Document and Entity Information
Document and Entity Information - USD ($) | 12 Months Ended | ||
Dec. 31, 2020 | Feb. 12, 2021 | Jun. 30, 2020 | |
Cover [Abstract] | |||
Document Type | 10-K | ||
Amendment Flag | false | ||
Document Period End Date | Dec. 31, 2020 | ||
Document Fiscal Year Focus | 2020 | ||
Document Fiscal Period Focus | FY | ||
Trading Symbol | SVMK | ||
Entity Registrant Name | SVMK Inc. | ||
Entity Central Index Key | 0001739936 | ||
Current Fiscal Year End Date | --12-31 | ||
Entity Well-known Seasoned Issuer | No | ||
Entity Current Reporting Status | Yes | ||
Entity Voluntary Filers | No | ||
Entity Filer Category | Large Accelerated Filer | ||
Entity Emerging Growth Company | false | ||
Entity Small Business | false | ||
ICFR Auditor Attestation Flag | true | ||
Entity Shell Company | false | ||
Entity Common Stock, Shares Outstanding | 144,247,562 | ||
Entity Public Float | $ 2,494,663,000 | ||
Document Annual Report | true | ||
Document Transition Report | false | ||
Entity Interactive Data Current | Yes | ||
Entity File Number | 001-38664 | ||
Entity Tax Identification Number | 80-0765058 | ||
Entity Incorporation, State or Country Code | DE | ||
Entity Address, Address Line One | One Curiosity Way | ||
Entity Address, City or Town | San Mateo | ||
Entity Address, State or Province | CA | ||
Entity Address, Postal Zip Code | 94403 | ||
City Area Code | 650 | ||
Local Phone Number | 543-8400 | ||
Title of 12(b) Security | Common Stock, par value$0.00001 per share | ||
Security Exchange Name | NASDAQ | ||
Documents Incorporated by Reference | Portions of the registrant’s definitive proxy statement for the registrant’s annual meeting of stockholders are incorporated by reference into Part III of this Annual Report on Form 10-K to the extent stated herein. Such proxy statement will be filed with the Securities and Exchange Commission within 120 days of the registrant’s fiscal year ended December 31, 2020. |
CONSOLIDATED BALANCE SHEETS
CONSOLIDATED BALANCE SHEETS - USD ($) $ in Thousands | Dec. 31, 2020 | Dec. 31, 2019 |
Current assets: | ||
Cash and cash equivalents | $ 224,390 | $ 131,035 |
Accounts receivable, net of allowance of $519 and $162 | 24,177 | 17,795 |
Deferred commissions, current | 5,429 | 3,078 |
Prepaid expenses and other current assets | 10,520 | 9,382 |
Total current assets | 264,516 | 161,290 |
Property and equipment, net | 18,924 | 35,072 |
Operating lease right-of-use assets | 56,986 | 63,904 |
Capitalized internal-use software, net | 29,462 | 33,156 |
Acquisition intangible assets, net | 21,207 | 33,150 |
Goodwill | 468,764 | 462,927 |
Deferred commissions, non-current | 10,018 | 5,384 |
Other assets | 7,940 | 9,376 |
Total assets | 877,817 | 804,259 |
Current liabilities: | ||
Accounts payable | 3,348 | 2,677 |
Accrued expenses and other current liabilities | 15,198 | 16,077 |
Accrued compensation | 32,149 | 24,031 |
Deferred revenue, current | 169,872 | 139,990 |
Operating lease liabilities, current | 8,318 | 8,381 |
Debt, current | 1,900 | 1,900 |
Total current liabilities | 230,785 | 193,056 |
Deferred revenue, non-current | 760 | 1,015 |
Deferred tax liabilities | 5,153 | 4,870 |
Debt, non-current | 211,716 | 213,616 |
Operating lease liabilities, non-current | 74,487 | 82,668 |
Other non-current liabilities | 8,560 | 7,050 |
Total liabilities | 531,461 | 502,275 |
Commitments and contingencies (Note 11) | ||
Stockholders’ equity: | ||
Preferred stock ($0.00001 par value; 100,000 shares authorized; no shares issued and outstanding) | 0 | 0 |
Common stock ($0.00001 par value; 800,000 shares authorized; 143,820 and 136,054 shares issued and outstanding) | 1 | 1 |
Additional paid-in capital | 835,444 | 705,143 |
Accumulated other comprehensive income (loss) | 5,208 | (444) |
Accumulated deficit | (494,297) | (402,716) |
Total stockholders’ equity | 346,356 | 301,984 |
Total liabilities and stockholders’ equity | $ 877,817 | $ 804,259 |
CONSOLIDATED BALANCE SHEETS (Pa
CONSOLIDATED BALANCE SHEETS (Parenthetical) - USD ($) $ in Thousands | Dec. 31, 2020 | Dec. 31, 2019 |
Statement Of Financial Position [Abstract] | ||
Allowance for accounts receivable | $ 519 | $ 162 |
Preferred stock, par value (in dollars per share) | $ 0.00001 | $ 0.00001 |
Preferred stock, shares authorized (in shares) | 100,000,000 | 100,000,000 |
Preferred stock, shares issued (in shares) | 0 | 0 |
Preferred stock, shares outstanding (in shares) | 0 | 0 |
Common stock, par value (in dollars per share) | $ 0.00001 | $ 0.00001 |
Common stock, shares authorized (in shares) | 800,000,000 | 800,000,000 |
Common stock, shares issued (in shares) | 143,820,000 | 136,054,000 |
Common stock, shares outstanding (in shares) | 143,820,000 | 136,054,000 |
CONSOLIDATED STATEMENTS OF OPER
CONSOLIDATED STATEMENTS OF OPERATIONS - USD ($) shares in Thousands, $ in Thousands | 12 Months Ended | |||
Dec. 31, 2020 | Dec. 31, 2019 | Dec. 31, 2018 | ||
Income Statement [Abstract] | ||||
Revenue | $ 375,610 | $ 307,421 | $ 254,324 | |
Cost of revenue | [1],[2] | 83,917 | 76,524 | 77,982 |
Gross profit | 291,693 | 230,897 | 176,342 | |
Operating expenses: | ||||
Research and development | [2] | 112,989 | 90,545 | 106,188 |
Sales and marketing | [1],[2] | 172,376 | 123,573 | 95,783 |
General and administrative | [2] | 87,909 | 83,288 | 97,339 |
Restructuring | 0 | (66) | 3,525 | |
Total operating expenses | 373,274 | 297,340 | 302,835 | |
Loss from operations | (81,581) | (66,443) | (126,493) | |
Interest expense | 10,257 | 14,157 | 27,801 | |
Other non-operating (income) expense, net | (1,436) | (3,962) | 298 | |
Loss before income taxes | (90,402) | (76,638) | (154,592) | |
Provision for (benefit from) income taxes | 1,179 | (2,779) | 148 | |
Net loss | $ (91,581) | $ (73,859) | $ (154,740) | |
Net loss per share, basic and diluted | $ (0.65) | $ (0.56) | $ (1.43) | |
Weighted-average shares used in computing basic and diluted net loss per share | 139,887 | 131,568 | 107,900 | |
[1] | ||||
[2] |
CONSOLIDATED STATEMENTS OF OP_2
CONSOLIDATED STATEMENTS OF OPERATIONS (Parenthetical) - USD ($) $ in Thousands | 12 Months Ended | ||
Dec. 31, 2020 | Dec. 31, 2019 | Dec. 31, 2018 | |
Allocated share-based compensation expense | $ 79,167 | $ 60,245 | $ 131,770 |
Amortization of acquisition intangible assets | 12,602 | 8,995 | 4,270 |
Cost of revenue | |||
Allocated share-based compensation expense | 4,450 | 3,658 | 8,931 |
Amortization of acquisition intangible assets | 7,495 | 5,365 | 1,952 |
Research and development | |||
Allocated share-based compensation expense | 30,693 | 21,159 | 48,739 |
Sales and marketing | |||
Allocated share-based compensation expense | 19,707 | 11,950 | 19,046 |
Amortization of acquisition intangible assets | 5,107 | 3,630 | 2,318 |
General and administrative | |||
Allocated share-based compensation expense | $ 24,317 | $ 23,478 | $ 55,054 |
CONSOLIDATED STATEMENTS OF COMP
CONSOLIDATED STATEMENTS OF COMPREHENSIVE LOSS - USD ($) $ in Thousands | 12 Months Ended | |||
Dec. 31, 2020 | Dec. 31, 2019 | Dec. 31, 2018 | ||
Statement Of Income And Comprehensive Income [Abstract] | ||||
Net loss | $ (91,581) | $ (73,859) | $ (154,740) | |
Other comprehensive loss: | ||||
Foreign currency translation gains (losses) | [1] | 5,652 | (157) | (306) |
Total other comprehensive income (loss) | [1] | 5,652 | (157) | (306) |
Total comprehensive loss | $ (85,929) | $ (74,016) | $ (155,046) | |
[1] | Net of tax effect which was not material. |
CONSOLIDATED STATEMENTS OF STOC
CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY - USD ($) $ in Thousands | Total | Cumulative Effect, Period of Adoption, Adjustment | Common Stock | Common StockCumulative Effect, Period of Adoption, Adjustment | Additional Paid-In Capital | Additional Paid-In CapitalCumulative Effect, Period of Adoption, Adjustment | Accumulated Other Comprehensive Income (Loss) | Accumulated Other Comprehensive Income (Loss)Cumulative Effect, Period of Adoption, Adjustment | Accumulated Deficit | Accumulated DeficitCumulative Effect, Period of Adoption, Adjustment | |
Beginning Balance at Dec. 31, 2017 | $ 40,043 | $ 1 | $ 217,594 | $ 19 | $ (177,571) | ||||||
Beginning Balance (Accounting Standards Update 2017-09) at Dec. 31, 2017 | $ 0 | $ 0 | $ (43) | $ 0 | $ 43 | ||||||
Begining balance, Shares at Dec. 31, 2017 | 101,383,000 | ||||||||||
Issuance of common stock in connection with initial public offering, net | 225,336 | $ 0 | 225,336 | 0 | 0 | ||||||
Issuance of common stock in connection with initial public offering, net, Shares | 20,583,000 | ||||||||||
Common stock issued upon vesting of restricted stock units | (25,807) | $ 0 | (25,807) | 0 | 0 | ||||||
Common stock issued upon vesting of restricted stock units, Shares | 3,771,000 | ||||||||||
Common stock issued upon stock option exercise | 494 | $ 0 | 494 | 0 | 0 | ||||||
Common stock issued upon stock option exercise, Shares | 82,000 | ||||||||||
Repurchase of common stock | (16) | $ 0 | (16) | 0 | 0 | ||||||
Repurchase of common stock, Shares | (1,159) | ||||||||||
Stock-based compensation expense | 134,379 | $ 0 | 134,379 | 0 | 0 | ||||||
Comprehensive income (loss) | (306) | [1] | 0 | 0 | (306) | 0 | |||||
Net loss | (154,740) | 0 | 0 | 0 | (154,740) | ||||||
Ending balance at Dec. 31, 2018 | 219,383 | $ 1 | 551,937 | (287) | (332,268) | ||||||
Ending balance (ASC 842) at Dec. 31, 2018 | $ 3,411 | $ 0 | $ 0 | $ 0 | $ 3,411 | ||||||
Ending balance, Shares at Dec. 31, 2018 | 125,818,000 | ||||||||||
Common stock issued upon vesting of restricted stock units | 0 | $ 0 | 0 | 0 | 0 | ||||||
Common stock issued upon vesting of restricted stock units, Shares | 3,661,000 | ||||||||||
Common stock issued upon stock option exercise | 47,678 | $ 0 | 47,678 | 0 | 0 | ||||||
Common stock issued upon stock option exercise, Shares | 3,733,000 | ||||||||||
Common stock issued in connection with acquisitions | 36,204 | $ 0 | 36,204 | 0 | 0 | ||||||
Common stock issued in connection with acquisitions, shares | 2,320,000 | ||||||||||
Common stock issued under employee stock purchase plan | 5,344 | $ 0 | 5,344 | 0 | 0 | ||||||
Common stock issued under employee stock purchase plan, shares | 506,000 | ||||||||||
Stock-based compensation expense | 63,748 | $ 0 | 63,748 | 0 | 0 | ||||||
Comprehensive income (loss) | (157) | [1] | 0 | 0 | (157) | 0 | |||||
Other | 232 | $ 0 | 232 | 0 | 0 | ||||||
Other, shares | 16,000 | ||||||||||
Net loss | (73,859) | $ 0 | 0 | 0 | (73,859) | ||||||
Ending balance at Dec. 31, 2019 | 301,984 | $ 1 | 705,143 | (444) | (402,716) | ||||||
Ending balance, Shares at Dec. 31, 2019 | 136,054,000 | ||||||||||
Common stock issued upon vesting of restricted stock units | 0 | $ 0 | 0 | 0 | 0 | ||||||
Common stock issued upon vesting of restricted stock units, Shares | 4,115,000 | ||||||||||
Common stock issued upon stock option exercise | $ 42,172 | $ 0 | 42,172 | 0 | 0 | ||||||
Common stock issued upon stock option exercise, Shares | 3,088,076 | 3,088,000 | |||||||||
Common stock issued under employee stock purchase plan | $ 6,719 | $ 0 | 6,719 | 0 | 0 | ||||||
Common stock issued under employee stock purchase plan, shares | 563,000 | ||||||||||
Stock-based compensation expense | 81,410 | $ 0 | 81,410 | 0 | 0 | ||||||
Comprehensive income (loss) | 5,652 | [1] | 0 | 0 | 5,652 | 0 | |||||
Net loss | (91,581) | 0 | 0 | 0 | (91,581) | ||||||
Ending balance at Dec. 31, 2020 | $ 346,356 | $ 1 | $ 835,444 | $ 5,208 | $ (494,297) | ||||||
Ending balance, Shares at Dec. 31, 2020 | 143,820,000 | ||||||||||
[1] | Net of tax effect which was not material. |
CONSOLIDATED STATEMENTS OF CASH
CONSOLIDATED STATEMENTS OF CASH FLOWS - USD ($) $ in Thousands | 12 Months Ended | ||
Dec. 31, 2020 | Dec. 31, 2019 | Dec. 31, 2018 | |
Cash flows from operating activities | |||
Net loss | $ (91,581) | $ (73,859) | $ (154,740) |
Adjustments to reconcile net loss to net cash provided by operating activities: | |||
Depreciation and amortization | 47,822 | 45,133 | 48,068 |
Non-cash leases expense | 13,092 | 12,537 | 0 |
Stock-based compensation expense, net of amounts capitalized | 79,167 | 60,245 | 131,770 |
Deferred income taxes | 814 | (3,676) | (508) |
Bad debt expense | 1,352 | 432 | 186 |
Loss on debt extinguishment | 0 | 0 | 941 |
Gain on sale of a private company investment | (1,001) | (1,001) | (999) |
Impairment of property and equipment | 0 | 0 | 2,821 |
Other | 1,588 | (157) | 1,798 |
Changes in assets and liabilities: | |||
Accounts receivable | (7,643) | (7,671) | (2,144) |
Prepaid expenses and other assets | (12,106) | (5,172) | (5,565) |
Accounts payable and accrued liabilities | 1,148 | 8,318 | 3,564 |
Accrued interest on financing lease obligation, net of payments | 0 | 0 | (1,376) |
Accrued compensation | 7,865 | 2,232 | 5,203 |
Deferred revenue | 29,742 | 31,181 | 16,353 |
Operating lease liabilities | (14,629) | (13,890) | 0 |
Net cash provided by operating activities | 55,630 | 54,652 | 45,372 |
Cash flows from investing activities | |||
Acquisitions, net of cash acquired | 0 | (114,603) | 0 |
Purchases of property and equipment | (782) | (2,450) | (9,981) |
Capitalized internal-use software | (9,220) | (12,034) | (12,052) |
Proceeds from sale of a private company investment and other | 1,095 | 1,001 | 999 |
Net cash used in investing activities | (8,907) | (128,086) | (21,034) |
Cash flows from financing activities | |||
Proceeds from initial public offering, net | 0 | 0 | 232,509 |
Payments of deferred offering costs | 0 | 0 | (7,173) |
Proceeds from stock option exercises | 42,150 | 47,678 | 494 |
Proceeds from employee stock purchase plan | 6,719 | 5,344 | 0 |
Employee payroll taxes paid for net share settlement of restricted stock units | 0 | 0 | (25,807) |
Payments to repurchase common stock | 0 | 0 | (16) |
Repayment of debt | (2,200) | (2,200) | (104,050) |
Payment of debt issuance costs and other | 0 | 0 | (482) |
Net cash provided by financing activities | 46,669 | 50,822 | 95,475 |
Effect of exchange rate changes on cash | (461) | (76) | (787) |
Net increase (decrease) in cash, cash equivalents and restricted cash | 92,931 | (22,688) | 119,026 |
Cash, cash equivalents and restricted cash at beginning of period | 131,683 | 154,371 | 35,345 |
Cash, cash equivalents and restricted cash at end of period | 224,614 | 131,683 | 154,371 |
Supplemental cash flow data: | |||
Interest paid for term debt | 9,590 | 13,502 | 20,466 |
Income taxes paid | 583 | 756 | 535 |
Non-cash investing and financing transactions: | |||
Fair value of common stock issued as acquisitions consideration | 0 | 36,204 | 0 |
Stock compensation included in capitalized software costs | 2,243 | 3,503 | 2,609 |
Lease liabilities arising from obtaining right-of-use assets, net | 0 | 7,937 | 0 |
Derecognized financing obligation related to building due to adoption of ASC 842 | 0 | 92,009 | 0 |
Derecognized building due to adoption of ASC 842 | $ 0 | $ 71,781 | $ 0 |
Company Overview and Basis of P
Company Overview and Basis of Presentation | 12 Months Ended |
Dec. 31, 2020 | |
Organization Consolidation And Presentation Of Financial Statements [Abstract] | |
Company Overview and Basis of Presentation | 1. Company Overview and Basis of Presentation Business SVMK Inc. (the “Company”) is a leader in agile software solutions that help companies turn stakeholder feedback into action. The Company offers SaaS feedback solutions across three major product pillars—Surveys, Customer Experience, and Market Research. The Company was incorporated in 2011 as a Delaware corporation and is the successor to operations originally begun in 1999. The Company’s headquarters are located in the United States and its international operations are primarily based in Ireland, Canada and the Netherlands. Principles of Consolidation and Basis of Presentation The accompanying consolidated financial statements are prepared in accordance with U.S. generally accepted accounting principles (“GAAP”) and include the results of operations of the Company and its wholly-owned subsidiaries. All significant intercompany transactions have been eliminated. Certain other prior year balances have been reclassified to conform to the current year presentation. Such reclassifications did not affect our results of operations or operating, investing and financing cash flows. Use of Estimates The preparation of consolidated financial statements in conformity with GAAP requires the Company’s management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosures of contingent assets and liabilities at the date of the consolidated financial statements and reported amounts of revenue and expenses during the reporting periods covered by the consolidated financial statements and accompanying notes. Actual results could differ materially from those estimates due to a variety of factors, including the unforeseen effects of the COVID-19 pandemic on the Company’s business and financial results. Due to the COVID-19 pandemic, there is ongoing uncertainty and significant disruption in the global economy and financial markets. The Company is not aware of any specific event or circumstances that would require an update to its estimates, judgments or assumptions or a revision to the carrying value of its assets or liabilities as of the date of issuance of its financial statements. These estimates, judgments and assumptions may change in the future, as new events occur or additional information is obtained. The Company bases its estimates on historical experience and on various other assumptions that it believes to be reasonable. The Company’s most significant estimate and use of judgment involves the valuation of acquired goodwill and intangibles from acquisitions. Segment Information The Company operates as a single Related Party Transactions Certain members of the Company’s Board of Directors (“Board”) serve as board members, are executive officers of and/or (in some cases) are investors in companies that are customers and/or vendors of the Company. The Company incurred related party expenses of $4.3 million, $2.2 million and $1.5 million during the years ended December 31, 2020, 2019 and 2018, respectively. |
Summary of Significant Accounti
Summary of Significant Accounting Policies | 12 Months Ended |
Dec. 31, 2020 | |
Accounting Policies [Abstract] | |
Summary of Significant Accounting Policies | 2. Summary of Significant Accounting Policies Revenue Recognition and Deferred Revenue The Company generates a substantial majority of its revenue from the sale of subscriptions to its software products for survey feedback and customer experience. The revenue the Company generates from its transactional market research solutions services is not significant. The Company normally sells each of these products in separate contracts to its customers and each product is distinct. The Company’s policy is to exclude sales and other indirect taxes when measuring the transaction price of its subscription agreements. The Company accounts for revenue contracts with customers through the following steps: • Identification of the contract, or contracts, with a customer; • Identification of the performance obligations in the contract; • Determination of the transaction price; • Allocation of the transaction price to the performance obligations in the contract; and • Recognition of revenue when, or as, the Company satisfies a performance obligation. For subscription products, the Company provides customers the option of monthly, annual or multi-year contractual terms. In general, the Company’s customers elect contractual terms of one year or less. Subscription revenue is recognized on a straight-line basis over the related subscription term beginning on the date the Company provides access. Access to the Company’s subscription product is an obligation representing a series of distinct services (and which comprise a single performance obligation) that the Company provides to its end customer over the subscription term. The Company recognizes its subscription revenue on a straight-line basis because the customer benefits from access to the products throughout the contractual term. The transactional market research solution services are billed in advance and revenue is recognized after the services have been delivered. The Company's contracts are generally non-cancellable and do not contain refund-type provisions and are billed in advance. Amounts that have been invoiced are recorded in accounts receivable and in deferred revenue or revenue, depending on whether transfer of control to customers has occurred or services have been delivered. The Company records contract liabilities to deferred revenue when cash payments are received or due. Deferred revenue consists of the unearned portion of customer billings. Cost of Revenue Cost of revenue associated with the delivery of the Company’s online platform to its users generally consists of infrastructure costs, personnel costs and other related costs. Infrastructure costs generally include expenses related to the operation of the Company’s data centers, such as data center equipment depreciation and facility costs (such as co-location rentals), website hosting costs, credit card processing fees, amortization of capitalized software, charity donations and external sample costs. Personnel costs include salaries and bonuses, stock-based compensation expense, other employee benefits and travel-related expenses for employees whose primary responsibilities relate to supporting the Company’s infrastructure and delivering user support. Other related costs include amortization of acquired developed technology intangible assets and allocated overhead. Deferred Commissions Certain commissions earned by the Company’s salesforce are considered to be incremental and recoverable costs of obtaining a contract with a customer. Such costs are deferred and amortized on a straight-line basis over their estimated period of benefit which is generally estimated as four years. The period of benefit was estimated by considering factors such as historical customer attrition rates, the useful life of the Company’s technology, and the impact of competition in its industry. Amortization of deferred