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Risks

• Risks Related to Our Product Offerings
• Risks Related to Our Business Operations and Financial Results
• Risks Related to Government Regulation and Enforcement
• Risks Related to Data, Security, and Intellectual Property
• Risks Related to Ownership of Our Class A Common Stock
• If we fail to retain existing users or add new users, or if our users decrease their level of engagement with our products, our revenue, financial results, and business may be significantly harmed.
• We generate substantially all of our revenue from advertising. The loss of marketers, or reduction in spending by marketers, could seriously harm our business.
• Our advertising revenue is dependent on targeting and measurement tools that incorporate data signals from user activity on websites and services that we do not control, and changes to the regulatory environment, third-party mobile operating systems and browsers, and our own products have impacted, and we expect will continue to impact, the availability of such signals, which will adversely affect our advertising revenue.
• Our user growth, engagement, and monetization on mobile devices depend upon effective operation with mobile operating systems, networks, technologies, products, and standards that we do not control.
• Our new products and changes to existing products could fail to attract or retain users or generate revenue and profits.
• We make product and investment decisions that may not prioritize short-term financial results and may not produce the long-term benefits that we expect.
• If we are not able to maintain and enhance our brands, our ability to expand our base of users, marketers, and developers may be impaired, and our business and financial results may be harmed.
• We may not be able to continue to successfully maintain or grow usage of and engagement with mobile and web applications that integrate with Facebook and our other products.
• The COVID-19 pandemic has had, and may in the future have, a significant adverse impact on our advertising revenue and also exposes our business to other risks.
• Our business is highly competitive. Competition presents an ongoing threat to the success of our business.
• Unfavorable media coverage negatively affects our business from time to time.
• Our financial results will fluctuate from quarter to quarter and are difficult to predict.
• Our rates of growth may be volatile in the near term as a result of the COVID-19 pandemic, and we expect they will decline over time in the future.
• Our costs are continuing to grow, and some of our investments, particularly our investments in virtual and augmented reality, have the effect of reducing our operating margin and profitability. If our investments are not successful longer-term, our business and financial performance will be harmed.
• We plan to continue to make acquisitions and pursue other strategic transactions, which could harm our financial condition or results of operations and may adversely affect the price of our common stock.
• We may not be able to successfully integrate our acquisitions, and we incur significant costs to integrate and support the companies we acquire.
• Our business is dependent on our ability to maintain and scale our technical infrastructure, and any significant disruption in our service, including as a result of the COVID-19 pandemic, could damage our reputation, result in a potential loss of users and engagement, and adversely affect our financial results.
• We could experience unforeseen difficulties in building and operating key portions of our technical infrastructure.
• Real or perceived inaccuracies in our community and other metrics may harm our reputation and negatively affect our business.
• We cannot assure you that we will effectively manage our growth.
• We have significant international operations and plan to continue expanding our operations abroad where we have more limited operating experience, and this may subject us to increased business, economic, and legal risks that could affect our financial results.
• We face design, manufacturing, and supply chain risks that, if not properly managed, could adversely impact our financial results.
• We face inventory risk with respect to our consumer hardware products.
• We may have exposure to greater than anticipated tax liabilities.
• Changes in tax laws or tax rulings could materially affect our financial position, results of operations, and cash flows.
• Given our levels of share-based compensation, our tax rate may vary significantly depending on our stock price.
• If our goodwill or finite-lived intangible assets become impaired, we may be required to record a significant charge to earnings.
• The loss of one or more of our key personnel, or our failure to attract and retain other highly qualified personnel in the future, could harm our business.
• Our CEO has control over key decision making as a result of his control of a majority of the voting power of our outstanding capital stock.
• We cannot guarantee that our share repurchase program will be fully consummated or that it will enhance long-term stockholder value. Share repurchases could also increase the volatility of the trading price of our stock and will diminish our cash reserves.
• Actions by governments that restrict access to Facebook or our other products in their countries, or that otherwise impair our ability to sell advertising in their countries, could substantially harm our business and financial results.
• Our business is subject to complex and evolving U.S. and foreign laws and regulations regarding privacy, data use and data protection, content, competition, safety and consumer protection, e-commerce, and other matters. Many of these laws and regulations are subject to change and uncertain interpretation, and could result in claims, changes to our products and business practices, monetary penalties, increased cost of operations, or declines in user growth or engagement, or otherwise harm our business.
• We have been subject to regulatory and other government investigations, enforcement actions, and settlements, and we expect to continue to be subject to such proceedings and other inquiries in the future, which could cause us to incur substantial costs or require us to change our business practices in a manner materially adverse to our business.
• Compliance with our FTC consent order, the GDPR, the CCPA, the ePrivacy Directive, and other regulatory and legislative privacy requirements require significant operational resources and modifications to our business practices, and any compliance failures may have a material adverse effect on our business, reputation, and financial results.
• We may incur liability as a result of information retrieved from or transmitted over the internet or published using our products or as a result of claims related to our products, and legislation regulating content on our platform may require us to change our products or business practices and may adversely affect our business and financial results.
• Payment transactions may subject us to additional regulatory requirements and other risks that could be costly and difficult to comply with or that could harm our business.
• Our participation in the Diem Association subjects us to significant regulatory scrutiny and other risks that could adversely affect our business, reputation, or financial results.
• Security breaches, improper access to or disclosure of our data or user data, other hacking and phishing attacks on our systems, or other cyber incidents could harm our reputation and adversely affect our business.
• We anticipate that our ongoing efforts related to privacy, safety, security, and content review will identify additional instances of misuse of user data or other undesirable activity by third parties on our platform.
• Our products and internal systems rely on software and hardware that is highly technical, and any errors, bugs, or vulnerabilities in these systems, or failures to address or mitigate technical limitations in our systems, could adversely affect our business.
• If we are unable to protect our intellectual property, the value of our brands and other intangible assets may be diminished, and our business may be adversely affected.
• We are currently, and expect to be in the future, party to patent lawsuits and other intellectual property rights claims that are expensive and time consuming and, if resolved adversely, could have a significant impact on our business, financial condition, or results of operations.
• The trading price of our Class A common stock has been and will likely continue to be volatile.
• We do not intend to pay cash dividends for the foreseeable future.
• The dual class structure of our common stock and a voting agreement between certain stockholders have the effect of concentrating voting control with our CEO and certain other holders of our Class B common stock; this will limit or preclude your ability to influence corporate matters.
• Our status as a "controlled company" could make our Class A common stock less attractive to some investors or otherwise harm our stock price.
• Delaware law and provisions in our restated certificate of incorporation and bylaws could make a merger, tender offer, or proxy contest difficult, thereby depressing the trading price of our Class A common stock.