DECK Deckers Outdoor

Deckers Outdoor Corp. engages in the business of designing, marketing, and distributing footwear, apparel, and accessories developed for both everyday casual lifestyle use and high performance activities. It operates through the following segments: UGG Brand, HOKA Brand, Teva Brand, Sanuk Brand, Other Brands, and Direct-to-Consumer. The UGG Brand segment offers a line of premium footwear, apparel, and accessories. The HOKA Brand segment sells footwear and apparel that offers enhanced cushioning and inherent stability with minimal weight, originally designed for ultra-runners. The Teva Brand segment focuses on the sport sandal and modern outdoor lifestyle category, such as sandals, shoes, and boots. The Sanuk Brand segment originated in Southern California surf culture and has emerged into a lifestyle brand with a presence in the relaxed casual shoe and sandal categories. The Other Brands segment includes the Koolaburra by UGG brand. The Direct-to-Consumer segment comprises of retail stores and e-commerce websites. The company was founded by Douglas B. Otto in 1973 and is headquartered in Goleta, CA.

Company profile

David Powers
Fiscal year end
NikeCrocsCole Haan ...
IRS number

DECK stock data



8 Feb 21
13 Apr 21
31 Mar 22
Quarter (USD)
Dec 20 Sep 20 Jun 20 Mar 20
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Annual (USD)
Mar 20 Mar 19 Mar 18 Mar 17
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Financial data from company earnings reports.

Date Owner Security Transaction Code Indirect 10b5-1 $Price #Shares $Value #Remaining
1 Apr 21 Lafitte David E. Common Stock Sell Dispose S No Yes 334.6 500 167.3K 28,182
15 Mar 21 Devine Michael F Iii Common Stock Grant Aquire A No No 0 97 0 10,957
15 Mar 21 Davis Cindy L Common Stock Grant Aquire A No No 0 97 0 2,126
15 Mar 21 Stewart Bonita C. Common Stock Grant Aquire A No No 0 97 0 14,413
15 Mar 21 Shanahan Lauri M Common Stock Grant Aquire A No No 0 97 0 10,145

Data for the last complete 13F reporting period. To see the most recent changes to ownership, click the ownership history button above.

13F holders
Current Prev Q Change
Total holders 423 383 +10.4%
Opened positions 82 54 +51.9%
Closed positions 42 39 +7.7%
Increased positions 118 114 +3.5%
Reduced positions 171 158 +8.2%
13F shares
Current Prev Q Change
Total value 8.51B 5.97B +42.5%
Total shares 28.33M 27.12M +4.5%
Total puts 362.4K 286.3K +26.6%
Total calls 311.5K 274.8K +13.4%
Total put/call ratio 1.2 1.0 +11.7%
Largest owners
Shares Value Change
FMR 4.21M $1.21B +42.7%
BLK Blackrock 3.32M $951.19M +2.4%
Vanguard 2.61M $747.97M +3.8%
Alliancebernstein 1.04M $298.87M +34.6%
STT State Street 871.86K $250.03M +1.3%
Steadfast Capital Management 855.05K $245.21M +27.9%
Wellington Management 745.51K $213.8M -24.3%
D1 Capital Partners 714K $204.76M NEW
Dimensional Fund Advisors 496.6K $142.41M -17.7%
Geode Capital Management 449.25K $128.84M -8.0%
Largest transactions
Shares Bought/sold Change
FMR 4.21M +1.26M +42.7%
D1 Capital Partners 714K +714K NEW
Melvin Capital Management 115K -360K -75.8%
Norges Bank 337.93K +337.93K NEW
Atlanta Capital Management Co L L C 282.01K +282.01K NEW
Alliancebernstein 1.04M +267.63K +34.6%
TROW T. Rowe Price 269.81K +257.43K +2078.7%
Wellington Management 745.51K -239.8K -24.3%
Millennium Management 55.56K -233.38K -80.8%
Samlyn Capital 177.31K -200.9K -53.1%

