As filed with the United States Securities and Exchange Commission on April 10, 2018

October 25, 2022

RegistrationNo. 333- 

267824               

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549


Pre-Effective Amendment No. 1 to
FORMS-3

Registration Statement

Under

the Securities Act of 1933


National CineMedia, Inc.

(Exact name of registrant as specified in its charter)


Delaware 20-5665602

(State or other jurisdiction of


incorporation or organization)

 

(I.R.S. Employer


Identification No.)

9110 E. Nichols Ave.,

6300 S. Syracuse Way, Suite 200

300

Centennial, Colorado 80112-3405

80111

(303)792-3600

(Address, including zip code, and telephone number, including area code, of registrant’s principal executive offices)

Sarah Hilty,

Maria V. Woods, Esq.

Senior

Executive Vice President and General Counsel

National CineMedia, Inc.

9110 E. Nichols Ave.,

6300 S. Syracuse Way, Suite 200

300

Centennial, Colorado 80112-3405

80111

(303)792-3600

(Name, address, including zip code and telephone number, including area code, of agent for service)

With a copy to:

David Crandall, Esq.

Hogan Lovells US LLP

1601 Wewatta St., Suite 900

Denver, Colorado 80202

(303) 899-7300
899-7300




APPROXIMATE DATE OF COMMENCEMENT OF PROPOSED SALE TO THE PUBLIC: From time to time after the effective date of this Registration Statement.

If the only securities being registered on this Form are being offered pursuant to dividend or interest reinvestment plans, please check the following box:  ☐

If any of the securities being registered on this Form are to be offered on a delayed or continuous basis pursuant to Rule 415 under the Securities Act of 1933, other than securities offered only in connection with dividend or interest reinvestment plans, check the following box:  

x

If this Form is filed to register additional securities for an offering pursuant to Rule 462(b) under the Securities Act, please check the following box and list the Securities Act registration statement number of the earlier effective registration statement for the same offering.  ☐

If this Form is a post-effective amendment filed pursuant to Rule 462(c) under the Securities Act, check the following box and list the Securities Act registration statement number of the earlier effective registration statement for the same offering.  ☐

If this Form is a registration statement pursuant to General Instruction I.D. or a post-effective amendment thereto that shall become effective upon filing with the Commission pursuant to Rule 462(e) under the Securities Act, check the following box.  ☐

If this Form is a post-effective amendment to a registration statement filed pursuant to General Instruction I.D. filed to register additional securities or additional classes of securities pursuant to Rule 413(b) under the Securities Act, check the following box.  ☐

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, anon-accelerated filer, a smaller reporting company, or an emerging growth company. See the definitions of “large accelerated filer”, “accelerated filer,” “smaller reporting company” and “emerging growth company” in Rule12b-2 of the Exchange Act.

Large accelerated filer  Accelerated filerx
Non-accelerated filer☐  (Do not check if a smaller reporting company)  Smaller reporting company
  Emerging growth company

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 7(a)(2)(B) of Securities Act.  ☐

CALCULATION OF REGISTRATION FEE

 

Title of Each Class of
Securities to be Registered
 

Amount

to be

Registered (1)

 

Proposed

Maximum

Offering Price
Per Share (2)

 

Proposed

Maximum
Aggregate

Offering Price (2)

 

Amount of

Registration Fee

Common Stock, par value $0.01 per share 81,660,822 shares $5.20 $424,636,274(2) $52,867.22(3)

 

 

(1)Represents (a) the number of shares of Common Stock included in this Registration Statement that are currently issuable upon exchange of National CineMedia, LLC’s common membership units held by the founding member theater circuits named as selling stockholders in the prospectus at the ratio of one common membership unit for one share of Common Stock of National CineMedia, Inc. and (b) 1,000,000 shares of Common Stock currently held by one of the selling stockholders. Pursuant to Rule 416 under the Securities Act, the shares being registered hereunder include such indeterminate number of shares of Common Stock as may be issuable with respect to the shares being registered hereunder as a result of stock splits, stock dividends or similar transactions.

(2)Estimated solely for the purpose of calculating the registration fee in accordance with Rule 457 under the Securities Act. The price per share and aggregate offering price are based on the average of the high and low sales prices of the registrant’s Common Stock on April 4, 2018, as reported on the Nasdaq Global Select Market.
(3)Pursuant to Rule 457(p) under the Securities Act, the registrant is offsetting $145,178.66 previously paid with respect to unsold shares of Common Stock that were registered pursuant to the registrant’s Registration Statement on FormS-3 (FileNo. 333-200976) filed on December 16, 2014, as amended from time to time, against the registration fee due herewith.


The registrant hereby amends this registration statement on such date or dates as may be necessary to delay its effective date until the registrant shall file a further amendment which specifically states that this registration statement shall thereafter become effective in accordance with Section 8(a) of the Securities Act of 1933, as amended, or until this registration statement shall become effective on such date as the Commission, acting pursuant to said Section 8(a), may determine.





The information in this prospectus is not complete and may be changed. The selling stockholdersWe may not sell these securities until the registration statement filed with the Securities and Exchange Commission is effective. This prospectus is not an offer to sell these securities and it is not soliciting offers to buy these securities in any state where such offer or sale is not permitted.

PROSPECTUS

SUBJECT TO COMPLETION, DATED APRIL 10, 2018

81,660,822 Shares

OCTOBER 25, 2022

PROSPECTUS
$100,000,000
National CineMedia, Inc.

Common Stock

Warrants
Units
This prospectus relates to the dispositionoffer and sale from time to time by our founding member theater circuits, or the selling stockholders, of up to 81,660,822shares$100,000,000 of common stock, par value $0.01 per share,any combination of National CineMedia, Inc.,the securities described in this prospectus in one or NCM, Inc. These include 80,660,822 sharesmore offerings. We may also offer securities as may be issuable upon conversion, redemption, repurchase, exchange onor exercise of any securities registered hereunder, including any applicable anti-dilution provisions.
This prospectus provides aone-for-one basis of common membership units of National CineMedia, LLC, or NCM LLC, the operating company for our business and of which we are a member and the sole manager, and 1,000,000 shares currently held by one general description of the selling stockholders. Under thesecurities we may offer. Each time we offer securities, we will provide specific terms of the registration rights agreement withsecurities offered and the selling stockholders executed atspecific manner in which we will offer the date of NCM, Inc’s initial public offering (“securities in a supplement to this prospectus. The prospectus supplement and any related free writing prospectus may also add, update or change information contained in this prospectus. You should read this prospectus and any prospectus supplement carefully before you invest in our securities. This prospectus may not be used to sell securities unless accompanied by a prospectus supplement.
We may sell the IPO”), NCM Inc. is requiredsecurities directly to register shares of its common stock equalyou, through agents we select, or through underwriters and dealers we select, on a continuous or delayed basis. If we use agents, underwriters or dealers to sell the securities, we will name them and describe their compensation in a prospectus supplement. The price to the numberpublic of NCM LLC common membership units held by each selling stockholder.

The selling stockholders hold an aggregate of 80,660,822 common membership units that were issued in conjunction with our IPO and thereafter pursuant to contractual arrangements in effect among NCM, Inc., NCM LLCsuch securities and the selling stockholders relatingnet proceeds we expect to net screens that have been added to our network. We have registered for resale by our selling stockholders NCM, Inc. common stock equal to all of the current outstanding common membership units as required by the registration rights agreement as well as the 1,000,000 shares of common stock the selling stockholders currently hold.

Wereceive from such sale will not pay any underwriting discounts or commissions on the shares of common stock issued to the selling stockholders. We will not receive any proceeds from the sale of common stock by the selling stockholders.

also be set forth in a prospectus supplement.

Our common stock trades on the Nasdaq Global Select Market under the symbol “NCMI.” On April 9, 2018,October 24, 2022, the reported last sale price of our common stock on the Nasdaq Global Select Market was $5.36$0.40 per share.

The selling stockholders If we decide to list or their pledgees, assigneesseek a listing for any other securities, the related prospectus supplement will disclose the exchange or market on which the securities will be listed or where we have made an application for listing, as applicable.

successors-in-interestInvesting in our securities involves risks. See “ may offerRisk Factors” beginning on page 1 of this prospectus, and sell or otherwise disposethe reports we file with the Securities and Exchange Commission pursuant to the Securities Exchange Act of the shares of common stock described1934, as amended, incorporated by reference in this prospectus, from time to time through public or private transactions at prevailing market prices, at prices relatedread about factors to prevailing market prices or at privately negotiated prices. See “Plan of Distribution” beginning on page 8 for more information about how the selling stockholders may sell or dispose of their shares of common stock.

The selling stockholders may resell the common stock to or through underwriters, broker-dealers or agents, who may receive compensation in the form of discounts, concessions or commissions. The selling stockholders will bear all commissions and discounts, if any, attributable to the sales of common stock. We will bear all costs, expenses and fees in connection with the registration of the common stock.

Investing inconsider before purchasing our common stock involves risks. See “Risk Factors” beginning on page 4 of this prospectus.

securities.

Neither the Securities and Exchange Commission nor any state securities commission has approved or disapproved of these securities or passed upon the adequacy or accuracy of this prospectus. Any representation to the contrary is a criminal offense.

The date of this prospectus is                 , 2018.

2022.





TABLE OF CONTENTS

 Page

Market Information

ii

Prospectus Summary

1

Risk Factors

4

Information Regarding Forward-Looking Statements

4

Use of Proceeds

5

Determination of Offering Price

6

Selling Stockholders

6

Plan of Distribution

8

Legal Matters

11

Experts

11

11

12

i




ABOUT THIS PROSPECTUS

This prospectus is part of a registration statement on FormS-3 that we filed with the Securities and Exchange Commission, or the SEC, using a “shelf” registration or continuous offering process. Under this shelf process, the selling stockholderswe may from time to time sell the shares of common stocksecurities described in this prospectus in one or more offerings. Additionally, underThis prospectus provides you with a general description of the shelf process, in certain circumstances,securities we may offer. Each time we offer a type or series of securities, we will provide a prospectus supplement or free writing prospectus that will contain certain specific information about the terms of a particular offering by one or more of the selling stockholders.offering. This prospectus and any applicable prospectus supplement or free writing prospectus, including the documents incorporated by reference, include important information about us, our common stocksecurities and other information you should know before investing in our common stock.securities. We may also provide a prospectus supplement or free writing prospectus to add information to, or update or change information contained in this prospectus. If there is any inconsistency between the information in this prospectus and the applicable prospectus supplement or free writing prospectus, you should rely on the prospectus supplement.supplement or free writing prospectus. Before purchasing any securities, you should carefully read both this prospectus and any applicable prospectuses supplement or free writing prospectus, together with the additional information described under the heading “Where You Can Find More Information” and “Incorporation of Certain Documents by Reference.”

