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As filed with the Securities and Exchange Commission on July 26, 2004August 27, 2009

Registration No. 333-            333-______



UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549


FORM S-3

REGISTRATION STATEMENT
UNDER
THE SECURITIES ACT OF 1933


LITHIA MOTORS, INC.
(Exact name of Registrantregistrant as specified in its charter)


Oregon
(State or other jurisdiction of
incorporation or organization)
93-0572810
(I.R.S. Employer
Identification Number)

Oregon
(State or other jurisdiction of incorporation or organization)

93-0572810
(I.R.S. Employer Identification Number)

360 East Jackson Street
Medford, Oregon 97501
(541) 776-6401
(Address, including zip code, and telephone number, including area code, of registrant’s principal executive offices)

Sidney B. DeBoer
Lithia Motors, Inc.
360 East Jackson Street
Medford, Oregon 97501
(541) 776-6401
(Name, address, including zip code, and telephone number, including area code, of agent for service)

With a Copy to:
Kenneth E. Roberts, Esq.
Roberts Kaplan LLP
601 SW Second Avenue, Suite 1800
Portland, Oregon 97204
(503) 221-0607

360 East Jackson Street
Medford, Oregon 97501
(541) 776-6401

(Address, including zip code, and telephone number, including
area code, of Registrant's principal executive offices)



Sidney B. DeBoer
Lithia Motors, Inc.
360 East Jackson Street
Medford, Oregon 97501
(541) 776-6401

(Name, address, including zip code, and telephone number,
including area code, of agent for service)

With a Copy to:
Kenneth E. Roberts, Esq.
Foster Pepper Tooze LLP
601 SW Second Avenue, Suite 1800
Portland, Oregon 97204
(503) 221-0607

    Approximate date of commencement of proposed sale to the public:public: From time to time after the effectivetheeffective date of this Registration Statement.



    If the only securities being registered on this Form are being offered pursuant to dividend or interest reinvestmentinterestreinvestment plans, please check the following box. o[__]



    If any of the securities being registered on this Form are to be offered on a delayed or continuous basis pursuantbasispursuant to Rule 415 under the Securities Act of 1933, (the "Securities Act"), other than securities offered only in connection with dividend ordividendor interest reinvestment plans, check the following box. ý[X]



    If this Form is filed to register additional securities for an offering pursuant to Rule 462(b) under the SecuritiestheSecurities Act, please check the following box and list the Securities Act registration statement number of the earlier effectiveearliereffective registration statement for the same offering. o[__]



    If this Form is a post-effective amendment filed pursuant to Rule 462(c) under the Securities Act, check the followingthefollowing box and list the Securities Act registration statement number of the earlier effective registration statement forstatementfor the same offering. o[__]


     If delivery ofthis Form is a registration statement pursuant to General Instruction I.D. or a post-effective amendment thereto that shall become effective upon filing with the prospectus is expected to be madeCommission pursuant to Rule 434, please462(e) under the Securities Act, check the following box. o[__]

CALCULATION OF REGISTRATION FEE


Title of Each Class of
Securities to be Registered

 Amount to
be Registered

 Proposed Maximum
Offering Price
Per Share(1)

 Proposed Maximum
Aggregate
Offering Price(1)

 Amount of
Registration Fee


27/8% Convertible Senior Subordinated Notes due May 1, 2014 $85,000,000 100% $85,000,000 $10,769.50

Class A common stock, no par value 2,255,313 shares(2) (3) (3) (3)

(1)
Equals the aggregate principal amount     If this Form is a post-effective amendment to a registration statement filed pursuant to General Instruction I.D. filed to register additional securities or additional classes of the notes being registered. Estimated solely for the purpose of calculating the registration feesecurities pursuant to Rule 457(c)413(b) under the Securities Act, check the following box. [__]

     Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act. (Check one):

Large accelerated filer ¨
Accelerated filerx
Non-accelerated filer¨(Do not check if a smaller reporting company)
Smaller reporting company¨

CALCULATION OF REGISTRATION FEE
   Proposed  Proposed    
   maximum  maximum  Amount of 
Title of each class of securities to be  Amount to be offering price per  aggregate offering  registration 
registered  registered (1)(2) unit (1)(2) price(2) fee(3) 
 
Class A Common Stock          
Preferred Stock          
Warrants          
Debt Securities          
Units (4)          
Stock Purchase Contracts          
Depositary Shares(5)          
Total $100,000,000  $100,000,000 $5,580 

(1) An unspecified aggregate initial offering price and number of securities of each identified class is being registered as may from time to time be offered at unspecified prices. Also includes an indeterminate number of shares of Class A common stock, preferred stock or debt securities as may be issued by the Registrant upon conversion, exercise or exchange of any securities that provide for such issuance, or that may from time to time become issuable by reason of any stock split, stock dividend or similar transaction, for which no separate consideration will be received by the Registrant. In no event will the aggregate offering price of all types of securities issued by the Registrant pursuant to this registration statement exceed $100,000,000. Any securities registered hereunder may be sold separately or together with other securities registered hereunder.

(2) Pursuant to General Instruction II.D of Form S-3, information as to each class of securities to be registered is not specified.

(3) Calculated on the basis of the maximum aggregate offering price of all the securities listed above in accordance with Rule 457(o) under the Securities Act of 1933, as amended.

(2)
The shares of common stock registered hereunder are issuable upon conversion of the notes at the rate of 26.5331 shares per $1,000 principal amount of notes (equivalent to

(4) Each unit will be issued under a conversion price of $37.69). Pursuant to Rule 416, there are also registered hereby the shares of common stockunit agreement and will represent an interest in two or more other securities, thatwhich may or may not be issuable upon conversion of the notes as a result of a stock split, stock dividend, recapitalization or similar event or adjustment in the number of shares of common stock issuable as provided in the indenture covering the notes.

(3)
Pursuant to Rule 457(i), there is no additional filing fee with respect to the shares of common stock issuable upon conversion of the notes because no additional considerationseparable from one another.

(5) Each depositary share will be receivedissued under a deposit agreement, will represent an interest in connection with the exercisea fractional share of the conversion privilege.



debt securities or preferred stock and will be evidenced by a depositary receipt.

     The Registrant hereby amends this Registration Statement on such date or dates as may be necessary to delay its effective date until the Registrant shall file a further amendment which specifically states that this Registration Statement shall thereafter become effective in accordance with Section 8(a) of the Securities Act of 1933 or until the Registration Statement shall become effective on such date as the Commission, acting pursuant to said Section 8(a), may determine.


INTRODUCTORY NOTE



     This registration statement contains a form of base prospectus to be used in connection with offerings of the following securities of Lithia Motors, Inc.:


     Each offering of securities made under this registration statement will be made pursuant to this prospectus, is not complete and may be changed. The selling securityholders may not sell these securities until the registration statement filed with the Securities and Exchange Commission is effective. Thisspecific terms of the securities offered thereby set forth in an accompanying prospectus is not ansupplement.


PROSPECTUS

$100,000,000

[LITHIA LOGO]

LITHIA MOTORS, INC.

Class A Common Stock
Preferred Stock
Warrants
Debt Securities
Units
Stock Purchase Contracts
Depositary Shares

     We may from time to time offer to sell, these securities and is not soliciting an offer to buy these securities in any state where the offertogether or sale is not permitted.

Subject to Completion, Dated July    , 2004

PROSPECTUS

$85,000,000

LOGO


LITHIA MOTORS, INC.

27/8% Convertible Senior Subordinated Notes Due 2014 and Shares of Class A Common Stock Issuable Upon Conversion Thereof

        We issued $85,000,000 aggregate principal amount of our 27/8% Convertible Senior Subordinated Notes Due 2014 in a private placement on May 4, 2004. This prospectus covers resales of the notes and shares of ourseparately, Class A common stock, issuable upon conversionpreferred stock, warrants, debt securities, units, stock purchase contracts or depositary shares. These securities may be convertible, exercisable or exchangeable for Class A common stock, preferred stock or debt securities. The debt securities may consist of the notes.debentures, notes or other types of debt.

     We will provide the specific terms of these securities in supplements to this prospectus at the time of offering. You should read this prospectus, the applicable prospectus supplement, any free writing prospectus, as well as the documents incorporated or deemed to be incorporated by reference in this prospectus, carefully before you invest. This prospectus may not receive any of the proceeds from the sale of the notes or the shares of the common stockbe used to sell securities unless accompanied by the selling securityholders.

        The notes bear interest at a rate of 2.875% per annum. We will pay interest on the notes on May 1 and November 1 of each year commencing November 1, 2004. In addition, we will pay contingent interest during any six-month period commencing May 1, 2009, if the average trading price of the notes for the five trading days immediately preceding such period equals or exceeds 120% of the principal amount of the notes.

        Subject to prior redemption or repurchase of the notes, noteholders may convert the notes into shares of our common stock at a conversion rate of 26.5331 shares per $1,000 principal amount of notes (representing a conversion price of approximately $37.69), subject to adjustment, before the close of business on May 1, 2014, only under the following circumstances: (1) during any calendar quarter commencing after June 30, 2004, and prior to the close of business on May 1, 2009, if the closing sale price of our common stock exceeds 120% of the conversion price for at least 20 trading days in the 30 consecutive trading days ending on the last trading day of the preceding calendar quarter; (2) after May 1, 2009, if on any trading day the closing sale price of our common stock exceeds 120% of the conversion price; (3) during the five business day period after any five consecutive trading day period in which the trading price per note for each day of that period was less than 98% of the product of the closing sale price of our common stock and the conversion rate; (4) if the notes have been called for redemption; or (5) upon the occurrence of certain corporate events.

        Beginning May 6, 2009, we may redeem all or any portion of the notes for cash at a redemption price equal to 100% of the principal amount of the notes, plus accrued and unpaid interest. On May 1, 2009, or upon the occurrence of certain designated events, holders may require us to repurchase the notes for cash at a repurchase price equal to 100% of the principal amount of the notes plus accrued and unpaid interest.

        The notes are subordinated to our senior indebtedness, will rank equally in right of payment to any additional senior subordinated indebtedness that we may incur in the future and will be senior to all of our existing and future subordinated obligations. The notes will also be effectively subordinated to all of our and our subsidiaries' secured indebtedness. As of June 30, 2004, we had $519.9 million of senior indebtedness outstanding under our primary credit facility and new vehicle floor plan financing facilities, $123.4 million in other senior indebtedness and no other senior subordinated indebtedness outstanding.

        For United States federal income tax purposes the notes are subject to United States federal income tax rules applicable to contingent payment debt instruments. For a more detailed description of the notes, see "Description of the Notes" beginning on page 11 and "Material United States Federal Tax Considerations" beginning on page 32.prospectus supplement.

     Our Class A common stock is listed on Thethe New York Stock Exchange under the symbol "LAD."“LAD.” On July 21, 2004,August 27, 2009, the closing price of our Class A common stock on The New York Stock Exchange was $22.67$14.15 per share. Each prospectus supplement will indicate if the securities offered thereby will be listed on any securities exchange.

     We may offer securities through underwriters or dealers, by us directly, through agents or through a combination of any of these methods of sale. The prospectus supplement for an offering of securities will describe in detail the plan of distribution for that offering.

Investing in the notes and the common stockour securities involves risks. You should carefully read and considerPlease refer to the "Risk Factors"“Risk Factors” section of this prospectus beginning on page 2.3, our Securities Exchange Act of 1934 filings and the applicable prospectus supplement before you make your investment decision.

     Neither the Securities and Exchange Commission nor any state securities commission or other regulatory body has approved or disapproved of these securities or passed upon the accuracyadequacy or adequacyaccuracy of this prospectus. Any representation to the contrary is a criminal offense.

The date of this prospectus is , 2004.August 27, 2009.


ABOUT THIS PROSPECTUS


TABLE OF CONTENTS
     This prospectus is part of a registration statement that Lithia Motors, Inc. filed with the Securities and Exchange Commission, or the “SEC,” using a “shelf” registration process. Under this shelf registration process, we may sell, either separately or together, Class A common stock, preferred stock, warrants, debt securities, units, stock purchase contracts or depositary shares in one or more offerings. We may also issue Class A common stock, preferred stock or debt securities upon conversion, exercise or exchange of any of the securities mentioned above.

Summary1
Risk Factors2
Special Note Regarding Forward-Looking Statements10
Use of Proceeds11
Ratio of Earnings to Fixed Charges11
Description of Notes11
Description of Capital Stock29
Material United States Federal Income Tax Considerations32
Selling Securityholders37
Plan of Distribution39
Legal Matters41
Experts41
Where You Can Find More Information41
Documents Incorporated by Reference41

     We have not authorized anyone to provideThis prospectus provides you with a general description of the securities that we may issue. Each time we sell securities, we will provide a prospectus supplement that will contain specific information about the terms of that offering. Such prospectus supplement may also add, update or to represent anything notchange information contained in this prospectus. You must not rely on any unauthorized information or representations. The selling securityholders are offering to sell, and seeking offers to buy, only the notes and shares of common stock covered byshould read this prospectus and onlythe applicable prospectus supplement together with the additional information described under circumstances andthe heading “Where You Can Find More Information.” We may also prepare free writing prospectuses that describe particular securities. Any free writing prospectus should also be read in jurisdictions where it is lawful to do so. The information contained inconnection with this prospectus is current only as of its date, regardless of the time and deliverywith any prospectus supplement referred to therein. For purposes of this prospectus, or of any sale ofreference to an applicable prospectus supplement may also refer to a free writing prospectus, unless the shares.context otherwise requ ires.

        You should read carefully the entire prospectus, as well as the documents incorporated by reference in the prospectus, before making an investment decision.     All references to "Lithia," "company," "we," "our," "ours"“Lithia,” “company,” “we,” “our” and "us"“us” in this prospectus refer to Lithia Motors, Inc. and its subsidiaries, except where the context otherwise requires or as otherwise indicated.



SUMMARY

     This summaryThe registration statement that contains basicthis prospectus, including the exhibits to the registration statement, contains additional information about us and the notessecurities offered under this prospectus. The registration statement is available at the SEC website or at the SEC offices mentioned under the heading “Where You Can Find More Information.”

     The distribution of this prospectus and our common stock. Becausethe applicable prospectus supplement and the offering of the securities in certain jurisdictions may be restricted by law. Persons into whose possession this prospectus and the applicable prospectus supplement come, should inform themselves about and observe any such restrictions. This prospectus and the applicable prospectus supplement do not constitute, and may not be used in connection with, an offer or solicitation by anyone in any jurisdiction in which such offer or solicitation is not authorized or in which the person making such offer or solicitation is not qualified to do so, or to any person to whom it is a summary, it does not contain all ofunlawful to make such offer or solicitation.

     You should rely only on the information that you should consider before investing. You should read this entire prospectus carefully, including the section entitled "Risk Factors" and our financial statements incorporated by reference herein,or presented in this prospectus or an applicable prospectus supplement. Neither we, nor any underwriters, dealers or agents, have authorized anyone else to provide you with different information. We may only use this prospectus to sell securities if it is accompanied by a prospectus supplement. We are only offering these securities in jurisdictions where the offer is permitted. You should not assume that the information in this prospectus or the applicable prospectus supplement is accurate as of any date other than the dates on the front of those documents.


PROSPECTUS SUMMARY

     This summary provides a brief overview of the key aspects of Lithia and the notes thereto, beforeoffered securities that are known as of the date of this prospectus. For a more complete understanding of the terms of the offered securities, prior to making an investment decision.decision, you should carefully read:

Lithia Motors, Inc.

     We are a leading operator of automotive franchises and retailer of new and used vehicles and services. As of June 30, 2004, we offered 25 brands of new vehicles through 149 franchises in 82 stores in the Western United States and over the Internet. On such date, we operated 16 stores in Oregon, 13 in California, 11 in Washington, 8 in Texas, 7 in Idaho, 7 in Colorado, 6 in Nevada, 6 in Alaska, 3 in Montana, 2 in South Dakota, 2 in Nebraska and 1 in Oklahoma. We sell new and used cars and light trucks; sell replacement parts; provide vehicle maintenance, warranty, paint and repair services; and arrange related financing, service contracts, protective products and credit insurance for our automotive customers.

We were founded in 1946 and incorporated in 1968.

     As of June 30, 2009, we had consolidated total assets of $938.2 million, total liabilities of $680.6 million and total shareholders’ equity of $257.6 million. Our principal executive offices are located at 360 E. Jackson Street, Medford, Oregon 97501. Our telephone number at this location is (541) 776-6899.776-6401. Our website is located at http://www.lithia.com. The information contained on our website is not a part of this prospectus.

The Securities We May Offer

We may use this prospectus to offer:

these offered securities.

Class A Common Stock

     We may issue Class A common stock, no par value per share. Holders of Class A common stock are entitled to receive dividends if, when and as declared by our Board of Directors. Each holder of Class A common stock is entitled to one vote per share and has no preemptive rights or cumulative voting rights.

Preferred Stock

     We may issue one or more series of preferred stock with various terms to be established by our Board of Directors. Each series of preferred stock will be more fully described in the particular prospectus supplement that will accompany this prospectus, including redemption provisions, rights in the event of liquidation, dissolution or winding up of Lithia, voting rights, conversion rights and how and when dividends will be paid on the series of preferred stock.


Warrants

     We may issue warrants independently or together with any securities. Warrants are securities pursuant to which we may sell or purchase Class A common stock, preferred stock, debt securities or any combination of these securities. We will issue any warrants under separate warrant agreements.

Debt Securities

     We may issue several different types of debt securities, including debentures, notes or other types of debt. For any particular debt securities we offer, the applicable prospectus supplement will describe the terms of the debt securities. We may issue senior and subordinated debt, including subordinated and junior subordinated debt securities, directly or under separate indentures to be entered into by and between us and a qualified trustee selected by us. Debt securities may be convertible into our Class A common stock or preferred stock, as described in the applicable prospectus supplement.

Units

     We may issue units comprised of shares of Class A common stock, shares of preferred stock, warrants, one or more debt securities, stock purchase contracts and depository shares in any combination.

Stock Purchase Contracts

     We may issue stock purchase contracts, including contracts obligating holders to purchase from or sell to us, and us to sell to or purchase from the holders, a specified number of shares of Class A common stock, preferred stock, warrants or depositary shares or other security or property at a future date or dates. The stock purchase contracts may be issued separately or as part of stock purchase units, consisting of a stock purchase contract and any combination of securities. The applicable prospectus supplement will describe the terms of the stock purchase contracts, including, if applicable, collateral arrangements.

Depositary Shares

     We may issue depositary shares representing fractional shares of debt securities or preferred stock. Each particular series of depositary shares will be more fully described in the prospectus supplement that will accompany this prospectus. These depositary shares will be evidenced by depositary receipts and issued under a deposit agreement between us and a bank or trust company.



RISK FACTORS

     YouBefore making an investment decision, you should carefully consider the risks described below before making an investment decision. The risks described below are notunder “Risk Factors” in the only ones facingapplicable prospectus supplement and in our company. Additional risks not presently knownmost recent Annual Report on Form 10-K, and in our updates to usthose Risk Factors in our Quarterly Reports on Form 10-Q, together with all of the other information appearing in this prospectus or that we currently deem immaterial may also impair our business operations.

incorporated by reference into this prospectus and any applicable prospectus supplement. Our business, financial condition or results of operations could be materially adversely affected by any of these risks. The trading price of the notes and our common stocksecurities could decline due to any of these risks, and you may lose all or part of your investment.

Risks Related to Our Business

Our ability to increase revenues through our acquisition growth strategy depends on our ability to acquire and successfully integrate additional stores.

        General.    The U.S. automobile industry is considered a mature industry in which minimal growth is expected in unit sales of new vehicles. Accordingly, a principal component of our growth in sales is to make additional acquisitions in our existing markets and in new geographic markets. To complete the acquisitions of additional stores, we need to successfully address each of the following challenges.

        Limitations on our capital resources may prevent us from capitalizing on acquisition opportunities.    Acquisitions of additional stores will require substantial capital investment. Limitations on our capital resources would restrict our ability to complete new acquisitions. Further, the use of any financing source could have the effect of reducing our earnings per share.

        We have financed our past acquisitions from a combination of the cash flow from our operations, borrowings under our credit arrangements and issuances of our common stock. We expect cash on hand together with our other financing resources to be sufficient for our currently anticipated acquisition program through 2005. If we are unable to obtain financing on acceptable terms, we may be required to slow the pace of our acquisition plans, which may materially and adversely affect our acquisition growth strategy.

