Investor PresentationJanuary 2021
Forward Looking Statements This Descriptive Presentation (the “Presentation") has been prepared by Boomer Naturals (the “Company”) and recipients are not entitled to rely on the accuracy or completeness of the Presentation. Each recipient agrees, and the receipt of this Presentation serves as an acknowledgment thereof, that the subject matter hereof and all of the information contained herein is of a confidential nature and that the recipient will treat such information in a confidential manner and will not, directly or indirectly, disclose or permit its affiliates or representatives to disclose any information regarding its receipt hereof or any information contained herein to any other person or reproduce, disseminate, quote or refer to this Presentation, in whole or in part, without the prior written consent of the Company. This Presentation contains forward looking statements and projections, which are subject to many operational and industry risks, uncertainties and assumptions, including management’s assessment of future financial performance, results of anticipated growth strategies and anticipated trends in the business and industry. There are many business factors that could cause future actual results, the level of business and financial performance to differ materially from the information expressed or implied by the forward-looking information and projections. Readers should use their knowledge of the business and industry to critically assess all forward looking statements and projections.Statistical information contained in this Presentation is based on information available to the Company that the Company believes is accurate. It is generally based on publications that are not produced for the purposes of securities offerings or economic analysis. The Company has not reviewed or included data from all sources and cannot assure prospective parties of the accuracy or completeness of the data included in this Presentation. Forecasts and other forward looking information obtained from these sources are subject to the same qualifications and the additional uncertainties accompanying any estimates of future market size, revenue and market acceptance of products and services. The Company undertakes no obligation to update forward looking information to reflect actual results or changes in assumptions or other factors that could affect those statements. This Presentation has not been filed or reviewed by the Securities and Exchange Commission (“SEC”) or any securities regulatory authority of any state, nor has the SEC or any such authority passed upon the accuracy or adequacy of this Presentation.This Presentation does not constitute an offer to sell or solicitation of an offer to buy any securities. This Presentation does not purport to contain all information which may be material to a prospective party, and recipients of this Presentation should conduct their own independent evaluation and due diligence of the Company. Each recipient agrees, and the receipt of this Presentation serves as an acknowledgment thereof, that if such recipient determines to engage in a transaction with the Company, its determination will be based solely on the terms of the definitive agreement relating to such transaction and on the recipient’s own investigation, analysis and assessment of the Company and the transaction.The Company reserves the right, in its sole discretion, to reject any and all proposals made by or on behalf of any prospective party with regard to a transaction with the Company, and to terminate further participation in the investigation and proposal process by, or any discussions or negotiations with, any prospective party at any time. The Company does not intend to update or otherwise revise this Presentation following its distribution. *
Agenda 1 2 3 4 5 6 Introduction to Boomer Naturals Current Addressable Market for Flagship Products Product Offerings Sales, Distribution and Expansion Strategy PPE Supply Chain Financial Highlights & Key Takeaways *
Boomer Naturals Overview Expanding Two Growing Platforms: Healthy Living and Boomer PPE products Leveraging an omni-channel sales strategy including e-commerce, retail, and wholesale Seven-person medical advisory board consisting of physicians and wellness professionals Exclusive US distribution from Vietnamese suppliers via Pham Van Trading Based in Las Vegas, NV, with 120 employees Public company (OTC: BOMH), completed a reverse merger in February 2020 100+ wholesale partners via Boomer Botanics, PPE contracts, and Skin Sunscreen Fiscal year ends July 31 Boomer PPE Our products and services enhance well-being and increase quality of lifeBoomer Naturals at a Glance Serving Wellness and PPE Markets Select PartnersHealthy Living *
