

(ii) DHN Drinks (Pty) Ltd.

United Breweries Limited which has a 31 March reporting date;

Guinness Ghana Breweries Ltd which has a 30 June reporting date, and;date.

(iii)This is due to historical reasons or local statutory requirements. The results of Cerveceria Costa Rica S.A., Guinness Ghana Breweries Ltd and United Breweries Limited and Millennium Alcobev Private Limited which have a 31 March reporting date. The results of (ii) and (iii) have been adjusted to include numbers for the full financial year ended 31 December 2011.2013.

Share of profit of associates and joint ventures and impairments thereof

In millions of EUR

  2011   2010 

Income associates

   25     28  

Income joint ventures

   215     165  

Impairments

   —       —    
   240     193  
  

 

 

   

 

 

 

In the year APB (the JV of HEINEKEN and its partner Fraser and Neave) completed the sale of Kingway Brewery for SGD205 million (EUR116 million) of which SGD72 million (EUR41 million) was recorded as income by APB. As HEINEKEN has a share of 45.95 per cent a capital gain of SGD33 million (EUR19 million) is included in the share of profit of JV’s.

Heineken N.V. financial statements Notes to the consolidated financial statements continued

Summary financial information for equity accounted joint ventures and associates

In millions of EUR

  Joint ventures
2011
  Joint ventures
2010
  Associates
2011
  Associates
2010
 

Non-current assets

   1,708    1,696    73    50  

Current assets

   1,005    869    52    51  

Non-current liabilities

   (581  (611  (25  (28

Current liabilities

   (725  (684  (30  (23

Revenue

   2,313    2,108    153    547  

Expenses

   (1,914  (1,887  (117  (420
  

 

 

  

 

 

  

 

 

  

 

 

 

In the above table HEINEKEN represents its share of the aggregated amounts of assets, liabilities, revenues and expenses for its Joint Ventures and Associates for the year ended 31 December.

17. Other investments and receivables

 

In millions of EUR

  Note   2011   2010   Note   2013   2012 

Non-current other investments

            

Loans and advances to customers

   32     384     455  

Loans to customers

   32     203     368  

Indemnification receivable

   32     156     145     32     113     136  

Other receivables

   32     178     174     32     128     148  

Held-to-maturity investments

   32     5     4     32     4     4  

Available-for-sale investments

   32     264     190     32     247     327  

Non-current derivatives

   32     142     135     32     67     116  
     1,129     1,103       762     1,099  
    

 

   

 

     

 

   

 

 

Current other investments

            

Investments held for trading

   32     14     17     32     11     11  
     14     17       11     11  
    

 

   

 

     

 

   

 

 

Included in loans areEffective interest rates on loans to customers with a carrying amount of EUR120 million as at 31 December 2011 (2010: EUR166 million). Effective interest rates range from 6 to 12 per cent. EUR72 million (2010: EUR100 million) matures between one and five years and EUR48 million (2010: EUR66 million) after five years.

The indemnification receivable represents the receivable on FEMSA and Lewiston investments and is a mirroring of the corresponding indemnified liabilities originating from the acquisition of the beer operations of FEMSA and Sona.

The other receivables mainly originate from the acquisition of the beer operations of FEMSA and represent a receivable on the Brazilian Authorities on which interest is calculated in accordance with Brazilian legislation. Collection of this receivable is expected to be beyond a period of five years.

The main available-for-sale investments are S.A. Des Brasseries du Cameroun, Consorcio Cervecero de Nicaragua S.A., Desnoes & Geddes Ltd., Brasserie Nationale d’Haiti S.A.Ltd and Cerveceria Nacional Dominicana.Sabeco Ltd. As far as these investments are listed they are measured at their quoted market price. For others the value in use or multiples are used. Debt securities (which are interest-bearing) with a carrying amount of EUR20EUR14 million (2010:(2012: EUR21 million) are included in available-for-sale investments.

Sensitivity analysis – equity price risk

An amount of EUR95 million asAs at 31 December 2011 (2010: EUR872013 an amount of EUR134 million (2012: EUR193 million) of available-for-sale investments and investments held for trading is listed on stock exchanges. An impactincrease or decrease of 1 per cent increase or decrease in the share price at the reporting date would not result in a material impact on a consolidated Group level.

Heineken N.V. financial statements Notes to the consolidated financial statements continued

HEINEKEN’s financial position.

18. Deferred tax assets and liabilities

Recognised deferred tax assets and liabilities

Deferred tax assets and liabilities are attributable to the following items:

 

In millions of EUR

    Assets   Liabilities   Net     Assets   Liabilities   Net 
2011 2010 2011 2010 2011 2010  2013 2012* 2013 2012* 2013 2012* 

Property, plant & equipment

   93    86    (590  (550  (497  (464   119    136    (655  (756  (536  (620

Intangible assets

   51    62    (733  (789  (682  (727   84    75    (1,318  (1,610  (1,234  (1,535

Investments

   91    87    (6  (9  85    78     128    134    (9  (12  119    122  

Inventories

   16    33    (5  (6  11    27     19    20    —      (7  19    13  

Loans and borrowings

   3    1    —      (2  3    (1   1    2    —      —      1    2  

Employee benefits

   252    254    12    11    264    265  

Employee benefits*

   317    385    (2  (2  315    383  

Provisions

   150    133    1    1    151    134     113    125    (12  (17  101    108  

Other items

   146    77    (138  (51  8    26     261    242    (202  (195  59    47  

Tax losses carry-forwards

   237    213    —      —      237    213  

Tax losses carry forward

   220    238    —      —      220    238  

Tax assets/(liabilities)

   1,039    946    (1,459  (1,395  (420  (449   1,262    1,357    (2,198)   (2,599  (936)   (1,242

Set-off of tax

   (565  (404  565    404    —      —       (754  (807  754    807    —      —    

Net tax assets/(liabilities)

   474    542    (894  (991  (420  (449   508    550    (1,444)   (1,792  (936)   (1,242
  

 

  

 

  

 

  

 

  

 

  

 

   

 

  

 

  

 

  

 

  

 

  

 

 

*Restated for the revised IAS 19 and finalisation of the purchase price allocation for APB.

Of the total net deferred tax assets of EUR508 million at 31 December 2013 (2012: EUR550 million *), EUR280 million (2012: EUR287 million*) is recognised in respect of subsidiaries in various countries where losses have been incurred in the current or preceding period. Management’s projections support the assumption that it is probable that the results of future operations will generate sufficient taxable income to utilise these deferred tax assets.

Tax losses carry-forwardscarry forward

HEINEKEN has tax losses carry-forwardscarry forward for an amount of EUR1,920EUR1,906 million as at 31 December 2011 (2010: EUR1,8332013 (2012: EUR2,011 million), which expire in the following years:

 

In millions of EUR

  2011 2010   2013 2012 

2011

   —      11  

2012

   5    8  

2013

   6    32     —      11  

2014

   28    30     16    17  

2015

   23    32     33    32  

2016

   36    —       28    29  

After 2016 respectively 2015 but not unlimited

   372    314  

2017

   29    27  

2018

   23    —    

After 2018 respectively 2017 but not unlimited

   330    292  

Unlimited

   1,450    1,406     1,447    1,603  
   1,920    1,833     1,906    2,011  

Recognised as deferred tax assets gross

   (859  (807   (978  (989

Unrecognised

   1,061    1,026     928    1,022  
  

 

  

 

   

 

  

 

 

The unrecognised losses relate to entities for which it is not probable that taxable profit will be available to offset these losses. The majority of the unrecognised losses werewas acquired as part of the beer operations of FEMSA in 2010.

Heineken N.V. financial statements Notes to the consolidated financial statements continued

Movement in deferred tax on temporary differencesbalances during the year

 

In millions of EUR

  Balance
1 January
2010
 Policy
change
   Changes in
consolidation
 Effect of
movements
in foreign
exchange
 Recognised
in income
 Recognised
in equity
 Transfers Balance
31 December
2010
   Balance
1 January
2012*
 Changes in
consolidation
 Effect of
movements
in foreign
exchange
 Recognised
in income
 Recognised
in equity
 Transfers Balance
31 December
2012*
 

Property, plant & equipment

   (330  —       (161  —      28    —      (1  (464   (497  (66  (5  (54  —      2    (620

Intangible assets

   (269  —       (475  3    17    —      (3  (727   (682  (923  6    59    —      5    (1,535

Investments

   9    —       54    (3  18    —      —      78     85    (4  4    37    (2  2    122  

Inventories

   11    —       (4  (1  20    —      1    27     11    (18  1    22    —      (3  13  

Loans and borrowings

   1    —       (1  —      (1  —      —      (1   3    —      (2  —      —      1    2  

Employee benefits

   116    151     53    (2  (15  (38  —      265  

Employee benefits*

   250    6    6    12    113    (4  383  

Provisions

   92    —       14    (2  30    —      —      134     151    (9  3    (34  —      (3  108  

Other items

   8    —       40    (2  15    (43  8    26     8    9    (9  70    (40  9    47  

Tax losses carry-forwards

   137    —       33    5    39    —      (1  213  

Tax losses carry forward

   237    1    4    6    —      (10  238  

Net tax assets/(liabilities)

   (225  151     (447  (2  151    (81  4    (449   (434  (1,004  8    118    71    (1  (1,242
  

 

  

 

   

 

  

 

  

 

  

 

  

 

  

 

   

 

  

 

  

 

  

 

  

 

  

 

  

 

 

 

In millions of EUR

  Balance
1 January
2011
  Changes in
consolidation
  Effect of
movements
in foreign
exchange
  Recognised
in income
  Recognised
in equity
   Transfers  Balance
31 December
2011
 

Property, plant & equipment

   (464  (41  20    (10  —       (2  (497

Intangible assets

   (727  (18  38    25    —       —      (682

Investments

   78    —      (7  14    —       —      85  

Inventories

   27    —      —      (16  —       —      11  

Loans and borrowings

   (1  —      2    2    —       —      3  

Employee benefits

   265    —      —      (17  16     —      264  

Provisions

   134    1    —      13    —       3    151  

Other items

   26    —      (5  (19  8     (2  8  

Tax losses carry-forwards

   213    7    (2  19    —       —      237  

Net tax assets/(liabilities)

   (449  (51  46    11    24     (1  (420
  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

   

 

 

  

 

 

 
*Restated for the revised IAS 19 and finalisation of the purchase price allocation for APB.

In millions of EUR

  Balance
1 January
2013
  Changes in
consolidation
  Effect of
movements
in foreign
exchange
  Recognised
in income
  Recognised
in equity
  Transfers  Balance
31 December
2013
 

Property, plant & equipment

   (620  19    29    30    3    3    (536

Intangible assets

   (1,535  43    127    129    —      2    (1,234

Investments

   122    —      (6  1    2    —      119  

Inventories

   13    2    —      4    —      —      19  

Loans and borrowings

   2    —      —      —      —      (1  1  

Employee benefits

   383    —      (6  (6  (70  14    315  

Provisions

   108    (5  (1  (1  —      —      101  

Other items

   47    (9  (44  79    6    (20  59  

Tax losses carry forward

   238    —      (10  (3  —      (5  220  

Net tax assets/(liabilities)

   (1,242  50    89    233    (59  (7  (936
  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

 

19. Inventories

 

In millions of EUR

  2011   2010   2013   2012 

Raw materials

   263     241     271     320  

Work in progress

   150     147     176     176  

Finished products

   354     261     388     407  

Goods for resale

   205     231     218     207  

Non-returnable packaging

   143     120     171     191  

Other inventories and spare parts

   237     206     288     295  
   1,352     1,206     1,512     1,596  
  

 

   

 

   

 

   

 

 

During 20112013 and 20102012 no write-down of inventories to net realisable value was required.

Heineken N.V. financial statements Notes to the consolidated financial statements continued

made.

20. Trade and other receivables

 

In millions of EUR

  Note   2011   2010   Note   2013   2012 

Trade receivables due from associates and joint ventures

     42     102       22     27  

Trade receivables

     1,657     1,680       1,804     1,944  

Other receivables

     524     481       556     529  

Derivatives

     37     10       45     37  
   32     2,260     2,273     32     2,427     2,537  
    

 

   

 

     

 

   

 

 

A net impairment loss of EUR57EUR34 million (2010: EUR115(2012: EUR38 million) in respect of trade and other receivables was included in expenses for raw materials, consumables and services.

21. Cash and cash equivalents

 

In millions of EUR

  Note   2011 2010   Note   2013 2012 

Cash and cash equivalents

   32     813    610     32     1,290    1,037  

Bank overdrafts

   25     (207  (132   25     (178  (191

Cash and cash equivalents in the statement of cash flows

     606    478       1,112    846  
    

 

  

 

     

 

  

 

 

22. Capital and reserves

Share issuance

On 30 April 2010 HEINEKEN issued 86,028,019 ordinary shares with a nominal value of EUR1.60, as a result of which the issued share capital consists of 576,002,613 shares. To these shares a share premium value was assigned of EUR2,701 million based on the quoted market price value of 43,009,699 shares HEINEKEN and 43,018,320 shares HEINEKEN Holding N.V. combined being the share consideration paid to Fomento Económico Mexicano, S.A.B. de C.V. (FEMSA) for its beer operations.

Allotted Share Delivery Instrument

In addition to the shares issued to FEMSA, HEINEKEN also committed itself to deliver 29,172,504 additional shares to FEMSA (the ‘Allotted Shares’) over a period of no longer than five years. This financial instrument is classified to be equity as the number of shares is fixed. HEINEKEN had the option to accelerate the delivery of the Allotted Shares at its discretion. Pending delivery of the Allotted Shares, HEINEKEN paid a coupon on each undelivered Allotted Share such that FEMSA was compensated, on an after tax basis, for dividends FEMSA would have received had all such Allotted Shares been delivered to FEMSA on or prior to the record date for such dividends.

On 3 October 2011, HEINEKEN announced that the share repurchase programme in connection with the acquisition of FEMSA had been completed. During the period of 1 January through 31 December 2011 HEINEKEN acquired 18,407,246 shares with an average quoted market price of EUR36.67. During the year 2011 all these shares were delivered to FEMSA under the ASDI.

Share capital

In millions of EUR

  Ordinary shares 
  2011   2010 

On issue as at 1 January

   922     784  

Issued

   —       138  

On issue as at 31 December

   922     922  
  

 

 

   

 

 

 

As at 31 December 20112013 the issued share capital comprised 576,002,613 ordinary shares (2010:(2012: 576,002,613). The ordinary shares have a par value of EUR1.60. All issued shares are fully paid. The share capital as at 31 December 2013 amounted to EUR922 million (2012: EUR922 million).

The Company’s authorised capital amounts to EUR2.5 billion, comprising of 1,562,500,000 shares.

The holders of ordinary shares are entitled to receive dividends as declared from time to time and are entitled to one vote per share at meetings of the Company. In respect of the Company’s shares that are held by HEINEKEN (see next page), rights are suspended.

Heineken N.V. financial statements Share premiumNotes to the consolidated financial statements continued

As at 31 December 2013 the share premium amounted to EUR2,701 million (2012: EUR2,701 million).

Translation reserve

The translation reserve comprises foreign currency differences arising from the translation of the financial statements of foreign operations of the GroupHEINEKEN (excluding amounts attributable to non-controlling interests) as well as value changes of the hedging instruments in the net investment hedges. HEINEKEN considers this a legal reserve.

Inflation in Belarus has been at relatively high levels in recent years. In the third quarter of 2011 cumulative three year inflation exceeded 100 per cent. This, combined with other indicators, results in HEINEKEN deeming Belarus as a hyperinflationary economy under IAS 29, Financial Reporting in Hyperinflationary Economies. IAS 29 is applied to the historical cost financial statements of our Belarusian operations from the beginning of 2011.

The restated financial statements of our Belarusian operations are translated to euro at the closing rate at the end of the reporting period. Differences arising on translation to euro are recognised in the translation reserve. The Consumer Price Index end of 2011 was 224.9 (2009: 100; 2010: 107.8) and increased in 2011 by 108.7.

The impact on equity is a net amount of EUR14 million, PP&E remeasurement of EUR18 million with offset in deferred tax liabilities for EUR4 million. The impact on the income statement for 2011 is not material.

Hedging reserve

This reserve comprises the effective portion of the cumulative net change in the fair value of cash flow hedging instruments where the hedged transaction has not yet occurred. HEINEKEN considers this a legal reserve.

Fair value reserve

This reserve comprises the cumulative net change in the fair value of available-for-sale investments until the investment is derecognised or impaired. HEINEKEN considers this a legal reserve.

Other legal reserves

These reserves relate to the share of profit of joint ventures and associates over the distribution of which HEINEKEN does not have control. The movement in these reserves reflects retained earnings of joint ventures and associates minus dividends received. In case of a legal or other restriction which causes that retained earnings of subsidiaries cannot be freely distributed, a legal reserve is recognised for the restricted part.

Reserve for own shares

The reserve for the Company’s own shares comprises the cost of the Company’s shares held by HEINEKEN. As at 31 December 2011,2013, HEINEKEN held 1,265,1401,010,213 of the Company’s shares (2010: 1,630,258), all of which are LTV shares in 2011.

The coupon paid on the ASDI in 2011 amounts to EUR15 million (2010: EUR7 million)(2012: 891,561).

