CARS Inc. is a leading digital marketplace and solutions provider for the automotive industry that connects car shoppers with sellers. Launched in 1998 with the flagship marketplace site and headquartered in Chicago, the Company empowers shoppers with the data, resources and digital tools needed to make informed buying decisions and seamlessly connect with automotive retailers. In a rapidly changing market, CARS enables dealerships and OEMs with innovative technical solutions and data-driven intelligence to better reach and influence ready-to-buy shoppers, increase inventory turn and gain market share.

Company profile

CARS stock data



6 May 21
1 Aug 21
31 Dec 21
Quarter (USD)
Mar 21 Dec 20 Sep 20 Jun 20
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Annual (USD)
Dec 20 Dec 19 Dec 18 Dec 17
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Financial data from earnings reports.

Cash burn rate (estimated) Burn method: Change in cash Burn method: Operating income/loss Burn method: FCF (opex + capex)
Last Q Avg 4Q Last Q Avg 4Q Last Q Avg 4Q
Cash on hand (at last report) 53.72M 53.72M 53.72M 53.72M 53.72M 53.72M
Cash burn (monthly) 4.67M 11.14M (positive/no burn) (positive/no burn) (positive/no burn) (positive/no burn)
Cash used (since last report) 18.97M 45.28M n/a n/a n/a n/a
Cash remaining 34.75M 8.44M n/a n/a n/a n/a
Runway (months of cash) 7.4 0.8 n/a n/a n/a n/a

Beta Read what these cash burn values mean

Date Owner Security Transaction Code Indirect 10b5-1 $Price #Shares $Value #Remaining
9 Jun 21 Devard Jerri Common Stock Grant Aquire A No No 0 12,858 0 58,486
9 Jun 21 Forbes Scott E Common Stock Grant Aquire A No No 0 18,215 0 117,655
9 Jun 21 Greenthal Jill A Common Stock Grant Aquire A No No 0 12,858 0 71,048
9 Jun 21 Hale Thomas E Common Stock Grant Aquire A No No 0 12,858 0 63,399
9 Jun 21 Kelly Michael Joseph Common Stock Grant Aquire A No No 0 12,858 0 55,609

Data for the last complete 13F reporting period. To see the most recent changes to ownership, click the ownership history button above.

87.3% owned by funds/institutions
13F holders
Current Prev Q Change
Total holders 154 161 -4.3%
Opened positions 14 24 -41.7%
Closed positions 21 18 +16.7%
Increased positions 41 41
Reduced positions 64 70 -8.6%
13F shares
Current Prev Q Change
Total value 1.24B 1.03B +20.8%
Total shares 59.95M 61.17M -2.0%
Total puts 136.3K 218.5K -37.6%
Total calls 245.7K 1.72M -85.7%
Total put/call ratio 0.6 0.1 +336.9%
Largest owners
Shares Value Change
Vanguard 6.47M $83.79M +2.0%
Greenvale Capital 5.69M $73.79M +28.1%
BLK Blackrock 5.24M $67.88M +8.5%
Ninety One UK 5.11M $66.27M -1.0%
Dimensional Fund Advisors 4.31M $55.9M +0.7%
Massachusetts Financial Services 2.45M $31.7M -1.3%
LSV Asset Management 2.11M $27.35M -1.4%
Contrarius Investment Management 1.7M $22.08M -0.5%
PRU Prudential Financial 1.47M $19.03M -8.3%
STT State Street 1.4M $18.11M -5.9%
Largest transactions
Shares Bought/sold Change
Boston Private Wealth 0 -1.5M EXIT
Fairpointe Capital 30.61K -1.31M -97.7%
Greenvale Capital 5.69M +1.25M +28.1%
Lord, Abbett & Co. 1.13M +1.13M NEW
Blue Grotto Capital 0 -701.62K EXIT
River Road Asset Management 578.81K +578.81K NEW
BLK Blackrock 5.24M +412.32K +8.5%
D. E. Shaw & Co. 896.57K -377.12K -29.6%
Nordea Investment Management Ab 343.53K +343.53K NEW
Jane Street 0 -319.57K EXIT