commissions, included in sales and marketing expense line within the consolidated statements of operations was $4.2 million, $2.7 million and $1.6 million during the years ended December 31, 2020, 2019 and 2018 respectively. There was no impairment loss in relation to the deferred commissions for any period presented. Stock-Based Compensation The Company recognizes stock-based compensation expense for all share-based payments to employees, including restricted stock units, stock options, restricted stock awards, and shares issuable under the Company’s 2018 employee stock purchase plan, as amended (“the ESPP”) based on the grant-date fair value of the Company’s common stock estimated in accordance with the provisions of ASC 718, Compensation‑Stock Compensation The Company estimates the fair value of restricted stock units (including those that are performance-based) and restricted stock awards based on the fair value of the Company’s common stock on the grant date. The Company estimates the fair values of its stock options and shares issuable under the ESPP using the Black-Scholes-Merton option-pricing model. The valuation model requires input of the following key assumptions: • Expected Term: As the Company does not have sufficient historical information to develop reasonable expectations about future exercise patterns and post-vesting employment termination behavior, the Company determines the expected term based on the average period the stock options or ESPP are expected to remain outstanding. For stock options, expected term is calculated as the midpoint of the stock options vesting term and contractual expiration period. • Expected Volatility: As the Company does not have sufficient trading history of its common stock, stock price volatility is estimated at the applicable grant date by taking the weighted-average historical volatility of a group of comparable publicly-traded companies over a period equal to the expected life of the options or ESPP. • Expected Dividend Rate: The Company has not paid and does not anticipate paying cash dividends on its shares of common stock in the foreseeable future; therefore, the expected dividend yield is assumed to be zero. • Risk-Free Interest Rate: The Company determined the risk-free interest rate by using a weighted average assumption equivalent to the expected term based on the U.S. Treasury constant maturity rate as of the date of grant. Cash and Cash Equivalents Cash and cash equivalents primarily consist of cash on deposit with banks and investments in money market funds (for which the Company had none in any of the periods presented) with maturities of 90 days or less from the date of purchase. The Company also classifies amounts in transit from payment processors for customer credit card and debit card transactions as cash equivalents, because such amounts generally convert to cash within five days with little or no default risk. Accounts Receivable Accounts receivable are presented at amortized cost net of amounts not expected to be collected. Accounts receivable are customer obligations that arise due to the time taken to settle transactions through direct customer payments. The Company bills in advance for monthly contracts and generally bills annually in advance for contracts with terms of one year or longer when it has an unconditional contractual right to consideration. The Company also recognizes an immaterial amount of contract assets, or unbilled receivables, primarily relating to rights to consideration for services completed but not billed at the reporting date. Unbilled receivables are classified as receivables when the Company has the right to invoice the customer. The Company records an allowance for credit losses based upon its assessment of various factors including the Company’s a) historical experience (including historical bad debt expense trends), the age of a customers’ accounts receivable balance, and a customers’ credit quality, b) expected losses over the remaining estimated contractual life of the receivable and c) other reasonable and supportable factors pertaining to a customers’ ability to pay (including consideration of current economic conditions). Amounts deemed uncollectible and expected credit losses are recorded to the allowance for doubtful accounts with an offsetting charge in the consolidated statements of operations. The Company evaluated its allowance for credit losses using its consolidated gross accounts receivable balance as a single portfolio segment. Bad debt expense recognized in the consolidated statements of operations was $1.4 million, $0.4 million and $0.2 million during the years ended December 31, 2020, 2019 and 2018, respectively. Write-off of uncollectible accounts receivable was $1.0 million, $0.4 million and $0.1 million during the years ended December 31, 2020, 2019 and 2018, respectively, and was recorded against the allowance for doubtful accounts. Concentration of Credit Risk Financial instruments that potentially subject the Company to concentrations of credit risk consist principally of cash, cash equivalents and accounts receivable. The Company places its cash and cash equivalents in banks, primarily in checking accounts and such amounts may at times exceed the federally insured limits. Cash equivalents consist of short-term money market funds (for which the Company had none in any of the periods presented), which are managed by reputable financial institutions. As of December 31, 2020, $201.3 million of the Company’s cash and cash equivalents are held in one financial institution. For purposes of its customer concentration disclosure, the Company defines a customer as an organization. An organization may consist of an individual paying user, multiple paying users within an organization or the organization itself. No single customer accounted for more than 10% of revenue during each of the years ended December 31, 2020, 2019 and 2018. No customers accounted for more than 10% of accounts receivable, net as of December 31, 2020 and 2019, respectively. Business Combinations When the Company acquires a business, the purchase consideration is allocated to the tangible assets acquired, liabilities assumed, and intangible assets acquired based on their estimated respective fair values. The excess of the fair value of purchase consideration over the fair values of these identifiable assets and liabilities is recorded as goodwill. Such valuations require the Company to make significant estimates and assumptions, especially with respect to intangible assets. Significant estimates in valuing certain intangible assets include, but are not limited to, future expected cash flows from acquired users including related attrition rates, acquired developed technology including the estimated obsolescence of the technology, and trade names from a market participant perspective, future expected cash flows for operating expenses, useful lives and discount rates. The Company’s estimates of fair value are based upon assumptions believed to be reasonable, but which are inherently uncertain and unpredictable and, as a result, actual results may differ from estimates. During the measurement period, which is one year from the acquisition date, the Company may record adjustments to the assets acquired and liabilities assumed, with the corresponding offset to goodwill. Upon the conclusion of the measurement period, any subsequent adjustments are recorded to non-operating (income) expense in the consolidated statements of operations. Impairment of Long-Lived Assets Long-lived assets with finite lives include property and equipment, capitalized internal-use software and acquisition intangible assets. Long-lived assets are depreciated or amortized over their estimated useful lives which are as follows: Computer equipment 2 to 5 years Furniture, fixtures, and other assets 5 years Leasehold improvements Shorter of remaining lease term or 5 years Purchased software 3 years Capitalized internal-use software 3 years Acquisition intangible assets: customer relationships 3 to 7 years Acquisition intangible assets: trade name 5 to 10 years Acquisition intangible assets: developed technology 3 to 8 years The Company continually evaluates whether events and circumstances have occurred that indicate the remaining estimated useful life of depreciable or amortizable long-lived assets may warrant revision or that the remaining balance may not be recoverable. When factors indicate that long-lived assets should be evaluated for possible impairment, the Company uses an estimate of the related undiscounted future cash flows over the remaining life of the long-lived assets in measuring whether they are recoverable. If the estimated undiscounted future cash flows do not exceed the carrying value of the asset, a loss is recorded as the excess of the asset’s carrying value over its fair value. The Company did not recognize any impairment of long-lived assets during the years ended December 31, 2020 and 2019. During the year ended December 31, 2018, the Company impaired $2.8 million of leasehold improvements which was included in the restructuring line in the consolidated statement of operations. The Company believes that the carrying values of long-lived assets as of December 31, 2020 are recoverable. Goodwill is not amortized but rather tested for impairment at least annually, or more frequently if events or changes in circumstances indicate that goodwill may be impaired. Goodwill impairment is recognized when the carrying value of goodwill exceeds the implied fair value of the Company. The Company did not recognize any impairment of goodwill during each of the years ended December 31, 2020, 2019 and 2018. Foreign Currencies Where the functional currency of the Company’s foreign subsidiaries is the U.S. dollar, monetary assets and liabilities are remeasured using foreign currency exchange rates at the end of the period, and non-monetary assets are remeasured based on historical exchange rates. Gains and losses due to foreign currency are the result of either the remeasurement of subsidiary balances or transactions denominated in currencies other than the foreign subsidiaries’ functional currency and are included in other non-operating (income) expense, net in the consolidated statements of operations. Where the functional currency of the Company’s foreign subsidiaries is the local currency, the assets and liabilities of those foreign subsidiaries are translated from their respective functional currencies into U.S. dollars at the rates in effect at the balance sheet date and revenue and expense amounts are translated at a rate approximating the average exchange rate for the period. Foreign currency translation gains and losses are recorded to accumulated other comprehensive income (loss). Fair Value of Financial Instruments The Company applies the provisions of ASC 820, Fair Value Measurement Securities are classified as available for sale and are carried at fair value, with the change in unrealized gains and losses, net of tax, reported as a separate component on the consolidated statements of comprehensive income until realized. See Note 6 for additional disclosures regarding fair value measurements. Private Company Investment The Company accounts for one private company investment, without readily determinable fair value, under the cost method. This investment, for which the Company is not able to exercise significant influence over the investee, is measured and accounted for using an alternative measurement basis of a) the security’s carrying value at cost, b) less any impairment and c) plus or minus any qualifying observable price changes. Observable price changes or impairments recognized on the Company’s private company investment would be classified as a Level 3 financial instrument within the fair value hierarchy based on the nature of the fair value inputs. The Company classifies the private company investment as an other asset on the consolidated balance sheets as this investment does not have a stated contractual maturity date. Any adjustments to the carrying value are recognized in other non-operating (income) expense, net in the consolidated statements of operations. As of December 31, 2020 and 2019, respectively, the carrying value of the Company’s private company investment at cost was $3.6 million. There were no impairments or observable price changes for the Company’s private company investment during the years ended December 31, 2020, 2019 and 2018, respectively. Impairment of Investments The Company periodically reviews its investments for impairment. If the Company concludes that any of these investments are impaired, the Company determines whether such impairment is other-than-temporary. Factors considered to make such determination include the duration and severity of the impairment, the reason for the decline in value and the potential recovery period and the Company’s intent to sell. For debt securities, the Company also considers whether (1) it is more likely than not that the Company will be required to sell the security before recovery of its amortized cost basis, and (2) the amortized cost basis cannot be recovered as a result of credit losses. If the investment is considered to be other-than-temporarily impaired, the Company will record the investment at fair value by recognizing an impairment within other non-operating (income) expense in the consolidated statements of operations and establishing a new carrying value for the investment. Property and Equipment Property and equipment are recorded at cost and depreciated using the straight-line method over the estimated useful lives of the assets. Expenditures that improve an asset or extend its estimated useful life are capitalized. Costs of maintenance and repairs that do not improve or extend the lives of the respective assets are expensed as incurred. Capitalized Internal-Use Software The Company incurs development costs relating to its online platform as well as other software solely for internal-use. Costs relating to the planning and post‑implementation phases of development are expensed as incurred. Costs incurred in the application development phase are capitalized and included in capitalized internal-use software, net and amortized over their estimated useful life, generally three years. Maintenance and training costs are expensed as incurred. Leases At contract inception, the Company performs an evaluation to determine if it is conveyed the right to control the use of identified property, plant or equipment. To the extent such rights of control are conveyed, the Company further makes an assessment as to the applicable lease classification. The Company leases facilities, datacenters and equipment, which are generally accounted for as operating leases (as further described in Note 10). On January 1, 2019, the Company adopted ASC 842 which required companies to recognize operating and financing lease liabilities and corresponding ROU assets on the balance sheet through the use of the modified retrospective transition method which allowed for recognition of the cumulative-effect adjustments at the beginning of the adoption period. The adoption of ASC 842 resulted in the recognition of ROU assets of $63.1 million and operating lease liabilities of $92.8 million at the adoption date. For the year ended December 31, 2018, the Company’s consolidated statement of operations are presented pursuant to ASC 840. Operating Leases Operating leases are included in operating lease right-of-use (“ROU”) assets, operating lease liabilities, current, and operating lease liabilities, non-current, in the consolidated balance sheet. ROU assets represent the Company’s right to use an underlying asset for the lease term and lease liabilities represent the Company’s obligation to make lease payments arising from the lease. Operating ROU assets and lease liabilities are recognized at the lease inception date based on the present value of lease payments over the lease term discounted based on the more readily determinable of (i) the rate implicit in the lease or (ii) the Company’s incremental borrowing rate (which is the estimated rate the Company would be required to pay for a collateralized borrowing equal to the total lease payments over the term of the lease). Because the Company’s operating leases generally do not provide an implicit rate, an analysis of publicly traded debt securities of companies with credit and financial profiles similar to the Company’s is used to estimate the incremental borrowing rate. The Company’s operating lease terms have generally ranged between 1 year to 12 years and may include options to extend the lease term, generally at market rates. The Company’s ROU assets are measured based on the corresponding operating lease liability adjusted for (i) payments made to the lessor at or before the commencement date, (ii) initial direct costs incurred and (iii) tenant incentives under the lease. The Company does not assume renewals or early terminations unless it is reasonably certain to exercise these options at commencement. The Company does not allocate consideration between lease and non-lease components. Lease expense is recognized on a straight-line basis over the lease term. For short-term leases, the Company records lease expense in its consolidated statements of operations on a straight-line basis over the lease term and records variable lease payments as incurred. Subleases The Company additionally had entered into subleases for unoccupied leased office space. To the extent there were losses associated with the sublease, they were recognized in the period the sublease is executed. Gains are recognized over the sublease term. Any sublease payments received in excess of the straight-line rent payments for the sublease are recorded in other non-operating (income) expense. The Company’s sublease agreements do not contain any variable payments, material residual value guarantees or material restrictive covenants. Legal and Other Contingencies The Company accrues a liability for either claims arising in the ordinary course of business, assessments resulting from non-income-based audits or litigation when it is probable that a loss has been incurred and the amount is reasonably estimable, the determination of which requires significant judgment. See Note 11 for additional information pertaining to legal and other contingencies. Liability for Sabbatical Leave The Company provides an employee sabbatical leave program accounted for in accordance with ASC 710, Compensated Absences Advertising and Promotion Costs Expenses related to advertising, marketing and promotion of the Company’s product offerings are expensed as incurred. These costs mainly consist of search engine marketing related costs. The Company incurred $44.6 million, $30.3 million and $25.7 million during the years ended December 31, 2020, 2019 and 2018, respectively, which are included in sales and marketing expenses in the consolidated statements of operations. Restructuring The Company accounts for restructuring activities in accordance with ASC 420, Exit or Disposal Cost Obligations. In November 2017, the Company implemented a restructuring plan (“November 2017 Plan”) to reduce its sales and marketing headcount and centralize its sales function in its San Mateo, CA headquarters. During the year ended December 31, 2018, the Company recognized $ 3.5 million of restructuring costs under the November 2017 Plan which consisted of and impairment charge of $ 2.8 million on property and equipment, and $ 0.7 million of lease termination costs and employee severance. During the year ended December 31, 2019, t he Company reversed $ 0.1 million of employee severance costs and actions pursuant to the November 2017 Plan were completed . Other Non-Operating (Income) Expense Other non-operating (income) expense, net consists primarily of interest income, net foreign currency exchange (gains) losses, gain on sale of private company investments, net realized gains and losses related to investments, loss on debt modification/extinguishment, and other. The components of other non-operating (income) expense recognized in the consolidated financial statements is as follows: Year Ended December 31, (in thousands) 2020 2019 2018 Interest Income $ (780 ) $ (3,030 ) $ (1,161 ) Foreign currency (gains) losses, net 225 399 1,460 Gain on sale of a private company investment (1,001 ) (1,001 ) (999 ) Loss on debt modification / extinguishment — — 941 Other (income) expense, net 120 (330 ) 57 Other non-operating (income) expense, net $ (1,436 ) $ (3,962 ) $ 298 In January 2017, the Company sold a private company investment of approximately $5.0 million that was accounted for using the cost method of accounting for consideration of $11.7 million. The Company recognized an initial gain upon sale of $6.8 million during the year ended December 31, 2017. Additionally, the Company was entitled to receive contingent consideration to be received over three years following the close of the transaction, subject to the private company meeting certain employee retention and financial targets. Subsequent earn-out amounts collected were recorded as a gain when cash was received. In each of the years ended December 31, 2020, 2019 and 2018, the Company received its share of the first, second and final installments of the earn-out payments of $1.0 million, which was recognized as a gain on sale of a private company investment. Income Taxes The Company accounts for income taxes using the asset and liability method. ASC 740, Accounting for Income Taxes, Valuation allowances are established when necessary to reduce the deferred tax assets when it is more likely than not that a portion or all of the deferred tax assets will not be realized. ASC 740 prescribes a recognition threshold and measurement attribute for the financial statement recognition and measurement of a tax position taken or expected to be taken on a tax return and provides guidance on derecognition, classification, interest and penalties, accounting in interim periods, disclosure and transition. The