LTV

During the period of 1 January through 31 December 20112013 HEINEKEN acquired 330.000375,000 shares for delivery against LTV delivery with an average quoted market price of EUR40.91 for a total of EUR14 million.

Share purchase mandate

There are no outstandingand other share purchase mandates per 31 December 2011 (2010: EUR96 million). The current liability presented in accordance with IAS 32.23 per 31 December 2010 of EUR96 million was reversed in full.based payment plans.

Dividends

The following dividends were declared and paid by HEINEKEN:

 

In millions of EUR

  2011   2010   2013   2012 

Final dividend previous year EUR0.50, respectively EUR0.40 per qualifying ordinary share

   299     195  

Interim dividend current year EUR0.30, respectively EUR0.26 per qualifying ordinary share

   175     156  

Final dividend previous year EUR0.56, respectively EUR0.53 per qualifying ordinary share

   323     305  

Interim dividend current year EUR0.36, respectively EUR0.33 per qualifying ordinary share

   207     189  

Total dividend declared and paid

   474     351     530     494  
  

 

   

 

   

 

   

 

 

Heineken N.V. financial statements Notes to the consolidated financial statements continued

HEINEKEN’sThe Heineken N.V. dividend policy is for an annual dividend payoutto pay-out a ratio of 30–30 per cent to 35 per cent of Netfull-year net profit BEIA. The(beia).The interim dividend is fixed at 40 per cent of the total dividend of the previous year.

After the balance sheet date the Executive Board proposed the following dividends. The dividends, taking into account the interim dividends declared and paid, have not been provided for.

 

In millions of EUR

  2011   2010   2013   2012 

per qualifying ordinary share EUR0.83 (2010: EUR0.76)

   477     438  

Per qualifying ordinary share EUR0.89 (2012: EUR0.89)

   512     512  
  

 

   

 

   

 

   

 

 

Non-controlling interests

The non-controlling interests (NCI) relate to minority stakes held by third parties in HEINEKEN consolidated subsidiaries. The total non-controlling interest as at 31 December 2013 amounted to EUR954 million (2012: EUR1,071 million). Decrease of the NCI is mostly due to the purchase in 2013 of the remaining APIPL/APB shares in the open market as at 31 December 2012, see note 6. All non-controlling interests are individually immaterial for HEINEKEN.

23. Earnings per share

Basic earnings per share

The calculation of basic earnings per share as at 31 December 20112013 is based on the profit attributable to ordinary shareholders of the Company (net profit) of EUR1,430EUR1,364 million (2010: EUR1,447 million)(2012: EUR2,914 million, 2011: EUR1,412 million*) and a weighted average number of ordinary shares – basic outstanding during the year ended 31 December 20112013 of 585,100,381 (2010: 562,234,726)575,062,357 (2012: 575,022,338, 2011: 585,100,381). Basic earnings per share for the year amountsamounted to EUR2.44 (2010: EUR2.57)EUR2.37 (2012: EUR5.07*, 2011: EUR2.41*).*).

Diluted earnings per share

The calculation of diluted earnings per share as at 31 December 2013 is based on the profit attributable to ordinary shareholders of the Company (net profit) of EUR1,364 million (2012: EUR2,914 million, 2011: EUR1,412 million*) and a weighted average number of ordinary shares – basic outstanding after adjustment for the effects of all dilutive potential ordinary shares of 576,002,613 (2012: 576,002,613, 2011: 586,277,702). Diluted earnings per share for the year amounted to EUR2.37 (2012: EUR5.06*, 2011: EUR2.41*).

*Restated for the revised IAS 19.

Weighted average number of shares – basic and diluted

 

   2011  2010 

Number of shares basic 1 January

   576,002,613    489,974,594  

Effect of LTV own shares held

   (1,177,321  (1,152,409

Effect of undelivered ASDI shares

   10,275,089    14,726,761  

Effect of new shares issued

   —      58,685,780  

Weighted number of basic shares for the year

   585,100,381    562,234,726  
  

 

 

  

 

 

 
   2013  2012  2011 

Number of shares basic 1 January

   576,002,613    576,002,613    576,002,613  

Effect of own shares held

   (940,256  (980,275  (1,177,321

Effect of undelivered ASDI shares

   —      —      10,275,089  

Weighted average number of basic shares for the year

   575,062,357    575,022,338    585,100,381  

Effect of own shares held

   940,256    980,275    1,177,321  

Weighted average number of diluted shares for the year

   576,002,613    576,002,613    586,277,207  
  

 

 

  

 

 

  

 

 

 

ASDI

AllottedThe Alloted Share Delivery Instrument (ASDI) represents HEINEKEN’SHEINEKEN’s obligation to deliver shares to FEMSA, either through issuance and/or purchasing of its own shares in the open market, which was concluded in 2011. EPS isin 2011 was impacted by ASDI as in the formula calculating EPS the net profit is divided by the weighted average number of ordinary shares. In this weighted average number of ordinary shares, the weighted average of outstanding ASDI is included. This means that the ASDI leadshas led to a lower basic EPS until the year all shares havehad been repurchased.repurchased in 2011.

Diluted earnings per share

The calculation of diluted earnings per share as at 31 December 2011 was based on the profit attributable to ordinary shareholders of the Company (net profit) of EUR1,430 million (2010: EUR1,447 million) and a weighted average number of ordinary shares – basic outstanding after adjustment for the effects of all dilutive potential ordinary shares of 586,277,702 (2010: 563,387,135). Diluted earnings per share for the year amounted to EUR2.44 (2010: EUR2.57).

Weighted average number of shares – diluted

   2011   2010 

Weighted number of basic shares for the year

   585,100,381     562,234,726  

Effect of LTV own shares held

   1,177,321     1,152,409  

Weighted average diluted shares for the year

   586,277,702     563,387,135  
  

 

 

   

 

 

 

Heineken N.V. financial statements Notes to the consolidated financial statements continued

24. Income tax on other comprehensive income

 

In millions of EUR

  2011 2010*   2013 2012* 2011* 
Amount
before tax
 Tax   Amount
net of
tax
 Amount
before tax
 Tax Amount
net of
tax
  Amount
before tax
 Tax Amount
net of
tax
 Amount
before tax
 Tax Amount
net of
tax
 Amount
before��tax
 Tax   Amount
net of
tax
 

Other comprehensive income

                   

Foreign currency translation differences for foreign operations

   (504  11     (493  390    —      390  

Effective portion of changes in fair value of cash flow hedge

   (31  10     (21  61    (18  43  

Actuarial gains and losses

   263    (66  197    (517  113    (404  (85  10     (75

Currency translation differences

   (1,244  (38  (1,282  59    (20  39    (504  11     (493

Recycling of currency translation differences to profit or loss

   1    —      1    —      —      —      —      —       —    

Effective portion of net investment hedges

   18    (5  13    8    (2  6    —      —       —    

Effective portion of changes in fair value of cash flow hedges

   17    (1  16    16    (2  14    (31  10     (21

Effective portion of cash flow hedges transferred to profit or loss

   (14  3     (11  65    (20  45     (3  (1  (4  57    (16  41    (14  3     (11

Ineffective portion of cash flow hedges transferred to profit or loss

   —      —       —      9    —      9  

Net change in fair value available-for-sale investments

   71    —       71    16    (5  11     (63  10    (53  203    (68  135    71    —       71  

Net change in fair value available-for-sale investments transferred to profit or loss

   (1  —       (1  (17  —      (17   —      —      —      (192  44    (148  (1  —       (1

Actuarial gains and losses

   (109  16     (93  137    (38  99  

Share of other comprehensive income of associates/joint ventures

   (5  —       (5  (29  —      (29   6    (1  5    (1  —      (1  (5  —       (5

Total other comprehensive income

   (593  40     (553  632    (81  551     (1,005  (102  (1,107  (367  49    (318  (569  34     (535
  

 

  

 

   

 

  

 

  

 

  

 

   

 

  

 

  

 

  

 

  

 

  

 

  

 

  

 

   

 

 

 

*Comparatives have been adjusted due toRestated for the accounting policy change in employee benefits (see note 2e)revised IAS 19.

The difference between the income tax on other comprehensive income and the deferred tax on equity (note 18) in 2011 can be explained by current tax on other comprehensive income.

25. Loans and borrowings

This note provides information about the contractual terms of HEINEKEN’SHEINEKEN’s interest-bearing loans and borrowings. For more information about HEINEKEN’SHEINEKEN’s exposure to interest rate risk and foreign currency risk, see note 32.

Non-current liabilities

 

In millions of EUR

  Note   2011   2010 

Secured bank loans

     37     48  

Unsecured bank loans

     3,607     3,260  

Unsecured bond issues

     2,493     2,482  

Finance lease liabilities

   26     33     47  

Other non-current interest-bearing liabilities

     1,825     1,895  

Non-current interest-bearing liabilities

     7,995     7,732  

Non-current derivatives

     177     291  

Non-current non-interest-bearing liabilities

     27     55  
     8,199     8,078  
    

 

 

   

 

 

 

Heineken N.V. financial statements Notes to the consolidated financial statements continued

In millions of EUR

  Note   2013   2012 

Secured bank loans

     16     28  

Unsecured bank loans

     422     1,221  

Unsecured bond issues

     8,083     8,206  

Finance lease liabilities

   26     5     22  

Other non-current interest-bearing liabilities

     1,271     1,828  

Non-current interest-bearing liabilities

     9,797     11,305  

Non-current derivatives

     47     111  

Non-current non-interest-bearing liabilities

     9     21  

Non-current liabilities

     9,853     11,437  
    

 

 

   

 

 

 

Current interest-bearing liabilities

 

In millions of EUR

  Note   2011   2010   Note   2013   2012 

Current portion of secured bank loans

     13     11       12     13  

Current portion of unsecured bank loans

     329     346       261     740  

Current portion of unsecured bonds issued

     904     600  

Current portion of finance lease liabilities

   26     6     48     26     4     16  

Current portion of other non-current interest-bearing liabilities

     184     32       471     12  

Total current portion of non-current interest-bearing liabilities

     532     437       1,652     1,381  

Deposits from third parties (mainly employee loans)

     449     425       543     482  
     981     862       2,195     1,863  

Bank overdrafts

   21     207     132     21     178     191  

Current interest-bearing liabilities

     2,373     2,054  
     1,188     994      

 

   

 

 
    

 

   

 

 

Net interest-bearing debt position

 

In millions of EUR

  Note   2011 2010   Note   2013 2012 

Non-current interest-bearing liabilities

     7,995    7,732       9,797    11,305  

Current portion of non-current interest-bearing liabilities

     532    437       1,652    1,381  

Deposits from third parties (mainly employee loans)

     449    425       543    482  
     8,976    8,594       11,992    13,168  

Bank overdrafts

   21     207    132     21     178    191  
     9,183    8,726       12,170    13,359  

Cash, cash equivalents and current other investments

     (828  (627     (1,302  (1,048

Net interest-bearing debt position

     8,355    8,099       10,868    12,311  
    

 

  

 

     

 

  

 

 

Non-current liabilities

 

In millions of EUR

  Secured bank
loans
  Unsecured
bank loans
  Unsecured
bond issues
   Finance lease
liabilities
  Other non-current
interest-bearing
liabilities
  Non-current
derivatives
  Non-current
non-interest-
bearing
liabilities
  Total 

Balance as at 1 January 2011

   48    3,260    2,482     47    1,895    291    55    8,078  

Consolidation changes

   —      —      —       —      (24  —      —      (24

Effect of movements in exchange rates

   (1  (35  —       —      18    (4  (9  (31

Transfers to current liabilities

   (6  (802  3     (4  (169  (57  (7  (1,042

Charge to/(from) profit or loss i/r derivatives

   —      —      —       —      —      (8  —      (8

Charge to/(from) equity i/r derivatives

   —      —      —       —      —      (26  —      (26

Proceeds

   1    1,711    —       1    75    —      (9  1,779  

Repayments

   (5  (568  3     (11  (3  (19  (17  (620

Other

   —      41    5     —      33    —      14    93  

Balance as at 31 December 2011

   37    3,607    2,493     33    1,825    177    27    8,199  
  

 

 

  

 

 

  

 

 

   

 

 

  

 

 

  

 

 

  

 

 

  

 

 

 

Heineken N.V. financial statements Notes to the consolidated financial statements continued

In millions of EUR

  Secured bank
loans
  Unsecured
bank loans
  Unsecured
bond issues
  Finance lease
liabilities
  Other  non-current
interest-bearing
liabilities
  Non-current
derivatives
  Non-current
non-interest-
bearing
liabilities
  Total 

Balance as at 1 January 2013

   28    1,221    8,206    22    1,828    111    21    11,437  

Consolidation changes

   —      (9  (1  (9  8    —      (1  (12

Effect of movements in exchange rates

   —      (12  —      —      (59  26    (5  (50

Transfers to current liabilities

   (9  (404  (990  (8  (455  (116  (3  (1,985

Charge to/(from) equity i/r derivatives

   —      (24  (10  —      (15  7    —      (42

Proceeds

   1    214    1,259    —      56    —      —      1,530  

Repayments

   (4  (578  (231  —      (55  —      (2  (870

Other

   —      14    (150  —      (37  19    (1  (155

Balance as at 31 December 2013

   16    422    8,083    5    1,271    47    9    9,853  
  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

 

Terms and debt repayment schedule

Terms and conditions of outstanding non-current and current loans and borrowings were as follows:

 

In millions of EUR

  

Category

  Currency   Nominal
interest rate %
   Repayment   Carrying
amount
2011
   Face value
2011
   Carrying
amount
2010
   Face value
2010
 

Secured bank loans

  Bank facilities   GBP     1.9     2016     17     17     23     23  

Secured bank loans

  Various   various     various     various     33     33     36     36  

Unsecured bank loans

  2008 Syndicated Bank Facility   EUR     0.4-1.7     2013    1,305     1,313     1,708     1,709  

Unsecured bank loans

  Bank Facility   EUR     6.0     2013-2016     329     329     434     434  

Unsecured bank loans

  German Schuldschein notes   EUR     1.0-6.0     2016     111     111     111     111  

Unsecured bank loans

  German Schuldschein notes   EUR     1.0-6.0     2012     102     102     102     102  

Unsecured bank loans

  German Schuldschein notes   EUR     1.0-6.0     2016     207     207     207     207  

Unsecured bank loans

  2008 Syndicated Bank Facility   GBP     0.4-1.2     2013     287     287     336     340  

Unsecured bank loans

  Bank Facilities   PLN     5.4-5.6     2013-2014     72     72     60     60  

Unsecured bank loans

  2011 Syndicated Bank Facilities   USD     0.8     2016     450     450     —       —    

Unsecured bank loans

  2011 Syndicated Bank Facilities   GBP     0.8     2016     422     422     —       —    

Unsecured bank loans

  2011 Syndicated Bank Facilities   EUR     0.8     2016     107     107     —       —    

Unsecured bank loans

  Bank Facilities   USD     0.8     2012-2013     93     93     167     172  

Unsecured bank loans

  Bank Facilities   MXN     4.5-10.6     2012-2013     183     176     444     445  

Unsecured bank loans

  Bank facilities   NGN     12.5-17.3     2012-2016     228     228     —       —    

Unsecured bank loans

  Various   various     various     various     40     40     37     37  

Unsecured bond

  Issue under EMTN programme   GBP     7.3     2015     476     479     461     465  

Unsecured bond

  Eurobond on Luxembourg Stock Exchange   EUR     5.0     2013     599     600     599     600  

Unsecured bond

  Issue under EMTN programme   EUR     7.1     2014     1,000     1,000     1,009     1,000  

Unsecured bond

  Issue under EMTN programme   EUR     4.6     2016     398     400     397     400  

Unsecured bond issues

  n/a   various     various     various     20     20     16     16  

Other interest-bearing liabilities

  2010 US private placement   USD     4.6     2018     559     561     541     546  

Other interest-bearing liabilities

  2002 S&N US private placement   USD     5.4-5.6     2012-2014     632     580     616     569  

Other interest-bearing liabilities

  2005 S&N US private placement   USD     5.4     2015     258     232     247     225  

Other interest-bearing liabilities

  2008 US private placement   USD     5.9-6.3     2015-2018     341     342     331     333  

Other interest-bearing liabilities

  2011 US private placement   USD     2.8     2017     69     70     —       —    

Other interest-bearing liabilities

  2008 US private placement   EUR     7.25     2016     30     30     30     33  

Other interest-bearing liabilities

  Various   various     various     various     120     120     162     158  

Deposits from third parties

  n/a   various     various     various     449     449     425     425  

Finance lease liabilities

  n/a   various     various     various     39     39     95     100  
           8,976     8,909     8,594     8,546  
          

 

 

   

 

 

   

 

 

   

 

 

 

Heineken N.V. financial statements Notes to the consolidated financial statements continued

In millions of EUR

  

Category

  Currency   Nominal
interest rate %
   Repayment   Carrying
amount
2013
   Face value
2013
   Carrying
amount
2012
   Face value
2012
 

Secured bank loans

  Bank Facilities   GBP     1.8     2016     9     9     13     13  

Secured bank loans

  Various   various     various     various     19     19     28     28  

Unsecured bank loans

  Bank Facilities   USD     0.7     2013     —       —       30     30  

Unsecured bank loans

  Bank Facilities   MXN     4.9     2013     —       —       36     36  

Unsecured bank loans

  Bank Facilities   PLN     3.2     2014     46     46     81     81  

Unsecured bank loans

  Bank Facility   EUR     5.1     2016     207     207     207     207  

Unsecured bank loans

  Bank Facilities   NGN     13.0     2013-2016     110     110     276     276  

Unsecured bank loans

  German Schuldschein notes   EUR     1.0-6.0     2013     —       —       102     102  