        Generally, we use cash and available credit facilities for acquisitions. However, on occasion, we have financed acquisitions by issuing shares of our common stock as partial consideration for acquired stores. The viability of using common stock for acquisitions will depend on our willingness to issue shares, the market price of our common stock and the willingness of potential acquisition candidates to accept our common stock as part of the consideration for the sale of their businesses. Accordingly, our ability to make acquisitions could be adversely affected if the price of our common stock declines or, alternatively, is perceived as fully valued. If potential acquisition candidates are unwilling to accept our common stock as partial consideration, we will be forced to rely solely on available cash from operations or debt financing, which could limit our acquisition plans.

        Manufacturers may restrict our ability to make new acquisitions.    We are required to obtain consent from the applicable manufacturer prior to the acquisition of a franchised store. The term "manufacturer" in this prospectus refers to all of the manufacturers of new vehicles that we sell.

        In determining whether to approve an acquisition, a manufacturer considers many factors, including our financial condition, ownership structure, the number of stores currently owned and our performance with those stores. Most major manufacturers have now established limitations or guidelines on the:


        DaimlerChrysler has issued a policy statement to all of its dealers stating that it may disapprove any acquisition if the buyer would own stores representing more than (i) 10% of any Business Center's Annual Planning Potential; (ii) 5% of the Annual Planning Potential of the United States; or (iii) 20% of a Metro Market's Annual Planning Potential. We are currently below all of these specified limits. There are approximately 4,300 Chrysler stores nationwide.

        General Motors currently evaluates our acquisitions of GM stores on a case-by-case basis. GM, however, limits the maximum number of GM stores that we may acquire at any time to 50% of the GM stores, by franchise line, in a GM-defined geographic market area. GM has approximately 7,300 stores nationwide.

        Ford currently limits the number of stores that we may own to the greater of (i) 15 Ford and 15 Lincoln Mercury stores and (ii) that number of Ford and Lincoln Mercury stores accounting for 5% of the preceding year's total Ford, Lincoln and Mercury retail sales in the United States. In addition, Ford limits us to one Ford store in a Ford-defined market area having two or fewer authorized Ford stores and one-third of Ford stores in any Ford-defined market area having three or more authorized Ford stores. Ford has approximately 4,600 franchised stores nationwide.

        Toyota restricts the number of stores that we may own and the time frame over which we may acquire them, and imposes specific performance criteria on existing stores as a condition to any future acquisitions. In order for us to acquire more than seven stores, we must execute Toyota's standard Level Two Multiple Ownership Agreement. Under the Level Two Multiple Ownership Agreement, we may acquire more than seven stores over a minimum of seven semi-annual periods, up to a maximum number of stores equal to 5% of Toyota's aggregate national annual retail sale volume. In addition, Toyota restricts the number of Toyota stores that we may acquire in any Toyota-defined region and Metro market, as well as any contiguous market. Toyota has approximately 1,200 stores nationwide.

        With respect to other manufacturers, we do not believe existing numerical limitations will materially restrict our acquisition program for a number of years.

        A manufacturer also considers our past performance as measured by their customer satisfaction index, or CSI, scores and sales performance at our existing stores. At any point in time, some of our stores may have CSI scores below the manufacturers' sales zone averages or have achieved sales performances below the targets manufacturers have set. Our failure to maintain satisfactory CSI scores and to achieve sales performance goals could restrict our ability to complete future acquisitions. In particular, our current Nissan and Ford stores have not achieved manufacturer established sales goals and we do not believe we would receive approval to acquire any new Nissan or Ford stores until our sales levels improve for a sustained period of time.

        We may be unable to improve profitability of newly acquired stores.    We target stores with pretax margins below our historical pretax margin. Our ability to improve the profitability of newly acquired stores depends in large part on our ability at such stores to:


        If we fail to improve the profitability of newly acquired stores, we may be unable to maintain our historical pretax margin. Further, failure to improve the performance of under-performing stores could preclude us from receiving manufacturer approval for any new acquisitions of that brand.

        Competition with other automotive retailers for attractive acquisition targets could restrict our ability to complete new acquisitions.    In the current economic environment, we are presented with an increasing number of attractive acquisition opportunities. However, we compete with several other public and private national automotive retailers, some of which have greater financial and managerial resources. Competition with existing automotive retailers and those formed in the future may result in fewer attractive acquisition opportunities and increased acquisition costs. If we cannot negotiate acquisitions on acceptable terms, our future revenue growth will be significantly limited.

The loss of key personnel or the failure to attract additional qualified management personnel could adversely affect our operations and growth.

        Our success depends to a significant degree on the efforts and abilities of our senior management, particularly Sidney B. DeBoer, our Chairman and Chief Executive Officer, M. L. Dick Heimann, our President and Chief Operating Officer, R. Bradford Gray and Bryan B. DeBoer, our Executive Vice Presidents and Don Jones, Jr., our Senior Vice President, Retail Operations. Further, we have identified Mr. Sidney B. DeBoer and/or Mr. Heimann in most of our store franchise agreements as the individuals who control the franchises and upon whose financial resources and management expertise the manufacturers may consider when awarding or approving the transfer of any franchise. The loss of either of those individuals could have a material adverse effect on our on-going relationship with the manufacturers.

        We place substantial responsibility on our general managers for the profitability of their stores. We have increased our number of stores from 5 in 1996 to 82 as of June 30, 2004. Many stores are offered for sale to us to enable the owner/manager to retire. These potential acquisitions are viable to us only if we are able to obtain replacement management. This has resulted in the need to hire many additional managers. As we continue to expand, the need for additional experienced managers will become even more critical. The market for qualified general managers is highly competitive. The loss of the services of key management personnel or the inability to attract additional qualified general managers could have a material adverse effect on our business and the execution of our acquisition growth strategy.

Our stores depend on vehicle sales and, therefore, our success depends in large part upon the overall demand for the particular lines of vehicles that each of our stores sell.

        Our Chrysler, GM, Ford and Toyota stores represent over three-fourths of our total new vehicle retail sales. Chrysler alone accounts for over a third of those sales. Demand for our primary manufacturers' vehicles as well as the financial condition, management, marketing, production and distribution capabilities of these manufacturers can significantly affect our business. Events that adversely affect a manufacturer's ability to timely deliver new vehicles, such as labor disputes and other production disruptions, including delays that sometimes occur during periods of new product introductions, may adversely affect us by reducing our supply of popular new vehicles and leading to lower sales in our stores during those periods than would otherwise occur. Further, any event that causes adverse publicity involving any of our manufacturers or their vehicles could reduce sales of those vehicles and adversely affect our sales and profits.

Cyclical downturns in the automobile industry that reduce our vehicle sales may adversely affect our profitability.

        The automobile industry is cyclical and historically has experienced downturns characterized by oversupply and weak demand. Many factors affect the industry, including general economic conditions, consumer confidence, personal discretionary spending levels, interest rates and credit availability. We



cannot guarantee that the industry will not experience sustained periods of decline in vehicle sales in the future. Any such decline could have an adverse effect on our business.

        The automobile industry also experiences seasonal variations in revenue. Demand for automobiles is generally lower during the winter months than in other seasons, particularly in our market areas that experience harsh winters. Accordingly, we expect revenues and operating results generally to be lower in our first and fourth quarters than in our second and third quarters for existing stores. With respect to our company, the timing and volume of our acquisitions has had a greater effect on our revenues than seasonal sales variations.

Hostilities in the Middle East or other factors that significantly increase gasoline prices can be expected to reduce vehicle sales.

        Historically, in times of rapid increase in crude oil and gasoline prices, sales of vehicles have dropped, particularly in the short term, as consumer confidence wanes and fuel costs become more prominent to the consumer's buying decision. In sustained periods of higher fuel costs, consumers who do purchase vehicles tend to prefer smaller, more fuel efficient vehicles.

        The majority of our new vehicle sales are of domestic manufacture and are predominately SUVs and light trucks. These vehicles generally provide us with higher gross margins. A significant drop in sales volume in these vehicles would adversely affect our level of profits.

The ability of our stores to make new vehicle sales depends in large part upon the manufacturers and, therefore, any disruption or change in our relationships with manufacturers may materially and adversely affect our profitability.

        We depend on the manufacturers to provide us with a desirable mix of new vehicles. The most popular vehicles usually produce the highest profit margins and are frequently in short supply. If we cannot obtain sufficient quantities of the most popular models, our profitability may be adversely affected. Sales of less desirable models may reduce our profit margins.

        We depend on the manufacturers for sales incentives and other programs that are intended to promote sales or support our profitability. Manufacturers historically have made many changes to their incentive programs during each year. A discontinuation or change in manufacturers' incentive programs could adversely affect our business. Moreover, some manufacturers use a store's CSI scores as a factor for participating in incentive programs. Accordingly, our failure to meet CSI standards at our stores could have a material adverse effect on us.

        Each of our stores operates pursuant to a franchise agreement with each of the respective manufacturers for which it serves as franchisee. Manufacturers exert significant control over our stores through the terms and conditions of their franchise agreements, including provisions for termination or non-renewal for a variety of causes. From time-to-time, certain of our stores have failed to comply with certain provisions of their franchise agreements. These agreements and state law, however, generally afford us the opportunity to cure violations and no manufacturer has terminated or failed to renew any franchise agreement with us. If a manufacturer terminates or fails to renew one or more of our significant franchise agreements, such action could have a material adverse effect on us.

        Our franchise agreements also specify that, in certain situations, we cannot operate a franchise by another manufacturer in the same building as the manufacturer's franchised store. This may require us to build new facilities at a significant cost. In addition, some manufacturers are in the process of realigning their stores along defined channels, such as combining Chrysler and Jeep in one location. As a result, manufacturers may require us to move or sell certain stores. Moreover, our manufacturers generally require that the store meet defined image standards. All of these commitments could require us to make significant capital expenditures.



        Some of our franchise agreements prohibit transfers of ownership interests of a store or, in some cases, its parent. The most prohibitive restriction, which has been imposed by various manufacturers, provides that, under certain circumstances, we may lose a franchise if a person or entity acquires an ownership interest in us above a specified level (ranging from 20% to 50% depending on the particular manufacturer's restrictions and falling as low as 5% if another vehicle manufacturer is the entity acquiring the ownership interest) without the approval of the applicable manufacturer. Violations by our stockholders or prospective stockholders are generally outside of our control and may result in the termination or non-renewal of one or more of our franchises, which may have a material adverse effect on us.

With the breadth of our operations and volume of transactions, compliance with the many federal and state consumer protection and motor vehicle laws cannot be assured. Fines and administration sanctions can be severe.

        We are subject to numerous consumer protection and department of motor vehicles laws in each of the 12 states in which we have stores, as well as federal consumer protection laws. With the number of stores we operate, the number of personnel we employ and the large volume of transactions we handle, it is likely that technical mistakes will be made. If there are unauthorized activities of serious magnitude, the state and federal authorities have the power to impose civil monetary penalties and sanctions, suspend or withdraw dealer licenses or take other actions that could materially impair our activities or our ability to acquire new stores in those states where violations occurred.

Import product restrictions and foreign trade risks may impair our ability to sell foreign vehicles profitably.

        Certain vehicles we sell, as well as certain major components of vehicles we sell, are manufactured outside the United States. Accordingly, we are affected by import and export restrictions of various jurisdictions and are dependent to some extent on general economic conditions in, and political relations with, a number of foreign countries. Additionally, fluctuations in currency exchange rates may increase the price and adversely affect our sales of vehicles produced by foreign manufacturers. Imports into the United States may also be adversely affected by increased transportation costs and tariffs, quotas or duties, any of which could have a material adverse effect on us.

Environmental, health or safety regulations could have a material adverse effect on our results of operations or financial condition or cause us to incur significant expenditures.

        We are subject to various federal, state and local environmental, health and safety regulations governing, among other things, the generation, storage, handling, use, treatment, recycling, transportation, disposal and remediation of hazardous material and the emission and discharge of hazardous material into the environment. Under certain environmental regulations, we could be held responsible for all of the costs relating to any contamination at our or our predecessors' past or present facilities and at third party waste disposal sites. We are aware of contamination at certain of our current and former facilities, and we are in the process of conducting investigations and/or remediation at some of these properties. In certain cases, the current or prior property owner is conducting the investigation and/or remediation or we have been indemnified by either the current or prior property owner for such contamination. There can be no assurances that these owners will remediate or continue to remediate these properties or pay or continue to pay pursuant to these indemnities. We are also required to obtain permits from governmental authorities for certain operations. If we violate or fail to fully comply with these regulations or permits, we could be fined or otherwise sanctioned by regulators.

        Environmental, health and safety regulations are becoming increasingly more stringent. There can be no assurances that the costs of compliance with these regulations will not result in a material adverse effect on our results of operations or financial condition or that additional environmental,



health or safety matters will not arise or new conditions or facts will not develop in the future at our currently or formerly owned or operated facilities, or at sites that we may acquire in the future, which will require us to incur significant expenditures.

Risks related to our common stock

The sole voting control of our company is held by Sidney B. DeBoer who may have interests different from your interests.

        Lithia Holding Company, LLC, of which Sidney B. DeBoer, our Chairman and Chief Executive Officer, is the sole managing member, holds all of the outstanding shares of our Class B common stock. A holder of Class B common stock is entitled to ten votes for each share held, while a holder of Class A common stock is entitled to one vote per share held. On most matters, the Class A and Class B common stock vote together as a single class. As of June 30, 2004, Lithia Holding controlled over 71.5% of the aggregate number of votes eligible to be cast by stockholders for the election of directors and most other stockholder actions. Therefore, Lithia Holding will control the election of our Board of Directors and will be in a position to control the policies and operations of the company. In addition, because Mr. DeBoer is the managing member of Lithia Holding, he currently controls and will continue to control, all of the outstanding Class B common stock, thereby allowing him to control the company. So long as at least 162/3% of the total number of shares outstanding are shares of Class B common stock, the holders of Class B common stock will be able to control all matters requiring approval of 662/3% or less of the aggregate number of votes. Absent a significant increase in the number of shares of Class A common stock outstanding or conversion of Class B common stock into Class A common stock, the holders of shares of Class B common stock will be entitled to elect all members of the Board of Directors and control all matters subject to stockholder approval that do not require a class vote.

Risks related to the notes

The notes are and will be subordinated to our senior debt and will be effectively subordinated to any secured debt which Lithia may incur in the future.

        The notes are our senior subordinated unsecured obligations and are subordinate to our existing senior debt including our working capital and used vehicle flooring credit facility with DaimlerChrysler Services North America totaling up to $150 million and to any replacement or addition to such credit facility. Further, we have financed, and expect to continue to finance, our new vehicle inventories and much of our real estate and stores with secured lines of credit or real estate loans. The indenture that governs the terms of the notes does not have any restrictions on our or our subsidiaries' ability to incur secured or unsecured indebtedness. Consequently, in the event of our bankruptcy, liquidation, dissolution, reorganization or similar proceeding, the holders of any secured indebtedness will be entitled to proceed against the collateral that secures such indebtedness and such collateral will not be initially available for satisfaction of any amounts owed under the notes, and the debt held by our senior lenders to which the notes are subordinated will be entitled to be paid in full prior to any right of note holders to receive payment. Further, any debt incurred by our subsidiaries would need to be satisfied by the subsidiaries' assets before their net assets would be available to the note holder.

There is no active market for the notes.

        The notes are not listed on any securities exchange. We cannot provide any assurance that an active market will develop for the notes or that holders will be able to sell their notes. Future trading prices of the notes will depend on many factors including prevailing interest rates, the market for similar securities, general economic conditions and our financial condition, performance and prospects.



We may not have the ability to raise the funds necessary to finance the repurchase of the notes if required by holders pursuant to the indenture.

        On May 1, 2009, or in the event of a "designated event" under the indenture, holders may require us to repurchase their notes at a price of 100% of the principal amount of the notes, plus accrued and unpaid interest, including contingent interest and additional interest, if any, to, but excluding, the repurchase date. However, it is possible that we will not have sufficient funds available at such time to make the required repurchase of notes. In addition, the credit agreement for our senior indebtedness contains, and any future credit agreements or other agreements relating to our indebtedness may contain, provisions prohibiting the repurchase of the notes under certain circumstances, or may provide that a designated event constitutes an event of default under that agreement. If any agreement governing our indebtedness prohibits us from repurchasing the notes when we become obligated to do so, we could seek the consent of the lenders to repurchase the notes or attempt to refinance this debt. If we do not obtain such consent or refinance the debt, we would not be permitted to repurchase the notes. Our failure to repurchase tendered notes would constitute an event of default under the indenture, which might constitute a default under the terms of our other indebtedness.

The price of our common stock historically has been volatile, which may make it difficult for holders to resell the notes or the common stock into which the notes are convertible, and the sale of substantial amounts of our common stock could adversely affect the price of our common stock.

        Subject to certain conditions, the notes are convertible into shares of our common stock. Historically, the market price of our common stock has experienced and may continue to experience high volatility, and the broader stock market has experienced significant price and volume fluctuations in recent years. This volatility has affected the market prices of securities issued by many companies for reasons unrelated to their operating performance and may adversely affect the price of our common stock. In addition, our announcements of our quarterly operating results, changes in general conditions in the economy or the financial markets and other developments affecting us or automotive retailing, could cause the market price of our common stock to fluctuate substantially. The trading price of the notes is expected to be affected significantly by the price of our common stock.

        In addition, the sale of substantial amounts of our common stock could adversely impact its price. As of June 30, 2004, we had outstanding 14,986,742 shares of our Class A common stock, 3,762,231 shares of our Class B common stock and options to purchase 1,449,091 shares of our Class A common stock (of which 440,189 are currently exercisable). The sale or the availability for sale of a large number of shares of our common stock in the public market could adversely affect the price of our common stock.

You should consider the United States federal income tax consequences of owning the notes.

        Under the indenture governing the notes, we have agreed, and, by acceptance of a beneficial interest in a note, each holder is deemed to have agreed, to treat the notes for U.S. federal income tax purposes as indebtedness that is subject to the Treasury regulations governing contingent payment debt instruments.

        Consequently, despite some uncertainty as to the proper application of such regulations, the notes are treated as issued with original issue discount for United States federal income tax purposes, and holders are required to include such original issue discount in their income as it accrues at a constant rate of 9.0% per year (subject to certain adjustments), compounded semi-annually, which represents the estimated yield on comparable non-contingent, non-convertible, fixed rate debt instruments with terms and conditions otherwise similar to the notes. The amount of original issue discount required to be included by holders in income for each year generally will be in excess of the payments and accruals on the notes for non-tax purposes (i.e., in excess of the stated, semi-annual regular interest payments and accruals and any contingent interest payments) in that year.



        Holders will recognize gain or loss on the sale, purchase by us at the holder's option, exchange, conversion or redemption of a note in an amount equal to the difference between the amount realized, including the fair market value of any of our common stock received, and their adjusted tax basis in the note. Any gain recognized by holders on the sale, purchase by us at the holder's option, exchange, conversion or redemption of a note will be treated as ordinary interest income; any loss will be ordinary loss to the extent of original issue discount previously included in income, and thereafter will be treated as capital loss. A discussion of the United States federal income tax consequences of ownership of the notes is contained in this prospectus under the heading "Material United States Federal Tax Considerations."

        You are strongly urged to consult your tax advisor as to the federal, state, local or other tax consequences of acquiring, owning, and disposing of the notes.



SPECIAL NOTE REGARDING FORWARD-LOOKING STATEMENTS

        This prospectus and the documents incorporated or deemed to be incorporated by reference herein contain statements concerning our future plans, strategies, goals, results and performance and other matters that are "forward-looking" statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Our operating results and financial condition have varied and may in the future vary significantly depending on a number of factors. In some cases these forward-looking statements can be identified by the use of words such as "may," "will," "should," "expect," "project," "predict," "potential" or the negative of these words or comparable words.

        The factors listed under "Risk Factors" in this prospectus and elsewhere in the documents incorporated into this prospectus by reference, could cause actual results to differ materially from those anticipated by these forward-looking statements. Such factors, among others, may have a material adverse effect upon our business, financial condition, and results of operations. We undertake no obligation to update publicly or revise any forward-looking statements, whether as a result of new information, future events or otherwise. Accordingly, you are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date on which they are made.

        Specific forward-looking statements in this prospectus that involve risks and uncertainties include statements relating to the anticipated tax treatment of the notes.



USE OF PROCEEDS

        We will not receive any proceeds from the resale of the notes and the common stock issuable upon conversion of the notes by any selling securityholders. All the proceeds from the sale of the notes and the shares of common stock will be for the account of the selling securityholders. See the "Selling Securityholders" and "Plan of Distribution" sections of this prospectus.


RATIO OF EARNINGS TO COMBINED FIXED CHARGES

     The following table shows the ratio of earnings to combined fixed charges for us and our consolidated subsidiaries for the dates indicated.

