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TABLE OF CONTENTS
Index To Consolidated Financial Statements

As filed with the Securities and Exchange Commission on April 10,27, 2007

Registration No. 333-140503



UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, DC 20549


AMENDMENT NO. 24
TO
FORM S-1
REGISTRATION STATEMENT
UNDER
THE SECURITIES ACT OF 1933


TECHTARGET, INC.
(Exact Name of Registrant as Specified in Its Charter)

Delaware
(State or Other Jurisdiction of
Incorporation or Organization)
 7389
(Primary Standard Industrial
Classification Code Number)
 04-3483216
(I.R.S. Employer
Identification Number)

117 Kendrick Street, Suite 800
Needham, Massachusetts 02494
(781) 657-1000

(Address, Including Zip Code, and Telephone Number,
Including Area Code, of Registrant's Principal Executive Offices)

Greg Strakosch
Chief Executive Officer
TechTarget, Inc.
117 Kendrick Street, Suite 800
Needham, Massachusetts 02494
(781) 657-1000
(Name, Address, Including Zip Code, and Telephone Number, Including Area Code, of Agent For Service)



Copies to:
John J. Egan, III, Esq.
Goodwin Procter LLP
Exchange Place
Boston, Massachusetts 02109
(617) 570-1000
 Mark G. Borden, Esq.
Wilmer Cutler Pickering Hale and Dorr LLP
60 State Street
Boston, Massachusetts 02109
(617) 526-6000

        Approximate date of commencement of proposed sale to the public:As soon as practicable after this registration statement becomes effective.


        If any of the securities being registered on this form are to be offered on a delayed or continuous basis pursuant to Rule 415 under the Securities Act of 1933, check the following box.    o

        If this form is filed to register additional securities for an offering pursuant to Rule 462(b) under the Securities Act, check the following box and list the Securities Act registration statement number of the earlier effective registration statement for the same offering.    o

        If this form is a post-effective amendment filed pursuant to Rule 462(c) under the Securities Act, check the following box and list the Securities Act registration statement number of the earlier effective registration statement for the same offering.    o

        If this form is a post-effective amendment filed pursuant to Rule 462(d) under the Securities Act, check the following box and list the Securities Act registration statement number of the earlier effective registration statement for the same offering.    o


CALCULATION OF REGISTRATION FEE


Title of Each Class of
Securities to be Registered

 Amount
to be
Registered(1)

 Proposed Maximum
Offering Price
Per Share(2)

 Proposed Maximum
Aggregate Offering Price

 Amount of Registration Fee(3)

Common Stock, $0.001 par value 8,855,000 $14.00 $123,970,000 $9,529

(1)
Includes 1,155,000 shares the underwriters have the option to purchase to cover over-allotments, if any.
(2)
Estimated solely for the purpose of computing the amount of the registration fee pursuant to Rule 457 under the Securities Act of 1933, as amended.
(3)
The Registrant previously paid a fee of $8,025 in connection with its initial filing on February 7, 2007 in accordance with the fee schedule on that date and has paid an additional fee of $1,504 as of the date hereof.

        The registrant hereby amends this registration statement on such date or dates as may be necessary to delay its effective date until the registrant shall file a further amendment which specifically states that this registration statement shall thereafter become effective in accordance with Section 8(a) of the Securities Act or until the registration statement shall become effective on such date as the Commission, acting pursuant to said Section 8(a), shall determine.




Subject to Completion, dated April 10,27, 2007
Prospectus

The information contained in this prospectus is not complete and may be changed. Neither we nor the selling stockholders may sell these securities until the registration statement filed with the Securities and Exchange Commission is effective. This prospectus is not an offer to sell these securities and it is not soliciting offers to buy these securities in any state where the offer or sale is not permitted.

7,700,000 Shares

LOGO

COMMON STOCK


        TechTarget, Inc. is offering 6,427,152 shares of its common stock and the selling stockholders are offering 1,272,848 shares of common stock. We will not receive any proceeds from the sale of shares by the selling stockholders. This is our initial public offering and no public market currently exists for our shares.

        We have applied to have our common stock listed on the NASDAQ Global Market under the symbol "TTGT." We anticipate that the initial public offering price will be between $$12.00 and $$14.00 per share.

        TCV V, L.P. and TCV Member Fund, L.P., or the TCV Funds, which beneficially own approximately 32% of our outstanding common stock, have indicated to us that they currently intend to purchase from the underwriters shares of our common stock with an aggregate purchase price of $25 million in this offering at the initial price to the public. Jay C. Hoag, a member of our board of directors, is a member of the general partner of the TCV Funds. The TCV Funds have the right to purchase these shares, but are under no obligation to purchase any shares in this offering and their interest in purchasing shares in this offering is not a commitment to do so.

        Investing in our common stock involves risks. See "Risk Factors" beginning on page 10.

 
 Per Share
 Total
Price to the public $                     $            
Underwriting discounts and commissions $                     $            
Proceeds to TechTarget (before expenses) $                     $            
Proceeds to the selling stockholders (before expenses) $                     $            

        TheWe and certain selling stockholders have granted the underwriters the right to purchase up to an additional 1,155,000 shares to cover over-allotments.

        Neither the Securities and Exchange Commission nor any state securities commission has approved or disapproved these securities, or determined if this prospectus is truthful or complete. Any representation to the contrary is a criminal offense.

        The underwriters expect to deliver the shares to purchasers on            , 2007.


MORGAN STANLEY LEHMAN BROTHERS



COWEN AND COMPANY


RBC CAPITAL MARKETS

                        , 2007


LOGOLOGO


The diagram above provides a representation of TechTarget's media
products provided by our platform and the media groups we currently use to
categorize our content offerings.



TABLE OF CONTENTS

 
 Page
Prospectus Summary 1

Risk Factors

 

10

Forward-Looking Statements

 

2423

Use of Proceeds

 

2524

Dividend Policy

 

2524

Capitalization

 

2625

Dilution

 

2726

Selected Consolidated Financial Data

 

2928

Management's Discussion and Analysis of Financial Condition and Results of Operations

 

3233

Business

 

5559

Management

 

7074

Certain Relationships and Related Party Transactions

 

8589

Principal and Selling Stockholders

 

8791

Description of Capital Stock

 

8993

Shares Eligible for Future Sale

 

9397

Underwriters

 

96100

Legal Matters

 

101105

Experts

 

101105

Where You Can Find More Information

 

101105

Index to Consolidated Financial Statements

 

F-1

        You should rely only on the information contained in this prospectus, any free writing prospectus prepared by us or on behalf of us or any information to which we have referred you. Neither we nor the selling stockholders have authorized anyone to provide you with information different from that contained in this prospectus. We and the selling stockholders are offering to sell, and are seeking offers to buy, shares of our common stock only in jurisdictions where offers and sales are permitted. The information in this prospectus is accurate only as of the date of this prospectus, regardless of the time of delivery of this prospectus or any sale of shares of our common stock.

        Until            (25 days after the commencement of this offering), all dealers that buy, sell or trade shares of our common stock, whether or not participating in this offering, may be required to deliver a prospectus. This delivery requirement is in addition to the obligation of dealers to deliver a prospectus when acting as underwriters and with respect to their unsold allotments or subscriptions.

        All references in this prospectus to the number of websites we operate are exclusive of those acquired after March 31, 2007.

i



PROSPECTUS SUMMARY

        This summary highlights information contained elsewhere in this prospectus. This summary does not contain all of the information you should consider before investing in our common stock. You should read this entire prospectus carefully, especially the risks of investing in our common stock discussed under "Risk Factors" beginning on page 10, and the consolidated financial statements and notes to those consolidated financial statements, before making an investment decision. Unless the context requires otherwise, we use the terms "TechTarget," "we," "us" and "our" in this prospectus to refer to TechTarget, Inc. and its subsidiaries.

TECHTARGET, INC.

Our Company

        We are a leading provider of specialized online content that brings together buyers and sellers of corporate information technology, or IT, products. We sell customized marketing programs that enable IT vendors to reach corporate IT decision makers who are actively researching specific IT purchases. We operate a network of 3536 websites, each of which focuses on a specific IT sector, such as storage, security or networking. IT professionals rely on our websites for key decision support information tailored to their specific areas of responsibility. We complement our online offerings with targeted in-person events and three specialized IT magazines that enable advertisers to engage buyers throughout their decision-making process for IT purchases.

        As IT professionals have become increasingly specialized, they have come to rely on our sector-specific websites for purchasing decision support. Our content enables IT professionals to navigate the complex and rapidly changing IT landscape where purchasing decisions can have significant financial and operational consequences. We employ over 100 full-time editors who create more than 20,000 pieces of original content per year tailored for specific audiences. We complement this content with targeted information from our network of more than 225 outside industry experts, member- generated content and extensive vendor-supplied information. We have a large and growing base of registered members, which totaled over 4.5approximately 4.9 million as of DecemberMarch 31, 2006.2007.

        The targeted nature of our user base enables IT vendors to reach a specialized audience efficiently because our content is highly segmented and aligned with the IT vendors' specific products. Since our founding in 1999, we have developed a broad customer base that now comprises more than 1,000 active advertisers, defined as customers who placed business with us in 2006, including Cisco, Dell, EMC, Hewlett Packard, IBM, Intel, Microsoft, Oracle, Research In Motion, SAP and Symantec. We delivered more than 3,400 advertising campaigns in 2006, and our average quarterly advertising renewal rate for our 100 largest customers was 92% in 2006. We also supplied more than 1.1 million sales leads to IT vendors in 2006.

        We generated revenues of $79 million in 2006, up from $67 million in 2005. Over the same period, we grew our operating income from $6 million to $13 million.

Industry Background

        There is an ongoing shift from traditional print and broad-based advertising to targeted online advertising, causing advertisers to reallocate substantial portions of marketing budgets to online advertising. We believe there are three major trends driving this shift. First, advertisers' desire to reach customers efficiently has led to the development of market-specific content channels, in particular, market-specific websites, which increase advertising efficiency by enabling advertisers to market specifically to the audience they are trying to reach. Second, the Internet is improving advertisers' ability to measure and increase return on investment, or ROI, by enabling advertisers to track individual user responses to their marketing programs. Third, the Internet is increasingly critical in researching large, complex and costly



purchases, as both the quantity of information and the availability of search engines and directories on the Internet enable potential purchasers to obtain information efficiently from many sources.

        Corporate IT professionals increasingly are demanding specialized websites, events and print publications tailored to the sub-sectors of IT solutions that they purchase. Similarly, IT advertisers seek high-ROI marketing platforms that provide access to the specific sectors of IT buyers that align with the solutions they sell. We believe that traditional IT media companies with primarily print-based revenue models have encountered difficulties in responding to these trends. These companies typically offer print publications with large circulations and broad content, associated websites with a similarly broad content focus, and large industry trade shows. We believe these offerings do not enable IT professionals to search efficiently for information related to their specialized IT purchase requirements, and minimize the likelihood of a vendor reaching a buyer while he or she is actively researching the purchase of a solution that falls within the vendor's particular market sector. Consequently, there is a need on the part of both IT buyers and IT vendors for highly specialized media offerings that increase efficiency for both parties.

Our Solution

        Our specialized content enables IT vendors to reach corporate IT professionals who are actively researching purchases in specific IT sectors. Our solution benefits from the following competitive advantages:

        Our solution increases efficiency for both IT professionals and IT vendors. It facilitates the ability of IT professionals to find specific information related to their purchase decisions, while enabling IT vendors



to reach IT buyers that are actively researching specific solutions related to vendors' products and services. Set forth below are several ways our solution benefits both IT professionals and IT vendors:



Our Strategy

        Our goal is to deliver superior performance by enhancing our position as a leading provider of specialized content that connects IT professionals with IT vendors in the sectors and sub-sectors that we serve. In order to achieve this goal, we intend to:


Recent Development

        On April 2,26, 2007, we entered into a letter of intent to acquireacquired for an aggregate purchase price of approximately $15.0 million substantially all of the assets of TechnologyGuide.com, Inc., a company engaged in the business of developing and operating a portfolio of proprietary Internet content sites that provide product reviews, price comparisons and user forums for certainmobile technology products.products such as laptops, PDAs, and tablet PCs. We may fundfunded this acquisition through existing cash balances orand by utilizing a portion of our existing revolving credit facility. We cannot assure you that we will acquire these assets or the final terms of this acquisition because the letter of intent is non-binding and is subject to: (i) the willingness of the current sellers to proceed with a transaction, (ii) our completion of satisfactory due diligence, (iii) the negotiation and execution of a mutually acceptable binding definitive purchase agreement, and (iv) the satisfaction of closing conditions.

Risk Factors

        Investing in our common stock involves a high degree of risk. You should carefully read the section entitled "Risk Factors" beginning on page 10 for an explanation of these risks before investing in our common stock. In particular, the following considerations, among others, may have a negative effect on our business, financial condition and results of operations:


Our Corporate Information

        We were incorporated in Delaware on September 14, 1999 under the name Search Hitech.com, Inc. and changed our name to TechTarget.com, Inc. on September 17, 1999 and to TechTarget, Inc. on October 16, 2003. Our corporate headquarters are located at 117 Kendrick Street, Suite 800, Needham, Massachusetts 02494, and our telephone number is (781) 657-1000. Our website is www.techtarget.com. Information contained on our website does not constitute a part of this prospectus.

        TechTarget® and the TechTarget logo are registered trademarks of TechTarget, Inc. This prospectus also includes the registered and unregistered trademarks of other persons or entities.



THE OFFERING


Common stock offered by TechTarget

 

6,427,152 shares

Common stock offered by the selling stockholders

 

1,272,848 shares

Total

 

7,700,000 shares

Common stock to be outstanding after this offering

 

39,059,535 shares

Over-allotment option offered by theTechTarget and certain selling stockholders

 

1,155,000 shares

Use of proceeds

 

We expect our net proceeds from the offering to be approximately $        ,$75.2 million, assuming an initial offering price of $$13.00 per share, which is the midpoint of the range listed on the cover page of this prospectus, after deducting the estimated underwriting discounts and commissions and estimated fees and expenses payable by us. We will not receive any proceeds from the sale of shares by the selling stockholders. We intend to use the net proceeds to us from this offering primarily according to the following priority of use: repayment of $12.0 million under our revolving credit facility, working capital and other general corporate purposes (including financing the development of new offerings), sales and marketing activities, and capital expenditures. We may use a portion of the net proceeds to us to expand our current business through acquisitions of other businesses, products and technologies. See "Use of Proceeds" for more information. Our Chief Executive Officer and other members of our senior management will receive a portion of the proceeds of this offering if the underwriters exercise their over-allotment option. See "Principal and Selling Stockholders."

Risk factors

 

You should read the "Risk Factors" section of this prospectus for a discussion of factors that you should consider carefully before deciding to invest in shares of our common stock.

Proposed NASDAQ Global Market symbol

 

"TTGT"

        The number of shares of our common stock to be outstanding following this offering is based on 129,371,17932,632,383 shares of our common stock outstanding as of DecemberMarch 31, 2006,2007 assuming conversion of all outstanding shares of preferred stock, and excludes:


        Unless otherwise indicated, this prospectus reflects and assumes the following:



SUMMARY CONSOLIDATED FINANCIAL DATA

        The tables below summarize our consolidated financial information for the periods indicated. You should read the following information together with the more detailed information contained in "Selected Consolidated Financial Data," "Management's Discussion and Analysis of Financial Condition and Results of Operations," our consolidated financial statements and the accompanying notes included elsewhere in this prospectus.



 Years Ended December 31,
 Three Months Ended March 31,
 


 Years Ended December 31,
 
 2004
 2005
 2006
 2006
 2007
 


 2004
 2005
 2006
 
  
  
  
 (unaudited)

 


 (in thousands, except per share data)

 
 (in thousands, except per share data)

 
Consolidated Statement of Operations Data:Consolidated Statement of Operations Data:       Consolidated Statement of Operations Data:           
Revenues:Revenues:       Revenues:           
Online $31,342 $43,662 $51,176 Online $31,342 $43,662 $51,176 $10,375 $13,709 
Events 9,647 14,595 19,708 Events 9,647 14,595 19,708 2,327 2,939 
Print 5,738 8,489 8,128 Print 5,738 8,489 8,128 2,209 1,697 
 
 
 
   
 
 
 
 
 
Total revenuesTotal revenues 46,727 66,746 79,012 Total revenues 46,727 66,746 79,012 14,911 18,345 

Cost of revenues:

Cost of revenues:

 

 

 

 

 

 

 

Cost of revenues:

 

 

 

 

 

 

 

 

 

 

 
Online(1) 7,632 10,476 12,988 Online(1) 7,632 10,476 12,988 2,621 3,525 
Events(1) 5,948 6,202 6,493 Events(1) 5,948 6,202 6,493 1,274 1,372 
Print(1) 3,073 5,322 5,339 Print(1) 3,073 5,322 5,339 1,407 1,129 
 
 
 
   
 
 
 
 
 
Total cost of revenuesTotal cost of revenues 16,653 22,000 24,820 Total cost of revenues 16,653 22,000 24,820 5,302 6,026 

Gross profit

Gross profit

 

30,074

 

44,746

 

54,192

 

Gross profit

 

30,074

 

44,746

 

54,192

 

9,609

 

12,319

 

Operating expenses:

Operating expenses:

 

 

 

 

 

 

 

Operating expenses:

 

 

 

 

 

 

 

 

 

 

 
Selling and marketing(1) 15,138 18,174 20,305 Selling and marketing(1) 15,138 18,174 20,305 4,432 6,152 
Product development(1) 4,111 5,756 6,295 Product development(1) 4,111 5,756 6,295 1,564 1,748 
General and administrative(1) 11,756 7,617 8,756 General and administrative(1) 11,756 7,617 8,756 1,791 2,610 
Depreciation 1,168 1,792 1,144 Depreciation 1,168 1,792 1,144 218 330 
Amortization of intangible assets 1,304 5,172 5,029 Amortization of intangible assets 1,304 5,172 5,029 1,084 759 
 
 
 
   
 
 
 
 
 
Total operating expensesTotal operating expenses 33,477 38,511 41,529 Total operating expenses 33,477 38,511 41,529 9,089 11,599 
 
 
 
   
 
 
 
 
 
Operating income (loss)Operating income (loss) (3,403) 6,235 12,663 Operating income (loss) (3,403) 6,235 12,663 520 720 
Interest income (expense), netInterest income (expense), net 143 (30) 321 Interest income (expense), net 143 (30) 321 96 (67)
 
 
 
   
 
 
 
 
 
Income (loss) before income taxes (benefit)Income (loss) before income taxes (benefit) (3,260) 6,205 12,984 Income (loss) before income taxes (benefit) (3,260) 6,205 12,984 616 653 
Provision for (benefit from) income taxesProvision for (benefit from) income taxes 32 (2,681) 5,811 Provision for (benefit from) income taxes 32 (2,681) 5,811 175 336 
 
 
 
   
 
 
 
 
 
Net income (loss)Net income (loss) $(3,292)$8,886 $7,173 Net income (loss) $(3,292)$8,886 $7,173 $441 $317 
 
 
 
   
 
 
 
 
 

Net loss per common share:

Net loss per common share:

 

 

 

 

 

 

 

Net loss per common share:

 

 

 

 

 

 

 

 

 

 

 
Basic and diluted(2) $(0.33)$(0.06)$(0.11)Basic and diluted(2) $(1.34)$(0.24)$(0.46)$(0.29)$(0.28)
 
 
 
   
 
 
 
 
 
Weighted average common shares outstanding:Weighted average common shares outstanding:       Weighted average common shares outstanding:           
Basic and diluted 30,378 29,483 31,297 Basic and diluted 7,594 7,371 7,824 7,639 8,174 
 
 
 
   
 
 
 
 
 
Unaudited:Unaudited:       Unaudited:           
Pro forma net income per common share(3):Pro forma net income per common share(3):       Pro forma net income per common share(3):           
Basic     $0.06 Basic     $0.22   $0.01 
     
       
   
 
Diluted     $0.05 Diluted     $0.20   $0.01 
     
       
   
 
Pro forma weighted average common shares outstanding(3):Pro forma weighted average common shares outstanding(3):       Pro forma weighted average common shares outstanding(3):           
Basic     128,789 Basic     33,190   33,540 
     
       
   
 
Diluted     139,761 Diluted     35,933   36,290 
     
       
   
 

Other Data:

Other Data:

 

 

 

 

 

 

 

Other Data:

 

 

 

 

 

 

 

 

 

 

 
Adjusted EBITDA (unaudited)(4)Adjusted EBITDA (unaudited)(4) $5,352 $13,277 $20,086 Adjusted EBITDA (unaudited)(4) $5,352 $13,277 $20,086 $1,850 $2,880 

 
  
 Years Ended December 31,
 
  
 2004
 2005
 2006
 
  
 (in thousands)

(1) Amounts include stock-based compensation expense as follows:   
  Cost of online revenue $78 $ $87
  Cost of events revenue  236    31
  Cost of print revenue      12
  Selling and marketing  1,025    606
  Product development  7    90
  General and administrative  4,937  78  424
    
 
 
  Total $6,283(a)$78 $1,250
    
 
 
 
  
 Years Ended December 31,
 Three Months Ended March 31,
 
  
 2004
 2005
 2006
 2006
 2007
 
  
  
  
  
 (unaudited)

 
  
 (in thousands)

(1) Amounts include stock-based compensation expense as follows:         
  Cost of online revenue $78 $ $87 $ $70
  Cost of events revenue  236    31    12
  Cost of print revenue      12    9
  Selling and marketing  1,025    606    536
  Product development  7    90    73
  General and administrative  4,937  78  424  28  371
    
 
 
 
 
  Total $6,283(a)$78 $1,250 $28 $1,071
    
 
 
 
 
(2)
Basic and diluted net loss per common share is computed by dividing the net loss applicable to common stockholders by the weighted-average number of common shares outstanding for the fiscal period. See "Note 2 of our Notes to Consolidated Financial Statements."