Company records uncertain tax positions on the basis of a two-step process in which: (1) the Company determines whether it is more likely than not that the tax positions will be sustained on the basis of technical merits of the position, and (2) for those tax positions that meet the more likely than not recognition threshold, the Company recognizes the tax benefit as the largest amount that is cumulatively more than 50% likely to be realized upon ultimate settlement with the related tax authority. From time to time, the Company engages in certain intercompany transactions and legal entity restructurings. The Company considers many factors when evaluating these transactions, including the alignment of their corporate structure with their organizational objectives and the operational and tax efficiency of their corporate structure, as well as the long-term cash flows and cash needs of its business. These transactions may impact the Company’s overall tax rate and/or result in additional cash tax payments. The impact in any period may be significant. These transactions may be complex and the impact of such transactions on future periods may be difficult to estimate. Accounting Pronouncements Recently Adopted Credit Losses : In June 2016, the FASB issued ASU 2016-13, Financial Instruments - Credit Losses ("ASU 2016-13"). ASU 2016-13 replaces the incurred loss impairment methodology in the current GAAP with a methodology that reflects expected credit losses and requires consideration of a broader range of reasonable and supportable information to inform credit loss estimates. For trade receivables and other financial instruments, the Company will be required to use a forward-looking expected loss model rather than the incurred loss model for recognizing credit losses which reflects losses that are probable. ASU 2016-13 is effective for public companies with fiscal years beginning after December 15, 2019, with early adoption permitted. Application of the amendments is through a cumulative-effect adjustment to retained earnings as of the effective date. The Company adopted ASU 2016-13, including applicable amendments in other ASUs issued subsequent to ASU 2016-13, with no material impact upon adoption. Income Taxes : In December 2019, the FASB issued ASU 2019-12, Income Taxes (Topic 740): Simplifying the Accounting for Income Taxes ("ASU 2019-12"). ASU 2019-12 simplifies the accounting for income taxes by removing certain exceptions to the general principles in Topic 740. ASU 2019-12 also improves consistent application and simplifies other areas of Topic 740 by clarifying and amending existing guidance. Early adoption is permitted, provided that the Company reflects any adjustments as of the beginning of the annual period that includes the interim period for which such early adoption occurs. Additionally, the Company must adopt all the amendments in the same period if early adoption is elected. ASU 2019-12 is effective for public companies with fiscal years beginning after December 15, 2020, unless early adopted. The Company adopted the provisions of ASU 2019-12 on January 1, 2021, with no material impact on its consolidated financial statements and related disclosures. Accounting Pronouncements Not Yet Adopted Reference Rate Reform : In March 2020, the FASB issued ASU 2020-04, Reference Rate Reform (Topic 848): Facilitation of the Effects of Reference Rate Reform on Financial Reporting . ASU 2020-04 is intended to provide temporary optional expedients and exceptions to the GAAP guidance on contract modifications and hedge accounting to ease the financial reporting burdens related to the expected market transition from the London Interbank Offered Rate (LIBOR) and other interbank offered rates to alternative reference rates. This guidance is effective beginning on March 12, 2020, and the Company may elect to apply the amendments prospectively through December 31, 2022. The Company does not expect this update will have a material impact on its consolidated financial statements and related disclosures. |
Revenue and Deferred Revenue
Revenue and Deferred Revenue | 12 Months Ended |
Dec. 31, 2020 | |
Revenue From Contract With Customer [Abstract] | |
Revenue and Deferred Revenue | 3. Revenue and Deferred Revenue Disaggregated revenue Revenue by sales channel was as follows: Year Ended December 31, (in thousands) 2020 2019 2018 Self-serve revenue $ 267,703 $ 241,986 $ 220,822 Enterprise revenue 107,907 65,435 33,502 Revenue $ 375,610 $ 307,421 $ 254,324 Self-serve revenues are generated from products purchased independently through our website. Enterprise revenues are generated from products sold to organizations through our sales team. In addition, see Note 4 for information regarding the Company’s revenue by geographic area. Deferred revenue The Company recognized into revenue $137.6 million, $101.1 million and $83.3 million during the years ended December 31, 2020, 2019 and 2018, respectively, that was included in the deferred revenue balances at the beginning of each respective period. Transaction price allocated to the remaining performance obligations As of December 31, 2020, future estimated revenue related to non-cancelable performance obligations that are unsatisfied or partially unsatisfied at the end of the reporting period was $187.9 million. The substantial majority of the unsatisfied performance obligations will be satisfied over the next twelve months. |
Geographical Information
Geographical Information | 12 Months Ended |
Dec. 31, 2020 | |
Segment Reporting [Abstract] | |
Geographical Information | 4. Geographical Information Revenue by geography is generally based on the billing address of the customer. For purposes of its geographic revenue disclosure, the Company defines a customer as an organization. An organization may consist of an individual paying user, multiple paying users within an organization or the organization itself. The following table sets forth the percentage of revenue by geographic area: Year Ended December 31, 2020 2019 2018 United States 65 % 65 % 64 % Rest of world 35 % 35 % 36 % No other country outside of the United States comprised 10% or greater of the Company’s revenue for each of the years ended December 31, 2020, 2019 and 2018. As of December 31, 2020 and 2019, the following table summarizes the percentage of the Company’s long-lived assets by geographic area: Property and equipment, net Operating lease ROU assets Acquisition intangibles, net December 31, 2020 December 31, 2019 December 31, 2020 December 31, 2019 December 31, 2020 December 31, 2019 United States 79 % 83 % 92 % 92 % 46 % 64 % Canada 18 % 13 % 2 % 2 % * * Ireland * * 3 % 3 % 21 % 2 % Netherlands 3 % 2 % 3 % 3 % 32 % 32 % Rest of world * 2 % * * 1 % 2 % * less than 1% |
Cash and Cash Equivalents
Cash and Cash Equivalents | 12 Months Ended |
Dec. 31, 2020 | |
Cash And Cash Equivalents [Abstract] | |
Cash and Cash Equivalents | 5. Cash and Cash Equivalents As of December 31, 2020 and 2019, the following table provides a reconciliation of the amount of cash, cash equivalents, and restricted cash reported within the consolidated balance sheets to the total of the same such amounts shown in the consolidated statements of cash flows: (in thousands) December 31, 2020 December 31, 2019 Cash and cash equivalents $ 224,390 $ 131,035 Restricted cash included in prepaid expenses and other current assets 224 578 Restricted cash included in other assets — 70 Total cash, cash equivalents and restricted cash $ 224,614 $ 131,683 Included in cash and cash equivalents are cash in transit from payment processors for credit and debit card transactions of $1.6 million and $1.6 million as of December 31, 2020 and 2019, respectively. |
Fair Value Measurements
Fair Value Measurements | 12 Months Ended |
Dec. 31, 2020 | |
Fair Value Disclosures [Abstract] | |
Fair Value Measurements | 6. Fair Value Measurements Assets and liabilities recorded at fair value in the consolidated financial statements are categorized based on the level of judgment associated with the inputs used to measure their fair value. Hierarchical levels which directly relate to the amount of subjectivity associated with the inputs to the valuation of these assets or liabilities are as follows: Level 1 – Observable inputs, such as quoted prices in active markets for identical assets or liabilities. Level 2 – Observable inputs, other than Level 1 prices, such as quoted prices for similar assets or liabilities, quoted prices in markets that are not active or other inputs that are observable or can be corroborated by observable market data for substantially the full term of the assets or liabilities. Level 3 – Unobservable inputs that are supported by little or no market activity and that are significant to the fair value of the assets or liabilities. The carrying amounts of the Company’s financial instruments, which generally include cash equivalents, accounts receivable and accounts payable, approximate their fair values due to their short maturities. Based on borrowing rates currently available to the Company for debt with similar terms and consideration of default and credit risk, the fair value of the Company’s debt was approximately $214.5 million as of December 31, 2020 and was approximate to its carrying value as of December 31, 2019. As of December 31, 2020 and 2019, respectively, the Company did not have any financial instruments accounted for pursuant to ASC 820. |
Property and Equipment
Property and Equipment | 12 Months Ended |
Dec. 31, 2020 | |
Property Plant And Equipment [Abstract] | |
Property and Equipment | 7. Property and Equipment As of December 31, 2020 and 2019, property and equipment consisted of the following: (in thousands) December 31, 2020 December 31, 2019 Computer equipment $ 15,770 $ 23,155 Leasehold improvements 54,079 55,224 Furniture, fixtures, and other assets 10,944 11,411 Gross property and equipment 80,793 89,790 Less: Accumulated depreciation (61,869 ) (54,718 ) Property and equipment, net $ 18,924 $ 35,072 Depreciation expense was $16.2 million, $17.5 million and $19.5 million, during the years ended December 31, 2020, 2019 and 2018, respectively. |
Acquisitions, Intangible Assets
Acquisitions, Intangible Assets and Goodwill | 12 Months Ended |
Dec. 31, 2020 | |
Acquisitions Intangible Assets And Goodwill [Abstract] | |
Acquisitions, Intangible Assets and Goodwill | 8. Acquisitions, Intangible Assets and Goodwill GetFeedback Acquisition On September 3, 2019, the Company acquired 100% of the outstanding shares of GFB Holdings, Inc. (“GetFeedback”), including its wholly-owned subsidiary GetFeedback, Inc., a customer experience management company that offers purpose-built solutions to its customers and understands and improves customer experience through the creation of customized branded surveys. The Company paid approximately $68.3 million for the acquisition, which consisted of (i) cash consideration of approximately $61.5 million (net of cash acquired of approximately $0.7 million) and (ii) 376,333 shares of the Company’s common stock with a fair value of $16.24 per share on the acquisition date. Based on their estimated fair values, the Company recorded $3.3 million of net tangible liabilities, $17.7 million of identifiable intangible assets (primarily customer relationships and developed technology) and $53.9 million of goodwill. Usabilla Acquisition On , the Company acquired % of the outstanding shares of Usabilla Holding B.V. (“Usabilla”), a voice of customer technology company headquartered in the Netherlands that offers its customers products to help improve their customers’ online experience by generating and processing user feedback via targeted surveys on websites, in mobile apps and by email. The Company paid approximately $84.3 million for the acquisition, which consisted of (i) cash consideration of approximately $53.1 million (net of cash acquired of approximately $1.1 million) and (ii) 1,644,413 shares of the Company’s common stock with a fair value of $18.30 per share on the acquisition date. Additional consideration of 299,798 shares of the Company’s common stock was issued to certain employees of Usabilla and was not included in the purchase price. This additional consideration will be recognized as post-acquisition compensation expense over the related requisite service period of three years. Based on their estimated fair values, the Company recorded $ Other Acquisitions Information Pro forma results of operations for these acquisitions have not been presented because they are not material to the consolidated results of operations, either individually or in the aggregate. The measurement period for the valuation of assets acquired and liabilities assumed ends as soon as information on the facts and circumstances that existed as of the applicable acquisition date becomes available but does not exceed 12 months from the acquisition date. The measurement periods have closed for the acquisitions of Usabilla and GetFeedback as of December 31, 2020. The Company has incurred incremental expenses related to the above acquisitions of $1.7 million, which are included in general and administrative expenses in the consolidated statements of operations for the year December 31, 2019. Balance Sheet Details Acquisition intangible assets, net As of December 31, 2020 and 2019, intangible assets, net consisted of the following: December 31, 2020 December 31, 2019 (in thousands) Gross Carrying Amount Accumulated Amortization Net Carrying Amount Gross Carrying Amount Accumulated Amortization Net Carrying Amount Customer relationships $ 23,804 $ (12,448 ) $ 11,356 $ 25,594 $ (9,712 ) $ 15,882 Trade name 2,824 (1,285 ) 1,539 2,711 (763 ) 1,948 Developed technology 20,881 (12,569 ) 8,312 27,547 (12,227 ) 15,320 Acquisition intangible assets, net $ 47,509 $ (26,302 ) $ 21,207 $ 55,852 $ (22,702 ) $ 33,150 Amortization expense was $12.6 million, $9.0 million and $4.3 million during the years ended December 31, 2020, 2019 and 2018, respectively. The decrease in gross acquisition intangible assets is due to the removal of $9.7 million of fully amortized acquisition intangible assets during the fourth quarter of 2020. Goodwill The changes in the carrying amount of goodwill were as follows (in thousands): Balance as of December 31, 2018 $ 336,861 Additions 125,981 Foreign currency translation 85 Balance as of December 31, 2019 462,927 Foreign currency translation 5,837 Balance as of December 31, 2020 $ 468,764 Capitalized internal-use software As of December 31, 2020 and 2019, capitalized internal-use software consisted of the following: (in thousands) December 31, 2020 December 31, 2019 Gross capitalized internal-use software $ 50,833 $ 61,130 Less: Accumulated amortization (21,371 ) (27,974 ) Capitalized internal-use software, net $ 29,462 $ 33,156 Amortization expense related to capitalized internal-use software was $14.2 million, $15.6 million and $21.7 million during the years ended December 31, 2020, 2019 and 2018, respectively, and is included in cost of revenue in the consolidated statements of operations. The decrease in gross capitalized internal-use software is due to the removal of $20.8 million of fully amortized capitalized internal-use software during the fourth quarter of 2020, offset by current year additions. Future amortization expense As of December 31, 2020, future amortization expense by year is expected to be as follows: (in thousands) Capitalized internal-use software, net Acquisition intangible assets, net 2021 $ 10,950 $ 10,299 2022 6,963 5,121 2023 1,584 1,928 2024 — 1,670 2025 — 1,389 Thereafter — 800 Total amortization expense $ 19,497 $ 21,207 Future capitalized internal-use software amortization excludes $10.0 million of costs which are currently in the development phase. |
Stockholders' Equity and Employ
Stockholders' Equity and Employee Benefit Plans | 12 Months Ended |
Dec. 31, 2020 | |
Stockholders Equity And Employee Benefit Plans [Abstract] | |
Stockholders Equity and Employee Benefit Plans | 9. Stockholders’ Equity and Employee Benefit Plans Common stock and preferred stock Pursuant to the Company’s Fourth Amended and Restated Certificate of Incorporation, the Company stockholders authorized the issuance of up to 900,000,000 shares, consisting of 800,000,000 shares of common stock at par value of $0.00001 per share and 100,000,000 shares of preferred stock at par value $0.00001 per share. During the year ended December 31, 2018, the Company repurchased approximately $16,000 of common stock (1,159 shares) at a price of $13.65 per share, which was approximately the fair value of common stock at such time. Equity Incentive Plans The Company sponsors the 2018 Equity Incentive Plan (the “2018 Plan”), which was approved by stockholders on September 5, 2018. Under the 2018 Plan, the Board or a committee of the Board, may grant incentive and nonqualified stock options, stock appreciation rights, restricted or unrestricted stock awards, restricted stock units (“RSUs”), phantom stock, performance awards or other stock-based awards to employees, directors and other individuals providing services to the Company. The purpose of the 2018 Plan is to promote the long-term growth and profitability of the Company by (i) providing employees with incentives to improve stockholder value and to contribute to the growth and financial success of the Company through their future services, and (ii) enabling the Company to attract, retain and reward the best-available persons. The options granted under the 2018 Plan, may be granted at a price not less than the fair market value on the grant date. The Board, or a committee of the Board, has granted options with an exercise price at or which approximates the fair value on the grant date. Grants of time-based awards generally vest over a four-year three-year The 2018 Plan provides for annual increases in the number of shares available for issuance on the first day of each year equal to the lesser of (i) 12,500,000 shares, (ii) 5% of the outstanding shares on the last date of the preceding year, and (iii) a lower amount determined by the plan administrator. As of December 31, 2020, 14,226,273 shares of common stock remain available for grant under the 2018 Plan. The following is a summary of restricted stock units activity for the year ended December 31, 2020: Restricted Stock Units Number of Shares Weighted Average Grant-Date Fair Value Weighted Average Remaining Contractual Term (in years) Unvested at December 31, 2019 6,975,994 $ 14.72 2.2 Granted 5,091,244 $ 19.43 Vested (4,115,357 ) $ 15.07 Forfeited/cancelled (951,026 ) $ 16.25 Unvested at December 31, 2020 7,000,855 $ 17.72 1.1 The following is a summary of stock options activity for the year ended December 31, 2020: Stock Options Number of Shares Weighted Average Exercise Price Aggregate Intrinsic Value (in thousands) Weighted Average Remaining Contractual Term (in years) Outstanding at December 31, 2019 15,812,928 $ 14.67 $ 50,994 7.4 Granted 2,649,800 $ 21.46 Exercised (3,088,076 ) $ 13.66 Forfeited (244,623 ) $ 14.42 Expired (29,887 ) $ 14.74 Outstanding, vested and expected to vest at December 31, 2020 15,100,142 $ 16.07 $ 143,156 6.9 Vested and exercisable at December 31, 2020 10,428,449 $ 15.38 $ 106,006 6.2 The following is a summary of restricted stock awards activity for the year ended December 31, 2020: Restricted Stock Awards Number of Shares Weighted Average Grant-Date Fair Value Weighted Average Remaining Contractual Term (in years) Unvested at December 31, 2019 299,798 $ 18.30 2.3 Vested (197,338 ) $ 18.30 Unvested at December 31, 2020 102,460 $ 18.30 1.2 Fair Value of Stock Options The Company used the Black-Scholes-Merton option pricing model to estimate the fair value of stock options granted using the following weighted-average assumptions: Year Ended December 31, 2020 2019 2018 Expected life (in years) 5.8 5.9 5.8 Risk-free interest rate 1.2% 2.2% 2.8% Volatility 49% 46% 48% Dividend yield —% —% —% Fair value of common stock $21.46 $14.17 $13.31 2018 Employee Stock Purchase Plan, As Amended The Company sponsors the 2018 Employee Stock Purchase Plan, as amended (the “ESPP”), which was first approved by stockholders on September 5, 2018. The ESPP provides for annual increases in the number of shares available for issuance on the first day of each year equal to the lesser of (i) 5,346,888 shares, (ii) 1% of the outstanding shares on the last date of the preceding year, and (iii) a lower amount determined by the plan administrator. The ESPP provides for 24-month offering periods beginning May 22 and November 22 of each year, and each offering period will consist of four six-month During the year ended December 31, 2020, the Company’s employees purchased 562,903 shares of its common stock under the ESPP at a weighted average purchase price of $11.94 with proceeds of $6.7 million. During the year ended December 31, 2019, the Company’s employees purchased 505,546 shares of its common stock under the ESPP at a weighted average purchase price of $10.57 with proceeds of $5.3 million. The Company used the Black-Scholes-Merton option pricing model to estimate the fair value of ESPP purchase rights granted using the following weighted-average assumptions: Year Ended December 31, 2020 2019 2018 Expected life (in years) 1.3 1.2 1.3 Risk-free interest rate 0.1% 1.9% 2.7% Volatility 56% 42% 39% Dividend yield —% —% —% Fair value of common stock $20.42 $17.00 $12.89 Stock-Based Compensation Expense Stock-based compensation expense recognized in the consolidated financial statements is as follows: Year Ended December 31, (in thousands) 2020 2019 2018 Cost of revenue $ 4,450 $ 3,658 $ 8,931 Research and development 30,693 21,159 48,739 Sales and marketing 19,707 11,950 19,046 General and administrative 24,317 23,478 55,054 Stock-based compensation expense, net of amounts capitalized 79,167 60,245 131,770 Capitalized stock-based compensation expense 2,243 3,503 2,609 Stock-based compensation expense $ 81,410 $ 63,748 $ 134,379 As of December 31, 2020, unamortized stock-based compensation was as follows: Unrecognized stock-based compensation (in thousands) Weighted average vesting period (in years) Restricted stock units (service-based) $ 108,731 2.4 Restricted stock units (performance-based) 932 0.8 Stock options 34,736 2.1 Restricted stock awards 1,560 1.2 ESPP 6,100 1.7 Total unrecognized stock-based compensation $ 152,059 401(k) Plan In the United States, the Company offers its employees a defined contribution plan that qualifies as a deferred salary arrangement under Section 401 of the U.S. Internal Revenue Code (“401(k) Plan”). Under the 401(k) Plan, participating employees may defer a portion of their pretax earnings not to exceed the maximum amount allowed by the Internal Revenue Service. The Company currently provides a matching contribution of 25% of deferrals for eligible employees. Compensation expense for the Company's matching contributions was $4.2 million, $3.0 million and $2.3 million during the years ended December 31, 2020, 2019 and 2018, respectively. |