Expanding Platform & Key Milestones for Growth 2020 2019 Incorporation of Boomer Naturals Medical Advisory Board Established Boomer Naturals developed, using a blend of botanical terpenes, serving as a CBD alternative Boomer Naturals launches, using an omni-approach of retail, wholesale ande-commerce channels Enters a co-branding partnership with Tommy Bahama COVID-19 pandemic halts US retail, as broader economy shows Entered into agreement with Scripps-Hesco, the largest US chiropractor distributor Boomer leverages its global network to develop PPE supply chain, using itse-commerce expertise to distribute 1000s of orders per day Completes a reverse merger to become a publicly traded company on the OTC market, under "BOMH" Entered into an agreement with CVS Health for face cover supply across all US retail stores Corporate • Healthy Living • Boomer PPE * 2021 Leverage relationships with Vietnamese suppliers to expand into adjacent product categories Expect to generate:$100M - $115M in Revenue$25M - $35M in Net Income
Mike QuaidChief Executive OfficerFormer executive at S.G. Warburg, Partner and head of risk mgmt. at KCCO a Chicago-based hedge fundCo-founded BN in 2019; responsible for major partnerships including PGA magazine, Tommy Bahama, and Pham Van Trading as well as the acquisition of SKIN sunscreen, a leading golf sun care brandB.S., Millikin University, MBA Northwestern Kellogg Giang Thi HoangChief Operating OfficerFormer Marketing and Public Relations executive during 14-year career at Vietnam Eximbank, direct report to CEOJoined in 2019, responsible for international and domestic supply chain. Oversees procurement from Vietnam and management ofexclusive supply contracts with U.S. manufacturersB.S., University of Ho Chi Minh City Management Team *
Agenda 1 2 3 4 5 6 Introduction to Boomer Naturals Current Addressable Market for Flagship Products Product Offerings Sales, Distribution and Expansion Strategy PPE Supply Chain Financial Highlights & Key Takeaways *
Face covers that offer protection from dust and prevent the spread of COVID-19The CDC recommends using in public settings for social distancing and proper hygiene13% of 2020E global market share, growing at ~6% CAGR through 2025 Respiratory and surgical mask market penetratorAccessible alternative to respiratory masks in special situations where availability is lackingA more economical, effective, and environmentally friendly option than surgical masks Face Cover Market Segmentation Breakdown kids Silver-infused Reusable Face Coversfor Men, Women, & By Product Type Cloth Face Covers Respiratory MasksN95, KN95, FFP2 & FFP3, P95 & R95Tight-fitting face masks that can filter out small particles, viruses, and bacteriaBeyond splashes, sprays, and large droplets, these respirators also filter out 95% to 99% small air particles,including viruses and bacteria52% of 2020E global market share, growing at a ~13% CAGR through 2025 Surgical Masks3-PLY, 4-PLYDisposable, loose-fitting face masks that cover nose, mouth, and chinFDA-approved to protect the consumer from sprays, splashes, and large-particle dropletsPrevents the spread of potentially infectious respiratory secretions from the wearer to others35% of 2020E global market share, growing at a ~9% CAGR through 2025 Source: Arizton Global Face Mask Outlook and Forecast Exclusions | Face Shields, Self-Contained Apparatuses, Full Face Respirators Market Leader *
Face Cover Market Size & Forecast (2019 - 2021) By revenue ($ in millions) Source: Arizton Global Face Mask Outlook and Forecast, Company Data, Expert Interviews Global Product Segmentation Key Growth Drivers 2,058 2019 2021 2019 2021 Geographic Segmentation 20,406 10,971 1,504 1,947 16,422 3,551 4,434 6,488 2020Cloth • Surgical • Respiratory 1,779 5,509 13,050 34,927 10,057 27,344 2020North American Market Global Market Increasing Consumption of Face Masks for Personal Use Growing Spread of Diseases Rising Patient Pool Globally Expanding Investment in Healthcare *