(3)
Unaudited pro forma net income per share of common stock and pro forma weighted average common shares outstanding reflect the automatic conversion of all outstanding shares of our series A preferred stock, series B preferred stock and series C preferred stock into shares of our common stock on a one-for-one1-for-4 basis, to be effectuated upon the closing of this offering.offering plus a sufficient number of shares of common stock to be issued in this offering to fund the repayment of amounts outstanding under our revolving credit facility.

(4)
The following table reconciles net income (loss) to Adjusted EBITDA for the periods presented and is unaudited:


 Years Ended December 31,
 Three Months Ended March 31,
 

 Years Ended December 31,
 2004
 2005
 2006
 2006
 2007
 

 2004
 2005
 2006
  
  
  
 (unaudited)

 

 (in thousands)

 (in thousands)

 


 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
Net income (loss) $(3,292)$8,886 $7,173 $(3,292)$8,886 $7,173 $441 $317 
Interest income (expense), net  143  (30) 321  143  (30) 321  96 (67)
Provision for (benefit from) income taxes  32  (2,681) 5,811  32  (2,681) 5,811  175 336 
Depreciation  1,168  1,792 1,144  1,168  1,792 1,144  218 330 
Amortization of intangible assets  1,304  5,172 5,029  1,304  5,172 5,029  1,084 759 
 
 
 
 
 
 
 
 
 
EBITDA  (931) 13,199 18,836  (931) 13,199 18,836  1,822 1,809 
Stock-based compensation  6,283(a) 78 1,250  6,283(a) 78 1,250  28 1,071 
 
 
 
 
 
 
 
 
 
Adjusted EBITDA $5,352 $13,277 $20,086 $5,352 $13,277 $20,086 $1,850 $2,880 
 
 
 
 
 
 
 
 
 


        The pro forma balance sheet data in the table below reflects the conversion of our convertible preferred stock.stock and convertible preferred stock warrants. The pro forma as adjusted balance sheet data in the table below reflects the conversion of our convertible preferred stock and our receipt of estimated net proceeds from our sale of 6,427,152 shares of common stock in this offering at an assumed public offering price of $$13.00 per share, which is the midpoint of the range listed on the cover page of this prospectus, after deducting the estimated underwriting discounts and commissions and estimated offering expenses payable by us.


 As of December 31, 2006
 As of March 31, 2007

 Actual
 Pro Forma
 Pro Forma
As Adjusted

 Actual
 Pro Forma
 Pro Forma
As Adjusted


 (in thousands)

 (unaudited)
(in thousands)

Consolidated Balance Sheet Data:            
Cash and cash equivalents $30,830 $30,830   $30,504 $30,504 $105,688
Total assets 92,647 92,647   93,664 93,664 168,848
Total liabilities 21,107 21,107   20,671 20,369 20,369
Total redeemable convertible preferred stock 136,766    139,379  
Total stockholders' equity (deficit) (65,226) 71,540   (66,386) 73,295 148,479


RISK FACTORS

        Investing in our common stock involves a high degree of risk. You should carefully consider the following risk factors, as well as the other information in this prospectus, before deciding whether to invest in our common stock. If any of the following risks were to materialize, our business, financial condition and results of operations would suffer. The trading price of our common stock could decline as a result of any of these risks, and you could lose part or all of your investment in our common stock. You should read the section entitled "Forward-Looking Statements" immediately following these risk factors for a discussion of what types of statements are forward-looking statements, as well as the significance of such statements in the context of this prospectus.

Risks Related to Our Business

Because we depend on our ability to generate revenues from the sale of advertising, fluctuations in advertising spending could have an adverse effect on our operating results.

        The primary source of our revenues is the sale of advertising to our customers. Our advertising revenues accounted for approximately 99% of our total revenues for the year ended December 31, 2006. We believe that advertising spending on the Internet, as in traditional media, fluctuates significantly as a result of a variety of factors, many of which are outside of our control. These factors include:

Because all of our customers are in the IT industry, our revenues are subject to characteristics of the IT industry that can affect advertising spending by IT vendors.

        The IT industry is characterized by, among other things, volatile quarterly results, uneven sales patterns, short product life cycles, rapid technological developments and frequent new product introductions and enhancements. As a result, our customers' advertising budgets, which are often viewed as discretionary expenditures, may increase or decrease significantly over a short period of time. In addition, the advertising budgets of our customers may fluctuate as a result of:

Our quarterly operating results are subject to significant fluctuations, and these fluctuations may adversely affect the trading price of our common stock.

        We have experienced and expect to experience significant fluctuations in our quarterly revenues and operating results. Our quarterly revenues and operating results may fluctuate significantly from quarter to quarter due to a number of factors, many of which are outside of our control. In addition to the factors described elsewhere in this "Risk Factors" section, these factors include:


        Due to such risks, you should not rely on quarter-to-quarter comparisons of our results of operations as an indicator of our future results. Due to the foregoing factors, it is also possible that our results of operations in one or more quarters may fall below the expectations of investors and/or securities analysts. In such an event, the trading price of our common stock is likely to decline.

Our revenues are primarily derived from short-term contracts that may not be renewed.

        The primary source of our revenues is the sale of advertising to our customers, and we expect that this will continue to be the case for the foreseeable future. Our advertising contracts are almost exclusively short-term, typically less than 90 days, and are subject to termination without substantial penalty by the customer at any time, generally with minimal notice requirements of 30 days or less. We cannot assure you that our current customers will fulfill their obligations under their existing contracts, continue to participate in our existing programs beyond the terms of their existing contracts or enter into any additional contracts for new programs that we offer. If a significant number of advertisers or a few large advertisers decided not to continue advertising on our websites or in our print magazines, or conducting or sponsoring events, we could experience a rapid decline in our revenues over a relatively short period of time.

If we are unable to deliver content and services that attract and retain users, our ability to attract advertisers may be affected, which could in turn have an adverse affect on our revenues.

        Our future success depends on our ability to deliver original and compelling content and services to attract and retain users. Our user base is comprised of corporate IT professionals who demand specialized websites, print publications and events tailored to the sectors of the IT products for which they are responsible and that they purchase. Our content and services may not be attractive to a sufficient number of users to attract advertisers and generate revenues consistent with our estimates. We also may not develop new content or services in a timely or cost-effective manner. Our ability to develop and produce this specialized content successfully is subject to numerous uncertainties, including our ability to:

        If we are not successful in maintaining and growing our user base, our ability to retain and attract advertisers may be affected, which could in turn have an adverse affect on our revenues.

Our inability to sustain our historical advertising rates could adversely affect our operating results.

        The market for advertising has fluctuated over the past few years. If we are unable to maintain historical pricing levels for advertising on our websites and in our print publications and for sponsorships at our events, our revenues could be adversely affected.



Competition for advertisers is intense, and we may not compete successfully which could result in a material reduction in our market share, the number of our advertisers and our revenues.

        We compete for potential advertisers with a number of different types of offerings and companies, including: broad-based media outlets, such as television, newspapers and business periodicals that are designed to reach a wide audience; general purpose portals and search engines; and offline and online offerings of media companies that produce content specifically for IT professionals, including International Data Group, CMP Media Inc. and Ziff Davis Media Inc. Advertisers may choose our competitors over us not only because they prefer our competitors' online events and print offerings to ours, but also because advertisers prefer to utilize other forms of advertising offered by our competitors that are not offered by us.

        Although less than 5% of our revenues for the year ended December 31, 2006 were derived from advertisers located outside of North America, as we continue to expand internationally, we expect to compete with many of the competitors mentioned above, as well as with established media companies based in particular countries or geographical regions. Many of these foreign-based media companies will be larger than we are and will have established relationships with local advertisers.

        Many of our current and potential competitors have longer operating histories, larger customer bases, greater brand recognition and significantly greater financial, marketing and other resources than we have. As a result, we could lose market share to our competitors in one or more of our businesses and our revenues could decline.

We depend upon Internet search engines to attract a significant portion of the users who visit our websites, and if we were listed less prominently in search result listings, our business and operating results would be harmed.

        We derive a significant portion of our website traffic from users who search for IT purchasing content through Internet search engines, such as Google, MSN and Yahoo! A critical factor in attracting users to our websites is whether we are prominently displayed in response to an Internet search relating to IT content.

        Search result listings are determined and displayed in accordance with a set of formulas or algorithms developed by the particular Internet search engine. The algorithms determine the order of the listing of results in response to the user's Internet search. From time to time, search engines revise these algorithms. In some instances, these modifications may cause our websites to be listed less prominently in unpaid search results, which will result in decreased traffic from search engine users to our websites. Our websites may also become listed less prominently in unpaid search results for other reasons, such as search engine technical difficulties, search engine technical changes and changes we make to our websites. In addition, search engines have deemed the practices of some companies to be inconsistent with search engine guidelines and have decided not to list their websites in search result listings at all. If we are listed less prominently or not at all in search result listings for any reason, the traffic to our websites likely will decline, which could harm our operating results. If we decide to attempt to replace this traffic, we may be required to increase our marketing expenditures, which also could harm our operating results.

We may not innovate at a successful pace, which could harm our operating results.

        Our industry is rapidly adopting new technologies and standards to create and satisfy the demands of users and advertisers. It is critical that we continue to innovate by anticipating and adapting to these changes to ensure that our content-delivery platforms and services remain effective and interesting to our users, advertisers and partners. In addition, we may discover that we must make significant expenditures to achieve these goals. If we fail to accomplish these goals, we may lose users and the advertisers that seek to reach those users, which could harm our operating results.



We may be unable to continue to build awareness of our brands, which could negatively impact our business and cause our revenues to decline.

        Building and maintaining recognition of our brands is critical to attracting and expanding our online user base, attendance at our events and our offline readership. We intend to continue to build existing brands and introduce new brands that will resonate with our targeted audiences, but we may not be successful. In order to promote these brands, in response to competitive pressures or otherwise, we may find it necessary to increase our marketing budget, hire additional marketing and public relations personnel or otherwise increase our financial commitment to creating and maintaining brand loyalty among our clients. If we fail to promote and maintain our brands effectively, or incur excessive expenses attempting to promote and maintain our brands, our business and financial results may suffer.

Given the tenure and experience of our Chief Executive Officer and President, and their guiding roles in developing our business and growth strategy since our inception, our growth may be inhibited or our operations may be impaired if we were to lose the services of either of them.

        Our growth and success depends to a significant extent on our ability to retain Greg Strakosch, our Chief Executive Officer, and Don Hawk, our President, both of whom were founders of our company and have developed, engineered and stewarded the growth and operation of our business since its inception. The loss of the services of either of these persons could inhibit our growth or impair our operations and cause our stock price to decline.

We may not be able to attract, hire and retain qualified personnel cost-effectively, which could impact the quality of our content and services and the effectiveness and efficiency of our management, resulting in increased costs and losses in revenues.

        Our success depends on our ability to attract, hire and retain at commercially reasonable rates qualified technical, sales and marketing, customer support, financial and accounting, legal and other managerial personnel. The competition for personnel in the industries in which we operate is intense. Our personnel may terminate their employment at any time for any reason. Loss of personnel may also result in increased costs for replacement hiring and training. If we fail to attract and hire new personnel or retain and motivate our current personnel, we may not be able to operate our businesses effectively or efficiently, serve our customers properly or maintain the quality of our content and services.

        In particular, our success depends in significant part on maintaining and growing an effective sales force. This dependence involves a number of challenges, including:

We may fail to identify or successfully acquire and integrate businesses, products and technologies that would otherwise enhance our product offerings to our customers and users, and as a result our revenues may decline or fail to grow.

        We have acquired, and in the future may acquire or invest in, complementary businesses, products or technologies. Furthermore, following the closing of this offering, we expect that as a result of our access to the public markets, we will have enhanced opportunities to pursue acquisitions and investments in the future. Acquisitions and investments involve numerous risks including:




        Our inability to integrate any acquired business successfully, or the failure to achieve any expected synergies, could result in increased expenses and a reduction in expected revenues or revenue growth. As a result, our stock price could fluctuate or decline. In addition, we cannot assure you that we will be successful in expanding into complementary sectors in the future, which could harm our business, operating results and financial condition.

The costs associated with potential acquisitions or strategic partnerships could dilute your investment or adversely affect our results of operations.

        In order to finance acquisitions, investments or strategic partnerships, we may use equity securities, debt, cash, or a combination of the foregoing. Any issuance of equity securities or securities convertible into equity may result in substantial dilution to our existing stockholders, reduce the market price of our common stock, or both. Any debt financing is likely to have financial and other covenants that could have an adverse impact on our business if we do not achieve our projected results. In addition, the related increases in expenses could adversely affect our results of operations.

We have limited protection of our intellectual property and could be subject to infringement claims that may result in costly litigation, the payment of damages or the need to revise the way we conduct our business.

        Our success and ability to compete are dependent in part on the strength of our proprietary rights, on the goodwill associated with our trademarks, trade names and service marks, and on our ability to use U.S. and foreign laws to protect them. Our intellectual property includes, among other things, our original content, our editorial features, logos, brands, domain names, the technology that we use to deliver our products and services, the various databases of information that we maintain and make available by license, and the appearance of our websites. We claim common law protection on certain names and marks that we have used in connection with our business activities. Although we have applied for and obtained registration of many of our marks in countries outside of the United States where we do business, we have not been able to obtain registration of all of our key marks in such jurisdictions, in some cases due to prior registration or use by third parties employing similar marks. In addition to U.S. and foreign laws, we rely on confidentiality agreements with our employees and third parties and protective contractual provisions to safeguard our intellectual property.

        Policing our intellectual property rights worldwide is a difficult task, and we may not be able to identify infringing users. We cannot be certain that third party licensees of our content will always take actions to protect the value of our proprietary rights and reputation. Intellectual property laws and our agreements may not be sufficient to prevent others from copying or otherwise obtaining and using our content or technologies. In addition, others may develop non-infringing technologies that are similar or superior to ours.

        In seeking to protect our marks, copyrights, domain names and other proprietary rights, or in defending ourselves against claims of infringement that may be with or without merit, we could face costly litigation and the diversion of our management's attention and resources. These claims could result in the need to develop alternative trademarks, content or technology or to enter into costly royalty or licensing agreements, which could have a material adverse effect on our business, results of operations and financial condition.



        We may not have, in all cases, conducted formal evaluations to confirm that our technology and products do not or will not infringe upon the intellectual property rights of third parties. As a result, we cannot be certain that our technology, offerings, services or online content do not or will not infringe upon



the intellectual property rights of third parties. If we were found to have infringed on a third party's intellectual property rights, the value of our brands and our business reputation could be impaired, and our business could suffer.

Our business could be harmed if we are unable to correspond with existing and potential users by e-mail.

        We use e-mail as a significant means of communicating with our existing users. The laws and regulations governing the use of e-mail for marketing purposes continue to evolve, and the growth and development of the market for commerce over the Internet may lead to the adoption of additional legislation and/or changes to existing laws. If new laws or regulations are adopted, or existing laws and regulations are interpreted and/or amended or modified, to impose additional restrictions on our ability to send e-mail to our users or potential users, we may not be able to communicate with them in a cost-effective manner.

        In addition to legal restrictions on the use of e-mail, Internet service providers and others typically attempt to block the transmission of unsolicited e-mail, commonly known as "spam." If an Internet service provider or software program identifies e-mail from us as "spam," we could be placed on a restricted list that would block our e-mail to users or potential users who maintain e-mail accounts with these Internet service providers or who use these software programs. If we are unable to communicate by e-mail with our users and potential users as a result of legislation, blockage or otherwise, our business, operating results and financial condition could be harmed.

Changes in laws and standards relating to data collection and use practices and the privacy of Internet users and other individuals could impair our efforts to maintain and grow our audience and thereby decrease our advertising revenue.

        We collect information from our users who register for services or respond to surveys. Subject to each user's permission (or right to decline, which we refer to as an "opt-out"), we may use this information to inform our users of products and services that may be of interest to them. We may also share this information with our advertising clients for registered members who have elected to receive additional promotional materials and have granted us permission to share their information with third parties. The U.S. federal and various state governments have adopted or proposed limitations on the collection, distribution and use of personal information of Internet users. Several foreign jurisdictions, including the European Union and Canada, have adopted legislation (including directives or regulations) that may limit our collection and use of information from Internet users in these jurisdictions. In addition, growing public concern about privacy, data security and the collection, distribution and use of personal information has led to self-regulation of these practices by the Internet advertising and direct marketing industry, and to increased federal and state regulation. Because many of the proposed laws or regulations are in their early stages, we cannot yet determine the impact these regulations may have on our business over time. Although, to date, our efforts to comply with applicable federal and state laws and regulations have not hurt our business, additional, more burdensome laws or regulations, including consumer privacy and data security laws, could be enacted or applied to us or our customers. Such laws or regulations could impair our ability to collect user information that helps us to provide more targeted advertising to our users, thereby impairing our ability to maintain and grow our audience and maximize advertising revenue from our advertising clients.


There are a number of risks associated with expansion of our business internationally that could adversely affect our business.

        We have 13 license arrangements in various countries and maintain a direct sales presence in the United Kingdom. In addition to facing many of the same challenges we face domestically, there are additional risks and costs inherent in expanding our business in international markets, including:

        As a result, we may face difficulties and unforeseen expenses in expanding our business internationally and even if we attempt to do so, we may be unsuccessful, which could harm our business, operating results and financial condition.

Changes in regulations could adversely affect our business and results of operations.

        It is possible that new laws and regulations or new interpretations of existing laws and regulations in the United States and elsewhere will be adopted covering issues affecting our business, including:

        Increased government regulation, or the application of existing laws to online activities, could:

        Furthermore, the relationship between regulations governing domain names and laws protecting trademarks and similar proprietary rights is still evolving. Therefore, we might be unable to prevent third parties from acquiring domain names that infringe or otherwise decrease the value of our trademarks and other proprietary rights. Any impairment in the value of these important assets could cause our stock price



to decline. We cannot be sure what effect any future material noncompliance by us with these laws and regulations or any material changes in these laws and regulations could have on our business, operating results and financial condition.



As a creator and a distributor of content over the Internet, we face potential liability for legal claims based on the nature and content of the materials that we create or distribute.

        Due to the nature of content published on our online network, including content placed on our online network by third parties, and as a creator and distributor of original content and research, we face potential liability based on a variety of theories, including defamation, negligence, copyright or trademark infringement, or other legal theories based on the nature, creation or distribution of this information. Such claims may also include, among others, claims that by providing hypertext links to websites operated by third parties, we are liable for wrongful actions by those third parties through these websites. Similar claims have been brought, and sometimes successfully asserted, against online services. It is also possible that our users could make claims against us for losses incurred in reliance on information provided on our networks. In addition, we could be exposed to liability in connection with material posted to our Internet sites by third parties. For example, many of our sites offer users an opportunity to post unmoderated comments and opinions. Some of this user-generated content may infringe on third party intellectual property rights or privacy rights or may otherwise be subject to challenge under copyright laws. Such claims, whether brought in the United States or abroad, could divert management time and attention away from our business and result in significant cost to investigate and defend, regardless of the merit of these claims. In addition, if we become subject to these types of claims and are not successful in our defense, we may be forced to pay substantial damages. Our insurance may not adequately protect us against these claims. The filing of these claims may also damage our reputation as a high quality provider of unbiased, timely analysis and result in client cancellations or overall decreased demand for our products and services.

We may be liable if third parties or our employees misappropriate our users' confidential business information.

        We currently retain confidential information relating to our users in secure database servers. Although we observe security measures throughout our operations, we cannot assure you that we will be able to prevent individuals from gaining unauthorized access to these database servers. Any unauthorized access to our servers, or abuse by our employees, could result in the theft of confidential user information. If confidential information is compromised, we could lose customers or become subject to liability or litigation and our reputation could be harmed, any of which could materially and adversely affect our business and results of operations.

Our business, which is dependent on centrally located communications and computer hardware systems, is vulnerable to natural disasters, telecommunication and systems failures, terrorism and other problems, which could reduce traffic on our networks or websites and result in decreased capacity for advertising space.

