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FL Foot Locker

Participants
Jim Lance VP, Corporate Finance & IR
Lauren Peters EVP and CFO
Richard Johnson Chairman, President, and CEO
Jonathan Komp Robert W. Baird
Susan Anderson B. Riley FBR
Paul Trussell Deutsche Bank
Sam Poser Susquehanna
Christina Fernandez Telsey Advisory Group
Eric Johnson Piper Jaffray
Michael Binetti Credit Suisse
Call transcript
Operator

Good morning, ladies and gentlemen, and welcome to Foot Locker's First Quarter 2019 Financial Results Conference Call. At this time, all participants are in a listen-only mode. Later, we will conduct a question-and-answer session. This conference call may contain forward-looking statements that reflect management's current views of future events and financial performance. Management undertakes no obligation to update these forward-looking statements which are based on many assumptions and factors, including the effects of currency fluctuations, customer preferences, economic and market conditions worldwide, and other risks and uncertainties described more fully in the company's press releases and in reports filed with the SEC, including the most recently filed Form 10-K or Form 10-Q. Any changes in such assumptions or factors could produce significantly different results, and actual results may differ materially from those contained in the forward-looking statements. Please note, that this conference is being recorded. I will now turn the call over to Jim Lance, Vice President, Corporate Finance and Investor Relations. Mr. Lance, you may begin.

Jim Lance

Thank you. Welcome everyone to Foot Locker, Inc.'s first quarter earnings conference call.

As reported in this morning's press release, the company reported net income of $172 million in the first quarter, driven by a 4.6% comparable sales gain and an improved gross margin rates. This compares to net income of $165 million in the first quarter of last year. Earnings per share came in that $1.52 compared to $1.38 per share in the first quarter of 2018. Included in this year's results is an incremental $1 million charge related to the pension matter that we have spoken about in the past. Last year the results included a $12 million charge related to the same matter.

Excluding these items on a non-GAAP basis first quarter earnings were $1.53 per share, a 6% increase compared to $1.45 last year. Unless otherwise noted the figures and rates mentioned during our call today will be based on non-GAAP results. A reconciliation of GAAP to non-GAAP results is included in this morning's press release.

We will begin our prepared remarks with Lauren Peters, Foot Locker's Executive Vice President and Chief Financial Officer who will provide details on our first quarter financial results along with our financial outlook for the balance of the year. Dick Johnson, Chairman and Chief Executive Officer will review the key drivers of our first quarter performance, then provide an update on the progress against our long-term strategic imperatives as well as some color around what we see as the current year progresses. Lauren.

Lauren Peters

Thank you Jim. Good morning to all of you and thank you for joining us today. 2019 has gotten off to a solid start. Led by the mid single-digit comparable sales gain, the top line came in where we expected and it reflects the ongoing work by our team to build even stronger connections with our customers. Reviewing the results in detail, comparable sales increased 4.6% and overall sales rose 2.6% including the impact of weaker foreign currencies compared to a year ago which reduced sales by $42 million. On a constant currency basis total sales increased 4.7% with gains in all of our regions and channels. By month February comparable sales were up mid single-digits. March was also up mid single-digits despite the impact from the shift of Easter into April. April benefited from the shift and was up high single-digit. Breaking out our comparable sales gains by channel our stores were up 2.9% while our direct to customer channel led our performance with a 14.8% sales increase.

As a percent of total sales DTC rose to 15.4% for the quarter up from 13.9% last year reflecting our recent investments and initiatives to drive growth in this area. Store traffic was down low single-digits overall while conversion improved.

Our digital touch points led by mobile saw overall traffic growth. The drivers of the sales performance in the quarter were broad based. In North America Champs Sports led the way with a low double-digit comp gain. Foot Locker U.S. and Foot Locker Canada were each up mid single-digits and Eastbay posted a low single-digit gain. Internationally all of our divisions posted comparable sales gains. Foot Locker Pacific had the strongest performance with comparable sales up double-digits. Foot Locker Europe produced a mid single-digit increase, its third consecutive quarter with a comp gain. Runners Point and Sidestep returned to growth each posting low single-digit comp gain.

On the other side of the ledger Kids Foot Locker posted a low single-digit comp decline due in part to limited quantities of high demand apparel. Footaction was down high single-digits due to softer demand in their mens footwear business Turning to the families of business footwear was the strongest category with mid single-digit comp gains while apparel was up low single-digits. In our accessories business fashion bags were strong but that impact was offset by declines in socks and hats leading to a double-digit decline. Within footwear our women's business had an excellent result during the quarter posting a low double-digit increase. Children's footwear was up high single-digits and men's increased mid single-digits. Average selling prices in footwear were flat in the quarter while units were up high single-digits. By category men's classics posted strong double-digit gains and men's running was up high single-digits. Trends in men's basketball improved during the quarter with comp sales down slightly. Overall drivers were broad based with gains in Nike, Puma, Adidas, Fila, Vans, and offerings from Jordan. In a few minutes Dick will provide additional color on some of the quarter's exciting concepts and collaborations.

Turning to apparel I mentioned we were up low single-digits for the quarter. This was led by our men's business which grew mid single-digits while women's was down low single-digits and children's decreased low double-digits. Average selling prices in apparel were up high single-digits in the quarter, while units were down mid single-digit which reflects our focus on a more premium apparel strategy. Overall branded assortments continued to drive the business with gains in Tees and fleece from Nike, Champion, Jordan, and Fila.

Our men's shorts business also picked up led by assortments from Nike and Champion.

Turning now to margins, as we laid out at our recent Investor Day to build upon our customer connections we have and continue to make strategic investments in our company's digital capabilities, store fleet, and infrastructure.

Even as we do this we are focused on operating the business efficiently and effectively to improve the bottom line. In the first quarter we were able to lever on a mid single-digit comp gains to improve our gross margin by 30 basis points to 33.2% of sales from 32.9% a year ago.

Our merchandised margin rate decreased 20 basis points while leverage of our relatively fixed occupancy and buyer's compensation expenses gave us 50 basis points of improvement. The merchandised margin was impacted by the higher mix of DTC which incurs higher freight expense.

Our SG&A rate in the quarter increased to 20% of sales from 19% in the same period a year ago. The higher expense was largely due to the investments we're making in our digital capabilities and infrastructure as well as pressures related to a higher minimum wages.

Another contributing factor during the first quarter last year SG&A included a onetime benefit of approximately $5 million from insurance recoveries related to Hurricane Maria. Depreciation expense decreased to $44 million from $45 million in the prior year. Interest income increased to $4 million from $2 million last year due to the higher interest rates on our cash balances.

Our first quarter non-GAAP tax rate was 26.4% below last year's Q1 rate and better than expected due primarily to an adjustment to a foreign tax credit valuation allowance.

Moving on to the balance sheet, we ended the quarter with $1,126 million of cash and cash equivalents, an increase of $97 million from the end of Q1 last year.

During the first quarter we repurchased approximately 32,000 shares for $1.8 million.

While repurchase activity was limited in the first quarter during which we laid out our new strategic plan, we do intend to continue to implement and our previously announced $1.2 billion share repurchase program when appropriate. Execution of the program is of course subject to various strategic, financial, and legal parameters which may vary from time to time. That being said we paid out $43 million were recently increased $0.38 quarterly dividend which represents a 10% increase over the previous dividend rate.

In terms of capital expenditures we invested approximately $45 million into our business during the quarter consistent with the objectives we outlined in March. This funded the opening of 14 new stores including two power stores and our sixth store in Asia as well as the remodeling or relocating of 13 stores.

We also closed 34 stores leaving us with 3,201 company owned stores at the end of the quarter.

Our inventory continued to be well positioned at the end of April with a year-over-year increase of just 0.1% compared to our 2.6% reported sales increase. On a constant currency basis inventory increased 1.7% compared to the 4.7% currency neutral total sales growth.

Our inventory remains fresh and productive and we are well positioned to continue flowing new product in Q2.

Turning now to our financial outlook for the remainder of 2019.

For the second quarter which as a reminder is typically the lowest volume quarter of the year with no big call to action shopping events, we now expect a low to mid single-digit comp gain. The gross margin is likely to be flat to down 20 basis points.

For the full year we continue to expect to deliver in mid single-digit comp gains with 20 to 40 basis points of gross margin improvement.

On the SG&A front we expect the expense rate to increase 80 to 100 basis points in the second quarter with an expected improvement in SG&A deleverage through the back half of 2019 as I noted during our Investor Day.

For the full year we expect to delever SG&A by 40 to 60 basis points, on track with our previous guidance.

Finally we still expect depreciation to be approximately $185 million and our full year effective tax rates to be about 27.5%. All that being said the slower pace of share repurchase activity so far is putting pressure on our EPS growth rate and we now expect full year earnings per share to increase high single-digit. I am going to now turn the call over to Dick to provide you additional insight into our first quarter performance and how we're doing in executing against our updated strategic imperatives.

Richard Johnson

Thanks Laure and good morning everyone. We kicked off the year with tremendous energy starting with big events like the NBA All-Star Game in Charlotte, the opening of two more power stores, initial launch of our new FLX membership program, ongoing expansion in Asia, exciting new product concepts and storytelling, and the release of our strategic imperatives and updated financial objectives at our recent Investor Day. Even with all of that happening we remain focused on execution to produce a solid top line results in the first quarter with comparable sales up mid single-digits. This encouraging performance reached across regions, most banners in our men's, women's, and kids businesses. To continue this momentum we are managing the business with our four key strategic imperatives in mind.

First, elevating the customer experience; second, investing for long-term growth; third, driving productivity, and fourth, leveraging the power of our people.

Let's start by reviewing some of our efforts to elevate the customer experience through the lens of our customer connected framework RF5C [ph].

First, our team did an excellent job this quarter leveraging our strong vendor partnerships and the internal talent to deliver compelling and unique concepts and collections. With Nike the next generations of our exclusive home and away platform were released in Dallas, Seattle, and Philadelphia. This release celebrated what makes those cities great. To have a Nike day collection was a customer highlight, a great lead into Air Max.

While the Jordan Nostalgia Pack included footwear and apparel assortments that connected today's customers to the brand's history. With Adidas we partnered on the launch of two collaborations connected to youth culture. The Game of Thrones ultra boost collection leveraged the excitement of the show's final season while the Adidas Marvel collections celebrated the release of the latest Avengers movie, one of the top grossing movies of all time and included 2 AM styles made specifically through the SPEEDFACTORY partnership. Champ Sports aligned with Fila and Nickelodeon to channel 1990s nostalgia with an exclusive Rug Rats collection. And with Vans we collaborated on it's Off The Waffles collection which was created with a popular restaurant Sweet Chick and launched exclusively with us. At the release party we organized a surprise performance by musicians Nas and Ray Kwan [ph] delighting the lucky customers in attendance. But offering exciting products is not enough, we need great content to connect with our customers through compelling storytelling. To accomplish this during the quarter we used multiple channels to build excitement around the premium special products offered across our banners. In March we launched the Discover Your Air Network with cable inspired programming for the ultimate sneaker head in the Air Max fans across all ages. The network featured shows including the animated The Air Pair fitness show and Airobics and sitcom Air It Out. This programming was led by an impressive lineup of talented influencers across the style, pop culture, comedy, art, and sports.

Our customers were able to access this content through Foot Lockers Instagram, Facebook, Snap Chat, and You Tube channels. To celebrate the impact of women in sneaker culture we put our own twist on Women's History Month with a special celebration called Women's Kickstory month. Throughout the month we held a series of events including women centric workshops, panel discussions with New York City based women in speaker culture, and our first ever Kickstory Museum featuring sneakers made for women or by women.

During fashion week in Europe Foot Locker partnered with female influencers from the You Tube collective Neva in their search for the hottest styles captured in three Instagram takeovers from Paris, London, and Milan.

As part of the International Women's Day we teamed up with five female creators and provided them with a platform to showcase their product or youth culture related artwork on our social media channels, in-store, and in our Foot Locker Europe websites.

Another key focus for us is building community.

We are doing this by developing innovative local experiences to tap into our customer's interests and passion. At this year's NBA All-Star Weekend in Charlotte our mobile House of Hoops courtside concept brought an action packed lineup of Foot Locker events. Not only did we bring great product but NBA fans and sneaker heads alike got access to workshops with their favorite players including Jayson Tatum, Ben Simmons, and Kyrie Irving.

In addition Russell Westbrook and Paul George served on a panel and engaged with young fans regarding sneaker designs. Highlighting our global skill this year we brought the excitement of NBA All-Star weekend to Australia.

Our Foot Locker Pacific team brought a House of Hoops truck to iconic Federation Square in the heart of Melbourne loaded with limited edition sneakers and jerseys.

While customers also participated in the three point contest and watched games and highlights. Back in the U.S. Eastbay presented the 89th AAU James E. Sullivan Award to Stanford volleyball player Kathryn Plummer at the New York Athletic Club. The award is presented annually to the most outstanding amateur athlete in the U.S. In February Champ Sports and Eastbay joined with New Balance and MLB star Francisco Lindor in a pre-season visit to Puerto Rico.

While there he surprised 400 kids at the opening of a baseball field and a local youth park that had been damaged severely by Hurricane Maria. He then made a store appearance and met with fans during the launch of the New Balance 997H. These are all great examples of how we are partnering with brands, local businesses, and influencers that serve their communities. They also reflect how our customers connect with us through our stores, digital channels, social media, and nomadic retail.

We are continuing to build this connectivity and leverage the data we give through our wide range of touch points in order to provide our customers with even more exciting avenues to engage with us.

One of the biggest near term opportunities for us to leverage this data is the rollout of FLX our new membership program. FLX motivates our customer to stay within the Foot Locker portfolio of banners by offering exciting and relevant experiences and benefits. This program is now live at Lady Foot Locker in the U.S. and Foot Locker Netherlands with an expanded role out expected later in 2019.

We are also working to make the retail customer experience more convenient while continuing to deliver on ever evolving customer expectations. In Europe we rolled out our launch reservation app in our first two markets. The app creates a more seamless and convenient customer experience during hot product launches removing the need for our customers to stand in line for hours and freeing up our associates to be more productive.

Turning to our second strategic imperative, investing for long-term growth we are focusing on opportunities that drive connections with our customers, give us new capabilities, and expand our geographic reach.

During the quarter we opened our third North American power store in Philadelphia.

We also opened a power store in Milan but our first on the European continent. All stores are designed to connect with and celebrate their local communities with special activation spaces, localized product, dedicated women's and kids' spaces, and more. We still expect to open more than a dozen power stores in 2019 with additional locations in New York, Los Angeles, Frankfurt, and Melbourne.

We also continued our expansion in Asia with the opening of our store in Singapore's Jewel Mall at Changi Airport. The store is our fourth in Singapore and has two floors with full family shopping and designated men's, women's, and kids areas.

For the remainder of 2019 we are on track to open 15 stores in Asia.

Moving on to our third strategic imperative, driving productivity we're focused on this at every level of our company. Effective inventory management is one of the key levers we have to drive productivity across our portfolio. With that in mind we are currently rolling out RFID technology in our Foot Locker Europe stores. We believe this technology has the potential to improve our operations and overall customer experience in a number of ways.

First more accurate inventory tracking can drive sales growth by providing associates and customers the ability to find every piece of merchandise down to the last unit available whether it's for an in-store customer or an online order.

Second, it has the potential to free our associates to focus more on serving our customers and less on organizing back rooms and restocking floor inventory. And third RFID can help limit theft and make the audit process faster and more efficient.

Another key area of investment to drive productivity has been the rollout of our new point of sale software solution. It's been installed in nearly all of our U.S. store.

We are now focused on making significant progress across our international markets with approximately 40% of our European stores already live. This new solution gives us additional capabilities to better serve our customers including data capture, FLX enrolment and redemption, email receipts, and improved order tracking which brings me to our fourth strategic imperative, to leverage the power of our people. In order to drive productivity, invest for long-term growth, and elevate the customer experience we are tapping the expertise and talents across our global workforce.

Our associates are on the front lines making sure that our customers have a great experience no matter where or how they interact with us. They're the key to making sure that the new systems are effective and installed in a timely manner. The customer events and footwear launches are successful and that our customers leave our stores happy and looking forward to returning soon.

We continue to invest in the development of our associates and reap their collective insights to do what we do, better.

As we look to the rest of 2019 we are optimistic. The product pipeline is compelling with new concepts and collaborations coming soon.

For example this includes the Nike summer blockbuster platform featuring lifestyle shoes that tell the story of NBA stars Jayson Tatum, Devin Booker, and De'Aaron Fox as well as the release of the new Gianna signature shoe.

New iterations of the printed and unwanted transept with Adidas as well as limited run releases through our partnership with their speed factory. With Champion we recently announced our new e-gaming collaboration, we are looking forward to a number of other initiatives with them over the next few months. And lastly we see an ongoing opportunity in brand Jordan during the year led by great product, great storytelling, and an exclusive concept.

Before we open the call for your questions, I want to take a moment to thank all of our associates for the passion they bring to the business.

With their hard work and dedication combined with the focus on achieving our four strategic imperatives we are providing great experiences for our customers and building and delivering value for our shareholders. Operator we're now ready to start the Q&A session.

Operator

[Operator Instructions]. Jonathan Komp from Baird is online with a question.

Jonathan Komp

First Lauren just to clarify, I know you said sales in the quarter were pretty close to what you expected. Can you comment on margin performance, gross margin, and then the level of investment within G&A, how that ended up versus what you originally had expected, any areas of variance that you saw?

Lauren Peters

Well, again our margin performance we improved 30 basis points with 50 basis points of leverage on our fixed cost merch margins affected by the strength in DTC and that increases as a rate of penetration that's one of the dynamics.

Of course those sales carry a higher freight but again we remain agnostic about how that customer shops across the channels because the finish margins allow us to be agnostic in that regard. SG&A we had several components in it as we described in Investor Day, bit more challenge there on the front half versus the back half, the big elements within SG&A on the delever are the technology investments but as we described that's yielding benefits to the business in the near-term and in the long-term but in the near-term seeing some leverage on that.

So that was the biggest element there.

We have the ongoing increases in minimum wage so we're very focused on our productivity improvements to minimize our expense on the back side of the house and maximize the effectiveness on the customer experience. And then the third element is the marketing, so we have many initiatives around that marketing and it is a bit variable with the DTC so you have strength on that.

You see the marketing dollars fill up. But with our data technology and FLX opportunities we're seeing the ability for that marketing to become ever more effective that we will get ever more able to see how that dollar of marketing drives a dollar of sales and margin.

So those are the big elements that work there and again I would reiterate more pressure is on the front half than what we see coming in the back half.

Richard Johnson

But Jonathan I would add that they were generally in line with our plan just like sales were to mid single-digit comp and the improvement in margin and the deleverage on SG&A were generally in line with what we expected.

Jonathan Komp

Okay great and then maybe as a follow up my bigger question on the outlook for the year, I know you adjusted the earnings based on the share repurchase assumptions. I guess when you look at what's needed is that the new range especially in the back half of better sales against pretty tough comparisons on the surface and then better margin flow through, like how much of that is based on expectations for better mall traffic trends in general versus how much do you specifically have line of sight to whether it's product launches or all the initiatives that you highlighted?

Richard Johnson

At this point Jonathan we've got a pretty good line of sight in terms of deliveries and launches and where product has shifted and moved that may be different from our original plan. But we've got good line of sight in the back half so we believe the things that I listed in my comments we've got a lot of great heat coming with our great vendor partners and we know that when there is heat in the stores and online the consumers find us and as Lauren mentioned in her comments the second quarter is just sort of a not a very exciting period in retail but when you get into the third quarter you get into the heat of a back to school and back to sports for our banners and then you get into the holiday season.

So certainly we're up against tougher comps. But we've got a good line of sight to the product and the flow of product at this point and we are confident about the guidance that we've given.

Lauren Peters

And we talked about it a bit in Investor Day about mall traffic, just traffic in general and I think as an industry we're all going to get much more conversant in traffic across the channels, how digital traffic is influencing ultimate sales on the stores.

You know we also described that conversion what's up in the stores. Those factors blend, they influence each other, it is not simply a matter of foot traffic into the store.

Jonathan Komp

Understood, thanks for the perspective.

Richard Johnson

Thanks Jonathan.

Operator

Susan Anderson from B. Riley FBR is online with a question.

Susan Anderson

Good morning, thanks for taking my question. I was wondering if you could talk about the little bit of slowdown in men’s footwear business in first quarter from fourth quarter and particularly with I guess basketball being better? And then maybe also if you could give a little bit more color on just a second quarter, is there a bit of a slowdown in the guide there from the mid single-digits, just kind of maybe what you're seeing and are there any shifts and launches going on in second quarter that would cause that? Thanks.

Richard Johnson

Yeah, good morning Susan. Yeah, none of our quarters actually line up linearly, right, so we had a really positive men's quarter in fourth quarter based on some of the launch and some of the heat product that was there.

We continued to have a very positive quarter in the first quarter again with puts and takes on launches with the flow of product.

So we're pleased with the men's business. Certainly we've seen in the aggregate the basketball business from casual and lifestyle to on court and off court.

We have started to see that improve.

So again as the heat comes back there we see that as a positive and certainly some of the guide in Q2 was related to products that we now know have shifted out of that order base, different than what we would have guided to at the fourth quarter even at our Investor Day as we have normal ebbs and flows and shifts of launches across periods all the time.

So again a couple things have shifted out of Q2 that end up being positive for us elsewhere and that's the reflection of the guidance.

Lauren Peters

We’ve seen good response to the concepts and collaboration work that our team that has been delivering both fourth quarter and Q1 and as we’ve looked at what's commenced and are excited about potential for that.

Susan Anderson

Great, that's helpful. And then maybe just one follow up on the kids apparel business which looks like had a pretty big step change also this quarter. It sounded like maybe just not enough product there so I guess maybe just if you could give some color or some thoughts on when kind of get back in stock and just improvement there?

Richard Johnson

We had some delivery issues with some late season [indiscernible] quite honestly Susan and we -- as soon as we found out about the cancellations and the delivery issues we tried to accelerate some of the shorts and T-shirt business that we know is coming. But with the later Easter and not really cooperative weather across most of the country we didn't get the benefit from the shorts and tees business but we expect to get as we get farther in the summer.

So it really is sort of just a snapshot moment in time and obviously we sell the majority of our kids apparel through our Kids Foot Locker banner and I think the team did a great job there of trying to react but some of the cancellations and the delays in shipments happened late in the game.

Susan Anderson

Great, that's helpful. Thanks so much, good luck next quarter.

Richard Johnson

Thanks Susan.

Operator

Paul Trussell from Deutsche Bank is online with a question.

Paul Trussell

Good morning. Talk a little bit more I know you just answered the question but just for further clarity, just is the 2Q revision solely due to a shift in product launch dates or are there other categories or banners that maybe aren't responding the way you thought, maybe just dig in a little bit deeper for us, just given both on the comps and on the gross margins I think the prior year outlook was for there to be relatively consistent cadence throughout the year?

Richard Johnson

Well, we talked about certainly a mid single-digit comp for the year. The quarter has never lined up perfectly so the biggest shift in the second quarter is related to products that we now know are shifting out of the quarter.

So as we guided even as late as our Investor Day certainly some things have shifted and it's not abnormal, it's very normal course of business that we have puts and takes. Normally there are some things that flow back in the quarter when things flow out and as we see the second quarter right now there's been a couple of shifts out that we have not seen opportunities to flow things back in.

So, clearly the merchant team is still working against that and while we'll fill in whatever gaps we can that's just what we see today as we offer this guidance. And we did talk about fairly level comps throughout the quarters but again that's what we knew at the time we guided and we're trying to update that so you all can update your models as we learn more.

Lauren Peters

Okay, again we will reiterate with second quarter being relatively lower volume quarter that impacts the leverage point both within margin and SG&A.

Paul Trussell

Got it, and then maybe just talk a little bit more about expectations around ASP both in the footwear business and then also in the apparel business?

Richard Johnson

Yeah Paul we've seen a nice trajectory of ASPs right. We've been able to continue with our vendor partners to expand ASP's and our overall ASP is a pretty complex model that's really dependent on mix. But as our merchant team works with our strategic partners and we do more collections and collaborations as opposed to things that are more generic if you will we're able to continue to drive those price points up. And I look at a lot of things that we do whether it be the Max 720s, the Max 270 some of the speed factor things with Adidas, even when you think about the feel of disruptors we're not selling at normal inline prices. We're embellishing those, we're doing special things with them and able to raise the ASP from a normal MSRP sort of point of view.

So again as we continue to focus on a more premium apparel mix, as we continue to get our accessories sorted out, and as we continue to drive heat in the footwear business we see the ability to continue to expand the ASPs.

Lauren Peters

You know again as our margins look across the assortment they're very thoughtful about what we're bringing across the price line, so they were making sure that we've got cool stuff across price plans. We don't want price out of customers.

Paul Trussell

And lastly and very quickly just on the basketball category, still negative but slight improvement sequentially.

Just curious of what you're seeing on that front in terms of customer responses to player shoes as well as other Nike product?

Richard Johnson

Yeah, I extend basketball maybe on player shoes Paul, you know that there's a whole lifestyle piece of it from the AJ1 and the Air Force Ones that are certainly basketball silhouettes. And historically significant basketball products to the new platform that's out there right now with the lifestyle shoes from the NBA guys that I talked about Jayson Tatum, Devin Booker, and De'Aaron Fox really strong reception to that. We've got the Gianna shoe that's coming out, LeBron continues to sell great footwear, Kyrie's shoe has got some excitement around it.

So there continues to be great energy around basketball. And of course Jordan is much more than just retro when you think about the AJ1, when you think about the 6 Rings, you think about -- those are all models that heat up at various times in the cycle.

So again I feel good about where the basketball product is but I think it is as important part of the product is that we're doing things like the House of Hoops court side. We're taking basketball product to where the consumers are through the House of Hoops trucks.

You know so we're trying to bring a lot of energy back into the basketball category with our vendor partners.

Paul Trussell

Thanks, best of luck.

Richard Johnson

Thanks Paul.

Operator

Sam Poser from Susquehanna is online with a question.

Sam Poser

Thank you for taking my question, good morning. I just want to understand the buyback here that you brought back less than the quarter, could you give us what the average share count is going to be for the full year right now and sort of how you want to make up the buyback that you missed in the first quarter and future quarters?

Lauren Peters

So we published the share count. I am not going to predict average share count rate for the balance of the year.

Sam Poser

What time of the year that you are thinking about now?

Lauren Peters

We have incorporated our thoughts around that in our updated guidance.

Sam Poser

And then could you talk about the buyback, you brought back 32,000 shares and clearly you plan to buyback more to move the needle, why not make that -- what is -- why not just make up the buyback that you didn’t do, you said you just got the big authorization?

Lauren Peters

We have previously described Sam the share repurchase program was opportunistic it is not formulaic.

We have a $1.2 billion three year authorization and execution of the program is subject to various strategic, financial, and legal parameters that varies from time to time.

If you intend to continue to implement that program when appropriate.

Sam Poser

Okay, and then Dick when you think about the back half of the year and the trajectory of the same store sales, I mean, do you foresee it sort of to Q2 as a low point, Q3 as the high point, and Q4 somewhere in the middle, is that a fair way to think about it?

Richard Johnson

Well, as you talked about shifts out of Q2 we clearly call out that we expect a little more pressure on Q2.

We are up against bigger comp improvement in Q3 and Q4 but feel good about the back half based on the product flow. I wish I was a good enough prognosticator Sam to think big little in between but we see the product flow and again the mid single-digits for the year.

Third quarter is shaping up nicely with the back to school season and holiday, I believe there's going to be a lot of heat in the marketplace.

So, again the shifts out of Q2 are the only thing that we really changed our thought process around and clearly they go out of the quarter.

So that's a negative in Q2 but some real positives elsewhere.

