Roblox users are accustomed to seeing games and concerts while roaming the platform, but not ads. That is about to change.
The online-entertainment company is ramping up its push to attract ad dollars, a move that comes as many of its tech-industry peers are leaning more on Madison Avenue to generate revenue. It has tapped ad-technology firm PubMatic to help juice sales of video ads on its platform, which averages more than 71 million daily users.