        Our operations are dependent on our communications systems and computer hardware, all of which are located in data centers operated by Verizon, Inc. These systems could be damaged by fire, floods, earthquakes, power loss, telecommunication failures and similar events. Our insurance policies have limited coverage levels for loss or damages in these events and may not adequately compensate us for any losses that may occur. In addition, terrorist acts or acts of war may cause harm to our employees or damage our facilities, our clients, our clients' customers and vendors, or cause us to postpone or cancel, or result in dramatically reduced attendance at, our events, which could adversely impact our revenues, costs and expenses and financial position. We are predominantly uninsured for losses and interruptions to our systems or cancellations of events caused by terrorist acts and acts of war.



Our systems may be subject to slower response times and system disruptions that could adversely affect our revenues.

        Our ability to attract and maintain relationships with users, advertisers and strategic partners will depend on the satisfactory performance, reliability and availability of our Internet infrastructure. Our Internet advertising revenues relate directly to the number of advertisements and other marketing opportunities delivered to our users. System interruptions or delays that result in the unavailability of



Internet sites or slower response times for users would reduce the number of advertising impressions and leads delivered. This could reduce our revenues as the attractiveness of our sites to users and advertisers decreases. Our insurance policies provide only limited coverage for service interruptions and may not adequately compensate us for any losses that may occur due to any failures or interruptions in our systems. Further, we do not have multiple site capacity for all of our services in the event of any such occurrence. We may experience service disruptions for the following reasons:

        In addition, our networks and websites must accommodate a high volume of traffic and deliver frequently updated information. They have experienced in the past, and may experience in the future, slower response times or decreased traffic for a variety of reasons. There have been instances where our online networks as a whole, or our websites individually, have been inaccessible. Also, slower response times, which have occurred more frequently, can result from general Internet problems, routing and equipment problems involving third party Internet access providers, problems with third party advertising servers, increased traffic to our servers, viruses and other security breaches, many of which problems are out of our control. In addition, our users depend on Internet service providers and online service providers for access to our online networks or websites. Those providers have experienced outages and delays in the past, and may experience outages or delays in the future. Moreover, our Internet infrastructure might not be able to support continued growth of our online networks or websites. Any of these problems could result in less traffic to our networks or websites or harm the perception of our networks or websites as reliable sources of information. Less traffic on our networks and websites or periodic interruptions in service could have the effect of reducing demand for advertising on our networks or websites, thereby reducing our advertising revenues.

Our networks may be vulnerable to unauthorized persons accessing our systems, viruses and other disruptions, which could result in the theft of our proprietary information and/or disrupt our Internet operations making our websites less attractive and reliable for our users and advertisers.

        Internet usage could decline if any well-publicized compromise of security occurs. "Hacking" involves efforts to gain unauthorized access to information or systems or to cause intentional malfunctions or loss or corruption of data, software, hardware or other computer equipment. Hackers, if successful, could misappropriate proprietary information or cause disruptions in our service. We may be required to expend capital and other resources to protect our websites against hackers.

        Our online networks could also be affected by computer viruses or other similar disruptive problems, and we could inadvertently transmit viruses across our networks to our users or other third parties. Any of these occurrences could harm our business or give rise to a cause of action against us. Providing unimpeded access to our online networks is critical to servicing our customers and providing superior customer service. Our inability to provide continuous access to our online networks could cause some of



our customers to discontinue purchasing advertising programs and services and/or prevent or deter our users from accessing our networks.

        Our activities and the activities of third party contractors involve the storage and transmission of proprietary and personal information. Accordingly, security breaches could expose us to a risk of loss or litigation and possible liability. We cannot assure that contractual provisions attempting to limit our liability in these areas will be successful or enforceable, or that other parties will accept such contractual provisions as part of our agreements.



We have never operated as a public company.

        As a public company, we will incur significant legal, accounting and other expenses that we did not incur as a private company. In addition, the Sarbanes-Oxley Act of 2002 and rules subsequently implemented by the SEC and the NASDAQ Global Market have imposed various requirements on public companies, including requiring changes in corporate governance practices. Our management and other personnel will need to devote a substantial amount of time to these compliance initiatives. Moreover, these rules and regulations will increase our legal and financial compliance costs and will make some activities more time-consuming and costly.

If we fail to maintain proper and effective disclosure controls and procedures and internal controls over financial reporting, our ability to produce accurate financial statements could be impaired, which could adversely affect our operating results, our ability to operate our business and investors' views of us.

        Ensuring that we have adequate disclosure controls and procedures, including internal financial and accounting controls and procedures, in place to help ensure that we can produce accurate financial statements on a timely basis is a costly and time-consuming effort that needs to be re-evaluated frequently. We are in the process of documenting, reviewing and, if appropriate, improving our internal controls and procedures in connection with the requirements of Section 404 of the Sarbanes-Oxley Act, which requires annual management assessments of the effectiveness of our internal controls over financial reporting and a report by our independent auditors addressing these assessments. Both we and our independent auditors will be testing our internal controls in connection with the Section 404 requirements and, as part of that documentation and testing, identifying areas for further attention and improvement. Implementing any appropriate changes to our internal controls may entail substantial costs in order to modify our existing accounting systems, take a significant period of time to complete and distract our officers, directors and employees from the operation of our business. These changes may not, however, be effective in maintaining the adequacy of our internal controls, and any failure to maintain that adequacy, or consequent inability to produce accurate financial statements on a timely basis, could increase our operating costs and could materially impair our ability to operate our business. In addition, investors' perceptions that our internal controls are inadequate or that we are unable to produce accurate financial statements may seriously affect our stock price.

Our ability to raise capital in the future may be limited.

        Our business and operations may consume resources faster than we anticipate. In the future, we may need to raise additional funds to expand our sales and marketing and product development efforts or to make acquisitions. Additional financing may not be available on favorable terms, if at all. If adequate funds are not available on acceptable terms, we may be unable to fund the expansion of our sales and marketing and research and development efforts or take advantage of acquisition or other opportunities, which could seriously harm our business and operating results. If we incur debt, the debt holders would have rights senior to common stockholders to make claims on our assets and the terms of any debt could restrict our operations, including our ability to pay dividends on our common stock. Furthermore, if we issue additional equity securities, stockholders will experience dilution, and the new equity securities could have rights senior to those of our common stock. Because our decision to issue securities in any future offering



will depend on market conditions and other factors beyond our control, we cannot predict or estimate the amount, timing or nature of our future offerings. Thus, our stockholders bear the risk of our future securities offerings reducing the market price of our common stock and diluting their interest.

The impairment of a significant amount of goodwill and intangible assets on our balance sheet could result in a decrease in earnings and, as a result, our stock price could decline.

        In the course of our operating history, we have acquired assets and businesses. Some of our acquisitions have resulted in the recording of a significant amount of goodwill and/or intangible assets on our financial statements. We had $42$43 million of goodwill and net intangible assets as of DecemberMarch 31, 2006. 2007.



The goodwill and/or intangible assets were recorded because the fair value of the net tangible assets acquired was less than the purchase price. We may not realize the full value of the goodwill and/or intangible assets. As such, we evaluate goodwill and other intangible assets with indefinite useful lives for impairment on an annual basis or more frequently if events or circumstances suggest that the asset may be impaired. We evaluate other intangible assets subject to amortization whenever events or changes in circumstances indicate that the carrying amount of those assets may not be recoverable. If goodwill or other intangible assets are determined to be impaired, we will write off the unrecoverable portion as a charge to our earnings. If we acquire new assets and businesses in the future, as we intend to do, we may record additional goodwill and/or intangible assets. The possible write-off of the goodwill and/or intangible assets could negatively impact our future earnings and, as a result, the market price of our common stock could decline.

We will record substantial expenses related to our issuance of stock-based compensation which may have a material negative impact on our operating results for the foreseeable future.

        Effective January 1, 2006, we adopted the Statement of Financial Accounting Standards, or SFAS, No. 123(R),Accounting for Stock-Based Compensation, as amended by SFAS No. 148,Accounting for Stock-Based Compensation—Transition and Disclosure for stock-based employee compensation. Our stock-based compensation expenses are expected to be significant in future periods, which will have an adverse impact on our operating income and net income. SFAS No. 123(R) requires the use of highly subjective assumptions, including the option's expected life and the price volatility of the underlying stock. Changes in the subjective input assumptions can materially affect the amount of our stock-based compensation expense. In addition, an increase in the competitiveness of the market for qualified employees could result in an increased use of stock-based compensation awards, which in turn would result in increased stock-based compensation expense in future periods.

Risks Related to This Offering and Ownership of Our Common Stock

No public market for our common stock currently exists, and an active, liquid and orderly market for our common stock may not develop.

        Prior to this offering there has been no market for shares of our common stock. Even though we have applied to list our shares on the NASDAQ Global Market, an active trading market for our common stock may never develop or be sustained, which could depress the market price of our common stock and could affect your ability to sell your shares. The initial public offering price will be determined through conversations with us and the representatives of the underwriters and may bear no relationship to the price at which our common stock will trade following the completion of this offering.

The trading value of our common stock may be volatile and decline substantially.

        The trading price of our common stock following this offering is likely to be volatile and could be subject to wide fluctuations in response to various factors, some of which are beyond our control. In



addition to the factors discussed in this "Risk Factors" section and elsewhere in this prospectus, these factors include:



        In addition, the stock market in general, and historically the market for Internet-related companies in particular, has experienced extreme price and volume fluctuations that have often been unrelated or disproportionate to the operating performance of those companies. These fluctuations may be even more pronounced in the trading market for our stock shortly following this offering. Securities class action litigation has often been instituted against companies following periods of volatility in the overall market and in the market price of a company's securities. This litigation, if instituted against us, could result in substantial costs, divert our management's attention and resources and harm our business, operating results and financial condition.

Provisions of our certificate of incorporation, bylaws and Delaware law could deter takeover attempts.

        Various provisions in our certificate of incorporation and bylaws could delay, prevent or make more difficult a merger, tender offer, proxy contest or change of control. Our stockholders might view any transaction of this type as being in their best interest since the transaction could result in a higher stock price than the then-current market price for our common stock. Among other things, our certificate of incorporation and bylaws:

        In addition, with some exceptions, the Delaware General Corporation Law restricts or delays mergers and other business combinations between us and any stockholder that acquires 15% or more of our voting stock.



Future sales of shares of our common stock by existing stockholders could depress the market price of our common stock.

        If our existing stockholders sell, or indicate an intent to sell, substantial amounts of our common stock in the public market after the 180-day contractual lock-up and other legal restrictions on resale discussed in this prospectus lapse, the trading price of our common stock could decline significantly and could decline below the initial public offering price. Based on shares outstanding as of DecemberMarch 31, 2006,2007, upon completion of this offering, we will have outstanding approximately 39,059,535 shares of common stock, assuming no exercise of the underwriters' over-allotment option. Morgan Stanley & Co. Incorporated and Lehman Brothers Inc. may, in their sole discretion, permit our officers, directors, employees and current stockholders to sell shares prior to the expiration of the lock-up agreements.

        After the lock-up agreements pertaining to this offering expire, and based on shares outstanding as of DecemberMarch 31, 2006,2007, an additional 30,894,493 shares will be eligible for sale in the public market, 24,123,156 of which are held by directors, executive officers and other affiliates and will be subject to volume limitations



under Rule 144 under the Securities Act of 1933, as amended, or the Securities Act, and various vesting agreements. In addition, the 31,689,2917,612,910 shares subject to outstanding options under our 1999 Stock Option Plan as of DecemberMarch 31, 2006 and2007, the 2,911,667 shares reserved for future issuance under our 2007 Stock Option and Incentive Plan and 73,003 shares issuable upon exercise of warrants will become eligible for sale in the public market in the future, subject to certain legal and contractual limitations. See "Shares Eligible for Future Sale" for a more detailed description of sales that may occur in the future. If these additional shares are sold, or if it is perceived that they will be sold, in the public market, the trading price of our common stock could decline substantially.

A limited number of stockholders will have the ability to influence the outcome of director elections and other matters requiring stockholder approval.

        Immediately after this offering, our directors, executive officers and their affiliated entities will beneficially own more than72.4% percent of our outstanding common stock.stock, or 77.3% assuming the TCV Funds purchase $25 million of our common stock at the midpoint of the range listed on the cover of this prospectus. These stockholders, if they act together, could exert substantial influence over matters requiring approval by our stockholders, including the election of directors, the amendment of our certificate of incorporation and bylaws and the approval of mergers or other business combination transactions. This concentration of ownership may discourage, delay or prevent a change in control of our company, which could deprive our stockholders of an opportunity to receive a premium for their stock as part of a sale of our company and might reduce our stock price. These actions may be taken even if they are opposed by other stockholders, including those who purchase shares in this offering.

Our management will have broad discretion over the use of the proceeds we receive in this offering and might not apply the proceeds in ways that increase the value of your investment.

        Our management will have broad discretion to use the net proceeds from this offering, and you will be relying on the judgment of our management regarding the application of these proceeds. Our management might not apply the net proceeds of this offering in ways that increase the value of your investment. We intend to use the net proceeds to us from this offering for repayment of $12.0 million under our revolving credit facility, working capital and other general corporate purposes including(including financing the development of new offerings,offerings), sales and marketing activities, and capital expenditures. We may use a portion of the net proceeds to us to expand our current business through acquisitions of other businesses, products and technologies. Until we use the net proceeds from this offering, we plan to invest them, and these investments may not yield a favorable rate of return. If we do not invest or apply the net proceeds from this offering in ways that enhance stockholder value, we may fail to achieve expected financial results, which could cause our stock price to decline.



You will experience immediate and substantial dilution.

        The initial public offering price will be substantially higher than the net tangible book value of each outstanding share of common stock immediately after this offering. If you purchase common stock in this offering, you will suffer immediate and substantial dilution. If previously granted warrants or options are exercised, you will experience additional dilution. As of DecemberMarch 31, 2006,2007, warrants to purchase 292,01773,003 shares of common stock at a weighted average exercise price of $0.57$2.27 per share and options to purchase 31,689,2907,612,910 shares of common stock at a weighted average exercise price of $1.24$5.13 were outstanding. For more information refer to "Dilution."



FORWARD-LOOKING STATEMENTS

        This prospectus contains forward-looking statements. All statements other than statements of historical facts contained in this prospectus, including statements regarding our future results of operations and financial position, business strategy and plans and objectives of management for future operations, are forward-looking statements. These statements involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements.

        In some cases, you can identify forward-looking statements by terms such as "may," "might," "will," "should," "expects," "plans," "anticipates," "could," "intends," "target," "projects," "contemplates," "believes," "estimates," "predicts," "potential" or "continue" or the negative of these terms or other similar words. These statements are only predictions. We have based these forward-looking statements largely on our current expectations and projections about future events and financial trends that we believe may affect our business, financial condition and results of operations. We discuss many of the risks in greater detail under the heading "Risk Factors." Also, these forward-looking statements represent our estimates and assumptions only as of the date of this prospectus. Except as required by law, we assume no obligation to update any forward-looking statements after the date of this prospectus.

        This prospectus also contains estimates and other statistical data made by independent parties and by us relating to market size and growth and other industry data. This data involves a number of assumptions and limitations, and you are cautioned not to give undue weight to such estimates. We have not independently verified the statistical and other industry data generated by independent parties and contained in this prospectus and, accordingly, we cannot guarantee their accuracy or completeness. In addition, projections, assumptions and estimates of our future performance and the future performance of the industries in which we operate are necessarily subject to a high degree of uncertainty and risk due to a variety of factors, including those described in "Risk Factors," "Management's Discussion and Analysis of Financial Condition and Results of Operations" and elsewhere in this prospectus. These and other factors could cause results to differ materially from those expressed in the estimates made by the independent parties and by us.



USE OF PROCEEDS

        We estimate that the net proceeds to us of the sale of the common stock that we are offering will be approximately $$75.2 million, based on an assumed initial public offering price of $$13.00 per share, which is the midpoint of the range listed on the cover page of this prospectus, after deducting the estimated underwriting discounts and commissions and estimated offering expenses that we must pay. The selling stockholders will receive aggregate net proceeds of approximately $15.4 million after deducting the estimated underwriting discounts and commissions. We will not receive any proceeds from the sale of shares of common stock by the selling stockholders. Our Chief Executive Officer and other members of our senior management will receive a portion of the proceeds of this offering if the underwriters exercise their over-allotment option. See "Principal and Selling Stockholders." A $1.00 increase (decrease) in the assumed initial public offering price of $$13.00 per share would increase (decrease) the net proceeds to us from this offering by $approximately $6.0 million, assuming the number of shares offered by us, as set forth on the cover of this prospectus, remains the same and after deducting the estimated underwriting discounts and commissions and estimated offering expenses payable by us.

        We intend to use the net proceeds to us from this offering primarily according to the following priority of use: repayment of $12.0 million under our revolving credit facility, working capital and other general corporate purposes (including financing the development of new offerings), sales and marketing activities, and capital expenditures. We may use a portion of the net proceeds to us to expand our current business through acquisitions of other businesses, products and technologies. In view of our existing cash balances and availability of our existing revolving line of credit, a substantial reduction in the amount of proceeds from the amount shown above would not have a significant effect upon our planned expenditures.

        The portion of our net proceeds that will be used to repay existing indebtedness will be approximately $12.0 million to repay aggregate principal and interest under our revolving credit facility with Citizens Bank. At our option, the revolving credit facility bears interest at either the lender's prime rate less 1.00% or the London Interbank Offered Rate, or LIBOR, plus 1.50%. Our revolving credit facility matures on August 30, 2011. We borrowed against our revolving credit facility to partially fund the acquisition of TechnologyGuide.com, Inc.

        Pending any use, as described above, we plan to invest the net proceeds in investment-grade, interest-bearing securities.


DIVIDEND POLICY

        We have never declared or paid any cash dividends on our capital stock and do not have any plans to pay any cash dividends for the foreseeable future. We intend to use future earnings, if any, in the operation and expansion of our business. In addition, the terms of our credit facility restrict our ability to pay dividends, and any future indebtedness that we may incur could preclude us from paying dividends.



CAPITALIZATION

        The following table sets forth our capitalization as of DecemberMarch 31, 2006:2007:

        You should read the following table in conjunction with our consolidated financial statements and related notes and the sections entitled "Selected Consolidated Financial Data" and "Management's Discussion and Analysis of Financial Condition and Results of Operations" appearing elsewhere in this prospectus.



 As of December 31, 2006

 As of March 31, 2007
 


 Actual
 Pro Forma
As Adjusted(2)


 Actual
 Pro Forma
As Adjusted(2)

 


  
 (unaudited)


 (unaudited)

 


 (in thousands, except share and per share data)


 (in thousands, except share and per share data)

 
Cash and cash equivalentsCash and cash equivalents $30,830 $ Cash and cash equivalents $30,504 $105,688 
 
 
 
 
 
Bank term loan payable, current portionBank term loan payable, current portion $3,000 $3,000Bank term loan payable, current portion $3,000 $3,000 
 
 
 
 
 
Other liabilitiesOther liabilities $302 $ 
Bank term loan payable, long term portionBank term loan payable, long term portion $6,000 $6,000Bank term loan payable, long term portion 5,250 5,250 
Preferred stock, $0.001 par value, 97,621,378 shares authorized and 97,491,861(1) shares issued, actual; shares authorized, no shares issued, as adjusted: 136,766 
Preferred stock, $0.001 par value, 97,621,378 shares authorized and 97,491,861(1) shares issued, actual; 5,000,000 shares authorized, no shares issued, as adjusted:Preferred stock, $0.001 par value, 97,621,378 shares authorized and 97,491,861(1) shares issued, actual; 5,000,000 shares authorized, no shares issued, as adjusted: 139,379  
Stockholders' equity (deficit):Stockholders' equity (deficit):    Stockholders' equity (deficit):     
Common stock, $0.001 par value: 177,378,622 shares authorized; 31,879,318 shares issued, actual;                   shares authorized,                    shares issued, as adjusted 32  Common stock, $0.001 par value: 44,344,656 shares authorized; 8,259,429 shares issued, actual; 100,000,000 shares authorized, 39,059,535 shares issued, as adjusted 8 39 
Additional paid-in capital  Additional paid-in capital  183,999 
Warrants 105  Warrants 55 357 
Accumulated other comprehensive loss (56)  Accumulated other comprehensive loss (62) (62)
Accumulated deficit (65,307)  Accumulated deficit (66,387) (35,854)
 
 
 
 
 
Total stockholders' equity (deficit)Total stockholders' equity (deficit) (65,226)  Total stockholders' equity (deficit) (66,386) 148,479 
 
 
 
 
 
Total capitalizationTotal capitalization $77,540 $ Total capitalization $78,545 $153,729 
 
 
 
 
 

(1)
The CompanyWe applied the guidance included in EITF Topic No. D-98,Classification and Measurement of Redeemable Securities, to conclude our redeemable convertible preferred stock should be classified outside of permanent equity. The 97,491,861 shares of our redeemable convertible preferred stock will convert into 97,491,86124,372,954 shares of common stock upon the closing of this offering.