(Dollars in Thousands)     
   Six Months Ended  
   June 30,       Year Ended December 31, 
   2009200820082007 20062005 2004 
Ratio of earnings to combined fixed charges: 1.4x(294,424)1(292,127)11.7x2.2x 3.8x  3.8x  
 
(1) Reflects deficiency of earnings available to cover fixed charges. Because of the deficiency, ratio information is not provided. 

     For purposes of these ratios, "earnings"“earnings” consist of income from continuing operations before income taxes and fixed charges, and "fixed charges"“fixed charges” consist of interest expense on indebtedness and the interest component of rental expense for capital lease obligations, and amortization of debt discount and issuance expenses.


Year Ended December 31,

     We did not have any preferred stock outstanding for the periods presented above, and therefore the ratios of earnings to combined fixed charges and preferred stock dividends would be the same as the ratios of earnings to combined fixed charges presented above.

Three Months Ended
March 31,



1999
2000
2001
2002
2003
2003(1)
2004(1)
Ratio of earnings to fixed charges2.77x2.33x2.31x3.45x3.35x2.14x2.84x

(1)WHERE YOU CAN FIND MORE INFORMATION
Historically,

     We file annual, quarterly and special reports, proxy statements and other information with the SEC. Our SEC filings are available to the public over the Internet at the SEC’s website at http://www.sec.gov as well as our salesown website at http://www.lithia.com/index.cfm?action=dealerlink&Link=1016263. You may also read and earningscopy any document we file with the SEC at its public reference facilities at 100 F Street, N.E., Washington, D.C. 20549. You can also obtain copies of the documents at prescribed rates by writing to the Public Reference Section of the SEC at 100 F Street, N.E., Washington, D.C. 20549. Please call the SEC at 1-800-SEC-0330 for further information on the operation of the public reference facilities.

     We “incorporate by reference” into this prospectus information we file with the SEC, which means that we can disclose important information to you by referring you to documents incorporated by reference. The information incorporated by reference is an important part of this prospectus. Some information contained in this prospectus updates the information incorporated by reference, and information that we file subsequently with the SEC will automatically update this prospectus. In other words, in the case of a conflict or inconsistency between information set forth in this prospectus and information incorporated by reference into this prospectus, you should rely on the information contained in the document that was filed later.

DISCLOSURE REGARDING FORWARD-LOOKING STATEMENTS

     This prospectus, including information incorporated by reference, contains forward-looking statements within the meaning of Section 27A of the Securities Act and Section 21E of the Securities Exchange Act of 1934. These statements may include statements that expressly or implicitly predict future results, performance or events. Statements other than statements of historical fact are forward-looking statements. The words “anticipates,”


“expects,” “believes,” “estimates” and “intends” and words or phrases of similar meaning identify forward-looking statements. Forward-looking statements involve substantial risks and uncertainties, many of which are difficult to predict and are generally beyond our control. You should carefully consider those risks and uncertainties including those set forth in filings with the SEC, this prospectus and the applicable prospectus supplement. Factors that might cause actual results to differ materially from those presented include, without limitation:

  • Restructuring of operations, including in bankruptcy, by any of the vehicle manufacturers werepresent;

  • Conditions in the United States economy and credit markets;

  • Demand for new and used vehicles in our market areas;

  • The continued viability of flooring sources for new and used vehicle inventories;

  • Our restructuring plan to reduce operating losses, exposure to domestic brands and debt levels;

  • Consumer incentives, warranties and marketing programs of vehicle manufacturers;

  • Volatility in vehicle fuel prices;

  • Disruption or change in our relationships with vehicle manufacturers;

  • Import product restrictions and foreign trade risks;

  • Compliance with federal, state and local regulations, including consumer, environmental, health orsafety regulations;

  • Our operating losses, indebtedness and lease obligations;

  • The loss of key personnel or the failure to attract additional qualified management personal; and

  • Actions of our largest shareholder, which has the ability to exert sole voting control of our company.

     There are other factors that could cause actual results to differ materially from those contemplated by forward-looking statements. We do not intend to update any factors or to publicly announce revisions to any of our forward-looking statements. Readers should consider any forward-looking statements in light of this explanation, and we caution readers about relying on forward-looking statements.

USE OF PROCEEDS

     Unless the applicable prospectus supplement states otherwise, the net proceeds from the sale of the offered securities will be added to our general funds and will be available for general corporate purposes, including, without limitation:

  • investments in or advances to our existing or future subsidiaries;

  • financing possible acquisitions;

  • repayment of obligations that have matured;

  • reducing or refinancing debt; and

  • working capital.

     Until the net proceeds have been lowerused, we may temporarily invest net proceeds in short-term securities. We will disclose any proposal to use the net proceeds from any securities offering in connection with an acquisition in the first and fourth quarters leadingprospectus supplement relating to a lower ratio in these quarters.

such offering.


DESCRIPTIONDETERMINATION OF NOTES
OFFERING PRICE

     The notes are issued under an indenture dated asapplicable prospectus supplement will describe the various factors considered in determining the conversion, exercise or exchange price of May 4, 2004, between Lithia, as issuer, and U.S. Bank National Association, as trustee. The notes and the shares issuable upon conversionany offered securities.


PLAN OF DISTRIBUTION

We may sell offered securities in any of the notes are covered following ways:

     The prospectus supplement will explain the ways we sell specific securities, including the names of any underwriters, dealers or agents, and details of the indenture and the registration rights agreement from the trustee.

        The following description is a summarypricing of the materialsecurities, as well as the commissions, concessions or discounts we grant the underwriters, dealers or agents.

     If we use underwriters in any sale, the underwriters will buy the securities for their own account and may resell the securities from time to time in one or more transactions, at a fixed public offering price or at varying prices determined at the time of sale. In connection with an offering, underwriters and selling group members and their affiliates may engage in transactions to stabilize, maintain or otherwise affect the market price of the securities, in accordance with applicable law.

DESCRIPTION OF CAPITAL STOCK

     This section describes the general terms and provisions of the notes,shares of our common and preferred stock based on the indentureprovisions of our Restated Articles of Incorporation, Amended and Restated Bylaws and applicable provisions of the registration rights agreement. It doesOregon Business Corporation Act (“OBCA”). This description is not purport to be complete. This summarycomplete and is subject to, and is qualified in its entirety by reference to allour Restated Articles of Incorporation, Amended and Restated Bylaws and the provisionsOBCA.

     The prospectus supplement will describe the specific terms of the indenture, including the definitions of certain terms used in the indenture, and to all provisions of the registration rights agreement. We urge you to read the indenture because it, and not this description, defines your rights as a holder of the notes.

        As used in this "Description of Notes" section, references to "Lithia," "we," "our" or "us" refer solely to Lithia Motors, Inc. and not to Lithia Holding Company LLC, or our subsidiaries.

General

        The notes are our unsecured obligations, are subordinated in right of payment to all of our existing and future senior indebtedness, rank equally in right of payment with all of our existing and future senior subordinated indebtedness and are senior in right of payment to all of our existing and future subordinated obligations. The notes are effectively subordinated to our secured indebtedness to the extent of the value of the assets securing such indebtedness and to all indebtedness and other liabilities of our subsidiaries (including trade payables), as described under "—Subordination of Notes." The notes are convertible intoClass A common stock upon certain conditions, as described under "—Conversion of Notes."

        We issued notes with a principal amount of $85,000,000 on May 4, 2004. The notes are issued only in denominations of $1,000 and multiples of $1,000. The notes will mature on May 1, 2014 unless earlier converted, redeemed or repurchased. We may, without the consent of the holders, issue additional notes under the indenture with the same terms and with the same CUSIP numbers as the notespreferred stock offered hereby in an unlimited aggregate principal amount, providedthrough that the U.S. federal income tax consequences for owning such additional notes are identical to those owning the notes offered



hereby. We may also from time to time repurchase the notes in open market purchases or negotiated transactions without prior notice to holders.

        Neither we nor any of our subsidiaries are subject to any financial covenants under the indenture. In addition, neither we nor any of our subsidiaries are restricted under the indenture from paying dividends, incurring debt, or issuing or repurchasing our securities.

        Holders are not afforded protection under the indentureprospectus supplement, including redemption provisions, rights in the event of a highly leveraged transaction or a change in control of us except to the extent described below under "—Repurchase at Option of the Holder" and "—Repurchase at Option of the Holder Upon a Designated Event."

        Under the indenture governing the notes, we have agreed, and by acceptance of a beneficial interest in the notes each beneficial owner of the notes is deemed to have agreed, among other things, for United States federal income tax purposes, to treat the notes as indebtedness that is subject to the Treasury regulations governing contingent payment debt instruments and, for purposes of those regulations, to treat the fair market value of any stock received upon any conversion of the notes as a contingent payment. However, the characterization of instruments such as the notes and the application of such regulations is uncertain in several respects. See "Material United States Federal Tax Considerations."

        The notes bear interest at a rate of 2.875% per annum. We will pay interest, including contingent interest, if any, on May 1 and November 1 of each year, beginning November 1, 2004, to record holders at the close of business on the preceding April 15 and October 15, as the case may be, except interest payable upon redemption or repurchase will be paid to the person to whom principal is payable, unless the redemption date or repurchase date, as the case may be, falls after a record date and prior to the corresponding interest payment date. Interest began accruing from May 3, 2004, and will accrue from the most recent date to which interest has been paid or duly provided for. We will pay contingent interest under certain circumstances as described under "—Contingent Interest."

        We will maintain an office in the Borough of Manhattan, The City of New York, for the payment of principal and interest, and for the presentation of notes for conversion, registration of transfer or exchange for other denominations that shall initially be an office or agency of the trustee. We may pay interest either:

        However, payments on the global note will be made to The Depository Trust Company, New York, New York, which we refer to as DTC, by wire transfer of immediately available funds to the account of DTC or its nominee. Interest will be computed on the basis of a 360-day year composed of twelve 30-day months.

Conversion of Notes

        Holders may convert any of their notes, in whole or in part, into common stock prior to the close of business on the final maturity date of the notes, subject to the prior redemption or repurchase of the notes, but only under the following circumstances:


        The number of shares of common stock that holders will receive upon conversion of their notes will be determined by multiplying the number of $1,000 principal amount notes they convert by the conversion rate on the date of conversion. Holders may convert their notes in part so long as such part is $1,000 principal amount or a multiple of $1,000. The initial conversion rate for the notes is 26.5331 shares of common stock per $1,000 principal amount of notes, subject to adjustment as described below, which represents an initial conversion price of approximately $37.69 per share.

        If we call notes for redemption, holders may convert the notes only until the close of business on the second business day immediately preceding the redemption date unless we fail to pay the redemption price. If holders have submitted their notes for repurchase upon a designated event, they may convert their notes only if they withdraw their repurchase election prior to the close of business on the repurchase date. Similarly, if holders exercise their option to require us to repurchase their notes other than upon a designated event, those notes may be converted only if they withdraw their election to exercise their option in accordance with the terms of the indenture prior to the close of business on the repurchase date. Upon conversion of a note, the holder will not receive any cash payment of interest, including contingent interest and additional interest, if any (unless such conversion occurs between a regular record date and the interest payment date to which it relates). We will not issue fractional shares upon conversion of notes. Instead, we will pay cash in lieu of fractional shares based on the closing sale price (as defined below) of the common stock on the trading day prior to the conversion date. Our delivery to the holder of the full number of shares of our common stock into which the note is convertible, together with any cash payment for such holder's fractional shares, will be deemed to satisfy our obligation to pay:


        As a result, accrued but unpaid interest, including contingent interest and additional interest, if any, to the conversion date is deemed to be paid in full rather than cancelled, extinguished or forfeited.

        Notwithstanding the preceding paragraph, if notes are converted after a record date but prior to the next succeeding interest payment date, holders of such notes at the close of business on the record date will receive the interest, including contingent interest and additional interest, if any, payable on such notes on the corresponding interest payment date notwithstanding the conversion. Such notes, upon surrender for conversion, must be accompanied by funds equal to the amount of interest, including contingent interest and additional interest, if any, payable on the notes so converted; provided that no such payment need be made (1) if we have specified a redemption date that is after a record date and prior to the next interest payment date, (2) if we have specified a repurchase date following a designated event that is during such period or (3) if any overdue interest, overdue contingent interest or overdue additional interest has accrued and is unpaid at the time of conversion with respect to such note, but then only to the extent of overdue interest, overdue contingent interest or overdue additional interest.

Conversion Upon Satisfaction of Market Price Condition

        Prior to the close of business on May 1, 2009, holders may surrender their notes for conversion into our common stock during any calendar quarter commencing after June 30, 2004 if the closing sale price of our common stock exceeds 120% of the conversion price for at least 20 trading days in the 30 consecutive trading days ending on the last trading day of the preceding calendar quarter. After May 1, 2009, holders may surrender their notes for conversion into our common stock if on any trading day the closing sale price of our common stock exceeds 120% of the conversion price. If either of the



above thresholds is met, the notes will thereafter be convertible at any time at the option of the holder prior to the close of business on the maturity date.

        The "closing sale price" of our common stock on any date means the closing per share sale price (or if no closing sale price is reported, the average of the bid and ask prices or, if more than one in either case, the average of the average bid and the average ask prices) on such date as reported in composite transactions for the principal United States securities exchange on which our common stock is traded or, if our common stock is not listed on a United States national or regional securities exchange, as reported by the Nasdaq System or by the National Quotation Bureau Incorporated. In the absence of such a quotation or reporting, we will determine the closing sale price on a basis we consider appropriate, and such determination shall be conclusive. The "conversion price" as of any day will equal $1,000 divided by the number of shares of common stock issuable upon a conversion of a note.

        "Trading day" means a day during which trading in securities occurs on The New York Stock Exchange or, if the common stock is not listed on The New York Stock Exchange, on the principal national or regional securities exchange on which the common stock is then listed or, if the common stock is not listed on a national or regional securities exchange, on the principal market on which the common stock is then traded.

Conversion Upon Satisfaction of Trading Price Condition

        Prior to the close of business on the maturity date, holders may surrender their notes for conversion into our common stock during the five business day period after any five consecutive trading day period in which the "trading price" per $1,000 principal amount of notes, as determined following a request by a holder of notes in accordance with the procedures described below, for each day of that period was less than 98% of the product of the closing sale price of our common stock and the number of shares of common stock issuable upon conversion of $1,000 principal amount of the notes at such time; provided, however, holders may not convert their notes in reliance on this provision after May 1, 2009, if on any trading day during such measurement period the closing sale price of our common stock was between 100% and 120% of the then current conversion price of the notes.

        The "trading price" of the notes on any date of determination means the average of the secondary market bid quotations obtained by the trustee for $5,000,000 principal amount of the notes at approximately 3:30 p.m., New York City time, on such determination date from three independent nationally recognized securities dealers we select; provided that if three such bids cannot reasonably be obtained by the trustee, but two such bids are obtained, then the average of the two bids shall be used, and if only one such bid can reasonably be obtained by the trustee, that one bid shall be used. If the trustee cannot reasonably obtain at least one bid for $5,000,000 principal amount of the notes from a nationally recognized securities dealer then the trading price per $1,000 principal amount of notes will be deemed to be less than 98% of the product of the "closing sale price" of our common stock and the number of shares issuable upon conversion of $1,000 principal amount of the notes.

        In connection with the above trading price condition, the trustee shall have no obligation to determine the trading price of the notes unless we have requested such determination, and we shall have no obligation to make such request unless holders provide us with reasonable evidence that the trading price per $1,000 principal amount of notes would be less than 98% of the product of the closing sale price of our common stock and the number of shares of common stock issuable upon conversion of $1,000 principal amount of the notes. At such time, we shall instruct the trustee to determine the trading price of the notes beginning on the next trading day and on each successive trading day until the trading price per $1,000 principal amount of notes is greater than or equal to 98% of the product of the closing sale price of our common stock and the number of shares issuable upon conversion of $1,000 principal amount of the notes.



Conversion Upon Notice of Redemption

        If we call notes for redemption, holders may convert the notes until the close of business on the second business day immediately preceding the redemption date, after which time their right to convert will expire unless we default in the payment of the redemption price.

Conversion Upon Specified Corporate Transactions

        If we elect to:

we must notify holders at least 20 days prior to the ex-dividend date for such distribution. Once we have given such notice, holders may surrender their notes for conversion at any time until the earlier of close of business on the business day prior to the ex-dividend date or any announcement by us that such distribution will not take place. No adjustment to holders' ability to convert will be made if they will otherwise participate in the distribution without conversion.

        In addition, if we are a party to a consolidation, merger, binding share exchange or sale of all or substantially all of our assets, in each case pursuant to which our common stock would be converted into cash, securities or other property, holders may surrender their notes for conversion at any time from and after the date that is 15 days prior to the anticipated effective date of the transaction until and including the date that is 15 days after the actual date of such transaction. If we are a party to a consolidation, merger, binding share exchange or sale of all or substantially all of our assets, in each case pursuant to which our common stock is converted into cash, securities, or other property, then at the effective time of the transaction, a holder's right to convert a note into our common stock will be changed into a right to convert it into the kind and amount of cash, securities and other property that the holder would have received if the holder had converted the note immediately prior to the transaction. If the transaction also constitutes a designated event, holders can require us to repurchase all or a portion of their notes as described under "—Repurchase at Option of the Holder Upon a Designated Event."

Conversion Procedures

        To convert an interest in a global note, holders must deliver to DTC the appropriate instruction form for conversion pursuant to DTC's conversion program and comply with the last three items listed below. To convert a definitive note, holders must:


        The date holders comply with these requirements is the conversion date under the indenture. The notes will be deemed to have been converted immediately prior to the close of business on the conversion date. Delivery of shares will be accomplished by delivery to the conversion agent of certificates for the relevant number of shares, other than in the case of holders of notes in book-entry form with DTC, which shares shall be delivered in accordance with DTC customary practices. Holders will not be entitled to any rights as holders of our common stock, including, among other things, the right to vote and receive dividends and notices of stockholder meetings, until any conversion is effective.

        We will adjust the conversion rate if any of the following events occurs:


        To the extent that we have a rights plan in effect upon conversion of the notes into common stock, holders will receive, in addition to the common stock, the rights under the rights plan unless the rights have separated from the common stock at the time of conversion, in which case the conversion rate will be adjusted as if we distributed to all holders of our common stock, shares of our capital stock, evidences of indebtedness or assets as described above, subject to readjustment in the event of the expiration, termination or redemption of such rights.

        In the event of:

in which holders of our common stock would be entitled to receive stock, other securities, other property, assets or cash for their common stock, upon conversion of their notes holders will be entitled to receive the same type of consideration that they would have been entitled to receive if they had converted the notes into our common stock immediately prior to any of these events.

        Notwithstanding anything in this section to the contrary, no adjustment to the conversion rate will be made in respect to any payment, distribution or other transaction referred to above if we make proper provision so that each holder who thereafter converts notes is entitled to receive, upon that conversion, the same amount and kind of assets or other property that the holder would have received if the holder had converted notes into common stock at the relevant time.

        We may, from time to time increase the conversion rate if our board of directors has madeat prevailing market prices directly or through a determination that this increase would be in our best interests. Any such determination by our board will be conclusive. In addition, wedesignated agent. We may increase the conversion rate if our board of directors deems it advisable to avoid or diminish any income tax to holders of common stock resulting from any stock or rights distribution. See "Material United States Federal Tax Considerations."

        Holders may in certain situations be deemed to have received a distribution subject to United States federal income tax as a dividend in the event of any taxable distribution to holders ofalso offer Class A common stock or in certain other situations resulting in a conversion rate adjustment. See "Material United States Federal Tax Considerations."

        We will not be required to make an adjustment inpreferred stock upon the conversion, rate unless the adjustment would require a changeexercise or exchange of at least 1% in the conversion rate. However, wepreferred stock, debt securities, warrants, stock purchase contracts or depositary shares. Generally, each series of preferred stock will carry forward any adjustments that are less than 1%rank on an equal basis with each other series of the conversion rate. Except as described above in this section, wepreferred stock and will not adjust the conversion rate for any issuance of our common stock or convertible or exchangeable securities or rights to purchase our common stock or convertible or exchangeable securities.

Contingent Interest

        Subject to the accrual and record date provisions described herein, we will pay contingent interest to the holders of notes during any six-month period from May 1 to October 31 and from November 1 to April 30, with the initial six-month period commencing May 1, 2009, if the average trading price of the notes, determined as set forth above under "—Conversion of Notes—Conversion Upon Satisfaction



of Trading Price Condition," for the five trading days immediately preceding the first day of the applicable six-month period equals 120% or more of the principal amount of the notes.

        During any period when contingent interest shall be payable, the contingent interest payable per note will equal 0.25% of the average trading price of the notes during the five trading days immediately preceding the first day of the applicable six-month interest period. We will make contingent interest payments, if any, on the interest payment dates for the notes.

