Ladies and gentlemen, thank you for standing by and welcome to Sprout Social First Quarter Earnings Conference Call. [Operator Instructions] I would like to hand the call over to speaker today, Mr. Jason Rechel. Please go ahead.
SPT Sprout Social
Thank you, operator, and welcome to Sprout Social’s first quarter 2021 earnings call. We’ll be discussing the results announced in our press release issued after market closed today. And we’ve also released an updated investor presentation, which can be found on our website. With me are Sprout Social’s CEO, Justyn Howard; CFO, Joe Del Preto; and President, Ryan Barretto. Today’s call will contain forward-looking statements, which are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995.
Forward-looking statements include statements concerning financial and business trends, our expected future business and financial performance and financial condition, our guidance for the second quarter of 2021 and the full year 2021 and can be identified by words such as expect, anticipate, intend, plan, believe, seek or will. These statements reflect our views as of today only, should not be relied upon as representing our views at any subsequent date and we do not undertake any duty to update these statements.
Forward-looking statements address matters that are subject to risks and uncertainties that could cause actual results to differ materially.
For a discussion of the risks and other important factors that could affect our actual results, please refer to our Annual Report on Form 10-K for the fiscal year ended December 31, 2020 which was filed with the Securities and Exchange Commission on February 24, 2021 as well as any future quarterly and current report that we’ll file with the SEC.
During the call, we will discuss non-GAAP financial measures, which are not prepared in accordance with Generally Accepted Accounting Principles. Definitions of these non-GAAP financial measures, along with reconciliation to the most directly comparable GAAP financial measures are included in our earnings press release, which has been furnished to the SEC and is also available on our website at investors.sproutsocial.com. And with that, let me turn the call over to Justyn.
Thank you, Jason, and good afternoon, everyone. Thank you for joining us.
We are off to a fast start in 2021, thanks to our focus on delivering world-class experiences to our customers and ongoing execution and resiliency our team. More businesses than ever invested in Sprout during the first quarter, as social take center stage in the digital strategy for what comes next. I want to touch on a few first quarter highlights before turning the call over to Ryan and Joe to cover the details.
Our growth rate is shifting into an even higher year which reinforces confidence in our strategy, our opportunity and the investments we’re making in our future.
During Q1 we added a record number of net new customers, added a record number of customers contributing more than 10k in ARR and delivered further acceleration in ARR growth.
We also achieved positive free cash flow and inflected above the Rule 40 benchmark, each for the first time and much sooner than forecasted. These points underscore the value we’re delivering to our customers and the compelling unit economics of our business.
We’re focused on building a durable company for the long term, but our current growth and momentum has never been stronger.
We’re well equipped to capitalize on the convergence of multiple tailwinds in our market and we’re continuing to prioritize our investments in these areas. In the early stages of 2021, the expansion of use cases for our platform has continued to accelerate. Stakeholders across nearly all functions of business are using Sprout to harness the power of social, unlock business intelligence and broadly operationalize social across their organizations. These expanded use cases have three distinct implications in our market and our company. More businesses need to adopt the social media management platform because they’re challenged to both broaden and become more acute. There are more opportunities for seed expansion into new departments within our existing customer base. And the opportunities and values for our data driven social listening and premium analytics capabilities are compounded by these first two factors.
We expect this flywheel to remain in motion for many years to come and potentially be further strengthened by the looming convergence of social and e-commerce. Further, the proliferation of social across an organization plays for natural competitive strength.
Our platform was built for the end user, the ease of use rapid time to value collaboration, security, permissioning and workflow management capabilities that are embedded in Sprout have advantages that become even more powerful as more departments and users come online.
We’re working hard to build on top of these core advantages introduced new functionality that can drive even more use cases and to develop new capabilities for what comes next.
Our single code base and strategic scale allow us to execute against this strategy faster and more efficiently than anyone else in our market. To reiterate something I said last quarter, the multitude of global events over the past 12 months have made it clear that social media will be a cornerstone to the next evolution of business.
We’re seeing there is an inbound volume and quality of customers coming into our opportunity funnel. The growing importance of social was crystallized in a recent study by the Harris Poll that was commissioned by Sprout. I encourage you to dig into the data for yourselves, but I want to call out a few of the most compelling data points that stood out to us.
First, 91% of executives anticipate that their company’s social media marketing budget will increase over the next three years, and more than half expect it to grow by more than 50%.
Second, 84% of business executives expect their company’s use of social media for external communication to increase over the next three years, and 90% agree that social media will soon become the primary communication channel for companies to connect with existing and potential customers. And third, 85% of business executives agree that social data will be a primary source of business intelligence for their company going forward. These plans on the business side also aligned with consumers needs. The data from the Harris Poll also shows that 80% of consumers expect brands and companies that have a social media presence to interact with our customers in meaningful ways. 78% of consumers will buy from a brand after a positive experience on social media. These trends are even more pronounced in younger generations that will soon represent the majority of both the workforce and consumer spend creating a second order tailwind for the industry for many years to come.