(2)
A $1.00 increase (decrease) in the assumed initial public offering price of $$13.00 per share would increase (decrease) each of cash and cash equivalents, additional paid-in capital, total stockholders' equity and total capitalization by $approximately $6.0 million, assuming the number of shares offered by us, as set forth on the cover of this prospectus, remains the same and after deducting the estimated underwriting discounts and commissions and estimated offering expenses payable by us.


DILUTION

        Our pro forma net tangible book value as of DecemberMarch 31, 20062007 was $29.3$30.8 million or $0.23$0.94 per share of common stock. Pro forma net tangible book value per share represents the amount of our pro forma total tangible assets less our pro forma total liabilities, divided by the number of shares of common stock outstanding as of DecemberMarch 31, 20062007 after giving effect to the assumed conversion of all of our convertible preferred stock.

        After giving effect to the sale by us of 6,427,152 shares of common stock in this offering at the assumed initial public offering price of $$13.00 per share, which is the midpoint of the range listed on the cover page of this prospectus, and after deducting the estimated underwriting discounts and commissions and estimated offering expenses payable by us, our adjusted net tangible book value as of DecemberMarch 31, 20062007 would have been approximately $$106.0 million, or approximately $$2.71 per share. This amount represents an immediate increase in net tangible book value of $$1.77 per share to our existing stockholders and an immediate dilution in net tangible book value of approximately $$10.29 per share to new investors purchasing shares of common stock in this offering at the assumed initial public offering price. We determine dilution by subtracting the adjusted net tangible book value per share after this offering from the amount of cash that a new investor paid for a share of common stock.

        The following table illustrates this dilution on a per share basis:

Assumed initial public offering price per share (the midpoint of the range listed on the cover page of this prospectus)$
Pro forma net tangible book value as of December 31, 20060.23
Increase attributable to this offering

Adjusted net tangible book value per share after this offering

Dilution in net tangible book value per share to new investors$

Assumed initial public offering price per share (the midpoint of the range listed on the cover page of this prospectus)    $13.00
Pro forma net tangible book value as of March 31, 2007 $0.94   
Increase attributable to this offering  1.77   
  
   
Adjusted net tangible book value per share after this offering     2.71
     
Dilution in net tangible book value per share to new investors    $10.29
     

        A $1.00 increase (decrease) in the assumed initial public offering price of $$13.00 would increase (decrease) our pro forma as adjusted net tangible book value per share after this offering by $$0.15 per share and the dilution in pro forma net tangible book value to new investors by $$0.15 per share, assuming the number of shares offered by us, as set forth on the cover of this prospectus, remains the same and after deducting the estimated underwriting discounts and commissions and estimated offering expenses payable by us.

        The following table summarizes, as of DecemberMarch 31, 2006,2007, the differences between the number of shares purchased from us, the total consideration paid to us in cash and the average price per share that existing stockholders and new investors paid. The following table does not reflect any non-cash consideration paid to us, or deemed to be paid to us, by our existing stockholders. The calculation below is based on the assumed initial public offering price of $$13.00 per share, which is the midpoint of the range listed on the cover page of this prospectus, before deducting the estimated underwriting discounts and commissions and estimated offering expenses that we must pay:



 Shares Purchased
 Total Consideration
  

 Shares Purchased
 Total Consideration
  


 Average
Price
Per Share


 Average
Price
Per Share



 Number
 Percent
 Amount
 Percent

 Number
 Percent
 Amount
 Percent


  
  
 (in thousands)

  
  

  
  
 ($ in thousands)

  
  
Existing stockholdersExisting stockholders 129,371,179  %$90,577  %$1.43Existing stockholders 32,632,383(1)83.5%$90,698 52.1%$2.78
New investorsNew investors          New investors 6,427,152 16.5 83,553 47.9 13.00
 
 
 
 
 
 
 
 
 
 
Total   100%$  100%$ Total 39,059,535 100%$174,251 100%  
 
 
 
 
 
 
 
 
 
  

(1)
Assumes conversion of all outstanding shares of preferred stock.

        A $1.00 increase (decrease) in the assumed initial public offering price of $$13.00 would increase (decrease) total consideration paid by new investors, total consideration paid by all stockholders and the average price paid by all stockholders by $$6.4 million, $$6.4 million, and $            ,$0.16, respectively, assuming the number of shares offered by us, as set forth on the cover of this prospectus, remains the same, and without deducting the estimated underwriting discounts and commissions and other expenses of the offering.

        The above discussion and tables assumes no exercise of outstanding options or outstanding warrants after DecemberMarch 31, 2006.2007. As of DecemberMarch 31, 2006,2007, we had outstanding options to purchase a total of 31,689,2907,612,910 shares of common stock at a weighted average exercise price of $1.24$5.13 per share, and outstanding warrants to purchase a total of 292,01773,003 shares of common stock at a weighted average exercise price of $0.57$2.27 per share. To the extent any of these options or warrants are exercised, there will be further dilution to new investors.



SELECTED CONSOLIDATED FINANCIAL DATA

        The following consolidated statements of operations data for the years ended December 31, 2004, 2005 and 2006 and consolidated balance sheet data as of December 31, 2005 and 2006 have been derived from our audited consolidated financial statements and related notes, which are included elsewhere in this prospectus. The statementconsolidated statements of operations data for the yearyears ended December 31, 2002 and 2003 and the balance sheet data as of December 31, 2002, 2003 and 20032004 have been derived from our audited consolidated financial statements that do not appear in this prospectus. The consolidated statement of operations data for the three months ended March 31, 2006 and 2007 and the consolidated balance sheet data as of March 31, 2007 have been derived from our unaudited consolidated financial statements and related notes, which are included elsewhere in the prospectus. In the opinion of management, the unaudited interim consolidated financial statements have been prepared on the same basis as the audited consolidated financial statements and include all adjustments necessary for the fair presentation of our financial position and the results of operations for these periods. The consolidated selected financial data set forth below should be read in conjunction with our consolidated financial statements, the related notes and "Management's Discussion and Analysis of Financial Condition and Results of Operations" included elsewhere in this prospectus. The historical results are not necessarily indicative of the results to be expected for any future period. The unaudited results for the three months ended March 31, 2007 are not necessarily indicative of results expected for the fiscal year ending December 31, 2007 or for any other future period. We have prepared our unaudited consolidated financial statements on the same basis as our audited financial statements. In the opinion of management, our unaudited consolidated financial statements include all adjustments, consisting only of normal recurring adjustments, necessary for a fair presentation of the information.

 
 Years Ended December 31,
 
 
 2002
 2003
 2004
 2005
 2006
 
 
 (in thousands, except per share data)

 
Consolidated Statement of Operations Data:                
Revenues:                
 Online $18,618 $21,023 $31,342 $43,662 $51,176 
 Events  5,887  7,845  9,647  14,595  19,708 
 Print  2,026  3,598  5,738  8,489  8,128 
  
 
 
 
 
 
Total revenues  26,531  32,466  46,727  66,746  79,012 

Cost of revenues:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
 Online(1)  5,811  5,826  7,632  10,476  12,988 
 Events(1)  3,083  4,798  5,948  6,202  6,493 
 Print(1)  1,098  2,318  3,073  5,322  5,339 
  
 
 
 
 
 
Total cost of revenues  9,992  12,942  16,653  22,000  24,820 

Gross profit

 

 

16,539

 

 

19,524

 

 

30,074

 

 

44,746

 

 

54,192

 

Operating expenses:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
 Selling and marketing(1)  7,580  10,736  15,138  18,174  20,305 
 Product development(1)  3,843  3,728  4,111  5,756  6,295 
 General and administrative(1)  4,456  3,991  11,756  7,617  8,756 
 Depreciation  1,475  1,153  1,168  1,792  1,144 
 Amortization of intangible assets    428  1,304  5,172  5,029 
  
 
 
 
 
 
Total operating expenses  17,354  20,036  33,477  38,511  41,529 
  
 
 
 
 
 
Operating income (loss)  (815) (512) (3,403) 6,235  12,663 
Interest income (expense), net  46  (21) 143  (30) 321 
  
 
 
 
 
 
Income (loss) before income taxes (benefit)  (769) (533) (3,260) 6,205  12,984 
Provision for (benefit from) income taxes      32  (2,681) 5,811 
  
 
 
 
 
 
Net income (loss) $(769)$(533)$(3,292)$8,886 $7,173 
  
 
 
 
 
 
Net loss per common share:                
 Basic and diluted(2) $(0.14)$(0.13)$(0.33)$(0.06)$(0.11)
  
 
 
 
 
 

Weighted average common shares outstanding:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
 Basic and diluted  30,745  31,605  30,378  29,483  31,297 
  
 
 
 
 
 

Unaudited:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
Pro forma net income per common share(3):                
 Basic             $0.06 
              
 
 Diluted             $0.05 
              
 

Pro forma weighted average common shares outstanding(3):

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
 Basic              128,789 
              
 
 Diluted              139,761 
              
 
Other Data:                
Adjusted EBITDA (unaudited)(4) $761 $1,104 $5,352 $13,277 $20,086 

 
 As of December 31,
 
 
 2002
 2003
 2004
 2005
 2006
 
 
 (in thousands)

 
Consolidated Balance Sheet Data:                
Cash and cash equivalents $7,860 $7,988 $7,214 $46,879 $30,830 
Total assets  12,687  15,692  92,920  95,160  92,647 
Total liabilities  4,643  7,131  39,841  32,879  21,107 
Total redeemable convertible preferred stock  35,915  40,392  115,383  126,004  136,766 
Total stockholders' deficit  (27,871) (31,831) (62,304) (63,723) (65,226)
 
 Years Ended December 31,
 Three Months Ended March 31,
 
 
 2002
 2003
 2004
 2005
 2006
 2006
 2007
 
 
  
  
  
  
  
 (unaudited)

 
 
 (in thousands, except per share data)

 
Consolidated Statement of Operations Data:                      
Revenues:                      
 Online $18,618 $21,023 $31,342 $43,662 $51,176 $10,375 $13,709 
 Events  5,887  7,845  9,647  14,595  19,708  2,327  2,939 
 Print  2,026  3,598  5,738  8,489  8,128  2,209  1,697 
  
 
 
 
 
 
 
 
Total revenues  26,531  32,466  46,727  66,746  79,012  14,911  18,345 

Cost of revenues:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
 Online(1)  5,811  5,826  7,632  10,476  12,988  2,621  3,525 
 Events(1)  3,083  4,798  5,948  6,202  6,493  1,274  1,372 
 Print(1)  1,098  2,318  3,073  5,322  5,339  1,407  1,129 
  
 
 
 
 
 
 
 
Total cost of revenues  9,992  12,942  16,653  22,000  24,820  5,302  6,026 

Gross profit

 

 

16,539

 

 

19,524

 

 

30,074

 

 

44,746

 

 

54,192

 

 

9,609

 

 

12,319

 

Operating expenses:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
 Selling and marketing(1)  7,580  10,736  15,138  18,174  20,305  4,432  6,152 
 Product development(1)  3,843  3,728  4,111  5,756  6,295  1,564  1,748 
 General and administrative(1)  4,456  3,991  11,756  7,617  8,756  1,791  2,610 
 Depreciation  1,475  1,153  1,168  1,792  1,144  218  330 
 Amortization of intangible assets    428  1,304  5,172  5,029  1,084  759 
  
 
 
 
 
 
 
 
Total operating expenses  17,354  20,036  33,477  38,511  41,529  9,089  11,599 
  
 
 
 
 
 
 
 
Operating income (loss)  (815) (512) (3,403) 6,235  12,663  520  720 
Interest income (expense), net  46  (21) 143  (30) 321  96  (67)
  
 
 
 
 
 
 
 
Income (loss) before income taxes (benefit)  (769) (533) (3,260) 6,205  12,984  616  653 
Provision for (benefit from) income taxes      32  (2,681) 5,811  175  336 
  
 
 
 
 
 
 
 
Net income (loss) $(769)$(533)$(3,292)$8,886 $7,173 $441 $317 
  
 
 
 
 
 
 
 
Net loss per common share:                      
 Basic and diluted(2) $(0.55)$(0.51)$(1.34)$(0.24)$(0.46)$(0.29)$(0.28)
  
 
 
 
 
 
 
 

Weighted average common shares outstanding:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
 Basic and diluted  7,686  7,901  7,594  7,371  7,824  7,639  8,174 
  
 
 
 
 
 
 
 

Unaudited:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
Pro forma net income per common share(3):                      
 Basic             $0.22    $0.01 
              
    
 
 Diluted             $0.20    $0.01 
              
    
 

Pro forma weighted average common shares outstanding(3):

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
 Basic              33,190     33,540 
              
    
 
 Diluted              35,933     36,290 
              
    
 
Other Data:                      
Adjusted EBITDA (unaudited)(4) $761 $1,104 $5,352 $13,277 $20,086 $1,850 $2,880 

 
 As of December 31,
 As of March 31,
 
 
 2002
 2003
 2004
 2005
 2006
 2007
 
 
  
  
  
  
  
 (unaudited)

 
 
 (in thousands)

 
Consolidated Balance Sheet Data:                   
Cash and cash equivalents $7,860 $7,988 $7,214 $46,879 $30,830 $30,504 
Total assets  12,687  15,692  92,920  95,160  92,647  93,664 
Total liabilities  4,643  7,131  39,841  32,879  21,107  20,671 
Total redeemable convertible preferred stock  35,915  40,392  115,383  126,004  136,766  139,379 
Total stockholders' deficit  (27,871) (31,831) (62,304) (63,723) (65,226) (66,386)

 
  
 Years Ended December 31,
 
  
 2002
 2003
 2004
 2005
 2006
 
  
 (in thousands)

(1) Amounts include stock-based compensation expense as follows:               
  Cost of online revenue $ $ $78 $ $87
  Cost of events revenue      236    31
  Cost of print revenue          12
  Selling and marketing      1,025    606
  Product development      7    90
  General and administrative  101  35  4,937  78  424
    
 
 
 
 
  Total $101 $35 $6,283(a)$78 $1,250
    
 
 
 
 
 
  
 Years Ended December 31,
 Three Months Ended March 31,
 
  
 2002
 2003
 2004
 2005
 2006
 2006
 2007
 
  
  
  
  
  
  
 (unaudited)

 
  
 (in thousands)

(1) Amounts include stock-based compensation expense as follows:                     
  Cost of online revenue $ $ $78 $ $87 $ $70
  Cost of events revenue      236    31    12
  Cost of print revenue          12    9
  Selling and marketing      1,025    606    536
  Product development      7    90    73
  General and administrative  101  35  4,937  78  424  28  371
    
 
 
 
 
 
 
  Total $101 $35 $6,283(a)$78 $1,250 $28 $1,071
    
 
 
 
 
 
 

(2)
Basic and diluted net loss per common share is computed by dividing the net loss applicable to common stockholders by the weighted-average number of common shares outstanding for the fiscal period. See "Note 2 of our Notes to Consolidated Financial Statements."

(3)
Unaudited pro forma net income per share of common stock and pro forma weighted average common shares outstanding reflects the automatic conversion of all outstanding shares of our series A preferred stock, series B preferred stock and series C preferred stock into shares of our common stock on a one-for-one1-for-4 basis, to be effectuated upon the closing of this offering.offering plus a sufficient number of shares of common stock to be issued in this offering to fund the repayment of amounts outstanding on our revolving credit facility.


(4)
The following table reconciles net income (loss) to Adjusted EBITDA for the periods presented and is unaudited:

 
 Years Ended December 31,
 
 2002
 2003
 2004
 2005
 2006
 
 (in thousands)


 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
Net income (loss) $(769)$(533)$(3,292)$8,886 $7,173
Interest income (expense), net  46  (21) 143  (30) 321
Provision for (benefit from) income taxes      32  (2,681) 5,811
Depreciation  1,475  1,153  1,168  1,792  1,144
Amortization of intangible assets    428  1,304  5,172  5,029
  
 
 
 
 
EBITDA  660  1,069  (931) 13,199  18,836
Stock-based compensation  101  35  6,283(a) 78  1,250
  
 
 
 
 
Adjusted EBITDA $761 $1,104 $5,352 $13,277 $20,086
  
 
 
 
 

 
 Years Ended December 31,
 Three Months Ended March 31,
 
 
 2002
 2003
 2004
 2005
 2006
 2006
 2007
 
 
  
  
  
  
  
 (unaudited)

 
 
 (in thousands)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
Net income (loss) $(769)$(533)$(3,292)$8,886 $7,173 $441 $317 
Interest income (expense), net  46  (21) 143  (30) 321  96  (67)
Provision for (benefit from) income taxes      32  (2,681) 5,811  175  336 
Depreciation  1,475  1,153  1,168  1,792  1,144  218  330 
Amortization of intangible assets    428  1,304  5,172  5,029  1,084  759 
  
 
 
 
 
 
 
 
EBITDA  660  1,069  (931) 13,199  18,836  1,822  1,809 
Stock-based compensation  101  35  6,283(a) 78  1,250  28  1,071 
  
 
 
 
 
 
 
 
Adjusted EBITDA $761 $1,104 $5,352 $13,277 $20,086 $1,850 $2,880 
  
 
 
 
 
 
 
 





MANAGEMENT'S DISCUSSION AND ANALYSIS
OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

        The following discussion and analysis should be read in conjunction with the consolidated financial statements and accompanying notes and the other financial information appearing elsewhere in this prospectus. This discussion and analysis contains forward-looking statements that involve risks, uncertainties and assumptions. Our actual results could differ materially from those anticipated in these forward-looking statements as a result of various factors, including those discussed below and elsewhere in this prospectus, particularly under the heading "Risk Factors."

Overview

        We are a leading provider of specialized online content that brings together buyers and sellers of corporate IT products. We sell customized marketing programs that enable IT vendors to reach corporate IT decision makers who are actively researching specific IT purchases.

        Our integrated content platform consists of a network of 3536 websites that we complement with targeted in-person events and three specialized IT magazines. Throughout all stages of the purchase decision process, these content offerings meet IT professionals' needs for expert, peer and IT vendor information, and provide a platform on which IT vendors can launch targeted marketing campaigns that generate measurable, high ROI. Based upon the logical clustering of our users' respective job responsibilities and the marketing focus of the products that our customers are advertising, we currently categorize our content offerings across nineten distinct media groups: Storage; Security; Networking; Windows and Distributed Computing; Data Center; CIO and IT Management; Enterprise Applications; Vertical Software; Application Development; and Channel.

        As IT professionals have become increasingly specialized, they have come to rely on our sector-specific websites for purchasing decision support. Our content enables IT professionals to navigate the complex and rapidly changing IT landscape where purchasing decisions can have significant financial and operational consequences. We employ over 100 full-time editors who create more than 20,000 pieces of original content per year tailored for specific audiences. We complement this content with targeted information from our network of more than 225 outside industry experts, member-generated content and extensive vendor-supplied information. We have a large and growing base of registered members, which totaled over 4.5approximately 4.9 million as of DecemberMarch 31, 2006.2007.

        The targeted nature of our user base enables IT vendors to reach a specialized audience efficiently because our content is highly segmented and aligned with the IT vendors' specific products. Since our founding in 1999, we have developed a broad customer base that now comprises more than 1,000 active advertisers, including Cisco, Dell, EMC, Hewlett Packard, IBM, Intel, Microsoft, Oracle, Research In Motion, SAP and Symantec. We delivered more than 3,400 advertising campaigns in 2006, and our average quarterly advertising renewal rate for our 100 largest customers was 92% in 2006. We also supplied more than 1.1 million sales leads to IT vendors in 2006.

        We generated revenues of $79 million in 2006, up from $67 million in 2005. Over the same period, we grew our operating income from $6 million to $13 million and our Adjusted EBITDA from $13 million to $20 million.

        We sell advertising programs to IT vendors targeting a specific audience within a particular IT sector or sub-sector. We maintain multiple points of contact with our customers to provide support throughout their organizations and the sales cycle. As a result, our customers often run multiple advertising programs with us in order to reach discrete portions of our targeted audience. There are multiple factors that can


impact our customers' advertising objectives and spending with us, including but not limited to, product launches, increases or decreases to their advertising budgets, the timing of key industry marketing events,


responses to competitor activities and efforts to address specific marketing objectives such as creating brand awareness or generating sales leads. Our services are generally delivered under short-term contracts that run for the length of a given advertising program, typically less than 90 days. No single customer represented 10% or more of our revenues for the years ended December 31, 2004, 2005 and the three months ended March 31, 2007. For the year ended December 31, 2006, we had one customer representing 11% of our revenues, with no other customers in 2006 representing 10% or more of our revenues. In 2004 and 2005, no customer represented 10% or more of our revenues.

        We generate substantially all of our revenues from the sale of targeted advertising campaigns that we deliver via our network of websites, events and print publications.

        Online.    The majority of our revenue is derived from the delivery of our online offerings from our nineten distinct media groups. Online revenue represented 67%, 65%, 65% and 65%75% of total revenues for the years ended December 31, 2004, 2005, 2006 and 2006,the three months ended March 31, 2007, respectively. We expect the majority of our revenues to be derived through the delivery of online offerings for the foreseeable future. As a result of our customers' advertising objectives and preferences, the specific allocation of online advertising offerings sold and delivered by us, on a period by period basis, can fluctuate.