Unsecured bank loans

  German Schuldschein notes   EUR     1.0-6.0     2014     202     206     207     207  

Unsecured bank loans

  German Schuldschein notes   EUR     1.0-6.2     2016     111     111     111     111  

Unsecured bank loans

  2008 Syndicated Bank Facility   EUR     0.8     2013     —       —       198     200  

Unsecured bank loans

  2008 Syndicated Bank Facility   GBP     1.2     2013     —       —       291     294  

Unsecured bank loans

  2011 Syndicated Bank Facility   GBP     0.9     2017     —       —       196     196  

Unsecured bank loans

  2011 Syndicated Bank Facility   EUR     0.6     2017     —       —       180     180  

Unsecured bank loans

  Various   various     various     various     7     7     45     45  

Unsecured bond

  Eurobond on Luxembourg Stock Exchange   EUR     5.0     2013     —       —       600     600  

Unsecured bond

  Issue under EMTN programme   EUR     7.1     2014     906     906     1,001     1,000  

Unsecured bond

  Issue under EMTN programme   GBP     7.3     2015     479     480     488     490  

Unsecured bond

  Issue under EMTN programme   SGD     2.7     2015     41     43     —       —    

Unsecured bond

  Issue under EMTN programme   EUR     4.6     2016     399     400     398     400  

Unsecured bond

  Issue under EMTN programme   SGD     2.3     2017     57     57     —       —    

Unsecured bond

  Issue under EMTN programme   EUR     1.3     2018     99     100     —       —    

Unsecured bond

  Issue under EMTN programme   SGD     2.2     2018     54     55     —       —    

Unsecured bond

  Issue under EMTN programme   EUR     0.7     2018     60     60     —       —    

Unsecured bond

  Issue under EMTN programme   EUR     2.5     2019     843     850     841     850  

Unsecured bond

  Issue under EMTN programme   EUR     2.1     2020     995     1,000     995     1,000  

Unsecured bond

  Issue under EMTN programme   EUR     2.0     2021     496     500     —       —    

Unsecured bond

  Issue under EMTN programme   EUR     3.5     2024     496     500     496     500  

Unsecured bond

  Issue under EMTN programme   EUR     2.9     2025     741     750     740     750  

Unsecured bond

  Issue under EMTN programme   EUR     3.3     2033     179     180     —       —    

Unsecured bond

  Issue under EMTN programme   EUR     2.6     2033     90     100     —       —    

In millions of EUR

  

Category

  Currency   Nominal
interest rate %
   Repayment   Carrying
amount
2013
   Face value
2013
   Carrying
amount
2012
   Face value
2012
 

Unsecured bond

  Issue under EMTN programme   EUR     3.5     2043     75     75     —       —    

Unsecured bond

  Issue under APB MTN programme   SGD     3.0-4.0     2014-2020     75     75     220     220  

Unsecured bond

  Issue under 144A/RegS   USD     0.8     2015     361     363     377     379  

Unsecured bond

  Issue under 144A/RegS   USD     1.4     2017     901     906     941     947  

Unsecured bond

  Issue under 144A/RegS   USD     3.4     2022     539     543     563     568  

Unsecured bond

  Issue under 144A/RegS   USD     2.8     2023     720     725     753     758  

Unsecured bond

  Issue under 144A/RegS   USD     4.0     2042     353     363     369     379  

Unsecured bond issues

  n/a   various     various     various     28     28     24     24  

Other interest- bearing liabilities

  2002 S&N US private placement   USD     5.6     2014     452     435     491     455  

Other interest- bearing liabilities

  2005 S&N US private placement   USD     5.4     2015     229     218     248     227  

Other interest- bearing liabilities

  2008 US private placement   USD     5.9     2015     38     38     40     40  

Other interest- bearing liabilities

  2011 US private placement   USD     2.8     2017     65     65     68     69  

Other interest- bearing liabilities

  2008 US private placement   GBP     7.3     2016     30     30     31     31  

Other interest- bearing liabilities

  2010 US private placement   USD     4.6     2018     526     526     548     549  

Other interest- bearing liabilities

  2008 US private placement   USD     6.3     2018     282     282     295     296  

Other interest- bearing liabilities

  Various   various     various     various     120     120     120     120  

Deposits from third parties

  n/a   various     various     various     543     543     482     482  

Finance lease liabilities

  n/a   various     various     various     9     9     38     38  
           11,992     12,040     13,168     13,178  
          

 

 

   

 

 

   

 

 

   

 

 

 

Revolving Credit FacilityFinancing headroom

On 5 May 2011, HEINEKEN N.V. announced the successful closing of a new Revolving Credit Facility for an amount of EUR2 billion with a syndicate of 17 banks. The new self-arranged credit line has a tenor of five years with two 1-year extension options and can be used for general corporate purposes. The new Revolving Credit Facility replaces the existing EUR2 billion facility. As at 31 December 2011,2013 no amounts were drawn on the existing revolving credit facility of EUR2 billion. This revolving credit facility matures in 2018.

The committed available financing headroom was approximately EUR1.3 billion,1 including cash balances available at Group level.

On 27 October 2011, HEINEKEN issued USD90 million of notes with a 6-year maturity, further improving the currency and maturity profile of its long-term debt.

EMTN Programme

In September 2008, HEINEKEN established a Euro Medium Term Note (“EMTN”) Programme whichlevel was subsequently updated in September 2009 and September 2010. The programme allows HEINEKEN from time to time to issue Notes. Currently approximately EUR1.9EUR2.7 billion of Notes is outstanding under the programme. The programme can be used for issuance up to one year after its latest update. The EMTN Programme and all HEINEKEN N.V. bonds are listed on the Luxembourg Stock Exchange. HEINEKEN still has a capacity of EUR3.1 billion under this programme. HEINEKEN is in the process of updating the programme.as at 31 December 2013.

Incurrence covenant

HEINEKEN has an incurrence covenant in some of its financing facilities. This incurrence covenant is calculated by dividing Net Debtnet debt (calculated in accordance with the consolidation method of the 2007 Annual Accounts) by EBITDA (beia) (also calculated in accordance with the consolidation method of the 2007 Annual Accounts and including the pro-forma full-year EBITDA of any acquisitions made in 2011)2013). As at 31 December 20112013 this ratio was 2.1 (2010:2.5 (2012: 2.8, 2011: 2.1). If the ratio would be beyond a level of 3.5, the incurrence covenant would prevent us from conducting further significant debt financed acquisitions.

1Non-GAAP measure

26. Finance lease liabilities

Finance lease liabilities are payable as follows:

 

  Future
minimum
lease
payments
   Interest Present value
of minimum
lease
payments
   Future
minimum
lease
payments
   Interest Present value
of minimum
lease
payments
   Future
minimum
lease
payments
   Interest   Present value
of minimum
lease
payments
   Future
minimum
lease
payments
   Interest Present value
of minimum
lease
payments
 

In millions of EUR

  2011   2011 2011   2010   2010 2010   2013   2013   2013   2012   2012 2012 

Less than one year

   7     (1  6     49     (1  48     4     —       4     16     —      16  

Between one and five years

   27     (1  26     39     (3  36     5     —       5     21     (1  20  

More than five years

   7     —      7     13     (2  11     —       —       —       2     —      2  
   41     (2  39     101     (6  95     9     —       9     39     (1  38  
  

 

   

 

  

 

   

 

   

 

  

 

   

 

   

 

   

 

   

 

   

 

  

 

 

Heineken N.V. financial statements Notes to the consolidated financial statements continued

The decrease in the finance lease liabilities mainly relates to the disposal of our Hartwall operations in Finland.

27. Non-GAAP measures

In the internal management reports HEINEKEN measures its performance primarily based on EBIT and EBIT (beia), these are non-GAAP measures not calculated in accordance with IFRS. A similar non-GAAP adjustment can be made to the IFRS profit or loss as defined in IAS 1 paragraph 7 being the total of income less expense. Exceptional items are defined as items of income and expense of such size, nature or incidence, that in the view of management their disclosure is relevant to explain the performance of HEINEKEN for the period. The table below presents the relationship with IFRS terms,measures, the results from operating activities and Net profit and HEINEKEN non-GAAP measures being EBIT, EBIT (beia), Consolidated operating profit (beia), Group operating profit (beia) and Net profit (beia) for the financial year 2011.2013.

 

In millions of EUR

  2011*  2010* 

Results from operating activities

   2,215    2,298  

Share of profit of associates and joint ventures and impairments thereof (net of income tax)

   240    193  

HEINEKEN EBIT

   2,455    2,491  

Exceptional items and amortisation included in EBIT

   242    132  

HEINEKEN EBIT (beia)

   2,697    2,623  

Profit attributable to equity holders of the Company

   1,430    1,447  

Exceptional items and amortisation included in EBIT

   242    132  

Exceptional items included in finance costs

   (14  (5

Exceptional items included in tax expense

   (74  (118

HEINEKEN net profit beia

   1,584    1,456  
  

 

 

  

 

 

 

In millions of EUR

  20131  2012*1  2011*1 

Results from operating activities

   2,554    3,697    2,218  

Share of profit of associates and joint ventures and impairments thereof (net of income tax)

   146    213    240  

EBIT

   2,700    3,910    2,458  

Exceptional items and amortisation of acquisition related intangible assets included in EBIT

   391    (992  242  

EBIT (beia)

   3,091    2,918    2,700  

Share of profit of associates and joint ventures and impairments thereof (beia) (net of income tax)

   (150  (252  (247

Consolidated operating profit (beia)

   2,941    2,666    2,453  

Attributable share of operating profit from joint ventures and associates and impairments thereof

   251    440    395  

Group operating profit (beia)

   3,192    3,106    2,848  

Profit attributable to equity holders of the Company (net profit)

   1,364    2,914    1,412  

Exceptional items and amortisation of acquisition related intangible assets included in EBIT

   391    (992  242  

Exceptional items included in finance costs

   (11  (206  (14

Exceptional items included in income tax expense

   (151  (55  (74

Exceptional items included in non-controlling interest

   (8  —      —    

Net profit (beia)

   1,585    1,661    1,566  
  

 

 

  

 

 

  

 

 

 

 

*unauditedRestated for the revised IAS 19.
1

Unaudited

The 2013 exceptional items included in EBIT contain the amortisation of brandsacquisition related intangibles for EUR329 million (2012: EUR198 million, 2011: EUR170 million), the impairment of intangible assets and customer relationsP, P & E in Russia for EUR170EUR102 million, (2010: EUR142 million). The EU fine reduction of EUR21 million (gain),the gain on sale of brands EUR24 million, redundancies and contract settlements for EUR81our Kazakhstan operations of EUR75 million and the early amortisation and terminationrestructuring expenses in Europe of contracts for EUR36EUR99 million relating(2012: EUR97 million). The remainder of EUR64 million primarily relates to the Galaxy pub estate.dilution gain as a result of the share issuance by our joint venture Compania Cervecerias Unidas S.A. of EUR47 million.

Exceptional

The exceptional items in the other net financing costs reflects fair value movements on interest rate swaps made by Scottish & Newcastle in the past that do not qualify for hedge accounting under IFRS. Theincome tax expense exceptional items are for EUR47 million (2010: EUR39 million) related toinclude the tax impact on amortisation of brands and customer relations andacquisition related intangible assets of EUR84 million (2012: EUR53 million, 2011: EUR47 million), the remainder relates to thetax impact on other exceptional items included in EBIT.EBIT and finance cost of EUR21 million (2012: EUR2 million, 2011: EUR27 million) and the remeasurement of a deferred tax position due to a tax rate change amounting to EUR46 million (2012: nil, 2011: nil).

EBIT and EBIT (beia) are not financial measures calculated in accordance with IFRS. The presentation on these financial measures may not be comparable to similarly titled measures reported by other companies due to differences in the ways the measures are calculated.

28. Employee benefits

 

In millions of EUR

  2011 2010*   2013 2012* 

Present value of unfunded obligations

   96    118  

Present value of funded obligations

   6,804    6,525  

Total present value of obligations

   6,900    6,643  

Fair value of plan assets

   (5,860  (5,646

Present value of unfunded defined benefit obligations

   306    253  

Present value of funded defined benefit obligations

   7,368    7,591  

Total present value of defined benefit obligations

   7,674    7,844  

Fair value of defined benefit plan assets

   (6,553  (6,401

Present value of net obligations

   1,040    997     1,121    1,443  

Asset ceiling items

   14    —       2    1  

Recognised liability for defined benefit obligations

   1,054    997     1,123    1,444  

Other long-term employee benefits

   120    100     79    131  
   1,174    1,097     1,202    1,575  
  

 

  

 

   

 

  

 

 

 

*Comparatives have been adjusted due toRestated for the accounting policy change in employee benefits (see note 2e)revised IAS 19.

Heineken N.V. financial statements Notes to the consolidated financial statements continued
HEINEKEN makes contributions to defined benefit plans that provide pension benefits for employees upon retirement in a number of countries. The defined benefit plans in the Netherlands and the UK combined cover 87.5 per cent of the total defined benefit plan assets (2012: 87.4 per cent), 82.5 per cent of the present value of the defined benefit obligations (2012: 82.1 per cent*) and 53.0 per cent of the present value of net obligations (2012: 58.5 per cent*) as at 31 December 2013.

HEINEKEN provides employees in the Netherlands with an average pay pension plan, whereby indexation of accrued benefits is conditional on the funded status of the pension fund. HEINEKEN’s UK plan (Scottish & Newcastle pension plan) was closed for future accrual in July 2010 and the liabilities thus relate to past service before plan closure.

In 2013, HEINEKEN’s cash contribution to the Dutch pension plan was at the maximum contribution level agreed with the Board of the Pension Fund. The same level will be paid in 2014.

For the UK plan, based on the triennial review finalised in early 2013, HEINEKEN has agreed a 10-year funding plan including base company contributions of GBP21 million per year, with a further company contribution of between GBP15 million and GBP40 million per year, contingent on the funding level of the pension fund. As at 31 December 2013 the IAS 19 (revised) present value of the net obligations of the Scottish & Newcastle pension plan represents a GBP306 million (EUR367 million) deficit. No additional liability has to be recognised as the net present value of the minimum funding requirement does not exceed the net obligation.

Other countries where HEINEKEN offers a defined benefit plan to employees are: Austria, Belgium, Greece, Ireland (closed for majority of employees in 2012), Mexico, Nigeria (closed for majority of employees in 2007), Portugal, Spain and Switzerland.

The vast majority of benefit payments are from pension funds that are held in trusts (or equivalent), however, there is a small portion where HEINEKEN meets the benefit payment obligation as it falls due. Plan assets held in trusts are governed by Trustee Boards composed of HEINEKEN representatives and independent and/or member representation, in accordance with local regulations and practice in each country. The relationship and division of responsibility between HEINEKEN and the Trustee Board (or equivalent) including investment decisions and contribution schedules is carried out in accordance with the plan’s regulations.

In other countries the pension plans are defined contribution plans and/or similar arrangements for employees.

Other long-term employee benefits mainly relate to long-term bonus plans, termination benefits, medical plans and jubilee benefits.

Movement in net defined benefit obligation

The movement in the defined benefit obligation over the year is as follows:

 

       Present value of defined
benefit obligations
  

Fair value of defined

benefit plan assets

  Present value of net
obligations
 

In millions of EUR

  Note   2013  2012*  2013  2012*  2013  2012* 

Balance as at 1 January

     7,844    6,843    (6,401  (5,860  1,443    983  

Included in profit or loss

        

Current service cost

     80    60    —      —      80    60  

Past service cost/(credit)

     (42  (43  —      —      (42  (43

Administration expense

     —      —      3    3    3    3  

Expense recognised in personnel expenses

   10     38    17    3    3    41    20  

Interest expense/(income)

   12     288    330    (232  (277  56    53  
     326    347    (229  (274  97    73  

Included in OCI

         

Remeasurement loss/(gain):

         

Actuarial loss/(gain) arising from

         

Demographic assumptions

     16    116    —      —      16    116  

Financial assumptions

     (167  907    —      —      (167  907  

Experience adjustments

     (6  (170  —      —      (6  (170

Return on plan assets excluding interest income

     —      —      (106  (336  (106  (336

Effect of movements in exchange rates

     (100  99    76    (73  (24  26  
     (257  952    (30  (409  (287  543  

Other

         

Changes in consolidation and reclassification

     48    (1  5    1    53    —    

Contributions paid:

         

By the employer

     —      —      (185  (156  (185  (156

By the plan participants

     26    26    (26  (26  —      —    

Benefits paid

     (313  (323  313    323    —      —    
     (239  (298  107    142    (132  (156

Balance as at 31 December

     7,674    7,844    (6,553  (6,401  1,121    1,443  
    

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

 

*Restated for the revised IAS 19.

The defined benefit plan in the Netherlands was amended to reflect changes in legal requirements. From 1 January 2014 the target retirement age went up from 65 to 67 and the maximum build up rate was changed to the maximum rate allowed under the law of 2.15 per cent. As a result, the defined benefit obligation in the Dutch plan decreased by EUR30 million. A corresponding past service credit was recognised in profit or loss during 2013.