Social has become a mission critical communication channel that organizations of all sizes must lean into the shift to thrive. The Sprout platform is perfectly aligned with the social system of record, action and intelligence. It empowers our customers to not only capitalize on socialism engagement channel, but to deliver sophisticated intelligence that have formed nearly every aspect of their digital strategy.
Our emphasis on world-class user experience uniquely positions us for both Greenfield adoption, as well as expansion as more of these stakeholders become involved in social across more of the companies we serve.
Another significant shift in our industry is the rapid emergence of social as a true commerce platform. We shared with you last quarter that this is an area of focus for us, and we’ve been hard at work.
We’re excited to introduce our first partner and technology integrations with you over the course of this current quarter, and will further expand our investment in this area as product discovery, purchases and support all began to emerge in compelling new ways on social media.
Our scalable platform and extensive ecosystem of network integration partners positions our company to play a valuable role as this market develops.
Before I wrap up, I want to talk about the team that makes this all possible.
Over the past quarter, our team has continued to raise the bar and the way we build market and sell our products. The brought increased focus and vision for our strategy during an uncertain time for our world.
We’re committed to fortifying our culture and supporting not just our team, but our customers, partners and our communities.
We’re humbled when that commitment is recognized with awards such as Fortune’s 2021 Best Places to Work in Tech, and we’re constantly investing in new ways to make a positive impact.
As our people potentially return to offices later this year, we will continue to prioritize well being and reshape the way we work and communicate. Culture is central to our work at Sprout and I’m thankful for the opportunity to lead such a talented, dedicated and diverse team. With that, I will turn it over to Ryan.
Thank you, Justyn.
You said we’re off to a fast start and you are right, the momentum is building and we’re set for even bigger 2021 than we had planned.
Our teams are delivering across the board and we’re seeing incredible brands continuing to invest in Sprout platform. In this new era of work, changes to the way that companies find, evaluate and buy software has never been more pronounced, which is only strengthening our technology and go to market differentiators.
Social has become the central fabric of society, forcing businesses to rapidly adopt and adapt and Sprout is optimized to help brands lean into social as a centerpiece of digital transformation that will ultimately shape your new future. The recent results from the Harris Poll validated this. Consumers are choosing social as their preferred communication channel, and brands simply don’t have a choice, they must embrace social for customer marketing, engagement and intelligence.
Now, I typically highlight one specific team that exceeded my expectations. But I won’t be able to do that because during Q1, every team delivered in a meaningful way.
Our product and partnership organization is on fire. They’re continuing to find ways to innovate our customers, make our platform stickier and add tremendous value.
Our marketing team delivered on our top of funnel goals with insightful content, strong inbound trial volumes, and improvement in overall quality and in conversion rate, with even more room to grow. Each of our new business segments were very strong this quarter led by our mid-market teams.
Our customer success teams also executed remarkably well in a critical renewal period.
Our investments in customer on-boarding and success are paying off as we move into a phase of growth with higher overall customer retention and customer growth. A record number of new customer additions is not accomplished without outsized contributions by each of these teams. The success that I’m seeing with some of the world’s largest and most beloved brands makes me even more excited about our opportunity within the enterprise space. Not only did we have a record overall customer additions, but we also set new records in a greater than 10k net additions as well, underscoring our momentum at market and our success in selling our premium modules. To that point, a sample the brands that we grew with this quarter is a fantastic list that includes McKesson, Danaher, Oliver Wyman, Heidrick & Struggles, Brother International, Cole Haan, Tumi, Hanes Brands, Sur La Table, Grammarly and Academy Museum of Motion Pictures.
Before I highlight customer stories, I want to expand on Justyn’s message about the growth of social use cases. Investor Relations is a perfect example.
As you’re all acutely aware, social has recently burst into the mainstream as a central platform for investors to discuss and disseminate investment ideas.
This quarter we hosted a panel with several Investor Relations leaders, Mike Coffey, the VP and Head of Global Partnerships and Alliances at Q4 said, more retail investors are investing in the market than ever before and they’re choosing to discuss their ideas and tactics very publicly on Reddit, Twitter and other platforms. Investor relations officers have taken note, whether it’s to gauge social sentiment, engage with shareholders, like Coinbase did through its IPO process, monitor for potential volatility and risks, or improve strategic messaging, it is becoming increasingly clear that social is a channel that can no longer be ignored. This is amazing insight on a growing use case.
Now, shifting to a couple of new Sprout customer stories. Fred Sanelli, Senior Vice President Marketing, Brands and Sales Development at Performance Food Group said, we turned to Sprout after rethinking what social would and could mean to our business. We realized that we need transparent real-time visibility across our operations and social listening helps us stay ahead of the curve, not just for our brand of products, but also our performance within the industry.