        Through our 3536 websites we sell a variety of online media offerings to connect IT vendors to IT professionals. Our lead generation offerings allow IT vendors to capture qualified sales leads from the distribution and promotion of content to our audience of IT professionals. Our branding offerings provide IT vendors exposure to targeted audiences of IT professionals actively researching information related to their products and services.

        Our branding offerings include banners and e-newsletters. Banner advertising can be purchased on specific websites within our network. We also offer the ability to advertise in approximately 70 e-newsletters focused on key site sub-topics. These offerings give IT vendors the ability to increase their brand awareness to highly specialized IT sectors.

        Our lead generation offerings include the following:



        Events.    Events revenue represented 21%, 22%, 25% and 25%16% of total revenues for the years ended December 31, 2004, 2005, 2006 and 2006,the three months ended March 31, 2007, respectively. Most of our media groups operate revenue generating events. The majority of our events are free to IT professionals and are sponsored by IT vendors. Attendees are pre-screened based on event-specific criteria such as sector-specific budget size, company size, or job title. We offer three types of events: multi-day conferences, single-day seminars and custom events. Multi-day conferences provide independent expert content for our attendees and allow vendors to purchase exhibit space and other sponsorship offerings that enable interaction with the attendees. We also hold single-day seminars on various topics in major cities. These seminars provide independent content on key sub-topics in the sectors we serve, are free to qualified attendees, and offer multiple vendors the ability to interact with specific, targeted audiences actively focused on buying decisions. Our custom events differ from our conferences and seminars in that they are exclusively sponsored by a single IT vendor, and the content is driven primarily by the sole sponsor.

        Print.    Print revenue represented 12%, 13%, 10% and 10%9% of total revenues for the years ended December 31, 2004, 2005, 2006 and 2006,the three months ended March 31, 2007, respectively. We publish monthly three controlled-circulation magazines that are free to subscribers and generate revenue solely based on advertising fees. The highly targeted magazines we publish are:Storagemagazine (Storage Media Group), which we began publishing in 2002;Information Securitymagazine (Security Media Group), which we began publishing in 2003; andCIO Decisionsmagazine (CIO Media Group), which we began publishing in 2005. Our three magazines provide readers with strategic guidance on important enterprise-level technology decisions. We do not expect print revenue as a percentage of total revenue to increasedecrease in the foreseeable future.

        Expenses consist of cost of revenues, selling and marketing, product development, general and administrative, depreciation, and amortization expenses. Personnel-related costs are a significant component of most of these expense categories. We grew from 233 employees at December 31, 2003 to 457474 employees at DecemberMarch 31, 2006.2007. We expect personnel-related expenses to continue to increase in absolute dollars, but to decline over time as a percentage of total revenues due to anticipated economies of scale in our business support functions.

        Cost of Online Revenue.    Cost of online revenue consists primarily of: salaries and related personnel costs; member acquisition expenses (primarily keyword purchases from leading Internet search sites); freelance writer expenses; website hosting costs; vendor expenses associated with the delivery of webcast, podcast and list rental offerings; stock-based compensation expenses; and related overhead.



        Cost of Events Revenue.    Cost of events revenue consists primarily of: facility expenses, including food and beverages for the event attendees; salaries and related personnel costs; event speaker expenses; stock-based compensation expenses; and related overhead.

        Cost of Print Revenue.    Cost of print revenue consists primarily of: printing and graphics expenses; mailing costs; salaries and related personnel costs; freelance writer expenses; subscriber acquisition expenses (primarily telemarketing); stock-based compensation expenses; and related overhead.

        Selling and Marketing.    Selling and marketing expense consists primarily of: salaries and related personnel costs; sales commissions; travel, lodging and other out-of-pocket expenses; stock-based



compensation expenses; and related overhead. Sales commissions are recorded as expense when earned by the employee.

        Product Development.    Product development includes the creation and maintenance of our network of websites, advertiser offerings and technical infrastructure. Product development expense consists primarily of salaries and related personnel costs; stock-based compensation expenses; and related overhead.

        General and Administrative.    General and administrative expense consists primarily of: salaries and related personnel costs; facilities expenses; accounting, legal and other professional fees; stock-based compensation expenses; and related overhead. General and administrative expense may continue to increase as a percentage of total revenue for the foreseeable future as we invest in infrastructure to support continued growth and incur additional expenses related to being a publicly traded company, including increased audit and legal fees, costs of compliance with securities and other regulations, investor relations expense, and higher insurance premiums.

        Depreciation.    Depreciation expense consists of the depreciation of our property and equipment. Depreciation of property and equipment is calculated using the straight-line method over their estimated useful lives ranging from three to five years.

        Amortization of Intangible Assets.    Amortization of intangible assets expense consists of the amortization of intangible assets recorded in connection with our acquisitions. Separable intangible assets that are not deemed to have an indefinite life are amortized over their useful lives using the straight-line method over periods generally ranging from one to five years.

        Interest Income (Expense), Net.    Interest income (expense) net consists primarily of interest income earned on cash and cash equivalent balances less interest expense incurred on bank term loan balances. We historically have invested our cash in money market accounts, commercial paper corporate debt securities and money market auction rate securities.

        Prior to January 1, 2006, we accounted for stock option grants in accordance with Accounting Principles Board, or APB, Opinion No. 25,Accounting for Stock Issued to Employees, and complied with the disclosure provisions of Statement of Financial Accounting Standards, or SFAS, No. 123,Accounting for Stock-Based Compensation, as amended by SFAS No. 148,Accounting for Stock-Based Compensation—Transition and Disclosure. Under APB 25, deferred stock-based compensation expense is recorded for the intrinsic value of options (the difference between the deemed fair value of our common stock and the option exercise price) at the grant date and is amortized ratably over the option's vesting period. In conjunction with our issuance of 51,470,588 shares of series B redeemable convertible preferred stock in May 2004, we purchased certain employee stock options for which we recorded stock-based compensation expense. The issuance of series B redeemable convertible preferred stock and the purchase of options were contemplated together to increase our working capital and to allow certain stockholders and option


holders liquidity. We also accounted for non-employee option grants on a fair-value basis using the Black-Scholes model and recognized this expense over the applicable vesting period.

        On January 1, 2006, we adopted the requirements of SFAS No. 123(R),Share Based Payment. SFAS No. 123(R) requires us to measure the cost of employee services received in exchange for an award of equity instruments, based on the fair value of the award on the date of grant, and to recognize the cost over the period during which the employee is required to provide the services in exchange for the award. We adopted SFAS 123(R) using the prospective method, which requires us to apply its provisions only to stock-based awards to employees granted on or after January 1, 2006. ForWe recorded expense of $1.25 million and $1.1 million in connection with share-based payment awards for the year ended December 31, 2006 we recorded expense of $1.25 million in connection with share-based payment awards.and the three months ended March 31, 2007, respectively. Unrecognized stock-based compensation expense for non-vested options of $14.5$13.4 million is expected to be recognized using the straight-line method over a weighted-average period of 3.723.47 years. We expect stock-based compensation



expenses to increase, both in absolute dollars and as a percentage of total revenue, as a result of the adoption of SFAS No. 123(R). The actual amount of stock-based compensation expense we record in any fiscal period will depend on a number of factors, including the number of stock options issued and the volatility of our stock price over time. The adoption of SFAS No. 123(R) will have no effect on our cash flow for any period.

        On February 27, 2007, we acquired substantially all of the assets of Ajaxian, Inc., or Ajaxian, from Ajaxian for a purchase price of $1.0 million in cash. Ajaxian is a provider of a website and two events dedicated to providing information and support for the community of developers for "Ajax" (Asynchronous Javascript and XML), a web development technique for creating interactive web applications. In connection with this acquisition, we recorded $1.0 million of intangible assets related to customer relationships, non-compete agreements and the trade name with estimated useful lives ranging from three to five years.

        On May 3, 2006, we acquired substantially all of the assets associated with 2020software.com from 20/20 Software, Inc., which was a privately-held company based in Los Angeles, California, for a purchase price of $15.0 million in cash. 2020software.com is a website business focused on providing detailed feature-comparison information and access to trial software for businesses seeking trial versions of accounting software, CRM software, or other business analytics software. In connection with this acquisition, we purchased $397,000 of accounts receivable, recorded $9.4 million of goodwill and recorded $5.2 million of intangible assets related to customer relationships, customer order backlog and a non-compete agreement, with estimated useful lives ranging from one to five years.

        On December 3, 2004, we acquired Bitpipe, Inc., or Bitpipe, which was a privately-held company based in Boston, Massachusetts, for a purchase price of $40.5 million in cash. Bitpipe was a leading online source of in-depth, vendor-supplied content including IT white papers, product literature and case studies. In connection with this acquisition, we recorded $29.4 million of goodwill and $9.2 million of intangible assets related to customer base, user information database, trade name, customer order backlog and proprietary technology, with estimated useful lives ranging from 13 months to five years.

        On November 16, 2004, we acquired The Middleware Company from Veritas Operating Corporation for a purchase price of $1.1 million in cash. The Middleware Company operated two websites and an event


serving the enterprise application developer market. In connection with this acquisition, we recorded $1.1 million of intangible assets related to a proprietary database, advertiser list and trade name, with estimated useful lives ranging from two to five years.

        The results of operations for these acquisitions are included in our consolidated financial statements beginning on the closing date of the acquisition.

Recent Development

        On April 26, 2007, we acquired for an aggregate purchase price of approximately $15.0 million substantially all of the assets of TechnologyGuide.com, Inc., a company engaged in the business of developing and operating a portfolio of proprietary Internet content sites that provide product reviews, price comparisons and user forums for mobile technology products such as laptops, PDAs, and tablet PCs. We funded this acquisition through existing cash balances and by utilizing a portion of our existing revolving credit facility.

Application of Critical Accounting Policies and Use of Estimates

        The discussion of our financial condition and results of operations is based upon our consolidated financial statements, which have been prepared in accordance with accounting principles generally accepted in the United States. The preparation of these financial statements requires us to make estimates, judgments and assumptions that affect the reported amount of assets, liabilities, revenues and expenses and related disclosure of contingent assets and liabilities. On an ongoing basis, we evaluate our estimates, including those related to revenue, long-lived assets, the allowance for doubtful accounts, stock-based compensation, and income taxes. We based our estimates of the carrying value of certain assets and liabilities on historical experience and on various other assumptions that we believe to be reasonable. In many cases, we could reasonably have used different accounting policies and estimates. In some cases, changes in the accounting estimates are reasonably likely to occur from period to period. Our actual results may differ from these estimates under different assumptions or conditions.

        We believe the following critical accounting policies affect our more significant judgments used in the preparation of our consolidated financial statements. See the notes to our consolidated financial statements included



elsewhere in this prospectus for information about these critical accounting policies as well as a description of our other accounting policies.

        We generate substantially all of our revenue from the sale of targeted advertising campaigns that we deliver via our network of websites, events and print publications. We recognize this revenue in accordance with Staff Accounting Bulletin, or SAB, No. 104,Revenue Recognition, and Financial Accounting Standards Board's, or FASB, Emerging Issues Task Force, or EITF, Issue No. 00-21,Revenue Arrangement With Multiple Deliverables. In all cases, we recognize revenue only when the price is fixed or determinable, persuasive evidence of an arrangement exists, the service is performed and collectibility of the resulting receivable is reasonably assured.

        Online.    We recognize revenue from our specific online media offerings as follows:


        Amounts collected or billed prior to satisfying the above revenue recognition criteria are recorded as deferred revenue.

        While each of our online media offerings can be sold separately, most of our online media sales involve multiple online offerings. At inception of the arrangement, we evaluate the deliverables to determine whether they represent separate units of accounting under EITF Issue No. 00-21. Deliverables are deemed to be separate units of accounting if all of the following criteria are met: the delivered item has value to the customer on a standalone basis; there is objective and reliable evidence of the fair value of the item(s); and delivery or performance of the item(s) is considered probable and substantially in our control. We allocate revenue to each unit of accounting in a transaction based upon its fair value as determined by vendor objective evidence. Vendor objective evidence of fair value for all elements of an arrangement is based upon the normal pricing and discounting practices for those online media offerings when sold to other similar customers. If vendor objective evidence of fair value has not been established for all items under the arrangement, no allocation can be made, and we recognize revenue on all items over the term of the arrangement.

        We offer customers the ability to purchase integrated ROI program offerings, which can include any of our online media offerings packaged together to address the particular customer's specific advertising requirements. As part of these offerings, we will guarantee a minimum number of qualified sales leads to be delivered over the course of the advertising campaign. Throughout the advertising campaign, revenue is recognized as individual offerings are delivered, and the lead guarantee commitments are closely monitored to assess campaign performance. If the minimum number of qualified sales leads is not met by the scheduled completion date of the advertising campaign, the campaign is extended and we will extend the period over which we recognize revenue. In accordance with EITF Issue No. 00-21, we defer revenue for any undelivered offerings equal to a pro-rata amount of the fair value of the additional media offerings



as compared to the total combined value of the original contract and the fair value of the additional media offerings. The fair value of the additional media offerings is determined based on our standard rate card pricing for each of the additional media offerings. We estimate the additional media offerings to be delivered during the extended period based on our historical lead generation performance for each of the offerings. We have managed and completed over 1,000 integrated ROI program offerings since 2004, which we feel provides a reasonable basis to establish these estimates. During 2006,the previous twelve months, lead shortfalls for integrated ROI program offerings were satisfied within an average extended period of forty-five days.

        As of DecemberMarch 31, 2006,2007, substantially all of the integrated ROI program offerings that had a guaranteed minimum number of qualified sales leads had been delivered within the original contractual term. Our standard contractual terms and conditions for integrated ROI program offerings allow for us to extend advertising campaigns in order to satisfy lead shortfalls. When we are unable to satisfy the lead shortfall within a mutually agreed-upon extended period, we recognize revenue equal to, and the customer is only responsible for paying us, a pro rata amount based on the actual number of leads delivered compared to the number of leads originally guaranteed. Historically, lead guarantees associated with integrated ROI program offerings have not required us to refund or extend payment terms to customers, nor has it resulted in deferral of a material amount of revenue outside of the original contractual term of the



advertising campaign. These integrated ROI program offerings represented approximately 29% and 33% of our online revenues, and 19% and 24% of our total revenues for the year ended December 31, 2006.2006 and the three months ended March 31, 2007, respectively.

        Events.    We recognize event sponsorship revenue upon completion of the event in the period the event occurs. The majority of our events are free to qualified attendees, however certain events are based on a paid attendee model. We recognize revenue for paid attendee events upon completion of the event and receipt of payment from the attendee. Amounts collected or billed prior to satisfying the above revenue recognition criteria are recorded as deferred revenue.

        Print.    We recognize print revenue at the time the applicable magazine is distributed. Amounts collected or billed prior to satisfying the above revenue recognition criteria are recorded as deferred revenue.

        Our long-lived assets consist of property and equipment, goodwill and other intangible assets. Goodwill and other intangible assets have arisen principally from our acquisitions. The amount assigned to intangible assets is subjective and based on our estimates of the future benefit of the intangible assets using accepted valuation techniques, such as discounted cash flow and replacement cost models. Our long-lived assets, other than goodwill, are amortized over their estimated useful lives, which we determined based on the consideration of several factors including the period of time the asset is expected to remain in service. We evaluate the carrying value and remaining useful lives of long-lived assets, other than goodwill, whenever indicators of impairment are present. We evaluate the carrying value of goodwill annually, and whenever indicators of impairment are present. We use a discounted cash flow approach to determine the fair value of goodwill.

        We offset gross trade accounts receivable with an allowance for doubtful accounts. The allowance for doubtful accounts is our best estimate of the amount of probable credit losses in our existing accounts receivable. We review our allowance for doubtful accounts on a regular basis, and all past due balances are reviewed individually for collectibility. Account balances are charged against the allowance after all means of collection have been exhausted and the potential for recovery is considered remote. Provisions for allowance for doubtful accounts are recorded in general and administrative expense. If our historical collection experience does not reflect our future ability to collect outstanding accounts receivables, our future provision for doubtful accounts could be materially affected. To date, we have not incurred any


write-offs of accounts receivable significantly different than the amounts reserved. As of December 31, 2006, theThe allowance for doubtful accounts was $580,000.$608,000 at March 31, 2007.

        Through December 31, 2005, we accounted for our stock-based awards to employees using the intrinsic value method prescribed in APB Opinion No. 25 and related interpretations. Under the intrinsic value method, compensation expense is measured on the date of the grant as the difference between the deemed fair value of our common stock and the exercise or purchase price multiplied by the number of stock options or restricted stock awards granted.

        Through December 31, 2005, we accounted for stock-based compensation expense for non-employees using the fair value method prescribed by Statement of Financial Accounting Standards, or SFAS, No. 123 and the Black-Scholes option-pricing model, and recorded the fair value of non-employee stock options as an expense over the vesting term of the option.



        In December 2004, FASB issued SFAS No. 123(R), which requires companies to expense the fair value of employee stock options and other forms of stock-based compensation. We adopted SFAS No. 123(R) effective January 1, 2006. SFAS No. 123(R) requires nonpublic companies that used the minimum value method under SFAS No. 123 for either recognition or pro forma disclosures to apply SFAS No. 123(R) using the prospective-transition method. As such, we will continue to apply APB Opinion No. 25 in future periods to equity awards outstanding at the date of adoption of SFAS No. 123(R) that were measured using the minimum value method. In accordance with SFAS No. 123(R), we will recognize the compensation cost of employee stock-based awards in the statement of operations using the straight line method over the vesting period of the award. Effective with the adoption of SFAS No. 123(R), we have elected to use the Black-Scholes option pricing model to determine the fair value of stock options granted.

        As there has been no public market for our common stock prior to this offering, we have determined the volatility for options granted in 2006 based on an analysis of reported data for a peer group of companies that issued options with substantially similar terms. The expected volatility of options granted has been determined using an average of the historical volatility measures of this peer group of companies for a period equal to the expected life of the option. The expected volatility for options granted during the year ended December 31, 2006 ranged from 57% to 63%. The expected life of options has been determined utilizing the "simplified" method as prescribed by the SEC's Staff Accounting Bulletin No. 107,Share-Based Payment. The expected life of options granted during the year ended December 31, 2006 was 6.25 years. For the year ended December 31, 2006, the weighted-average risk free interest rate used ranged from 4.68% to 5.05%. The risk-free interest rate is based on a zero coupon United States treasury instrument whose term is consistent with the expected life of the stock options. We have not paid and do not anticipate paying cash dividends on our shares of common stock; therefore, the expected dividend yield is assumed to be zero. In addition, SFAS No. 123(R) requires companies to utilize an estimated forfeiture rate when calculating the expense for the period, whereas SFAS No. 123 permitted companies to record forfeitures based on actual forfeitures, which was our historical policy under SFAS No. 123. As a result, we applied an estimated forfeiture rate, based on our historical forfeiture experience during the previous six years, of 8.40% in the year ended December 31, 2006 in determining the expense recorded in our consolidated statement of operations.

        ForWe recorded expense of $1.25 million and $1.1 million in connection with share-based payment awards for the year ended December 31, 2006 we recorded expense of $1.25 million in connection with stock-based awards.and the three months ended March 31, 2007, respectively. Unrecognized stock-based compensation expense of non-vested stock options of $14.5$13.4 million is expected to be recognized using the straight line method over a weighted-average period of 3.723.47 years. We expect stock-based compensation expenses to increase, both in absolute dollars and as a percentage of total revenue, as a result of the adoption of SFAS No. 123(R). The actual amount of stock-based compensation expense we record in any fiscal period will depend on a number of factors, including the number of stock options issued and the volatility of our stock price over time. The adoption of SFAS No. 123(R) will have no effect on cash flow for any period.



        We have historically granted stock options at exercise prices no less than the fair market value as determined by our board of directors, with input from management. Our board of directors exercised judgment in determining the estimated fair value of our common stock on the date of grant based on a number of objective and subjective factors, including our operating and financial performance, external market conditions affecting our industry sector, an analysis of publicly-traded peer companies, the prices at which we sold shares of convertible preferred stock, the superior rights and preferences of securities senior to our common stock at the time of each grant and, the likelihood of achieving a liquidity event such as an initial public offering or sale of our company. On April 18, 2006, July 25, 2006, and September 27, 2006, our board granted stock options to purchase an aggregate of 668,000, 36,000167,000, 9,000 and 16.1 million4,017,500 shares of common stock, respectively, with an exercise price of $1.84$7.36 per share. On October 30, 2006, our board granted an additional option to purchase 200,00050,000 shares of common stock with an exercise price of $1.95$7.80 per share. At the time of these grants, the exercise price was determined by our board with input by



management based on the various objective and subjective factors mentioned above. In addition, for certain stock option grants in 2006, we engaged an unrelatedMFA Risk Services, LLC, or MFA, a third party valuation specialist to assist management in preparing contemporaneous valuation reports to document the fair value of our common stock for income tax considerations. Our board did not grant any stock options during the three months ended March 31, 2007.