Leases
Leases | 12 Months Ended |
Dec. 31, 2020 | |
Leases [Abstract] | |
Leases | 10. Leases The Company leases certain equipment and facilities under operating leases which expire at various dates through 2028. The Company’s operating lease costs were as follows: Year Ended December 31, (in thousands) 2020 2019 Operating lease cost (gross lease expense) $ 13,377 $ 12,773 Variable lease costs 5,636 6,630 Sublease income (including reimbursed expenses) 5,303 7,527 During the years ended December 31, 2020 and 2019, the Company’s short-term lease costs were nominal. The Company’s lease agreements do not contain any material residual value guarantees or material restrictive covenants. The weighted average remaining operating lease term was 7.6 years and 8.4 years as of December 31, 2020 and 2019, respectively. The weighted average discount rate used to estimate operating lease liabilities was 7.5% and 7.4% as of December 31, 2020 and 2019, respectively. As of December 31, 2020, maturities of operating lease liabilities and sublease income, by year are as follows: (in thousands) Operating Lease Payments Sublease Income 2021 $ 14,234 $ (4,087 ) 2022 14,099 (1,481 ) 2023 13,587 (1,101 ) 2024 13,287 — 2025 13,531 — Thereafter 42,300 — Gross lease payments (income) $ 111,038 $ (6,669 ) Less: Imputed interest 27,789 Less: Tenant improvement receivables 444 Total operating lease liabilities $ 82,805 |
Commitments and Contingencies
Commitments and Contingencies | 12 Months Ended |
Dec. 31, 2020 | |
Commitments And Contingencies Disclosure [Abstract] | |
Commitments and Contingencies | 11. Commitments and Contingencies Non-Cancellable Purchase Commitments The Company enters into commitments under non-cancellable purchase orders for the procurement of goods and services in the ordinary course of business. As of December 31, 2020, expected payments under such commitments are as follows (in thousands): 2021 $ 11,165 2022 8,738 2023 6,202 2024 2,115 2025 — Thereafter — Total purchase commitments $ 28,220 Letters of Credit The Company has a standby letter of credit for $2.5 million which is issued in connection with the San Mateo facility. Legal Matters From time to time, the Company is subject to legal proceedings, claims and litigation arising in the ordinary course of business, which may include, but are not limited to, patent and privacy matters, labor and employment claims, class action lawsuits, as well as inquiries, investigations, audits and other regulatory proceedings. Periodically, the Company evaluates developments in its legal matters and records a liability when it believes that it is both probable that a loss has been incurred and the amount can be reasonably estimated. Significant judgment is required to determine both the likelihood of there being, and the estimated amount of, a loss related to such matters, and the Company's judgment may be incorrect. There are currently no legal matters or claims that have arisen from the normal course of business that the Company believes would have a material impact on the Company’s financial position, results of operations or cash flows. Warranties and Indemnification The Company’s subscription services are generally warranted to perform materially in accordance with the Company’s online help documentation under normal use and circumstances. Additionally, the Company’s arrangements generally include provisions for indemnifying customers against liabilities if its subscription services infringe a third party’s intellectual property rights. Furthermore, the Company may also incur liabilities if it breaches the security or confidentiality obligations in its arrangements. To date, the Company has not incurred significant costs and has not accrued a liability in the accompanying consolidated financial statements as a result of these obligations. |
Debt
Debt | 12 Months Ended |
Dec. 31, 2020 | |
Debt Disclosure [Abstract] | |
Debt | 12. Debt As of December 31, 2020 and 2019, the carrying values of debt were as follows: December 31, 2020 December 31, 2019 Issuance date Maturity date Amount (in thousands) Effective Interest Rate Amount (in thousands) Effective Interest Rate 2018 Refinancing Facility Agreement October 2018 October 2025 $ 215,050 3.9% - 5.4% $ 217,250 5.3% - 6.3% Less: Unamortized issuance discount and issuance costs, net 1,434 1,734 Less: Debt, current 1,900 1,900 Debt, non-current $ 211,716 $ 213,616 In October 2018, the Company entered into a Refinancing Facility Agreement (“2018 Credit Facility”), comprising a $220.0 million term loan (the “Term Loan”) and $75.0 million revolving credit facility. Loans under the 2018 Credit Facility accrue interest based upon, at the Company’s option, either at an alternate base interest rate (“ABR”) or a Eurocurrency rate, in each case plus an applicable margin. The applicable margin for the Term Loan is 2.75% in the case of a ABR loan and 3.75% in the case of a Eurocurrency loan, and the applicable margin for the revolving loan ranges from 0.75% to 1.50% in the case of a ABR loan and 1.75% to 2.50% in the case of a Eurocurrency loan, and is based on the Company’s leverage ratio. The Company will make quarterly principal payments of $550,000 on the Term Loan with any remaining principal amounts due on October 10, 2025. The principal amount on the revolving credit facility is due and all revolver commitments terminate on October 10, 2023. The Company records debt discounts and issuance costs as a reduction to the associated current and long-term portions of the debt in the consolidated balance sheets. The Company records debt discounts and issuance costs as a deferred asset when there is no associated debt liability. As of December 31, 2020, unamortized issuance discount and issuance costs of $0.4 million were included in prepaid expenses and other current assets and $0.7 million were included in other assets. As of December 31, 2019, unamortized issuance discount and issuance costs of $0.4 million were included in prepaid expenses and other current assets and $1.0 million were included in other assets. The Company amortizes these costs using the straight-line method which approximates the effective interest rate method over the life of the loan. The amounts amortized are included in interest expense in the accompanying consolidated statements of operations. As of December 31, 2020, the Company has $70.0 million of borrowing available under the line of credit portion of the 2018 Credit Facility. The Company’s obligations under the 2018 Credit Facility are guaranteed by certain of its subsidiaries and secured by liens on substantially all of the assets of the Company and such subsidiaries. The 2018 Credit Facility contains financial, affirmative and negative covenants that, if violated, may require the Company to pay down the loans earlier than the stated maturity dates with higher interest rates. As of December 31, 2020, the Company was compliant with all of its debt covenant requirements in the 2018 Credit Facility. The Company believes that it will continue to comply with the terms of the loan agreements through the stated maturity dates. However, if the Company’s projections do not materialize, the Company may require additional equity or debt financing. There can be no assurance that additional financing, if required, will be available on terms satisfactory to the Company. Principal and interest payments are due quarterly. As of December 31, 2020, future minimum payment obligations of principal amounts due by year under the 2018 Credit Facility were as follows (in thousands): 2021 $ 2,200 2022 2,200 2023 2,200 2024 2,200 2025 2,200 Thereafter 204,050 Total principal outstanding $ 215,050 |
Income Taxes
Income Taxes | 12 Months Ended |
Dec. 31, 2020 | |
Income Tax Disclosure [Abstract] | |
Income Taxes | 13. Income Taxes Loss from operations before income taxes is categorized geographically as follows: Year Ended December 31, (in thousands) 2020 2019 2018 United States $ (46,409 ) $ (81,653 ) $ (152,045 ) Foreign (43,993 ) 5,015 (2,547 ) Total loss from operations before income taxes $ (90,402 ) $ (76,638 ) $ (154,592 ) The provision for (benefit from) income taxes consisted of the following: Year Ended December 31, (in thousands) 2020 2019 2018 Current income tax expense: Federal $ — $ 14 $ (70 ) State 28 10 48 Foreign 337 873 677 Total current income tax expense 365 897 655 Deferred income tax expense: Federal 324 (1,087 ) (483 ) State 3 121 562 Foreign 487 (2,710 ) (586 ) Total deferred income tax expense (benefit) 814 (3,676 ) (507 ) Total provision for (benefit from) income taxes $ 1,179 $ (2,779 ) $ 148 A reconciliation of the Company’s effective tax rate to the federal statutory rate is as follows: Year Ended December 31, (in thousands) 2020 2019 2018 Tax at federal statutory rate $ (18,984 ) $ (16,094 ) $ (32,464 ) State income tax, net of federal tax benefit (4,468 ) (4,102 ) (6,764 ) Foreign tax rate differential 10,009 (2,651 ) 626 Stock-based compensation (3,429 ) 1,885 2,378 Research and development credits (3,066 ) (2,033 ) (5,247 ) Other 492 805 (106 ) Change in valuation allowance 20,625 19,411 41,725 Total provision for (benefit from) income taxes $ 1,179 $ (2,779 ) $ 148 As of December 31, 2020 and 2019, the tax effects of temporary differences that give rise to significant portions of the Company’s deferred tax assets and liabilities are as follows: (in thousands) December 31, 2020 December 31, 2019 Deferred tax assets: Net operating losses $ 77,467 $ 66,170 Tax credits 33,753 26,254 Stock-based compensation 20,971 22,299 Accrued compensation and related expenses 3,012 3,513 Lease liabilities 20,475 22,322 Financing related 11,090 9,033 Intangible assets 75,093 72,226 Other 1,474 2,003 Total deferred tax assets: 243,335 223,820 Valuation allowance (201,814 ) (174,921 ) Total deferred tax assets, net of valuation allowance: 41,521 48,899 Deferred tax liabilities: Depreciation and amortization (867 ) (8,708 ) Goodwill (25,792 ) (23,047 ) Right-of-use assets (17,565 ) (19,077 ) Total deferred tax liabilities: (44,224 ) (50,832 ) Total net deferred tax liabilities: $ (2,703 ) $ (1,933 ) As of December 31, 2020, the Company had federal and state net operating losses of $292.1 million and $187.7 million, respectively. Unutilized federal and state net operating loss carryforwards began to expire in 2020. As of December 31, 2020, the Company had federal research and development credits of $22.1 million which will begin to expire in 2032; state research and development credits of $17.0 million which will carryforward indefinitely; and foreign research and development credits of $0.9 million which will begin to expire in 2037. Assessing the realizability of the Company’s deferred tax assets is dependent upon several factors, including the likelihood and amount, if any, of future taxable income in relevant jurisdictions during the periods in which those temporary differences become deductible. The Company has evaluated the criteria for realization of deferred tax assets and, as a result, has determined that certain deferred tax assets are not realizable on a more likely than not basis. Accordingly, the Company recorded a valuation allowance of $201.8 million as of December 31, 2020. The valuation allowance increased by $26.9 million and $93.7 million during the years ended December 31, 2020 and 2019, respectively. Internal Revenue Code Section 382 and similar state provisions limit the use of net operating losses and tax credit carryforwards in certain situations where changes occur in the stock ownership of a company. In the event the Company has a change of ownership, utilization of net operating losses and tax credit carryforwards may be limited. Certain acquired net operating losses and tax credits are subject to limitations. Net operating losses and tax credits have been reduced to reflect the amounts that can be utilized to reduce taxes payable in the future. The Company does not provide deferred taxes on unremitted earnings of its foreign subsidiaries as the Company intends to indefinitely reinvest such earnings. The Company recorded cumulative unrecognized tax benefits pursuant to ASC 740-10 in the amount of $6.9 million, $4.9 million and $3.4 million during the years ended December 31, 2020, 2019 and 2018, respectively. The Company’s policy is to recognize interest and penalties related to unrecognized tax benefits within the provision for income taxes. Amounts accrued for interest and penalties were not significant as of December 31, 2020 and 2019, respectively or during years ended December 31, 2020, 2019 and 2018, respectively. The Company believes that it has provided adequate reserves for its income tax uncertainties in all open tax years. As the outcome of the audits cannot be predicted with certainty, if any issues addressed in the Company's tax audits are resolved in a manner inconsistent with management's expectations, the Company could be required to adjust its provision for income taxes in the period such resolution occurs. On July 27, 2015, in Altera Corp. v. Commissioner, the U.S. Tax Court issued an opinion invalidating the regulations relating to the treatment of stock-based compensation expense in an intercompany cost-sharing arrangement. A final decision was issued by the Tax Court in December 2015. The Internal Revenue Service appealed the Tax Court decision in June 2016. On July 24, 2018, the Ninth Circuit Federal Court issued a decision that was subsequently withdrawn and a reconstituted panel conferred on the appeal. On June 7, 2019, the Ninth Circuit Federal Court panel upheld the cost-sharing regulations. On July 22, 2019, Intel Corporation, which acquired Altera Corp., filed a request for rehearing of the case by the entire Ninth Circuit Federal Court, which was denied on November 11, 2019. On February 10, 2020, Intel Corporation filed a petition with the United States Supreme Court which was denied on June 22, 2020, therefore validating the Ninth Circuit Federal Court decision to uphold the cost sharing regulations. Upon resolution of all appeals, the Company recorded a cumulative reduction to its deferred tax assets related to net operating losses of $9.0 million, offset by a corresponding valuation allowance release. In addition, the Company has commenced including stock-based compensation in its cost share allocation. Due to the full valuation allowance the Company has against its deferred tax assets in the United States and Ireland, the change does not have a material impact to its effective tax rate and income tax expense. Changes in balances during 2020 and 2019 and ending balances as of December 31, 2020 and 2019 in gross unrecognized tax benefits were as follows: (in thousands) December 31, 2020 December 31, 2019 Beginning balances $ 4,905 $ 3,351 Increases related to tax positions taken during a prior year 352 156 Increases related to tax positions taken during the current year 1,610 1,398 Decreases related to tax positions taken during a prior year — — Decreases related to tax settlements with taxing authorities — — Ending balances $ 6,867 $ 4,905 The Company does not anticipate that the amount of existing unrecognized tax benefits will significantly increase or decrease within the next 12 months. None of the unrecognized tax benefits, if recognized, would affect the effective tax rate. The Company files income tax returns in the U.S. federal, state, and certain foreign jurisdictions. The Company’s U.S federal income tax return years 2015 through 2020 remain open to examination. The Company’s respective state and foreign income tax return years 2013 through 2020 remain open to examination. There are no income tax audits currently in progress. |
Net Loss Per Share
Net Loss Per Share | 12 Months Ended |
Dec. 31, 2020 | |
Earnings Per Share [Abstract] | |
Net Loss Per Share | 14. Net Loss Per Share Basic earnings per share is computed by dividing net loss by the weighted-average number of common shares outstanding during the period. Diluted earnings per share is computed by dividing net loss for the period by the weighted-average number of common shares outstanding during the period which includes potential dilutive common shares assuming the dilutive effect of outstanding stock options, restricted stock units (including those that are performance-based) and restricted stock awards calculated using the treasury stock method. The following table sets forth the computation of basic and diluted earnings per share: Year Ended December 31, (in thousands, except per share amounts) 2020 2019 2018 Numerator: Net loss $ (91,581 ) $ (73,859 ) $ (154,740 ) Denominator: Weighted-average shares outstanding - basic and diluted 139,887 131,568 107,900 Net loss per common share - basic and diluted: $ (0.65 ) $ (0.56 ) $ (1.43 ) The Company was in a loss position for the periods presented. Accordingly, basic net loss per share is the same as diluted net loss per share as the inclusion of all potential common shares outstanding would have been anti-dilutive. Prior to application of the treasury stock method, share equivalents (comprising restricted stock units (including those that are performance-based), stock options, restricted stock awards, and shares issuable under the ESPP) excluded from the calculations of diluted net loss per share were 23.0 million, 23.8 million and 25.2 million during the years ended December 31, 2020, 2019 and 2018, respectively. |
Summary of Significant Accoun_2
Summary of Significant Accounting Policies (Policies) | 12 Months Ended |
Dec. 31, 2020 | |
Accounting Policies [Abstract] | |
Principles of Consolidation and Basis of Presentation | Principles of Consolidation and Basis of Presentation The accompanying consolidated financial statements are prepared in accordance with U.S. generally accepted accounting principles (“GAAP”) and include the results of operations of the Company and its wholly-owned subsidiaries. All significant intercompany transactions have been eliminated. Certain other prior year balances have been reclassified to conform to the current year presentation. Such reclassifications did not affect our results of operations or operating, investing and financing cash flows. |
Use of Estimates | Use of Estimates The preparation of consolidated financial statements in conformity with GAAP requires the Company’s management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosures of contingent assets and liabilities at the date of the consolidated financial statements and reported amounts of revenue and expenses during the reporting periods covered by the consolidated financial statements and accompanying notes. Actual results could differ materially from those estimates due to a variety of factors, including the unforeseen effects of the COVID-19 pandemic on the Company’s business and financial results. Due to the COVID-19 pandemic, there is ongoing uncertainty and significant disruption in the global economy and financial markets. The Company is not aware of any specific event or circumstances that would require an update to its estimates, judgments or assumptions or a revision to the carrying value of its assets or liabilities as of the date of issuance of its financial statements. These estimates, judgments and assumptions may change in the future, as new events occur or additional information is obtained. The Company bases its estimates on historical experience and on various other assumptions that it believes to be reasonable. The Company’s most significant estimate and use of judgment involves the valuation of acquired goodwill and intangibles from acquisitions. |
Segment Information | Segment Information The Company operates as a single |
Related Party Transactions | Related Party Transactions Certain members of the Company’s Board of Directors (“Board”) serve as board members, are executive officers of and/or (in some cases) are investors in companies that are customers and/or vendors of the Company. The Company incurred related party expenses of $4.3 million, $2.2 million and $1.5 million during the years ended December 31, 2020, 2019 and 2018, respectively. |
