As filed with the U.S. Securities and Exchange Commission on October 24, 2002January 26, 2009

Registration No. 333-            


UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549


FORM S-3

REGISTRATION STATEMENT

UnderUNDER

THE SECURITIES ACT OF 1933


C & F FINANCIAL CORPORATION&F Financial Corporation

(Exact name of registrant as specified in its charter)


Virginia 
6022
54-1680165

(State or other jurisdiction of

incorporation or organization)

 
(Primary Standard Industrial
Classification Code Number)

(I.R.S. Employer

Identification No.)


Eighth and802 Main StreetsStreet

P.O. Box 391

West Point, Virginia 23181

(804) 843-2360

(Address, including zip code, and telephone number,

including area code, of registrant’s principal executive office)offices)


Thomas F. Cherry

SeniorExecutive Vice President, and Chief Financial Officer and Secretary

C & F&F Financial Corporation

Eighth and802 Main StreetsStreet

P.O. Box 391

West Point, Virginia 2218123181

(804) 843-2360

(Name, address, including zip code, and telephone number, including area code, of agent for service)


Copywith copies to:

Hugh B. Wellons,Susan S. Ancarrow, Esq.

Flippin, Densmore, Morse & Jessee, P.C.Troutman Sanders LLP

Drawer 1200Troutman Sanders Building

Roanoke,1001 Haxall Point

Richmond, Virginia 2400623219


(804) 697-1861

Approximate date of commencement of proposed sale to the public:As soon as practicableFrom time to time after this Registration Statement becomes effective.

If any of the only securities being registered on this Form are being offered pursuant to dividend or interest reinvestment plans, please check the following box.

¨

If any of the securities being registered on this Form are to be offered on a delayed or continuous basis pursuant to Rule 415 under the Securities Act of 1933, other than securities offered only in connection with the dividend or interest reinvestmentsreinvestment plans, check the following box.x¨

If this Form is filed to register additional securities for an offering pursuant to Rule 462(b) under the Securities Act, please check the following box and list the Securities Act registration statement number of the earlier effective registration statement for the same offering.¨


If this Form is a post-effective amendment filed pursuant to Rule 462(b)462(c) under the Securities Act, check the following box and list the Securities Act registration statement number of the earlier effective registration statement for the same offering.¨

If delivery ofthis Form is a registration statement pursuant to General Instruction I.D. or a post-effective amendment thereto that shall become effective upon filing with the prospectus is expected to be madeCommission pursuant to Rule 434, please462(e) under the Securities Act, check the following box.¨


If this Form is a post-effective amendment to a registration statement filed pursuant to General Instruction I.D. filed to register additional securities or additional classes of securities pursuant to Rule 413(b) under the Securities Act, check the following box.  ¨

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act. (Check one):

Large accelerated filer  ¨Accelerated filer  xNon-accelerated filer  ¨Smaller reporting company  ¨
(Do not check if a smaller reporting company)

CALCULATION OF REGISTRATION FEE


Title of each class of securities
to be registered
  
Amount to be
Registered
    
Proposed maximum
offering price
per share (1)
  
Proposed maximum
aggregate offering price (1)
    
Amount of
registration fee









Common Stock, $1.00 par value  100,000    $22.87  $2,287,000    $210

 

Title of Each Class of

Securities to be Registered

 

Amount to be

Registered

 

Proposed Maximum

Offering
Price per Unit

 

Proposed Maximum

Aggregate Offering
Price

 

Amount of

Registration

Fee

Warrant to Purchase Common Stock, $1.00 par value per share (1)

 167,504      —  (2)                     —  (2)           —  (2)

Common Stock, $1.00 par value per share (1)

 167,504 $17.91(3) $2,999,996.64   $117.90  

TOTAL:

     $2,999,996.64   $117.90  
 
 

(1)Estimated solelyThis Registration Statement covers (a) a warrant for the purposepurchase of calculating167,504 shares of common stock with an initial per share exercise price of $17.91 per share, (b) the registration fee167,504 shares of common stock issuable upon exercise of such warrant and (c) such additional number of shares of common stock, of a currently indeterminable amount, as may from time to time become issuable by reason of stock splits, stock dividends and certain anti-dilution provisions set forth in such warrant, which shares of common stock are registered hereunder pursuant to Rule 457(c) of416.
(2)Pursuant to Rule 457(g), no separate registration fee is required with respect to the Securities Act and based onwarrant as it is being registered in the average of the high and low sales prices ofsame registration statement as the common stock on October 22, 2002 as reported byoffered pursuant thereto.
(3)Calculated in accordance with Rule 457(g) based upon the Nasdaq National Market.per share exercise price of the warrant of $17.91.

The Registrant hereby amends this Registration Statement on such date or dates as may be necessary to delay its effective date until the Registrant shall file a further amendment which specifically states that this Registration Statement shall thereafter become effective in accordance with Section 8(a) of the Securities Act of 1933 or until thethis Registration Statement shall become effective on such date as the Commission, acting pursuant to said Section 8(a), may determine.



We will amend and complete the information in this prospectus. The selling securityholders may not sell any of these securities or accept your offer to buy any of them until the documentation filed with the Securities and Exchange Commission relating to these securities has been declared “effective” by the Securities and Exchange Commission. This prospectus is not an offer to sell these securities and the selling securityholders are not soliciting your offer to buy these securities in any State or other jurisdiction where that would not be permitted or legal.

SUBJECT TO COMPLETION, DATED JANUARY 26, 2009

PROSPECTUS

100,000 Shares
Common Stock

C & F FINANCIAL CORPORATION&F Financial Corporation


WARRANT TO PURCHASE 167,504 SHARES OF COMMON STOCK

167,504 SHARES OF COMMON STOCK

This prospectus relates to the offeringpotential resale from time to time by selling securityholders of 100,000some or all of the shares of a warrant to purchase 167,504 shares of our common stock, referred to as the warrant, and any shares of our common stock issuable from time to time upon exercise of the warrant. In addition, this prospectus covers the issuance by us of common stock upon the exercise of the warrant by the holders other than the initial selling securityholder. In this prospectus, we refer to the warrant and the shares of common stock issuable upon exercise of C&F Financial Corporation, which were offered for the account of selling stockholders.warrant, collectively, as the securities. The warrant and 20,000 shares of stock being offeredour Fixed Rate Cumulative Perpetual Preferred Stock, Series A, referred to as the Preferred Stock, Series A, were originally issued by us pursuant to the Letter Agreement dated January 9, 2009, and the related Securities Purchase Agreement—Standard Terms, between us and the United States Department of the Treasury, which we refer to as the initial selling stockholderssecurityholder, in connection with our acquisitiona transaction exempt from the registration requirements of Moore Loans, Incorporated. the Securities Act of 1933, as amended, referred to as the Securities Act.

The initial selling securityholder and its successors, including transferees, which we collectively refer to as the selling securityholders, may offer the securities from time to time directly or through underwriters, broker-dealers or agents and in one or more public or private transactions and at fixed prices, prevailing market prices, at prices related to prevailing market prices or at negotiated prices. If these securities are sold through underwriters, broker-dealers or agents, the selling securityholders will be responsible for underwriting discounts or commissions or agents’ commissions.

We will not receive any of the proceeds from the sale of shares of stock being offeredthe securities by the selling stockholders.

securityholders. If the warrant is exercised in full for cash, we will receive proceeds of approximately $3.0 million.

The shares of stock may be offeredwarrant is not listed on an exchange, and, soldunless requested by the initial selling stockholders directly or through broker-dealers who may act solely as agents, or who may acquire shares as principals. The distribution ofsecurityholder, we do not intend to list the shares of stock may be effected in one or more transactions that may take place through the Nasdaq National Market.

Thewarrant on any exchange.

Our common stock is traded on the Nasdaq NationalGlobal Select Market under the symbol “CFFI.” On October 22, 2002January 23, 2009, the closing price for the common stock was $22.49 per share.


