AS FILED WITH THE SECURITIES AND EXCHANGE COMMISSION ON SEPTEMBER 10, 1999
                                                     REGISTRATION NO. -_________

                            -----------------------

                       SECURITIES AND EXCHANGE COMMISSION
                                WASHINGTON, D.C.

                            -----------------------

                                    FORM S-8

                             REGISTRATION STATEMENT

                                      UNDER

                           THE SECURITIES ACT OF 1933

                            -----------------------

                               STEVEN MADDEN, LTD.
             (EXACT NAME OF REGISTRANT AS SPECIFIED IN ITS CHARTER)

       DELAWARE                                         13-3588231
 ------------------------                          -------------------
(STATE OR OTHER JURIS-                             (I.R.S. EMPLOYER
 DICTION OF ORGANIZATION)                          IDENTIFICATION NO.)


                52-16 BARNETT AVENUE, LONG ISLAND CITY, NY 11104
               ---------------------------------------------------
               (ADDRESS OF PRINCIPAL EXECUTIVE OFFICES) (ZIP CODE)


                                 1999 STOCK PLAN

                            (FULL TITLE OF THE PLAN)

                                  STEVEN MADDEN
                                    PRESIDENT
                               STEVEN MADDEN, LTD.
                              52-16 BARNETT AVENUE
                           LONG ISLAND CITY, NY 11104
                     ---------------------------------------
                     (NAME AND ADDRESS OF AGENT FOR SERVICE)


                                 (718) 446-1800
                     ---------------------------------------
                     (TELEPHONE NUMBER, INCLUDING AREA CODE,
                              OF AGENT FOR SERVICE)
                                                              CONTINUED OVERLEAF




                                CALCULATION OF REGISTRATION FEE
==============================================================================================
                                                                 PROPOSED
                                               PROPOSED          MAXIMUM
TITLE OF                     AMOUNT            MAXIMUM           AGGREGATE        AMOUNT OF
SECURITIES                   TO BE             OFFERING PRICE    OFFERING         REGISTRATION
TO BE REGISTERED             REGISTERED(1)     PER SHARE         PRICE(2)         FEE
- ----------------             -------------     ---------         --------         ------------
                                                                      
Common Stock                 400,000(2)        $12.75(3)         $5,100,000       $1,417.80

Total                                                                             $1,417.80


- ----------
(1)      In addition,  pursuant to Rule 416 under the Securities Act of 1933, as
amended   ("Securities  Act"),  this  registration   statement  also  covers  an
indeterminate  number  of  shares  as may be  required  by  reason  of any stock
dividend, recapitalization,  stock split, reorganization, merger, consolidation,
combination or exchange of shares or other similar change affecting the stock.

(2)      Includes  400,000  shares of Common Stock reserved under the 1999 Stock
Plan.

(3)      Estimated  solely for the purpose of calculating the  registration  fee
based upon the closing  price of the shares of Common Stock on September 8, 1999
of $12.75 reported on The Nasdaq National Market.

                                       2



                                     PART I

              INFORMATION REQUIRED IN THE SECTION 10(A) PROSPECTUS


ITEM 1.  PLAN INFORMATION

ITEM 2.  REGISTRANT INFORMATION AND EMPLOYEE PLAN ANNUAL INFORMATION


                                     PART II

               INFORMATION REQUIRED IN THE REGISTRATION STATEMENT

ITEM 3.  INCORPORATION OF DOCUMENTS BY REFERENCE

The following documents, as filed with the Securities and Exchange Commission by
Steven  Madden,   Ltd.,  a  Delaware   corporation  (the   "Corporation"),   are
incorporated herein by reference:

(1)      Quarterly Report on Form 10-Q for the quarter ended June 30, 1999.

(2)      Quarterly Report on Form 10-Q for the quarter ended March 31, 1999.

(3)      Proxy Statement on Schedule 14A dated April 30, 1999.

(4)      Annual Report on Form 10-K for the period ended December 31, 1998.

(5)      The  description  of the  Common  Stock,  par  value  $.0001  per share
("Common Stock"), of the Corporation  contained in the Corporation  registration
statement filed under Section 12 of the Exchange Act, including any amendment or
report filed for the purpose of updating such description.

