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TABLE OF CONTENTS
INDEX TO CONSOLIDATED FINANCIAL STATEMENTS

Table of Contents

As filed with the Securities and Exchange Commission on April 6,May 4, 2015

Registration No. 333-          333-203248


UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549



AMENDMENT NO. 1
TO
FORM S-1
REGISTRATION STATEMENT
UNDER
THE SECURITIES ACT OF 1933



PGA Holdings, Inc.
(Exact name of registrant as specified in its charter)

Delaware
(State or other jurisdiction of
incorporation or organization)
 73808742
(Primary Standard Industrial
Classification Code Number)
 20-0259496
(I.R.S. Employer
Identification No.)

401 Edgewater Place
Suite 500
Wakefield, Massachusetts 01880
(781) 295-5000

(Address, including zip code, and telephone number, including area code, of registrant's principal executive offices)



Patrick T. Ryan
Chief Executive Officer
PGA Holdings, Inc.
401 Edgewater Place
Suite 500
Wakefield, Massachusetts 01880
(781) 295-5000

(Name, address, including zip code, and telephone number, including area code, of agent for service)



Copies to:

Peter N. Handrinos
Nathan Ajiashvili
Latham & Watkins LLP
John Hancock Tower
200 Clarendon Street
Boston, Massachusetts 02116
(617) 948-6000

 

Devin J. Anderson
General Counsel and Corporate Secretary
PGA Holdings, Inc.
401 Edgewater Place
Suite 500
Wakefield, Massachusetts 01880
(781) 295-5000

 

Arthur D. Robinson
Patrick M. Baron
Simpson Thacher & Bartlett LLP
425 Lexington Avenue
New York, New York 10017
(212) 455-2000



Approximate date of commencement of proposed sale to the public:
As soon as practicable after this Registration Statement is declared effective.

          If any of the securities being registered on this form are to be offered on a delayed or continuous basis pursuant to Rule 415 under the Securities Act of 1933, check the following box.    o

          If this form is filed to register additional securities for an offering pursuant to Rule 462(b) under the Securities Act, check the following box and list the Securities Act registration statement number of the earlier effective registration statement for the same offering.    o

          If this form is a post-effective amendment filed pursuant to Rule 462(c) under the Securities Act, check the following box and list the Securities Act registration statement number of the earlier effective registration statement for the same offering.    o

          If this form is a post-effective amendment filed pursuant to Rule 462(d) under the Securities Act, check the following box and list the Securities Act registration statement number of the earlier effective registration statement for the same offering.    o

          Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of "large accelerated filer," "accelerated filer" and "smaller reporting company" in Rule 12b-2 of the Exchange Act.

Large accelerated filer o Accelerated filer o Non-accelerated filer ý
(Do not check if a
smaller reporting company)
 Smaller reporting company o



CALCULATION OF REGISTRATION FEE

    
 
Title of Each Class of Securities
To Be Registered

 Proposed Maximum
Aggregate Offering
Price(1) (2)

 Amount of
Registration Fee(3)

 

Common Stock, $0.01 par value per share

 $100,000,000 $11,620

 

(1)
Estimated solely for the purpose of calculating the amount of the registration fee pursuant to Rule 457(o) under the Securities Act of 1933, as amended.

(2)
Includes shares of common stock that may be issued upon exercise of an option to purchase additional shares granted to the underwriters.

(3)
Calculated pursuant to Rule 457(o) under the Securities Act of 1933, as amended based on an estimate of the proposed maximum aggregate offering price.



          The Registrant hereby amends this Registration Statement on such date or dates as may be necessary to delay its effective date until the Registrant shall file a further amendment which specifically states that this Registration Statement shall thereafter become effective in accordance with Section 8(a) of the Securities Act of 1933 or until the Registration Statement shall become effective on such date as the Commission, acting pursuant to said Section 8(a), may determine.

   


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The information in this preliminary prospectus is not complete and may be changed. We may not sell these securities until the registration statement filed with the Securities and Exchange Commission is effective. This prospectus is not an offer to sell these securities and it is not soliciting an offer to buy these securities in any jurisdiction where the offer or sale is not permitted.

Subject to Completion, dated April 6,May 4, 2015

PROSPECTUS


           Shares

LOGO

PGA Holdings, Inc.

Common Stock


This is the initial public offering of shares of common stock of PGA Holdings, Inc. We are offering                  shares of our common stock. No public market currently exists for our common stock.

We intend to applyhave applied to list our common stock on the New York Stock Exchange under the symbol "             ." Upon completion of this offering, we will be a "controlled company" as defined in the corporate governance rules of the New York Stock Exchange.

We anticipate that the initial public offering price will be between $           and $           per share.

As an "emerging growth company" as defined in the Jumpstart Our Business Startups Act, we are eligible for reduced public company reporting requirements. See "Prospectus Summary—Implications of Being an Emerging Growth Company."

Investing in our common stock involves risks. See "Risk Factors" beginning on page 18.

 
 Per Share Total

Price to the public

 $  $ 

Underwriting discounts and commissions(1)

 $  $ 

Proceeds, before expenses, to us

 $  $ 

(1)
See "Underwriting" for additional information regarding underwriting compensation.

We have granted the underwriters a 30-day option to purchase up to                  additional shares from us at the initial public offering price, less the underwriting discount.

Neither the Securities and Exchange Commission nor any other regulatory body has approved or disapproved of these securities or passed upon the accuracy or adequacy of this prospectus. Any representation to the contrary is a criminal offense.

The underwriters expect to deliver the shares on or about                           , 2015.


Barclays Goldman, Sachs & Co. William Blair




 

Wells Fargo Securities

 

 



Raymond JamesBairdBMO Capital MarketsAvondale Partners

   

Prospectus dated             , 2015


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PROSPECTUS SUMMARY

  1 

RISK FACTORS

  18 

SPECIAL NOTE REGARDING FORWARD-LOOKING STATEMENTS

  43 

USE OF PROCEEDS

  44 

DIVIDEND POLICY

  45 

CAPITALIZATION

  46 

DILUTION

  48 

SELECTED CONSOLIDATED FINANCIAL DATA

  50 

MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

  52 

BUSINESS

  7173 

MANAGEMENT

  8892 

EXECUTIVE AND DIRECTOR COMPENSATION

  9599 

CERTAIN RELATIONSHIPS AND RELATED PARTY TRANSACTIONS

  106110 

PRINCIPAL STOCKHOLDERS

  110114 

DESCRIPTION OF CERTAIN INDEBTEDNESS

  112116 

DESCRIPTION OF CAPITAL STOCK

  114118 

SHARES ELIGIBLE FOR FUTURE SALE

  119123 

MATERIAL U.S. FEDERAL INCOME TAX CONSEQUENCES TO NON-U.S. HOLDERS

  121125 

UNDERWRITING

  125129 

LEGAL MATTERS

  133138 

EXPERTS

  133138 

WHERE YOU CAN FIND MORE INFORMATION

  133138 

INDEX TO FINANCIAL STATEMENTS

  F-1 



        We have not, and the underwriters have not, authorized anyone to provide any information or to make any representations other than those contained in this prospectus or in any free writing prospectus prepared by or on behalf of us or to which we have referred you. We take no responsibility for, and can provide no assurance as to the reliability of, any other information that others may give you. This prospectus is an offer to sell only the shares offered hereby, but only under circumstances and in jurisdictions where it is lawful to do so. The information contained in this prospectus or in any applicable free writing prospectus is current only as of its date, regardless of its time of delivery or any sale of shares of our common stock. Our business, financial condition, results of operations and prospects may have changed since that date.

        We have not, and the underwriters have not, done anything that would permit this offering or the possession or distribution of this prospectus in any jurisdiction where action for that purpose is required, other than in the United States. Persons outside the United States who come into possession of this prospectus must inform themselves about, and observe any restrictions relating to, the offering of the shares of common stock and the possession or distribution of this prospectus outside the United States.


INDUSTRY AND OTHER DATA

        We obtained the industry, statistical and market data in this prospectus from our own internal estimates and research as well as from industry and general publications and research, surveys and studies conducted by third parties. Industry publications, studies and surveys generally state that they have been obtained from sources believed to be reliable, although they do not guarantee the accuracy or completeness of such information. While we believe that each of these studies and publications is

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reliable, we have not independently verified industry, statistical and market data from third-party sources. While we believe our internal company research is reliable and the market definitions are appropriate, neither such research nor these definitions have been verified by any independent source.


TRADEMARKS, SERVICE MARKS AND TRADE NAMES

        We own the trademarks, service marks and trade names that we use in connection with the operation of our business, including our corporate names, logos and domain names. This prospectus may also contain trademarks, service marks and trade names of other companies, which are the property of their respective owners. Solely for convenience, the trademarks, service marks and trade names referred to in this prospectus are listed without the TM, SM and ® symbols, but we will assert, to the fullest extent under applicable law, our applicable rights, if any, in these trademarks, service marks and trade names.

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PROSPECTUS SUMMARY

        The following summary highlights information appearing elsewhere in this prospectus. This summary does not contain all of the information you should consider before investing in our common stock. You should read this entire prospectus carefully. In particular, you should read the sections entitled "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations" and our consolidated financial statements and the notes relating to those statements included elsewhere in this prospectus. Some of the statements in this prospectus constitute forward-looking statements. See "Special Note Regarding Forward-Looking Statements."

        Except where the context otherwise requires or where otherwise indicated, the terms "Press Ganey," "we," "us," "our," "our company" and "our business" refer to PGA Holdings, Inc. together with its consolidated subsidiaries.

Company Overview

        Press Ganey is a leading provider of patient experience measurement, performance analytics and strategic advisory solutions for healthcare organizations across the continuum of care. Our mission is to help healthcare organizations reduce patient suffering and improve clinical quality, safety and the patient experience. We provide our clients with innovative, technology-based solutions that capture the perspectives of patients, physicians, nurses and other healthcare employees, which enable our clients to benchmark, analyze and improve the patient's care experience. We support clients in achieving the "Triple Aim" of improving the patient experience, managing their population's health and controlling costs through improved patient engagement and experience of care. We believe we offer a powerful value proposition to the healthcare industry, as we help drive transformational change through greater performance transparency, better care coordination and sustainable performance improvements.

        With nearly 30 years of experience, Press Ganey is recognized as a pioneer and thought leader in the approximately $3.7 billion U.S. market for patient experience measurement and performance improvement solutions. We believe clients value our solutions because of our scientific rigor in capturing and analyzing the patient experience, as well as our ability to interpret data and create actionable insights that positively impact the clinical, safety, operational and financial performance of healthcare organizations. We combine proprietary information with advanced analytics and a flexible software delivery interface to present targeted findings and predictive insights for improving patient care and outcomes. Our solutions identify key causes of variability in performance and correlate these to best practices observed across a wide population of providers. We utilize data on a secure, client-specific basis, as well as on an aggregated, de-identified basis, to enable our clients to understand their own performance with a high degree of specificity and to benchmark their performance against other providers and industry best practices. We believe our clients view us as a trusted partner that shares their commitment to reducing patient suffering through continuous, patient-centric performance improvement.

        Our clients are represented across the continuum of care and include hospitals, medical practices and other healthcare providers. As of January 1, 2015, we served more than 22,000 healthcare facilities, including 62% of acute care hospitals in the United States, 81% of acute care hospitals in the United States with more than 100 beds and 73% of medical practices in the United States with more than 50 physicians. We have strong and long-standing relationships with distinguished healthcare providers, including 89% of major teaching hospitals in the United States, and the average duration of our relationships with our hospital clients is approximately eight years. From 2012 to 2014, our average annual revenue retention rate was approximately 94%, which we believe is indicative of strong client satisfaction with our solutions and the nature of our long-term strategic client relationships. With our continued focus on innovation and thought leadership, we believe we have a significant opportunity to both expand our engagements within our existing client base and to increase the total number of healthcare organizations we serve.

 


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        Healthcare providers increasingly recognize that patient-centric strategies can improve their performance from a clinical, safety, operational, financial and branding perspective. Our clients often cite moving their organization to a "patient-centric culture" as a top priority. We believe that we are well-positioned to benefit from our clients' shift in strategic focus, which is a function of numerous trends in the healthcare industry.

        Our solutions focus on providing our clients with technology-based solutions to support the transition toward patient-centric care. Through our focus on the patient experience, we assist our clients in their effort to improve care coordination, adopt performance transparency, build and enhance their brand position and, ultimately, reduce patient suffering. In 2013, we introduced a method of technology-based data aggregation, which we refer to as Census-Based Surveying, to allow our clients to more efficiently capture the voice of every patient. This method expands on traditional data collection methods through electronic means and organizes the data within our proprietary platform. Offering convenience and flexibility to patients as well as a common data structure for analysis, this innovative approach has resulted in significantly greater data collection and more detailed, reliable insights, thereby accelerating related performance improvement cycles. In addition, more comprehensive data has enabled healthcare providers to increase transparency, offering relevant, statistically valid performance information online directly to consumers.

        Our history of delivering value to our clients underlies our strong financial performance. In 2014, we generated revenue of $281.6 million, Adjusted EBITDA of $102.6 million and net income of $15.6 million. We have demonstrated our ability to consistently invest in our business to expand our relationships and deliver innovative solutions, driven in part through targeted acquisitions and capital investments. For a reconciliation of Adjusted EBITDA to net income (loss), see "—Summary Consolidated Financial Data."

Industry Overview

        We believe the market for our solutions will increase due to projected growth in U.S. healthcare spending, a shift to value-based care and population health management, the rise of consumerism in healthcare and expanding government regulations.

Projected Growth in U.S. Healthcare Spending

        Healthcare spending represents a significant and growing portion of the U.S. gross domestic product, or GDP. According to National Health Expenditures data reported by the Centers for Medicare & Medicaid Services, or CMS, the United States spent $2.9 trillion on healthcare in 2013, accounting for nearly 18% of GDP. Healthcare spending growth is expected to continue to outpace the rest of the U.S. economy. According to CMS, the projected average annual growth of healthcare spending from 2013 through 2023 is 5.7%, which is greater than the expected average annual GDP growth over the same period. By 2023, overall U.S. healthcare spending is expected to reach $5.1 trillion. The majority of healthcare spending passes through hospitals and physician practices. Of the $2.9 trillion spent in 2013, $936.9 billion went to hospital care and $586.7 billion went to physicians and clinical services.

Shift to Value-Based Healthcare

        We believe the current fee-for-service healthcare model has contributed to the significant growth in U.S. healthcare spending. Under the current system, providers are reimbursed based on volume of services provided, and end-users are shielded from the cost of care through health insurance and government healthcare programs such as Medicaid and Medicare. In response, commercial and government payors, as well as healthcare providers, are shifting away from this inefficient model and towards value-based models of care delivery and reimbursement.

 


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        The transition away from the traditional fee-for-service payment model to a value-based care delivery model is occurring across the United States. In January 2015, the U.S. government outlined a plan to transition 50% of Medicare fee-for-service payment models to alternate payment models focused on quality and value by 2018. We believe that better understanding of the patients' needs and preferences, as well as a greater focus on treating patients like consumers, will be key to a successful transition for healthcare providers.

        Finally, with the emergence of new payment models, quality measures and readmission penalties, there is an increased need for both payors and providers to successfully manage the health of their patient populations by engaging patients more actively in prevention and care management than ever before. To achieve and sustain cost reduction and encourage proper utilization, providers will also need to engage patients in shared decision making. In order to design a more patient-centric system that encourages patient engagement, providers will need to develop new frameworks in which every patient is given a voice in their care. Sustainability of these new frameworks will require operational integration and advanced analytics that will drive targeted, day-to-day improvements.

Rise of Consumerism in Healthcare

        Today, consumers are being challenged to make better-informed healthcare decisions and healthier lifestyle choices as they increasingly bear more personal financial responsibility for their healthcare costs under increasingly restricted insurance provider networks and high-deductible health plans. We believe this shift in financial responsibility has made direct consumer spending the fastest-growing segment of healthcare costs in the United States.

        As consumers shoulder more financial responsibility for their care, they also gain the benefit of having more control over their healthcare purchasing decisions. In this context, the availability and reliability of cost and quality information has become increasingly important. Historically, objective data were difficult to find, or not available, and individuals would rely on incomplete information from sources such as family, friends, insurance networks and referrals from doctors to make healthcare decisions. Today, consumers can access and obtain standardized, detailed cost, quality, and outcome metrics associated with specific providers, procedures and medications. To retain existing patients and grow market share, providers will need to collect, display and improve these metrics. In addition, more comprehensive data have enabled healthcare providers to engage in reputation management through transparency, helping them control the online dialog with scientifically rigorous, performance data. The shift to a more informed and engaged consumer is resulting in new challenges and opportunities for healthcare organizations and is driving demand for patient experience measurement and performance improvement solutions, such as ours.

Expanding Government Regulations

        Numerous government regulations have been implemented over the past several years that have increased the relevance and importance of patient experience measurement and performance improvement solutions. The Patient Protection and Affordable Care Act, as amended by the Health Care and Education Reconciliation Act, or collectively, the Affordable Care Act, is and will continue to be a catalyst for significant transformation toward more patient-centric, value-driven care across the U.S. healthcare industry.

        The Affordable Care Act expanded healthcare coverage for the uninsured and also introduced a wide variety of reforms to the Medicare payment system that encourage a movement from fee-for-service to value-based, patient-centric care. With the passage of the Affordable Care Act, most healthcare providers are required, or will be required in the future, to participate in Consumer Assessment of Healthcare Providers and Systems, or CAHPS, programs. CAHPS programs were developed by CMS and produced the first nationally standardized instruments for collecting and reporting patients' perspectives of care to enable comparisons within care settings such as hospitals, home health, physician practices and dialysis providers.

 


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        Hospital participation in the hospital CAHPS, or HCAHPS, program has been mandatory for all hospitals subject to the Inpatient Prospective Payment System, or IPPS, since July 2007, and hospitals risk losing a percentage of their annual payment update, or APU, if they fail to report CAHPS data for any calendar quarter. Similar reporting mandates are in place for accountable care organizations (ACO CAHPS), medical groups (CG CAHPS) and home health (HH CAHPS), and are in the preliminary voluntary reporting phase for pediatrics (Child HCAHPS), emergency department (ED CAHPS), hospice (Hospice CAHPS), in-center hemodialysis (ICH CAHPS) and outpatient surgery (OS CAHPS).

        Beginning in 2013, under the Hospital Value-Based Purchasing program, Medicare began withholding 1% of Medicare payments to hospitals, a figure which will increase to 2% by 2017. This pool of withheld funding is then re-allocated to hospitals based on their performance relative to other hospitals on patient experience and clinical quality measures, among other metrics. Commercial payors are also implementing programs similar to regulatory value-based payment models.

        We believe these reforms represent a significant shift in the healthcare marketplace. Providers have an incentive to reduce the costs of care, focus on preventative medicine and better engage consumers.

Our Strengths

        Established position of industry leadership.    For nearly 30 years, we have partnered with healthcare organizations to improve the patient experience and drive better clinical, safety, operational and financial outcomes. As of January 1, 2015, we served more than 22,000 healthcare facilities across the continuum of care, representing 62% of acute care hospitals in the United States, 81% of acute care hospitals in the United States with more than 100 beds, 89% of major teaching hospitals in the United States and 73% of medical practices in the United States with more than 50 physicians. Through scientific and clinical rigor, we believe we have developed a reputation as an authority on patient-centric care, and we are recognized for our thought leadership and innovation. Our thought leadership efforts provide opportunities for an ongoing dialogue with healthcare providers at the executive level and with other key stakeholders in healthcare organizations.

        Comprehensive suite of integrated solutions that drives measurable value.    We offer a suite of solutions that integrates the experiences of patients, physicians, nurses and employees to pinpoint opportunities to reduce patient suffering, drive engagement and improve performance. We analyze data to identify actionable insights that promote care coordination and communication, and simultaneously improve care quality, safety and financial outcomes for our clients. Our solutions are complementary, providing additional clinical, safety, operational and financial value when used as a full suite. Our proprietary reporting methodologies enable clients to understand the full patient care experience with a high degree of specificity and to contextualize it across specialty or healthcare settings. We believe that dashboard views of our data sets, which are supported by business intelligence tools, present the information in an optimal way to assist our clients in understanding and applying the insights to effect positive change. Our advisors interpret findings, create actionable plans and evaluate progress with our clients' executives and managers to continually assess improvement goals and opportunities. A team of our professional consultants facilitates change through discrete engagements that assess current care delivery processes and design and help implement improvement plans.

        Detailed, actionable insights through advanced analytics.    The foundation of our offering is an information asset and technology platform that offers timely and secure information to our clients in an easily accessible format that is focused on driving targeted action plans to continuously improve the quality of care. Our solutions identify key causes of variability in performance and correlate these to best practices observed across a wide population of providers. We utilize data on a secure, client-specific basis, as well as on an aggregated, de-identified basis, to enable our clients to understand their own performance with a high degree of specificity and to benchmark their performance against other providers and industry best practices. We invest significant resources in data scientists, who identify common variables in the process of care and outcomes for our clients, and deliver these insights

 


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through an intuitive, decision-oriented framework designed to promote action and improvement. We believe our advanced analytics enable our clients to better understand their patient experience data and address current and potential future deficiencies in care.

        Large, continuously expanding information asset.    We believe our patient experience database is one of the largest and most comprehensive of its kind. With nearly 30 years in the industry and approximately 19 million patient experiences captured in 2014, we believe that our database and the insights derived through our advanced analytics, which we collectively refer to as our information asset, is difficult to replicate and offers a competitive advantage. Our continued investments in technology-based solutions, such as our Census-Based Surveying, provide our clients with the ability to significantly increase their insight into the experiences of patients, physicians, nurses and employees. We utilize multiple forms of data collection, including electronic, mail and phone, in order to expand our information asset. In 2014, we distributed over 105 million surveys, including 33 million electronically and 72 million by mail. We believe our extensive information asset deepens our understanding of the patient experience and engagement movement and enhances the statistical significance, benchmarking opportunities and value of our insights.

        Highly recurring revenue model with inherent scalability and operating leverage.    We believe we have an attractive business model due to the recurring nature of our revenue, scalability of our solutions and operating leverage. Our average annual revenue retention rate from 2012 to 2014 was approximately 94% and our average client revenue retention rate from 2012 to 2014 was approximately 97%, which we believe reflects strong client satisfaction with our solutions. Our information asset and technology platform can be utilized to support new products, and our business model has operating leverage with greater profitability on incremental revenue. Historically, we have invested a portion of our free cash flow in our product suite, which has enabled us to maintain a competitive advantage while continuing to deliver greater value.

        Experienced management team with a track record of performance.    Our senior management team has extensive experience in the healthcare industry and a deep understanding of the patient experience and performance improvement market. In addition, our senior management team has a proven track record of successful strategic acquisitions. In the past five years, we have successfully acquired and integrated eight businesses to support our growth, further enhancing our comprehensive suite of solutions and expanding our market leadership position. With our talented management team, we believe we are well-positioned for long-term growth.

Our Business Strategy

        In order to maintain and grow our leading industry position, we are pursuing the following business strategies to reduce suffering and improve care coordination:

        Empower healthcare providers to improve the patient experience.    We are a mission-driven organization that focuses on reducing suffering and improving the experiences of patients. We partner with our clients, including hospitals, medical practices and other healthcare providers across the continuum of care, to deliver insights that are tailored to each client's specific needs. We plan to continue our relationships with healthcare providers that share our mission of reducing patient suffering and improving the patient experience. Through our thought leadership initiatives, we aim to advance the industry conversation and offer exclusive previews of our insights and access to resources for our clients. Through our conferences, symposia and roundtable events, we plan to continue to create a forum for our clients to explore solutions to the industry's challenges and to share best practices.

        Drive value through thought leadership and product innovation.    We help our clients anticipate and respond to industry trends, such as increased consumerism, the demand for performance transparency and the shift to value-based payment models. Our thought leadership helps us identify commercial

 


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opportunities for new products that allow clients to improve care coordination and clinical, safety, operational and financial performance. We intend to continue to invest in technology and human capital in order to increase the quality, accuracy and timeliness of our offerings. In 2013 and 2014, the introduction of Census-Based Surveying and the insights provided by this advanced method of technology-based data aggregation enabled us to introduce several new products and market concepts that are being prepared for market introduction in 2015 and 2016. These concepts include:

        Expand our existing client relationships.    We believe we have a significant opportunity to expand our relationships with our existing clients by continuing to demonstrate the value of our suite of solutions in delivering improved clinical, safety, operational and financial outcomes. While we hold a 62% market share in the United States in the acute care hospital setting as of January 1, 2015, only 44% of our existing hospital clients utilized more than one of our solutions, which we believe represents a significant growth opportunity. We will continue to focus on building strategic relationships with our clients' senior executives as well as direct program managers, which we believe is a key strategy in maintaining and improving our high client and revenue retention rates. With a focus on technology-based innovation, we will seek to expand our solutions and to increase both the sophistication of our analytics and the ease of use for our clients. Through these initiatives, we plan to offer intuitive, actionable strategies to our clients to help increase their clinical, safety, operational and financial performance. We intend to increase engagement with existing clients facing expanded CAHPS regulatory requirements and to enhance our clients' understanding of the complete patient experience.

        Attract new clients and expand our patient experience database to maximize insight.    We intend to add new client relationships, thereby enhancing the depth and accuracy of our information asset and expanding our insights across the continuum of healthcare providers. With the benefit of what we believe is a strong value proposition and related brand equity, we intend to increase our client base through targeted expansion strategies focusing on hospitals, medical practices and other healthcare providers. We also plan to expand into market segments that are in the process of implementing CAHPS programs. In 2013 and 2014, we focused on expanding our market share of medical practices with more than 50 physicians. We intend to replicate this growth strategy in additional segments of healthcare organizations where we believe we can make a targeted, positive impact.

        Support advanced strategic transformation with professional services.    We offer a variety of professional services to assist and enable clients to maximize their transition to a patient-centric care model. Our data scientists support clients with targeted analytics and provide interpretation of the patient experience data, and our advisors assist in the development of detailed action plans that align with our clients' long-term strategies. Through our consulting team, we assist clients with the design and implementation of advanced patient-centric care strategies. We offer learning solutions that enable our clients to manage human capital development and to train their professionals for maximum improvement in clinical outcomes, safety and efficiency.

        Expand our capabilities through strategic acquisitions and partnerships.    We have a strong track record of identifying, acquiring and integrating high-quality technology and service providers that

 


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complement and enhance the value of our existing offerings. We target companies that provide a natural extension of our solutions and are culturally aligned with our mission. We will seek to acquire businesses that strengthen our capabilities, particularly where specific insights can be translated into our analytics platform to provide a more scalable solution and where technologies increase the flexibility of our data set or the ease of use for our clients. Over the past five years, we have successfully acquired and integrated eight companies, which we believe has significantly increased our value proposition to our collective client base. We may also seek strategic partnerships that allow us to pursue new opportunities with greater flexibility and lower capital at risk while also providing us with access to new technologies, services and solutions.

Risk Factors

        An investment in our common stock involves a high degree of risk. Any of the factors set forth under "Risk Factors" may limit our ability to successfully execute our business strategy or materially adversely affect our business, financial condition or results of operations. You should carefully consider all of the information set forth in this prospectus and, in particular, should evaluate the specific factors set forth under "Risk Factors" in deciding whether to invest in our common stock. Among these important risks are the following:

Implications of Being an Emerging Growth Company

        As a company with less than $1.0 billion in revenue during our last fiscal year, we qualify as an "emerging growth company" as defined in the Jumpstart Our Business Startups Act, or JOBS Act, enacted in April 2012. An "emerging growth company" may take advantage of reduced disclosure, reporting and governance requirements that are otherwise applicable to public companies. These provisions include:

 


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        We have elected to take advantage of certain of the reduced disclosure obligations in this prospectus and may elect to take advantage of those or other reduced disclosure and reporting requirements in future filings. In particular, we have not included all of the executive compensation related information that would be required if we were not an emerging growth company. As a result, the information that we provide to our stockholders may be different than you might receive from other public reporting companies in which you hold equity interests.

        In addition, the JOBS Act provides that an emerging growth company can take advantage of an extended transition period for complying with new or revised accounting standards. We have irrevocably elected not to avail ourselves of this exemption and, therefore, we will be subject to the same new or revised accounting standards as other public companies that are not emerging growth companies.

        We will remain an "emerging growth company" until the earliest of:

        Accordingly, we could remain an "emerging growth company" until as late as December 31, 2020.

Distribution

        Prior to the closing of this offering, our parent company, PG Holdco, LLC, or PG Holdco, will be liquidated and its sole asset, the shares of our common stock it holds, will be distributed to its equity holders based on their relative rights under its limited liability company agreement. The equity holders of PG Holdco will receive the number of shares of our common stock in the liquidation of PG Holdco that they would have held had they held our common stock directly immediately before the distribution, with no issuance of additional shares by us. Each holder of vested units of PG Holdco will receive unrestricted shares of our common stock in the distribution. Each holder of unvested units of PG Holdco that are subject to time-vesting conditions will receive unvested restricted shares of our common stock in the distribution. For additional information regarding the treatment of outstanding units in PG Holdco in connection with the distribution and this offering, see "Executive and Director Compensation—Effect of the Distribution and this Offering."

        We refer to these transactions collectively as the "Distribution." Unless otherwise indicated, all information in this prospectus assumes the completion of the Distribution prior to the closing of this offering and a public offering price of $            per share, which is the midpoint of the price range set forth on the cover page of this prospectus. The Distribution will not affect our operations, which we

 


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will continue to conduct through our operating subsidiaries. The primary purpose of the Distribution is to remove an unnecessary layer of our organizational structure prior to the closing of this offering.

Corporate Structure

        The following chart summarizes our corporate structure, after giving effect to the Distribution and the closing of this offering.offering, assuming an initial public offering price of $        per share, which is the midpoint of the price range set forth on the cover page of this prospectus. This chart is provided for illustrative purposes only.

GRAPHIC


(1)
Comprised of affiliates of Vestar. See "Principal Stockholders."

Equity Sponsor

        Founded in 1988, Vestar Capital Partners ("Vestar") is a leading U.S. middle market private equity firm specializing in management buyouts and growth capital investments. Vestar invests and collaborates with incumbent management teams and private owners in a creative, flexible and entrepreneurial way to build long-term enterprise value. Since the firm's founding, Vestar funds have completed more than 70 investments in companies with a total value of more than $40 billion. Vestar has experience investing across a wide variety of industries, including healthcare, consumer, diversified industries, financial services, information services and digital media.

        Vestar currently manages funds with approximately $5 billion of assets and has offices in New York, Denver and Boston. Vestar's investment in Press Ganey was funded by Vestar Capital Partners V, L.P. and its affiliates.

Our Corporate Information

        We are a Delaware corporation. Our business was originally formed in 1985. We were acquired in 2008 by affiliates of Vestar. Our principal executive office is located at 401 Edgewater Place, Suite 500, Wakefield, Massachusetts 01880, and our telephone number is (781) 295-5000. The address of our main website iswww.pressganey.com. You should not consider any information on, or that can be accessed through, our website as part of this prospectus.

 


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THE OFFERING

Issuer PGA Holdings, Inc.

Common stock offered by us

 

            shares.

Option to purchase additional shares

 

We have granted the underwriters a 30-day option to purchase up to            additional shares of common stock from us at the initial public offering price, less the underwriting discount.

Common stock to be outstanding after this offering

 

            shares (            shares if the underwriters elect to exercise their option to purchase additional shares from us in full).

Use of proceeds

 

We estimate that the net proceeds from this offering will be $            million, assuming an initial public offering price of $            per share, which is the midpoint of the price range set forth on the cover page of this prospectus, and after deducting the estimated underwriting discounts and commissions and estimated offering expenses payable by us.

 

 

We intend to use the net proceeds from this offering (i) to repay $            million in aggregate principal amount of borrowings outstanding under our Term Loan Facility (as defined herein), (ii) to pay a one-time transaction advisory fee of $            million to Vestar and (iii) for general corporate purposes. See "Use of Proceeds" for more information.

Principal stockholders

 

Upon completion of this offering, entities affiliated with Vestar will beneficially own a controlling interest in us. We currently intend to avail ourselves of the controlled company exemption under the corporate governance standards of the New York Stock Exchange.

Dividend policy

 

We currently intend to retain all available funds and any future earnings to fund the development and growth of our business. Therefore, we do not anticipate paying any cash dividends in the foreseeable future. Additionally, our ability to pay dividends on our common stock will be limited by restrictions on the ability of our subsidiaries and us to pay dividends or make distributions under the terms of our current and any future agreements governing our indebtedness. Any future determination to pay dividends will be at the discretion of our Board of Directors and we may reduce or discontinue entirely the payment of any dividends at any time. Our Board of Directors may take into account general and economic conditions, our financial condition and results of operations, our available cash and current and anticipated cash needs, capital requirements, contractual, legal and tax restrictions, and such other factors as our Board of Directors may deem relevant. See "Dividend Policy."

New York Stock exchangeExchange symbol

 

We intend to applyhave applied to list our common stock on the New York Stock Exchange under the symbol "                ."

 


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Risk factorsDirected share program At our request, the underwriters have reserved for sale, at the initial public offering price, up to            shares of the common stock offered by this prospectus for sale to persons associated with the Company. If these persons purchase these reserved shares, this will reduce the number of shares available for sale to the public. Any reserved shares that are not so purchased will be offered by the underwriters to the public on the same terms as the other shares offered by this prospectus.

Risk factors


See "Risk Factors" beginning on page 18 and the other information included in this prospectus for a discussion of factors you should consider carefully before deciding to invest in our common stock.



        The number of shares of our common stock to be outstanding after this offering is based on                 shares outstanding as of                        , 2015, which includes                  shares of unvested restricted stock that will be outstanding after giving effect to the Distribution. The number of shares of our common stock to be outstanding after this offering excludes                     shares of our common stock reserved for future issuance under our 2015 Plan (as defined herein), including shares of common stock reserved for issuance as restricted stock that we intend to grant on the date of this prospectus to certain directors and employees, including the named executive officers, as described in "Executive Compensation—2014 Director Compensation Table" and "Executive Compensation—2014 Summary Compensation Table—Equity Compensation," with an expected aggregate value of $        (or an aggregate of            shares of restricted stock, based on an assumed initial public offering price of $        per share, which is the midpoint of the price range set forth on the cover page of this prospectus). For additional information regarding the treatment of outstanding units in PG Holdco in connection with this offering and the Distribution, see "Executive and Director Compensation—Effect of the Distribution and this Offering."

        Unless otherwise indicated, this prospectus reflects and assumes the following:

 


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SUMMARY CONSOLIDATED FINANCIAL DATA

        The following tables set forth our summary consolidated financial data as of and for the dates indicated. The summary consolidated statement of operations and cash flows data for the years ended December 31, 2014, 2013 and 2012 and the consolidated balance sheet data as of December 31, 2014 and 2013 have been derived from our audited consolidated financial statements, which are included elsewhere in this prospectus. The summary consolidated statement of operations and cash flows data for the three months ended March 31, 2015 and 2014 and the consolidated balance sheet data as of March 31, 2015 have been derived from our unaudited condensed consolidated financial statements, which are included elsewhere in this prospectus. The unaudited condensed consolidated financial statements, in management's opinion, have been prepared on the same basis as the audited consolidated financial statements and related notes included elsewhere in this prospectus, and include all adjustments, consisting only of normal recurring adjustments, that management considers necessary for a fair presentation of the financial information as of and for the periods presented. Interim financial results are not necessarily indicative of results that may be expected for the full fiscal year or any future reporting period.

