EXHIBIT 4.1

                           NATURAL HEALTH TRENDS CORP.
                             1997 STOCK OPTION PLAN


                  1.  Purpose.  The purpose of this Natural  Health Trends Corp.
1997 Stock Option Plan (the "Plan") is to provide a means whereby Natural Health
Trends Corp. and any present or future subsidiaries (collectively referred to as
the  "Company")  may,  through  the grant of options to  purchase  shares of the
Company's common stock, $.001 par value per share (the "Common Stock"),  attract
and  retain  persons  of  ability  as key  employees,  members  of the  Board of
Directors  and  consultants  and motivate such  individuals  to exert their best
efforts on behalf of the Company.

                  2. Shares  Subject to the Plan.  Options may be granted by the
Company  from time to time to eligible  individuals  to purchase an aggregate of
3,000,000  shares of Common Stock and 3,000,000 of such shares shall be reserved
for options granted under the Plan (subject to adjustment as provided in Section
5(h) hereof).  The shares issued upon exercise of options  issued under the Plan
may be  authorized  and  unissued  shares or shares  held by the  Company in its
treasury.  If any option granted under the Plan shall  terminate or expire,  new
options  covering  such  shares may  thereafter  be  granted  to other  eligible
individuals.

                  3.  Eligibility.  Options  may be  granted  under  the Plan to
employees  of  the  Company,  including  officers,  who  are  designated  as key
employees by the Committee (as







defined in Section 4 hereof).  Members of the Board of Directors and consultants
of the  Company  selected  by the  Committee  shall also be  eligible to receive
options under the Plan.

                  4.  Administration of the Plan. The Plan shall be administered
by a committee of disinterested  persons  appointed by the Board of Directors of
the Company as constituted  from time to time (the  "Committee").  The Committee
shall  consist of at least two members of the Board of  Directors  chosen by the
Board.  During the one year prior to  commencement  of service on the Committee,
the Committee  members will not have  participated  in, and while serving,  such
members  shall not be eligible for selection as a person to whom shares of stock
may be allocated or to whom stock  options or stock  appreciation  rights may be
granted  under the Plan or any other  discretionary  plan of the  Company  under
which  participants  are  entitled  to  acquire  stock,  stock  options or stock
appreciation rights of the Company.
                  Subject to the  provisions of the Plan,  the  Committee  shall
         have the authority to:
                  (a) determine and designate  from time to time those  eligible
         individuals  to whom options are to be granted and the number of shares
         to be optioned to each individual;  provided,  however,  that no option
         shall be granted  after the  expiration of the period of ten years from
         the effective date of the Plan specified in Section 10 hereof;
                  (b)  determine  the time or times and the manner in which each
         option shall be exercisable and the duration of the exercise period;
                  (c)  extend  the term of any option  (including  extension  by
         reason of any optionee's  death,  permanent  disability or retirement);
         and







                  (d) issue  options  under the Plan either as  incentive  stock
         options in  accordance  with the  requirements  of  Section  422 of the
         Internal  Revenue  Code  of  1986,  as  amended  (the  "Code"),  or  as
         nonstatutory options.
                  The Committee may  interpret  the Plan,  prescribe,  amend and
rescind  any  rules  and   regulations   necessary   or   appropriate   for  the
administration  of the Plan,  and make such  other  determinations  to take such
other  action  as  it  deems   necessary  or  advisable.   Any   interpretation,
determination  or other  action made or taken by the  Committee  shall be final,
binding and conclusive.

                  5. Terms and Conditions of Options.  Each option granted under
the Plan shall be evidenced by an agreement,  in form and substance  approved by
the Committee from time to time, which shall be subject to the following express
terms and conditions and to such other terms and conditions as the Committee may
deem appropriate:
                  (a) Option  Period.  Each option  agreement  shall specify the
         period for which the option  thereunder  is granted  and shall  provide
         that the  option  shall  expire  at the end of such  period.  No option
         granted under this Plan may be exercisable  after the expiration of ten
         years from the date the option is granted; provided,  however, that any
         incentive  option  granted to any person owning more than 10 percent of
         the voting  power of all classes of any member of the  Company's  stock
         shall not be  exercisable  after the  expiration of five years from the
         date such option is granted.
                  (b)  Option  Price.  The  option  price  per  share  shall  be
         determined by the Committee at the time any option is granted, provided
         that, to the extent that any options