Revenue Recognition and Deferred Revenue | Revenue Recognition and Deferred Revenue The Company generates a substantial majority of its revenue from the sale of subscriptions to its software products for survey feedback and customer experience. The revenue the Company generates from its transactional market research solutions services is not significant. The Company normally sells each of these products in separate contracts to its customers and each product is distinct. The Company’s policy is to exclude sales and other indirect taxes when measuring the transaction price of its subscription agreements. The Company accounts for revenue contracts with customers through the following steps: • Identification of the contract, or contracts, with a customer; • Identification of the performance obligations in the contract; • Determination of the transaction price; • Allocation of the transaction price to the performance obligations in the contract; and • Recognition of revenue when, or as, the Company satisfies a performance obligation. For subscription products, the Company provides customers the option of monthly, annual or multi-year contractual terms. In general, the Company’s customers elect contractual terms of one year or less. Subscription revenue is recognized on a straight-line basis over the related subscription term beginning on the date the Company provides access. Access to the Company’s subscription product is an obligation representing a series of distinct services (and which comprise a single performance obligation) that the Company provides to its end customer over the subscription term. The Company recognizes its subscription revenue on a straight-line basis because the customer benefits from access to the products throughout the contractual term. The transactional market research solution services are billed in advance and revenue is recognized after the services have been delivered. The Company's contracts are generally non-cancellable and do not contain refund-type provisions and are billed in advance. Amounts that have been invoiced are recorded in accounts receivable and in deferred revenue or revenue, depending on whether transfer of control to customers has occurred or services have been delivered. The Company records contract liabilities to deferred revenue when cash payments are received or due. Deferred revenue consists of the unearned portion of customer billings. |
Cost of Revenue | Cost of Revenue Cost of revenue associated with the delivery of the Company’s online platform to its users generally consists of infrastructure costs, personnel costs and other related costs. Infrastructure costs generally include expenses related to the operation of the Company’s data centers, such as data center equipment depreciation and facility costs (such as co-location rentals), website hosting costs, credit card processing fees, amortization of capitalized software, charity donations and external sample costs. Personnel costs include salaries and bonuses, stock-based compensation expense, other employee benefits and travel-related expenses for employees whose primary responsibilities relate to supporting the Company’s infrastructure and delivering user support. Other related costs include amortization of acquired developed technology intangible assets and allocated overhead. |
Deferred Commissions | Deferred Commissions Certain commissions earned by the Company’s salesforce are considered to be incremental and recoverable costs of obtaining a contract with a customer. Such costs are deferred and amortized on a straight-line basis over their estimated period of benefit which is generally estimated as four years. The period of benefit was estimated by considering factors such as historical customer attrition rates, the useful life of the Company’s technology, and the impact of competition in its industry. Amortization of deferred commissions, included in sales and marketing expense line within the consolidated statements of operations was $4.2 million, $2.7 million and $1.6 million during the years ended December 31, 2020, 2019 and 2018 respectively. There was no impairment loss in relation to the deferred commissions for any period presented. |
Stock-Based Compensation | Stock-Based Compensation The Company recognizes stock-based compensation expense for all share-based payments to employees, including restricted stock units, stock options, restricted stock awards, and shares issuable under the Company’s 2018 employee stock purchase plan, as amended (“the ESPP”) based on the grant-date fair value of the Company’s common stock estimated in accordance with the provisions of ASC 718, Compensation‑Stock Compensation The Company estimates the fair value of restricted stock units (including those that are performance-based) and restricted stock awards based on the fair value of the Company’s common stock on the grant date. The Company estimates the fair values of its stock options and shares issuable under the ESPP using the Black-Scholes-Merton option-pricing model. The valuation model requires input of the following key assumptions: • Expected Term: As the Company does not have sufficient historical information to develop reasonable expectations about future exercise patterns and post-vesting employment termination behavior, the Company determines the expected term based on the average period the stock options or ESPP are expected to remain outstanding. For stock options, expected term is calculated as the midpoint of the stock options vesting term and contractual expiration period. • Expected Volatility: As the Company does not have sufficient trading history of its common stock, stock price volatility is estimated at the applicable grant date by taking the weighted-average historical volatility of a group of comparable publicly-traded companies over a period equal to the expected life of the options or ESPP. • Expected Dividend Rate: The Company has not paid and does not anticipate paying cash dividends on its shares of common stock in the foreseeable future; therefore, the expected dividend yield is assumed to be zero. • Risk-Free Interest Rate: The Company determined the risk-free interest rate by using a weighted average assumption equivalent to the expected term based on the U.S. Treasury constant maturity rate as of the date of grant. |
Cash and Cash Equivalents | Cash and Cash Equivalents Cash and cash equivalents primarily consist of cash on deposit with banks and investments in money market funds (for which the Company had none in any of the periods presented) with maturities of 90 days or less from the date of purchase. The Company also classifies amounts in transit from payment processors for customer credit card and debit card transactions as cash equivalents, because such amounts generally convert to cash within five days with little or no default risk. |
Accounts Receivable | Accounts Receivable Accounts receivable are presented at amortized cost net of amounts not expected to be collected. Accounts receivable are customer obligations that arise due to the time taken to settle transactions through direct customer payments. The Company bills in advance for monthly contracts and generally bills annually in advance for contracts with terms of one year or longer when it has an unconditional contractual right to consideration. The Company also recognizes an immaterial amount of contract assets, or unbilled receivables, primarily relating to rights to consideration for services completed but not billed at the reporting date. Unbilled receivables are classified as receivables when the Company has the right to invoice the customer. The Company records an allowance for credit losses based upon its assessment of various factors including the Company’s a) historical experience (including historical bad debt expense trends), the age of a customers’ accounts receivable balance, and a customers’ credit quality, b) expected losses over the remaining estimated contractual life of the receivable and c) other reasonable and supportable factors pertaining to a customers’ ability to pay (including consideration of current economic conditions). Amounts deemed uncollectible and expected credit losses are recorded to the allowance for doubtful accounts with an offsetting charge in the consolidated statements of operations. The Company evaluated its allowance for credit losses using its consolidated gross accounts receivable balance as a single portfolio segment. Bad debt expense recognized in the consolidated statements of operations was $1.4 million, $0.4 million and $0.2 million during the years ended December 31, 2020, 2019 and 2018, respectively. Write-off of uncollectible accounts receivable was $1.0 million, $0.4 million and $0.1 million during the years ended December 31, 2020, 2019 and 2018, respectively, and was recorded against the allowance for doubtful accounts. |
Concentration of Credit Risk | Concentration of Credit Risk Financial instruments that potentially subject the Company to concentrations of credit risk consist principally of cash, cash equivalents and accounts receivable. The Company places its cash and cash equivalents in banks, primarily in checking accounts and such amounts may at times exceed the federally insured limits. Cash equivalents consist of short-term money market funds (for which the Company had none in any of the periods presented), which are managed by reputable financial institutions. As of December 31, 2020, $201.3 million of the Company’s cash and cash equivalents are held in one financial institution. For purposes of its customer concentration disclosure, the Company defines a customer as an organization. An organization may consist of an individual paying user, multiple paying users within an organization or the organization itself. No single customer accounted for more than 10% of revenue during each of the years ended December 31, 2020, 2019 and 2018. No customers accounted for more than 10% of accounts receivable, net as of December 31, 2020 and 2019, respectively. |
Business Combinations | Business Combinations When the Company acquires a business, the purchase consideration is allocated to the tangible assets acquired, liabilities assumed, and intangible assets acquired based on their estimated respective fair values. The excess of the fair value of purchase consideration over the fair values of these identifiable assets and liabilities is recorded as goodwill. Such valuations require the Company to make significant estimates and assumptions, especially with respect to intangible assets. Significant estimates in valuing certain intangible assets include, but are not limited to, future expected cash flows from acquired users including related attrition rates, acquired developed technology including the estimated obsolescence of the technology, and trade names from a market participant perspective, future expected cash flows for operating expenses, useful lives and discount rates. The Company’s estimates of fair value are based upon assumptions believed to be reasonable, but which are inherently uncertain and unpredictable and, as a result, actual results may differ from estimates. During the measurement period, which is one year from the acquisition date, the Company may record adjustments to the assets acquired and liabilities assumed, with the corresponding offset to goodwill. Upon the conclusion of the measurement period, any subsequent adjustments are recorded to non-operating (income) expense in the consolidated statements of operations. |
Impairment of Long-Lived Assets | Impairment of Long-Lived Assets Long-lived assets with finite lives include property and equipment, capitalized internal-use software and acquisition intangible assets. Long-lived assets are depreciated or amortized over their estimated useful lives which are as follows: Computer equipment 2 to 5 years Furniture, fixtures, and other assets 5 years Leasehold improvements Shorter of remaining lease term or 5 years Purchased software 3 years Capitalized internal-use software 3 years Acquisition intangible assets: customer relationships 3 to 7 years Acquisition intangible assets: trade name 5 to 10 years Acquisition intangible assets: developed technology 3 to 8 years The Company continually evaluates whether events and circumstances have occurred that indicate the remaining estimated useful life of depreciable or amortizable long-lived assets may warrant revision or that the remaining balance may not be recoverable. When factors indicate that long-lived assets should be evaluated for possible impairment, the Company uses an estimate of the related undiscounted future cash flows over the remaining life of the long-lived assets in measuring whether they are recoverable. If the estimated undiscounted future cash flows do not exceed the carrying value of the asset, a loss is recorded as the excess of the asset’s carrying value over its fair value. The Company did not recognize any impairment of long-lived assets during the years ended December 31, 2020 and 2019. During the year ended December 31, 2018, the Company impaired $2.8 million of leasehold improvements which was included in the restructuring line in the consolidated statement of operations. The Company believes that the carrying values of long-lived assets as of December 31, 2020 are recoverable. Goodwill is not amortized but rather tested for impairment at least annually, or more frequently if events or changes in circumstances indicate that goodwill may be impaired. Goodwill impairment is recognized when the carrying value of goodwill exceeds the implied fair value of the Company. The Company did not recognize any impairment of goodwill during each of the years ended December 31, 2020, 2019 and 2018. |
Foreign Currencies | Foreign Currencies Where the functional currency of the Company’s foreign subsidiaries is the U.S. dollar, monetary assets and liabilities are remeasured using foreign currency exchange rates at the end of the period, and non-monetary assets are remeasured based on historical exchange rates. Gains and losses due to foreign currency are the result of either the remeasurement of subsidiary balances or transactions denominated in currencies other than the foreign subsidiaries’ functional currency and are included in other non-operating (income) expense, net in the consolidated statements of operations. Where the functional currency of the Company’s foreign subsidiaries is the local currency, the assets and liabilities of those foreign subsidiaries are translated from their respective functional currencies into U.S. dollars at the rates in effect at the balance sheet date and revenue and expense amounts are translated at a rate approximating the average exchange rate for the period. Foreign currency translation gains and losses are recorded to accumulated other comprehensive income (loss). |
Fair Value of Financial Instruments | Fair Value of Financial Instruments The Company applies the provisions of ASC 820, Fair Value Measurement Securities are classified as available for sale and are carried at fair value, with the change in unrealized gains and losses, net of tax, reported as a separate component on the consolidated statements of comprehensive income until realized. See Note 6 for additional disclosures regarding fair value measurements. |
Private Company Investment | Private Company Investment The Company accounts for one private company investment, without readily determinable fair value, under the cost method. This investment, for which the Company is not able to exercise significant influence over the investee, is measured and accounted for using an alternative measurement basis of a) the security’s carrying value at cost, b) less any impairment and c) plus or minus any qualifying observable price changes. Observable price changes or impairments recognized on the Company’s private company investment would be classified as a Level 3 financial instrument within the fair value hierarchy based on the nature of the fair value inputs. The Company classifies the private company investment as an other asset on the consolidated balance sheets as this investment does not have a stated contractual maturity date. Any adjustments to the carrying value are recognized in other non-operating (income) expense, net in the consolidated statements of operations. As of December 31, 2020 and 2019, respectively, the carrying value of the Company’s private company investment at cost was $3.6 million. There were no impairments or observable price changes for the Company’s private company investment during the years ended December 31, 2020, 2019 and 2018, respectively. |
Impairment of Investments | Impairment of Investments The Company periodically reviews its investments for impairment. If the Company concludes that any of these investments are impaired, the Company determines whether such impairment is other-than-temporary. Factors considered to make such determination include the duration and severity of the impairment, the reason for the decline in value and the potential recovery period and the Company’s intent to sell. For debt securities, the Company also considers whether (1) it is more likely than not that the Company will be required to sell the security before recovery of its amortized cost basis, and (2) the amortized cost basis cannot be recovered as a result of credit losses. If the investment is considered to be other-than-temporarily impaired, the Company will record the investment at fair value by recognizing an impairment within other non-operating (income) expense in the consolidated statements of operations and establishing a new carrying value for the investment. |
Property and Equipment | Property and Equipment Property and equipment are recorded at cost and depreciated using the straight-line method over the estimated useful lives of the assets. Expenditures that improve an asset or extend its estimated useful life are capitalized. Costs of maintenance and repairs that do not improve or extend the lives of the respective assets are expensed as incurred. |
Capitalized Internal-Use Software | Capitalized Internal-Use Software The Company incurs development costs relating to its online platform as well as other software solely for internal-use. Costs relating to the planning and post‑implementation phases of development are expensed as incurred. Costs incurred in the application development phase are capitalized and included in capitalized internal-use software, net and amortized over their estimated useful life, generally three years. Maintenance and training costs are expensed as incurred. |
Leases | Leases At contract inception, the Company performs an evaluation to determine if it is conveyed the right to control the use of identified property, plant or equipment. To the extent such rights of control are conveyed, the Company further makes an assessment as to the applicable lease classification. The Company leases facilities, datacenters and equipment, which are generally accounted for as operating leases (as further described in Note 10). On January 1, 2019, the Company adopted ASC 842 which required companies to recognize operating and financing lease liabilities and corresponding ROU assets on the balance sheet through the use of the modified retrospective transition method which allowed for recognition of the cumulative-effect adjustments at the beginning of the adoption period. The adoption of ASC 842 resulted in the recognition of ROU assets of $63.1 million and operating lease liabilities of $92.8 million at the adoption date. For the year ended December 31, 2018, the Company’s consolidated statement of operations are presented pursuant to ASC 840. Operating Leases Operating leases are included in operating lease right-of-use (“ROU”) assets, operating lease liabilities, current, and operating lease liabilities, non-current, in the consolidated balance sheet. ROU assets represent the Company’s right to use an underlying asset for the lease term and lease liabilities represent the Company’s obligation to make lease payments arising from the lease. Operating ROU assets and lease liabilities are recognized at the lease inception date based on the present value of lease payments over the lease term discounted based on the more readily determinable of (i) the rate implicit in the lease or (ii) the Company’s incremental borrowing rate (which is the estimated rate the Company would be required to pay for a collateralized borrowing equal to the total lease payments over the term of the lease). Because the Company’s operating leases generally do not provide an implicit rate, an analysis of publicly traded debt securities of companies with credit and financial profiles similar to the Company’s is used to estimate the incremental borrowing rate. The Company’s operating lease terms have generally ranged between 1 year to 12 years and may include options to extend the lease term, generally at market rates. The Company’s ROU assets are measured based on the corresponding operating lease liability adjusted for (i) payments made to the lessor at or before the commencement date, (ii) initial direct costs incurred and (iii) tenant incentives under the lease. The Company does not assume renewals or early terminations unless it is reasonably certain to exercise these options at commencement. The Company does not allocate consideration between lease and non-lease components. Lease expense is recognized on a straight-line basis over the lease term. For short-term leases, the Company records lease expense in its consolidated statements of operations on a straight-line basis over the lease term and records variable lease payments as incurred. Subleases The Company additionally had entered into subleases for unoccupied leased office space. To the extent there were losses associated with the sublease, they were recognized in the period the sublease is executed. Gains are recognized over the sublease term. Any sublease payments received in excess of the straight-line rent payments for the sublease are recorded in other non-operating (income) expense. The Company’s sublease agreements do not contain any variable payments, material residual value guarantees or material restrictive covenants. |
Legal and Other Contingencies | Legal and Other Contingencies The Company accrues a liability for either claims arising in the ordinary course of business, assessments resulting from non-income-based audits or litigation when it is probable that a loss has been incurred and the amount is reasonably estimable, the determination of which requires significant judgment. See Note 11 for additional information pertaining to legal and other contingencies. |
Liability for Sabbatical Leave | Liability for Sabbatical Leave The Company provides an employee sabbatical leave program accounted for in accordance with ASC 710, Compensated Absences |
Advertising and Promotion Costs | Advertising and Promotion Costs Expenses related to advertising, marketing and promotion of the Company’s product offerings are expensed as incurred. These costs mainly consist of search engine marketing related costs. The Company incurred $44.6 million, $30.3 million and $25.7 million during the years ended December 31, 2020, 2019 and 2018, respectively, which are included in sales and marketing expenses in the consolidated statements of operations. |