        Our historical results are not necessarily indicative of future results. The following summary consolidated financial data are qualified in their entirety by reference to, and should be read in conjunction with, our consolidated financial statements and the accompanying notes, included elsewhere in this prospectus, and the information under "Use of Proceeds," "Capitalization," "Selected Consolidated Financial Data," and "Management's Discussion and Analysis of Financial Condition and Results of Operations."

 


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 Year Ended December 31,  Three Months Ended March 31, Year Ended December 31, 

 2014 2013 2012  2015 2014 2014 2013 2012 

 (in thousands, except share and per
share data)

  (in thousands, except share and per share data)
 

Statement of Operations Data:

                  

Revenue

 $281,612 $260,420 $231,351  $74,891 $65,404 $281,612 $260,420 $231,351 

Cost of revenue

 121,807 113,675 101,155  31,427 27,760 121,807 113,675 101,155 

General and administrative

 70,432 71,926 70,679  18,301 16,597 70,432 71,926 70,679 

Depreciation and amortization

 35,102 32,468 27,202  9,859 8,568 35,102 32,468 27,202 

Impairment charges

  2,579      2,579  

Loss on disposal of property and equipment

 1,719 274  

Loss (gain) on disposal of property and equipment

 (46) 606 1,719 274  

Total operating expenses

 229,060 220,922 199,036  59,541 53,531 229,060 220,922 199,036 

Income from operations

 52,552 39,498 32,315  15,350 11,873 52,552 39,498 32,315 

Other income (expense):

                  

Interest expense, net

 (19,832) (24,644) (32,157) (4,579) (5,464) (19,832) (24,644) (32,157)

Extinguishment of debt

 (2,894) (7,922) (7,185)   (2,894) (7,922) (7,185)

Management fee of related party

 (1,047) (907) (968) (286) (230) (1,047) (907) (968)

Total other expense, net

 (23,773) (33,473) (40,310) (4,865) (5,694) (23,773) (33,473) (40,310)

Income (loss) before income taxes

 28,779 6,025 (7,995) 10,485 6,179 28,779 6,025 (7,995)

Income tax expense (benefit)

 13,196 5,926 (604) 4,511 2,883 13,196 5,926 (604)

Net income (loss)

 $15,583 $99 $(7,391) $5,974 $3,296 $15,583 $99 $(7,391)

Per Share Data:

                  

Net income (loss) per common share:

                  

Basic and diluted

 $1,007.37 $6.40 $(477.79) $386.19 $213.07 $1,007.37 $6.40 $(477.79)

Weighted average of common shares outstanding:

                  

Basic and diluted

 15,469 15,469 15,469  15,469 15,469 15,469 15,469 15,469 

Pro Forma Per Share Data(1):

 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 

Pro forma net income per common share:

                  

Basic

 $       $    $      

Diluted

 $       $    $      

Pro forma weighted average common shares outstanding:

                  

Basic

                  

Diluted

                  

Statement of Cash Flows Data:

 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 

Net cash provided by operating activities

 $54,768 $53,911 $44,897  $11,399 $12,455 $54,768 $53,911 $44,897 

Net cash used in investing activities

 (47,591) (20,043) (43,085) (2,726) (1,686) (47,591) (20,043) (43,085)

Net cash provided by (used in) financing activities

 (32,850) (9,078) 1,362  (3,473) (13,854) (32,850) (9,078) 1,362 

Other Financial Data:

 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 

EBITDA(2)

 $83,713 $63,137 $51,364  $24,923 $20,211 $83,713 $63,137 $51,364 

Adjusted EBITDA(2)

 102,559 88,292 79,362  27,340 23,774 102,559 88,292 79,362 

 


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 As of December 31, 

 As of December 31,  As of
March 31, 2015
 

 2014 2013  2014 2013 

 (in thousands)
  (in thousands)
 

Balance Sheet Data:

            

Cash

 $6,962 $32,635  $12,162 $6,962 $32,635 

Working capital(3)

 (3,244) 21,223  7,694 (3,244) 21,223 

Total debt (including current portion)

 419,296 436,736  416,195 419,296 436,736 

Total assets

 898,567 890,513  910,143 898,567 890,513 

Total shareholder's equity

 280,644 266,207  286,221 280,644 266,207 

(1)
Pro forma per share data gives effect to (i) the issuance and sale of        shares of our common stock at the assumed initial public offering price of $      per share, which is the midpoint of the price range set forth on the cover page of this prospectus, (ii) the estimated adjustments to interest expense and amortization of debt issuance costs related to the partial repayment of our Term Loan Facility with the net proceeds from this offering, as described in "Use of Proceeds," (iii) the elimination of the annual management fee payable to Vestar as a result of the termination of the management agreement with Vestar upon the closing of this offering, (iv) the estimated adjustment to equity-based compensation expense related to the modification of the unvested Class A common units of PG Holdco from cliff-vesting awards to quarterly-vesting awards in anticipation of this offering, (v) the estimated adjustment to equity-based compensation expense due to the modification of the Class A and Class B common units of PG Holdco into unvested restricted shares of our common stock in connection with the Distribution, and (vi) the completion of the Distribution, as if each of these events occurred at January 1, 2014.the beginning of the periods presented. For additional information regarding the treatment of outstanding units in PG Holdco in connection with this offering and the Distribution, see "Executive and Director Compensation—Effect of the Distribution and this Offering."


Pro forma basic net earnings per share is computed using pro forma net income divided by the pro forma weighted-average number of common shares outstanding during the period. Pro forma diluted earnings per share is computed using the pro forma weighted-average number of common shares and the effect of potentially dilutive equity awards outstanding during the period. Potentially dilutive securities consist of unvested restricted shares of common stock.


Pro forma earnings per share data does not give effect to (i) non-recurring equity-based compensation expense of $             million to be recognized in connection with the modification and accelerated vesting of certain Class A and Class C common units of PG Holdco in connection with the Distribution and this offering, (ii) the payment of a one-time transaction advisory fee to Vestar in connection with this offering and (iii) the write-off of deferred financing fees, loss on original issue discount and lender fees in an aggregate amount of $             million as a result of the partial repayment of our Term Loan Facility with the net proceeds from this offering.

 


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        The following is a reconciliation of our historical net income to pro forma net income for the three months ended March 31, 2015 and for the year ended December 31, 2014:


 Three Months Ended
March 31, 2015
 Year Ended
December 31, 2014
 
 (in thousands)
 

Net income

 $15,583  $5,974 $15,583 

Pro Forma Adjustments:

   

Pro forma adjustments:

     

Decrease in interest expense(a)

        

Elimination of management fee of related party(b)

 1,047  286 1,047 

Increase in equity-based compensation(c)

        

Impact of pro forma adjustments on income tax expense(d)

        

Pro forma net income

 $   $  $  

Historical weighted-average common shares outstanding

        

Pro Forma Adjustments:

   

Pro forma adjustments:

     

Issuance of shares of our common stock in this offering

        

Pro forma weighted-average common shares outstanding:

        

Basic

        

Diluted(e)

        

Pro forma net income per common share:

        

Basic

 $   $  $  

Diluted(e)

 $   $  $  

(a)
Reflects the adjustment to interest expense and amortization of debt issuance costs resulting from the repayment of $             million of outstanding borrowings under our Term Loan Facility with the net proceeds of this offering.

(b)
Reflects the elimination of the annual management fee payable to Vestar as a result of the termination of the management agreement with Vestar upon the closing of this offering.

(c)
Reflects the incremental equity-based compensation expense related to the modification of the unvested Class A and Class B common units of PG Holdco in connection with this offering and the Distribution, assuming an initial public offering price of $            per share, which is the midpoint of the price range set forth on the cover page of this prospectus.

(d)
Reflects the income tax impact of the pro forma adjustments at our statutory tax rate.

(e)
Reflects dilution from                         shares of unvested restricted stock that will be distributed to unvested Class A and Class B common unitholders of PG Holdco in connection with the Distribution.

The pro forma information presented above is illustrative only and will change depending on the actual initial public offering price and other terms of our initial public offering determined at pricing.

(2)
We define "EBITDA" as net income (loss) before interest expense, net, income taxes and depreciation and amortization. We define "Adjusted EBITDA" as EBITDA further adjusted to add


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EBITDA and Adjusted EBITDA are not determined in accordance with GAAP and should not be considered in isolation or as an alternative to net income, income from operations, net cash provided by operating, investing or financing activities or other financial statement data presented as indicators of financial performance or liquidity, each as presented in accordance with GAAP. Neither EBITDA nor Adjusted EBITDA should be considered as a measure of discretionary cash available to us to invest in the growth of our business. While EBITDA and Adjusted EBITDA are frequently used as measures of operating performance and the ability to meet debt service requirements, they are not necessarily comparable to other similarly titled captions of other companies due to potential inconsistencies in the method of calculation.


Our presentation of EBITDA and Adjusted EBITDA should not be construed as an inference that our future results will be unaffected by unusual items.



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The following table provides a reconciliation from net income (loss) to EBITDA and Adjusted EBITDA:


 Year Ended December 31,  Three Months Ended March 31, Year Ended December 31, 

 2014 2013 2012  2015 2014 2014 2013 2012 

 (in thousands)
  (in thousands)
 

Net income (loss)

 $15,583 $99 $(7,391) $5,974 $3,296 $15,583 $99 $(7,391)

Interest expense

 19,832 24,644 32,157  4,579 5,464 19,832 24,644 32,157 

Income tax expense (benefit)

 13,196 5,926 (604) 4,511 2,883 13,196 5,926 (604)

Depreciation and amortization

 35,102 32,468 27,202  9,859 8,568 35,102 32,468 27,202 

EBITDA

 $83,713 $63,137 $51,364  $24,923 $20,211 $83,713 $63,137 $51,364 

Equity-based compensation(a)

 8,034 9,787 14,256  1,965 2,325 8,034 9,787 14,256 

Extinguishment of debt(b)

 2,894 7,922 7,185    2,894 7,922 7,185 

Non-cash impairment charges(c)

  2,579      2,579  

Management fee to related party(d)

 1,047 907 968  286 230 1,047 907 968 

Acquisition expenses(e)

 462 902 1,327  7 1 462 902 1,327 

Severance(f)

 1,084 625 2,797    1,084 625 2,797 

Loss on disposal of property and equipment

 1,719 274  

Loss (gain) on disposal of property and equipment

 (46) 606 1,719 274  

Other non-comparable items(g)

 3,606 2,159 1,465  205 401 3,606 2,159 1,465 

Adjusted EBITDA

 $102,559 $88,292 $79,362  $27,340 $23,774 $102,559 $88,292 $79,362 

(a)
Represents costs associated with equity awards granted to attract and retain employees.

(b)
Represents the write-off of unamortized deferred financing fees, loss on original issuance discount and lender fees in connection with debt refinancings. See "Management's Discussion and Analysis of Results of Operations and Financial Condition—Refinancings."


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(c)
Represents non-cash property and equipment and intangible impairment charges related to the discontinuation of certain clinical solutions in 2013.

(d)
Represents annual management fees paid to Vestar under the management agreement, which will be terminated upon the closing of this offering. See "Certain Relationships and Related Party Transactions—Management Agreement."

(e)
Represents transaction costs incurred in connection with completed and potential acquisitions. See "Management's Discussion and Analysis of Results of Operations and Financial Condition—Acquisitions."

(f)
Represents non-recurring expense associated with executive separation agreements and targeted employee headcount reductions.

(g)
Other non-comparable items include professional fees incurred in connection with strategic corporate planning and technology consulting projects and expenses related to client retention due to the discontinuation of certain clinical solutions and software applications. We believe these are expenses that are not comparable as they relate to individual projects and initiatives. As a result, we believe they should be excluded from Adjusted EBITDA in order to enable investors and other interested parties to more effectively assess our period-over-period and ongoing operating performance.
(3)
Calculated as current assets minus current liabilities.

 


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RISK FACTORS

        Investing in our common stock involves a high degree of risk. You should carefully consider the risks described below, as well as the other information in this prospectus, including our financial statements and the related notes and "Management's Discussion and Analysis of Results of Operations and Financial Condition," before deciding whether to invest in our common stock. The occurrence of any of the events or developments described below could harm our business, financial condition, results of operations and growth prospects. If any of these risks actually occurs, the market price of our common stock could decline, and you may lose all or part of your investment.

Risks Related to Our Business

Because our clients are concentrated in the healthcare industry, our revenue and operating results may be adversely affected by changes in regulations, a business downturn or consolidation in the healthcare industry.

        Substantially all of our revenue is derived from clients in the healthcare industry. As a result, our business, financial condition and results of operations are influenced by conditions affecting this industry, including changing political, economic, competitive and regulatory influences that may affect the procurement practices and operation of healthcare providers and payors. Third-party payors, including government healthcare programs and large private purchasers of healthcare services, are continuing to implement cost-containment measures and placing increasing cost pressure on providers. Healthcare providers may react to these cost pressures and other uncertainties by curtailing or deferring purchases, including purchases of our products and solutions. Moreover, there has been consolidation of companies and providers in the healthcare industry, a trend which we believe will continue to grow. Consolidation in this industry, including the potential acquisition of certain of our clients, could adversely affect aggregate client budgets for our products and solutions or could result in the termination of a client's relationship with us. When companies consolidate, overlapping services previously purchased separately are usually purchased only once by the combined company, leading to a loss of revenue by the service provider. Other services that were previously purchased by one of the companies may be curtailed or may be cancelled completely by the consolidated company. The impact of these developments on the healthcare industry is difficult to predict and could have an adverse effect on our revenue and a corresponding effect on our operating and net income.

        In addition, there have been and continue to be a number of legislative initiatives to contain healthcare costs. For example, in March 2010, the Affordable Care Act was signed into law. The Affordable Care Act makes extensive changes to the current system of healthcare insurance and benefits that includes changes in Medicare and Medicaid payment policies and other healthcare delivery reforms aimed at improving quality and decreasing costs, comparative effectiveness research, and independent payment advisory boards, among other provisions. While we believe our business has been impacted positively by certain of these changes, these provisions could negatively impact our clients and cause them to curtail or defer spending, which could result in a decreased demand for our products and solutions.

        Other legislative changes have also been proposed and adopted in the United States since the Affordable Care Act was enacted. On August 2, 2011, the Budget Control Act of 2011, among other things, created measures for spending reductions by the U.S. Congress. A Joint Select Committee on Deficit Reduction, tasked with recommending a targeted deficit reduction of at least $1.2 trillion for the years 2013 through 2021, was unable to reach required goals, thereby triggering the legislation's automatic reduction to several government programs. This includes aggregate reductions of Medicare payments to providers of 2% per fiscal year, which went into effect in April 2013 and will remain in effect through 2024 unless additional U.S. Congressional action is taken. On January 2, 2013, the American Taxpayer Relief Act of 2012, was signed into law, which, among other things, further reduced Medicare payments to several providers, including many of our clients.


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        There can be no assurances that healthcare reform will not adversely impact either our operating results or the manner in which we operate our business. We expect that additional state and federal healthcare reform measures will be adopted in the future, any of which could limit the amounts that federal and state governments will pay for healthcare products and services. Any further reductions in spending by the federal or state governments could result in additional economic pressure on our clients and lead to reduced demand for our products and solutions or create additional pricing pressure.

If our clients do not continue to purchase our products and solutions, or we are unable to attract new clients, our business and operating results could be materially and adversely affected.

        We generate substantially all of our revenue by selling our products and solutions to healthcare providers. Our operating results will depend, in part, on our ability to acquire new clients, to deliver a successful client experience and to maintain and grow our client relationships over time. If we are unsuccessful in marketing and selling our products and solutions or unable to deliver a positive client experience, our clients could terminate or fail to renew their agreements with us, which could have a material adverse effect on our business, financial condition and results of operations.

        Our ability to attract and retain clients, and to generate revenue from our products and solutions, depends on a number of factors, including:

        Sales and marketing activities represent a significant portion of our total operating expenses and account for a significant portion of the costs that we incur in acquiring new clients and retaining existing clients. We expect that sales and marketing expenses will continue to increase in absolute dollars as we seek to expand our client base. If we are unable to increase the total number of our clients or unable to allocate a significant part of our resources to sales and marketing activities, our revenue may not grow and our operating results could be materially and adversely affected.

        Our clients may not purchase our products and solutions or our clients may reduce their purchasing volumes if we do not demonstrate the value proposition for their investment, and we may not be able to replace existing clients with new clients. In addition, our clients may not renew their contracts with us on the same terms, or at all, because of dissatisfaction with our service. If our clients do not renew their contracts, or if we are unable to attract new clients, our business, financial position and results of operations could be materially and adversely affected.

The loss of several of our large clients or a significant reduction in business from such clients would adversely affect our operating results.

        Although no single client represented more than 2% of our total revenue in 2014 and our average annual revenue retention rate from 2012 to 2014 was approximately 94%, we may not be able to maintain our existing client base and our historical revenue retention rate in the future. As the healthcare industry continues to undergo consolidation, some of our existing clients may merge with one another or be acquired by other organizations. We cannot assure you that any such future consolidation will not cause us to lose our existing clients or result in reduced demand for our services. In the future, we may also become more dependent on one client or a group of clients and a loss of several of our large clients or a significant reduction in business from such clients, regardless of the reason, may have a negative effect on our business, financial position and results of operations. As a


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result, we cannot assure you that we will maintain our existing client base, maintain or increase the level of revenue or profits generated by our existing clients, or be able to attract new clients.

We may not maintain our current rate of revenue growth.

        We believe that our continued revenue growth will depend on, among other factors, our ability to:

        We may not be successful in our efforts to do any of the foregoing, and any failure to be successful in these matters could materially and adversely affect our revenue growth. You should not consider our past revenue growth, which was driven in part by our recent strategic acquisitions and capital investments, to be indicative of our future performance. If our growth rates were to decline significantly or become negative, it could adversely affect our financial condition and results of operations.

We may be unable to effectively execute our growth strategy which could have an adverse effect on our business and competitive position in the industry.

        Our business strategy includes increasing our market share and presence through sales to new and existing clients by enhancing engagement of our products and solutions, introducing new products and solutions and maintaining strong relationships with our existing clients. Some of the risks that we may encounter in executing our growth strategy include:

        If any of these risks are realized, our business, and our competitive position in the industry, could suffer.


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        We have recently experienced, and expect to continue to experience, significant growth, which has placed, and will continue to place, significant demands on our management and our operational and financial infrastructure. We expect that our growth strategy will require us to commit substantial financial, operational and technical resources, and we expect that our sales and marketing costs will continue to increase in the near term. As our operations grow in size, scope and complexity, we will need to scale our systems and infrastructure accordingly and may determine that we need to open additional offices and make other capital investments, which will require significant expenditures and put further pressure on our management resources. If we fail to maintain the necessary level of discipline and efficiency, or if we fail to allocate limited resources effectively within our organization as it grows, our business, financial condition and results of operations may suffer.

We may not be able to develop new products and solutions, or enhancements to our existing products and solutions, or be able to achieve widespread acceptance of new products or solutions.

        Our identification of new products, solutions and features that may be useful to our clients may not result in timely or commercially successful development of such products, solutions and features. In addition, the success of certain new products and solutions may be dependent on continued growth in our client base and we are not able to accurately predict the volume or speed with which existing and new clients will adopt such new products and solutions. Because the healthcare industry continues to change and evolve, we may be unable to accurately predict and develop new products, solutions and features to address the needs of our existing and potential clients. Our failure to release new products, solutions and/or enhancements that demonstrate to such clients that we are able to provide a meaningful value proposition for their business could result in loss of revenue, reduce our ability to meet our contractual obligations and be detrimental to our business and reputation.

        When we develop new products and solutions, we typically incur expenses and expend resources upfront to market, promote and sell the new offering. Therefore, these new products and solutions must achieve high levels of market acceptance in order to justify the amount of our investment in developing and bringing them to market. If our new products, solutions or features are not accepted or are not utilized by our existing or potential clients, we may not be able to recover the cost associated with the development of such products, solutions or features, which could have a material adverse effect on our financial and operating performance. Continued growth of our client base is dependent on our ability to provide relevant products and solutions in a timely and effective manner. The success of our business will depend on our ability to continue providing our products and solutions as well as enhancing our product offerings and solutions to effectively address the needs of healthcare providers across the continuum of care.

Technological developments could render our products and solutions obsolete or uncompetitive.

        The technologies supporting the industries we serve and our platforms for delivering our solutions to our clients are susceptible to rapid changes and in order to be competitive we must consistently develop cost effective technologies for secure and reliable data collection and analysis. We may not be able to develop new technologies, update our existing technologies or adapt to the changing technological landscape as necessary for our business, or we may not do so as quickly or cost effectively as our competition.

We may be unable to effectively identify, complete or integrate the operations of future acquisitions, joint ventures, collaborative arrangements or other growth investments.

        As part of our growth strategy, we have completed eight acquisitions over the last five years and we actively review possible acquisitions, joint ventures, collaborative arrangements or growth investments that complement or enhance our business. There can be no assurance that our growth strategy or investment plans will be successful or will produce a sufficient or any return on our


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investments. Further, we may not be able to identify, complete or integrate the operations of future acquisitions, joint ventures, collaborative arrangements or other growth investments. In addition, if we finance acquisitions, joint ventures, collaborative arrangements or other growth initiatives by issuing equity securities, our existing stockholders may be diluted, which could affect the market price of our common stock. As a result, if we fail to properly evaluate and execute acquisitions and investments, our business prospects may be seriously harmed. Some of the risks that we may encounter in implementing our acquisition, joint venture, collaborative arrangement or growth investment strategies include:

        Any of these risks could harm our business, financial position and operating results. In addition, for legal, technical or business reasons, we may not be able to successfully assimilate and integrate the business, technologies, solutions, personnel or operations of any company we acquire as quickly or fully as we would like. The integration of any acquired company may require, among other things, coordination of administrative, sales and marketing, accounting and finance functions, harmonization of legal and privacy policies and expansion of information and management systems on account of our new operations. Moreover, the anticipated benefits of any acquisition, investment or business relationship may not be realized or we may be exposed to unknown liabilities.

We cannot assure you that we will be able to manage our growth effectively, which could have a material adverse effect on our business, financial condition, results of operations and growth prospects.

        If we are successful in expanding our client base and growing our business, our existing operations may not be as scalable as we anticipate, and we may need to expend significant resources to enhance our information technology infrastructure, financial and accounting systems and controls, and also hire a significant number of qualified client support personnel, professional services personnel, software engineers, technical personnel, and management personnel in order to provide services to existing and new clients. As a result, our operating expenses may increase more than expected, which could adversely affect business, financial condition and results or operations. In addition, identifying and recruiting qualified personnel and training them requires significant time and expense and our business may be adversely affected if our efforts to expand and train qualified personnel do not generate a corresponding increase in revenues. If our existing operations are not as scalable as we anticipate or if we are unable to manage our growth effectively, the quality of our products and solutions and our reputation may suffer, which could adversely affect our business, financial condition, results of operations and growth prospects.

We operate in an increasingly competitive market, which could adversely affect our revenue and market share.

        Our future growth and success will depend on our ability to successfully compete with other companies that provide similar services in the same or related care settings, some of which may have financial, marketing, technical and other advantages. We also expect that competition will continue to increase as a result of consolidation in both the information technology and healthcare industries. If one or more of our competitors or potential competitors were to merge or partner with one another, it


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could adversely affect our ability to compete effectively and reduce our market share. In addition, the anticipated growth in healthcare spending, the shift to value-based payment models, the rise of consumerism and changes in government regulation may draw increasing attention to healthcare data and analytics, and new competitors, such as consultants, technology companies and start-ups may enter the market, and we may face increasing competition from these sources.

        The ability of our clients or other competitors to replicate our products and solutions could adversely affect the terms and conditions we are able to negotiate in our contracts. We are competing with other companies to be the first to deliver timely, scientific and prospective analytics that integrate operational, safety, financial and clinical data, and any company that introduces new products in any of these areas will be at a distinct competitive advantage. In addition, some of our products and solutions allow healthcare providers to outsource business processes that have been or could be performed internally. Therefore, we must ensure that our products and solutions are more efficient and economical than our client's internal operations.

        If for any reason we experience increased competition in our market, it could result in greater pricing pressure, an increase in our marketing expenditures or market share losses, which could adversely affect our business, financial condition and results of operations. There can be no assurance that we will continue to compete successfully against existing or new competitors.

If we fail to promote and maintain awareness of our brand in a cost-effective manner, our business might suffer.

        Promoting and maintaining awareness of our brand in a cost-effective manner is critical to continuing the widespread acceptance of Press Ganey as a thought leader in the industry and is an important element in attracting and retaining clients and qualified employees. The importance of brand recognition is likely to increase as competition in our market increases. Successful promotion of our brand will depend largely on the effectiveness of our marketing efforts and on our ability to provide reliable and useful products and solutions at competitive prices. Our efforts to build and maintain our brand nationally have involved and will continue to involve significant expense. Brand promotion activities may not yield increased revenue, and even if they do, any increased revenue may not offset the expenses we incur in promoting and maintaining our brand. In addition, third parties' use of trademarks or branding similar to ours could materially harm our business or result in litigation and other costs. If we fail to successfully promote and maintain our brand, or incur substantial expenses in an unsuccessful attempt to promote and maintain our brand, we may fail to attract enough new clients or retain our existing clients to the extent necessary to realize a sufficient return on our brand-building efforts, which could adversely affect our business and our ability to attract and retain qualified employees.

We may not be able to maintain our certification to conduct CMS mandated surveys, and this could adversely affect our business.

        A significant portion of our revenues from survey product offerings is attributable to providing survey services to assist clients in their compliance with regulations promulgated by CMS. As the largest CAHPS data submitter in the United States, we are currently designated by CMS as a certified vendor to offer CAHPS Hospital Surveys, CAHPS Home Health Care Surveys, CAHPS Surveys for Accountable Care Organizations, CAHPS In-Center Hemodialysis Surveys and CAHPS Hospice Surveys, including related data collection and submission services. If we are unable to maintain these certifications, or secure certifications for future CMS mandated surveys, we would not be able to administer these surveys on behalf of our clients. The failure to maintain our status as a certified vendor would adversely affect our business, financial condition and results of operations.


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We depend on our senior management, and we may be materially harmed if we lose any member of our senior management.

        We are dependent upon the services of our senior management team. The loss of service of any member of our senior management could materially harm our business. Although we have entered into employment agreements with certain members of our senior management, including our chief executive officer, Patrick T. Ryan, these agreements are terminable at will and, therefore, we may not be able to retain their services as expected. See "Executive and Director Compensation." Additionally, we do not maintain any "key-man" life insurance policies on the lives of our executives or any of our employees. This lack of insurance means that we may not have adequate compensation for the loss of the services of these individuals. Our future performance will depend, in part, on our ability to successfully integrate newly hired executive officers into our management team and our ability to develop an effective working relationship among senior management. The loss of key management personnel or our inability to attract and retain qualified management personnel could have a material, adverse effect our financial and operating performance. A decision by any of these individuals to leave our company, compete with us or reduce their involvement in our business, could have a material adverse effect on our business.

Our business will suffer if we fail to attract, retain and motivate highly-skilled employees.

        Our ability to successfully execute our business plan depends upon our ability to attract, retain and motivate highly-skilled employees. As we expand our business, we will need to hire additional personnel to support our information technology, product development and sales and marketing operations. We may not be able to attract or retain highly-skilled employees in the future due to the intense competition for qualified personnel within our industry. If we are not able to attract, retain and motivate necessary personnel to accomplish our business objectives, we may experience constraints that will significantly impede our development objectives and our ability to implement our business strategy. Failure to attract new personnel as needed and retain and motivate our current personnel could have a material adverse effect on our business.

Government regulation may subject us to liability or require us to change the way we do business.

        The laws and regulations that govern our business change rapidly. Evolving areas of law that are relevant to our business include privacy and security laws, encryption laws, content regulation, information security accountability regulation, sales and use tax laws and regulations and attempts to regulate activities on the Internet. In addition to being directly subject to certain requirements of the Health Insurance Portability and Accountability Act of 1996, as amended by the Health Information Technology for Economic and Clinical Health Act of 2009, or HITECH, implementing regulations promulgated by the U.S. Department of Health and Human Services, or "HHS," including what are referred to as the "Privacy Rule" and the "Security Rule" (collectively, "HIPAA"), we are required through contracts with our clients to protect the privacy and security of certain personnel and health related information. The rapidly evolving and uncertain regulatory environment could require us to change how we do business or incur additional costs. Changes in these laws may limit our data access, use and disclosure and may require increased expenditures by us or may dictate that we not offer certain types of products or solutions. Failure to comply with applicable laws and regulations could subject us to civil and criminal penalties, subject us to contractual penalties, including termination of our client agreements, damage our reputation and have a detrimental impact on our business. The occurrence of any of the foregoing could impact our ability to provide the same level of service and solutions to our clients, force us to modify our product offerings and solutions or increase our costs, which could materially and adversely affect our business financial condition and results of operations.


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If we fail to comply with current or future laws or regulations governing the collection, dissemination, use and confidentiality of personally identifiable information, including patient health information, our business could suffer.

        The privacy and security of personally identifiable information, also known as personal data, collected, stored, maintained, received or transmitted electronically is a major issue in our industry. While we strive to comply with all applicable privacy and security laws and regulations, as well as our own posted privacy policies and industry best practices, such laws, regulations and related legal standards for privacy and security continue to evolve and any failure or perceived failure to comply with applicable laws, regulations and standards may result in threatened or actual proceedings, actions and public statements against us by government entities, private parties, consumer advocacy groups or others, or could cause us to lose clients, which could have a material adverse effect on our business, financial condition and results of operations.

        Recently, there has been an increase in public awareness of privacy issues in the wake of revelations about data security breaches suffered by well-known companies and institutions and the activities of various government agencies and lawsuits filed in response to these breaches. Concerns about our practices with regard to the collection, use, disclosure or security of personally identifiable information or other privacy-related matters, even if unfounded and even if we are in compliance with applicable laws, could damage our reputation and harm our business. In addition, we may incur significant costs in monitoring and complying with the multitude of evolving laws and regulations relating to privacy and security, the scope of which is changing and subject to differing interpretations. We cannot provide assurances with regard to how governmental regulation and other legal obligations related to privacy and security will be interpreted, enforced or applied to our operations.

        Patients enter personal data about themselves or their family members when completing our surveys, which may reveal health-related information or other personal information. Numerous federal, state and foreign laws and regulations govern collection, dissemination, use and confidentiality of personally identifiable health information, including:

        HIPAA, as amended by HITECH, establishes a set of national privacy and security standards for the protection of individually identifiable health information, including what is known as protected health information, by health plans, healthcare clearinghouses and healthcare providers, or "covered entities," and their "business associates," which are persons or entities that perform certain services for, or on behalf of, a covered entity that involve the use or disclosure of protected health information. We are subject to HIPAA as a business associate of covered entities. In addition to imposing privacy and security requirements, HIPAA also creates obligations for us to report any unauthorized use or disclosure of protected health information, known as a "breach," to our covered entity clients. The 2013 final HITECH rule, known as the Omnibus Final Rule, promulgated by HHS modified the breach reporting standard in a manner that made more data security incidents qualify as reportable breaches. Violations of HIPAA may result in criminal and civil penalties, including fines, and could damage our reputation and harm our business. For example, recent HIPAA breaches have resulted in HHS collecting between $35,000 and $4.3 million per breach in either voluntary payments, known as resolution amounts, or mandatory fines, known as civil money penalties. HITECH increased civil penalty amounts for violations of HIPAA, resulting in resolution amounts trending upward in recent years and possible maximum civil money penalties of $50,000 per violation of the Privacy and Security Rule. A violation can be measured by the number of individuals affected or the number of days per


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calendar year a covered entity or business associate is not in compliance, with each individual affected by a violation or each day not in compliance counting as a single violation. The penalty for identical violations during a calendar year may not exceed $1.5 million, but because each violation of each section of the Privacy or Security Rule is considered unique under the law, total penalties have in the past exceeded and in the future could exceed many multiples of $1.5 million. HITECH also significantly strengthened enforcement by requiring HHS to conduct periodic audits to confirm compliance and authorizing state attorneys general to bring civil actions seeking either injunctions or damages in response to violations of the HIPAA Privacy Rule and Security Rule that threaten the privacy of state residents.

        Among other things, HITECH makes certain portions of the HIPAA Privacy Rule and Security Rule directly applicable to "business associates." Under HIPAA and our contractual agreements with our clients, we are considered a "business associate" to our clients and thus are directly subject to HIPAA. To provide our covered entity clients with services that involve the use or disclosure of protected health information, HIPAA requires us to enter into business associate agreements with our clients. Those agreements must, among other things, require us to:

        If we are unable to properly protect the privacy and security of health information entrusted to us, our solutions may be perceived as not secure, we may incur significant liabilities and clients may curtail their use of or stop using our solutions. In addition, if we fail to comply with the terms of our business associate agreements with our clients, we are liable not only contractually, but also directly under HIPAA. We cannot assure you that we will comply with all of the provisions of HIPAA that are applicable to our business, or that we will be able to address all of the risks that HIPAA creates for our clients. In addition, we are unable to predict how these standards might change or be enforced in the future or how those changes, or other changes in applicable laws and regulations, could affect our business and our clients' businesses.

        In addition, a state's Attorney General can bring civil or criminal actions against a person subject to HIPAA on behalf of residents adversely affected by violations of HIPAA. A state's Attorney General can either seek to enjoin further violations or obtain monetary damages on behalf of the residents harmed. HHS is also beginning to perform audits of covered entities and business associates to ensure that policies required under HIPAA are in place. Additionally, several state civil lawsuits have found companies liable for negligence, recklessness, or other civil torts where the court has found that the company failed to comply with HIPAA. If we fail to comply with any or all of our obligations under HIPAA, we may face civil or criminal liability. Finally, individuals harmed by violations will be able to recover a percentage of monetary penalties or a monetary settlement based upon methods established by HHS. In addition, future laws or changes to current laws may necessitate costly adaptations to our operating systems and the conduct of our business generally. As part of our operations, we have access to, collect, process, transfer or maintain information covered under HIPAA. Although we seek to protect such data by implementing reasonable and appropriate security measures, we may not be successful in doing so, which could expose us to liability under HIPAA. Such liability could result in fines or other sanctions and/or negative publicity, which could have an adverse effect on our reputation, operating results and business.


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Data security and integrity are critically important to our business, and actual or attempted breaches of security, unauthorized disclosure of information, denial of service attacks or the perception that personal and/or other sensitive or confidential information in our possession is not secure, could result in a material loss of business, substantial legal liability or significant harm to our reputation.