See “Risk Factors” beginning on page 2 for a discussion of certain factors that should be considered carefully by prospective investors in the common stock offered.
The Securities and Exchange Commission and state securities regulators have not approved or disapproved these securities, or determined if this prospectus is truthful or complete. Any representation to the contrary is a criminal offense.

C&F Financial Corporation
P. O. Box 391
Eighth and Main Streets
West Point, Virginia 23181
Telephone: (804) 843-2360
Attention: Corporate Secretary/Chief Financial Officer
The date of this prospectus is October 24, 2002


RISK FACTORS
Prospective investors should consider carefully the following factors in addition to the other information included or incorporated by reference in this prospectus before making an investment in the common stock.
Changes in interest rates could adversely affect our earnings
Like most financial services companies, C&F Financial’s earnings are affected by changes in market interest rates and other economic factors beyond its control. Our operations depend substantially on our net interest income, which is the difference between the interest income earned on our interest-earning assets, such as loans and investments, and the interest expense paid on our interest-bearing liabilities, such as deposits and other borrowings. The difference between the amount of interest-earning assets and interest-bearing liabilities that mature within a given period of time, or the interest rate sensitivity “gap,” indicates the extent to which an institution’s interest rate spread may be affected by changes in interest rates. A gap is considered positive when the amount of interest rate-sensitive assets exceeds the amount of interest rate-sensitive liabilities and is considered negative when the amount of interest rate-sensitive liabilities exceeds the amount of interest rate-sensitive assets. In a rising interest rate environment, an institution with a positive gap generally would be in a better position than an institution with a negative gap to invest in higher yielding assets or have its asset yields adjusted upward, which would result in the yield on its assets increasing at a faster pace than the cost of its interest-bearing liabilities. During a period of falling interest rates, however, an institution with a positive gap would tend to have its assets maturing at a faster rate than one with a negative gap, which would tend to reduce or restrain the growth of its net interest income. C&F Mortgage Corporation is a material contributor to our overall earnings, and in a period of rising rates C&F Mortgage’s earnings can drop, because rising rates tend to reduce the volume of both new and refinanced mortgages. If we are unsuccessful in managing interest rate fluctuations, our business, financial condition, results of operations and cash flows could be adversely affected in a material way.
Our performance depends substantially on our credit quality
C&F Financial subsidiaries lend money. That is a large part of our business. The ability of our borrowers to repay those loans impacts our performance. Although we often have collateral for those loans, that collateral, like any asset, can fluctuate in value and may not always cover the outstanding balance on the loan. Moore Loans, Incorporated primarily makes sub-prime car loans, so it is particularly sensitive to credit quality. We devote substantial management attention to setting reserves for each subsidiary that we believe are adequate to cover potential credit quality problems. If we are wrong in our assessment, or events occur that reduce the likelihood of loan repayment, our reserves may not be adequate. In general, if the quality of our loans and the underlying collateral decreases, that may reduce our earnings and cash flow and damage our financial condition.
No assurance of our continuing to pay dividends
Dividends are subject to determination and declaration by our board of directors, which takes into account many factors. The declaration of dividends by us on our common stock is subject to the discretion of our board and to applicable state and federal regulatory limitations. We cannot guarantee that dividends will not be reduced or eliminated in future periods. Our ability to pay dividends on our common stock depends on our receipt of dividends from our wholly owned subsidiary bank, Citizens and Farmers Bank and our three non-bank financial services affiliates, C&F Mortgage Corporation, C&F Investment Services Corporation and Moore Loans, Incorporated.

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We depend on our key personnel
Our success depends upon the continued service of our senior management team and upon our ability to attract and retain qualified financial services personnel. Competition for qualified employees is intense. In our experience, it can take a significant period of time to identify and hire personnel with the combination of skills and attributes required in carrying out our strategy. If we lose the services of our key personnel, or are unable to attract additional qualified personnel, our business, financial condition, results of operations and cash flows could be materially adversely affected.
Changes to federal policies may adversely affect our profitability
Various aspects of the financial services industry and our operations are affected by federal economic and monetary policies, which are outside our control. Changes in federal economic and monetary policies may adversely affect the ability of our subsidiaries to attract deposits, make loans and achieve satisfactory interest spreads.
We could be adversely affected by government regulations
C&F Financial is regulated by the Board of Governors of the Federal Reserve System and the Virginia Bureau of Financial Institutions, and its wholly owned subsidiary bank is regulated by the Virginia Bureau of Financial Institutions and the Federal Deposit Insurance Corporation. Any of these agencies, or other governmental or regulatory authorities, could revise existing regulations or adopt new regulations at any time. Certain revisions could subject us and our subsidiaries to more demanding regulatory compliance requirements which may adversely affect our ability to conduct, or our cost of conducting, business. Legislation and regulatory initiatives containing wide-ranging proposals for altering the structure, regulation and competitive relationships of financial institutions are introduced regularly. We cannot predict whether or what form of proposed statute or regulation will be adopted or the extent to which such adoption may affect our business.
Anti-takeover provisions could discourage takeover attempts
Certain provisions of our articles of incorporation and bylaws and Virginia law could have the effect of discouraging takeover attempts that certain stockholders might deem to be in their interest. These provisions may also make it more difficult for our stockholders to remove members of our board of directors and management. In addition, various federal laws and regulations could affect the ability of another person to acquire shares of our common stock and this company.
on the Nasdaq Global Select Market was $14.06 per share. You are urged to obtain current market quotations of our common stock.

C & F FINANCIAL CORPORATION

C&F Financial Corporation is a one-bank holding company headquarteredInvesting in West Point, Virginia. We provide a wide array of financial services through our wholly owned community bank, Citizens and Farmers Bank. The Bank and its division, Citizens & Commerce Bank, operates twelve retail bank branches located throughout the Williamsburg to Richmond corridor in Virginia. Citizen and Farmers Bank is a full service retail commercial bank offering a wide range of banking and related financial services, including checking, savings, certificates of deposit and other depository services, commercial, industrial, residential mortgage and consumer loans. The Company also provides services through four non-bank financial services affiliates, C&F Title Agency, Inc., C&F Investment Services, Inc., a full service discount brokerage company, C&F Mortgage Corporation, a mortgage loan company providing mortgage products to customers from twelve offices, and Moore Loans, Incorporated, a regional finance company offering automobile loans in Richmond, Hampton and Roanoke, Virginia and eastern Tennessee. At June 30, 2002, C&F Financial had assets of approximately $413.3 million, deposits of approximately $346.4 million and stockholders’ equity of approximately $48.8 million.

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securities involves risks. See “Risk Factors” beginning on page 3.


C&F Financial was organized under Virginia law in 1994 as the holding company for Citizens and Farmers Bank. The company started C&F Mortgage Corporation in 1995 and acquired Moore Loans, Incorporated this year, both as subsidiaries of Citizens and Farmers Bank.
C&F Financial’s current business strategy is to operate as a profitable, diversified financial institution providing a full range of banking services with an emphasis on commercial and residential mortgage lending and commercial business loans to small and medium size businesses, as well as consumer lending, funded primarily by customer deposits and borrowings from other institutions. As a complement to this core business, we have expanded our business activities to include finance company services aimed primarily at offering automobile loans, which provides a steady source of interest and fee income. As a result of increased acquisitions of small to medium-sized financial institutions by large bank holding companies in Virginia, we believe that there is a significant market opportunity for our subsidiaries to provide a full range of financial services to small to individuals and middle-market commercial customers seeking personalized service generally unavailable at larger regional and national institutions.
The principal sources of funds for C&F Financial’s activities are deposits, amortization and repayment of loans, cash flow from maturing securities, proceeds from sales of assets classified as available for sale, borrowings from correspondent banks and other institutions and advances from the Federal Home Loan Bank of Atlanta. Our principal sources of revenues are interest and other payments on loans, including origination fees, interest on investments and mortgage-backed securities, service charges on deposits, gains from mortgage banking activities and other fee income. Our principal expenses are interest paid on deposits, advances from the Federal Home Loan Bank and other borrowings, interest payments on our borrowed money, provisions for possible loan losses and real estate owned, personnel, occupancy and equipment, and other administrative expenses.
C&F Financial, as a registered bank holding company, is subject to examination and regulation by the Federal Reserve and by the Virginia Bureau of Financial Institutions. We are also subject to various reporting and other requirements of the Securities and Exchange Commission. Our subsidiary bank is a Virginia chartered bank subject to comprehensive regulation and examination by the Virginia Bureau of Financial Institutions, its primary regulator, and by the FDIC, both as its federal regulator and because the FDIC administers the Bank Insurance Fund, which insures the bank’s deposits to the maximum extent permitted by law.
C&F Financial’s principal executive offices are located at Eighth and802 Main Streets,Street, West Point, Virginia 23181 and our telephone number is (804) 843-2360.
For additional Our Internet address is www.cffc.com.

