1
                                 UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, DC  20549


FORM 10-Q QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
EXCHANGE ACT OF 1934.

For the quarterly period ended:  JUNE 30, 1998.

Commission file number:  000-14282.

Exact name of registrant as specified in its charter:
T. ROWE PRICE ASSOCIATES, INC.

State of incorporation:  MARYLAND.

I.R.S. Employer Identification No.:  52-0556948.

Address and Zip Code of principal executive offices:  100 EAST PRATT STREET,
BALTIMORE, MARYLAND  21202.

Registrant's telephone number, including area code:  (410) 345-2000.

Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months, and (2) has been subject to such filing
requirements for the past 90 days.  Yes [X].  No [  ].

Indicate the number of shares outstanding of the issuer's common stock ($.20
par value), as of the latest practicable date.  119,535,933 SHARES AT
JULY 21, 1998.

Exhibit index is at Item 6(a) on page 12.

















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PART I.  FINANCIAL INFORMATION.
ITEM 1.  FINANCIAL STATEMENTS.

                         T. ROWE PRICE ASSOCIATES, INC.
                UNAUDITED CONDENSED CONSOLIDATED BALANCE SHEETS
                       (in thousands, except share data)


                                                        12/31/97  06/30/98
                                                        ________  ________
ASSETS
Cash and cash equivalents                               $200,409  $248,731
Accounts receivable                                       86,795    96,404
Investments in sponsored mutual funds                    173,729   197,473
Partnership and other investments                         19,030    15,836
Property and equipment (Note 2)                          142,497   149,685
Other assets                                              23,607    16,540
                                                        ________  ________
                                                        $646,067  $724,669
                                                        ________  ________
                                                        ________  ________


LIABILITIES AND STOCKHOLDERS' EQUITY
Liabilities
 Accounts payable and accrued expenses                  $ 30,722  $ 30,421
 Accrued compensation and retirement costs                49,694    52,078
 Income taxes payable                                     19,102    14,096
 Dividends payable                                        10,039    10,157
 Minority interests in consolidated subsidiaries          49,837    43,432
                                                        ________  ________
     Total liabilities                                   159,394   150,184
                                                        ________  ________

Commitments and contingent liabilities (Note 2)

Stockholders' equity
 Preferred stock, undesignated, $.20 par value -
  authorized and unissued 20,000,000 shares                   --        --
 Common stock, $.20 par value - authorized
  200,000,000 shares in 1997 and 500,000,000 shares
  in 1998; issued 59,097,705 shares in
  1997 and 119,504,242 shares in 1998 (Note 3)            11,819    23,901
 Capital in excess of par value                           30,707    31,269
 Retained earnings                                       415,279   481,192
 Accumulated other comprehensive income                   28,868    38,123

                                                        ________  ________
     Total stockholders' equity                          486,673   574,485
                                                        ________  ________
                                                        $646,067  $724,669
                                                        ________  ________
                                                        ________  ________





See the accompanying notes to the condensed consolidated financial
statements.
 3

                         T. ROWE PRICE ASSOCIATES, INC.
             UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF INCOME
                    (in thousands, except per-share amounts)

                                       Three months      Six months
                                           ended            ended
                                         June 30,         June 30,
                                     __________________________________
                                       1997    1998     1997     1998
                                     ________ ________________ ________

Revenues
  Investment advisory fees          $141,549 $176,750 $270,846 $340,467
  Administrative fees                 34,694   43,361   69,829   85,525
  Investment and other income          3,845    2,198    7,372    6,751
                                    ________ ________ ________ ________
                                     180,088  222,309  348,047  432,743
                                    ________ ________ ________ ________

Expenses
  Compensation and related costs      62,257   75,906  121,439  146,306
  Advertising and promotion           13,742   16,983   31,199   37,055
  Occupancy and equipment             14,989   20,071   28,745   38,956
  International investment
   research fees                      11,782   12,553   22,739   25,113
  Other operating expenses            14,236   15,042   26,502   27,963
                                    ________ ________ ________ ________
                                     117,006  140,555  230,624  275,393
                                    ________ ________ ________ ________

Income before income taxes and
 minority interests                   63,082   81,754  117,423  157,350
Provision for income taxes            24,162   31,602   45,286   60,529
                                    ________ ________ ________ ________
Income from consolidated companies    38,920   50,152   72,137   96,821
Minority interests in consolidated
 subsidiaries                          5,138    5,283    9,808   10,662
                                    ________ ________ ________ ________
Net income                          $ 33,782 $ 44,869 $ 62,329 $ 86,159
                                    ________ ________ ________ ________
                                    ________ ________ ________ ________