In Mexico, a curtailment gain was recognised as a result of a reduction in number of employees covered by the plan following a restructuring.

PlanDefined benefit plan assets comprise:

 

  2013   2012 

In millions of EUR

  2011   2010   Quoted   Unquoted   Total   Quoted   Unquoted   Total 

Equity securities

   2,520     2,484  

Government bonds

   2,534     2,421  

Equity instruments:

            

Europe

   706     —       706     616     —       616  

Northern America

   257     —       257     268     —       268  

Japan

   197     —       197     169     —       169  

Asia other

   152     —       152     209     —       209  

Other

   242     —       242     190     —       190  
   1,554     —       1,554     1,452     —       1,452  

Debt instruments:

            

Corporate bonds - investment grade

   2,109         1,903      

Corporate bonds - non-investment grade

   31         28      
   2,140     20     2,160     1,931     16     1,947  

Derivatives

   423     2     425     210     6     216  

Properties and real estate

   410     436     233     214     447     213     222     435  

Cash and cash equivalents

   103     12     115     236     24     260  

Investment funds

   1,397     228     1,625     1,673     166     1,839  

Other plan assets

   396     305     184     43     227     197     55     252  
   5,860     5,646     2,340     499     2,839     2,529     473     3,002  

Balance as at 31 December

   6,034     519     6,553     5,912     489     6,401  
  

 

   

 

   

 

   

 

   

 

   

 

   

 

   

 

 

The primary goal of the HEINEKENHeineken pension funds is to monitor the mix of debt and equity securities in its investment portfolio based on market expectations. Material investments within the portfolio are managed on an individual basis.

Liability for Through its defined benefit obligations

pension plans, HEINEKEN makes contributionsis exposed to a number of defined benefit plans that provide pension benefits for employees upon retirement inrisks, the most significant which are detailed below:

Asset volatility

The plan liabilities are calculated using a number of countries being mainlydiscount rate set with reference to corporate bond yields. If plan assets underperform this yield, this will create a deficit. Both the Netherlands and the UK (83plans hold a significant proportion of equities, which are expected to outperform corporate bonds in the long-term, while providing volatility and risk in the short-term.

In the Netherlands, an Asset-Liability Matching (ALM) study is performed at least on a triennial basis. The ALM study is the basis for the strategic investment policies and the (long-term) strategic investment mix. This resulted in a strategic asset mix comprising 35 per cent ofequity securities, 40 per cent bonds, 10 per cent property and real estate and 15 per cent other investments. The objective is to hedge currency risk on the total DBO). Other countries with a defined benefit plan are: Ireland, Greece, Austria, Italy, France, Spain, Mexico, Belgium, Switzerland, Portugaldollar, yen and Nigeria. In other countriessterling for 50 per cent in the pension plans are defined contribution plans and/or similar arrangements for employees.strategic investment mix.

In the UK, an Asset-Liability Matching study is performed at least on a triennial basis. The ALM study is the defined benefit schemebasis for the strategic investment policies and the (long-term) strategic investment mix. This resulted in a strategic asset mix comprising 29 per cent equity securities (including synthetic exposure from derivatives), 35 per cent bonds (including synthetic exposure from derivatives), 5 per cent property and real estate and 31 per cent other investments. The objective is to hedge currency risk on developed non-GBP equity market exposures for 70 per cent, with USD currency risk on other investments hedged 100 per cent in the strategic investment mix.

Interest rate risk

A decrease in corporate bond yields will increase plan liabilities, although this will be partially offset by an increase in the value of the plans’ bond holdings.

In the Netherlands, interest rate risk is partly managed through fixed income investments. These investments match the liabilities for 23.4 per cent. In the UK, interest rate risk is partly managed through the use of a mixture of fixed income investments and interest rate swap instruments. These investments and instruments match the liabilities for 29.2 per cent.

Inflation risk

Some of the pension obligations are linked to inflation. Higher inflation will lead to higher liabilities, although, in most cases, caps on the level of inflationary increases are in place to protect the plan against extreme inflation. The majority of the plan assets are either unaffected by or loosely correlated with inflation, meaning that an increase in inflation will increase the deficit.

HEINEKEN provides employees (actives) was closed in 2011the Netherlands with an average pay pension plan, whereby indexation of accrued benefits is conditional on the funded status of the pension fund. In the UK, inflation sensitivity is based on capped Consumer Price Inflation for deferred members and was replaced by a defined contribution scheme. capped Retail Price Inflation for pensions in payment.

Life expectancy

The remaining defined benefit schemesmajority of the plans’ obligations are to provide benefits for the life of the member, so increases in life expectancy will result in an increase in the plans’ liabilities. This is particularly significant in the UK are now closed for new entrants.

Other long-term employee benefits mainly relateplan, where inflation linked increases result in higher sensitivity to long-term bonus plans, termination benefits, medical plans and jubilee benefits.

Movementschanges in the present value of the defined benefit obligationslife expectancy.

In millions of EUR

  2011  2010 

Defined benefit obligations as at 1 January

   6,643    5,935  

Changes in consolidation and reclassification

   —      286  

Effect of movements in exchange rates

   75    131  

Benefits paid

   (307  (298

Employee contributions

   24    19  

Current service costs and interest on obligation

   411    411  

Past service costs

   (5  (9

Effect of any curtailment or settlement

   (35  (15

Actuarial (gains)/losses in other comprehensive income

   94    183  

Defined benefit obligations as at 31 December

   6,900    6,643  
  

 

 

  

 

 

 

Movements in the present value of plan assets

In millions of EUR

  2011  2010 

Fair value of plan assets as at 1 January

   5,646    4,858  

Changes in consolidation and reclassification

   —      115  

Effect of movements in exchange rates

   76    127  

Contributions paid into the plan

   145    226  

Benefits paid

   (307  (298

Expected return on plan assets

   315    298  

Actuarial gains/(losses) in other comprehensive income

   (15  320  

Fair value of plan assets as at 31 December

   5,860    5,646  

Actual return on plan assets

   307    618  
  

 

 

  

 

 

 

Heineken N.V. financial statements Notes to the consolidated financial statements continued

Expense recognised in profit or loss

In millions of EUR

  Note   2011  2010* 

Current service costs

     71    77  

Interest on obligation

     340    334  

Expected return on plan assets

     (315  (298

Past service costs

     (5  (9

Effect of any curtailment or settlement

     (35  (15
   10     56    89  
    

 

 

  

 

 

 

*Comparatives have been adjusted due to the accounting policy change in employee benefits (see note 2e)

Actuarial gains and losses recognised in other comprehensive income

In millions of EUR

  Note  2011   2010 

Amount accumulated in retained earnings at 1 January

     410     547  

Recognised during the year

     109     (137

Amount accumulated in retained earnings at 31 December

     519     410  
    

 

 

   

 

 

 

Principal actuarial assumptions as at the balance sheet date

The defined benefit plans inBased on the Netherlands and the UK cover 87.2 per centsignificance of the present value of the plan assets (2010: 86.8 per cent), 82.8 per cent of the present value of the defined benefit obligations (2010: 81.7 per cent)Dutch and 57.8 per cent of the present value of net obligations (2010: 52.9 per cent) as at 31 December 2011. The table below presents the expected return on plan assetsUK pension plans compared to the actual return on plan assets for our main defined benefit plans.

   The Netherlands   UK 

In millions of EUR

  2011  2010   2011   2010 

Expected return on plan assets

   125    121     152     145  

Actual return on plan assets

   62    275     226     304  

Variance

   (63  154     74     159  
  

 

 

  

 

 

   

 

 

   

 

 

 

Forother plans, the Netherlands andtable below only includes the UK the followingmajor actuarial assumptions applyfor those two plans as at 31 December:

 

  The Netherlands   UK   The Netherlands   UK** 
  2011   2010   2011*   2010 

In per cent

  2013   2012*   2013   2012* 

Discount rate as at 31 December

   4.6     5.1     4.7     5.4     3.6     3.0     4.6     4.4  

Expected return on plan assets as at 1 January

   5.5     5.7     6.2     6.4  

Future salary increases

   3     3     —       4.6     2.0     2.0     —       —    

Future pension increases

   1     1.5     3     3     1.4     1.0     3.2     2.9  

Medical cost trend rate

   —       —       —       7     —       —       —       —    
  

 

   

 

   

 

   

 

   

 

   

 

   

 

   

 

 

 

*Restated for the revised IAS 19.
**The UK plan closed for future accrualsaccrual leading to certain assumptions being equal to zero.

Heineken N.V. financial statements Notes to the consolidated financial statements continued

For the other defined benefit plans the following actuarial assumptions apply as perat 31 December:

 

  Other Western, Central
and Eastern Europe
   The Americas   Africa and the
Middle East
   Other Western, Central
and  Eastern Europe
   The Americas   Africa
Middle East
 
  2011   2010   2011   2010   2011   2010 

In per cent

  2013   2012*   2013   2012*   2013   2012* 

Discount rate as at 31 December

   2.9–4.8     2.4–5.8     7.6–10.7     7–7.6     13     7–10     2.4-3.6     2.0-3.2     7.6     6.7     14.0     14.0  

Expected return on plan assets as at 1 January

   3.3–7.3     2.9–7.3     7.6     6.5–8.2     —       —    

Future salary increases

   1–10     1–10     3.8     3.8–5.5     12     5–10     1.0-3.5     1.0-3.5     3.9     3.8     9.2     10.8  

Future pension increases

   1–2.1     1–2.1     2.9     2.8–3     —       —       1.0-1.8     1.0-2.5     2.9     2.8     2.0     —    

Medical cost trend rate

   3.5     3.5–4.5     5.1     5.1     —       —       3.4-4.5     3.4-4.5     5.1     5.1     7.5     10.0  
  

 

   

 

   

 

   

 

   

 

   

 

   

 

   

 

   

 

   

 

   

 

   

 

 

*Restated for the revised IAS 19.

Assumptions regarding future mortality rates are based on published statistics and mortality tables. For the Netherlands the rates are obtained from the ‘AG-Prognosetafel 2010-2060’2012-2062’, fully generational. Correction factors from TowersWatson are applied on these. For the UK the rates are obtained from the ContiniousContinuous Mortality Investigation 2011 projection model.

The overall expected long-term rate of return on assets is 5.5 per cent (2010: 6 per cent), which is based on the asset mix and the expected rate of return on each major asset class, as managed by the pension funds.

Assumed healthcare cost trend rates have no effect on the amounts recognised in profit or loss. A one percentage point change in assumed healthcare cost trend rates would not have any effect on profit or loss neither on the statement of financial position as at 31 December 2011.

Based on the most recent triannual review finalised in early 2010, HEINEKEN has agreed a 12-year plan aiming to fund the recoveryweighted average duration of the Scottish & Newcastle pension fund through additional Company contributions. These could total GBP504 million of which GBP35 million has been paid to December 2011. Asdefined benefit obligation at 31 December 2011 the IAS 19 present valueend of the net obligations of the Scottish & Newcastle pension fund represents a GBP465 million (EUR557 million) deficit. No additional liability has to be recognised as the net present value of the minimum funding requirement does not exceed the net obligation. The start of the next review of the funding position and the recovery plan will take place no later than around year-end 2012 andreporting period is not expected to be finalised beginning 2013.17 years.

The GroupHEINEKEN expects the 20122014 contributions to be paid for the defined benefit planplans to be in line with 2011.2013.

Historical informationSensitivity analysis

Reasonably possible changes at the reporting date to one of the relevant actuarial assumptions, holding other assumptions constant, would have affected the defined benefit obligation by the amounts shown below.

 

In millions of EUR

  2011  2010  2009  2008  2007 

Present value of the defined benefit obligation

   6,900    6,643    5,936    4,963    2,858  

Fair value of plan assets

   (5,860  (5,646  (4,858  (4,231  (2,535

Deficit in the plan

   1,040    997    1,078    732    323  
  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

 

Experience adjustments arising on plan liabilities, losses/(gains)

   (30  (24  (116  71    (4

Experience adjustments arising on plan assets, (losses)/gains

   (15  320    313    (817  16  
  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

 
31 December 2013  Present value of defined benefit obligation 

In millions of EUR

  Increase in
assumption
  Decrease in
assumption
 

Discount rate (0.5% movement)

   (560  636  

Future salary growth (0.25% movement)

   14    (22

Future pension growth (0.25% movement)

   236    (225

Medical cost trend rate (0.5% movement)

   4    (3

Life expectancy (1 year)

   231    (236
  

 

 

  

 

 

 

Heineken N.V. financial statements Notes to the consolidated financial statements continued

Although the analysis does not take account of the full distribution of cash flows expected under the plan, it does provide an approximation of the sensitivity of the assumptions shown.

29. Share-based payments – Long-Term Variable Award

As from 1 January 2005 HEINEKEN established a performance-based share plan (Long-Term Variable award; LTV) for the Executive Board. As from 1 January 2006 a similar plan was established for senior management. Under this LTV plan share rights are conditionally awarded to incumbents on an annual basis.basis since 2010. The vesting of these rights is subject to the performance of HEINEKENHeineken N.V. on specific internal performance conditions and continued service over a three year period.

The LTV 2009 – 2011 performance condition for the Executive Board is Relative Total Shareholder Return (RTSR) or TSR performance in comparison with the TSR performance of a selected peer group. The LTV 2009-2011 performance conditions for senior management are RTSR (25 per cent) and internal financial measures (75 per cent).

The performance conditions for LTV 2010-20122011-2013, LTV 2012-2014 and LTV 2011-20132013-2015 are the same for the Executive Board and senior management and comprise solely of internal financial measures, being Organic Gross Profit beia growth, Organic EBIT beia growth, Earnings Per Share (EPS) beia growth and Free Operating Cash Flow.

At target performance, For these plans, 100 per cent of the awarded shares vest.share rights vest at target performance. At threshold performance, 50 per cent of the awarded sharesshare rights vest. At maximum performance 200 per cent of the awarded sharesshare rights vest for the Executive Board as well as senior managers contracted by the US, Mexico and Brazil, and 175 per cent vest for all other senior managers.

The performance period for share rights granted in 2009 was from 1 January 2009 to 31 December 2011. The performance period for share rights granted in 2010 is from 1 January 2010 to 31 December 2012. The performance period for the share rights granted in 2011 is from 1 January 2011 to 31 December 2013. aforementioned plans are:

LTV

Performance period startPerformance period end

2011 – 2013

1 January 201131 December 2013

2012 – 2014

1 January 201231 December 2014

2013 – 2015

1 January 201331 December 2015

The vesting date for the Executive Board is within five business days, and for senior management the latest of 1 April and 20 business days after the publication of the annual results of 2011, 20122013, 2014 and 20132015 respectively.

As HEINEKEN will withhold the tax related to vesting on behalf of the individual employees, the number of HEINEKENHeineken N.V. shares to be received by the Executive Board and senior management will be a net number.

The terms and conditions of theannual share rights granted to the Executive Board and senior management are as follows:

 

Grant date/employees entitled

  Number*   Based on share
price
   

Vesting conditions

  Contractual life
of rights
 

Share rights granted to Executive Board in 2009

   53,083     21.90    Continued service and RTSR performance   3 years  

Share rights granted to senior management in 2009

   562,862     21.90    Continued service, 75% internal performance conditions and 25% RTSR performance   3 years  

Share rights granted to Executive Board in 2010

   55,229     33.27    Continued service, 100% internal performance conditions   3 years  

Share rights granted to senior management in 2010

   516,765     33.27    Continued service, 100% internal performance conditions   3 years  

Share rights granted to Executive Board in 2011

   65,072     36.69    Continued service, 100% internal performance conditions   3 years  

Share rights granted to senior management in 2011

   730,090     36.69    Continued service, 100% internal performance conditions   3 years  
  

 

 

   

 

 

     

Grant date/employees entitled

  Number*   Based on share
price
 

Share rights granted to Executive Board in 2011

   65,072     36.69  

Share rights granted to senior management in 2011

   730,090     36.69  

Share rights granted to Executive Board in 2012

   66,746     35.77  

Share rights granted to senior management in 2012

   703,382     35.77  

Share rights granted to Executive Board in 2013

   50,278     50.47  

Share rights granted to senior management in 2013

   560,863     50.47  
  

 

 

   

 

 

 

 

*The number of shares is based on target performance.

The impact of the economic downturn on the pre-2014 performance has rendered the long-term variable awards over the performance periods 2012-2014 and 2013-2015 ineffective for post-2013 performance. Therefore, the effectiveness of these awards has been restored as stretching performance incentives for the years 2014-2015, by recalibrating the performance conditions for these plans. This has been done for the entire senior management population upon discretion by the Executive Board, and for the Executive Board upon discretion by the Supervisory Board. The performance conditions of the 2011-2013 plan were not recalibrated.

There was no incremental fair value of the underlying equity instruments granted. However due to the adjustment of the performance conditions the expected vesting of the outstanding awards has been revised accordingly. The fair value impact has been determined in accordance with the accounting policy for share based payments (Note 3k (v)).

As per existing agreements since 2005, LTV awards to the Executive Board fully vest upon retirement. Per decision by the Supervisory Board in 2013 it has been agreed for J.F.M.L. van Boxmeer that resignation will qualify as retirement for LTV awards over performance period 2013-2015 and beyond. This agreement is forfeited in case of dismissal by the Company for an urgent reason within the meaning of the law (‘dringende reden’), or in case of dismissal for cause (‘gegronde reden’) whereby the cause for dismissal concerns unsatisfactory functioning.