        We receive, collect, process, use and store a large amount of information from our survey respondents and clients and our own employees, including personally identifiable, protected health and other sensitive and confidential information. This data is often accessed by us and our clients through transmissions over public and private networks, including the Internet. The secure transmission of such information over the Internet and other mechanisms is essential to maintain confidence in our IT systems. We have implemented security measures, technical controls and contractual precautions designed to identify, detect and prevent unauthorized access, alteration, use or disclosure of our and our clients' and employees' data. However, there is no guarantee that these measures can provide absolute security. Beyond external criminal activity, systems that access or control access to our services and databases may be compromised as a result of human error, fraud or malice on the part of employees or third parties, or may result from accidental technological failure. Because the techniques used to obtain unauthorized access, disable service or sabotage systems change frequently, may originate from less regulated and remote areas around the world and generally are not recognized until launched against us, we may be unable to proactively address these techniques or to implement adequate preventative measures.

        If someone is able to circumvent or breach our security systems, they could steal any information located therein or cause interruptions to our operations. Security breaches or attempts thereof could also damage our reputation and expose us to a risk of monetary loss and/or litigation, fines and sanctions. We also face risks associated with security breaches affecting third parties that conduct business with us or our clients and others who interact with our data. While we maintain insurance that covers certain security and privacy breaches, we may not carry appropriate insurance or maintain sufficient coverage to compensate for all potential liability.

        We are subject to diverse laws and regulations mandating that affected individuals are notified if their information is accessed or acquired by unauthorized persons. Complying with these numerous and complex regulations in the event of a security breach would be expensive and difficult, and failure to comply with these regulations could result in regulatory scrutiny, fines and civil liability. In addition, any security breach or attempt thereof could result in liability for stolen assets or information, additional costs associated with repairing any system damage, incentives offered to clients or other business partners to maintain business relationships after a breach, and implementation of measures to prevent future breaches, including organizational changes, deployment of additional personnel and protection technologies, employee training and engagement of third-party experts and consultants.

        We cannot assure you that any of our third-party service providers with access to our or our clients and/or employees' personally identifiable and other sensitive or confidential information will maintain appropriate policies and practices regarding data privacy and security in compliance with all applicable laws or that they will not experience data security breaches or attempts thereof, which could have a corresponding effect on our business. For example, we outsource certain aspects of the storage and transmission of survey data and client information to third parties. While we attempt to address the associated risks by requiring all such third-party providers with data access to sign agreements, including business associate agreements, if necessary, obligating them to take security measures to protect such data, we cannot assure you that these contractual measures and our own privacy and security-related safeguards will protect us from the risks associated with the third-party storage and transmission of such information.


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We face several risks relating to our ability to collect and use the data on which our business relies.

        Our ability to provide timely and accurate patient experience measurements and improvement solutions to our clients depends on our ability to collect large quantities of high-quality data through surveys. We believe that we currently have the rights necessary to collect and use the data that we incorporate into our products and solutions. In the future, data providers could seek to withdraw their data from us, legislation could be passed restricting the use of this data or we could be otherwise restricted in collecting and using the data that are incorporated into our products and solutions. In addition, if receptivity to our survey methods by respondents declines, or, for some other reason, their willingness to complete and return surveys declines, or if we cannot rely on the integrity of the data we receive, our revenue could be adversely affected with a corresponding effect on our business, financial condition and results of operations.

Our business and operating results could be adversely affected if we experience business interruptions, errors or failure in connection with our or third-party information technology and communication systems and other software and hardware products used in connection with our business.

        Our ability to provide timely and accurate patient experience measurements and improvement solutions to our clients depends on the efficient and uninterrupted operation of our information technology and communication systems and other software and hardware used in connection with our business and those of our external service providers (whose products and services are not within our control, making it more difficult for us to correct any defects). Despite any precautions we may take, our systems, software and hardware and those of our external service providers could be exposed to damage or interruption from circumstances beyond our or their control, such as fire, natural disasters, systems failures, power outages, cyber-attacks, terrorism, energy loss, telecommunications failure, security breaches and attempts thereof and computer viruses. An operational error, delay, failure or outage in our information technology and communication systems, software and hardware or those of our external service providers could result in loss of clients, damage to client relationships, reduced revenue and profits, refunds of client charges and damage to our reputation, and may result in additional expense to repair or replace damaged equipment and remedy data loss or corruption resulting from the interruption. Although we have taken steps to prevent system failures and have back-up systems and procedures to prevent or reduce disruptions, such steps may not prevent an interruption of services and our disaster recovery planning may not be adequate or account for all contingencies. Additionally, our insurance may not adequately compensate us for all losses or failures that may occur. The occurrence of any one of the above events could have a material adverse effect on our business, financial condition, results of operations and reputation.

We may be liable to our clients and may lose clients if we are unable to collect and maintain client data or if we lose client data.

        We collect and manage a large amount of data for our clients and other third parties. Increasingly, we are relying on technology to help us organize, sort and analyze this data. Any material hardware failures or errors in our programs or systems could result in data loss or data corruption or cause the information that we collect to be incomplete or incorrect. Furthermore, our ability to collect and report data may be interrupted or limited by a number of factors, including network failures, software errors or problems with third-party suppliers. In addition, computer viruses may harm our systems, causing us to lose data, and the transmission of computer viruses from our systems to our clients' or other third parties' systems could expose us to litigation and related liabilities and costs. If we supply inaccurate information or experience interruptions in our ability to capture, store, supply, utilize, and report information, our reputation could be harmed and we could lose existing clients and experience difficulties in attracting new clients.


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Protection of our intellectual property may be difficult and costly, and our inability to protect our intellectual property could reduce the value of our products and solutions.

        We strive to protect our intellectual property rights, including trade secrets, by relying on United States and worldwide federal, state and common law rights, as well as contractual restrictions with our employees, contractors, clients, vendors and other third parties. However, effective intellectual property protection is expensive to obtain, develop and maintain, both in terms of initial and ongoing registration or prosecution requirements and expenses and the costs of defending our rights. We may not be able to successfully secure the intellectual property registrations that we apply for worldwide. Similarly, our existing intellectual property rights and related registrations may be challenged in the future and could be opposed, invalidated, canceled or narrowed by a third party. In the future, litigation may be necessary to enforce our intellectual property rights or to determine the validity and scope of the patents, intellectual property or other proprietary rights of third parties, which could be time consuming and costly and have an adverse effect on our business and financial condition.

        Despite our efforts to protect our intellectual property rights, our business could be harmed if unauthorized parties infringe upon or misappropriate our intellectual property, proprietary systems, content, platform, services or other information. Additionally, our existing confidentiality and/or invention assignment agreements with employees, contractors and others who participate in development activities could be breached, or we may not enter into sufficient and adequate agreements with such individuals in the first instance, in either case potentially resulting in the unauthorized use or disclosure of our trade secrets and other intellectual property rights. Individuals not subject to invention assignment agreements may make adverse ownership claims to our current and future intellectual property. Our trade secrets and other intellectual property could also be independently developed by competitors without liability to us. Additionally, our competitors may develop similar intellectual property, duplicate our products and/or solutions or design around any patents or other intellectual property rights we hold. We may not have adequate remedies for such breaches, uses or disclosures, or protections against such competitor developments, all of which may adversely affect our business.

        In addition, the laws of some foreign countries do not protect our proprietary rights to the same extent as the laws of the United States, and effective intellectual property protection and mechanisms for the enforcement of same may not be available in those jurisdictions. We may need to expend additional resources to defend our intellectual property in these countries, and the inability to defend the same could impair our brand or adversely affect the growth of our business internationally.

We may be liable for infringing the intellectual property rights of others.

        We cannot assure you that we are not infringing or violating, and have not infringed or violated, any third-party intellectual property rights, or that we will not be accused of doing so in the future. Intellectual property infringement claims could be made against us, especially as the number of our competitors grows. These claims, even if not meritorious, could be expensive, time-consuming, cause product release delays and divert our attention from operating our company and result in a temporary or permanent inability to use the intellectual property subject to such claim. In addition, if we and/or our affiliates and clients become liable to third parties for infringing their intellectual property rights, we could be required to pay a substantial damage award and develop comparable non-infringing intellectual property, to obtain a license or to cease providing the products or solutions that contain the infringing intellectual property. We may be unable to develop non-infringing intellectual property or obtain a license on commercially reasonable terms, if at all.


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Our overall business, financial condition or operating results may be materially and adversely impacted by an economic downturn.

        Our business could be significantly affected by general economic conditions. The U.S. and global economies have recovered from a significant prolonged downturn but prospects for sustained economic recovery remain uncertain. Certain economic metrics have not recovered to pre-2008 levels when the U.S. economy was significantly weakened by a financial crisis. Additionally, in October 2013, the U.S. federal government shutdown caused uncertainty in the federal government's ability to meet its debt payments. A future U.S. government shutdown may occur and any resulting failure of the United States to meet its debt obligations, or the perceived risk of such a failure, could have a material adverse effect on the financial markets and economic conditions in the United States and throughout the world. To the extent that economic conditions remain uncertain, our business, financial condition and operating results could be significantly and adversely affected. For example, clients may delay or decrease spending with us or may not pay us.

We may experience errors in our software products that administer and report on hospital performance and inaccuracies in the solutions that we deliver to our clients. Any such errors or inaccuracies could result in action taken against us that could have an adverse effect on our reputation and business and expose us to liability.

        Certain survey data collected and reported by us is used by CMS to determine, in part, the amount of reimbursement paid to hospitals, and any errors in data collection, survey sampling, or statistical reporting could result in reduced reimbursement to our hospital clients if we are unable to correct these errors, and this could, in turn, result in litigation against us. For example, hospitals subject to the Medicare IPPS annual payment update provisions must collect and submit HCAHPS data in order to receive their full IPPS annual payment. IPPS hospitals that fail to publicly report required quality measures, which include the HCAHPS data, may have their annual payment reduced by 2.0%. In addition, CMS publicly publishes the reported survey data and any errors could result in incorrect scoring of our hospital client, which may damage the hospital's reputation and lead to litigation against us. We may be required to indemnify against such claims, and defending against any such claims could be costly, time consuming and could negatively affect our business.

        In addition, many of the solutions that we deliver to our clients are analytically and technologically complex. Errors or inaccuracies in these solutions could materially adversely impact the ability of our clients to improve the patient experience and their operational and financial performance. In the event of errors or inaccuracies, our clients may seek compensation from us or may seek to terminate their agreements with us, withhold payments due to us, seek refunds from us of part or all of the fees charged under our agreements or initiate litigation or other dispute resolution procedures.

Failure to offer high-quality technical support services may materially and adversely affect our relationships with our clients and harm our financial results.

        Our clients depend on our support services to resolve any technical issues relating to our solutions. In addition, our sales are highly dependent on the quality of our products and solutions, our business reputation and strong recommendations from our existing clients. Failure to maintain high-quality and highly responsive technical support, or a market perception that we do not maintain high-quality and highly responsive support, could harm our reputation, adversely affect our ability to sell our offerings to existing and prospective clients and harm our business, operating results and financial condition.

        We offer technical support services with our products and solutions and may be unable to respond quickly enough to accommodate short-term increases in client demand for support services. It is difficult to predict client demand for technical support services and if client demand increases significantly, we may be unable to provide satisfactory support services to our clients and their


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employees. Additionally, increased client demand for these services, without corresponding increases in revenue, could increase our expenses and materially and adversely affect our operating results.

If our clients who operate as not-for-profit entities lose their tax-exempt status, those clients would suffer significant adverse tax consequences which, in turn, could adversely affect their ability to purchase products or solutions from us.

        State tax authorities have challenged the tax-exempt status of hospitals and other healthcare facilities claiming such status on the basis that they are operating as charitable and/or religious organizations. The outcome of these cases has been mixed with some facilities retaining their tax-exempt status and others being denied the ability to continue operating as not-for-profit, tax-exempt entities under state law. In addition, many states have removed sales tax exemptions previously available to not-for-profit entities, and both the Internal Revenue Service and the U.S. Congress are investigating the practices of not-for-profit hospitals. Those facilities denied tax exemptions could be subject to the imposition of tax penalties and assessments which could have a material adverse impact on their cash flow, financial strength, and, in some cases, continuing viability. If the tax-exempt status of any of our clients is revoked or compromised by new legislation or interpretation of existing legislation, that client's financial health could be adversely affected, which could negatively affect our sales to those clients.

Near-term declines in revenues from new or renewed contracts with existing clients may not be reflected immediately in our operating results and may be difficult to discern.

        Maintaining our high revenue retention rate depends on us renewing contracts with our clients, while the amount of recurring revenues from new or renewed contracts with existing clients depends on their expected spending on our products and solutions compared to their spending during previous periods. A decline in new or renewed contracts and revenues from such contracts in any one quarter may not be fully reflected in our revenue retention rate for that period or our revenue for that period. Such declines, however, could negatively affect our revenue in future periods and the effect of significant downturns in sales of, and market demand for, our products and solutions, and potential changes in our rate of renewals or renewal terms, may not be fully reflected in our results of operations until future periods. Our sales model also makes it difficult for us to rapidly increase our total revenue through additional sales in any period, as revenue from new clients must be recognized ratably over the applicable term of the contracts, which are typically 12 months. Accordingly, the effect of changes in the industry that impact our business or changes we experience in our new sales may not be reflected in our short-term results of operations.

We have significant goodwill and identifiable intangible assets recorded on our balance sheet that may be subject to impairment losses that would materially reduce our reported assets and earnings.

        As of DecemberMarch 31, 2014,2015, our balance sheet included goodwill of $402.9 million and identifiable intangible assets of $375.4$371.3 million, which represented 44.8%44.3% and 41.8%40.8% of our total assets as of such date, respectively. We are required to annually test goodwill and identifiable intangible assets for impairment. Additionally, impairment of such assets must be tested whenever events or changes in circumstances indicate that impairment may have occurred, and we cannot predict accurately the timing of any impairment of assets. If the testing performed indicates that impairment has occurred, we are required to record a non-cash impairment charge for the difference between the carrying value of the asset and the implied fair value of the asset in the period the determination is made. There are inherent uncertainties in the estimates, judgments and assumptions used in assessing differences between the carrying values of goodwill and intangible assets and their implied fair value. Economic, legal, regulatory, competitive, reputational, contractual, and other factors could result in future declines in the operating results of our business or market value declines that do not support the carrying value


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of goodwill and identifiable intangible assets. For example, a significant decline in the demand for one of our product offerings could impact the fair value of the related intangible asset, which in turn could result in an impairment. Any impairment in the value of our goodwill and/or intangible assets would result in a reduction in our reported assets and earnings for the period in which an impairment is recognized, and any such reduction could be material.

If we are required to collect and pay back taxes on our product offerings and solutions, or if any such taxes are imposed, we may incur unplanned expenses and experience a decrease in our future sales.

        We may become subject to sales and use taxes and related interest and penalties for past sales in states where we believe no compliance is necessary. If we are required to collect and pay back taxes and the associated interest and penalties, and if our clients fail or refuse to reimburse us for all or a portion of these amounts, we will incur unplanned expenses that may be substantial. Moreover, the imposition of any such taxes on our product offerings and solutions will effectively increase the cost of such offerings and solutions to our clients and may adversely affect our ability to retain existing clients or to gain new clients in the states in which such taxes are imposed.

Risks Related to Our Indebtedness

The agreements governing our Senior Secured Credit Facilities impose significant operating and financial restrictions on our company and our subsidiaries, which may prevent us from capitalizing on business opportunities, and we have pledged substantially all of our assets to secure indebtedness under our Senior Secured Credit Facilities.

        Our Senior Secured Credit Facilities (as defined herein) impose significant operating and financial restrictions on us and our subsidiaries. These restrictions limit our and our subsidiaries' ability, among other things, to:

        In addition, the restrictive covenants in our Senior Secured Credit Facilities require us to maintain specified financial ratios. See "Management's Discussion of Financial Condition and Results of Operations—Liquidity and Capital Resources—Senior Secured Credit Facilities." Our ability to comply with those financial ratios may be affected by events beyond our control, and we may be unable to comply with them.

        As a result of these covenants and restrictions, we will be limited in how we conduct our business and we may be unable to raise additional debt or other financing to compete effectively or take advantage of new business opportunities. The terms of any future indebtedness we may incur could include more restrictive covenants. We may not be able to maintain compliance with these covenants in the future and, if we fail to do so, we may not be able to obtain waivers from the lenders and/or amend the covenants.


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        As of DecemberMarch 31, 2014,2015, the total outstanding amount under our Term Loan Facility was $408.5$407.4 million (exclusive of the original issue discount), no borrowings were outstanding under our Revolving Credit Facility and we had $29.9 million of availability under our Revolving Credit Facility (after giving effect to a $0.1 million letter of credit outstanding under our Revolving Credit Facility). We expect our future borrowings under our existing or a future revolving credit facility to fluctuate based on our working capital needs. Obligations under our Senior Secured Credit Facilities are, and obligations under any future credit facility may be, guaranteed by our subsidiaries and secured by substantially all of our and our subsidiaries' assets.

        If we cannot make scheduled payments under our Senior Secured Credit Facilities or other indebtedness, we will be in default and the lenders under our Senior Secured Credit Facilities and the lenders or holders of other indebtedness could declare all outstanding principal and interest to be due and payable, the lenders under our Revolving Credit Facility could terminate their commitments to loan money, lenders under our Senior Secured Credit Facilities and other secured lenders could foreclose against the assets securing their claims and we could be forced into bankruptcy or liquidation. All of these events could result in the loss of your investment in our common stock.

Servicing our indebtedness will require a significant amount of cash. Our ability to generate sufficient cash depends on many factors, some of which are not within our control.

        Our ability to make payments on our indebtedness will depend on our ability to generate cash in the future. To a certain extent, this is subject to general economic, financial, competitive, regulatory and other factors that are beyond our control. If we are unable to generate sufficient cash flow to service our debt and meet our other commitments, we may need to restructure or refinance all or a portion of our debt, sell material assets or operations or raise additional debt or equity capital. We may not be able to effect any of these actions on a timely basis, on commercially reasonable terms or at all, and these actions may not be sufficient to meet our capital requirements. In addition, the terms of our existing or future debt arrangements may restrict us from effecting any of these alternatives.

We and our subsidiaries will be able to incur substantial debt.

        We will be able to incur substantial additional indebtedness in the future. Although the terms of our Senior Secured Credit Facilities restrict our ability to incur additional debt, they do not prohibit us from incurring additional indebtedness. These restrictions also do not prevent us from incurring obligations, such as trade payables and similar obligations, that do not constitute indebtedness as defined under our Senior Secured Credit Facilities. To the extent new debt is added to our current debt levels, the substantial leverage risks described in the preceding two risk factors would increase.

Risks Related to Our Common Stock and this Offering

Following the completion of this offering, we will be classified as a "controlled company" and, as a result, we will qualify for, and intend to rely on, certain exemptions from certain corporate governance requirements. You will not have the same protections afforded to stockholders of companies that are subject to such requirements.

        Upon completion of this offering, Vestar will continue to control a majority of the voting power of our outstanding common stock. As a result, we will be a "controlled company" within the meaning of the corporate governance standards of the New York Stock Exchange ("NYSE"). Under the rules of the NYSE, a company of which more than 50% of the outstanding voting power is held by an individual, group or another company is a "controlled company" and may elect not to comply with certain stock exchange corporate governance requirements, including:


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        Following the completion of this offering, we intend to utilize these exemptions for so long as we qualify as an "emerging growth company." As a result, we may not have a majority of independent directors and our nominating and corporate governance and compensation functions may not be decided solely by independent directors. Accordingly, you will not have the same protections afforded to stockholders of companies that are subject to all of the corporate governance requirements of the NYSE.

Our majority stockholder will have the ability to control significant corporate activities after the completion of this offering and our majority stockholder's interests may not coincide with yours.

        After the consummation of this offering, Vestar will own approximately      % of our common stock, assuming the underwriters do not exercise their option to purchase additional shares and assuming an initial public offering price of $          per share, which is the midpoint of the price range set forth on the cover page of this prospectus. If the underwriters exercise in full their option to purchase additional shares, Vestar will own approximately        % of our common stock (assuming an initial public offering price of $          per share, which is the midpoint of the price range set forth on the cover page of this prospectus). So long as Vestar continues to hold a majority of our outstanding shares, Vestar will have the ability to control the outcome of matters submitted to a vote of stockholders and, through our Board of Directors, the ability to control decision-making with respect to our business direction and policies. Matters over which Vestar will, directly or indirectly, exercise control following this offering include:

        As a result of Vestar's control, we may take actions that our other stockholders do not view as beneficial, which may adversely affect our results of operations and financial condition and cause the value of your investment in our common stock to decline. In addition, Vestar is in the business of making investments in companies and may, from time to time, acquire interests in businesses that directly or indirectly compete with our business, as well as businesses that are significant existing or potential clients. Vestar or any of its portfolio companies may acquire or seek to acquire assets that we seek to acquire and, as a result, those acquisition opportunities may not be available to us or may be more expensive for us to pursue.

        Even if Vestar's ownership of our shares falls below a majority, Vestar may continue to be able to influence or effectively control our decisions. Under our amended and restated certificate of incorporation, Vestar and its affiliates will not have any obligation to present to us, and Vestar may separately pursue, corporate opportunities of which they become aware, even if those opportunities are ones that we would have pursued if granted the opportunity. See "Description of Capital Stock—Corporate Opportunity."


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Certain of our directors are under no obligation to present us with business opportunities, which may prevent us from pursuing potentially profitable transactions.

        Certain of our directors are affiliated with Vestar. Pursuant to our amended and restated certificate of incorporation, no such person will be liable to us for breach of any fiduciary or other duty, as a director or officer or otherwise, by reason of the fact that such person, acting in good faith, pursues or acquires any business opportunity presented to Vestar or any of its officers, directors, managers, principals, members, partners, affiliates and employees, directs any such business opportunity to another person or fails to present any such business opportunity, or information regarding any such business opportunity, to us unless any such business opportunity is expressly offered to such director or officer solely in his or her capacity as our director or officer. This may impact our ability to pursue certain transactions on a timely basis or at all and could have a material adverse effect on our business, financial condition and results of operations. See "Description of Capital Stock—Corporate Opportunity."

If you purchase shares of common stock in this offering, you will suffer immediate dilution of your investment.

        The initial public offering price of our common stock will be substantially higher than the net tangible book value per share of our common stock. Therefore, if you purchase shares of our common stock in this offering, you will pay a price per share that substantially exceeds our net tangible book value per share after this offering. To the extent shares subsequently are issued under outstanding options, you will incur further dilution. Based on an assumed initial public offering price of $            per share, which is the midpoint of the price range set forth on the cover page of this prospectus, you will experience immediate dilution of $            per share, representing the difference between our pro forma as adjusted net tangible book value per share, after giving effect to this offering, and the assumed initial public offering price. In addition, based on an assumed initial public offering price of $            per share, which is the midpoint of the price range set forth on the cover of this prospectus, purchasers of common stock in this offering will have contributed approximately       % of the aggregate price paid by all purchasers of our stock, but will own only approximately      % of our common stock outstanding after this offering. See "Dilution."

An active trading market for our common stock may not develop.

        Prior to this offering, there has been no public market for our common stock. The initial public offering price for our common stock will be determined through negotiations with the underwriters. Although we have applied to have our common stock approved for listing on the NYSE, an active trading market for our shares may never develop or be sustained following this offering. If an active market for our common stock does not develop or is not sustained, it may be difficult for you to sell shares you purchase in this offering at an attractive price or at all.

The price of our common stock may be volatile and fluctuate substantially, which could result in substantial losses for purchasers of our common stock in this offering.

        Our stock price is likely to be volatile. The stock market in general has experienced extreme volatility that has often been unrelated to the operating performance of particular companies. As a result of this volatility, you may not be able to sell your common stock at or above the initial public offering price or at all. The market price for our common stock may be influenced by many factors, including:


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We have broad discretion in the use of a portion of the net proceeds from this offering and may not use them effectively.

        Our management will have broad discretion in the application of a portion of the net proceeds from this offering and could spend the proceeds in ways that do not improve our results of operations or enhance the value of our common stock. The failure by our management to apply these funds effectively could result in financial losses that could have a material adverse effect on our business, financial condition and results of operations and cause the price of our common stock to decline. Pending their use, we may invest the net proceeds from this offering in a manner that does not produce income or that loses value.

A significant portion of our total outstanding shares are eligible to be sold into the market in the near future, which could cause the market price of our common stock to drop significantly, even if our business is doing well.

        Sales of a substantial number of shares of our common stock in the public market, or the perception in the market that the holders of a large number of shares intend to sell shares, could reduce the market price of our common stock. After this offering, we will have            shares of common stock outstanding. This includes the shares that we are selling in this offering, which may be resold in the public market immediately without restriction, unless purchased by our affiliates or existing stockholders. The remaining shares will initially be restricted as a result of securities laws or lock-up agreements but such shares will become eligible to be sold at various times after this offering. Moreover, after this offering, holders of an aggregate of            shares of our common stock (assuming an initial public offering price of $          per share, which is the midpoint of the price range set forth on the cover page of this prospectus) will have rights, subject to specified conditions, to require us to file registration statements covering their shares or to include their shares in registration statements that we may file for ourselves or other stockholders. We also intend to register all shares of common stock that we may issue under our equity compensation plan. Once we register these shares, they can be freely sold in the public market upon issuance, subject to volume limitations applicable to affiliates and the lock-up agreements described in the "Underwriting" section of this prospectus. Barclays Capital Inc. and Goldman, Sachs & Co., in their discretion, may waive or release any of these shares from the restrictions of the lock-up agreements at any time.


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We are an "emerging growth company," and the reduced disclosure requirements applicable to emerging growth companies may make our common stock less attractive to investors.

        We are an "emerging growth company," as defined in the JOBS Act and may remain an emerging growth company until as late as December 31, 2020. For so long as we remain an emerging growth company, we are permitted and intend to rely on exemptions from certain disclosure, reporting and governance requirements that are applicable to other public companies that are not emerging growth companies. These exemptions include:

        We have taken advantage of certain of the reduced disclosure obligations in this prospectus. In particular, in this prospectus, we have not included all of the executive compensation related information that would be required if we were not an emerging growth company. We may elect to take advantage of those or other reduced disclosure and reporting requirements in future filings. As a result, the information that we provide to our stockholders may be different than you might receive from other public reporting companies in which you hold equity interests, and we cannot predict whether investors will find our common stock less attractive if we rely on these exemptions. If some investors find our common stock less attractive as a result, there may be a less active trading market for our common stock and our stock price may be reduced or more volatile.

We will incur increased costs as a result of operating as a public company, and our management will be required to devote substantial time to new compliance initiatives and corporate governance practices.

        As a public company, and particularly after we are no longer an emerging growth company, we will incur significant legal, accounting and other expenses that we did not incur as a private company. The Sarbanes-Oxley Act, the Dodd-Frank Wall Street Reform and Consumer Protection Act, the listing requirements of the NYSE and other applicable securities rules and regulations impose various requirements on public companies, including establishment and maintenance of effective disclosure and financial controls and corporate governance practices. Our management and other personnel will need to devote a substantial amount of time to these compliance initiatives. Moreover, these rules and regulations will increase our legal and financial compliance costs and will make some activities more time-consuming and costly. For example, we expect that these rules and regulations may make it more difficult and more expensive for us to obtain director and officer liability insurance, which in turn could make it more difficult for us to attract and retain qualified members of our Board of Directors.

        We are evaluating these rules and regulations, and cannot predict or estimate the amount of additional costs we may incur or the timing of such costs. These rules and regulations are often subject


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to varying interpretations, in many cases due to their lack of specificity, and, as a result, their application in practice may evolve over time as new guidance is provided by regulatory and governing bodies. This could result in continuing uncertainty regarding compliance matters and higher costs necessitated by ongoing revisions to disclosure and governance practices.

Our internal control over financial reporting does not currently meet the standards required by Section 404 of the Sarbanes-Oxley Act.

        As a privately held company, we have not been required to maintain internal control over financial reporting in a manner that meets the standards of publicly traded companies required by Section 404 of the Sarbanes-Oxley Act. We anticipate being required to meet these standards in the course of preparing our consolidated financial statements as of and for the year ended December 31, 2016, and our management will be required to report on the effectiveness of our internal control over financial reporting for such year. However, while we remain an emerging growth company, our independent registered public accounting firm will not be required to attest to the effectiveness of our internal control over financial reporting. The rules governing the standards that must be met for our management to assess our internal control over financial reporting are complex and require significant documentation, testing and possible remediation.

        To achieve compliance with Section 404 of the Sarbanes-Oxley Act within the prescribed period, we will be engaged in a process to document and evaluate our internal control over financial reporting, which is both time-consuming, costly and challenging. In this regard, we will need to continue to dedicate internal resources, potentially engage outside consultants and adopt a detailed work plan to assess and document the adequacy of internal control over financial reporting, continue steps to improve control processes as appropriate, validate through testing that controls are functioning as documented and implement a continuous reporting and improvement process for internal control over financial reporting. Despite our efforts, there is a risk that we will not be able to conclude, within the prescribed timeframe or at all, that our internal control over financial reporting is effective as required by Section 404 of the Sarbanes-Oxley Act. If we identify one or more material weaknesses, it could result in an adverse reaction in the financial markets due to a loss of confidence in the reliability of our financial statements.

        In connection with the preparation for this initial public offering of our common stock, we reassessed our critical accounting policies to ensure compliance with generally accepted accounting principles in the United States of America ("GAAP") and the Securities and Exchange Commission ("SEC") disclosure requirements. As part of this reassessment, we noted that our interpretation of the accounting rules related to equity-based compensation for PG Holdco's equity plan adopted in 2008 did not properly consider a certain provision within the plan that allowed PG Holdco to call the equity instruments upon an employee's departure. This provision resulted in the need for us to change our historic accounting for these instruments from equity awards to liability awards. This change is properly reflected within our consolidated financial statements included in this prospectus. As a result, we and our independent registered public accounting firm concluded that a lack of adequate controls surrounding our historic accounting for our equity awards constituted a material weakness in our internal control over financial reporting, as defined in the standards established by the U.S. Public Accounting Oversight Board ("PCAOB"). The PCAOB defines a material weakness as a deficiency, or a combination of deficiencies, in internal control over financial reporting such that there is a reasonable possibility that a material misstatement of the company's annual or interim financial statements will not be prevented or detected in a timely basis. We and our independent registered public accounting firm believe we have remediated this material weakness by enhancing our financial reporting team's technical accounting knowledge associated with the accounting rules for equity-based compensation awards. However, we cannot be certain that these efforts will be sufficient to prevent future material weaknesses or significant deficiencies from occurring.


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        In addition, we may encounter problems or delays in implementing any changes necessary to make a favorable assessment of our internal control over financial reporting. Further, once we are no longer an emerging growth company, we may encounter problems or delays in completing the implementation of any requested improvements and receiving a favorable attestation in connection with the attestation provided by our independent registered public accounting firm. If we cannot favorably assess the effectiveness of our internal control over financial reporting, or if our independent registered public accounting firm is unable to provide an unqualified attestation report on our internal controls, investors could lose confidence in our financial information and the trading price of our common stock could decline.

        In connection with our future evaluation of our internal controls over financial reporting, we may need to upgrade our systems or create new systems, implement additional financial and management controls, update our reporting systems and procedures, create or outsource an internal audit function, and hire additional accounting and finance staff. If we are unable to accomplish these objectives in a timely and effective fashion, our ability to comply with the financial reporting requirements and other rules that apply to reporting companies could be impaired. Any failure to maintain effective internal control over financial reporting could have a material adverse effect on our business, financial condition and results of operations and the trading price of our common stock.

If securities or industry analysts do not publish research or reports about our business, or if they issue an adverse or misleading opinion regarding our stock or unfavorable commentary about our industry or markets, our stock price and trading volume could decline.

        The trading market for our common stock will be influenced by the research and reports that industry or securities analysts publish about us or our business. We do not currently have and may never obtain research coverage by securities and industry analysts. If no or only a few securities or industry analysts commence coverage of us, the trading price for our stock would be negatively impacted. In the event we obtain securities or industry analyst coverage, if any of the analysts who cover us issue an adverse or misleading opinion regarding us or our stock performance, or if our operating results fail to meet the expectations of analysts, our stock price would likely decline. Similarly, any unfavorable commentary regarding our industry or markets may adversely affect the market price of our common stock. If one or more of these analysts cease coverage of us or fail to publish reports on us regularly, we could lose visibility in the financial markets, which in turn could cause our stock price or trading volume to decline.

Anti-takeover provisions in our charter documents and Delaware law might discourage or delay acquisition attempts for us that you might consider favorable. Provisions in our debt agreements may also require an acquirer to refinance our outstanding indebtedness if a change of control occurs, which could discourage or increase the costs of a takeover.

        Our amended and restated certificate of incorporation and amended and restated bylaws will contain provisions that may make the acquisition of our company more difficult without the approval of our Board of Directors. In particular, these provisions:


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        These anti-takeover provisions and other provisions under Delaware law could discourage, delay or prevent a transaction involving a change in control of our company, even if doing so would benefit our stockholders. These provisions could also discourage proxy contests and make it more difficult for you and other stockholders to elect directors of your choosing and to cause us to take other corporate actions you desire. For a further discussion of these and other such anti-takeover provisions, see "Description of Capital Stock—Anti-Takeover Effects of Delaware Law and Our Certificate of Incorporation and Bylaws."

        Under our Senior Secured Credit Facilities, a takeover of our company would likely constitute a "change of control" and be deemed to be an event of default under such facilities, which would therefore require a third-party acquirer to refinance any outstanding indebtedness under the Senior Secured Credit Facilities in connection with such takeover. This change of control provision, and similar provisions in future agreements, are likely to increase the costs of any takeover and may discourage, delay or prevent an acquisition of our company by a third party.

Limitations on director and officer liability and indemnification of our company's officers and directors by us may discourage stockholders from bringing suit against an officer or director.

        Limitations on director and officer liability and indemnification of our directors and officers by us may discourage stockholders from bringing suit against an officer or director. Our amended and restated certificate of incorporation will provide, with certain exceptions as permitted by Delaware law, that a director or officer shall not be personally liable to us or our stockholders for the breach of any fiduciary duty as a director or officer, except for acts or omissions which involve intentional misconduct, fraud or a knowing violation of law, or unlawful payments of dividends. These provisions may discourage stockholders from bringing suit against a director or officer for breach of a fiduciary duty and may reduce the likelihood of derivative litigation brought by stockholders on our behalf against a director or officer.

Our amended and restated certificate of incorporation provides that certain persons bringing an unsuccessful action against us or our officers or directors may be obligated to reimburse us for any costs we have incurred in connection with such unsuccessful action.

