Company profile

Mark Elliot Zuckerberg
Fiscal year end
IRS number

FB stock data


Investment data

Data from SEC filings
Securities sold
Number of investors


31 Jul 20
7 Aug 20
31 Dec 20


Company financial data Financial data

Quarter (USD) Jun 20 Mar 20 Dec 19 Sep 19
Revenue 18.69B 17.74B 21.08B 17.65B
Net income 5.18B 4.9B 7.35B 6.09B
Diluted EPS 1.8 1.71 2.56 2.12
Net profit margin 27.71% 27.64% 34.86% 34.51%
Operating income 5.96B 5.89B 8.86B 7.19B
Net change in cash -2.57B 4.54B 3.1B 2.1B
Cash on hand 21.05B 23.62B 19.08B 15.98B
Cost of revenue 3.83B 3.46B 3.49B 3.16B
Annual (USD) Dec 19 Dec 18 Dec 17 Dec 16
Revenue 70.7B 55.84B 40.65B 27.64B
Net income 18.49B 22.11B 15.93B 10.22B
Diluted EPS 6.43 7.57 5.39 3.49
Net profit margin 26.15% 39.60% 39.20% 36.97%
Operating income 23.99B 24.91B 20.2B 12.43B
Net change in cash 9.06B 1.94B -824M 4B
Cash on hand 19.08B 10.02B 8.08B 8.9B
Cost of revenue 12.77B 9.36B 5.45B 3.79B

Financial data from Facebook earnings reports

Date Owner Security Transaction Code 10b5-1 $Price #Shares $Value #Remaining
4 Aug 20 Jennifer Newstead Class A Common Stock Sell Dispose S Yes 251.57 194 48.8K 1,724
28 Jul 20 Jennifer Newstead Class A Common Stock Sell Dispose S Yes 234.76 194 45.54K 1,918
21 Jul 20 Jennifer Newstead Class A Common Stock Sell Dispose S Yes 246.22 194 47.77K 2,112
20 Jul 20 Cox Christopher K RSU Class A Common Stock Grant Aquire A No 0 277,073 0 277,073
14 Jul 20 Jennifer Newstead Class A Common Stock Sell Dispose S Yes 236.76 194 45.93K 2,306
76.7% owned by funds/institutions
13F holders
Current Prev Q Change
Total holders 2484 2519 -1.4%
Opened positions 209 362 -42.3%
Closed positions 244 120 +103.3%
Increased positions 1186 933 +27.1%
Reduced positions 889 962 -7.6%
13F shares
Current Prev Q Change
Total value 307.94B 379.75B -18.9%
Total shares 1.84B 1.85B -0.3%
Total puts 40.67M 50.35M -19.2%
Total calls 32.98M 46.25M -28.7%
Total put/call ratio 1.2 1.1 +13.3%
Largest owners
Shares Value Change
Vanguard 188.83M $31.5B +2.6%
BLK BlackRock 159.22M $26.56B +1.2%
FMR 124.25M $20.72B +0.7%
N Price T Rowe Associates 108.82M $18.15B +0.9%
STT State Street 95.45M $15.92B +1.2%
Capital Research Global Investors 72.33M $12.06B -1.1%
Capital International Investors 51.58M $8.6B +14.1%
Capital World Investors 40.43M $6.74B -13.4%
Geode Capital Management 34.81M $5.79B +2.1%
NTRS Northern Trust 27.73M $4.63B -0.1%
Largest transactions
Shares Bought/sold Change
Norges Bank 0 -26.45M EXIT
Capital International Investors 51.58M +6.39M +14.1%
Capital World Investors 40.43M -6.27M -13.4%
GS Goldman Sachs 16.28M -6.24M -27.7%
Vanguard 188.83M +4.81M +2.6%
Viking Global Investors 2.01M -4.35M -68.4%
Wellington Management 15.7M +4.24M +36.9%
Fisher Asset Management 3.85M +3.54M +1141.8%
Public Investment Fund 3.13M +3.13M NEW
Arrowstreet Capital, Limited Partnership 2.74M +2.62M +2154.8%