        We will notify the noteholders upon determination that they will be entitled to receive contingent interest during a six-month interest period.

Optional Redemption by Lithia

        Beginning May 6, 2009, we may redeem the notes in whole or in part for an amount in cash equal to 100% of the principal amount, plus accrued and unpaid interest, including contingent interest and additional interest, if any, to, but excluding, the redemption date. If the redemption date is an interest payment date, interest shall be paid to the record holder on the relevant record date. We are required to give notice of redemption by mail to holders not more than 60 but not less than 30 daysrank prior to the redemption date.our Class A and Class B common stock.

        If less than all of the outstanding notes are to be redeemed, the trustee will select the notes to be redeemed in principal amounts of $1,000 or multiples of $1,000 by lot, pro rata or by another method the trustee considers fair and appropriate. If a portion of a holder's notes is selected for partial redemption and the holder converts a portion of the holder's notes, the converted portion will be deemed to be included in the portion selected for redemption.

        We may not redeem the notes if we have failed to pay any interest on the notes and such failure to pay is continuing.

Repurchase at Option of the HolderAuthorized Capital Stock

        Holders have the right to require us to repurchase all or a portion of the notes for cash on May 1, 2009. We will be required to repurchase any outstanding note for which a holder delivers a written repurchase notice to the paying agent, who will initially be the trustee. This notice must be delivered during the period beginning at any time from the opening of business on the date that is 20 business days prior to the repurchase date until the close of business on the date two business days prior to the repurchase date. If a repurchase notice is given and withdrawn during that period, we will not be obligated to repurchase the notes listed in the notice. Our repurchase obligation will be subject to certain additional conditions.

        The repurchase price payable for a note will be equal to 100% of the principal amount, plus accrued and unpaid interest, including contingent interest and additional interest, if any, to, but excluding, the repurchase date.

        A holder's right to require us to repurchase notes is exercisable by delivering a written repurchase notice to the paying agent at any time from the opening of business on the date that is 20 business days prior to the repurchase date until the close of business on the date two business days prior to the repurchase date.

        We must give notice of an upcoming repurchase date to all note holders not less than 20 business days prior to the repurchase date at their addresses shown in the register of the registrar. We will also give notice to beneficial owners as required by applicable law. This notice will state, among other things, the procedures that holders must follow to require us to repurchase their notes.



        The repurchase notice given by each holder must state:

    if certificated notes have been issued, the note certificate numbers (or, if the notes are not certificated, the repurchase notice must comply with appropriate DTC procedures);

    the portion of the principal amount of notes to be repurchased, which must be in $1,000 multiples; and

    that the notes are to be repurchased by us pursuant to the applicable provisions of the notes and the indenture.

        A holder may withdraw any written repurchase notice by delivering a written notice of withdrawal to the paying agent prior to the close of business on the repurchase date. The withdrawal notice must state:

    the principal amount of the withdrawn notes;

    if certificated notes have been issued, the certificate numbers of the withdrawn notes (or, if the notes are not certificated, the withdrawal notice must comply with appropriate DTC procedures); and

    the principal amount, if any, that remains subject to the repurchase notice.

        Payment of the repurchase price for a note for which a repurchase notice has been delivered and not withdrawn is conditioned upon book-entry transfer or delivery of the note, together with necessary endorsements, to the paying agent at its office in the Borough of Manhattan, The City of New York, or any other office of the paying agent, at any time after delivery of the repurchase notice. Payment of the repurchase price for the note will be made promptly following the later of the repurchase date and the time of book-entry transfer or delivery of the note. If the paying agent holds money sufficient to pay the repurchase price of the note on the business day following the repurchase date, then, on and after the date:

    the note will cease to be outstanding;

    interest, including contingent interest and additional interest, if any, will cease to accrue; and

    all other rights of the holder will terminate, other than the right to receive the repurchase price upon delivery of the note.

This will be the case whether or not book-entry transfer of the note has been made or the note has been delivered to the paying agent.

        Our ability to repurchase notes with cash may be limited by the terms of our then-existing borrowing agreements. Even though we become obligated to repurchase any outstanding note on a repurchase date, we may not have sufficient funds to pay the repurchase price on that repurchase date.

        We will comply with the provisions of Rule 13e-4 and any other tender offer rules under the Exchange Act that may be applicable. We will file a Schedule TO or any other schedule required in connection with any offer by us to repurchase the notes.

Repurchase at Option of the Holder Upon a Designated Event

        If a designated event occurs at any time prior to the maturity of the notes, holders may require us to repurchase their notes for cash, in whole or in part, on a repurchase date that is 30 days after the date of our notice of the designated event. The notes will be repurchased in multiples of $1,000 principal amount.

        We will repurchase the notes at a price equal to 100% of the principal amount to be repurchased, plus accrued and unpaid interest, including contingent interest and additional interest, if any, to, but



excluding, the repurchase date. If the repurchase date is after a record date for an interest payment and on or before an interest payment date, we will pay accrued and unpaid interest, including contingent interest and additional interest, if any, to the record holder on the relevant record date.

        We will mail to all record holders a notice of a designated event within 10 days after it has occurred. We are also required to deliver to the trustee a copy of the designated event notice. If holders elect to require us to repurchase their notes, they must deliver to us or our designated agent, on or before the 30th day after the date of our designated event notice, their repurchase notice and any notes to be repurchased, duly endorsed for transfer. We will promptly pay the repurchase price for notes surrendered for repurchase following the repurchase date.

        A "designated event" will be deemed to have occurred upon a fundamental change or a termination of trading.

        A "fundamental change" is any transaction or event (whether by means of an exchange offer, liquidation, tender offer, consolidation, merger, combination, reclassification, recapitalization or otherwise) in connection with which all or substantially all of our common stock is exchanged for, converted into, acquired for or constitutes solely the right to receive, consideration that is not all or substantially all common stock that:

    is listed on, or immediately after the transaction or event will be listed on, a United States national securities exchange; or

    is approved, or immediately after the transaction or event will be approved, for quotation on The Nasdaq National Market or any similar United States system of automated dissemination of quotations of securities prices.

        A "termination of trading" will be deemed to have occurred if our common stock (or other common stock into which the notes are then convertible) is neither listed for trading on a United States national securities exchange nor approved for trading on The Nasdaq National Market.

        We will comply with any applicable provisions of Rule 13e-4 and any other applicable tender offer rules under the Exchange Act in the event of a designated event.

        These designated event repurchase rights could discourage a potential acquirer. However, this designated event repurchase feature is not the result of management's knowledge of any specific effort to obtain control of us by means of a merger, tender offer or solicitation, or part of a plan by management to adopt a series of anti-takeover provisions. The term "designated event" is limited to specified transactions and may not include other events that might adversely affect our financial condition or business operations. Our obligation to offer to repurchase the notes upon a designated event would not necessarily afford holders protection in the event of a highly leveraged transaction, reorganization, merger or similar transaction involving us.

        We may be unable to repurchase the notes in the event of a designated event. If a designated event were to occur, we may not have enough funds to pay the repurchase price for all tendered notes. Our credit agreement with DaimlerChrysler Services contains, and any future credit agreements or other agreements relating to our indebtedness may contain, provisions prohibiting repurchase of the notes under certain circumstances or providing that a designated event constitutes an event of default under that agreement, or may contain provisions that expressly prohibit our repurchase of the notes upon a designated event. If a designated event occurs at a time when we are prohibited from repurchasing notes, we could seek the consent of our lenders to repurchase the notes or attempt to refinance this debt. If we do not obtain consent, we would not be permitted to repurchase the notes. Our failure to repurchase tendered notes would constitute an event of default under the indenture, which might in turn constitute a default under the terms of our other indebtedness. In such circumstances, or if a fundamental change would constitute an event of default under our senior



indebtedness, the subordination provisions of the indenture would restrict payments to the holders of notes.

Merger or Sale of Assets by Lithia

        The indenture provides that we may not consolidate with or merge with or into any other person or convey, transfer or lease our properties and assets substantially as an entirety to another person, unless among other items:

    we are the surviving person, or the resulting, surviving or transferee person, if other than us, is organized and existing under the laws of the United States, any state thereof or the District of Columbia;

    the successor person assumes all of our obligations under the notes and the indenture; and

    we or such successor person will not be in default under the indenture immediately after the transaction.

When such a person assumes our obligations in such circumstances, subject to certain exceptions, we shall be discharged from all obligations under the notes and the indenture.

Subordination of Notes

        The notes are our unsecured obligations, are subordinated in right of payment to all of our existing and future senior indebtedness, rank equally in right of payment with all of our existing and future senior subordinated indebtedness and are senior in right of payment to all of our existing and future subordinated obligations. The notes will also be effectively subordinated to our secured indebtedness to the extent of the value of the assets securing such indebtedness and to all indebtedness of our subsidiaries.

        As of June 30, 2004, we had outstanding:

    $519.9 million of senior indebtedness under our credit agreement with DaimlerChrysler Services and our new vehicle floor plan financing;

    $123.4 million of other senior indebtedness; and

    no senior subordinated indebtedness other than the notes

        The indenture does not limit the amount of additional indebtedness, including senior indebtedness, that we can create, incur, assume or guarantee, nor does the indenture limit the amount of indebtedness or other liabilities that any of our subsidiaries can create, incur, assume or guarantee.

        Only our indebtedness that is senior indebtedness will rank senior in right of payment to the notes. The notes will rank equal in right of payment with any future senior subordinated indebtedness. We will not incur, directly or indirectly, any indebtedness that is subordinated or junior in right of payment to senior indebtedness unless such indebtedness is senior subordinated indebtedness or is expressly subordinated in right of payment to senior subordinated indebtedness. Unsecured indebtedness is not deemed to be subordinated or junior in right of payment to secured indebtedness merely because it is unsecured. Indebtedness for this purpose does not include trade payables and other accrued liabilities arising in the ordinary course of business.

        We are obligated to pay reasonable compensation to the trustee and to indemnify the trustee against certain losses, liabilities or expenses incurred by it in connection with its duties relating to the notes. The trustee's claims for these payments will generally be senior to those of the holders of the notes in respect of all funds collected or held by the trustee.



        We may not pay principal, interest (including interest accruing after filing of a petition initiating any proceeding under state, federal or foreign bankruptcy law, whether or not such interest is allowed or allowable under such proceedings) or other obligations in respect of the notes, or otherwise repurchase, redeem or retire the notes if:

        (1)   any designated senior indebtedness (which shall initially be the indebtedness under our credit agreement with DaimlerChrysler Services and new vehicle floorplan financing) is not paid when due; or

        (2)   any other default on designated senior indebtedness occurs and the maturity of such designated senior indebtedness is accelerated in accordance with its terms, unless, in either case,

            (a)   the default has been cured or waived and any such acceleration has been rescinded; or

            (b)   such designated senior indebtedness has been paid in full;

provided, however, that we may pay such obligations without regard to the foregoing if we and the trustee receive written notice approving such payment from the representative of the designated senior indebtedness with respect to which either of the events set forth in clause (1) or (2) above has occurred and is continuing.

        During the continuance of any default (other than a default described in clause (1) or (2) above) with respect to any of our designated senior indebtedness pursuant to which the maturity thereof may be accelerated immediately without further notice (except such notice as may be required to effect such acceleration or the expiration of any applicable grace periods), we may not make payments with respect to the notes for a period (a "payment blockage period") commencing upon the receipt by the trustee (with a copy to us) of written notice (a "blockage notice") of such default from the representative of such designated senior indebtedness specifying an election to effect a payment blockage period and ending 179 days thereafter, or earlier if such payment blockage period is terminated:

    by written notice to the trustee and us from the person or persons who gave such blockage notice;

    by repayment in full of such designated senior indebtedness; or

    because no default with respect to any designated senior indebtedness is continuing.

Notwithstanding the provisions described in the immediately preceding sentence (but subject to the provisions contained in the second preceding sentence), we may resume payments on the notes after the end of such payment blockage period, unless the holders of such designated senior indebtedness or the representative of such holders have accelerated the maturity of such designated senior indebtedness and such designated senior indebtedness has not been repaid in full.

        Not more than one blockage period may be commenced in any period of 360 consecutive days, irrespective of the number of defaults with respect to designated senior indebtedness during such period, and in no event may the total number of days during which any payment blockage period is in effect exceed 179 days in the aggregate during any period of 360 consecutive days. For purposes of this paragraph, no default or event of default that existed or was continuing on the date of the commencement of any payment blockage period with respect to the designated senior indebtedness initiating such payment blockage period shall be, or be made, the basis of the commencement of a subsequent payment blockage period by the representative of such designated senior indebtedness, whether or not within a period of 360 consecutive days, unless such default or event of default shall have been cured or waived for a period of not less than 90 consecutive days; provided, that certain events may create an additional default or event of default under a provision where one already exists, which would for these purposes be considered a new default or event of default.



        Upon any payment or distribution of our assets to our creditors upon a total or partial liquidation or a total or partial dissolution of us or in a bankruptcy, reorganization, insolvency, receivership or similar proceeding relating to us or our property:

        (1)   the holders of our senior indebtedness will be entitled to receive payment in full of such senior indebtedness before the holders of the notes are entitled to receive any payment of principal or interest on the notes; and

        (2)   until such senior indebtedness is paid in full, any payment or distribution to which holders of the notes would be entitled but for the subordination provisions of the indenture will be made to the holders of such senior indebtedness as their interests may appear, except that holders may receive shares of stock and any debt securities that are subordinated to such senior indebtedness to at least the same extent as the notes; if a distribution is made to holders that due to the subordination provisions of the indenture should not have been made to them, such holders will be required to hold it in trust for the holders of our senior indebtedness, and pay it over to them as their interests may appear.

        If payment of the notes is accelerated because of an event of default, we or the trustee (provided, that the trustee shall have received written notice from us or a representative identifying the designated senior indebtedness for which such representative is so designated, on which notice the trustee shall be entitled to rely conclusively) shall promptly notify the holders of our designated senior indebtedness (or their representative) of the acceleration. If any such designated senior indebtedness is outstanding, we may not pay the notes until five business days after such holders or the representative of such designated senior indebtedness receive notice of such acceleration and, thereafter, may pay the notes only if the subordination provisions of the indenture otherwise permit payment at that time.

        By reason of the subordination provisions of the indenture, in the event of insolvency, our creditors who are holders of senior indebtedness may recover more, ratably, than the holders of the notes, and our creditors who are not holders of senior indebtedness or holders of senior subordinated indebtedness (including the notes) may recover less, ratably, than holders of senior indebtedness.

Limitation on Liens

        The indenture provides that we may not incur any secured indebtedness that is not senior indebtedness unless contemporaneously therewith effective provision is made to secure the notes equally and ratably with (or on a senior basis to, in the case of indebtedness subordinated in right of payment to the notes) such secured indebtedness for so long as such secured indebtedness is secured by a lien.

Events of Default; Notice and Waiver

        The following will be events of default under the indenture:

    we fail to pay principal when due upon redemption or otherwise on the notes, whether or not such payment is prohibited by the subordination provisions of the indenture;

    we fail to pay any interest, including contingent interest and additional interest, if any, on the notes, when due and such failure continues for a period of 30 days, whether or not such payment is prohibited by the subordination provisions of the indenture;

    we fail to convert the notes upon exercise of a holder's conversion right;

    we fail to perform our obligation to provide notice of a designated event within 10 days after it has occurred;

      we fail to perform or observe any of the covenants in the indenture for 60 days after notice from the trustee or holders of at least 25% in principal amount of the notes then outstanding (other than a failure to provide timely notice of a designated event);

      we fail to perform or observe any of the covenants described under "—Limitation of Liens" above for 30 days;

      certain events involving our bankruptcy, insolvency or reorganization; or

      default in the payment of principal when due at stated maturity of other indebtedness or acceleration of such other indebtedness for borrowed money where the aggregate principal amount with respect to which the default or acceleration has occurred exceeds $5 million, and such acceleration has not been rescinded or annulled within a period of 30 days after written notice as provided in the indenture.

            The trustee may withhold notice to the holders of the notes of any default, except defaults in payment of principal, interest, including contingent interest or additional interest, if any, on the notes. However, the trustee must consider it to be in the interest of the holders of the notes to withhold this notice.

            If an event of default occurs and continues, the trustee or the holders of at least 25% in principal amount of the outstanding notes may declare the principal, and accrued interest, including contingent interest and additional interest, if any, on the outstanding notes to be immediately due and payable. In case of certain events of bankruptcy or insolvency involving us, the principal, and accrued interest, including contingent interest and additional interest, if any, on the notes will automatically become due and payable. However, if we cure all defaults, except the nonpayment of principal, interest, including contingent interest and additional interest, if any, that became due as a result of the acceleration, and meet certain other conditions, with certain exceptions, this declaration may be cancelled and the holders of a majority of the principal amount of outstanding notes may waive these past defaults.

            Payments of principal and accrued interest, including contingent interest and additional interest, if any, on the notes that are not made when due will accrue interest at the annual rate of 1% above the then applicable interest rate from the required payment date.

            The holders of a majority of outstanding notes will have the right to direct the time, method and place of any proceedings for any remedy available to the trustee, subject to limitations specified in the indenture.

            No holder of the notes may pursue any remedy under the indenture, except in the case of a default in the payment of principal or interest on the notes, unless:

      the holder has given the trustee written notice of an event of default;

      the holders of at least 25% in principal amount of outstanding notes make a written request, and offer reasonable indemnity, to the trustee to pursue the remedy;

      the trustee does not receive an inconsistent direction from the holders of a majority in principal amount of the notes; and

      the trustee fails to comply with the request within 60 days after receipt.

    Modification and Waiver

            The consent of the holders of a majority in principal amount of the outstanding notes is required to modify or amend certain provisions of the indenture. However, a modification or amendment requires the consent of the holder of each outstanding note if it would:

      extend the fixed maturity of any note;

        reduce the rate or extend the time for payment of interest, including contingent interest, or additional interest, if any, on any note;

        reduce the principal amount of any note;

        reduce any amount payable upon redemption or repurchase of any note;

        adversely change our obligation to repurchase any note at the option of a holder or upon a designated event;

        impair the right of a holder to institute suit for payment on any note;

        change the currency in which any note is payable;

        impair the right of a holder to convert any note or reduce the number of shares or the amount of any other property receivable upon conversion;

        reduce the quorum or voting requirements under the indenture;

        change any obligation of ours to maintain an office or agency in the places and for the purposes specified in the indenture;

        modify the subordination provisions of the indenture in a manner adverse to the holders;

        subject to specified exceptions, modify certain of the provisions of the indenture relating to modification or waiver of provisions of the indenture in a manner adverse to the holders; or

        reduce the percentage of notes required for consent to any modification of the indenture.

              We are permitted to modify certain provisions of the indenture without the consent of the holders of the notes.

      Form, Denomination and Registration

              The notes are issued:

        in fully registered form;

        without interest coupons; and

        in denominations of $1,000 principal amount and multiples of $1,000.

      Global Note, Book-Entry Form

              The notes are evidenced by a global note that is deposited with DTC and registered in the name of Cede & Co. as DTC's nominee. Except as set forth below, the global note may be transferred, in whole or in part, only to another nominee of DTC or to a successor of DTC or its nominee.

              Beneficial interests in the global note may be held through organizations that are participants in DTC (called "participants"). Transfers between participants will be effected in the ordinary way in accordance with DTC rules and will be settled in clearing house funds. The laws of some states require that certain persons take physical delivery of securities in definitive form. As a result, the ability to transfer beneficial interests in the global note to such persons may be limited.

              Beneficial interests in a global note held by DTC may be held only through participants, or certain banks, brokers, dealers, trust companies and other parties that clear through or maintain a custodial relationship with a participant, either directly or indirectly (called "indirect participants"). So long as Cede & Co., as the nominee of DTC, is the registered owner of the global note, Cede & Co. for all



      purposes will be considered the sole holder of such global note. Except as provided below, owners of beneficial interests in the global note:

        are not be entitled to have certificates registered in their names;

        will not receive physical delivery of certificates in definitive registered form; and

        are not be considered holders of the global note.

              We will pay interest, including contingent interest, if any, on and the redemption price and the repurchase price of the global note to Cede & Co., as the registered owner of the global note, by wire transfer of immediately available funds on each interest payment date or the redemption or repurchase date, as the case may be. Neither we, the trustee nor any paying agent will be responsible or liable:

        for the records relating to, or payments made on account of, beneficial ownership interests in a global note; or

        for maintaining, supervising or reviewing any records relating to the beneficial ownership interests.