Based on RTSR and internal performance it is expected that approximately 593,428219,464 shares of the LTV 2011-2013 will vest in 20122014 for senior management.

Heineken N.V. financial statements Notes to the consolidated financial statements continued

management and Executive Board.

The number, -asas corrected for the expected performance for the various awards-awards, and weighted average share price per share under the LTV of senior management and Executive Board are as follows:

 

   Weighted average
share price 2011
   Number of share
rights 2011
  Weighted average
share price 2010
   Number of share
rights 2010*
 

Outstanding as at 1 January

   30.11     1,575,880    30.35     1,481,269  

Granted during the year

   36.69     795,162    33.27     571,994  

Forfeited during the year

   31.73     (119,856  30.89     (94,817

Vested during the year

   44.22     (234,485  36.03     (253,377

Performance adjustment

   —       (470,187  —       (129,189

Outstanding as at 31 December

   29.14     1,546,514    30.11     1,575,880  
  

 

 

   

 

 

  

 

 

   

 

 

 

*The 2010 figures are restated to reflect the performance adjustment in number of shares.

No vesting occurred under the 2008 – 2010 LTV of the Executive Board. A total of 234,485 (gross) shares vested under the 2008 – 2010 LTV of senior management.
   Weighted average
share price 2013
   Number of share
rights 2013
  Weighted average
share price 2012
   Number of share
rights 2012
 

Outstanding as at 1 January

   35.42     1,357,826    29.14     1,546,514  

Granted during the year

   50.47     611,141    35.77     770,128  

Forfeited during the year

   40.52     (120,014  35.44     (99,391

Vested during the year

   33.27     (331,768  21.90     (615,967

Performance adjustment

   —       (230,823  —       (243,458

Outstanding as at 31 December

   42.41     1,286,362    35.42     1,357,826  
  

 

 

   

 

 

  

 

 

   

 

 

 

Additionally, under

Under the extraordinary share plans 52,746for senior management 36,750 shares were granted and 17,8649,942 (gross) shares vested. These extraordinary grants only have a service condition and vest between 1 and 5 years. The expenses relating to these expected additional grants are recognised in profit or loss during the vesting period. Expenses recognised in 20112013 are EUR0.4EUR1.1 million (2010: EUR0.5(2012: EUR1.1 million, 2011: EUR0.4 million).

The fair value of services receivedMatching shares, extraordinary shares and retention share awards granted to the Executive Board only are disclosed in return for share rights granted is based on the fair value of shares granted, measured using the Monte Carlo model (applicable for the LTV 2009 – 2011 LTV plan), with following inputs:note 35.

In EUR

  Executive Board 2009  Senior
management
2009
 

Fair value at grant date

   512,359    8,478,659  

Expected volatility

   22.8  22.8

Expected dividends

   2.1  2.1
  

 

 

  

 

 

 

Personnel expenses

 

In millions of EUR

  Note   2011   2010 

Share rights granted in 2008

     —       3  

Share rights granted in 2009

     5     5  

Share rights granted in 2010

     1     7  

Share rights granted in 2011

     5     —    

Total expense recognised as personnel expenses

   10     11     15  
    

 

 

   

 

 

 

Heineken N.V. financial statements Notes to the consolidated financial statements continued

In millions of EUR

  Note   2013  2012   2011 

Share rights granted in 2010

     —      5     5  

Share rights granted in 2011

     (3  2     1  

Share rights granted in 2012

     5    5     5  

Share rights granted in 2013

     8    —       —    

Total expense recognised as personnel expenses

   10     10    12     11  
    

 

 

  

 

 

   

 

 

 

30. Provisions

 

In millions of EUR

  Note   Restructuring Onerous
contracts
 Other Total   Note   Restructuring Onerous
contracts*
 Other Total* 

Balance as at 1 January 2011

     112    55    431    598  

Balance as at 1 January 2013

     138    36    374    548  

Changes in consolidation

   6     —      —      15    15     6     (1  —      (1  (2

Provisions made during the year

     108    8    53    169       80    9    51    140  

Provisions used during the year

     (61  (20  (42  (123     (41  (11  (21  (73

Provisions reversed during the year

     (10  (3  (61  (74     (12  (1  (34  (47

Effect of movements in exchange rates

     —      —      (13  (13     —      (1  (31  (32

Unwinding of discounts

     2    2    13    17       —      —      4    4  

Balance as at 31 December 2011

     151    42    396    589  

Balance as at 31 December 2013

     164    32    342    538  
    

 

  

 

  

 

  

 

     

 

  

 

  

 

  

 

 

Non-current

     84    30    335    449       75    22    270    367  

Current

     67    12    61    140       89    10    72    171  
     151    42    396    589      

 

  

 

  

 

  

 

 
    

 

  

 

  

 

  

 

 

*Restated for the finalisation of the purchase price allocation for APB.

Restructuring

The provision for restructuring of EUR151EUR164 million as at 31 December 2013 mainly relates to restructuring programmes in Spain the Netherlands and the UK.

Other provisions

Included are, amongst others, surety and guarantees provided EUR27EUR25 million (2010: EUR56(2012: EUR23 million) and litigation and claims EUR207EUR168 million (2010: EUR230(2012: EUR202 million).

31. Trade and other payables

 

In millions of EUR

  Note   2011   2010   Note   2013   2012* 

Trade payables

     2,009     1,660       2,140     2,244  

Returnable packaging deposits

     490     434       507     512  

Taxation and social security contributions

     665     652       804     764  

Dividend

     33     53       36     47  

Interest

     100     97       188     204  

Derivatives

     164     66       149     53  

Share purchase mandate

     —       96  

Other payables

     243     298       260     299  

Accruals and deferred income

     920     909       1,047     1,162  
   32     4,624     4,265     32     5,131     5,285  
    

 

   

 

     

 

   

 

 

*
Heineken N.V. financial statements Notes toRestated for the consolidated financial statements continuedfinalisation of the purchase price allocation for APB.

32. Financial risk management and financial instruments

Overview

HEINEKEN has exposure to the following risks from its use of financial instruments, as they arise in the normal course of HEINEKEN’s business:

 

Credit risk

 

Liquidity risk

 

Market risk.

This note presents information about HEINEKEN’s exposure to each of the above risks, and it summarises HEINEKEN’s policies and processes that are in place for measuring and managing risk, including those related to capital management. Further quantitative disclosures are included throughout these consolidated financial statements.

Risk management framework

The Executive Board, under the supervision of the Supervisory Board, has overall responsibility and sets rules for HEINEKEN’s risk management and control systems. They are reviewed regularly to reflect changes in market conditions and the Group’sHEINEKEN’s activities. The Executive Board oversees the adequacy and functioning of the entire system of risk management and internal control, assisted by Group departments.

The Global Treasury function focuses primarily on the management of financial risk and financial resources. Some of the risk management strategies include the use of derivatives, primarily in the form of spot and forward exchange contracts and interest rate swaps, but options can be used as well. It is the GroupHEINEKEN policy that no speculative transactions are entered into.

Credit risk

Credit risk is the risk of financial loss to HEINEKEN if a customer or counterparty to a financial instrument fails to meet its contractual obligations, and arises principally from HEINEKEN’s receivables from customers and investment securities.

TheFollowing the economic crisis, has impacted our regular business activitiesHEINEKEN placed particular focus on strengthening credit management and performance, in particular in consumer spendinga Global Credit Policy was implemented. All local operations are required to comply with the principles contained within the Global policy and solvency. However, the business impact differed across the regions and operations. Localdevelop local credit management has assessed the risk exposure following Group instructions and is taking action to mitigate the higher than usual risks. Intensifiedprocedures accordingly. We annually review compliance with these procedures and continuous focus is being givenplaced on ensuring that adequate controls are in the areasplace to mitigate any identified risks in respect of customers (managing trade receivablesboth customer and loans) and suppliers (financial position of critical suppliers).supplier risk.

As at the balance sheet date there were no significant concentrations of credit risk. The maximum exposure to credit risk is represented by the carrying amount of each financial instrument, including derivative financial instruments, in the consolidated statement of financial position.

Loans to customers

HEINEKEN’s exposure to credit risk is mainly influenced by the individual characteristics of each customer. HEINEKEN’s held-to-maturity investments includes loans to customers, issued based on a loan contract. Loans to customers are ideally secured by, amongst others, rights on property or intangible assets, such as the right to take possession of the premises of the customer. Interest rates calculated by HEINEKEN are at least based on the risk-free rate plus a margin, which takes into account the risk profile of the customer and value of security given.

HEINEKEN establishes an allowance for impairment of loans that represents its estimate of incurred losses. The main components of this allowance are a specific loss component that relates to individually significant exposures, and a collective loss component established for groups of similar customers in respect of losses that have been incurred but not yet identified. The collective loss allowance is determined based on historical data of payment statistics.

In a few countries the issueissuance of new loans is outsourced to third parties. In most cases, HEINEKEN issues sureties (guarantees) to the third party for the risk of default by the customer.

Heineken N.V. financial statements Notes to the consolidated financial statements continued

Trade and other receivables

HEINEKEN’s local management has credit policies in place and the exposure to credit risk is monitored on an ongoing basis. Under the credit policies all customers requiring credit over a certain amount are reviewed and new customers are analysed individually for creditworthiness before HEINEKEN’s standard payment and delivery terms and conditions are offered. HEINEKEN’s review includes external ratings, where available, and in some cases bank references. Purchase limits are established for each customer and these limits are reviewed regularly. As a result of the deteriorating economic circumstances since 2008, certain purchase limits have been redefined. Customers that fail to meet HEINEKEN’s benchmark creditworthiness may transact with HEINEKEN only on a prepayment basis.

In monitoring customer credit risk, customers are, on a country base, grouped according to their credit characteristics, including whether they are an individual or legal entity, which type of distribution channel they represent, geographic location, industry, ageing profile, maturity and existence of previous financial difficulties. Customers that are graded as ‘high risk’ are placed on a restricted customer list, and future sales are made on a prepayment basis only with approval of Management.

HEINEKEN has multiple distribution models to deliver goods to end customers. Deliveries are done in some countries via own wholesalers, in other markets directly and in some others via third parties. As such distribution models are country specific and on consolidated level diverse, as such the results and the balance sheet items cannot be split between types of customers on a consolidated basis. The various distribution models are also not centrally managed or monitored.

HEINEKEN establishes an allowance for impairment that represents its estimate of incurred losses in respect of trade and other receivables and investments. The components of this allowance are a specific loss component and a collective loss component.

Advances to customers

Advances to customers relate to an upfront cash-discount to customers. The advances are amortised over the term of the contract as a reduction of revenue.

In monitoring customer credit risk, refer to the paragraph above relating to trade and other receivables.

Investments

HEINEKEN limits its exposure to credit risk by only investing available cash balances in liquid securities and only with counterparties that have a credit rating of at least single A or equivalent for short-term transactions and AA- for long-term transactions. HEINEKEN actively monitors these credit ratings.

Guarantees

HEINEKEN’s policy is to avoid issuing guarantees where possible unless this leads to substantial benefits for the Group.HEINEKEN. In cases where HEINEKEN does provide guarantees, such as to banks for loans (to third parties), HEINEKEN aims to receive security from the third party.

HEINEKENHeineken N.V. has issued a joint and several liability statement to the provisions of Section 403, Part 9, Book 2 of the Dutch Civil Code with respect to legal entities established in the Netherlands.

Heineken N.V. financial statements Notes to the consolidated financial statements continued

Exposure to credit risk

The carrying amount of financial assets represents the maximum credit exposure. The maximum exposure to credit risk at the reporting date was:

 

In millions of EUR

  Note   2011   2010   Note   2013   2012 

Loans and advances to customers

   17     384     455  

Loans to customers

   17     203     368  

Indemnification receivable

   17     156     145     17     113     136  

Other long-term receivables

   17     178     174     17     128     148  

Held-to-maturity investments

   17     5     4     17     4     4  

Available-for-sale investments

   17     264     190     17     247     327  

Non-current derivatives

   17     142     135     17     67     116  

Investments held for trading

   17     14     17     17     11     11  

Trade and other receivables, excluding current derivatives

   20     2,223     2,263     20     2,382     2,500  

Current derivatives

   20     37     10     20     45     37  

Cash and cash equivalents

   21     813     610     21     1,290     1,037  
     4,216     4,003       4,490     4,684  
    

 

   

 

     

 

   

 

 

The maximum exposure to credit risk for trade and other receivables (excluding current derivatives) at the reporting date by geographic region was:

 

In millions of EUR

  2011   2010       2013   2012 

Western Europe

   1,038     997       956     978  

Central and Eastern Europe

   448     458       466     502  

The Americas

   405     497       428     225  

Africa and the Middle East

   166     151  

Africa Middle East

     237     448  

Asia Pacific

   19     19       178     214  

Head Office/eliminations

   147     141       117     133  
   2,223     2,263       2,382     2,500  
  

 

   

 

     

 

   

 

 

Impairment losses

The ageing of trade and other receivables (excluding current derivatives) at the reporting date was:

 

In millions of EUR

  Gross 2011   Impairment 2011  Gross 2010   Impairment 2010 

Not past due

   1,909     (67  1,894     (49

Past due 0 – 30 days

   233     (17  250     (21

Past due 31 – 120 days

   210     (83  271     (106

More than 120 days

   349     (311  294     (270
   2,701     (478  2,709     (446
  

 

 

   

 

 

  

 

 

   

 

 

 

Heineken N.V. financial statements Notes to the consolidated financial statements continued

In millions of EUR

  Gross 2013   Impairment 2013  Gross 2012   Impairment 2012 

Not past due

   2,016     (83  2,052     (49

Past due 0 – 30 days

   281     (15  323     (14

Past due 31 – 120 days

   191     (33  213     (67

More than 120 days

   312     (287  373     (331
   2,800     (418  2,961     (461
  

 

 

   

 

 

  

 

 

   

 

 

 

The movement in the allowance for impairment in respect of trade and other receivables (excluding current derivatives) during the year was as follows:

 

In millions of EUR

  2011 2010   2013 2012 

Balance as at 1 January

   446    378     461    478  

Changes in consolidation

   (3  1  

Impairment loss recognised

   104    168     66    104  

Allowance used

   (17  (52   (66  (60

Allowance released

   (47  (53   (32  (66

Effect of movements in exchange rates

   (8  5     (8  4  

Balance as at 31 December

   478    446     418    461  
  

 

  

 

   

 

  

 

 

The movement in the allowance for impairment in respect of loans during the year was as follows:

 

In millions of EUR

  2011 2010   2013 2012 

Balance as at 1 January

   171    165     158    170  

Changes in consolidation

   —      (8   3    —    

Impairment loss recognised

   10    37     —      38  

Allowance used

   (3  (23   5    —    

Allowance released

   (9  (2   (14  (53

Effect of movements in exchange rates

   1    2     (2  3  

Balance as at 31 December

   170    171     150    158  
  

 

  

 

   

 

  

 

 

Impairment losses recognised for trade and other receivables (excluding current derivatives) and loans are part of the other non-cash items in the consolidated statement of cash flows.

The income statement impactnet release in the allowance of EUR1EUR14 million (2010: EUR35(2012: EUR15 million) in respect of loans and the income statement impact of EUR57EUR34 million (2010: EUR115(2012: EUR38 million) in respect of trade receivables (excluding current derivatives) were included in expenses for raw materials, consumables and services.

The allowance accounts in respect of trade and other receivables and held-to-maturity investments are used to record impairment losses, unless HEINEKEN is satisfied that no recovery of the amount owing is possible, at that point the amount considered irrecoverable is written off against the financial asset.

Liquidity risk

Liquidity risk is the risk that HEINEKEN will encounter difficulty in meeting the obligations associated with its financial liabilities that are settled by delivering cash or another financial asset. HEINEKEN’s approach to managing liquidity is to ensure, as far as possible, that it will always have sufficient liquidity to meet its liabilities when due, under both normal and stressed conditions, without incurring unacceptable losses or risking damage to HEINEKEN’s reputation.

Recent times have proven the credit markets situation could be such that it is difficult to generate capital to finance long-term growth of the Company.HEINEKEN . Although currently the situation is more stable, the CompanyHEINEKEN has a clear focus on ensuring sufficient access to capital markets to finance long-term growth and to refinance maturing debt obligations. Financing strategies are under continuous evaluation. In addition, the CompanyHEINEKEN focuses on a further fine-tuning of the maturity profile of its long-term debts with its forecasted operating cash flows. Strong cost and cash management and controls over investment proposals are in place to ensure effective and efficient allocation of financial resources.