        Our amended and restated certificate of incorporation provides, to the fullest extent permitted by law, in the event that any current or former stockholder, any current or former director, or any person acting on behalf of such stockholder or director (including any third party that receives substantial


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assistance from any such person or entity if such person or entity has a direct financial interest in the claim or proceeding of such third party), which we collectively refer to as claiming parties, (x) initiates, asserts or joins, offers substantial assistance to, or has a direct financial interest in (1) any derivative action or proceeding brought on our behalf, (2) any claim of breach of a fiduciary duty owed by any of our directors, officers, employees or agents to us or our stockholders, (3) any action against us or any of our directors, officers, employees or agents arising pursuant to any provision of the General Corporation Law of the State of Delaware (the "DGCL"), our amended and restated certificate of incorporation or our amended and restated bylaws, or (4) any action asserting a claim governed by the internal affairs doctrine, each of the foregoing, a claim, or joins any such claim as a named party, and (y) does not thereby obtain a judgment on the merits that substantially achieves, in substance and amount, the full remedy or relief sought in the claim, then such claiming party may be obligated to reimburse us and our officers and directors for all fees, costs and expenses (including attorneys' fees and the fees of experts) actually and reasonably incurred by us or our officers and directors in defending such claim.

        This fee-shifting provision of our amended and restated certificate of incorporation is not limited to specific types of actions, but is potentially applicable to all actions to the fullest extent permitted by law. Fee-shifting provisions are relatively new and untested. The case law and potential legislative action on fee-shifting provisions are evolving and there exists considerable uncertainty regarding the validity of, and potential judicial and legislative responses to, such provisions. For example, it is unclear whether our ability to invoke the fee-shifting provision of our amended and restated certificate of incorporation in connection with claims under the federal securities laws, including claims related to this offering, would be pre-empted by federal law. Similarly, it is unclear how courts might apply the standard that a claiming party must obtain a judgment that substantially achieves, in substance and amount, the full remedy sought. The application of the fee-shifting provision of our amended and restated certificate of incorporation in connection with such claims, if any, will depend in part on future developments of the law, and the Delaware Corporation Law Council has recently recommended that the DGCL be amended to expressly prohibit companies from including fee-shifting provisions in their certificate of incorporation or bylaws for claims brought against officers and directors for violation of their state law duties. We cannot assure you that we will or will not invoke the fee-shifting provision of our amended and restated certificate of incorporation in any particular dispute, including any claims related to this offering. In addition, given the unsettled state of the law related to fee-shifting provisions, such as ours, we may incur significant additional costs associated with resolving disputes with respect to such provision, which could adversely affect our business, financial condition and results of operations.

        If a stockholder that brings any such claim, suit, action or proceeding is unable to obtain the judgment sought, the attorneys' fees and other litigation expenses that might be shifted to a claiming party are potentially significant. This fee-shifting provision, therefore, may dissuade or discourage current or former stockholders from initiating lawsuits or claims against us or our directors and officers. In addition, it may impact the fees, contingent or otherwise, required by potential plaintiffs' attorneys to represent our stockholders or otherwise discourage plaintiffs' attorneys from representing our stockholders at all. As a result, this provision may limit the ability of stockholders to affect the management and direction of our company, particularly through litigation or the threat of litigation.

Upon the closing of this offering, our amended and restated certificate of incorporation will designate the Court of Chancery of the State of Delaware as the sole and exclusive forum for certain types of actions and proceedings that may be initiated by our stockholders, which could limit our stockholders' ability to obtain a favorable judicial forum for disputes with us or our directors, officers or employees.

        Upon the closing of this offering, our amended and restated certificate of incorporation will provide that, subject to limited exceptions, the Court of Chancery of the State of Delaware will be the


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sole and exclusive forum for (i) any derivative action or proceeding brought on our behalf, (ii) any action asserting a claim of breach of a fiduciary duty owed by any of our directors, officers or other employees to us or our stockholders, (iii) any action asserting a claim against us arising pursuant to any provision of the DGCL, our certificate of incorporation or our bylaws, or (iv) any other action asserting a claim against us that is governed by the internal affairs doctrine. Any person or entity purchasing or otherwise acquiring any interest in shares of our capital stock shall be deemed to have notice of and to have consented to the provisions of our certificate of incorporation described above. This choice of forum provision may limit a stockholder's ability to bring a claim in a judicial forum that it finds favorable for disputes with us or our directors, officers or other employees, which may discourage such lawsuits against us and our directors, officers and employees. Alternatively, if a court were to find these provisions of our amended and restated certificate of incorporation inapplicable to, or unenforceable in respect of, one or more of the specified types of actions or proceedings, we may incur additional costs associated with resolving such matters in other jurisdictions, which could adversely affect our business, financial condition and results of operations.

Because we do not anticipate paying any cash dividends on our capital stock in the foreseeable future, capital appreciation, if any, will be your sole source of gain.

        We do not anticipate that we will pay any cash dividends on shares of our common stock for the foreseeable future. Any determination to pay dividends in the future will be at the discretion of our Board of Directors and will depend upon results of operations, financial condition, contractual restrictions, including those under our Senior Secured Credit Facilities, any potential indebtedness we may incur, restrictions imposed by applicable law and other factors our Board of Directors deems relevant. Accordingly, if you purchase shares in this offering, realization of a gain on your investment will depend on the appreciation of the price of our common stock, which may never occur. Investors seeking cash dividends in the foreseeable future should not purchase our common stock.

We are a holding company and rely on dividends, distributions and other payments, advances and transfers of funds from our subsidiaries to meet our obligations.

        We are a holding company that does not conduct any business operations of our own. As a result, we are largely dependent upon cash dividends and distributions and other transfers from our subsidiaries to meet our obligations. The deterioration of income from, or other available assets of, our subsidiaries for any reason could limit or impair their ability to pay dividends or other distributions to us.


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SPECIAL NOTE REGARDING FORWARD-LOOKING STATEMENTS

        This prospectus contains forward-looking statements that are subject to risks and uncertainties. All statements other than statements of historical fact or relating to present facts or current conditions included in this prospectus are forward-looking statements. Forward-looking statements give our current expectations and projections relating to our business, financial condition, results of operations, plans, objectives and future performance. You can identify forward-looking statements by the fact that they do not relate strictly to historical or current facts. These statements may include words such as "anticipate," "estimate," "expect," "project," "plan," "intend," "believe," "may," "should," "can have," "likely" and other words and terms of similar meaning in connection with any discussion of the timing or nature of future operating or financial performance or other events.

        The forward-looking statements contained in this prospectus are based on assumptions that we have made in light of our industry experience and our perceptions of historical trends, current conditions, expected future developments and other factors we believe are appropriate under the circumstances. As you read and consider the information contained in this prospectus, you should understand that these statements are not guarantees of performance or results. They involve risks, uncertainties (many of which are beyond our control) and assumptions. Although we believe that these forward-looking statements are based on reasonable assumptions, you should be aware that many factors could affect our actual operating and financial performance and cause our performance to differ materially from the performance anticipated in the forward-looking statements. We believe these factors include those described under "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations." Should one or more of these risks or uncertainties materialize, or should any of these assumptions prove incorrect, our actual operating and financial performance may vary in material respects from the performance projected in these forward-looking statements.

        Any forward-looking statement made by us in this prospectus speaks only as of the date on which we make it. Factors or events that could cause our actual operating and financial performance to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by law.


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USE OF PROCEEDS

        We estimate that the net proceeds from this offering will be $           million (or $           million if the underwriters exercise their option to purchase additional shares in full), assuming an initial public offering price of $        per share, which is the midpoint of the price range set forth on the cover page of this prospectus, and after deducting the estimated underwriting discounts and commissions and estimated offering expenses payable by us.

        Each $1.00 increase (decrease) in the assumed initial public offering price of $        per share would increase (decrease) the net proceeds to us from this offering by $           million, assuming the number of shares offered by us, as set forth on the cover page of this prospectus, remains the same and after deducting the estimated underwriting discounts and commissions and estimated offering expenses payable by us. Each increase (decrease) of 1.0 million in the number of shares we are offering would increase (decrease) the net proceeds to us from this offering, after deducting the estimated underwriting discounts and commissions and estimated offering expenses payable by us, by $           million, assuming the assumed initial public offering price stays the same.

        We intend to use the net proceeds from this offering (i) to repay $           million in aggregate principal amount of borrowings outstanding under our Term Loan Facility, (ii) to pay a one-time transaction advisory fee of $           million to Vestar and (iii) for general corporate purposes.

        We may use a portion of the net proceeds to acquire or invest in additional businesses, technologies, products or assets, although currently we have no specific agreements, commitments or understandings in this regard.

        Pending the uses described above, we plan to invest the net proceeds from this offering in short- and intermediate-term, interest-bearing obligations, investment-grade instruments, certificates of deposit or direct or guaranteed obligations of the U.S. government.

        As of DecemberMarch 31, 2014,2015, the interest rate on our Term Loan Facility, which is scheduled to mature on April 20, 2018, was 4.25%. See "Description of Certain Indebtedness" for more information.


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DIVIDEND POLICY

        We currently intend to retain all available funds and any future earnings to fund the development and growth of our business. Therefore, we do not anticipate paying any cash dividends in the foreseeable future. Additionally, our ability to pay dividends on our common stock will be limited by restrictions on the ability of our subsidiaries and us to pay dividends or make distributions under the terms of our current and any future agreements governing our indebtedness. Any future determination to pay dividends will be at the discretion of our Board of Directors and we may reduce or discontinue entirely the payment of any dividends at any time. Our Board of Directors may take into account general and economic conditions, our financial condition and results of operations, our available cash and current and anticipated cash needs, capital requirements, contractual, legal and tax restrictions, and such other factors as our Board of Directors may deem relevant.

        In addition, since we are a holding company, substantially all of the assets shown on our consolidated balance sheet are held by our subsidiaries. Accordingly, our earnings, cash flow and ability to pay dividends are largely dependent upon the earnings and cash flows of our subsidiaries and the distribution or other payment of such earnings to us in the form of dividends or otherwise.


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CAPITALIZATION

        The following table sets forth our cash and capitalization as of DecemberMarch 31, 2014:2015:

        Our capitalization following the closing of this offering will depend on the actual initial public offering price and other terms of this offering determined at pricing. You should read this information in conjunction with our financial statements and the related notes appearing elsewhere in this prospectus and the sections entitled "Use of Proceeds," "Selected Consolidated Financial Data," and "Management's Discussion and Analysis of Financial Condition and Results of Operations."


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 As of December 31, 2014  As of March 31, 2015 

 Actual As Adjusted(1) Pro Forma
As Adjusted(2)
  Actual As Adjusted(1) Pro Forma
As Adjusted(2)
 

 (in thousands)
  (in thousands)
 

Cash

 $6,962 $  $   $12,162 $  $  

Debt:

              

Long-term debt (including current portion)

 $408,144 $  $   $407,098 $  $  

Other debt

 11,152      9,097     

Total debt(3)

 419,296      416,195     

Shareholder's equity:

              

Common stock, par value $0.01 per share; 16,000 shares authorized and 15,469 shares issued and outstanding, actual; shares authorized and shares issued and outstanding, pro forma; shares authorized and shares issued and outstanding, pro forma as adjusted

 0            

Preferred stock, par value $0.001 per share; no shares authorized, issued and outstanding, actual; shares authorized, no shares issued and outstanding, pro forma and pro forma as adjusted

             

Additional paid-in capital

 271,280      271,614     

Retained earnings

 9,364      14,607     

Total shareholder's equity

 $280,644 $  $   $286,221 $  $  

Total capitalization

 $699,940 $  $   $702,416 $  $  

(1)
The as adjusted data in this column gives effect to the reclassification of our equity-based compensation liability to additional paid-in capital in connection with the Distribution. See Note 1 to the auditedunaudited condensed consolidated financial statements included elsewhere in this prospectus.

(2)
Each $1.00 increase (decrease) in the assumed initial public offering price of $            per share, which is the midpoint of the price range set forth on the cover page of this prospectus, would increase (decrease) the as adjusted amount of each of cash, additional paid in capital, total shareholder's equity and total capitalization by $             million, assuming that the number of shares offered by us, as set forth on the cover page of this prospectus, remains the same and after deducting the estimated underwriting discounts and commissions and estimated offering expenses payable by us. Similarly, each increase (decrease) of 1.0 million shares in the number of shares offered by us at the assumed initial public offering price per share, which is the midpoint of the price range set forth on the cover page of this prospectus, would increase (decrease) the as adjusted amount of each of cash, additional paid in capital, total shareholder's equity and total capitalization by $             million after deducting the estimated underwriting discounts and commissions and estimated offering expenses payable by us.

(3)
As of DecemberMarch 31, 2014,2015, we had $29.9 million of available borrowings under our Revolving Credit Facility, after giving effect to a $0.1 million of letter of credit outstanding under our Revolving Credit Facility.

        The number of shares in the table above (i) includes            shares of unvested restricted common stock that will be outstanding after the completion of the Distribution and (ii) excludes          shares of our common stock reserved for future issuance under our 2015 Plan.Plan, including shares of common stock reserved for issuance as restricted stock that we intend to grant on the date of this prospectus to certain directors and employees, including the named executive officers, as described in "Executive Compensation—2014 Director Compensation Table" and "Executive Compensation—2014 Summary Compensation Table—Equity Compensation," with an expected aggregate value of $        (or an aggregate of             shares of restricted stock, based on an assumed initial public offering price of $        per share, which is the midpoint of the price range set forth on the cover page of this prospectus).


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DILUTION

        If you invest in our common stock, your ownership interest will be immediately diluted to the extent of the difference between the initial public offering price per share of our common stock and the net tangible book value per share of our common stock after this offering. Dilution results from the fact that the initial public offering price per share of the common stock is substantially in excess of the pro forma as adjusted net tangible book value per share of common stock after this offering.

        Our as adjusted net tangible book value as of DecemberMarch 31, 20142015 was $             million, or $            per share of common stock (after giving effect to the             -for-one stock split, which we effected on                             , 2015). As adjusted net tangible book value per share represents total tangible assets less total liabilities, divided by the number of shares of our common stock outstanding as of DecemberMarch 31, 2014,2015, after giving effect to the Distribution.

        Pro forma as adjusted net tangible book value is our as adjusted net tangible book value after giving effect to the sale of                shares of common stock in this offering at an assumed initial public offering price of $            per share, which is the midpoint of the price range set forth on the cover page of this prospectus, and after deducting the estimated underwriting discounts and commissions and estimated offering expenses payable by us, as well as the other items described as pro forma as adjusted under the section titled "Capitalization." Our pro forma as adjusted net tangible book value as of DecemberMarch 31, 20142015 would have been $             million, or $            per share. This amount represents an immediate increase in net tangible book value of $            per share compared to our as adjusted net tangible book value per share to our existing stockholders and an immediate dilution of $            per share to new investors in this offering. We determine dilution by subtracting the pro forma as adjusted net tangible book value per share after this offering from the amount of cash that a new investor paid for a share of common stock. The following table illustrates this dilution:

Assumed initial public offering price per share

   $

As adjusted net tangible book value per share as of DecemberMarch 31, 20142015

 $  

Increase in net tangible book value per share attributable to this offering

    

Pro forma as adjusted net tangible book value per share after this offering

   $

Dilution per share to new investors in this offering

   $

        Each $1.00 increase (decrease) in the assumed initial public offering price of $            per share, which is the midpoint of the price range set forth on the cover page of this prospectus, would increase (decrease) the pro forma as adjusted net tangible book value per share after this offering by $            , and increase (decrease) the dilution in net tangible book value per share to new investors by $            , assuming that the number of shares offered by us, as set forth on the cover page of this prospectus, remains the same and after deducting the estimated underwriting discounts and commissions and estimated offering expenses payable by us. Each increase (decrease) of 1.0 million shares in the number of shares offered by us would increase (decrease) our pro forma as adjusted net tangible book value per share after this offering by $            per share and decrease (increase) the dilution to new investors by $            per share, assuming that the assumed initial public offering price remains the same, and after deducting the estimated underwriting discounts and commissions and the estimated offering expenses payable by us.

        If the underwriters exercise their option to purchase additional shares of our common stock in full, the pro forma as adjusted net tangible book value after this offering would be $            per share and the dilution per share to new investors would be $            per share, in each case assuming an initial


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public offering price of $            per share, which is the midpoint of the price range set forth on the cover page of this prospectus.

        The following table summarizes on the pro forma basis described above, as of DecemberMarch 31, 2014,2015, the differences between the number of shares purchased from us, the total consideration paid to us in cash and the average price per share that existing stockholders and new investors paid. The calculation below is based on an assumed initial public offering price of $             per share, which is the midpoint of the price range set forth on the cover page of this prospectus, before deducting the estimated underwriting discounts and commissions and estimated offering expenses payable by us.

 
  
  
 Total
Consideration
  
 
 Shares Purchased  
 
 Average
Price
Per Share
 
 Number Percent Amount Percent

Existing stockholders

     %$   %$

New investors

            

Total

    100%   100% 

        The foregoing tables and calculations are based on            shares of our common stock outstanding as of DecemberMarch 31, 2014,2015, include             shares of unvested restricted common stock that will be outstanding after the completion of the Distribution and exclude             shares of our common stock reserved for future issuance under our 2015 Plan.Plan, including shares of common stock reserved for issuance as restricted stock that we intend to grant on the date of this prospectus to certain directors and employees, including the named executive officers, as described in "Executive Compensation—2014 Director Compensation Table" and "Executive Compensation—2014 Summary Compensation Table—Equity Compensation," with an expected aggregate value of $        (or an aggregate of            shares of restricted stock, based on an assumed initial public offering price of $         per share, which is the midpoint of the price range set forth on the cover page of this prospectus).

        If the underwriters exercise their option to purchase additional shares of our common stock in full:

        In addition, we may choose to raise additional capital due to market conditions or strategic or other considerations even if we believe we have sufficient funds for our current or future operating plans. To the extent that additional capital is raised through the sale of equity or convertible debt securities, the issuance of such securities could result in further dilution to our stockholders.


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SELECTED CONSOLIDATED FINANCIAL DATA

        The following table sets forth our selected financial data as of and for the periods indicated. The selected consolidated statementsstatement of operations and cash flows data for the years ended December 31, 2014, 2013 and 2012 and the consolidated balance sheet data as of December 31, 2014 and 2013 have been derived from our audited consolidated financial statements, which are included elsewhere in this prospectus. The consolidated balance sheet data as of December 31, 2012 have been derived from our audited consolidated financial statements not included in this prospectus. The selected consolidated statement of operations and cash flow data for the three months ended March 31, 2015 and 2014 and the consolidated balance sheet data as of March 31, 2015 have been derived from our unaudited condensed consolidated financial statements, which are included elsewhere in this prospectus. The unaudited condensed consolidated financial statements, in management's opinion, have been prepared on the same basis as the audited consolidated financial statements and related notes included elsewhere in this prospectus, and include all adjustments, consisting only of normal recurring adjustments, that management considers necessary for a fair presentation of the financial information as of and for the periods presented. Interim financial results are not necessarily indicative of results that may be expected for the full fiscal year or any future reporting period.

        Our historical results are not necessarily indicative of future operating results. The following selected consolidated financial data are qualified in their entirety by reference to, and should be read in conjunction with, our consolidated financial statements and the accompanying notes, included elsewhere in this prospectus, and the information under "Use of Proceeds," "Capitalization," "Selected Consolidated Financial Data," and "Management's Discussion and Analysis of Financial Condition and Results of Operations."


 Year Ended December 31,  Three Months Ended
March 31,
 Year Ended December 31, 

 2014 2013 2012  2015 2014 2014 2013 2012 

 (in thousands, except share and per share data)
  (in thousands, except share and per share data)
 

Statement of Operations Data:

                  

Revenue

 $281,612 $260,420 $231,351  $74,891 $65,404 $281,612 $260,420 $231,351 

Cost of revenue

 121,807 113,675 101,155  31,427 27,760 121,807 113,675 101,155 

General and administrative

 70,432 71,926 70,679  18,301 16,597 70,432 71,926 70,679 

Depreciation and amortization

 35,102 32,468 27,202  9,859 8,568 35,102 32,468 27,202 

Impairment charges

  2,579      2,579  

Loss on disposal of property and equipment

 1,719 274  

Loss (gain) on disposal of property and equipment

 (46) 606 1,719 274  

Total operating expenses

 229,060 220,922 199,036  59,541 53,531 229,060 220,922 199,036 

Income from operations

 52,552 39,498 32,315  15,350 11,873 52,552 39,498 32,315 

Other income (expense):

                  

Interest expense, net

 (19,832) (24,644) (32,157) (4,579) (5,464) (19,832) (24,644) (32,157)

Extinguishment of debt

 (2,894) (7,922) (7,185)   (2,894) (7,922) (7,185)

Management fee of related party

 (1,047) (907) (968) (286) (230) (1,047) (907) (968)

Total other expense, net

 (23,773) (33,473) (40,310) (4,865) (5,694) (23,773) (33,473) (40,310)

Income (loss) before income taxes

 28,779 6,025 (7,995) 10,485 6,179 28,779 6,025 (7,995)

Income tax expense (benefit)

 13,196 5,926 (604) 4,511 2,883 13,196 5,926 (604)

Net income (loss)

 $15,583 $99 $(7,391) $5,974 $3,296 $15,583 $99 $(7,391)

Per Share Data:

                  

Net income (loss) per common share:

                  

Basic and diluted

 $1,007.37 $6.40 $(477.79) $386.19 $213.07 $1,007.37 $6.40 $(477.79)

Weighted average of common shares outstanding:

                  

Basic and diluted

 15,469 15,469 15,469  15,469 15,469 15,469 15,469 15,469 

Statement of Cash Flows Data:

 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 

Net cash provided by operating activities

 $54,768 $53,911 $44,897  $11,399 $12,455 $54,768 $53,911 $44,897 

Net cash used in investing activities

 (47,591) (20,043) (43,085) (2,726) (1,686) (47,591) (20,043) (43,085)

Net cash provided by (used in) financing activities

 (32,850) (9,078) 1,362  (3,473) (13,854) (32,850) (9,078) 1,362 

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 As of December 31, 

 As of December 31,  As of
March 31, 2015
 

 2014 2013 2012  2014 2013 2012 

 (in thousands)
  (in thousands)
 

Balance Sheet Data:

                

Cash

 $6,962 $32,635 $7,845  $12,162 $6,962 $32,635 $7,845 

Working capital(1)

 (3,244) 21,223 8,888  7,694 (3,244) 21,223 8,888 

Total debt (including current portion)

 419,296 436,736 438,188  416,195 419,296 436,736 438,188 

Total assets

 898,567 890,513 883,014  910,143 898,567 890,513 883,014 

Total shareholder's equity

 280,644 266,207 265,028  286,221 280,644 266,207 265,028 

(1)
Calculated as current assets minus current liabilities.

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MANAGEMENT'S DISCUSSION AND ANALYSIS OF
FINANCIAL CONDITION AND RESULTS OF OPERATIONS

        You should read the following discussion and analysis of our financial condition and results of operations together with "Selected Consolidated Financial Data" and our consolidated financial statements and the related notes thereto included elsewhere in this prospectus. Some of the information contained in this discussion and analysis or set forth elsewhere in this prospectus, including information with respect to our plans and strategy for our business and related financing, includes forward-looking statements that involve risks and uncertainties. See "Special Note Regarding Forward-Looking Statements." As a result of many factors, including those factors set forth in the "Risk Factors" section of this prospectus, our actual results could differ materially from the results described in or implied by the forward-looking statements contained in the following discussion and analysis.

Overview

        We are a leading provider of patient experience measurement, performance analytics and strategic advisory solutions for healthcare organizations across the continuum of care. Our mission is to help healthcare organizations reduce patient suffering and improve clinical quality, safety and the patient experience. We provide our clients with innovative, technology-based solutions that capture the perspectives of patients, physicians, nurses and other healthcare employees, which enable our clients to benchmark, analyze and improve the patient's care experience. We support clients in achieving the "Triple Aim" of improving the patient experience, managing their population's health and controlling costs through improved patient engagement and experience of care. We believe we offer a powerful value proposition to the healthcare industry, as we help drive transformational change through greater performance transparency, better care coordination and sustainable performance improvements.

        Our clients are represented across the continuum of care and include hospitals, medical practices and other healthcare providers. As of January 1, 2015, we served more than 22,000 healthcare facilities, including 62% of acute care hospitals in the United States, 81% of acute care hospitals in the United States with more than 100 beds and 73% of medical practices in the United States with more than 50 physicians. We have strong and long-standing relationships with distinguished healthcare providers, including 89% of major teaching hospitals in the United States. From 2012 to 2014, our average annual revenue retention rate was approximately 94% and our average client revenue retention rate from 2012 to 2014 was approximately 97%, which we believe represents strong client satisfaction with our solutions and the nature of our long-term strategic client relationships. With our continued focus on innovation and thought leadership, we believe we have a significant opportunity to both expand our engagements within our existing client base and to increase the total number of healthcare organizations we serve.

        Our history of delivering value to our clients underlies our strong financial performance. In 2014, we generated revenue of $281.6 million and Adjusted EBITDA of $102.6 million and net income of $15.6 million. We have demonstrated our ability to consistently invest in our business to expand our relationships and deliver innovative solutions, driven in part through targeted acquisitions and capital investments. For a reconciliation of Adjusted EBITDA to net income (loss), see "Prospectus Summary—Summary Consolidated Financial Data."

Distribution

        Prior to the closing of this offering, our parent company, PG Holdco, LLC, will be liquidated and its sole asset, the shares of our common stock it holds, will be distributed to its equity holders based on their relative rights under its limited liability agreement. The equity holders of PG Holdco will receive the number of shares of our common stock in the liquidation of PG Holdco that they would have held had they held our common stock directly immediately before the Distribution, with no issuance of


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additional shares by us. Each holder of vested units of PG Holdco will receive unrestricted shares of our common stock in the Distribution. Each holder of unvested common units of PG Holdco that are subject to time-vesting conditions will receive unvested restricted shares of our common stock in the Distribution. For additional information regarding the treatment of outstanding units in PG Holdco in connection with the Distribution and this offering, see "Executive and Director Compensation—Effect of the Distribution and this Offering."

        The Distribution will not affect our operations, which we will continue to conduct through our operating subsidiaries. The primary purpose of the Distribution is to remove an unnecessary layer of our organizational structure prior to the closing of this offering.

Factors Affecting our Financial Performance

        We believe that the financial performance of our business and our continued success are primarily dependent upon the following:


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Acquisitions

        We completed several acquisitions during the years ended December 31, 2014, 2013 and 2012 to expand capabilities and complement our suite of solutions, including our engagement and consulting solutions. During 2014, we acquired all of the capital stock of Dynamic Clinical Systems, Inc., which provides patient reported outcomes services and solutions for a purchase price of $3.3 million. We also purchased all of the assets of The National Database of Nursing Quality Indicators ("NDNQI") for a purchase price of $24.9 million. NDNQI is a leading quality improvement and nurse engagement tool. During 2013, we acquired all of the capital stock of On The Spot Systems, Inc., a point-of-care survey technology firm for a purchase price of $2.8 million. During 2012, we acquired all of the capital stock of Morehead Associates, Inc. for a purchase price of $24.9 million. Morehead Associates, Inc. delivers human capital assessments, analytics, benchmark data and consulting solutions to the healthcare industry. All of these acquisitions were financed with cash on hand.

        The results of operations of the acquired businesses have been included in our consolidated financial statements since the applicable date of acquisition.

Refinancings

        We completed several refinancings during the years ended December 31, 2014, 2013 and 2012 to lower our interest expense and amend certain financial covenants. In April 2012, we refinanced the entire $315.9 million of borrowings outstanding under our prior senior secured term loan facility and $100.0 million aggregate principal amount of our 12.5% Senior Subordinated Notes due 2016 with funds borrowed under the Term Loan Facility and our second lien term loan facility (the "Second Lien Term Loan Facility"). In May 2013, we refinanced a portion of our Second Lien Term Loan Facility with borrowings of $50.0 million under our Term Loan Facility. In May 2014, we borrowed an additional $35.0 million under the Term Loan Facility and used such funds, together with $10.0 million of cash on hand, to repay in full all amounts outstanding under, and terminate, our Second Lien Term Loan Facility. These refinancings resulted in losses on the extinguishment of debt consisting of write-offs of unamortized deferred financing fees and losses on original issue discount in the applicable periods.

Key Components of Results of Operations

Revenue

        We generate revenues from sales of our services that we perform in connection with the delivery of our solutions. We generally invoice and collect fees from our clients in advance of revenue recognition, with unrecognized amounts reflected as deferred revenue on our balance sheet. Revenue is principally recognized ratably over the term of the service period, which is typically 12 months.


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Cost of Revenue

        Expenses directly related to delivery of our solutions and providing services are classified as cost of revenue. Cost of revenue consists primarily of salaries, bonuses and employee benefits, employee travel and lodging, survey materials and postage, outsourced data support, consulting costs, technology contractors, and other direct expenses associated with revenues. In addition, cost of revenue includes personnel costs relating to individuals that facilitate the services we perform in connection with the delivery of our solutions, as well as collect, process and manage patient experience and engagement data, develop software and technology and manage the technology infrastructure.

General and Administrative

        General and administrative expense consists primarily of employee-related expenses for the salaries, benefits, travel expenses and bonuses for our executive, finance, legal, human resources, sales, marketing and other administrative personnel that are not directly involved in the services we perform in connection with the delivery of our solutions. We record equity-based compensation expense associated with granting of equity awards of preferred units and common units of PG Holdco (which will be liquidated upon consummation of the Distribution) to our employees and directors. In future periods, we expect to issue long-term equity incentive awards in the form of restricted stock, restricted stock units or stock options to our executives, directors and other key employees. This may result in an increase in our general and administrative expenses in future periods as we recognize expense over the vesting term of the awards. We also expect to see an increase in our equity-based compensation expense as we recognize expense over the modification and accelerated vesting of certain common units of PG Holdco held by our employees and directors in connection with the Distribution and this offering.

        General and administrative expense also includes professional fees, occupancy expenses, acquisition-related expenses, consulting fees related to our thought leadership programs, advertising costs, insurance and other expenses.

        We expect our general and administrative expense to increase as we incur additional costs associated with being a public company.

Depreciation and Amortization

        Depreciation and amortization expense consists primarily of depreciation of property and equipment and amortization of capitalized software costs and acquisition-related intangible assets.

Interest Expense, Net

        Interest expense, net consists primarily of interest on borrowings and the amortization of costs incurred to obtain long-term financing. Interest income on our cash balances has been immaterial.

Provision for Income Taxes

        Provision for income taxes primarily consists of federal and state taxes in the United States.

Key Operating Metrics

Revenue Retention

        Our revenue retention rate tracks the percentage of revenue that we retain from our existing clients. We calculate our revenue retention rate as of a year end by starting with our revenue from existing clients for the prior year (excluding revenue from our project-based engagement and consulting solutions), subtracting the annual revenue value of services cancelled by such clients during such year


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and then dividing the net amount by the revenue from such clients for the prior year (excluding


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revenue from project-based engagement and consulting solutions). We monitor this metric because we believe it is an indicator of client satisfaction and provides insight into our ability to retain and grow revenue from our client base. This metric is a non-GAAP measure and may differ from the presentation of such or similarly titled measures presented by others and should not be considered in isolation or as an alternative to financial statement data presented as indicators of financial performance presented in accordance with GAAP.

        Our revenue retention rate was approximately 95%, 96% and 92% as of December 31, 2014, December 31, 2013 and December 31, 2012, respectively.

Client Revenue Retention

        We calculate our client revenue retention rate as of a year end by starting with our revenue from the prior year (excluding revenue from our project-based engagement and consulting solutions), subtracting the annual revenue value of services attributable to prior-year clients that cancelled a specified amount of their revenue value during such year and then dividing the net amount by the revenue from the prior year (excluding revenue from project-based engagement and consulting solutions). We believe this metric is an indicator of client loyalty and satisfaction with our solutions. This metric is a non-GAAP measure and may differ from the presentation of such or similarly titled measures presented by others and should not be considered in isolation or as an alternative to financial statement data presented as indicators of financial performance presented in accordance with GAAP.

        Our client revenue retention rate was approximately 97%, 98% and 96% as of December 31, 2014, December 31, 2013 and December 31, 2012, respectively.

        We believe our investments in patient experience solutions are driving our high and stable revenue and client retention rates.

Adjusted EBITDA

        We define Adjusted EBITDA as net income (loss) before interest expense, net, income taxes and depreciation and amortization, with further adjustments to add back (i) items that are expected to terminate in connection with the offering, (ii) non-cash charges, (iii) non-recurring items that are not indicative of the underlying operating performance of the business and (iv) items that are solely related to changes in our capital structure, and therefore are not indicative of the underlying operating performance of the business.

        Management uses Adjusted EBITDA (i) to compare our operating performance on a consistent basis, (ii) to calculate incentive compensation for our employees, (iii) for planning purposes, including the preparation of our internal annual operating budget, (iv) to evaluate the performance and effectiveness of our operational strategies and (v) to assess compliance with various metrics associated with the agreements governing our indebtedness. We also believe that Adjusted EBITDA is useful to investors in assessing our financial performance because this measure is similar to the metrics used by investors and other interested parties when comparing companies in our industry that have different capital structures, debt levels and/or income tax rates. Accordingly, we believe that Adjusted EBITDA provides useful information to investors and others in understanding and evaluating our operating performance in the same manner as our management.

        Adjusted EBITDA is not determined in accordance with U.S. generally accepted accounting principles, or GAAP, and should not be considered in isolation or as an alternative to net income, income from operations, net cash provided by operating, investing or financing activities or other financial statement data presented as indicators of financial performance or liquidity, each as presented in accordance with GAAP. For a presentation of our Adjusted EBITDA and a reconciliation of Adjusted EBITDA to net income (loss), see "Prospectus Summary—Summary Consolidated Financial Data."