We’re able to actively surface these social trends to our executive team, creating actionable insights for our company. We chose Sprout because of its powerful, intuitive and industry leading platform. And a leading CPG company was looking to better understand social conversations that were happening around specific brand campaigns, both to understand the competitive positioning, and to gain visibility into how their content was performing on social. They determined that our social listing and premium analytics products would empower their team to capture critical insights that would enhance their strategy and deliver a compelling ROI. Wrapping up, I continue to be proud and grateful for the performance of our people at Sprout, who has raised the bar for 2021 while also laying the foundation for success well into the future.
We’re excited by the multitude of opportunities ahead of us. And as always, we appreciate your support. With that, I’ll turn it over to Joe to run through the financials. Joe?
Thanks, Ryan. I’ll walk you through our first quarter results in detail before moving on to guidance for the second quarter and full year 2021. Total revenue for the first quarter was 40.8 million representing 34% year-over-year growth.
Excluding the impact on legacy Simply Measured, organic revenue was up 35% year-over-year.
We expect the impact from legacy Simply Measured to be immaterial to revenue and ARR going forward. Total ARR ending Q1 was 172 million, up 38% year-over-year. Organic ARR was 171 million, up 39% year-over-year.
We’re pleased to see record quarterly customer additions, healthy retention and very healthy expansion. We added a record 1404 net new customers in Q1 to finish the quarter with 28,122 customers, up 17% year-over-year. This is a reflection of very strong performance in each of our segments.
We continue to be focused on high quality revenue yield from our new customer cohorts. The number of customers contributing more than $10,000 in ARR were 3,514, up 46% from a year ago and up from 3,149 in Q4 of 2020.
Our ACV suppressed $6,000 and was up 18% year-over-year. Running use cases as customers operationalize social, rising attach rates of our premium module in our momentum upmarket remain three sustainable growth levels for our $10,000 customer cohort for durable medium-term ACV growth. In discussing the main of the income statement, please note that unless otherwise stated, all references to our expenses, operating results and share count are on a non-GAAP basis, now reconciled our gap results in the earnings press release issued just before this call. In Q1 gross profit was 31.0 million representing a gross margin of 76%, it is up 190 basis points compared to gross margin of 74.1% a year ago in comparison with 74.6% last quarter. We’ve seen a positive impact on gross margins, as we eliminate duplicate infrastructure hosting costs from legacy Simply Measured and from the natural efficiencies of scale in our business. Sales and marketing expenses for Q1 were 16.4 million or 40% of revenue, down from 44% a year ago.
We are pleased with the quality of people that are choosing to join Sprout.
We are continuing to accelerate our pace of hiring across both our sales and marketing team.
Even as our total sales and marketing expense growth accelerates for the third quarter in a row, indicating healthy trend line of investment, we able to drive leverage indicative of efficient growth. Research and development expenses for Q1 are 7.6 million or 19% of revenue, down from 20% a year ago.
We continue to have aggressive R&D growth goals in 2021 as we are aggressive expanding set of opportunities. The timing of many key R&D hires will be weighted in Q2 and Q3 of 2021. General and administrative expenses for Q1 were 9.5 million or 23% of revenue, down from 32% a year ago. G&A expenses are lower on a year-over-year basis and had a significant impact on our overall marketing expansion due in part to the timing of annual corporate training, the employee offsite, which occurred during Q1 of 2020 did not occur this quarter.
Continued spent a portion of these annual expenses may occur later this year or will be reinvested elsewhere in the business.
Now this time impacts the magnitude of quarter-to-quarter margin gains. We do expect general and administrative expenses to continue to decrease as a percentage of revenue as we scale. Non-GAAP operating loss for Q1 was 2.3 million for a negative 6% operating margin. This compares with a negative 24% operating margin year ago. We significantly outperformed our expectations due to higher revenue, better than anticipated gross margins and timing of many key hires which had April start date. Non-GAAP net loss for Q1 was 2.5 million for net loss of $0.05 per share based on 53.4 million weighted average shares of common stock outstanding compared to a net loss of 7.0 million and $0.14 a year ago.
Turning to the balance sheet and cash flow statement, we ended Q1 with 167.8 million in cash, cash equivalents and marketable securities, up from 163.9 million at the end of Q4 2020. Deferred revenue at the end of the quarter was 51.0 million.
Looking both our billed and unbilled contracts are remaining performance obligations or RPO, totaled approximately 74.9 million, up from 64.4 million as in Q4 2020 and up approximately 58% year-over-year.
We expect to recognize approximately 85% or 63.7 million of total RPO as revenue over the next 12 months. Operating cash flow in Q1 is positive 3.6 million versus a negative 4.5 million a year ago. Free cash flow was positive 3.4 million in Q1 for 8% free cash flow margin compared to a negative 4.8 million to the negative 16% free cash margin a year ago.
Our ongoing momentum into the mid-market to enterprise proving efficiencies in our billing process and mix shift towards annual and multi-year contracts are each having a positive impact on free cash flow as we grow.