              Neither we, the trustee, registrar, paying agent nor conversion agent will have any responsibility for the performance by DTC or its participants or indirect participants of their respective obligations under the rules and procedures governing their operations. DTC has advised us that it will take any action permitted to be taken by a holder of notes, including the presentation of notes for conversion, only at the direction of one or more participants to whose account with DTC interests in the global note are credited, and only in respect of the principal amount of the notes represented by the global note as to which the participant or participants has or have given such direction.

              DTC has advised us that it is:

        a limited purpose trust company organized under the laws of the State of New York, and a member of the Federal Reserve System;

        a "clearing corporation" within the meaning of the Uniform Commercial Code; and

        a "clearing agency" registered pursuant to the provisions of Section 17A of the Exchange Act.

              DTC was created to hold securities for its participants and to facilitate the clearance and settlement of securities transactions between participants through electronic book-entry changes to the accounts of its participants. Participants include securities brokers, dealers, banks, trust companies and clearing corporations and other organizations. Some of the participants or their representatives, together with other entities, own DTC. Indirect access to the DTC system is available to others such as banks, brokers, dealers and trust companies that clear through or maintain a custodial relationship with a participant, either directly or indirectly.

              DTC has agreed to the foregoing procedures to facilitate transfers of interests in the global note among participants. However, DTC is under no obligation to perform or continue to perform these procedures, and may discontinue these procedures at any time.

              We will issue notes in fully registered definitive certificate form only if:

        DTC notifies us that it is unwilling or unable to continue as depositary or DTC ceases to be a clearing agency registered under the Securities and Exchange Act of 1934, as amended, and a successor depositary is not appointed by us within 90 days; or

        an event of default shall have occurred and the maturity of the notes shall have been accelerated in accordance with the terms of the notes and any holder shall have requested in writing the issuance of definitive certificated notes.

                The notes represented by the global securities are eligible to trade in DTC's Same-Day Funds Settlement System, and any permitted secondary market trading activity in such notes will, therefore, be required by DTC to be settled in immediately available funds. We expect that secondary trading in any certificated securities will also be settled in immediately available funds.

        Listing and trading

                We have not applied, and do not intend to apply, for listing of the notes on any securities exchange. Our common stock is listed on the New York Stock Exchange under the symbol "LAD."

        Registration Rights of the Noteholders

                We entered into a registration rights agreement with the initial purchasers for the benefit of the holders of the notes and the common stock issuable on common stock issuable on conversion of the notes. We filed a registration statement with the SEC covering resale of the registrable securities within 90 days after the closing date. Under this agreement, we have agreed to use our best efforts to cause the shelf registration statement to become effective within 180 days of the closing date. We further agreed to use our best efforts to keep the shelf registration statement effective until the date there are no longer any registrable securities.

                When we use the term "registrable securities" in this section, we are referring to the notes and the common stock issuable upon conversion of the notes until the earliest of:

          the effective registration under the Securities Act and the resale of such securities in accordance with the registration statement;

          the sale of such securities to the public pursuant to Rule 144 under the Securities Act, or any similar provision then in force; and

          the expiration of the holding period under Rule 144(k) under the Securities Act, or any successor provision.

                We may suspend the use of the prospectus under certain circumstances relating to pending corporate developments, public filings with the SEC and similar events. Any suspension period shall not exceed:

          30 days in any three-month period; or

          an aggregate of 90 days for all periods in any 12-month period.

                Notwithstanding the foregoing, we will be permitted to suspend the use of the prospectus for up to 60 days in any three-month period or an aggregate of 120 days for all periods in any 12-month period under certain circumstances relating to possible acquisitions, financings or other similar transactions or reviews by the SEC of our periodic reports.

                We will pay predetermined additional interest if the shelf registration statement is not timely made effective or if the prospectus is unavailable for periods in excess of those permitted above:

          on the notes at an annual rate equal to 0.25% of the aggregate principal amount of the notes outstanding for the first 90-day period immediately following the failure to keep effective a shelf registration statement or the failure to make the prospectus available for periods described above, and such rate will increase to 0.50% per annum thereafter until the registration statement is filed or made effective or until the prospectus is available; and

          on the common stock that has been converted, at an annual rate equal to 0.25% of an amount equal to $1,000 divided by the conversion rate during such periods for the first 90-day period immediately following the failure to keep effective a shelf registration statement or the failure to

            make the prospectus available for periods described above, and such rate will increase to 0.50% per annum thereafter until the registration statement is filed or made effective or until the prospectus is available.

                In no event will additional interest accrue at a rate per annum exceeding 0.50%.

                A holder who elects to sell registrable securities pursuant to the shelf registration statement of which this prospectus forms a part is required to:

          be named as a selling stockholder in this prospectus;

          deliver a prospectus to purchasers; and

          be subject to the provisions of the registration rights agreement, including indemnification provisions.

                Under the registration rights agreement we will:

          pay all customary expenses of the shelf registration statement;

          provide each registered holder copies of this prospectus;

          notify holders when the shelf registration statement has become effective; and

          take other reasonable actions as are required to permit unrestricted resales of the registrable securities in accordance with the terms and conditions of the registration rights agreement.

        Information Concerning the Trustee

                We have appointed U.S. Bank National Association, the trustee under the indenture, as paying agent, conversion agent, note registrar and custodian for the notes. Except for the contents of this section, the trustee has not reviewed or participated in the preparation of this prospectus and does not assume any responsibility for the nature, completeness, contents or accuracy of this document.

                The trustee or its affiliates may provide banking and other services to us in the ordinary course of their business. The indenture contains certain limitations on the rights of the trustee, if it or any of its affiliates is then our creditor, to obtain payment of claims in certain cases or to realize on certain property received on any claim as security or otherwise. The trustee and its affiliates will be permitted to engage in other transactions with us. However, if the trustee or any affiliate continues to have any conflicting interest and a default occurs with respect to the notes, the trustee must eliminate such conflict or resign.

                Additional information about the trustee may be found at U.S. Bank's website at http://www.usbank.com/corporatetrust. The U.S. Bank website is not incorporated into this prospectus by such reference and is not a part hereof.

        Governing Law

                The notes and the indenture will be governed by, and construed in accordance with, the laws of the State of New York.



        DESCRIPTION OF CAPITAL STOCK

             Our authorized capital stock consists of 100,000,000 shares of Class A common stock, 25,000,000 shares of Class B common stock and 15,000,000 shares of preferred stock, each with no par value.

        Common Stock

             Each share of common stock is designated as either Class A common stock or Class B common stock. As of June 30, 2004,August 27, 2009, there were 14,986,74217,395,711 shares of Class A common stock outstanding and 3,762,231 shares of Class B common stock outstanding. All shares of the outstanding Class B common stock isare held by Lithia Holding Company, LLC.LLC (“Lithia Holding”).

        Voting

             Holders of Class B common stock are entitled to ten votes for each share held, while holders of Class A common stock are entitled to one vote for each share held. The Class A common stock and Class B common stock vote together as a single class on all matters submitted to a vote of stockholdersshareholders, including the election of directors.

        The Oregon Business Corporation Act, OBCA,


        however, entitles either the Class A common stock or the Class B common stock to vote as a separate voting group on any proposed amendment of our Restated Articles of Incorporation otherwise requiring stockholdershareholder approval if the proposed amendment would:

        • increase or decrease the aggregate number of authorized shares of the class;

        • effect an exchange or reclassification of all or part of the shares of the class into shares of another classclass;

        • effect an exchange or reclassification, or create athe right to do so;

        • of exchange, of all or part of the shares ofanother class into shares of the class;

        • change the designation, rights, preferences or limitations of all or part of the shares of the class;

        • change the shares of all or part of the class into a different number of shares of the same class;

        • create a new class of shares having rights or preferences with respect to distributions or to dissolutionthat are prior, to superior or substantially equal to the shares of the class; or

        • otherwise alter

        • increase the rights, preferences or limitationsnumber of authorized shares of any class that, after giving effect tothe amendment, have rights or preferences with respect to distributions or to dissolution that are prior,superior or substantially equal to the shares of the class;

        • limit or deny an existing preemptive right of all or part of the shares of the class; or

        • cancel or otherwise affect rights to distributions or dividends that have accumulated but not yet beendeclared on all or part of the shares of the class.

        Shares of the two classes of common stock do not have cumulative voting rights with respect to the election of directors.

             As of August 27, 2009, Lithia Holding Company, LLC holds shares of Class B common stock controlling 71.5%68% of the aggregate number of votes eligible to be cast by stockholdersshareholders for the election of directors and on all other actions to be taken by the stockholders,shareholders, except as noted above. Therefore,Accordingly, Lithia Holding controls the election of theour Board of Directors and will beis in a position to control the policies and operations of our company. Currently, Sidney B. DeBoer, our Chairman and Chief Executive Officer, is the sole managermanaging member of Lithia Holding, and can direct the voting of all Class B common stock.

        Dividends and Other Rights

             Subject to the preferences applicable to any preferred stock outstanding at the time, holders of shares of common stock are entitled to dividends if, when and as declared by the Board of Directors from funds legally available therefor, and are entitled, in the event of liquidation, to share ratably in all assets remaining after payment of liabilities and preferred stock preferences, if any. Each share of Class A common stock and Class B common stock will beis treated equally with respect to dividends and distributions.

             The OBCA allows an Oregon business corporation to make a distribution, including payment of dividends, only if, after giving effect to the distribution, in the judgment of the board of directors: (a) the corporation would be able to pay its debts as they become due in the usual course of business; and (b) the corporation’s total assets would at least equal the sum of its total liabilities plus, unless the articles of incorporation permit otherwise, the amount that would be needed if the corporation were to be dissolved at the time of the distribution to satisfy the preferential rights upon dissolution of shareholders whose preferential rights are superior to those receiving the distribution. From time to time, our credit facilities may restrict or prohibit the paying of dividends without our lender’s consent.

             No additional shares of Class B common stock can be issued without the prior approval of stockholdersshareholders holding a majority of all Class A common stock outstanding, except in conjunction with stock splits, stock dividends, reclassification and similar transactions and events regarding the Class A



        common stock that would otherwise have the effect of changing conversion rights of the Class B common stock relative to the Class A common stock.


             Holders of common stock have no preemptive rights nor rights to subscribe for additional securities. Shares of common stock are not redeemable and there are no sinking fund provisions. Shares of Class A common stock are not convertible into any other series or class of our securities. Subject to adjustments for stock splits, stock dividends, reclassification and similar transactions and events, each share of Class B common stock is freely convertible into one share of Class A common stock at the option of the holder. Each share of Class B common stock shall automatically convert to shares of Class A common stock on a share-for-share basis on the earliest record date for an annual meeting of our stockholdersshareholders on which the number of shares of Class B common stock outstanding is less than 1% of the total number of shares of common stock outstanding.

             Shares of Class B common stock may not be transferred to third parties except for transfers to certain family members and in other limited circumstances. Any purported transfer of Class B common stock to a person who is not a permitted transferee under our Restated Articles of Incorporation is automatically void.

        Transfer Agent; Listing

             The transfer agent and registrar for the Class A common stock is Computershare Trust Company, Inc., Golden, Colorado. Our outstanding shares of Class A common stock are listed on The New York Stock Exchange under the symbol “LAD.”

        Preferred Stock

             As of August 27, 2009, there were no shares of our preferred stock outstanding. The Board of Directors may, without further action of our stockholders,shareholders, issue shares of preferred stock in one or more series and fix the rights and preferences thereof, including the dividend rights, dividend rates, conversion rights, voting rights, rights and terms of redemption and sinking fund provisions, redemption price or prices, liquidation preferences and the number of shares constituting any series or the designations of such series, and increase or decrease the number of shares of any such series (but not below the number of such shares then outstanding). The rights of the holders of common stock will be subject to, and may be adversely affected by, the rights of holders of any preferred stock that may be issued in the future. Issuance of preferred stock provides desirable flexibility in connection with possible acquisitions andacquisi tions, raising capital or other corporate purposes. However, theour Board of Directors, without further stockholdershareholder approval, can issue preferred stock with voting and conversion rights that would adversely affect the voting power and other rights of the holders of common stock. In addition,

        Anti-Takeover Effects

             Certain provisions of Oregon law and our Restated Articles of Incorporation, summarized in the following paragraphs, may have anti-takeover effects and could delay, defer or prevent a tender offer or takeover attempt that a shareholder might consider to be in such shareholder’s best interest, including those attempts that might result in a premium over the market price for the shares held by shareholders, and may make removal of the incumbent management and directors more difficult.

        Class B Common Shares

             Our Restated Articles of Incorporation provide for Class A and Class B common stock. A holder of Class B common stock is entitled to ten votes for each share held, while a holder of Class A common stock is entitled to one vote per share held. On most matters, the Class A and Class B common stock vote together as a single class, including the election of our Board of Directors can issue and sellthe approval of any merger. Lithia Holding holds all of the outstanding shares of preferred stock to designated persons, the impact of which could make it more difficult for a holder of a substantial block ofour Class B common stock, which control approximately 68% of the aggregate number of votes eligible to remove incumbent directorsbe cast by shareholders. Therefore, Lithia Holding controls the election of our Board of Directors, and is in a position to control the policies and operations of our company and can reject any merger or otherwiseacquisition proposal. In addition, because Sidney B. DeBoer, our Chairman and Chief Executive Officer, is the sole managing member of Lithia Holding, he currently controls and will continue to control all of the outstanding Class B common stock, thereby allowing him to control our company. So long as at least 16 2/3% of the total shares outstanding are shares of Class B common stock, the holders of Class B common stock will be able to control all matters requiring approval of 66 2/3% or less of the aggregate number of votes.


        Authorized Shares

             Our Restated Articles of Incorporation authorize the issuance of 100,000,000 shares of Class A common stock. The Class A common shares that are authorized but unissued provide our Board of Directors with flexibility to effect, among other transactions, financings, acquisitions, stock dividends, stock splits and the granting of equity incentive awards. However, these authorized but unissued shares may also be used by our Board of Directors consistent with its fiduciary duty to deter future attempts to gain control of Lithia. We have no present plansus.

             In addition, our Restated Articles of Incorporation authorize the issuance of “blank check” voting preferred stock, which, although intended primarily as a financing tool and not as a defense against takeovers, could potentially be used by management to issue anymake uninvited attempts to acquire control more difficult by, for example, diluting the ownership interest or voting power of shareholders, increasing the consideration necessary to effect an acquisition or selling unissued shares of preferred stock.to a friendly third party.

        Oregon Corporate LawControl Share Act

             We are subject to the Oregon Control Share Act, under which a person who acquires voting stock in a transaction which results in such person holding more than 20%, 331/3% 1/3% or 50% of the total voting power cannot vote the shares it acquires in the acquisition unless voting rights are accorded to such control shares by the holders of a majority of the outstanding voting shares, excluding the control shares held by such person and shares held by our officers and inside directors, and by the holders of a majority of the outstanding voting shares, including shares held by our officers and inside directors. This vote would be required at the time an acquiring person's holdings exceed 20% of the total voting power, and again at the time the acquiring person's holdings exceed 331/3% 1/3% and 50%, respectively. An acquiring person can include persons acting as a group. A transaction in which voting power is acquiredacqui red solely by receipt of an immediately revocable proxy does not constitute an acquisition covered by the provisions of the Oregon Business Corporation ActOBCA described here. The acquiring person may, but is not required to, submit to us an "Acquiring“Acquiring Person Statement"Statement” setting forth certain information about the acquiring person and its plans with respect to us. The Acquiring Person Statement may also request that we call a special meeting of stockholdersshareholders to determine whether the control shares will be allowed to retain voting rights. If the acquiring person does not request a special meeting of stockholders,shareholders, the



        issue of voting rights of control shares will be considered at the next annual meeting or special meeting of stockholdersshareholders that is held more than 60 days after the date of the acquisition of control shares. If the acquiring person'sperson’s control shares are accorded voting rights and represent a majority or more of all voting power, stockholdersshareholders who do not vote in favor of the restoration of such voting rights will have the right to receive the appraised "fair value"“fair value” of their shares, which may not be less than the highest price paid per share by the acquiring person for the control shares.

        Oregon Business Combination Act

             We are also subject to the Oregon Business Combination Act, which generally provides that in the event a person or entity acquires 15% or more of our voting stock, we and such person or entity, or any affiliated entity, may not engage in the following business combination transactions for a period of three years following the date the person became acquired 15% or more of the voting stock:

        • a merger or plan of share exchange;

        • any sale, lease, mortgage or other disposition of the assets of the corporation where the assets have anaggregate market value equal to 10% or more of the aggregate market value of our assets oroutstanding capital stock; and

        • transactions that result in the issuance of our capital stock to the stockholdershareholder that acquired 15% ormore of the voting stock.

        These restrictions do not apply if:

        • the stockholdershareholder that acquired 15% or more of the voting stock, as a result of such acquisition, owns atleast 85% of our outstanding voting stock disregarding shares owned by directors who are also officersand certain employee benefit plans;



        the
        • our Board of Directors approves the share acquisition or business combination before the stockholder shareholderacquired 15% or more of our voting stock; or

          the

        • our Board of Directors and the holders of at least two-thirds of our outstanding voting stock,disregarding shares owned by the Interested Stockholder,shareholder that acquired 15% or more of the voting stock, approvethe transaction after the stockholdershareholder acquires 15% or more of our voting stock.

             The Oregon Control Share Act and the Oregon Business Combination Act will have the effect of encouraging any potential acquirer to negotiate with our Board of Directors and will also discourage potential acquirers unwilling to comply with the provisions of these laws. An Oregon corporation may provide in its articles of incorporation or bylaws that the laws described above do not apply to its shares. We have not adopted such a provision and do not currently intend to do so. These laws may make us less attractive for takeover, and thus stockholdersshareholders may not benefit from a rise in the price of our Class A common stock that a takeover could cause.

        Limitation of Liability and IndemnificationDESCRIPTION OF WARRANTS

             As allowed by the Oregon Business Corporation Act, our Articles of Incorporation provide that the liability of our directors for monetary damages will be eliminatedWe may issue warrants in one or more series to the fullest extent permissible under Oregon law. This is intended to eliminate the personal liability of a director for monetary damages in an action brought by or in the right of our company for breach of a director's duties to us or our stockholders except for liability:

          for any breach of the director's duty of loyalty to us or our stockholders;

          for acts or omissions not in good faith or which involve intentional misconduct or a knowing violation of law;

          for any unlawful distribution to stockholders; or

          for any transaction from which the director derived an improper personal benefit.

          This provision does not limit or eliminate our rights or any stockholder's rights to seek non-monetary relief, such as an injunction or rescission, in the event of a breach of a director's duty of care. This provision also does not affect the director's responsibilities under any other laws, such as the federal or state securities or environmental laws.

                  Our Articles of Incorporation and the Bylaws also provide that we shall indemnify, to the fullest extent permitted under Oregon law, any person who has been made, or is threatened to be made, a party to an action, suit or legal proceeding by reason of the fact that the person is or was a director or officer of ours. Our Articles provide that we shall indemnify directors and officers against certain liabilities that may arise by reason of their status or service as a director or officer and to advance their expenses incurred as a result of any proceeding against them as to which they could be indemnified.

          Transfer Agent

                  The transfer agent and registrar for thepurchase Class A common stock, is Computershare Trust Company, Inc., Golden, Colorado.


          MATERIAL UNITED STATES FEDERAL TAX CONSIDERATIONS

          Generalpreferred stock, debt securities, depositary shares or any combination of these securities. Warrants may be issued independently or together with any underlying securities and may be attached to or separate from the underlying securities. We will issue each series of warrants under a separate warrant agreement to be entered into between us and a warrant agent. The warrant agent will act solely as our agent in connection with the warrants of such series and will not assume any obligation or relationship of agency for or on behalf of holders or beneficial owners of warrants.

