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CMG (CMGO)

Filed: 23 Nov 09, 12:00am



UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
 
FORM 10-Q

 
QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF
 
THE SECURITIES EXCHANGE ACT OF 1934

For the quarter year ended September 30, 2008
 
Commission file number 000-51770
 
 
 CMG HOLDINGS, INC.
(Exact name of registrant as specified in its charter)

Nevada
 87-0733770
(State or other jurisdiction of incorporation or organization) (I.R.S. Employer Identification No.)

 5601 Biscayne Boulevard
  
 Miami, Florida, USA 
 33137
 (Address of principal executive offices) (Zip Code)
 
Registrant's telephone number including area code (305) 751-1667
 
---------------------------------------------------------------

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.     Yes x No
 
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or small reporting company.  See the definition of "large accelerated filer," "accelerated filer" and "small reporting company" in Rule 12b-2 of the Exchange Act.
 
Large accelerated filer   
Accelerated filer    
Non-accelerated   filer     
Smaller reporting company    x
 
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act).     Yes     No  x
 
As of November 23, 2009, there were 42,400,000 common stock of the registrant issued and outstanding.
                    
1

 
CMG HOLDINGS, INC.
 
FORM 10-Q


Item # Description Page Numbers
      
    
      
   
      
   
      
   
      
   
      
     
      
   
      
   
      
   
      
  
 13
 
      
   
      
   
      
  
 14
 
      
    
      
EXHIBIT 10.1 CMG CHANNEL SALES AGREEMENT   
      
EXHIBIT 10.2 CMG FINDERS AGREEMENT   
      
    
      
    
      
    
      
    
 
 
2

 


CMG HOLDINGS, INC.
 UNAUDITED FINANCIAL STATEMENTS

FOR THE QUARTER ENDED SEPTEMBER 30, 2009 AND 2008
 
 
 CONTENTS
 ______________________________________________________________________________________
 
Consolidated Balance Sheets as of September 30, 2009 and December 31, 2008 (Unaudited)4
 
Consolidated Statements of Operations for three months and nine months ended September 30, 2009 and 2008 (Unaudited) 5
 
Consolidated Statements of Cash Flows for nine months ended September 30, 2009 and 2008 (Unaudited)6
 
Notes to Consolidated Financial Statements (Unaudited)7
 
 
3


CMG HOLDINGS, INC 
CONSOLIDATED BALANCE SHEETS 
(unaudited) 
  
  September 30, 2009  December 31, 2008 
ASSETS      
       
CURRENT ASSETS:      
          Cash $125,159  $13,934 
          Accounts receivable  620,303   1,050 
          Prepaid an other  10,366   -- 
             Total current assets  755,828   14,984 
         
          Software licenses, net accumulated depreciation of $4,333 and $-, respectively  47,667   -- 
          Intangible assets, net accumulated amortization of $149,167 and $-, respectively  745,831   -- 
          Leasehold Improvements, net accumulated amortization of $59,328 and $-, respectively  711,942   -- 
          Deposits  300,000   300,000 
           TOTAL ASSETS $2,561,268  $314,984 
         
LIABILITIES AND STOCKHOLDERS' DEFICIT        
         
CURRENT LIABILITIES:        
           Client payable $137,817  $8,000 
           Accounts payable  701,477   29,320 
           Accrued liabilities  663,661   415,359 
           Short Term Debt, net of unamortized discount $16,208 and $-, respectively  233,792   -- 
           Line of credit  163,994   108,231 
           Advance from related party  25,000   -- 
                     Total current liabilities  1,925,741   560,910 
         
STOCKHOLDERS’ DEFICIT        
              Preferred Stock:        
              5,000,000 shares authorized par value $0.001 per share; none issued and outstanding $--  $-- 
      Common Stock:        
              150,000,000 shares authorized par value $0.001 per share; 42,400,000 issued,  and      33,026,518 and  31,726,518 shares outstanding respectively  33,027   31,727 
      Additional paid-in-capital  4,992,363   4,449,863 
       Shares held in reserve, 9,373,482 and 10,673,482 shares held, respectively.  9,373   10,673 
      Accumulated deficit  (4,399,236)  (4,738,189)
         
