Thank you, Mel. Good morning, everyone. I hope you are as excited as we are because we have so much wonderful news to share with you. I am so glad to be here in order to have the privilege to represent all of our Carriage family today. When I joined Carriage on June 26, 2020, I knew that I was coming into a high-performance culture company, but I did not realize that being absolutely the best is the norm every single day at Carriage. At the time, we were in the midst of the pandemic, which served as an accelerator to technology adoption across our industry. But Carriage had already been diligently working at our Good to Great transformational high-performance journey since 2018.
Our performance achievement is simply a result of our high-performance hero partners and teams of Carriage employees across our portfolio of businesses and our Houston support center.
We have been able to adapt, pivot and drive significant positive change that is highly focused on superior service and guest experience, which is reflected in our market share growth and consistent high performance. Trends over not only this year, but over the last 10.5 years.
Now that the pandemic is receding, even if new variants remain as a new normal, we're more prepared and ready than ever before. This is the primary reason why all of us at Carriage are so thrilled and passionate about what we do and to be part of a company with such a prosperous future.
While our stock price continues to trade at a large discount to intrinsic value, we will continue to work very hard on our value creation platform and deliver high operating and financial performance for years to come.
Our second quarter and year-to-date operations results are as follows.
For our high-performance funeral portfolio, our second quarter of 2021 funeral home same-store volumes are maintaining at a healthy level compared to the elevated pandemic volumes of 2020. What is more impressive is the increasingly sustainable volume growth of 11.4% compared to pre-pandemic second quarter of 2019. Of the 11.4% increase, 6.7% is market share growth, while only 4.7% of the increase comes from COVID-19 related deaths.
As our managing partners continue to focus on 3-year compounded net revenue growth after primary standard, they together with their wonderful teams of funeral directors and arrangers, passionately pursue every opportunity that comes through their doors to provide the best service and guest experience to every family, their friends and their communities.
Our mission of being the best means creating incredible personalized moments and memories for every family every time for that final goodbye without ever forgetting that a life lived is a life remembered. On a comparative basis for the second quarter of 2020, our total funeral operating revenue grew to $55.8 million, an increase of $2.5 million or 4.7% over prior year. And for the first half ending June 30, grew to $122.7 million, an increase of $13.8 million or 12.6% over the same period last year. Moreover, while we have recently experienced a more normalized pre-pandemic volume behavior, we continue to grow market share broadly as well as our average revenue per contract, with an increase of 6.7% over Q2 2020. Such performance should become consistent and sustainable as we continue to focus on cremation conversions, service and guest experience, and educate families on all of their available options for unique personalized services and life celebrations.
Our total funeral field EBITDA of $21.9 million for the second quarter is a decrease of 2.6%, while our total funeral field EBITDA margin declined 290 basis points. This decline is mainly due to our lower volumes of 9.4% in the eastern region, as we had a tough comparable from 2020, with a huge COVID-19 surge in the Northeast audience last year.
However, the inter-region higher revenue averages and continued growth in market share relative to normalized post-pandemic volumes, are clear signs that we will continue to deliver broad high-performance throughout all geographic regions of our funeral portfolio.
We continue to see improvement in our commission averages back to pre-pandemic levels. In Q2 2020, our average was $3,075 versus Q2 2021 with a $3,416 average, an increase of $341 per contract or 11%. This comes as the result of our efforts on cremation conversions driven by the partnership between directors of support and our managing partners who coach, inspire and lead their teams to focus on spending time with each family while educating them on the value of funeral services when selecting cremation as a final disposition. On our field acquisition performance, we continue to grow our partnership with our 4 most recent acquisitions. The funeral homes of these acquisitions increased $1 million in net revenue for the first half ended June 30, an increase of 10.1% and an increase of $979,000 or 25.3% in adjusted EBITDA. I have a very aggressive travel agenda over the rest of this year to visit many of our amazing funeral businesses and meet our incredible managing partners and their teams of employees. I've already had the opportunity to visit many of our California funeral homes over the past several weeks and will continue to visit the remaining businesses in the upcoming months, where my main goal is to build relationships and establish partnerships, understand the intricacies of individual businesses and their communities, and help identify opportunities for potential growth.
Now moving to our transformational cemetery portfolio, record-breaking Q2 high performance. It has been a little bit over a year since we started executing on our plan to create preneed property, high-performance sales teams across our cemetery portfolio to drive sales that are sustainable through time, capturing all available opportunities and higher operational margins. The plan has worked much better than expected. And after we first introduced our main sales high-performance drivers, we have delivered record-breaking success to the partnership due to the partnership with all of our Houston support center leaders and our awesome team of cemetery managing partners, their sales leaders and sales counselors. Prior to this amazing cemetery transformation, Carriage primary business segment was our funeral portfolio. And certainly, we were a funeral driven organization that happened to own cemeteries.
Our cemetery performance history shows flat to low growth over the years, mainly driven by our 2 top cemeteries.
In fact, we became so codependent to the performance of these top 2 that if one of the 2 businesses got the flu, the whole cemetery portfolio will get sick and suffer. And if 1 or both of these 2 cemeteries would perform well, it would be a home run for the whole team regardless of the performance of the rest of the cemetery portfolio. Today, we're very excited to share that our cemetery portfolio is performing at an all-time high.
Our total cemetery revenue for the full year of 2017 was $42.7 million. In 2018, $44.6 million. In 2019, $49.3 million. In 2020, $69.1 million, and our rolling 4-quarter ending June 30, 2021 is $86 million, a growth of an additional $43.3 million or 101% over the 4-year period.