We have This prospectus may not and the selling stockholdersbe used to offer or sell any securities unless accompanied by a prospectus supplement or free writing prospectus.

We have not authorized anyone to provide you with any information or to make any representations other than those contained in this prospectus, any applicable prospectus supplement or any free writing prospectuses prepared by or on behalf of us or to which we have referred you. Neither we nor the selling stockholdersWe do not take any responsibility for, and can provide no assurance as to the reliability of, any other information that others may give you. The selling stockholdersWe are offering to sell, and seeking offers to buy, shares of our common stocksecurities only in jurisdictions where it is lawful to do so. The information in this prospectus, including the documents incorporated by reference, are accurate only as of the date set forth on the front of this prospectus or the date of the document incorporated by reference, as applicable, regardless of the time of delivery of this prospectus or any sale of our common stock.securities. Our business, financial condition, results of operations and prospects may have changed since those dates.

MARKET

WHERE YOU CAN FIND MORE INFORMATION

Information regarding market share, market position

We file electronically with the SEC our Annual Reports on Form 10-K, Quarterly Reports on Form 10-Q, Current Reports on Form 8-K, and industry data pertainingamendments to those reports filed or furnished pursuant to Section 13(a) or 15(d) of the Securities Exchange Act of 1934, as amended, or Exchange Act. We make available on or through our businesswebsite, at www.ncm.com, free of charge, copies of these reports as soon as reasonably practicable after we electronically file or furnish it to the SEC.
Our website and the information contained intherein or connected thereto shall not be deemed to be incorporated by reference into this prospectus or any applicablethe registration statement of which this prospectus supplement consists of estimates based on data and reports compiled by industry professional organizations (including Nielsen Media Research, Inc. and the National Association of Theater Owners) and analysts, and our knowledge of our revenues and markets. Designated Market Areas® and DMA® isforms a registered trademark of Nielsen Media Research, Inc. Although we believe these sources are reliable, we do not guarantee the accuracy or completeness of this information and we have not independently verified this information. Investors should not place undue reliance on this information.

ii


PROSPECTUS SUMMARY

This summary highlights information contained elsewhere or incorporated by reference into this prospectus. Because it is a summary, it does not contain all of the information that you should consider before investing in our securities. You should read this entire prospectus and any applicable prospectus supplement carefully, including the section entitled “Risk Factors” and the documents that we incorporate by reference, before making an investment decision.

In this document, unless the context otherwise requires:

“NCM, Inc.,” “the Company,” “we,” “us” or “our” refer to National CineMedia, Inc., a Delaware corporation, and its consolidated subsidiary National CineMedia, LLC.

“NCM LLC” refers to National CineMedia, LLC, a Delaware limited liability company, which commenced operations on April 1, 2005, and is the current operating company for our business, which NCM, Inc. acquired an interest in, and became a member and the sole manager of, upon completion of our IPO which closed on February 13, 2007.

“AMC” refers to AMC Entertainment Inc. and its subsidiaries, National Cinema Network, Inc., or “NCN,” which contributed assets used in the operations of NCM LLC and formed NCM LLC in March 2005, AMC ShowPlace Theaters, Inc., which joined NCM LLC in June 2010 in connection with AMC’s acquisition of Kerasotes ICON Theaters AMC Starplex, LLC, which joined NCM LLC in December 2015 in connection with AMC’s acquisition of Starplex Cinemas and American Multi-Cinema, Inc., which is a party to an ESA with NCM LLC.

“Cinemark” refers to Cinemark Holdings, Inc. and its subsidiaries, Cinemark Media, Inc., which joined NCM LLC in July 2005, and Cinemark USA, Inc., and is party to an ESA with NCM LLC.

“Regal” refers to Cineworld Group plc, Regal Entertainment Group and its subsidiaries, Regal CineMedia Corporation, or “RCM,” which contributed assets used in the operations of NCM LLC, Regal CineMedia Holdings, LLC, which formed NCM LLC in March 2005, and Regal Cinemas, Inc., and is party to an ESA with NCM LLC.

“ESAs” refers to the amended and restated exhibitor services agreements entered into by NCM LLC with each of NCM LLC’s founding members upon completion of the IPO, which were further amended and restated on December 26, 2013 in connection with the sale of the Fathom Events business.

“Founding members” refers to AMC, Cinemark and Regal.

“OIBDA” refers to operating income before depreciation and amortization expense.

“Adjusted OIBDA” excludes from OIBDA non-cash share based payment costs, early lease termination fee, merger-related administrative costs and CEO transition costs.

The Company

NCM, Inc. is a Delaware corporation and began operations on February 13, 2007 upon completion of its IPO. NCM, Inc. is a holding company that manages its consolidated subsidiary NCM LLC, but has no business operations or material assets other than its cash and ownership interest of approximately 49.5% of the common membership units in NCM LLC as of December 28, 2017. NCM LLC’s founding members, AMC, Cinemark and Regal, the three largest motion picture exhibition companies in the U.S., hold the remaining 50.5% of NCM LLC’s common membership units. NCM, Inc.’s primary source of cash flow from operations is distributions from NCM LLC pursuant to the NCM LLC operating agreement. NCM, Inc. also receives management fees pursuant to a management services agreement with NCM LLC in exchange for providing specific management services to NCM LLC.



NCM LLC has long-term ESAs with NCM LLC’s founding members (approximately 19 years remaining as of March 29, 2018) and multi-year agreements with certain third party theater circuits (“network affiliates”), which expire at various dates between May 31, 2018 and July 22, 2031. The ESAs and network affiliate agreements grant NCM LLC exclusive rights in their theaters to sell advertising, subject to limited exceptions.

Corporate Information

We are a Delaware corporation organized on October 5, 2006, and our principal executive offices are located at 9110 E. Nichols Ave., Suite 200, Centennial, Colorado 80112-3405. The telephone number of our principal executive offices is(303) 792-3600. We maintain a website atwww.ncm.com. We do not incorporate the information on our website into this prospectuspart, and you should not consider any information on, or that can be accessed through, our website as part of this prospectus.

The SEC also maintains a website that contains reports, proxy statements and other information about issuers, like National CineMedia Inc., that file electronically with the SEC. The address of that site is http://www.sec.gov.
We have filed with the SEC a registration statement on Form S-3 that registers the securities we are offering. The registration statement, including the attached exhibits and schedules, contains additional relevant information about us and our securities. The rules and regulations of the SEC allow us to omit certain information included in the registration statement from this prospectus. You may obtain the registration statement and its attached exhibits and schedules from the SEC as indicated above or from us.Statements contained or incorporated by reference in this prospectus or any prospectus supplement about the contents of any contract or other document are not necessarily complete. If we have filed any contract or other document as an exhibit to the registration statement or any other document incorporated by reference in the registration statement of which this prospectus forms a part, you should read the exhibit for a more complete understanding of the document or matter involved. Each statement regarding a contract or other document is qualified in its entirety by reference to the actual document.


INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE
The SEC allows us to “incorporate by reference” information into this prospectus. This means that we can disclose important information to you by referring you to another document filed separately with the SEC. The information incorporated by reference is considered to be part of this prospectus, and subsequent information that we file with the SEC will automatically update and supersede that information. Any statement contained in this prospectus or a previously filed document incorporated by reference will be deemed to be modified or superseded for purposes of this prospectus to the extent that a statement contained in this prospectus or a subsequently filed document incorporated by reference modifies or replaces that statement.

ii


This prospectus incorporates by reference the documents listed below that we have previously filed with the SEC and that are not included in or delivered with this document. They contain important information about us and our financial condition.
Our Annual Report on Form 10-K for the year ended December 30, 2021, filed with the SEC on March 3, 2022;
Our Definitive Proxy Statement on Schedule 14A, filed with the SEC on March 23, 2022 (excluding those portions that are not incorporated by reference into our Annual Report on Form 10-K for the year ended December 30, 2021);
Our Quarterly Reports on Form 10-Q for the quarters ended March 31, 2022 and June 30, 2022 filed with the SEC on May 9, 2022 and August 8, 2022, respectively.
Our Current Reports on Form 8-K, filed with the SEC on January 6, 2022, April 5, 2022, May 9, 2022, June 2, 2022, July 25, 2022 and September 9, 2022 (other than information furnished under Item 2.02 or Item 7.01 of Form 8-K and all exhibits related to such items); and
The Offering

Issuer

National CineMedia, Inc.

Selling Stockholders

The selling stockholders identified on page 6 or any applicable prospectus supplement.

Securities Offered by the Selling Stockholders

Up to 81,660,822shares of our common stock.

Use of Proceeds

We will not receive any proceeds from sales of the shares of common stock sold from time to time under this prospectus by the selling stockholders. The shares will be issued upon an exchange of common membership units, which will increase the ownership of NCM, Inc. in NCM LLC.

Risk Factors

An investment in our common stock involves a high degree of risk. The “Risk Factors” section beginning on page 4 contains a discussion of factors that you should carefully read and consider before deciding to invest in shares of our common stock.

Nasdaq Global Select Market Symbol

NCMI.
description of our common stock that is contained in our Registration Statement on Form 8-A filed with the SEC on February 5, 2007, as updated by Exhibit 4.5 to our Annual Report on Form 10-K for the fiscal year ended December 26, 2019, including any amendment or reports filed for the purpose of updating such description.

All documents filed by us pursuant to Section 13(a), 13(c), 14 or 15(d) of the Exchange Act after the date of this prospectus and prior to the termination of any offering, including all such documents we may file with the SEC after the date of the initial registration statement and prior to the effectiveness of the registration statement, shall be deemed to be incorporated by reference herein and to be a part of this prospectus from the date of filing of such documents, excluding any information furnished to, rather than filed with, the SEC.

You can obtain any of the documents incorporated by reference in this document from us without charge, excluding any exhibits to those documents unless the exhibit is specifically incorporated by reference as an exhibit to this prospectus. You can obtain documents incorporated by reference in this prospectus by requesting them in writing or by telephone from us at the following address:
Investor Relations
National CineMedia, Inc.
6300 S. Syracuse Way, Suite 300
Centennial, CO 80111
1-800-844-0935
RISK FACTORS

Ownership of and an investment in our common stocksecurities involve certain risks. You should consider carefully the risks incorporated by reference in this prospectus or any applicable prospectus supplement, including the risks described under the captions “Risks Related to our Business and Industry” and “Risks Related to Our Corporate Structure,” included in our most recent Annual Report on Form10-K for the year ended December 28, 2017 and any subsequent Quarterly Reports on Form 10-Q and other information included and incorporated by reference into this prospectus or any applicable prospectus supplement, including our historical financial statements and related notes, in evaluating an investment in our common stock.securities. The information incorporated by reference in this prospectus or any applicable prospectus supplement may be amended, supplemented or superseded from time to time by other reports we file with the SEC in the future. For a description of these reports and documents, and information about where you can find them, see the sections entitled “Where You Can Find More Information” and “Incorporation of Certain InformationDocuments by Reference” in this prospectus. The risks and uncertainties described in this prospectus, any applicable prospectus supplement and the documents incorporated by reference herein and therein are not the only ones facing us. If any of the risks and uncertainties described in this prospectus, any applicable prospectus supplement or the documents incorporated by reference herein or therein actually occur, our business, financial condition and results of operations could be adversely affected in a material way. This could cause the trading price of our common stocksecurities to decline, perhaps significantly, and you may lose part or all of your investment.