Basic earnings per share            $    .29 $    .38 $    .54 $    .72
                                    ________ ________ ________ ________
                                    ________ ________ ________ ________
Diluted earnings per share          $    .27 $    .34 $    .49 $    .66
                                    ________ ________ ________ ________
                                    ________ ________ ________ ________

Dividends declared per share        $   .065 $   .085 $    .13 $    .17
                                    ________ ________ ________ ________
                                    ________ ________ ________ ________

Weighted average shares outstanding  115,818  119,209  115,687  118,854
                                    ________ ________ ________ ________
                                    ________ ________ ________ ________
Weighted average shares outstanding-
 assuming dilution                   127,028  130,598  127,055  130,267
                                    ________ ________ ________ ________
                                    ________ ________ ________ ________






See the accompanying notes to the condensed consolidated financial
statements.

 4
                         T. ROWE PRICE ASSOCIATES, INC.
           UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
                                 (in thousands)

                                                        Six months ended
                                                       __________________
                                                       06/30/97  06/30/98 
                                                       ________  ________ 
Cash flows from operating activities
  Net income                                           $ 62,329  $ 86,159 
  Adjustments to reconcile net income to net cash
  provided by operating activities
    Depreciation and amortization of property
    and equipment                                        11,102    15,900 
    Minority interests in consolidated subsidiaries       9,808    10,662 
    Increase in accounts receivable                     (10,182)   (9,609)
    Change in accounts payable and accrued liabilities   10,514     7,759 
    Other changes in assets and liabilities                 669     2,463 
                                                       _________ ________ 
  Net cash provided by operating activities              84,240   113,334 
                                                       ________  ________ 

Cash flows from investing activities
  Investments in sponsored mutual funds                 (10,026)  (13,330)
  Proceeds from disposition of sponsored mutual funds        --     3,957 
  Partnership and other investments                      (3,432)     (579)
  Liquidation of partnership and other investments        5,696     2,116 
  Additions to property and equipment                   (29,827)  (24,874)
                                                       ________  ________ 
  Net cash used in investing activities                 (37,589)  (32,710)
                                                       ________  ________ 

Cash flows from financing activities
  Purchases of stock                                     (9,655)       -- 
  Receipts relating to stock issuances                    5,117     4,855 
  Dividends paid to stockholders                        (15,008)  (20,127)
  Distributions to minority interests                    (7,370)  (17,030)
                                                       ________  ________ 
  Net cash used in financing activities                 (26,916)  (32,302)
                                                       ________  ________ 

Cash and cash equivalents
  Net increase during period                             19,735    48,322 
  At beginning of year                                  114,551   200,409 
                                                       ________  ________ 
  At end of period                                     $134,286  $248,731 
                                                       ________  ________ 
                                                       ________  ________ 










See the accompanying notes to the condensed consolidated financial
statements.

 5
                         T. ROWE PRICE ASSOCIATES, INC.
       UNAUDITED CONDENSED CONSOLIDATED STATEMENT OF STOCKHOLDERS' EQUITY
                             (dollars in thousands)

                                                          Accumu-
                                      Capital               lated
                              Common       in               other     Total 
                               stock   excess             compre-    stock- 
                               - par   of par  Retained   hensive  holders' 
                               value    value  earnings    income    equity 
                             _______  _______  ________  ________  ________ 
Balance at December 31, 1997,
 59,097,705 common shares    $11,819  $30,707  $415,279   $28,868  $486,673 
Comprehensive income
 Net income                                      86,159                     
 Unrealized security
  holding gains                                             9,255
 Total comprehensive income                                          95,414 
812,249 common shares
 issued under stock-based
 compensation plans              163   12,481                        12,644 
Dividends declared                              (20,246)            (20,246)
59,594,288 shares issued in 
 2-for-1 split of common
 stock at April 30, 1998      11,919  (11,919)                           -- 
                             _______  _______  ________   _______  ________ 
Balance at June 30, 1998,
 119,504,242 common shares   $23,901  $31,269  $481,192   $38,123  $574,485
                          
                             _______  _______  ________   _______  ________ 
                             _______  _______  ________   _______  ________ 






















See the accompanying notes to the condensed consolidated financial
statements.
 6
                         T. ROWE PRICE ASSOCIATES, INC.
         NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS


NOTE 1 - THE COMPANY AND BASIS OF PREPARATION.