We are pleased to report positive free cash for the first time, much sooner than our prior forecast. A combination of accelerating free cash flow margins and accelerating revenue growth puts up above the rule of 40 benchmark this quarter. We believe this milestone is an important validation of the unique economics in our business and the compelling efficiencies in our model. I do want to stress that we may optimize for future growth, we do not expect to be sustainably free cash flow positive in all subsequent quarters. We generally expect free cash flow margins to be several 100 basis points better than operating margins throughout the remainder of 2021. Shifting to formal guidance.
For the second quarter of fiscal 2021, we expect total revenue in the range of 43.0 million to 43.1 million or growth rate of 37%.
We expect non-GAAP operating loss in the range of 5.4 million to 5.0 million. This represents an anticipated operating margin of negative 12.1%, an improvement of more than 600 basis points year-over-year.
We are making aggressive growth investments across our company.
We are doing this while delivering improvement our margins highlighting efficiencies in our business, as we scale.
We expect a non-GAAP net loss per share of between $0.10 and $0.09, assuming approximately 53.6 million of weighted average basic shares of common stock outstanding.
For the full year fiscal 2021, we now expect total revenue in the range of 176 million to 177 million. This is at an expected overall reported growth rate of 32% to 33% compared with our prior annual expected growth rate of 30%.
For 2021, we now expect non-GAAP operating loss in the range of 18.5 million to 18.0. This implies a non-GAAP operating margin of negative 10.3% with an 150 basis points better than our prior annual guidance, an improvement of more than 500 basis points year-over-year.
We are please with faster growth with greater efficiency. We now expect to non-GAAP net loss per share of between $0.35 and $0.34 cents, assuming approximate 53.8 million weighted average basic shares of common stock outstanding. Called 10-year expense models, we currently expect a portion of our employees may return to our offices during the second half of this year. The timing and number of employees that return in 2021 is at this point unknown but we have accounted for a full return and our annual expenses.
Although we did not incur expenses for our annual corporate training events and traveling Q1 of 2021, at this stage, we expect to incur these expenses again in Q1 of 2022 and most likely to fall in Q1 of 2023. In summary, we believe are uniquely positioned to capitalize on the opportunity for global multi-year growth. It also moves to the center of digital strategy.
Our compelling financial leverage and breakthrough free cash flow performance because there’s confidence to make optimize investments that we believe will enable us to achieve our full potential in quarters and years ahead. With that Justyn, Ryan and I are happy to take any of your questions. Operator?
[Operator Instructions] Your first question comes from the line of Raimo Lenschow from Barclays.
Your line is open.
Hey, this is Frank out for Raimo. Congrats on another very strong quarter here. I was wondering if we could touch on your customer conversations at a high level, just given the strength in net adds.
So, what are you seeing as we start to move past the dynamic? Has there been any momentum in any particular verticals or is the strength really a bit more broad-based in nature?
Frank, this is Ryan. Thanks for the question. We’ve seen a lot of positive trends here. This is a lot of the stuff that we saw coming off of Q3 and Q4 into the year.
Our marketing teams continued to deliver a really strong top of funnel and we’re seeing a lot of progress. I would say that it’s across a variety of verticals.
One of the advantages that we have here is you’re hard-pressed to think of a business or brand that isn’t thinking about social right now.
And so we’ve got a long-tail of really successful customers in a variety of industries but given the number of customers that we have today, most verticals and industries have hundreds of different examples that are using Sprout.
So it’s been pretty much across the board that we’ve seen success.
Some of the ones that probably we’ve mentioned in the past that I think has been surprising but really interesting for us are things like higher education in terms of trying to connect with the community, retail, travel and hospitality, restaurants. Many of these organizations that had more challenging times last year are continuing to need to find ways to build their brand and their connection with customers.
So it’s been a nice long-tail for us and we’re seeing success across a variety of verticals.
Okay. Perfect. That’s great color. And then just with ACV growth looking strong again, I want to ask about the momentum in the listening and premium analytics products.
I think those doubled last quarter in aggregate. I was wondering if there’s any more color you could provide there for this quarter?
We continue to see very similar success to last quarter for both the premium modules.
One of the things that’s really stood out is just the importance and value of data, both the data that you have within your own four walls, your own organization, we think about our premium analytics and the data that exists across all of social, outside of your four walls, when we think about our listening product.
And so we’ve seen tremendous success in both of those premium products.
One of the things that we’ve highlighted in the past, I think it’s important to know, is it’s not just in the mid-market and enterprise, we’re seeing the same success with these modules in our SMB segment, in our mid-market segment, and in our agency segment as well.
Great. Thank you.
Thank you. And your next question comes from the line of Rob Oliver from Baird.
Your line is open, sir.
Great. Thank you very much, guys, for taking my question. Ryan, one for you as well.
So I was looking at the expansion deals that you guys talked about this quarter. I mean some of those are big companies that I think traditionally would have bought software the old way, monolithic, kind of larger deals.
And so I’m curious, as you expand with customers like that, both from a seat [ph] perspective, departments, new use cases, how are the conversations with those buyers, particularly if you get up toward more of a managerial level? Any change and are you seeing some Eureka moments from buyers about kind of the power of your model relative to maybe some of your competitors? And then I just had a quick follow-up for Joe.