ABOUT NATIONAL CINEMEDIA, INC.
National CineMedia, Inc. (“NCM, Inc.”) is a holding company that manages its consolidated subsidiary National CineMedia, LLC (“NCM LLC”), which operates the largest cinema advertising network reaching movie audiences in the U.S. and sells advertising under long-term exhibitor service agreements (“ESAs”) with its founding members and with certain third-party network affiliates under long-term network affiliate agreements. NCM, Inc. has no business operations or material assets other than its cash and ownership interest of approximately 47.4% of the common membership units in NCM LLC as of June 30, 2022. NCM LLC’s other members, affiliates of Cinemark Holdings, Inc. (“Cinemark”), Regal Entertainment Group (“Regal”) and AMC Entertainment, Inc., three of the largest motion picture exhibition companies in the U.S., held the
1


remaining 52.6% of NCM LLC’s common membership units as of June 30, 2022. NCM, Inc.’s primary source of cash flow from operations is distributions from NCM LLC pursuant to the NCM LLC operating agreement. NCM, Inc. also receives management fees pursuant to a management services agreement with NCM LLC in exchange for providing specific management services to NCM LLC.
We are a Delaware corporation organized on October 5, 2006, and our principal executive offices are located at 6300 S. Syracuse Way, Suite 300, Centennial, Colorado 80111. The telephone number of our principal executive offices is (303) 792-3600. We maintain a website at www.ncm.com. We do not incorporate the information on our website into this prospectus and you should not consider any information on, or that can be accessed through, our website as part of this prospectus.
Recent Developments
Cineworld Chapter 11 Proceeding
On September 7, 2022, Cineworld Group plc, the parent company of Regal, and certain of its subsidiaries, including Regal, Regal Cinemas, Inc., a party to the ESA with NCM LLC, and Regal CineMedia Holdings, LLC, a party to other agreements with NCM LLC and NCM, Inc., filed petitions for reorganization under Chapter 11 of the United States Bankruptcy Code in the Southern District of Texas (the “Cineworld Proceeding”). On October 21, 2022, Regal filed a motion to reject the ESA without specifying an effective date for the rejection and indicated that Regal currently plans on negotiating with the Company regarding the ESA. NCM LLC has also filed a complaint against Regal seeking declaratory relief and an injunction prohibiting Regal from breaching certain exclusivity, non-compete, non-negotiate and confidentiality provisions in the ESA by entering into a new agreement with a third party or bringing any of the services performed by NCM LLC in-house. Although there can be no assurances that NCM LLC’s request for declaratory relief will be successful, the Company believes these rights will survive any attempted rejection in the bankruptcy court by Regal. In the event that NCM LLC’s or NCM, Inc.’s agreements with Regal and its affiliates are rejected, it could have a materially negative impact on NCM, Inc.’s operations or financial condition.
NCM LLC Minimum Liquidity Covenant and Missed Coupon Payment under the Notes due 2028
In accordance with NCM LLC’s amended credit agreement and revolving credit facility, for the period beginning in the second quarter of 2020 through the date that NCM LLC delivers a compliance certificate for the fourth quarter of 2023, NCM LLC must maintain a minimum liquidity balance of $55.0 million, consisting of a combination of unrestricted cash on hand and availability under NCM LLC’s revolving credit facility (the “Minimum Liquidity Covenant”). During October 2022, in order to preserve NCM LLC’s liquidity in light of the Minimum Liquidity Covenant, NCM LLC elected not to make an interest payment in the amount of $11.8 million, $0.8 million of which relates to notes held by NCM, Inc., on the October 17, 2022 due date under the Senior Secured Notes due 2028 (the “Notes due 2028”), and entered 30-day grace period under the indenture governing the Notes due 2028. The Company expects to make this payment prior to the end of the applicable grace period.

NCM LLC expects to continue to preserve liquidity in order to maintain compliance with the Minimum Liquidity Covenant throughout the fourth quarter of 2022. While management is exploring multiple options to increase NCM LLC’s liquidity, there can be no assurance that NCM LLC will satisfy the Minimum Liquidity Covenant, and any breach of the Minimum Liquidity Covenant could materially impair NCM LLC’s financial condition and liquidity, and could compel NCM LLC to seek additional equity financing, sell assets, or refinance or restructure its obligations (through one of several means, including, a reorganization under Chapter 11 of the United States Bankruptcy Code).

As noted within the Quarterly Report on Form 10-Q for the quarter ended June 30, 2022 filed on August 8, 2022, the Company has borrowings under two Revolving Credit Facilities with $217.0 million outstanding as of June 30, 2022, that mature on June 20, 2023. The Company does not have available liquidity to repay the full outstanding balance on the date of maturity. Under the Credit Agreement, failure to repay borrowings under the Revolving Credit Facilities at maturity would result in an event of default for the term loans, which would allow a majority of the lenders under the Credit Agreement to accelerate the maturity of the principal amounts of outstanding term loans to become due and payable. It would also result in an event of default for the senior notes, which would allow the indenture trustee or senior note holders of each tranche of senior notes to accelerate the maturity to become due and payable. The Company does not have available liquidity to repay any accelerated principal of term loans or tranches of the outstanding senior notes upon an event of default within one year after the date that the financial statements are issued. Additionally, the Company does not expect to meet its financial covenants within one year following the date that these financial statements are issued. If these financial covenants are not met a majority of the lenders of the Senior Secured Credit Facility are permitted under the Credit Agreement to accelerate the debt which would also result in an event of default for the senior notes. In this event, the Company would not be able to repay the Company’s total outstanding debt balance. These conditions and events raise substantial doubt about the Company’s ability to continue as a going concern. In response to these conditions, management’s plans include amending NCM LLC’s Revolving Credit Facilities to extend the maturity dates, amending its Senior Secured Credit Facility to extend a waiver of these financial covenants or obtaining additional debt financing through a loan from third parties, and/or NCM, Inc. Management expects to conclude one of
2


these alternatives; however, there can be no assurance that the Company will be successful in completing any of these options. As a result, management’s plan cannot be considered probable and thus does not alleviate the substantial doubt about the Company’s ability to continue as a going concern.

INFORMATION REGARDING FORWARD-LOOKING STATEMENTS

In addition to historical information, some of the information in this prospectus, any accompanying prospectus supplement or free writing prospectus, and the documents we have incorporated by reference includes “forward-looking statements.” All statements other than statements of historical facts included or incorporated by reference in this prospectus, any accompanying prospectus supplement or free writing prospectus may constitute forward-looking statements which may use specific words, including but not limited to “may,” “will,” “should,” “expects,” “forecast,” “project,” “intend,” “plans,” “anticipates,” “believes,” “estimates,” “predicts,” “potential” or “continue” or the negative of those words and other comparable words. These forward-looking statements involve known and unknown risks and uncertainties, assumptions and other factors, including, but not limited to, the following:

Significant declines in theater attendance or viewership of theNoovie
the Cineworld Proceeding and the indebtedness of the founding members and the effect of a potential bankruptcy of a founding member on our business;
changes to the ESAs and the relationships with NCM LLC's founding members and NCM LLC’s ability to enforce the provisions contained in the ESAs, including changes due to the Cineworld Proceeding;
pandemics, epidemics or disease outbreaks, such as the COVID-19 pandemic, can disrupt our business and the business of our founding members and network affiliates;
continued declines in theater attendance;
changes in theater patron behavior could result in declines in viewership of the Noovie®pre-show;
we may not realize the anticipated benefits of the 2019 ESA amendments;
we may not be successful in increasing the number of theaters in which NCM LLC has the right to display post-showtime inventory;
pre-show;

our plans for developing additional digital revenue opportunities may not be implemented and may not be achieved;

changes in regulation and potential liability arising out of the gathering and use of user information collected through online or mobile services;
competition within the overall advertising industry;

not maintainingfailure to continue to upgrade our technological advantage;

national, regionaltechnology and localthat of our advertising network;
changes in economic conditions;

we may not be able to grow our advertising revenue in line with the growth of our contractual costs;
the potential loss of any major content partner or advertising customer;

changesclient, including due to relationships with NCM LLC’s founding members;the uncertainty or perception of uncertainty in the industry;

potential inability to retain or replace our senior management;
the effects of government regulation on founding member and network affiliate government regulation could slow growth;

failure to effectively manage change to our strategy or continue our growth;

potential failures or disruptions in our technology systems;systems or the failure to adequately protect our systems, data or property from threats;

possible infringement of our technology on intellectual property rights owned by others;

the content we distribute and user information we collect and maintain through ourin-theater, onlinefailure to protect or mobile services may expose us to liability;

changes in regulations relating to the Internet or other areas ofenforce our online or mobile services;intellectual property rights;

our revenue and Adjusted OIBDA fluctuate from quarter to quarter and may be unpredictable, which could increase the volatility of our stock price;

lapses in our internal controls could adversely affect our operating results and market confidence in our reported financial information; and

our inability to retain or replace our senior management.

we are a holding company with no operations of our own, and we depend on distributions and payments under the NCM LLC operating and management services agreements from NCM LLC to meet our ongoing obligations and to pay cash dividends on our common stock;

risks and uncertainties relating to our significant indebtedness and investments, including (i) the availability and adequacy of cash flows to meet our debt service requirements and any other indebtedness that we may incur in the future;future, (ii) our ability to repay or refinance our indebtedness upon maturity, including a significant amount of indebtedness that matures on June 20, 2023, and (iii) our ability to comply with the financial covenants included in the agreements governing our indebtedness;

NCM LLC’s foundingother members, or their affiliates or our largest stockholder may have interests that differ from those of us or our public stockholders and they may be able to influence our affairs, compete with us or benefit from corporate opportunities that might otherwise be available to us;

Potential competing interests of the founding members and the ability for NCM LLC’s members to benefit from corporate opportunities available to NCM LLC;
3


our certificate of incorporation contains anti-takeover protections that may discourage a strategic transaction;
future issuance of membership units or preferred stock could dilute the interest of our common stockholders;

determination that NCM, Inc. or any of NCM LLC’s founding members is an investment company;

determination that any amount of our tax benefits under the tax receivable agreement with the founding members should not have been available;

���the effect on our stock price from the substantial number of our shares eligible for sale by the founding members; and

the effect on our stock price from the substantial number of our shares eligible for sale; and
other factors described under “Risk Factors” or elsewhere in this prospectus or incorporated by reference into this prospectus.