         are intended to qualify as incentive  stock  options,  the option price
         per share  shall not be less than the fair  market  value of a share of
         Common Stock on the date the option is granted,  as  determined  by the
         Committee.
                  (c)      Exercise of Option.
                           (1) In the case of an optionee who is an employee, no
                  part of any option may be exercised  until the optionee  shall
                  have  remained  in the employ of the  Company  for such period
                  after the date on which the option is granted as the Committee
                  may  specify  in the  option  agreement,  and until such other
                  conditions  as  specified in the option  agreement  shall have
                  been  satisfied.  Subject  in each case to the  provisions  of
                  paragraphs  (a)  through  (c) and (e) of this  Section  5, any
                  option  may be  exercised,  to the extent  exercisable  by its
                  terms,  at such  time or  times  as may be  determined  by the
                  Committee at the time of grant.
                           (2) In the case of an optionee who is a Member of the
                  Board of Directors or a consultant,  the Committee may specify
                  in the option  agreement any  requirement  as to the period of
                  time  after  the  grant of the  option  that the  optionee  is
                  required  to be a  member  of  the  Board  of  Directors  or a
                  consultant to the Company or other  conditions  which shall be
                  satisfied  before  the option is  exercisable,  in whole or in
                  part. Any option may be exercised,  to the extent  exercisable
                  by its terms,  at such time or times as may be  determined  by
                  the Committee at the time of grant.  The option  agreement may
                  also specify the extent to which the option is  exercisable in
                  the event of the death or disability of







                  the  optionee,  by whom the  option  is  exercisable,  and the
                  requirements  for  exercise of  the option  in either  of such
                  events.
                  (d)  Payment of Purchase  Price upon  Exercise.  The  purchase
         price of the shares as to which an option shall be  exercised  shall be
         paid to the Company in full at the time of exercise.
                  (e)  Termination of Employment.  Any option  agreement with an
         employee under this Plan shall provide that:
                    (1)  If  prior to the  expiration  date of the  option  (the
                         "expiration  date") the  employee  shall for any reason
                         whatsoever, other than (i) his authorized retirement as
                         defined  in (2)  below,  (ii) his  permanent  and total
                         disability as defined in (3) below, or (iii) his death,
                         cease to be employed by the  Company,  any  unexercised
                         portion  of  the  option  granted  shall  automatically
                         terminate;
                    (2)  If prior to the expiration date, the employee shall (i)
                         retire upon or after reaching the age which at the time
                         of retirement is established  as the normal  retirement
                         age  for   employees   of  the  Company   (such  normal
                         retirement  age now  being 65  years)  or (ii) with the
                         written consent of the Company retire prior to such age
                         on  account  of  physical  or mental  disability  (such
                         retirement  pursuant to (i) or (ii) hereof being deemed
                         an "authorized  retirement") any unexercised portion of
                         the  option  shall  expire  at the end of three  months
                         after such authorized retirement, and during such three
                         month  period the employee may exercise all or any part
                         of the then unexercised portion of the option;







                    (3)  If prior to the  expiration  date,  the employee  shall
                         become  permanently  and totally  disabled  (within the
                         meaning   of   Section  22  (e)(3)  of  the  Code)  any
                         unexercised  portion of the option  shall expire at the
                         end of twelve  months after  termination  of employment
                         from  the  Company  due to  such  permanent  and  total
                         disability; and
                    (4)  If prior to the expiration date, the employee shall die
                         (at a time when he is an  employee  of the  Company  or
                         within three months after his (i) authorized retirement
                         or  (ii)   termination   due  to  permanent  and  total
                         disability), the legal representatives of his estate or
                         a legatee or legatees shall have the  privilege,  for a
                         period of six months after his death, of exercising all
                         or any  part of the  then  unexercised  portion  of the
                         option.
                  Nothing  in  (2),  (3)  or  (4)  shall  extend  the  time  for
                  exercising any option granted  pursuant to the Plan beyond the
                  expiration date.
                  (f)  Transferability  of Options.  No option granted under the
         Plan and no right arising  under any such option shall be  transferable
         other than by will or by the laws of descent and  distribution.  During
         the  lifetime of the optionee an option  shall be  exercisable  only by
         him.
                  (g)  Investment  Representation.  Each  option  agreement  may
         contain an  undertaking  that,  upon demand by the Committee for such a
         representation,  the optionee (or any person  acting under Section 5(e)
         hereof)  shall  deliver to the Committee at the time of any exercise of
         an option a written  representation that the shares to be acquired upon
         such exercise are to be acquired for  investment  and not for resale or
         with a view