Neither the Securities and Exchange Commission nor any state securities commission has approved or disapproved of these securities or passed upon the adequacy or accuracy of this prospectus. Any representation to the contrary is a criminal offense.

These securities are not savings accounts, deposits or other obligations of any bank and are not insured or guaranteed by the Federal Deposit Insurance Corporation or any other governmental agency.

The date of this prospectus is                         , 2009.


TABLE OF CONTENTS

Page

ABOUT THIS PROSPECTUS

1

FORWARD-LOOKING STATEMENTS

1

ABOUT C&F FINANCIAL CORPORATION

2

RISK FACTORS

3

USE OF PROCEEDS

3

DESCRIPTION OF WARRANT TO PURCHASE COMMON STOCK

4

DESCRIPTION OF COMMON STOCK

6

PLAN OF DISTRIBUTION

7

SELLING SECURITYHOLDERS

8

LEGAL MATTERS

9

EXPERTS

9

WHERE YOU CAN FIND MORE INFORMATION

10


ABOUT THIS PROSPECTUS

This prospectus is part of a registration statement we filed with the Securities and Exchange Commission, referred to as the SEC, using a “shelf” registration process. Under this shelf registration process, the selling securityholders may, from time to time, offer and sell, in one or more offerings, the securities described in this prospectus. In addition, this prospectus covers the issuance by us of common stock upon the exercise of the warrant by the holders other than the initial selling securityholder.

We may provide a prospectus supplement containing specific information about C&F Financial’s business, seethe terms of a particular offering by the selling securityholders. The prospectus supplement may add, update or change information in this prospectus. If the information in this prospectus is inconsistent with a prospectus supplement, you should rely on the information in the prospectus supplement. You should read both this prospectus and, if applicable, any prospectus supplement. We have not, and no underwriters have, authorized anyone to provide you with information different from that contained in this prospectus. If anyone provides you with different or inconsistent information, you should not rely on it. See “Where You Can Find More Information” on page 6.

USE OF PROCEEDS
for more information.

In this prospectus, the “Company” “we,” “our,” “ours,” and “us” refer to C&F Financial will not receive any ofCorporation, which is a bank holding company headquartered in West Point, Virginia, and its subsidiaries on a consolidated basis, unless the proceeds from sales of stock being offered. See “Selling Stockholders” for a list of those persons who will receivecontext otherwise requires. References to the proceeds from such sales.

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“Bank” mean Citizens and Farmers Bank, which is our principal banking subsidiary.


SELLING STOCKHOLDERSFORWARD-LOOKING STATEMENTS

This prospectus covers the offer and sale by the selling stockholders of common stock issued to them in connection with our acquisition of Moore Loans, Incorporated on September 1, 2002. The selling stockholders received an aggregate of 100,000 shares of common stock on that date in connection with the transaction. In addition, on the third anniversary date of the acquisition, if the company’s common stock is not worth at least $30.00/share, the company must make up the difference to the selling stockholders, based on the average closing price of C&F Financial stock as reported on the Nasdaq National Market for the twenty consecutive trading days prior to that anniversary date. In addition, the shares held by the selling stockholders are subject to a right of first refusal of C&F Financial. As part of the transaction, C&F Financial has agreed that it will register under the Securities Act of 1933 all of the common stock received by the selling stockholders in this transaction.

The table below provides each selling stockholder’s name, the maximum number of shares of common stock offered by this prospectus by each selling stockholder, and the number of such shares of common stock to be helddocuments incorporated by each selling stockholder after the offering.
Name

    
Maximum Number of
Shares to be Sold
in the Offering

    
Number of Shares Owned
After the Offering

Abby W. Moore    31,564    31,564
John D. Moore    34,218    34,218
Joanne Moore    34,218    34,218
Abby W. Moore was the president of Moore Loans before we acquired the company and as part of the transaction Moore has executed an employment contract to continue as president of the loan company for three years.
Because the selling stockholders may sell all, some or none of the stock offered, there can be no assurance as to the number of shares of stockreference herein contain statements that will be held by each selling stockholder after completion of the offering. Even if no shares of stock are sold, however, no selling stockholder would hold one percent or more of the outstanding common stock upon completion of the offering, based on the total number of shares of common stock held by the selling stockholders as of the date of this prospectus.
PLAN OF DISTRIBUTION
Each of the selling stockholders may sell his, her or their shares of stock offered directly or through broker-dealers who may act solely as agents, or who may acquire shares as principals. Any sale of these shares by a selling stockholder is subject to a right of first refusal by C&F Financial. The distribution of the shares of stock may be effected in one or more transactions that may take place on the Nasdaq National Market, including block trades or ordinary broker’s transactions, or through privately-negotiated transactions, or in accordance with Rule 144 under the Securities Act of 1933 (or any other applicable exemption from registration under the Securities Act of 1933), through a combination of any such methods of sale, at market prices prevailing at the time of sale, at prices related to such prevailing market prices or at negotiated prices. Usual and customary or negotiated brokerage fees or commissions may be paid by the selling stockholders in connection with such sales. Sales of the stock may be used to cover previous short sales of common stock.
The aggregate proceeds to the selling stockholders from the sale of the stock will be the purchase price of the stock sold less the aggregate agents’ commissions, if any, and other expenses of issuance and distribution not borne by C&F Financial. The selling stockholders and any dealers or agents that participate in the distribution of the stock may be deemed to be “underwriters”considered “forward looking statements” within the meaning of United States securities laws. In addition, the

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Company and its management may make other written or oral communications from time to time that contain forward-looking statements. Forward-looking statements, including statements about industry trends, management’s future expectations and other matters that do not relate strictly to historical facts, are based on assumptions by management, and are often identified by such forward-looking terminology as “expect,” “look,” “believe,” “anticipate,” “estimate,” “seek,” “may,” “will,” “trend,” “target,” and “goal” or similar statements or variations of such terms. Forward-looking statements may include, among other things, statements about the Company’s confidence in its strategies and its expectations about financial performance, market growth, market and regulatory trends and developments, acquisitions and divestitures, new technologies, services and opportunities and earnings.