This list of factors that may affect future performance and the accuracy of forward-looking statements are illustrative and not exhaustive. Our actual results, performance or achievements could differ materially from those indicated in these statements as a result of additional factors as more fully discussed under “Risk Factors” above.above, and elsewhere in this prospectus. You should not place undue reliance on our forward-looking statements because the matters they describe are subject to known and unknown risks, uncertainties and other unpredictable factors, many of which are beyond our control. Our forward-looking statements are based on the information currently available to us and speak only as of the date on the cover of this prospectus, the date of any prospectus supplement or free writing prospectus, or, in the case of forward-looking statements incorporated by reference, as of the date of the filing that includes the statement. New risks and uncertainties arise from time to time, and it is impossible for us to predict these matters or how they may affect us.

All subsequent written and oral forward-looking statements attributable to us or to persons acting on our behalf are expressly qualified in their entirety by these cautionary statements. We disclaim any intention or obligation to update publicly any forward-looking statements, whether as a result of new information, future events or otherwise, except as may be required under applicable securities laws.

USE OF PROCEEDS

The

Our certificate of incorporation and the NCM LLC operating agreement provide that, following any issuances of our common stock, the number of outstanding shares of our common stock must equal, on a one-for-one basis, the number of NCM LLC common membership units owned by us. Accordingly, unless our certificate of incorporation and the NCM LLC operating agreement are amended after the date of this prospectus, we will use the net proceeds received from any sales of our common stock, or from the sale and exercise or other dispositionconversion of the common stock covered by this prospectus are solely for the accounts of the selling stockholders. We will not receive any proceeds from any salewarrants or other disposition of these shares of common stock by the selling stockholders.

DETERMINATION OF OFFERING PRICE

This offering is being made solely to allow the selling stockholders to offer and sellunits settleable in shares of our common stock, to purchase common membership units of NCM LLC either directly from NCM LLC or from another unit holder, at a price per unit equal to the public. The selling stockholders may offer for sale some of their shares at the time and price that they choose. On any given day, thepublic offering price per share is likelyin the case of common stock, or the public offering price plus any amounts received by us upon exercise or conversion in the case of warrants or units, less in each case underwriting discounts and commissions and offering expenses. We will purchase a number of common membership units equal to the number of shares of common stock sold in this offering or issued upon the exercise of warrants or conversion of units. If we use the net proceeds from the sale of the securities offered hereby to purchase units from NCM LLC, NCM LLC will have broad discretion over the use of such proceeds. Except as described in any applicable prospectus supplement or in any free writing prospectuses that we may authorize to be based onprovided to you in connection with a specific offering, we currently intend for NCM LLC to use such proceeds for working capital and general corporate purposes.

DILUTION
We will set forth in a prospectus supplement and/or free writing prospectus the marketfollowing information, as required, regarding any dilution of the equity interests of investors purchasing securities in an offering under this prospectus:
the net tangible book value per share of our equity securities before and after the offering;
the amount of the change in such net tangible book value per share attributable to the cash payments made by purchasers in the offering; and
the amount of the immediate dilution from the public offering price which will be absorbed by such purchasers.

4


DESCRIPTION OF SECURITIES
The following description is a general summary of the terms of the shares of common stock, warrants or units we may issue. The description below and in any prospectus supplement or free writing prospectus is only a summary and does not include all of the terms of the securities and should be read together with our second amended and restated certificate of incorporation, as amended May 4, 2022 (the “Certificate”) and bylaws, as amended May 4, 2022 (the “Bylaws”). This description also summarizes relevant provisions of the General Corporation Law of the State of Delaware, or “DGCL.” Please carefully consider the actual provisions of the Certificate and Bylaws, which have been filed with the SEC as exhibits to the registration statement of which this prospectus forms a part, and the DGCL.
General
The Certificate authorizes us to issue up to260,000,000 shares of common stock, $0.01 par value per share.
Common Stock
Holders of our common stock as quotedare entitled to one vote per share held on the Nasdaq Global Select Market on the date of sale, unless shares are sold in private transactions. Consequently, we cannot currently determine the price at which the shares offered for resale pursuant to this prospectus may be sold.

SELLING STOCKHOLDERS

Each of the selling stockholders is a founding member of NCM LLC, our operating company subsidiary. Regal and AMC formed NCM LLC in March 29, 2005. On July 15, 2005, Cinemark joined NCM LLC as the third founding member. In February 2007, as part of a reorganization related to our IPO, NCM LLC issued an aggregate of 51,850,951 common membership units to the selling stockholders. Pursuant to the common unit adjustment agreement among us, NCM LLC and the founding members or certain of their affiliates, the founding members may be issued additional common membership units or surrender common membership units from time to time, depending on changes in the numbers of theater screens operated by each founding member. As of the date of this prospectus, an aggregate of 64,917,803 additional common membership units have been issued to the founding members since our IPO due to positive common unit adjustments, and 7,052,461 common membership units have been surrendered to NCM LLC by the founding members due to negative common unit adjustments. In 2010, an aggregate of 10,955,471 common membership units were redeemed by two of the founding members in exchange for shares of our common stock, which were then sold by those founding members in secondary offerings to public shareholders. In 2013, an aggregate of 2,300,000 common membership units were redeemed by one of the founding members in exchange for shares of our common stock, which were then sold by the founding member in secondary offerings to public shareholders. In 2015, an aggregate of 200,000 common membership units were redeemed by one of the founding members in exchange for shares of our common stock and in 2017 an additional 15,600,000 common membership units were redeemed by the same founding member in exchange for shares of our common stock. During 2017, a total of 14,800,000 shares were sold by the founding memberall matters submitted to a public shareholder. Asvote of the prospectus date, 1,000,000stockholders. Holders of shares of common stock were still heldare not entitled to cumulate their votes in the election of directors. An election of directors by our stockholders shall be determined by a plurality of the votes cast by the founding member.

The common membership units were issued as “restricted securities” understockholders entitled to vote on the Securities Act and are subject to certain restrictions on transfer under NCM LLC’s operating agreement. The common membership units held by the founding members can be exchanged for our common stock on aone-to-one basis, except if we exercise our option to exchange the common membership units for cash. This prospectus covers the offer and sale or other disposition by the selling stockholders of 80,660,822shareselection. Holders of common stock issuable to such selling stockholders upon exchangeshare ratably (based on the number of the common membership units and 1,000,000 shares of common stock currently heldheld) in any dividend declared by oneour board of directors, subject to any preferential rights of any outstanding preferred stock we subsequently issue.

In the selling stockholders.

We have registeredevent of our liquidation or dissolution, the above-referenced shares to permit each of the selling stockholders and their pledgees, donees, transferees or othersuccessors-in-interest that, after the date of this prospectus, receive sharesholders of common stock are entitled to resell or otherwise disposereceive proportionately our net assets available for distribution to stockholders after the payment of all debts and other liabilities and subject to the shares.

The selling stockholders may exchange some, all or noneprior rights of their common membership units for sharesany outstanding preferred stock subsequently issued. Holders of common stock (subjecthave no preemptive, subscription, redemption or conversion rights. There are no redemption or sinking fund provisions applicable to our option to exchange units for cash). As part of the original agreement with the selling stockholders at the time of the IPO, we have agreed to use reasonable best efforts to keep a registration statement effective for each selling stockholder until the earlier of (a) such time as all the shares owned by the selling stockholder as a consequence of their exchange and conversion of the common membership units have been disposedstock. The rights, preferences and privileges of by the selling stockholder or (b) all such shares may be sold by the selling stockholder in reliance on Rule 144 without restriction. We have registered for resale by the founding members’ common stock equal to all of the current outstanding common membership units as required by the registration rights agreement executed at the date of the IPO, plus 1,000,000 sharesholders of common stock currently heldare subject to and may be adversely affected by onethe rights of the sellingholders of shares of any series of preferred stock that we may designate and issue in the future.

Anti-Takeover Effects of Certain Provisions of Delaware Law, the Certificate of Incorporation and the Bylaws
We have elected in the Certificate not to be subject to Section 203 of the DGCL, an anti-takeover law. In general, Section 203 prohibits a publicly held Delaware corporation from engaging in a business combination, such as a merger, with a person or group owning 15% or more of the corporation’s voting stock for a period of three years following the date the person became an interested stockholder, unless (with certain exceptions) the business combination or the transaction in which the person became an interested stockholder is approved in a prescribed manner. Accordingly, we are not subject to any anti-takeover effects of Section 203.
Certain other provisions of the Certificate and Bylaws may be considered to have an anti-takeover effect and may delay or prevent a tender offer or other corporate transaction that a stockholder might consider to be in its best interest, including those transactions that might result in payment of a premium over the market price for our shares. These provisions are designed to discourage certain types of transactions that may involve an actual or threatened change of control of us without prior approval of our board of directors. These provisions are meant to encourage persons interested in acquiring control of us to first consult with our board of directors to negotiate terms of a potential business combination or offer. We believe that these provisions protect against an unsolicited proposal for a takeover of us that might affect the long term value of our stock or that may be otherwise unfair to our stockholders.

SinceFor example, our Certificate and Bylaws:

provide veto rights to the directors designated by Cinemark and Regal over certain actions specified in our Certificate, as described below under “-Special Approval Rights for Certain Matters”;
authorize the formationissuance of “blank check” preferred stock that could be issued by our board of directors to increase the number of outstanding shares, making a takeover more difficult and expensive;
prohibit stockholder action by written consent;
provide that special meetings of our stockholders may be called only by a majority of our directors; and
do not permit cumulative voting in the election of directors, which would otherwise allow less than a majority of stockholders to elect director candidates.
The operating agreement of NCM LLC AMC, Regal and Cinemark have been partiesalso provides that NCM LLC’s other members will be able to ESAs (as amended from time to time) withexercise a greater degree of influence over the operations of NCM LLC, which govern the terms by which NCM LLC provides advertising, in the theaters of the founding members and their affiliates. We and the founding members are also party to a software license agreement relatedmay discourage other nominations to our provisionboard of services underdirectors, if any director nominee designated by NCM LLC’s other members is not elected by our stockholders.