Heineken N.V. financial statements Notes to the consolidated financial statements continued

Contractual maturities

The following are the contractual maturities of non-derivative financial liabilities and derivative financial assets and liabilities, including interest payments and excluding the impact of netting agreements:

 

In millions of EUR

  Carrying
amount
 Contractual
cash flows
 Less than
1 year
 1-2 years 2-5 years 2011
More than
5 years
   Carrying
amount
 Contractual
cash flows
 Less than
1 year
 1-2 years 2-5 years 2013
More than
5 years
 

Financial liabilities

              

Interest-bearing liabilities

   9,183    (10,287  (1,543  (2,864  (4,794  (1,086   (12,170  (16,212  (4,340  (1,477  (3,691  (6,704

Non-interest-bearing liabilities

   27    (20  7    (16  (5  (6   (9  (9  (2  (2  (2  (3

Trade and other payables, excluding interest, dividends and derivatives

   4,327    (4,327  (4,327  —      —      —       (4,752  (4,752  (4,752  —      —      —    

Derivative financial (assets) and liabilities

       

Derivative financial assets and (liabilities)

       

Interest rate swaps used for hedge accounting, net

   (12  9    (42  26    (42  67     (86  (32  (84  40    12    —    

Forward exchange contracts used for hedge accounting, net

   46    (43  (35  (8  —      —       35    36    34    2    —      —    

Commodity derivatives used for hedge accounting, net

   26    (26  (22  (4  —      —       (26  (26  (24  (2  —      —    

Derivatives not used for hedge accounting, net

   102    (97  (86  (10  (1  —       (7  (7  (7  —      —      —    
   13,699    (14,791  (6,048  (2,876  (4,842  (1,025   (17,015  (21,002  (9,175  (1,439  (3,681  (6,707
  

 

  

 

  

 

  

 

  

 

  

 

   

 

  

 

  

 

  

 

  

 

  

 

 

The total carrying amount and contractual cash flows of derivatives are included in trade and other receivables (note 20), other investments (note 17) and trade and other payables (note 31) and non-current non-interest bearing liabilities (note 25).

 

In millions of EUR

  Carrying
amount
   Contractual
cash flows
 Less than
1 year
 1-2 years 2-5 years 2010
More than
5 years
   Carrying
amount
 Contractual
cash flows
 Less than
1 year
 1-2 years 2-5 years 2012
More than
5 years
 

Financial liabilities

               

Interest-bearing liabilities

   8,726     (10,073  (1,316  (830  (6,087  (1,840   (13,360  (15,900  (2,683  (2,277  (4,192  (6,748

Non-interest-bearing liabilities

   55     (58  (38  (7  (11  (2   (21  (47  (8  (22  (13  (4

Trade and other payables, excluding interest, dividends and derivatives

   4,049     (4,073  (4,073               (4,969  (4,969  (4,969  —      —      —    

Derivative financial (assets) and liabilities

        

Derivative financial assets and (liabilities)

       

Interest rate swaps used for hedge accounting, net

   123     (87  (25  (31  (78  47     12    46    33    (114  85    42  

Forward exchange contracts used for hedge accounting, net

   7     (16  (20  4             10    7    4    3    —      —    

Commodity derivatives used for hedge accounting, net

   7     (7  (8  3    (2       (22  (21  (20  (1  —      —    

Derivatives not used for hedge accounting, net

   75     (121  (77  (15  (29       (11  (17  (16  (1  —      —   ��
   13,042     (14,435  (5,557  (876  (6,207  (1,795   (18,361  (20,901  (7,659  (2,412  (4,120  (6,710
  

 

   

 

  

 

  

 

  

 

  

 

   

 

  

 

  

 

  

 

  

 

  

 

 

The total carrying amount and contractual cash flows of derivatives are included in trade and other receivables (note 20), other investments (note 17), trade and other payables (note 31) and non-current non-interest-bearing liabilities (note 25).

Market risk

Market risk is the risk that changes in market prices, such as foreign exchange rates, interest rates, commodity prices and equity prices will affect HEINEKEN’s income or the value of its holdings of financial instruments. The objective of market risk management is to manage and control market risk exposures within acceptable parameters, whilst optimising the return on risk.

HEINEKEN uses derivatives in the ordinary course of business, and also incurs financial liabilities, in order to manage market risks. Generally, HEINEKEN seeks to apply hedge accounting or make use of natural hedges in order to minimise the effects of foreign currency fluctuations in profit or loss.

Derivatives that can be used are interest rate swaps, forward rate agreements, caps and floors, commodity swaps, spot and forward exchange contracts and options. Transactions are entered into with a limited number of counterparties with strong credit ratings. Foreign currency, interest rate and commodity hedging operations are governed by internal policies and rules approved and monitored by the Executive Board.

Heineken N.V. financial statements Notes to the consolidated financial statements continued

Foreign currency risk

HEINEKEN is exposed to foreign currency risk on sales, purchases and borrowings that are denominated in a currency other than the respective functional currencies of HEINEKEN entities. The main currencies that give rise to this risk are the US dollar, euro and British pound.

In managing foreign currency risk, HEINEKEN aims to reduce the impact of short-term fluctuations on earnings. Over the longer term, however, permanent changes in foreign exchange rates would have an impact on profit.

HEINEKEN hedges up to 90 per cent of its mainly intra-HEINEKEN US dollar cash flows on the basis of rolling cash flow forecasts in respect to forecasted sales and purchases. Cash flows in other foreign currencies are also hedged on the basis of rolling cash flow forecasts. HEINEKEN mainly uses forward exchange contracts to hedge its foreign currency risk. The majority of the forward exchange contracts have maturities of less than one year after the balance sheet date.

The Company has a clear policy on hedging transactional exchange risks, which postpones the impact on financial results. Translation exchange risks are hedged to a limited extent, as the underlying currency positions are generally considered to be long-term in nature. The result of the net investment hedging is recognised in the translation reserve as can be seen in the consolidated statement of comprehensive income.

It is HEINEKEN’s policy to provide intra-HEINEKEN financing in the functional currency of subsidiaries where possible to prevent foreign currency exposure on subsidiary level. The resulting exposure at Group level is hedged by means of forward exchange contracts. Intra-HEINEKEN financing in foreign currencies is mainly in British pounds, US dollars, Swiss franc and Polish zloty. In some cases HEINEKEN elects to treat intra-HEINEKEN financing with a permanent character as equity and does not hedge the foreign currency exposure.

The principal amounts of HEINEKEN’s British pound, Nigerian naira, Singapore dollar, Polish zloty and Mexican peso and Egyptian pound bank loans and bond issues are used to hedge local operations, which generate cash flows that have the same respective functional currencies. Corresponding interest on these borrowings is also denominated in currencies that match the cash flows generated by the underlying operations of HEINEKEN. This provides an economic hedge without derivatives being entered into.

In respect of other monetary assets and liabilities denominated in currencies other than the functional currencies of the Company and the various foreign operations, HEINEKEN ensures that its net exposure is kept to an acceptable level by buying or selling foreign currencies at spot rates when necessary to address short-term imbalances.

Heineken N.V. financial statements Notes to the consolidated financial statements continued

Exposure to foreign currency risk

HEINEKEN’s transactional exposure to the British pound, US dollar and euro was as follows based on notional amounts. The euro column relates to transactional exposure to the euro within subsidiaries which are reporting in other currencies.

 

      2011     2010 

In millions

  EUR GBP USD EUR GBP USD   EUR GBP 2013
USD
 EUR GBP 2012
USD
 

Financial Assets

              

Trade and other receivables

   14    1    12    11    —      6     15    —      37    12    —      10  

Cash and cash equivalents

   52    60    21    40    —      6     90    —      158    72    —      92  

Intragroup assets

   4    455    1,384    —      355    1,203     12    461    4,556    10    455    4,788  

Financial Liabilities

              

Interest bearing borrowings

   (50  (1,050  (3,082  (54  (746  (2,217   (12  (855  (6,183  (6  (858  (6,285

Non-interest-bearing liabilities

   —      —      (75  —      —      —       (13  —      (3  (1  —      (61

Trade and other payables

   (61  —     ��(34  (46  —      (2   (105  (1  (124  (74  —      (33

Intragroup liabilities

   (314  —      (502  (259  —      (490   (414  (3  (282  (298  —      (715

Gross balance sheet exposure

   (355  (534  (2,276  (308  (391  (1,494   (427  (398  (1,841  (285  (403  (2,204

Estimated forecast sales next year

   119    16    1,041    129    1    947     167    —      1,408    71    10    1,476  

Estimated forecast purchases next year

   (442  —      (723  (463  (1  (539   (1,559  (10  (1,533  (780  (1  (1,360

Gross exposure

   (678  (518  (1,958  (642  (391  (1,086   (1,819  (408  (1,966  (994  (394  (2,088

Net notional amount forward exchange contracts

   (851  535    1,161    (915  396    1,448     (373  397    1,533    (507  483    1,216  

Net exposure

   (1,529  17    (797  (1,557  5    362     (2,192  (11  (433  (1,501  89    (872

Sensitivity analysis

              

Equity

   15    —      14    (5  —      38     9    —      15    11    7    36  

Profit or loss

   —      —      —      —      (1  —       (1  —      (6  —      (1  (3
  

 

  

 

  

 

  

 

  

 

  

 

   

 

  

 

  

 

  

 

  

 

  

 

 

Included in the US dollar amounts are intra-HEINEKEN cash flows. Within the net notional amount forward exchange contracts, the cross-currency interest rate swaps of HEINEKENHeineken UK formsform the largest component.

Sensitivity analysis

A 10 per cent strengthening of the euro against the British pound and US dollar or, in case of the euro, a strengthening of the euro against all other currencies as at 31 December would have impacted the value of financial assets and liabilities recorded on Balance sheet and would have therefore increased (decreased) equity and profit by the amounts shown above. This analysis assumes that all other variables, in particular interest rates, remain constant. The analysis is performed on the same basis as for 2010.2012.

A 10 per cent weakening of the euro against the British pound and US dollar or, in case of the euro, a weakening of the euro against all other currencies as at 31 December would have had the equal but opposite effect on the basis that all other variables remain constant.

Interest rate risk

In managing interest rate risk, HEINEKEN aims to reduce the impact of short-term fluctuations on earnings. Over the longer term, however, permanent changes in interest rates would have an impact on profit.

HEINEKEN opts for a mix of fixed and variable interest rates in its financing operations, combined with the use of interest rate instruments. Currently HEINEKEN’s interest rate position is more weighted towards fixed rather than floating. Interest rate instruments that can be used are interest rate swaps, forward rate agreements, caps and floors.

Swap maturity follows the maturity of the related loans and borrowings andwhich have swap rates for the fixed leg ranging from 3.6 to 7.3 per cent (2012: from 1.0 to 8.1 per cent (2010: from 2.0 to 8.8 per cent).

Heineken N.V. financial statements Notes to the consolidated financial statements continued

Interest rate risk – Profile

At the reporting date the interest rate profile of HEINEKEN’SHEINEKEN’s interest-bearing financial instruments was as follows:

 

In millions of EUR

  2011 2010   2013 2012 

Fixed rate instruments

      

Financial assets

   95    84     96    97  

Financial liabilities

   (5,253  (5,275   (11,017  (11,133

Interest rate swaps floating to fixed

   (1,051  (456

Net interest rate swaps

   471    (9
   (6,209  (5,647   (10,450  (11,045
  

 

  

 

   

 

  

 

 

Variable rate instruments

      

Financial assets

   431    633     1,488    1,430  

Financial liabilities

   (3,177  (2,786   (1,153  (2,054

Interest rate swaps fixed to floating

   1,051    456  

Net interest rate swaps

   (471  9  
   (1,695  (1,697   (136  (615
  

 

  

 

   

 

  

 

 

Fair value sensitivity analysis for fixed rate instruments

During 2011, HEINEKEN opted to apply fair valueapplies hedge accounting on certain fixed rate financial liabilities. The fair value movements on these liabilities and hedge accounting instruments are recognised in profit or loss. The change in fair value on these instrumentsliabilities was EUR(30)EUR58 million negative in 2011 (2010: EUR(67) million)2013 (2012: EUR30 million negative), which was offset by the change in fair value of the hedge accounting instruments, which was EUR39EUR46 million (2010: EUR70(2012: EUR18 million).

A change of 100 basis points in interest rates at the reporting date would have increased (decreased) equity and profit or loss by the amounts shown below (after tax).

 

In millions of EUR

  100 bp increase Profit or loss
100 bp decrease
 100 bp increase Equity
100 bp decrease
   100 bp increase Profit or loss
100 bp  decrease
 100 bp increase Equity
100 bp decrease
 

31 December 2011

     

31 December 2013

     

Instruments designated at fair value

   29    (29  29    (29   5    (5  5    (5

Interest rate swaps

   (20  21    (2  2     (4  4    (3  3  

Fair value sensitivity (net)

   9    (8  27    (27   1    (1  2    (2
  

 

  

 

  

 

  

 

   

 

  

 

  

 

  

 

 

31 December 2010

     

31 December 2012

     

Instruments designated at fair value

   39    (40  40    (40   11    (11  20    (20

Interest rate swaps

   (25  27    (4  5     (6  6    (9  9  

Fair value sensitivity (net)

   14    (13  36    (35   5    (5  11    (11
  

 

  

 

  

 

  

 

   

 

  

 

  

 

  

 

 

As part of the acquisition of Scottish & Newcastle in 2008, HEINEKEN took over a specific portfolio of euro floating-to-fixed interest rate swaps of which currently EUR690EUR300 million is still outstanding. Although interest rate risk is hedged economically, it is not possible to apply hedge accounting on this portfolio. A movement in interest rates will therefore lead to a fair value movement in the profit or loss under the other net financing income/(expenses). Any related non-cash income or expenses in our profit or loss are expected to reverse over time.

Heineken N.V. financial statements Notes to the consolidated financial statements continued

Cash flow sensitivity analysis for variable rate instruments

A change of 100 basis points in interest rates constantly applied during the reporting period would have increased (decreased) equity and profit or loss by the amounts shown below (after tax). This analysis assumes that all other variables, in particular foreign currency rates remain constant and excludes any possible change in fair value of derivatives at period-end because of a change in interest rates. The analysis is performed on the same basis as for 2010.2012.

 

In millions of EUR

  100 bp increase Profit or loss
100 bp decrease
 100 bp increase Equity
100 bp Decrease
   100 bp increase Profit or loss
100 bp  decrease
 100 bp increase Equity
100 bp  decrease
 

31 December 2011

     

31 December 2013

     

Variable rate instruments

   (20  20    (20  20     3    (3  3    (3

Net interest rate swaps fixed to floating

   8    (8  8    (8

Net interest rate swaps

   (4  4    (4  4  

Cash flow sensitivity (net)

   (12  12    (12  12     (1  1    (1  1  
  

 

  

 

  

 

  

 

   

 

  

 

  

 

  

 

 

31 December 2010

     

31 December 2012

     

Variable rate instruments

   (16  16    (16  16     (4  4    (4  4  

Net interest rate swaps fixed to floating

   3    (3  3    (3

Net interest rate swaps

   —      —      —      —    

Cash flow sensitivity (net)

   (13  13    (13  13     (4  4    (4  4  
  

 

  

 

  

 

  

 

   

 

  

 

  

 

  

 

 

Commodity price risk

Commodity price risk is the risk that changes in commodity prices will affect HEINEKEN’SHEINEKEN’s income. The objective of commodity price risk management is to manage and control commodity risk exposures within acceptable parameters, whilst optimising the return on risk. The main commodity exposure relates to the purchase of cans, glass bottles, malt and utilities. Commodity price risk is in principle addressed by negotiating fixed prices in supplier contracts with various contract durations. So far, commodity hedging with financial counterparties by the Company is limited to the incidental sale of surplus CO2 emission rights, and to aluminium hedging and to a limited extent gas hedging, which isare done in accordance with risk policies. HEINEKEN does not enter into commodity contracts other than to meet HEINEKEN’SHEINEKEN’s expected usage and sale requirements. As at 31 December 2011,2013, the market value of aluminiumcommodity swaps was EUR(22)EUR26 million (2010: EUR12 million)negative (2012: EUR22 million negative).

Cash flow hedges

The following table indicates the periods in which the cash flows associated with derivatives that are cash flow hedges, are expected to occur.

 

In millions of EUR

  Carrying
amount
 Expected
cash flows
 Less than
1 year
 1-2 years 2-5 years 2011
More than
5 years
    Carrying
amount
 Expected cash
flows
 Less than
1 year
 1-2 years 2-5 years 2013
More than
5 years
 

Interest rate swaps:

               

Assets

   170    1,904    120    107    726    951      63    1,607    79    561    967    —    

Liabilities

   (48  (1,786  (136  (108  (658  (884    (45  (1,543  (79  (509  (955  —    

Forward exchange contracts:

               

Assets

   15    1,078    871    207    —      —        39    643    530    113    —      —    

Liabilities

   (49  (1,111  (896  (215  —      —        (4  (607  (496  (111  —      —    

Commodity derivatives:

               

Assets

   11    11    11    —      —      —        —      —      —      —      —      —    

Liabilities

   (36  (36  (32  (4  —      —        (26  (26  (24  (2  —      —    
   63    60    (62  (13  68    67      27    74    10    52    12    —    
  

 

  

 

  

 

  

 

  

 

  

 

    

 

  

 

  

 

  

 

  

 

  

 

 

The periods in which the cash flows associated with forward exchange contracts that are cash flow hedges are expected to impact profit or loss is on average two months earlier than the occurrence of the cash flows as in the above table.