  TOTAL STOCKHOLDERS’ EQUITY (DEFICIT)  635,527   (245,926)
         
              TOTAL LIABILITIES AND STOCKHOLDERS’ DEFICIT $2,561,268  $314,984 

 
See accompanying notes to consolidated financial statements
 
4

 
CMG HOLDINGS, INC 
CONSOLIDATED STATEMENTS OF OPERATIONS 
(unaudited) 
  
  
  Three months ended Nine months ended 
  September 30, September 30, 
  2009  2008 2009 2008 
           
Gross revenues $933,742  $303,547  $2,991,493  $702,714 
Cost of goods sold  155,160   --   609,160   -- 
Net revenues  778,582   303,547   2,382,333   702,714 
                 
Amortization expense  74,583   --   153,500   -- 
Depreciation expense  29,664   --   59,328   -- 
Operating expenses  684,070   405,867   2,200,708   2,937,282 
                 
Operating income (loss)  (9,735)   (102,320)  (31,203)   (2,519,418)
                 
Other income (expense)                
Bargain purchase gain   --   --   904,886   -- 
        Gain on extinguishment of debt  19,565   --   19,565   -- 
        Interest expense  (508,357)   (56)  (615,857)  (84,900
Interest income  9,255   1,389   61,562   17,145 
                 
         Net income (loss) $(489,272)  $(100,987) $338,953  $(2,302,323
                 
Basic and diluted income (loss) per common share $(0.01 $(0.00) $0.01  $(0.10
                 
                 
Basic weighted average common shares outstanding
  32,638,475   28,115,690   32,033,844   22,430,854 
Diluted weighted average common shares outstanding
  32,638,475   28,115,690   34,892,415   22,430,854 
 
 
See accompanying notes to consolidated financial statements
 
5

 
CMG HOLDINGS, INC 
CONSOLIDATED STATEMENTS OF CASH FLOWS 
(unaudited) 
       
  Nine months ended 
  September 30, 
  2009  2008 
       
CASH FLOWS FROM OPERATING ACTIVITIES      
Net Gain (Loss) $338,953  $(2,302,323
Adjustments to reconcile net loss to net cash used in operating activities:        
 Shares issued for services  --   1,491,778 
 Additional shares issued for interest expense  --   62,464 
 Bargain purchase gain  (904,886)  -- 
Gain on extinguishment of debt  (19,565)   -- 
 Warrant expense  462,500   -- 
 Depreciation expense  59,328   -- 
 Amortization expense – debt discount  3,357   -- 
 Amortization expense – intangible assets  153,500   -- 
Changes in:        
Accounts receivable  (410,934)  (304,165
            Prepaid expense  (10,366)  17,454 
 Consulting Payable  --   243,750 
            Client Payable  129,817   266,772 
            Accounts payable  672,157   (109,906
 Accrued expense    397,846   -- 
Deferred revenue    (771,245)   -- 
         
 Net cash provided by (used in) operating activities  100,462   (634,176
         
CASH FROM INVESTING ACTIVITIES        
            Cash paid for acquisition of Pebble Beach Enterprises, Inc.  --   (600,000
            Deposit related to acquisition       (300,000) 
            Cash paid to acquire a bank loan  (250,000)  -- 
Net cash used in investing activities:  (250,000)  (900,000
         
FINANCING ACTIVITIES        
            Advance from a related party  25,000   -- 
            Net borrowings on line of credit  55,763   (57,069
            Contributions to capital  --   30,000 
            Stock for cash  80,000   137,975 
            Borrowing on notes payable  100,000   -- 
            Borrowing on convertible notes  --   314,000 
         
Net cash provided by financing activities  260,763   424,907 
         
Net increase (decrease) in cash  111,225   (1,109,269
    Cash, beginning of period  13,934   1,213,035 
    CASH BALANCE AT END OF PERIOD $125,159  $103,766 
Supplemental cash flow information:        
            Income tax paid $--  $-- 
            Interest paid  --   -- 
         
Non-cash investing and financing activities:        
            Assets acquired after foreclosing on bank loan $--   $1,492,000 
            Assets acquired after foreclosing on bank loan $979,589   -- 