Securities Act of 1933, and any profit on the sale of the stock by them and any commissions received by any such dealers or agents might be deemed to be underwriting discounts and commissions under the Securities Act of 1933.
Each selling stockholder and any other person participating in a distribution of the stock will beForward-looking statements are subject to applicable provisionsvarious risks and uncertainties, which change over time, are based on management’s expectations and assumptions at the time the statements are made, and are not guarantees of future results. Management’s expectations and assumptions, and the Securities Exchange Act of 1934, including Regulation M and Rules 101 through 105 thereunder. Regulation M governs the activities of persons participating in a distribution of securities and, consequently, may restrict certain activities of, and limit the timing of purchases and sales of stock by, selling stockholders and other persons participating in a distribution of the stock. Furthermore, under Regulation M, persons engaged in a distribution of securities are prohibited from simultaneously engaging in market making and certain other activities with respect to such securities for a specified period of time prior to the commencement of that distribution, subject to exceptions or exemptions. All of the foregoing may affect the marketability of the securities offered by this prospectus.
EXPERTS
The consolidated financial statements of C&F Financial and subsidiaries as of December 31, 2001 and 2000, and for each of the years in the three year period ended December 31, 2001, have been incorporated by reference in this prospectus and in the registration statement in reliance upon the report of Yount, Hyde & Barbour, P.C., independent certified public accountants, incorporated by reference herein, and upon the authority of said firm as experts in accounting and auditing.
LEGAL MATTERS
Thecontinued validity of the sharesforward-looking statements, are subject to change due to a broad range of C&F Financial common stock offered hereby is being passed upon for C&F Financial by Flippin, Densmore, Morse & Jessee, P.C., Roanoke, Virginia.
CAUTIONARY STATEMENT CONCERNING FORWARD-LOOKING STATEMENTS
The statements contained in this press release that are not historical facts constitute “forward-looking statements”factors affecting the national and global economies, the equity, debt, currency and other financial markets, as defined bywell as factors specific to the federal securities laws. These statements may address issues that involve estimatesCompany and assumptions made by management, risks and uncertainties, and actual results could differ materially from historical results or those anticipated by such statements.its subsidiaries, including the Bank. Factors that could have a material adverse effect on the operations and future prospects of the companyCompany include, but are not limited to, changes in: interest rates, general economic conditions, legislative/regulatory changes,

1)interest rates

2)general business and economic conditions, as well as conditions within the financial markets

3)the legislative/regulatory climate

4)monetary and fiscal policies of the U.S. Government, including policies of the U.S. Treasury and the Federal Reserve Board

5)the quality or composition of the loan portfolios and the value of the collateral securing those loans

6)the value of securities held in the Company’s investment portfolios

7)the level of net charge-offs on loans

8)demand for loan products

9)deposit flows

10)competition from both banks and non-banks

11)demand for financial services in the Company’s market area

12)technology

13)reliance on third parties for key services

14)the real estate market

15)the Company’s expansion and technology initiatives, and

16)accounting principles, policies and guidelines

Actual outcomes and results may differ materially from what is expressed in our forward-looking statements and from our historical financial results due to the factors discussed elsewhere in this prospectus or disclosed in our other SEC filings. Forward-looking statements should not be relied upon as representing our expectations or beliefs as of any date subsequent to the time this prospectus is filed with the SEC. The Company undertakes no obligation to revise the forward-looking statements contained in this prospectus to reflect events after the time it is filed with the SEC. The factors discussed herein are not intended to be a complete summary of all risks and uncertainties that may affect our businesses. Though we strive to monitor and mitigate risk, we cannot anticipate all potential economic, operational and financial developments that may adversely impact our operations and our financial results.

ABOUT C&F FINANCIAL CORPORATION

C&F Financial Corporation is a bank holding company that was incorporated in March 1994 under the laws of the U.S. Government, including policiesCommonwealth of Virginia. The Company owns all of the U.S. Treasurystock of its sole operating subsidiary, Citizens and Farmers Bank, which is an independent commercial bank chartered under the Boardlaws of Governorsthe Commonwealth of Virginia. The Bank originally opened for business under the name Farmers and Mechanics Bank on January 22, 1927. The Bank has the following five wholly-owned subsidiaries, all incorporated under the laws of the Commonwealth of Virginia:

C&F Mortgage Corporation and its wholly-owned subsidiaries Hometown Settlement Services LLC, Certified Appraisals LLC and C&F Reinsurance LTD.

C&F Finance Company

C&F Investment Services, Inc.

C&F Insurance Services, Inc.

C&F Title Agency, Inc.

The Company operates in a decentralized manner in three principal business activities: (1) retail banking through the Bank, (2) mortgage banking through C&F Mortgage Corporation, and (3) consumer finance through C&F Finance Company.

In addition, the Company conducts brokerage activities through C&F Investment Services, Inc., insurance activities through C&F Insurance Services, Inc. and title insurance services through C&F Title Agency, Inc. The financial position and operating results of any one of these subsidiaries are not significant to the Company as a whole and are not considered principal activities of the Company at this time.

The Company also owns two non-operating subsidiaries, C&F Financial Statutory Trust II formed in December 2007 and C&F Financial Statutory Trust I formed in July 2005. These trusts were formed for the purpose of issuing $10.0 million each of trust preferred capital securities in private placements to institutional investors. These trusts are unconsolidated subsidiaries of the Company and their principal assets are $10.3 million each of the Company’s junior subordinated debt securities that are reported as liabilities of the Company.

The Company’s executive offices are located at 802 Main Street, West Point, Virginia 23181 and its telephone number is (804) 843-2360.

RISK FACTORS

Investing in our securities involves a high degree of risk. Please see the risk factors described under the caption “Risk Factors” in our Annual Report on Form 10-K for the fiscal year ended December 31, 2007, as supplemented in Item 1A of Part II of our Quarterly Report on Form 10-Q for the quarter ended September 30, 2008, as well as any updated risk factors described in Annual Reports on Form 10-K or Quarterly Reports on Form 10-Q that we may file with the SEC in the future, all of which are incorporated by reference in this prospectus and in any accompanying prospectus supplement.

Before making an investment decision, you should carefully consider these risks as well as information we include or incorporate by reference in this prospectus and in any accompanying prospectus supplement. The risks and uncertainties we have described are not the only ones facing our company. Additional risks and uncertainties not presently known to us or that we currently deem immaterial may also affect our business operations.

If any of these risks or uncertainties materializes or any of these assumptions proves incorrect, our results could differ materially from the forward-looking statements. All forward-looking statements in this prospectus are current only as of the date on which the statements were made. We do not undertake any obligation to publicly update any forward-looking statement to reflect events or circumstances after the date on which any statement is made or to reflect the occurrence of unanticipated events.

USE OF PROCEEDS

We will not receive any proceeds from any sale of the securities by the selling securityholders. If the warrant is exercised in full for cash, we will receive proceeds of approximately $3.0 million, which we intend to use for general corporate purposes.

DESCRIPTION OF WARRANT TO PURCHASE COMMON STOCK

The following is a brief description of the terms of the warrant that may be resold by the selling securityholders. This summary does not purport to be complete in all respects. This description is subject to and qualified in its entirety by reference to the warrant, a copy of which has been filed with the SEC and is also available from us upon request.

Shares of Common Stock Subject to the Warrant

The warrant is initially exercisable for 167,504 shares of our common stock. If we complete one or more qualified equity offerings on or prior to December 31, 2009 that result in our receipt of aggregate gross proceeds of not less than $20.0 million, which is equal to 100% of the aggregate fixed liquidation amount of $1,000 per share of our Preferred Stock, Series A, plus any accrued and unpaid dividends, the number of shares of common stock underlying the warrant then held by the selling securityholders will be reduced by 50% to 83,752 shares. The number of shares subject to the warrant is subject to the further adjustments described below under the heading “—Adjustments to the Warrant.” A “qualified equity offering” is a sale or issuance for cash by the Company, to persons other than the Company or its subsidiaries after January 9, 2009, of shares of preferred stock, common stock or a combination thereof, that in each case qualify as and may be included in tier 1 capital of the Company at the time of issuance under the applicable risk-based capital guidelines of the Federal Reserve System, the qualityDeposit Insurance Corporation. Qualified equity offerings do not include sales or issuances made pursuant to agreements or arrangements entered into, or pursuant to financing plans that were publicly announced, on or prior to October 13, 2008.