        In connection with the preparation of our financial statements for the year ended December 31, 2006 and in preparing for the initial public offering of our common stock, we reexamined the valuations of our common stock during 2006. In connection with that reexamination, we engaged MFA Risk Services, LLC, a valuation expert, to assist us in preparing retrospective valuation reports of the fair value of our common stock for accounting purposes as of July 31, 2006, September 30, 2006 and October 27, 2006. We believe that the valuation methodologies used in the retrospective valuations are consistent with the Practice Aid of the American Institute of Certified Public Accountants entitledValuation of Privately Held Company Equity Securities Issued as Compensation. In our retrospective valuations, we determined that the fair value of our common stock on July 31, 2006, September 30, 2006 and October 27, 2006 was $1.73, $1.86$6.92, $7.44 and $1.95$7.80 per share, respectively. We did not prepare a retrospective valuation for our April 18, 2006 grants.

        In each of our retrospective valuations, we used a probability-weighted combination of the guideline public company method and the discounted future cash flow method to estimate the aggregate enterprise value of our company at the applicable valuation date. The guideline public company method estimates the fair market value of a company by applying to that company market multiples, in this case revenue and EBITDA multiples, of publicly traded firms in similar lines of business. The companies used for comparison under the guideline public company method were selected based on a number of factors, including but not limited to, the similarity of their industry, business model, financial risk and other factors to those of ours. We have applied equal weighting to the valuations derived from using the revenue and EBITDA multiples in determining the guideline public company fair market value estimate. The discounted future cash flow method involves applying appropriate risk-adjusted discount rates of approximately 17% to estimated debt-free cash flows, based on forecasted revenues and costs. The projections used in connection with this valuation were based on our expected operating performance over the forecast period. There is inherent uncertainty in these estimates; if different discount rates or assumptions had been used, the valuation would have been different.

        In order to allocate the enterprise value determined under the guideline public company method and the discounted future cash flow method to our common stock, we used the probability-weighted expected return method. Under the probability-weighted expected return method, the fair market value of the common stock is estimated based upon an analysis of future values for our company assuming various future outcomes, the timing of which is based on the plans of our board and management. Share value is based on the probability-weighted present value of expected future investment returns, considering each of the possible outcomes available to us as well as the rights of each share class. The fair market value of our common stock was estimated using a probability-weighted analysis of the present value of the returns afforded to our shareholders under each of three possible future scenarios. Two of the scenarios assume a shareholder exit, either through an initial public offering, or IPO, or a sale of our company. The third



scenario assumes operations continue as a private company and no exit transaction occurs. For the IPO scenario, the estimated future and present values for our common stock was calculated using assumptions including: the expected pre-money valuation (pre-IPO) based on the guideline public company method discussed above; the expected dates of the future expected IPO; and an appropriate risk-adjusted discount rate. For the sale scenario, the estimated future and present values for our common stock were calculated using assumptions including: an equal weighting of the guideline public company method and the discounted cash flow method discussed above; the expected dates of the future expected sale and an appropriate risk-adjusted discount rate. For the private company with no exit scenario, we used an equal weighting of the guideline public company method and the discounted cash flow method based on present day assumptions. Finally, the present value calculated for our common stock under each scenario was



probability weighted based on our estimate of the relative occurrence of each scenario. We have increased the probability associated with the occurrence of an IPO from 40% in July 2006 to 45% in September 2006 to 50% in October 2006. We have decreased the probability associated with the occurrence of a sale from 40% in July 2006 to 35% in September 2006 to 30% in October 2006. The probability of continuing operations as a private company remained constant at 20% in each valuation. The estimated fair market value of our common stock at each valuation date is equal to the sum of the probability weighted present values for each scenario.

        We have incorporated the fair values determined in the retrospective valuations into the Black-Scholes option pricing model when calculating the compensation expense to be recognized for the stock options granted in July, September and October of 2006. In determining the fair value of the April 2006 grants using the Black-Scholes option pricing model, we have assumed that the fair market value of the common stock was equal to the exercise price of the stock options.

        We account for internal-use software and website development costs in accordance with the guidance set forth in Statement of Position, or SOP, 98-1,Accounting for the Cost of Computer Software Developed or Obtained for Internal Use, and EITF Issue No. 00-2,Accounting for Website Development Costs. We capitalize costs of materials, consultants and compensation and related expenses of employees who devote time to the development of internal-use software and website applications and infrastructure involving developing software to operate our websites. However, we expense as incurred website development costs for new features and functionalities since it is not probable that they will result in additional functionality until they are both developed and tested with confirmation that they are more effective than the current set of features and functionalities on our websites. Our judgment is required in determining the point at which various projects enter the states at which costs may be capitalized, in assessing the ongoing value of the capitalized costs and in determining the estimated useful lives over which the costs are amortized, which is generally three years. To the extent that we change the manner in which we develop and test new features and functionalities related to our websites, assess the ongoing value of capitalized assets or determine the estimated useful lives over which the costs are amortized, the amount of website development costs we capitalize and amortize in future periods would be impacted. We capitalized internal-use software and website development costs of $404,000, $495,000, $659,000 and $659,000$297,000 for the years ended December 31, 2004, 2005, 2006 and 2006,the three months ended March 31, 2007, respectively.


        We are subject to income taxes in both the United States and foreign jurisdictions, and we use estimates in determining our provision for income taxes. We account for income taxes in accordance with SFAS No. 109,Accounting for Income Taxes, which is the asset and liability method for accounting and reporting for income taxes. Under SFAS No. 109, deferred tax assets and liabilities are recognized based on temporary differences between the financial reporting and income tax bases of assets and liabilities using statutory rates.

        Our deferred tax assets are comprised primarily of net operating loss, or NOL, carryforwards. As of December 31, 2006, we had federal and state NOL carryforwards of approximately $3.4 million and $2.1 million, respectively, which may be used to offset future taxable income. The NOL carryforwards expire at various times through 2024, and are subject to review and possible adjustment by the Internal Revenue Service. The Internal Revenue Code contains provisions that limit the NOL and tax credit carryforwards available to be used in any given year in the event of certain changes in the ownership interests of significant stockholders. The federal NOL carryforwards of $3.4 million available at December 31, 2006 were acquired from Bitpipe and are subject to limitations on their use in future years.


        As of December 31, 2004, a full valuation reserve against the deferred tax asset was deemed appropriate because we did not have sufficient positive evidence to ascertain that it was more likely than not that we would be able to realize our deferred tax assets. In the fourth quarter of 2005, we reversed the valuation allowance because sufficient positive evidence existed to ascertain that it was more likely than not that we would be able to realize our deferred tax assets. This conclusion was based on our operating performance over the past few years and our operating plans for the foreseeable future. In the event that we are unable to generate taxable earnings in the future and determine that it is more likely than not that we can not realize our deferred tax assets, an adjustment to the valuation allowance would be made which may decrease income in the period that such determination is made, and may increase income in subsequent periods.

        In July 2006, FASB issued Financial Accounting Standards Interpretation No. 48,Accounting for Uncertainty in Income Taxes (FIN 48), which clarifies the accounting for uncertainty in income taxes recognized in an enterprise's financial statements in accordance with SFAS No. 109. We adopted the provisions of FIN 48 effective January 1, 2007. We did not recognize any liability for unrecognized tax benefits as a result of adopting FIN 48 on January 1, 2007 and during the three months ended March 31, 2007.

        We calculate net income (loss) per share in accordance with SFAS No. 128,Earnings Per Share, as clarified by EITF Issue No. 03-6,Participating Securities and the Two-Class Method Under FASB Statement No. 128, Earnings Per Share. EITF Issue No. 03-6 clarifies the use of the "two-class" method of calculating earnings per share as originally prescribed in SFAS No. 128. Effective for periods beginning after March 31, 2004, EITF Issue No. 03-6 provides guidance on how to determine whether a security should be considered a "participating security" for purposes of computing earnings per share and how earnings should be allocated to a participating security when using the two-class method for computing basic earnings per share. We have determined that our redeemable convertible preferred stock represents a participating security and therefore we have adopted the provisions of EITF Issue No. 03-6 retroactively for all periods presented.

        Under the two-class method, basic net income (loss) per share is computed by dividing the net income (loss) applicable to common stockholders by the weighted-average number of common shares outstanding for the fiscal period. Diluted net income (loss) per share is computed using the more dilutive of (a) the two-class method or (b) the if-converted method. We allocate net income first to preferred stockholders based on dividend rights under the Company's charter and then to preferred and common stockholders based on ownership interests. Net losses are not allocated to preferred stockholders. Diluted net income (loss) per share is the same as basic net income (loss) per share as losses have been allocated to the common stockholders in all periods presented.

        Despite reporting net income of $8.9 million, and $7.2 million inand $317,000 for the years ended December 31, 2005, 2006 and 2006,the three months ended March 31, 2007, respectively, we reported negative earnings per common share in these periods because the accretion of preferred stock dividends exceeded net income in both 2005 and 2006.income. Upon the closing of this offering, our preferred stock will automatically



convert into shares of our common stock on a one-for-one1-for-4 basis. Our 2006basic earnings per share increases from $(0.11)$(0.46) to $0.06$0.22 and from $(0.28) to $0.01 per basic common share after reflecting the pro forma conversion of our preferred stock into shares of our common stock.stock for the year ended December 31, 2006 and the three months ended March 31, 2007, respectively.



Results of Operations

        The following table sets forth our results of operations for the periods indicated:



 Years Ended December 31,
 Three Months
Ended March 31,

 


 Years Ended December 31,
 
 2004
 2005
 2006
 2006
 2007
 


 2004
 2005
 2006
 
  
  
  
  
  
  
 (unaudited)

 


 (in thousands)

 
 ($ in thousands)

 
Consolidated Statement of Operations Data:Consolidated Statement of Operations Data:             Consolidated Statement of Operations Data:                     
Revenues:Revenues:             Revenues:                     
Online $31,342 67%$43,662 65%$51,176 65%Online $31,342 67%$43,662 65%$51,176 65%$10,375 70%$13,709 75%
Events 9,647 21 14,595 22 19,708 25 Events 9,647 21 14,595 22 19,708 25 2,327 16 2,939 16 
Print 5,738 12 8,489 13 8,128 10 Print 5,738 12 8,489 13 8,128 10 2,209 14 1,697 9 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
Total revenuesTotal revenues 46,727 100 66,746 100 79,012 100 Total revenues 46,727 100 66,746 100 79,012 100 14,911 100 18,345 100 

Cost of revenues:

Cost of revenues:

 

 

 

 

 

 

 

 

 

 

 

 

 

Cost of revenues:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
Online 7,632 16 10,476 16 12,988 16 Online 7,632 16 10,476 16 12,988 16 2,621 18 3,525 19 
Events 5,948 13 6,202 9 6,493 8 Events 5,948 13 6,202 9 6,493 8 1,274 9 1,372 8 
Print 3,073 7 5,322 8 5,339 7 Print 3,073 7 5,322 8 5,339 7 1,407 9 1,129 6 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
Total cost of revenuesTotal cost of revenues 16,653 36 22,000 33 24,820 31 Total cost of revenues 16,653 36 22,000 33 24,820 31 5,302 36 6,026 33 

Gross profit

Gross profit

 

30,074

 

64

 

44,746

 

67

 

54,192

 

69

 

Gross profit

 

30,074

 

64

 

44,746

 

67

 

54,192

 

69

 

9,609

 

64

 

12,319

 

67

 

Operating expenses:

Operating expenses:

 

 

 

 

 

 

 

 

 

 

 

 

 

Operating expenses:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
Selling and marketing 15,138 32 18,174 27 20,305 26 Selling and marketing 15,138 32 18,174 27 20,305 26 4,432 30 6,152 33 
Product development 4,111 9 5,756 9 6,295 8 Product development 4,111 9 5,756 9 6,295 8 1,564 10 1,748 10 
General and administrative 11,756 25 7,617 11 8,756 11 General and administrative 11,756 25 7,617 11 8,756 11 1,791 12 2,610 14 
Depreciation 1,168 2 1,792 3 1,144 1 Depreciation 1,168 2 1,792 3 1,144 1 218 1 330 2 
Amortization of intangible assets 1,304 3 5,172 8 5,029 6 Amortization of intangible assets 1,304 3 5,172 8 5,029 6 1,084 7 759 4 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
Total operating expensesTotal operating expenses 33,477 72 38,511 58 41,529 53 Total operating expenses 33,477 72 38,511 58 41,529 53 9,089 60 11,599 63 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 

Operating income (loss)

Operating income (loss)

 

(3,403

)

(7

)

 

6,235

 

9

 

12,663

 

16

 

Operating income (loss)

 

(3,403

)

(7

)

 

6,235

 

9

 

12,663

 

16

 

520

 

4

 

720

 

4

 

Interest income (expense), net

Interest income (expense), net

 

143

 

*

 

(30

)

*

 

321

 

*

 

Interest income (expense), net

 

143

 

*

 

(30

)

*

 

321

 

*

 

96

 

*

 

(67

)

*

 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 

Income (loss) before income taxes (benefit)

Income (loss) before income taxes (benefit)

 

(3,260

)

(7

)

 

6,205

 

9

 

12,984

 

16

 

Income (loss) before income taxes (benefit)

 

(3,260

)

(7

)

 

6,205

 

9

 

12,984

 

16

 

616

 

4

 

653

 

4

 

Provision for (benefit from) income taxes

Provision for (benefit from) income taxes

 

32

 

*

 

(2,681

)

(4

)

 

5,811

 

7

 

Provision for (benefit from) income taxes

 

32

 

*

 

(2,681

)

(4

)

 

5,811

 

7

 

175

 

1

 

336

 

2

 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 

Net income (loss)

Net income (loss)

 

$

(3,292

)

(7

)%

$

8,886

 

13

%

$

7,173

 

9

%

Net income (loss)

 

$

(3,292

)

(7

)%

$

8,886

 

13

%

$

7,173

 

9

%

$

441

 

3

%

$

317

 

2

%
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 

*
Percentage not meaningful.

Comparison of Three Months Ended March 31, 2006 and 2007

 
 Three Months Ended March 31,
 
 
 2006
 2007
 Increase
(Decrease)

 Percent
Change

 
 
 (unaudited)

 
 
 ($ in thousands)

 
Revenues:            
 Online $10,375 $13,709 $3,334 32%
 Events  2,327  2,939  612 26 
 Print  2,209  1,697  (512)(23)
  
 
 
   
Total revenues $14,911 $18,345 $3,434 23%
  
 
 
   

        Online.    The increase in online revenue was attributable to a $3.8 million increase in revenue from lead generation offerings due primarily to an increase in software package comparison, white paper and webcast sales volumes.

        Events.    The increase in events revenue was attributable to a $600,000 increase in seminar series revenue due to an increase in the number of seminar series events produced in the first three months of 2007 as compared to the first three months of 2006.

        Print.    The decrease in print revenue was attributable to the continued shift of our customers' advertising budgets away from print and towards online offerings.

 
 Three Months Ended March 31,
 
 
 2006
 2007
 Increase
(Decrease)

 Percent
Change

 
 
 (unaudited)

 
 
 ($ in thousands)

 
Cost of revenues:            
 Online $2,621 $3,525 $904 34%
 Events  1,274  1,372  98 8 
 Print  1,407  1,129  (278)(20)
  
 
 
   
Total cost of revenues $5,302 $6,026 $724 14%
  
 
 
   
Gross profit $9,609 $12,319 $2,710 28%
Gross profit percentage  64% 67%     

        Cost of Online Revenue.    The increase in cost of online revenue was attributable to a $378,000 increase in member acquisition expenses primarily related to keyword purchases for 2020software.com, which we acquired in May 2006. The increase also reflects a $220,000 increase in salaries and benefits primarily related to an increase in average headcount of 18 employees in our online editorial and operations organizations, as well as increases in employee compensation. We increased headcount to support the increase in online revenue volume and to provide additional editorial content. The increase also reflects a $135,000 increase in webcast production and hosting costs due to the increased volume of webcasts in the first three months of 2007 as compared to the first three months of 2006.

        Cost of Events Revenue.    The increase in cost of events revenue was primarily attributable to an increase in the number of seminar series events produced in the first three months of 2007 as compared to the first three months of 2006.

        Cost of Print Revenue.    The decrease in cost of print revenue was attributable to reduced production costs for all three magazines in response to our customers' advertising budgets continuing to shift away from print and towards online offerings.

        Gross Profit.    The increase in gross profit reflects a $2.4 million increase in online gross profit and a $514,000 increase in events gross profit. The increase in online gross profit is attributable to an increase in online revenue at a gross profit percentage consistent with the first three months of 2006. The increase in events gross profit is attributable to an increase in seminar series revenue at a higher gross profit percentage on these events when compared to the first three months of 2006. We expect our gross profit to fluctuate from period to period depending on our mix of revenues.



 
 Three Months Ended March 31,
 
 
 2006
 2007
 Increase
(Decrease)

 Percent
Change

 
 
 (unaudited)

 
 
 ($ in thousands)

 
Operating expenses:            
 Selling and marketing $4,432 $6,152 $1,720 39%
 Product development  1,564  1,748  184 12 
 General and administrative  1,791  2,610  819 46 
 Depreciation  218  330  112 51 
 Amortization of intangible assets  1,084  759  (325)(30)
  
 
 
   
Total operating expenses $9,089 $11,599 $2,510 28%
  
 
 
   
Interest income (expense), net $96 $(67)$(163)(170)%
Provision for income taxes $175 $336 $161 92%

        Selling and Marketing.    The increase in selling and marketing expense was primarily attributable to a $875,000 increase in salaries, commissions, bonuses and benefits related to an increase in average headcount of 28 employees in our sales and marketing organizations, as well as increases to employee compensation. The increase in headcount was to support the growth in revenues. The increase also reflects a $536,000 increase in stock-based compensation and a $158,000 increase in travel expense resulting from the increase in sales personnel.

        Product Development.    The increase in product development expense was primarily attributable to a $129,000 increase in consulting expenses related to IT infrastructure improvements to support the growing number of online offerings. The increase also reflects a $72,000 increase in stock-based compensation.

        General and Administrative.    The increase in general and administrative expense was primarily attributable to a $343,000 increase in stock-based compensation and a $314,000 increase in other employee compensation. The increase also reflects a $109,000 increase in professional fees incurred for the first three months of 2007 as compared to the first three months of 2006.

        Depreciation.    The increase in depreciation expense was attributable to certain internal use software assets being placed into service and depreciated during the first three months of 2007.

        Amortization of Intangible Assets.    The decrease in amortization of intangible assets expense was attributable to intangible assets related to acquisitions in prior years becoming fully amortized, offset in part by the amortization of intangible assets related to our acquisition of 2020software.com in May 2006.

        Interest Income (Expense), Net.    The decrease in interest income (expense), net reflected a decrease in average cash balances during the first three months of 2007 as compared to the first three months of 2006.

        Provision for Income Taxes.    We recorded a provision for income taxes based upon a 51% effective tax rate in the first three months of 2007 as compared to a 42% effective rate in the first three months of 2006. Our effective tax rate increased after the adoption of SFAS No. 123(R) due to the impact of stock-based compensation which is a nondeductible expense in our tax provision. The provision for income taxes in the first three months of 2006 is net of an $85,000 deferred tax benefit recorded to revalue our deferred tax assets using a federal tax rate of 35%.



Comparison of Fiscal Years Ended December 31, 2005 and 2006



 Years Ended December 31,
 
 Years Ended December 31,
 


 2005
 2006
 Increase
(Decrease)

 Percent
Change

 
 2005
 2006
 Increase
(Decrease)

 Percent
Change

 


 (in thousands)

 
 ($ in thousands)

 
Revenues:Revenues:         Revenues:         
Online $43,662 $51,176 $7,514 17%Online $43,662 $51,176 $7,514 17%
Events 14,595 19,708 5,113 35 Events 14,595 19,708 5,113 35 
Print 8,489 8,128 (361)(4)Print 8,489 8,128 (361)(4)
 
 
 
     
 
 
   
Total revenuesTotal revenues $66,746 $79,012 $12,266 18%Total revenues $66,746 $79,012 $12,266 18%
 
 
 
     
 
 
   

        Online.    The increase in online revenue was attributable to a $5.2 million increase in revenue from lead generation offerings due primarily to an increase in software package comparison and webcast sales volumes. The increase also reflects a $2.6 million increase in revenue from branding offerings due primarily to an increase in banner sales volume.

        Events.    The increase in events revenue was attributable to a $3.0 million increase in seminar series revenue and a $2.2 million increase in custom event revenue. We introduced both custom event and seminar series offerings in 2005 and, therefore, more events associated with these revenue streams were produced in 2006 as compared to 2005.

        Print.    The decrease in print revenue was attributable to the continued shift of advertising budgets towards online offerings.



