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                                                                EXHIBIT 23.1

              Consent of Ernst & Young LLP, Independent Auditors
   
        We consent to the incorporation by reference in this Post-Effective
Amendment No. 1 to the Registration Statement (Form S-8 No. 333-63311),
pertaining to the Junglee Corp. 1996 Stock Plan, the Junglee Corp. 1998 Equity
Incentive Plan, the Sage Enterprises, Inc. 1997 Amended Stock Option Plan and
the Sage Enterprises, Inc. MVP Stock Option Plan, of Amazon.com, Inc. of our
report dated January 19, 1998, with respect to the financial statements and
schedule of Amazon.com, Inc. included in its Annual Report (Form 10-K) for the
year ended December 31, 1997, and our report dated January 19, 1998, except for
paragraphs 2 and 3 of Note 1 as to which the date is August 27, 1998, with
respect to the supplemental consolidated financial statements and schedule of
Amazon.com, Inc. included in its Current Report on Form 8-K dated August 27,
1998, filed with the Securities and Exchange Commission.
    


                                      ERNST & YOUNG LLP


Seattle, Washington
   
September 30, 1998