CRM Salesforce.Com

Salesforce, the global CRM leader, empowers companies of every size and industry to digitally transform and create a 360° view of their customers.

Company profile

Marc Benioff
Fiscal year end
Former names
IRS number

CRM stock data


Investment data

Data from SEC filings
Securities sold
Number of investors
2 long holdings
End of quarter 31 Mar 21
Prev Q
%, QoQ
$1.14B 4.99M 2.08M +139.3
$498.78M 7.48M 10.76M -30.5
Holdings list only includes long positions. Only includes long positions.


2 Jun 21
1 Aug 21
31 Jan 22
Quarter (USD)
Apr 21 Jan 21 Oct 20 Jul 20
Cost of revenue
Operating income
Operating margin
Net income
Net profit margin
Cash on hand
Change in cash
Diluted EPS
Annual (USD)
Jan 21 Jan 20 Jan 19 Jan 18
Cost of revenue
Operating income
Operating margin
Net income
Net profit margin
Cash on hand
Change in cash
Diluted EPS

Financial data from company earnings reports.

Date Owner Security Transaction Code Indirect 10b5-1 $Price #Shares $Value #Remaining
29 Jul 21 Marc Benioff Common Stock Sell Dispose S No Yes 245.7192 3,900 958.3K 28,986,249
29 Jul 21 Marc Benioff Common Stock Sell Dispose S No Yes 245.0869 9,349 2.29M 28,990,149
29 Jul 21 Marc Benioff Common Stock Sell Dispose S No Yes 244.207 6,751 1.65M 28,999,498
29 Jul 21 Marc Benioff Common Stock Option exercise Aquire M No Yes 59.34 20,000 1.19M 29,006,249
29 Jul 21 Marc Benioff NQSO Common Stock Option exercise Dispose M No Yes 59.34 20,000 1.19M 1,326,358
28 Jul 21 Marc Benioff Common Stock Sell Dispose S No Yes 245.4704 2,400 589.13K 28,986,249
28 Jul 21 Marc Benioff Common Stock Sell Dispose S No Yes 244.4912 11,961 2.92M 28,988,649
28 Jul 21 Marc Benioff Common Stock Sell Dispose S No Yes 243.9089 5,639 1.38M 29,000,610
28 Jul 21 Marc Benioff Common Stock Option exercise Aquire M No Yes 59.34 20,000 1.19M 29,006,249
28 Jul 21 Marc Benioff NQSO Common Stock Option exercise Dispose M No Yes 59.34 20,000 1.19M 1,346,358

Data for the last complete 13F reporting period. To see the most recent changes to ownership, click the ownership history button above.

75.5% owned by funds/institutions
13F holders
Current Prev Q Change
Total holders 1870 1899 -1.5%
Opened positions 169 308 -45.1%
Closed positions 198 159 +24.5%
Increased positions 914 922 -0.9%
Reduced positions 609 490 +24.3%
13F shares
Current Prev Q Change
Total value 148.05B 162.57B -8.9%
Total shares 698.97M 730.71M -4.3%
Total puts 30.19M 34.67M -12.9%
Total calls 23.54M 27.36M -13.9%
Total put/call ratio 1.3 1.3 +1.2%
Largest owners
Shares Value Change
Vanguard 70.91M $15.02B +0.4%
FMR 70.78M $15B -7.8%
BLK Blackrock 65.08M $13.79B -0.5%
TROW T. Rowe Price 42.97M $9.1B -6.3%
STT State Street 40.7M $8.62B +0.4%
MS Morgan Stanley 13.78M $2.92B -0.8%
Wellington Management 13.52M $2.87B +29.6%
Geode Capital Management 13.28M $2.8B +1.4%
Nuveen Asset Management 13.07M $2.77B +13.2%
Fisher Asset Management 12.95M $2.74B +3.7%
Largest transactions
Shares Bought/sold Change
Norges Bank 0 -9.9M EXIT
JHG Janus Henderson 2.75M -6.02M -68.7%
FMR 70.78M -5.95M -7.8%
JPM JPMorgan Chase & Co. 3.76M -5.92M -61.2%
Wellington Management 13.52M +3.09M +29.6%
TROW T. Rowe Price 42.97M -2.88M -6.3%
Polen Capital Management 9.23M +2.19M +31.0%
Arrowstreet Capital, Limited Partnership 3.47M +1.99M +134.7%
FIL 2.75M +1.84M +204.5%
IVZ Invesco 2.43M -1.73M -41.5%