 Years Ended December 31,
 
 Years Ended December 31,
 


 2005
 2006
 Increase
 Percent
Change

 
 2005
 2006
 Increase
 Percent
Change

 


 (in thousands)

 
 ($ in thousands)

 
Cost of revenues:Cost of revenues:         Cost of revenues:         
Online $10,476 $12,988 $2,512 24%Online $10,476 $12,988 $2,512 24%
Events 6,202 6,493 291 5 Events 6,202 6,493 291 5 
Print 5,322 5,339 17  Print 5,322 5,339 17  
 
 
 
     
 
 
   
Total cost of revenuesTotal cost of revenues $22,000 $24,820 $2,820 13%Total cost of revenues $22,000 $24,820 $2,820 13%
 
 
 
     
 
 
   

Gross profit

Gross profit

 

$

44,746

 

$

54,192

 

$

9,446

 

21

%

Gross profit

 

$

44,746

 

$

54,192

 

$

9,446

 

21

%
Gross profit percentageGross profit percentage 67% 69%     Gross profit percentage 67% 69%     

        Cost of Online Revenue.    The increase in cost of online revenue was attributable to a $1.2 million increase in member acquisition expenses primarily related to keyword purchases for 2020software.com, which we acquired in May 2006. The increase also reflects a $857,000 increase in salaries and benefits primarily related to an increase in average headcount of 19 employees in our online editorial and operations organizations, as well as increases in employee compensation. We increased headcount to support the increase in online revenue volume and to provide additional editorial content.

        Cost of Events Revenue.    The increase in cost of events revenue was primarily attributable to a $801,000 increase in salaries and benefits primarily related to an increase in average headcount of 20 employees in our event organizations, as well as increases in employee compensation. We increased



headcount to support the increase in seminar series and custom event volume. The increase was offset in part by a decrease in hotel related costs associated with the operation of multi-day conferences.

        Cost of Print Revenue.    The increase in cost of print revenue was attributable to three additional months of publishingCIO Decisionsmagazine during 2006 compared to 2005, offset primarily by a decrease in non-compensation related expenses incurred publishing our other two magazines.

       ��Gross Profit.    The increase in gross profit reflects a $5.0 million increase in online gross profit and a $4.8 million increase in events gross profit. The increase in online gross profit is attributable to an increase in online revenue at a consistent gross profit percentage. The increase in events gross profit is attributable to an increase in custom event and seminar series revenue at a higher gross profit percentage on these events when compared to 2005. We expect our gross profit to fluctuate from period to period depending on our mix of revenues.



 Years Ended December 31,
 
 Years Ended December 31,
 


 2005
 2006
 Increase
(Decrease)

 Percent
Change

 
 2005
 2006
 Increase
(Decrease)

 Percent
Change

 


 (in thousands)

 
 ($ in thousands)

 
Operating expenses:Operating expenses:         Operating expenses:         
Selling and marketing $18,174 $20,305 $2,131 12%Selling and marketing $18,174 $20,305 $2,131 12%
Product development 5,756 6,295 539 9 Product development 5,756 6,295 539 9 
General and administrative 7,617 8,756 1,139 15 General and administrative 7,617 8,756 1,139 15 
Depreciation 1,792 1,144 (648)(36)Depreciation 1,792 1,144 (648)(36)
Amortization of intangible assets 5,172 5,029 (143)(3)Amortization of intangible assets 5,172 5,029 (143)(3)
 
 
 
     
 
 
   
Total operating expensesTotal operating expenses $38,511 $41,529 $3,018 8%Total operating expenses $38,511 $41,529 $3,018 8%
 
 
 
     
 
 
   

Interest income (expense), net

Interest income (expense), net

 

$

(30

)

$

321

 

$

351

 

*

 

Interest income (expense), net

 

$

(30

)

$

321

 

$

351

 

*

 
Provision for (benefit from) income taxesProvision for (benefit from) income taxes $(2,681)$5,811 $8,492 * Provision for (benefit from) income taxes $(2,681)$5,811 $8,492 * 

*
Percent change not meaningful.

        Selling and Marketing.    The increase in selling and marketing expense was primarily attributable to a $884,000 increase in salaries, commissions, and benefits related to an increase in average headcount of 22 employees in our sales and marketing organizations, as well as increases to employee compensation. The increase in headcount was to support the growth in revenues. The increase also reflects a $606,000 increase in stock-based compensation and a $498,000 increase in travel expense resulting from the growth in sales personnel.

        Product Development.    The increase in product development expense was primarily attributable to a $369,000 increase in salaries and benefits primarily related to an increase in average headcount of six employees in our product development organizations, as well as increases in employee compensation. We increased our headcount to support the growing number of online offerings and to maintain and upgrade our IT infrastructure.

        General and Administrative.    The increase in general and administrative expense was primarily attributable to a $553,000 increase in employee compensation and a $491,000 increase in bad debt expense. The increase in bad debt expense was attributable to bad debt expense of $367,000 in 2006 compared to ($124,000) in 2005 due to a reduction in the allowance for doubtful accounts recorded in 2005.


        Depreciation.    The decrease in depreciation expense was attributable to a change effective January 1, 2006, in the estimated useful life for computer equipment and software from two years to three years to more closely approximate the service lives of the assets placed in service to date.

        Amortization of Intangible Assets.    The decrease in amortization of intangible assets expense was attributable to intangible assets related to acquisitions in prior years becoming fully amortized, offset in part by the amortization of intangible assets related to our acquisition of 2020software.com in May 2006.

        Interest Income (Expense), Net.    The increase in interest income (expense), net reflected an increase in interest income attributable to higher interest rates in 2006.

        Provision for Income Taxes.    We recorded a provision for income taxes in 2006 based upon a 45% effective tax rate. Our effective tax rate increased after the adoption of SFAS No. 123(R) because stock-based compensation is a nondeductible expense in our tax provision. The provision for income taxes is net of an $85,000 deferred tax benefit recorded to revalue our deferred tax assets using a federal tax rate of 35%. The $2.7 million benefit from income taxes in 2005 was primarily attributable to the release of the valuation allowance against our deferred tax assets. In the fourth quarter of 2005, we determined that it was more likely than not that we would generate sufficient future taxable income from operations to realize tax benefits arising from the use of our existing net operating loss carryforwards.

Comparison of Fiscal Years Ended December 31, 2004 and 2005



 Years Ended December 31,
 
 Years Ended December 31,
 


 2004
 2005
 Increase
 Percent
Change

 
 2004
 2005
 Increase
 Percent
Change

 


 (in thousands)

 
 ($ in thousands)

 
Revenues:Revenues:         Revenues:         
Online $31,342 $43,662 $12,320 39%Online $31,342 $43,662 $12,320 39%
Events 9,647 14,595 4,948 51 Events 9,647 14,595 4,948 51 
Print 5,738 8,489 2,751 48 Print 5,738 8,489 2,751 48 
 
 
 
     
 
 
   
Total revenuesTotal revenues $46,727 $66,746 $20,019 43%Total revenues $46,727 $66,746 $20,019 43%
 
 
 
     
 
 
   

        Online.    The increase in online revenue was attributable to a $12.7 million increase in revenue from lead generation offerings due primarily to an increase in white paper sales volume. The increase in white paper volume was attributable to the acquisition of Bitpipe in December 2004 and the related introduction of new white paper offerings shortly after the acquisition.

        Events.    The increase in events revenue was attributable to the introduction of custom event and seminar series offerings in the second half of 2005. The increase also reflects a $1.0 million increase in multi-day conference revenue due to an increase in the average revenue per conference.

        Print.    The increase in print revenue was attributable to a $1.4 million revenue increase due to the launch ofCIO Decisions magazine in April 2005. Our other magazines increased $1.3 million in aggregate due to an increase in integrated advertising campaigns involving all three types of media (online, events and print). The increase also reflects increased sales of print advertising sold in conjunction with our storage and security events.





 Years Ended December 31,
 
 Years Ended December 31,
 


 2004
 2005
 Increase
 Percent
Change

 
 2004
 2005
 Increase
 Percent
Change

 


 (in thousands)

 
 ($ in thousands)

 
Cost of revenues:Cost of revenues:         Cost of revenues:         
Online $7,632 $10,476 $2,844 37%Online $7,632 $10,476 $2,844 37%
Events 5,948 6,202 254 4 Events 5,948 6,202 254 4 
Print 3,073 5,322 2,249 73 Print 3,073 5,322 2,249 73 
 
 
 
     
 
 
   
Total cost of revenuesTotal cost of revenues $16,653 $22,000 $5,347 32%Total cost of revenues $16,653 $22,000 $5,347 32%
 
 
 
     
 
 
   

Gross profit

Gross profit

 

$

30,074

 

$

44,746

 

$

14,672

 

49

%

Gross profit

 

$

30,074

 

$

44,746

 

$

14,672

 

49

%
Gross profit percentageGross profit percentage 64% 67%     Gross profit percentage 64% 67%     

        Cost of Online Revenue.    The increase in cost of online revenue was attributable to a $1.5 million increase in salaries and benefits primarily related to an increase in average headcount of 21 employees in our online editorial and operations organizations as well as increases to employee compensation. We increased headcount to support the increase in online revenue volume and provide additional editorial content. The increase also reflects a $425,000 increase in keyword purchases from leading internet search engines, a $362,000 increase in vendor expenses associated with the delivery of webcast, podcast and list rental offerings, and a $195,000 increase in freelance writer expenses.

        Cost of Events Revenue.    The increase in cost of events revenue was attributable to the introduction of custom event and seminar series offerings in the second half of 2005. The increase was partially offset by a decrease in the number of multi-day conferences held in 2005 compared to 2004, and stock-based compensation of $236,000 in 2004 related to our repurchase of certain employee stock options in May 2004.

        Cost of Print Revenue.    The increase in cost of print revenue reflects expenses associated with the launch ofCIO Decisionsmagazine in April 2005.

        Gross Profit.    The increase in gross profit reflects a $9.5 million increase in online gross profit and a $4.7 million increase in events gross profit. The increase in online gross profit is attributable to an increase in online revenue at a consistent gross profit percentage. The increase in events gross profit is attributable to an increase in events revenue at a higher gross profit percentage due to the introduction of custom event and seminar series offerings in 2005. We expect our gross profit to fluctuate from period to period depending on our mix of revenues.





 Years Ended December 31,
 
 Years Ended December 31,
 


 2004
 2005
 Increase
(Decrease)

 Percent
Change

 
 2004
 2005
 Increase
(Decrease)

 Percent
Change

 


 (in thousands)

 
 ($ in thousands)

 
Operating expenses:Operating expenses:         Operating expenses:         
Selling and marketing $15,138 $18,174 $3,036 20%Selling and marketing $15,138 $18,174 $3,036 20%
Product development 4,111 5,756 1,645 40 Product development 4,111 5,756 1,645 40 
General and administrative 11,756 7,617 (4,139)(35)General and administrative 11,756 7,617 (4,139)(35)
Depreciation 1,168 1,792 624 53 Depreciation 1,168 1,792 624 53 
Amortization of intangible assets 1,304 5,172 3,868 297 Amortization of intangible assets 1,304 5,172 3,868 297 
 
 
 
     
 
 
   
Total operating expensesTotal operating expenses $33,477 $38,511 $5,034 15%Total operating expenses $33,477 $38,511 $5,034 15%
 
 
 
     
 
 
   

Interest income (expense), net

Interest income (expense), net

 

$

143

 

$

(30

)

$

(173

)

(121

)%

Interest income (expense), net

 

$

143

 

$

(30

)

$

(173

)

(121

)%
Provision for (benefit from) income taxesProvision for (benefit from) income taxes $32 $(2,681)$(2,713)* Provision for (benefit from) income taxes $32 $(2,681)$(2,713)* 

*
Percent change not meaningful.

        Selling and Marketing.    The increase in selling and marketing expense was attributable to a $3.9 million increase in salaries, commissions, and benefits primarily related to an increase in average headcount of 31 employees in our sales and marketing organizations as well as increases to employee compensation. The increase in headcount was to support the growth in revenues. The increase was partially offset by stock-based compensation of $1.0 million in 2004 related to our purchase of certain employee stock options in May 2004.

        Product Development.    The increase in product development expense was attributable to a $1.7 million increase in salaries and benefits primarily related to an increase in average headcount of 19 employees in our product development organizations as well as increases to compensation paid to existing employees. We increased our headcount to support the growing number of online offerings and integrate Bitpipe's IT infrastructure.

        General and Administrative.    The decrease in general and administrative expense was attributable to a decrease of $4.9 million in stock-based compensation related to our purchase of certain employee stock options in May 2004 and a decrease of $686,000 related to employee compensation, offset in part by increases of $582,000 related to facilities costs and approximately $800,000 related to various expenses associated with the growth of the business.

        Depreciation.    The increase in depreciation expense was attributable to purchases of property and equipment of $2.1 million in 2005 and $1.7 million in 2004, offset in part by purchases in prior years becoming fully depreciated.

        Amortization of Intangible Assets.    The increase in amortization of intangible assets expense was primarily due to the amortization of intangible assets primarily related to our acquisition of Bitpipe in December 2004.

        Interest Income (Expense), Net.    The decrease in interest income (expense), net reflects an increase in interest expense attributable to higher interest rates and outstanding balances in 2005 under our bank term loan. The decrease was partially offset by an increase in interest income attributable to higher interest rates and average cash balances during 2005.

        Provision for (Benefit from) Income Taxes.    The decrease in the provision for (benefit from) income taxes was primarily attributable to the release of the valuation allowance against our deferred tax assets. In the fourth quarter of 2005, we determined that it was more likely than not that we would generate sufficient taxable income from operations to be able to realize tax benefits arising from use of our net operating loss carry forwards to reduce the income tax owed on this taxable income.


Selected Quarterly Results of Operations

        The following table presents our unaudited quarterly consolidated results of operations and our unaudited quarterly consolidated results of operations as a percentage of revenue for the eightnine quarters ended DecemberMarch 31, 2006.2007. The unaudited quarterly consolidated information has been prepared on the same basis as our audited consolidated financial statements. You should read the following table presenting our quarterly consolidated results of operations in conjunction with our audited consolidated financial statements and the related notes included elsewhere in this prospectus. The operating results for any quarter are not necessarily indicative of the operating results for any future period.



 Three Months Ended

 Three Months Ended
 


 Mar. 31,
2005

 June 30,
2005

 Sept. 30,
2005

 Dec. 31,
2005

 Mar. 31,
2006

 June 30,
2006

 Sept. 30,
2006

 Dec. 31,
2006


 March 31,
2005

 June 30,
2005

 Sept. 30,
2005

 Dec. 31,
2005

 Mar. 31,
2006

 June 30,
2006

 Sept. 30,
2006

 Dec. 31,
2006

 Mar. 31,
2007

 


 (unaudited)
(in thousands)


 (unaudited)
(in thousands)

 
Revenues:Revenues:                        Revenues:                            
Online $10,617 $12,131 $9,798 $11,116 $10,375 $12,812 $12,565 $15,424Online $10,617 $12,131 $9,798 $11,116 $10,375 $12,812 $12,565 $15,424 $13,709 
Events  926  4,641  4,268  4,760  2,327  5,742  5,893  5,746Events  926  4,641  4,268  4,760  2,327  5,742  5,893  5,746  2,939 
Print  1,617  2,231  2,239  2,402  2,209  2,163  1,809  1,947Print  1,617  2,231  2,239  2,402  2,209  2,163  1,809  1,947  1,697 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Total revenuesTotal revenues  13,160  19,003  16,305  18,278  14,911  20,717  20,267  23,117Total revenues  13,160  19,003  16,305  18,278  14,911  20,717  20,267  23,117  18,345 

Cost of revenues:

Cost of revenues:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Cost of revenues:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
Online  2,322  2,672  2,732  2,750  2,621  2,992  3,644  3,731Online  2,322  2,672  2,732  2,750  2,621  2,992  3,644  3,731  3,525 
Events  764  1,450  1,935  2,053  1,274  1,735  1,632  1,852Events  764  1,450  1,935  2,053  1,274  1,735  1,632  1,852  1,372 
Print  1,014  1,481  1,408  1,419  1,407  1,423  1,385  1,124Print  1,014  1,481  1,408  1,419  1,407  1,423  1,385  1,124  1,129 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Total cost of revenuesTotal cost of revenues  4,100  5,603  6,075  6,222  5,302  6,150  6,661  6,707Total cost of revenues  4,100  5,603  6,075  6,222  5,302  6,150  6,661  6,707  6,026 

Gross profit

Gross profit

 

 

9,060

 

 

13,400

 

 

10,230

 

 

12,056

 

 

9,609

 

 

14,567

 

 

13,606

 

 

16,410

Gross profit

 

 

9,060

 

 

13,400

 

 

10,230

 

 

12,056

 

 

9,609

 

 

14,567

 

 

13,606

 

 

16,410

 

 

12,319

 

Operating expenses:

Operating expenses:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Operating expenses:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
Selling and marketing  4,084  4,779  4,310  5,001  4,432  5,191  4,932  5,750Selling and marketing  4,084  4,779  4,310  5,001  4,432  5,191  4,932  5,750  6,152 
Product development  1,437  1,364  1,469  1,486  1,564  1,559  1,617  1,555Product development  1,437  1,364  1,469  1,486  1,564  1,559  1,617  1,555  1,748 
General and administrative  2,070  2,085  1,123  2,339  1,791  2,084  2,126  2,755General and administrative  2,070  2,085  1,123  2,339  1,791  2,084  2,126  2,755  2,610 
Depreciation  401  414  482  495  218  238  241  447Depreciation  401  414  482  495  218  238  241  447  330 
Amortization of intangible assets  1,407  1,313  1,205  1,247  1,084  1,424  1,378  1,143Amortization of intangible assets  1,407  1,313  1,205  1,247  1,084  1,424  1,378  1,143  759 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Total operating expensesTotal operating expenses  9,399  9,955  8,589  10,568  9,089  10,496  10,294  11,650Total operating expenses  9,399  9,955  8,589  10,568  9,089  10,496  10,294  11,650  11,599 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Operating income (loss)

Operating income (loss)

 

 

(339

)

 

3,445

 

 

1,641

 

 

1,488

 

 

520

 

 

4,071

 

 

3,312

 

 

4,760

Operating income (loss)

 

 

(339

)

 

3,445

 

 

1,641

 

 

1,488

 

 

520

 

 

4,071

 

 

3,312

 

 

4,760

 

 

720

 

Interest income (expense), net

Interest income (expense), net

 

 

(60

)

 

(43

)

 

12

 

 

61

 

 

95

 

 

42

 

 

(16

)

 

200

Interest income (expense), net

 

 

(60

)

 

(43

)

 

12

 

 

61

 

 

95

 

 

42

 

 

(16

)

 

200

 

 

(67

)
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Income (loss) before income taxes (benefit)

Income (loss) before income taxes (benefit)

 

 

(399

)

 

3,402

 

 

1,653

 

 

1,549

 

 

615

 

 

4,113

 

 

3,296

 

 

4,960

Income (loss) before income taxes (benefit)

 

 

(399

)

 

3,402

 

 

1,653

 

 

1,549

 

 

615

 

 

4,113

 

 

3,296

 

 

4,960

 

 

653

 

Provision for (benefit from) income taxes

Provision for (benefit from) income taxes

 

 


 

 


 

 


 

 

(2,681

)

 

175

 

 

1,739

 

 

1,709

 

 

2,188

Provision for (benefit from) income taxes

 

 


 

 


 

 


 

 

(2,681

)

 

175

 

 

1,739

 

 

1,709

 

 

2,188

 

 

336

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Net income (loss)

Net income (loss)

 

$

(399

)

$

3,402

 

$

1,653

 

$

4,230

 

$

440

 

$

2,374

 

$

1,587

 

$

2,772

Net income (loss)

 

$

(399

)

$

3,402

 

$

1,653

 

$

4,230

 

$

440

 

$

2,374

 

$

1,587

 

$

2,772

 

$

317

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

        The timing of our revenues is affected by seasonal factors. Our revenues are seasonal primarily as a result of the annual budget approval process of many of our customers and the historical decrease in advertising activity in July and August. Revenues are usually the lowest in the first quarter of each calendar year, increase during the second quarter, decrease during the third quarter, and increase again during the fourth quarter. Events revenue may vary depending on which quarters we produce the event, which may vary when compared to previous periods. The timing of revenues in relation to our expenses, much of


which does not vary directly with revenue, has an impact on the cost of online revenue, selling and


marketing, product development, and general and administrative expenses as a percentage of revenue in each calendar quarter during the year.

        The majority of our expenses are personnel-related and include salaries, stock-based compensation, benefits and incentive-based compensation plan expenses. As a result, we have not experienced significant seasonal fluctuations in the timing of our expenses period to period. We accrue expenses related to incentive-based compensation plans based on our estimate of whether or not it is probable that an expense will be incurred under the plans. In the third quarter of 2005, we determined that payment under certain annual incentive-based compensation plans was not probable, and therefore general and administrative compensation expenses previously recorded in the first and second quarters of 2005 were reversed. Based on the achievement of plan targets in the fourth quarter of 2005, we recorded general and administrative compensation expenses related to the incentive-based compensation plans in the fourth quarter of 2005.