Restructuring | Restructuring The Company accounts for restructuring activities in accordance with ASC 420, Exit or Disposal Cost Obligations. In November 2017, the Company implemented a restructuring plan (“November 2017 Plan”) to reduce its sales and marketing headcount and centralize its sales function in its San Mateo, CA headquarters. During the year ended December 31, 2018, the Company recognized $ 3.5 million of restructuring costs under the November 2017 Plan which consisted of and impairment charge of $ 2.8 million on property and equipment, and $ 0.7 million of lease termination costs and employee severance. During the year ended December 31, 2019, t he Company reversed $ 0.1 million of employee severance costs and actions pursuant to the November 2017 Plan were completed . |
Other Non-Operating (Income) Expense | Other Non-Operating (Income) Expense Other non-operating (income) expense, net consists primarily of interest income, net foreign currency exchange (gains) losses, gain on sale of private company investments, net realized gains and losses related to investments, loss on debt modification/extinguishment, and other. The components of other non-operating (income) expense recognized in the consolidated financial statements is as follows: Year Ended December 31, (in thousands) 2020 2019 2018 Interest Income $ (780 ) $ (3,030 ) $ (1,161 ) Foreign currency (gains) losses, net 225 399 1,460 Gain on sale of a private company investment (1,001 ) (1,001 ) (999 ) Loss on debt modification / extinguishment — — 941 Other (income) expense, net 120 (330 ) 57 Other non-operating (income) expense, net $ (1,436 ) $ (3,962 ) $ 298 In January 2017, the Company sold a private company investment of approximately $5.0 million that was accounted for using the cost method of accounting for consideration of $11.7 million. The Company recognized an initial gain upon sale of $6.8 million during the year ended December 31, 2017. Additionally, the Company was entitled to receive contingent consideration to be received over three years following the close of the transaction, subject to the private company meeting certain employee retention and financial targets. Subsequent earn-out amounts collected were recorded as a gain when cash was received. In each of the years ended December 31, 2020, 2019 and 2018, the Company received its share of the first, second and final installments of the earn-out payments of $1.0 million, which was recognized as a gain on sale of a private company investment. |
Income Taxes | Income Taxes The Company accounts for income taxes using the asset and liability method. ASC 740, Accounting for Income Taxes, Valuation allowances are established when necessary to reduce the deferred tax assets when it is more likely than not that a portion or all of the deferred tax assets will not be realized. ASC 740 prescribes a recognition threshold and measurement attribute for the financial statement recognition and measurement of a tax position taken or expected to be taken on a tax return and provides guidance on derecognition, classification, interest and penalties, accounting in interim periods, disclosure and transition. The Company records uncertain tax positions on the basis of a two-step process in which: (1) the Company determines whether it is more likely than not that the tax positions will be sustained on the basis of technical merits of the position, and (2) for those tax positions that meet the more likely than not recognition threshold, the Company recognizes the tax benefit as the largest amount that is cumulatively more than 50% likely to be realized upon ultimate settlement with the related tax authority. From time to time, the Company engages in certain intercompany transactions and legal entity restructurings. The Company considers many factors when evaluating these transactions, including the alignment of their corporate structure with their organizational objectives and the operational and tax efficiency of their corporate structure, as well as the long-term cash flows and cash needs of its business. These transactions may impact the Company’s overall tax rate and/or result in additional cash tax payments. The impact in any period may be significant. These transactions may be complex and the impact of such transactions on future periods may be difficult to estimate. |
Accounting Pronouncements Recently Adopted and Not Yet Adopted | Accounting Pronouncements Recently Adopted Credit Losses : In June 2016, the FASB issued ASU 2016-13, Financial Instruments - Credit Losses ("ASU 2016-13"). ASU 2016-13 replaces the incurred loss impairment methodology in the current GAAP with a methodology that reflects expected credit losses and requires consideration of a broader range of reasonable and supportable information to inform credit loss estimates. For trade receivables and other financial instruments, the Company will be required to use a forward-looking expected loss model rather than the incurred loss model for recognizing credit losses which reflects losses that are probable. ASU 2016-13 is effective for public companies with fiscal years beginning after December 15, 2019, with early adoption permitted. Application of the amendments is through a cumulative-effect adjustment to retained earnings as of the effective date. The Company adopted ASU 2016-13, including applicable amendments in other ASUs issued subsequent to ASU 2016-13, with no material impact upon adoption. Income Taxes : In December 2019, the FASB issued ASU 2019-12, Income Taxes (Topic 740): Simplifying the Accounting for Income Taxes ("ASU 2019-12"). ASU 2019-12 simplifies the accounting for income taxes by removing certain exceptions to the general principles in Topic 740. ASU 2019-12 also improves consistent application and simplifies other areas of Topic 740 by clarifying and amending existing guidance. Early adoption is permitted, provided that the Company reflects any adjustments as of the beginning of the annual period that includes the interim period for which such early adoption occurs. Additionally, the Company must adopt all the amendments in the same period if early adoption is elected. ASU 2019-12 is effective for public companies with fiscal years beginning after December 15, 2020, unless early adopted. The Company adopted the provisions of ASU 2019-12 on January 1, 2021, with no material impact on its consolidated financial statements and related disclosures. Accounting Pronouncements Not Yet Adopted Reference Rate Reform : In March 2020, the FASB issued ASU 2020-04, Reference Rate Reform (Topic 848): Facilitation of the Effects of Reference Rate Reform on Financial Reporting . ASU 2020-04 is intended to provide temporary optional expedients and exceptions to the GAAP guidance on contract modifications and hedge accounting to ease the financial reporting burdens related to the expected market transition from the London Interbank Offered Rate (LIBOR) and other interbank offered rates to alternative reference rates. This guidance is effective beginning on March 12, 2020, and the Company may elect to apply the amendments prospectively through December 31, 2022. The Company does not expect this update will have a material impact on its consolidated financial statements and related disclosures. |
Summary of Significant Accoun_3
Summary of Significant Accounting Policies (Tables) | 12 Months Ended |
Dec. 31, 2020 | |
Accounting Policies [Abstract] | |
Schedule of Estimated Useful Lives of Long-Lived Assets | Long-lived assets are depreciated or amortized over their estimated useful lives which are as follows: Computer equipment 2 to 5 years Furniture, fixtures, and other assets 5 years Leasehold improvements Shorter of remaining lease term or 5 years Purchased software 3 years Capitalized internal-use software 3 years Acquisition intangible assets: customer relationships 3 to 7 years Acquisition intangible assets: trade name 5 to 10 years Acquisition intangible assets: developed technology 3 to 8 years |
Components of Other Non-Operating (Income) Expense Recognized in Condensed Consolidated Financial Statements | The components of other non-operating (income) expense recognized in the consolidated financial statements is as follows: Year Ended December 31, (in thousands) 2020 2019 2018 Interest Income $ (780 ) $ (3,030 ) $ (1,161 ) Foreign currency (gains) losses, net 225 399 1,460 Gain on sale of a private company investment (1,001 ) (1,001 ) (999 ) Loss on debt modification / extinguishment — — 941 Other (income) expense, net 120 (330 ) 57 Other non-operating (income) expense, net $ (1,436 ) $ (3,962 ) $ 298 |
Revenue and Deferred Revenue (T
Revenue and Deferred Revenue (Tables) | 12 Months Ended |
Dec. 31, 2020 | |
Revenue From Contract With Customer [Abstract] | |
Summary of Disaggregated Revenue by Sales Channel | Revenue by sales channel was as follows: Year Ended December 31, (in thousands) 2020 2019 2018 Self-serve revenue $ 267,703 $ 241,986 $ 220,822 Enterprise revenue 107,907 65,435 33,502 Revenue $ 375,610 $ 307,421 $ 254,324 |
Geographical Information (Table
Geographical Information (Tables) | 12 Months Ended |
Dec. 31, 2020 | |
Segment Reporting [Abstract] | |
Schedule of Percentage of Revenue by Geographic Area | The following table sets forth the percentage of revenue by geographic area: Year Ended December 31, 2020 2019 2018 United States 65 % 65 % 64 % Rest of world 35 % 35 % 36 % |
Schedule of Percentage of Long-lived Assets by Geographic Area | As of December 31, 2020 and 2019, the following table summarizes the percentage of the Company’s long-lived assets by geographic area: Property and equipment, net Operating lease ROU assets Acquisition intangibles, net December 31, 2020 December 31, 2019 December 31, 2020 December 31, 2019 December 31, 2020 December 31, 2019 United States 79 % 83 % 92 % 92 % 46 % 64 % Canada 18 % 13 % 2 % 2 % * * Ireland * * 3 % 3 % 21 % 2 % Netherlands 3 % 2 % 3 % 3 % 32 % 32 % Rest of world * 2 % * * 1 % 2 % * less than 1% |
Cash and Cash Equivalents (Tabl
Cash and Cash Equivalents (Tables) | 12 Months Ended |
Dec. 31, 2020 | |
Cash Cash Equivalents Restricted Cash And Restricted Cash Equivalents [Abstract] | |
Summary of Reconciliation of the Cash, Cash Equivalents, and Restricted Cash | As of December 31, 2020 and 2019, the following table provides a reconciliation of the amount of cash, cash equivalents, and restricted cash reported within the consolidated balance sheets to the total of the same such amounts shown in the consolidated statements of cash flows: (in thousands) December 31, 2020 December 31, 2019 Cash and cash equivalents $ 224,390 $ 131,035 Restricted cash included in prepaid expenses and other current assets 224 578 Restricted cash included in other assets — 70 Total cash, cash equivalents and restricted cash $ 224,614 $ 131,683 |
Property and Equipment (Tables)
Property and Equipment (Tables) | 12 Months Ended |
Dec. 31, 2020 | |
Property Plant And Equipment [Abstract] | |
Schedule of Property and Equipment | As of December 31, 2020 and 2019, property and equipment consisted of the following: (in thousands) December 31, 2020 December 31, 2019 Computer equipment $ 15,770 $ 23,155 Leasehold improvements 54,079 55,224 Furniture, fixtures, and other assets 10,944 11,411 Gross property and equipment 80,793 89,790 Less: Accumulated depreciation (61,869 ) (54,718 ) Property and equipment, net $ 18,924 $ 35,072 |
Acquisitions, Intangible Asse_2
Acquisitions, Intangible Assets and Goodwill (Tables) | 12 Months Ended |
Dec. 31, 2020 | |
Acquisitions Intangible Assets And Goodwill [Abstract] | |
Schedule of Intangible Assets, net | As of December 31, 2020 and 2019, intangible assets, net consisted of the following: December 31, 2020 December 31, 2019 (in thousands) Gross Carrying Amount Accumulated Amortization Net Carrying Amount Gross Carrying Amount Accumulated Amortization Net Carrying Amount Customer relationships $ 23,804 $ (12,448 ) $ 11,356 $ 25,594 $ (9,712 ) $ 15,882 Trade name 2,824 (1,285 ) 1,539 2,711 (763 ) 1,948 Developed technology 20,881 (12,569 ) 8,312 27,547 (12,227 ) 15,320 Acquisition intangible assets, net $ 47,509 $ (26,302 ) $ 21,207 $ 55,852 $ (22,702 ) $ 33,150 As of December 31, 2020 and 2019, capitalized internal-use software consisted of the following: (in thousands) December 31, 2020 December 31, 2019 Gross capitalized internal-use software $ 50,833 $ 61,130 Less: Accumulated amortization (21,371 ) (27,974 ) Capitalized internal-use software, net $ 29,462 $ 33,156 |
Schedule of Carrying Amount of Goodwill | The changes in the carrying amount of goodwill were as follows (in thousands): Balance as of December 31, 2018 $ 336,861 Additions 125,981 Foreign currency translation 85 Balance as of December 31, 2019 462,927 Foreign currency translation 5,837 Balance as of December 31, 2020 $ 468,764 |
Summary of Future Amortization Expense | As of December 31, 2020, future amortization expense by year is expected to be as follows: (in thousands) Capitalized internal-use software, net Acquisition intangible assets, net 2021 $ 10,950 $ 10,299 2022 6,963 5,121 2023 1,584 1,928 2024 — 1,670 2025 — 1,389 Thereafter — 800 Total amortization expense $ 19,497 $ 21,207 |
Stockholders' Equity and Empl_2
Stockholders' Equity and Employee Benefit Plans (Tables) | 12 Months Ended |
Dec. 31, 2020 | |
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] | |
Summary of Stock Options Activity | The following is a summary of stock options activity for the year ended December 31, 2020: Stock Options Number of Shares Weighted Average Exercise Price Aggregate Intrinsic Value (in thousands) Weighted Average Remaining Contractual Term (in years) Outstanding at December 31, 2019 15,812,928 $ 14.67 $ 50,994 7.4 Granted 2,649,800 $ 21.46 Exercised (3,088,076 ) $ 13.66 Forfeited (244,623 ) $ 14.42 Expired (29,887 ) $ 14.74 Outstanding, vested and expected to vest at December 31, 2020 15,100,142 $ 16.07 $ 143,156 6.9 Vested and exercisable at December 31, 2020 10,428,449 $ 15.38 $ 106,006 6.2 |
Summary of Estimated Fair Value of Stock Options Granted Using Weighted-average Assumptions | The Company used the Black-Scholes-Merton option pricing model to estimate the fair value of stock options granted using the following weighted-average assumptions: Year Ended December 31, 2020 2019 2018 Expected life (in years) 5.8 5.9 5.8 Risk-free interest rate 1.2% 2.2% 2.8% Volatility 49% 46% 48% Dividend yield —% —% —% Fair value of common stock $21.46 $14.17 $13.31 |
Summary of Estimated Fair Value of ESPP Purchase Rights Granted Using Weighted-average Assumptions | The Company used the Black-Scholes-Merton option pricing model to estimate the fair value of ESPP purchase rights granted using the following weighted-average assumptions: Year Ended December 31, 2020 2019 2018 Expected life (in years) 1.3 1.2 1.3 Risk-free interest rate 0.1% 1.9% 2.7% Volatility 56% 42% 39% Dividend yield —% —% —% Fair value of common stock $20.42 $17.00 $12.89 |
Summary of Stock-based Compensation Expense Recognized in Financial Statements | Stock-based compensation expense recognized in the consolidated financial statements is as follows: Year Ended December 31, (in thousands) 2020 2019 2018 Cost of revenue $ 4,450 $ 3,658 $ 8,931 Research and development 30,693 21,159 48,739 Sales and marketing 19,707 11,950 19,046 General and administrative 24,317 23,478 55,054 Stock-based compensation expense, net of amounts capitalized 79,167 60,245 131,770 Capitalized stock-based compensation expense 2,243 3,503 2,609 Stock-based compensation expense $ 81,410 $ 63,748 $ 134,379 |
Summary of Unamortized Stock-based Compensation | As of December 31, 2020, unamortized stock-based compensation was as follows: Unrecognized stock-based compensation (in thousands) Weighted average vesting period (in years) Restricted stock units (service-based) $ 108,731 2.4 Restricted stock units (performance-based) 932 0.8 Stock options 34,736 2.1 Restricted stock awards 1,560 1.2 ESPP 6,100 1.7 Total unrecognized stock-based compensation $ 152,059 |
Restricted Stock Units | |
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] | |
Summary of Restricted Stock Units Activity and Restricted Stock Awards Activity | The following is a summary of restricted stock units activity for the year ended December 31, 2020: Restricted Stock Units Number of Shares Weighted Average Grant-Date Fair Value Weighted Average Remaining Contractual Term (in years) Unvested at December 31, 2019 6,975,994 $ 14.72 2.2 Granted 5,091,244 $ 19.43 Vested (4,115,357 ) $ 15.07 Forfeited/cancelled (951,026 ) $ 16.25 Unvested at December 31, 2020 7,000,855 $ 17.72 1.1 |
Restricted Stock Awards | |
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] | |
Summary of Restricted Stock Units Activity and Restricted Stock Awards Activity | The following is a summary of restricted stock awards activity for the year ended December 31, 2020: Restricted Stock Awards Number of Shares Weighted Average Grant-Date Fair Value Weighted Average Remaining Contractual Term (in years) Unvested at December 31, 2019 299,798 $ 18.30 2.3 Vested (197,338 ) $ 18.30 Unvested at December 31, 2020 102,460 $ 18.30 1.2 |
Leases (Tables)
Leases (Tables) | 12 Months Ended |
Dec. 31, 2020 | |
Leases [Abstract] | |
Schedule of Operating Lease Costs | The Company’s operating lease costs were as follows: Year Ended December 31, (in thousands) 2020 2019 Operating lease cost (gross lease expense) $ 13,377 $ 12,773 Variable lease costs 5,636 6,630 Sublease income (including reimbursed expenses) 5,303 7,527 |
Schedule of Maturities of Operating Lease Liabilities and Sublease Income | As of December 31, 2020, maturities of operating lease liabilities and sublease income, by year are as follows: (in thousands) Operating Lease Payments Sublease Income 2021 $ 14,234 $ (4,087 ) 2022 14,099 (1,481 ) 2023 13,587 (1,101 ) 2024 13,287 — 2025 13,531 — Thereafter 42,300 — Gross lease payments (income) $ 111,038 $ (6,669 ) Less: Imputed interest 27,789 Less: Tenant improvement receivables 444 Total operating lease liabilities $ 82,805 |
Commitments and Contingencies (
Commitments and Contingencies (Tables) | 12 Months Ended |
Dec. 31, 2020 | |
Commitments And Contingencies Disclosure [Abstract] | |
Schedule of Non-Cancellable Purchase Commitments | The Company enters into commitments under non-cancellable purchase orders for the procurement of goods and services in the ordinary course of business. As of December 31, 2020, expected payments under such commitments are as follows (in thousands): 2021 $ 11,165 2022 8,738 2023 6,202 2024 2,115 2025 — Thereafter — Total purchase commitments $ 28,220 |
Debt (Tables)
Debt (Tables) | 12 Months Ended |
Dec. 31, 2020 | |
Debt Disclosure [Abstract] | |
Schedule of Carrying Values of Debt | As of December 31, 2020 and 2019, the carrying values of debt were as follows: December 31, 2020 December 31, 2019 Issuance date Maturity date Amount (in thousands) Effective Interest Rate Amount (in thousands) Effective Interest Rate 2018 Refinancing Facility Agreement October 2018 October 2025 $ 215,050 3.9% - 5.4% $ 217,250 5.3% - 6.3% Less: Unamortized issuance discount and issuance costs, net 1,434 1,734 Less: Debt, current 1,900 1,900 Debt, non-current $ 211,716 $ 213,616 |
Schedule of Future Minimum Payment Obligations of Principal Amounts Due | Principal and interest payments are due quarterly. As of December 31, 2020, future minimum payment obligations of principal amounts due by year under the 2018 Credit Facility were as follows (in thousands): 2021 $ 2,200 2022 2,200 2023 2,200 2024 2,200 2025 2,200 Thereafter 204,050 Total principal outstanding $ 215,050 |
Income Taxes (Tables)
Income Taxes (Tables) | 12 Months Ended |
Dec. 31, 2020 | |
Income Tax Disclosure [Abstract] | |
Summary of Loss from Operations Before Income Taxes Categorized Geographically | Loss from operations before income taxes is categorized geographically as follows: Year Ended December 31, (in thousands) 2020 2019 2018 United States $ (46,409 ) $ (81,653 ) $ (152,045 ) Foreign (43,993 ) 5,015 (2,547 ) Total loss from operations before income taxes $ (90,402 ) $ (76,638 ) $ (154,592 ) |
Schedule of Provision for (Benefit from) Income Taxes | The provision for (benefit from) income taxes consisted of the following: Year Ended December 31, (in thousands) 2020 2019 2018 Current income tax expense: Federal $ — $ 14 $ (70 ) State 28 10 48 Foreign 337 873 677 Total current income tax expense 365 897 655 Deferred income tax expense: Federal 324 (1,087 ) (483 ) State 3 121 562 Foreign 487 (2,710 ) (586 ) Total deferred income tax expense (benefit) 814 (3,676 ) (507 ) Total provision for (benefit from) income taxes $ 1,179 $ (2,779 ) $ 148 |
Summary of Reconciliation of Company's Effective Tax Rate to Federal Statutory Rate | A reconciliation of the Company’s effective tax rate to the federal statutory rate is as follows: Year Ended December 31, (in thousands) 2020 2019 2018 Tax at federal statutory rate $ (18,984 ) $ (16,094 ) $ (32,464 ) State income tax, net of federal tax benefit (4,468 ) (4,102 ) (6,764 ) Foreign tax rate differential 10,009 (2,651 ) 626 Stock-based compensation (3,429 ) 1,885 2,378 Research and development credits (3,066 ) (2,033 ) (5,247 ) Other 492 805 (106 ) Change in valuation allowance 20,625 19,411 41,725 Total provision for (benefit from) income taxes $ 1,179 $ (2,779 ) $ 148 |
Summary of Tax Effects of Temporary Differences Portions of Company's Deferred Tax Assets and Liabilities | As of December 31, 2020 and 2019, the tax effects of temporary differences that give rise to significant portions of the Company’s deferred tax assets and liabilities are as follows: (in thousands) December 31, 2020 December 31, 2019 Deferred tax assets: Net operating losses $ 77,467 $ 66,170 Tax credits 33,753 26,254 Stock-based compensation 20,971 22,299 Accrued compensation and related expenses 3,012 3,513 Lease liabilities 20,475 22,322 Financing related 11,090 9,033 Intangible assets 75,093 72,226 Other 1,474 2,003 Total deferred tax assets: 243,335 223,820 Valuation allowance (201,814 ) (174,921 ) Total deferred tax assets, net of valuation allowance: 41,521 48,899 Deferred tax liabilities: Depreciation and amortization (867 ) (8,708 ) Goodwill (25,792 ) (23,047 ) Right-of-use assets (17,565 ) (19,077 ) Total deferred tax liabilities: (44,224 ) (50,832 ) Total net deferred tax liabilities: $ (2,703 ) $ (1,933 ) |