T. Rowe Price Associates, Inc. and its consolidated subsidiaries (the
Company) derives its revenue primarily from investment advisory and
administrative services provided to sponsored mutual funds and investment
portfolios and to private accounts of other institutional and individual
investors, primarily domiciled in the United States of America.  Company
revenues are largely dependent on the total value and composition of assets
under management, which include domestic and international equity and debt
securities; accordingly, fluctuations in financial markets and in the
composition of assets under management impact revenues and results of
operations.  Assets under management at June 30, 1998 total $141.9 billion,
including $91.4 billion in the sponsored T. Rowe Price mutual funds.

The unaudited condensed consolidated financial statements reflect all
adjustments which are, in the opinion of management, necessary to a fair
statement of the results for the interim periods presented.  All such
adjustments are of a normal recurring nature.

The unaudited interim financial information contained in the condensed
consolidated financial statements should be read in conjunction with the
consolidated financial statements contained in the 1997 Annual Report to
Stockholders.

NOTE 2 - COMMITMENTS AND CONTINGENT LIABILITIES.

On February 11, 1998, the Company entered into an agreement to construct two
office buildings having a combined 360,000 square feet of floor space and two
parking garages.  On June 17, 1998, the agreement was amended to include an
aggregate guaranteed maximum price of $70,840,000.  The facilities will be
erected on land owned in Owings Mills, Maryland.

NOTE 3 - COMMON STOCK SPLIT.

On April 30, 1998, the Company's outstanding common shares split two-for-one. 
All per share and share data in the accompanying unaudited condensed
consolidated statements of income have been adjusted to give retroactive
effect to the stock split.









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                       REPORT OF INDEPENDENT ACCOUNTANTS


To the Board of Directors and Stockholders of
T. Rowe Price Associates, Inc.

We have reviewed the condensed consolidated financial statements of T. Rowe
Price Associates, Inc. and its subsidiaries as of June 30, 1998, and for the
three- and six-month periods ended June 30, 1997 and 1998, appearing on pages
two through six of this Form 10-Q Quarterly Report.  These financial
statements are the responsibility of the company's management.

We conducted our review in accordance with standards established by the
American Institute of Certified Public Accountants.  A review of interim
financial information consists principally of applying analytical procedures
to financial data and making inquiries of persons responsible for financial
and accounting matters.  It is substantially less in scope than an audit
conducted in accordance with generally accepted auditing standards, the
objective of which is the expression of an opinion regarding the financial
statements taken as a whole.  Accordingly, we do not express such an opinion.

Based on our review, we are not aware of any material modifications that
should be made to the accompanying condensed consolidated financial
statements for them to be in conformity with generally accepted accounting
principles.

We have previously audited, in accordance with generally accepted auditing
standards, the consolidated balance sheet as of December 31, 1997, and the
related consolidated statements of income, of cash flows, and of stock-
holders' equity for the year then ended (not presented herein), and in our
report dated January 26, 1998 we expressed an unqualified opinion on those
consolidated financial statements.  In our opinion, the information set forth
in the accompanying condensed consolidated balance sheet as of December 31,
1997, is fairly stated in all material respects in relation to the
consolidated balance sheet from which it has been derived.




/s/ PricewaterhouseCoopers LLP

Baltimore, Maryland
July 21, 1998


THE ABOVE REPORT IS NOT A "REPORT" WITHIN THE MEANING OF SECTIONS 7 AND 11 OF
THE SECURITIES ACT OF 1933 AND THE INDEPENDENT ACCOUNTANTS' LIABILITY
PROVISIONS OF SECTION 11 OF THE ACT DO NOT APPLY.



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ITEM 2.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
RESULTS OF OPERATIONS.

GENERAL.

T. Rowe Price Associates, Inc. and its consolidated subsidiaries (the
Company) derives its revenue primarily from investment advisory and
administrative services provided to the sponsored Price Mutual Funds (the
Funds), other sponsored investment portfolios, and private accounts of other
institutional and individual investors.  Investment advisory fees are
generally based on the net assets of the portfolios managed.  The majority of
administrative revenues are derived from services provided to the Funds.

The Company's base of assets under management consists of a broad range of
domestic and international stock, bond, and money market mutual funds and
other investment portfolios which meet the varied needs and objectives of its
individual and institutional investment advisory clients.  At June 30, 1998,
total assets under management are $141.9 billion, including $91.4 billion in
the Funds.  Equity investments compose nearly 74% of total assets under
management.

RESULTS OF OPERATIONS - THREE MONTHS ENDED JUNE 30, 1998 VERSUS 1997.