Financial report summary

  • The COVID-19 pandemic has had, and is expected to continue to have, a significant adverse impact on our advertising revenue and also exposes our business to other risks.
  • If we fail to retain existing users or add new users, or if our users decrease their level of engagement with our products, our revenue, financial results, and business may be significantly harmed.
  • We generate substantially all of our revenue from advertising. The loss of marketers, or reduction in spending by marketers, could seriously harm our business.
  • Our advertising revenue is dependent on targeting and measurement tools that incorporate data signals from user activity on websites and services that we do not control, and changes to the regulatory environment, third-party mobile operating systems and browsers, and our own products have impacted, and we expect will continue to impact, the availability of such signals, which will adversely affect our advertising revenue.
  • Our user growth, engagement, and monetization on mobile devices depend upon effective operation with mobile operating systems, networks, technologies, products, and standards that we do not control.
  • Our business is highly competitive. Competition presents an ongoing threat to the success of our business.
  • Actions by governments that restrict access to Facebook or our other products in their countries, or that otherwise impair our ability to sell advertising in their countries, could substantially harm our business and financial results.
  • Our new products and changes to existing products could fail to attract or retain users or generate revenue and profits.
  • We make product and investment decisions that may not prioritize short-term financial results and may not produce the long-term benefits that we expect.
  • If we are not able to maintain and enhance our brands, our ability to expand our base of users, marketers, and developers may be impaired, and our business and financial results may be harmed.
  • Security breaches, improper access to or disclosure of our data or user data, other hacking and phishing attacks on our systems, or other cyber incidents could harm our reputation and adversely affect our business.
  • We anticipate that our ongoing efforts related to privacy, safety, security, and content review will identify additional instances of misuse of user data or other undesirable activity by third parties on our platform.
  • Unfavorable media coverage could negatively affect our business.
  • Our financial results will fluctuate from quarter to quarter and are difficult to predict.
  • We expect our rates of growth to be volatile in the near term as a result of the COVID-19 pandemic and to decline over time in the future.
  • Our costs are continuing to grow, and some of our investments have the effect of reducing our operating margin and profitability. If our investments are not successful, our business and financial performance could be harmed.
  • Given our levels of share-based compensation, our tax rate may vary significantly depending on our stock price.
  • Our business is subject to complex and evolving U.S. and foreign laws and regulations regarding privacy, data protection, content, competition, consumer protection, and other matters. Many of these laws and regulations are subject to change and uncertain interpretation, and could result in claims, changes to our business practices, monetary penalties, increased cost of operations, or declines in user growth or engagement, or otherwise harm our business.
  • We have been subject to regulatory and other government investigations, enforcement actions, and settlements, and we expect to continue to be subject to such proceedings and other inquiries in the future, which could cause us to incur substantial costs or require us to change our business practices in a manner materially adverse to our business.
  • Compliance with our FTC consent order, the GDPR, the CCPA, and other regulatory and legislative privacy requirements will require significant operational resources and modifications to our business practices, and any compliance failures may have a material adverse effect on our business, reputation, and financial results.
  • If we are unable to protect our intellectual property, the value of our brands and other intangible assets may be diminished, and our business may be adversely affected.
  • We are currently, and expect to be in the future, party to patent lawsuits and other intellectual property rights claims that are expensive and time consuming and, if resolved adversely, could have a significant impact on our business, financial condition, or results of operations.
  • We are involved in numerous class action lawsuits and other litigation matters that are expensive and time consuming, and, if resolved adversely, could harm our business, financial condition, or results of operations.
  • We may incur liability as a result of information retrieved from or transmitted over the Internet or published using our products or as a result of claims related to our products, and legislation regulating content on our platform may require us to change our products or business practices and may adversely affect our business and financial results.
  • Our CEO has control over key decision making as a result of his control of a majority of the voting power of our outstanding capital stock.
  • We plan to continue to make acquisitions, which could harm our financial condition or results of operations and may adversely affect the price of our common stock.