Heineken N.V. financial statements Notes to the consolidated financial statements continued

In millions of EUR

  Carrying
amount
 Expected cash
flows
 Less than
1 year
 1-2 years 2-5 years 2010
More than
5 years
   Carrying
amount
 Expected cash
flows
 Less than
1 year
 1-2 years 2-5 years 2012
More than
5 years
 

Interest rate swaps:

              

Assets

   89    1,902    95    90    715    1,002     96    1,752    85    82    696    889  

Liabilities

   (105  (1,921  (158  (118  (690  (955   (26  (1,632  (89  (79  (617  (847

Forward exchange contracts:

              

Assets

   10    1,093    805    288    —      —       28    1,296    1,150    146    —      —    

Liabilities

   (18  (1,117  (833  (284  —      —       (16  (1,288  (1,145  (143  —      —    

Commodity derivatives:

              

Assets

   26    27    8    18    1    —       1    1    1    —      —      —    

Liabilities

   (33  (33  (15  (15  (3  —       (23  (23  (22  (1  —      —    
   (31  (49  (98  (21  23    47     60    106    (20  5    79    42  
  

 

  

 

  

 

  

 

  

 

  

 

   

 

  

 

  

 

  

 

  

 

  

 

 

Fair value hedges/net investment hedges

The following table indicates the periods in which the cash flows associated with derivatives that are fair value hedges or net investment hedges are expected to occur.

 

In millions of EUR

  Carrying
amount
  Expected cash
flows
  Less than
1 year
  1-2 years  2-5 years  2011
More than
5 years
 

Interest rate swaps:

       

Assets

   27    967    171    49    747    —    

Liabilities

   (136  (1,059  (180  (22  (857  —    

Forward exchange contracts:

       

Assets

   —      177    177    —      —      —    

Liabilities

   (12  (187  (187  —      —      —    
   (121  (102  (19  27    (110  —    
  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

 

In millions of EUR

  Carrying
amount
  Expected cash
flows
  Less than
1 year
  1-2 years  2-5 years  2010
More than
5 years
 

Interest rate swaps:

       

Assets

   32    1,009    64    176    769    —    

Liabilities

   (139  (1,077  (26  (179  (872  —    

Forward exchange contracts:

       

Assets

   1    317    317    —      —      —    

Liabilities

   —      (309  (309  —      —      —    
   (106  (60  46    (3  (103  —    
  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

 

Heineken N.V. financial statements Notes to the consolidated financial statements continued

In millions of EUR

  Carrying
amount
  Expected cash
flows
  Less than
1 year
  1-2 years  2-5 years   2013
More than
5 years
 

Interest rate swaps:

        

Assets

   —      547    325    222    —       —    

Liabilities

   (104  (642  (408  (234  —       —    

Forward exchange contracts:

        

Assets

   —      —      —      —      —       —    

Liabilities

   —      —      —      —      —       —    
   (104  (95  (83  (12  —       —    
  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

   

 

 

 

 

In millions of EUR

  Carrying
amount
  Expected cash
flows
  Less than
1 year
  1-2 years  2-5 years  2012
More than
5 years
 

Interest rate swaps:

       

Assets

   19    780    48    492    240    —    

Liabilities

   (77  (849  (6  (609  (234  —    

Forward exchange contracts:

       

Assets

   —      181    181    —      —      —    

Liabilities

   (2  (183  (183  —      —      —    
   (60  (71  40    (117  6    —    
  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

 

Capital management

There were no major changes in HEINEKEN’s approach to capital management during the year. The Executive Board’s policy is to maintain a strong capital base so as to maintain investor, creditor and market confidence and to sustain future development of business and acquisitions. Capital is herein defined as equity attributable to equity holders of the Company (total equity minus non-controlling interests).

HEINEKEN is not subject to externally imposed capital requirements other than the legal reserves explained in note 22. Shares are purchased to meet the requirements underof the Long-Term Incentive Planshare-based payment awards as further explained in note 29.

Fair values

The fair values of financial assets and liabilities that differ from the carrying amounts shown in the statement of financial position are as follows:

 

In millions of EUR

  Carrying amount
2011
 Fair value
2011
 Carrying amount
2010
 Fair value
2010
   Carrying amount
2013
 Fair value
2013
 Carrying amount
2012
 Fair value
2012
 

Bank loans

   (3,986  (4,017  (3,665  (3,734   (711  (711  (2,002  (2,002

Unsecured bond issues

   (2,493  (2,727  (2,482  (2,739   (8,987  (8,951  (8,806  (9,126

Finance lease liabilities

   (39  (39  (95  (95   (9  (9  (38  (38

Other interest-bearing liabilities

   (2,009  (2,039  (1,927  (2,260   (1,742  (1,742  (1,840  (1,840
  

 

  

 

  

 

  

 

   

 

  

 

  

 

  

 

 

Basis for determining fair values

The significant methods and assumptions used in estimating the fair values of financial instruments reflected in the table above are discussed in note 4.

Fair value hierarchy

IFRS 7 requires disclosure ofThe tables below present the financial instruments accounted for at fair value measurements by level of the following fair value measurement hierarchy:

 

Quoted prices (unadjusted) in active markets for identical assets or liabilities (level 1)

 

Inputs other than quoted prices included within level 1 that are observable for the asset or liability, either directly (that is, as prices) or indirectly (that is, derived from prices) (level 2)

 

Inputs for the asset or liability that are not based on observable market data (unobservable inputs) (level 3).

 

31 December 2010

  Level 1   Level 2   Level 3 

31 December 2013

  Level 1   Level 2 Level 3 

Available-for-sale investments

   81     —       183     134     68    45  

Non-current derivative assets

   —       142     —       —       67    —    

Current derivative assets

   —       37     —       —       45��   —    

Investments held for trading

   14     —       —       11     —      —    
   95     179     183     145     180    45  
  

 

   

 

   

 

   

 

   

 

  

 

 

Non-current derivative liabilities

   —       177     —       —       (47  —    

Current derivative liabilities

   —       164     —       —       (149  —    
   —       341     —       —       (196  —    
  

 

   

 

   

 

   

 

   

 

  

 

 

Heineken N.V. financial statements Notes to the consolidated financial statements continued

31 December 2012

  Level 1   Level 2   Level 3 

Available-for-sale investments

   131     62     134  

Non-current derivative assets

   —       116     —    

Current derivative assets

   —       37     —    

Investments held for trading

   11     —       —    
   142     215     134  
  

 

 

   

 

 

   

 

 

 

Non-current derivative liabilities

   —       111     —    

Current derivative liabilities

   —       53     —    
   —       164     —    
  

 

 

   

 

 

   

 

 

 

There were no transfers between level 1 and level 2 of the fair value hierarchy during the period ended 31 December 2013.

Level 2

HEINEKEN determines level 2 fair values for over-the-counter securities based on broker quotes. The fair values of simple over-the-counter derivative financial instruments are determined by using valuation techniques. These valuation techniques maximise the use of observable market data where available.

The fair value of derivatives is calculated as the present value of the estimated future cash flows based on observable interest yield curves, basis spread and foreign exchange rates. These calculations are tested for reasonableness by comparing the outcome of the internal valuation with the valuation received from the counterparty. Fair values reflect the credit risk of the instrument and include adjustments to take into account the credit risk of HEINEKEN and counterparty when appropriate.

Level 3

Details of the determination of level 3 fair value measurements as at 31 December are set out below

 

31 December 2010

  Level 1   Level 2   Level 3 

Available-for-sale investments

   70     —       120  

Non-current derivative assets

   —       135     —    

Current derivative assets

   —       10     —    

Investments held for trading

   17     —       —    
   87     145     120  
  

 

 

   

 

 

   

 

 

 

Non-current derivative liabilities

   —       291     —    

Current derivative liabilities

   —       66     —    
   —       357     —    
  

 

 

   

 

 

   

 

 

 

In millions of EUR

      2011   2010 

Available-for-sale investments based on Level 3

      

Balance as at 1 January

     120     162  

Fair value adjustments recognised in other comprehensive income

     61     (8

Disposals

     —       (26

Transfers

     2     (8

Balance as at 31 December

     183     120  

In millions of EUR

  2013  2012 

Available-for-sale investments based on level 3

   

Balance as at 1 January

   134    183  

Fair value adjustments recognised in other comprehensive income

   8    1  

Disposals

   (1  (50

Transfers

   (96  —    

Balance as at 31 December

   45    134  
  

 

 

  

 

 

 

The fair values for the level 3 available for sale investments are based on the financial performance of the investments and the market multiples of comparable equity securities.

33. Off-balance sheet commitments

 

In millions of EUR

  Total
2011
   Less than 1
year
   1-5 years   More than
5 years
   Total 2010   Total
2013
   Less than 1
year
   1-5 years   More than
5 years
   Total 2012 

Lease & operational lease commitments

   503     124     258     121     433     701     191     330     180     618  

Property, plant & equipment ordered

   50     45     2     3     49     160     124     36     —       136  

Raw materials purchase contracts

   3,843     1,413     2,134     296     4,503     4,526     1,731     2,119     676     3,806  

Other off-balance sheet obligations

   2,589     509     1,277     803     1,943     2,279     569     1,307     403     2,139  

Off-balance sheet obligations

   6,985     2,091     3,671     1,223     6,928     7,666     2,615     3,792     1,259     6,699  
  

 

   

 

   

 

   

 

   

 

   

 

   

 

   

 

   

 

   

 

 

Undrawn committed bank facilities

   1,274     233     1,041     —       2,188     2,397     49     2,348     —       1,832  
  

 

   

 

   

 

   

 

   

 

   

 

   

 

   

 

   

 

   

 

 

HEINEKEN leases buildings, cars and equipment in the ordinary course of business.

Raw material contracts include long-term purchase contracts with suppliers in which prices are fixed or will be agreed based upon predefined price formulas. These contracts mainly relate to malt, bottles and cans.

During the year ended 31 December 20112013 EUR282 million (2012: EUR265 million, 2011: EUR241 million (2010: EUR224 million) was recognised as an expense in profit or loss in respect of operating leases and rent.

Other off-balance sheet obligations mainly include distribution, rental, service and sponsorship contracts.

Committed bank facilities are credit facilities on which a commitment fee is paid as compensation for the bank’s requirement to reserve capital. For the details of these committed bank facilities see note 25. The bank is legally obliged to provide the facility under the terms and conditions of the agreement.

34. Contingencies

Netherlands

HEINEKEN is involved in an antitrust case initiated by the European Commission for particular violations of the European Union competition law. By decision of 18 April 2007 the European Commission concluded that HEINEKEN and other brewers operating in the Netherlands, restricted competition in the Dutch market during the period 1996 – 1999. This decision follows an investigation by the European Commission that commenced in March 2000. HEINEKEN fully cooperated with the authorities in this investigation. As a result of its decision, the European Commission imposed a fine on HEINEKEN of EUR219 million in April 2007.

On 4 July 2007 HEINEKEN filed an appeal with the European Court of First Instance against the decision of the European Commission as HEINEKEN disagrees with the findings of the European Commission. Pending appeal, HEINEKEN was obliged to pay the fine to the European Commission. This fine was paid in 2007 and was treated as an expense in the 2007 Annual Report.

In its judgment of 16 June 2011 the European Court of First Instance largely upheld the decision of the European Commission. However, the original fine was reduced by EUR21 million. On 26 August 2011 HEINEKEN appealed with the European Court of Justice against the judgment of the European Court of First Instance. A final decision is expected in 2013.

Heineken N.V. financial statements Notes to the consolidated financial statements continued

Brazil

As part of the acquisition of the beer operations of FEMSA in 2010, HEINEKEN also inherited existing legal proceedings with labour unions, tax authorities and other parties of its, now wholly-owned, subsidiarysubsidiaries Cervejarias Kaiser (HEINEKEN Brazil)Brasil and Cervejarias Kaiser Nordeste (jointly, Heineken Brasil). The proceedings have arisen in the ordinary course of business and are common to the current economic and legal environment of Brazil. The proceedings have partly been provided for, see note 30. The contingent amount being claimed against HEINEKEN BrazilHeineken Brasil resulting from such proceedings as at 31 December 20112013 is EUR848EUR564 million. Such contingencies were classified by legal counsel as less than probable but more than remote of being settled against HEINEKEN Brazil.Heineken Brasil. However, HEINEKEN believes that the ultimate resolution of such legal proceedings will not have a material adverse effect on its consolidated financial position or result of operations. HEINEKEN does not expect any significant liability to arise from these contingencies. A significant part of the aforementioned contingencies (EUR364(EUR308 million) areis tax related and qualifyqualifies for indemnification by FEMSA, see note 17.

As is customary in Brazil, HEINEKEN BrazilHeineken Brasil has been requested by the tax authorities to collateralise tax contingencies currently in litigation amounting to EUR280EUR296 million by either pledging fixed assets or entering into available lines of credit which cover such contingencies.

Guarantees

 

In millions of EUR

  Total 2011   Less than 1
year
   1-5 years   More than
5 years
   Total 2010   Total 2013   Less than 1
year
   1-5 years   More than
5 years
   Total 2012 

Guarantees to banks for loans (to third parties)

   339     208     91     40     384     280     191     72     17     300  

Other guarantees

   372     128     7     237     271     423     122     258     43     358  

Guarantees

   711     336     98     277     655     703     313     330     60     658  
  

 

   

 

   

 

   

 

   

 

   

 

   

 

   

 

   

 

   

 

 

Guarantees to banks for loans relate to loans to customers, which are given byto external parties in the ordinary course of business of HEINEKEN. HEINEKEN provides guarantees to the banks to cover the risk related to these loans.

35. Related parties

Identification of related parties

HEINEKEN has a related party relationship with its associates and joint ventures (refer to note 16), HEINEKENHeineken Holding N.V., HEINEKENHeineken pension funds (refer to note 28), Fomento Económico Mexicano, S.A.B. de C.V. (FEMSA), employees (refer to note 25) and with its key management personnel (Executive Board and the Supervisory Board). For our shareholder structure reference is made to the section ‘Shareholder Information’.

Key management remuneration

 

In millions of EUR

  2011   2010**   2013   2012   2011 

Executive Board

   7.5     6.4     10.0     6.8     7.5  

Supervisory Board

   0.9     0.5     0.9     0.9     0.9  

Total

   8.4     6.9     10.9     7.7     8.4  
  

 

   

 

   

 

   

 

   

 

 

Executive Board

The remuneration of the members of the Executive Board comprises of a fixed component and a variable component. The variable component is made up of a Short-Term Variable pay and a Long-Term Variable award. The Short-Term Variable pay is based on financial and operational measures and on individual leadership targetsmeasures as set by the Supervisory Board. It will be subject to the approval of the General Meeting of Shareholders to be held on 19 April 2012. It is partly paid out in shares that are blocked overfor a period of five calendar years. After the 5five calendar years HEINEKEN will match the blocked shares 1:1 which we refer to as the matching share entitlement. For the Long-Term Variable award see note 29. The separate remuneration report is stated on page 60.

As at 31 December 2011,2013, J.F.M.L. van Boxmeer held 25,36997,829 Company shares and D.R. Hooft Graafland 14,818 (2010:49,962. (2012: J.F.M.L. van Boxmeer 9,24448,641 and D.R. Hooft Graafland 6,54425,109 shares). D.R. Hooft Graafland held 3,052 shares of HEINEKENHeineken Holding N.V. as at 31 December 2011 (2010:2013 (2012: 3,052 shares).

Heineken N.V. financial statements Notes to the consolidated financial statements continued

   2013 

In thousands of EUR

  J.F.M.L. van
Boxmeer
   D.R. Hooft
Graafland
   Total 

Fixed Salary

   1,150     650     1,800  

Short-Term Variable Pay

   1,127     455     1,582  

Matching Share Entitlement1

   564     228     792  

Long-Term Variable award2

   475     227     702  

APB Bonus and Retention

   3,039     1,300     4,339  

Pension Plan

   470     277     747  

Total3

   6,825     3,137     9,962  
  

 

 

   

 

 

   

 

 

 

 

Executive Board
   2012 

In thousands of EUR

  J.F.M.L. van
Boxmeer
   D.R. Hooft
Graafland
   Total 

Fixed Salary

   1,050     650     1,700  

Short-Term Variable Pay

   1,361     602     1,963  

Matching Share Entitlement1

   681     301     982  

Long-Term Variable award2

   912     477     1,389  

APB Bonus and Retention

   —       —       —    

Pension Plan

   496     318     814  

Total3

   4,500     2,348     6,848  
  

 

 

   

 

 

   

 

 

 

  Fixed Salary   Short-Term
Variable Pay
   Matching Share
Entitlement**
   Long-Term
Variable award*
   Pension Plan   Total   2011 

In thousands of EUR

  2011   2010   2011   2010   2011   2010   2011   2010   2011   2010   2011   2010**   J.F.M.L. van
Boxmeer
   D.R. Hooft
Graafland
   Total 

J.F.M.L. van Boxmeer

   1,050     950     1,764     1,306     882     653     669     595     590     464     4,955     3,968  

D.R. Hooft Graafland

   650     650     780     670     390     335     355     326     399     404     2,574     2,385  

Fixed Salary

   1,050     650     1,700  

Short-Term Variable Pay

   1,764     780     2,544  

Matching Share Entitlement1

   882     390     1,272  

Long-Term Variable award2

   669     355     1,024  

APB Bonus and Retention

   —       —       —    

Pension Plan

   590     399     989  

Total

   1,700     1,600     2,544     1,976     1,272     988     1,024     921     989     868     7,529     6,353     4,955     2,574     7,529  
  

 

   

 

   

 

   

 

   

 

   

 

   

 

   

 

   

 

   

 

   

 

   

 

   

 

   

 

   

 

 

 

*1

The matching share entitlement for 2011 is based on 2011 performance. The matching share entitlement for 2012 is based on 2012 performance. The matching share entitlement for 2013 is based on 2013 performance. The granted matching shares vest immediately and as such EUR792 (in thousands) was recognised in the 2013 income statement (2012: EUR982 thousand, 2011: EUR1,272 thousand).