Net income increased $11.1 million or 33% to $44.9 million or diluted
earnings per share of $0.34 from $33.8 million or diluted earnings per share
of $0.27.  Earnings per share have been retroactively restated for the two-
for-one stock split effected at April 30, 1998.  Total revenues increased 23%
from $180 million to $222 million, led by an increase of $35.2 million in
investment advisory fees.

Investment advisory fees from the Funds increased nearly $27.8 million as the
Fund's average assets under management during the second quarter rose $20.6
billion to $91.1 billion.  Fund assets totaled $91.4 billion at June 30,
1998, up $10.3 billion from December 31, 1997.  Stock funds, which totaled
$70.7 billion at June 30, 1998, accounted for approximately 85% of the
increase.  Net cash inflows to the Funds during the second quarter of 1998
were nearly $1.4 billion with the balance of the change in Fund assets coming
primarily from declines in value of the funds' investment portfolios.  As of
July 19, fund assets had risen nearly $3.0 billion since June 30, including
net cash inflows of about $430 million.  Advisory fees from private accounts
and other sponsored investment portfolios contributed the balance of the
investment advisory revenue gains.  These assets under management rose to
$50.5 billion at June 30, 1998, up $7.4 billion from December 31, 1997 and
$9.0 billion over the past twelve months.  Total assets under management
closed the second quarter at $141.9 billion, up from $124.3 billion at
December 31, 1997 and $116.9 billion at June 30, 1997.

Administrative fees from services to the Funds and their shareholders grew
$8.7 million to $43.4 million.  Revenue gains were primarily attributable to
the Company's defined contribution retirement plan recordkeeping services and
mutual fund transfer agent; however, increases in related operating expenses 
 9
offset these gains. 

Investment and other income fell $1.6 million due primarily to a decline in
value of investment portfolios held by certain partnerships in which the
company invests.

Operating expenses increased 20% to $140.6 million.  Compensation and related
costs were up $13.6 million due to higher rates of compensation including
performance-based bonus accruals and a 16% increase in the number of
associates as well as the greater use of temporary employees, primarily in
the Company's growing technology support and  administrative services
operations.  At the end of the second quarter, the Company employed more than
3,250 associates.

Advertising and promotion expenditures increased 24% to $17.0 million as the
Company continued to take advantage of favorable marketing conditions for its
investment portfolios.  These expenditures will vary over time as market
conditions and cash flows to the Funds warrant.  Occupancy and equipment
expense was up 34% due to the recent expansion of operating facilities and
equipment acquisitions, primarily investments in technology.

RESULTS OF OPERATIONS - SIX MONTHS ENDED JUNE 30, 1998 VERSUS 1997.

Net income increased $23.8 million or 38% to $86.2 million or diluted
earnings per share of $0.66 versus $0.49 in 1997.  Total revenues increased
24% from $348 million to almost $433 million, led by an increase of $69.6
million in investment advisory fees.

Investment advisory fees from the Funds increased nearly $51.7 million as the
Fund's average assets under management during the first half rose $19.5
billion to $88.1 billion.  Net cash inflows to the Funds during the first
half of 1998 were more than $3.2 billion with the balance of Fund asset
growth coming from market gains.  Approximately 70% of the net inflows were
to stock funds.  Advisory fees from private accounts and other sponsored
investment portfolios contributed the balance of the investment advisory
revenue gains.

Administrative fees from services to the Funds and their shareholders grew
$15.7 million to $85.5 million.  Revenue gains were primarily attributable to
the Company's defined contribution retirement plan recordkeeping services and
mutual fund transfer agent; however, increases in related operating expenses
offset these gains. 

Operating expenses increased 19% to $275.4 million.  Compensation and related
costs were up nearly $24.9 million while occupancy and equipment costs rose
$10.2 million or 36%.  Growth in technology support and administrative
services operations contributed significantly to these increases.

International investment research fees increased 10% or $2.4 million.  During
the first half of 1997, international assets under management grew from $29.2
billion to $33.8 billion while 1998 totals have been flat on both March 31 

 10
and June 30, at $33.6 billion including $18 billion in the Funds. 
International assets are managed by the Company's 50%-owned subsidiary, Rowe
Price-Fleming International, Inc. (RPFI).

FORWARD-LOOKING INFORMATION.

Information or statements provided by or on behalf of the Company from time
to time, including those within this Form 10-Q Quarterly Report, may contain
certain "forward-looking information," including information relating to
anticipated growth in revenues or earnings per share, anticipated changes in
the amount and composition of assets under management, anticipated expense
levels, and expectations regarding financial market conditions.  The Company
cautions readers that any forward-looking information provided by or on
behalf of the Company is not a guarantee of future performance.  Actual
results may differ materially from those in forward-looking information as a
result of various factors, including but not limited to those discussed
below.  Further, such forward-looking statements speak only as of the date on
which such statements are made, and the Company undertakes no obligation to
update any forward-looking statement to reflect events or circumstances after
the date on which such statement is made or to reflect the occurrence of
unanticipated events.