               This is a summary of certain material U.S. federal income tax consequences relevant to holdersThe particular terms of the notes. This summary is based upon the Internal Revenue Code of 1986, as amended (the "Code"), administrative pronouncements, judicial decisions and existing and proposed Treasury regulations now in effect, all of whichwarrants that are subject to change (possibly with retroactive effect) or differing interpretations. The discussion below deals only with notes held as capital assets and does not purport to deal with persons in special tax situations, such as financial institutions, insurance companies, regulated investment companies, dealers in securities or currencies, certain U.S. expatriates, entities generally exempt from U.S. federal income tax, persons holding notesoffered by us will be described in a tax deferred or tax-advantaged account,prospectus supplement. The prospectus supplement will describe the terms of any warrants, including the following, as a position in a "straddle" or as partmay be applicable:

          • the title of a "hedge," "conversion" or other risk-reduction transaction for tax purposes, or persons who have ceasedthe warrants;

          • the total number of warrants to be U.S. citizens orissued;

          • the consideration for which we will issue the warrants and the aggregate amount of securitiespurchasable upon exercise of the warrants;

          • anti-dilution provisions to adjust the number of our securities to be taxed as resident aliens. Persons considering the purchasedelivered upon exercise of the notes should consult their own tax advisors concerning warrants;

          • the applicationdesignation and terms of the U.S. federal income tax laws to their particular situations as well as any consequencesunderlying securities purchasable upon exercise of the warrants;

          • the price at which investors may purchase ownership and dispositionthe underlying securities purchasable upon exercise of the notes arising under warrants;

          • the laws of any state, local, foreign or other taxing jurisdiction.dates on which the right to exercise the warrants will commence and expire;

          •         We do not address allthe procedures and conditions relating to the exercise of the tax consequenceswarrants;

          • whether the warrants will be in registered or bearer form;

          • information with respect to book-entry registration and transfer procedures, if any;

          • the minimum or maximum amount of warrants that may be relevant to a holder of notes. In particular, we do not address:exercised at any one time;

            • the U.S. federal income tax consequences to stockholders in, or partners or beneficiaries of, an entity that is a holder of notes;

            • the U.S. federal estate, gift or alternative minimum tax consequences of the purchase, ownership or disposition of notes;

              any state, local or foreign tax consequences of the purchase, ownership or disposition of notes;designation and

              any U.S. federal, state, local or foreign tax consequences of owning or disposing of common stock.

                    The U.S. federal income tax treatment of a partner in a partnership (or other entity classified as a partnership for U.S. federal income tax purposes) that holds the notes generally will depend on such partner's particular circumstances and on the activities of the partnership. Partners in such partnerships should consult their own tax advisors.



            We urge prospective investors to consult their own tax advisors with respect to the tax consequences to them of the purchase, ownership and disposition of notes in light of their own particular circumstances, including the tax consequences under state, local, foreign and other tax laws and the possible effects of changes in U.S. federal or other tax laws.

            Classification of the Notes

                    Pursuant to the terms of the indenture, weunderlying securities with which the warrants are issued and every holder agree (in thenumber of warrants issued with each underlying security;

          • the absence of administrative pronouncement or judicial ruling todate on and after which the contrary), for U.S. federal income tax purposes, to treatwarrants and securities issued with the notes as debt instruments that are subject to the Treasury regulations governing contingent payment debt instruments (the "contingent debt regulations") and to be bound by our application of the contingent debt regulations to the notes, including our determination of the rate at which interestwarrants will be deemed to accrue on the notes and the related "projected payment schedule" determined by us as described below, and our treatmentseparatelytransferable;

          • a discussion of the fair market value of any common stock received upon conversion of a note as a contingent payment.

                    No statutory or judicial directly addresses the treatment of the notes or instruments similar to the notes formaterial United States federal income tax purposes. The Internal Revenue Service (the "IRS") has issued a revenue ruling with respect to instruments having certain features similarconsiderations;

          • redemption or call provisions, if any;

          • the identity of the warrant agent; and


          • any other terms of the warrants, including terms, procedures and limitations relating to the notes. To the extent the ruling addresses the issue, this ruling supports certain aspectsexchange,transfer and exercise of the treatmentwarrants.

               You should keep in mind, however, that it is the warrants, the agreement relating to the warrants and the warrant certificates, and not the summaries in such prospectus supplement, which define your rights as a holder of such warrants. You should carefully read these documents for a full description of the terms of such warrants. A copy of the form of warrant agreement will be filed with the SEC as an exhibit to a report on Form 8-K or by a post-effective amendment to the registration statement that includes this prospectus. See “Where You Can Find More Information” for information on how to obtain copies of this document.

          DESCRIPTION OF DEBT SECURITIES

               We may issue several different types of debt securities, including senior debt securities, subordinated debt securities, junior subordinated debt securities, debentures, notes or other types of debt. We will issue debt securities under separate indentures to be entered into by and between us and a qualified trustee selected by us.

               A prospectus supplement will describe specific terms relating to the series of debt securities then being offered. Debt securities may be convertible into our Class A common stock or preferred stock, as described below. Notwithstandingin the issuance of this ruling, the proper application of certain aspects of the contingent debt regulations to the notes is not entirely certain. In addition, no ruling has beenprospectus supplement. The prospectus supplement may also include some or is expected to be sought from the IRS with respect to the U.S. federal income tax consequences discussed below. The IRS would not be precluded from taking contrary positions. As a result, no assurance can be given that the IRS will agree with all of the tax characterizationsfollowing terms:

          • the title and the tax consequences described below. You should be aware that different treatment from that described below could affect the amount, timing, source and character of income, gain or loss with respect to an investment in the notes. For example, a holder might be required to accrue interest income at a higher or lower rate, might not recognize income, gain or loss upon conversion of a note into common stock, and might recognize capital gain or loss upon a taxable disposition of a note. Holders should consult their tax advisors concerning the tax treatment of holding a note.

                    The remainder of this discussion assumes that the notes are treated as indebtedness subject to the contingent debt regulations.

            U.S. Holders

                    For purposes of this discussion, a U.S. Holder is a beneficial ownertype of the notes who or which is for U.S. federal income tax purposes:debt securities;

              a citizen or individual resident of the United States;

              a corporation, including
            • any entity treated as a corporation for U.S. federal income tax purposes, created or organized in or under the laws of the United States, any state thereof or the District of Columbia;

            • an estate if its income is subject to U.S. federal income taxation regardless of its source; or

              a trust if (a) a U.S. court can exercise primary supervision over its administration and (b) one or more U.S. persons have the authority to control all of its substantial decisions.

            Notwithstanding the preceding sentence, certain trusts in existence on August 20, 1996, and treated as U.S. persons prior to such date, may also be treated as U.S. Holders.



            Accrual of Interestlimit on the Notes

                    Pursuant to the contingent debt regulations, U.S. Holders of the notes are required to accrue interest income on the notes on a constant-yield basis, based on a comparable yield to maturity as described below, regardless of whether such holders use the cash or accrual method of tax accounting. As such, U.S. Holders generally will be required to include interest in income each year in excess of any stated interest payments actually received in that year.

                    The contingent debt regulations provide that a U.S. Holder must accrue an amount of ordinary interest income, as original issue discount for U.S. federal income tax purposes, for each accrual period prior to and including the maturity date of the notes that equals:

                    1.     the product of (a) the adjusted issue price (as defined below) of the notes as of the beginning of the accrual period and (b) the comparable yield to maturity (as defined below) of the notes, adjusted for the length of the accrual period;

                    2.     divided by the number of days in the accrual period; and

                    3.     multiplied by the number of days during the accrual period that the U.S. Holder held the notes.

                    A note's issue price is the first price at which a substantialtotal principal amount of the notes is solddebt securities;

          • the date or dates on which the principal of the debt securities will be payable, or the method ofdetermining or extending such date(s), and the amount or amounts of such principal payments;

          • the date or dates from which any interest will accrue, or the method of determining such date(s);

          • any interest rate or rates (which may be fixed or variable) that the debt securities will bear, or themethod of determining or resetting such rate or rates, and the interest payment dates (if any) for thedebt securities;

          • the circumstances, if any, in which payments of principal, premium, if any, or interest on the debtsecurities may be deferred;

          • the place or places where any principal, premium or interest payments may be made;

          • any optional redemption or other early payment provisions, including the period(s) within which, theprice(s) at which, the currency or currencies (including currency units) in which, and the terms andconditions upon which, Lithia may redeem or prepay the debt securities;

          • any provisions obligating Lithia to repurchase or otherwise redeem the public, excluding salesdebt securities pursuant to bond houses, brokerssinking fund or similar persons or organizations acting inanalogous provisions, upon the capacity of underwriters, placement agents or wholesalers. The adjusted issue priceoccurrence of a note is its issue price increased by any interest income previously accrued, determined without regard to any adjustments to interest accruals described below, and decreased byspecified event or at the projected amount of any payments (in accordance with holder'soption;

          • the projected payment schedule described below) previously made with respect todenominations in which the notes.

                    The term "comparable yield" as used in the contingent debt regulations means the annual yield we would pay, as of the issue date, on a fixed-rate, nonconvertible debt instrument with no contingent payments, but with terms and conditions otherwise comparable to those of the notes. We have determined that the comparable yield for the notes is 9.0%, compounded semi-annually. The precise manner of calculating the comparable yield is not entirely clear. If our determination of the comparable yield were successfully challenged by the IRS, the redetermined yield could be materially greater or less than the comparable yield determined by us.

                    The contingent debt regulations require that we provide to U.S. Holders, solely for U.S. federal income tax purposes, a schedule of the projected amounts of payments (which we refer to as "projected payments") on the notes. This schedule must produce a yield to maturity that equals the comparable yield. The projected payment schedule includes estimates for contingent interest payments and an estimate for a payment at maturity taking into account the conversion feature. In this connection, the fair market value of any common stock (and cash, if any) received by a holder upon conversion will be treated as a contingent payment. The comparable yield and the projected payment schedule will be set forth in the indenture. U.S. Holders also may obtain the projected payment schedule by submitting a written request for such information to us at: Lithia Motors, Inc., Investor Relations Department, 360 E. Jackson Street, Medford, Oregon 97501.

                    By purchasing the notes, U.S. Holders agree in the indenture to be bound by our determination of the comparable yield and projected payment schedule and agree to use the comparable yield and projected payments schedule in determining its interest accruals, and the adjustments thereto described below, in respect of the notes for U.S. federal income tax purposes.

            The comparable yield and the projected payment schedulesecurities are not used for any purpose other than to determine a holder's interest accruals and adjustments thereto in respect of the notes for U.S.issuable;



          • federal income tax purposes. They do not constitute a projection or representation regarding the actual amounts payable on the notes.

                    We may be required to make payments of additional interest if we do not file or cause to be declared effective a registration statement, as described under "Description of the Notes—Registration Rights of the Noteholders." We intend to take the position for U.S. federal income tax purposes that any payments of additional interest should be taxable to U.S. Holders as additional ordinary income when received or accrued, in accordance with their method of tax accounting. If we do fail to file or cause to be declared effective a registration statement, U.S. Holders should consult their tax advisers concerning the appropriate tax treatment of the payment of additional interest with respect to the notes.

            Adjustments to Interest Accruals on the Notes

                    If, during any taxable year, a U.S. Holder of notes receives actual payments with respect to such notes that, in the aggregate, exceed the total amount of projected payments for that taxable year, the U.S. Holder will incur a "net positive adjustment" under the contingent debt regulations equal to the amount of such excess. The U.S. Holder will treat a net positive adjustment as additional interest income in that taxable year. Fordiscount, if any, with which the purpose, the payment in a taxable year include the fair market value of property (including common stock received upon conversion or repurchase of the notes) received in that year.

                    If a U.S. Holder receives in a taxable year actual payments with respect to the notes that, in the aggregate, are less than the amount of projected payments for that taxable year, the U.S. Holder will incur a "net negative adjustment" under the contingent debt regulations equal to the amount of such deficit. This net negative adjustment will (a) reduce the U.S. Holder's interest income on the notes for that taxable year, and (b) to the extent of any excess after the application of (a), give rise to an ordinary loss to the extent of the U.S. Holder's interest income on the notes during prior taxable years, reduced to the extent such interest was offset by prior net negative adjustments.

                    A net negative adjustment is not subject to the two percent floor limitation on miscellaneous itemized deductions under Section 67 of the Code. Any net negative adjustment in excess of the amounts described in (a) and (b)securities will be carried forward as a negative adjustment to offset future interest income with respect toissued;

          • if other than U.S. dollars, the notescurrency or to reduce the amount realized on a sale, exchange, conversioncurrencies, composite currency or retirementcurrencies or currencyunits of the notes.

                    Since amounts of contingent interest payments with respect to the notes will become fixed more than six months prior to the date that such interest is payable, the U.S. Holder will be required under the contingent debt regulations to take the adjustment into account at the time the contingent interest payment becomes fixed. The amount of the U.S. Holder's adjustment will be measured by the difference between the present value of the amount of contingent interest that becomes fixed and the present value of the projected contingent interest payment, with present values being determined by discounting each amount from the date that the contingent interest is due to the date that the contingent interest becomes fixed using a discount rate equal to the comparable yield, as discussed above. The adjustment will be treated as a positive or negative adjustment, as appropriate. Any positive or negative adjustment required will increase or decrease, respectively, the adjusted issue price and basis of the U.S. Holder's notes at the time the contingent interest becomes fixed. On the date a contingent payment is fixed, the projected payment schedule for the debt instrument is modified prospectively to reflect the fixed amount of the payment such that upon receipt of the contingent interest payment, the adjusted issue price and basis of the U.S. Holder's note will effectively be reduced by the amount of the contingent interest payment.



            Sale, Exchange, Conversion or Redemption of Notes

                    Generally the sale, exchange, conversion, repurchase or redemption of a note will result in taxable gain or loss to a U.S. Holder. As described above, our calculation of the comparable yield and the projected payment schedule for the notes includes the receipt of stock upon conversion as a contingent payment with respect to the notes. Accordingly, we intend to treat the receipt of common stock by a U.S. Holder upon the conversion of a note as a payment under the contingent debt regulations. As described above, a U.S. Holder agrees to be bound by our determination of the comparable yield and projected payment schedule. Under this treatment, a conversion of a note into common stock also will result in taxable gain or loss to a U.S. Holder. The amount of gain or loss on a sale, exchange, conversion or redemption of a note will be equal to the difference between (a) the amount of cash plus the fair market value of any other property received by the U.S. Holder, including the fair market value of any common stock received, and (b) the U.S. Holder's adjusted tax basis in the note.

                    A U.S. Holder's adjusted tax basis in a note generally will be equal to the U.S Holder's original purchase price for the note, increased by any interest income previously accrued by the U.S. Holder (determined without regard to any adjustments to interest accruals described above) and decreased by the amount of any projected payments that previously have been scheduled to be made in respect of the notes (without regard to the actual amount paid).

                    Gain recognized by a U.S. Holder upon a sale, exchange, conversion or redemption of a note generally will be treated as ordinary interest income; any loss will be ordinary loss to the extent of total net interest previously included in income by the U.S. Holder in respect of the note, and thereafter capital loss (which will be long-term if the note is held for more than one year). The deducibility of capital losses is subject to limitations.

                    A U.S. Holder's tax basis in common stock received upon a conversion of a note will equal the then current fair market value of such common stock. The U.S. Holder's holding period for the common stock received will commence on the day immediately following the date of conversion.

                    If a U.S. Holder purchases a note at a discount or premium to the adjusted issue price, so that such Holder's tax basis in the note differs from the adjusted issue price of the note at the time of the acquisition, the normal rules for accrual of premium or discount generally will not apply. Instead, the U.S. Holder must reasonably allocate such difference to (i) daily portions of interest, or (ii) the projected payment at maturity. An allocation to daily portions of interest should be reasonable to the extent that the difference is due to a change in the yield, at such acquisition date, at which we could issue a nonconvertible fixed rate debt instrument with no contingent payments, but with terms otherwise similar to those of the notes. An allocation to the projected payment at maturity should be reasonable to the extent that the anticipated value of our common stock at maturity, determined on the basis of the market conditions at the acquisition date, differs from the anticipated value of our common stock as it has been determined on the basis of market conditions which prevailed at the time of original issuance.

                    If a U.S. Holder's tax basis in a note is greater than the adjusted issue price of the note, the amount of the difference allocated to a daily portion of interest or to the projected payment will be treated as a negative adjustment on the date the daily portion accrues or the payment is made. On the date of the adjustment, the U.S. Holder's adjusted tax basis in the note will be reduced by the amount the U. S. Holder treats as a negative adjustment. If a U.S. Holder's tax basis in a note is less than the adjusted issue price of the note, the amount of the difference allocated to a daily portion of interest or to the projected payment will be treated as a positive adjustment on the date the daily portion accrues or the payment is made. On the date of the adjustment, the U.S. Holder's adjusted tax basis in the note will be increased by the amount the U.S. Holder treats as a positive adjustment.



                    A U.S. Holder who purchases notes for an amount that is more or less than the adjusted issue price of the notes should consult its tax advisor regarding the adjustments described above.

            Constructive Dividends to Holders of Notes

                    If at any time we were to make a distribution of cash or property to our stockholders that would be taxable to the stockholders as a dividend for U.S. federal income tax purposes and, in accordance with the anti-dilution provisions of the notes, the conversion rate of the notes were increased, such increase will be deemed to be the payment of a taxable dividend to holders of the notes to the extent of our current and accumulated earnings and profits, notwithstanding the fact that the holders do not receive a cash payment.

                    If the conversion rate is increased at our discretion or in certain other circumstances, such increase also may be deemed to be the payment of a taxable dividend to holders, notwithstanding the fact that the holders do not receive a cash payment. In certain circumstances the failure to make an adjustment of the conversion rate under the indenture may result in a taxable distribution to holders of our common stock. Any deemed distribution will be taxable as a dividend, return of capital or capital gain in accordance with the tax rules applicable to corporate distributions, but may not be eligible for the reduced rates of tax applicable to certain dividends paid to individual holders nor to the dividends-received deduction applicable to certain dividends paid to corporate holders.

            Backup Withholding Tax and Information Reporting

                    Payments of principal, premium, if any, and interest (including original issue discount and a paymenton the debt securities or in common stock pursuant to a conversion of a note) on, andwhich the proceeds of dispositions of, the notesdebtsecurities are denominated;

          • any index, formula or shares of our common stock may be subject to information reporting and U.S. federal backup withholding tax (currently, at the rate of 28%) if the U.S. Holder thereof fails to supply an accurate taxpayer identification number or otherwise fails to comply with applicable U.S. information reporting or certification requirements. Backup withholding is not an additional tax. Any amounts so withheld will be allowed as a credit against a U.S. Holder's U.S. federal income tax liability and may entitle a holder to a refund, provided the required information is timely furnished to the IRS.


            SELLING SECURITYHOLDERS

                    The notes were originally issued by us and sold by Morgan Stanley & Co. Incorporated, Stephens Inc., Raymond James & Associates, Inc., and Jefferies & Company, Inc. (the "initial purchasers") in transactions exempt from the registration requirements of the Securities Act to persons reasonably believed by the initial purchasersother method to be "qualified institutional buyers" as defined by Rule 144A underused for determining the Securities Act. The selling securityholders may from time to time offer and sell pursuant to this prospectusamount of any or all ofpayments on the notes listed below anddebtsecurities;

          • if other than the shares of common stock issued upon conversion of such notes. When we refer to the "selling securityholders" in this prospectus, we mean those persons listed in the table below, as well as the pledgees, donees, assignees, transferees, successors and others who later hold any of the selling securityholders' interests.

                    The table below sets forth the name of each selling securityholder, theoutstanding principal amount, at maturity of notes that each selling securityholder may offer pursuant to this prospectus and the number of shares of common stock into which such notes are convertible. To our knowledge, none of the selling securityholders has, or within the past three years has had, any material relationship with us or any of our predecessors or affiliates or beneficially owns in excess of 1% of the outstanding common stock.

                    The principal amounts of the notes provided in the table below is based on information provided to us by each of the selling securityholders and the percentages are based on $85 million principal amount at maturity of notes outstanding. The number of shares of common stock that may be sold is calculated based on the current conversion price of $37.69 per share.



                    Since the date on which each selling securityholder provided this information, each selling securityholder identified below may have sold, transferred or otherwise disposed of all or a portion of its notes in a transaction exempt from the registration requirements of the Securities Act. Information concerning the selling securityholders may change from time to time and any changed information will be set forth in supplements to this prospectus to the extent required. In addition, the conversion ratio, and therefore the number of shares of our common stock issuable upon conversion of the notes, is subject to adjustment. Accordingly, the number of shares of common stock issuable upon conversion of the notes may increase or decrease.