 
See accompanying notes to consolidated financial statements
 
6

CMG HOLDINGS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(unaudited)

 NOTE 1 – DESCRIPTION OF BUSINESS AND BASIS OF PRESENTATION AND ACCOUNTING POLICIES

The accompanying unaudited interim consolidated financial statements of CMG Holdings, Inc. have been prepared in accordance with accounting principles generally accepted in the United States of America and the rules of the Securities and Exchange Commission, and should be read in conjunction with the audited financial statements and notes thereto contained in its 2008 annual report on Form 10-K. In the opinion of management, these interim financial statements include all adjustments, consisting of normal recurring adjustments, necessary for a fair presentation of financial position and the results of operations for the interim periods presented have been reflected herein. The results of operations for interim periods are not necessarily indicative of the results to be expected for the full year. The unaudited consolidated financial statements should be read in conjunction with the audited consolidated financial statements and notes thereto of the Company and management’s discussion and analysis of financial condition and results of operations included in the Company’s Annual Report for the year ended December 31, 2008 as filed with the Securities and Exchange Commission on Form 10-K.  Notes to the financial statements that would substantially duplicate the disclosure contained in the audited financial statements for fiscal year 2008, as reported in the Form 10-K, have been omitted.

PRINCIPLES OF CONSOLIDATION

The consolidated financial statements include the accounts of CMG Holdings, Inc., Creative Management Group and CMG Acquisitions, Inc., CMGO Capital, Inc. and CMGO Events Marketing, Inc, Creative Management Group Logistics, Inc. after elimination of all significant inter-company accounts and transactions.

INTANGIBLE ASSETS, GOODWILL AND IMPAIRMENT OF LONG-LIVED ASSETS

Intangibles are recorded at cost and amortized on the straight-line method over their estimated useful lives. Goodwill is reviewed annually. Intangible valuation and Goodwill impairment are determined using similar processes. For intangibles, the first step is to compare the fair value of the intangible to its carrying amount.  For Goodwill, the first step is to compare the fair value of a reporting unit with its carrying amount, including goodwill. Inova determines the fair value of both intangibles and reporting units by using a discounted cash flow (“DCF”) analysis approach. Determining fair value requires the exercise of significant judgments, including judgments about appropriate discount rates, perpetual growth rates, relevant comparable company earnings multiples and the amount and timing of expected future cash flows. The cash flows employed in the DCF analyses are based on Inova’s budget and long-term business plan, and various growth rates have been assumed for years beyond the long-term business plan period. Discount rate assumptions are based on an assessment of the risk inherent in the future cash flows of the respective reporting units.

BUSINESS COMBINATION

The Company accounts for business combination in accordance with FASB ASC 805, "Business Combinations". In December 2007, the FASB issued ASC 805 which establishes principles and requirements for how the acquirer of a business recognizes and measures in its financial statements the identifiable assets acquired, the liabilities assumed and any noncontrolling interest in the acquiree. The statement also provides guidance for recognizing and measuring the goodwill acquired in the business combination and for disclosure to enable evaluation of the nature and financial effects of the business combination.

NEW ACCOUNTING PRONONCEMENT

In May 2009, the FASB issued ASC 855, Subsequent Events. This standard is intended to establish general standards of accounting for and disclosures of events that occur after the balance sheet date but before financial statements are issued or are available to be issued. Specifically, this standard sets forth the period after the balance sheet date during which management of a reporting entity should evaluate events or transactions that may occur for potential recognition or disclosure in the financial statements, the circumstances under which an entity should recognize events or transactions occurring after the balance sheet date in its financial statements and the disclosures that an entity should make about events or transactions that occurred after the balance sheet date. FASB ASC 855 is effective for fiscal years and interim periods ended after June 15, 2009. The Company adopted this standard effective June 15, 2009, and has evaluated any subsequent events through November 23, 2009. The Company has no significant subsequent events for the period from October 1, 2009 through November 23, 2009.
 