Liquidity and Capital Resources

        Since 2003, we have funded our operations principally with cash flows generated by operations. In addition, we have partially funded acquisitions with $42.2 million of net proceeds from issuances of preferred stock and the net borrowings of $9.0$8.25 million under bank term loans. We believe our existing cash and cash equivalents, our cash flow from operating activities, available bank borrowings and the net proceeds of this offering will be sufficient to meet our anticipated cash needs for at least the next twelve months. Our future working capital requirements will depend on many factors, including the operations of our existing business, our potential strategic expansion internationally, future acquisitions we might undertake, and the expansion into complementary businesses. To the extent that our cash and cash equivalents, cash flow from operating activities, and net proceeds of this offering are insufficient to fund our future activities, we may need to raise additional funds through bank credit arrangements or public or private equity or debt financings. We also may need to raise additional funds in the event we determine in the future to effect one or more acquisitions of businesses. In the event additional funding is required, we may not be able to obtain bank credit arrangements or effect an equity or debt financing on terms acceptable to us or at all.


 As of and for the Years Ended December 31,
 As of and for the Three Months Ended March 31,
 

 2004
 2005
 2006
 2007
 

 As of and for the Years Ended December 31,
   
  
  
 (unaudited)

 

 2004
 2005
 2006
  ($ in thousands)

 
Cash, cash equivalents and short-term investments $40,214 $46,879 $30,830  $40,214 $46,879 $30,830 $30,504 
Accounts receivable, net 9,620 8,817 12,096  9,620 8,817 12,096 10,973 
Cash provided by operating activities 6,872 11,335 12,339  6,872 11,335 12,339 2,213 
Cash used in investing activities(1) (38,481) (1,908) (16,280) (38,481) (1,908) (16,280) (1,910)
Cash provided by (used in) financing activities 63,835 (2,762) (12,108) 63,835 (2,762) (12,108) (629)

(1)
Cash used in investing activities shown net of short-term investment activity.

        Our cash, cash equivalents and short-term investments at DecemberMarch 31, 20062007 were held for working capital purposes and were invested primarily in money market accounts and commercial paper corporate debt securities. We do not enter into investments for trading or speculative purposes.


        Our accounts receivable balance fluctuates from period to period, which affects our cash flow from operating activities. The fluctuations vary depending on the timing of our service delivery and billing activity, cash collections, and changes to our allowance for doubtful accounts. We use days' sales


outstanding, or DSO, calculated on a monthly basis, as a measurement of the quality and status of our receivables. We define DSO as accounts receivable divided by total revenue for the applicable period, multiplied by the number of days in the applicable period. DSO was 51 days at December 31, 2004 (excluding the effects of purchased accounts receivable from Bitpipe), 46 days at December 31, 2005, and 51 days at December 31, 2006.2006 and 60 days at March 31, 2007.

        Cash provided by operating activities primarily consists of net income (loss) adjusted for certain non-cash items including depreciation and amortization, the provision for bad debt, stock-based compensation, deferred income taxes, and the effect of changes in working capital and other activities. Cash provided by operating activities in the three months ended March 31, 2007 was $2.2 million and consisted of $317,000 of net income, $1.1 million of depreciation and amortization and $1.1 million of stock-based compensation, partly offset by $773,000 used in working capital and other activities. Cash used in working capital and other activities includes estimated state and federal income tax payments of $2.3 million, offset in part by a $1.1 million decrease in accounts receivable.

        Cash provided by operating activities in 2006 was $12.3 million and consisted of $7.2 million of net income, $6.2 million of depreciation and amortization, and $1.3 million of stock-based compensation, partly offset by $2.9 million used in working capital and other activities. Cash used in working capital and other activities includes a $3.2 million increase in accounts receivable which is attributable to an increase in our online revenue.

        Cash provided by operating activities in 2005 was $11.3 million and consisted of $8.9 million of net income and $7.0 million of depreciation and amortization, offset in part by a $3.0 million non-cash deferred tax benefit and $1.5 million used in working capital and other activities. Working capital and other activities consisted of a $1.6 million decrease in deferred revenue and a $756,000 decrease in accounts payable and accrued expenses, offset by a $1.2 million decrease in accounts receivable. The decrease in deferred revenues is primarily attributable to a $1.5 million purchase accounting adjustment to the fair value of deferred revenue acquired from Bitpipe. The decrease in accounts receivable is attributable to increases in cash collections as well as accounts receivable existing as of December 31, 2004 associated with the acquisition of Bitpipe in December 2004, which no longer existed as of December 31, 2005.

        Cash provided by operating activities in 2004 was $6.9 million and consisted of $3.3 million of net loss, offset by $2.5 million of depreciation and amortization, $6.3 million of stock-based compensation, and $1.3 million provided by working capital and other activities. Of the $6.3 million stock-based compensation, $6.0 million is associated with our repurchase of certain employee stock options in May 2004. Cash provided by working capital and other activities includes a $2.1 million increase in accounts payable and accrued expenses and a $1.6 million increase in deferred revenue, offset in part by a $3.3 million increase in accounts receivable reflecting an overall increase in revenues associated with the growth of our operations.

        Cash used in investing activities primarily consists of purchases of property and equipment and acquisitions of businesses. Cash used in investing activities in the three months ended March 31, 2007 was $1.9 million and consisted of $1.0 million for the acquisition of Ajaxian in February 2007 and $900,000 for the purchase of property and equipment. Cash used in investing activities in 2006 was $16.3 million and


consisted of $15.0 million for the acquisition of 2020software.com in May 2006 and $1.3 million for the purchase of property and equipment. Cash used in investing activities in 2005, net of short-term investment activity, was $1.9 million due primarily to $2.1 million for the purchase of property and equipment. Cash used in investing activities in 2004, net of short-term investment activity, was $38.5 million and consisted of $35.6 million for the acquisition of Bitpipe, $1.1 million for the acquisition of The Middleware Company, and $1.8 million for the purchase of property and equipment.

        We raised $31.3 million and $1.0 million of net proceeds through sales of our series A preferred stock in 2001 and 2003, respectively. We raised an additional $69.9 million of net proceeds through sales of our series B preferred stock in May 2004 and June 2004. In June 2004, in connection with the series B


preferred stock offering, we paid $43.7 million to repurchase a portion of the series A preferred stock, common stock, and certain outstanding employee options. We recorded a $6.0 million stock-based compensation charge associated with the repurchase of the employee options. We raised an additional $15.0 million of net proceeds through sales of our series C preferred stock in December 2004. All of the shares of our preferred stock will convert into common stock upon completion of this offering. In addition, we received proceeds from the exercise of common stock options and warrants in the amounts of $328,000 in 2004, $238,000 in 2005, $892,000 in 2006 and $893,000$121,000 in 2006.the three months ended March 31, 2007.

        We previously maintained a term loan with a commercial bank under which we made borrowings net of principal repayments of $22.3 million in 2004 and $3.0 million in 2005. On August 30, 2006, we entered into a credit agreement with Citizens Bank of Massachusetts, which included a $10.0 million term loan and a $20.0 million revolving credit facility. Initial borrowings under the credit agreements were used to pay off the prior principal balance of $22.0 million and provide working capital. As of DecemberMarch 31, 2006,2007, outstanding borrowings under the credit agreements were $9.0$8.25 million. In April 2007, we borrowed $12.0 million under our revolving credit facility to partially fund the acquisition of TechnologyGuide.com, Inc.

        As of DecemberMarch 31, 2006,2007, unused availability under our revolving credit facility totaled $20.0 million. Our revolving credit facility matures on August 30, 2011. Unless earlier payment is required by an event of default, all principal and any unpaid interest will be due and payable on August 30, 2011. At our option, the revolving credit facility bears interest at either the lender's prime rate less 1.00% or the London Interbank Offered Rate, or LIBOR, plus 1.50%. We are also required to pay an unused line fee on the daily unused amount of our revolving credit facility at a per annum rate of 0.375%.

        Our term loan requires the payment of 39 consecutive monthly installments of $250,000 each, plus interest, the first such installment was due on September 30, 2006, with a final payment of the entire unpaid principal balance due on December 30, 2009. In September 2006, we entered into an interest rate swap agreement to mitigate interest rate fluctuation, and fix the interest rate on the term loan at 6.98%.

        Borrowings under our credit agreements are collateralized by an interest in and lien on all of our assets and certain other guarantees and pledges. Our credit agreements contain certain affirmative and negative covenants, which require, among other things, that we meet certain financial ratio covenants and limit certain capital expenditures. We were in compliance with all covenants under the credit agreements as of DecemberMarch 31, 2006.2007.

        We have made capital expenditures primarily for computer equipment and related software needed to host our websites, internal-use software development costs, as well as for leasehold improvements and other general purposes to support our growth. Our capital expenditures totaled $1.8 million in 2004, $2.1 million in 2005, and $1.3 million in 2006.2006 and $897,000 for the three months ended March 31, 2007. We


expect to spend approximately $2.5$2.1 million in capital expenditures in the remaining nine months of 2007 primarily for website development costs, computer equipment and related software, and internal-use software development costs. We are not currently party to any purchase contracts related to future capital expenditures.

        As of DecemberMarch 31, 2006,2007, our principal commitments consist of obligations under leases for office space and principal and interest payments due under our bank term loan. The offices are leased under


noncancelable operating lease agreements that expire through March 31, 2010. The following table sets forth our commitments to settle contractual obligations in cash as of DecemberMarch 31, 2006:2007:


 Payments Due by Period

 Payments Due by Period
 Total
 Less
than 1
Year

 1-3
Years

 3-5
Years

 More than
5 Years


 Total
 Less
than 1
Year

 1-3
Years

 3-5
Years

 More than
5 Years

 (unaudited)


 (in thousands)

 (in thousands)

Bank term loan payable $9,000 $3,000 $6,000 $ $ $8,250 $3,000 $5,250 $ $
Operating leases(1)  5,824  1,967  3,857      5,588  2,073  3,515    
 
 
 
 
 
 
 
 
 
 
Total $14,824 $4,967 $9,857 $ $ $13,838 $5,073 $8,765 $ $
 
 
 
 
 
 
 
 
 
 

(1)
Operating lease obligations are net of minimum sublease payments of $175,000$141,000 due under various sublease agreements that expire through July 31, 2008.

        In September 2006, we entered into an interest rate swap agreement to mitigate interest rate fluctuation, and fix the interest on our variable rate bank term loan fixed rate obligation. Our interest rate swap fixed the effective interest rate on the term loan at 6.98%. The fair value of the interest rate swap was $56,000$62,000 at DecemberMarch 31, 20062007 and is recorded in other liabilities. We do not have any other off-balance sheet arrangements.

Quantitative and Qualitative Disclosures About Market Risk

        Market risk represents the risk of loss that may impact our financial position due to adverse changes in financial market prices and rates. Our market risk exposure is primarily a result of fluctuations in foreign exchange rates and interest rates. We do not hold or issue financial instruments for trading purposes.

        Our subsidiary, TechTarget Limited, was established in July 2006 and is located in London, England. As of DecemberMarch 31, 2006,2007, all of our international customer agreements have been denominated in U.S. dollars, and aggregate foreign currency payments made by us through this subsidiary have been less than $100,000 during the periodthree months ended DecemberMarch 31, 2006.2007. We currently believe our exposure to foreign currency exchange rate fluctuations is financially immaterial and therefore have not entered into foreign currency hedging transactions. We continue to review this issue and may consider hedging certain foreign exchange risks through the use of currency futures or options in the future.


        At DecemberMarch 31, 2006,2007, we had cash and cash equivalents totaling $30.8$30.5 million. These amounts were invested primarily in money market accounts and commercial paper corporate debt securities. The cash and cash equivalents were held for working capital purposes. We do not enter into investments for trading or speculative purposes. Due to the short-term nature of these investments, we believe that we do not have any material exposure to changes in the fair value of our investment portfolio as a result of changes in interest rates. Declines in interest rates, however, would reduce future investment income.

        Our exposure to market risk also relates to the amount of interest expense we must pay under our revolving credit facility. The advances under this credit facility bear a variable rate of interest determined as a function of the lender's prime rate or LIBOR. At DecemberMarch 31, 2006,2007, there were no amounts outstanding under our revolving credit facility.



        In July 2006, the FASB issued Financial Accounting Standards Interpretation No. 48,Accounting for Uncertainty in Income Taxes, or FIN 48. FIN 48 clarifies the accounting for uncertainty in income taxes recognized in an enterprises' financial statements in accordance with SFAS No. 109. FIN 48 prescribes a recognition and measurement method of a tax position taken or expected to be taken in a tax return. FIN 48 also provides guidance on derecognition, classification, interest and penalties, accounting in interim periods, disclosures and transitions. FIN 48 is effective for fiscal years beginning after December 15, 2006. We are currently analyzing the effects of FIN 48 on our consolidated financial position and our results of operations.

        In September 2006, the FASB issued SFAS No. 157,Fair Value Measurements, or SFAS No. 157. SFAS No. 157 defines fair value, establishes a framework for measuring fair value in generally accepted accounting principles, and expands disclosures about fair value measurements. SFAS No. 157 applies under other accounting pronouncements that require or permit fair value measurements, our board having previously concluded in those accounting pronouncements that fair value is the relevant measurement attribute. Accordingly, SFAS No. 157 does not require any new fair value measurements. SFAS No. 157 is effective for financial statements issued for fiscal years beginning after November 15, 2007, and interim periods within those fiscal years. We do not expect the adoption of SFAS No. 157 in 2008 to have a material impact on our results of operations or financial position.



BUSINESS

Overview

        We are a leading provider of specialized online content that brings together buyers and sellers of corporate IT products. We sell customized marketing programs that enable IT vendors to reach corporate IT decision makers who are actively researching specific IT purchases. We operate a network of 3536 websites, each of which focuses on a specific IT sector, such as storage, security or networking. IT professionals rely on our websites for key decision support information tailored to their specific areas of responsibility. We complement our online offerings, which consist primarily of white papers, webcasts and podcasts, software package comparisons, dedicated e-mails and e-newsletters, and banner advertisements, with targeted in-person events and three specialized IT magazines that enable advertisers to engage buyers throughout their decision-making process for IT purchases. We work with our advertiser customers to develop customized marketing programs, often providing them with multiple offerings in order to more effectively target their desired audience.

        As IT professionals have become increasingly specialized, they have come to rely on our sector-specific websites for purchasing decision support. Our content enables IT professionals to navigate the complex and rapidly changing IT landscape where purchasing decisions can have significant financial and operational consequences. We employ over 100 full-time editors who create more than 20,000 pieces of original content per year tailored for specific audiences. We complement this content with targeted information from our network of more than 225 outside industry experts, member-generated content and extensive vendor-supplied information. We have a large and growing base of registered members, which totaled over 4.5approximately 4.9 million as of DecemberMarch 31, 2006.2007.

        The targeted nature of our user base enables IT vendors to reach a specialized audience efficiently because our content is highly segmented and aligned with the IT vendors' specific products. Since our founding in 1999, we have developed a broad customer base that now comprises more than 1,000 active advertisers, including Cisco, Dell, EMC, Hewlett Packard, IBM, Intel, Microsoft, Oracle, Research In Motion, SAP and Symantec. We delivered more than 3,400 advertising campaigns in 2006, and our average quarterly advertising renewal rate for our 100 largest customers was 92% in 2006. We also supplied more than 1.1 million sales leads to IT vendors in 2006.

        We generated revenues of $79 million in 2006, up from $67 million in 2005. Over the same period, we grew our operating income from $6 million to $13 million and our Adjusted EBITDA from $13 million to $20 million.

Industry Background

        There is an ongoing shift from traditional print and broad-based advertising to targeted online advertising. We believe there are three major trends driving this shift:

        Advertisers' desire to reach customers efficiently has led to the development and proliferation of market-specific content channels throughout all forms of media. Targeted content channels increase advertising efficiency by enabling advertisers to market specifically to the audience they are trying to reach. Content providers are finding new ways, such as specialized cable television channels, magazines and events, to offer increasingly targeted content to their audience and advertisers. The Internet has enabled even more market-specific content offerings, and the proliferation of market-specific websites provides advertisers with efficient and targeted media to reach their customers.


        Advertisers are increasingly focused on measuring and improving ROI. Before the advent of Internet-based marketing, there were limited tools for accurately measuring the results of marketing campaigns in a timely fashion. The Internet has enabled advertisers to track individual user responses to their marketing programs. With the appropriate technology, vendors now have the ability to assess and benchmark the efficacy of their online advertising campaigns cost-effectively and in real-time. As a result, advertisers are now increasingly demanding a measurable ROI across all forms of media.

        The Internet has improved the efficiency and effectiveness of researching purchases. The vast quantity of information available on the Internet, together with search engines and directories that facilitate information discovery, enables potential purchasers to draw information from many sources, including independent experts, peers and vendors, in an efficient manner. These benefits are most apparent in the research of complex and costly purchases which require information from a variety of sources. By improving the efficiency of product research, the Internet enables potential purchasers to save significant time and review a wider range of product selections.

        These three trends are driving the redeployment of marketing budgets from traditional broad-based advertising to online advertising. Despite the high growth of online advertising and marketing directly to corporate purchasers, business-to-business, or B2B, online spending represented only 6.9% of marketing and advertising expenditure in the United States in 2005. eMarketer expects the share of the B2B online advertising to rise to 13.1% of total marketing and advertising expenditure by 2010, predominantly at the expense of print media.

        The trends toward targeted content channels, increased focus on ROI by advertisers and Internet-based product research are evident in the corporate IT market. Over the past two decades, corporate IT purchases have grown in size and complexity. IDC estimates that worldwide corporate IT spending was $1.1 trillion in 2005 and projects it to grow to $1.4 trillion by 2009. The corporate IT market is comprised of multiple, large sectors, such as storage, security and networking. Each of these sectors can, in turn, be further divided into sub-sectors that contain products addressing the areas of specialization within an enterprise's IT environment. For example, within the $36 billion storage sector, there are numerous sub-sectors such as storage area networks, storage resource management software and backup software. Furthermore, the products in each sub-sector may service entirely independent markets. For example, backup software for use in Windows environments can be distinct from that designed for use in Linux environments.

        In view of the complexities, high cost and importance of IT decision-making, corporate IT purchasing decisions are increasingly being researched by teams of functional experts with specialized knowledge in their particular areas, rather than by one central IT professional, such as a chief information officer. The corporate IT purchasing process typically requires a lengthy sales cycle. The "sales cycle" is the sequence of stages that a typical customer goes through when deciding to purchase a product or service from a particular vendor. Key stages of a sales cycle typically consist of a customer recognizing or identifying a need; identifying possible solutions and vendors through research and evaluation; and finally, making a decision to purchase the product or service. Through various stages of this sales cycle, IT professionals rely upon multiple inputs from independent experts, peers and IT vendors. Although there is a vast amount of information available, the aggregation and validation of these inputs from various sources can be difficult and time-consuming.

        The long sales cycle for corporate IT purchases as well as the need for information support require substantial investment on the part of IT vendors, which drives the significant marketing expenditures in the



corporate IT market. In addition, technology changes at an accelerated pace and there are often multiple solutions to a particular IT need. With each new product or product enhancement, IT vendors implement new advertising campaigns and IT professionals must research new technologies.

        Corporate IT professionals increasingly are demanding specialized websites, events and print publications tailored to the sub-sectors of IT solutions that they purchase. Prior to widespread Internet adoption, corporate IT buyers researching purchases relied largely on traditional IT media, consisting of broad print publications and large industry trade shows. As technology, vendors and IT professionals have all become much more specialized, the Internet has emerged as a preferred purchase research medium that has drastically reduced research time. Despite this, most traditional IT media remains general in nature and disproportionately oriented towards print. Consequently, IT professionals continue to expend time searching inefficiently for information that is appropriate to their more specialized IT purchase requirements.

        IT advertisers seek high-ROI marketing platforms that provide access to the specific sectors of IT buyers that align with the solutions they sell. Traditional IT media companies with print-based revenue models service a large circulation with broad content. This minimizes the likelihood of a vendor reaching a buyer while he or she is actively researching the purchase of a solution that falls within the vendor's particular market sector. Although the Internet now offers advertisers a superior means to reach IT buyers while they are conducting research, the web properties operated by these traditional IT media companies offer online content and audiences that are derivative of their existing print efforts. Without a more targeted marketing platform oriented to IT professionals' need for decision support for specialized IT purchases, traditional IT media companies have faced difficulty meeting the ROI needs of IT marketers.

Our Solution

        Our specialized content enables IT vendors to reach corporate IT professionals who are actively researching purchases in specific IT sectors. The foundation of our network is our 3536 websites, which are complemented by in-person events and specialized magazines. IT professionals rely on our platform for decision support information tailored to their specific purchasing needs. Our solution benefits from the following competitive advantages:


        Our solution increases efficiency for both IT professionals and IT vendors. It facilitates the ability of IT professionals to find specific information related to their purchase decisions, while enabling IT vendors to reach IT buyers that are actively researching specific solutions related to vendors' products and services. Set forth below are several ways our solution benefits both IT professionals and IT vendors:


Our Strategy

        Our goal is to deliver superior performance by enhancing our position as a leading provider of specialized content that connects IT professionals with IT vendors in the sectors and sub-sectors that we serve. In order to achieve this goal, we intend to: