Thanks, Brock. Building on my earlier remarks, the fiscal second quarter was a true test of our ability to be nimble in the face of adversity. At the same time, we continued to drive outperformance in many key growth areas and have also continued to navigate our business forward in a lot of other ways, which I'd like to take some time outlining on the remainder of today's call. Right now, we have a number of major operational initiatives at work, including new product launches, sales and marketing programs, partnerships, market-based talk leadership content, and an emerging brand acquisition strategy. I'll now take a minute to update those areas more fully, beginning with the product.
As I noted a few minutes ago, this quarter, we made significant product-related upgrades to our platform.
In addition to the aforementioned updates on the software side, we also upgraded our retail arm, including making several key upgrades and enhancements to expand our capabilities, improve our forecasting, and make life easier for our partners. More specifically, we expanded our skew mapping service to support non-Amazon marketplaces, reducing the work for our supply chain teams. Also, we improved our rolling forecasts abilities, expanding our sales predictions from 30 days to a full-year, and updated our deal desk model to account for international factors, such as tariffs and value-added tax, allowing the creation of auto-shipment plans for international markets and saving time for our users. Relatedly, we have also improved our supply-chain process to incorporate a staging facility. This allows us to be competitive for new business and provides an opportunity to deepen our relationships with top brands by taking more work off their operations. It also allows maximum control over fulfillment to the end-consumer.
Moving to sales and marketing, our teams have been hard at work refining our inbound marketing strategy. Year-to-date, we have brought in 2,568 marketing qualified leads or MQLs, and 690 sales qualified leads, or SQLs, of which 1,492 MQLs and 316 SQLs came in Q2.
Importantly, 74% of all deals won in Q2, and 70% of all deal dollar value on the platform, came from inbound marketing. Last year, we put a lot of focus on operationalizing our sales and marketing teams. And the benefits of those investments are now showing in the quality of our won deals. Conversion rates for our marketing and sales pipelines have remained strong this quarter. And our average close deal size has improved by 14% compared to just the last quarter.
In addition to our improved numbers of MQL than and SQL's, we're also seeing an increase in the flux of larger Tier-1 businesses. This influx is largely attributed to our paid and organic content efforts. In Q2, we published 31 online education resources and hosted 2 industry topical webinars.
Moving to the success of our partnerships.
Our goal in this area is to solidify our approach towards serving our partners on multiple leading marketplaces in a true omnichannel-like fashion. In pursuit of that channel expansion strategy, back in March, we announced an approval to sell on target.com through its invite-only target plus program, as one of the only third-party sellers granted this special access. Already, we're seeing strong growth in this channel as target plus revenues increased 204% this quarter. Also, this quarter, we established Kaspien's first B2B partnership that utilizes AD Manager as a white-label software for a digital agency managing Amazon brands.
In addition, we're in the process of expanding this collection of partners and already have a second agency that has also approved the partnership, and is putting together the necessary information for onboarding onto the platform. Last quarter, we also announced the partnership with the international grocery business, Kroger.
While this partnership is still in its early days, I'm pleased to report that we have had our first go-live on this channel. And we're working to build out functionality to support a greater number of potential partners and use cases. I look forward to sharing further updates here, as we're able. Switching gears, as I mentioned in our last call, we believe there is ample ground for us to cover, as we position ourselves as business and thought leaders in our space.
Let me take a minute to discuss just a few of the activities where we've been actively engaged to grow the Kaspien brand. This year so far, we have published 94 pieces of content, including 69 blogs, 9 forecasts, 8 e-books, and 8 webinars. In Q2 specifically, we published 37 pieces of content, including 28 blogs, podcasts, 2 e-books, and 4 webinars. Blogs subscribers by the end of Q2 2021, have grown 145% since Q2 2020.
This quarter we also had 285 e-book downloads and 792 webinar registrations, leading to a 188% increase in website traffic in these resource areas. We've also conducted content trades of blogs, webinars, and e-books with 5 companies, including 3 new relationships. This brings our total group to 10 companies since the start of the fiscal year 2021.
Now including Kahoot, [Indiscernible] and cars.com, in addition to VantageBP, Levin Consulting, eComEngine, SellerSmile, [Indiscernible] [Indiscernible], and my FBA prep.
We are continuing to drive the conversation on all things e-commerce and the feedback we're getting as validating our time spent in these areas. I will now take a minute to discuss updates on our brand acquisition strategy. At a high level, we believe that our opportunities to expand our offerings to strategic acquisitions, where brands and services are highly complementary to our existing technology and business. We've spent the last several months developing and initiating a program focused on identifying and ultimately acquiring these online brands.
Our approach has been deliberate and thoughtful, and our intention is to only engage with brands that would complement our current operations when included under the Kaspien umbrella. Kaspien has partnered with over 4,000 brands to date, giving us experience, as well as high-quality data to identify and acquire brands that will benefit from our platform. Moreover, we continue to have a promising pipeline of companies that we feel would be good fits for our platform. In recent months, the seller services space has also presented several compelling acquisition targets. It's worth noting that within the current environment, we're seeing valuation multiples at elevated levels, which has kept us from moving forward on potential targets at this time. We believe in taking a deliberate, conservative approach to brand acquisition. And we're willing to be patient to find the right deals at the right prices. We'll continue to evaluate opportunities in relation to the potential return and ultimate value we expect to attain.
While these pipeline companies may not ultimately result in transactions, at the same time, we see a tremendous opportunity to drive incremental value even just within our own customer base. Put together, we believe we have a long-term recipe for becoming number one in GMV within the seller services market.
Before we turn the call over for questions, I'd like to provide a brief outlook on our operations. The supply chain challenges are falling the industry at large is still in Europe and will remain in effect to some degree for the foreseeable future. That said, the state of our business remains strong. Between the roughly 2 million forgiveness of our PPP loan, and a 6.3 million pay down of our line of credit, we have effectively reduced our debt by over 8 million from the beginning of the Fiscal Year.
Our GMV and margin profile stability over the first 6 months of 2021, indicated a resilient core business that is sturdy enough to withstand temporary headwinds.
Looking ahead, we will be investing in the coming months to meet the expected growth in demand during the upcoming holiday season, which has us optimistic about future sales pickup. In many ways, Q2 was an involuntary litmus test of our business model. One that I believe we've passed. Subsequent quarters will be a test of our vision for the future.
Our focus over the long term will be to continue growing overall GMV as the leading indicator of the success of our business, while also shifting our mix to more profitable subscriptions, and expanding into other marketplaces. We remain committed to helping businesses of all sizes grow online and to using our comprehensive platform of software and tech-enabled services to guide our partners through the increasingly complex landscape of digital marketplaces. Across our business, we will continue to offer the software, technology, and know-how to support more marketplaces, expand to new geographies, and layer new business models on top of our existing platform. And with that, we are ready to open the call for your questions. Operator, please provide the appropriate instructions.