 
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NOTE 2 – GOING CONCERN

As shown in the accompanying financial statements, the Company has negative working capital as of September 30, 2009. These conditions raise substantial doubt as to our ability to continue as a going concern.  In response to these conditions, the Company may raise capital through the sale of equity securities, through an offering of debt securities or through borrowings from financial institutions or individuals.  The financial statements do not include any adjustments that might be necessary if we are unable to continue as a going concern.

NOTE 3 – NOTE RECEIVABLE AND ASSET ACQUISITION

On March 6, 2009, the Company, through a newly formed wholly owned subsidiary CMGO Capital, Inc., a Nevada corporation, completed a Note Purchase Agreement with Bank of America to purchase the senior secured debt obligations of The Experiential Agency, Inc. The purchase price of the Note Purchase Agreement with Bank of America to purchase the senior secured debt obligations of The Experiential Agency, Inc. was a total of $150,000.  CMG had also loaned XA $100,000 in March 2009 (see note 5 below) which has been accounted for as part of the purchase price.

On April 1, 2009, CMG Holdings, Inc. foreclosed on the note and completed the acquisition of the assets of The Experiential Agency, Inc. The Experiential Agency, Inc. offers a full degree of solutions, services and consulting expertise comprising of management, creation, and execution of entertainment event for corporate clients and individual clients general service areas of event marketing, interactive marketing, event production, public relations, talent representation, corporate consulting, digital media. The Experiential Agency, Inc. earns consulting fees when it provides general consulting services and generates revenues for services for event marketing and communications assignments. As a result of the acquisition of the assets of Experiential Agency, Inc., the Company is expected to be the premier provider of solutions, services and consulting expertise comprising of management, creation, and execution of entertainment event for corporate clients and individual clients general service areas of event marketing, interactive marketing, event production, public relations, talent representation, corporate consulting, digital media and services in those markets. The Company also expects to reduce costs through economies of scale.

In accordance with FAS 141R, the Company determined the assets acquired constituted a business and applied purchase accounting to the assets acquired.

The assets acquired include accounts receivable, software licenses and leasehold improvements with a fair value of $208,319, $52,000 and $771,270 respectively. The fair value of the acquired identifiable intangible assets of $894,998 is provisional pending receipt of the final valuations for those assets. The $894,998 of acquired intangible assets (customers list/company name) has a useful life of approximately 3 years. During the nine months ended September 30, 2009, the Company recorded amortization expense of $153,500.  The company incurred liabilties of $456 of accounts payable and $771,245 of deferred revenue. The Company recognized a gain of $904,886 as a result of the asset acquisition. The gain is included in other income in the Company’s statement of operations for the nine months ended September 30, 2009.  The following table summarizes the consideration paid for acquisition of the assets and the amount of the assets acquired at the acquisition date as well as the fair value at the acquisition date.
 
Consideration:
 
Cash Consideration for purchase of Bank of America note $150,000 
Cash loaned to XA (see note 5 below)  100,000 
     
Total  $250,000 
     
Acquisition-related costs $-- 
     
Recognized amounts of identifiable assets acquired and liabilities assumed:    
     
Accounts receivable  208,319 
Software licenses  52,000 
Leasehold improvements  771,270 
Identifiable intangible assets  894,998 
Accounts payable  (456) 
Deferred revenue  (771,245) 
     
Total identifiable net assets  1,154,886 
Bargain purchase gain  (904,886)
     
Total $250,000 
 
 
8

 
The amounts of The Experiential Agency, Inc revenues and earnings included in the Company’s consolidated statement of operations for the nine months ended September 30, 2009, and the revenues and earnings of the combined entity had the acquisition date been January 1, 2009, or January 1, 2008, are:
 
 
  Revenues  Earnings 
Supplemental pro forma from 01/01/09 – 09/30/09 $3,389,374   $(302,508)
Supplemental pro forma for 01/01/08 – 09/30/08                             6,768,454   (2,188,098)
 
 
NOTE 4 – ADVANCE FROM RELATED PARTY

In March 2009, the Company received a total of $25,000 advances from one of its officer/directors. The funds were used by the Company for working capital purposes. The payable bears 0% interest, is unsecured and is due on demand.