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Results of Operations

        The following table sets forth our results of operations for the periods indicated:


 Year Ended December 31,  Three Months Ended March 31, Year Ended December 31, 

 2014 % of
revenue
 2013 % of
revenue
 2012 % of
revenue
  2015 % of
revenue
 2014 % of
revenue
 2014 % of
revenue
 2013 % of
revenue
 2012 % of
revenue
 

 (in thousands, except percentages)
  (in thousands, except percentages)
 

Revenue

 $281,612 100.0%$260,420 100.0%$231,351 100.0% $74,891 100.0%$65,404 100.0%$281,612 100.0%$260,420 100.0%$231,351 100.0%

Operating expenses:

                                  

Cost of revenue

 121,807 43.3 113,675 43.7 101,155 43.7  31,427 42.0 27,760 42.4 121,807 43.3 113,675 43.7 101,155 43.7 

General and administrative

 70,432 25.0 71,926 27.6 70,679 30.6  18,301 24.4 16,597 25.4 70,432 25.0 71,926 27.6 70,679 30.6 

Depreciation and amortization

 35,102 12.5 32,468 12.5 27,202 11.8  9,859 13.2 8,568 13.1 35,102 12.5 32,468 12.5 27,202 11.8 

Impairment charges

   2,579 1.0          2,579 1.0   

Loss on disposal of property and equipment

 1,719 0.6 274 0.1   

Loss (gain) on disposal of property and equipment

 (46) (0.1) 606 0.9 1,719 0.6 274 0.1   

Total operating expenses

 229,060 81.3 220,922 84.8 199,036 86.0  59,541 79.5 53,531 81.8 229,060 81.3 220,922 84.8 199,036 86.0 

Income from operations

 52,552 18.7 39,498 15.2 32,315 14.0  15,350 20.5 11,873 18.2 52,552 18.7 39,498 15.2 32,315 14.0 

Other income (expense):

                                  

Interest expense, net

 (19,832) (7.0) (24,644) (9.5) (32,157) (13.9) (4,579) (6.1) (5,464) (8.4) (19,832) (7.0) (24,644) (9.5) (32,157) (13.9)

Extinguishment of debt

 (2,894) (1.0) (7,922) (3.0) (7,185) (3.1)     (2,894) (1.0) (7,922) (3.0) (7,185) (3.1)

Management fee of related party

 (1,047) (0.4) (907) (0.4) (968) (0.4) (286) (0.4) (230) (0.4) (1,047) (0.4) (907) (0.4) (968) (0.4)

Total other expense, net

 (23,773) (8.4) (33,473) (12.9) (40,310) (17.4) (4,865) (6.5) (5,694) (8.7) (23,773) (8.4) (33,473) (12.9) (40,310) (17.4)

Income (loss) before income taxes

 28,779 10.2 6,025 2.3 (7,995) (3.5) 10,485 14.0 6,179 9.4 28,779 10.2 6,025 2.3 (7,995) (3.5)

Provision (benefit) for income taxes

 13,196 4.7 5,926 2.3 (604) (0.3) 4,511 6.0 2,883 4.4 13,196 4.7 5,926 2.3 (604) (0.3)

Net income (loss)

 $15,583 5.5%$99 (0.0)%$(7,391) (3.2)% $5,974 8.0%$3,296 5.0%$15,583 5.5%$99 (0.0)%$(7,391) (3.2)%

Note:Three Months Ended March 31, 2015 compared to Three Months Ended March 31, 2014

TotalsRevenue

        Revenue increased $9.5 million, or 14.5%, from $65.4 million for the three months ended March 31, 2014 to $74.9 million for the three months ended March 31, 2015. The increase was primarily attributable to the expansion of our patient experience solutions sold to existing clients, revenue from new clients and subtotals may not equal$3.0 million of revenue from businesses acquired in the sumsecond quarter of individual line items2014. During the three months ended March 31, 2015, NDNQI and Dynamic Clinical Systems, Inc. contributed $2.8 million and $0.2 million of revenue, respectively.

Cost of Revenue

        Cost of revenue increased $3.6 million, or 13.2%, from $27.8 million for the three months ended March 31, 2014 to $31.4 million for the three months ended March 31, 2015. As a percentage of revenue, cost of revenue decreased from 42.4% for the three months ended March 31, 2014 to 42.0% for the three months ended March 31, 2015.

        The $3.6 million increase in cost of revenue was driven by an increase in postage costs of $1.6 million due to rounding.a 15.7% increase in outgoing survey volume. Additionally, the increase was due to incremental costs of $0.7 million related to the operations of NDNQI and Dynamic Clinical Systems, Inc., which we acquired during the second quarter of 2014, increased personnel costs of $0.9 million associated with an increase in salaries and headcount, increased group health insurance costs of $0.4 million as the result of less favorable claims experience than in the first quarter of 2014, and an increase in professional fees of $0.5 million associated with additional temporary staffing to support increased telephone survey volumes. The increase was partially offset by an increase in internal software development of $0.7 million as more projects were in the application development phase during the three months ended March 31, 2015.


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General and Administrative Expense

        General and administrative expense increased $1.7 million, or 10.3%, from $16.6 million for the three months ended March 31, 2014 to $18.3 million for the three months ended March 31, 2015. As a percentage of revenue, general and administrative expense decreased from 25.4% for the three months ended March 31, 2014 to 24.4% for the three months ended March 31, 2015.

        The $1.7 million increase in general and administrative expenses was primarily due to a $1.1 million increase in personnel costs associated with an increase in salaries and headcount, $0.2 million in consulting costs related to product strategy and $0.2 million in professional fees related to this offering.

Depreciation and Amortization Expense

        Depreciation and amortization expense increased $1.3 million, or 15.1%, from $8.6 million for the three months ended March 31, 2014 to $9.9 million for the three months ended March 31, 2015. The $1.3 million increase was due to an increase in depreciation expense of $0.9 million driven by additional investments in computer software development and infrastructure due to our continued investment in this area in 2014 and 2015, and an increase in amortization expense of $0.4 million related to the amortization of intangible assets of recently acquired businesses.

Loss (Gain) on Disposal of Property and Equipment

        We recorded a net gain on disposal of property and equipment of $46 thousand for the three months ended March 31, 2015 compared to a loss on disposal of property and equipment of $0.6 million for the three months ended March 31, 2014. The $46 thousand net gain for the three months ended March 31, 2015 was primarily the result of early termination of capital leases for equipment. The $0.6 million loss on disposal of equipment for the three months ended March 31, 2014 was primarily the result of the consolidation of several of our smaller office locations.

Other Income (Expense)

        Interest expense, net.

    Interest expense, net decreased $0.9 million, or 16.2%, from $5.5 million for the three months ended March 31, 2014 to $4.6 million for the three months ended March 31, 2015. The decrease was primarily due to the reduction of our weighted average interest rate to 4.25% for the three months ended March 31, 2015 compared to 4.67% for the three months ended March 31, 2014 as a result of the extinguishment of our Second Lien Term Loan Facility in May 2014.

        Management fee of related party.    Our annual management fee increased $56 thousand from $230 thousand for the three months ended March 31, 2014 to $286 thousand for the three months ended March 31, 2015. The annual management fee is based on our performance in the previous fiscal year. The year-over-year improvement in performance has resulted in a corresponding increase in the annual management fee.

Provision for Income Taxes

        Provision for income taxes increased $1.6 million, or 56.5%, from $2.9 million for the three months ended March 31, 2014 to $4.5 million for the three months ended March 31, 2015. The provision for income taxes for the first three months of 2015 and 2014 primarily represents federal and state income tax expense for the periods.

        For the three months ended March 31, 2015, our effective income tax rate was 43.0% as compared to an effective income tax rate of 46.7% for the three months ended March 31, 2014. These rates differ from the federal statutory income tax rate of 35% primarily due to nondeductible permanent differences, such as equity-based compensation and meals and entertainment expenses. The decrease in


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the effective income tax rate period-over-period was the result of the reduction in the permanent difference related to equity-based compensation for the three months ended March 31, 2015.

Year Ended December 31, 2014 compared to Year Ended December 31, 2013

Revenue

        Revenue increased $21.2 million, or 8.1%, from $260.4 million for the year ended December 31, 2013 to $281.6 million for the year ended December 31, 2014. The increase was primarily attributable to the expansion of our patient experience solutions sold to existing clients, revenue from new clients and $8.3 million of revenue from businesses acquired in 2014 and December 2013. During the year ended December 31, 2014, NDNQI, Dynamic Clinical Systems, Inc. and On The Spot Systems, Inc. contributed $6.5 million, $1.1 million and $0.7 million of revenue, respectively. This increase was partially offset by a reduction in revenue of $3.8 million associated with the discontinuation of certain clinical solutions in the fourth quarter of 2013.

Cost of Revenue

        Cost of revenue increased $8.1 million, or 7.2%, from $113.7 million for the year ended December 31, 2013 to $121.8 million for the year ended December 31, 2014. As a percentage of revenue, cost of revenue decreased from 43.7% for the year ended December 31, 2013 to 43.3% for the year ended December 31, 2014.

        The $8.1 million increase in cost of revenue was driven by $4.4 million of incremental costs related to the operations of NDNQI, Dynamic Clinical Systems, Inc. and On The Spot Systems, Inc., which we acquired at the end of 2013 and during 2014. Additionally, postage costs increased $3.8 million due to a 5.8% increase in outgoing survey volume in 2014 coupled with an increase in federal postage rates in January 2014. Other increases include professional fees of $1.0 million associated with 2014 client consulting projects and $0.3 million related to our regional and national client conferences due to an increase in conference attendance. These increases were partially offset by a decrease in payroll and


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related costs of $0.7 million due to lower year-over-year headcount and a $0.3 million decrease in technology related costs.

General and Administrative Expense

        General and administrative expense decreased $1.5 million, or 2.1%, from $71.9 million for the year ended December 31, 2013 to $70.4 million for the year ended December 31, 2014. As a percentage of revenue, general and administrative expense decreased from 27.6% for the year ended December 31, 2013 to 25.0% for the year ended December 31, 2014.

        The decrease in general and administrative expenses was primarily due to a $1.6 million reduction in equity-based compensation as a result of a decrease in equity units issued by our parent and paid for with nonrecourse loans, a $1.1 million reduction in 2014 sales commissions due to the implementation of a new sales compensation program that led to a lower effective commission rate in 2014, a $0.7 million decrease in marketing and advertising costs and a $0.5 million decrease in acquisition-related expenses. These decreases were partially offset by a $1.1 million increase in personnel costs associated with an increase in headcount, a $1.0 million increase in severance expense, a $0.7 million increase in occupancy cost due to additional office space and a $0.3 million increase in charitable contributions.

Depreciation and Amortization Expense

        Depreciation and amortization expense increased $2.6 million, or 8.1%, from $32.5 million for the year ended December 31, 2013 to $35.1 million for the year ended December 31, 2014. As a percentageThe


Table of revenue, depreciation and amortization expense remained consistent at 12.5% for the years ended December 31, 2014 and 2013. The $2.6Contents

$2.6 million increase was due to an increase in depreciation expense of $1.9 million driven by higher investments in computer software development and infrastructure due to our continued investment in this area in 2014, and an increase in amortization expense of $0.7 million primarily related to the amortization of intangible assets of recently acquired businesses.

Impairment Charges

        In 2013, we recorded impairment charges totaling $2.6 million on property and equipment and intangible assets related to the discontinuation of certain clinical solutions during the year ended December 31, 2013. We did not record any impairment charges in 2014.

Loss (Gain) on Disposal of Property and Equipment

        Loss on disposal of property and equipment increased $1.4 million from $0.3 million for the year ended December 31, 2013 to $1.7 million for the year ended December 31, 2014. The losses in both periods were primarily the result of write-offs of equipment and software no longer in use.

Other Income (Expense)

        Interest expense, net.    Interest expense, net decreased $4.8 million, or 19.5%, from $24.6 million for the year ended December 31, 2013 to $19.8 million for the year ended December 31, 2014. The decrease was primarily due to the reduction of our weighted average interest rate to 4.46% during the year ended December 31, 2014 compared to 4.67% for the year ended December 31, 2013 as a result of the extinguishment of our Second Lien Term Loan Facility in May 2014.

        Extinguishment of debt.    On May 9, 2014, we amended our Senior Secured Credit Facilities to, among other things, borrow incremental first lien term loans in an amount of $35.0 million. The net proceeds from the additional borrowing and $10.0 million of cash on hand were used to pay off the


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remaining balance of our Second Lien Term Loan Facility. The transaction resulted in a loss on extinguishment of debt of $2.9 million consisting of the write-off of unamortized deferred financing fees of $1.5 million, payments of fees to lenders of $0.5 million and loss on original issue discount of $0.9 million.

        On May 9, 2013, we amended our Senior Secured Credit Facilities to, among other things, borrow incremental first lien term loans in an amount of $50.0 million, lower interest rates, and adjust certain financial covenants. The net proceeds from the additional borrowings were used to pay down a portion of the principal balance of the Second Lien Term Loan Facility. The transaction resulted in a loss on extinguishment of debt of $7.9 million consisting of the write-off of unamortized deferred financing fees of $4.1 million, payments of fees to lenders of $1.5 million and loss on original issue discount of $2.3 million.

        Management fee of related party.    Our annual management fee ofwas $1.0 million remained consistent duringfor each of the years ended December 31, 2014 and 2013.

Provision for Income Taxes

        Provision for income taxes increased $7.3 million, or 122.7%, from $5.9 million for the year ended December 31, 2013 to $13.2 million for the year ended December 31, 2014. The provision for income taxes for the years ended 2014 and 2013 primarily represents federal and state income tax expense for the periods.

        For the years ended December 31, 2014, our effective tax rate was 45.9%, as compared to an effective income tax rate of 98.3% for the year ended December 31, 2013. These rates differ from the federal statutory income tax rate of 35% primarily due to nondeductible permanent differences such as


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equity-based compensation and meals and entertainment expenses and, in 2013, the impact on deferred tax liabilities from an increase in projected state tax rates.

Year Ended December 31, 2013 compared to Year Ended December 31, 2012

Revenue

        Revenue increased $29.1 million, or 12.6%, from $231.4 million for the year ended December 31, 2012 to $260.4 million for the year ended December 31, 2013. The increase was primarily attributable to the expansion of our patient experience solutions sold to existing clients, revenue from new clients and $12.4 million of revenue contribution from the acquisition of Morehead Associates, Inc. in December 2012.

Cost of Revenue

        Cost of revenue increased $12.5 million, or 12.4%, from $101.2 million for the year ended December 31, 2012 to $113.7 million for the year ended December 31, 2013. As a percentage of revenue, cost of revenue remained consistent atwas 43.7% for each of the years ended December 31, 2013 and 2012. The $12.5 million increase in cost of revenue was primarily due to $7.4 million of incremental costs of revenue related to the operations of Morehead Associates, Inc. following its acquisition in December 2012, increased payroll and related expenses of $2.1 million driven by higher headcount, a $1.8 million increase in equity-based compensation due to vesting of A unit grants in 2012 and early 2013, a $1.6 million increase in managing our technology infrastructure associated with the delivery of our solutions and an increase in postage costs of $1.2 million due to a 2.1% increase in outgoing survey volume.

        These increase were partially offset by a $1.0 million decrease associated with a contract termination payment to a third-party software vendor in 2012 and a $0.7 million decrease in group health insurance expense due to favorable claims experience in 2013.


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General and Administrative Expense

        General and administrative expense increased $1.2 million, or 1.8%, from $70.7 million for the year ended December 31, 2012 to $71.9 million for the year ended December 31, 2013. As a percentage of revenue, general and administrative expense decreased from 30.6% for the year ended December 31, 2012 to 27.6% for the year ended December 31, 2013.

        The $1.2 million increase was primarily due to an increase in commissions of $3.9 million due to an increase in sales, an increase in bonus expense of $1.3 million related to our improved financial performance in 2013, an increase in occupancy costs of $1.0 million driven by new corporate office space, an increase in legal fees of $1.0 million in connection with personnel changes, $1.0 million of contractor costs related to increased sales and marketing activities, $0.9 million of consulting fees for strategic planning initiatives and an increase in bank fees of $0.4 million driven by increased receipts from customers.

        The increase was partially offset by reductions in equity-based compensation expense of $6.2 million due to a decrease in equity units issued by our parent and paid for with nonrecourse loans and severance costs of $2.1 million due to higher executive turnover in 2012.

Depreciation and Amortization Expense

        Depreciation and amortization expense increased $5.3 million, or 19.4%, from $27.2 million for the year ended December 31, 2012 to $32.5 million for the year ended December 31, 2013. As a percentage of revenue, depreciation and amortization expense increased from 11.8% for the year ended December 31, 2012 to 12.5% for the year ended December 31, 2013. The $5.3 million increase was due to an increase in depreciation expense of $4.8 million driven by higher investments in computer software development and infrastructure due to our continued investment in


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this area in 2013, and an increase in amortization expense of $0.5 million primarily related to the amortization of intangible assets acquired in the acquisition of Morehead Associates, Inc. in December 2012.

Impairment Charges

        In 2013, we recorded impairment charges totaling $2.6 million on property and equipment and intangible assets related to the discontinuation of certain clinical solutions during the year ended December 31, 2013. We did not record any impairment charges in 2012.

Loss (Gain) on Disposal of Property and Equipment

        We recorded losses on disposal of property and equipment of $0.3 million during the year ended December 31, 2013, primarily related to write-offs of equipment and software no longer in use. We did not record any loss on disposal of property and equipment in 2012.

Other Expense

        Interest expense, net.    Interest expense, net decreased $7.5 million, or 23.4%, from $32.2 million for the year ended December 31, 2012 to $24.6 million for the year ended December 31, 2013. The decrease was primarily due to the reduction of our weighted average interest rate to 4.67% for 2013 compared to 5.90% for 2012 in connection with the refinancing of our Second Lien Term Loan Facility in May 2013. Additionally, interest expense for the year ended December 31, 2012 included $1.1 million of mark-to-market expense of the fair value of our interest rate cap, compared to $0.3 million of expense for the year ended December 31, 2013.

        Extinguishment of debt.    On May 9, 2013, we amended our Senior Secured Credit Facilities to, among other things, borrow incremental term loans in an amount of $50.0 million, lower interest rates, and adjust certain financial covenants. The net proceeds from the additional borrowings were used to


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pay down a portion of the principal balance of the Second Lien Term Loan Facility. The transaction resulted in a loss on extinguishment of debt of $7.9 million consisting of the write-off of unamortized deferred financing fees of $4.1 million, payments of fees to lenders of $1.5 million and loss on original issue discount of $2.3 million.

        On April 20, 2012, we paid off the prior senior secured credit facilities and our senior subordinated notes with the net proceeds from the Term Loan Facility and the Second Lien Term Loan Facility. The transaction resulted in a loss on debt extinguishment of $7.2 million consisting of the write-off of unamortized deferred financing fees of $4.8 million, a prepayment penalty of $1.4 million, and a loss on original issue discount of $1.0 million.

        Management fee of related party.    Our annual management fee remained relatively consistentwas $1.0 million for each of the years ended December 31, 2013 and 2012.

Provision for Income Taxes

        Provision for income taxes increased $6.5 million, from a benefit of $0.6 million for the year ended December 31, 2012 to an expense of $5.9 million for the year ended December 31, 2013. The provision for income taxes for the years ended December 31, 2013 and 2012 primarily represent federal and state income tax expense (benefit) for the years then ended.

        Our effective tax rate was 98.3% for the year ended December 31, 2013, as compared to 7.6% for the year ended December 31, 2012. These rates differ from the federal statutory income tax rate of 35% primarily due to nondeductible permanent differences for equity-based compensation and an adjustment to recorded deferred tax liabilities due to an increase in state tax rates. The increase in the


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effective tax rate is primarily due to the impact on deferred tax liabilities from an increase in projected state tax rates in 2013.

Quarterly Results of Operations

        The following table sets forth our unaudited consolidated statement of operations data for each of the eight quarters in the two-year period ended DecemberMarch 31, 2014.2015. The unaudited quarterly statement of operations data set forth below have been prepared on a basis consistent with our audited annual consolidated financial statements and include, in our opinion, all normal recurring adjustments necessary for a fair statement of the financial information contained in those statements. Our historical results are not necessarily indicative of the results that may be expected in the future. The following quarterly financial data should be read in conjunction with our audited consolidated financial statements and the related notes included elsewhere in this prospectus.


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 Three Months Ended  Three Months Ended 

 March 31,
2013
 June 30,
2013
 September 30,
2013
 December 31,
2013
 March 31,
2014
 June 30,
2014
 September 30,
2014
 December 31,
2014
  June 30,
2013
 September 30,
2013
 December 31,
2013
 March 31,
2014
 June 30,
2014
 September 30,
2014
 December 31,
2014
 March 31,
2015
 

 (in thousands)
  (in thousands)
 

Statement of Operations Data:

                                  

Revenue

 $61,937 $66,317 $63,318 $68,848 $65,404 $68,365 $71,713 $76,130  $61,937 $63,318 $68,848 $65,404 $68,365 $71,713 $76,130 $74,891 

Operating expenses:

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Cost of revenue

 27,776 27,279 27,329 31,291 27,760 28,964 30,618 34,465  27,279 27,329 31,291 27,760 28,964 30,618 34,465 31,427 

General and administrative

 16,799 17,547 17,770 19,810 16,597 17,791 17,918 18,126  17,547 17,770 19,810 16,597 17,791 17,918 18,126 18,301 

Depreciation and amortization

 7,406 7,767 8,335 8,960 8,568 8,478 8,779 9,277  7,767 8,335 8,960 8,568 8,478 8,779 9,277 9,859 

Impairment charges

    2,579        2,579      

Loss on disposal of property and equipment

 113  161  606 485 504 124 

Loss (gain) on disposal of property and equipment

  161  606 485 504 124 (46)

Total operating expenses

 52,094 52,593 53,595 62,640 53,531 55,718 57,819 61,992  52,593 53,595 62,640 53,531 55,718 57,819 61,992 59,541 

Income from operations

 9,843 13,724 9,723 6,208 11,873 12,647 13,894 14,138  13,724 9,723 6,208 11,873 12,647 13,894 14,138 15,350 

Other income (expense):

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Interest expense, net

 (6,910) (6,185) (5,928) (5,621) (5,464) (4,966) (4,706) (4,696) (6,185) (5,928) (5,621) (5,464) (4,966) (4,706) (4,696) (4,579)

Extinguishment of debt

  (7,922)    (2,886) (8)   (7,922)    (2,886) (8)   

Management fee of related party

 (232) (231) (222) (222) (230) (230) (230) (357) (231) (222) (222) (230) (230) (230) (357) (286)

Total other expense, net

 (7,142) (14,338) (6,150) (5,843) (5,694) (8,082) (4,944) (5,053) (14,338) (6,150) (5,843) (5,694) (8,082) (4,944) (5,053) (4,865)

Income (loss) before income taxes

 2,701 (614) 3,573 365 6,179 4,565 8,950 9,085  (614) 3,573 365 6,179 4,565 8,950 9,085 10,485 

Provision for (benefit from) income taxes

 2,657 (604) 3,515 358 2,883 2,128 4,174 4,011  (604) 3,515 358 2,883 2,128 4,174 4,011 4,511 

Net income (loss)

 $44 $(10)$58 $7 $3,296 $2,437 $4,776 $5,074  $(10)$58 $7 $3,296 $2,437 $4,776 $5,074 $5,974 

Other Financial Data:

                                  

Adjusted EBITDA(1)

 $19,506 $24,860 $21,249 $28,677 $23,774 $25,328 $26,459 $26,998  $24,860 $21,249 $22,677 $23,774 $25,328 $26,459 $26,998 $27,340 

(1)
The following table presents a reconciliation of net income (loss) to Adjusted EBITDA for each of the periods indicated. For the definition of Adjusted EBITDA, see "—Key Operating Metrics—Adjusted EBITDA."

 
 Three Months Ended 
 
 March 31,
2013
 June 30,
2013
 September 30,
2013
 December 31,
2013
 March 31,
2014
 June 30,
2014
 September 30,
2014
 December 31,
2014
 

Net income (loss)

 $44 $(10)$58 $7 $3,296 $2,437 $4,776 $5,074 

Interest expense

  6,910  6,185  5,928  5,621  5,464  4,966  4,706  4,696 

Income tax expense (benefit)

  2,657  (604) 3,515  358  2,883  2,128  4,174  4,011 

Depreciation and amortization

  7,406  7,767  8,335  8,960  8,568  8,478  8,779  9,277 

EBITDA

 $17,017 $13,338 $17,836 $14,946 $20,211 $18,009 $22,435 $23,058 

Equity-based compensation(a)

  2,008  2,300  2,533  2,946  2,325  2,582  2,658  469 

Extinguishment of debt(b)

    7,922        2,886  8   

Non-cash impairment charges(c)

        2,579         

Management fee to related party(d)

  232  231  222  222  230  230  230  357 

Acquisition expenses(e)

  514  270    118  1  66  264  131 

Severance(f)

        625        1,084 

Loss on disposal of property and equipment

  113    161    606  485  504  124 

Other non-comparable items(g)

  (378) 799  497  1,241  401  1,070  360  1,775 

Adjusted EBITDA

 $19,506 $24,860 $21,249 $22,677 $23,774 $25,328 $26,459 $26,998 
 
 Three Months Ended 
 
 June 30,
2013
 September 30,
2013
 December 31,
2013
 March 31,
2014
 June 30,
2014
 September 30,
2014
 December 31,
2014
 March 31,
2015
 
 
 (in thousands)
 

Net income (loss)

 $(10)$58 $7 $3,296 $2,437 $4,776 $5,074 $5,974 

Interest expense

  6,185  5,928  5,621  5,464  4,966  4,706  4,696  4,579 

Income tax expense (benefit)

  (604) 3,515  358  2,883  2,128  4,174  4,011  4,511 

Depreciation and amortization

  7,767  8,335  8,960  8,568  8,478  8,779  9,277  9,859 

EBITDA

 $13,338 $17,836 $14,946 $20,211 $18,009 $22,435 $23,058 $24,923 

Equity-based compensation(a)

  2,300  2,533  2,946  2,325  2,582  2,658  469  1,965 

Extinguishment of debt(b)

  7,922        2,886  8     

Non-cash impairment charges(c)

      2,579           

Management fee to related party(d)

  231  222  222  230  230  230  357  286 

Acquisition expenses(e)

  270    118  1  66  264  131  7 

Severance(f)

      625        1,084   

Loss (gain) on disposal of property and equipment

    161    606  485  504  124  (46)

Other non-comparable items(g)

  799  497  1,241  401  1,070  360  1,775    

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 Three Months Ended 
 
 June 30,
2013
 September 30,
2013
 December 31,
2013
 March 31,
2014
 June 30,
2014
 September 30,
2014
 December 31,
2014
 March 31,
2015
 
 
 (in thousands)
 
   205                      

Adjusted EBITDA

 $24,860 $21,249 $22,677 $23,774 $25,328 $26,459 $26,998 $27,340 

(a)
Represents costs associated with equity awards granted to attract and retain employees.

(b)
Represents the write-off of unamortized deferred financing fees, loss on original issuance discount and lender fees in connection with debt refinancings. See "—Refinancings."

(c)
Represents non-cash property and equipment and intangible impairment charges related to the discontinuation of certain clinical solutions in 2013.

(d)
Represents annual management fees paid to Vestar under the management agreement, which will be terminated upon the closing of this offering. See "Certain Relationships and Related Party Transactions—Management Agreement."


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(e)
Represents transaction costs incurred in connection with completed and potential acquisitions. See "—Acquisitions."

(f)
Represents non-recurring expense associated with executive separation agreements and targeted employee headcount reductions.

(g)
Other non-comparable items include professional fees incurred in connection with strategic corporate planning and technology projects and expenses related to client retention due to the discontinuation of certain clinical solutions and software applications. We believe these are expenses that are not comparable as they relate to individual projects and initiatives. As a result, we believe they should be excluded from Adjusted EBITDA in order to enable investors and other interested parties to more effectively assess our period-over-period and ongoing operating performance.

Liquidity and Capital Resources

Overview

        Our principal uses of cash are to meet working capital requirements, fund debt obligations, finance capital expenditures and fund strategic acquisitions. In addition, we expect to use cash to support our growth strategy and cover additional expenses that we expect to incur as a public company. Our principal sources of funds are cash flows from operating activities and available borrowings under our Revolving Credit Facility.

        As of DecemberMarch 31, 2014,2015, we had cash of $7.0$12.2 million and $29.9 million of available borrowings under our Revolving Credit Facility (after giving effect to a $0.1 million letter of credit outstanding under our Revolving Credit Facility). As of DecemberMarch 31, 2014,2015, we had $419.3$416.2 million of outstanding indebtedness (which includes capital leases), and after giving effect to the application of the net proceeds from this offering as described under "Use of Proceeds," we would have had $             million of outstanding indebtedness.

        On April 20, 2012, we refinanced our prior senior secured term loan facility and our senior subordinated notes with the proceeds from our Term Loan Facility and our Second Lien Term Loan Facility. On each of May 9, 2013 and May 9, 2014, we refinanced our Second Lien Term Loan Facility with new incremental first lien term loans borrowed under our Term Loan Facility in an aggregate amount of $85.0 million. The Second Lien Term Loan Facility was repaid in full as part of the 2014 refinancing. The 2013 and 2014 refinancings resulted in recognized loss on extinguishment of debt of $7.9 million and $2.9 million, respectively.

        We believe that our cash flows from operations, cash on hand and available borrowings under our Revolving Credit Facility will be sufficient to meet our liquidity needs during the next 12 months and beyond. We anticipate that to the extent that we require additional liquidity, it will be funded through the incurrence of indebtedness, including borrowings under our Revolving Credit Facility, equity financings or a combination thereof. It is not guaranteed that we will be able to obtain this additional liquidity on reasonable terms, or at all. Our liquidity and our ability to meet our obligations and fund our capital requirements are also dependent on our future financial performance, which is subject to general economic, financial and other factors that are beyond our control. Accordingly, there can be no assurance that our business will generate sufficient cash flow from operations or that future borrowings will be available under our Senior Secured Credit Facilities or otherwise to meet our liquidity needs.


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Although we have no specific current plans to do so, if we decide to pursue one or more significant acquisitions, we may incur additional debt or sell additional equity to finance such acquisitions.


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Cash Flows

        The following table presents a summary of our cash flow for the periods indicated:


 Year ended December 31,  Three Months ended March 31, Year ended December 31, 

 2014 2013 2012  2015 2014 2014 2013 2012 

 (in thousands)
  (in thousands)
 

Net cash provided by operating activities

 $54,768 $53,911 $44,897  $11,399 $12,455 $54,768 $53,911 $44,897 

Net cash used in investing activities

 (47,591) (20,043) (43,085) (2,726) (1,686) (47,591) (20,043) (43,085)

Net cash provided by (used in) financing activities

 (32,850) (9,078) 1,362  (3,473) (13,854) (32,850) (9,078) 1,362 

Net increase (decrease) in cash

 $(25,673)$24,790 $3,174  $5,200 $(3,085)$(25,673)$24,790 $3,174 

Operating Activities

        Cash provided by operating activities consisted of net income adjusted for certain non-cash items, including depreciation and amortization, equity-based compensation, extinguishment of debt, and deferred income taxes, as well as the effect of changes in working capital and other activities.

        Net cash provided by operating activities for the three months ended March 31, 2015 was $11.4 million compared to $12.5 million for the three months ended March 31, 2014, a decrease of $1.1 million, or 8.5%. Net cash provided by operating activities for the three months ended March 31, 2015 was driven by net income of $6.0 million, as adjusted for the exclusion of non-cash expenses totaling $13.3 million, and the negative net effect of $7.9 million of changes in working capital and other balance sheet accounts resulting in cash inflows of $11.4 million.

        Net cash provided by operating activities for the year ended December 31, 2014 was $54.8 million compared to $53.9 million for the year ended December 31, 2013, an increase of $0.9 million, or 1.6%. Net cash provided by operating activities was driven by net income of $15.6 million, as adjusted for the exclusion of non-cash expenses totaling $44.1 million, and the negative net effect of $4.9 million of changes in working capital and other balance sheet accounts resulting in cash inflows of $54.8 million.

        Net cash provided by operating activities for the year ended December 31, 2013 was $53.9 million compared to $44.9 million for the year ended December 31, 2012, an increase of $9.0 million, or 20.1%. Net cash provided by operating activities was driven by net income of $0.1 million, as adjusted for the exclusion of non-cash expenses totaling $59.4 million, and the negative net effect of $5.6 million of changes in working capital and other balance sheet accounts resulting in cash inflows of $53.9 million.

Investing Activities

        Our primary investing activities consisted of acquisition-related costs and purchases of property and equipment, which includes investments in capitalized computer software, facilities and infrastructure.

        Net cash used in investing activities was $2.7 million for the three months ended March 31, 2015 compared to $1.7 million for the three months ended March 31, 2014, an increase of $1.0 million, or 61.7%. This increase was primarily due to purchases of property and equipment of $2.7 million for the three months ended March 31, 2015, which exceeded purchases of property and equipment of $1.7 million for the three months ended March 31, 2014, as we continued to invest in infrastructure, facilities and software development. Investments were lower during the three months ended March 31,


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2014 as several larger software development projects were in the planning stages, and therefore not yet eligible for capitalization.

        Net cash used in investing activities was $47.6 million for the year ended December 31, 2014 compared to $20.0 million for the year ended December 31, 2013, an increase of $27.6 million, or 138.0%. This increase was primarily due to the acquisitions of NDNQI for $24.9 million and Dynamic Clinical Systems, Inc. for $3.3 million in the second quarter of 2014. Additionally, purchases of property and equipment of $19.4 million (including capitalized computer software development costs of $14.9 million) for 2014 exceeded purchases of $17.2 million (including capitalized computer software development costs of $16.5 million) for 2013, as we continued to invest in infrastructure, facilities and software development.

        Net cash used in investing activities was $20.0 million for the year ended December 31, 2013 compared to $43.1 million for the year ended December 31, 2012, a decrease of $23.1 million, or 53.5%. The decrease was primarily due to the acquisition of Morehead Associates, Inc. for $24.9 million in 2012. Purchases of property and equipment totaled $17.2 million (including capitalized computer software development costs of $16.5 million) in 2013, compared to $18.2 million (including capitalized computer software development costs of $13.8 million) in 2012.


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Financing Activities

        Our primary financing activities consisted of borrowings under our credit facilities, payments on our long-term debt, repurchases of equity interests and proceeds from sales of equity units by our parent to employees, which were subsequently contributed to our equity.

        Net cash used in financing activities was $3.5 million for the three months ended March 31, 2015 compared to $13.9 million for the three months ended March 31, 2014, a decrease of $10.4 million. This decrease was mainly due to the payments on long-term debt of $11.9 million during the three months ended March 31, 2014 compared to $1.1 million during the three months ended March 31, 2015. Payments on long-term debt included a required excess cash flow payment of $11.0 million for the three months ended March 31, 2014. Additionally, repurchases of equity interests were $0.7 million for the three months ended March 31, 2015 compared to $1.6 million for 2014. These decreases were partially offset by an increase in payments on capital lease obligations from $0.4 million for the three months ended March 31, 2014 to $1.7 million for the three months ended March 31, 2015 in connection with several new capital leases entered into during the fourth quarter of 2014.

        Net cash used in financing activities was $32.9 million for the year ended December 31, 2014 compared to $9.1 million for the year ended December 31, 2013, an increase of $23.8 million. This increase was mainly due to payments on long-term debt of $67.7 million, primarily in connection with the refinancing of our Second Lien Term Loan Facility and a required excess cash flow payment of $11.0 million, partially offset by the net proceeds from the incurrence of long-term debt of $41.8 million. Additionally, repurchases of equity interests were $3.7 million for 2014, compared to $2.3 million for 2013.

        Net cash used in financing activities was $9.1 million for the year ended December 31, 2013 compared to net cash provided by financing activities of $1.4 million for the year ended December 31, 2012, a change of cash outflow of $10.5 million. For the year ended December 31, 2013, payments on long-term debt of $55.3 million under our Second Lien Term Loan Facility and the Term Loan Facility exceeded proceeds from the incurrence of $50.0 million of indebtedness under the Term Loan Facility. Additional financing cash outflows included deferred financing payments of $0.9 million and repurchases of equity interests of $2.3 million.