                    Any or all of the notes or shares of our common stock listed below may be offered for sale pursuant to this prospectus by the selling securityholders from time to time. Accordingly, no estimate can be given as to the amounts of notes or our common stock that will be held bypayable if the selling securityholders upon consummationmaturity of thedebt securities are accelerated, or the method of determining such amount;

          • the person to whom any interest on the debt securities will be payable (if other than the registeredholder of such sales.debt securities on the applicable record date) and the manner in which it shall bepayable;

            Name

             Original
            Principal
            Amount of
            Notes
            Beneficially
            Owned That
            May Be
            Sold

             Percentage of
            Notes
            Oustanding
            Before
            Offering

             Number of
            Shares of
            Common Stock
            Held Before
            Offering(1)

             Number of
            Shares of
            Common Stock
            Offered for
            Sale(1)

             Number of
            Shares of
            Common Stock
            Held After
            Offer(2)

            Alexandra Global Master Fund, Ltd $1,500,000 1.76%39,799 39,799 
            Argent Classic Convertible Arbitrage Fund
            (Bermuda) Ltd.
              2,000,000 2.35%53,066 53,066 
            Bear, Stearns & Co., Inc.  500,000 * 13,266 13,266 
            Calamos® Market Neutral Fund—Calamos® Investment Trust  2,800,000 3.29%74,292 74,292 
            CNH CA Master Account, LP  500,000 * 13,266 13,266 
            Consulting Group Capital Markets Funds  200,000 * 5,306 5,306 
            Context Convertible Arbitrage Fund LP  1,450,000 1.71%38,472 38,472 
            Context Convertible Arbitrage, Offshore, Ltd  3,250,000 3.82%86,232 86,232 
            CQS Convertible And Quantitative Strategies Master Fund Ltd  1,500,000 1.76%39,799 39,799 
            DKR SoundShore Oasis Holding Fund Ltd  500,000 * 13,266 13,266 
            DKR SoundShore Opportunity Holding Fund Ltd.  1,750,000 2.06%46,432 46,432 
            Institutional Benchmark Master Fund  1,000,000 1.18%26,533 26,533 
            Institutional Benchmarks Master Fund Ltd  2,000,000 2.35%53,066 53,066 
            Lighthouse Multi-Strategy Master Fund Ltd.  50,000 * 1,326 1,326 
            Lyxor/Quest Fund Ltd.  150,000 * 3,979 3,979 
            Mellon HBV Master Convertible Arbitrage Fund LP  255,000 * 6,765 6,765 
            Mellon HBV Master Leveraged Multi-Strategy
            Fund LP
              35,000 * 928 928 
            Mellon HBV Master Multi-Strategy Fund LP      1,326 1,326 
            Mint Master Fund Ltd.  50,000 * 1,326 1,326 
            National Bank of Canada  600,000 * 15,919 15,919 
            National Bank of Canada c/o Putnam Lovell NBK Securities, Inc.  3,000,000 3.53%79,599 79,599 
            Quest Global Convertible Fund Ltd.  300,000 * 7,959 7,959 
            Urivest Convertible Arbitrage Fund II Ltd (Norshield)  200,000 * 5,306 5,306 
            Vicis Capital Master Fund  565,000 * 14,991 14,991 
            Victus Capital, LP  2,260,000 2.66%59,964 59,964 
            White River Securities LLC  500,000 * 13,266 13,266 
            Whitebox Diversified Convertible Arbitrage
            Partners LP
              1,500,000 1.76%39,799 39,799 
            Zazore Convertible Arbitrage Fund L.P.  2,000,000 2.35%53,066 53,066 
            All other holders of notes or future transferees, pledges or donees or their successors(3)  54,585,000  (3) (3)1,448,309 
              
             
             
             
             
            Total $85,000,000     2,255,313(4)
              
             
             
             
             

            *
            Represents less than 1.0%.

          (1)
          The number
          • any changes to or additional events of conversion shares showndefault or covenants;

          • any additions or changes to the indenture relating to a series of debt securities necessary to permit orfacilitate issuing the series in bearer form, registrable or not registrable as to principal, and with orwithout interest coupons;

          • any provisions for the table above assumes conversionpayment of additional amounts on debt securities, including additional amountson debt securities held by non-U.S. persons in respect of taxes or similar charges withheld or deducted,and for the optional redemption of the full amountdebt securities in lieu of notes held bypaying such holder atadditional amounts;

          • any provisions modifying the initialdefeasance or covenant defeasance provisions that apply to the debtsecurities;

          • appointment of any paying agent(s);

          • the terms and conditions of any obligation or right we would have or any option you would have toconvert or exchange the debt securities into other securities, cash or property of Lithia or any otherperson and any changes to the indenture to permit or facilitate such conversion rate of 26.5331 shares per $1,000 principal amount at maturity of notes. This conversion rate is subjector exchange;

          • the law governing the debt securities and the extent to certain adjustments. Accordingly, the number of shares of common stock issuable upon conversionwhich such other law governs; and

          • any other special terms of the notes may increase or decrease from timedebt securities.

               You should keep in mind, however, that it is the debt securities and indenture agreement relating to time. Underthe debt securities, and not the summaries in such prospectus supplement, which define your rights as a holder of such debt securities. You should carefully read these documents for a full description of the terms of the indenture, fractional shares will not be issued upon conversionsuch debt securities. A copy of the notes. Cashform of indenture agreement will be paid instead of fractional shares, if any.

          (2)
          Exceptfiled with the SEC as noted in the table, assumes all of the notes and shares of common stock issuable upon their conversion are sold in the offering.

          (3)
          Information about additional selling securityholders will be set forth in an exhibit to a report on Form 8-K or by a post-effective amendment to the registration statement that includes this prospectus. See “Where You Can Find More Information” for information on how to obtain copies of which this document.

          DESCRIPTION OF UNITS

               We may elect to offer, in one more series, units consisting of Class A common stock, preferred stock, warrants, one or more debt securities, stock purchase contracts and depositary shares in any combination in such amounts and in such numerous distinct series as we determine. When we offer to sell units, we will summarize in a prospectus forms a part.

          (4)
          Because fractional sharessupplement the particular terms of the units and the applicable unit agreement that would otherwise be issuable upon conversion of noteswe believe will be paidmost important to your decision to invest in cash, such units. The applicable prospectus supplement may describe:

          • the sumdesignation and terms of the numberunits and of shares listedthe securities comprising the units, including whether andunder what circumstances those securities may be held or transferred separately;

          • provisions of the governing unit agreement; and

          • any provisions for the issuance, payment, settlement, transfer or exchange of the units or of thesecurities comprising the units.

               You should keep in mind, however, that it is the units and unit agreement, and not the summaries in such prospectus supplement, which define your rights as a holder of such units. You should carefully read these documents for a full description of the terms of such units. A copy of the form of unit agreement will be filed with the SEC as an exhibit to a report on Form 8-K or by a post-effective amendment to the registration statement that includes this prospectus. See “Where You Can Find More Information” for information on how to obtain copies of this document. Unless otherwise specified in the column doesapplicable prospectus supplement, unit and unit agreement, each unit will be issued so that the holder of the unit is also the holder of each security included in the unit. The unit agreement under which a unit is issued may provide that the securities included in the unit may not equal the total.

          be held or transfe rred separately, at any time or at any time before a specified date.


          PLANDESCRIPTION OF DISTRIBUTION
          STOCK PURCHASE CONTRACTS

               The notes and the underlying common stock are being registeredWe may elect to permit the resale of such securities by the holders of such securitiesoffer, from time to time, after the datestock purchase contracts, representing contracts obligating or entitling holders to purchase from us, and obligating or entitling us to sell to holders, a specific or varying number of this prospectus. We will not receive any


          shares of the proceeds from the sale by the selling securityholders of the notes or the underlying common stock. We will bear the fees and expenses incurred in connection with our obligation to register the notes and the underlying common stock. However, the selling securityholders will pay all underwriting discounts, commissions and agent's commissions, if any.

                  The selling securityholders may offer and sell the notes and the underlyingClass A common stock or preferred stock, or other securities, property or assets, at a future date or dates. Alternatively, the stock purchase contracts may obligate or entitle us to purchase from timeholders, and obligate or entitle holders to time in onesell to us, a specific or more transactionsvarying number of shares of Class A common stock or preferred stock, or other securities, property or assets, at fixed prices, at prevailing market prices at the timea future date or date. We may issue stock purchase contracts separately or as a part of sale, at varying prices determined at the time of sale or at negotiated prices. These prices will be determined by the selling securityholder or by agreement between such holder and underwriters or dealers who may receive fees or commissions in connection with such sale. Such sales may be effected by a variety of methods, including the following:

            in market transactions;

            in privately negotiated transactions;

            through the writing of options;

            in a block trade in which a broker-dealer will attemptunits. When we offer to sell a blockseries of securities as agent but may position and resell a portion of the block as principal to facilitate the transaction;

            ifstock purchase contracts, we agree to it prior to the distribution, through one or more underwriters on a firm commitment or best-efforts basis;

            through broker-dealers, who may act as agents or principals;

            directly to one or more purchasers;

            through agents; or

            in any combination of the above or by any other legally available means.

                  In connection with the sales of the notes and the underlying common stock, the selling securityholders may enter into hedging transactions with broker-dealers, who may in turn engage in short sales of the offered securities, deliver the notes and the underlying common stock to close out such short positions, or loan or pledge the notes and the underlying common stock to broker-dealers that in turn may sell such securities.

                  If a material arrangement with any underwriter, broker, dealer or other agent is entered into for the sale of any notes and the underlying common stock through a secondary distribution or a purchase by a broker or dealer, or if other material changes are made in the plan of distribution of the notes and the underlying common stock, a prospectus supplement will be filed, if necessary, under the Securities Act disclosing the material terms and conditions of such arrangement. The underwriter or



          underwriters with respect to an underwritten offering of notes and the underlying common stock and the other material terms and conditions of the underwriting will be set forthsummarize in a prospectus supplement relatingthe particular terms of such series of stock purchase contracts that we believe will be most important to your decision to invest in such offeringseries. You should keep in mind, however, that it is the stock purchase contract and, if an underwriting syndicate is used,applicable, any related collateral arrangements and depositary arrangements, and not the managing underwriter or underwriterssummaries in such prospectus suppleme nt, which define your rights as a holder of such series of stock purchase contracts. You should carefully read these documents for a full description of the terms of the stock purchase contracts. Forms of these documents will be set forth on the cover of the prospectus supplement. In connectionfiled with the saleSEC as exhibits to a report on Form 8-K or by a post-effective amendment to the registration statement that includes this prospectus. See “Where You Can Find More Information” for information on how to obtain copies of the notes and the underlyingthese documents. The price per share of Class A common stock underwriters will receive compensation in the form of underwriting discounts or commissions and may also receive commissions from purchasers of notes and underlying commonpreferred stock for whom they may act as agent. Underwriters may sell to or through dealers, and such dealers may receive compensation in the form of discounts, concessions or commissions from the underwriters or commissions from the purchasers for whom they may act as agent.

                  To our knowledge, there are currently no plans, arrangements or understandings between any selling securityholders and any underwriter, broker-dealer or agent regarding the sale of the notes or the underlying common stock byprice of any other securities, property or assets, as the selling securityholders. Selling securityholders may decide to sell all or a portion of the notes or the underlying common stock offered by them pursuant to this prospectus or may decide not to sell notes or the underlying common stock under this prospectus. In addition, any selling securityholder may transfer, devise or give the notes or the underlying common stock by other means not described in this prospectus. Any notes or underlying common stock covered by this prospectus that qualify for sale pursuant to Rule 144 or Rule 144A of the Securities Act may be sold under Rule 144 or Rule 144A rather than pursuant to this prospectus.

                  The selling securityholders and any underwriters, broker-dealers or agents participating in the distribution of the notes and the underlying common stock may be deemed to be "underwriters" within the meaning of the Securities Act, and any profit on the sale of the notes or common stock by the selling securityholders and any commissions received by any such underwriters, broker-dealers or agents may be deemed to be underwriting commissions under the Securities Act. If the selling securityholders were deemed to be underwriters, the selling securityholderscase may be, subject to statutory liabilities including, but not limitedany stock purchase contracts may be fixed at the time the stock purchase contracts are issued or may be determined by reference to thosea specific formula described in the stock purchase contracts.

          DESCRIPTION OF DEPOSITARY SHARES

               We may elect to offer depositary shares representing receipts for fractional interests in debt securities or preferred stock. In this case, we will issue receipts for depositary shares, each of Sections 11, 12which will represent a fraction of a debt security or share of a particular series of preferred stock (or a combination thereof), as the case may be. We will deposit the debt securities or shares of any series of preferred stock represented by depositary shares under a deposit agreement between us and 17a depositary, which we will name in the applicable prospectus supplement. Subject to the terms of the Securities Act and Rule 10b-5 under the Exchange Act.

                  The selling securityholders and any other person participating in the distributiondeposit agreement, as an owner of a depositary share you will be subjectentitled, in proportion to the applicable provisionsfraction of a debt security or share of preferred stock represented by the depositary share, to all the rights and preferences of the Exchange Actdebt security or preferred stock, as the case may be, represented by the depositary share, including, as the case may be, interest, dividend, voting, conversion, redemption, sinking fund, repayment at maturity, subscription and liquidation rights. When we offer to sell depositary shares, we will summarize in a prospectus supplement the particular terms of such depositary shares and the rulesapplicable deposit agreement that we believe will be most important to your decision to invest in such depositary shares. You should keep in mind, however, that it is the depositary shares, the deposit agreement and regulations under the Exchange Act, including, without limitation, Regulation M,indenture (in the case of depositary shares representing fractional interests in debt securities), or our Restated Articles of Incorporation and Amended and Restated Bylaws (in the case of depositary shares representing fractional interests in preferred stock) and not the summaries in such prospectus supplement, which may limit the timingdefine your rights as a holder of purchases and sales of anysuch depositary shares. You should carefully read these documents for a full description of the notes and the underlying common stock by the selling securityholders and any other relevant person. Furthermore, Regulation M may restrict the abilityterms of any person engaged in the distributionsuch depositary shares. A co py of the notes and the underlying common stock to engage in market-making activities with respect to the particular notes and the underlying common stock being distributed. Allform of the above may affect the marketability of the notes and the underlying common stock and the ability of any person or entity to engage in market-making activities with respect to the notes and the underlying common stock.

                  Under the securities laws of certain states, the notes and the underlying common stock may be sold in those states only through registered or licensed brokers or dealers. In addition, in certain states the notes and the underlying common stock may not be sold unless the notes and the underlying common stock have been registered or qualified for sale in the state or an exemption from registration or qualification is available and complied with.

                  We have agreed to indemnify the selling securityholders against certain civil liabilities, including certain liabilities arising under the Securities Act, and the selling securityholdersdeposit agreement will be entitled to contribution from us in connection with those liabilities. The selling securityholders will indemnify us against certain civil liabilities, including liabilities arising under the Securities Act, and will be entitled to contribution from the selling securityholders in connection with those liabilities.

                  We are permitted to suspend the use of this prospectus under certain circumstances relating to corporate developments, public filingsfiled with the SEC and similar events foras an exhibit to a period not to exceed



          60 days in any three-month period and not to exceed an aggregate of 120 days in any 12-month period. If the duration of such suspension exceeds any of the periods above- mentioned, we have agreed to pay additional interest.


          LEGAL MATTERS

                  Certain legal matters relatingreport on Form 8-K or by a post-effective amendment to the notesregistration statement that includes this prospectus. See “Where You Can Find More Information” for information on how to obtain copies of this document.

          LEGAL MATTERS

               Roberts Kaplan LLP, Portland, Oregon will act as legal counsel to the company and pass upon the sharesvalidity of common stock issuable upon conversionsecurities registered. Counsel for any underwriters, dealers or agents will be passed upon for Lithia by Foster Pepper Tooze LLP, Portland, Oregon.identified in the applicable prospectus supplement.


          EXPERTS
          EXPERTS

               The consolidated financial statements of Lithia Motors, Inc. and Subsidiariessubsidiaries as of December 31, 20032008 and 20022007, and for each of the years in the three-year period ended December 31, 2003,2008, and management’s assessment of the effectiveness of internal control over financial reporting as of December 31, 2008, have been incorporated by reference herein and in thisthe registration statement in reliance upon the reports of KPMG LLP, independent registered public accounting firm, incorporated by reference from Lithia's herein, and upon the authority of said firm as experts in accounting and auditing.

          INCORPORATION OF DOCUMENTS BY REFERENCE


               Other than any portions of any such documents that are not deemed “filed” under the Securities Exchange Act of 1934 (“Exchange Act”) in accordance with the Exchange Act and applicable SEC rules, we incorporate by reference the documents listed below and any filings we make with the SEC under Sections 13(a), 13(c), 14, or 15(d) of the Exchange Act, as amended, after the date of this prospectus:

          • Annual Report on Form 10-K for the year ended December 31, 2003, in reliance upon the report of KPMG LLP, independent registered public accounting firm, which is2008, including informationspecifically incorporated herein by reference and upon their authority as experts in accounting and auditing.


            WHERE YOU CAN FIND MORE INFORMATION

                    We file annual, quarterly and special reports, proxy statements and other information with the Securities and Exchange Commission (the "SEC"). You may read and copy materials that we have filed with the SEC at the SEC public reference room located at 450 Fifth Street, N.W., Room 1024, Washington, D.C. 20549. Please call the SEC at 1-800-SEC-0330 for further information on the public reference room.

                    Our common stock is listed on the New York Stock Exchange under the symbol "LAD," and our SEC filings can be read at the New York Stock Exchange, 20 Broad Street, New York, NY 10005. Our SEC filings are also available to the public on the SEC's Internet website at http://www.sec.gov as well as our own website athttp://www.lithia.com.

                    We have filed with the Securities and Exchange Commission a registration statement on Form S-3 under the Securities Act with respect to the notes and the common stock issuable upon conversion of the notes offered by the selling securityholders. This prospectus does not contain all of the information set forth in the registration statement and the exhibits and schedules thereto. Please refer to the registration statement and its exhibits and schedules for further information with respect to our company, the notes and the common stock. Statements contained in this prospectus as to the contents of any contract or other document referred to are not necessarily complete and in each instance, if such contract or other document filed as an exhibit to the registration statement, each statement being qualified in all respects by such reference. You may read and obtain a copy of the registration statement and its exhibits and schedules from the SEC, as described above.


            DOCUMENTS INCORPORATED BY REFERENCE

                    We incorporate by reference into this prospectusour Form 10-K from our definitive Proxy Statement for our2009 annual meeting of shareholders;

          • Our definitive Proxy Statement in connection with our 2009 annual meeting of shareholders filedMarch 20, 2009;

          • Quarterly Reports on Form 10-Q for the documents listed belowquarters ended March 31 and any future filings we make with the SEC (other thanJune 30, 2009;

          • Current Reports on Form 8-K under Items 9filed April 8, May 6, May 29, June 11 and 12) under Sections 13(a), 13(c), 14August 26, 2009; and

          • The description of our common stock contained in our Form 8-A12B for Registration of CertainClasses of Securities Pursuant to Section 12(b) or 15(d)(g) of the Securities Exchange Act of 1934, as amended,filedDecember 18, 1998, including any filings after the date of this prospectus, until the selling securityholders have sold all of the notes and shares of common stockamendment or report filed to which this prospectus relates or the offering is otherwise terminated. The information incorporated by reference is an important part of this prospectus. Any statement in a document incorporated by reference into this prospectus will be deemed to be modified or superseded to the extent a statement



            contained in (1) this prospectus or (2) any other subsequently filed document that is incorporated by reference into this prospectus, modifies or supersedesupdate such statement.description.

              Our Annual Report on Form 10-K for our fiscal year ended December 31, 2003.

              Our Quarterly Report on Form 10-Q for our fiscal quarter ended March 31, 2004.

              Our Current Reports on Form 8-K filed May 3, 2004.

                 You may request a copy of these filings, other than an exhibit to a filing unless that exhibit is specifically incorporated by reference into that filing, at no cost, by emailing invest@lithia.com, or by writing to or telephoningcalling us at the following address:

                 Lithia Motors, Inc.
            Investor Relations Dept.
            360 E. Jackson Street
            Medford, Oregon 97501
            Telephone: (541) 776-6591
            (800) 866-9213


            PROSPECTUS

            LITHIA MOTORS, INC.

            Class A Common Stock
            Preferred Stock
            Warrants
            Debt Securities
            Units
            Stock Purchase Contracts
            Depositary Shares

            August 27, 2009



            PART II—INFORMATION NOT REQUIRED IN PROSPECTUS

            Item 14. Other Expenses of Issuance and Distribution.

                 The following is an itemized statementestimate, subject to future contingencies, of the costs and expenses other than underwriting discounts and commissions, incurred and to be incurred by usthe Registrant in connection with the issuance and distribution of the securities registered hereby. All amounts are estimates except the SEC registration fee and NYSE listing fee.being registered:

             
             Amount
            SEC Registration Fee $10,769.50

            Printing and Engraving Fees and Expenses

             

            $

            85,000.00

            Legal and Consulting Fees and Expenses

             

            $

            175,000.00

            Accounting Fees and Expenses

             

            $

            100,000.00

            Trustee Fees

             

            $

            9,000.00

            Miscellaneous

             

            $

            5,230.50
              

            Total

             

            $

            385,000.00

                    The foregoing, other than the SEC Registration Fee, are estimates.

            Amount
                                                           SEC registration fee* $5,580 
                                                           Legal fees and expenses $100,000 
                                                           Accounting fees and expenses $50,000 
                                                           Fees of securities registrar $5,000 
                                                           Printing fees $5,000 
                                                           Listing fees and expenses $40,000 
                                                           Fees and Expenses of Trustee $10,000 
                                                           Underwriters reimbursable expenses $10,000 
                                                           Miscellaneous $10,000 
            Total$235,580 
            *Actual expenses; all other expenses are estimates. 