NOTE 5 –NOTES PAYABLE

Security Agreement – JT Ventures:

On March 16, 2009, CMG issued a note payable to JT Ventures for $100,000 that was then loaned to XA from CMG.  The note was due on June 15, 2009, secured by the assets of XA and required CMG to issue 1 million CMG warrants with an exercise price of $.001 and a term of 7 years. The warrant value of $37,500 created a discount on the note payable that was to be amortized over the term of the note using the effective interest method.  CMG did not pay the principal of the note which triggered a $50,000 interest payment that was added to the principal amount of the note and an additional 400,000 warrants of CMG with the same terms as the previous 1 million warrants. The 400,000 warrants resulted in additional interest expense of $20,000. In August 2009 CMG entered into a forbearance agreement for the $150,000 and agreed to repay the amount in July 2010. CMG agreed to the following financial requirements: Cash Fees of $25,000 on August 17, 2009, October 1, 2009, January 1, 2010 and April 1, 2010.  In the event that the company fails to pay JTV a cash fee on the date that the fee is due, at its sole option JT Venture will defer the cash fee to June 30, 2010 and CMG agrees to deliver to JTV a warrant (Fee Warrant) for 500,000 shares of CMG common stock. The exercise price for the Fee Warrant shall be $0.05 per share and they expire in 7 years.  Fee Warrants shall contain a “net exercise” provision in form and substance satisfactory to JT Ventures and shall have Piggyback Registration Rights to register the common stock issued pursuant to the fee warrants as part of any registration filing by CMG Holdings, Inc. and or its successors and assignors. In addition to the cash fees to be paid to JT ventures, the company will deliver a warrant for 1 million shares of CMG common stock on August 17, 2009, October 1, 2009, January 1, 2010 and April 1, 2010. The warrants have an exercise price of $.001 and expire in 7 years. The fair value of these warrants was calculated using the Black-Scholes Model using these assumptions (1) 3.3% discount rate, (2) warrant life of 7 years, (3) expected volatility of 366%, and (4) zero expected dividends. The fair value of the warrants under the forbearance agreement was  $405,000 which has been accounted for as interest expense.

CMG determined the forbearance agreement qualified for extinguishment accounting requiring the old debt be removed from the books and the new debt be recorded at its fair value.  The fair value of the new debt was $130,435 resulting in a gain on extinguishment of $19,565.  The $100,000 in cash fees and the $405,000 in warrant fees have been accounted for as interest expense.

As of November 23, 2009, CMG did not make the August 17th cash payment or the October 1st cash payment.
 
NOTE 6 – EQUITY

During July 2009, 1,000,000 Shares were issued from the shares held in reserve held by CMG Acquisitions, Inc. for cash. The Company received $50,000.

During September 2009, 300,000 Shares were issued from the shares held in reserve held by CMG Acquisitions, Inc. for cash. The Company received $30,000.


9

 

The information contained in this Management’s Discussion and Analysis of Financial Condition and Results of Operation contains “forward looking statements.” Actual results may materially differ from those projected in the forward looking statements as a result of certain risks and uncertainties set forth in this report. Although our management believes that the assumptions made and expectations reflected in the forward looking statements are reasonable, there is no assurance that the underlying assumptions will, in fact, prove to be correct or that actual future results will not be materially different from the expectations expressed in this Annual Report.
 
PLAN OF OPERATION

RESULTS OF OPERATIONS

FOR THE NINE MONTH PERIOD ENDED SEPTEMBER 30, 2009

Gross revenues increased from $702,714 in the nine months period ending September 30, 2008 to $2,991,493 for the nine months period ending September 30, 2009. The increase in revenues is mainly due to more revenues generated in public relations, marketing services and event marketing consulting business. Also, beginning in the second quarter of 2009, after the acquisition of assets of The Experiential Agency, Inc., we started to generate and recognize revenues from this new line of business. Operating expenses decreased from $2,937,282 for the nine months ending September 30, 2008 to $2,200,708 for the same period in 2009. This was mainly due to the Company recognized significant stock-based compensation costs in 2008 and in 2009 the Company did not have any of this type of expense. The expenses for 2009 mainly incurred for marketing services, public relations, consulting services and event marketing. Net income increased from a net loss of $2,302,323 for the nine months ending September 30, 2008 to net income of $338,953 for the same period in 2009. The increase in net income is mainly due to more revenues generated and not having any stock-based compensation expense in 2009 compared to 2008.