North American Face Mask Market Breakdown (2020) By revenue ($ in millions) Drug Store mask sales represent a $2.3B revenue opportunity, accounting for 18% of the 2020 aggregate market N. A. Distribution Segmentation N. A. Indirect Distribution Breakdown Indirect Distribution$8,989M (69%) Wholesalers$3,998M (44%)Supermarket$1,577M (18%)Wholesalers$367M (4%) Direct Distribution$4,061M (31%) Drug Stores$2,317M (26%)E-commerce$730M (8%) * Source: Arizton Global Face Mask Outlook and Forecast
North American Face Mask Market Breakdown (2020) 44 27 17 12 Betterassuming a vaccine is unavailable Personal use of face coverings over time,% of respondents repoting at least a weekly use Expectations for COVID-19’s progression in the US, in 9 months, % of respondents N95Respirator Currently In 9 Months Surgical Mask Cloth Mask 2019 2021 1,334445 9,787 7,542 3,262 2,514 2020Adult • Kids Vast Majority of Americans Expect to Wear Masks in 2021 N. A. Age Demographic Segmentation American culture embracing masks, with 70% expecting to wear a cloth mask in 2021 * Aggregate mask sales represent a $10.1B revenue opportunity in 2021 Source: Arizton Global Face Mask Outlook and Forecast, McKinsey & Company By revenue ($ in millions)
Sustained Demand Drivers Through 2021 Source: Arizton Global Face Mask Outlook and Forecast, Goldman Sach's Research, CNN, Harvard, Industry Experts Increased awareness and widespread testing As businesses return, the safety of both employees and customers will be top priority International demand sustained as COVID spreads more into developing countries COVID resurgence Globally, governments, corporations, and small businesses will stockpile PPE for risk mitigation and/or compliance with health mandates Sustained PPE usage becomes the norm for individuals and businesses Unwillingness to vaccinate Pockets of western populations adopting face masks akin to APAC markets, which see ~60% usage Long Term Demand Short Term Demand Strong Support for Face Masks as Best Solution During the PandemicA June 2020 Harvard Study suggests masks and social distancing will be needed into 2022 to avoid overwhelming the health care system"A national face mask mandate could partially substitute for renewed lockdown," given face masks are associated with significantly better coronavirus outcomes Mask Mandates are Associated with Large Declines in COVID-19 CasesImpact of States Mandating Mask Use in Public on Daily County-Level Growth Rate of COVID-19 Confirmed Cases Reference Period *Mask mandate is measured at announcement. Error bars represent a 95% confidence interval 16+ pp3210-1-2-3-4-5 21-29 30-39 40+ 11-15 11-15 6-10Days Before 6-10 1-5 1-5 16-20Days After *
Boomer Naturals' Face Cover Total Addressable Market Source: Arizton Global Face Mask Outlook and Forecast, Company Data, Expert Interviews Our market is ~67% of the North American MarketNorth American Face Mask Market by Revenue and Product (2020)By Revenue ($ in millions) Boomer Face Mask Addressable Market $8,679MTotal Boomer Addressable Market $7,586Cloth 100% 20% 20% $1,304Surgical $4,160Respiratory Market leadership in cloth mask market Boomer face covers are more cost effective for organizations Alternative, amidst global shortage, for non-front-line medical professionals 3-layer product conforms to WHO and CDC guidelines More protection, comfort and environmental *
Addressable Market for Boomer Botanics is ~$15B Source:1. Brightfield Group July, 2020 US CBD Report2. Allied Market Research3. MarketResearch.com Boomer Botanics extends across several high-growth health and wellness product marketsMarket 2020 US Market Est. Size Est. 2020-2025 CAGR Relevancy to Boomer Botanics Boomer Botanics Products Topical Pain Relief ~$4.7B1 ~29.0%1 ~$9.3B2 ~7.4%2 ~$576M3 ~7.0%3 OTC Sleep Aides Market Relevant Boomer Botanics Products Full Product Suite * Roll-ons and Creams PM Botanic Products
Agenda 1 2 3 4 5 6 Introduction to Boomer Naturals Current Addressable Market for Flagship Products Product Offerings Sales, Distribution and Expansion Strategy PPE Supply Chain Financial Highlights & Key Takeaways *
Boomer Botanics (CB5)Roll-onImmune TinctureGummiesPet TreatsMassage OilCream All PPE ProductsMulti-Use Face CoverSurgical Face MaskViser Face ShieldHand SanitizerSafety Glasses Skin and WellnessGlam MaskLip MaskSkin SunscreenSkin Lip BalmLibido Supplement Nitrile GlovesIsolation GownsCoverallsPPE Pack Healthy Living Products PPE Products Comprehensive Health and Wellness Product Suite Boomer PPE and Healthy Living Products Overview of Boomer Product Offerings *