            Item 15. Indemnification of Directors and Officers.

                 UnderAs an Oregon corporation, Lithia is subject to the provisions of the Oregon Business Corporation Act (Oregon Revised Statutes Sections 60.387(the “OBCA”). The OBCA permits a corporation to 60.414), a personindemnify an individual who is made a party to a proceeding because such personindividual is or was an officer ora director of a corporation may be indemnified by the corporation against liability incurred by such person in connection with the proceeding if (1) the person'sif:

            • his or her conduct was in good faith and in a manner faith;

            • he or she reasonably believed that his or her conduct was in the corporation'scorporation’s best interest, or at leastnot opposed to itsthe corporation’s best interestsinterests; and (2) if

            • in the proceeding wascase of a criminal proceeding, the Indemniteehe or she had no reasonable cause to believe his or her conductwas unlawful. Indemnification

                 Unless a corporation’s articles of incorporation provide otherwise, indemnification is not permittedmandatory if the persondirector is wholly successful on the merits or otherwise in such a proceeding, or if a court of competent jurisdiction orders the corporation to indemnify the director. Lithia’s Restated Articles of Incorporation do not limit the statutory right to indemnification.

                 Under the OBCA, a corporation may not, however, indemnify the individual if the individual was adjudged liable liable:

            • to the corporation in a proceeding by or in the right of the corporation,corporation; or if the Indemnitee was adjudged liable

            • in any proceeding charging improper personal benefit on the basis that he or she improperly receiveda personal benefit. Unless a company's

                 Lithia’s Restated Articles of Incorporation provide otherwise, such indemnification is mandatory ifthat we will indemnify our directors and officers against reasonable expenses (including attorney fees), judgments, fines, penalties, excise taxes or settlement payments incurred or suffered by reason of service as a director or officer or at Lithia’s request as a director, officer, partner or trustee of another corporation, partnership, joint venture, trust, employee benefit plan or other enterprise. In addition, Lithia has entered into an indemnity agreement with each of its directors and officers that provides each of them with the Indemnitee is wholly successful on the merits or otherwise, or if orderedmaximum possible indemnity protection permitted by a court of competent jurisdiction.law.

            II-1


                 The Oregon Business Corporation ActOBCA also provides that a company'scorporation’s articles of incorporation may limit or eliminate the personal liability of a director to the corporation or its shareholders for monetary damages for conduct as a director, provided that no such provision shall eliminate the liability of a director for (1) for:

            • any breach of the directors'directors’ duty of loyalty to the corporation or its shareholders; (2) 

            • acts or omissions not in good faith or which involve intentional misconduct or a knowing violation oflaw; (3) 

            • any unlawful distribution; or (4) 

            • any transaction from which the director derived an improper personal benefit.

                 OurLithia’s Restated Articles of Incorporation provide that we will indemnifylimit monetary liability of our directors and officers to the fullest extent permissible under the Oregon Business Corporation Act against all expense liability and loss (including attorney fees) incurred or suffered by reason of servicefor their conduct as a director or officer or service at our request as a director, officer, partner, trustee, employee or agent of another corporation, partnership, joint venture, trust, employee benefit plan or other enterprise.

                    The effect of these provisions is to limit the liability of directors for monetary damages, and to indemnify our directors and officers for all costs and expenses for liability incurred by them in connection with any action, suit or proceeding in which they may become involved by reason of their

            II-1



            affiliation with us, to the fullest extent permitted by law.under the OBCA. These provisions do not limit ourLithia’s rights, or any shareholder'sshareholder’s rights, to seek non-monetary relief, and do not affect a director'sdirector’s or officer'sofficer’s responsibilities under any other laws such as federal or state securities or environmental laws. If the OBCA is amended to further limit the directors’ liability, Lithia’s Restated Articles of Incorporation would incorporate such amendment on its effective date.

                    We have obtained a directors' and officers' liabilityLithia also maintains insurance policy insuring ourcoverage relating to certain liabilities of directors and officers against certain losses resulting from wrongful acts committed by them as our directors and officers, including liabilities arising under the Securities Act.officers.


            Item 16. Exhibits

            The following exhibits are filed herewith or incorporated by reference herein:

            Exhibit Number
            Exhibit Name
            1.1 Form of Underwriting Agreement** 
            1.2 Form of Selling Agency Agreement** 
            3.1 Restated Articles of Incorporation of Lithia Motors, Inc., as amended May 13, 1999 
            (incorporated by reference to the Registrant’s Form 10-K for the year ended December 31, 
            1999 as filed with the SEC on March 30, 2000) 
            3.2 Amended and Restated Bylaws of Lithia Motors, Inc. (Corrected) (incorporated by reference 
            to the Registrant’s Form 10-K for the year ended December 31, 2008 as filed with the SEC 
            on March 16, 2009) 
            4.1Specimen Common Stock certificate (incorporated by reference to the Registrant’s 
             Registration Rights Agreement dated May 4, 2004, among the registrant and Morgan Stanley & Co. Incorporated, Stephens Inc., Raymond James & Associates, Inc., and Jefferies & Company,  Inc.Statement on Form S-1, Registration Statement No. 333-14031, as declared 

            4.2


            Indenture betweeneffective by the registrant and U.S. Bank National Association, including the form of NoteSecurities Exchange Commission on December 18, 1996) 

            5.1


            Opinion of Foster Pepper Tooze LLPRoberts Kaplan LLP** 

            10.112.1 


            Third Amendment dated as of June 30, 2004 to Credit Agreement dated February 25, 2003, among the Registrant, various financial institutions and DaimlerChrysler Services North America LLC, as agent for the Lenders

            12.1


            Statement of Computation of Ratio of Earnings to Combined Fixed ChargesCharges* 

            23.1


            Consent of Independent Registered Public Accounting FirmKPMG LLP* 

            23.2


            Consent of Foster Pepper ToozeRoberts Kaplan LLP (included in 5.1)** 

            24.124 


            PowerPowers of Attorney (filed herewith(included on the signature page of this Registration Statement on Form S-3)page) 

            25.125 


            Form T-1 Statement of Eligibility and Qualification Under Trust Indenture Act of 1939 of 
            Trustee for the Indenture*** 

            *     

            Filed herewith

            **     

            To be filed by amendment or as an exhibit to a Current Report on Form 8-K filed by Lithia

            ***     

            To be filed in accordance with the requirements of Section 305(b)(2) of the Trust (Form T-1)Indenture Act and Rule 5b-3 promulgated thereunder.


            Item 17. Undertakings

                    Insofar as indemnification for liabilities arising under the Securities Act of 1933 may be permitted to directors, officers and controlling persons of the registrants pursuant to the foregoing provisions, or otherwise, the registrants have been advised that in the opinion of the Securities and Exchange Commission such indemnification is against public policy as expressed in the Act and is, therefore, unenforceable. In the event that a claim for indemnification against such liabilities (other than the payment by a registrant of expenses incurred or paid by a director, officer or controlling person of the registrant in the successful defense of any action, suit or proceeding) is asserted by such director, officer or controlling person in connection with the securities being registered, the registrants will, unless in the opinion of their counsel the matter has been settled by controlling precedent, submit to a court of appropriate jurisdiction the question whether such indemnification by them is against public policy as expressed in the Act and will be governed by the final adjudication of such issue.

                    The undersigned registrant hereby undertakes:

                    (1)   To file, during any period in which offers or sales are being made, a post-effective amendment to this registration statement:

                (i)
                To include any prospectus required by section 10(a)(3) of the Securities Act of 1933;
            (a)     

            The undersigned registrants hereby undertake:

            (1) To file, during any period in which offers or sales are being made, a post-effective amendment to

            thisregistration statement:

                  (i) To include any prospectus required by Section 10(a)(3) of the Securities Act of 1933;

            II-2


                (ii)

                To reflect in the prospectus any facts or events arising after the effective date of the registration statement (or the most recent post-effective amendment thereof) which, individually or in the aggregate, represent a fundamental change in the information set forth in the registration statement. Notwithstanding the foregoing, any increase or decrease in volume of securities offered (if the total dollar value of securities offered would not exceed that which was registered) and any deviation from the low or high end of the estimated maximum offering range may be reflected in the form of prospectus filed with the Commission pursuant to Rule 424(b) if, in the aggregate, the changes in volume and price represent no more than 20% change in the maximum aggregate offering price set forth in the “Calculation of Registration Fee” tabl e in the effective registration statement; and

                (iii)

                To include any material information with respect to the plan of distribution not previously disclosed in the registration statement or any material change to such information in the registration statement;

            Provided,provided, however that, that: paragraphs (a)(1)(i), (a)(1)(ii) and (ii)(a)(1)(iii) of this section do not apply if the registration statement is on Form S-3 and the information required to be included in a post-effective amendment by those paragraphs is contained in periodic reports filed with or furnished to the Commission by the registrant pursuant to sectionSection 13 or sectionSection 15(d) of the Securities Exchange Act of 1934 that are incorporated by reference in the registration statement, or is contained in a form of prospectus filed pursuant to Rule 424(b) that is part of the registration statement.

                 (2) That, for the purpose of determining any liability under the Securities Act of 1933, each such post-effective amendment shall be deemed to be a new registration statement relating to the securities offered therein, and the offering of such securities at that time shall be deemed to be the initialbona fideoffering thereof.

                 (3) To remove from registration by means of a post-effective amendment any of the securities being registered which remain unsold at the termination of the offering.

                (4) That, for the purpose of determining liability under the Securities Act of 1933 to any purchaser:

                                (i) Each prospectus filed by the registrant pursuant to Rule 424(b)(3) shall be deemed to be part of the registration statement as of the date the filed prospectus was deemed part of and included in the registration statement; and

                           (ii) Each prospectus required to be filed pursuant to Rule 424(b)(2), (b)(5), or (b)(7) as part of a registration statement in reliance on Rule 430B relating to an offering made pursuant to Rule 415(a)(1)(i), (vii), or (x) for the purpose of providing the information required by section 10(a) of the Securities Act of 1933 shall be deemed to be part of and included in the registration statement as of the earlier of the date such form of prospectus is first used after effectiveness or the date of the first contract of sale of securities in the offering described in the prospectus. As provided in Rule 430B, for liability purposes of the issuer and any person that is at that date an underwriter, such date shall be deemed to be a new effective date of the registration statement relating to the securities in the registration statement to which tha t prospectus relates, and the offering of such securities at that time shall be deemed to be the initial bona fide offering thereof. Provided, however, that no statement made in a registration statement or prospectus that is part of the registration statement or made in a document incorporated or deemed incorporated by reference into the registration statement or prospectus that is part of the registration statement will, as to a purchaser with a time of contract of sale prior to such effective date, supersede or modify any statement that was made in the registration statement or prospectus that was part of the registration statement or made in any such document immediately prior to such effective date.

                 (5) That, for the purpose of determining liability of the registrant under the Securities Act of 1933 to any purchaser in the initial distribution of the securities:

                 The undersigned registrants undertake that in a primary offering of securities of the undersigned registrant pursuant to this registration statement, regardless of the underwriting method used to sell the securities to the purchaser, if the securities are offered or sold to such purchaser by means of any of the following communications,

            II-3


            the undersigned registrant will be a seller to the purchaser and will be considered to offer or sell such securities to such purchaser:

                           (i) Any preliminary prospectus or prospectus of the undersigned registrant relating to the offering required to be filed pursuant to Rule 424;

                           (ii) Any free writing prospectus relating to the offering prepared by or on behalf of the undersigned registrant or used or referred to by the undersigned registrant;

                           (iii) The portion of any other free writing prospectus relating to the offering containing material information about the undersigned registrant or its securities provided by or on behalf of the undersigned registrant; and

                           (iv) Any other communication that is an offer in the offering made by the undersigned registrant to the purchaser.

            The undersigned registrants hereby undertake that, for purposes of determining any liability under the Securities Act of 1933, each filing of the registrant'sLithia’s annual report pursuant to Sectionsection 13(a) or Sectionsection 15(d) of the Securities Exchange Act of 1934 that is incorporated by reference in thisthe registration statement shall be deemed to be a new registration statement relating to the securities offered therein, and the offering of such securities at that time shall be deemed to be the initialbona fideoffering thereof.

            II-3


                 Insofar as indemnification for liabilities arising under the Securities Act of 1933 may be permitted to directors, officers and controlling persons of the registrant pursuant to the provisions described in Item 15 of this registration statement, or otherwise, the registrant has been advised that in the opinion of the Securities and Exchange Commission such indemnification is against public policy as expressed in the Securities Act of 1933 and is, therefore, unenforceable. In the event that a claim for indemnification against such liabilities (other than the payment by the registrant of expenses incurred or paid by a director, officer or controlling person of the registrant in the successful defense of any action, suit or proceeding) is asserted by such director, officer or controlling person, in connection with the securities being registered, the registrant will, unless in the opinion of its counsel the matter has been settled by controlling precedent, submit to a court of appropriate jurisdiction the question whether such indemnification by it is against public policy as expressed in the Securities Act of 1933 and will be governed by the final adjudication of such issue.

                 Each undersigned registrant hereby undertakes to file an application for the purpose of determining the eligibility of the trustee to act under subsection (a) of Section 310 of the Trust Indenture Act of 1939, as amended (the “Trust Indenture Act”) in accordance with the rules and regulations prescribed by SEC under Section 305(b)(2) of the Trust Indenture Act.

            II-4



            SIGNATURES AND POWER OF ATTORNEYSIGNATURES

                 Pursuant to the requirements of the Securities Act of 1933, Lithia Motors, Inc. certifies that it has reasonable grounds to believe that it meets all of the requirements for filing on Form S-3 and has duly caused this registration statement to be signed on its behalf by the undersigned, thereunto duly authorized, in the City of Medford, State of Oregon, on July 26, 2004.August 27, 2009.

            LITHIA MOTORS, INC.

             By:LITHIA MOTORS, INC./s/ Sidney B. DeBoer



            By:

            /s/  
            SIDNEY B. DEBOER      
             
            Sidney B. DeBoer, Chairman of the Board and Chief Executive OfficerCEO 


            POWER OF ATTORNEY

                 Each person whose signature appears below hereby constitutes and appoints each of Sidney B. DeBoer and Jeffrey B. DeBoer, or anyand each of them, each acting alone,with power of substitution, as his or her true and lawful attorney-in-fact and agent, with full power of substitution and resubstitution, for such personhim or her and in his or her name, place and stead, in any and all capacities, in connection with this Registration Statement, including to sign and file in the name and on behalf of the undersigned as director or officer of the Registrant (1) any and all amendments or supplements (including any and all stickers and post-effective amendments) to this Registration Statement with all exhibits thereto, and other documents in connection therewith, and (2) any and all additional registration statements, and any and all amendments thereto, relating to the same offering of securities as those that are covered by this Registration Statement (including any amendment thereto) for this offering that are filedis to be effective upon filing pursuant to Rule 462(b) under the Securities Act of 1933, as amended, and to file the same, with all exhibits thereto, and all other documents in connection therewith, with the Securities and Exchange Commission, and any applicable securities exchange or securities self-regulatory body, granting unto said attorneys-in-factattorney-in-fact and agents, and each of them,agent full power and authority to do and perform each and every act and thing requisite orand necessary to be done, in and about the premises, as fully to all intents and purposes as he or shesuch pers on might or couldwould do in person, hereby ratifying and confirming all that said attorneys-in-factattorney-in fact and agents or any of them, or their or his or her substitute or substitutes,agent may lawfully do or cause to be done by virtue hereof.

                 Pursuant to the requirements of the Securities Act of 1933, this Registration Statement has been signed below by the following persons in the capacities and on the dates indicated.







            By:/s/ SIDNEYSidney B. DEBOER      DeBoerDate: July 22, 2004August 27, 2009 
             
            Sidney B. DeBoer, Chief Executive Officer and Chairman of the Board of Directors (principal executive officer)

            By:

            /s/  
            THOMAS BECKER      




            Date: July 22, 2004

            Thomas Becker, Director

            By:

            /s/  
            PHILIP ROMERO      




            Date: July 22, 2004

            Philip Romero, Director
            and CEO  
             (Principal Executive Officer)  
             

            II-4



            By:
            /s/ Jeffrey B. DeBoer
            WILLIAM YOUNG      




            Date: July 22, 2004August 27, 2009 
             
            William Young, Director

            By:

            /s/  
            GERALD F. TAYLOR      




            Date: July 22, 2004

            Gerald F. Taylor, Director

            By:

            /s/  
            M.L. DICK HEIMANN      




            Date: July 22, 2004

            M.L. Dick Heimann, Director

            By:

            /s/  
            R. BRADFORD GRAY      




            Date: July 22, 2004

            R. Bradford Gray, Director

            By:

            /s/  
            JEFFREY B. DEBOER      




            Date: July 22, 2004

            Jeffrey B. DeBoer, Senior Vice President and Chief Financial Officer (principal financial officer)
            CFO  
            (Principal Financial and Accounting Officer) 
            By: /s/ Thomas BeckerDate: August 27, 2009 
            Thomas Becker, Director 
            By: /s/ Bryan B. DeBoerDate: August 27, 2009 
            Bryan B. DeBoer, Director 
            By: /s/ William L. GlickDate: August 27, 2009 
            William L. Glick, Director 
            By: /s/ Susan O. CainDate: August 27, 2009 
            Susan O. Cain, Director 

            II-5


            EXHIBIT INDEX


            Exhibit Index
            The following exhibits are filed herewith or incorporated by reference herein:

            Exhibit Number
            Exhibit Name
            1.1 Form of Underwriting Agreement** 
            1.2 Form of Selling Agency Agreement** 
            3.1 Restated Articles of Incorporation of Lithia Motors, Inc., as amended May 13, 1999 
            (incorporated by reference to the Registrant’s Form 10-K for the year ended December 31, 
            1999 as filed with the SEC on March 30, 2000) 
            3.2 Amended and Restated Bylaws of Lithia Motors, Inc. (Corrected) (incorporated by reference 
            to the Registrant’s Form 10-K for the year ended December 31, 2008 as filed with the SEC 
            on March 16, 2009) 
            4.1Specimen Common Stock certificate (incorporated by reference to the Registrant’s 
             Registration Rights Agreement dated May 4, 2004, among the registrant and Morgan Stanley & Co. Incorporated, Stephens Inc., Raymond James & Associates, Inc., and Jefferies & Company,  Inc.Statement on Form S-1, Registration Statement No. 333-14031, as declared 

            4.2


            Indenture betweeneffective by the registrant and U.S. Bank National Association, including the form of NoteSecurities Exchange Commission on December 18, 1996) 

            5.1


            Opinion of Foster Pepper Tooze LLPRoberts Kaplan LLP** 

            10.112.1


            Third Amendment dated as of June 30, 2004 to Credit Agreement dated February 25, 2003, among the Registrant, various financial institutions and DaimlerChrysler Services North America LLC, as agent for the Lenders

            12.1


            Statement of Computation of Ratio of Earnings to Combined Fixed ChargesCharges*

            23.1


            Consent of Independent Registered Public Accounting FirmKPMG LLP*

            23.2


            Consent of Foster Pepper ToozeRoberts Kaplan LLP (included in 5.1)** 

            24.124 


            PowerPowers of Attorney (filed herewith(included on the signature page of this Registration Statement on Form S-3)page) 

            25.125 


            Form T-1 Statement of Eligibility and Qualification Under Trust Indenture Act of Trust (Form T-1)1939 of 
            Trustee for the Indenture*** 

            *     

            Filed herewith

            **     

            To be filed by amendment or as an exhibit to a Current Report on Form 8-K filed by Lithia

            ***     

            To be filed in accordance with the requirements of Section 305(b)(2) of the Trust Indenture Act and Rule 5b-3 promulgated thereunder.

            II-6




            QuickLinks

            TABLE OF CONTENTS
            SUMMARY
            RISK FACTORS
            SPECIAL NOTE REGARDING FORWARD-LOOKING STATEMENTS
            USE OF PROCEEDS
            RATIO OF EARNINGS TO FIXED CHARGES
            DESCRIPTION OF NOTES
            DESCRIPTION OF CAPITAL STOCK
            MATERIAL UNITED STATES FEDERAL TAX CONSIDERATIONS
            SELLING SECURITYHOLDERS
            PLAN OF DISTRIBUTION
            LEGAL MATTERS
            EXPERTS
            WHERE YOU CAN FIND MORE INFORMATION
            DOCUMENTS INCORPORATED BY REFERENCE
            PART II—INFORMATION NOT REQUIRED IN PROSPECTUS
            SIGNATURES
            POWER OF ATTORNEY
            Exhibit Index