FOR THE THREE MONTH PERIOD ENDED SEPTEMBER 30, 2009

Net revenues increased from $303,547 in the three months period ending September 30, 2008 to $933,742 for the three months period ending September 30, 2009. The increase in revenues is mainly due to more revenues generated in public relations, marketing services and event marketing consulting business. Also, during the second quarter of 2009, after the acquisition of assets of The Experiential Agency, Inc., we started to generate and recognize revenues from this new line of business. Operating expenses increased from $405,867 for the three months ending September 30, 2008 to $684,070 for the same period in 2009. This was mainly due to the Company recognized expenses for marketing services, public relations, consulting services and event marketing.  Net loss increased from $100,987 for the three months ending September 30, 2008 to $489,272 for the same period in 2009. The increase in net loss is mainly due to the fees associated with the forbearance of the JT Ventures debt.

LIQUIDITY AND CAPITAL RESOURCES.

As of September 30, 2009, the Company’s cash on hand was $125,159. Cash provided by operations for the nine months period ended September 30, 2009 was $100,462, as compared to cash used by operations of $634,176 for the nine months ended September 30, 2008. The increase in cash provided by operating activities is mainly due to more revenues generated in public relations, marketing services and event marketing consulting business during nine months ended September 30, 2009. Cash used in investing activities for the nine month period ended September 30, 2009 was $250,000, as compared to $900,000 for the nine months ended September 30, 2008. For the nine months ended September 30, 2008, the Company incurred $600,000 for the acquisition of Pebble Beach Enterprises, Inc. and for the nine month ended September 30, 2009, the Company paid $150,000 to obtain a note receivable regarding the note purchase agreement to purchase the senior secured debt obligations of The Experiential Agency, Inc and loaned The Experential Agencey, Inc. $100,000. Cash provided by financing activities for the nine month period ended September 30, 2009 was $260,763, as compared to $424,907 provided for the nine months ended September 30, 2008. In 2008, the Company obtained $314,000 from selling convertible notes.
 
10


.
Security Ownership of Certain Beneficial Owners and Management
 
The following table sets forth information regarding the number of shares of common stock beneficially owned on November 23, 2009, following consummation of the Reorganization by Each person who is known by us to beneficially own 5% or more of the Registrant’s common stock; Each of the Registrant’s directors and named executive officers; and All of the Registrant’s directors and executive officers as a group.
 
Security Ownership of CMG Holdings, Inc. as of November 23, 2009:
 
Title of ClassName Shares  Percent (1) 
          
Common StockCMG Acquisitions, Inc.  14,085,789   33.22%
          
 Alan Morell  10,107,000   23.84%
          
 James J. Ennis  2,500,000   5.89%
          
 
Security Ownership of CMG Holdings Inc. directors and executive officers as of November 23, 2009:
 
Title of ClassName Shares  Percent (1) 
          
Common StockAlan Morell  10,107,000(2) 23.84%
          
 James J. Ennis  2,500,000(3) 5.89%
          
 Michael Vandetty  1,000,000   2.35%
          
 All Directors and Executive Officers as a Group  13,607,000   32.09%
 
 
(1)Beneficial ownership is determined in accordance with the rules of the Securities and Exchange Commission and includes voting and investment power with respect to shares. Unless otherwise indicated, the persons named in the table have sole voting and sole investment control with respect to all shares beneficially owned, subject to community property laws where applicable. The number and percentage of shares beneficially owned are based on 42,400,000 shares of common stock outstanding as of May 27, 2008, the closing date of the Reorganization. The address for those individuals for which an address is not otherwise indicated is: c/o CMG Holdings, Inc., 5601 Biscayne Boulevard, Miami, Florida 33137, USA.
  
(2)Mr. Morell owns 3,500,000 shares of Creative Management Group, Inc. directly, and is the beneficial owner of an additional 6,607,000 shares owned by Commercial Rights Intl Corp. for a total of 10,107,000 shares.
  