Special Approval Rights for Certain Matters
5


Under the ESAs. Pursuant to a director designation agreement dated February 13, 2007, between us and the founding members,Certificate, so long as a founding membereither of Regal or Cinemark owns at least 5% of NCM LLC’s issued and outstanding common membership units, if the two directors appointed by Cinemark or the two directors appointed by Regal pursuant to the Director Designation Agreement dated February 13, 2007 (except that if either Cinemark or Regal has only appointed one director, and such founding memberdirector qualifies as an “independent director” under the applicable rules of the Nasdaq Stock Market LLC, then such director) vote against any of the corporate actions listed below, we and NCM LLC will havebe prohibited from taking any of the rightfollowing actions:
assign, transfer, sell or pledge all or a portion of the membership interests of NCM LLC beneficially owned by NCM, Inc.;
acquire, dispose, lease or license assets with an aggregate value exceeding 20% of the fair market value of the business of NCM LLC operating as a going concern;
merge, reorganize, recapitalize, reclassify, consolidate, dissolve, liquidate or enter into a similar transaction;
incur any funded indebtedness or repay, before due, any funded indebtedness with a fixed term in an aggregate amount in excess of $15.0 million per year;
issue, grant or sell shares of our common stock, preferred stock or rights with respect to designate a totalcommon stock or preferred stock, or NCM LLC membership units or rights with respect to membership units, except under specified circumstances;
authorize, issue, grant or sell additional membership interests or rights with respect to membership interests of two nominees toNCM LLC (with certain exceptions);
amend, modify, restate or repeal any provision of our nine-member boardCertificate or Bylaws or the NCM LLC operating agreement;
enter into, modify or terminate certain material contracts not in the ordinary course of directors, who are voted upon by our stockholders. If a founding member’s director designee is not elected, thenbusiness as defined under applicable securities laws;
except as specifically set forth in the NCM LLC’sLLC operating agreement, provides thatdeclare, set aside or pay any redemption of, or dividends with respect to membership interests;
amend any material terms or provisions (as defined in the Nasdaq rules) of our equity incentive plan or enter into any new equity incentive compensation plan;
make any change in the current business purpose of NCM, Inc. to serve solely as the manager of NCM LLC or any change in the current business purpose of NCM LLC to provide the services as set forth in the exhibitor services agreements between NCM LLC and each of the founding members with at least 5% of NCM LLC’s issuedmembers; and outstanding common membership units has approval rights for certain
approve any actions relating to NCM LLC actions. that could reasonably be expected to have a material adverse tax effect on the founding members.
Authorized but Unissued Shares
The operatingauthorized but unissued shares of common stock are available for future issuance without stockholder approval. These additional shares may be used for a variety of corporate purposes, including future public offerings to raise additional capital, corporate acquisitions and employee benefit plans. The existence of authorized but unissued shares of common stock could render more difficult or discourage an attempt to obtain control of us by means of a proxy contest, tender offer, merger or otherwise.
Warrants
The following description, together with the additional information we may include in any applicable prospectus supplements and free writing prospectuses, summarizes the material terms and provisions of the warrants that we may offer under this prospectus, which consist of warrants to purchase common stock and may be issued in one or more series. Warrants may be issued independently or together with common stock offered by any prospectus supplement, and may be attached to or separate from those securities. While the terms we have summarized below will apply generally to any warrants that we may offer under this prospectus, we will describe the particular terms of any series of warrants that we may offer in more detail in the applicable prospectus supplement and any applicable free writing prospectus. The terms of any warrants offered under a prospectus supplement may differ from the terms described below. However, no prospectus supplement will fundamentally change the terms that are set forth in this prospectus or offer a security that is not registered and described in this prospectus at the time of its effectiveness.
We will file as exhibits to the registration statement of which this prospectus is a part, or will incorporate by reference from reports that we file with the SEC, the form of warrant agreement, also provides for mandatory distributions from NCM LLC to its members (the founding members and us). Additionally, for as long asincluding a founding member beneficially owns at least 5%form of NCM LLC’s issued and outstanding common membership units, ourwarrant certificate, that describes the
6


terms of incorporation provides that supermajority voting is required on certainthe particular series of our board actions and actionswarrants we in our capacity as sole managerare offering before the issuance of NCM LLC, may authorize NCM LLC to take. A tax receivable agreement between usthe related series of warrants. The following summaries of material provisions of the warrants and the founding members provides for our paymentwarrant agreements are subject to, and qualified in their entirety by reference to, all the provisions of certain tax savingsthe warrant agreement and warrant certificate applicable to the founding members.particular series of warrants that we may offer under this prospectus. We are also partyurge you to a joint defense and common interest agreement withread the founding members,applicable prospectus supplements related to the particular series of warrants that we may offer under this prospectus, as well as a registration rights agreement, which pertains toany related free writing prospectuses, and the registration of shares issuable in exchange for NCM LLC common membership units, as contemplated in this prospectus. On December 26, 2013, NCM LLC soldcomplete warrant agreements and warrant certificates that contain the Fathom Events business to AC JV, LLC, owned 32% by eachterms of the founding memberswarrants.
General
We will describe in the applicable prospectus supplement the terms relating to a series of warrants being offered, including:
the title of such securities;
the offering price or prices and 4% by us,aggregate number of warrants offered;
the currency or currencies for which the warrants may be purchased;
if applicable, the designation and received a totalterms of $25.0 million in promissory notes from our founding members(one-third or approximately $8.3 million from each founding member). In connectionthe securities with this transaction, NCM LLC amendedwhich the warrants are issued and restated the ESAsnumber of warrants issued with each such security or each principal amount of such security;
if applicable, the founding members to removedate on and after which the provisionswarrants and the related tosecurities will be separately transferable;
if applicable, the transferred Fathom Events business, and also entered into a transition services agreement and a services agreement with AC JV, LLC.

The following table sets forth the nameminimum or maximum amount of each selling stockholder, such warrants which may be exercised at any one time;

the number of shares of our common stock beneficially owned (including through redemptionpurchasable upon the exercise of one warrant and the price at which, and the currency in which, these shares may be purchased upon such exercise;
the effect of any merger, consolidation, sale or other disposition of our business on the warrant agreements and the warrants;
the terms of any rights associatedto redeem or call the warrants;
the terms of any rights to force the exercise of the warrants;
any provisions for changes to or adjustments in the exercise price or number of securities issuable upon exercise of the warrants;
the dates on which the right to exercise the warrants will commence and expire;
the manner in which the warrant agreements and warrants may be modified;
a discussion of any material or special U.S. federal income tax consequences of holding or exercising the warrants;
the terms of the securities issuable upon exercise of the warrants; and
any other specific terms, preferences, rights or limitations of or restrictions on the warrants.
Before exercising their warrants, holders of warrants will not have any of the rights of holders of the securities purchasable upon such exercise, including, the right to receive dividends, if any, or, payments upon our liquidation, dissolution or winding up or to exercise voting rights, if any.
Exercise of Warrants
Each warrant will entitle the holder to purchase a share of common stock at the exercise price that we describe in the applicable prospectus supplement. Unless we otherwise specify in the applicable prospectus supplement, holders of the warrants may exercise the warrants at any time up to the specified time on the expiration date that we set forth in the applicable prospectus supplement. After the close of business on the expiration date, unexercised warrants will become void.
Unless we otherwise specify in the applicable prospectus supplement, holders of the warrants may exercise the warrants by delivering the warrant certificate representing the warrants to be exercised together with specified information, and paying the required amount to the warrant agent in immediately available funds, as provided in the applicable prospectus supplement. We will set forth on the reverse side of the warrant certificate and in the applicable prospectus supplement the information that the holder of the warrant will be required to deliver to the warrant agent in connection with the common membership units) by each selling stockholder,exercise of the numberwarrant.
Upon receipt of shares that may be offered under this prospectusthe required payment and the numberwarrant certificate properly completed and duly executed at the corporate trust office of shares of our common stock to be owned by each selling stockholder after this offering is completed. The number of sharesthe warrant agent or any other office indicated in the column “Number of Shares Being Offered” representsapplicable prospectus supplement, we will issue and deliver the securities purchasable upon such exercise. If fewer than all of the shareswarrants represented by the warrant certificate are exercised, then we will issue a new warrant certificate for the remaining amount of warrants. If we so indicate in the applicable prospectus supplement, holders of the warrants may surrender securities as all or part of the exercise price for warrants.
Units
The following description, together with the additional information included in any applicable prospectus supplement and free writing prospectus, summarizes the general features of the units that a selling stockholderwe may offer under this prospectus. Information regardingYou should read any position, officeprospectus supplement and any free writing prospectus that we may authorize to be provided to you related to the series of units being offered, as well as the complete unit agreements that contain the terms of the units. Specific unit agreements will contain additional important terms and provisions and we will file as an exhibit to the registration statement of which this
7


prospectus is a part, or other material relationship which any selling stockholder has had with us within the past three years is described above. For additional information regarding relationships between us and the selling stockholders, see “Certain Relationships and Related Party Transactions” in our amended Annual Report on Form10-K/A filedwill incorporate by reference from another report that we file with the SEC, on April 10, 2018, which is incorporated by reference inthe form of each unit agreement relating to units offered under this prospectus.

As

We may issue units consisting of any combination of the dateother types of securities offered under this prospectus twoin one or more series. We may evidence each series of units by unit certificates that we will issue under a separate agreement. We may enter into unit agreements with a unit agent. Each unit agent will be a bank or trust company that we select. We will indicate the name and address of the selling stockholders do not holdunit agent in the applicable prospectus supplement relating to a particular series of units.
If we offer any sharesunits, certain terms of our common stock, but rather hold common membershipthat series of units will be described in NCM LLC. Onethe applicable prospectus supplement, including, without limitation, the following, as applicable:
the title of the selling stockholders holds 1,000,000 sharesseries of common stock in addition to common membershipunits;
identification and description of the separate constituent securities comprising the units;
the price or prices at which the units in NCM LLC. Under will be issued;
the limited liability company agreement for NCM LLC,date, if any, on and after which the selling stockholders haveconstituent securities comprising the right to redeem their membership units for, at our election, cash or common stock.

In the decade since our IPO the selling stockholders have only infrequently redeemed their NCM LLC membership units for shareswill be separately transferable;

a discussion of our common stock and generally sold such shares. Pursuantcertain United States federal income tax considerations applicable to the proposed final judgment between AMCunits; and the U.S. Department of Justice in connection with AMC’s acquisition of Carmike Cinemas, Inc., AMC has agreed to divest the majority of its equity interests in NCM LLC, so that by June 20, 2019 it will own no more than 4.99% of NCM LLC’s outstanding membership units.

Beneficial ownership of a security is determined in accordance with the rules and regulations

any other terms of the SEC. Under these rules, a person is deemed to beneficially own a share of our common stock if that person has or shares voting power or investment power with respect to that share, or has the right to acquire beneficial ownership of that share within 60 days, including through the exercise of any option or other right or the conversion of any other security. Shares issuable under stock optionsunits and warrants not subject to this offering are deemed outstanding for computing the percentage of the person holding options or warrants but are not deemed outstanding for computing the percentage of any other person. As of March 30, 2018, the percentage of beneficial ownership for the following table is based upon 79,002,562 shares of our common stock (including unvested restricted stock) outstanding of NCM, Inc. and 157,564,977 common membership units of NCM LLC outstanding, of which 76,904,155 are owned by NCM, Inc.