2

The remuneration reported as part of LTV is based on IFRS accounting policies and does not reflect the value of vested performance shares.

**3Under agenda item 4c

The Dutch government has introduced an additional tax levy of 16 per cent over 2012 and 2013 taxable income above EUR150 thousand, as a liability for the Annual General Meeting of Shareholders held on 21 April 2011 it was proposedemployer. This tax levy related to amend the short-term incentiveremuneration over 2013 for the Executive Board. A matching share entitlement was introduced already per pay-out over 2010. In our 2011 financial statement this has been reflectedBoard is EUR1,529 (in thousands) and is not included in the 2010 remuneration as the matching entitlement relates to the 2010 performance.tables above (2012: EUR754 thousand).

The matching share entitlement for 2010 is based on 2010 performance and was granted upon adoptionTo recognise the excellent achievements of the remuneration policy by the Annual General Meeting of Shareholders. The matching share entitlement for 2011 is based on 2011 performance. The granted matching shares vest immediatelyCEO and as such EUR2.3 million was recognisedCFO in the 2011 income statement, consistingsuccessful acquisition of EUR1.0Asia Pacific Breweries Limited, the CEO and CFO were rewarded with an extraordinary share award to the value of their 2012 base salary plus short-term variable pay opportunity at target level, amounting to EUR2.52 million for 2010the CEO (45,893 shares gross) and EUR1.3 million for 2011.

No vesting occurred under the 2008 – 2010 LTVCFO (23,675 shares gross). The share awards were granted against the closing share price of 54.91 net of taxes (i.e. after deduction of withholding tax due on the full gross award). In accordance with best practice provision II.2.5 of the Executive Board.Dutch Corporate Governance Code, the awarded Heineken N.V. shares will remain blocked for a period of five years, also in case of resignation during that period. Clawback provisions apply to these awards.

To foster the intended re-appointment of the CEO and to ensure the CEO is retained for HEINEKEN for a number of years ahead, the Supervisory Board decided to grant a retention share award to the CEO. This retention share award was granted immediately after the close of the 2013 Annual General Meeting, to the value of EUR1.5 million (27,317 shares gross), against the closing share price of that day. After two years the share award will vest and will be converted into Heineken N.V. shares, provided the CEO is still in service at that time. After vesting, a three year holding restriction will apply to these shares also in case of resignation during that period, to align with shareholder interests.

This retention share award will be forfeited in case of dismissal by the Company for an urgent reason within the meaning of the law (‘dringende reden’), or in case of dismissal for cause (‘gegronde reden’) whereby the cause for dismissal concerns unsatisfactory functioning of the CEO. In addition, revision and clawback provisions apply to this award.

Supervisory Board

The individual members of the Supervisory Board received the following remuneration:

 

In thousands of EUR

  2011   2010   2013   2012   2011 

C.J.A. van Lede

   160     67  

J.A. Fernández Carbajal**

   85     35  

G.J. Wijers**

   133     52     —    

C.J.A. van Lede***

   51     160     160  

J.A. Fernández Carbajal

   85     85     85  

M. Das

   85     52     85     85     85  

M.R. de Carvalho

   135     53     135     135     135  

J.M. Hessels

   75     50  

J.M. Hessels*

   —       23     75  

J.M. de Jong

   80     53     80     80     80  

A.M. Fentener van Vlissingen

   80     50     83     80     80  

M.E. Minnick

   70     48     77     70     70  

V.C.O.B.J. Navarre

   75     48     72     75     75  

J.G. Astaburuaga Sanjinés**

   75     35  

I.C. MacLaurin*

   —       15  

J.G. Astaburuaga Sanjinés

   75     75     75  

H. Scheffers****

   51     —       —    

Total

   920     506     927     920     920  
  

 

   

 

   

 

   

 

   

 

 

 

*Stepped down as at 2219 April 2010.2012
**Appointed as at 3019 April 2010.2012, appointed as chairman at 25 April 2013

On the Annual General Meeting of Shareholders held on 21 April 2011 it was proposed, under agenda item 5, to increase the remuneration of our Supervisory Board. The fees initially established on 1 January 2006 were updated as per 1 January 2011 to reflect the increased size and global footprint of HEINEKEN and also to align to the market practice in Europe (excl. UK). In 2010 Mr. C.J.A. van Lede and Mr. M.R. de Carvalho both received EUR45 thousand from HEINEKEN Holding N.V. for attending meetings of the board of Directors of HEINEKEN Holding N.V. in their position of member of the Preparatory Committee. As of 2011 this fee is included in the fees as stated above and paid by HEINEKEN N.V.

***Stepped down as at 25 April 2013
****Appointed as at 25 April 2013

M.R. de Carvalho held 8100,008 shares of HEINEKENHeineken N.V. as at 31 December 2011 (2010:2013 (2012: 8 shares).shares ). As at 31 December 20112013 and 2010,2012, the Supervisory Board members did not hold any of the Company’s bonds or option rights. C.J.A. van Lede held 2,656 and M.R. de Carvalho held 8100,008 ordinary shares of HEINEKENHeineken Holding N.V. as at 31 December 2011 (2010:2013 (2012: C.J.A. van Lede 2,656 and M.R. de Carvalho 8 ordinary shares).

Heineken N.V. financial statements Notes to the consolidated financial statements continued

Other related party transactions

 

  Transaction value   Balance outstanding
as at 31 December
   Transaction value   Balance outstanding
as at 31 December
 

In millions of EUR

  2011   2010   2011   2010   2013   2012   2011   2013   2012   2011 

Sale of products and services

        

Sale of products, services and royalties

            

To associates and joint ventures

   98     93     35     12     70     107     98     26     31     35  

To FEMSA

   572     298     77     78     699     649     572     129     114     77  
   670     391     112     90     769     756     670     155     145     112  
  

 

   

 

   

 

   

 

   

 

   

 

   

 

   

 

   

 

   

 

 

Raw materials, consumables and services

                    

Goods for resale – joint ventures

   2     —       —       —       —       —       2     —       —       —    

Other expenses – joint ventures

   —       —       —       1     —       —       —       —       —       —    

Other expenses FEMSA

   128     54     13     —       142     175     128     25     27     13  
   130     54     13     1     142     175     130     25     27     13  
  

 

   

 

   

 

   

 

   

 

   

 

   

 

   

 

   

 

   

 

 

HEINEKENHeineken Holding N.V.

In 2011,2013, an amount of EUR586,942 (2010: EUR7.4 million)EUR757,719 (2012: EUR694,065, 2011: EUR586,942) was paid to HEINEKENHeineken Holding N.V. for management services for the HEINEKEN Group, the decrease in comparison to 2010 was caused by the acquisition of FEMSA and related services performed by HEINEKEN Holding N.V. in 2010.HEINEKEN.

This payment is based on an agreement of 1977 as amended in 2001, providing that HEINEKENHeineken N.V. reimburses HEINEKENHeineken Holding N.V. for its costs. Best practice provision III.6.4 of the Dutch Corporate Governance Code of 10 December 2008 has been observed in this regard.

FEMSA

As consideration for HEINEKEN’SHEINEKEN’s acquisition of the beer operations of Fomento EconomicoEconómico Mexicano, S.A.B. de C.V. (FEMSA). FEMSA, became a major shareholder of HEINEKENHeineken N.V. Therefore, several existing contracts between FEMSA and former FEMSA-owned companies acquired by HEINEKEN have become related-party contracts. The total revenue amount related to these related-party relationships amountsamounted to EUR572EUR672 million.

Heineken N.V. financial statements Notes to the consolidated financial statements continued

36. HEINEKEN entities

Control of HEINEKEN

The shares and options of the Company are traded on Euronext Amsterdam, where the Company is included in the main AEX index. HEINEKENHeineken Holding N.V. Amsterdam has an interest of 50.005 per cent in the issued capital of the Company. The financial statements of the Company are included in the consolidated financial statements of HEINEKENHeineken Holding N.V.

A declaration of joint and several liability pursuant to the provisions of Section 403, Part 9, Book 2, of the Dutch Civil Code has been issued with respect to legal entities established in the Netherlands marked with a • below.Netherlands. The list of the legal entities for which the declaration has been issued is disclosed in the Heineken N.V. stand-alone financial statements.

Pursuant to the provisions of Article 17 (1) of the Republic of Ireland Companies (Amendment) Act 1986, the Company issued irrevocable guarantees in respect of the financial year from 1 January 2013 up to and including 31 December 2013 in respect of the liabilities referred to in Article 5(c)(ii) of the Republic of Ireland Companies (Amendment) Act 1986 of the wholly owned subsidiary companies Heineken Ireland Limited, Heineken Ireland Sales Limited, West Cork Bottling Limited, Western Beverages Limited, Beamish & Crawford Limited and Nash Beverages Limited.

Significant subsidiaries

Set out below are HEINEKEN’s significant subsidiaries at 31 December 2013. The subsidiaries as listed below are held by the Company and the proportion of ownership interests held equals to the proportion of the voting rights held by HEINEKEN. The country of incorporation or registration is also their principal place of business.

       Ownership interest 
   Country of incorporation   2011  2010 

• HEINEKEN Nederlands Beheer B.V.

   The Netherlands     100  100

• HEINEKEN Brouwerijen B.V.

   The Netherlands     100  100

• HEINEKEN CEE Investments B.V.

   The Netherlands     100  100

• HEINEKEN Nederland B.V.

   The Netherlands     100  100

• HEINEKEN International B.V.

   The Netherlands     100  100

• HEINEKEN Supply Chain B.V.

   The Netherlands     100  100

• Amstel Brouwerij B.V.

   The Netherlands     100  100

• Amstel Internationaal B.V.

   The Netherlands     100  100

• Vrumona B.V.

   The Netherlands     100  100

• Invebra Holland B.V.

   The Netherlands     100  100

• B.V. Beleggingsmaatschappij Limba

   The Netherlands     100  100

• Brand Bierbrouwerij B.V.

   The Netherlands     100  100

• HEINEKEN CEE Holdings B.V.

   The Netherlands     100  100

• Brasinvest B.V.

   The Netherlands     100  100

• HEINEKEN Beer Systems B.V.

   The Netherlands     100  100

Central Europe Beverages B.V.

   The Netherlands     72  72

HEINEKEN France S.A.S.

   France     100  100

HEINEKEN UK Ltd.

   United Kingdom     100  100

Sociedade Central de Cervejas et Bebidas S.A.

   Portugal     98.7  98.7

Oy Hartwell Ab.

   Finland     100  100

HEINEKEN España S.A.

   Spain     98.7  98.7

HEINEKEN Italia S.p.A.

   Italy     100  100

Athenian Brewery S.A.

   Greece     98.8  98.8

Brau Union AG

   Austria     100  100

Brau Union Österreich AG

   Austria     100  100

Grupa Zywiec S.A.

   Poland     61.9  61.9

HEINEKEN Ireland Ltd.1

   Ireland     100  100

HEINEKEN Hungária Sorgyárak Zrt.

   Hungary     100  100

HEINEKEN Slovensko a.s.

   Slovakia     100  100

HEINEKEN Switzerland AG

   Switzerland     100  100

Heineken N.V. financial statements Notes to the consolidated financial statements continued
We disclose fewer entities than in previous years due to the change of the significance criteria used for the purpose of this disclosure. There were no significant changes to the HEINEKEN structure and ownership interests except those disclosed in Note 6.

 

Significant subsidiaries continued
       % of ownership 
   Country of incorporation   2013  2012 

Heineken International B.V.

   The Netherlands     100  100

Heineken Brouwerijen B.V.

   The Netherlands     100  100

Heineken Nederland B.V.

   The Netherlands     100  100

Cuauhtémoc Moctezuma Holding, S.A. de C.V.

   Mexico     100  100

Cervejarias Kaiser Brasil S.A.

   Brazil     100  100

Heineken France S.A.S.

   France     100  100

Nigerian Breweries Plc.

   Nigeria     54.1  54.1

Heineken USA Inc.

   United States     100  100

Heineken UK Ltd

   United Kingdom     100  100

Heineken España S.A.

   Spain     99.4  98.7

Heineken Italia S.p.A.

   Italy     100  100

Brau Union AG

   Austria     100  100

Brau Union Österreich AG

   Austria     100  100

Grupa Zywiec S.A.

   Poland     65.2  61.9

LLC Heineken Breweries

   Russia     100  100

Heineken Asia Pacific Pte Ltd

   Singapore     100  98.7
  

 

 

   

 

 

  

 

 

 

       Ownership interest 
   Country of incorporation   2011  2010 

Karlovacka Pivovara d.o.o.

   Croatia     100  100

Mouterij Albert N.V.

   Belgium     100  100

Ibecor S.A.

   Belgium     100  100

N.V. Brouwerijen Alken-Maes Brasseries S.A.

   Belgium     99.9  99.9

LLC HEINEKEN Breweries

   Russia     100  100

HEINEKEN USA Inc.

   United States     100  100
  

 

 

   

 

 

  

 

 

 

HEINEKEN Ceská republika a.s.

   Czech Republic     100  100

HEINEKEN Romania S.A.

   Romania     98.4  98.6

FCJSC HEINEKEN Breweries

   Belarus     100  100

OJSC, Rechitsapivo

   Belarus     96.2  95.4

Commonwealth Brewery Ltd.

   Bahamas     75  100

Windward & Leeward Brewery Ltd.

   St Lucia     72.7  72.7

Cervecerias Baru-Panama S.A.

   Panama     74.9  74.9

Nigerian Breweries Plc.

   Nigeria     54.1  54.1

Al Ahram Beverages Company S.A.E.

   Egypt     99.9  99.9

Brasserie Lorraine S.A.

   Martinique     100  100

Surinaamse Brouwerij N.V.

   Surinam     76.2  76.2

Cuauhtémoc Moctezuma Holding, S.A. de C.V.

   Mexico     100  100

Fabricas Monterrey, S.A. de C.V.

   Mexico     100  100

Silices de Veracruz, S.A. de C.V.

   Mexico     100  100

Cervejarias Kaiser Brazil S.A.

   Brazil     100  100

Consolidated Breweries Ltd.

   Nigeria     50.5  50.5

Brasserie Almaza S.A.L.

   Lebanon     67.0  67.0

Brasseries, Limonaderies et Malteries ‘Bralima’ S.A.R.L.

   D.R. Congo     95.0  95.0

Brasseries et Limonaderies du Rwanda ‘Bralirwa’ S.A.

   Rwanda     75.0  75.0

Brasseries et Limonaderies du Burundi ‘Brarudi’ S.A.

   Burundi     59.3  59.3

Brasseries de Bourbon S.A.

   Réunion     85.7  85.7

Sierra Leone Brewery Ltd.

   Sierra Leone     83.1  83.1

Tango s.a.r.l.

   Algeria     100  100

Société Nouvelle des Boissons Gazeuses S.A. (‘SNBG’)

   Tunisia     74.5  74.5

Société Nouvelle de Brasserie S.A. ‘Sonobra’

   Tunisia     49.9  49.9
  

 

 

   

 

 

  

 

 

 

1

In accordance with Article 17 of the Republic of Ireland Companies (Amendment) Act 1986, the Company issued an irrevocable guarantee for the year ended 31 December 2011 and 2010 regarding the liabilities of HEINEKEN Ireland Ltd., HEINEKEN Ireland Sales Ltd., West Cork Bottling Ltd., Western Beverages Ltd., Beamish and Crawford Ltd. and Nash Beverages Ltd as referred to in Article 5(l) of the Republic of Ireland Companies (Amendment) Act 1986.

Heineken N.V. financial statements Notes to the consolidated financial statements continued

37. Subsequent events

Acquisition of business in HaitiNew Financing

On 14 December 201130 January 2014, HEINEKEN announced its intention to increase its shareholding in Brasserie Nationale d’Haiti S.A. (Brana), the country’s leading brewer from 22.5issued 15.5 year Notes for an amount of EUR200 million with a coupon of 3.5 per cent to 95 per cent. The transaction closed on 17 January 2012 and has been funded from existing resources.under the EMTN programme.

Heineken N.V. financial statements Notes to the consolidated financial statements continued

Executive and Supervisory Board statement

The members of the Supervisory Board signed the financial statements in order to comply with their statutory obligation pursuant to Article 2:101 paragraph 2 Civil Code.

The members of the Executive Board signed the financial statements in order to comply with their statutory obligation pursuant to Article 2:101 paragraph 2 Civil Code and Article 5:25c paragraph 2 sub c Financial Markets Supervision Act.

 

Amsterdam, 1411 February 20122014 

Executive Board

 

Supervisory Board

 Van Boxmeer Van LedeWijers
 Hooft Graafland Fernández Carbajal
  Das
  de Carvalho
  HesselsDe Jong
  De JongFentener van Vlissingen
  Fentener van VlissingenMinnick
  MinnickNavarre
  NavarreAstaburuaga Sanjinés
  Astaburuaga SanjinésScheffers

 

F-144F-188