(3)Mr. Ennis owns 500,000 shares of Creative Management Group, Inc. directly, and is the beneficial owner of an additional 2,000,000 shares owned by Hastings Creek Group, Inc. for a total of 2,500,000 shares.



None.
 
 
11

 

(a) Evaluation of disclosure controls and procedures.
 
Disclosure controls and procedures have been designed to ensure that information required to be disclosed by the Company is collected and communicated to management to allow timely decisions regarding required disclosures. The Chief Executive Officer and the Chief Financial Officer have concluded, based on their evaluation as of September 30, 2009, the disclosure controls and procedures were not effective in providing reasonable assurance that material information is made known to them by others within the Company:
 
a)    We did not maintain sufficient personnel with an appropriate level of technical accounting knowledge, experience, and training in the application of generally accepted accounting principles commensurate with our complexity and our financial accounting and reporting requirements. As a result, there may be a lack of monitoring of the financial reporting process and there is a reasonable possibility that material misstatements of the consolidated financial statements, including disclosures, will not be prevented or detected on a timely basis; and
 
b)    There is a lack of sufficient accounting staff which results in a lack of segregation of duties necessary for a good system of internal control. This control deficiency, which is pervasive in nature, results in a reasonable possibility that material misstatements of the financial statements will not be prevented or detected on a timely basis.
 
Management’s efforts to address these deficiencies in its disclosure controls and procedures is reflected in its commitment to providing continued education and training for our Chief Financial Officer and hiring additional accounting staff to ensure the level of expertise required for a public company. In addition, management has budgeted in the coming year for additional accounting staff to address internal control weaknesses associated with lack of segregation of duties.
 
(b) Changes in internal controls
 
There have been no changes to our internal control in the quarter ended September 30, 2009.

 
12


 

There is no past, pending or, to the Company’s knowledge, threatened litigation or administrative action which has or is expected by the Company’s management to have a material effect upon our Company’s business, financial condition or operations, including any litigation or action involving our Company’s officers, directors, or other key personnel.



Registrant is a smaller reporting company and is therefore not required to provide this information.



None


 
None
 
 

None
 
 
 
The Company entered into a finder's fee agreement with LSC Capital Advisors, Inc. ("LLC") and channel sales agreement with CCI Advisors, Inc. ("CCI").   Joseph Wagner, the CEO of XA, Experiential Agency, Inc., our subsidiary, is a principal in both LSC and CCI.
 
13


 
              Exhibit No.                 Document Description

 31.1Certification of Chief Executive Officer pursuant to Rule 13a-14(a) and Rule 15d-14(a) of the Securities Exchange              Act, as amended.

 31.2Certification of Chief Financial Officer pursuant to Rule 13a-14(a) and Rule 15d-14(a) of the Securities Exchange Act, as amended.

 32.1Certification of Chief Executive Officer Pursuant to 18 U.S.C. Section 1350 as adopted Pursuant to Section 906 of the Sarbanes Oxley Act of 2002.

 32.2Certification of Chief Financial Officer Pursuant to 18 U.S.C. Section 1350 as adopted Pursuant to Section 906 of the Sarbanes Oxley Act of 2002.
 
Reports on Form 8-K:
       
                    The Company filed a Form 8-K on September 30, 2009 - Item 8.01 Signing of Letter of Intent with AudioEye, Inc.
 
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In accordance with Section 13 or 15(d) of the Exchange Act, the registrant caused this report to be signed on its behalf by the undersigned, there unto duly authorized.

  CMG HOLDINGS, INC.
                         (Registrant)
   
   
 Date: November 23, 2009 
  By:  /s/ ALAN MORELL
           Alan Morell
          Chief Executive Officer and
          Chairman of the Board
   
 Date: November 23, 2009  By:  /s/ JAMES J. ENNIS
           James J. Ennis
           Chief Financial Officer and
           Director
   


In accordance with the Exchange Act, this report has been signed below by the following persons on behalf of the registrant and in the capacities and on the dates indicated.


SIGNATURE NAME TITLE DATE
       
/s/Alan Morell Alan Morell Chief Executive Office and November 23, 2009 
    Chairman of the Board  
       
/s/James I. Ennis James I. Ennis Chief Financial Officer and Director November 23, 2009 
       

 
 
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