Financial report summary

  • We participate in a highly competitive market, and pressure from existing and new competitors may materially and adversely affect our business, results of operations or financial condition.
  • We compete with other consumer automotive websites and mobile applications and other digital content providers for share of automotive-related digital display advertising spending and may be unable to maintain or grow our base of advertising customers or increase our revenue from existing advertisers.
  • Our business depends on our strong brand recognition, and any failure to maintain, protect and enhance our brands could hurt our ability to retain or expand our base of consumers, dealers and advertisers, and our ability to increase the frequency with which consumers, dealers and advertisers use our services.
  • We rely in part on Internet search engines and mobile application stores to drive traffic to the CARS sites and increase downloads of our mobile applications. If the CARS sites and mobile applications fail to appear prominently in these search results, traffic to the CARS sites and mobile applications would decline and our business, results of operations or financial condition may be materially and adversely affected.
  • If we fail to maintain or increase our base of subscribing dealers that purchase our solutions or to increase our revenue from subscribing dealers, our business, results of operations or financial condition may be materially and adversely affected.
  • We may face difficulties in developing new solution offerings as a full-service solutions provider that help automotive brands and dealers create enduring customer relationships.
  • We cannot assure you that we will be able to continue to successfully develop and launch new products or grow our complementary product offerings.
  • The value of our assets or operations may be diminished if our information technology systems fail to perform adequately.
  • Our business is dependent on keeping pace with advances in technology. If we are unable to keep pace with advances in technology, consumers may stop using our services and our revenue may decrease.
  • We rely on technology systems’ availability and ability to prevent unauthorized access. If our security and resiliency measures fail to prevent incidents, it could result in damage to our reputation, incur costs and create liabilities.
  • We rely on third-party service providers for many aspects of our business, including inventory information and sales of our product through social media and interruptions in the services or data they provide or any failure to maintain these relationships could harm our business.
  • We rely on in-house content creation and development to drive organic traffic to the CARS sites and mobile applications.
  • Our ability to attract and retain dealer customers depends on our ability to collect and use data and develop tools to enable us to effectively deliver and accurately measure advertisements on our platform.
  • We rely on third-party services to track and calculate certain of our key metrics, including unique visitors and traffic and any errors or interruptions in the services or data they provide or any failure to maintain these relationships could harm our business.
  • Our business is subject to risks related to the larger automotive ecosystem, including consumer demand and other macroeconomic issues.
  • If growth in the digital automotive advertising market or automotive digital solutions market stagnates or declines, our business, results of operations or financial condition could be materially and adversely affected.
  • Dealer closures or consolidation among dealers or OEMs could reduce demand for, and the pricing of, our marketing and solutions offerings, thereby leading to decreased earnings.
  • Uncertainty exists in the application and interpretation of various laws and regulations related to our business, including privacy laws such as the California Consumer Privacy Act and the upcoming California Privacy Rights Act. New privacy concerns or laws or regulations applicable to our business, or the expansion or interpretation of existing laws and regulations that apply to our business, could reduce the effectiveness of our offerings or subject us to use restrictions, licensing requirements, claims, judgments and remedies including sales and use taxes, other monetary liabilities and limitations on our business practices, and could increase administrative costs.
  • If we do not adapt to automated buying strategies quickly, our display advertising revenue could be adversely affected.
  • If our mobile applications do not continue to meet consumer demands or we are unable to successfully monetize our mobile advertising solutions, our business, results of operations or financial condition may be materially and adversely affected.
  • Our ability to operate effectively could be impaired if we fail to attract and retain our key employees.
  • Misappropriation or infringement of our intellectual property and proprietary rights, enforcement actions to protect our intellectual property and claims from third parties relating to intellectual property could materially and adversely affect our business, results of operations or financial condition.
  • Strategic acquisitions, investments and partnerships could pose various risks, increase our leverage, dilute existing stockholders and significantly impact our ability to expand our overall profitability.
  • Adverse results from litigation or governmental investigations could impact our business practices and operating results.
  • The value of our existing intangible assets may become impaired depending upon future operating results.
  • If we expand into new geographic markets, we may be prevented from using our brands in such markets.
  • Seasonality may cause fluctuations in our revenue and operating results.
  • We do not expect to pay any cash dividends for the foreseeable future.
  • Your percentage of ownership in the Company may be diluted in the future.
  • Certain provisions of our Amended and Restated Certificate of Incorporation, By-laws, and Delaware law may discourage takeovers and limit our ability to use, acquire, or develop certain competing businesses.
  • Our business could be negatively affected as a result of actions of activist stockholders, and such activism could impact the trading value of our common stock.
  • Our debt agreements contain restrictions that may limit our flexibility in operating our business.
  • Increases in interest rates could increase interest payable under our variable rate indebtedness.
  • Uncertainty relating to the LIBOR calculation process, potential phasing out of LIBOR and any transition to SOFR may adversely affect the market value of our current or future debt obligations, including our long-term debt instruments and our bank credit facilities.
Management Discussion
  • Dealer Customers. In the first quarter of 2021, Dealer Customers increased by 451, or 2%, to 18,823 as of March 31, 2021, as compared with 18,372 as of December 31, 2020. This increase was a result of continued strong retention rates and new sales to marketplace and digital solutions dealer customers.
  • FUEL. Launched in early 2020, FUEL is a unique, high ROI, targeted video advertising solution that generates higher returns than high-cost broadcast television, on which the auto industry spends approximately $10 billion per year, as well as spend on other expensive advertising mediums. FUEL enables dealerships and OEMs to target and reach purely in-market car shoppers by leveraging the power of's exclusive first-party audience data.
  • FordDirect Agreement. In April 2021, we announced that we were selected by FordDirect as a preferred website and technology platform provider for its approximately 3,000 local U.S. dealerships.
Content analysis
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