Yes. Thanks, Rob. Yes, we definitely -- the Eureka moment is going off for a lot of companies and customers. We love the seed and grow.
We are landing in places, and to your point, being able to get in front of different departments or divisions or brands or geographies for that matter and the conversation for us is very similar to the new business side. We still get customers -- if they’ve landed and, for example, they came in, maybe on a marketing use case, they’re thinking about us for campaigns and content but they didn’t necessarily leverage us for listening or premium analytics, we’re leveraging that trial model as well even for our current customers.
So we’re getting their hands on the product.
We’re giving them a chance to experience the technology but they have the advantage, they’ve been leveraging our product for a little bit of time, so it’s even quicker for them to ramp up on some of these premium products and get value right away. And because we’ve already gone through procurement and legal, it’s easier for us to grow those add on.
So these tremendous examples and use cases and really excited about what we’ve seen from our customer growth and our customers success teams that are supporting our customers.
Okay. Great. That’s really helpful. Thank you. And then, Joe, just for you, I know, but thinking about some of your investment areas, mid-market, obviously, enterprise reps you’re still hiring. I know you in the past, you’ve talked a little bit about international with APAC and Latin America. Maybe could you just drill down and give us a little bit of color on where we are in some of those investment cycles and where you feel like you’re getting a really good return right now? Thanks, guys.
Yes. Thanks, Rob.
So a couple of things there and I want to make sure that we’re investing in the sales and marketing side, and I’ll hit that real quickly first, but we’re also making some significant investments on the R&D side.
We’re seeing a lot of areas where we can continue to build out the product.
We’re seeing these use case expansion and so it’s more than just on the sales and marketing side, a lot, and we can dig into those product things, if you like, as well.
On the sales and marketing side, a couple of areas. One is the geographic expansion, right.
We’re investing in APAC, LATAM, EMEA and you definitely see us ramping up in those areas. We hired a GM of APAC in the quarter and so you’re going to see some increased investment there. And then you’re going to continue to see investment in mid-market enterprise, we are definitely seeing outsized returns in that area.
We’re seeing a strong top of funnel, but then we’re also seeing on the outbound side, a lot of success with some of the opportunities, large enterprise clients.
And so I think you’re going to -- those will be the main area of focus, but at the same token, we’re always going to be focused on [indiscernible] as well. That’s really driven by the marketing side of the house. And Ryan spoke this earlier as we saw really good success in each of those segments in Q1 as well on the inbound side.
And so those are probably the main areas of focus for us.
Great. Thanks again.
Our next question comes from the line of Matt VanVliet from BTIG.
Your line is open.
Yeah, thanks for taking my question, guys and nice job on the quarter. I guess, thinking about some of the answers so far, just couple of questions, maybe from a different angle a little bit. The growth in the 10k ARR customer was pretty significant again. Are you seeing some new customers when you win new logos come in at a larger scale? Are they buying more modules at a time? Maybe just help us think about kind of what that new land looks like as maybe you have customers coming that didn’t see the light before but now are forced to be a little more reliant on social than the current environment?
Yes. Thanks, Matt. Yes, we are seeing that, and we’ve seen really good progress. Again, across the board, I would highlight, certainly, that mid-market and enterprise continue to prove great execution. But we’re seeing growth in deals, even in the SMB and the agency space as well.
I think it’s a combination of things. One, certainly, for the customers that are a little further in the journey, more sophisticated, it’s the analytics and the listening and the need to have more data to formulate their strategy, but we’re also seeing for many organizations just in the expansion of seats and use cases. And for us, what used to be years ago, maybe just one person in marketing on social, today, you’re seeing teams of marketers that are in the solution that are not just there from a social perspective, they’re thinking about content and brand and PR and comms, and that’s expanding out into things like customer care and customer support and sales.
And so it’s kind of a combination of things between use cases and users and then our premium modules.
Got it. Got it. And then, Joe, on the gross margin side, it’s a pretty good improvement.
You measure -- you mentioned scale in the business and sort of finally weaning off the Simply Measured. But is that something that you expect to continue to scale forward? Are there any meaningful kind of step function investments that you’re going to make over the next couple of quarters that maybe pulls that back in the short term.
Just thinking about kind of the overall operating structure there?
So for the rest of this year, we feel pretty good about where we’re at, where we ended Q1, be able to maintain that for the rest of this year. We don’t see any pull back on that front. And then I think when we get into 2022, you’ll start to see a little bit more increase or a little bit more leverage on the gross margin, as we move into 2022.
Wonderful. Thank you.
Our next question comes from the line of Chris Merwin from Goldman Sachs.
Your line is open.
Great. Thanks very much for taking my question.
As you move more up market, what are your customers asking you for that isn’t part of the suite today? So obviously, you’ve shown very strong traction up market already, and clearly, the products you have are resonating. But as you continue to grow in this customer segment, can you just talk a bit more about what the feedback you’re getting and how that perhaps is influencing the product roadmap? Thanks.