        For the year ended December 31, 2012, proceeds from the incurrence of $435.6 million of indebtedness exceeded payments on long-term debt of $419.8 million. Financing cash inflows of $6.0 million were generated with proceeds from the sale of equity interests. These cash inflows were


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offset by outflows for deferred financing payments of $8.9 million, repurchases of equity interests of $7.6 million, and the purchase of our interest rate cap for $1.4 million.

Senior Secured Credit Facilities

        On April 20, 2012, we, our parent, PG Holdco, and certain of our subsidiaries entered into a first lien credit agreement with Barclays Bank PLC, as administrative agent and collateral agent, and the other agents and lenders named therein, for Senior Secured Credit Facilities (as amended through the date of this prospectus, the "Senior Secured Credit Facilities"), consisting of a $400.0 million first lien term loan facility (the "Term Loan Facility") and a $30.0 million senior secured revolving credit facility (the "Revolving Credit Facility"). The Term Loan Facility has a six-year maturity and the Revolving Credit Facility has a five-year maturity.

        All of our obligations under the Senior Secured Credit Facilities are guaranteed by PG Holdco (which will be liquidated in the Distribution) and certain of our subsidiaries (the "Guarantors"). The obligations under our Senior Secured Credit Facilities are secured by substantially all of our and the Guarantors' assets.

        At our option, we may add term loan or revolving credit facilities or increase the commitments under the Term Loan Facility or the Revolving Credit Facility (subject to a $30.0 million maximum commitment under the Revolving Credit Facility), or issue incremental notes in lieu thereof, in an aggregate amount of $75.0 million plus an additional amount subject to certain leverage ratios and so long as certain conditions are met.

        Borrowings under the Senior Secured Credit Facilities bear interest at either:


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        The Senior Secured Credit Facilities require us to make mandatory prepayments, subject to certain exceptions, with: (i) 50% (which percentage will be reduced upon our achievement of certain senior secured net leverage ratios) of our annual excess cash flow; (ii) 100% of the net cash proceeds of all non-ordinary course assets sales or other dispositions of property, subject to certain exceptions and thresholds; and (iii) 100% of the net cash proceeds of any debt incurrence, other than debt permitted to be incurred under the Senior Secured Credit Facilities. We are required to repay the Term Loan Facility portion of the Senior Secured Credit Facilities in quarterly principal installments of $1.1 million, with the balance payable at maturity. We were not required to make an excess cash flow payment for 2014. We were required to make an excess cash flow payment of $11.0 million in 2013.

        The Senior Secured Credit Facilities contain financial maintenance covenants. We are required to maintain at the end of each fiscal quarter the senior secured net leverage ratio (5.00 to 1.00 at December 31, 2014, stepping down to 4.75(4.75 to 1.00 at March 31, 2015, stepping down to 4.50 to 1.00 at December 31, 2015, 4.25 to 1.00 at March 31, 2016


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and 4.00 to 1.00 at December 31, 2016 and thereafter) and a minimum interest coverage ratio (3.00 to 1.00 at December 31, 2014 and increasing to 3.25(3.25 to 1.00 at March 31, 2015 and thereafter) with respect to such fiscal quarter.

        The Senior Secured Credit Facilities contain a number of covenants that, among other things, restrict, subject to certain exceptions, our ability and the ability of our subsidiaries to: (i) incur additional indebtedness; (ii) create liens on assets; (iii) engage in mergers, consolidations or sales of all or substantially all of our assets; (iv) sell assets; (v) pay dividends and distributions or repurchase capital stock; (vi) enter into hedge agreements; (vii) make acquisitions, investments, loans or advances; (viii) repay certain junior indebtedness; (ix) engage in certain transactions with affiliates; (x) amend material agreements governing certain of our junior indebtedness; and (xi) change our lines of business.

Contractual Obligations and Commitments

        Our historical contractual obligations and commitments as of December 31, 2014 are summarized in the table below. The table below does not give effect to the application of the net proceeds from this offering. See "Use of Proceeds."

 
 2015 2016 2017 2018 2019 Thereafter Total 

Long-term debt(a)

 $21,474 $21,341 $21,112 $400,660 $ $ $464,587 

Capital lease obligations

  4,715  3,892  2,126  788  477  40  12,038 

Operating lease obligations(b)

  2,659  2,575  770  761  647  167  7,579 

Total

 $28,848 $27,808 $24,008 $402,209 $1,124 $207 $484,204 

(a)
Represents the principal amount of our long-term debt and the expected cash payments for interest on our long-term debt based on the interest rates in place and amounts outstanding at December 31, 2014.

(b)
For a more detailed description of our operating leases, see note 9 to our audited consolidated financial statements included elsewhere in this prospectus.

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Related Party Transactions

        For a detailed description of our related party transactions, see "Certain Relationships and Related Party Transactions."

Off-Balance Sheet Arrangements

        We do not have any off-balance sheet transactions or interests.

Critical Accounting Policies

        Our management's discussion and analysis of our financial condition and results of operations is based on our consolidated financial statements, which have been prepared in accordance with generally accepted accounting principles ("GAAP"). The preparation of these consolidated financial statements in conformity with GAAP requires us to make estimates and assumptions that affect the reported amounts of assets, liabilities, revenue, expenses and related disclosures. We evaluate our estimates and assumptions on an ongoing basis. We base our estimates on historical experience, current business factors, and various other assumptions that we believe to be reasonable under the circumstances. Our actual results could differ from these estimates. Changes in estimates and refinements in estimation methodologies are reflected in our reported results of operations; if material, the effects of changes in estimates are disclosed in the notes to our consolidated financial statements. We believe that the assumptions and estimates associated with revenue recognition, software development costs, goodwill and intangible assets and equity-based compensation have the greatest potential impact on our consolidated financial statements. Therefore, we consider these to be our critical accounting policies


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and estimates. See also note 2 to our consolidated financial statements included elsewhere in this prospectus.

Revenue Recognition

        Revenue relates to services provided typically under annually renewable contracts, primarily from summarizing and benchmarking hospital patient experience surveys and quality improvement services. For annual service contracts, revenue (including mailing services revenue) is recognized on a ratable basis over the life of the contract. The contracts are generally cancelable on short or no notice by the customer without penalty. For most new clients, 50% of the total service contract is billed upon execution, and the remaining 50% is billed at different times during the contract term, depending on the type of contract. For most renewal contracts, 100% of the service contract is billed upon renewal. Any amounts billed in excess of the revenue recognized result in deferred revenue. We recognize revenue for services that have been earned but not billed. These unbilled amounts are recorded in other receivables on our consolidated balance sheets.

Property and Equipment

        Property and equipment consists of leasehold improvements, furniture, fixtures, equipment and capitalized internal software development costs. Property and equipment is stated at cost, less accumulated depreciation and amortization. Plant and equipment under capital leases are stated at the present value of minimum lease payments.

        Computer software development costs that are incurred in the preliminary project stage are expensed as incurred. During the development stage, direct consulting costs and payroll and payroll-related costs for employees that are directly associated with each project are capitalized and amortized over the estimated useful life of the software once placed into operation. Replacements and major improvements are capitalized, while maintenance and repairs are charged to expense as incurred.

        Depreciation is computed on a straight-line basis over the estimated useful lives of the respective assets. Amortization of leasehold improvements is computed on a straight-line basis over the shorter of


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the lease term or estimated useful life of the asset and is included in depreciation expense. The useful lives of property and equipment are as follows:

Goodwill and Intangible Assets

        Goodwill represents the excess of costs over fair value of net assets of businesses acquired. Goodwill and intangible assets acquired in connection with business combinations and determined to have indefinite lives are not amortized, but are instead tested for impairment at least annually.

        We evaluate goodwill first using a qualitative assessment to determine whether it is more likely than not that the fair value of its reporting unit is less than its carrying amount. If the fair value of the reporting unit may be less than its carrying amount, we evaluate goodwill using a two-step impairment test; otherwise, we conclude that no impairment is indicated and we do not perform the two-step impairment test. If the qualitative assessment concludes that the two-step impairment test is necessary, we first compare the book value of the reporting unit, including goodwill, with its fair value. The fair value is estimated based on a market approach and a discounted cash flow analysis, also known as the income approach, and is reconciled back to the estimated equity value for us to ensure that the implied control premium is reasonable. If the book value of a reporting unit exceeds its fair value, we perform


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the second step to estimate an implied fair value of the reporting unit's goodwill by allocating the fair value of the reporting unit to all of the assets and liabilities other than goodwill (including any unrecognized intangible assets). The difference between the total fair value of the reporting unit and the fair value of all the assets and liabilities other than goodwill is the implied fair value of that goodwill. The amount of impairment loss is equal to the excess of the book value of the goodwill over the implied fair value of that goodwill.

        We evaluate indefinite-lived intangible assets using a qualitative assessment to determine whether it is more likely than not that the fair value of the indefinite-lived intangible asset is less than its carrying amount. If the fair value may be less than its carrying amount, the fair value of the intangible asset is estimated and compared to its carrying value to determine if impairment exists. Otherwise, no impairment is indicated and we do not perform the quantitative test. When the qualitative assessment is not utilized and a quantitative test is performed, we estimate the fair value of these intangible assets using the relief-from-royalty method, which requires assumptions related to royalty rates that the owner would otherwise be willing to pay to use the asset, as well as projected revenues from our long-range plan. Intangible assets with estimable useful lives are amortized over their respective estimated useful lives and reviewed for impairment when impairment indicators are present.

Equity-Based Compensation

        PG Holdco, our parent, adopted an equity-based compensation plan, or the Plan, which authorizes the granting of various equity awards of preferred units, Class A common units, Class A-1 common units, Class B common units and Class C common units of PG Holdco to our employees and directors. The fair value of the awards of PG Holdco is reflected as expense on our accounts because the recipients are our employees. On an annual basis, we determine the fair value of each class of our PG Holdco's equity units using an enterprise value allocation methodology. In order to determine the enterprise value, we use a variety of widely accepted valuation techniques which consider a number of factors such as our financial performance, the values of comparable companies and the lack of marketability of PG Holdco's equity instruments. Significant assumptions include the expected term in which the units will be realized; a risk-free interest rate equal to the U.S. federal treasury bond rate


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consistent with the term assumption; expected dividend yield, for which there is none; and expected volatility based on the historical data of equity instruments of comparable companies. We classify immature awards as liabilities due to PG Holdco's right to repurchase the awards from the employee and PG Holdco's history of exercising such rights. We fund PG Holdco's repurchase obligations as PG Holdco is dependent upon us to meet its obligations. PG Holdco's repurchase right permits an employee to avoid the risks and rewards normally associated with equity ownership. We record compensation expense as units vest based upon the fair value of the respective award and adjust the accumulated immature awards to fair value in cost of revenue and general and administrative expenses in the consolidated statement of operations.

        Certain of the Class A common units and all of the Class C common units contain performance vesting conditions related to a change in control of us and related to PG Holdco's primary investor achieving a specified internal rate of return on its investment in us. We regularly assess the probability of these events occurring. At the time these events are determined to be probable, compensation expense will then be recognized in its entirety. As of DecemberMarch 31, 2014,2015, there has been no expense recorded for such Class A common units or Class C common units.

        See also notes 2 and 11 to our audited consolidated financial statements included elsewhere in this prospectus. For additional information regarding the treatment of outstanding units in PG Holdco in connection with this offering and the Distribution, see "Executive and Director Compensation—Effect of the Distribution and this Offering."


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Quantitative and Qualitative Disclosures about Market Risk

Interest Rate Risk

        We are subject to interest rate risk in connection with our long-term indebtedness. Our principal interest rate exposure relates to loans outstanding under our Revolving Credit Facility and Term Loan Facility. All outstanding indebtedness under the Revolving Credit Facility and Term Loan Facility bears interest at a variable rate based on LIBOR. Each quarter point change in interest rates on such indebtedness under our Term Loan Facility would result in a change of $1.0 million to our interest expense on an annual basis, based on our outstanding balance of $408.5$407.4 million (exclusive of the original issue discount) at DecemberMarch 31, 2014,2015, without giving effect to the interest rate cap agreement discussed below. There were no borrowings under the Revolving Credit Facility at March 31, 2015, December 31, 2014, 2013 or 2012. Assuming the $29.9 million of current borrowing capacity were drawn under the Revolving Credit Facility, a hypothetical quarter point change in interest rates on such variable rate debt would change our annual interest expense by $0.1 million, without giving effect to the interest rate cap agreement discussed below.

        To reduce the interest rate exposure related to our variable debt, we entered into an interest rate cap in a notional amount of $400.0 million effective May 9, 2012 and ending June 30, 2015. Under the terms of the cap, if LIBOR exceeds 1.5%, we receive from the counterparty a quarterly payment equal to the difference between LIBOR and 1.5%, multiplied by the notional amount.

Inflation Risk

        We do not believe that inflation has had a material effect on our business, financial condition or results of operations. If our costs were to become subject to significant inflationary pressures, we may not be able to fully offset such higher costs through price increases. Our inability or failure to do so could harm our business, financial condition and results of operations.

JOBS Act

        We qualify as an "emerging growth company" pursuant to the provisions of the JOBS Act. For as long as we are an "emerging growth company," we may take advantage of certain exemptions from


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various reporting requirements that are applicable to other public companies that are not "emerging growth companies," including:

        We have elected to take advantage of certain of the reduced disclosure obligations in this prospectus and may elect to take advantage of those or other reduced disclosure and reporting requirements in future filings. In particular, we have not included all of the executive compensation related information that would be required if we were not an emerging growth company. As a result, the information that we provide to our stockholders may be different than you might receive from other public reporting companies in which you hold equity interests.


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        In addition, the JOBS Act provides that an emerging growth company can take advantage of an extended transition period for complying with new or revised accounting standards. We have irrevocably elected not to avail ourselves of this exemption and, therefore, we will be subject to the same new or revised accounting standards as other public companies that are not emerging growth companies.

        We could remain an "emerging growth company" until as late as December 31, 2020. See "Prospectus Summary—Implications of Being an Emerging Growth Company."

Recent Accounting Pronouncements

        In August 2014, the Financial Accounting Standards Board ("FASB") issued Accounting Standards Update ("ASU 2014-15"), "Presentation of Financial Statements—Going Concern (Subtopic 205-40)." ASU 2014-15 requires management to assess an entity's ability to continue as a going concern by incorporating and expanding upon certain principles that are currently reflected in U.S. auditing standards. It requires an assessment for a period of one year after the date that the financial statements are issued. Further, based on certain conditions and circumstances, additional disclosures may be required. ASU 2014-15 is effective beginning with the first annual period ending after December 15, 2016, and for all annual and interim periods thereafter. Early application is permitted. We do not expect ASU 2014-15 to have an impact on our consolidated financial statements or related disclosures.

        In May 2014, the FASB issued Accounting Standards Update No. 2014-09 ("ASU 2014-09"), "Revenue from Contracts with Customers (Topic 606)." ASU 2014-09 requires an entity to recognize the amount of revenue to which it expects to be entitled for the transfer of promised goods or services to customers. ASU 2014-09 will replace most existing revenue recognition guidance under GAAP when it becomes effective. The updated accounting guidance isOn April, 2015, the FASB proposed deferring the effective date by one year to December 15, 2017 for annual and interim reporting periods in fiscal years beginning after that date. The FASB also proposed permitting early adoption of the standard, but not before the original effective date of December 15, 2016. Early adoption is not permitted. An entity may choose to adopt ASU 2014-09 either retrospectively or through a cumulative effect adjustment as of the start of the first period for which it applies the standard. We are currently in the process of evaluating the impact that this new guidance will have on our consolidated financial statements and our method of adoption.

        In April 2015, the FASB issued ASU 2015-03, "Simplifying the Presentation of Debt Issuance Costs." This ASU requires that debt issuance costs related to a recognized debt liability be presented in the balance sheet as a direct deduction from the carrying amount of that debt liability, consistent with debt discounts. This standard is effective for annual and interim periods beginning after December 15, 2015, but early adoption is permitted. We are currently evaluating the impact the adoption of this standard will have on our consolidated financial statements.


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BUSINESS

Company Overview

        Press Ganey is a leading provider of patient experience measurement, performance analytics and strategic advisory solutions for healthcare organizations across the continuum of care. Our mission is to help healthcare organizations reduce patient suffering and improve clinical quality, safety and the patient experience. We provide our clients with innovative, technology-based solutions that capture the perspectives of patients, physicians, nurses and other healthcare employees which enable our clients to benchmark, analyze and improve the patient's care experience. We support clients in achieving the "Triple Aim" of improving the patient experience, managing their population's health and controlling costs through improved patient engagement and experience of care. We believe we offer a powerful value proposition to the healthcare industry, as we help drive transformational change through greater performance transparency, better care coordination and sustainable performance improvements.

        With nearly 30 years of experience, Press Ganey is recognized as a pioneer and thought leader in the approximately $3.7 billion U.S. market for patient experience measurement and performance improvement solutions. We believe clients value our solutions because of our scientific rigor in capturing and analyzing the patient experience, as well as our ability to interpret data and create actionable insights that positively impact the clinical, safety, operational and financial performance of healthcare organizations. We combine proprietary information with advanced analytics and a flexible software delivery interface to present targeted findings and predictive insights for improving patient care and outcomes. Our solutions identify key causes of variability in performance and correlate these to best practices observed across a wide population of providers. We utilize data on a secure, client-specific basis, as well as on an aggregated, de-identified basis, to enable our clients to understand their own performance with a high degree of specificity and to benchmark their performance against other providers and industry best practices. We believe our clients view us as a trusted partner that shares their commitment to reducing patient suffering through continuous, patient-centric performance improvement.

        Our clients are represented across the continuum of care and include hospitals, medical practices and other healthcare providers. As of January 1, 2015, we served more than 22,000 healthcare facilities, including 62% of acute care hospitals in the United States, 81% of acute care hospitals in the United States with more than 100 beds and 73% of medical practices in the United States with more than 50 physicians. We have strong and long-standing relationships with distinguished healthcare providers, including 89% of major teaching hospitals in the United States, and our the average duration of relationships with our hospital clients is approximately eight years. From 2012 to 2014, our average annual revenue retention rate was approximately 94%, which we believe is indicative of strong client satisfaction with our solutions and the nature of our long-term strategic client relationships. With our continued focus on innovation and thought leadership, we believe we have a significant opportunity to both expand our engagements within our existing client base and to increase the total number of healthcare organizations we serve.

        Healthcare providers increasingly recognize that patient-centric strategies can improve their performance from a clinical, safety, operational, financial and branding perspective. Our clients often cite moving their organization to a "patient-centric culture" as a top priority. We believe that we are well-positioned to benefit from our clients' shift in strategic focus, which is a function of numerous trends in the healthcare industry, including:


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        Our solutions focus on providing our clients with technology-based solutions to support the transition toward patient-centric care. Through our focus on the patient experience, we assist our clients in their effort to improve care coordination, adopt performance transparency, build and enhance their brand position and, ultimately, reduce patient suffering. In 2013, we introduced a method of technology-based data aggregation, which we refer to as Census-Based Surveying, to allow our clients to more efficiently capture the voice of every patient. This method expands on traditional data collection methods through electronic means and organizes the data within our proprietary platform. Offering convenience and flexibility to patients as well as a common data structure for analysis, this innovative approach has resulted in significantly greater data collection and more detailed, reliable insights, thereby accelerating related performance improvement cycles. In addition, more comprehensive data has enabled healthcare providers to increase transparency, offering relevant, statistically valid performance information online directly to consumers.

        Our history of delivering value to our clients underlies our to strong financial performance. In 2014, we generated revenue of $281.6 million, Adjusted EBITDA of $102.6 million and net income of $15.6 million. We have demonstrated our ability to consistently invest in our business to expand our relationships and deliver innovative solutions, driven in part through targeted acquisitions and capital investments. For a reconciliation of Adjusted EBITDA to net income (loss), see "Prospectus Summary—Summary Consolidated Financial Data."

Industry Overview

        We operate in the large and growing healthcare industry, which is under increasing pressure to lower costs while concurrently improving care quality, safety and the patient experience. The current market for patient experience measurement and performance improvement solutions is approximately $3.7 billion and is projected to grow to approximately $6.0 billion by 2018. We believe the market for our solutions will increase due to the projected growth in U.S. healthcare spending, a shift to value-based care and population health management, the rise of consumerism in healthcare and expanding government regulations.

Projected Growth in U.S. Healthcare Spending

        Healthcare spending represents a significant and growing portion of the U.S. gross domestic product, or GDP. According to National Health Expenditures data reported by CMS, the United States spent $2.9 trillion on healthcare in 2013, accounting for nearly 18% of GDP. Healthcare spending growth is expected to continue to outpace the rest of the U.S. economy. According to CMS, the projected average annual growth of healthcare spending from 2013 through 2023 is 5.7%, which is greater than the expected average annual GDP growth over the same period. By 2023, overall U.S. healthcare spending is expected to reach $5.1 trillion. The majority of healthcare spending passes through hospitals and physician practices. Of the $2.9 trillion spent in 2013, $936.9 billion went to hospital care and $586.7 billion went to physicians and clinical services.

        Multiple factors contribute to the high and rising healthcare costs in the United States, including:


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Shift to Value-Based Healthcare

        We believe the current fee-for-service healthcare payment model has contributed to the significant growth in U.S. healthcare spending. Under the current system, providers are reimbursed based on volume of services provided, and end-users are shielded from the cost of care through health insurance and government healthcare programs such as Medicaid and Medicare. In response, commercial and government payors, as well as healthcare providers, are shifting away from this inefficient model and towards value-based models of care delivery and reimbursement.

        The transition away from the traditional fee-for-service payment model to a value-based care delivery model is occurring across the United States. In January 2015, the U.S. government outlined a plan to transition 50% of Medicare fee-for-service payment models to alternate payment models focused on quality and value by 2018. We believe that better understanding of the patients' needs and preferences, as well as a greater focus on treating patients like consumers, will be key to a successful transition for healthcare providers.

        Finally, with the emergence of new payment models, quality measures and readmission penalties, there is an increased need for both payors and providers to successfully manage the health of their patient populations by engaging patients more actively in prevention and care management than ever before. The main goal of population health management is prevention, which is a stark change from typical care delivery in the United States, which focuses on the treatment of illness in high-acuity, expensive settings, such as an emergency room. While population health management focuses partly on high-risk patients who generate the majority of health costs, it seeks to systematically promote wellness and actively manage chronic conditions. To achieve and sustain cost reduction and encourage proper utilization, providers will also need to engage patients in shared decision making. In order to design a more patient-centric system that encourages patient engagement, providers will need to develop new frameworks in which every patient is given a voice in their care. Sustainability of these new frameworks will require operational integration and advanced analytics that will drive targeted, day-to-day improvements.

Rise of Consumerism in Healthcare

        Today, consumers are being challenged to make better-informed healthcare decisions and healthier lifestyle choices as they increasingly bear more personal financial responsibility for their healthcare costs under increasingly restricted networks and high-deductible health plans. We believe this shift in financial responsibility has made direct consumer spending the fastest-growing segment of healthcare costs in the United States.

        As consumers shoulder more financial responsibility for their care, they also gain the benefit of having more control over their healthcare purchasing decisions. In this context, the availability and reliability of cost and quality information has become increasingly important. Historically, objective data were difficult to find, or not available, and individuals would rely on incomplete information from sources such as family, friends, insurance networks and referrals from doctors to make healthcare decisions. Today, consumers can access and obtain standardized, detailed cost, quality, and outcome metrics associated with specific providers, procedures and medications. To retain existing patients and grow market share, providers will need to collect, display and improve these metrics. In addition, more comprehensive data have enabled healthcare providers to engage in reputation management through transparency, helping them control the online dialog with scientifically rigorous, performance data. The shift to a more informed and engaged consumer is resulting in new challenges and opportunities for


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healthcare organizations and is driving demand for patient experience measurement and performance improvement solutions, such as ours.

Expanding Government Regulations

        Numerous government regulations have been implemented over the past several years that have increased the relevance and importance of patient experience measurement and performance improvement solutions. The Affordable Care Act is and will continue to be a catalyst for significant transformation toward more patient-centric, value-driven care across the U.S. healthcare industry.

        The Affordable Care Act expanded healthcare coverage for the uninsured and also introduced a wide variety of reforms to the Medicare payment system that encourage a movement from fee-for-service to value-based, patient-centric care. With the passage of the Affordable Care Act, most healthcare providers are required, or will be required in the future, to participate in Consumer Assessment of Healthcare Providers and Systems, or CAHPS, programs. CAHPS programs were developed by CMS and produced the first nationally standardized instruments for collecting and reporting patients' perspectives of care to enable comparisons within care settings such as hospitals, home health, physician practices and dialysis providers.

        Hospital participation in the hospital CAHPS, or HCAHPS, program has been mandatory for all hospitals subject to the Inpatient Prospective Payment System, or IPPS, since July 2007, and hospitals risk losing a percentage of their annual payment update, or APU, if they fail to report CAHPS data for any calendar quarter. Similar reporting mandates are in place for accountable care organizations (ACO CAHPS), medical groups (CG CAHPS) and home health (HH CAHPS), and are in the preliminary voluntary reporting phase for pediatrics (Child HCAHPS), emergency department (ED CAHPS), hospice (Hospice CAHPS), in-center hemodialysis (ICH CAHPS) and outpatient surgery (OS CAHPS).

        Beginning in 2013, under the Hospital Value-Based Purchasing program, Medicare began withholding 1% of Medicare payments to hospitals, a figure which will increase to 2% by 2017. This pool of withheld funding is then re-allocated to hospitals based on their performance relative to other hospitals on patient experience and clinical quality measures, among other metrics. Commercial payors are also implementing programs similar to regulatory value-based payment models.

        We believe these reforms represent a significant shift in the healthcare marketplace. Providers have an incentive to reduce the costs of care, focus on preventative medicine and better engage consumers.

Our Strengths

        Established position of industry leadership.    For nearly 30 years, we have partnered with healthcare organizations to improve the patient experience and drive better clinical, safety, operational and financial outcomes. As of January 1, 2015, we served more than 22,000 healthcare facilities across the continuum of care, representing 62% of acute care hospitals in the United States, 81% of acute care hospitals in the United States with more than 100 beds, 89% of major teaching hospitals in the United States and 73% of medical practices in the United States with more than 50 physicians. Through scientific and clinical rigor, we believe we have developed a reputation as an authority on patient-centric care, and we are recognized for our thought leadership and innovation. We are credited with:


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        Our thought leadership efforts provide opportunities for an ongoing dialogue with healthcare providers at the executive level and with other key stakeholders in healthcare organizations.

        Comprehensive suite of integrated solutions that drives measurable value.    We offer a suite of solutions that integrates the experiences of patients, physicians, nurses and employees to pinpoint opportunities to reduce patient suffering, drive engagement and improve performance. We analyze data to identify actionable insights that promote care coordination and communication, and simultaneously improve care quality, safety and financial outcomes for our clients. Our solutions are complementary, providing additional clinical, safety, operational and financial value when used as a full suite. Our proprietary reporting methodologies enable clients to understand the full patient care experience with a high degree of specificity and to contextualize it across specialty or healthcare settings. We believe that dashboard views of our data sets, which are supported by business intelligence tools present the information in an optimal way to assist our clients in understanding and applying the insights to effect positive change. Our advisors interpret findings, create actionable plans and evaluate progress with our clients' executives and managers to continually assess improvement goals and opportunities. A team of our professional consultants facilitates change through discrete engagements that assess current care delivery processes and design and help implement improvement plans.

        Detailed, actionable insights through advanced analytics.    The foundation of our offering is an information asset and technology platform that offers timely, secure information to our clients in an easily accessible format that is focused on driving targeted action plans to continuously improve the quality of care. Our solutions identify key causes of variability in performance, and correlate these to best practices observed across a wide population of providers. We utilize data on a secure, client-specific basis, as well as on an aggregated, de-identified basis, to enable our clients to understand their own performance with a high degree of specificity and to benchmark their performance against other providers and industry best practices. We invest significant resources in data scientists, who identify common variables in the process of care and outcomes for our clients, and deliver these insights through an intuitive, decision-oriented framework designed to promote action and improvement. We believe our advanced analytics enable our clients to better understand their patient experience data and address current and potential future deficiencies in care.

        Large, continuously expanding information asset.    We believe our patient experience database is one of the largest and most comprehensive of its kind. With nearly 30 years in the industry and approximately 19 million patient experiences captured in 2014, we believe that our information asset is difficult to replicate and offers a competitive advantage. Our continued investments in technology-based solutions, such as our Census-Based Surveying, provide our clients with the ability to significantly increase their insight into the experiences of patients, physicians, nurses and employees. We utilize multiple forms of data collection, including electronic mail and phone, in order to expand our information asset. In 2014, we distributed over 105 million surveys, including 33 million electronically and 72 million by mail. We believe our extensive information asset deepens our understanding of the patient experience and engagement movement and enhances the statistical significance, benchmarking opportunities and value of our insights.

        Highly recurring revenue model with inherent scalability and operating leverage.    We believe we have an attractive business model due to the recurring nature of our revenue, scalability of our solutions and


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operating leverage. Our average annual revenue retention rate from 2012 to 2014 was approximately 94% and our average client revenue retention rate from 2012 to 2014 was approximately 97%, which we believe reflects strong client satisfaction with our solutions. Our information asset and technology platform can be utilized to support new products, and our business model has operating leverage with greater profitability on incremental revenue. Historically, we have invested a portion of our free cash flow in our product suite, which has enabled us to maintain a competitive advantage while continuing to deliver greater value.

        Experienced management team with a track record of performance.    Our senior management team has extensive experience in the healthcare industry and a deep understanding of the patient experience and performance improvement market. In addition, our senior management team has a proven track record of successful strategic acquisitions. In the past five years, we have successfully acquired and integrated eight businesses to support our growth, further enhancing our comprehensive suite of solutions and expanding our market leadership position. With our talented management team, we believe we are well-positioned for long-term growth.

Our Business Strategy

        In order to maintain and grow our leading industry position, we are pursuing the following business strategies to reduce suffering and improve care coordination:

        Empower healthcare providers to improve the patient experience.    We are a mission-driven organization that focuses on reducing suffering and improving the experiences of patients. We partner with our clients, including hospitals, medical practices and other healthcare providers across the continuum of care, to deliver insights that are tailored to each client's specific needs. We plan to continue our relationships with healthcare providers that share our mission of reducing patient suffering and improving the patient experience. Through our thought leadership initiatives, we aim to advance the industry conversation and offer exclusive previews of our insights and access to resources to our clients. Through our conferences, symposia and roundtable events, we plan to continue to create a forum for our clients to explore solutions to the industry's challenges and to share best practices.

        Drive value through thought leadership and product innovation.    We help our clients anticipate and respond to industry trends, such as increased consumerism, the demand for performance transparency and the shift to value-based payment models. Our thought leadership helps us identify commercial opportunities for new products that allow clients to improve care coordination and clinical, safety, operational and financial performance. We intend to continue to invest in technology and human capital in order to increase the quality, accuracy and timeliness of our offerings. In 2013 and 2014, the introduction of Census-Based Surveying and the insights provided by this advanced method of technology-based data aggregation enabled us to introduce several new products and market concepts that are being prepared for market introduction in 2015 and 2016. These concepts include:


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        Expand our existing client relationships.    We believe we have a significant opportunity to expand our relationships with our existing clients by continuing to demonstrate the value of our suite of solutions in delivering improved clinical, safety, operational and financial outcomes. While we hold a 62% market share in the United States in the acute care hospital setting as of January 1, 2015, only 44% of our existing hospital clients utilized more than one of our solutions, which we believe represents a significant growth opportunity. We will continue to focus on building strategic relationships with our clients' senior executives as well as direct program managers, which we believe is a key strategy in maintaining and improving our high client and revenue retention rates. With a focus on technology-based innovation, we will seek to expand our solutions and to increase both the sophistication of our analytics and the ease of use for our clients. Through these initiatives, we plan to offer intuitive, actionable strategies to our clients to help increase their clinical, safety, operational and financial performance. We intend to increase engagement with existing clients facing expanded CAHPS regulatory requirements and to enhance our clients' understanding of the complete patient experience.

        Attract new clients and expand our patient experience database to maximize insight.    We intend to add new client relationships, thereby enhancing the depth and accuracy of our information asset and expanding our insights across the continuum of healthcare providers. With the benefit of what we believe is a strong value proposition and related brand equity, we intend to increase our client base through targeted expansion strategies focusing on the hospitals, medical practices and other healthcare providers. We also plan to expand into market segments that are in the process of implementing or preparing for CAHPS programs. In 2013 and 2014, we focused on expanding our market share of medical practices with more than 50 physicians. We intend to replicate this growth strategy in additional segments of healthcare organizations where we believe we can make a targeted, positive impact.

        Support advanced strategic transformation with professional services.    We offer a variety of professional services to assist and enable clients to maximize their transition to a patient-centric care model. Our data scientists support clients with targeted analytics and provide interpretation of the patient experience data, and our advisors assist in the development of detailed action plans that align with our clients' long-term strategies. Through our consulting team, we assist clients with the design and implementation of advanced patient-centric care strategies. We offer learning solutions that enable our clients to manage human capital development and to train their professionals for maximum improvement in clinical outcomes, safety and efficiency.

        Expand our capabilities through strategic acquisitions and partnerships.    We have a strong track record of identifying, acquiring and integrating high-quality technology and service providers that complement and enhance the value of our existing offerings. We target companies that provide a natural extension of our solutions and are culturally aligned with our mission. We will seek to acquire businesses that strengthen our capabilities, particularly where specific insights can be translated into our analytics platform to provide a more scalable solution and where technologies increase the flexibility of our data set or the ease of use for our clients. Over the past five years, we have successfully acquired and integrated eight companies, which we believe has significantly increased our value proposition to our collective client base. We may also seek strategic partnerships that allow us to pursue new opportunities with greater flexibility and lower capital at risk while also providing us with access to new technologies, services and solutions.


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Our Solutions

        Our solutions enable healthcare providers across the continuum of care to identify opportunities to reduce patient suffering and improve their clinical, safety, operational and financial performance. Through our offerings, we provide insights based on patient, physician, nurse and employee feedback, as well as other clinical data. Through innovative technology-based solutions, we offer advanced analytics tools which our clients use to understand the data and prioritize opportunities. Our solutions help interpret the data and drive continuous improvement initiatives, which are promoted across client organizations through our educational capabilities.

        Our unique approach enables clients to measure and understand the patient's entire experience of care. Our solutions complement each other and provide optimal value when delivered together. Our comprehensive suite of solutions includes:

Press Ganey Solutions

Patient Experience Solutions Clinical and Quality Solutions Consulting Services

Patient experience insights

Physician, nurse and employee alignment and engagement

 

Nursing quality indicators

Patient reported outcome measures

Core measures

 

Patient experience improvement

Process flow

Advanced analytics and insights

Patient Experience Solutions

        We measure and analyze data collected directly from patients and caregivers. We provide analytics and insights that enable our healthcare clients to understand their data and to improve the patient experience.

        Patient Experience Insights.    In 2014, we measured approximately 19 million patient experiences through paper, phone, mobile and other electronic modes, including approximately 5 million through our online proprietary platform. Each piece of data collected is stored in our data warehouse and client data can be viewed through our proprietary reporting platform and compared against timely benchmark data.