Financial report summary

  • If our security measures or those of our third-party data center hosting facilities, cloud computing platform providers or third-party service partners, or the underlying infrastructure of the Internet are breached, and unauthorized access is
  • Defects or disruptions in our services could diminish demand for our services and subject us to substantial liability.
  • Any interruptions or delays in services from third parties, including data center hosting facilities, cloud computing platform providers and other hardware and software vendors, or from our inability to adequately plan for and manage service interruptions or infrastructure capacity requirements, could impair the delivery of our services and harm our business.
  • As we acquire and invest in companies or technologies, we may not realize the expected business or financial benefits and the acquisitions could prove difficult to integrate, disrupt our business, dilute stockholder value and adversely affect our operating results and the market value of our common stock.
  • We may not complete the acquisition of Slack within the time frame we anticipate or at all.
  • We may fail to realize all of the anticipated benefits of the Slack acquisition, and the integration and benefits of the acquisition may take longer to realize than expected.
  • Supporting our existing and growing customer base could strain our personnel resources and infrastructure, and if we are unable to scale our operations and increase productivity, we may not be able to successfully implement our business plan.
  • If our customers do not renew their subscriptions for our services or if they reduce the number of paying subscriptions at the time of renewal, our revenue and current remaining performance obligation could decline and our business may suffer. If we cannot accurately predict subscription renewals or upgrade rates, we may not meet our revenue targets, which may adversely affect the market price of our common stock.
  • Periodic changes to our sales organization can be disruptive and may reduce our rate of growth.
  • Our ability to deliver our services is dependent on the development and maintenance of the infrastructure of the Internet by third parties.
  • Sales to customers outside the United States expose us to risks inherent in international operations.
  • As more of our sales efforts are targeted at larger enterprise customers, our sales cycle may become more time-consuming and expensive, we may encounter pricing pressure and implementation and configuration challenges, and we may have to delay revenue recognition for some complex transactions, all of which could harm our business and operating results.
  • We may lose key members of our management team or development and operations personnel, and may be unable to attract and retain employees we need to support our operations and growth.
  • Any failure in our delivery of high-quality professional and technical support services may adversely affect our relationships with our customers and our financial results.
  • Our efforts to expand our service offerings and to develop and integrate our existing services in order to keep pace with technological developments may not succeed and may reduce our revenue growth rate and harm our business.
  • Our continued success depends on our ability to maintain and enhance our brands.
  • We are subject to risks associated with our strategic investments, including partial or complete loss of invested capital. Significant changes in the fair value of this portfolio, including changes in the valuation of our investments in publicly traded and privately held companies, could negatively impact our financial results.
  • If third-party developers and providers do not continue to embrace our technology delivery model and enterprise cloud computing services, or if our customers seek warranties from us for third-party applications, integrations, data and content, our business could be harmed.
  • The market in which we participate is intensely competitive, and if we do not compete effectively, our operating results could be harmed.
  • Social and ethical issues, including the use of AI in our offerings, may result in reputational harm and liability.
  • Privacy concerns and laws, such as the forthcoming California Privacy Rights Act, the California Consumer Privacy Act and the European Union’s General Data Protection Regulation, evolving regulation of cloud computing, cross-border data transfer restrictions and other domestic or foreign regulations may limit the use and adoption of our services and adversely affect our business.
  • Industry-specific regulation and other requirements and standards are evolving and unfavorable industry-specific laws, regulations, interpretive positions or standards could harm our business.
  • We have been and may in the future be sued by third parties for various claims, including alleged infringement of proprietary rights.
  • Any failure to protect our intellectual property rights could impair our ability to protect our proprietary technology and our brand, cause us to incur significant expenses and harm our business.
  • We may be subject to risks related to government contracts and related procurement regulations.
  • We are subject to governmental export and import controls that could impair our ability to compete in international markets and may subject us to liability if we are not in full compliance with applicable laws.
  • Because we generally recognize revenue from subscriptions for our services over the term of the subscription, downturns or upturns in new business may not be immediately reflected in our operating results.
  • If we experience significant fluctuations in our rate of anticipated growth and fail to balance our expenses with our revenue forecasts, our business could be harmed and the market price of our common stock could decline.
  • Unanticipated changes in our effective tax rate and additional tax liabilities and global tax developments may impact our financial results.
  • We are exposed to fluctuations in currency exchange rates that have in the past and could in the future negatively impact our financial results and cash flows from changes in the value of the U.S. Dollar versus local currencies and the Euro versus the British Pound Sterling.
  • Our debt service obligations, lease commitments and other contractual obligations may adversely affect our financial condition and cash flows from operations.
  • Current and future accounting pronouncements and other financial and nonfinancial reporting standards may negatively impact our financial results.
  • Our quarterly results are likely to fluctuate, which may cause the value of our common stock to decline substantially.
  • The market price of our common stock is likely to be volatile and could subject us to litigation.
  • Provisions in our amended and restated certificate of incorporation and bylaws and Delaware law might discourage, delay or prevent a change of control of our company or changes in our management and, therefore, depress the market price of our common stock.