Yes. Thanks, Chris. This is Ryan. There’s probably a few things that we’ve seen and I think many of the things that you’ve just seen from us over the last little while are a very big part of this narrative. When I think about premium analytics and listening, two great examples of products that have a ton of utility and value for upmarket customers.
We’re continuing to develop within those product lines today and add value. Integrations is another area where we’ve had some of our customers for integrations. We’ve actually, this past quarter, delivered some integrations from help desk perspective across Microsoft and Salesforce and HubSpot and ZenDesk. The thing that I’d highlight here as we’ve tackled all of these opportunities is how do you build these sophisticated features in a way that’s going to bring value to your customer right away and utility right away and adoption right away.
And so those are the things that we’re thinking about and the product team is thinking about as they deliver, and I’m really excited about some of the evolution that we’ve seen on listening and analytics and on the integration side and you’ll continue to see more evolution from us there over the next quarters and years.
Okay. Great. And then maybe one just quick follow-up is that -- also with this upmarket shift, I imagine there’ll be more of a shift toward annual billing and could that portends a widening gap between the cash flow margin and EBIT margin in a positive way? Or is there anything you can share there about the directional progression of cash flow margins relative to EBIT?
Yes. Chris, this is Joe. Great question.
I think what you’re going to see is we’re definitely --over the last couple of quarters, we’re definitely seeing more like we talked about enterprise and mid-market.
We’re also seeing, as we get into these larger deals, where the product becomes more sticky, customers are willing to sign up for longer-term contracts, right. They realize that, hey, if we’re going to deploy this across not just the marketing team, but the support team, for the sales team, we want to make sure that we’re -- that we will buy a little bit longer than we used to in the past.
And so we’re definitely seeing a shift.
I think it’s still a little early, just given the mix, as we’ve talked about this before. We still have almost like a 50:50 split between month-to-month in annual contract and so I do see that lining over the longer term.
I think it’s going, in the short term, it’s probably not going to be as consistent, it still could be a little lumpy, but we’re definitely moving in that direction.
Okay. Great. Thank you.
Our next question comes from the line of Arjun Bhatia from William Blair.
Your line is open.
Perfect. Thank you for taking my question and a great quarter to the team. If I can go back to maybe the customer dynamics a little bit, it’s obviously very interesting to hear the Harris result and hear about social taking better stage. I’d be curious what you’re seeing from maybe legacy brands or tech laggard, so to speak, that were previously not willing to dive head first into the social pool. Are those customers starting to really adapt how they’re approaching social and realize the value pr do you think we’re still early on that front and that’s something to come in greater volumes in the future?
Yes. Thanks for the question. This is Justyn.
So I think there’s a combination of things happening there.
I think, one, to your point, we’re definitely seeing brands that have been a little more reluctant or just slow to get their strategy together on the social front coming to the table.
I think maybe the more pronounced difference that we’re seeing is organizations that had kind of dipped their toes in and maybe made some investments now realizing how important this is going to be and really starting to take a more strategic position on social and how to operationalize it across the organization.
And so there are -- I mean, even the most reluctant brand has really been kind of smacked in the face over the past year and realized this is something that we’ve got to get a handle on. But I think maybe the larger maybe opportunity initially is for that graduation from the very early stages of social adoption to those organizations that are now realizing that there’s a much bigger play to be made here. And that’s where we start to see jumping up from small investments, maybe initial investments or departmental level investments to much bigger opportunities for our expansion efforts within those accounts and then landing them certainly on the new business side.
Another related trend that we see there is folks that have made an initial investment was maybe less of a priority starting to realize that the tools that they invested in are really just not cutting it.
So that’s a great scenario for us to be stepping in as well, showing them what the platform can do for them relative to what they’ve been doing. That’s a conversation that goes very, very well for our sales organization as well.
Yes. I might just also add in there from an individual buyer perspective, the conversations have got a lot more interesting and that we’re seeing more senior executives get involved in conversations, especially around the topics of data, analytics and listening and what they could be leveraging that social data for to inform their strategy.
So I know our teams across sales and success have really been energized by the customer interactions and the opportunities because those buyers just have a more zoomed out view of their organizations and understand how social might be leveraged, and the fact that we’ve also got a champion with the practitioner who’s already in the product.
Great. That’s very helpful color. And then maybe another higher-level question, if I can.
We’re seeing a lot of changes in the advertising ecosystem with the application of third-party cookies and exchange of IDFA. I’d be curious if this is something that your customers are talking about as they think about their approach to organic social? And maybe what do you think the impacts are, if any, to your business directly or derivatively from some of the changes that are going on?
Yes. Yes, it’s a great question.
I think that conversation in our world tends to be more derivative or indirect. And it’s typically kind of uncertainty around the advertising landscape and what some of these new platform changes or regulation might introduce and really just not understanding how the networks are going to be able to continue delivering that efficiency, though.