Name

  Shares Beneficially
Owned Prior to Offering (1)
  Number
of Shares
Being Offered (1)
   Shares Beneficially
Owned After Offering (2)
 
  Number
of Shares
  % of Class    Number
of Shares
   % of Class 

American Multi-Cinema, Inc. and affiliates (3)

   22,477,480 (4)   22.4  22,477,480    —      —   

Cinemark Holdings, Inc. and affiliates (5)

   28,779,904   26.7  28,779,904    —      —   

Regal Entertainment Group and affiliates (6)

   30,403,438   27.8  30,403,438    —      —   
  

 

 

  

 

 

  

 

 

   

 

 

   

 

 

 

TOTAL

   81,660,822   51.1  81,660,822    —      —   

(1)Assumes redemption of all of the holder’s common membership units into shares of common stock on aone-to-one basis.
(2)Assumes all offered shares are sold and beneficial ownership of any additional shares or securities which are convertible or exchangeable into shares are not acquired. The registration of these shares does not necessarily mean that the selling stockholders will sell all or any portion of their shares covered by this prospectus.
(3)Includes American Multi-Cinema, Inc., AMC Starplex, LLC and AMC Entertainment Holdings, Inc. The address of these stockholders is One AMC Way, 11500 Ash Street, Leawood, Kansas 66211.
(4)These consist of 21,477,480 shares of common stock issuable upon exchange of common membership units and 1,000,000 shares of currently issued common stock.
(5)Includes Cinemark Holdings, Inc, Cinemark USA, Inc. and Cinemark Media, Inc. The address of these stockholders is 3900 Dallas Parkway, Suite 500, Plano, Texas 75093.
(6)Includes Regal Entertainment Group, Regal Entertainment Holdings, Inc., Regal Cinemas Corporation, Regal Cinemas, Inc., Regal CineMedia Holdings, LLC and Regal CineMedia Corporation at 101 East Blount Avenue, Knoxville, Tennessee 37920 and Cineworld Group plc at 8th Floor, Vantage London, Great West Road, Brentford, United Kingdom TW8 9AG.

their constituent securities.

PLAN OF DISTRIBUTION

The selling stockholders, which as used herein includes donees, pledgees, transferees or othersuccessors-in-interest selling common membership units or shares received after

We may sell the date of this prospectus from a selling stockholder as a gift, pledge, partnership distribution or other transfer, may,securities from time to time pursuant to underwritten public offerings, negotiated transactions, block trades or a combination of these methods. We may sell transferthe securities to or otherwise dispose of anythrough underwriters or all of their shares on any stock exchange, marketdealers, through agents, or trading facility on which the shares are tradeddirectly to one or in private transactions. These dispositionsmore purchasers. We may be at fixed prices, at prevailing market prices at the time of sale, at prices related to the prevailing market price, at varying prices determined at the time of sale, or at negotiated prices. The offering price of the sharesdistribute securities from time to time will be determined by the selling stockholder and, at the time of determination, may be higher or lower than the market price of our common stock on the Nasdaq Global Select Market.

The selling stockholders may use anyin one or more of the following methods from time to time when disposing of shares:

transactions:
ordinary brokerage transactions and transactions in which the broker-dealer solicits purchasers;

block trades in which the broker-dealer will attempt to sell the sharessecurities as agent, but may position and resell a portion of the block as principal to facilitate the transaction;

purchases by a broker-dealer as principal and resale by the broker-dealer for its account;

at-the-market offerings within the meaning of Rule 415(a)(4) under the Securities Act of 1933, as amended, or the Securities Act, to or through a sales agent or market maker or into an existing trading market, on an exchange or otherwise:
an exchange distribution in accordance with the rules of the applicable exchange;

privately negotiated transactions;

short sales effected after the date the registration statement of which this prospectus is a part is declared effective by the SEC;

through the writing or settlement of options or other hedging transactions, whether through an options exchange or otherwise;

broker-dealers may agree with the selling stockholders to sell a specified number of such sharessecurities at a stipulated price per share;security;

a combination of any such methods of sale; or

any other method permitted pursuant to applicable law.

The selling stockholders may also sell shares under Rule 144 under the Securities Act, if available, rather than under this prospectus. The selling stockholders are not obligated to, and there is no assurance that the selling stockholders will, sell all

We (directly or any of the shares we are registering. The selling stockholders may transfer, devise or gift such shares by other means not described in this prospectus.

In connection with the sale of our shares, the selling stockholdersthrough agents) may sell, and the shares directly or through broker-dealers acting as a principal or agent, or pursuant to a distribution byunderwriters may resell, the offered securities in one or more underwriters ontransactions, including negotiated transactions, at a firm commitmentfixed public offering price or best efforts basis. The selling stockholders may also enter into hedging transactions with broker-dealers or other financial institutions,prices, which may in turn engage in short salesbe changed, or at market prices prevailing at the time of the common stock in the course of hedging the positions they assume. The selling stockholders may also enter into optionsale, at prices related to prevailing market prices or other transactions with broker-dealers or other financial institutions or the creation of one or more derivative securities which require the delivery to such broker-dealer or other financial institution of shares offered by this prospectus, which shares such broker-dealer or other financial institution may resell pursuant to this prospectus (as supplemented or amended to reflect such transaction). The selling stockholders, broker-dealers or agents that participate in the sale of the common stock may be “underwriters” within the meaning of Section 2(11) of the Securities Act. Any discounts, commissions, concessions or profit they earn on any resale of the shares may be underwriting discounts and commissions under the Securities Act. Selling stockholders who are “underwriters” within the meaning of Section 2(11) of the Securities Act will be subject to the prospectus delivery requirements of the Securities Act.

at negotiated prices.

The aggregate proceeds to each selling stockholderwe will receive from the sale of the common stock offered by themsecurities will be the purchase price of the common stock, warrants or units less discounts or commissions, if any. Each of the selling stockholders reservesWe reserve the right to accept and, together with their agents from time to time, to reject, in whole or in part, any proposed purchase of common stocksecurities to be made directly or through agents. We will not receive any of the proceeds from this offering.

Broker-dealers engaged by the selling stockholders may arrange for other brokers-dealers to participate in sales. Broker-dealers may receive commissions or discounts from the selling stockholders (or, if any broker-dealer acts as agent for the purchaser of shares, from the purchaser) in amounts to be negotiated. The selling stockholders do not expect these commissions and discounts to exceed what is customary in the types of transactions involved. Any profits on the resale of shares by a broker-dealer acting as principal might be deemed to be underwriting discounts or commissions under the Securities Act. Discounts, concessions, commissions and similar selling expenses, if any, attributable to the sale of shares will be borne by a selling stockholder. The selling stockholders may agree to indemnify any agent, dealer or broker-dealer that participates in transactions involving sales of the shares if liabilities are imposed on that person under the Securities Act.

Under the registration agreement, we are required to pay certain fees and expenses incurred by us incident to the registration of the shares. We have agreed to indemnify the selling stockholders against certain losses, claims, damages and liabilities, including liabilities under the Securities Act. The selling stockholders have severally agreed to indemnify us against certain losses, claims, damages and liabilities, including liabilities under the Securities Act.

The selling stockholders may from time to time pledge or grant a security interest in some or all of the shares owned by them and, if they default in the performance of any of their secured obligations, the pledgees or secured parties may offer and sell the shares from time to time under this prospectus as it may be supplemented from time to time, or under an amendment to this prospectus under Rule 424(b)(3) or other applicable provision of the Securities Act amending the list of selling stockholders to include the pledgee, transferee or other successors in interest as selling stockholders under this prospectus.

To the extent required, the shares to be sold, the names of the selling stockholders, the respective purchase prices and public offering prices, the names of any agents, dealer or underwriter, any applicable commissions or discounts with respect to a particular offer will be set forth in a supplement to this prospectus or, if appropriate, a post-effective amendment to the registration statement that includes this prospectus.

In order to comply with the securities laws of some states, if applicable, the common stocksecurities may be sold in these jurisdictions only through registered or licensed brokers or dealers. In addition, in some states the common stocksecurities may not be sold unless it has been registered or qualified for sale or an exemption from registration or qualification requirements is available and is complied with.

The anti-manipulation rules of Regulation M under the Exchange Act may apply to sales of shares in the market and to the activities of the founding members and their affiliates. In addition, we will make copies of this prospectus (as it may be supplemented or amended from time to time) available to the selling stockholders for the purpose of satisfying the prospectus delivery requirements of the Securities Act. The selling stockholdersmarket. We may indemnify any broker-dealer that participates in transactions involving the sale of the sharessecurities against certain liabilities, including liabilities arising under the Securities Act.

We have agreed with the selling stockholders to use reasonable best efforts to keep the registration statement of which this prospectus constitutes

If we enter into a part effective until the earlier of (1) such time as all of the shares covered by this prospectus have been disposed of pursuant to and in accordance with the registration statement or (2) the date on which the shares may be sold pursuant to Rule 144 of the Securities Act without restriction.

Upon our notification by a selling stockholder that any material arrangement has been entered into with an underwriter or broker-dealer for the sale of sharessecurities through a block trade, special offering, exchange distribution, secondary distribution or a purchase by an underwriter or broker-dealer, we will file a supplement to this prospectus, if required, pursuant to Rule 424(b) under the Securities Act, disclosing certain material information, including:

the name of the selling stockholder;

the number and type of sharessecurities being offered;

the terms of the offering;

8


the names of the participating underwriters, broker-dealers or agents;

any discounts, commissions or other compensation paid to underwriters or broker-dealers and any discounts, commission or concessions allowed orre-allowed or paid by any underwriters to dealers;

the public offering price; and

other material terms of the offering.

LEGAL MATTERS

The validity of the common stock, warrants and units offered hereby will be passed onupon for us by Hogan Lovells US LLP, Denver, Colorado.

Additional legal matters may be passed upon for us or any underwriters, dealers or agents, by counsel that we will name in the applicable prospectus supplement.


EXPERTS

The consolidated financial statements incorporated in this prospectus by reference from the Company’sNCM, Inc.’s Annual Report on Form10-K, and the effectiveness of the Company’sNCM, Inc.’s internal control over financial reporting have been audited by Deloitte & Touche LLP, an independent registered public accounting firm, as stated in their reports, which are incorporated herein by reference (which reports (1) express an unqualified opinion on the financial statements, and (2) express an adverse opinion on the effectiveness of the Company’s internal control over financial reporting because of material weakness).reference. Such consolidated financial statements have been so incorporated in reliance upon the reports of such firm given upon their authority as experts in accounting and auditing.

WHERE YOU CAN FIND MORE INFORMATION

We file electronically with the Securities and Exchange Commission our Annual Reports on Form

9

10-K,
Quarterly Reports on Form
10-Q,
Current Reports on Form
ncmlogocorporatea.jpg
National CineMedia, Inc.
$100,000,000
Common Stock
Warrants
Units
PROSPECTUS
, 2022
8-K,
and amendments to those reports filed or furnished pursuant to Section 13(a) or 15(d) of the Exchange Act. You can request copies of such documents by contacting our Investor Relations Department at National CineMedia, Inc., 9110 E. Nichols Avenue, Suite 200, Centennial, CO 80112-3405, calling
1-800-844-0935
or sending an email to investors@ncm.com. We also make available on or through our website, atwww.ncm.com, free of charge, copies of these reports as soon as reasonably practicable after we electronically file or furnish it to the SEC.