Sam Poser

And then I mean, I don't think you guided to but can you give us I mean, I guess you get backed into it, you haven’t changed your gross margin to your other calculations, so you are planning on making back a lot of your -- given what's been happening to you, you are planning on making back a lot in the third and fourth quarter is it fair?

Lauren Peters

We reiterated our guidance for the full year.

So 20 to 40 improvement within gross margin and 40 to 60 delevering SG&A.

So you've got the first quarter, we've explained the second quarter in detail that should help you with the back half.

Sam Poser

Okay, thank you and then lastly, Dick have you seen any change, have you seen a major evolutionary change in the way again and the continued way people are shopping for products and vis-à-vis what your plans were as recently as the Investor Day, have there been even further changes that might be worth noting that now you have to adjust to what's there few months ago?

Richard Johnson

I really don't think so Sam. I mean our consumer is very digitally connected and I think Lauren did a nice job explaining that we think about total traffic and the consumer is very much driven to investigate and connect with us and create -- our job is to create engagement with them through the digital channels and how they choose to shop and buy we haven't seen a significant change. But as Lauren pointed out conversion in the stores was up so kids are coming in, having done their research, they know the products in the store, they come in, they buy, and they close that.

I think the thing that we will see going forward is an opportunity with our FLX program as we cross our portfolio of banners with that then I believe we'll be able to understand the consumers' behavior even better. But there's nothing different today Sam, certainly then we would have talked about it at our Investor Day. The consumer continues to move fast, they are digitally led, they are very digitally connected, and I think our team is doing a great job of connecting with them digitally through the storytelling and the trends that we are driving. And that's a tough business driver, a mid single-digit comp in the first quarter.

Sam Poser

Thanks very much.

Richard Johnson

Thanks Sam.

Operator

Cristina Fernandez [Telsey Advisory Group] is online with a question.

Christina Fernandez

Yeah, I wanted to ask about the level of promotional activity, what do you see in the quarter and with a lot of retailers in the mall talking about first quarter sales sort of full and the second quarter going to an off -- getting off to a slow start as you look through the year, did you see the environment being more the same or less promotional?

Richard Johnson

Thanks for the question Christina.

You know what our markdowns continue to run as we talked about before at almost record lows. And I think there was some promotion in the marketplace but our teams effort around collections and great content and creating premium executions on things really create a buying opportunity and our consumer continues to be driven by selling or by buying premium products. I guess the place that would be a little bit different it's still pretty promotional across the European market.

Our team is being shifted the assortment we're back to a more premium positioning there as well.

So there is a lot of promotion in the marketplace. I would agree with you a 100% but our team has done a great job of bringing excitement and heat to the stores and we have not had the certainly clear product but we have not had to get into a deep discounting, deep markdowns cadence regardless what is going on in the marketplace.

Lauren Peters

So one of the reasons why we're so, so focused on the quality of our inventory, its freshness, and how it turns because being good at that continue to be that premium price selling environment.

Christina Fernandez

And then can you update us on some of the strategic investments you've made as far Super Heroic Rockets of Awesome when should we expect to see that on the stores and then as it relates to the FLX program any feedback that you've been getting early reads on Lady Foot Locker and when the timing of the rollout across the broader chain is, thank you?

Richard Johnson

Well Christina I will start with FLX, right.

I think the team has done a great job of getting Lady Foot Locker and we have launched it in a relatively small banner for specific reasons to try to see where the break points might be to see where there's friction points that we didn't anticipate, understanding the unintended consequences etcetera. But the response from our Lady Foot Locker consumer and our Foot Locker consumer in the Netherlands has been very positive. We've seen points aggregation, we've seen benefit redemption, and the benefit center is really the place that we have the greatest amount of learnings yet and understanding what motivates our consumer to take those points that they've accumulated and use them for something that they find really exciting.

So good learning so far I'm not going to commit to dates, we see further roll out throughout the back half of the year as we bring more banners into the fold. But as we've committed all along we are going to crawl with this one before we walk and ultimately have a multi portfolio or multi banner approach to it that leverages our entire portfolio.

On the investments we continue to be inspired and enthused with the people that we've invested in and the companies that we've invested in. We've had a couple of great events with Super Heroic and Jayson and his team at some of the power stores that we've opened. Katie and her team at Carbon38 continue to do great things. Devin and the pencil team we continue to work with them by identifying more opportunities to create really unique products opportunities for Foot Locker family. And Rachel and the team you know at Rockets of Awesome, we're continuing to understand what their subscription business means and what the real digital only lead sales opportunity presents. And then we're working hard with Eddie [indiscernible] to figure out what the right implementation with them is along the way.

So we continue to make progress.

You'll hear and see more about that as we as we go forward Christina.

Operator

Erin Murphy from Piper Jaffray is online with a question.