I think they’ve spoken to that pretty well, so I’d say, for the most part, it’s uncertainty. But where Sprout comes into the picture is these organizations are thinking about, I think they have rightfully recognized over the past 12 to 18 months that the organic side of social has the edge against advertising is a pretty important aspect here and certainly, when it comes to customer relationships, maybe the most important aspect.
And so starting to see an organization that may have been thinking primarily on the advertising, thinking about social from an advertising lens, really thinking about what the bigger picture is and how organic plays in, which is obviously where we play and where we can help them think through that.
Great. Thanks for taking the questions, and great quarter, guys. Congrats.
Your next question comes from the line of Tom Roderick from Stifel.
Your line is open.
It’s actually Parker Lane in for Tom. Thanks for taking my question. Ryan, maybe on the go-to-market opportunity, I mean, you’ve had a tremendous success with the top of the funnel and in the trial motion that you have in place, but as we think about more of the enterprise opportunities, particularly around verticals, can you remind us, once you get a handful of customers from a particular vertical in the funnel, how are you approaching that from a go-to-market perspective? Are you building teams around these opportunities yet or is it a situation where it’s a very horizontal approach?
Thanks, Parker. Yeah, today, it’s still more of a horizontal approach, horizontal from an AE sales perspective but we have got verticalized in terms of our support from a marketing perspective.
We’re really lucky in that we have such a long tail across the marketing in terms of opportunity. And for the most part, most of these organizations that are coming to us have very similar use cases that are horizontal in nature. And it tends to be more along the lines of the verbiage or the language that needs to be customized for those customers. In some cases, if it’s fin serve or healthcare, may be more related to regulation. But our marketing team has done a phenomenal job in creating content that is focused in on those verticals to making sure that we have relevant use cases that we’re leveraging the relevant language. But today, the AE team is going out a horizontal.
I think in the future, there’s opportunities for us to continue to think about how we specialize in segment but the execution so far across the board has been really strong. We feel good about the way that teams are operating today.
That’s helpful. And then, Joe, maybe a model question for you.
I think there was some onetime CapEx items in the second half of last year related to headquarters build. A very low CapEx for this quarter. How should we expect that to trend here for the remainder of the year and maybe going forward?
Yes, Parker, I wouldn’t see any outsized CapEx. There might be a little bit related to coming back in the office in the back half of the year, if we decide to come back, getting the office ready, but nothing that I would say is material.
So I would expect pretty consistent CapEx spend going forward.
All right. Thanks for the color. Nice quarter
Our next question comes from the line of Scott Berg from Needham.
Your line is open, sir.
Everyone, this is John Godin on for Scott. Thanks for taking my question. I guess as you think about the time as opening factor, what are you expecting as far as type of social media trends and usage? Is there any additional use cases, particularly with some of these verticals that have been more heavily impacted that you think are interesting that might see some acceleration over the coming quarters? Thanks.
Hi, John. This is Ryan.
So I mean, I think we are already starting to see some of those organizations reinvesting. I mentioned a few at the beginning in terms of retail and restaurant and hospitality.
I think many of them are feeling a change of wins coming. They’re investing. Many of them have been investing even in 2020 in an effort to maintain community and relationship and brand. But I’m sure that there’s going to be increased investment as things start opening up. But just generally, I think all of 2020 in the pandemic really just encouraged brands and organizations to rethink the way that they’re building relationships from a digital perspective with their communities and their consumers.
And so I think for many of those organizations, they started the work, they’re going to continue to invest in those places. And I think that we’re all in this place where the behaviors and habits we created over the last year aren’t going to change very much even as the world changes.
So I think a lot of these things that we’ve got used to will be to go forward. And I think social is just going to continue to be a really important part of the way that organizations engage and communicate with their customers.
Awesome. Thanks, guys. Congrats.
Thank you. And your next question comes from the line of Stan Zlotsky from Morgan Stanley.
Your line is open.
This is Chris on for Stan. Thank you for taking my question. I mean it seems like all the headline metrics you guys had were super positive, especially looking at your large customer adds stronger than traditional enterprise Q4. Are there any lingering COVID uncertainties when you’re still going to market today or would you say that all of that is behind us now?
Yes. I mean, certainly, we don’t want to invite something different here but we’ve really seen steady trends really Q3, Q4, Q1. We think that the next shift is likely around the future of work, return to office which we think bode well for us. We don’t anticipate COVID-related impacts other than just probably some continued acceleration around adoption and the understanding. It’s taken some time for some organizations to really activate on the understanding that social is a much bigger part of the picture than they may have anticipated coming into 2020 and I think we’ll continue to see that. But no real pent-up impact that we believe is coming.
Got it. Super helpful. And if I could toss in a follow-up. I mean if we’re thinking about e-commerce or commerce in general, it’s been something that you guys have been talking about for a while now, and it feels like we’re pretty much like there. How would you think about the opportunity set, if you were to compare e-commerce use case versus the premium modules that have been really successful so far? How do you kind of rank order those two opportunity sets?
So I think it depends on the time series we’re talking about.
