4 patents
Utility
Private Computation of Multi-Touch Attribution
22 Dec 22
A method comprises receiving an ad event data including data about a plurality of ad events, and including a user ID and an ad ID for each ad event in the ad event data set, where the ad event data set has been anonymized applying a one-way encryption key for each user ID in the ad event data set, and a two-way encryption key for the ad ID in the ad event data set.
Wister Walcott, Henry Corrigan-Gibbs
Filed: 25 Aug 22
Utility
Private Computation of Multi-Touch Attribution
28 Oct 21
A plurality of anonymized publisher-user identifiers are received at a processor, and a plurality of anonymized advertiser-user identifiers are received from an advertiser at the processor.
Wister Walcott
Filed: 8 Jul 21
Utility
Privacy-safe attribution data hub
10 Aug 21
In an embodiment, one or more ad data sets are received at a first processor.
Wister Walcott
Filed: 12 Oct 18
Utility
Privacy-Safe Attribution Data Hub
15 Apr 20
In an embodiment, one or more ad data sets are received at a first processor.
Wister Walcott
Filed: 11 Oct 18
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