Exercise of the loan portfolio, competition, demandWarrant

The initial exercise price applicable to the warrant is $17.91 per share of common stock for financial serviceswhich the warrant may be exercised, which exercise price is based upon the average of the closing prices of our common stock on the 20 trading days ending on the last trading day prior to December 8, 2008. The warrant may be exercised at any time on or before January 9, 2019 by surrender of the warrant and a completed notice of exercise attached as an annex to the warrant and the payment of the exercise price for the shares of common stock for which the warrant is being exercised. The exercise price may be paid either by the withholding by the Company of such number of shares of common stock issuable upon exercise of the warrant equal to the value of the aggregate exercise price of the warrant determined by reference to the market price of our common stock on the trading day on which the warrant is exercised or, if agreed to by us and the warrantholder, by the payment of cash, certified or cashier’s check, or wire transfer, in an amount equal to the aggregate exercise price. The exercise price applicable to the warrant is subject to the further adjustments described below under the heading “—Adjustments to the Warrant.”

Upon exercise of the warrant, certificates for the shares of common stock issuable upon exercise will be issued to the warrantholder. We will not issue fractional shares upon any exercise of the warrant. Instead, the warrantholder will be entitled to a cash payment equal to the market price of our common stock on the last trading day preceding the exercise of the warrant (less the pro-rated exercise price of the warrant) for any fractional shares that would have otherwise been issuable upon exercise of the warrant. We will at all times reserve the aggregate number of shares of our common stock for which the warrant may be exercised. We have listed the shares of common stock issuable upon exercise of the warrant with the Nasdaq Global Select Market.

Rights as a Shareholder

The warrantholder shall have no rights or privileges of the holders of our common stock, including any voting rights, until (and then only to the extent) the warrant has been exercised.

Transferability; Restrictions on Exercise of Warrant

The initial selling securityholder may not transfer a portion of the warrant, and/or exercise the warrant, with respect to more than 83,752 shares of common stock until the earlier of the date on which the Company has received aggregate gross proceeds from a qualified equity offering of at least $20.0 million and December 31, 2009. The warrant, and all rights under the warrant, are otherwise transferable and exercisable.

Adjustments to the Warrant

Adjustments in Connection with Stock Splits, Subdivisions, Reclassifications and Combinations. The number of shares for which the warrant may be exercised and the exercise price applicable to the warrant will be proportionately adjusted in the Company’sevent we pay share dividends or make distributions of our common stock, subdivide, combine or reclassify outstanding shares of our common stock.

Anti-dilution Adjustment. Until the earlier of January 9, 2012 and the date the initial selling securityholder no longer holds the warrant (and other than in certain permitted transactions described below), if we issue any shares of common stock (or securities convertible or exercisable into common stock) for less than 90% of the market areaprice of the common stock on the last trading day prior to pricing such shares, then the number of shares of common stock into which the warrant is exercisable and accounting principlesthe exercise price will be adjusted. Permitted transactions include issuances:

as consideration for or to fund the acquisition of businesses and/or related assets;

in connection with employee benefit plans and guidelines. These riskscompensation related arrangements in the ordinary course and uncertainties should be considered consistent with past practice approved by our board of directors;

in evaluatingconnection with public or broadly marketed offerings and sales of common stock or convertible securities for cash conducted by us or our affiliates pursuant to registration under the forward-looking statements,Securities Act, or Rule 144A thereunder, on a basis consistent with capital-raising transactions by comparable financial institutions (but do not include other private transactions); and readers are cautioned not to place undue reliance

in connection with the exercise of preemptive rights on such statements, which speak onlyterms existing as of January 9, 2009.

Other Distributions.If we declare any dividends or distributions other than our historical, ordinary (not in excess of $0.31 per share) cash dividends, the exercise price of the warrant will be adjusted to reflect such distribution.

Certain Repurchases.If we effect apro ratarepurchase of common stock, both the number of shares issuable upon exercise of the warrant and the exercise price will be adjusted.

Business Combinations. In the event of a merger, consolidation or similar transaction involving the Company and requiring shareholder approval, the warrantholder’s right to receive shares of our common stock upon exercise of the warrant shall be converted into the right to exercise the warrant for the consideration that would have been payable to the warrantholder with respect to the shares of common stock for which the warrant may be exercised, as if the warrant had been exercised prior to such merger, consolidation or similar transaction.

DESCRIPTION OF COMMON STOCK

General

The following is a brief description of our common stock that may be resold by the selling securityholders. This summary does not purport to be complete in all respects. This description is subject to and qualified in its entirety by reference to our Amended and Restated Articles of Incorporation, a copy of which has been filed with the SEC and is also available from us upon request.

We have 8,000,000 shares of authorized common stock, $1.00 par value per share, of which 3,037,441 shares were outstanding as of December 31, 2008.

Each share of our common stock is entitled to one vote on all matters submitted to a vote at any meeting of shareholders. Holders of our common stock are entitled to receive dividends as may be declared by our board of directors out of funds legally available therefor and, upon liquidation, to receive pro rata our assets, if any, available for distribution after the payment of creditors and the preferences of Preferred Stock, Series A, and any other class or series of preferred stock outstanding at the time of liquidation. Holders of our common stock have no preemptive rights to subscribe for any additional securities of any class that we may issue, nor any conversion, redemption or sinking fund rights. The rights and privileges of holders of our common stock are subject to any preferences that our board of directors may set for any series of our preferred stock that we may issue in the future. We pay dividends on our common stock only if we have paid or provided for all dividends on our outstanding series of preferred stock, for the then current period and, in the case of any cumulative preferred stock, all prior periods.

Our Preferred Stock, Series A has, and any other series of preferred stock upon issuance will have, preference over our common stock with respect to the payment of dividends and the distribution of assets in the event of our liquidation or dissolution. Our preferred stock also has such other preferences as currently, or as may be, fixed by our board of directors.

Our common stock is listed on the Nasdaq Global Select Market. Holders of our common stock are not, and will not be, subject to any liability as shareholders.

Transfer Agent and Registrar

The transfer agent and registrar for our common stock is American Stock Transfer & Trust Co., 59 Maiden Lane, Plaza Level, New York, New York 10038.

PLAN OF DISTRIBUTION

The selling securityholders and their dates.successors, including their transferees, may sell the securities directly to purchasers or through underwriters, broker-dealers or agents, who may receive compensation in the form of discounts, concessions or commissions from the selling securityholders or the purchasers of the securities. These discounts, concessions or commissions as to any particular underwriter, broker-dealer or agent may be in excess of those customary in the types of transactions involved.

The securities may be sold in one or more transactions at fixed prices, at prevailing market prices at the time of sale, at varying prices determined at the time of sale or at negotiated prices. These sales may be affected in transactions, which may involve crosses or block transactions, in the following manner:

on any national securities exchange or quotation service on which the preferred stock or the common stock may be listed or quoted at the time of sale, including, as of the date of this prospectus, the Nasdaq Global Select Market in the case of the common stock;

in the over-the-counter market;

in transactions otherwise than on these exchanges or services or in the over-the-counter market; or

through the writing of options, whether the options are listed on an options exchange or otherwise.

In addition, any securities that qualify for sale pursuant to Rule 144 under the Securities Act may be sold under Rule 144 rather than pursuant to this prospectus.

In connection with the sale of the securities or otherwise, the selling securityholders may enter into hedging transactions with broker-dealers, which may in turn engage in short sales of the securities in the course of hedging the positions they assume. The selling securityholders may also sell short the securities and deliver securities to close out short positions, or loan or pledge the securities to broker-dealers that in turn may sell these securities.

The aggregate proceeds to the selling securityholders from the sale of the securities will be the purchase price of the securities less discounts and commissions, if any. If the warrant is exercised in full for cash, we will receive proceeds of approximately $3.0 million, which we intend to use for general corporate purposes.

In effecting sales, broker-dealers or agents engaged by the selling securityholders may arrange for other broker-dealers to participate. Broker-dealers or agents may receive commissions, discounts or concessions from the selling securityholders in amounts to be negotiated immediately prior to the sale.