        Recently, we introduced the concept of "giving every patient a voice" through our Census-Based Surveying program, which allows clients to efficiently capture the voice of every patient. This method expands on traditional data collection methods of mail or phone by using electronic means to significantly increase the amount of data collected. This innovative approach has resulted in more detailed and reliable insights, thereby accelerating related performance improvement cycles. In addition, more comprehensive data has encouraged healthcare providers to increase transparency and offer relevant, statistically valid performance information directly to consumers. Medical practice clients participating for at least two quarters in our Census-Based Surveying program have on average reported an 80% increase in the amount of data collected and observed and an increase from 39% to 48% in patient experience peer performance scores.

        Many of our clients use their patient experience data to participate in regulatory and pay for performance initiatives such as the CAHPS programs. We actively help our clients prepare for and satisfy reporting requirements under these types of programs. A number of key programs we support include ACO CAHPS, CG CAHPS, Child HCAHPS, ED CAHPS, HCAHPS, HH CAHPS, Hospice CAHPS, ICH CAHPS and OS CAHPS. We strive to help our clients meet their regulatory requirements while simultaneously delivering our clients a more complete picture of the patient experience for overall improvement initiatives.


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        Physician, Nurse and Employee Alignment and Engagement.    Our alignment and engagement solutions measure physician, nurse and employee experiences during the care process. This measurement assesses the key drivers of engagement by measuring perceptions of the healthcare organization's performance, perceptions of its leadership and performance of key departments and staff. Our alignment and engagement solutions are powered by an intuitive, web-based results delivery system that integrates the voices of physicians, nurses and employees. By capturing caregiver feedback across care settings and pairing it with our patient insights, our solutions enable organizations to achieve greater accountability and create a patient-centric culture.

        Many providers have found that our patient experience solutions are powerful tools for improving clinical performance as well as operational and financial performance. Patients provide a critical viewpoint into the organization's operations that can identify readmission drivers, efficiency bottlenecks, staffing issues, and process failures. Our data consistently show a statistically significant correlation between patient experience and quality and cost metrics. For example, as shown in the figure below, top performing hospitals in terms of patient experience, as measured by HCAHPS scores, have a direct correlation with CMS spending on hospital readmissions (quality metric) and with hospital net margins (cost metric).

GRAPHIC


Source: Based on MSPB (Medicare Spending per Beneficiary) 2012, HCAHPS

Note: Hospital Compare 2012 and Billian's 2012 data, N=2,655.


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        In addition, our data have shown that higher patient experience reliability score rankings, which is a ranking that represents the percentage of patients that provide the highest rating to every question, are linked to shorter average length of stay for a patient, which is an indicator of better clinical and financial performance.

GRAPHIC

        As part of our patient experience solutions, our clients are provided advanced analytics and insights that compile and analyze the results of our patient experience data on our online proprietary platform in a transparent and efficient manner, including timely display of patient and caregiver feedback. Our data scientists and analytics staff identify common variables in the process of care and outcomes for our clients, and deliver these insights through an intuitive, decision-oriented framework designed to promote action and improvement by healthcare organizations.

        The breadth of our data and online analytics platform allows us to provide industry benchmark comparisons based on client-defined segments, such as geographic, community or other custom peer groups. We believe that dashboard views of our data, supported by business intelligence tools, present the information in an optimal way to assist our clients in understanding and applying the insights to deliver sustainable improvement.

        Our physician, nurse and employee alignment and engagement reporting platform provides meaningful insights, including engagement scores, strengths and concerns, key drivers, and domain scores for leadership, organization, department and staff. Our reporting platform integrates data from patient experience and caregiver engagement results to deliver deeper insights. Our findings enable our clients to focus on human capital initiatives, prioritize systemic change, implement work unit interventions and align employees around patient experience goals and business strategies. As a result, our clients have the tools to understand where and how to drive change within their organization's culture to engage employees and retain key talent.


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        The figure below provides an illustrative dashboard performance scorecard with client-defined segments and benchmarks:

GRAPHIC

        In addition, as part of our patient experience solutions, our clients are supported by advisory services from healthcare professionals who interpret patient experience results and construct continuous improvement plans that identify priorities and help drive continuous improvement. Our advisors assist with the implementation of key initiatives and work with the client to ensure progress through quarterly executive business reviews in which organizational improvement goals are evaluated, performance is assessed and market updates are shared. Our employee engagement advisors have expertise in developing engaged workforces, prioritizing systemic changes and aligning physicians with improvement strategies. We offer educational solutions to our clients that include courseware, conferences and the sharing of best practices.

Clinical and Quality Solutions

        We offer clinical and quality solutions to understand patient reported outcome measures, or PROMs, nursing quality measures and clinical outcomes data. These solutions, supported by clinicians and quality experts, enable collaborative decision-making across a health system or organization to achieve performance improvement.

        Nursing Quality Indicators.    Our National Database of Nursing Quality Indicators, or NDNQI, program collects nursing-sensitive quality indicators, enabling action-planning and intervention for clients that need to improve their quality indicator scores. NDNQI helps hospitals achieve the highest levels of nursing performance by tracking progress and meeting data requirements for the Magnet Recognition Program, developed by the American Nurses Credentialing Center, that recognizes healthcare organizations for quality patient care, nursing excellence and innovations in professional nursing practice. As of January 1, 2015, we had more than 1,870 U.S. hospitals and 68% of Magnet-recognized facilities participating in our NDNQI program.


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        Patient Reported Outcome Measures.    We capture information on the impact of medical care on the functional status and quality of life of a patient in a consistent manner over various periods of time. The data is analyzed, scored and used in clinical decision making. Our PROMs solution engages patients in their care setting and provides a more complete picture of patient experience. Demand for PROMs is a growing field of interest in the healthcare industry.

        Core Measures.    Our solution is a software data collection tool which enables providers to track and submit data on core measures. Implemented by CMS in 2003, core measures track a variety of evidence-based, scientifically-researched standards of care which have been shown to result in improved clinical outcomes for patients. Core measures data submission and scores impact reimbursement through valued-based payment models. Clients are teamed with dedicated clinical performance advisors with a deep understanding in performance measurement and the complexities and nuances of the national and other value based reporting programs. Our core measures solution delivers reliable and timely reporting with comprehensive data collection, concurrent abstraction, reporting and analysis and support from quality experts.

Consulting Services

        We offer a broad range of customized consulting services, including solutions for overcoming cultural barriers, implementing purposeful physician, nurse and leadership rounding programs, evaluating and modifying work flow and creating targeted communication programs. Our consultants help organizations design, implement and sustain comprehensive patient experience strategies that aim to reduce patient suffering, engage key stakeholders and build compassionate connected care systems. Our approach brings together expertise focused on organizational culture and operational efficiency—all driven by our data and analytics capabilities.

Thought Leadership Initiatives

        With nearly 30 years of experience, our brand is recognized in the industry for thought leadership and innovation. We believe our thought leadership insights support our clients in achieving the "Triple Aim" of improving the patient experience, managing their population's health and controlling costs through improved patient-centric care. Our thought leadership forums include national and regional conferences, publications, white papers, speaking engagements, quarterly roundtables, blogs and newsletters in key trade publications and are integrated at various levels into our patient experience, engagement and improvement solutions. In addition, our management team frequently meets with C-suite executives to discuss our solutions and our mission to reduce patient suffering. The cornerstone event of the year is our National Client and Executive Leadership Conference, or NCC, a three day conference that drew over 2,500 participants in 2014, including over 300 C-suite executives. With over 70 continuing education-accredited sessions, the NCC provides both educational and networking opportunities, as clients convene to discuss the future of the healthcare industry, learn best practices and connect with our healthcare professionals.

        Our five annual regional symposia, which historically have drawn over 1,000 attendees in total, constitute another leading forum for clients to collaborate with peers and explore the path to improving the patient experience. The regional symposia provide attendees with insights and innovative strategies for creating a patient-centric organization.

        In 2013, in an effort to further advance the study and understanding of the patient experience and support our mission to reduce patient suffering, we launched the Institute for Innovation, a non-profit organization. Today, the founding executive council of the Institute for Innovation is comprised of 29 leading healthcare organizations from around the United States, with broad representation from a number of disciplines within the healthcare industry. The Institute for Innovation is investing in research to advance the healthcare industry's understanding of the patient experience and the


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improvement of patient care from both the patient and healthcare provider perspective. All research results are published to help drive improvement in the healthcare industry.

Client Case Studies

        The following examples illustrate how we partner with healthcare organizations to help them reduce suffering and improve clinical, quality, safety and patient experience performance through our solutions. Management believes that the below examples are representative of the impact our services and solutions have on our clients. While we believe the information in each of these examples is reliable, no third party has independently verified the data provided in these examples and we cannot provide any assurance regarding the future success of our services and solutions. Our clients have given and not withdrawn their consent to the inclusion of the below information in this prospectus in the form and content in which it is included.

University of Utah Health Care

        University of Utah Health Care, an integrated academic medical system encompassing four university hospitals, 10 community clinics and specialty centers, undertook a transparency initiative as part of their overall strategy to improve the patient experience. Seeking to increase insights and accountability, University of Utah Health Care implemented our patient experience solutions to expand their data collection through Census Based Surveying. With the goal of ultimately offering full market transparency, the client's objective was to deliver a scientifically rigorous and accurate view of physician performance to both their physicians and patients.

        At the end of 2010, only 137 physicians in a system of almost 1,200 had 30 or more returned patient surveys. The client's management team recognized that low patient survey volume sent by mail limited the data collected and therefore the insights needed to help physicians identify areas in need of improvement.

        In January 2011, the client engaged us for our patient experience solutions and to implement Census Based Surveying, which led to an approximately 170% increase in survey returns from 18,882 in 2010 to 51,138 in 2012 as well as a significant increase in the number of patient comments in the surveys. With internal transparency of these data, according to the client, physicians were able to compare their performance to that of their colleagues, which in turn led to conversations with physician leaders about strengths and weaknesses and engagement in improvement efforts and, ultimately, the adoption of methods designed to increase scores across multiple patient experience domains.

        The client also observed that online consumer review websites lacked quality control and portrayed a limited, unrepresentative picture of the patient care they provided. According to the client, the data derived from the Census Based Surveying program, along with the significant number of patient comments in the surveys, indicated that its patients were highly satisfied with their care. To represent its high-quality patient experience data to the market, the client began developing its own online physician review site, which it modeled after traditional online review sites that contain "star ratings" and comments. Specifically, performance scores for each physician from its medical practice survey were converted from a five-level Likert-type rating scale (a commonly used scale by researchers to measure attitudes) to a rating system of one to five stars for provider-related measures. These scores were then averaged to create an overall Patient Rating score for each physician.

        In December 2012, the full site went public. Patients could search for information on the University of Utah Health Care's physicians and find clinical, academic and educational information as well as patient ratings and comments.

        According to the client, the impact to date has been significant. Increased transparency helped drive accountability among their caregivers, often resulting in significant performance improvement.


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Supported by our patient experience solutions and insights, after implementing transparency this client witnessed a rise in their physician ratings from 9% of their providers ranked in the top 10 percentile in 2010 to over 50% of their providers ranked in the top 10 percentile in 2014 based on Press Ganey's benchmarking database. Further, their providers rated in the top one percentile increased from just 3% of providers to 26% over the same period.

        The client also observed that prior to publishing online reviews in December 2012, the client's physician-profile page views totaled 32,144. In March 2014, monthly page views had increased nearly four times to 122,072.

        Through a blend of deeper data, actionable insights derived from this information and disciplined leadership, the client experienced significant improvement in their patient experience performance.

Carolinas HealthCare System

        Carolinas HealthCare System, a nonprofit hospital network which operates hospitals, freestanding emergency departments, urgent care centers and medical practices in North and South Carolina sought to measure employee engagement during the care process. According to the Carolinas HealthCare System, their focus was to drive greater accountability among their caregivers while creating a more patient-centric culture.

        Carolinas HealthCare System began using our employee engagement solution in 2004. After their first survey, their engagement was well within Press Ganey's top quartile. As a result, Carolinas HealthCare System did not develop a strategy to build engagement beyond administering an annual survey and reporting the results. Over the years, Carolinas HealthCare System's engagement scores declined in Press Ganey's database until 2010, when scores fell to the 76th percentile, barely remaining in the top quartile. In response, Carolinas HealthCare System developed a comprehensive engagement strategy, implementing many of Press Ganey's prescribed approaches, including integrating engagement into facility-level scorecards and leveraging our data to understand specifically where within their organization they needed to focus. After these changes were made, employee engagement moved to the 93rd percentile in 2011 and has since consistently remained in the top decile.

        As a result of their comprehensive engagement strategy and supported by our employee engagement solutions, Carolinas HealthCare System observed significant performance benefits as indicated by the following metrics:

Clients

        We have strong and long-standing relationships with our clients. We provide our patient experience services to our clients under contracts that typically have terms of one year or more. Our average annual revenue retention rate from 2012 to 2014 was approximately 94% and our average client revenue retention rate from 2012 to 2014 was approximately 97%, which we believe reflects strong client satisfaction with our solutions. We believe our clients view us as a trusted partner that shares their commitment to reducing patient suffering through continuous, patient-centric performance improvement.

        Our clients are represented across the continuum of care and include hospitals, medical practices and other healthcare providers. As of January 1, 2015, we served more than 22,000 healthcare facilities, including 62% of acute care hospitals in the United States, 81% of acute care hospitals in the United States with more than 100 beds and 73% of medical practices in the United States with more than 50 physicians. No single client represented more than 2% of our revenues in 2014.


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Our Technology

        Through the application of our information technology platform, we help our clients achieve insight and improvement in patient experience, clinical effectiveness and operational and financial outcomes. Over the past three years,Since January 1, 2012, we have invested more than $32$52 million in our technology infrastructure, applications, and warehousing capabilities to further improve what we believe is one of the largest and most advanced patient experience and performance improvement technology platforms in the industry. Our platform captured approximately 1.5 billion distinct medical events in 2014, providing for a significant amount of patient experience data that we analyzed on behalf of our clients.

        As a result of our recent investments in our information technology infrastructure, we have the ability to apply our Census-Based Surveying to collect and analyze significantly larger data sets. Our proprietary algorithms convert this raw data into comparative information that allows clients to benchmark their current performance against their own historic scores and those of their peers. The investment in increased analytical power, coupled with increasing levels of statistical significance of our data at the physician, unit, service and facility level, has increased both the quality and scope of the analytics we are able to provide to our clients.

        We have constructed safeguards to ensure the safety of both client data and our own proprietary data algorithms. We receive data at our primary data storage center in South Bend, Indiana. Our technology initiatives are designed to enhance the security, confidentiality, integrity and availability of data and systems. In 2014, our data systems experienced no down-time except for scheduled maintenance, and were operationally effective and available 99% of the time.

Privacy Management and Security

        We collect, process, use and store a large amount of information from patients and clients and their employees. This data is often accessed by us and our clients through transmissions over public and private networks, including the Internet. Patients provide us with personal data about themselves or their family members, which may reveal health-related information or other personal information. Patient health information is among the most sensitive of personal information, and it is critically important that information about an individual's healthcare is properly protected from inappropriate access, use or disclosure. Numerous federal and state laws and regulations govern collection, dissemination, use and confidentiality of personally identifiable health information. See "—Government Regulation."


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        We continuously develop our privacy and security practices and devote significant resources to the collection, processing, analysis, reporting and use of patient health information and personally identifiable and other sensitive information. We employ a wide variety of methods to manage privacy and security, including:


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Intellectual Property

        We protect our proprietary technology and intellectual property rights by relying on United States and worldwide federal, state and common law rights, as well as contractual restrictions, including those regarding patents, copyrights, trademarks and trade secrets. We control access to our proprietary technology and intellectual property, in part, by entering into confidentiality and proprietary rights agreements with our employees, contractors and business partners. We also control the use of our proprietary technology and intellectual property through provisions in our client agreements, business partner agreements and website terms of use.

        Our registered trademarks in the United States include "Press Ganey," as well as others. We have one patent application on file in the United States and intend to pursue additional patents to the extent we believe that patent protection would be beneficial or cost effective.

Sales and Marketing

        Our sales and marketing teams consists of over 60 direct sales representatives and we offer geographically-based client support through our team of healthcare professionals, including 300 market/client-facing personnel. Sales and marketing activities represent a significant portion of our total operating expenses and account for a significant portion of the costs that we incur in acquiring new clients and retaining existing clients.

        Our sales and marketing efforts focus on our thought leadership, best practices and innovation and our brand is recognized in the industry for these qualities. In particular, we promote awareness of our brand through our thought leadership initiatives, which are intended to elevate the market dialogue and act as a platform for our interaction with the media. Our communications efforts also ensure an ongoing dialogue with key stakeholders, offering thought leadership, best practices materials, regulatory insights and product updates. We have a robust publication schedule, including a proprietary magazine, blog and newsletters. We also design, organize and host market-leading events, including our NCC, regional symposiums and client-user groups. In addition, our online content is further leveraged to improve search engine optimization and strengthen our corporate website. Through these efforts, we promote client retention and satisfaction, our solutions and attract new clients.

Facilities

        Our principal executive office in Wakefield, Massachusetts is under lease until September 2017. We lease additional space in South Bend, Indiana, Chicago, Illinois, Charlotte, North Carolina, Overland Park, Kansas and Baltimore, Maryland.

        We believe that our properties are adequate for our business as presently conducted.


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Competition

        We compete with a broad and diverse set of businesses in a fragmented and rapidly changing market. Competition in the patient experience and performance improvement industry is largely based on analytical capabilities and healthcare industry expertise, breadth and depth of services, the size and quality of the underlying datasets and benchmarks, ease of use, reputation, innovation, security, price, reliability and client service. While we believe that no competitor provides the breadth of our suite of solutions or the size and quality of our datasets and benchmarks, we nevertheless compete with other companies with regards to specific products or solutions and markets or care settings. We compete with various large and small healthcare data, analytics, services and consulting companies.

        We expect that competition will continue to increase as a result of consolidation in both the information technology and healthcare industries. The anticipated growth in healthcare spending, the shift to a value-based payment model, the rise of consumerism and changes in government regulation


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may draw increasing attention to healthcare data and analytics, and new competitors, such as management consultants, technology companies and start-ups may enter the market, and we may face increased competition from these sources.

Government Regulation

Data Privacy and Security Laws and Regulations

        We are subject to data privacy and security regulation by both the United States federal government and states, as well as foreign countries, in which we conduct our business. HIPAA, as amended by HITECH, and their respective implementing regulations, including the Omnibus Final Rule published on January 25, 2013, imposes specified requirements relating to the privacy, security and transmission of individually identifiable health information. Violations of HIPAA may result in criminal and civil penalties, including fines, and could damage our reputation and harm our business. For example, recent HIPAA breaches have resulted in HHS collecting between $35,000 and $4.3 million per breach in either voluntary payments, known as resolution amounts, or mandatory fines, known as civil money penalties.

        HITECH also increased the civil and criminal penalties that may be imposed against covered entities, business associates and possibly other persons, and gave state attorneys general new authority to file civil actions for damages or injunctions in federal courts to enforce the federal HIPAA laws and seek attorney's fees and costs associated with pursuing federal civil actions. A violation can be measured by the number of individuals affected or the number of days per calendar year a covered entity or business associate is not in compliance, with each individual affected by a violation or each day not in compliance counting as a single violation. The penalty for identical violations during a calendar year may not exceed $1.5 million, but because a violation of each section of the Privacy or Security Rule is considered unique under the law, total penalties have in the past and could exceed many multiples of $1.5 million in the future. HITECH also significantly strengthened enforcement by requiring HHS to conduct periodic audits to confirm compliance and authorizing states' Attorneys General to bring civil actions seeking either injunctions or damages in response to violations of the HIPAA Privacy Rule and Security Rule that threaten the privacy of state residents. In addition, state laws govern the privacy and security of health and other personally identifiable information in certain circumstances, many of which differ from each other in significant ways, thus complicating compliance efforts.

        Among other things, HITECH makes HIPAA's privacy and security standards directly applicable to "business associates," defined as independent contractors or agents of covered entities that create, receive, maintain or transmit protected health information in connection with providing a service for or on behalf of a covered entity. Under HIPAA and our contractual agreements with our clients, we are considered a "business associate" of our clients and thus are directly subject to HIPAA's privacy and security standards. To provide our covered entity clients with services that involve the use or disclosure


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of protected health information, HIPAA requires our clients to enter into business associate agreements with us. Those agreements must, among other things, require us to:


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        If we are unable to properly protect the privacy and security of health and other personally identifiable information entrusted to us, our operations may be perceived as not secure, we may incur significant liabilities and clients may curtail their use of, or stop using, our solutions. In addition, if we fail to comply with the terms of our business associate agreements with our clients, we are liable not only contractually, but also directly under HIPAA.

Other Healthcare Laws

        In the United States, participants in the healthcare industry, including our clients, are required to comply with extensive and complex state and federal laws and regulations. Such laws include state and federal anti-kickback, fraud and abuse, false claims, privacy and security and physician sunshine laws and regulations. Although many regulatory and governmental requirements do not directly apply to our business, our clients are required to comply with these laws, which in turn, may impact our business as a result of our contractual obligations.

        We have attempted to structure our operations to comply with applicable legal requirements, but there can be no assurance that our operations will not be challenged or impacted by enforcement initiatives. If our operations are found to be in violation of any of such laws or any other governmental regulations that apply to us, we may be subject to penalties, including civil and criminal penalties, damages, fines, the curtailment or restructuring of our operations, exclusion from participation in federal and state healthcare programs and imprisonment of our directors or senior management, any of which could adversely affect our ability to operate our business and our financial results.

Healthcare Reform

        In the United States, federal and state legislatures and agencies periodically consider legislative reforms that may contain proposals to increase governmental involvement in healthcare, lower reimbursement rates or otherwise change the environment in which healthcare industry participants operate. Our business could be affected by changes in healthcare laws, including the Affordable Care Act, which was enacted in March 2010. The Affordable Care Act is changing how healthcare services are covered, delivered and reimbursed through, among other things, expanded coverage of individuals, changes in Medicare program spending and insurance market reforms. While many of the provisions of the Affordable Care Act and other healthcare reform laws will not be directly applicable to us, they may affect the business of many of our clients, which may in turn affect the demand for our services. Although we are unable to predict or otherwise quantify the likely impact of the Affordable Care Act or other healthcare reform laws on our business model, financial condition or results of operations, negative changes in the business of our clients may negatively impact our business.


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CMS

        A significant portion of our revenues is attributable to providing services which assist clients with their compliance with regulations promulgated by CMS. With the passage of the Affordable Care Act in 2010, most healthcare providers are required, or will be required in the future, to participate in CAHPS programs. CAHPS programs were developed by CMS and produced the first nationally standardized instruments for collecting and reporting patients' perspectives of care to enable comparisons across numerous provider sectors such as hospitals, home health, physician practices, and dialysis providers. Hospital participation in the hospital CAHPS, or HCAHPS, program is mandated by CMS, and hospitals risk losing a percentage of their annual payment update, or APU, if they fail to report CAHPS data for any calendar quarter. As the largest CAHPS data submitter in the United States, we are currently designated by CMS as a certified vendor to offer CAHPS Hospital Surveys,


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CAHPS Home Health Care Surveys, CAHPS In-Center Hemodialysis Surveys and CAHPS Hospice Surveys, including related data collection and submission services. If we are unable to maintain our current certifications, or secure certifications for future CMS mandated surveys, we would not be able to administer these surveys on behalf of our clients.

        Beginning in 2013, under the HCAHPS program, Medicare began withholding 1% of Medicare payments to hospitals, a figure which will increase to 2% by 2017. This pool of withheld funding is then re-allocated to hospitals based on their relative performance to other providers on patient experience and clinical quality measures, amongst other metrics. Similar reporting mandates are in place for accountable care organizations (ACO CAHPS), medical groups (CG CAHPS) and home health care (HH CAHPS), and are in the preliminary voluntary reporting phase for pediatrics (Child HCAHPS), Emergency Department (ED CAHPS), hospice (Hospice CAHPS), dialysis (ICH CAHPS) and outpatient surgery (OS CAHPS). Commercial payors are also implementing programs similar to value-based payment models.

        Certain survey data collected and reported by us is used by CMS to determine, in part, the amount of reimbursement paid to hospitals, and any errors in data collection, survey sampling, or statistical reporting could result in reduced reimbursement to our hospital clients if we are unable to correct these errors, and this could, in turn, result in litigation against us. For example, hospitals subject to the IPPS annual payment update provisions must collect and submit HCAHPS data in order to receive their full IPPS annual payment. IPPS hospitals that fail to publicly report required quality measures, which include the HCAHPS data, may have their annual payment reduced by 2.0%. In addition, CMS publicly publishes the reported survey data and any errors could result in incorrect scoring of our hospital client, which may damage the hospital's reputation and lead to litigation against us. We may be required to indemnify against such claims, and defending against any such claims could be costly, and time consuming.

Other Laws

        Existing and new laws and regulations affecting the healthcare, information technology and Internet industries could create unexpected liabilities for us, cause us to incur additional costs, or restrict our operations. Many of the laws that affect us, particularly those applying to healthcare, are very complex and may be subject to varying interpretations by courts and other governmental authorities. Our failure, or the failure of our clients, to accurately anticipate the application of these laws and regulations, or the failure to comply, could create liability for us, result in adverse publicity and negatively affect our businesses.

Employees

        As of March 1,31, 2015, we had 9751,041 full-time employees. None of our employees are represented by labor unions or subject to collective bargaining agreements. We consider our employee relations to be good.

Legal Proceedings

        We are not currently party to any material legal proceedings.


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MANAGEMENT

Executive Officers and Directors

        The following table sets forth the name and position of each of our executive officers and directors and their age as of the date of this prospectus:

Name
 Age Position

Executive Officers

     

Patrick T. Ryan

  5657 Chief Executive Officer and Director

Joseph Greskoviak

  4950 President and Chief Operating Officer

Matthew W. Hallgren

  3940 Chief Financial Officer

Dr. Thomas H. Lee

61Chief Medical Officer

Patricia L. Riskind

  49 Chief Client Experience Officer

Suda Suvarna

  52 Chief Information Officer

David Costello, Ph.D. 

  5859 Chief Analytics Officer

Patricia Cmielewski

  45 Chief Marketing Officer and Chief of Staff

Devin J. Anderson

  45 General Counsel and Corporate Secretary

Non-Employee Directors

  
 
 

 

Norman W. Alpert

  56 Director (Chairman)

Andrew J. Cavanna

  40 Director

Leslie V. Norwalk

  49 Director

Gregory S. Roth

  58 Director

Dr. Ralph Snyderman

  7475 Director

Ellen M. Zane

  63 Director

Executive Officers

        Patrick T. Ryan.    Patrick T. Ryan has served as our Chief Executive Officer since February 2012 and has served on our Board of Directors since February 2012. Previously, Mr. Ryan served as the Chief Executive Officer of The Broadlane Group from 2008 until 2010, a healthcare cost management and supply chain organization. Mr. Ryan served as Chief Executive Officer of PolyMedica Corporation from 2004 until 2007, the parent company of Liberty Medical Supply, a direct-to-consumer provider of diabetes testing supplies and related services. Mr. Ryan has served as a director of Affiliated Managers Group, Inc. since 2007, and is a member of its audit, compensation and nominating committees, and is also a former member of the Massachusetts Hospital Association's Committee on Governance. Mr. Ryan also served on the Boards of Trustees of the Beth Israel Deaconess Medical Center, Lahey Health and Atrius Health. Mr. Ryan earned a B.A. from the University of Rochester. Mr. Ryan's experience in the healthcare industry and executive experience led to the conclusion that Mr. Ryan should serve as a director of the Company.

        Joseph Greskoviak.    Joseph Greskoviak has served as our President since September 2012 and our Chief Operating Officer since October 2013. Previously, Mr. Greskoviak served as our Chief Strategic and Sales Officer from June 2012 until September 2012. Before joining the Company, Mr. Greskoviak served as President of the MedAssets' spend and clinical resource management business from 2010 until 2012, where he oversaw the acquisition of Broadlane by MedAssets. Prior to the acquisition, Mr. Greskoviak spent 12 years at Broadlane, serving in various management roles including Executive Vice President and Chief Development Officer. Mr. Greskoviak earned a B.A. from DePaul University.

        Matthew W. Hallgren.    Matthew W. Hallgren has served as our Chief Financial Officer since September 2014. Previously, Mr. Hallgren served as our Vice President of Finance from April 2014 until September 2014. Prior to joining the Company, Mr. Hallgren was employed at the executive


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search firm Heidrick & Struggles International, Inc. from 2004 until 2014, where he held the positions


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of Assistant Controller and Chief Accounting Officer. Mr. Hallgren also served as a member of the technical accounting group at the Boeing Company from 2003 until 2004. Prior to that, Mr. Hallgren was an audit manager at Deloitte & Touche LLP and Arthur Andersen LLP. Mr. Hallgren earned a B.A. in accounting from Augustana College and is a certified public accountant.

        Dr. Thomas H. Lee.    Dr. Thomas H. Lee joined Press Ganey as Chief Medical Officer in July 2013. Prior to joining the Company, Dr. Lee was Network President for Partners Healthcare System and Chief Executive Officer of Partners Community HealthCare, Inc. from December 1995 until June 2013, the integrated care delivery system founded by Brigham and Women's Hospital and Massachusetts General Hospital, where Dr. Lee oversaw efforts to improve the quality and efficiency of all aspects of healthcare. Dr. Lee is a member of the Board of Directors of Geisinger Health System, the Special Medical Advisory Committee of the Veterans Administration, the Panel of Health Advisors of the Congressional Budget Office and the Editorial Board of The New England Journal of Medicine. Dr. Lee was previously a member of the Massachusetts Health Care Quality and Cost Council from 2006 until 2012. In addition to his work with Press Ganey, Dr. Lee is a practicing internist and cardiologist at Brigham and Women's Hospital. Dr. Lee holds a B.A. from Harvard College, an M.D. from Cornell University Medical College and an M.A. from the Harvard School of Public Health.

        Patricia L. Riskind.    Patricia L. Riskind has served as our Chief Client Experience Officer since September 2013. Previously, Ms. Riskind served as our Senior Vice President of Client Services from August 2012 until September 2013 and as our Senior Vice President of Medical Sales from November 2009 until August 2012. Ms. Riskind founded PatientImpact LLC, a healthcare data and analytics e-survey company that was acquired by Press Ganey in 2009. Prior to starting PatientImpact LLC, Ms. Riskind co-founded 3d Health, Inc., an ambulatory strategy consulting firm. Ms. Riskind is the president of The Kellogg Graduate School's Health Enterprise Management Alumni Club and a member of the American College of Healthcare Executives, the Health Information Management Systems Society, and the Society for Healthcare Strategy and Market Development. Ms. Riskind earned a B.A. from Brown University and an M.B.A. from the Kellogg School of Management at Northwestern University.

        Suda Suvarna.    Suda Suvarna has served as our Chief Information Officer since November 2013. Mr. Suvarna served as Vice President of Information Technology at Ascension Health, where he oversaw the development and implementation of technology solutions, from August 2009 until October 2013. Mr. Suvarna is a member of the American College of Healthcare Executives and served on the Advisory Board of Teradata, a data analytics company. Mr. Suvarna earned a B.A. in Physics and a post-graduate Diploma in Computer Management from the University of Bombay, in Mumbai, India.

        David Costello, Ph.D.    David Costello has served as our Chief Analytics Officer since August 2013. Previously, Mr. Costello served as Senior Vice President and general manager of SCIOinspire, a healthcare analytics company from September 2012 until August 2013. Mr. Costello served as the Senior Vice President of consumer segmentation and engagement strategies at Health Dialog from January 2004 until August 2012. Mr. Costello received a B.A. in business and sociology from Northern Michigan University, and an M.A. and a Ph.D. in sociology from the University of Delaware.

        Patricia Cmielewski.    Patricia Cmielewski has served as Chief Marketing Officer and Chief of Staff since March 2012. Prior to joining the Company, Ms. Cmielewski was the Senior Vice President of strategic marketing at Broadlane from July 2010 until April 2011. Ms. Cmielewski served as Senior Vice President of strategic marketing at Liberty Medical Supply from September 2005 until July 2009. Ms. Cmielewski received a B.A. in advertising from Penn State University and a M.B.A. from Boston University.


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        Devin J. Anderson.    Devin J. Anderson has served as our General Counsel and Corporate Secretary since October 2012. Prior to joining the Company, Mr. Anderson served as the Chief Legal Officer of Medco International B.V., the international division of Medco Health Solutions, Inc., a pharmacy benefit manager and provider of pharmaceutical products and services, from 2010 until 2012. From 2008 until 2010, Mr. Anderson served as Chief Counsel of Medco's wholly owned subsidiary, Liberty Healthcare Group. Prior to joining Medco, Mr. Anderson served as the Executive Vice President, General Counsel and Secretary of PolyMedica Corporation, the parent company of Liberty Medical Supply, a direct-to-consumer provider of diabetes testing supplies and related services. Mr. Anderson earned a B.A., with distinction, from the University of Maine and a J.D., magna cum laude, from Boston University School of Law.

Directors

        Norman W. Alpert.    Norman Alpert has served as a director since March 2008 and is currently the Chairman of our Board of Directors. Mr. Alpert has also served as a member of our Audit Committee


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since May 2008 and Chairman of our Compensation Committee since May 2008. Mr. Alpert is Co-President and a Founding Partner of Vestar and Co-Head of its Healthcare Group. Mr. Alpert has also served as a director for Healthgrades Inc. since July 2010, where he serves as Chairman of its board of directors, and is a member of its audit committee and Chairman of its compensation committee. He has also served Chairman of the board of directors of MediMedia USA Inc. since October 2006 and is the Chairman of its compensation committee. Mr. Alpert served as a director of Roland Foods from September 2013 until January 2015 and has been a director of St. John Knits International Inc. since September 2007, as well as a member of its audit committee. Mr. Alpert served as a Vice President of the Management Buyout Group at the First Boston Corporation, which he joined in 1984. He began his career in 1980 as a Commercial Banker at Manufacturers Hanover Trust Co. in the special finance division. Mr. Alpert serves on the boards of Brown University, The Brown Hillel Foundation, the Brown University Sports Foundation, the National Rowing Foundation, American Friends of Shalva, and White Plains Hospital. Mr. Alpert holds a B.A. from Brown University. Mr. Alpert's experience in the healthcare industry and board experience led to the conclusion that Mr. Alpert should serve as a director of the Company.

        Andrew J. Cavanna.    Andrew Cavanna has served as a director since March 2008. Mr. Cavanna has also served as a member of our Audit Committee since May 2008 and our Compensation Committee since March 2013. Mr. Cavanna is a Managing Director and Co-Head of the Healthcare Group for Vestar Capital Partners. Before joining Vestar, Mr. Cavanna served as an associate at the Blackstone Group from 2005 until 2006. Mr. Cavanna has served as a director of MediMedia USA since March 2012 and Institutional Shareholder Services since April 2014. Mr. Cavanna earned a B.A. from Cornell University and an M.B.A. from Columbia Business School. Mr. Cavanna was selected as a director for his knowledge and experience in healthcare business strategy and operations.