Financial report summary

CanadaSteven MaddenSkechers U S ACrocs
  • The COVID-19 global pandemic has had, and other public health crises or epidemics could in the future have, a material adverse impact on our business, operations, liquidity, financial condition, results of operations, the operations of our customers and business partners, and the markets and communities in which we and our customers and partners operate.
  • Many of our products are inherently seasonal, and the sales of our products are highly sensitive to weather conditions, which makes it difficult to anticipate consumer demand for our products, manage our expenses, and forecast our financial results.
  • The footwear, apparel, and accessories industry is subject to rapid changes in consumer preferences, and if we do not accurately anticipate and promptly respond to consumer demand, including consumer spending patterns, we could lose sales, our relationships with customers could be harmed, and our brand loyalty could be diminished.
  • If we are unable to sustain the cost reductions and profitability improvements achieved from the implementation of our restructuring and operating profit improvement plans, we may not achieve results of operations in line with our expectations, which could cause our stock price to decline.
  • We face intense competition from both established companies and newer entrants into the market, and our failure to compete effectively could cause our market share to decline, which could harm our reputation and have a material adverse impact on our financial condition and results of operations.
  • We use sheepskin to manufacture a significant portion of our products, and if we are unable to obtain a sufficient quantity of sheepskin at acceptable prices that meets our quality expectations, or if there are legal or social impediments to our ability to use sheepskin, it could have a material adverse impact on our business.
  • If we are unsuccessful at improving our operational systems and our efforts do not result in the anticipated benefits to us or result in unanticipated disruption to our business, our financial condition and results of operations could be adversely affected, and our business may become less competitive.
  • If we are unsuccessful at managing product manufacturing decisions, which are required to be made months in advance of the purchase of our products, we may be unable to accurately forecast our inventory and working capital requirements, which may have a material adverse impact on our financial condition and results of operations.
  • It may be difficult to identify new retail store locations that meet our requirements, and any new retail stores may not realize returns on our investments.
  • Our financial success is influenced by the success of our customers, and the loss of a key customer could have a material adverse effect on our financial condition and results of operations.
  • Failure to adequately protect our intellectual property rights, to prevent counterfeiting of our products, or to defend claims against us related to our intellectual property rights, could reduce sales and adversely affect the value of our brands.
  • We may not succeed in implementing our growth strategies, in which case we may not be able to take advantage of certain market opportunities and may become less competitive.
  • We depend on qualified personnel and, if we are unable to retain or hire executive officers, key employees and skilled personnel, we may not be able to achieve our strategic objectives and our results of operations may suffer.
  • We rely upon a number of warehouse and distribution facilities to operate our business, and any damage to one of these facilities, or any disruptions caused by incorporating new facilities into our operations, could have a material adverse impact on our business.
  • We rely on independent manufacturers for most of our production needs, and the failure of these manufacturers to manage these responsibilities would prevent us filling customer orders, which would result in loss of sales and harm our relationships with customers.
  • Most of our independent manufacturers are located outside of the US, where we are subject to the risks associated with international commerce.
  • We conduct business outside the US, which exposes us to foreign currency exchange rate risk, and could have a negative impact on our financial results.
  • Our corporate culture has contributed to our success and, if we cannot maintain this culture as we grow, we could lose the passion, creativity, teamwork, focus and innovation fostered by our culture.
  • Labor disruptions could negatively impact our results of operations and financial position.
  • We face risks associated with pursuing strategic acquisitions, and our failure to successfully integrate any acquired business or products could have a material adverse effect on our results of operations and financial position.
  • A security breach or other disruption to our information technology systems could result in the loss, theft, misuse, unauthorized disclosure, or unauthorized access of customer, supplier, or sensitive company information or could disrupt our operations, which could damage our relationships with customers, suppliers or employees, expose us to litigation or regulatory proceedings, or harm our reputation, any of which could materially adversely affect our business, financial condition, or results of operations.
  • If we are found to have violated laws concerning the privacy and security of consumers’ or other individuals’ personal information, we could be subject to civil or criminal penalties, which could increase our liabilities and harm our reputation or our business.
  • Key business processes, including our information technology and global communications systems, could be interrupted and such interruption could adversely affect our business and result in lost sales and harm to our business reputation.
  • Our revolving credit facility agreements expose us to certain risks.
  • The tax laws applicable to our business are very complex and changes in tax laws could increase our worldwide tax rate and materially affect our financial position and results of operations.
  • We may be subject to additional tax liabilities as a result of audits by various taxing authorities.
  • We may incur disruption, expense, and potential liability associated with existing and future litigation.
  • Changes in economic conditions may adversely affect our financial condition and results of operations.
  • Anti-takeover provisions contained in our Amended and Restated Certificate of Incorporation and Amended and Restated Bylaws, as well as provisions of Delaware law, could impair a takeover attempt.
  • Our business could be negatively affected as a result of the actions of activist stockholders.
  • We do not expect to declare any dividends in the foreseeable future.
  • Our reported financial results may be adversely affected by changes in US GAAP.
Management Discussion
  • Total net sales increased primarily due to higher sales across both wholesale and DTC channels for the UGG brand and HOKA brand. Further, we experienced an increase of 8.8% in total volume of pairs sold to 14,900 from 13,700, compared to the prior period. On a constant currency basis, net sales increased by 13.8%, compared to the prior period. Drivers of significant changes in net sales, compared to the prior period, were as follows:
  • •Wholesale net sales of the HOKA brand increased primarily due to the global expansion of market share, including by reaching new customers driven by increased brand awareness combined with key franchise updates and new product launches.
  • •Wholesale net sales of the UGG brand increased primarily due to strong domestic sales across a diversified product lineup, especially for non-core Women's products, including the slipper category and Fluff franchise, as well as our Men's and Kids' product lines, partially offset by lower international wholesale sales due to the near-term impact of the marketplace reset strategies in Europe and Asia. On a constant currency basis, wholesale net sales of the UGG brand increased by 2.6%, compared to the prior period.
Content analysis
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