Summary of Changes in Balances of Gross Unrecognized Tax Benefits | Changes in balances during 2020 and 2019 and ending balances as of December 31, 2020 and 2019 in gross unrecognized tax benefits were as follows: (in thousands) December 31, 2020 December 31, 2019 Beginning balances $ 4,905 $ 3,351 Increases related to tax positions taken during a prior year 352 156 Increases related to tax positions taken during the current year 1,610 1,398 Decreases related to tax positions taken during a prior year — — Decreases related to tax settlements with taxing authorities — — Ending balances $ 6,867 $ 4,905 |
Net Loss Per Share (Tables)
Net Loss Per Share (Tables) | 12 Months Ended |
Dec. 31, 2020 | |
Earnings Per Share [Abstract] | |
Computation of Basic and Diluted Earnings Per Share | The following table sets forth the computation of basic and diluted earnings per share: Year Ended December 31, (in thousands, except per share amounts) 2020 2019 2018 Numerator: Net loss $ (91,581 ) $ (73,859 ) $ (154,740 ) Denominator: Weighted-average shares outstanding - basic and diluted 139,887 131,568 107,900 Net loss per common share - basic and diluted: $ (0.65 ) $ (0.56 ) $ (1.43 ) |
Company Overview and Basis of_2
Company Overview and Basis of Presentation - Business - Additional Information (Details) | 12 Months Ended |
Dec. 31, 2020Product | |
Organization Consolidation And Presentation Of Financial Statements [Abstract] | |
Number of major product pillars offering SaaS feedback solutions | 3 |
Company Overview and Basis of_3
Company Overview and Basis of Presentation - Segment Information - Additional Information (Details) | 12 Months Ended |
Dec. 31, 2020Segment | |
Organization Consolidation And Presentation Of Financial Statements [Abstract] | |
Number of operating segment | 1 |
Company Overview and Basis of_4
Company Overview and Basis of Presentation - Related Party Transactions - Additional Information (Details) - USD ($) $ in Millions | 12 Months Ended | ||
Dec. 31, 2020 | Dec. 31, 2019 | Dec. 31, 2018 | |
Organization Consolidation And Presentation Of Financial Statements [Abstract] | |||
Related party expenses | $ 4.3 | $ 2.2 | $ 1.5 |
Summary of Significant Accoun_4
Summary of Significant Accounting Policies - Additional Information (Details) - USD ($) | 1 Months Ended | 12 Months Ended | ||||
Jan. 31, 2017 | Dec. 31, 2020 | Dec. 31, 2019 | Dec. 31, 2018 | Dec. 31, 2017 | Jan. 01, 2019 | |
Summary Of Significant Accounting Policies [Line Items] | ||||||
Deferred commissions, amortization period | 4 years | |||||
Amortization of deferred commissions | $ 4,200,000 | $ 2,700,000 | $ 1,600,000 | |||
Impairment loss related to deferred commissions | 0 | 0 | 0 | |||
Bad debt expense | 1,352,000 | 432,000 | 186,000 | |||
Accounts receivable write-off | 1,000,000 | 400,000 | 100,000 | |||
Cash and cash equivalents held in one financial institution | 224,390,000 | 131,035,000 | ||||
Impairment of long-lived assets | 0 | 0 | ||||
Impairment of property and equipment | 0 | 0 | 2,821,000 | |||
Impairment of goodwill | 0 | 0 | 0 | |||
Private company investment | $ 5,000,000 | 3,600,000 | 3,600,000 | |||
Impairments on private company investment | 0 | 0 | 0 | |||
Observable price changes for private company investment | 0 | 0 | 0 | |||
Recognition of ROU assets | 56,986,000 | 63,904,000 | $ 63,100,000 | |||
Operating lease liabilities | 82,805,000 | $ 92,800,000 | ||||
Liability for sabbatical leave, accrued balance | 5,500,000 | 3,800,000 | ||||
Advertising and promotion costs | 44,600,000 | 30,300,000 | 25,700,000 | |||
Restructuring | 0 | (66,000) | 3,525,000 | |||
Cash consideration from sale of private company investment | $ 11,700,000 | |||||
Gain on sale of private company investment | $ 1,001,000 | 1,001,000 | 999,000 | $ 6,800,000 | ||
Sale of private company investment, period of contingent consideration to be received | 3 years | |||||
Earn-out payment received | $ 1,000,000 | 1,000,000 | 1,000,000 | |||
November 2017 Restructuring Plan | ||||||
Summary Of Significant Accounting Policies [Line Items] | ||||||
Restructuring | 3,500,000 | |||||
Restructuring cost reversed | (100,000) | |||||
Impairment of Property and Equipment | November 2017 Restructuring Plan | ||||||
Summary Of Significant Accounting Policies [Line Items] | ||||||
Restructuring | 2,800,000 | |||||
Lease Termination Costs And Employee Severance | November 2017 Restructuring Plan | ||||||
Summary Of Significant Accounting Policies [Line Items] | ||||||
Restructuring | $ 700,000 | |||||
Accrued Compensation | ||||||
Summary Of Significant Accounting Policies [Line Items] | ||||||
Liability for sabbatical leave, accrued balance | 2,300,000 | 1,700,000 | ||||
Other Non-Current Liabilities | ||||||
Summary Of Significant Accounting Policies [Line Items] | ||||||
Liability for sabbatical leave, accrued balance | $ 3,200,000 | $ 2,100,000 | ||||
ASC 842 | Minimum | ||||||
Summary Of Significant Accounting Policies [Line Items] | ||||||
Operating lease terms | 1 year | |||||
ASC 842 | Maximum | ||||||
Summary Of Significant Accounting Policies [Line Items] | ||||||
Operating lease terms | 12 years | |||||
Capitalized Internal-Use Software | ||||||
Summary Of Significant Accounting Policies [Line Items] | ||||||
Intangible assets estimated useful life | 3 years | |||||
Customer Concentration Risk | Sales Revenue, Net | ||||||
Summary Of Significant Accounting Policies [Line Items] | ||||||
Concentration of credit risk, customer | No single customer accounted for more than 10% of revenue | No single customer accounted for more than 10% of revenue | No single customer accounted for more than 10% of revenue | |||
Customer Concentration Risk | Accounts Receivable | ||||||
Summary Of Significant Accounting Policies [Line Items] | ||||||
Concentration of credit risk, customer | No customers accounted for more than 10% of accounts receivable, net | No customers accounted for more than 10% of accounts receivable, net | ||||
Cash and Cash Equivalents Held in One Financial Institution | ||||||
Summary Of Significant Accounting Policies [Line Items] | ||||||
Cash and cash equivalents held in one financial institution | $ 201,300,000 | |||||
Equity Incentive Plans | Time-Based Awards | New Hires | ||||||
Summary Of Significant Accounting Policies [Line Items] | ||||||
Stock-based compensation, requisite service period | 4 years | |||||
Equity Incentive Plans | Time-Based Awards | Existing Employees | ||||||
Summary Of Significant Accounting Policies [Line Items] | ||||||
Stock-based compensation, requisite service period | 3 years |
Summary of Significant Accoun_5
Summary of Significant Accounting Policies - Schedule of Estimated Useful Lives of Long-Lived Assets (Details) | 12 Months Ended |
Dec. 31, 2020 | |
Computer Equipment | Minimum | |
Estimated Useful Lives Of Long Lived Assets [Line Items] | |
Property and equipment, estimated useful life | 2 years |
Computer Equipment | Maximum | |
Estimated Useful Lives Of Long Lived Assets [Line Items] | |
Property and equipment, estimated useful life | 5 years |
Furniture, Fixtures, and Other Assets | |
Estimated Useful Lives Of Long Lived Assets [Line Items] | |
Property and equipment, estimated useful life | 5 years |
Leasehold Improvements | |
Estimated Useful Lives Of Long Lived Assets [Line Items] | |
Property and equipment, estimated useful life | Shorter of remaining lease term or 5 years |
Leasehold Improvements | Maximum | |
Estimated Useful Lives Of Long Lived Assets [Line Items] | |
Property and equipment, estimated useful life | 5 years |
Purchased software | |
Estimated Useful Lives Of Long Lived Assets [Line Items] | |
Property and equipment, estimated useful life | 3 years |
Capitalized Internal-Use Software | |
Estimated Useful Lives Of Long Lived Assets [Line Items] | |
Acquisition intangible assets, estimated useful life | 3 years |
Customer Relationships | Minimum | |
Estimated Useful Lives Of Long Lived Assets [Line Items] | |
Acquisition intangible assets, estimated useful life | 3 years |
Customer Relationships | Maximum | |
Estimated Useful Lives Of Long Lived Assets [Line Items] | |
Acquisition intangible assets, estimated useful life | 7 years |
Trade Name | Minimum | |
Estimated Useful Lives Of Long Lived Assets [Line Items] | |
Acquisition intangible assets, estimated useful life | 5 years |
Trade Name | Maximum | |
Estimated Useful Lives Of Long Lived Assets [Line Items] | |
Acquisition intangible assets, estimated useful life | 10 years |
Developed Technology | Minimum | |
Estimated Useful Lives Of Long Lived Assets [Line Items] | |
Acquisition intangible assets, estimated useful life | 3 years |
Developed Technology | Maximum | |
Estimated Useful Lives Of Long Lived Assets [Line Items] | |
Acquisition intangible assets, estimated useful life | 8 years |
Summary of Significant Accoun_6
Summary of Significant Accounting Policies - Components of Other Non-Operating (Income) Expense Recognized in Condensed Consolidated Financial Statements (Details) - USD ($) $ in Thousands | 12 Months Ended | |||
Dec. 31, 2020 | Dec. 31, 2019 | Dec. 31, 2018 | Dec. 31, 2017 | |
Nonoperating Income Expense [Abstract] | ||||
Interest Income | $ (780) | $ (3,030) | $ (1,161) | |
Foreign currency (gains) losses, net | 225 | 399 | 1,460 | |
Gain on sale of a private company investment | (1,001) | (1,001) | (999) | $ (6,800) |
Loss on debt modification / extinguishment | 0 | 0 | 941 | |
Other (income) expense, net | 120 | (330) | 57 | |
Other non-operating (income) expense, net | $ (1,436) | $ (3,962) | $ 298 |
Revenue and Deferred Revenue -
Revenue and Deferred Revenue - Summary of Disaggregated Revenue by Sales Channel (Details) - USD ($) $ in Thousands | 12 Months Ended | ||
Dec. 31, 2020 | Dec. 31, 2019 | Dec. 31, 2018 | |
Disaggregation Of Revenue [Line Items] | |||
Revenue | $ 375,610 | $ 307,421 | $ 254,324 |
Self-serve Revenue | |||
Disaggregation Of Revenue [Line Items] | |||
Revenue | 267,703 | 241,986 | 220,822 |
Enterprise Revenue | |||
Disaggregation Of Revenue [Line Items] | |||
Revenue | $ 107,907 | $ 65,435 | $ 33,502 |
Revenue and Deferred Revenue _2
Revenue and Deferred Revenue - Additional Information (Details) - USD ($) $ in Millions | 12 Months Ended | ||
Dec. 31, 2020 | Dec. 31, 2019 | Dec. 31, 2018 | |
Revenue From Contract With Customer [Abstract] | |||
Deferred revenue, revenue recognized | $ 137.6 | $ 101.1 | $ 83.3 |
Revenue and Deferred Revenue _3
Revenue and Deferred Revenue - Additional Information (Details 1) - Revenue, Remaining Performance Obligation, Expected Timing of Satisfaction, Start Date: 2021-01-01 $ in Millions | Dec. 31, 2020USD ($) |
Disaggregation Of Revenue [Line Items] | |
Revenue, unsatisfied performance obligation | $ 187.9 |
Performance obligation, expected timing of satisfaction, period | 12 months |
Geographical Information - Sche
Geographical Information - Schedule of Percentage of Revenue by Geographic Area (Details) - Geographic Concentration Risk - Revenue | 12 Months Ended | ||
Dec. 31, 2020 | Dec. 31, 2019 | Dec. 31, 2018 | |
United States | |||
Revenues From External Customers And Long Lived Assets [Line Items] | |||
Percentage of revenue by geographic area | 65.00% | 65.00% | 64.00% |
Rest of World | |||
Revenues From External Customers And Long Lived Assets [Line Items] | |||
Percentage of revenue by geographic area | 35.00% | 35.00% | 36.00% |
Geographical Information - Sc_2
Geographical Information - Schedule of Percentage of Long-lived Assets by Geographic Area (Details) | Dec. 31, 2020 | Dec. 31, 2019 | ||
United States | ||||
Revenues From External Customers And Long Lived Assets [Line Items] | ||||
Percentage of property and equipment, net by geographic area | 79.00% | 83.00% | ||
Percentage of operating lease ROU assets by geographic area | 92.00% | 92.00% | ||
Percentage of acquisition intangibles, net by geographic area | 46.00% | 64.00% | ||
Canada | ||||
Revenues From External Customers And Long Lived Assets [Line Items] | ||||
Percentage of property and equipment, net by geographic area | 18.00% | 13.00% | ||
Percentage of operating lease ROU assets by geographic area | 2.00% | 2.00% | ||
Percentage of acquisition intangibles, net by geographic area | [1] | 0.00% | 0.00% | |
Ireland | ||||
Revenues From External Customers And Long Lived Assets [Line Items] | ||||
Percentage of property and equipment, net by geographic area | [1] | 0.00% | 0.00% | |
Percentage of operating lease ROU assets by geographic area | 3.00% | 3.00% | ||
Percentage of acquisition intangibles, net by geographic area | 21.00% | 2.00% | ||
Netherlands | ||||
Revenues From External Customers And Long Lived Assets [Line Items] | ||||
Percentage of property and equipment, net by geographic area | 3.00% | 2.00% | ||
Percentage of operating lease ROU assets by geographic area | 3.00% | 3.00% | ||
Percentage of acquisition intangibles, net by geographic area | 32.00% | 32.00% | ||
Rest of World | ||||
Revenues From External Customers And Long Lived Assets [Line Items] | ||||
Percentage of property and equipment, net by geographic area | 0.00% | [1] | 2.00% | |
Percentage of operating lease ROU assets by geographic area | [1] | 0.00% | 0.00% | |
Percentage of acquisition intangibles, net by geographic area | 1.00% | 2.00% | ||
[1] | less than 1% |
Cash and Cash Equivalents - Sum
Cash and Cash Equivalents - Summary of Reconciliation of the Cash, Cash Equivalents, and Restricted Cash (Details) - USD ($) $ in Thousands | Dec. 31, 2020 | Dec. 31, 2019 | Dec. 31, 2018 | Dec. 31, 2017 |
Cash And Cash Equivalents [Abstract] | ||||
Cash and cash equivalents | $ 224,390 | $ 131,035 | ||
Restricted cash included in prepaid expenses and other current assets | $ 224 | $ 578 | ||
Restricted Cash, Current, Asset, Statement of Financial Position [Extensible List] | us-gaap:PrepaidExpenseAndOtherAssetsCurrent | us-gaap:PrepaidExpenseAndOtherAssetsCurrent | ||
Restricted cash included in other assets | $ 0 | $ 70 | ||
Restricted Cash, Noncurrent, Asset, Statement of Financial Position [Extensible List] | us-gaap:OtherAssetsNoncurrent | us-gaap:OtherAssetsNoncurrent | ||
Total cash, cash equivalents and restricted cash | $ 224,614 | $ 131,683 | $ 154,371 | $ 35,345 |
Cash and Cash Equivalents - Add
Cash and Cash Equivalents - Additional Information (Details) - USD ($) $ in Millions | Dec. 31, 2020 | Dec. 31, 2019 |
Cash And Cash Equivalents [Abstract] | ||
Cash in transit for credit and debit card transactions | $ 1.6 | $ 1.6 |
Fair Value Measurements - Addit
Fair Value Measurements - Additional Information (Details) $ in Millions | Dec. 31, 2020USD ($) |
Fair Value Disclosures [Abstract] | |
Fair value of debt | $ 214.5 |
Property and Equipment - Schedu
Property and Equipment - Schedule of Property and Equipment (Details) - USD ($) $ in Thousands | Dec. 31, 2020 | Dec. 31, 2019 |
Property Plant And Equipment [Line Items] | ||
Gross property and equipment | $ 80,793 | $ 89,790 |
Less: Accumulated depreciation | (61,869) | (54,718) |
Property and equipment, net | 18,924 | 35,072 |
Computer Equipment | ||
Property Plant And Equipment [Line Items] | ||
Gross property and equipment | 15,770 | 23,155 |
Leasehold Improvements | ||
Property Plant And Equipment [Line Items] | ||
Gross property and equipment | 54,079 | 55,224 |
Furniture, Fixtures, and Other Assets | ||
Property Plant And Equipment [Line Items] | ||
Gross property and equipment | $ 10,944 | $ 11,411 |
Property and Equipment - Additi
Property and Equipment - Additional Information (Details) - USD ($) $ in Millions | 12 Months Ended | ||
Dec. 31, 2020 | Dec. 31, 2019 | Dec. 31, 2018 | |
Property Plant And Equipment [Abstract] | |||
Depreciation expense | $ 16.2 | $ 17.5 | $ 19.5 |
Acquisitions, Intangible Asse_3
Acquisitions, Intangible Assets and Goodwill - Additional Information (Details) - USD ($) $ / shares in Units, $ in Thousands | Sep. 03, 2019 | Apr. 01, 2019 | Dec. 31, 2020 | Dec. 31, 2020 | Dec. 31, 2019 | Dec. 31, 2018 |
Acquisitions Intangible Assets And Goodwill [Line Items] | ||||||
Cash consideration | $ 0 | $ 114,603 | $ 0 | |||
Goodwill | $ 468,764 | 468,764 | 462,927 | 336,861 | ||
Amortization expense | 12,602 | 8,995 | 4,270 | |||
Removal of fully amortized acquisition intangible assets | 9,700 | |||||
Amortization expense related to capitalized internal-use software | 14,200 | 15,600 | $ 21,700 | |||
Removal of fully amortized capitalized internal-use software | 20,800 | |||||
Capitalized internal-use software, net | 29,462 | 29,462 | 33,156 | |||
General and Administrative Expenses | ||||||
Acquisitions Intangible Assets And Goodwill [Line Items] | ||||||
Acquisition-related incremental expenses | $ 1,700 | |||||
Capitalized Internal-Use Software Net in Development Phase | ||||||
Acquisitions Intangible Assets And Goodwill [Line Items] | ||||||
Capitalized internal-use software, net | $ 10,000 | $ 10,000 | ||||
GetFeedback, Inc | ||||||
Acquisitions Intangible Assets And Goodwill [Line Items] | ||||||
Closing date of acquisition | Sep. 3, 2019 | |||||
Percentage of outstanding shares acquired | 100.00% | |||||
Business combination, consideration paid in common stock | 376,333 | |||||
Business combination, fair value of common stock | $ 16.24 | |||||
Cash consideration | $ 61,500 | |||||
Net cash acquired | 700 | |||||
Business combination, total purchase consideration | 68,300 | |||||
Business combination, net tangible liabilities | 3,300 | |||||
Goodwill | 53,900 | |||||
GetFeedback, Inc | Customer Relationships and Developed Technology | ||||||
Acquisitions Intangible Assets And Goodwill [Line Items] | ||||||
Business combination, fair value identifiable intangible assets | $ 17,700 | |||||
Usabilla Holding B.V. | ||||||
Acquisitions Intangible Assets And Goodwill [Line Items] | ||||||
Closing date of acquisition | Apr. 1, 2019 | |||||
Percentage of outstanding shares acquired | 100.00% | |||||
Business combination, consideration paid in common stock | 1,644,413 | |||||
Business combination, fair value of common stock | $ 18.30 | |||||
Cash consideration | $ 53,100 | |||||
Net cash acquired | 1,100 | |||||
Business combination, total purchase consideration | 84,300 | |||||
Business combination, net tangible liabilities | 2,900 | |||||
Goodwill | $ 72,100 | |||||
Usabilla Holding B.V. | Certain Employees of Acquired Company | ||||||
Acquisitions Intangible Assets And Goodwill [Line Items] | ||||||
Business acquisition, additional consideration granted | 299,798 | |||||
Requisite service period | 3 years | |||||
Usabilla Holding B.V. | Developed Technology | ||||||
Acquisitions Intangible Assets And Goodwill [Line Items] | ||||||
Business combination, fair value identifiable intangible assets | $ 15,100 |
Acquisitions, Intangible Asse_4
Acquisitions, Intangible Assets and Goodwill - Schedule of Intangible Assets, Net (Details) - USD ($) $ in Thousands | Dec. 31, 2020 | Dec. 31, 2019 |
Finite Lived Intangible Assets [Line Items] | ||
Acquisition intangible assets, net, Gross Carrying Amount | $ 47,509 | $ 55,852 |
Acquisition intangible assets, net, Accumulated Amortization | (26,302) | (22,702) |
Acquisition intangible assets, net, Net Carrying Amount | 21,207 | 33,150 |
Customer Relationships | ||
Finite Lived Intangible Assets [Line Items] | ||
Acquisition intangible assets, net, Gross Carrying Amount | 23,804 | 25,594 |
Acquisition intangible assets, net, Accumulated Amortization | (12,448) | (9,712) |
Acquisition intangible assets, net, Net Carrying Amount | 11,356 | 15,882 |
Trade Name | ||
Finite Lived Intangible Assets [Line Items] | ||
Acquisition intangible assets, net, Gross Carrying Amount | 2,824 | 2,711 |
Acquisition intangible assets, net, Accumulated Amortization | (1,285) | (763) |
Acquisition intangible assets, net, Net Carrying Amount | 1,539 | 1,948 |
Developed Technology | ||
Finite Lived Intangible Assets [Line Items] | ||
Acquisition intangible assets, net, Gross Carrying Amount | 20,881 | 27,547 |
Acquisition intangible assets, net, Accumulated Amortization | (12,569) | (12,227) |
Acquisition intangible assets, net, Net Carrying Amount | $ 8,312 | $ 15,320 |
Acquisitions, Intangible Asse_5
Acquisitions, Intangible Assets and Goodwill - Schedule of Carrying Amount of Goodwill (Details) - USD ($) $ in Thousands | 12 Months Ended | |
Dec. 31, 2020 | Dec. 31, 2019 | |
Goodwill and Intangible Assets Disclosure [Abstract] | ||
Beginning balance | $ 462,927 | $ 336,861 |
Additions | 125,981 | |
Foreign currency translation | 5,837 | 85 |
Ending Balance | $ 468,764 | $ 462,927 |
Acquisitions, Intangible Asse_6
Acquisitions, Intangible Assets and Goodwill - Schedule of Capitalized Internal-Use Software (Details) - USD ($) $ in Thousands | Dec. 31, 2020 | Dec. 31, 2019 |
Capitalized Computer Software Net [Abstract] | ||
Gross capitalized internal-use software | $ 50,833 | $ 61,130 |
Less: Accumulated amortization | (21,371) | (27,974) |
Capitalized internal-use software, net | $ 29,462 | $ 33,156 |
Acquisitions, Intangible Asse_7
Acquisitions, Intangible Assets and Goodwill - Summary of Future Amortization Expense (Details) - USD ($) $ in Thousands | Dec. 31, 2020 | Dec. 31, 2019 |
Finite Lived Intangible Assets [Line Items] | ||
Acquisition intangible assets, net, Net Carrying Amount | $ 21,207 | $ 33,150 |
Capitalized Internal-Use Software, Net | ||
Finite Lived Intangible Assets [Line Items] | ||
2021 | 10,950 | |
2022 | 6,963 | |
2023 | 1,584 | |
2024 | 0 | |
2025 | 0 | |
Thereafter | 0 | |
Acquisition intangible assets, net, Net Carrying Amount | 19,497 | |
Acquisition Intangible Assets, Net | ||
Finite Lived Intangible Assets [Line Items] | ||
2021 | 10,299 | |
2022 | 5,121 | |
2023 | 1,928 | |