Our website and the information contained therein or connected thereto shall not be deemed to be incorporated into this prospectus or the registration statement of which this prospectus forms a part, and you should not rely on any such information in making your decision whether to purchase our securities.

You may read and copy any document we file at the following location at the SEC:

100 F Street, N.E.

Room 1580

Washington, D.C. 20549

You can also obtain copies of this information by mail from the Public Reference Room of the SEC, 100 F Street, N.E., Room 1580, Washington D.C. 20549, at prescribed rates. You may obtain information on the operation of the Public Reference Room by calling the SEC at

(800) SEC-0330.

The SEC also maintains a website that contains reports, proxy statements and other information about issuers, like NCM Inc., that file electronically with the SEC. The address of that site ishttp://www.sec.gov.

We have filed with the SEC a registration statement on Form

S-3
that registers the securities the selling stockholders are offering. The registration statement, including the attached exhibits and schedules, contains additional relevant information about us and our securities. The rules and regulations of the SEC allow us to omit certain information included in the registration statement from this prospectus. You may obtain the registration statement and its attached exhibits and schedules from the SEC as indicated above or from us.

INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE

The SEC allows us to “incorporate by reference” information into this prospectus. This means that we can disclose important information to you by referring you to another document filed separately with the SEC. The information incorporated by reference is considered to be part of this prospectus, except for any information that is superseded by information that is included directly in this document.

This prospectus includes by reference the documents listed below that we have previously filed with the SEC and that are not included in or delivered with this document. They contain important information about us and our financial condition.

Our Annual Report on
Form 10-K
for the year ended December 28, 2017, filed with the SEC on March 19, 2018 and as amended on April 10, 2018;


Our Current Reports on Form
8-K,
filed with the SEC on January 29, 2018, March 1, 2018, March 14, 2018, and March 19, 2018 (other than information furnished under Item 2.02 or Item 7.01 of Form
8-K
and all exhibits related to such items); and

The description of our common stock that is contained in our Registration Statement on Form8-A filed with the SEC on February 5, 2007, including any amendment or reports filed for the purpose of updating such description.

All documents filed by us pursuant to Section 13(a), 13(c), 14 or 15(d) of the Exchange Act after the date of this prospectus and prior to the termination of this offering shall be deemed to be incorporated by reference herein and to be a part of this prospectus from the date of filing of such documents, excluding any information furnished under Item 2.02 or Item 7.01 of any Current Report onForm 8-K and exhibits furnished on such form that are related to such items. We also specifically incorporate by reference any documents filed by us with the SEC under Section 13(a), 13(c), 14 or 15(d) of the Exchange Act after the date of the initial registration statement and prior to the effectiveness of the registration statement. Any statement contained in a document incorporated by reference herein shall be deemed to be modified or superseded for purposes of this prospectus to the extent that a statement contained herein or in any other subsequently filed document which also is or is deemed to be incorporated by reference herein modifies or supersedes such statement. Any statement so modified or superseded shall not be deemed, except as so modified or superseded, to constitute a part of this prospectus.

You can obtain any of the documents incorporated by reference in this document from us without charge, excluding any exhibits to those documents unless the exhibit is specifically incorporated by reference as an exhibit to this prospectus. You can obtain documents incorporated by reference in this prospectus by requesting them in writing or by telephone from us at the following address:

Investor Relations

National CineMedia, Inc.

9110 East Nichols Avenue, Suite 200

Centennial, CO 80112-3405

1-800-844-0935

LOGO

National CineMedia, Inc.

81,660,822 Shares of

Common Stock

PROSPECTUS

            , 2018


PART II

INFORMATION NOT REQUIRED IN PROSPECTUS

ITEM 14.OTHER EXPENSES OF ISSUANCE AND DISTRIBUTION.

The following table sets forth all expenses payable by the registrant in connection with the issuance and distribution of the securities, other than underwriting discounts and commissions. The registrant will bear all of such expenses. All the amounts shown are estimates, except the registration fee.

Registration fee

  $52,867 

Accounting fees and expenses

   20,000 

Legal fees and expenses

   7,500 

Miscellaneous

   —   
  

 

 

 

Total

  $80,367 
  

 

 

 

Registration fee$11,020 
FINRA fee(1)
Accounting fees and expenses(1)
Legal fees and expenses(1)
Transfer agent and registrar fees(1)
Miscellaneous(1)
Total(1)

(1) Other than the registration fee, these fees and expenses will be calculated based on the number and manner of offerings and accordingly are not estimated at this time.
ITEM 15.INDEMNIFICATION OF DIRECTORS AND OFFICERS.

Section 102 of the Delaware General Corporation Law (the “DGCL”)DGCL grants us the power to limit the personal liability of our directors or our stockholders for monetary damages for breach of a fiduciary duty. Article Sixth of our Second Amended and Restated Certificate of Incorporation, as amended May 4, 2022 (the “Certificate”), eliminates the personal liability of directors for monetary damages for actions taken as a director, except for liability for breach of duty of loyalty; for acts or omissions not in good faith or involving intentional misconduct or knowing violation of law; under Section 174 of the DGCL (unlawful dividends); or for transactions from which the director derived improper personal benefit.

Under Section 145 of the DGCL, a corporation has the power to indemnify directors and officers under certain prescribed circumstances against certain costs and expenses, actually and reasonably incurred in connection with any action, suit or proceeding, whether civil, criminal, administrative or investigative, to which any of them is a party by reason of his being a director or officer of the corporation if it is determined that he acted in accordance with the applicable standard of conduct set forth in such statutory provision. Article VI of our Amended and Restated Bylaws, as amended May 4, 2022 (the “Bylaws”), requires us to indemnify any current or former directors or officers to the fullest extent permitted by the DGCL, and to pay expenses incurred in defending any such proceeding in advance of its final disposition upon delivery to us of an undertaking, by or on behalf of an indemnified person, to repay all amounts so advanced if it should be determined ultimately that such person is not entitled to be indemnified under this section or otherwise. Article VI also permits us to indemnify any current or former employees or agents to the fullest extent permitted by the DGCL, and to pay expenses incurred in defending any such proceeding in advance of its final disposition upon such terms and conditions, if any, as we deem appropriate.

Section 145 of the DGCL authorizes a corporation to purchase and maintain insurance on behalf of any person who is or was a director, officer, employee or agent of the corporation against any liability asserted against and incurred by such person in any such capacity, or arising out of such person’s status as such. As permitted by Section 145 and Section 6.02 of our Amended and Restatedthe Bylaws, we carry insurance policies insuring our directors and officers against certain liabilities that they may incur in their capacity as directors and officers.

We have entered into separate indemnification agreements with each of our directors and officers, which may be broader than the specific indemnification provisions contained in the DGCL. These indemnification agreements may require us, among other things, to indemnify our directors and officers against liabilities that may arise by reason of their status or service as directors or officers, other than liabilities arising from willful misconduct. These indemnification agreements may also require us to advance any expenses incurred by the directors or officers as a result of any proceeding against them as to which they could be indemnified and to obtain directors’ and officers’ insurance, if available on reasonable terms.

The indemnification rights set forth above shall not be exclusive of any other right which an indemnified person may have or hereafter acquire under any statute, provision of our Amended and Restatedthe Certificate of Incorporation or Amended and Restatedthe Bylaws, agreement, vote of stockholders or disinterested directors or otherwise.




Insofar as indemnification for liabilities arising under the Securities Act may be permitted to directors, officers or persons controlling us pursuant to the foregoing provisions, we have been informed that in the opinion of the SEC, such indemnification is against public policy as expressed in the Securities Act and is, therefore, unenforceable.





ITEM 16.EXHIBITS.

Exhibit No.Description
1.1Form of Underwriting Agreement. ***

Exhibit No.

4.1
  

Description

Second Amended and Restated Certificate of Incorporation (1) **
  4.14.2  The Amended and Restated Certificate of Incorporation. (1)Bylaws, as amended May 4, 2022 (2)**
  4.2Amended and Restated Bylaws. (2)
4.3  National CineMedia, LLC Third Amended and Restated Limited Liability Company Operating Agreement dated as of February  13, 2007, by and among American Multi-Cinema, Inc., Cinemark Media, Inc., Regal CineMedia Holdings, LLC and National CineMedia, Inc. (3)**
4.4  First Amendment to Third Amended and Restated Limited Liability Company Operating Agreement of National CineMedia, LLC dated as of March  16, 2009, by and among American Multi-Cinema, Inc., Cinemark Media, Inc., Regal CineMedia Holdings, LLC and National CineMedia, Inc. (4)**
4.5  Second Amendment to Third Amended and Restated Limited Liability Company Operating Agreement of National CineMedia, LLC dated as of August  6, 2010, by and among American Multi-Cinema, Inc., Cinemark Media, Inc., Regal CineMedia Holdings, LLC and National CineMedia, Inc. (5)**
4.6  Third Amendment to Third Amended and Restated Limited Liability Company Operating Agreement of National CineMedia, LLC, dated as of September 3, 2013, by and among American Multi-Cinema, Inc., AMC Showplace Theaters, Inc., Cinemark Media, Inc., Regal CineMedia Holdings, LLC, Regal Cinemas, Inc. and National CineMedia, Inc. (6)**
4.7Fourth Amendment to the Third Amended and Restated Limited Liability Company Operating Agreement of National CineMedia, LLC, dated January 23, 2019, by and among Cinemark Media, Inc., Cinemark USA, Inc., Regal CineMedia Holdings, LLC, Regal Cinemas, Inc., and National CineMedia, Inc. (7)**
  4.74.8  Common Unit Adjustment Agreement dated as of February 13, 2007, by and among National CineMedia, Inc., National CineMedia, LLC, Regal CineMedia Holdings, LLC, American Multi-Cinema, Inc., Cinemark Media, Inc., Regal Cinemas, Inc. and Cinemark USA, Inc. (Confidential treatment granted as to certain portions, which portions were omitted and filed separately with the Commission.) (7)(8)**
  4.84.9  Director Designation Agreement dated as of February 13, 2007, by and among National CineMedia, Inc., American Multi-Cinema, Inc., Cinemark Media, Inc. and Regal CineMedia Holdings, LLC. (8)(9)**
  4.94.10  Registration Rights Agreement dated as of February 13, 2007, by and among National CineMedia, Inc., American Multi-Cinema, Inc., Regal CineMedia Holdings, LLC and Cinemark Media, Inc. (9)(10)**
4.11Form of Common Stock Certificate**
4.12Form of Warrant Agreement***
4.13Form of Warrant Certificate***
4.14Form of Unit Certificate***
5.1  Opinion of Hogan Lovells US LLP.**
23.1  
23.2  Consent of Hogan Lovells US LLP (included in Exhibit 5.1).**
24.1  
107 

*Filed herewith.
(1)**IncorporatedPreviously filed.
***To be filed, if necessary, by referenceamendment or as an exhibit to Exhibit 3.1 from the Registrant’s Quarterly Report on Form10-Q (FileNo. 001-33296) filed on May 6, 2011.
(2)Incorporated by reference to Exhibit 4.2 from the Registrant’s Registration Statement on FormS-8 (FileNo. 333-140652) filed on February 13, 2007.
(3)Incorporated by reference to Exhibit 10.1 from the Registrant’sa Current Report on Form8-K (FileNo. 001-33296) filed on February 16, 2007.
(4)Incorporated and incorporated by reference to Exhibit 10.1.1 from the Registrant’s Quarterly Report on Form10-Q (FileNo. 001-33296) filed on August 7, 2009.herein.
(1)Incorporated by reference to Exhibit 3.2 from the Registrant’s Quarterly Report on Form 10-Q (File No. 001-33296) filed on May 9, 2022.