  • The effects of the COVID-19 pandemic and related public health measures have materially affected how we and our customers are operating our businesses, and have in the past materially affected our operating results and cash flows; the duration and extent to which this will impact our future results of operations and cash flows remain uncertain.
  • Volatile and significantly weakened global economic conditions have in the past and may in the future adversely affect our industry, business and results of operations.
  • Natural disasters and other events beyond our control have in the past and may in the future materially adversely affect us.
  • Climate change may have an impact on our business.
Management Discussion
  • This Quarterly Report on Form 10-Q contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended (“Securities Act”), and Section 21E of the Securities Exchange Act of 1934, as amended (“Exchange Act”). Words such as “expects,” “anticipates,” “aims,” “projects,” “intends,” “plans,” “believes,” “estimates,” “seeks,” “assumes,” “may,” “should,” “could,” “would,” “foresees,” “forecasts,” “predicts,” “targets,” “commitments,” variations of such words and similar expressions are intended to identify such forward-looking statements, which may consist of, among other things, trend analyses and statements regarding future events, future financial performance, anticipated growth, industry prospects and the anticipated impact on our business of the ongoing COVID-19 pandemic and related public health measures. These forward-looking statements are based on current expectations, estimates and forecasts, as well as the beliefs and assumptions of our management, and are subject to risks and uncertainties that are difficult to predict, including: the impact of, and actions we may take in response to, the COVID-19 pandemic, related public health measures and resulting economic downturn and market volatility; our ability to maintain security levels and service performance meeting the expectations of our customers, and the resources and costs required to avoid unanticipated downtime and prevent, detect and remediate performance degradation and security breaches; the expenses associated with our data centers and third-party infrastructure providers; our ability to secure additional data center capacity; our reliance on third-party hardware, software and platform providers; the effect of evolving domestic and foreign government regulations, including those related to the provision of services on the Internet, those related to accessing the Internet, and those addressing data privacy, cross-border data transfers and import and export controls; current and potential litigation involving us or our industry, including litigation involving acquired entities such as Tableau, and the resolution or settlement thereof; regulatory developments and regulatory investigations involving us or affecting our industry; our ability to successfully introduce new services and product features, including any efforts to expand our services; the success of our strategy of acquiring or making investments in complementary businesses, joint ventures, services, technologies and intellectual property rights; our ability to complete, on a timely basis or at all, announced transactions, including our proposed acquisition of Slack Technologies, Inc.; our ability to realize the benefits from acquisitions, strategic partnerships, joint ventures and investments; our ability to successfully integrate acquired businesses and technologies; our ability to compete in the market in which we participate; the success of our business strategy and our plan to build our business, including our strategy to be a leading provider of enterprise cloud computing applications and platforms; our ability to execute our business plans; our ability to continue to grow unearned revenue and remaining performance obligation; the pace of change and innovation in enterprise cloud computing services; the seasonal nature of our sales cycles; our ability to limit customer attrition and costs related to those efforts; the success of our international expansion strategy; the demands on our personnel and infrastructure resulting from significant growth in our customer base and operations, including as a result of acquisitions; our ability to preserve our workplace culture, including as a result of our decisions regarding our current and future office environments or work-from-home policies; our dependency on the development and maintenance of the infrastructure of the Internet; our real estate and office facilities strategy and related costs and uncertainties; fluctuations in, and our ability to predict, our operating results and cash flows; the variability in our results arising from the accounting for term license revenue products; the performance and fair value of our investments in complementary businesses through our strategic investment portfolio; the impact of future gains or losses from our strategic investment portfolio, including gains or losses from overall market conditions that may affect the publicly traded companies within our strategic investment portfolio; our ability to protect our intellectual property rights; our ability to develop our brands; the impact of foreign currency exchange rate and interest rate fluctuations on our results; the valuation of our deferred tax assets and the release of related valuation allowances; the potential availability of additional tax assets in the future; the impact of new accounting pronouncements and tax laws; uncertainties affecting our ability to estimate our tax rate; uncertainties regarding our tax obligations in connection with potential jurisdictional transfers of intellectual property, including the tax rate, the timing of the transfer and the value of such transferred intellectual property; uncertainties regarding the effect of general economic and market conditions; the impact of geopolitical events; uncertainties regarding the impact of expensing stock options and other equity awards; the sufficiency of our capital resources; risks related to the availability and funding of our bridge loan facility and term loan associated with our proposed acquisition of Slack Technologies, Inc. and other indebtedness; our ability to comply with our debt covenants and lease obligations; and the impact of climate change, natural disasters and actual or threatened public health emergencies, including the ongoing COVID-19 pandemic. These and other risks and uncertainties may cause our actual results to differ materially and adversely from those expressed in any forward-looking statements. Readers are directed to risks and uncertainties identified below under “Risk Factors” and elsewhere in this report for additional detail regarding factors that may cause actual results to be different than those expressed in our forward-looking statements. Except as required by law, we undertake no obligation to revise or update publicly any forward-looking statements for any reason.
  • We are a global leader in customer relationship management (“CRM”) technology that brings companies and customers together. With our Customer 360 platform we deliver a single source of truth, connecting customer data across systems, apps and devices to help companies sell, service, market and conduct commerce from anywhere. Since our founding in 1999, we
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