Video Screenshot Provided by AgriFORCE
We live in a visual medium. Video has become exponentially crucial to telling a story, especially for companies looking for creative ways to establish the differentiation needed to make customers and clients aware of what they bring to the table. In the case of AgriFORCE Growing Systems Ltd. (NASDAQ:AGRI), what they help bring to the table could end up on quite a few plates.
AgriFORCE, an agriculture-focused technology company delivering innovative and robust solutions for high-value crops through its proprietary facility designs and intellectual property (IP), certainly understands the importance of telling a story. And for a company that has so many different agricultural solutions, video is a perfect vehicle to tell its unique story.
A Moving Picture is Worth 10,000 Words
For the second time this year, AgriFORCE has enlisted its creative marketing team to produce a highly engaging video, this time in animation, sharing its impact on global agriculture, called The Agriforce Foundational IP.
In the new video, AgriFORCE showcases how it’s transforming agriculture in multiple sectors from growing to the production processes that result in sustainable plant-based products, highlighting its mission of Clean. Green. Better. – from seed to sale.
Back in 2017, which in today’s ever-changing world could be viewed as eons ago, the online publication Tech.co crafted an article called The World is Now More Visual Than Ever, in which they stated, “We learn faster, easier and more effectively with visuals,
so why not lean into it, right?” That prediction has certainly moved past its originally nascent status.
In the easy-to-digest and informative animated video, AgriFORCE leans into its differentiation and innovation in the agricultural space, discussing how the company is made up of scientists, growers, architects, lighting designers, business strategists, and finance professionals, all working to help plants thrive in indoor farming environments.
Rooted in Innovation
AgriFORCE’s story includes building its proprietary grow houses to produce in virtually any environmental condition and aims to become a recognized player in the Controlled Environment Agriculture space and vertical farms movement. But that doesn’t tell the whole story of the company’s evolving mission as it has also begun focusing on medical-grade, plant-based nutraceuticals, and pharmaceuticals.
Many large players such as Conagra Brands Inc (NYSE:CAG), Corteva Inc (NYSE:CTA), and Tyson Foods Inc (NYSE:TSN) have invested heavily in agriculture technologies, but there are fewer companies that focus on it like AgriFORCE.
As is succinctly stated in the new video, AgriFORCE believes that to succeed in making big, positive change, “you need to see things differently. You need to do things differently. You need to be different.” The company hopes its latest storytelling video will continue to help differentiate itself from its competitors. You can watch the new video here.
For more information about AgriFORCE, go to www.agriforcegs.com.