All documents filed by the Corporation  pursuant to Section 13(a),  13(c), 14 or
15(d) of the  Securities  Exchange  Act of 1934,  as amended  ("Exchange  Act"),
subsequent to the effective date of this Registration Statement and prior to the
filing of a post-effective  amendment which indicate that all securities offered
have been sold or which registers all securities then remaining unsold, shall be
deemed to be incorporated by reference in the  Registration  Statement and to be
part thereof from the date of filing such documents.  Any statement contained in
a document  incorporated or deemed to be incorporated by reference  herein shall
be deemed  to be  modified  or  superseded  for  purposes  of this  registration
statement  to the  extent  that a  statement  contained  herein  or in any other
subsequently  filed  document which also is or is deemed to be  incorporated  by
reference  herein modifies or supersedes  such statement.  Any such statement so
modified or superseded shall not be deemed, except as so modified or superseded,
to constitute a part of this registration statement.

                                       3


ITEM 4.  DESCRIPTION OF SECURITIES.

Not Applicable.

ITEM 5.  INTERESTS OF NAMED EXPERTS AND COUNSEL

Not Applicable.

ITEM 6.  INDEMNIFICATION OF DIRECTORS AND OFFICERS

         Section  145 of the  Delaware  General  Corporation  Law  (the  "DGCL")
provides that a corporation may indemnify its directors and officers, as well as
other employees and individuals,  against expenses (including  attorneys' fees),
judgments,  fines and amounts paid in settlement in  connection  with  specified
actions,  suits or  proceedings,  whether  civil,  criminal,  administrative  or
investigative  (other than an action by or in the right of the  corporation -- a
"derivative  action"),  if  they  acted  in  good  faith  and in a  manner  they
reasonably  believed  to be in or not  opposed  to  the  best  interests  of the
corporation,  and,  with respect to any criminal  action or  proceeding,  had no
reasonable  cause to believe their conduct was unlawful.  A similar  standard is
applicable in the case of derivative actions,  except that  indemnification only
extends to expenses (including  attorneys' fees) incurred in connection with the
defense or settlement of such actions,  and the statute  requires court approval
before  there  can  be  any   indemnification   in  which  the  person   seeking
indemnification  has been found liable to the corporation.  The statute provides
that it is not  exclusive  of other  indemnification  that may be  granted  by a
corporation's  charter,  bylaws,  disinterested director vote, stockholder vote,
agreement or otherwise.

         Article Tenth of the Registrant's  Certificate of Incorporation  states
as follows:

         The Corporation  shall, to the fullest extent  permitted by Section 145
of the  General  Corporation  Law of the State of  Delaware,  as the same may be
amended and supplemented, indemnify any and all persons whom it shall have power
to indemnify  under said  section from and against any and all of the  expenses,
liabilities, or other matters referred to in or covered by said section, and the
indemnification  provided for herein shall not be deemed  exclusive of any other
rights to which those  indemnified  may be entitled under any Bylaw,  agreement,
vote of stockholders or disinterested directors or otherwise,  both as to action
in his official capacity and as to action in another capacity while holding such
office,  and shall  continue  as to a person  who has  ceased to be a  director,
officer,  employee,  or agent and shall  inure to the  benefit  of their  heirs,
executors, and administrators of such a person.

ITEM 7.  EXEMPTION FROM REGISTRATION CLAIMED

Not Applicable.

                                       4



ITEM 8.  EXHIBITS

The  following  is a  complete  list  of  exhibits  filed  as  a  part  of  this
registration statement:

Exhibit No.       Document
- -----------       --------

5.1               Opinion of Berlack, Israels & Liberman LLP.

10.1              1999 Stock Plan

23.1              Consent  of  Berlack,  Israels &  Liberman  LLP  (included  in
                  Exhibit 5.1).

23.2              Consent of Richard A. Eisner & Company, LLP.

- ------------------
(1)      Incorporated by reference to the Registrant's Registration Statement on
         Form S-8 filed on June 12, 1996.

ITEM 9.  UNDERTAKINGS

A.       The undersigned registrant hereby undertakes:

(1)      To file,  during any period in which  offers or sales are being made, a
post-effective amendment to this registration statement;

(i)      To  include  any  prospectus   required  by  section  10(a)(3)  of  the
Securities Act of 1933;

(ii)     To  reflect in the  prospectus  any facts or events  arising  after the
effective date of the registration  statement (or the most recent post-effective
amendment  thereof)  which,  individually  or  in  the  aggregate,  represent  a
fundamental change in the information set forth in the registration statement;

(iii)    To  include  any  material  information  with  respect  to the  plan of
distribution  not  previously  disclosed  in the  registration  statement or any
material change to such  information in the  registration  statement;  PROVIDED,
HOWEVER,  that paragraphs  (1)(i) and (1)(ii) do not apply if the information is
required to be included in a  post-effective  amendment by those  paragraphs  is
contained in periodic reports filed by the registrant  pursuant to Section 13 or
15(d) of the Exchange Act that are incorporated by reference in the registration
statement;

(2)      That, for the purpose of determining any liability under the Securities
Act of 1933,  each  such  post-effective  amendment  shall be deemed to be a new
registration  statement  relating to the  securities  offered  therein,  and the
offering of such  securities  at that time be deemed to be the initial BONA FIDE
offering thereof; and;

                                       5



(3)      To remove from registration by means of a post-effective  amendment any
of the securities being registered which remain unsold at the termination of the
offering.