Our total cemetery field EBITDA in 2017 was $13.4 million. In 2018, $13.8 million. In 2019, $17.2 million. In 2020, $26.6 million. And in 2021, rolling fourth quarter is $39.6 million, an amazing 3 bagger from 2017. And our total cemetery field EBITDA margin in 2017 was 31.4%. In 2018, 31%. In 2019, 34.8%. In 2020, 38.5%. And our rolling fourth quarter ending June 2021 is 46.1%. I would like to thank all of our leaders and teams in the field, in our Houston Support Center, that from day 1 of the creation of our aggressive and highly ambitious sales plan, all supported and embraced very significant and uncomfortable change that now has completely reshaped our cemetery portfolio with record-breaking high-performance over the last few months. We initially started this transformation with 14 selected cemeteries.
However, today, we have consistent performance. On average, 23 of our 31 cemeteries deliver over target high performance. And if one of the previously mentioned top 2 cemeteries get the flu today, the other cemeteries show up to the plate and hit a homerun, giving the Carriage team a huge win. The cemetery portfolio transformation has been remarkable. But there are still great things happening. And to name a few, we have recruited David Bailey as our new community relationship partner, where his main goal will be the development of our Seminars program, which will focus on educating the consumer on the value of protecting their family through preplanning, while creating new leads for our sales counselors and generate future sales. David comes with years of experience and we look forward to his success. We're in the final stages of the implementation of Microsoft Dynamics 365 CRM, which will launch with a pilot in 5 of our cemeteries in September and fully adopted across the portfolio by January 2022. The we also added marketing to our new CRM which will enable intentional savvy and measure robust digital marketing campaigns, increasing our marketing return on investment.
We have partnered with Cold Springs for the launch of our new and unique private memorial strategy, which is aimed to generate demand of high-end and exclusive private mausoleums.
We are deploying more capital to high-growth cemetery developments to create new and innovative inventory and continue increasing sales velocity.
For sales quarter record cemetery high performance, I will start with our same-store comparison, which is as follows. Inventory operating revenue in the second quarter of 2020 was $11.5 million compared to $60.5 million in 2021, an increase of $5 million or 42.8%.
Our field EBITDA in 2020 was $3.7 million versus $7.6 million in 2021, an increase of $3.9 million or 106.7%. And our field EBITDA margin in 2020 was 31.7% against 45.9% in 2021, an increase of 1,420 basis points over prior year. Moreover, for a same-store first half comparison ending June 30, cemetery operating revenue in 2020 was $22.4 million compared to $31.1 million year-to-date, an increase of $8.6 million or 38.5%.
Our field EBITDA last year was $6.8 million versus a stunning $13.3 million this year, an increase of 6.4%, excuse me, I'm sorry, and 94.3%. And field EBITDA margin in 2020 of 30.5% against 42.7% this year, an increase of 1,220 basis points.
For cemetery acquisition comparison for the second quarter, our operating revenue in 2020 was $4 million compared to $8.2 million in 2021, an increase of $4.1 million or 101.6%.
Our field EBITDA last year was $1.4 million and in 2021 grew to an impressive $4.7 million, an increase of $3.3 million or 230.1%. The field EBITDA margin in 2020 was 35.4%, against 57.9% in 2021, an increase of 2,250 basis points.
For the first half of the year, acquisition cemetery, operating revenue in 2020 was $6.9 million compared to $15.2 million in 2021, a decrease of $8.3 million or 121.1%. Field EBITDA last year was $2.3 million versus $8.8 million in 2021, an increase of $6.6 million or 290.8%. And field EBITDA margin in 2020 was 33% against 58.3% in 2021, an increase of 2,530 basis points. The material impact of this performance to our financial statement is not only impressive, but it has transformed our mix between funeral and cemetery. To put this comment into perspective [Technical Difficulty]. This new financial dynamic has changed the cemetery and funeral EBITDA contribution mix.
For the first half ending June 30, our total combined operating field EBITDA is as follows. In 2020, field EBITDA contribution was 82.8% and 17.2% for cemeteries compared to 2021 field EBITDA of 70.2% and 29.8% for cemetery, an increase of 12.6% for cemetery. But even more amazing is that the growth compared to prior year on total combined operational field for cemetery is a remarkable 60.8% of incremental EBITDA. With transformational cemetery high performance that I just shared with you, our estimation is 15% related to COVID-19 deaths through admin and 85% is correlated to our premium strategy and execution of our transformational cemetery plan for the creation of sustainable high-performance sales teams across our portfolio of businesses. And as previously mentioned, we are still in execution mode with more to come. In closing, Carriage has a unique and special DNA made of unorthodox out of the box thinking, concepts and ideas that are so creative, sophisticated and nontraditional, they are simply not found in the death care [ph] industry and hardly outside of it. Starting with our fundamental principles, which lead us to our true North, a successful decentralized model, our standards operating model that continues to bring the best-in-class entrepreneurs, our flywheel framework, our Good to Great Journey along with our 4E Leadership Model and our continued focus on First Who, Then What acquisition program, all together create what we call our high-performance culture that is now the foundation of all things Carriage and the launching path for a high-performance rocket on its way to space and beyond, fueled by sustainable and record-breaking results over the next 5 to 10 years. We still have incredible opportunity in both of our cemetery and funeral portfolios. And certainty, more positive change is on its way as we continue accelerating our flywheel and gain tremendous momentum and reach higher altitudes like we never have before.
All of this while keeping our very unique Carriage DNA, our identity, and what set us apart from everyone else intact. Thank you and follow us closely because it is a great time to be with Carriage and the best is yet to come.
Now I'll pass it onto Steve.