I think with the momentum we have on the premium modules, the attack rate and the success we’ve been selling those, we continue to be excited and are investing in those. And I think that those will continue to have a sizable impact for us throughout the year.
While the social commerce discussion has been with us for a while now, I would say that there are still some unknowns there, right.
I think we’re all talking about it, the network we’re all talking about it. The specifics have been somewhat sparse and I think we’re starting to get clarity around that.
We have been at work and we’ll have more to say on that front soon.
So it’s starting to come to life.
I think the unknown there is at which speed and how big is this opportunity, what are the roles that the different parties are going to play.
I think from a strategic perspective, we consider this probably the largest area of potential for the business but over what period of time that looks like and overall size and scope relative to some of the other parts of our business still unclear.
Got it. Super helpful. Thank you.
Next one we have Clarke Jeffries from Piper Sandler.
Your line is open.
Well, thank you for taking my question. This has been slightly addressed by some questions, but I’ll ask it directly. Impressive to see another quarter of record customer adds. My question is really around the sustainability of that pace of customer acquisition. I know, Ryan, you touched on the improvement of top of funnel but should we think about this as sort of a revelation for the organization that could really drive that cadence go forward?
Yes. This is Justyn. I’ll take the first pass at that and certainly Ryan or Joe can jump in.
For the first couple of quarters, when we saw customer adds that looked like this, we cautioned, let’s see a couple more data points before we call this a trend. It feels like we’re there. What we’re seeing in the funnel and what we’ve been able to deliver over the past three quarters tells us the ability to add. And I will, again, focus more on the revenue yield from those customers than the absolute number. But it feels like we’re in good shape that this wasn’t something that was situational, but something that the team has really set up and our sales model is set up to deliver on a go forward. We want to continue to advise that the revenue is going to be the focus for us. And if we think about things like the -- just the ACV growth that we’ve seen, any changes that we may want to make on our conversion funnel, etc., we may intentionally drive those numbers in one direction or another with the intent to make sure that the yield coming out is as healthy as possible.
Got it. And it just seems like overall, the go-to-market is more effective than the place you were out last year. I guess just in relation to that question, what is the limiter for additional investment right now? And why not get more aggressive at this stage and invest and not drive positive free cash flow growth based on the traction you’re seeing?
Yes. I mean I think that, that’s something that we’re constantly evaluating. And I think some of what Joe talked about in terms of the increased investments that we’re making now that we’ve made through Q1 really set us up to be able to answer that exact question, which is where -- what’s the return on these investments relative to the opportunity and where do we want to be optimizing. Obviously, we delivered the free cash flow positive sooner than we had forecasted and that’s great. But we want to make sure that we’re focused on the opportunity and the investments we need to make there, so it’s not something that we’re prioritizing. Expect to see us to continue to be aggressive and ambitious with the opportunity.
All right. Perfect. Thank you very much.
Thank you. And your last question for today is from DJ Hynes from CGS.
Your line is open.
Hi, guys. This is Luca on for DJ.
So I’m curious about some of the more nascent social platforms out there that you don’t currently integrate with. TikTok being one of the more prominent. How do you think about that particular platform as well as other social channels opportunistically and as you add more channels like a Reddit recently or TikTok potentially, do you see those being a meaningful incremental adoption for monetization catalysts down the line?
Yes. Yes, good question. I’ll start with the second part.
I think there’s some second order effects to any time the scope of what we help our customer expands.
And so on one end of that is the more networks to manage, the more places that our customers need to be present and have a solid strategy that makes our value proposition that much stronger. The more people involved and permissions and nuances across the networks. That all is strong.
We also monetize the profiles themselves.
So the addition of additional networks has impact there.
In terms of what we kind of look for and what we’ve seen, so specific to TikTok, I think it’s a fantastic platform and I think that they’re thinking about all the right things.
I think we’ve mentioned on this call, maybe sometime last year, the typical trajectory there is the networks will see a critical mass and adoption. They’ll start to think about monetization, then they’ll start to invest in the APIs and business tools, and that’s where we get involved in the conversation.
And so there’s a pretty natural progression that these networks go through. We kind of know what to look for and when to get involved and have those conversations with them ahead of time to figure out how we can help them as they’re thinking through those programs.
So, the two primary things that we look for are customer demand and the network readiness. Do they have the resources, the APIs, etc., for us to give our customers a world-class experience? And then we look to make those investments in the case of TikTok and others.
We’re leaning into those out of time and we’ll be ready to go in there.
Awesome. That’s helpful. Thanks.
Thank you. That’s all the questions that we have for today. I will turn the call over back to Justyn Howard for any closing remarks.
Wonderful. All right. Well, thank you, everyone, so much for your time.
As always, thanks for the great questions. Really appreciate the support.
As always, we look forward to connecting with you all throughout the quarter and back again a quarter from now. We’ll let you get to the rest of your day but thank you, as always.
Thank you, ladies and gentlemen. This concludes today’s conference call. Thank you all for joining.
You may now all disconnect.