  • We may not be able to successfully integrate our acquisitions, and we may incur significant costs to integrate and support the companies we acquire.
  • If our goodwill or finite-lived intangible assets become impaired, we may be required to record a significant charge to earnings.
  • Our business is dependent on our ability to maintain and scale our technical infrastructure, and any significant disruption in our service, including as a result of the COVID-19 pandemic, could damage our reputation, result in a potential loss of users and engagement, and adversely affect our financial results.
  • We could experience unforeseen difficulties in building and operating key portions of our technical infrastructure.
  • Our products and internal systems rely on software and hardware that is highly technical, and any errors, bugs, or vulnerabilities in these systems, or failures to address or mitigate technical limitations in our systems, could adversely affect our business.
  • Technologies have been developed that can block the display of our ads, which could adversely affect our financial results.
  • Real or perceived inaccuracies in our community and other metrics may harm our reputation and negatively affect our business.
  • We cannot assure you that we will effectively manage our growth.
  • The loss of one or more of our key personnel, or our failure to attract and retain other highly qualified personnel in the future, could harm our business.
  • We may not be able to continue to successfully maintain or grow usage of and engagement with mobile and web applications that integrate with Facebook and our other products.
  • Payment transactions may subject us to additional regulatory requirements and other risks that could be costly and difficult to comply with or that could harm our business.
  • Our participation in the Libra Association will subject us to significant regulatory scrutiny and other risks that could adversely affect our business, reputation, or financial results.
  • We have significant international operations and plan to continue expanding our operations abroad where we have more limited operating experience, and this may subject us to increased business and economic risks that could affect our financial results.
  • We face design, manufacturing, and supply chain risks that, if not properly managed, could adversely impact our financial results.
  • We face inventory risk with respect to our consumer hardware products.
  • We may have exposure to greater than anticipated tax liabilities.
  • Changes in tax laws or tax rulings could materially affect our financial position, results of operations, and cash flows.
  • We cannot guarantee that our share repurchase program will be fully consummated or that it will enhance long-term stockholder value. Share repurchases could also increase the volatility of the trading price of our stock and will diminish our cash reserves.
  • The trading price of our Class A common stock has been and will likely continue to be volatile.
  • We do not intend to pay cash dividends for the foreseeable future.
  • The dual class structure of our common stock and a voting agreement between certain stockholders have the effect of concentrating voting control with our CEO and certain other holders of our Class B common stock; this will limit or preclude your ability to influence corporate matters.
  • Our status as a "controlled company" could make our Class A common stock less attractive to some investors or otherwise harm our stock price.
  • Delaware law and provisions in our restated certificate of incorporation and bylaws could make a merger, tender offer, or proxy contest difficult, thereby depressing the trading price of our Class A common stock.
Management Discussion
  • Revenue in the three and six months ended June 30, 2020 increased $1.80 billion, or 11%, and $4.46 billion, or 14%, respectively, compared to the same periods in 2019. The increases in both periods were mostly due to an increase in advertising revenue as a result of an increase in the number of ads delivered, partially offset by a decrease in the average price per ad.
  • During the three and six months ended June 30, 2020, the number of ads delivered increased by 40% in both periods, as compared with approximately 33% in the same periods in 2019. The increase in the ads delivered was driven by an increase in the number and frequency of ads displayed across our products, and an increase in users and their engagement, particularly with Facebook mobile News Feed. During the three and six months ended June 30, 2020, the average price per ad decreased by 21% and 19%, respectively, as compared with a decrease of approximately 4% in both of the same periods in 2019. The decrease in average price per ad was primarily driven by a decrease in advertising demand globally due to the COVID-19 pandemic beginning in the first quarter of 2020. To a lesser extent, the decrease in average price per ad was also caused by an increasing proportion of the number of ads delivered as Stories ads and in geographies that monetize at lower rates.
  • In addition, advertisers based in the Asia-Pacific region benefited from an earlier recovery from COVID-19 in that region, which contributed to a stronger growth rate in our advertising revenue by advertiser location in Asia-Pacific compared to other regions during the second quarter of 2020, as compared to the same period in 2019. In the near-term, we anticipate that future advertising revenue growth will be determined primarily by the extent to which the COVID-19 pandemic and related economic
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