In offering the securities covered by this prospectus, the selling securityholders and any broker-dealers who execute sales for the selling securityholders may be deemed to be “underwriters” within the meaning of Section 2(a)(11) of the Securities Act in connection with such sales. Any profits realized by the selling securityholders and the compensation of any broker-dealer may be deemed to be underwriting discounts and commissions. Selling securityholders who are “underwriters” within the meaning of Section 2(a)(11) of the Securities Act will be subject to the prospectus delivery requirements of the Securities Act and may be subject to certain statutory and regulatory liabilities, including liabilities imposed pursuant to Sections 11, 12 and 17 of the Securities Act and Rule 10b-5 under the Securities Exchange Act of 1934, referred to as the Exchange Act.

In order to comply with the securities laws of certain states, if applicable, the securities must be sold in such jurisdictions only through registered or licensed brokers or dealers. In addition, in certain states the securities may not be sold unless they have been registered or qualified for sale in the applicable state or an exemption from the registration or qualification requirement is available and is complied with.

The anti-manipulation rules of Regulation M under the Exchange Act may apply to sales of securities pursuant to this prospectus and to the activities of the selling securityholders. In addition, we will

make copies of this prospectus available to the selling securityholders for the purpose of satisfying the prospectus delivery requirements of the Securities Act, which may include delivery through the facilities of the Nasdaq Global Select Market pursuant to Rule 153 under the Securities Act.

At the time a particular offer of securities is made, if required, a prospectus supplement will set forth the number and type of securities being offered and the terms of the offering, including the name of any underwriter, dealer or agent, the purchase price paid by any underwriter, any discount, commission and other item constituting compensation, any discount, commission or concession allowed or reallowed or paid to any dealer, and the proposed selling price to the public.

We do not intend to apply for listing of the warrant on any securities exchange or for inclusion of the warrant in any automated quotation system unless requested by the initial selling shareholder. No assurance can be given as to the liquidity of the trading market, if any, for the warrant.

We have agreed to indemnify the selling securityholders against certain liabilities, including certain liabilities under the Securities Act. We have also agreed, among other things, to bear substantially all expenses (other than underwriting discounts and selling commissions) in connection with the registration and sale of the securities covered by this prospectus.

SELLING SECURITYHOLDERS

On January 9, 2009, we issued the securities covered by this prospectus to the United States Department of the Treasury, which is the initial selling securityholder under this prospectus, in a transaction exempt from the registration requirements of the Securities Act. The initial selling securityholder, or its successors, including transferees, may from time to time offer and sell, pursuant to this prospectus or a supplement to this prospectus, any or all of the securities they own. The securities to be offered under this prospectus for the account of the selling securityholders are:

a warrant to purchase 167,504 shares of our common stock, representing beneficial ownership of approximately 5.2% of our common stock as of December 31, 2008; and

167,504 shares of our common stock issuable upon exercise of the warrant, which shares, if issued, would represent ownership of approximately 5.2% of our common stock as of December 31, 2008.

For purposes of this prospectus, we have assumed that, after completion of the offering covered by this prospectus, none of the securities covered by this prospectus will be held by the selling securityholders.

Beneficial ownership is determined in accordance with the rules of the SEC and includes voting or investment power with respect to the securities. To our knowledge, the initial selling securityholder has sole voting and investment power with respect to the securities.

We do not know when or in what amounts the selling securityholders may offer the securities for sale. The selling securityholders might not sell any or all of the securities offered by this prospectus. Because the selling securityholders may offer all or some of the securities pursuant to this offering, and because currently no sale of any of the securities is subject to any agreements, arrangements or understandings, we cannot estimate the number of the securities that will be held by the selling securityholders after completion of the offering.

Other than with respect to the acquisition of the securities, the initial selling securityholder has not had a material relationship with us.

Information about the selling securityholders may change over time and changed information will be set forth in supplements to this prospectus if and when necessary.

LEGAL MATTERS

The validity of the warrant and the common stock offered hereby have been passed upon for us by Troutman Sanders LLP.

EXPERTS

The consolidated financial statements incorporated in this prospectus by reference from our Annual Report on Form 10-K for the three years in the period ended December 31, 2007, and the effectiveness of our internal control over financial reporting as of December 31, 2007, have been audited by Yount, Hyde & Barbour, P.C., independent registered public accounting firm, as stated in its report, which is incorporated herein by reference, and has been so incorporated in reliance upon such report of such firm given upon their authority as experts in accounting and auditing.

WHERE YOU CAN FIND MORE INFORMATION

C&F Financial files

We file annual, quarterly and current reports, proxy statements and other information with the SecuritiesSEC. Our SEC filings are available to the public over the Internet at the SEC’s website athttp:/www.sec.gov. Copies of certain information filed by us with the SEC are also available on our website atwww.cffc.com. Our website is not and Exchange Commission.should not be considered part of this prospectus and is not incorporated by reference in this document. You may also read and copy any reports, proxy statements or other information filed by usdocument we file at the SEC’s public reference rooms inroom, 100 F Street, N.E., Washington, D.C., New York, New York and Chicago, Illinois. 20549. Please call the SEC at 1-800-SEC-0330 for further information on the operation of the public reference rooms. Our filings are also available to the public from document retrieval services and at the SEC’s website at “http://www.sec.gov.”

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room.


We have filed with the SEC a registration statement on Form S-3 under the Securities Act of 1933. This prospectus is a part of the registration statement. As permitted by the Securities Act of 1933, this prospectus does not contain all the information you can find in the registration statement. The registration statement is available for inspection and copying as set forth above.
The SEC allows us to “incorporate by reference” information into this prospectus,we file with it, which means that we can disclose important information to you by referring you to another document filed separately with the SEC.other documents. The information incorporated by reference is considered to be a part of this prospectus, except for anyand information superseded bythat we file later with the SEC will automatically update and supersede this information. In all cases, you should rely on the later information contained in later-filed documents incorporated by referenceover different information included in this prospectus. C&F Financial incorporates

We incorporate by reference the documents filed by itlisted below and all future filings we make with the SEC listed below.under Sections 13(a),
13(c), 14 or 15(d) of the Exchange Act, prior to the termination of the offering, except to the extent that any information contained in such filings is deemed “furnished” in accordance with SEC rules:

Our Annual Report on Form 10-K for the year ended December 31, 2007, filed on March 7, 2008.

Our Quarterly Report on Form 10-Q for the quarter ended March 31, 2008, filed on May 9, 2008, our Quarterly Report on Form 10-Q for the quarter ended June 30, 2008, filed on August 8, 2008, and our Quarterly Report on Form 10-Q for the quarter ended September 30, 2008, filed on November 5, 2008.

C&F Financial’s SEC Filings (File No. 0000913341)

Period

Annual Report on Form 10-KYear ended December 31, 2001
Current Report 8-KFebruary 1, 2002;
September 3, 2002
October 1, 2002
Statement of Beneficial Ownership by Individuals SC 13G/AFebruary 14, 2002
Other Definitive Proxy Statement DEF 14AMarch 15, 2002
Quarterly ReportMay 10, 2002;
August 9, 2002
Annual report of employee stock purchase, savings and similar plans 11-KJune 26, 2002

Our Current Reports on Form 8-K filed on February 6, 2008; February 21, 2008; April 18, 2008; May 22, 2008; July 29, 2008 (Item 8.01 only); August 25, 2008; August 28, 2008, September 12, 2008, November 21, 2008, December 15, 2008, and January 14, 2009.

The description of our common stock contained in the “Description of Capital Stock” in the Company’s Proxy Statement/Prospectus filed as part of the Registration Statement on Form S-4 (No. 33-70184) with the SEC on October 12, 1993, as amended on October 19, 1993 (Pre-Effective Amendment No. 1), as it may be amended by any amendment or report filed subsequent to this registration statement for the purpose of updating such description.

You may request a copy of these filings, at no cost, by writing or by telephoning us at the following address:

C&F Financial Corporation

P. O. Box 391
Eighth and

802 Main Streets

Street

West Point, Virginia 23181

Telephone: (804) 843-2360

Attention: Corporate Secretary/Thomas F. Cherry,

Executive Vice President, Chief Financial Officer

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and Secretary


(804) 843-2360

Part II  

Information Not RequiredYou should rely only on the information contained or incorporated by reference in Prospectusthis prospectus. We have not authorized anyone else to provide you with additional or different information.