        Leslie V. Norwalk.    Leslie Norwalk has served as a director since May 2012. Ms. Norwalk has also served as a member of our Compliance Committee since February 2013. Ms. Norwalk is Strategic Counsel to Epstein Becker Green, EBG Advisors, and National Health Advisors and has served as an advisor to the private equity firms Warburg Pincus, Ferrer Freeman & Company, and Enhanced Equity Fund since 2008. Ms. Norwalk has served as a director of NuVasive, Inc. since May 2014, a director of Adobe Healthcare since 2013, a director of STARUS Medical Group since 2013, a director of LWU Medical Faculty Associates since 2012, a director of Volcano Corporation since 2011 and a director of Ika Systems Corporation since 2010. Ms. Norwalk served in the Administration of George H.W. Bush as the Acting Administrator for CMS from 2006 until 2007. Ms. Norwalk earned a B.A. from Wellesley College and a J.D. from the George Mason University School of Law. Ms. Norwalk's experience as a strategic and legal advisor to the healthcare industry, government service and board experience led to the conclusion that Ms. Norwalk should serve as a director of the Company.


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        Gregory S. Roth.    Gregory Roth has served as a director since March 2015. Mr. Roth has also served as director for SpecialtyCare, Inc., a provider of clinical services to hospitals, since November 2014, and One Call Care Management, Inc., a provider of specialized services to the workers' compensation industry, since October 2014. Mr. Roth was the Chief Executive Officer of TeamHealth Holdings, Inc., a provider of outsourced physician staffing solutions for hospitals, from May 2008 until September 2014 and its President and Chief Operating Officer from November 2004 until May 2008. Mr. Roth also served as president of the ambulatory surgery division of HCA Hospital Corporation of America from 1998 until 2004. Mr. Roth earned a B.S. from Ohio State University and an M.H.A. from Xavier University. Mr. Roth was selected as a director for his knowledge and experience in the healthcare industry and board experience.

        Dr. Ralph Snyderman.    Dr. Ralph Snyderman has served as a director since February 2013. Dr. Snyderman has been the Chancellor Emeritus and James B. Duke Professor of Medicine at Duke University since 2004. Previously, Dr. Snyderman was Chancellor for Health Affairs at Duke University


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from 1989 until 2004, and founding President and Chief Executive Officer of the Duke University Health System from 1997 until 2004. Dr. Snyderman has served as a director of CareDX, Inc. since May 2005. Dr. Snyderman also served as a director of Targacept, Inc. from June 2007 to May 2013, Trevena, Inc. from January 2008 to May 2013 and Pharmaceutical Product Development, Inc. from May 2011 to December 2011. Dr. Snyderman earned a B.S. from Washington College and an M.D. from SUNY Downstate Medical Center. Dr. Snyderman was selected as a director for his knowledge of the healthcare industry and board experience.

        Ellen M. Zane.    Ellen Zane has served as a director since July 2012. Ms. Zane retired as President and Chief Executive Officer of Tufts Medical Center and the Floating Hospital for Children, a position she held from 2004 until 2011. Ms. Zane has served as a director of Brooks Automation since 2012, and is a member of its audit and compensation committees. Ms. Zane has served as a director of Haemonetics Corporation since 2012, and is a member of its audit committee. Ms. Zane has served as a director of Parexel International since 2006, and is a member of its compensation and human resources committees. Ms. Zane also served as a director of Lincare Holdings from 2010 until 2012. Ms. Zane is a Trustee of the George Washington University, from which she received a B.A. Ms. Zane earned an M.A. from Catholic University of America. Ms. Zane's experience in the healthcare industry and board experience led to the conclusion that Ms. Zane should serve as a director of the Company.

Controlled Company

        Upon completion of this offering, Vestar will hold a majority of the voting power of our outstanding common stock and, as a result, we will be a "controlled company" under the                corporate governance standards. As a controlled company, we may elect to take advantage of the "controlled company" exception, which would free us from the obligation to comply with certain corporate governance requirements, including the requirements that:

        We intend to avail ourselves of the "controlled company" exception under the NYSE corporate governance standards upon completion of this offering. These exemptions, however, do not modify the independence requirements for our Audit Committee, and we also intend to comply with the requirements of Rule 10A-3 of the Exchange Act and the rules of the NYSE within the applicable time frame. These rules require that our Audit Committee be composed of at least three members, a


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majority of whom will be independent within 90 days of the date of this prospectus, and all of whom will be independent within one year of the date of this prospectus.

Board Composition

        Our amended and restated certificate of incorporation will provide that our Board of Directors will be divided into three classes of directors, with the classes as nearly equal in number as possible. Upon the closing of this offering, our directors will be divided among the three classes as follows:


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        Upon the expiration of the term of a class of directors, directors in that class will be eligible to be elected for a new three-year term at the annual meeting of stockholders in the year in which their term expires. As a result, only one class of directors will be elected at each annual meeting of our stockholders, with the other classes continuing for the remainder of their respective three-year terms. Each director's term continues until the election and qualification of his or her successor, or his or her earlier death, resignation or removal.

        We have no formal policy regarding board diversity. Our priority in selection of board members is the identification of members who will further the interests of our stockholders through his or her established record of professional accomplishment, the ability to contribute positively to the collaborative culture among board members, knowledge of our business and understanding of the competitive landscape.

        There are no family relationships among any of our directors or executive officers.

Board Committees

        Upon the closing of this offering, our Board of Directors will have fourthree standing committees: an Audit Committee, a Compensation Committee and a Nominating and Corporate Governance Committee and a Compliance Committee. Each of the committees will report to the Board of Directors as they deem appropriate, and as the Board of Directors may request. The expected composition, duties and responsibilities of these committees are set forth below. In the future, our Board of Directors may establish other committees, as it deems appropriate, to assist it with its responsibilities.

Audit Committee

        The Audit Committee will be responsible for, among other matters: (1) appointing, compensating, retaining, overseeing and terminating our independent registered public accounting firm; (2) reviewing our independent registered public accounting firm's independence; (3) reviewing with our independent registered public accounting firm the scope of their audit; (4) approving all audit and permissible non-audit services to be performed by our independent registered public accounting firm; (5)(4) overseeing the financial reporting processwork of our independent registered public accounting firm and discussing with management and our independent registered public accounting firm the interim and annual consolidated financial statements that we file with the SEC; (6) reviewing and monitoring(5) coordinating the oversight of our accounting principles, accounting policies,internal control over financial reporting, processes anddisclosure controls and compliance with applicable legalprocedures and regulatory requirements; (7)code of conduct; (6) establishing procedures for the confidential anonymous submission of concerns regarding questionable accounting, internal controls or auditing matters; (8)(7) reviewing and approving related


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party transactions; and (9)(8) reviewing and discussing policies and guidelines with respect to risk assessment and risk management.

        Upon the closing of this offering, our Audit Committee will consist of            ,             and          .          will serve as chairperson of the committee. The SEC rules and the NYSE rules require us to have one independent Audit Committee member upon the listing of our common stock on the NYSE, a majority of independent directors within 90 days of the effective date of this prospectusregistration statement and all independent Audit Committee members within one year of the effective date of this prospectus.registration statement. Our Board of Directors has affirmatively determined that                and            meet the definition of "independent director" for purposes of serving on the Audit Committee under applicable SEC and NYSE rules, and we intend to comply with these independence requirements within the time periods specified. In addition,            will qualify as our "audit committee financial expert," as such term is defined in Item 407 of Regulation S-K under the Securities Act.


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        Our Board of Directors will adopt a new written charter for the Audit Committee, which will be available on our corporate website at www.pressganey.com upon the closing of this offering. The information contained on, or that can be accessed through, our website does not constitute a part of this prospectus.

Compensation Committee

        The Compensation Committee will be responsible for, among other matters: (1) reviewing and approving executive officer compensation goals, objectives and plans; (2) evaluating executive officer performance in light of such goals and objectives; (3) reviewing and recommending the compensation of our directors; (3)(4) reviewing and approving employment agreements, severance arrangements and change in control agreements/provisions between us and our executive officers; and (4)(5) administering our stock plans and other incentive compensation plans.

        Upon the closing of this offering, our Compensation Committee will consist of                ,                 and                .           will serve as chairperson of the committee.

        Our Board of Directors will adopt a new written charter for the Compensation Committee, which will be available on our corporate website at www.pressganey.com upon the closing of this offering. The information contained on, or that can be accessed through, our website does not constitute a part of this prospectus.

Nominating and Corporate Governance Committee

        The Nominating and Corporate Governance Committee will be responsible for, among other matters: (1) identifying individuals qualified to become members of our Board of Directors, consistent with criteria approved by our Board of Directors; (2) overseeing the organization of our Board of Directors to discharge the Board's duties and responsibilities properly and efficiently; (3) identifying best practices and recommending corporate governance principles; and (4) developing and recommending to our Board of Directors a set of corporate governance guidelines and principles applicable to us.us; and (5) overseeing the evaluation of our Board of Directors and management.

        Upon the closing of this offering, our Nominating and Corporate Governance Committee will consist of                ,                 and                .           will serve as chairperson of the committee.

        Our Board of Directors will adopt a written charter for the Nominating and Corporate Governance Committee, which will be available on our corporate website at www.pressganey.com upon the closing of this offering. The information contained on, or that can be accessed through, our website does not constitute a part of this prospectus.


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Compliance Committee

        The Compliance Committee will be responsible for, among other matters: (1) the structure and implementation of our compliance plan; (2) overseeing specific material compliance and other legal issues together with the Audit Committee and the General Counsel, as appropriate; and (3) conducting such investigations into compliance matters as the committee may deem necessary.

        Upon the closing of this offering, our Compliance Committee will consist of                ,                 and                .           will serve as chairperson of the committee.

        Our Board of Directors will adopt a written charter for the Compliance Committee, which will be available on our corporate website at www.pressganey.com upon the closing of this offering. The information contained on, or that can be accessed through, our website does not constitute a part of this prospectus.

Risk Oversight

        Our Board of Directors is currently responsible for overseeing our risk management process. The Board of Directors focuses on our general risk management strategy and the most significant risks facing us, and ensures that appropriate risk mitigation strategies are implemented by management. The Board of Directors is also apprised of particular risk management matters in connection with its general oversight and approval of corporate matters and significant transactions.

        Following the closing of this offering, our Board of Directors will delegate to the Audit Committee oversight of our risk management process. Our other board committees will also consider and address risk as they perform their respective committee responsibilities. All committees will report to the full Board of Directors as appropriate, including when a matter rises to the level of a material or enterprise level of risk.


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        Our management is responsible for day-to-day risk management. This oversight includes identifying, evaluating, and addressing potential risks that may exist at the enterprise, strategic, financial, operational, compliance and reporting levels.

Compensation Committee Interlocks and Insider Participation

        Messrs                 ,                 and                are the members of our Compensation Committee, and none of them is or has been our officer or employee. Messrs. Alpert and Cavanna are managing directors of Vestar, which will hold a majority of the voting power of our outstanding common stock upon the closing of this offering. For a description of the transactions between us and Vestar, see "Certain Relationships and Related Party Transactions." Apart from these relationships, no member of the Compensation Committee has any relationship that would be required to be reported under Item 404 of Regulation S-K under the Securities Act. No member of the Compensation Committee serves or served during the fiscal year as a member of the board of directors or compensation committee of a company that has one or more executive officers serving as a member of our Board of Directors or Compensation Committee.

Code of Business Conduct and Ethics

        We have adopted a code of business conduct and ethics that applies to all of our employees, officers and directors, including those officers responsible for financial reporting. Upon the closing of this offering, our code of business conduct and ethics will be available on our website at www.pressganey.com. We intend to disclose any amendments to the code, or any waivers of its requirements, on our website. The information on or accessible through our website does not constitute part of, and is not incorporated by reference into, this prospectus.


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EXECUTIVE AND DIRECTOR COMPENSATION

Executive Compensation

        This section discusses the material components of the executive compensation program offered to our named executive officers, or our "NEOs," identified below. For 2014, our NEOs were:

        This discussion may contain forward-looking statements that are based on our current plans, considerations, expectations and determinations regarding future compensation programs. Actual compensation programs that we adopt following the closing of this offering may differ materially from the currently planned programs summarized in this discussion.

        We are an "emerging growth company," within the meaning of the JOBS Act, and have elected to comply with the reduced compensation disclosure requirements available to emerging growth companies under the JOBS Act. See "Prospectus Summary—Implications of Being an Emerging Growth Company."

2014 Summary Compensation Table

Name and Principal Position
 Year Salary ($) Non-Equity
Incentive Plan
Compensation ($)(1)
 All Other
Compensation ($)(2)
 Total ($) Year Salary ($) Bonus ($)(1) Stock Awards ($)(2) Non-Equity
Incentive Plan
Compensation ($)(3)
 All Other
Compensation ($)(4)
 Total ($)

Patrick T. Ryan

 2014 600,000 405,000 10,400 1,015,400 2014 600,000   405,000 10,400 1,015,400

Chief Executive Officer

                        

Joseph Greskoviak

 2014 350,000 390,000 10,400 750,400 2014 350,000   390,000 10,400 750,400

President and Chief Operating Officer

                        

Dr. Thomas H. Lee

 2014 750,000 227,500 10,400 987,900

Chief Medical Officer

          

Matthew W. Hallgren(5)

 2014 133,846 32,500 739,008 62,401 5,796 973,551

Chief Financial Officer

              

(1)
Represents a $30,000 signing bonus paid to Mr. Hallgren in connection with his commencing employment with us in April 2014 and a $2,500 spot bonus for work on a particular project.

(2)
Represents the grant date fair value of Class A-1, Class B and Class C common units in PG Holdco computed in accordance with FASB ASC 718. See note 11 to the consolidated financial statements for the fiscal year ended December 31, 2014 included with this prospectus for a description of the assumptions used in valuing Class B common units. Achievement of the performance conditions for Class C common units granted in 2014 was not deemed probable on the date of grant and, accordingly, no value for Class C common units is included in the table. Class C common units are intended to constitute profits interests for U.S. federal income tax purposes. Assuming that the highest level of performance conditions is achieved, the grant date fair value of Class C common units is $0.

(3)
Represents cash bonuses earned under our annual performance based bonus program for 2014. For additional information, see "—Performance Bonuses" below.

(2)(4)
Amount shown represents company matching contributions to 401(k) plan accounts.

(5)
Mr. Hallgren became an employee in April 2014. The amounts shown represent compensation for the portion of the year during which he was employed.

Narrative Disclosure to Summary Compensation Table

        The primary elements of compensation for our NEOs are base salary, annual performance bonuses and equity compensation awards. The NEOs also participate in employee benefit plans and programs that we offer to our other full-time employees on the same basis.


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Base Salaries

        We pay our NEOs a base salary to compensate them for the satisfactory performance of services rendered to our company. The base salary payable to each NEO is intended to provide a fixed component of compensation reflecting the executive's skill set, experience, role and responsibilities. Base salaries for our NEOs have generally been set at levels deemed necessary to attract and retain individuals with superior talent.

        Effective January 1, 2014, our board of directors approved an increase in Mr. Greskoviak's base salary from $300,000 to $350,000 in recognition of his individual performance and contributions to company performance. No other NEOs receivedMr. Hallgren joined our company as Vice President, Finance in April 2014. His initial annual base salary increases inwas $180,000. In July 2014, Mr. Hallgren's annual base salary was increased to $200,000 when he assumed the duties of Chief Financial Officer. Mr. Hallgren was officially appointed Chief Financial Officer, effective September 2014.


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Performance Bonuses

        We offer our NEOs the opportunity to earn annual cash bonuses to compensate them for attaining short-term financial objectives and individual goals, which we refer to as "MBOs", established and approved by our board of directors annually. Each NEO has an annual target bonus that is expressed as a percentage of his annual base salary. The 2014 target bonus percentages were 75% for Mr. Ryan, 100% for Mr. Greskoviak and 25%30% for Dr. Lee.Mr. Hallgren. Actual bonus amounts for our NEOs are determined by our compensation committee after consideration of Mr. Ryan's recommendations (except with respect to his own bonus).

        For 2014, annual bonuses are based on our company's attaining a budgeted EBITDA target and the individual NEO's performance against specified MBOs that relate to his area of responsibility within our company. Actual payouts of our annual cash bonuses for 2014 are reported under the "Non-Equity Incentive Plan Compensation" column of the 2014 Summary Compensation Table above.

Equity Compensation

        PG Holdco has granted equity awards to our employees, including our NEOs, as the long-term incentive component of our compensation program. Historically, these awards have consisted of restricted Class A, Class A-1, Class B or Class C Common Units in PG Holdco that are granted to employees when they commence employment with us. The PG Holdco management committee has also from time to time granted additional awards to key employees as it determined appropriate to motivate, retain or reward them. The Class A, Class A-1 and Class B Common Units are capital interests while the Class C Common Units held by our NEOs are intended to qualify as profits interests for U.S. federal income tax purposes.

        Restricted units granted to our NEOs are typically subject to time or performance-based vesting conditions and may be subject to accelerated vesting in certain circumstances, including as described below in the section titled "Potential Payments Upon a Change in Control."

        Mr. Hallgren was issued 0.33 Class B common units and was granted 0.66 Class C common units in April 2014 at the time he commenced employment with our company and was granted 20,757.8 Class A-1 common units in October 2014 in connection with his promotion to Chief Financial Officer. Refer to the Outstanding Equity Awards as of December 31, 2014 table for a description of the vesting terms that apply to these awards.

In May 2014, the PG Holdco management committee granted fully vested Class A-1 Common Units in lieu of cash to each of our NEOsMr. Ryan and Mr. Greskoviak as partial payment for their 2013 annual bonuses. None of our NEOs received other equity award grants during 2014.

        In connection with this offering, we intend to adopt the PGA Holdings, Inc. 2015 Incentive Award Plan, or the 2015 Plan, to facilitate the grant of cash and equity-based incentives to our directors,


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employees (including our NEOs) and consultants and to enable our company to obtain and retain the services of these individuals, which we believe is essential to our long-term success. For additional information about the 2015 Plan, please see the section titled "2015 Incentive Award Plan" below.

        Our board of directors intends to make restricted stock grants to each of our NEOs effective on the filing of a registration statement on Form S-8 covering issuances under the 2015 Plan on the date of this prospectus. The table below summarizes the anticipated terms of these grants. The number of shares subject to the awards will be determined by dividing the dollar values shown by the initial public offering price of our common stock.


Time-Based Restricted Stock
Named Executive Officer
2 Year ($)(1)4 Year ($)(2)Performance-Based
Restricted Stock ($)(3)

Patrick T. Ryan

Joseph Greskoviak

Matthew W. Hallgren


(1)
The award vests in eight substantially equal quarterly installments following the grant date, subject to the NEO's continued employment on each applicable vesting date.

(2)
The award vests 20% on each of the first and second anniversaries of the grant date and 30% on each of the third and fourth anniversaries of the grant date, subject to the NEO's continued employment on each applicable vesting date.

(3)
The award vests on the third anniversary of the grant date subject to our company's achieving a cumulative cash flow threshold over the three fiscal years beginning January 1, 2015 and the NEO's continued employment on the vesting date. The value indicated represents the target number of shares that may be earned under the award. The actual number of shares that may be earned may be greater (up to 110%) or less than the target number of shares.

Retirement, Health, Welfare and Additional Benefits

        Our NEOs are eligible to participate in our employee benefit plans and programs, including medical and dental benefits, flexible spending accounts and short- and long-term disability and life insurance, to the same extent as our other full-time employees, subject to the terms and eligibility requirements of those plans. We also sponsor a 401(k) defined contribution plan in which our NEOs may participate, subject to limits imposed by the Internal Revenue Code, to the same extent as our other full-time employees. Currently, we match 100% of contributions made by participants in the 401(k) plan up to 3% of eligible compensation and 50% of contributions of between 3% and 5% of eligible compensation. All matching contributions are fully vested when made.


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Outstanding Equity Awards as of December 31, 2014


  
  
 Stock Awards(1)   
  
 Stock Awards(1) 
Name
 Type of Unit Vesting
Commencement
Date
 Number of
Units of Stock
That Have
Not Vested (#)
 Market Value of
Units of Stock
That Have
Not Vested ($)
 Equity Incentive
Plan Awards:
Number of
Unearned Units
That Have
Not Vested (#)
 Equity Incentive
Plan Awards:
Market or
Payout Value of
Unearned Units
That Have
Not Vested ($)
  Type of Unit Vesting
Commencement
Date
 Number of
Units of Stock
That Have
Not Vested (#)
 Market Value of
Units of Stock
That Have
Not Vested ($)
 Equity Incentive
Plan Awards:
Number of
Unearned Units
That Have
Not Vested (#)
 Equity Incentive
Plan Awards:
Market or
Payout Value of
Unearned Units
That Have
Not Vested ($)
 

Patrick T. Ryan

 Class A Common February 27, 2012 114,525.03(2)$4,530,610    Class A Common February 27, 2012 114,525.03(2)$4,530,610   

 Class A Common February 27, 2012   229,050.07(3)$9,061,220  Class A Common February 27, 2012   229,050.07(3)$9,061,220 

 Class B Common February 27, 2012 2.5(4)$1,231,364    Class B Common February 27, 2012 2.5(4)$1,231,364   

 Class C Common February 27, 2012   7.5(5)$  Class C Common February 27, 2012   7.5(5)$ 

Joseph Greskoviak

 Class A Common June 1, 2012 49,586.103(2)$1,961,626    Class A Common June 1, 2012 49,586.103(2)$1,961,626   

 Class B Common June 1, 2012 0.667(4)$328,528    Class B Common June 1, 2012 0.667(4)$328,528   

 Class C Common June 1, 2012   1.3(7)$  Class C Common June 1, 2012   1.3(7)$ 

 Class C Common February 27, 2013   7.14(6)$  Class C Common February 27, 2013   7.14(6)$ 

Dr. Thomas H. Lee

 Class A Common July 1, 2013 99,172.2(2)$3,923,252   

Matthew W. Hallgren

 Class B Common 4/14/2014 0.33(4)$162,450   

 Class C Common 4/14/2014   0.66(7)$  

 Class A-1 Common 10/16/2014 20,757.8(2)$610,072    

(1)
Represents outstanding units in PG Holdco held by our NEOs.

(2)
Represents Class A or Class A-1 Common Units that vest on the fourth anniversary of the vesting commencement date, subject to the holder's continued employment and potential accelerated vesting as described in the section titled "Potential Payments Upon a Change in Control" below.

(3)
Represents Class A Common Units that vest if Vestar attains an internal rate of return ("IRR") on its investment in our company of at least 15% and cash proceeds from its investment representing a return of at least 2.25 times invested capital.

(4)
Represents Class B Common Units that vest 40% on the third anniversary of the vesting commencement date, an additional 35% on the fourth anniversary of the vesting commencement date and an additional 25% on the fifth anniversary of the vesting commencement date, subject to the holder's continued employment and potential accelerated vesting as described in the section titled "Potential Payments Upon a Change in Control" below. In addition, if the holder's employment is terminated by the company without cause, by the holder for good reason or due to the holder's death, disability or qualifying retirement, vesting is accelerated so that the total number of vested units on the date of termination equals the number that would have been vested if the Class B Common Units were eligible to vest in annual installments of 20% on each of the first five anniversaries of the vesting commencement date. The units are also treated as if they vest on the same accelerated five-year schedule for purposes of any distributions under the LLC Agreement that occur prior to the holder's termination of employment.

(5)
Represents Class C Common Units that vest if Vestar attains an IRR on its investment in our company of at least 18% and cash proceeds from its investment representing a return of at least 2.5 times its invested capital, subject to the holder's continued employment with us through the third anniversary of the vesting commencement date and potential accelerated vesting as described in the section titled "Potential Payments Upon a Change in Control" below or, to the extent the investment return conditions have been met at the time of termination, if the holder's employment is terminated by us without cause, by the holder for good reason or due to the holder's death or disability. Unvested units are entitled to participate in distributions under the LLC Agreement that occur prior to the holder's termination of employment if the investment return conditions have been met at the time of the distribution.

(6)
Represents Class C Common Units that vest if Vestar attains cash proceeds from its investment in our company representing a return of at least 2.5 times its invested capital, subject to the holder's continued employment with us through the third anniversary of the vesting commencement date and potential accelerated vesting as described in the section titled "Potential Payments Upon a Change in Control" below or, to the extent the investment return conditions have been met at the time of termination, if the holder's employment is terminated by us without cause, by the holder for good reason or due to the holder's death or disability. Unvested units are entitled to participate in distributions under the LLC Agreement that occur prior to the holder's termination of employment if the investment return conditions have been met at the time of the distribution.

(7)
Represents Class C Common Units that vest as follows, subject to the holder's continued employment with us through the third anniversary of the vesting commencement date and potential accelerated vesting as described in the section titled "Potential Payments Upon a Change in Control" below or, to the extent the investment return conditions have been met at the time of termination, if the holder's employment is terminated by us without cause, by the holder for good reason or due to the holder's death or disability:

13% vest if Vestar attains an IRR of at least 17% and cash proceeds representing at least 2.2 but less than 2.4 times its invested capital;


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    40% vest if Vestar attains an IRR of at least 21% and cash proceeds representing at least 2.6 but less than 2.8 times its invested capital;

    53% vest if Vestar attains an IRR of at least 23% and cash proceeds representing at least 2.8 but less than 3.0 times its invested capital;

    67% vest if Vestar attains an IRR of at least 25% and cash proceeds representing at least 3.0 but less than 3.2 times its invested capital;

    80% vest if Vestar attains an IRR of at least 26% and cash proceeds representing at least 3.2 but less than 3.4 times its invested capital;

    93% vest if Vestar attains an IRR of at least 28% and cash proceeds representing at least 3.4 but less than 3.5 times its invested capital; and

    100% vest if Vestar attains an IRR of at least 28% and cash proceeds representing at least 3.5 times its invested capital.

Effect of the Distribution and this Offering

        At the effective time of this registration statement, PG Holdco intends to make the following modifications to the then outstanding unvested equity awards held by our employees, including the NEOs:

        PG Holdco does not intend to modify the vesting of any Class B common units held by our employees. However, Class B common units will be entitled, by their terms, to participate in the Distribution as if the units vested in substantially equal annual installments on each of the first five anniversaries of the vesting reference date. In addition, the unvested restricted shares of our common stock will be distributed in respect of unvested Class B common units and will be subject to the same five-year vesting schedule.

        In addition, loans that Press Ganey Associates, Inc. ("Press Ganey Associates") made to our executive officers, including the NEOs, to purchase PG Holdco units were forgiven or repaid and ceased to be outstanding on or prior to the filing of this registration statement.April 3, 2015. Loans that Press Ganey


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Associates made to our non-executive officer employees to purchase PG Holdco units will be repaid using common units of PG Holdco held by such employees immediately prior to the Distribution.


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        Refer to "Management's Discussion and Analysis of Financial Condition and Results of Operations—Distribution" for more information regarding the distribution of our common stock to employees, including our NEOs, in respect of their PG Holdco units at the time of the Distribution and "Certain Relationships and Related Party Transactions—Employee Loans" for additional information regarding loans made by Press Ganey Associates to our executive officers to purchase units in PG Holdco.

Employment Agreements

        We haveIn April 2015, we entered into new employment agreements with each of our NEOs. The agreements with Messrs. Ryan and Greskoviak were entered into in February and May of 2012, respectively, andGreskoviak. The agreements have initial terms that expire December 31, 2016. The agreement with Dr. Lee was entered into in April 2013of four years and has an initial term that expires June 30, 2017. Each agreement automatically renewsrenew for successive one-year periods following the initial term unless notice of non-renewal is delivered by either party at least 60 dayssix weeks prior to the end of the applicable term.

        The agreements entitle Mr.Messrs. Ryan Mr.and Greskoviak and Dr. Lee to initial annual base salaries of $600,000 $300,000 and $750,000,$350,000, respectively, and effective October 1, 2015, base salaries of $710,000 and $510,000, respectively. The agreements also entitle each executive to an annual target bonus opportunitiesopportunity of 75%, 100% and 25% of theirhis annual base salaries, respectively.salary.

        In the eventIf we terminate an NEO'sMr. Ryan's or Mr. Greskoviak's employment without "cause" (other thancause (which includes our election not to renew his employment agreement, but excludes a termination due to death or "disability") or the NEOhe resigns for "good reason," subject to his timely executing a release of claims in our favor and continued compliance with the restrictive covenants contained in the NEO's employment agreement, the NEOhe is entitled to receive (i) a prorated portion of the annual bonus the NEOhe would otherwise have earned for the year of termination, based on actual performance for the full year and payable when suchthe bonus would have otherwise been paid, (ii) an amount equal to 1.0 times (1.5 times for Mr. Ryan) the sum of the NEO'shis annual base salary and the amount, if any, of the annual bonus earned for the year immediately prior to the year of termination, payable in installments according to the company's standard payroll practices over the 12 months (or 18 months for Mr. Ryan) following termination, and (iii) 1.5 times the company's cost of providing continued health coverage for a period of 12 months, (18 months for Mr. Ryan), payable in installments according to the company's standard payroll practices over the 12 months (or 18 months for Mr. Ryan) following termination.

        The employment agreements contain restrictive covenants pursuant to which each NEOof Mr. Ryan and Mr. Greskoviak has agreed to refrain from (i) disclosing confidential information or disparaging us or any of our affiliates, in each case, while employed and at all times thereafter and (ii)from competing with us or soliciting our employees or consultants, in each case, while employed and following the NEO'shis termination of employment for any reason for a period of 18 months for Messrs. Ryan and Greskoviak and 24 months for Dr. Lee.12 months.

        For purposes of the NEOs'Mr. Ryan's and Mr. Greskoviak's new employment agreements, "cause"agreements:


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        We extended an offer letter to Mr. Hallgren in March 2014 and amended the case of Dr. Lee's employment agreement, "good reason" also includes a reductionoffer letter in hisOctober 2014 in connection with Mr. Hallgren's promotion to Chief Financial Officer. The offer letter, as amended, entitles Mr. Hallgren to an annual base salary orof $200,000 and an annual target bonus opportunity.opportunity of 30% of his annual base salary. Mr. Hallgren is not entitled to any severance benefits upon a termination of employment. Our board of directors has approved an increase in Mr. Hallgren's annual base salary to $250,000 and an increase in Mr. Hallgren's annual target bonus opportunity to 50% of his annual base salary, such increases effective October 1, 2015.

Potential Payments Upon a Change in Control

        The unvested Class A Common Units (excluding those that vest subject to Vestar attaining specified investment return hurdles), Class A-1 Common Units and Class B Common Units held by our NEOs vest in full upon a change in control of our company, subject to the NEO remaining employed with us until the change in control transaction. In addition, the unvested Class A Common Units and Class C Common Units held by our NEOs that are eligible to vest based on Vestar attaining specified investment return hurdles would vest in a change in control transaction that results in Vestar attaining the investment return hurdles, subject to the NEO remaining employed with us until the change in control transaction. Refer to the footnotes to our Outstanding Equity Awards as of December 31, 2014 table for information regarding the investment return hurdles applicable to Common Units held by our NEOs as of December 31, 2014.

2015 Incentive Award Plan

        In connection with this offering, we intend to adopt the 2015 Plan, subject to approval by our stockholders, under which we may grant cash and equity-based incentive awards to eligible service providers in order to attract, motivate and retain the talent for which we compete. The material terms of the 2015 Plan, as it is currently contemplated, are summarized below. Our board of directors is still in the process of developing, approving and implementing the 2015 Plan and, accordingly, this summary is subject to change.

        Eligibility and Administration.    Our employees, consultants and directors, and employees, consultants and directors of our subsidiaries will be eligible to receive awards under the 2015 Plan. Following our initial public offering, the 2015 Plan will be administered by our board of directors with respect to awards to non-employee directors and by our compensation committee with respect to other participants, each of which may delegate its duties and responsibilities to committees of our directors and/or officers (referred to collectively as the plan administrator below), subject to certain limitations that may be imposed under Section 16 of the Securities Exchange Act of 1934, as amended, or the Exchange Act, stock exchange rules and other laws, as applicable. The plan administrator will have the authority to make all determinations and interpretations under, prescribe all forms for use with, and adopt rules for the administration of, the 2015 Plan, subject to its express terms and conditions. The plan administrator will also set the terms and conditions of all awards under the 2015 Plan, including any vesting and vesting acceleration conditions.

        Limitation on Awards and Shares Available.    An aggregate of                shares of our common stock will initially be available for issuance under awards granted pursuant to the 2015 Plan. The number of shares initially available for issuance will be increased by an annual increase on January 1 of


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each calendar year beginning in                and ending in                , equal to the lesser of (A)                 shares, (B)                  percent of the shares of common stock outstanding on the final day of the immediately preceding calendar year and (C) such smaller number of shares as determined by our board of directors. No more than                shares of common stock may be issued upon the exercise of incentive stock options. Shares issued under the 2015 Plan may be authorized but unissued shares, shares purchased in the open market or treasury shares.

        If an award under the 2015 Plan is forfeited, expires, lapses or is settledterminated, exchanged for cash, surrendered, repurchased, canceled without having been fully exercised or forfeited, in any case, in a manner that results in us acquiring shares subjectcovered by the award at a price not greater than the price (as adjusted to reflect any equity restructuring) originally paid for the shares, such award may, to the extent of such forfeiture, expiration or cash settlement,shares will be used again for new


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grants under the 2015 Plan. Any shares delivered to us by a participant to satisfy the applicable exercise or purchase price of an award and/or to satisfy any applicable tax withholding obligation will also be available for award grants under the 2015 Plan. Awards granted under the 2015 Plan upon the assumption of, or in substitution for, awards authorized or outstanding under a qualifying equity plan maintained by an entity with which we enter into a merger or similar corporate transaction will not reduce the shares available for grant under the 2015 Plan. The maximum aggregate grant date fair value, as determined in accordance with FASB ASC Topic 718 (or any successor thereto), of awards granted to any non-employee director for services as a director pursuant to the 2015 Plan during any fiscal year may not exceed $                .$500,000.

        Awards.    The 2015 Plan provides for the grant of stock options, including incentive stock options, or ISOs, and nonqualified stock options, or NSOs, restricted stock, dividend equivalents, stock payments, restricted stock units, or RSUs, stock appreciation rights, or SARs, and other stock or cash based awards. No determination has been made as to the types or amounts of awards that will be granted to specific individuals pursuant to the 2015 Plan. Certain awards under the 2015 Plan may constitute or provide for a deferral of compensation, subject to Section 409A of the Internal Revenue Code, which may impose additional requirements on the terms and conditions of such awards. All awards under the 2015 Plan will be set forth in award agreements, which will detail the terms and conditions of the awards, including any applicable vesting and payment terms and post-termination exercise limitations. Awards other than cash awards generally will be settled in shares of our common stock, but the plan administrator may provide for cash settlement of any award. A brief description of each award type follows.


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