(2)Incorporated by reference to Exhibit 3.1 from the Registrant’s Quarterly Report on Form 10-Q (File No. 001-33296) filed on May 9, 2022.
(3)Incorporated by reference to Exhibit 10.1 from the Registrant’s Current Report on Form 8-K (File No. 001-33296) filed on February 16, 2007.
(4)Incorporated by reference to Exhibit 10.1.1 from the Registrant’s Quarterly Report on Form 10-Q (File No. 001-33296) filed on August 7, 2009.
(5)Incorporated by reference to Exhibit 10.1 from the Registrant’s Current Report on Form 8-K (File No. 001-33296) filed on August 10, 2010.
(6)Incorporated by reference to Exhibit 10.1.3 from the Registrant’s Current Report on Form 8-K (File No. 001-33296) filed on September 9, 2013.
(7)Incorporated by reference to Exhibit 10.1.4 from the Registrant’s Annual Report on Form 10-K (File No. 001-33296) filed on February 21, 2019.
(8)Incorporated by reference to Exhibit 10.6 from the Registrant’s Current Report on Form 8-K (File No. 001-33296) filed on February 16, 2007.
(9)Incorporated by reference to Exhibit 10.10 from the Registrant’s Current Report on Form 8-K (File No. 001-33296) filed on February 16, 2007.
(10)Incorporated by reference to Exhibit 10.11 from the Registrant’s Current Report on Form 8-K (File No. 001-33296) filed on February 16, 2007
(5)Incorporated by reference to Exhibit 10.1 from the Registrant’s Current Report on Form8-K (FileNo. 001-33296) filed on August 10, 2010.


(6)Incorporated by reference to Exhibit 10.1.3 from the Registrant’s Current Report on Form8-K (FileNo. 001-33296) filed on September 9, 2013.
(7)Incorporated by reference to Exhibit 10.6 from the Registrant’s Current Report on Form8-K (FileNo. 001-33296) filed on February 16, 2007.
(8)Incorporated by reference to Exhibit 10.10 from the Registrant’s Current Report on Form8-K (FileNo. 001-33296) filed on February 16, 2007.
(9)Incorporated by reference to Exhibit 10.11 from the Registrant’s Current Report on Form8-K (FileNo. 001-33296) filed on February 16, 2007.

ITEM 17.UNDERTAKINGS.

(a) The undersigned registrant hereby undertakes:

(1) To file, during any period in which offers or sales are being made, a post-effective amendment to this registration statement:

(i) To include any prospectus required by Section 10(a)(3) of the Securities Act of 1933, or Securities Act.

Act;

(ii) To reflect in the prospectus any facts or events arising after the effective date of the registration statement (or the most recent post-effective amendment thereof) which, individually or in the aggregate, represent a fundamental change in the information set forth in the registration statement. Notwithstanding the foregoing, any increase or decrease in volume of securities offered (if the total dollar value of securities offered would not exceed that which was registered) and any deviation from the low or high end of the estimated maximum offering range may be reflected in the form of prospectus filed with the Commission pursuant to Rule 424(b) if, in the aggregate, the changes in volume and price represent no more than a 20 percent change in the maximum aggregate offering price set forth in the “Calculation of Registration Fee” table in the effective registration statement.

statement; and

(iii) To include any material information with respect to the plan of distribution not previously disclosed in the registration statement or any material change to such information in the registration statement;

statement

provided, however, that paragraphs (a)(1)(i), (a)(1)(ii) and (a)(1)(iii) of this sectionabove do not apply if the registration statement is on FormS-3 and the information required to be included in a post-effective amendment by those paragraphs is contained in reports filed with or furnished to the Commission by the registrant pursuant to section 13 or section 15(d) of the Exchange Act, of 1934, or Exchange Act, that are incorporated by reference in the registration statement, or is contained in a form of prospectus filed pursuant to Rule 424(b) that is part of the registration statement.

(2) That, for the purpose of determining any liability under the Securities Act, each such post-effective amendment shall be deemed to be a new registration statement relating to the securities offered therein, and the offering of such securities at that time shall be deemed to be the initialbona fide offering thereof.

(3) To remove from registration by means of a post-effective amendment any of the securities being registered which remain unsold at the termination of the offering.

(4) That, for purposes of determining any liability under the Securities Act to any purchaser:

(i) Each prospectus filed by the registrant pursuant to Rule 424(b)(3) shall be deemed to be part of the registration statement as of the date the filed prospectus was deemed part of and included in the registration statement; and

(ii) Each prospectus required to be filed pursuant to Rule 424(b)(2), (b)(5), or (b)(7) as part of a registration statement in reliance on Rule 430B relating to an offering made pursuant to Rule 415(a)(1)(i), (vii), or (x) for the purpose of providing the information required by section 10(a) of the Securities Act shall be deemed to be part of and included nin the registration statement as of the earlier of the


date such form of prospectus is first used after effectiveness or the date of the first




contract of sale of securities in the offering described in the prospectus. As provided in Rule 430B, for liability purposes of the issuer and any person that is at that date an underwriter, such date shall be deemed to be a new effective date of the registration statement relating to the securities in the registration statement to which that prospectus relates, and the offering of such securities at that time shall be deemed to be the initialbona fide offering thereof.Provided, however, that no statement made in a registration statement or prospectus that is part of the registration statement or made in a document incorporated or deemed incorporated by reference into the registration statement or prospectus that is part of the registration statement will, as to a purchaser with a time of contract of sale prior to such effective date, supersede or modify any statement that was made in the registration statement or prospectus that was part of the registration statement or made in any such document immediately prior to such effective date.

(5) That, for the purpose of determining liability of thea registrant under the Securities Act to any purchaser in the initial distribution of the securities: Thesecurities, the undersigned registrant undertakes that in a primary offering of securities of the undersigned registrant pursuant to this registration statement, regardless of the underwriting method used to sell the securities to the purchaser, if the securities are offered or sold to such purchaser by means of any of the following communications, the undersigned registrant will be a seller to the purchaser and will be considered to offer or sell such securities to such purchaser:

(i) Anyany preliminary prospectus or prospectus of the undersigned registrant relating to the offering required to be filed pursuant to Rule 424;

(ii) Anyany free writing prospectus relating to the offering prepared by or on behalf of the undersigned registrant or used or referred to by the undersigned registrant;

(iii) Thethe portion of any other free writing prospectus relating to the offering containing material information about the undersigned registrant or its securities provided by or on behalf of the undersigned registrant; and

(iv) Anyany other communication that is an offer in the offering made by the undersigned registrant to the purchaser.

(b) The undersigned registrantsregistrant hereby undertakeundertakes that, for purposes of determining any liability under the Securities Act, each filing of the registrant’s annual report pursuant to Section 13(a) or Section 15(d) of the Exchange Act (and, where applicable, each filing of an employee benefit plan’s annual report pursuant to Section 15(d) of the Exchange Act) that is incorporated by reference in the registration statement shall be deemed to be a new registration statement relating to the securities offered therein, and the offering of such securities at that time shall be deemed to be the initialbona fide offering thereof.

(c) Insofar as indemnification for liabilities arising under the Securities Act may be permitted to directors, officers and controlling persons of the registrant pursuant to any charter provision, by law, contract, arrangement, statute, or otherwise, the registrant has been advised that in the opinion of the Commission such indemnification is against public policy as expressed in the Securities Act and is, therefore, unenforceable. In the event that a claim for indemnification against such liabilities (other than the payment by the registrant of expenses incurred or paid by a director, officer or controlling person of the registrant in the successful defense of any action, suit or proceeding) is asserted against such registrant by such director, officer or controlling person in connection with the securities being registered, suchthe registrant will, unless in the opinion of its counsel the matter has been settled by controlling precedent, submit to a court of appropriate jurisdiction the question of whether such indemnification by it is against public policy as expressed in the Securities Act and will be governed by the final adjudication of such issue.


SIGNATURES

Pursuant to the requirements of the Securities Act of 1933, as amended, the registrant certifies that it has reasonable grounds to believe that it meets all of the requirements for filing on FormS-3 and has duly caused this Registration Statement on FormS-3 to be signed on its behalf by the undersigned, thereunto duly authorized, in the City of Centennial, State of Colorado, on the 10th25th day of April, 2018.

October, 2022.

National CineMedia, Inc.

By: 

/s/ Andrew J. England

Thomas F. Lesinski
 Andrew J. EnglandThomas F. Lesinski
 Chief Executive Officer and Director




Pursuant to the requirements of the Securities Act of 1933, as amended, this Registration Statement on FormS-3 has been signed by the following persons in the capacities indicated on the 1025th day of April, 2018.

October, 2022.
NameTitle

Name

Title

/s/ Andrew J. England

Thomas F. Lesinski
  Chief Executive Officer and Director

Andrew J. England

Thomas F. Lesinski  (Principal Executive Officer)

/s/ Katherine L. Scherping

Ronnie Y. Ng
  Chief Financial Officer

Katherine L. Scherping

Ronnie Y. Ng  (Principal Financial and Accounting Officer)

*

  Chairman

Scott N. Schneider

*

Director

Lawrence A. Goodman

*

Director

David R. Haas

*

Director

Thomas F. Lesinski

*

Director

Paula Williams Madison

*

Director

Lee Roy Mitchell

*

Director

Mark B. Segall


Name

Title

*

Director
Renana Teperberg  
*By:  

Director

David E. Glazek
*Director
Lawrence A. Goodman
*Director
Kurt C. Hall
*Director
Juliana F. Hill
*Director
Mark Zoradi
*Director
Donna Reisman
*By:/s/ Sarah Kinnick Hilty

Maria V. Woods
Attorney-in-fact
Maria V. Woods

Sarah Kinnick Hilty