PART II

INFORMATION NOT REQUIRED IN THE PROSPECTUS

Item 14.Other Expenses of Issuance and Distribution

SEC registration fee  $210
Accounting Fees and Expenses   1,000
Legal Fees and Expenses   4,000
Miscellaneous Fees and Expenses   200
   

Total (Estimated)  $5,410

The following table sets forth the various expenses to be incurred in connection with the sale and distribution of the securities being registered hereby, all of which will be borne by the Company (except any underwriting discounts and commissions and expenses incurred by the selling securityholders for brokerage, accounting, tax or legal services or any other expenses incurred by the selling securityholders in disposing of the shares). All amounts shown are estimates except the SEC registration fee.

SEC Registration fee

  $118

Legal fees and expenses

  $20,000

Accounting fees and expenses

  $3,000

Other

  $1,000
    

Total Expenses

  $24,118

Item 15.Indemnification of OfficersDirectors and DirectorsOfficers.

The laws

Article VII of the CommonwealthCompany’s Amended and Restated Articles of Virginia pursuantIncorporation limits the liability of the Company’s directors and officers to which the Company and its shareholders to the full extent permitted by the Virginia Stock Corporation Act as now and hereafter in effect. The Virginia Stock Corporation Act places a limit on the liability of a director or officer in derivative or shareholder proceedings equal to the lesser of (i) the amount specified in the corporation’s articles of incorporation or a shareholder-approved bylaw; or (ii) the greater of (a) $100,000 or (b) twelve months of cash compensation received by the director or officer. The Company’s Amended and Restated Articles of Incorporation provide that the Company’s directors and officers will not be monetarily liable to the Company or the Company’s shareholders, if such limitation is incorporated permit itpermissible under the Virginia Stock Corporation Act. This limitation does not apply in the event the director or officer has engaged in willful misconduct or a knowing violation of a criminal law or a federal or state securities law. The effect of the Company’s Amended and Restated Articles of Incorporation, together with the Virginia Stock Corporation Act, is to eliminate liability of directors and officers for monetary damages in derivative or shareholder proceedings so long as the required standard of conduct is met.

Article VII of the Company’s Amended and Restated Articles of Incorporation also mandates indemnification of the Company’s directors and officers to the full extent permitted by the Virginia Stock Corporation Act. The Virginia Stock Corporation Act permits a corporation to indemnify its officers and directors against certain liabilities with the approval of its shareholders. The articles of incorporation of the Company, which have been approved by its shareholders, provide for the indemnification of each director and officer (including former directors and officers and each person who may have servedagainst liability incurred in all proceedings, including derivative proceedings, arising out of their service to the corporation or to other corporations or enterprises that the officer or director was serving at the request of the Company as a director or officer of any other legal entity and, in all such cases, his or her heirs, executors and administrators) against liabilities (including expenses) reasonably incurred by him or her in connection with any actual or threatened action, suit or proceeding to which he or she may be made party by reason of his or her being or having been a director or officer of the Company,corporation, except in relation to any action, suit or proceeding in which he or she has been adjudged liable becausethe case of willful misconduct or a knowing violation of thea criminal law.

The Company is required to indemnify its directors and officers in all such proceedings if they have not violated this standard.

Insofar as indemnification for liabilities arising under the Securities Act may be permitted the Company’s directors, officers and controlling persons pursuant to the foregoing provisions, or otherwise, the Company has been advised that in the opinion of the SEC such indemnification is against public policy as expressed in the Securities Act and is, therefore, unenforceable.

The Company has also purchased officers’a directors’ and directors’officers’ liability insurance policies.policy. Within the limits of their coverage limit, the policies insure (1)policy provides coverage (a) to the Company’s directors and officers where the Company either is not permitted by law or is unable, due to insolvency, to indemnify its directors and officers; and (b) to the Company where the Company does indemnify the directors and officers of the Company against certain losses resulting from claims against them in their capacities as directors and officers to the extent that such losses are not indemnified by the Company and (2) the Company to the extent that it indemnifies such directors and officers for losses as permitted, under the laws of Virginia.

and/or required by law.

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Item 16.Exhibits and Financial Statement Schedules

(a)    Exhibit IndexEXHIBIT INDEX

Exhibit No.


  

Description of Exhibit


2.010.1  Stock PurchaseLetter Agreement, previously includeddated as of January 9, 2009, between the Registrant and the United States Department of the Treasury (filed as Exhibit 2.110.24 to the company’sRegistrant’s Current Report on Form 8-K filed September 3, 2002.on January 14, 2009 and incorporated herein by reference).
4.0See Exhibit 2.0
  5.0*4.1Warrant to Purchase Shares of Common Stock, dated January 9, 2009, to purchase shares of Common Stock of the Registrant (filed as Exhibit 4.2 to the Registrant’s Current Report on Form 8-K filed on January 14, 2009 and incorporated herein by reference).
  5.1  Opinion of Flippin, Densmore, Morse & Jessee, P.C., regarding the legality of the securities being registered and consent.Troutman Sanders LLP

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  23.1*23.1  Consent of Yount, Hyde & Barbour, P.C., as accountants for C&F Financial Corporation.
  23.2*23.2  Consent of Flippin, Densmore, Morse & Jessee, P.C,Troutman Sanders LLP (included as part ofin Exhibit 5).5.1)

*
24.1  Filed herein.Power of Attorney of certain officers and directors (located on the signature page to the Registration Statement)

Item 17.Undertakings

The undersigned registrant hereby undertakes:

(1) To file, during any period in which offers or sales are being made, a post-effective amendment to this registration statement:

(i) Toto include any prospectus required by sectionSection 10(a)(3) of the Securities Act of 1933;

1933, as amended (the “Securities Act of 1933”);

(ii) Toto reflect in the prospectus any facts or events arising after the effective date of thethis registration statement (or the most recent post-effective amendment thereof) which, individually or in the aggregate, represent a fundamental change in the information set forth in this registration statement. Notwithstanding the foregoing, any increase or decrease in the volume of securities offered (if the total dollar value of securities offered would not exceed that which was registered) and any deviation from the low or high end of the estimated maximum offering range may be reflected in the form of prospectus filed with the Commission pursuant to Rule 424(b) if, in the aggregate, the changes in volume and price represent no more than 20 percent change in the maximum aggregate offering price set forth in the “Calculation of Registration Fee” table in the effective registration statement;

and

(iii) Toto include any material information with respect to the plan of distribution not previously disclosed in thethis registration statement or any material change to such information in this registration statement;

provided, however, that paragraphs (1)(i), (1)(ii) and (1)(iii) do not apply if the information required to be included in a post-effective amendment by those paragraphs is contained in periodic reports filed with or furnished to the Commission by the registrant pursuant to Section 13 or Section 15(d) of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), that are incorporated by reference in this registration statement, or is contained in a form of prospectus filed pursuant to Rule 424(b) that is part of this registration statement.

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(2) That, for the purposepurposes of determining any liability under the Securities Act of 1933, each such post-effective amendment shall be deemed to be a new registration statement relating to the securities offered therein, and the offering of such securities at thatthe time shall be deemed to be the initialbona fideoffering thereof.

(3) To remove from registration by means of a post-effective amendment any of the securities being registered which remain unsold at the termination of the offering.