The Company's future revenues may fluctuate due to factors such as:  the
total value and composition of assets under management and related cash
inflows or outflows in mutual funds and private accounts; fluctuations in the
worldwide financial markets, including those in emerging countries, resulting
in appreciation or depreciation of assets under management; the relative
investment performance of the Company's sponsored investment portfolios and
private accounts as compared to competing offerings and market indices; the
extent to which performance-based investment advisory fees are earned from
private accounts; the expense ratios of the Company's sponsored investment
portfolios; investor sentiment and investor confidence in mutual funds; the
ability of the Company to maintain investment management fees at current
levels; competitive conditions in the mutual funds industry; the introduction
of new mutual funds and investment portfolios; the ability of the Company to
contract with the Funds for payment for administrative services offered to
the Funds and their shareholders; the continuation of trends in the
retirement plan marketplace favoring defined contribution plans and
participant-directed investments; and the amount and timing of income
recognized on the Company's investment portfolio.

The Company's future operating results are also dependent upon the level of
operating expenses, which are subject to fluctuation for the following or
other reasons:  changes in the level of advertising expenses in response to
market conditions or other factors; variations in the level of compensation
expense incurred by the Company, including performance-based compensation
based on the Company's financial results, as well as changes in response to
the size of the total employee population, competitive factors, or other
reasons; changes in the manner in which the Company provides international
investment services; expenses and capital costs, including depreciation,
amortization and other non-cash charges, incurred by the Company to maintain 

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its administrative and service infrastructure, including costs incurred with
respect to readiness for Year 2000 processing; unanticipated costs that may
be incurred by the Company from time to time to protect investor accounts and
client goodwill; and third-party noncompliance in Year 2000 processing.

The Company's revenues are substantially dependent on revenues from the
Funds, which could be adversely affected if the independent directors of one
or more of the Funds determined to terminate or significantly alter the terms
of one or more investment management agreements.

The Company's business is also subject to substantial governmental
regulation, and changes in legal, regulatory, accounting, tax, and compliance
requirements may have a substantial effect on the Company's business and
results of operations, including but not limited to effects on the level of
costs incurred by the Company and effects on investor interest in mutual
funds in general or in particular classes of mutual funds.

ITEM 3.  QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK.

Because the Company's market capitalization on January 28, 1997 was less than
$2.5 billion, this item is not applicable until the filing of the 1998 Form
10-K Annual Report.


PART II.  OTHER INFORMATION.

ITEM 1.  LEGAL PROCEEDINGS.

On July 6, 1998, RPFI, the T. Rowe Price International Stock Fund (the Fund)
and the Fund's five directors were named as defendants in an action, Migdal
v. Rowe Price-Fleming International, Inc., et al., filed in the United States
District Court for the District of Maryland.  The Complaint seeks to
invalidate the advisory agreement between RPFI and the Fund, and seeks
recovery of an unspecified amount of advisory fees paid by the Fund to RPFI. 
This relief is sought based on an allegation that the Fund does not have a
sufficient number of independent directors, as required by the Investment
Company Act of 1940, as amended, because the Fund's independent directors
serve on multiple boards of directors within the T. Rowe Price mutual fund
complex and receive substantial compensation in the form of director fees.

The Company and RPFI believe that the factual and legal basis on which the
complaint is based is wholly unfounded, and RPFI and the other defendants
intend to defend the case vigorously.  Among other things, the Company has
been advised that the structure of the board of the Fund complies with all
applicable federal and state legal and regulatory requirements and practices,
as well as with established industry norms.  Accordingly, the Company does
not believe that the ultimate resolution of this matter will have a material
adverse effect on the financial condition or results of operations of the
Company.


 12
ITEM 6.  EXHIBITS AND REPORTS ON FORM 8-K.

(a)  The following exhibits required to be filed by Item 601 of Regulation S-K
     are filed herewith and incorporated by reference herein:

     15  - Letter from PricewaterhouseCoopers LLP, independent accountants,
           re unaudited interim financial information.

     27  - Financial Data Schedule. 

All other items in Part II are omitted because they are not applicable or the
answers are none.


SIGNATURES.

Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized on July 22, 1998.

T. Rowe Price Associates, Inc.

/s/ Alvin M. Younger, Jr.,  Chief Financial & Accounting Officer