Eric Johnson

Good morning, thanks for taking our question. It is Eric on for Erinn today. I was just curious with four ASPs being flat in the quarter, seems like the first time it hasn't grown in a number of quarters or years, is that just a reflection of mark down optimization and if so is there any room or opportunity to continue to improve that with RFID, better use of omnichannel, etc?

Richard Johnson

Well, as we have talked about earlier I'd see continued opportunity to expand our ASP's. We did have a flat order of footwear but overall ASPs were up as we shifted to a more premium apparel presentation.

Lauren Peters

But I would say that on a footwear you can't lose sight of the fact that it's -- when we say footwear is flat you are mixed across gender and naturally with high single-digit comps and kids. Those are at lower price point.

We also have very strong women's, low double-digit comp growth, men's is mid single.

So you got to mix all of that out and that's what needles a flattish footwear.

Eric Johnson

Okay, understood and then on the remodel activity, a little bit slower pace in Q1 than we have seen for a number of years, is that a reflection of more priority on Tech I.T. power store, your fleet in a pretty good position from a refreshment standpoint?

Richard Johnson

A lot of the remodels are tied to lease expirings and potential to relocate and things like that Eric.

So you know there's not a -- it's not a linear sort of progression as leases are signed and expire at various points.

So we opened some big properties, we did open a couple of power stores, we opened up the store at jewel in Shanghai or in Singapore.

So again some great opportunities on the big size and remodels will continue because the refreshment of the fleet is a continuous sort of opportunity for us to improve.

Eric Johnson

Thank you very helpful.

Operator

Michael Binetti from Credit Suisse is online with the questions.

Michael Binetti

Hey guys. Good morning. Thanks for taking our question. I just want -- Lauren, I just want to dig in, I think there's a little confusion around the share buyback and I'm trying not to ask the same question again but I mean you know the buying back earlier in the year obviously adds the most firepower to the EPS for the year and you guys had a lot of spending you wanted to do for the year.

So you knew the expenses will be tight. I'm just -- it seems like maybe you just explained but it seems like your opportunity to buy shares in the first quarter must have been fairly restrictive around the timing of the earnings call and the Analyst Day and I also have to think you would've put more of that share repurchase to work to the extent that you had discretion to it, anyway you can add a little bit of color to the thinking there?

Lauren Peters

I don’t know how I will add more color than we have described. It's an opportunistic program, it's not formulaic and it is subject to various strategic, financial, and legal parameters which vary from time to time.

Michael Binetti

Were those restrictions somehow elevated in first quarter I suppose.

Lauren Peters

I'm not going to elaborate on that.

Michael Binetti

Okay, and let me add, I think what we're also wrestling with is the -- is how to think through the very good holiday you had last year, when was the 9 comp and how to hurdle that this year. I mean we are subject to trying to forecast these things using traditional metrics like same store sales, two year comps, three year comps, sequential changes in the business, sales per foot, we don't have the benefit of seeing the merchandise plan that you guys have. And I know -- I have covered you guys long enough to know that you guys deliver upside to your targets way more than downside. But I think we're just wrestling with how to piece together some of the confidence you have given the restrictions that we have in forecasting your business against a really great holiday last year.

As we look at the fourth quarter this year I think it will be a discussion here for the next few quarters so I'm just wondering if you have anything, you know, I'm not trying to pin you down on a single quarter, I know you don't want to get into that but as you think about a big quarter like this anything you can help us as how you think when you see a big comp like that coming and plan your business to help get over big hurdles on a one year basis like that that we could maybe use to help us seeing as we can't really do a lot with fashion or launch volumes in our models?

Richard Johnson

Well I can't build your model Michael unfortunately or fill in any more of the blanks in your models than we tried to help you with. And our team understands that we live in a comp world.

So no matter what we did last year our objective is to get over that hill and they work with our vendor partners. They work through product assortments. They work through launch dates etc. to do just that and we're generally to your point able to deliver against that. When we see a high trump in Q4 from last year our team gets their game face on and goes after it to try to figure out how to get over that hurdle.

So I think we've shared some of the product heat that we see coming. We've talked about some of the puts and takes on launches etcetera. And you know our team is focused on delivering against the mid single-digit comp for the year and we don't -- unfortunately I don't live as much quarter-to-quarter as you all do. We look at a longer term point of view and make the investments that are right for us from a product perspective. And the flow maybe quarter-to-quarter in line with your model and it may not be and that's just the nature of retail.

Michael Binetti

I understand. Thanks for the help on that.

Operator

I would like to turn the call back to Mr. Lance for closing remarks.

Jim Lance

Okay, thank you for joining us today. Please join us again for next earnings call which we anticipate will take place at 9 AM on Friday, August 23rd. The call will follow the release of our second quarter results earlier that morning. Thanks again and good-bye.

Richard Johnson

Enjoy the long weekend all.

Operator

Thank you ladies and gentlemen, this concludes today's conference. Thank you for participating, you may now disconnect.