(4)That, for the purpose of determining liability under the Securities Act of 1933 to any purchaser:

(i) each prospectus filed by a registrant pursuant to Rule 424(b)(3) shall be deemed to be part of the registration statement as of the date the filed prospectus was deemed part of and included in the registration statement; and

(ii) each prospectus required to be filed pursuant to Rule 424(b)(2), (b)(5), or (b)(7) as part of a registration statement in reliance on Rule 430B relating to an offering made pursuant to Rule 415(a)(1)(i), (vii) or (x) for the purpose of providing the information required by Section 10(a) of the Securities Act of 1933 shall be deemed to be part of and included in the registration statement as of the earlier of the date such form of prospectus is first used after effectiveness or the date of the first contract of sale of securities in the offering described in the prospectus. As provided in Rule 430B, for liability purposes of the issuer and any person that is at that date an underwriter, such date shall be deemed to be a new effective date of the registration statement relating to the securities in the registration statement to which that prospectus relates, and the offering of such securities at that time shall be deemed to be the initialbona fideoffering thereof.Provided, however, that no statement made in a registration statement or prospectus that is part of the registration statement or made in a document incorporated or deemed incorporated by reference into the registration statement or prospectus that is part of the registration statement will, as to a purchaser with a time of contract of sale prior to such effective date, supersede or modify any statement that was made in the registration statement or prospectus that was part of the registration statement or made in any such document immediately prior to such effective date.

(5) That, for the purpose of determining liability of a registrant under the Securities Act of 1933 to any purchaser in the initial distribution of the securities:

The undersigned registrant undertakes that in a primary offering of securities of the undersigned registrant pursuant to this registration statement, regardless of the underwriting method used to sell the securities to the purchaser, if the securities are offered or sold to such purchaser by means of any of the following communications the undersigned registrant will be a seller to the purchaser and will be considered to offer or sell such securities to such purchaser:

(i) any preliminary prospectus or prospectus of the undersigned registrant relating to the offering required to be filed pursuant to Rule 424;

(ii) any free writing prospectus relating to the offering prepared by or on behalf of the undersigned registrant or used or referred to by the undersigned registrant;

(iii) the portion of any other free writing prospectus relating to the offering containing material information about the undersigned registrant or its securities provided by or on behalf of the undersigned Registrant; and

(iv) any other communication that is an offer in the offering made by the undersigned registrant to the purchaser.

The registrant hereby undertakes that, for purposes of determining any liability under the Securities Act of 1933, each filing of the registrant’s annual report pursuant to sectionSection 13(a) or section 15(d) of the Securities Exchange Act of 1934 (and, where applicable, each filing of an employee benefit plan’s annual report pursuant to sectionSection 15(d) of the Securities Exchange Act of 1934)Act) that is incorporated by reference in thethis registration statement shall be deemed to be a new registration statement relating to the securities offered therein, and the offering of such securities at that time shall be deemed to be the initialbona fideoffering thereof.

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Insofar as indemnification for liabilities arising under the Securities Act of 1933 may be permitted to directors, officers and controlling persons of the registrant pursuant to the indemnification provisions described herein, or otherwise, the registrant has been advised that in the opinion of the Securities and Exchange Commission such indemnification is against public policy as expressed in the Securities Act of 1933 and is, therefore, unenforceable. In the event that a claim for indemnification against such liabilities (other than the payment by the registrant of expenses incurred or paid by a director, officer or controlling person of the registrant in the successful defense of any action, suit or proceeding) is asserted by such director, officer or controlling person in connection with the securities being registered, the registrant will, unless in the opinion of its counsel the matter has been settled by controlling precedent, submit to a court of appropriate jurisdiction the question whether such indemnification by it is against public policy as expressed in the Securities Act of 1933 and will be governed by the final adjudication of such issue.

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SIGNATURES

Pursuant to the requirements of the Securities Act of 1933, the Registrant certifies that it has reasonable grounds to believe that it meets all of the requirements for filing on Form S-3 and has duly caused this Registration Statementregistration statement to be signed on its behalf by the undersigned, thereunto duly authorized, in the Town of West Point, Commonwealth of Virginia, on October 22, 2002.

January 20, 2009.

C&F FINANCIAL CORPORATIONFINANCIAL CORPORATION

By:

 

/s/ THOMAS F. CHERRY


Larry G. Dillon

 
Thomas F. Cherry, Senior Vice
Larry G. Dillon

Chairman, President and Chief Financial

Executive Officer

Pursuant to the requirements of the Securities Act of 1933, this Registration Statement has been signed below by the following persons in the capacities and on the dates indicated.
Each

POWER OF ATTORNEY

KNOW ALL MEN BY THESE PRESENTS, that each person whose signature appears below hereby constitutes and appoints Larry G. Dillon and Thomas F. Cherry, and each of them singly, aswith the power to act alone, his true and lawful attorneys-in-factattorney-in-fact and agents, with full power of substitution and resubstitution, for him and in his name, place and stead, in any and all capacities, to sign any and all amendments, including pre-effective amendments to this registration statement, and any additional registration statements to be filed pursuant to Rule 462(b) under the Securities Act of 1933, and to file the same, with all exhibits thereto, and any other documentation in connection therewith, with the Securities and Exchange Commission, anygranting unto said attorneys-in-fact and all amendments, including post-effective amendments, to this Registration Statement on Form S-3, making such changes in the Registration Statement as appropriate,agents full power and generallyauthority to do and perform each and every act and thing requisite and necessary to be done in and about the premises, as fully to all such thingsintents and purposes as he might or could do in person, hereby ratifying all that said attorneys-in-fact and agents, or their behalf in their capacities as director and/substitute or officersubstitutes, may lawfully do or cause to enable C&F Financial Corporationbe done by virtue hereof.

Pursuant to comply with the provisionsrequirements of the Securities Act of 1933, this registration statement has been signed by the following persons in the capacities and all requirements ofon the Securities and Exchange Commission.

date indicated.

SignatureName


  

CapacityTitle


 

Date


/s/ LARRY G. DILLON


Larry G. Dillon

Larry G. Dillon

  Chairman, President and Chief Executive Officer Director (Principal Executive Officer)(principal executive officer) October 22, 2002January 20, 2009

/s/ THOMAS F. CHERRY        


Thomas F. Cherry

Thomas F. Cherry

  SeniorExecutive Vice President, and Chief Financial Officer (Principal Financial Officer)and Secretary (principal financial officer) October 22, 2002January 20, 2009

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/s/    J. P. CAUSEY, JR.         

J. P.

J.P. Causey Jr.

  Director October 22, 2002

/s/ BARRY R. CHERNACK        


Barry R. Chernack

Barry R. Chernack

  Director October 22, 2002January 20, 2009

/s/ JAMES H. HUDSON, III        


James H. Hudson, III
Audrey D. Holmes

Audrey D. Holmes

  Director October 22, 2002January 20, 2009

/s/ JOSHUA LAWSON        


Joshua Lawson
James H. Hudson

James H. Hudson

  Director October 22, 2002January 20, 2009

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/s/ WILLIAM E. O’CONNELL, JR.        


William E. O’Connell, Jr.
Joshua H. Lawson

Joshua H. Lawson

  Director  October 22, 2002January 20, 2009

/s/ PAUL C. ROBINSON        


Paul. C. Robinson
William E. O’Connell Jr.

William E. O’Connell Jr.

  Director  October 22, 2002January 20, 2009

/s/ C. Elis Olsson

C. Elis Olsson

DirectorJanuary 20, 2009

/s/ Paul C. Robinson

Paul C. Robinson

DirectorJanuary 20, 2009

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EXHIBIT INDEX

Exhibit No.

Description

10.1Letter Agreement, dated as of January 9, 2009, between the Registrant and the United States Department of the Treasury (filed as Exhibit 10.24 to the Registrant’s Current Report on Form 8-K filed on January 14, 2009 and incorporated herein by reference).
  4.1Warrant to Purchase Shares of Common Stock, dated January 9, 2009, to purchase shares of Common Stock of the Registrant (filed as Exhibit 4.2 to the Registrant’s Current Report on Form 8-K filed on January 14, 2009 and incorporated herein by reference).
  5.1Opinion of Troutman Sanders LLP
23.1Consent of Yount, Hyde & Barbour, P.C.
23.2Consent of Troutman Sanders LLP (included in Exhibit 5.1)
24.1Power of Attorney of certain officers and directors (located on the signature page to the Registration Statement)

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