2024 | 1,670 | |
2025 | 1,389 | |
Thereafter | 800 | |
Acquisition intangible assets, net, Net Carrying Amount | $ 21,207 |
Stockholders' Equity and Empl_3
Stockholders' Equity and Employee Benefit Plans - Common Stock and Preferred Stock - Additional Information (Details) - USD ($) $ / shares in Units, $ in Thousands | 12 Months Ended | ||
Dec. 31, 2018 | Dec. 31, 2020 | Dec. 31, 2019 | |
Class Of Stock [Line Items] | |||
Common stock, shares authorized | 800,000,000 | 800,000,000 | |
Common stock, par value | $ 0.00001 | $ 0.00001 | |
Preferred stock, shares authorized | 100,000,000 | 100,000,000 | |
Preferred stock, par value | $ 0.00001 | $ 0.00001 | |
Common Stock | |||
Class Of Stock [Line Items] | |||
Stock repurchased during period, shares | 1,159 | ||
Stock repurchased during period, value | $ 16 | ||
Stock repurchased, price per share | $ 13.65 | ||
Maximum | |||
Class Of Stock [Line Items] | |||
Shares authorized for issuance | 900,000,000 |
Stockholders' Equity and Empl_4
Stockholders' Equity and Employee Benefit Plans - Additional Information (Details) $ / shares in Units, $ in Thousands | 12 Months Ended | |||
Dec. 31, 2020USD ($)offering_period$ / sharesshares | Dec. 31, 2019USD ($)$ / sharesshares | Dec. 31, 2018USD ($) | Sep. 05, 2018shares | |
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] | ||||
Proceeds under the plan | $ | $ 6,719 | $ 5,344 | $ 0 | |
Common Stock | ||||
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] | ||||
Number of shares purchased by employees | 563,000 | 506,000 | ||
2018 Equity Incentive Plan | Common Stock | ||||
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] | ||||
Number of shares available for grant | 14,226,273 | |||
2018 Employee Stock Purchase Plan | ||||
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] | ||||
Offering period | 24 months | |||
Number of offering periods | offering_period | 4 | |||
Length of purchase period | 6 months | |||
Employee share purchase price percentage | 85.00% | |||
2018 Employee Stock Purchase Plan | Common Stock | ||||
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] | ||||
Number of shares available for grant | 4,223,714 | |||
Number of shares purchased by employees | 562,903 | 505,546 | ||
Weighted average purchase price | $ / shares | $ 11.94 | $ 10.57 | ||
Proceeds under the plan | $ | $ 6,700 | $ 5,300 | ||
Time-Based Awards | Equity Incentive Plans | New Hires | ||||
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] | ||||
Vesting period | 4 years | |||
Time-Based Awards | Equity Incentive Plans | Existing Employees | ||||
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] | ||||
Vesting period | 3 years | |||
At-the-Money Stock Option | ||||
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] | ||||
Fair value assumptions, method used | Black-Scholes-Merton option pricing model | |||
Maximum | Equity Incentive Plans | ||||
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] | ||||
Expiration period | 10 years | |||
Maximum | 2018 Equity Incentive Plan | ||||
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] | ||||
Annual increases in number of shares available for issuance | 12,500,000 | |||
Percentage of outstanding shares | 5.00% | |||
Maximum | 2018 Employee Stock Purchase Plan | ||||
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] | ||||
Annual increases in number of shares available for issuance | 5,346,888 | |||
Percentage of outstanding shares | 1.00% |
Stockholders' Equity and Empl_5
Stockholders' Equity and Employee Benefit Plans - Summary of Restricted Stock Units Activity (Details) - Restricted Stock Units - $ / shares | 12 Months Ended | |
Dec. 31, 2020 | Dec. 31, 2019 | |
Number of Shares | ||
Unvested, Beginning balance | 6,975,994 | |
Granted | 5,091,244 | |
Vested | (4,115,357) | |
Forfeited/cancelled | (951,026) | |
Unvested, Ending balance | 7,000,855 | 6,975,994 |
Weighted Average Grant-Date Fair Value | ||
Unvested, Beginning balance | $ 14.72 | |
Granted | 19.43 | |
Vested | 15.07 | |
Forfeited/cancelled | 16.25 | |
Unvested, Ending balance | $ 17.72 | $ 14.72 |
Weighted Average Remaining Contractual Term (in years) | ||
Unvested, Weighted Average Remaining Contractual Term | 1 year 1 month 6 days | 2 years 2 months 12 days |
Stockholders' Equity and Empl_6
Stockholders' Equity and Employee Benefit Plans - Summary of Stock Options Activity (Details) - USD ($) $ / shares in Units, $ in Thousands | 12 Months Ended | |
Dec. 31, 2020 | Dec. 31, 2019 | |
Number of Shares | ||
Outstanding, vested and expected to vest, Beginning balance | 15,812,928 | |
Granted | 2,649,800 | |
Exercised | (3,088,076) | |
Forfeited | (244,623) | |
Expired | (29,887) | |
Outstanding, vested and expected to vest, Ending balance | 15,100,142 | 15,812,928 |
Vested and exercisable at December 31, 2020 | 10,428,449 | |
Weighted Average Exercise Price | ||
Outstanding, vested and expected to vest, Beginning balance | $ 14.67 | |
Granted | 21.46 | |
Exercised | 13.66 | |
Forfeited | 14.42 | |
Expired | 14.74 | |
Outstanding, vested and expected to vest, Ending balance | 16.07 | $ 14.67 |
Vested and exercisable at December 31, 2020 | $ 15.38 | |
Additional Disclosures | ||
Outstanding, vested and expected to vest, Aggregate Intrinsic Value, Beginning balance | $ 143,156 | $ 50,994 |
Vested and exercisable at December 31, 2020 | $ 106,006 | |
Outstanding, vested and expected to vest, Weighted Average Remaining Contractual Term | 6 years 10 months 24 days | 7 years 4 months 24 days |
Vested and exercisable, Weighted Average Remaining Contractual Term | 6 years 2 months 12 days |
Stockholders' Equity and Empl_7
Stockholders' Equity and Employee Benefit Plans - Summary of Restricted Stock Awards Activity (Details) - Restricted Stock Awards - $ / shares | 12 Months Ended | |
Dec. 31, 2020 | Dec. 31, 2019 | |
Number of Shares | ||
Unvested, Beginning balance | 299,798 | |
Vested | (197,338) | |
Unvested, Ending balance | 102,460 | 299,798 |
Weighted Average Grant-Date Fair Value | ||
Unvested, Beginning balance | $ 18.30 | |
Vested | 18.30 | |
Unvested, Ending balance | $ 18.30 | $ 18.30 |
Weighted Average Remaining Contractual Term (in years) | ||
Unvested, Weighted Average Remaining Contractual Term | 1 year 2 months 12 days | 2 years 3 months 18 days |
Stockholders' Equity and Empl_8
Stockholders' Equity and Employee Benefit Plans - Summary of Estimated Fair Value of Stock Options Granted Using Weighted-average Assumptions (Details) - $ / shares | 12 Months Ended | ||
Dec. 31, 2020 | Dec. 31, 2019 | Dec. 31, 2018 | |
Compensation Related Costs [Abstract] | |||
Expected life (in years) | 5 years 9 months 18 days | 5 years 10 months 24 days | 5 years 9 months 18 days |
Risk-free interest rate | 1.20% | 2.20% | 2.80% |
Volatility | 49.00% | 46.00% | 48.00% |
Dividend yield | 0.00% | 0.00% | 0.00% |
Fair value of common stock | $ 21.46 | $ 14.17 | $ 13.31 |
Stockholders' Equity and Empl_9
Stockholders' Equity and Employee Benefit Plans - Summary of Estimated Fair Value of ESPP Purchase Rights Granted Using Weighted-average Assumptions (Details) - $ / shares | 12 Months Ended | ||
Dec. 31, 2020 | Dec. 31, 2019 | Dec. 31, 2018 | |
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] | |||
Expected life (in years) | 5 years 9 months 18 days | 5 years 10 months 24 days | 5 years 9 months 18 days |
Risk-free interest rate | 1.20% | 2.20% | 2.80% |
Volatility | 49.00% | 46.00% | 48.00% |
Dividend yield | 0.00% | 0.00% | 0.00% |
2018 Employee Stock Purchase Plan | |||
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] | |||
Expected life (in years) | 1 year 3 months 18 days | 1 year 2 months 12 days | 1 year 3 months 18 days |
Risk-free interest rate | 0.10% | 1.90% | 2.70% |
Volatility | 56.00% | 42.00% | 39.00% |
Dividend yield | 0.00% | 0.00% | 0.00% |
Fair value of common stock | $ 20.42 | $ 17 | $ 12.89 |
Stockholders' Equity and Emp_10
Stockholders' Equity and Employee Benefit Plans - Summary of Stock-based Compensation Expense Recognized in Financial Statements (Details) - USD ($) $ in Thousands | 12 Months Ended | ||
Dec. 31, 2020 | Dec. 31, 2019 | Dec. 31, 2018 | |
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] | |||
Stock-based compensation expense, net of amounts capitalized | $ 79,167 | $ 60,245 | $ 131,770 |
Capitalized stock-based compensation expense | 2,243 | 3,503 | 2,609 |
Stock-based compensation expense | 81,410 | 63,748 | 134,379 |
Cost of revenue | |||
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] | |||
Stock-based compensation expense, net of amounts capitalized | 4,450 | 3,658 | 8,931 |
Research and development | |||
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] | |||
Stock-based compensation expense, net of amounts capitalized | 30,693 | 21,159 | 48,739 |
Sales and marketing | |||
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] | |||
Stock-based compensation expense, net of amounts capitalized | 19,707 | 11,950 | 19,046 |
General and administrative | |||
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] | |||
Stock-based compensation expense, net of amounts capitalized | $ 24,317 | $ 23,478 | $ 55,054 |
Stockholders' Equity and Emp_11
Stockholders' Equity and Employee Benefit Plans - Unamortized Stock-based Compensation (Details) $ in Thousands | 12 Months Ended |
Dec. 31, 2020USD ($) | |
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] | |
Unrecognized stock-based compensation (in thousands) | $ 152,059 |
Restricted Stock Units (Service-Based) | |
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] | |
Unrecognized stock-based compensation (in thousands) | $ 108,731 |
Weighted average vesting period (in years) | 2 years 4 months 24 days |
Restricted Stock Units (Performance-Based) | |
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] | |
Unrecognized stock-based compensation (in thousands) | $ 932 |
Weighted average vesting period (in years) | 9 months 18 days |
Stock Options | |
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] | |
Unrecognized stock-based compensation (in thousands) | $ 34,736 |
Weighted average vesting period (in years) | 2 years 1 month 6 days |
Restricted Stock Awards | |
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] | |
Unrecognized stock-based compensation (in thousands) | $ 1,560 |
Weighted average vesting period (in years) | 1 year 2 months 12 days |
ESPP | |
Share-based Compensation Arrangement by Share-based Payment Award [Line Items] | |
Unrecognized stock-based compensation (in thousands) | $ 6,100 |
Weighted average vesting period (in years) | 1 year 8 months 12 days |
Stockholders' Equity and Emp_12
Stockholders' Equity and Employee Benefit Plans - 401(k) Plan - Additional Information (Details) - United States - USD ($) $ in Millions | 12 Months Ended | ||
Dec. 31, 2020 | Dec. 31, 2019 | Dec. 31, 2018 | |
Defined Contribution Plan Disclosure [Line Items] | |||
Matching contribution of deferrals for eligible employees | 25.00% | ||
Matching contribution compensation expense | $ 4.2 | $ 3 | $ 2.3 |
Leases - Additional Information
Leases - Additional Information (Details) | 12 Months Ended | |
Dec. 31, 2020 | Dec. 31, 2019 | |
Leases [Abstract] | ||
Operating lease expiration year | 2028 | |
Operating lease, Weighted average remaining operating lease term | 7 years 7 months 6 days | 8 years 4 months 24 days |
Operating lease, weighted average discount rate, percent | 7.50% | 7.40% |
Leases - Schedule of Operating
Leases - Schedule of Operating Lease Costs (Details) - USD ($) $ in Thousands | 12 Months Ended | |
Dec. 31, 2020 | Dec. 31, 2019 | |
Leases [Abstract] | ||
Operating lease cost (gross lease expense) | $ 13,377 | $ 12,773 |
Variable lease costs | 5,636 | 6,630 |
Sublease income (including reimbursed expenses) | $ 5,303 | $ 7,527 |
Leases - Schedule of Maturities
Leases - Schedule of Maturities of Operating Lease Liabilities and Sublease Income (Details) - USD ($) $ in Thousands | Dec. 31, 2020 | Jan. 01, 2019 |
Operating Leases Payments | ||
2021 | $ 14,234 | |
2022 | 14,099 | |
2023 | 13,587 | |
2024 | 13,287 | |
2025 | 13,531 | |
Thereafter | 42,300 | |
Gross lease payments (income) | 111,038 | |
Less: Imputed interest | 27,789 | |
Less: Tenant improvement receivables | 444 | |
Total operating lease liabilities | 82,805 | $ 92,800 |
Sublease Income | ||
2021 | (4,087) | |
2022 | (1,481) | |
2023 | (1,101) | |
2024 | 0 | |
2025 | 0 | |
Thereafter | 0 | |
Gross lease payments (income) | $ (6,669) |
Commitments and Contingencies -
Commitments and Contingencies - Schedule of Non-Cancellable Purchase Commitments (Details) $ in Thousands | Dec. 31, 2020USD ($) |
Unrecorded Unconditional Purchase Obligation, Fiscal Year Maturity [Abstract] | |
2021 | $ 11,165 |
2022 | 8,738 |
2023 | 6,202 |
2024 | 2,115 |
2025 | 0 |
Thereafter | 0 |
Total purchase commitments | $ 28,220 |
Commitments and Contingencies_2
Commitments and Contingencies - Additional Information (Details) $ in Millions | Dec. 31, 2020USD ($) |
San Mateo Facility | |
Other Commitments [Line Items] | |
Standby letter of credit issued | $ 2.5 |
Debt - Schedule of Carrying Val
Debt - Schedule of Carrying Values of Debt (Details) - USD ($) $ in Thousands | 12 Months Ended | |
Dec. 31, 2020 | Dec. 31, 2019 | |
Debt Instrument [Line Items] | ||
Total debt | $ 215,050 | |
Less: Unamortized issuance discount and issuance costs, net | 1,434 | $ 1,734 |
Debt, current | 1,900 | 1,900 |
Debt, non-current | $ 211,716 | 213,616 |
2018 Refinancing Facility Agreement | ||
Debt Instrument [Line Items] | ||
Issuance date | Oct. 31, 2018 | |
Maturity date | Oct. 10, 2025 | |
Total debt | $ 215,050 | $ 217,250 |
2018 Refinancing Facility Agreement | Minimum | ||
Debt Instrument [Line Items] | ||
Effective Interest Rate | 3.90% | 5.32% |
2018 Refinancing Facility Agreement | Maximum | ||
Debt Instrument [Line Items] | ||
Effective Interest Rate | 5.40% | 6.28% |
Debt - Additional Information (
Debt - Additional Information (Details) - USD ($) | 1 Months Ended | 12 Months Ended | |
Oct. 31, 2018 | Dec. 31, 2020 | Dec. 31, 2019 | |
Debt Instrument [Line Items] | |||
Unamortized issuance discount and issuance costs | $ 1,434,000 | $ 1,734,000 | |
Prepaid Expenses and Other Current Assets | |||
Debt Instrument [Line Items] | |||
Unamortized issuance discount and issuance costs | 400,000 | 400,000 | |
Other Assets | |||
Debt Instrument [Line Items] | |||
Unamortized issuance discount and issuance costs | $ 700,000 | $ 1,000,000 | |
2018 Credit Facility | |||
Debt Instrument [Line Items] | |||
Debt instrument, due date | Oct. 10, 2025 | ||
Line of credit facility, remaining borrowing capacity | $ 70,000,000 | ||
2018 Credit Facility | Term Loan | |||
Debt Instrument [Line Items] | |||
Debt instrument, face amount | $ 220,000,000 | ||
Debt instrument, quarterly principal payments | $ 550,000 | ||
Debt instrument, due date | Oct. 10, 2025 | ||
2018 Credit Facility | Domestic Line of Credit | |||
Debt Instrument [Line Items] | |||
Credit facility, maximum borrowing capacity | $ 75,000,000 | ||
Debt instrument, due date | Oct. 10, 2023 | ||
2018 Credit Facility | Alternate Base Rate | Term Loan | |||
Debt Instrument [Line Items] | |||
Applicable margin | 2.75% | ||
2018 Credit Facility | Alternate Base Rate | Domestic Line of Credit | Minimum | |||
Debt Instrument [Line Items] | |||
Applicable margin | 0.75% | ||
2018 Credit Facility | Alternate Base Rate | Domestic Line of Credit | Maximum | |||
Debt Instrument [Line Items] | |||
Applicable margin | 1.50% | ||
2018 Credit Facility | Eurocurrency Rate | Term Loan | |||
Debt Instrument [Line Items] | |||
Applicable margin | 3.75% | ||
2018 Credit Facility | Eurocurrency Rate | Domestic Line of Credit | Minimum | |||
Debt Instrument [Line Items] | |||
Applicable margin | 1.75% | ||
2018 Credit Facility | Eurocurrency Rate | Domestic Line of Credit | Maximum | |||
Debt Instrument [Line Items] | |||
Applicable margin | 2.50% |
Debt - Schedule of Future Minim
Debt - Schedule of Future Minimum Payment Obligations of Principal Amounts Due (Details) $ in Thousands | Dec. 31, 2020USD ($) |
Debt Disclosure [Abstract] | |
2021 | $ 2,200 |
2022 | 2,200 |
2023 | 2,200 |
2024 | 2,200 |
2025 | 2,200 |
Thereafter | 204,050 |
Total principal outstanding | $ 215,050 |
Income Taxes - Summary of Loss
Income Taxes - Summary of Loss from Operations Before Income Taxes Categorized Geographically (Details) - USD ($) $ in Thousands | 12 Months Ended | ||
Dec. 31, 2020 | Dec. 31, 2019 | Dec. 31, 2018 | |
Income Tax Disclosure [Abstract] | |||
United States | $ (46,409) | $ (81,653) | $ (152,045) |
Foreign | (43,993) | 5,015 | (2,547) |
Total loss from operations before income taxes | $ (90,402) | $ (76,638) | $ (154,592) |
Income Taxes - Schedule of Prov
Income Taxes - Schedule of Provision for (Benefit from) Income Taxes (Details) - USD ($) $ in Thousands | 12 Months Ended | ||
Dec. 31, 2020 | Dec. 31, 2019 | Dec. 31, 2018 | |
Current income tax expense: | |||
Federal | $ 0 | $ 14 | $ (70) |
State | 28 | 10 | 48 |
Foreign | 337 | 873 | 677 |
Total current income tax expense | 365 | 897 | 655 |
Deferred income tax expense: | |||
Federal | 324 | (1,087) | (483) |
State | 3 | 121 | 562 |
Foreign | 487 | (2,710) | (586) |
Total deferred income tax expense (benefit) | 814 | (3,676) | (507) |
Total provision for (benefit from) income taxes | $ 1,179 | $ (2,779) | $ 148 |
Income Taxes - Summary of Recon
Income Taxes - Summary of Reconciliation of Company's Effective Tax Rate to Federal Statutory Rate (Details) - USD ($) $ in Thousands | 12 Months Ended | ||
Dec. 31, 2020 | Dec. 31, 2019 | Dec. 31, 2018 | |
Income Tax Disclosure [Abstract] | |||
Tax at federal statutory rate | $ (18,984) | $ (16,094) | $ (32,464) |
State income tax, net of federal tax benefit | (4,468) | (4,102) | (6,764) |
Foreign tax rate differential | 10,009 | (2,651) | 626 |
Stock-based compensation | (3,429) | 1,885 | 2,378 |
Research and development credits | (3,066) | (2,033) | (5,247) |
Other | 492 | 805 | (106) |
Change in valuation allowance | 20,625 | 19,411 | 41,725 |
Total provision for (benefit from) income taxes | $ 1,179 | $ (2,779) | $ 148 |
Income Taxes - Summary of Tax E
Income Taxes - Summary of Tax Effects of Temporary Differences Portions of Company's Deferred Tax Assets and Liabilities (Details) - USD ($) $ in Thousands | Dec. 31, 2020 | Dec. 31, 2019 |
Deferred tax assets: | ||
Net operating losses | $ 77,467 | $ 66,170 |
Tax credits | 33,753 | 26,254 |
Stock-based compensation | 20,971 | 22,299 |
Accrued compensation and related expenses | 3,012 | 3,513 |
Lease liabilities | 20,475 | 22,322 |
Financing related | 11,090 | 9,033 |
Intangible assets | 75,093 | 72,226 |
Other | 1,474 | 2,003 |
Total deferred tax assets: | 243,335 | 223,820 |
Valuation allowance | (201,814) | (174,921) |
Total deferred tax assets, net of valuation allowance: | 41,521 | 48,899 |
Deferred tax liabilities: | ||
Depreciation and amortization | (867) | (8,708) |
Goodwill | (25,792) | (23,047) |
Right-of-use assets | (17,565) | (19,077) |
Total deferred tax liabilities: | (44,224) | (50,832) |
Total net deferred tax liabilities: | $ (2,703) | $ (1,933) |
Income Taxes - Additional Infor
Income Taxes - Additional Information (Details) - USD ($) $ in Thousands | 12 Months Ended | ||
Dec. 31, 2020 | Dec. 31, 2019 | Dec. 31, 2018 | |
Operating Loss And Tax Credit Carryforward [Line Items] | |||
Valuation allowance | $ 201,814 | $ 174,921 | |
Increase (decrease) in valuation allowance | 26,900 | 93,700 | |
Cumulative unrecognized tax benefits | 6,867 | $ 4,905 | $ 3,351 |
Cumulative reduction to deferred tax assets related to net operating losses offset by valuation allowance | 9,000 | ||
Unrecognized tax benefits that would impact effective tax rate | 0 | ||
Federal | |||
Operating Loss And Tax Credit Carryforward [Line Items] | |||
Operating loss carryforwards | $ 292,100 | ||
Operating loss carryforwards, expiration year | 2020 | ||
Federal | Research and Development | |||
Operating Loss And Tax Credit Carryforward [Line Items] | |||
Research and development credits | $ 22,100 | ||
Research and development credits, expiration year | 2032 | ||
State | |||
Operating Loss And Tax Credit Carryforward [Line Items] | |||
Operating loss carryforwards | $ 187,700 | ||
Operating loss carryforwards, expiration year | 2020 | ||
State | Research and Development | |||
Operating Loss And Tax Credit Carryforward [Line Items] | |||
Research and development credits | $ 17,000 | ||
Foreign | Research and Development | |||
Operating Loss And Tax Credit Carryforward [Line Items] | |||
Research and development credits | $ 900 | ||
Research and development credits, expiration year | 2037 |
Income Taxes - Summary of Chang
Income Taxes - Summary of Changes in Balances of Gross Unrecognized Tax Benefits (Details) - USD ($) $ in Thousands | 12 Months Ended | |
Dec. 31, 2020 | Dec. 31, 2019 | |
Reconciliation of Unrecognized Tax Benefits, Excluding Amounts Pertaining to Examined Tax Returns [Roll Forward] | ||
Beginning balances | $ 4,905 | $ 3,351 |
Increases related to tax positions taken during a prior year | 352 | 156 |
Increases related to tax positions taken during the current year | 1,610 | 1,398 |
Decreases related to tax positions taken during a prior year | 0 | 0 |
Decreases related to tax settlements with taxing authorities | 0 | 0 |
Ending balances | $ 6,867 | $ 4,905 |
Net Loss Per Share - Computatio
Net Loss Per Share - Computation of Basic and Diluted Earnings Per Share (Details) - USD ($) $ / shares in Units, shares in Thousands, $ in Thousands | 12 Months Ended | ||
Dec. 31, 2020 | Dec. 31, 2019 | Dec. 31, 2018 | |
Numerator: | |||
Net loss | $ (91,581) | $ (73,859) | $ (154,740) |
Denominator: | |||
Weighted-average shares outstanding - basic and diluted | 139,887 | 131,568 | 107,900 |
Net loss per common share - basic and diluted: | $ (0.65) | $ (0.56) | $ (1.43) |
Net Loss Per Share - Additional
Net Loss Per Share - Additional Information (Details) - shares shares in Millions | 12 Months Ended | ||
Dec. 31, 2020 | Dec. 31, 2019 | Dec. 31, 2018 | |
Earnings Per Share [Abstract] | |||
Antidilutive securities excluded from computation of net loss per share | 23 | 23.8 | 25.2 |