Boomer Reusable Face Cover Deep Dive 3-Layer Structure3-layer structure, as recommended by the World Health Organization, material is 65% cotton / 35% polyester blend with three different layers each infused with silver-infused Silver-infused TechnologyTechnology utilized for each layer, which harnesses specially charged fibers, with antimicrobial properties designed to block the spead of particles Washable & ReusableFace covers have been tested and used effectively for up to 30 days and/or 30 washes *
Boomer Botanics Deep Dive All natural, doctor-formulated blends (patent pending) Combines five natural and powerful ingredients to balance and support the body Proprietary formula of botanical blends A healthy, fully-supported and balanced body means a stronger immune system, better pain management, more restful sleep, less fatigue, and much more! Featuring a blend of powerful ingredients, including rosemary extract, cacao extract, black pepper extract, and natural herbs Supports immune systemHelps reduce pain and inflammationHelps reduce stressHelps improve focus and memoryHelps alleviate mild mood swingsHelps support lung and respiratory function Reduces the appearance of blemishesHelps maintain cholesterol levels within the normal rangeHelps maintain proper joint functionHelps maintain healthy blood sugar levelsAids in the overall aging process *
Agenda 1 2 3 4 5 6 Introduction to Boomer Naturals Current Addressable Market for Flagship Products Product Offerings Sales, Distribution and Expansion Strategy PPE Supply Chain Financial Highlights & Key Takeaways *
Sales, Distribution and Expansion Strategy: PPE Target large retailers and distributors in need of reliable PPE supply (i.e., CVS, Core-Mark, grocery store chains, etc.) with high potential for cross-sell opportunities into Boomer's Healthy Living products Invest in DTC distribution growth while adding flagship retail store in NYC, across from Madison Square Garden (MSG) Pursue corporations to help them supply their employees, reps, and/or customers with PPE (e.g., Foxwood and Aetna) Expand presence to small and medium sized businesses (i.e., Terrible Herbst, salons, local restaurants, etc.) * Outreach to high-need institutions such as healthcare facilities, schools, state and local governments, prisons, and senior living facilities to provide high-quality, reliable, and comprehensive PPE supply
Sales, Distribution and Expansion Strategy: Healthy Living Renewable three-year agreement (Jan, 2020) with lifestyle brand Tommy Bahama to be their exclusive licensed wellness partner Agreement with Scrip/Hessco, who serves over 60,000 chiropractors, massage therapists, physical therapists, and home health organizations. Working with Boomer Naturals to place Boomer Botanics products in clinics nationally Add flagship retail store in NYC across the street from Madison Square Garden * Invest heavily in e-commerce business, while planning large-scale campaign for face mask customers and high need institutions / individuals (e.g., elderly and senior living establishments) regarding the benefits of Boomer Botanics Leverage brokers and distributors for regional and national retailers, while our in-house sales team has established several wholesale options (e.g. golf shops and nail salons)
Potential Expansion Opportunities in FY 2021 New Markets Boomer Products Boomer Rationale Est. Annual Revenue Total US Market Category Bedding Nano-silver infused pillows, blankets, and linens Cost advantage/expertise via Vietnam manufacturing network $25m $13b Personal Care/Bandages Nano-silver bandages Leveraging manufacturing efficiencies in Vietnam to fulfill demand within Boomer’s US distribution network $10m $800m Apparel: Socks, Athletic, Underwear, Yoga Nano-silver infused clothing Cost advantage/expertise via Vietnam manufacturing network $25m $69b Coffee Boomer Vietnamese Coffee Sourced from Vietnam. Leveraging contacts to bring one of the most popular coffees in the world to our distribution network $25m $81b Extended Face Mask: Cold and Flu Allergy Boomer 30-Day Reusable Masks Broadened category demand from current distribution network. $20m $14b * Boomer’s business model creates new product opportunities for itself across channels of well-established customers and supply chains Source: Statista and Specialty Coffee Association (SCA)
