Thu. 23 Sep 2021, 3:11pm ETBenzinga
In: News, Tech, Media
  • Customers flocked into Best Buy Co Inc (NYSE:BBY) stores following its advertisement of "limited quantities" of Sony Group Corp's (NYSE:SONY) PlayStation 5 and Microsoft Corp's (NASDAQ:MSFT) Xbox Series X, Bloomberg reports.
  • The low stock of the last year's holiday bestsellers worsened by the pandemic, and online resellers played an essential role in driving the demand.
  • The bots monitor e-commerce platforms for inventory changes, automatically placing orders on devices availability. 
  • Console manufacturers sparingly released their products, betting on the crisis to maintain the demand. Unconfirmed reports suggested that some Best Buy locations had only 50 units of each console. 
  • Price Action: BBY shares traded lower by 0.16% at $106.63 on the last check Thursday.