         to the  distribution  thereof.  Upon  such  demand,  delivery  of  such
         representation prior to the delivery of any shares issued upon exercise
         of an option and prior to the  expiration of the option period shall be
         a condition precedent to the right of the optionee of such other person
         to purchase any shares.
                  (h)  Adjustments  in Event of Change in Common  Stock.  In the
         event  of any  change  in the  Common  Stock  by  reason  of any  stock
         dividend,  recapitalization,   reorganization,  merger,  consolidation,
         split-up,  combination  or  exchange of shares,  or rights  offering to
         purchase Common Stock at a price substantially below fair market value,
         or of any similar  change  affecting the Common  Stock,  the number and
         kind of shares which thereafter may be optioned and sold under the Plan
         and the  number  and kind of shares  subject  to option in  outstanding
         option  agreements  and the purchase  price per share  thereof shall be
         appropriately  adjusted  consistent  with such change in such manner as
         the Committee  may deem  equitable to prevent  substantial  dilution or
         enlargement of the rights granted to, or available for, participants in
         the Plan.
                  (i) Optionees to Have No Rights as a Stockholder.  No optionee
         shall  have any  rights as a  stockholder  with  respect  to any shares
         subject to his option  prior to the date on which he is recorded as the
         holder of such shares on the records of the Company.
                  (j) Plan and  Option  Not to Confer  Rights  with  Respect  to
         Continuance  of  Employment.  The Plan and any option granted under the
         Plan  shall not confer  upon any  optionee  any right  with  respect to
         continuance of employment by the Company, nor shall







         they interfere  in any way with  the right of the Company to  terminate
         his employment at any time.
                  6.  Limitation.  Incentive  stock options shall not be granted
under the Plan,  which first become  exercisable  in any calendar year and which
permit the optionee to purchase  shares of the Company having an aggregate value
in excess of $100,000,  determined  at the time of the grant of the options.  No
optionee may exercise  incentive  stock  options  during a calendar year for the
purchase of shares having an aggregate fair market value (determined at the time
of the grant of the options) exceeding  $100,000,  except and to the extent that
such options were first exercisable in preceding calendar years.
                  7. Purchase Price. The purchase price for a share of the stock
subject to any option granted  hereunder shall be determined by the Committee at
the time the option is granted,  provided  that,  to the extent that any options
are intended to qualify as incentive  stock options,  the option price per share
shall not be less than the fair  market  value of the stock on the date of grant
of the option, said fair market value to be determined in good faith at the time
of grant of such option by decision of the  Committee;  and,  further  provided,
that in the case of an incentive  option  granted to any person then owning more
than 10 percent of the voting power of all classes of the Company's  stock,  the
purchase  price per share of the stock  subject to option shall be not less than
110  percent of the fair  market  value of the stock on the date of grant of the
option, determined in good faith as aforesaid.








                  8. Compliance with Laws and  Regulations.  The Plan, the grant
and exercise of options  thereunder,  and the  obligation of the Company to sell
and  deliver  shares  under such  options,  shall be  subject to all  applicable
federal and state laws,  including any withholding tax  requirements,  rules and
regulations and to such approvals by any government or regulatory  agency as may
be  required.  The  Company  shall  not be  required  to  issue or  deliver  any
certificates for shares of Common Stock prior to (i) the collection of an amount
from the optionee  sufficient to satisfy any withholding tax requirements;  (ii)
the listing of such shares on any stock  exchange on which the Common  Stock may
then be listed; and (iii) the completion of any registration or qualification of
such shares under any federal or state law, or any ruling or  regulation  of any
government body which the Company shall, in its sole discretion, determine to be
necessary or advisable.

                  9.  Amendment  or  Discontinuance  of the  Plan.  The Board of
Directors of the Company may at any time amend,  suspend or terminate  the Plan;
provided  however,  that,  subject to the provisions of Section 5(h) hereof,  no
action of the Board may (i) increase  the number of shares  reserved for options
pursuant to Section 2 hereof,  and (ii) permit the  granting of any option at an
option price less than that  determined in accordance  with Section 5(b) hereof.
Without the written  consent of an optionee,  no  amendment,  discontinuance  or
termination of the Plan shall alter or impair any option  previously  granted to
him under the Plan.

                  10. Effective Date of the Plan and Jurisdiction. The effective
date of the Plan shall be the date of its  adoption  by the Board of  Directors,
subject to its approval by the







shareholders  within twelve months of the date of its adoption.  Notwithstanding
the  foregoing,  if the Plan shall have been approved by the Board prior to such
stockholder approval, options may be granted by the Committee as provided herein
subject to such subsequent  stockholder approval.  The Plan shall be governed by
the laws of the State of Florida.

                  11.      Name.  The Plan shall be known as the "Natural Health
Trends Corp. 1997 Stock Option Plan."