Media Spend and Strategy 71% Q4 2020 Media Spend Breakdown Media Spend ResultsTotal Media Spend: ~$12.5M Media spend budgeted to be 15% - 20% of quarterly net sales on a go forward basis as consumer education and brand awareness matures Consumer education on nano-silver mask technology differentiation Branding opportunity, while helping raise awareness around COVID-19 safety precautions 25% 4% Digital Broadcast Print & Others Q4 2020 saw significant media initiatives to educate consumers on product technology differientiation and establish the Boomer PPE brand 75%Americans Reached Key component of CVS selection Boomer as their premier face cover and gaiter vendor 250mDigital Impressions *
TV, Radio, and Digital Media Coverage Digital Media TV and Radio Partners / Coverage TV and Radio Partners / Coverage Target Websites Ad Examples TV and Radio Partners / Coverage FoxNews.com Yahoo.com MSN.com CNN.com People.com NJ.com NYPost.com USAToday.com MaternityWeek.com DrudgeReport.com Weather.com TheHill.com *
Agenda 1 2 3 4 5 6 Introduction to Boomer Naturals Current Addressable Market for Flagship Products Product Offerings Sales, Distribution and Expansion Strategy PPE Supply Chain Financial Highlights & Key Takeaways *
Certified, High Quality ProductsFDA registered manufacturers, antibacterial protection, 30-day use washable face covers13 & 4-ply paper surgical masks, nitrile gloves, neck gaiters, surgical gowns (level II) and coveralls all certified by US testing standards Proven Logistics: Shipped 10M+ UnitsReceived 10M units within 90 days of PPE division creationPartnership with Pham Van Trading (PVT) who manages exclusive US relationships with supplier and customsBest in class international shipping with Super Cargo Multiple Suppliers to Mitigate RiskTeam of eight in Vietnam to oversee supply chain and logisticsThree Vietnamese factories able to procure 30M face covers per monthAccess to gloves, gowns, and coveralls via PVT Multiple Suppliers to Mitigate RiskExclusive contracts with face mask suppliers for US distributionPVT in Vietnam is operated by export / import banking and academic professionals with family ties to BN stakeholdersPVT leverages connections throughout the PPE APAC supply chain Independent laboratory tests performed on test samples of antimicrobial finishes on Boomer Naturals textile materials at a FDA registered laboratory confirm antimicrobial activity against (1) Staphylococcus aureus and (2) E. coli after a 24-hour contact period 2. Varies based on customer need, air cargo option is leveragedVaries based on customer need, air cargo option is leveraged Supply Chain Partnership Overview and Cash Flow Dynamics Supply Chain Dynamics Company Super Cargo PVT Holdings Manufacture Customer 2 2 1 1 2 3 3 * T=0BN receives a PO from customer and places order with PTV holdings T=1PVT sends order to supplier network and Super Cargo T=VariesCustomer received product T=7-242 (Shipment Sent)Super Cargo arranges delivery from Vietnam
Agenda 1 2 3 4 5 6 Introduction to Boomer Naturals Current Addressable Market for Flagship Products Product Offerings Sales, Distribution and Expansion Strategy PPE Supply Chain Financial Highlights & Key Takeaways *
ResultsQ1 Fiscal 2021 Results and Preliminary FY 2021 Guidance "Our successful expansion into the Personal Protective Equipment category has exceeded our expectations and positions us well to expand into ancillary health and wellness categories by leveraging our expertise and unique access to manufacturing capacity in Vietnam."-Mike Quaid, Boomer Naturals Chief Executive Officer * $28.8M in Net Sales$7.9M in Operating IncomeQ1 Fiscal 2021 Results1 $100M - $115M in Net Sales$25M - $35M in Operating IncomeFiscal Year 2021 Estimates2 1. Ended October 31, 20202. Ending July 31, 2021
Boomer Holdings, Inc: Company Structure Capital StructureEquity80% founders, management, and employees20% sold through family and friend rounds155M common shares outstanding; 200M authorized common, 10M preferredDebt$2.5M in working capital revolver$2.2M in convertible notes Corporate OverviewBoomer Holding, IncCompleted reverse merger with Remaro (REMO) in early Feb. 2020Operating company is Boomer Naturals (BN)Began trading on the OTC market under symbol: BOMH in early Sept. 2020155M common shares outstanding; 200M authorized common, 10M preferred *
Investment Highlights Significant face cover and other PPE Total Addressable Market Blue chip, dedicated brand partners pave the way to broader outreach Strong growth driven by robust and sustainable demand drivers and established brand name Leading health and wellness industry expertise Unique dual channel, cross-sell opportunity through PPE and Healthy Living business divisions *