B.       The  undersigned  registrant  hereby  undertakes  that, for purposes of
determining  any liability  under the Securities Act of 1933, each filing of the
registrant's  annual report pursuant to Section 13(a) or 15(d) of the Securities
Exchange Act of 1934 (and, where applicable,  each filing of an employee benefit
plan's  annual  report  pursuant to Section  15(d) of the Exchange  Act) that is
incorporated by reference in the registration  statement shall be deemed to be a
new registration  statement  relating to the securities  offered herein, and the
offering of such  securities at that time shall be deemed to be the initial BONA
FIDE offering thereof.

C.       Insofar as indemnification for liabilities arising under the Securities
Act of 1933 may be permitted to directors,  officers and controlling  persons of
the registrant pursuant to the provisions described in item 6, or otherwise, the
registrant  has been advised that in the opinion of the  Securities and Exchange
Commission  such  indemnification  is against  public policy as expressed in the
Securities Act and is, therefore,  unenforceable,  In the event that a claim for
indemnification  against  such  liabilities  (other  than  the  payment  by  the
registrant of expenses  incurred or paid by a director,  officer or  controlling
person of the  registrant  in the  successful  defense  of any  action,  suit or
proceeding,  is  asserted by such  director,  officer or  controlling  person in
connection with the securities being registered,  the registrant will, unless in
the opinion of its counsel the matter has been settled by controlling precedent,
submit  to a  court  of  appropriate  jurisdiction  the  question  whether  such
indemnification  by it is against public policy as expressed in the Act and will
be governed by the final adjudication of such issue.

                                       6



                                   SIGNATURES

         Pursuant to the  requirement of the Securities Act of 1933, as amended,
the  Registrant,  certifies  that it has  reasonable  grounds to believe that it
meets  all the  requirements  for  filing on Form S-8 and has duly  caused  this
Registration Statement to be signed on its behalf by the undersigned,  thereunto
duly  authorized,  in Long Island City,  New York,  on the 8th day of September,
1999.

                                       STEVEN MADDEN, LTD.


                                       By:  /s/ STEVEN MADDEN
                                            ------------------------------------
                                                Steven Madden
                                                Chairman of the Board, President
                                                and Chief Executive Officer

         Pursuant  to the  requirements  of the  Securities  Act of  1933,  this
Registration  Statement  or  Amendments  thereto  has been  signed  below by the
following persons in the capacities and on the dates indicated.

Signature                               Title                    Date
- ---------                               -----                    ----

/s/ STEVEN MADDEN                Chairman of the Board,    September 8, 1999
- ---------------------            President and Chief
Steven Madden                    Executive Officer

/s/ RHONDA BROWN                 Chief Operating Officer   September 8, 1999
- ---------------------            and Director
Rhonda Brown


/s/ ARVIND DHARIA                Chief Financial and       September 8, 1999
- ---------------------            Accounting Officer
Arvind Dharia                    and Director


/s/ JOHN BASILE                  Executive Vice President  September 8, 1999
- ---------------------            and Director
John Basile


/s/ CHARLES KOPPELMAN            Director                  September 8, 1999
- ---------------------
Charles Koppelman


/s/ JOHN L. MADDEN               Director                  September 8, 1999
- ---------------------
John L. Madden


/s/ PETER MIGLIORINI             Director                  September 8, 1999
- ---------------------
Peter Migliorini


/s/ LES WAGNER                   Director                  September 8, 1999
- ---------------------
Les Wagner

                                       7




                               STEVEN MADDEN, LTD

                                    EXHIBITS

                                       TO

                       REGISTRATION STATEMENT ON FORM S-8




                                INDEX TO EXHIBITS



Exhibit No.       Document
- -----------       --------


5.1               Opinion of Berlack, Israels & Liberman LLP.

10.1              1999 Stock Plan

23.1              Consent  of  Berlack,  Israels &  Liberman  LLP  (included  in
                  Exhibit 5.1).

23.2              Consent of Richard A. Eisner & Company, LLP.