Duluth Holdings, Inc. engages in the brand of men and women casual wear, work wear and accessories sold through its own channels. It also offers products, such as Long tail T-shirts, Buck Naked underwear, and Fire Hose. It operates through Direct and Retail segments. The Direct segment includes net sales from its website and catalogs. The Retail segment includes net sales from its retail and outlet stores. The company was founded by Stephen L. Schlecht in 1989 and is headquartered in Mount Horeb. WI.